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<p>众所周知，亚洲是世界人口最多的地区，同时也是进入新世纪以来全球经济增长的主要引擎，这就为展会行业在该地区的发展提供了天然的优势条件。</p><p>目前，亚洲的会展规模仅次于欧美，居世界第二位，如果把欧美拆分后再来比较的话，那么亚洲已经是全球最大的展会市场。东亚的日本、中国和香港，西亚的阿联酋以及东南亚的新加坡、泰国、印尼等都是区域性的会展大国。</p><p><br/></p><p>香港展会</p><p>香港凭借其得天独厚的地理优势和国际开放度，每年都有数百场展会在此举办。据香港展览会议业协会的调查数据显示，在香港举办的展会当中80%以上属于商贸展，香港贸发局是香港展会主要的举办单位，其影响力和规模巨大，如香港钟表展、香港服装展等都处于亚洲领先地位；香港玩具展也是仅次于慕尼黑玩具展的世界第二大玩具展。</p><p><br/></p><p>新加坡展会</p><p>新加坡会展业的特点与香港有些类似，同样也是靠区位优势发展起来的。新加坡是曾经的“亚洲市四小龙”之一，上世纪70至90年代是新加坡经济发展的黄金时期，新加坡会展业也是从那个时期开始发展起来的。虽然相比欧美国家起步较晚，但新加坡政府十分重视，给予展会行业大力支持。如今，新加坡每年举办的大大小小展会超过3000场，已连续17年成为“国际名展亚洲首选主办地区”。</p><p><br/></p><p>泰国展会</p><p>随着东南亚经济不断发展，泰国会展业也慢慢后起直追，尤其是在东盟成立后。如今，泰国展会的总展出面积已超过50万平米，位居东盟国家前列。泰国目前拥有6个世界级的会展中心，在亚太地区仅次于中国。另外值得一提的是，泰国会展业的发展目标已不仅局限于东盟国家之间，更是提升到了“冲出亚洲，走向世界”的高度上。</p><p><br/></p><p>其他国家</p><p>越南、印尼等其他东盟国家的发展趋势与泰国不相上下，尤其是商贸展方面普遍受到世界各地参展商的青睐；日本作为亚太地区会展业的老牌强国，其主办的展会在整个亚洲乃至全球都有较高的知名度；阿联酋的展会主要集中在迪拜，凭借天然的地理优势及较高的生活水平，迪拜主办的展会主要以消费品与转口贸易为主。</p><p><br/></p><p>随着全球经济重心由欧美发达国家向亚洲新兴市场转移，亚洲会展业影响力将日渐提升，达到甚至超过欧美水准指日可待。</p> </div> 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