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<ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-2896"><a href="https://www.tecnologiahorticola.com/category/nutrifitos/">NutriFitos</a></li> </ul> </li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-21457"><a href="https://www.tecnologiahorticola.com/category/basics/">Basics</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-27073"><a href="https://www.tecnologiahorticola.com/category/english/">English</a></li> </ul> <div id="et-mobile-navigation"> <span class="show-menu"> <div class="show-menu-button"> <span></span> <span></span> <span></span> </div> <p>Select Page</p> </span> <nav> </nav> </div>  </div> </div> </div> </div> </header> <div id="main-content"> <div class="container"> <div id="content-area" class="clearfix"> <div class="et_pb_extra_column_main"> <article id="post-51489" class="module single-post-module post-51489 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad-empresas category-fito-news-y-productos category-hortalizas category-newsletters-proximos category-variedades et-has-post-format-content et_post_format-et-post-format-standard"> <div class="post-header"> <h1 class="entry-title">Semillas Fitó presenta su nueva estructura de canales de negocio para toda la cadena agroalimentaria</h1> <div class="post-meta vcard"> <p>Posted by <a href="https://www.tecnologiahorticola.com/author/leandro/" class="url fn" title="Posts by Leandro Martín Olmos" rel="author">Leandro Martín Olmos</a> | <a href="https://www.tecnologiahorticola.com/category/actualidad-noticias/actualidad-empresas/" rel="tag">Actualidad de Empresas</a>, <a href="https://www.tecnologiahorticola.com/category/fito-news-y-productos/" rel="tag">FITÓ News y Productos</a>, <a href="https://www.tecnologiahorticola.com/category/cultivos/hortalizas/" rel="tag">Hortalizas</a>, <a 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style="color: #808000;"><strong>Semillas Fitó presentó</strong></span><span style="color: #808000;"><strong> en Fruit Attraction 2024 la nueva segmentación que se divide en tres canales diferenciados según el destino de las variedades: Veg Production (para fresco), Veg Industry (para procesados) y Veg Value Chain (para la distribución)</strong></span></li> </ul> <p> </p> <p>15.10.2024-INFOMERCIAL<br />Semillas Fitó ha aprovechado su participación en <a href="https://www.ifema.es/fruit-attraction" target="_blank" rel="noopener">Fruit Attraction 2024</a> para presentar la nueva estructura de canales de negocio para la <span style="color: #808000;"><strong>división de Hortícola</strong></span>s. Esta estrategia se basa en la segmentación en tres canales diferenciados según el destino de las variedades: Veg Production (para fresco), Veg Industry (para procesados) y Veg Value Chain (para la distribución). Esta iniciativa responde al compromiso de la empresa en generar riqueza sostenible para toda la cadena agroalimentaria.</p> <p> </p> <h2><span style="color: #808000;"><strong>Un evento con medios especializados</strong></span></h2> <p>En una rueda de prensa con cerca de 15 medios especializados celebrada en su stand del Pabellón 7, Israel Roca, Director de Ventas y Marketing de Hortícolas Global, ha recordado el nuevo posicionamiento global presentado hace dos años que marcaba una misión clara para el futuro de Semillas Fitó: “crear soluciones sostenibles que aporten valor a todos los eslabones de la cadena agroalimentaria”. Esta visión se fortalece con la nueva estructura, que facilita un flujo de información más eficiente y permite el desarrollo de variedades adaptadas a cada segmento del mercado.</p> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-51491 size-large" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-1024x576.jpg" alt="" width="1024" height="576" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-1024x576.jpg 1024w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-400x225.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-768x432.jpg 768w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-1536x864.jpg 1536w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-2048x1152.jpg 2048w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/IMG_20241009_095255-1080x608.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p> </p> <h2><span style="color: #808000;"><strong>VEG PRODUCTION: soluciones para los productores en el mercado fresco</strong></span></h2> <p>El canal <span style="color: #808000;"><strong>Veg Production</strong></span> es el que integra a las variedades y productores destinadas al mercado de producto fresco, con un enfoque en necesidades clave como facilidad de manejo, productividad, poscosecha, sabor, calidad y buen posicionamiento comercial. Israel Roca comentó que el canal Veg Production va dirigido a productores, tanto a los agricultores, que cada día valoran y manejan las variedades en condiciones reales, como a las comercializadoras, que mueven grandes volúmenes y precisan de un producto garantista.</p> <p>Como es lógico, Semillas Fitó trabaja también mano a mano con los semilleros, quienes demandan una calidad premium en la semilla y son el primer paso, tras la casa semillera, para el correcto desarrollo de la variedad para el mercado en fresco.</p> <p> </p> <h2><span style="color: #808000;"><strong>VEG INDUSTRY: innovación para la industria de transformación</strong></span></h2> <p>David García, como responsable del canal <span style="color: #808000;"><strong>Veg Industry</strong></span>, subrayó que las variedades destinadas a la industria de transformación, ya sea para conservas, platos preparados, etc., requieren características específicas y diferentes a las del producto fresco, por lo que necesitan un desarrollo diferente. Semillas Fitó es líder en segmentos como el maíz, pimiento, habas, calabacín o berenjena para el sector transformador y se posiciona como el socio preferente de la agroindustria a la hora de escuchar sus necesidades y darle soluciones que mejoren el producto final.</p> <p>En este sentido, David García destacó el ejemplo de su colaboración con <span style="color: #808000;"><strong>“Cocina de Ideas”</strong></span>, que permite a Semillas Fitó poder testar sus variedades en diferentes procesos de transformación antes de lanzarlas al mercado. Otro ejemplo de cómo aportar valor a toda la cadena a nivel global en este segmento es el desarrollo de variedades que aguantes perfectamente la recolección mecánica en campo.</p> <p><img decoding="async" class="aligncenter wp-image-51494 size-large" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603-1024x576.jpeg" alt="" width="1024" height="576" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603-1024x576.jpeg 1024w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603-400x225.jpeg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603-768x432.jpeg 768w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603-1080x608.jpeg 1080w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491618603.jpeg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p> </p> <h2><span style="color: #808000;"><strong>VEG VALUE CHAIN: mejorando la experiencia del consumidor</strong></span></h2> <p>Por su parte, Eduard Fitó, Presidente de Semillas Fitó y líder del departamento de Value Chain presentó el canal<span style="color: #808000;"><strong> Veg Value Chain</strong></span>, que busca como objetivo mejorar la experiencia del consumidor en el lineal de frutas y verduras en el supermercado. La compañía lleva años innovando en este ámbito, recordando la experiencia de “El Huerto de Claudio” de hace dos décadas, o el desarrollo de marcas diferenciadas como Monterosa, Waikiki o CRÜ. El reto es enorme, ya que se trata de anticiparse a lo que necesita el consumidor y conseguir que lo encuentre en su lugar de compra habitual.</p> <p>Como ejemplos de éxito, mencionó el desarrollo del tomate para untar (tomate de colgar), que Semillas Fitó desarrolló hace años y que ahora es una tendencia para muchos consumidores, o la posibilidad actual de desarrollar tomates para cubrir el segmento de guarnición. En este sentido también destacó que es vital contar con socios comerciales fuertes e implicados para conseguir el éxito y mencionó tres casos claros, como el tomate Monterosa en España, el melón Waikiki en Portugal o el calabacín Crü en Italia. Todos ellos son muy conocidos por los consumidores de cada país y han sido desarrollados juntos a socios muy implicados y proactivos.</p> <p><img decoding="async" class="aligncenter wp-image-51493 size-large" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209-1024x576.jpeg" alt="" width="1024" height="576" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209-1024x576.jpeg 1024w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209-400x225.jpeg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209-768x432.jpeg 768w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209-1080x608.jpeg 1080w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/10/1728491619209.jpeg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>El evento en Fruit Attraction 2024 subraya el papel de Semillas Fitó como un referente en el sector, reforzando su compromiso en la mejora continua de la cadena agroalimentaria.</p> <p>Link a Video Resumen:</p> <p><iframe title="Fruit Attraction 2024 | Semillas Fitó" width="1080" height="608" src="https://www.youtube.com/embed/UgF-QInAoX4?feature=oembed&enablejsapi=1&origin=https://www.tecnologiahorticola.com" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>Más información: www.semillasfito.com</p> <p> </p> <p><span style="color: #808000;"><strong><em>Noticias relacionadas</em></strong></span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><blockquote class="wp-embedded-content" 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