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design</h1></div><div><h2 id="9ce5" class="pw-subtitle-paragraph hw hc hd bf b hx hy hz ia ib ic id ie if ig ih ii ij ik il cq du">This is the end for Bialetti — an immortal design that outlived and buried (literally) its owner.</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="im in io ip iq ab"><div><div class="ab ir"><div><div class="bm" aria-hidden="false"><a href="https://kindenvy.medium.com/?source=post_page---byline--6d2a70035d14--------------------------------" rel="noopener follow"><div class="l is it by iu iv"><div class="l fj"><img alt="Rita Kind-Envy" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*2R17-GE0baHM4A-iH0Z3HQ.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="iw by l dd de fs n ix ft"></div></div></div></a></div></div><div class="iy ab fj"><div><div class="bm" aria-hidden="false"><a 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1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*GRWj97FRXfaG7g1yUUNyaQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="moka pot photo" class="bh mt nz c" width="700" height="700" loading="eager"/></picture></div></div><figcaption class="oa ff ob nm nn oc od bf b bg z du">Bialetti Moka Pot in action (source)</figcaption></figure><p id="01b0" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">In 2016, a funeral was held in a Catholic church in the small village of Montebuglio, Italy. It was attended by more than 200 people, as the man who had died was deeply loved and had a large family (very Italian of him).</p><p id="3cc5" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">However, one wish of the deceased about his funeral turned what would normally have been a private, personal ceremony into a worldwide sensation.</p><p id="0a94" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">The man who passed away was <a class="af pa" href="https://www.nytimes.com/2016/02/21/business/renato-bialetti-italian-marketer-dies-at-93.html#:~:text=Renato%20Bialetti%20was%20born%20in,goods%20and%2C%20later%2C%20kitchenware." rel="noopener ugc nofollow" target="_blank">Renato Bialetti</a>, and he requested to place his ashes inside the product that defined his life: a Moka pot.</p></div></div><div class="nu"><div class="ab cb"><div class="mo pb mp pc mq pd cf pe cg pf ci bh"><figure class="np nq nr ns nt nu ph pi paragraph-image"><div role="button" tabindex="0" class="nv nw fj nx bh ny"><div class="nm nn pg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*nc3B_vwh60sWITL8-1OT2A.jpeg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*nc3B_vwh60sWITL8-1OT2A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*nc3B_vwh60sWITL8-1OT2A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*nc3B_vwh60sWITL8-1OT2A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*nc3B_vwh60sWITL8-1OT2A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*nc3B_vwh60sWITL8-1OT2A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*nc3B_vwh60sWITL8-1OT2A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2000/1*nc3B_vwh60sWITL8-1OT2A.jpeg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="priest blessing a moka pot photo" class="bh mt nz c" width="1000" height="563" loading="eager"/></picture></div></div><figcaption class="oa ff ob nm nn oc od bf b bg z du">Yes, that’s his <strong class="bf pj">ashes</strong> in that big thing (<a class="af pa" href="https://edition.cnn.com/2016/02/18/europe/italy-bialetti-moka-urn/index.html" rel="noopener ugc nofollow" target="_blank">source</a>)</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="1f55" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">In the age of capsule coffee, the <strong class="og he">Bialetti Moka pot</strong> — also known as the Moka Express — may be something your kids have never heard of. Yet, you, your parents, or <em class="pk">really</em> likely your grandparents, have one tucked away in the kitchen.</p><p id="51b0" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">It has just one purpose. To brew coffee.</p><p id="6e8a" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">To me, Bialetti is the<strong class="og he"> Holy Grail of product design</strong>. The Moka pot design is immortal, and I believe Renato Bialetti chose to have his ashes placed in it as a way to share its immortality…</p></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pl pm pn po gv ab q pp jb c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp pq"><div class="ab q ll"><div class="pr l"><span class="l ps pt pu e d"><div class="ab q ll lm"><div class="pw-multi-vote-icon fj gt ln lo lp"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fuser-experience-design-1%2F6d2a70035d14&operation=register&redirect=https%3A%2F%2Fuxdesign.cc%2Fgoodbye-immortal-design-6d2a70035d14&user=Rita+Kind-Envy&userId=b95d4ccb538e&source=---footer_actions--6d2a70035d14---------------------clap_footer-----------" rel="noopener follow"><div><div class="bm" aria-hidden="false"><div 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