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<!doctype html> <html data-n-head-ssr lang="es" data-n-head="%7B%22lang%22:%7B%22ssr%22:%22es%22%7D%7D"> <head > <title>Estad铆sticas del consumo de podcast en espa帽ol (2023) - Observatorio iVoox</title><meta data-n-head="ssr" charset="utf-8"><meta data-n-head="ssr" itemprop="name" content="iVoox"><meta data-n-head="ssr" name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=5.0, user-scalable=yes, shrink-to-fit=no"><meta data-n-head="ssr" http-equiv="cache-control" content="max-age=0"><meta data-n-head="ssr" http-equiv="cache-control" content="no-cache"><meta data-n-head="ssr" http-equiv="expires" content="0"><meta data-n-head="ssr" http-equiv="expires" content="Tue, 01 Jan 1980 1:00:00 GMT"><meta data-n-head="ssr" http-equiv="pragma" content="no-cache"><meta data-n-head="ssr" property="fb:app_id" content="132458616779447"><meta data-n-head="ssr" name="google-site-verification" content="0gTflDiPf0X_sFX5_GBt9YVug6bkoBiEP8EC7pVwmsE"><meta data-n-head="ssr" name="google-site-verification" content="v8VMoKmYVp_eVHzFhJoAX-ndHh2f-TNRtEoR8PZ-uxc"><meta data-n-head="ssr" name="msvalidate.01" content="D375AA3ABE2D0ECDEBDF7229FB9CDA8E"><meta data-n-head="ssr" property="al:ios:app_store_id" content="542673545"><meta data-n-head="ssr" property="al:ios:app_name" content="iVoox Radio y Podcast"><meta data-n-head="ssr" property="al:android:package" content="com.ivoox.app"><meta data-n-head="ssr" property="al:android:app_name" content="iVoox Radio y Podcast"><meta data-n-head="ssr" data-hid="description" name="description" content="驴Qu茅 y c贸mo escuchan los oyentes de podcast en espa帽ol? El informe de iVoox m谩s completo sobre los h谩bitos de escucha, monetizaci贸n y publicidad en el podcast."><meta data-n-head="ssr" data-hid="og:image" property="og:image" content="https://static-1.ivoox.com/img/observatorio/oyentes/estado-consumo-2023.jpeg"><meta data-n-head="ssr" data-hid="twitter:card" name="twitter:card" content="summary_large_image"><meta data-n-head="ssr" data-hid="twitter:site" name="twitter:site" content="@ivoox"><meta data-n-head="ssr" data-hid="twitter:title" name="twitter:title" content="Estad铆sticas del consumo de podcast en espa帽ol (2023) - Observatorio iVoox"><meta data-n-head="ssr" data-hid="twitter:description" name="twitter:description" content="驴Qu茅 y c贸mo escuchan los oyentes de podcast en espa帽ol? El informe de iVoox m谩s completo sobre los h谩bitos de escucha, monetizaci贸n y publicidad en el podcast."><meta data-n-head="ssr" data-hid="twitter:image:src" name="twitter:image:src" content="https://static-1.ivoox.com/img/observatorio/oyentes/estado-consumo-2023.jpeg"><link data-n-head="ssr" rel="icon" type="image/x-icon" href="/favicon.ico"><link data-n-head="ssr" rel="preconnect" href="https://static-nweb.ivoox.com"><link data-n-head="ssr" rel="preconnect" href="https://img-static.ivoox.com"><link data-n-head="ssr" rel="preconnect" href="https://sdk.privacy-center.org"><link data-n-head="ssr" rel="stylesheet" href="https://static-nweb.ivoox.com/css/observatory.css"><script data-n-head="ssr" src="https://www.googletagmanager.com/gtag/js?id=G-N1JZSSD6G9" async></script><link rel="preload" href="https://static-nweb.ivoox.com/bdbe7e9.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/864e695.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/css/048f077.css" as="style"><link rel="preload" href="https://static-nweb.ivoox.com/4ce8595.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/css/484e124.css" as="style"><link rel="preload" href="https://static-nweb.ivoox.com/3133b01.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/css/d22447d.css" as="style"><link rel="preload" href="https://static-nweb.ivoox.com/e0e730f.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/3218539.js" as="script"><link rel="preload" href="https://static-nweb.ivoox.com/css/d965ce4.css" as="style"><link rel="preload" href="https://static-nweb.ivoox.com/2773553.js" as="script"><link rel="stylesheet" href="https://static-nweb.ivoox.com/css/048f077.css"><link rel="stylesheet" href="https://static-nweb.ivoox.com/css/484e124.css"><link rel="stylesheet" href="https://static-nweb.ivoox.com/css/d22447d.css"><link rel="stylesheet" href="https://static-nweb.ivoox.com/css/d965ce4.css"> </head> <body class="notranslate" data-n-head="%7B%22class%22:%7B%22ssr%22:%22notranslate%22%7D%7D"> <div data-server-rendered="true" id="__nuxt"><div id="__layout"><div class="obsv-theme-dark"><header id="header-wrapper" class="fixed-top" data-v-b988ad90><div class="wrapper header-height container-xl" data-v-b988ad90 data-v-b988ad90><div class="d-flex align-items-center justify-content-between header-height" data-v-b988ad90><a href="https://www.ivoox.com/" data-v-b988ad90><img src="https://static-nweb.ivoox.com/img/logo_gradient_orange.svg" width="120" height="32" alt="iVoox" class="mt-n1" data-v-b988ad90></a> <div class="d-flex align-items-center pl-2" data-v-b988ad90><a href="https://www.ivoox.com/" class="px-2" data-v-b988ad90>Ir a iVoox</a> <button type="button" class="btn btn-secondary rounded-pill text-white" data-v-b988ad90 data-v-b988ad90>Compartir</button> </div></div></div></header> <div class="container-fluid"><div class="row hero flex justify-content-start align-items-center" data-v-b0f24b4a data-v-b0f24b4a><button data-v-b0f24b4a><svg fill="#1E2225" height="32px" width="32px" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 407.437 407.437" xml:space="preserve" data-v-b0f24b4a><polygon points="386.258,91.567 203.718,273.512 21.179,91.567 0,112.815 203.718,315.87 407.437,112.815 " data-v-b0f24b4a></polygon></svg></button> <img src="https://static-2.ivoox.com/images/hero-background.png" alt="Observatorio iVoox" data-v-b0f24b4a> <div class="container-xl" data-v-b0f24b4a data-v-b0f24b4a><div class="row" data-v-b0f24b4a data-v-b0f24b4a><div class="text-left col-md-10 col-lg-8 col-xl-6 col-12" data-v-b0f24b4a data-v-b0f24b4a><div class="nav-pages" data-v-b0f24b4a><a href="/informes-ivoox-informe-creacion-podcast-en-espanol" data-v-b0f24b4a>Creaci贸n de Podcasts 2023</a> <a href="#" data-v-b0f24b4a>Escucha de Podcasts 2023</a></div> <h2 data-v-b0f24b4a>III Informe anual - Observatorio iVoox</h2> <h1 data-v-b0f24b4a>Estad铆sticas del consumo de podcast en espa帽ol 2023</h1> <p data-v-b0f24b4a>驴Qu茅 y c贸mo escuchan los oyentes de podcast en espa帽ol? En este III Informe anual del <strong>Observatorio iVoox 2023</strong> analizamos los h谩bitos de escucha y monetizaci贸n en el podcast hispano en el 煤ltimo a帽o para ayudar a creadores, profesionales y marcas a comprender la industria del podcast en espa帽ol.</p> <p data-v-b0f24b4a>Hemos preguntado a los oyentes de podcast, recogido los datos de consumo de los usuarios de iVoox y analizado las 煤ltimas tendencias del sector para entender los h谩bitos de escucha, su percepci贸n de la publicidad y c贸mo de dispuestos est谩n los oyentes a pagar por contenido exclusivo.</p> <a href="https://g25b9wmr.sibpages.com/" target="blank" class="btn btn-black rounded-pill text-orange" data-v-b0f24b4a>Leer el informe completo</a></div></div></div></div> <div id="section-1" class="container-xl" data-v-eacd497a data-v-eacd497a><section data-v-eacd497a><img src="https://static-nweb.ivoox.com/img/observatorio/oyentes/podcast_listener_section1.png" data-v-eacd497a> <div class="row" data-v-eacd497a data-v-eacd497a><div class="text-center text-md-left mb-5 col-12" data-v-eacd497a data-v-eacd497a><h2 class="section-title-dark" data-v-eacd497a>As铆 es el oyente de <span class="obsv-text-orange">podcasts</span> en espa帽ol</h2></div></div> <div class="row cards-grid-dark" data-v-eacd497a data-v-eacd497a><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-eacd497a data-v-eacd497a><div class="card-data d-flex flex-column flex-column-reverse" data-v-1e5844e0 data-v-eacd497a><h3 data-v-1e5844e0>55,2% - 44,8% <span class="data-small">(+2%)</span></h3> <p data-v-1e5844e0>Es un hombre o mujer</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-eacd497a data-v-eacd497a><div class="card-data d-flex flex-column flex-column-reverse" data-v-1e5844e0 data-v-eacd497a><h3 data-v-1e5844e0>18-65 a帽os</h3> <p data-v-1e5844e0>Edad entre</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-eacd497a data-v-eacd497a><div class="card-data d-flex flex-column flex-column-reverse" data-v-1e5844e0 data-v-eacd497a><h3 data-v-1e5844e0>60,89%</h3> <p data-v-1e5844e0>Estudios universitarios</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-eacd497a data-v-eacd497a><div class="card-data d-flex flex-column flex-column-reverse" data-v-1e5844e0 data-v-eacd497a><h3 data-v-1e5844e0>Empleado 82,49%</h3> <p data-v-1e5844e0>Situaci贸n laboral</p></div></div></div></section></div> <section class="dark" data-v-9377409c><div class="container-xl" data-v-9377409c data-v-9377409c><div class="row" data-v-9377409c data-v-9377409c><div class="text-center mb-5 col-12" data-v-9377409c data-v-9377409c><h2 class="section-title-dark" data-v-9377409c>Cu谩nto y c贸mo <span class="obsv-text-orange">escucha</span></h2></div></div> <div class="row cards-grid-dark justify-content-center justify-content-center" data-v-9377409c data-v-9377409c><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-9377409c data-v-9377409c><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-9377409c><h3 data-v-1e5844e0>9,5</h3> <p data-v-1e5844e0>Horas a la semana</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-9377409c data-v-9377409c><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-9377409c><h3 data-v-1e5844e0>4,2</h3> <p data-v-1e5844e0>Episodios a la semana</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-9377409c data-v-9377409c><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-9377409c><h3 data-v-1e5844e0>4,9</h3> <p data-v-1e5844e0>Suscripciones de media</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-9377409c data-v-9377409c><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-9377409c><h3 data-v-1e5844e0>97,20%</h3> <p data-v-1e5844e0>Desde el m贸vil</p></div></div></div> <div class="row card-data dark no-gutters justify-content-center" data-v-9377409c data-v-9377409c><div class="text-center mb-3 col-12" data-v-9377409c data-v-9377409c><h3 class="text-center" data-v-9377409c>Principales motivaciones</h3></div> <div class="mb-3 col-md-4 col-12" data-v-9377409c data-v-9377409c><div class="wrapper text-center" data-v-52eb156e data-v-9377409c><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:34.269999999999996;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Escuchar mientras hace otras cosas</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>65,73%</span></div></div></div><div class="mb-3 col-md-4 col-12" data-v-9377409c data-v-9377409c><div class="wrapper text-center" data-v-52eb156e data-v-9377409c><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:37.42;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Aprender</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>62,58%</span></div></div></div><div class="mb-3 col-md-4 col-12" data-v-9377409c data-v-9377409c><div class="wrapper text-center" data-v-52eb156e data-v-9377409c><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:38.71;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Escuchar cuando y donde quiera</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>61,29%</span></div></div></div></div></div></section> <section data-v-26a8d2e7><div class="container-xl" data-v-26a8d2e7 data-v-26a8d2e7><div class="row" data-v-26a8d2e7 data-v-26a8d2e7><div class="text-center mb-5 col-12" data-v-26a8d2e7 data-v-26a8d2e7><h2 class="section-title-dark" data-v-26a8d2e7>Preferencias de <span class="obsv-text-orange">escucha</span></h2></div></div> <div class="row cards-grid-dark justify-content-center" data-v-26a8d2e7 data-v-26a8d2e7><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-26a8d2e7><h3 data-v-1e5844e0>48,91%</h3> <p data-v-1e5844e0>Diariamente</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-26a8d2e7><h3 data-v-1e5844e0>58,02%</h3> <p data-v-1e5844e0>Por la noche</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-26a8d2e7><h3 data-v-1e5844e0>62,82%</h3> <p data-v-1e5844e0>Episodios de 30 min a 2 h</p></div></div><div class="mb-3 col-md-6 col-lg-6 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="card-data d-flex flex-column flex-column text-center" data-v-1e5844e0 data-v-26a8d2e7><h3 data-v-1e5844e0>96,91%</h3> <p data-v-1e5844e0>En solitario</p></div></div></div> <div class="row card-data dark no-gutters justify-content-center" data-v-26a8d2e7 data-v-26a8d2e7><div class="text-center mb-3 col-12" data-v-26a8d2e7 data-v-26a8d2e7><h3 class="text-center" data-v-26a8d2e7>Cu谩ndo <span class="obsv-text-orange">escuchan</span></h3></div> <div class="mb-3 col-md-4 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="wrapper text-center" data-v-52eb156e data-v-26a8d2e7><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:49.75;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Haciendo tareas del hogar</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>50,25%</span></div></div></div><div class="mb-3 col-md-4 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="wrapper text-center" data-v-52eb156e data-v-26a8d2e7><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:59.58;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Antes de dormir</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>40,42%</span></div></div></div><div class="mb-3 col-md-4 col-12" data-v-26a8d2e7 data-v-26a8d2e7><div class="wrapper text-center" data-v-52eb156e data-v-26a8d2e7><div class="circle" data-v-52eb156e><svg viewBox="2 -2 28 36" xmlns="http://www.w3.org/2000/svg" class="circle-container" data-v-52eb156e><circle r="16" cx="16" cy="16" class="background" data-v-52eb156e></circle> <circle r="16" cx="16" cy="16" class="progress" style="stroke-dashoffset:61.47;" data-v-52eb156e></circle></svg></div> <div class="data" data-v-52eb156e><span class="info text-white text-center" data-v-52eb156e>Mientras descansan</span> <span class="number obsv-text-orange text-center" data-v-52eb156e>38,53%</span></div></div></div></div></div></section> <section class="dark" data-v-66164cdf><img src="https://static-2.ivoox.com/img/observatorio/oyentes/img_categories.png" alt="Catgorias" data-v-66164cdf> <div class="container-xl" data-v-66164cdf data-v-66164cdf><div class="row" data-v-66164cdf data-v-66164cdf><div class="text-center mb-5 col-12" data-v-66164cdf data-v-66164cdf><h2 class="section-title-dark" data-v-66164cdf>Lo que m谩s escucha el oyente de <span class="obsv-text-orange">podcasts</span> en espa帽ol</h2></div></div> <div class="row card-data row-card-data" data-v-66164cdf data-v-66164cdf><div class="col-lg-6 col-12" data-v-66164cdf data-v-66164cdf><h3 class="text-center" data-v-66164cdf>Las <span class="obsv-text-orange">tem谩ticas</span> m谩s escuchadas</h3> <div class="row" data-v-ce61087e data-v-ce61087e data-v-66164cdf><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Misterio y otras realidades</p> <p class="percentage" data-v-7d1ce8cb><span class="obsv-text-orange">15,20%</span></p></div></div><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Historia y humanidades</p> <p class="percentage" data-v-7d1ce8cb>14,16%</p></div></div><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Humor y entretenimiento<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-up" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>9,19%</p></div></div><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Pol铆tica, econom铆a y opini贸n<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-down" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>8,78%</p></div></div><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Noticias y sucesos<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-up" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>6,78%</p></div></div><div class="mb-3 col-12" data-v-ce61087e data-v-ce61087e><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-ce61087e><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>F煤tbol<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-down" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>6,60%</p></div></div></div></div> <div class="p-0 col-lg-6 col-12" data-v-66164cdf data-v-66164cdf><h3 class="text-center" data-v-66164cdf>Sus <span class="obsv-text-orange">formatos</span> favoritos</h3> <div class="row" data-v-218ba2fa data-v-218ba2fa data-v-66164cdf><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Conversacional</p> <p class="percentage" data-v-7d1ce8cb><span class="obsv-text-orange">52,49%</span></p></div></div><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Narrativo / Documental<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-up" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>49,28%</p></div></div><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Entrevista<span data-v-7d1ce8cb><img src="https://static-2.ivoox.com/img/observatorio/oyentes/icon_orange_arrow.svg" class="ml-1 arrow-down" data-v-7d1ce8cb></span></p> <p class="percentage" data-v-7d1ce8cb>43,42%</p></div></div><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Cr贸nica period铆stica</p> <p class="percentage" data-v-7d1ce8cb>30,59%</p></div></div><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Audiolibros</p> <p class="percentage" data-v-7d1ce8cb>29,82%</p></div></div><div class="mb-3 col-12" data-v-218ba2fa data-v-218ba2fa><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-218ba2fa><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb></p> <p class="mr-auto" data-v-7d1ce8cb>Ficciones sonoras</p> <p class="percentage" data-v-7d1ce8cb>22,46%</p></div></div></div></div></div></div></section> <section data-v-72bcc722><img src="https://static-2.ivoox.com/img/observatorio/oyentes/obsv_podcasts_oyentes.png" alt="Podcasts" data-v-72bcc722> <div class="container-xl" data-v-72bcc722 data-v-72bcc722><div class="row card-data row-card-data" data-v-72bcc722 data-v-72bcc722><div class="col-lg-6 col-12" data-v-72bcc722 data-v-72bcc722><h3 class="text-center" data-v-72bcc722>Los <span class="obsv-text-orange">podcasts</span> m谩s escuchados</h3> <div class="row" data-v-69675ecc data-v-69675ecc data-v-72bcc722><div class="mb-3 col-12" data-v-69675ecc data-v-69675ecc><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-69675ecc><p class="position" data-v-370faae9>01</p> <p class="mr-auto" data-v-370faae9>D铆as Extra帽os</p></div></div><div class="mb-3 col-12" data-v-69675ecc data-v-69675ecc><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-69675ecc><p class="position" data-v-370faae9>02</p> <p class="mr-auto" data-v-370faae9>Nadie Sabe Nada</p></div></div><div class="mb-3 col-12" data-v-69675ecc data-v-69675ecc><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-69675ecc><p class="position" data-v-370faae9>03</p> <p class="mr-auto" data-v-370faae9>El Partidazo de COPE</p></div></div><div class="mb-3 col-12" data-v-69675ecc data-v-69675ecc><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-69675ecc><p class="position" data-v-370faae9>04</p> <p class="mr-auto" data-v-370faae9>Cuarto Milenio</p></div></div><div class="mb-3 col-12" data-v-69675ecc data-v-69675ecc><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-69675ecc><p class="position" data-v-370faae9>05</p> <p class="mr-auto" data-v-370faae9>La ContraCr贸nica</p></div></div></div></div> <div class="col-lg-6 col-12" data-v-72bcc722 data-v-72bcc722><h3 class="text-center" data-v-72bcc722>Los <span class="obsv-text-orange">podcasts</span> revelaci贸n</h3> <div class="row" data-v-854de418 data-v-854de418 data-v-72bcc722><div class="mb-3 col-12" data-v-854de418 data-v-854de418><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-854de418><p class="position" data-v-370faae9>01</p> <p class="mr-auto" data-v-370faae9>Abismo</p></div></div><div class="mb-3 col-12" data-v-854de418 data-v-854de418><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-854de418><p class="position" data-v-370faae9>02</p> <p class="mr-auto" data-v-370faae9>No es el fin del Mundo</p></div></div><div class="mb-3 col-12" data-v-854de418 data-v-854de418><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-854de418><p class="position" data-v-370faae9>03</p> <p class="mr-auto" data-v-370faae9>Planeta Oculto</p></div></div><div class="mb-3 col-12" data-v-854de418 data-v-854de418><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-854de418><p class="position" data-v-370faae9>04</p> <p class="mr-auto" data-v-370faae9>Oscilador Arm贸nico</p></div></div><div class="mb-3 col-12" data-v-854de418 data-v-854de418><div class="card-top d-flex align-items-center justify-content-between" data-v-370faae9 data-v-854de418><p class="position" data-v-370faae9>05</p> <p class="mr-auto" data-v-370faae9>Nos tienen contentas</p></div></div></div></div></div></div></section> <section class="py-8 dark" data-v-6d3ec884><div class="container-xl" data-v-6d3ec884 data-v-6d3ec884><div class="row" data-v-6d3ec884 data-v-6d3ec884><div class="text-center mb-5 col-12" data-v-6d3ec884 data-v-6d3ec884><h2 class="section-title-dark" data-v-6d3ec884>Dispuesto a <span class="obsv-text-orange">pagar</span></h2></div></div> <div class="row" data-v-6d3ec884 data-v-6d3ec884><div class="col-lg-6 col-12" data-v-6d3ec884 data-v-6d3ec884><div data-v-15d70936 data-v-6d3ec884><div class="mb-3 col-data col-lg-12 col-12" data-v-15d70936 data-v-15d70936><div class="card-data d-flex flex-column align-items-center" data-v-7a3a58b2 data-v-15d70936><h3 class="obsv-text-orange" data-v-7a3a58b2>58,31% <span class="data-small">(+1%)</span></h3> <p class="text-center" data-v-7a3a58b2>Apoyar铆a econ贸micamente a un podcast</p></div></div><div class="mb-3 col-data col-lg-12 col-12" data-v-15d70936 data-v-15d70936><div class="card-data d-flex flex-column align-items-center" data-v-7a3a58b2 data-v-15d70936><h3 class="obsv-text-orange" data-v-7a3a58b2>1 de cada 4</h3> <p class="text-center" data-v-7a3a58b2>Apoya a uno o m谩s podcasts</p></div></div><div class="mb-3 col-data col-lg-12 col-12" data-v-15d70936 data-v-15d70936><div class="card-data d-flex flex-column align-items-center" data-v-7a3a58b2 data-v-15d70936><h3 class="obsv-text-orange" data-v-7a3a58b2>37,37%</h3> <p class="text-center" data-v-7a3a58b2>Est谩 dispuesto a suscribirse a un servicio de podcasts</p></div></div></div></div> <div class="card-data card-data-dark col-lg-6 col-12" data-v-6d3ec884 data-v-6d3ec884><h3 class="text-center" data-v-6d3ec884>Motivos para <span class="obsv-text-orange">apoyar</span></h3> <div class="row" data-v-20e52602 data-v-20e52602 data-v-6d3ec884><div class="mb-3 col-12" data-v-20e52602 data-v-20e52602><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-20e52602><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb>01</p> <p class="mr-auto" data-v-7d1ce8cb>Ayudar al podcaster</p> <p class="percentage" data-v-7d1ce8cb></p></div></div><div class="mb-3 col-12" data-v-20e52602 data-v-20e52602><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-20e52602><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb>02</p> <p class="mr-auto" data-v-7d1ce8cb>Acceder a contenido exclusivo</p> <p class="percentage" data-v-7d1ce8cb></p></div></div><div class="mb-3 col-12" data-v-20e52602 data-v-20e52602><div class="card-top d-flex align-items-center justify-content-between" data-v-7d1ce8cb data-v-20e52602><p class="obsv-text-orange mr-2 position" data-v-7d1ce8cb>03</p> <p class="mr-auto" data-v-7d1ce8cb>Escuchar sin publicidad a帽adida</p> <p class="percentage" data-v-7d1ce8cb></p></div></div></div></div></div></div></section> <section class="bg-section7" data-v-d5c19ca4><div class="container-xl" data-v-d5c19ca4 data-v-d5c19ca4><div class="row" data-v-d5c19ca4 data-v-d5c19ca4><div class="text-center mb-5 col-12" data-v-d5c19ca4 data-v-d5c19ca4><h2 class="section-title-dark" data-v-d5c19ca4>C贸mo ve la <span class="obsv-text-orange">publicidad</span> en el podcast</h2></div></div> <div class="row cards-grid-dark justify-content-center" data-v-d5c19ca4 data-v-d5c19ca4><div class="mb-3 col-md-5 col-lg-6 col-10" data-v-d5c19ca4 data-v-d5c19ca4><div class="card-data d-flex flex-column flex-column" data-v-1e5844e0 data-v-d5c19ca4><h3 data-v-1e5844e0>55,59%</h3> <p data-v-1e5844e0>Est谩 abierto a escuchar anuncios</p></div></div><div class="mb-3 col-md-5 col-lg-6 col-10" data-v-d5c19ca4 data-v-d5c19ca4><div class="card-data d-flex flex-column flex-column" data-v-1e5844e0 data-v-d5c19ca4><h3 data-v-1e5844e0>69,46%</h3> <p data-v-1e5844e0>confiar铆a en una marca anunciada por un podcaster</p></div></div><div class="mb-3 col-md-5 col-lg-6 col-10" data-v-d5c19ca4 data-v-d5c19ca4><div class="card-data d-flex flex-column flex-column" data-v-1e5844e0 data-v-d5c19ca4><h3 data-v-1e5844e0>32,42%</h3> <p data-v-1e5844e0>Comprar铆a un producto o servicio anunciado por un podcaster</p></div></div><div class="mb-3 col-md-5 col-lg-6 col-10" data-v-d5c19ca4 data-v-d5c19ca4><div class="card-data d-flex flex-column flex-column" data-v-1e5844e0 data-v-d5c19ca4><h3 data-v-1e5844e0>11,82%</h3> <p data-v-1e5844e0>Compr贸 un producto o servicio anunciado por un podcast</p></div></div></div></div></section> <div class="row banner-download flex justify-content-center align-items-center" data-v-37ab873a data-v-37ab873a><div class="text-center col-xl-6 col-12" data-v-37ab873a data-v-37ab873a><h2 data-v-37ab873a>Descarga ya el informe completo</h2> <a href="https://g25b9wmr.sibpages.com/ " target="blank" class="btn btn-black rounded-pill" data-v-37ab873a>Leer el informe completo</a></div></div></div> <footer data-v-49b809c6><div class="bg-darkest" data-v-49b809c6><div class="container-xl pt-7" data-v-49b809c6><img src="https://static-nweb.ivoox.com/img/pixel.gif" width="140" height="39" data-lazy-src="https://static-nweb.ivoox.com/img/logo_white.svg" fetchpriority="auto" alt="iVoox" class="logo" 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