CINXE.COM

<!DOCTYPE html> <html lang="en-CA"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Brand Health Studies - Signal Hill Insights</title> <link rel="canonical" href="https://signalhillinsights.com/research/brand-health-studies/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Brand Health Studies - Signal Hill Insights" /> <meta property="og:description" content="BRAND HEALTH STUDIES Ensure your media brand is operating at peak performance with a brand health study A strong brand sets you up for success. Where you are now and where you want to go tomorrow. Both on and off platform.  Our approach to brand health is founded on two pillars: 1) understanding the building […]" /> <meta property="og:url" content="https://signalhillinsights.com/research/brand-health-studies/" /> <meta property="og:site_name" content="Signal Hill Insights" /> <meta property="article:modified_time" content="2024-07-23T09:01:54+00:00" /> <meta property="og:image" content="https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@SH_Insights" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="2 minutes" /> <meta name="twitter:label2" content="Written by" /> <meta name="twitter:data2" content="carolynb" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://signalhillinsights.com/research/brand-health-studies/","url":"https://signalhillinsights.com/research/brand-health-studies/","name":"Brand Health Studies - Signal Hill Insights","isPartOf":{"@id":"http://hp6.55a.myftpupload.com/#website"},"primaryImageOfPage":{"@id":"https://signalhillinsights.com/research/brand-health-studies/#primaryimage"},"image":{"@id":"https://signalhillinsights.com/research/brand-health-studies/#primaryimage"},"thumbnailUrl":"https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg","datePublished":"2020-01-27T15:40:24+00:00","dateModified":"2024-07-23T09:01:54+00:00","breadcrumb":{"@id":"https://signalhillinsights.com/research/brand-health-studies/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https://signalhillinsights.com/research/brand-health-studies/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https://signalhillinsights.com/research/brand-health-studies/#primaryimage","url":"https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3.jpg","contentUrl":"https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https://signalhillinsights.com/research/brand-health-studies/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://signalhillinsights.com/"},{"@type":"ListItem","position":2,"name":"Research","item":"https://signalhillinsights.com/research/"},{"@type":"ListItem","position":3,"name":"Brand Health Studies"}]},{"@type":"WebSite","@id":"http://hp6.55a.myftpupload.com/#website","url":"http://hp6.55a.myftpupload.com/","name":"Signal Hill Insights","description":"Re-defining audio research","publisher":{"@id":"http://hp6.55a.myftpupload.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http://hp6.55a.myftpupload.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"http://hp6.55a.myftpupload.com/#organization","name":"Signal Hill Insights","url":"http://hp6.55a.myftpupload.com/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"http://hp6.55a.myftpupload.com/#/schema/logo/image/","url":"https://secureservercdn.net/198.71.233.68/hp6.55a.myftpupload.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png?time=1617719474","contentUrl":"https://secureservercdn.net/198.71.233.68/hp6.55a.myftpupload.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png?time=1617719474","width":590,"height":246,"caption":"Signal Hill Insights"},"image":{"@id":"http://hp6.55a.myftpupload.com/#/schema/logo/image/"},"sameAs":["https://x.com/SH_Insights","https://www.linkedin.com/company/signalhillinsights/"]}]}</script>  <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Signal Hill Insights » Feed" href="https://signalhillinsights.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Signal Hill Insights » Comments Feed" href="https://signalhillinsights.com/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/signalhillinsights.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <link rel='stylesheet' id='astra-theme-css-css' href='https://signalhillinsights.com/wp-content/themes/astra/assets/css/minified/style.min.css?ver=4.8.7' media='all' /> <style id='astra-theme-css-inline-css'> .ast-no-sidebar .entry-content .alignfull {margin-left: calc( -50vw + 50%);margin-right: calc( -50vw + 50%);max-width: 100vw;width: 100vw;}.ast-no-sidebar .entry-content .alignwide {margin-left: calc(-41vw + 50%);margin-right: calc(-41vw + 50%);max-width: unset;width: unset;}.ast-no-sidebar .entry-content .alignfull .alignfull,.ast-no-sidebar .entry-content .alignfull .alignwide,.ast-no-sidebar .entry-content .alignwide .alignfull,.ast-no-sidebar .entry-content .alignwide .alignwide,.ast-no-sidebar .entry-content .wp-block-column .alignfull,.ast-no-sidebar .entry-content .wp-block-column .alignwide{width: 100%;margin-left: auto;margin-right: auto;}.wp-block-gallery,.blocks-gallery-grid {margin: 0;}.wp-block-separator {max-width: 100px;}.wp-block-separator.is-style-wide,.wp-block-separator.is-style-dots {max-width: none;}.entry-content .has-2-columns .wp-block-column:first-child {padding-right: 10px;}.entry-content .has-2-columns .wp-block-column:last-child {padding-left: 10px;}@media (max-width: 782px) {.entry-content .wp-block-columns .wp-block-column {flex-basis: 100%;}.entry-content .has-2-columns .wp-block-column:first-child {padding-right: 0;}.entry-content .has-2-columns .wp-block-column:last-child {padding-left: 0;}}body .entry-content .wp-block-latest-posts {margin-left: 0;}body .entry-content .wp-block-latest-posts li {list-style: none;}.ast-no-sidebar .ast-container .entry-content .wp-block-latest-posts {margin-left: 0;}.ast-header-break-point .entry-content .alignwide {margin-left: auto;margin-right: auto;}.entry-content .blocks-gallery-item img {margin-bottom: auto;}.wp-block-pullquote {border-top: 4px solid #555d66;border-bottom: 4px solid #555d66;color: #40464d;}:root{--ast-post-nav-space:0;--ast-container-default-xlg-padding:6.67em;--ast-container-default-lg-padding:5.67em;--ast-container-default-slg-padding:4.34em;--ast-container-default-md-padding:3.34em;--ast-container-default-sm-padding:6.67em;--ast-container-default-xs-padding:2.4em;--ast-container-default-xxs-padding:1.4em;--ast-code-block-background:#EEEEEE;--ast-comment-inputs-background:#FAFAFA;--ast-normal-container-width:1200px;--ast-narrow-container-width:750px;--ast-blog-title-font-weight:normal;--ast-blog-meta-weight:inherit;}html{font-size:93.75%;}a,.page-title{color:#2ec4b6;}a:hover,a:focus{color:#1c7269;}body,button,input,select,textarea,.ast-button,.ast-custom-button{font-family:'Assistant',sans-serif;font-weight:400;font-size:15px;font-size:1rem;}blockquote{color:#00001c;}h1,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6,.site-title,.site-title a{font-family:'Overpass',sans-serif;font-weight:400;}.ast-site-identity .site-title a{color:#ffffff;}.site-title{font-size:25px;font-size:1.6666666666667rem;display:none;}.site-header .site-description{font-size:15px;font-size:1rem;display:none;}.entry-title{font-size:40px;font-size:2.6666666666667rem;}.archive .ast-article-post .ast-article-inner,.blog .ast-article-post .ast-article-inner,.archive .ast-article-post .ast-article-inner:hover,.blog .ast-article-post .ast-article-inner:hover{overflow:hidden;}h1,.entry-content h1{font-size:40px;font-size:2.6666666666667rem;font-family:'Overpass',sans-serif;line-height:1.4em;}h2,.entry-content h2{font-size:30px;font-size:2rem;font-family:'Overpass',sans-serif;line-height:1.3em;}h3,.entry-content h3{font-size:25px;font-size:1.6666666666667rem;font-family:'Overpass',sans-serif;line-height:1.3em;}h4,.entry-content h4{font-size:20px;font-size:1.3333333333333rem;line-height:1.2em;font-family:'Overpass',sans-serif;}h5,.entry-content h5{font-size:18px;font-size:1.2rem;line-height:1.2em;font-family:'Overpass',sans-serif;}h6,.entry-content h6{font-size:15px;font-size:1rem;line-height:1.25em;font-family:'Overpass',sans-serif;}::selection{background-color:#e01a4f;color:#ffffff;}body,h1,.entry-title a,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:#113e67;}.tagcloud a:hover,.tagcloud a:focus,.tagcloud a.current-item{color:#000000;border-color:#2ec4b6;background-color:#2ec4b6;}input:focus,input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="reset"]:focus,input[type="search"]:focus,textarea:focus{border-color:#2ec4b6;}input[type="radio"]:checked,input[type=reset],input[type="checkbox"]:checked,input[type="checkbox"]:hover:checked,input[type="checkbox"]:focus:checked,input[type=range]::-webkit-slider-thumb{border-color:#2ec4b6;background-color:#2ec4b6;box-shadow:none;}.site-footer a:hover + .post-count,.site-footer a:focus + .post-count{background:#2ec4b6;border-color:#2ec4b6;}.single .nav-links .nav-previous,.single .nav-links .nav-next{color:#2ec4b6;}.entry-meta,.entry-meta *{line-height:1.45;color:#2ec4b6;}.entry-meta a:not(.ast-button):hover,.entry-meta a:not(.ast-button):hover *,.entry-meta a:not(.ast-button):focus,.entry-meta a:not(.ast-button):focus *,.page-links > .page-link,.page-links .page-link:hover,.post-navigation a:hover{color:#1c7269;}#cat option,.secondary .calendar_wrap thead a,.secondary .calendar_wrap thead a:visited{color:#2ec4b6;}.secondary .calendar_wrap #today,.ast-progress-val span{background:#2ec4b6;}.secondary a:hover + .post-count,.secondary a:focus + .post-count{background:#2ec4b6;border-color:#2ec4b6;}.calendar_wrap #today > a{color:#000000;}.page-links .page-link,.single .post-navigation a{color:#2ec4b6;}.ast-search-menu-icon .search-form button.search-submit{padding:0 4px;}.ast-search-menu-icon form.search-form{padding-right:0;}.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-form,.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-field:focus{transition:all 0.2s;}.search-form input.search-field:focus{outline:none;}.widget-title,.widget .wp-block-heading{font-size:21px;font-size:1.4rem;color:#113e67;}.ast-search-menu-icon.slide-search a:focus-visible:focus-visible,.astra-search-icon:focus-visible,#close:focus-visible,a:focus-visible,.ast-menu-toggle:focus-visible,.site .skip-link:focus-visible,.wp-block-loginout input:focus-visible,.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper,.ast-header-navigation-arrow:focus-visible,.woocommerce .wc-proceed-to-checkout > .checkout-button:focus-visible,.woocommerce .woocommerce-MyAccount-navigation ul li a:focus-visible,.ast-orders-table__row .ast-orders-table__cell:focus-visible,.woocommerce .woocommerce-order-details .order-again > .button:focus-visible,.woocommerce .woocommerce-message a.button.wc-forward:focus-visible,.woocommerce #minus_qty:focus-visible,.woocommerce #plus_qty:focus-visible,a#ast-apply-coupon:focus-visible,.woocommerce .woocommerce-info a:focus-visible,.woocommerce .astra-shop-summary-wrap a:focus-visible,.woocommerce a.wc-forward:focus-visible,#ast-apply-coupon:focus-visible,.woocommerce-js .woocommerce-mini-cart-item a.remove:focus-visible,#close:focus-visible,.button.search-submit:focus-visible,#search_submit:focus,.normal-search:focus-visible,.ast-header-account-wrap:focus-visible,.woocommerce .ast-on-card-button.ast-quick-view-trigger:focus{outline-style:dotted;outline-color:inherit;outline-width:thin;}input:focus,input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="reset"]:focus,input[type="search"]:focus,input[type="number"]:focus,textarea:focus,.wp-block-search__input:focus,[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal:focus,.ast-mobile-popup-drawer.active .menu-toggle-close:focus,.woocommerce-ordering select.orderby:focus,#ast-scroll-top:focus,#coupon_code:focus,.woocommerce-page #comment:focus,.woocommerce #reviews #respond input#submit:focus,.woocommerce a.add_to_cart_button:focus,.woocommerce .button.single_add_to_cart_button:focus,.woocommerce .woocommerce-cart-form button:focus,.woocommerce .woocommerce-cart-form__cart-item .quantity .qty:focus,.woocommerce .woocommerce-billing-fields .woocommerce-billing-fields__field-wrapper .woocommerce-input-wrapper > .input-text:focus,.woocommerce #order_comments:focus,.woocommerce #place_order:focus,.woocommerce .woocommerce-address-fields .woocommerce-address-fields__field-wrapper .woocommerce-input-wrapper > .input-text:focus,.woocommerce .woocommerce-MyAccount-content form button:focus,.woocommerce .woocommerce-MyAccount-content .woocommerce-EditAccountForm .woocommerce-form-row .woocommerce-Input.input-text:focus,.woocommerce .ast-woocommerce-container .woocommerce-pagination ul.page-numbers li a:focus,body #content .woocommerce form .form-row .select2-container--default .select2-selection--single:focus,#ast-coupon-code:focus,.woocommerce.woocommerce-js .quantity input[type=number]:focus,.woocommerce-js .woocommerce-mini-cart-item .quantity input[type=number]:focus,.woocommerce p#ast-coupon-trigger:focus{border-style:dotted;border-color:inherit;border-width:thin;}input{outline:none;}.main-header-menu .menu-link,.ast-header-custom-item a{color:#113e67;}.main-header-menu .menu-item:hover > .menu-link,.main-header-menu .menu-item:hover > .ast-menu-toggle,.main-header-menu .ast-masthead-custom-menu-items a:hover,.main-header-menu .menu-item.focus > .menu-link,.main-header-menu .menu-item.focus > .ast-menu-toggle,.main-header-menu .current-menu-item > .menu-link,.main-header-menu .current-menu-ancestor > .menu-link,.main-header-menu .current-menu-item > .ast-menu-toggle,.main-header-menu .current-menu-ancestor > .ast-menu-toggle{color:#2ec4b6;}.header-main-layout-3 .ast-main-header-bar-alignment{margin-right:auto;}.header-main-layout-2 .site-header-section-left .ast-site-identity{text-align:left;}body .ast-oembed-container *{position:absolute;top:0;width:100%;height:100%;left:0;}body .wp-block-embed-pocket-casts .ast-oembed-container *{position:unset;}.ast-header-break-point .ast-mobile-menu-buttons-minimal.menu-toggle{background:transparent;color:#e01a4f;}.ast-header-break-point .ast-mobile-menu-buttons-outline.menu-toggle{background:transparent;border:1px solid #e01a4f;color:#e01a4f;}.ast-header-break-point .ast-mobile-menu-buttons-fill.menu-toggle{background:#e01a4f;}.ast-single-post-featured-section + article {margin-top: 2em;}.site-content .ast-single-post-featured-section img {width: 100%;overflow: hidden;object-fit: cover;}.site > .ast-single-related-posts-container {margin-top: 0;}@media (min-width: 769px) {.ast-desktop .ast-container--narrow {max-width: var(--ast-narrow-container-width);margin: 0 auto;}}.ast-page-builder-template .hentry {margin: 0;}.ast-page-builder-template .site-content > .ast-container {max-width: 100%;padding: 0;}.ast-page-builder-template .site .site-content #primary {padding: 0;margin: 0;}.ast-page-builder-template .no-results {text-align: center;margin: 4em auto;}.ast-page-builder-template .ast-pagination {padding: 2em;}.ast-page-builder-template .entry-header.ast-no-title.ast-no-thumbnail {margin-top: 0;}.ast-page-builder-template .entry-header.ast-header-without-markup {margin-top: 0;margin-bottom: 0;}.ast-page-builder-template .entry-header.ast-no-title.ast-no-meta {margin-bottom: 0;}.ast-page-builder-template.single .post-navigation {padding-bottom: 2em;}.ast-page-builder-template.single-post .site-content > .ast-container {max-width: 100%;}.ast-page-builder-template .entry-header {margin-top: 4em;margin-left: auto;margin-right: auto;padding-left: 20px;padding-right: 20px;}.single.ast-page-builder-template .entry-header {padding-left: 20px;padding-right: 20px;}.ast-page-builder-template .ast-archive-description {margin: 4em auto 0;padding-left: 20px;padding-right: 20px;}.ast-page-builder-template.ast-no-sidebar .entry-content .alignwide {margin-left: 0;margin-right: 0;}.ast-small-footer > .ast-footer-overlay{background-color:#1e3040;;}.footer-adv .footer-adv-overlay{border-top-style:solid;border-top-color:#7a7a7a;}.footer-adv .widget-title,.footer-adv .widget-title a{color:#2ec4b6;}.footer-adv a{color:#f9c22e;}.footer-adv .tagcloud a:hover,.footer-adv .tagcloud a.current-item{border-color:#f9c22e;background-color:#f9c22e;}.footer-adv .calendar_wrap #today,.footer-adv a:hover + .post-count{background-color:#f9c22e;}.footer-adv-overlay{background-color:#1e3040;;}.wp-block-buttons.aligncenter{justify-content:center;}@media (max-width:782px){.entry-content .wp-block-columns .wp-block-column{margin-left:0px;}}.wp-block-image.aligncenter{margin-left:auto;margin-right:auto;}.wp-block-table.aligncenter{margin-left:auto;margin-right:auto;}.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{border-color:#e01a4f;border-top-width:2px;border-right-width:2px;border-bottom-width:2px;border-left-width:2px;font-family:inherit;font-weight:inherit;line-height:1em;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-right-radius:2px;border-bottom-left-radius:2px;}.wp-block-button .wp-block-button__link.wp-element-button.is-style-outline:not(.has-background),.wp-block-button.is-style-outline>.wp-block-button__link.wp-element-button:not(.has-background),.ast-outline-button{background-color:#e01a4f;}.entry-content[data-ast-blocks-layout] > figure{margin-bottom:1em;}@media (max-width:768px){.ast-separate-container #primary,.ast-separate-container #secondary{padding:1.5em 0;}#primary,#secondary{padding:1.5em 0;margin:0;}.ast-left-sidebar #content > .ast-container{display:flex;flex-direction:column-reverse;width:100%;}.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single{padding:1.5em 2.14em;}.ast-author-box img.avatar{margin:20px 0 0 0;}}@media (min-width:769px){.ast-separate-container.ast-right-sidebar #primary,.ast-separate-container.ast-left-sidebar #primary{border:0;}.search-no-results.ast-separate-container #primary{margin-bottom:4em;}}.menu-toggle,button,.ast-button,.ast-custom-button,.button,input#submit,input[type="button"],input[type="submit"],input[type="reset"]{color:#ffffff;border-color:#e01a4f;background-color:#e01a4f;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-right-radius:2px;border-bottom-left-radius:2px;padding-top:10px;padding-right:40px;padding-bottom:10px;padding-left:40px;font-family:inherit;font-weight:inherit;}button:focus,.menu-toggle:hover,button:hover,.ast-button:hover,.ast-custom-button:hover .button:hover,.ast-custom-button:hover,input[type=reset]:hover,input[type=reset]:focus,input#submit:hover,input#submit:focus,input[type="button"]:hover,input[type="button"]:focus,input[type="submit"]:hover,input[type="submit"]:focus{color:#ffffff;background-color:#1c7269;border-color:#1c7269;}@media (max-width:768px){.ast-mobile-header-stack .main-header-bar .ast-search-menu-icon{display:inline-block;}.ast-header-break-point.ast-header-custom-item-outside .ast-mobile-header-stack .main-header-bar .ast-search-icon{margin:0;}.ast-comment-avatar-wrap img{max-width:2.5em;}.ast-comment-meta{padding:0 1.8888em 1.3333em;}.ast-separate-container .ast-comment-list li.depth-1{padding:1.5em 2.14em;}.ast-separate-container .comment-respond{padding:2em 2.14em;}}@media (min-width:544px){.ast-container{max-width:100%;}}@media (max-width:544px){.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single,.ast-separate-container .comments-title,.ast-separate-container .ast-archive-description{padding:1.5em 1em;}.ast-separate-container #content .ast-container{padding-left:0.54em;padding-right:0.54em;}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em;}.ast-search-menu-icon.ast-dropdown-active .search-field{width:170px;}.site-branding img,.site-header .site-logo-img .custom-logo-link img{max-width:100%;}}.footer-adv .tagcloud a:hover,.footer-adv .tagcloud a.current-item{color:#000000;}.footer-adv .calendar_wrap #today{color:#000000;} #ast-mobile-header .ast-site-header-cart-li a{pointer-events:none;}body,.ast-separate-container{background-color:#ffffff;}.ast-no-sidebar.ast-separate-container .entry-content .alignfull {margin-left: -6.67em;margin-right: -6.67em;width: auto;}@media (max-width: 1200px) {.ast-no-sidebar.ast-separate-container .entry-content .alignfull {margin-left: -2.4em;margin-right: -2.4em;}}@media (max-width: 768px) {.ast-no-sidebar.ast-separate-container .entry-content .alignfull {margin-left: -2.14em;margin-right: -2.14em;}}@media (max-width: 544px) {.ast-no-sidebar.ast-separate-container .entry-content .alignfull {margin-left: -1em;margin-right: -1em;}}.ast-no-sidebar.ast-separate-container .entry-content .alignwide {margin-left: -20px;margin-right: -20px;}.ast-no-sidebar.ast-separate-container .entry-content .wp-block-column .alignfull,.ast-no-sidebar.ast-separate-container .entry-content .wp-block-column .alignwide {margin-left: auto;margin-right: auto;width: 100%;}@media (max-width:768px){.site-title{display:none;}.site-header .site-description{display:none;}h1,.entry-content h1{font-size:30px;}h2,.entry-content h2{font-size:25px;}h3,.entry-content h3{font-size:20px;}}@media (max-width:544px){.site-title{display:none;}.site-header .site-description{display:none;}h1,.entry-content h1{font-size:30px;}h2,.entry-content h2{font-size:25px;}h3,.entry-content h3{font-size:20px;}}@media (max-width:768px){html{font-size:85.5%;}}@media (max-width:544px){html{font-size:85.5%;}}@media (min-width:769px){.ast-container{max-width:1240px;}}@font-face {font-family: "Astra";src: url(https://signalhillinsights.com/wp-content/themes/astra/assets/fonts/astra.woff) format("woff"),url(https://signalhillinsights.com/wp-content/themes/astra/assets/fonts/astra.ttf) format("truetype"),url(https://signalhillinsights.com/wp-content/themes/astra/assets/fonts/astra.svg#astra) format("svg");font-weight: normal;font-style: normal;font-display: fallback;}@media (max-width:921px) {.main-header-bar .main-header-bar-navigation{display:none;}}.ast-desktop .main-header-menu.submenu-with-border .sub-menu,.ast-desktop .main-header-menu.submenu-with-border .astra-full-megamenu-wrapper{border-color:#e01a4f;}.ast-desktop .main-header-menu.submenu-with-border .sub-menu{border-top-width:2px;border-style:solid;}.ast-desktop .main-header-menu.submenu-with-border .sub-menu .sub-menu{top:-2px;}.ast-desktop .main-header-menu.submenu-with-border .sub-menu .menu-link,.ast-desktop .main-header-menu.submenu-with-border .children .menu-link{border-bottom-width:0px;border-style:solid;border-color:#eaeaea;}@media (min-width:769px){.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu:hover > .sub-menu,.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu.focus > .sub-menu{margin-left:-0px;}}.ast-small-footer{border-top-style:solid;border-top-width:1px;border-top-color:#7a7a7a;}.site .comments-area{padding-bottom:3em;}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .main-header-bar-navigation .ast-search-icon {display: none;}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-form {padding: 0;display: block;overflow: hidden;}.ast-header-break-point .ast-header-custom-item .widget:last-child {margin-bottom: 1em;}.ast-header-custom-item .widget {margin: 0.5em;display: inline-block;vertical-align: middle;}.ast-header-custom-item .widget p {margin-bottom: 0;}.ast-header-custom-item .widget li {width: auto;}.ast-header-custom-item-inside .button-custom-menu-item .menu-link {display: none;}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item .ast-custom-button-link {display: none;}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item .menu-link {display: block;}.ast-header-break-point.ast-header-custom-item-outside .main-header-bar .ast-search-icon {margin-right: 1em;}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-field,.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon.ast-inline-search .search-field {width: 100%;padding-right: 5.5em;}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-submit {display: block;position: absolute;height: 100%;top: 0;right: 0;padding: 0 1em;border-radius: 0;}.ast-header-break-point .ast-header-custom-item .ast-masthead-custom-menu-items {padding-left: 20px;padding-right: 20px;margin-bottom: 1em;margin-top: 1em;}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item {padding-left: 0;padding-right: 0;margin-top: 0;margin-bottom: 0;}.astra-icon-down_arrow::after {content: "\e900";font-family: Astra;}.astra-icon-close::after {content: "\e5cd";font-family: Astra;}.astra-icon-drag_handle::after {content: "\e25d";font-family: Astra;}.astra-icon-format_align_justify::after {content: "\e235";font-family: Astra;}.astra-icon-menu::after {content: "\e5d2";font-family: Astra;}.astra-icon-reorder::after {content: "\e8fe";font-family: Astra;}.astra-icon-search::after {content: "\e8b6";font-family: Astra;}.astra-icon-zoom_in::after {content: "\e56b";font-family: Astra;}.astra-icon-check-circle::after {content: "\e901";font-family: Astra;}.astra-icon-shopping-cart::after {content: "\f07a";font-family: Astra;}.astra-icon-shopping-bag::after {content: "\f290";font-family: Astra;}.astra-icon-shopping-basket::after {content: "\f291";font-family: Astra;}.astra-icon-circle-o::after {content: "\e903";font-family: Astra;}.astra-icon-certificate::after {content: "\e902";font-family: Astra;}blockquote {padding: 1.2em;}:root .has-ast-global-color-0-color{color:var(--ast-global-color-0);}:root .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0);}:root .wp-block-button .has-ast-global-color-0-color{color:var(--ast-global-color-0);}:root .wp-block-button .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0);}:root .has-ast-global-color-1-color{color:var(--ast-global-color-1);}:root .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1);}:root .wp-block-button .has-ast-global-color-1-color{color:var(--ast-global-color-1);}:root .wp-block-button .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1);}:root .has-ast-global-color-2-color{color:var(--ast-global-color-2);}:root .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2);}:root .wp-block-button .has-ast-global-color-2-color{color:var(--ast-global-color-2);}:root .wp-block-button .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2);}:root .has-ast-global-color-3-color{color:var(--ast-global-color-3);}:root .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3);}:root .wp-block-button .has-ast-global-color-3-color{color:var(--ast-global-color-3);}:root .wp-block-button .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3);}:root .has-ast-global-color-4-color{color:var(--ast-global-color-4);}:root .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4);}:root .wp-block-button .has-ast-global-color-4-color{color:var(--ast-global-color-4);}:root .wp-block-button .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4);}:root .has-ast-global-color-5-color{color:var(--ast-global-color-5);}:root .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5);}:root .wp-block-button .has-ast-global-color-5-color{color:var(--ast-global-color-5);}:root .wp-block-button .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5);}:root .has-ast-global-color-6-color{color:var(--ast-global-color-6);}:root .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6);}:root .wp-block-button .has-ast-global-color-6-color{color:var(--ast-global-color-6);}:root .wp-block-button .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6);}:root .has-ast-global-color-7-color{color:var(--ast-global-color-7);}:root .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7);}:root .wp-block-button .has-ast-global-color-7-color{color:var(--ast-global-color-7);}:root .wp-block-button .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7);}:root .has-ast-global-color-8-color{color:var(--ast-global-color-8);}:root .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8);}:root .wp-block-button .has-ast-global-color-8-color{color:var(--ast-global-color-8);}:root .wp-block-button .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8);}:root{--ast-global-color-0:#0170B9;--ast-global-color-1:#3a3a3a;--ast-global-color-2:#3a3a3a;--ast-global-color-3:#4B4F58;--ast-global-color-4:#F5F5F5;--ast-global-color-5:#FFFFFF;--ast-global-color-6:#E5E5E5;--ast-global-color-7:#424242;--ast-global-color-8:#000000;}:root {--ast-border-color : #dddddd;}.ast-single-entry-banner {-js-display: flex;display: flex;flex-direction: column;justify-content: center;text-align: center;position: relative;background: #eeeeee;}.ast-single-entry-banner[data-banner-layout="layout-1"] {max-width: 1200px;background: inherit;padding: 20px 0;}.ast-single-entry-banner[data-banner-width-type="custom"] {margin: 0 auto;width: 100%;}.ast-single-entry-banner + .site-content .entry-header {margin-bottom: 0;}.site .ast-author-avatar {--ast-author-avatar-size: ;}a.ast-underline-text {text-decoration: underline;}.ast-container > .ast-terms-link {position: relative;display: block;}a.ast-button.ast-badge-tax {padding: 4px 8px;border-radius: 3px;font-size: inherit;}header.entry-header .entry-title{font-size:30px;font-size:2rem;}header.entry-header > *:not(:last-child){margin-bottom:10px;}.ast-archive-entry-banner {-js-display: flex;display: flex;flex-direction: column;justify-content: center;text-align: center;position: relative;background: #eeeeee;}.ast-archive-entry-banner[data-banner-width-type="custom"] {margin: 0 auto;width: 100%;}.ast-archive-entry-banner[data-banner-layout="layout-1"] {background: inherit;padding: 20px 0;text-align: left;}body.archive .ast-archive-description{max-width:1200px;width:100%;text-align:left;padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;}body.archive .ast-archive-description .ast-archive-title,body.archive .ast-archive-description .ast-archive-title *{font-size:40px;font-size:2.6666666666667rem;text-transform:capitalize;}body.archive .ast-archive-description > *:not(:last-child){margin-bottom:10px;}@media (max-width:768px){body.archive .ast-archive-description{text-align:left;}}@media (max-width:544px){body.archive .ast-archive-description{text-align:left;}}@media (min-width:768px){.ast-theme-transparent-header #masthead{position:absolute;left:0;right:0;}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{background:none;}body.elementor-editor-active.ast-theme-transparent-header #masthead,.fl-builder-edit .ast-theme-transparent-header #masthead,body.vc_editor.ast-theme-transparent-header #masthead,body.brz-ed.ast-theme-transparent-header #masthead{z-index:0;}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .custom-mobile-logo-link{display:none;}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .transparent-custom-logo{display:inline-block;}.ast-theme-transparent-header .ast-above-header,.ast-theme-transparent-header .ast-above-header.ast-above-header-bar{background-image:none;background-color:transparent;}.ast-theme-transparent-header .ast-below-header,.ast-theme-transparent-header .ast-below-header.ast-below-header-bar{background-image:none;background-color:transparent;}}.ast-theme-transparent-header .ast-builder-menu .main-header-menu .menu-item .sub-menu .menu-link,.ast-theme-transparent-header .main-header-menu .menu-item .sub-menu .menu-link{background-color:transparent;}@media (max-width:768px){.ast-theme-transparent-header #masthead{position:absolute;left:0;right:0;}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{background:none;}body.elementor-editor-active.ast-theme-transparent-header #masthead,.fl-builder-edit .ast-theme-transparent-header #masthead,body.vc_editor.ast-theme-transparent-header #masthead,body.brz-ed.ast-theme-transparent-header #masthead{z-index:0;}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .custom-mobile-logo-link{display:none;}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .transparent-custom-logo{display:inline-block;}.ast-theme-transparent-header .ast-above-header,.ast-theme-transparent-header .ast-above-header.ast-above-header-bar{background-image:none;background-color:transparent;}.ast-theme-transparent-header .ast-below-header,.ast-theme-transparent-header .ast-below-header.ast-below-header-bar{background-image:none;background-color:transparent;}}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{border-bottom-width:0px;border-bottom-style:solid;}.ast-breadcrumbs .trail-browse,.ast-breadcrumbs .trail-items,.ast-breadcrumbs .trail-items li{display:inline-block;margin:0;padding:0;border:none;background:inherit;text-indent:0;text-decoration:none;}.ast-breadcrumbs .trail-browse{font-size:inherit;font-style:inherit;font-weight:inherit;color:inherit;}.ast-breadcrumbs .trail-items{list-style:none;}.trail-items li::after{padding:0 0.3em;content:"\00bb";}.trail-items li:last-of-type::after{display:none;}h1,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:var(--ast-global-color-2);}.elementor-widget-heading .elementor-heading-title{margin:0;}.elementor-page .ast-menu-toggle{color:unset !important;background:unset !important;}.elementor-post.elementor-grid-item.hentry{margin-bottom:0;}.woocommerce div.product .elementor-element.elementor-products-grid .related.products ul.products li.product,.elementor-element .elementor-wc-products .woocommerce[class*='columns-'] ul.products li.product{width:auto;margin:0;float:none;}body .elementor hr{background-color:#ccc;margin:0;}.ast-left-sidebar .elementor-section.elementor-section-stretched,.ast-right-sidebar .elementor-section.elementor-section-stretched{max-width:100%;left:0 !important;}.elementor-posts-container [CLASS*="ast-width-"]{width:100%;}.elementor-template-full-width .ast-container{display:block;}.elementor-screen-only,.screen-reader-text,.screen-reader-text span,.ui-helper-hidden-accessible{top:0 !important;}@media (max-width:544px){.elementor-element .elementor-wc-products .woocommerce[class*="columns-"] ul.products li.product{width:auto;margin:0;}.elementor-element .woocommerce .woocommerce-result-count{float:none;}}.ast-header-break-point .main-header-bar{border-bottom-width:0px;}@media (min-width:769px){.main-header-bar{border-bottom-width:0px;}}.main-header-menu .menu-item, #astra-footer-menu .menu-item, .main-header-bar .ast-masthead-custom-menu-items{-js-display:flex;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-moz-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-orient:vertical;-webkit-box-direction:normal;-webkit-flex-direction:column;-moz-box-orient:vertical;-moz-box-direction:normal;-ms-flex-direction:column;flex-direction:column;}.main-header-menu > .menu-item > .menu-link, #astra-footer-menu > .menu-item > .menu-link{height:100%;-webkit-box-align:center;-webkit-align-items:center;-moz-box-align:center;-ms-flex-align:center;align-items:center;-js-display:flex;display:flex;}.ast-primary-menu-disabled .main-header-bar .ast-masthead-custom-menu-items{flex:unset;}.main-header-menu .sub-menu .menu-item.menu-item-has-children > .menu-link:after{position:absolute;right:1em;top:50%;transform:translate(0,-50%) rotate(270deg);}.ast-header-break-point .main-header-bar .main-header-bar-navigation .page_item_has_children > .ast-menu-toggle::before, .ast-header-break-point .main-header-bar .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle::before, .ast-mobile-popup-drawer .main-header-bar-navigation .menu-item-has-children>.ast-menu-toggle::before, .ast-header-break-point .ast-mobile-header-wrap .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle::before{font-weight:bold;content:"\e900";font-family:Astra;text-decoration:inherit;display:inline-block;}.ast-header-break-point .main-navigation ul.sub-menu .menu-item .menu-link:before{content:"\e900";font-family:Astra;font-size:.65em;text-decoration:inherit;display:inline-block;transform:translate(0, -2px) rotateZ(270deg);margin-right:5px;}.widget_search .search-form:after{font-family:Astra;font-size:1.2em;font-weight:normal;content:"\e8b6";position:absolute;top:50%;right:15px;transform:translate(0, -50%);}.astra-search-icon::before{content:"\e8b6";font-family:Astra;font-style:normal;font-weight:normal;text-decoration:inherit;text-align:center;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;z-index:3;}.main-header-bar .main-header-bar-navigation .page_item_has_children > a:after, .main-header-bar .main-header-bar-navigation .menu-item-has-children > a:after, .menu-item-has-children .ast-header-navigation-arrow:after{content:"\e900";display:inline-block;font-family:Astra;font-size:.6rem;font-weight:bold;text-rendering:auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-left:10px;line-height:normal;}.menu-item-has-children .sub-menu .ast-header-navigation-arrow:after{margin-left:0;}.ast-mobile-popup-drawer .main-header-bar-navigation .ast-submenu-expanded>.ast-menu-toggle::before{transform:rotateX(180deg);}.ast-header-break-point .main-header-bar-navigation .menu-item-has-children > .menu-link:after{display:none;}@media (min-width:769px){.ast-builder-menu .main-navigation > ul > li:last-child a{margin-right:0;}}.ast-separate-container .ast-article-inner{background-color:transparent;background-image:none;}.ast-separate-container .ast-article-post{background-color:var(--ast-global-color-5);}@media (max-width:768px){.ast-separate-container .ast-article-post{background-color:var(--ast-global-color-5);}}@media (max-width:544px){.ast-separate-container .ast-article-post{background-color:var(--ast-global-color-5);}}.ast-separate-container .ast-article-single:not(.ast-related-post), .woocommerce.ast-separate-container .ast-woocommerce-container, .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .ast-author-meta, .ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description, .ast-separate-container .comments-area .comment-respond, .ast-separate-container .comments-area .ast-comment-list li, .ast-separate-container .comments-area .comments-title{background-color:var(--ast-global-color-5);}@media (max-width:768px){.ast-separate-container .ast-article-single:not(.ast-related-post), .woocommerce.ast-separate-container .ast-woocommerce-container, .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .ast-author-meta, .ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-5);}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post), .woocommerce.ast-separate-container .ast-woocommerce-container, .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .ast-author-meta, .ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-5);}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5);}@media (max-width:768px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5);}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5);}}:root{--e-global-color-astglobalcolor0:#0170B9;--e-global-color-astglobalcolor1:#3a3a3a;--e-global-color-astglobalcolor2:#3a3a3a;--e-global-color-astglobalcolor3:#4B4F58;--e-global-color-astglobalcolor4:#F5F5F5;--e-global-color-astglobalcolor5:#FFFFFF;--e-global-color-astglobalcolor6:#E5E5E5;--e-global-color-astglobalcolor7:#424242;--e-global-color-astglobalcolor8:#000000;} </style> <link rel='stylesheet' id='astra-google-fonts-css' href='https://fonts.googleapis.com/css?family=Assistant%3A400%2C%7COverpass%3A400%2C&display=fallback&ver=4.8.7' media='all' /> <link rel='stylesheet' id='astra-menu-animation-css' href='https://signalhillinsights.com/wp-content/themes/astra/assets/css/minified/menu-animation.min.css?ver=4.8.7' media='all' /> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='activecampaign-form-block-css' href='https://signalhillinsights.com/wp-content/plugins/activecampaign-subscription-forms/activecampaign-form-block/build/style-index.css?ver=1712694031' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='pdfemb-pdf-embedder-viewer-style-inline-css'> .wp-block-pdfemb-pdf-embedder-viewer{max-width:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--ast-global-color-0: var(--ast-global-color-0);--wp--preset--color--ast-global-color-1: var(--ast-global-color-1);--wp--preset--color--ast-global-color-2: var(--ast-global-color-2);--wp--preset--color--ast-global-color-3: var(--ast-global-color-3);--wp--preset--color--ast-global-color-4: var(--ast-global-color-4);--wp--preset--color--ast-global-color-5: var(--ast-global-color-5);--wp--preset--color--ast-global-color-6: var(--ast-global-color-6);--wp--preset--color--ast-global-color-7: var(--ast-global-color-7);--wp--preset--color--ast-global-color-8: var(--ast-global-color-8);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: var(--wp--custom--ast-content-width-size);--wp--style--global--wide-size: var(--wp--custom--ast-wide-width-size); }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: 24px; margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: 24px; }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 24px;}:root :where(.is-layout-grid){gap: 24px;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){text-decoration: none;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-color{color: var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-color{color: var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-color{color: var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-color{color: var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-color{color: var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-color{color: var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-color{color: var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-color{color: var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-color{color: var(--wp--preset--color--ast-global-color-8) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-background-color{background-color: var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-background-color{background-color: var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-background-color{background-color: var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-background-color{background-color: var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-background-color{background-color: var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-background-color{background-color: var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-background-color{background-color: var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-background-color{background-color: var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-background-color{background-color: var(--wp--preset--color--ast-global-color-8) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-border-color{border-color: var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-border-color{border-color: var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-border-color{border-color: var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-border-color{border-color: var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-border-color{border-color: var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-border-color{border-color: var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-border-color{border-color: var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-border-color{border-color: var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-border-color{border-color: var(--wp--preset--color--ast-global-color-8) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='h5ap-public-css' href='https://signalhillinsights.com/wp-content/plugins/html5-audio-player/assets/css/style.css?ver=1734004947' media='all' /> <link rel='stylesheet' id='e-animations-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='elementor-icons-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.32.0' media='all' /> <link rel='stylesheet' id='elementor-frontend-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='swiper-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/lib/swiper/v8/css/swiper.min.css?ver=8.4.5' media='all' /> <link rel='stylesheet' id='e-swiper-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/conditionals/e-swiper.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='elementor-post-633-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-633.css?ver=1700062883' media='all' /> <link rel='stylesheet' id='e-popup-style-css' href='https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/css/conditionals/popup.min.css?ver=3.25.4' media='all' /> <link rel='stylesheet' id='elementor-post-408-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-408.css?ver=1721725315' media='all' /> <link rel='stylesheet' id='elementor-post-756-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-756.css?ver=1700062884' media='all' /> <link rel='stylesheet' id='master-addons-main-style-css' href='https://signalhillinsights.com/wp-content/plugins/master-addons-pro/assets/css/master-addons-styles.css?ver=6.7.1' media='all' /> <link rel='stylesheet' id='google-fonts-1-css' href='https://fonts.googleapis.com/css?family=Overpass%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CAssistant%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&display=auto&ver=6.7.1' media='all' /> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <script id="jquery-core-js-before"> /* < ![CDATA[ */ function jltmaNS(n){for(var e=n.split("."),a=window,i="",r=e.length,t=0;r>t;t++)"window"!=e[t]&&(i=e[t],a[i]=a[i]||{},a=a[i]);return a;} /* ]]> */ </script> <script src="https://signalhillinsights.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://signalhillinsights.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://signalhillinsights.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://signalhillinsights.com/wp-json/wp/v2/pages/408" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://signalhillinsights.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.1" /> <link rel='shortlink' href='https://signalhillinsights.com/?p=408' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://signalhillinsights.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsignalhillinsights.com%2Fresearch%2Fbrand-health-studies%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://signalhillinsights.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsignalhillinsights.com%2Fresearch%2Fbrand-health-studies%2F&format=xml" /> <script type="text/javascript"> (function () { window.ma_el_fs = { can_use_premium_code: false}; })(); </script> <style> .mejs-container:has(.plyr){height: auto; background: transparent} .mejs-container:has(.plyr) .mejs-controls {display: none} .h5ap_all { --shadow-color: 197deg 32% 65%; border-radius: 6px; box-shadow: 0px 0px 9.6px hsl(var(--shadow-color)/.36),0 1.7px 1.9px 0px hsl(var(--shadow-color)/.36),0 4.3px 1.8px -1.7px hsl(var(--shadow-color)/.36),-0.1px 10.6px 11.9px -2.5px hsl(var(--shadow-color)/.36); margin: 16px auto; } </style> <script> function h5vpLoader({id, source, type}){ const element = document.getElementById(id); if(!element && !srcLoaded){ if(type === 'script'){ const script = document.createElement('script'); script.src = `https://signalhillinsights.com/wp-content/plugins/html5-audio-player/${source}`; script.id = id; document.getElementsByTagName("head")[0].appendChild(script); } if(type === 'css'){ const link = document.createElement('link'); link.href = `https://signalhillinsights.com/wp-content/plugins/html5-audio-player/${source}`; link.rel = 'stylesheet'; document.getElementsByTagName("head")[0].appendChild(link); } } } function loadHVPAssets(){ const assets = [ {id: 'h5ap-public-css', source: 'assets/css/style.css', type: 'css'}, {id: 'bplugins-plyrio-css', source: 'assets/css/player.min.css', type: 'css'}, {id: 'bplugins-plyrio-js', source: 'js/player.js', type: 'script'}, {id: 'h5ap-player-js', source: 'dist/player.js', type: 'script'}, ]; if(typeof hpublic === 'undefined'){ const script = document.createElement('script'); script.innerText = `var hpublic = {siteUrl: 'https://signalhillinsights.com', userId: 0}`; document.getElementsByTagName("head")[0].appendChild(script); } assets.map(item => h5vpLoader(item)); } document.addEventListener('DOMContentLoaded', function(){ const isPlayer = document.querySelector(".h5ap_player"); if(isPlayer){ loadHVPAssets(); } }) </script> <style> span.h5ap_single_button { background: #000; width: 50px; height: 50px; border-radius: 50px; } span#h5ap_single_button span svg { fill: #ffffff !important; cursor: pointer; } span.h5ap_single_button span svg { height: 25px; width: 25px; } #skin_default .plyr__control,#skin_default .plyr__time{color: #4f5b5f} #skin_default .plyr__control:hover{background: #1aafff;color: #f5f5f5} #skin_default .plyr__controls {background: #f5f5f5} #skin_default .plyr__controls__item input {color: #1aafff} .plyr {--plyr-color-main: #4f5b5f} /* Custom Css */ </style> <meta name="generator" content="Elementor 3.25.10; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto"> <style>.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> <style> .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } </style> <style type="text/css">.heading{width:10sec;}</style><link rel="icon" href="https://signalhillinsights.com/wp-content/uploads/2020/05/cropped-SignalHillInsights_Favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://signalhillinsights.com/wp-content/uploads/2020/05/cropped-SignalHillInsights_Favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://signalhillinsights.com/wp-content/uploads/2020/05/cropped-SignalHillInsights_Favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://signalhillinsights.com/wp-content/uploads/2020/05/cropped-SignalHillInsights_Favicon-270x270.png" /> <noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript></head> <body itemtype='https://schema.org/WebPage' itemscope='itemscope' class="page-template-default page page-id-408 page-child parent-pageid-20 ast-desktop ast-page-builder-template ast-no-sidebar astra-4.8.7 ast-header-custom-item-inside group-blog ast-single-post ast-mobile-inherit-site-logo ast-inherit-site-logo-transparent ast-theme-transparent-header elementor-default elementor-kit-633 elementor-page elementor-page-408"> <a class="skip-link screen-reader-text" href="#content" title="Skip to content"> Skip to content</a> <div class="hfeed site" id="page"> <header class="site-header ast-primary-submenu-animation-fade header-main-layout-1 ast-primary-menu-disabled ast-no-menu-items ast-hide-custom-menu-mobile ast-menu-toggle-icon ast-mobile-header-inline" id="masthead" itemtype="https://schema.org/WPHeader" itemscope="itemscope" itemid="#masthead" > <div class="main-header-bar-wrap"> <div class="main-header-bar"> <div class="ast-container"> <div class="ast-flex main-header-container"> <div class="site-branding"> <div class="ast-site-identity" itemtype="https://schema.org/Organization" itemscope="itemscope" > </div> </div>  </div> </div> </div>  </div>  </header> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-408 page type-page status-publish ast-article-single" id="post-408" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <header class="entry-header ast-no-title ast-header-without-markup"> </header>  <div class="entry-content clear" itemprop="text"> <div data-elementor-type="wp-page" data-elementor-id="408" class="elementor elementor-408" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-05ac59c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="05ac59c" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f227e" data-id="c4f227e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60fb794 elementor-widget elementor-widget-template" data-id="60fb794" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="header" data-elementor-id="112" class="elementor elementor-112" data-elementor-post-type="elementor_library"> <header class="elementor-section elementor-top-section elementor-element elementor-element-35fe66ef elementor-section-content-middle elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-stretched elementor-section-height-default" data-id="35fe66ef" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40d467e0" data-id="40d467e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-18907f2 elementor-widget elementor-widget-html" data-id="18907f2" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WRH9KKW');</script>  </div> </div> <div class="elementor-element elementor-element-dcf3b elementor-widget elementor-widget-image" data-id="dcf3b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://signalhillinsights.com/"> <img fetchpriority="high" decoding="async" width="590" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20590%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-808" alt="" data-lazy-srcset="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png 590w, https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png 300w" data-lazy-sizes="(max-width: 590px) 100vw, 590px" data-lazy-src="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png" /><noscript><img fetchpriority="high" decoding="async" width="590" height="246" src="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png" class="attachment-medium_large size-medium_large wp-image-808" alt="" srcset="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png 590w, https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png 300w" sizes="(max-width: 590px) 100vw, 590px" /></noscript> </a> </div> </div> </div> </div> <nav class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1dbb8d8a" data-id="1dbb8d8a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8da46e3 elementor-view-default elementor-widget elementor-widget-icon" data-id="8da46e3" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijc1NiIsInRvZ2dsZSI6ZmFsc2V9"> <i aria-hidden="true" class="fas fa-hamburger"></i> </a> </div> </div> </div> </div> </nav> </div> </header> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0d91873 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="0d91873" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7525ae3" data-id="7525ae3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-06fe040 elementor-widget elementor-widget-heading" data-id="06fe040" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-xxl">BRAND HEALTH STUDIES</h1> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-85d0dcf" data-id="85d0dcf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7f14662 elementor-hidden-phone elementor-widget elementor-widget-image" data-id="7f14662" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-799" alt="" data-lazy-srcset="https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg 300w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-150x150.jpg 150w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-768x768.jpg 768w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3.jpg 800w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg" /><noscript><img decoding="async" width="300" height="300" src="https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg" class="attachment-medium size-medium wp-image-799" alt="" srcset="https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-300x300.jpg 300w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-150x150.jpg 150w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3-768x768.jpg 768w, https://signalhillinsights.com/wp-content/uploads/2020/03/Brand-health-insert-3.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b7e1bbf elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="b7e1bbf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7bdbd7a" data-id="7bdbd7a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-caf97df elementor-widget elementor-widget-heading" data-id="caf97df" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ensure your media brand is operating at peak performance with a brand health study</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-74c4495" data-id="74c4495" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-da0a50c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da0a50c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-874d5ba" data-id="874d5ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-54fac69 elementor-widget elementor-widget-text-editor" data-id="54fac69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A strong brand sets you up for success. Where you are now and where you want to go tomorrow. Both on and off platform. </p> <p>Our approach to brand health is founded on two pillars:</p> <p>1) understanding the building blocks for a successful brand; and</p> <p>2) how your brand performs on those measures.</p> <p>We start by verifying what your target audience values, <span style="font-size: 15pt; font-family: Assistant;">and</span><span style="font-size: 15pt; font-family: Assistant;"> identifying t</span><span style="font-size: 15pt; font-family: Assistant;">he </span><span style="font-size: 15pt; font-family: Assistant;">key </span><span style="font-size: 15pt; font-family: Assistant;">point of differentiation for your brand</span><span style="font-size: 19.29px;">. We follow up with regular tracking of how you and your competitors measure up. Where you stand on what you stand for.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e0bcb8e" data-id="e0bcb8e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-da824c2 elementor-widget elementor-widget-html" data-id="da824c2" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WRH9KKW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a513d6a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a513d6a" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d070c3e" data-id="d070c3e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-933110c elementor-widget elementor-widget-heading" data-id="933110c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Our Approach to a Brand Health Study</h2> </div> </div> <div class="elementor-element elementor-element-cb2cf79 elementor-widget elementor-widget-heading" data-id="cb2cf79" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Among the questions we answer in our Brand Health Studies: </h2> </div> </div> <div class="elementor-element elementor-element-5ae2be8 elementor-widget elementor-widget-text-editor" data-id="5ae2be8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong><span style="color: #2ec4b6;">What are the ‘table stakes’ markers</span></strong> for a leading brand in your category and among your target?</li><li><strong><span style="color: #2ec4b6;">Who owns the top-of-mind position</span></strong> for the key images, and who’s in the consideration set?</li><li><strong><span style="color: #2ec4b6;">Are you moving the needle</span></strong>, making progress against your brand goals?</li><li><strong><span style="color: #2ec4b6;">Is your brand strength</span> <span style="color: #2ec4b6;">matching up to success</span></strong> in the marketplace?</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54f535e" data-id="54f535e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-457df10 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="457df10" data-element_type="widget" data-settings="{"pagination":"bullets","speed":500,"loop":"yes","space_between":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Working with Signal Hill Insights has been a fantastic experience and a true collaboration. Their commitment to quality, expertise in survey-based research, and the knowledge of how to apply research to Audio, is unparalleled. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Daryl Battaglia</span><span class="elementor-testimonial__title">SVP, Market Development & Strategy, Triton Digital</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Daryl Battaglia" data-lazy-src="https://signalhillinsights.com/wp-content/uploads/2020/01/quotation-300px-300x300.png"><noscript><img decoding="async" src="https://signalhillinsights.com/wp-content/uploads/2020/01/quotation-300px-300x300.png" alt="Daryl Battaglia"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2a2da02 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2a2da02" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c77e095" data-id="c77e095" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b621fad elementor-widget elementor-widget-spacer" data-id="b621fad" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-75e42d0 elementor-widget elementor-widget-template" data-id="75e42d0" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="512" class="elementor elementor-512" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-50d72fed elementor-section-content-middle elementor-section-stretched elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle" data-id="50d72fed" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-774fe798" data-id="774fe798" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2dce2445 elementor-widget elementor-widget-heading" data-id="2dce2445" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-small">Helping a Legacy Radio Brand Regain Market Dominance </h3> </div> </div> <div class="elementor-element elementor-element-64445db6 elementor-align-right elementor-button-info elementor-widget elementor-widget-button" data-id="64445db6" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm elementor-animation-grow" href="https://signalhillinsights.com/case-study:-brand-health-studies/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">View Case Study</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-56307d0 elementor-align-right elementor-button-info elementor-widget elementor-widget-button" data-id="56307d0" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-size-xs" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">BRAND HEALTH STUDY</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7a6a72f elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7a6a72f" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cae104" data-id="1cae104" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5bac94b elementor-widget elementor-widget-template" data-id="5bac94b" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="268" class="elementor elementor-268" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6b73e5f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6b73e5f6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56040e2" data-id="56040e2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6bf73795 elementor-cta--skin-cover elementor-cta--valign-middle elementor-widget__width-inherit elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-93 elementor-widget-call-to-action" data-id="6bf73795" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <div class="elementor-cta"> <div class="elementor-cta__bg-wrapper"> <div class="elementor-cta__bg elementor-bg" style="background-image: url();" role="img" aria-label=""></div> <div class="elementor-cta__bg-overlay"></div> </div> <div class="elementor-cta__content"> <h2 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> How can we play on your team? </h2> <div class="elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item "> <a class="elementor-cta__button elementor-button elementor-size-md" href="https://signalhillinsights.com/connect/"> Let's Talk </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </article> </main> </div> </div>  </div> <footer class="site-footer" id="colophon" itemtype="https://schema.org/WPFooter" itemscope="itemscope" itemid="#colophon" > <div class="footer-adv footer-adv-layout-4"> <div class="footer-adv-overlay"> <div class="ast-container"> <div class="ast-row"> <div class="ast-col-lg-3 ast-col-md-3 ast-col-sm-12 ast-col-xs-12 footer-adv-widget footer-adv-widget-1" > <div id="media_image-2" class="widget widget_media_image"><a href="https://signalhillinsights.com"><img width="300" height="125" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20125'%3E%3C/svg%3E" class="image wp-image-808 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" decoding="async" data-lazy-srcset="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png 300w, https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png 590w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png" /><noscript><img width="300" height="125" src="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png" class="image wp-image-808 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" decoding="async" srcset="https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht-300x125.png 300w, https://signalhillinsights.com/wp-content/uploads/2020/01/SignalHillInsights_Logo_Wht.png 590w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></a></div><div id="custom_html-3" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-56300558-2"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-56300558-2'); </script> <script type="text/javascript"> (function(e,t,o,n,p,r,i){e.visitorGlobalObjectAlias=n;e[e.visitorGlobalObjectAlias]=e[e.visitorGlobalObjectAlias]||function(){(e[e.visitorGlobalObjectAlias].q=e[e.visitorGlobalObjectAlias].q||[]).push(arguments)};e[e.visitorGlobalObjectAlias].l=(new Date).getTime();r=t.createElement("script");r.src=o;r.async=true;i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)})(window,document,"https://diffuser-cdn.app-us1.com/diffuser/diffuser.js","vgo"); vgo('setAccount', '252685809'); vgo('setTrackByDefault', true); vgo('process'); </script></div></div> </div> <div class="ast-col-lg-3 ast-col-md-3 ast-col-sm-12 ast-col-xs-12 footer-adv-widget footer-adv-widget-2" > <div id="nav_menu-2" class="widget widget_nav_menu"><nav class="menu-main-menu-container" aria-label="Menu"><ul id="menu-main-menu" class="menu"><li id="menu-item-149" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-149"><a aria-expanded="false" href="https://signalhillinsights.com/research/" class="menu-link">Research</a> <ul class="sub-menu"> <li id="menu-item-2057" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2057"><a href="https://signalhillinsights.com/research/brand-lift-study/" class="menu-link">Brand Lift Study</a></li> <li id="menu-item-5940" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5940"><a href="https://signalhillinsights.com/holistic-brand-lift/" class="menu-link">Holistic Brand Lift</a></li> <li id="menu-item-618" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-408 current_page_item menu-item-618"><a href="https://signalhillinsights.com/research/brand-health-studies/" aria-current="page" class="menu-link">Brand Health Studies</a></li> <li id="menu-item-487" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-487"><a href="https://signalhillinsights.com/research/qualitative-research-2/" class="menu-link">Qualitative Research</a></li> <li id="menu-item-621" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-621"><a href="https://signalhillinsights.com/research/content-testing-2/" class="menu-link">Content Testing</a></li> <li id="menu-item-486" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-486"><a href="https://signalhillinsights.com/research/podcast-audience-intelligence/" class="menu-link">Podcast Audience Intelligence</a></li> </ul> </li> <li id="menu-item-263" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-263"><a aria-expanded="false" href="https://signalhillinsights.com/insights/" class="menu-link">Insights</a> <ul class="sub-menu"> <li id="menu-item-727" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-727"><a href="https://signalhillinsights.com/canadian-podcast-listener/" class="menu-link">The Canadian Podcast Listener</a></li> <li id="menu-item-488" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-488"><a href="https://signalhillinsights.com/insights/radio-on-the-move/" class="menu-link">Radio On The Move</a></li> <li id="menu-item-726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-726"><a href="https://signalhillinsights.com/blog/" class="menu-link">Blog</a></li> </ul> </li> <li id="menu-item-230" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-230"><a aria-expanded="false" href="https://signalhillinsights.com/about-us/" class="menu-link">About Us</a> <ul class="sub-menu"> <li id="menu-item-619" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-619"><a href="https://signalhillinsights.com/case-studies/" class="menu-link">Case Studies</a></li> <li id="menu-item-1247" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1247"><a href="https://signalhillinsights.com/media/" class="menu-link">Media</a></li> </ul> </li> <li id="menu-item-782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-782"><a href="https://signalhillinsights.com/connect/" class="menu-link">Connect</a></li> </ul></nav></div> </div> <div class="ast-col-lg-3 ast-col-md-3 ast-col-sm-12 ast-col-xs-12 footer-adv-widget footer-adv-widget-3" > <div id="text-2" class="widget widget_text"><h2 class="widget-title">CONTACT US</h2> <div class="textwidget"><p>22 Marowyne Drive<br /> Toronto, ON Canada<br /> M2J 2A4</p> </div> </div><div id="custom_html-2" class="widget_text widget widget_custom_html"><h2 class="widget-title">Follow us:</h2><div class="textwidget custom-html-widget"> <a href="https://www.linkedin.com/company/signalhillinsights/"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Signal Hill Insights" data-lazy-src="https://signalhillinsights.com/wp-content/uploads/2020/05/Logo-White-54px-R-e1589301064403.png"><noscript><img src="https://signalhillinsights.com/wp-content/uploads/2020/05/Logo-White-54px-R-e1589301064403.png" alt="Signal Hill Insights"></noscript> </a></div></div> </div> <div class="ast-col-lg-3 ast-col-md-3 ast-col-sm-12 ast-col-xs-12 footer-adv-widget footer-adv-widget-4" > <div id="recent-posts-3" class="widget widget_recent_entries"> <h2 class="widget-title">LATEST POSTS</h2><nav aria-label="LATEST POSTS"> <ul> <li> <a href="https://signalhillinsights.com/five-million-new-canadian-adults-have-become-monthly-podcast-listeners-since-2019/">Five million new Canadian Adults have become Monthly podcast listeners since 2019</a> </li> <li> <a href="https://signalhillinsights.com/podcasting-is-global-research-should-be-too/">Podcasting Is Global – Research Should Be Too</a> </li> </ul> </nav></div><div id="custom_html-4" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"></div></div> </div> </div> </div> </div> </div> <div class="ast-small-footer footer-sml-layout-2"> <div class="ast-footer-overlay"> <div class="ast-container"> <div class="ast-small-footer-wrap" > <div class="ast-row ast-flex"> <div class="ast-small-footer-section ast-small-footer-section-1 ast-small-footer-section-equally ast-col-md-12" > Copyright 2024 <span class="ast-footer-site-title">Signal Hill Insights</span> | Created by <a href="https://www.windwatermarketing.ca">WindWater Marketing</a> </div> </div>  </div> </div> </div> </div> </footer> </div> <script> // ios old devices document.addEventListener('DOMContentLoaded', function() { setTimeout(() => { document.querySelectorAll('audio:not(.plyr audio)').forEach(function(audio, index) { audio.setAttribute('controls','') }); }, 3000); }); </script> <svg width="0" height="0" class="h5ap_svg_hidden" style="display: none;"> <symbol xmlns="http://www.w3.org/2000/svg" viewBox="0 0 511.997 511.997" id="exchange"> <path d="M467.938 87.164L387.063 5.652c-7.438-7.495-19.531-7.54-27.02-.108s-7.54 19.525-.108 27.014l67.471 68.006-67.42 67.42c-7.464 7.457-7.464 19.557 0 27.014 3.732 3.732 8.616 5.598 13.507 5.598s9.781-1.866 13.513-5.591l80.876-80.876c7.443-7.44 7.463-19.495.056-26.965z"></path> <path d="M455.005 81.509H56.995c-10.552 0-19.104 8.552-19.104 19.104v147.741c0 10.552 8.552 19.104 19.104 19.104s19.104-8.552 19.104-19.104V119.718h378.905c10.552 0 19.104-8.552 19.104-19.104.001-10.552-8.551-19.105-19.103-19.105zM83.964 411.431l67.42-67.413c7.457-7.457 7.464-19.55 0-27.014-7.463-7.464-19.563-7.464-27.02 0l-80.876 80.869c-7.444 7.438-7.47 19.493-.057 26.963l80.876 81.512a19.064 19.064 0 0013.564 5.649c4.865 0 9.731-1.847 13.456-5.54 7.489-7.432 7.54-19.525.108-27.02l-67.471-68.006z"></path> <path d="M454.368 238.166c-10.552 0-19.104 8.552-19.104 19.104v135.005H56.995c-10.552 0-19.104 8.552-19.104 19.104s8.552 19.104 19.104 19.104h397.38c10.552 0 19.104-8.552 19.098-19.104V257.271c-.001-10.552-8.553-19.105-19.105-19.105z"></path> </symbol> </svg> <svg width="0" height="0" class="h5ap_svg_hidden" style="display: none;"> <symbol xmlns="http://www.w3.org/2000/svg" viewBox="0 0 477.88 477.88" id="shuffle"> <path d="M472.897 124.269a.892.892 0 01-.03-.031l-.017.017-68.267-68.267c-6.78-6.548-17.584-6.36-24.132.42-6.388 6.614-6.388 17.099 0 23.713l39.151 39.151h-95.334c-65.948.075-119.391 53.518-119.467 119.467-.056 47.105-38.228 85.277-85.333 85.333h-102.4C7.641 324.072 0 331.713 0 341.139s7.641 17.067 17.067 17.067h102.4c65.948-.075 119.391-53.518 119.467-119.467.056-47.105 38.228-85.277 85.333-85.333h95.334l-39.134 39.134c-6.78 6.548-6.968 17.353-.419 24.132 6.548 6.78 17.353 6.968 24.132.419.142-.137.282-.277.419-.419l68.267-68.267c6.674-6.657 6.687-17.463.031-24.136z"></path> <path d="M472.897 329.069l-.03-.03-.017.017-68.267-68.267c-6.78-6.548-17.584-6.36-24.132.42-6.388 6.614-6.388 17.099 0 23.712l39.151 39.151h-95.334a85.209 85.209 0 01-56.9-21.726c-7.081-6.222-17.864-5.525-24.086 1.555-6.14 6.988-5.553 17.605 1.319 23.874a119.28 119.28 0 0079.667 30.43h95.334l-39.134 39.134c-6.78 6.548-6.968 17.352-.42 24.132 6.548 6.78 17.352 6.968 24.132.42.142-.138.282-.277.42-.42l68.267-68.267c6.673-6.656 6.686-17.462.03-24.135zM199.134 149.702a119.28 119.28 0 00-79.667-30.43h-102.4C7.641 119.272 0 126.913 0 136.339s7.641 17.067 17.067 17.067h102.4a85.209 85.209 0 0156.9 21.726c7.081 6.222 17.864 5.525 24.086-1.555 6.14-6.989 5.553-17.606-1.319-23.875z"></path> </symbol> </svg> <script> const single_player = document.querySelectorAll(".h5ap_single_button"); single_player.forEach(item => { const audio = item.querySelector("audio"); audio.volume = 0.6; item.querySelector('.play').addEventListener("click", function () { console.log('Audio'); single_player.forEach(player => { player.querySelector("audio")?.pause(); }) setTimeout(() => { audio.currentTime = 0; audio.play(); }, 0); }); item.querySelector('.pause').style.display = 'none'; item.querySelector('.pause').addEventListener("click", function () { audio.pause(); }); audio.addEventListener("ended", () => { item.querySelector(".play").style.display = 'inline-block'; item.querySelector(".pause").style.display = 'none'; }); audio.addEventListener("pause", () => { item.querySelector(".play").style.display = 'inline-block'; item.querySelector(".pause").style.display = 'none'; }); audio.addEventListener("play", () => { item.querySelector(".play").style.display = 'none'; item.querySelector(".pause").style.display = 'inline-block'; }); }) </script> <nav data-elementor-type="popup" data-elementor-id="756" class="elementor elementor-756 elementor-location-popup" data-elementor-settings="{"entrance_animation_mobile":"zoomInRight","exit_animation_mobile":"none","entrance_animation":"slideInRight","entrance_animation_duration":{"unit":"px","size":"1","sizes":[]},"exit_animation":"none","a11y_navigation":"yes","triggers":[],"timing":{"devices":"yes","devices_devices":["desktop","mobile","tablet"]}}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-dd66a71 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd66a71" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97624a4" data-id="97624a4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-40b87f9 elementor-widget elementor-widget-heading" data-id="40b87f9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com">HOME</a></h4> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8081cf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8081cf8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38dcb93" data-id="38dcb93" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7221d34 elementor-widget elementor-widget-heading" data-id="7221d34" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/">Research</a></h4> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4ea9afd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ea9afd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c39a611" data-id="c39a611" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c6ece9 elementor-widget elementor-widget-heading" data-id="3c6ece9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/brand-lift-study/">Brand Lift Study</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-65660b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="65660b7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7acbe6" data-id="e7acbe6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d51d2e elementor-widget elementor-widget-heading" data-id="4d51d2e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/holistic-brand-lift/">HOLISTIC BRAND LIFT</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-87772eb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="87772eb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea741d" data-id="8ea741d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-de1a234 elementor-widget elementor-widget-heading" data-id="de1a234" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/brand-health-studies/">Brand Health Studies</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f5607d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f5607d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-920a955" data-id="920a955" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-960fb3b elementor-widget elementor-widget-heading" data-id="960fb3b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/qualitative-research-2/">Qualitative Research</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-301fc6b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="301fc6b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e4d365" data-id="6e4d365" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b2809d elementor-widget elementor-widget-heading" data-id="5b2809d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/content-testing-2/">Content Testing</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c9edd28 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c9edd28" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d9380" data-id="40d9380" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6a10cc elementor-widget elementor-widget-heading" data-id="a6a10cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/research/podcast-audience-intelligence/">Podcast Audience Intelligence</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3ef576e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ef576e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b16875f" data-id="b16875f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fc841ae elementor-widget elementor-widget-heading" data-id="fc841ae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/insights/">Insights</a></h4> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7861417 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7861417" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba95258" data-id="ba95258" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c002010 elementor-widget elementor-widget-heading" data-id="c002010" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/canadian-podcast-listener/">The Canadian Podcast Listener</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-eae64cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eae64cb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9bc146" data-id="b9bc146" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-299f656 elementor-widget elementor-widget-heading" data-id="299f656" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/insights/radio-on-the-move/">Radio On The Move</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9fbe221 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9fbe221" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a6b39d" data-id="1a6b39d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-77a544f elementor-widget elementor-widget-heading" data-id="77a544f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/blog/">Blog</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-01443a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="01443a2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d06e43" data-id="6d06e43" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a3b7fa elementor-widget elementor-widget-heading" data-id="0a3b7fa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/about-us/">About Us</a></h4> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a582a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a582a5e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a6bd8b" data-id="5a6bd8b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9c8d692 elementor-widget elementor-widget-heading" data-id="9c8d692" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/case-studies/">Case Studies</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1c825e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c825e4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cd701c" data-id="1cd701c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e5b781 elementor-widget elementor-widget-heading" data-id="1e5b781" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/media/">Media</a></h6> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5ebca9c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ebca9c" data-element_type="section"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de8cd0f" data-id="de8cd0f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-040a885 elementor-widget elementor-widget-heading" data-id="040a885" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><a href="https://signalhillinsights.com/connect/">CONNECT</a></h4> </div> </div> </div> </div> </div> </section> </nav> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <link rel='stylesheet' id='elementor-post-112-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-112.css?ver=1700062930' media='all' /> <link rel='stylesheet' id='widget-image-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/widget-image.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='widget-heading-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/widget-heading.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='widget-text-editor-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/widget-text-editor.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='widget-testimonial-carousel-css' href='https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/css/widget-testimonial-carousel.min.css?ver=3.25.4' media='all' /> <link rel='stylesheet' id='widget-carousel-module-base-css' href='https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/css/widget-carousel-module-base.min.css?ver=3.25.4' media='all' /> <link rel='stylesheet' id='widget-spacer-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/css/widget-spacer.min.css?ver=3.25.10' media='all' /> <link rel='stylesheet' id='elementor-post-512-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-512.css?ver=1700065568' media='all' /> <link rel='stylesheet' id='elementor-post-268-css' href='https://signalhillinsights.com/wp-content/uploads/elementor/css/post-268.css?ver=1700063307' media='all' /> <link rel='stylesheet' id='widget-call-to-action-css' href='https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/css/widget-call-to-action.min.css?ver=3.25.4' media='all' /> <link rel='stylesheet' id='e-transitions-css' href='https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/css/conditionals/transitions.min.css?ver=3.25.4' media='all' /> <link rel='stylesheet' id='elementor-icons-shared-0-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css?ver=5.15.3' media='all' /> <link rel='stylesheet' id='elementor-icons-fa-solid-css' href='https://signalhillinsights.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/solid.min.css?ver=5.15.3' media='all' /> <script id="astra-theme-js-js-extra"> var astra = {"break_point":"921","isRtl":"","is_scroll_to_id":"","is_scroll_to_top":"","is_header_footer_builder_active":"","responsive_cart_click":"flyout"}; </script> <script src="https://signalhillinsights.com/wp-content/themes/astra/assets/js/minified/style.min.js?ver=4.8.7" id="astra-theme-js-js"></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":252685809,"site_tracking_default":1,"site_tracking":1},"user_email":""}; </script> <script src="https://signalhillinsights.com/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=6.7.1" id="site_tracking-js"></script> <script src="https://signalhillinsights.com/wp-content/plugins/master-addons-pro/assets/js/plugins.js?ver=2.0.5.4.1" id="master-addons-plugins-js"></script> <script id="master-addons-scripts-js-extra"> var jltma_scripts = {"plugin_url":"https:\/\/signalhillinsights.com\/wp-content\/plugins\/master-addons-pro","ajaxurl":"https:\/\/signalhillinsights.com\/wp-admin\/admin-ajax.php","nonce":"master-addons-elementor"}; var jltma_data_table_vars = {"lengthMenu":"Display _MENU_ records per page","zeroRecords":"Nothing found - sorry","info":"Showing page _PAGE_ of _PAGES_","infoEmpty":"No records available","infoFiltered":"(filtered from _MAX_ total records)","searchPlaceholder":"Search...","processing":"Processing...","csvHtml5":"CSV","excelHtml5":"Excel","pdfHtml5":"PDF","print":"Print"}; var jltma_scripts = {"plugin_url":"https:\/\/signalhillinsights.com\/wp-content\/plugins\/master-addons-pro","ajaxurl":"https:\/\/signalhillinsights.com\/wp-admin\/admin-ajax.php","nonce":"master-addons-elementor"}; var jltma_data_table_vars = {"lengthMenu":"Display _MENU_ records per page","zeroRecords":"Nothing found - sorry","info":"Showing page _PAGE_ of _PAGES_","infoEmpty":"No records available","infoFiltered":"(filtered from _MAX_ total records)","searchPlaceholder":"Search...","processing":"Processing...","csvHtml5":"CSV","excelHtml5":"Excel","pdfHtml5":"PDF","print":"Print"}; </script> <script src="https://signalhillinsights.com/wp-content/plugins/master-addons-pro/assets/js/master-addons-scripts.js?ver=2.0.5.4.1" id="master-addons-scripts-js"></script> <script src="https://signalhillinsights.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.25.4" id="elementor-pro-webpack-runtime-js"></script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.25.10" id="elementor-webpack-runtime-js"></script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.25.10" id="elementor-frontend-modules-js"></script> <script src="https://signalhillinsights.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script src="https://signalhillinsights.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/signalhillinsights.com\/wp-admin\/admin-ajax.php","nonce":"c54cd1ff05","urls":{"assets":"https:\/\/signalhillinsights.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/signalhillinsights.com\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}}, "facebook_sdk":{"lang":"en_CA","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/signalhillinsights.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.25.4" id="elementor-pro-frontend-js"></script> <script src="https://signalhillinsights.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}, "hasCustomBreakpoints":false},"version":"3.25.10","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"e_swiper_latest":true,"e_nested_atomic_repeaters":true,"e_optimized_control_loading":true,"e_onboarding":true,"e_css_smooth_scroll":true,"theme_builder_v2":true,"home_screen":true,"landing-pages":true,"nested-elements":true,"editor_v2":true,"link-in-bio":true,"floating-buttons":true},"urls":{"assets":"https:\/\/signalhillinsights.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/signalhillinsights.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/signalhillinsights.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"9a8e6d2cfb"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":408,"title":"Brand%20Health%20Studies%20-%20Signal%20Hill%20Insights","excerpt":"","featuredImage":false}}; </script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.25.10" id="elementor-frontend-js"></script> <script src="https://signalhillinsights.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.25.4" id="pro-elements-handlers-js"></script> <script> /(trident|msie)/i.test(navigator.userAgent)&&document.getElementById&&window.addEventListener&&window.addEventListener("hashchange",function(){var t,e=location.hash.substring(1);/^[A-z0-9_-]+$/.test(e)&&(t=document.getElementById(e))&&(/^(?:a|select|input|button|textarea)$/i.test(t.tagName)||(t.tabIndex=-1),t.focus())},!1); </script> <script>window.lazyLoadOptions = [{ elements_selector: "img[data-lazy-src],.rocket-lazyload", data_src: "lazy-src", data_srcset: "lazy-srcset", data_sizes: "lazy-sizes", class_loading: "lazyloading", class_loaded: "lazyloaded", threshold: 300, callback_loaded: function(element) { if ( element.tagName === "IFRAME" && element.dataset.rocketLazyload == "fitvidscompatible" ) { if (element.classList.contains("lazyloaded") ) { if (typeof window.jQuery != "undefined") { if (jQuery.fn.fitVids) { jQuery(element).parent().fitVids(); } } } } }},{ elements_selector: ".rocket-lazyload", data_src: "lazy-src", data_srcset: "lazy-srcset", data_sizes: "lazy-sizes", class_loading: "lazyloading", class_loaded: "lazyloaded", threshold: 300, }]; window.addEventListener('LazyLoad::Initialized', function (e) { var lazyLoadInstance = e.detail.instance; if (window.MutationObserver) { var observer = new MutationObserver(function(mutations) { var image_count = 0; var iframe_count = 0; var rocketlazy_count = 0; mutations.forEach(function(mutation) { for (var i = 0; i < mutation.addedNodes.length; i++) { if (typeof mutation.addedNodes[i].getElementsByTagName !== 'function') { continue; } if (typeof mutation.addedNodes[i].getElementsByClassName !== 'function') { continue; } images = mutation.addedNodes[i].getElementsByTagName('img'); is_image = mutation.addedNodes[i].tagName == "IMG"; iframes = mutation.addedNodes[i].getElementsByTagName('iframe'); is_iframe = mutation.addedNodes[i].tagName == "IFRAME"; rocket_lazy = mutation.addedNodes[i].getElementsByClassName('rocket-lazyload'); image_count += images.length; iframe_count += iframes.length; rocketlazy_count += rocket_lazy.length; if(is_image){ image_count += 1; } if(is_iframe){ iframe_count += 1; } } } ); if(image_count > 0 || iframe_count > 0 || rocketlazy_count > 0){ lazyLoadInstance.update(); } } ); var b = document.getElementsByTagName("body")[0]; var config = { childList: true, subtree: true }; observer.observe(b, config); } }, false);</script><script data-no-minify="1" async src="https://signalhillinsights.com/wp-content/plugins/rocket-lazy-load/assets/js/16.1/lazyload.min.js"></script> </body> </html>