CINXE.COM
CX Trends 2025 | CX Trends 2025
<!DOCTYPE html> <html class="no-js" lang="en-AU" dir="ltr"> <head> <style>[x-cloak] { display: none !important; }</style> <script>(function (H) { H.className = H.className.replace(/\bno-js\b/, 'js') })(document.documentElement)</script> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=5.0, viewport-fit=cover"/> <meta name="referrer" content="origin-when-cross-origin"/> <!-- Google Tag Manager --> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'dataLayer-initialized', 'content_language': 'en-AU', 'content_group': undefined, 'user_id': undefined, 'siteVersion': undefined, 'logged_in': undefined, 'customer_type': undefined }); </script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KXM4325');</script> <!-- End Google Tag Manager --> <!-- Hotjar --> <script> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:3828149,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); </script> <!-- End Hotjar --> <style type="text/css"> @font-face { font-family: 'Zendesk Social'; src: url('/dist/fonts/ZendeskSocial-Regular.woff2') format('woff2'), url('/dist/fonts/ZendeskSocial-Regular.woff') format('woff'), url('/dist/fonts/ZendeskSocial-Regular.otf') format('opentype'); font-weight: 400; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Zendesk Social'; src: url('/dist/fonts/ZendeskSocial-Medium.woff2') format('woff2'), url('/dist/fonts/ZendeskSocial-Medium.woff') format('woff'), url('/dist/fonts/ZendeskSocial-Medium.otf') format('opentype'); font-weight: 500; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Zendesk Social Condensed'; src: url('/dist/fonts/ZendeskSocialCondensed-Regular.woff2') format('woff2'), url('/dist/fonts/ZendeskSocialCondensed-Regular.woff') format('woff'), url('/dist/fonts/ZendeskSocialCondensed-Regular.otf') format('opentype'); font-weight: 400; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Zendesk Social Condensed'; src: url('/dist/fonts/ZendeskSocialCondensed-Medium.woff2') format('woff2'), url('/dist/fonts/ZendeskSocialCondensed-Medium.woff') format('woff'), url('/dist/fonts/ZendeskSocialCondensed-Medium.otf') format('opentype'); font-weight: 500; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Zendesk Social Condensed'; src: url('/dist/fonts/ZendeskSocialCondensed-Bold.woff2') format('woff2'), url('/dist/fonts/ZendeskSocialCondensed-Bold.woff') format('woff'), url('/dist/fonts/ZendeskSocialCondensed-Bold.otf') format('opentype'); font-weight: 700; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Zendesk Social Extended'; src: url('/dist/fonts/ZendeskSocialExtended-Medium.woff2') format('woff2'), url('/dist/fonts/ZendeskSocialExtended-Medium.woff') format('woff'), url('/dist/fonts/ZendeskSocialExtended-Medium.otf') format('opentype'); font-weight: 500; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Feature Display'; src: url('/dist/fonts/FeatureDeckTrial-Regular.woff2') format('woff2'), url('/dist/fonts/FeatureDeckTrial-Regular.woff') format('woff'), url('/dist/fonts/FeatureDeckTrial-Regular.otf') format('opentype'); font-weight: 400; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Feature Display'; src: url('/dist/fonts/FeatureDisplay-Medium-Web.woff2') format('woff2'), url('/dist/fonts/FeatureDisplay-Medium-Web.woff') format('woff'), url('/dist/fonts/FeatureDisplay-Medium-Web.otf') format('opentype'); font-weight: 500; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Feature Display'; src: url('/dist/fonts/FeatureDisplay-Bold-Web.woff2') format('woff2'), url('/dist/fonts/FeatureDisplay-Bold-Web.woff') format('woff'), url('/dist/fonts/FeatureDisplay-Bold-Web.otf') format('opentype'); font-weight: 700; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Feature Display'; src: url('/dist/fonts/FeatureDisplay-Extrabold-Web.woff2') format('woff2'), url('/dist/fonts/FeatureDisplay-Extrabold-Web.woff') format('woff'), url('/dist/fonts/FeatureDisplay-Extrabold-Web.otf') format('opentype'); font-weight: 800; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Noto Sans Japanese'; src: url('/dist/fonts/noto-sans-jp-bold.woff2') format('woff2'), url('/dist/fonts/noto-sans-jp-bold.woff') format('woff'), url('/dist/fonts/noto-sans-jp-bold.otf') format('opentype'); font-weight: 400; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Noto Sans Japanese Bold'; src: url('/dist/fonts/noto-sans-jp-bold.woff2') format('woff2'), url('/dist/fonts/noto-sans-jp-bold.woff') format('woff'), url('/dist/fonts/noto-sans-jp-bold.otf') format('opentype'); font-weight: 700; font-style: normal; font-stretch: normal; font-display: swap; } </style><style type="text/css"> @font-face { font-family: 'Noto Sans Japanese Bold'; src: url('/dist/fonts/noto-sans-jp-bold.woff2') format('woff2'), url('/dist/fonts/noto-sans-jp-bold.woff') format('woff'), url('/dist/fonts/noto-sans-jp-bold.otf') format('opentype'); font-weight: 800; font-style: normal; font-stretch: normal; font-display: swap; } </style> <link rel="dns-prefetch" href="//d1eipm3vz40hy0.cloudfront.net"> <link rel="dns-prefetch" href="//d16cvnquvjw7pr.cloudfront.net"> <link rel="mask-icon" href="https://d1eipm3vz40hy0.cloudfront.net/images/logos/zendesk-favicon.svg" color="#03363d"> <link rel="shortcut icon" href="https://d1eipm3vz40hy0.cloudfront.net/images/logos/favicons/favicon.ico"> <link rel="shortcut icon" href="https://d1eipm3vz40hy0.cloudfront.net/images/logos/zendesk-favicon.svg"> <link rel="apple-touch-icon-precomposed" sizes="152x152" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk152.png"> <link rel="apple-touch-icon-precomposed" sizes="144x144" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk144.png"> <link rel="apple-touch-icon-precomposed" sizes="120x120" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk120.png"> <link rel="apple-touch-icon-precomposed" sizes="114x114" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk114.png"> <link rel="apple-touch-icon-precomposed" sizes="72x72" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk72.png"> <link rel="apple-touch-icon-precomposed" href="//d26a57ydsghvgx.cloudfront.net/www/public/assets/images/logos/zendesk57.png"> <link rel="stylesheet" href="/dist/assets/app-CXK0hgE0.css"> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <script type="module">!function(){const e=document.createElement("link").relList;if(!(e&&e.supports&&e.supports("modulepreload"))){for(const e of document.querySelectorAll('link[rel="modulepreload"]'))r(e);new MutationObserver((e=>{for(const o of e)if("childList"===o.type)for(const e of o.addedNodes)if("LINK"===e.tagName&&"modulepreload"===e.rel)r(e);else if(e.querySelectorAll)for(const o of e.querySelectorAll("link[rel=modulepreload]"))r(o)})).observe(document,{childList:!0,subtree:!0})}function r(e){if(e.ep)return;e.ep=!0;const r=function(e){const r={};return e.integrity&&(r.integrity=e.integrity),e.referrerpolicy&&(r.referrerPolicy=e.referrerpolicy),"use-credentials"===e.crossorigin?r.credentials="include":"anonymous"===e.crossorigin?r.credentials="omit":r.credentials="same-origin",r}(e);fetch(e.href,r)}}();</script> <script type="module" src="https://cxtrends.zendesk.com/dist/assets/app-DzSfWfwF.js" crossorigin onload="e=new CustomEvent('vite-script-loaded', {detail:{path: 'src/js/app.js'}});document.dispatchEvent(e);" integrity="sha384-s1U9e3bURWQqMI0mU4nS4onnW2DYYbgCPhzvjD4DJmKzbS2dm97JbXKOMrPflxUS"></script> <link href="https://cxtrends.zendesk.com/dist/assets/app-CXK0hgE0.css" rel="stylesheet"> <title>CX Trends 2025 | CX Trends 2025</title><meta name="generator" content="SEOmatic"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta name="robots" content="all"> <meta content="en_AU" property="og:locale"> <meta content="ja" property="og:locale:alternate"> <meta content="nl" property="og:locale:alternate"> <meta content="it" property="og:locale:alternate"> <meta content="de" property="og:locale:alternate"> <meta content="fr" property="og:locale:alternate"> <meta content="pt_BR" property="og:locale:alternate"> <meta content="es_419" property="og:locale:alternate"> <meta content="en_GB" property="og:locale:alternate"> <meta content="en_US" property="og:locale:alternate"> <meta content="CX Trends 2025" property="og:site_name"> <meta content="website" property="og:type"> <meta content="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" property="og:url"> <meta content="CX Trends 2025" property="og:title"> <meta content="https://zencxtrends-twentyfour.transforms.svdcdn.com/production/images/2025/image.jpg?w=1200&h=630&q=82&auto=format&fit=crop&crop=focalpoint&fp-x=0.4566&fp-y=0.2478&dm=1729520210&s=4d0b4d0a69821cd50268fdf018fbd625" property="og:image"> <meta content="1200" property="og:image:width"> <meta content="630" property="og:image:height"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:creator" content="@"> <meta name="twitter:title" content="CX Trends 2025"> <meta name="twitter:image" content="https://zencxtrends-twentyfour.transforms.svdcdn.com/production/images/2025/image.jpg?w=1200&h=630&q=82&auto=format&fit=crop&crop=focalpoint&fp-x=0.4566&fp-y=0.2478&dm=1729520210&s=4d0b4d0a69821cd50268fdf018fbd625"> <meta name="twitter:image:width" content="1200"> <meta name="twitter:image:height" content="630"> <link href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" rel="canonical"> <link href="https://cxtrends.zendesk.com/apac" rel="home"> <link href="https://cxtrends.zendesk.com/jp/reports/cx-trends-2025" rel="alternate" hreflang="ja"> <link href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" rel="alternate" hreflang="en-au"> <link href="https://cxtrends.zendesk.com/nl/reports/cx-trends-2025" rel="alternate" hreflang="nl"> <link href="https://cxtrends.zendesk.com/it/reports/cx-trends-2025" rel="alternate" hreflang="it"> <link href="https://cxtrends.zendesk.com/de/reports/cx-trends-2025" rel="alternate" hreflang="de"> <link href="https://cxtrends.zendesk.com/fr/reports/cx-trends-2025" rel="alternate" hreflang="fr"> <link href="https://cxtrends.zendesk.com/pt/reports/cx-trends-2025" rel="alternate" hreflang="pt-br"> <link href="https://cxtrends.zendesk.com/mx/reports/cx-trends-2025" rel="alternate" hreflang="es-419"> <link href="https://cxtrends.zendesk.com/gb/reports/cx-trends-2025" rel="alternate" hreflang="en-gb"> <link href="https://cxtrends.zendesk.com/reports/cx-trends-2025" rel="alternate" hreflang="x-default"> <link href="https://cxtrends.zendesk.com/reports/cx-trends-2025" rel="alternate" hreflang="en-us"></head> <body x-data="app()" x-on:up:link:follow.window="overflowHidden = false;" x-on:mobile-menu-open.window="overflowHidden = $event.detail.open" x-bind:class="{ 'overflow-hidden' : overflowHidden }" class="relative flex flex-col min-h-screen antialiased bg-cream text-espresso" > <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KXM4325" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <!-- End Google Tag Manager (noscript) --> <a tabindex="0" href="#main" title="Skip to content" aria-label="Skip to content" class="btn rounded-none fixed left-0 top-0 z-[1000] -translate-y-[200%] focus:translate-y-0" > Skip to content </a> <header x-data="header()" x-bind:class="{ 'fixed lg:-top-8': isHeaderFixed, 'fixed lg:relative': !isHeaderFixed }" x-on:scroll.window="switchOnScroll()" up-hungry id="header" class="w-full z-40" > <div x-ref="mainHeader" x-bind:class="{ 'lg:-translate-y-full': !mainHeaderShown || isHeaderHidden, 'lg:translate-y-0': mainHeaderShown && !isHeaderHidden }" class="absolute w-full bg-espresso text-cream transition-transform ease-in-out duration-300" > <div x-bind:class="{ 'lg:-translate-y-full': isHeaderFixed, 'lg:translate-y-0': !isHeaderFixed }" class="hidden lg:flex flex-col w-full max-w-[calc(var(--max-layout-width)_+_4.75rem)] h-8 mx-auto absolute top-0 left-0 right-0 z-50 transition-transform ease-in-out duration-300" > <div x-data="{ expanded: false }" x-on:mouseenter="expanded = !expanded" x-on:mouseleave="expanded = false" class="text-sm z-50 absolute top-5 right-[2.375rem]" > <div id="choose-language" class="sr-only">Choose Language</div> <button x-on:click="expanded = !expanded" x-bind:aria-expanded="expanded" x-bind:tabIndex="isHeaderHidden && -1" aria-labelledby="choose-language" class="flex gap-4 items-center focus-visible:text-match focus-visible:underline" > English (APAC) <span x-bind:class="expanded && 'rotate-180'"> <svg width="20" height="10" viewBox="0 0 20 10" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path fill-rule="evenodd" clip-rule="evenodd" d="M18.1927 0.333479L19.3332 1.46832L11.1914 9.13795C10.4979 9.80939 9.43897 9.84136 8.71067 9.23387L8.60399 9.13795L0.666504 1.45298L1.8229 0.333374L9.76039 8.01834C9.83712 8.09263 9.91827 8.10324 10.0013 8.04538L10.0429 8.01072L18.1927 0.333479Z"/></svg></span> </button> <div x-show="expanded" x-cloak class="absolute right-0 top-5 text-center" > <ul class="bg-espresso text-cream rounded-tl-sm rounded-bl-sm rounded-br-sm flex flex-col py-3 px-8 gap-1"> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (US)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (US)' }); " up-follow="false" href="https://cxtrends.zendesk.com/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="en-US">English (US)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (UK)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (UK)' }); " up-follow="false" href="https://cxtrends.zendesk.com/gb/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="en-GB">English (UK)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Español'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Español' }); " up-follow="false" href="https://cxtrends.zendesk.com/es/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="es">Español</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Español (LATAM)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Español (LATAM)' }); " up-follow="false" href="https://cxtrends.zendesk.com/mx/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="es-419">Español (LATAM)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Português'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Português' }); " up-follow="false" href="https://cxtrends.zendesk.com/pt/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="pt-BR">Português</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Français'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Français' }); " up-follow="false" href="https://cxtrends.zendesk.com/fr/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="fr">Français</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Deutsch'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Deutsch' }); " up-follow="false" href="https://cxtrends.zendesk.com/de/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="de">Deutsch</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Italiano'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Italiano' }); " up-follow="false" href="https://cxtrends.zendesk.com/it/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="it">Italiano</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Nederlands'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Nederlands' }); " up-follow="false" href="https://cxtrends.zendesk.com/nl/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="nl">Nederlands</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (APAC)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (APAC)' }); " up-follow="false" href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline text-match underline decoration-match" > <span lang="en-AU">English (APAC)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: 日本語'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': '日本語' }); " up-follow="false" href="https://cxtrends.zendesk.com/jp/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="ja">日本語</span> </a> </li> </ul> </div> </div> </div> <div class="w-full max-w-[calc(var(--max-layout-width)_+_4.75rem)] mx-auto flex justify-between items-end relative z-40 overflow-hidden border-b border-black lg:border-0"> <a x-bind:tabIndex="isHeaderHidden && -1" x-on:focusin="navLogoFocus = true; switchOnScroll()" x-on:blur="navLogoFocus = false; switchOnScroll()" x-on:mouseenter="if(window.scrollY >= 32) { navLogo = 'cxTrends' }" x-on:mouseleave="if(window.scrollY >= 32) { navLogo = 'logo' }" href="https://cxtrends.zendesk.com/apac/" title="Go to homepage" aria-label="Go to homepage" class="block w-[13.5rem] sm:w-[calc(12.5rem_+_6.667vw)] lg:w-[14.875rem] xl:w-[18.625rem] h-20 lg:h-[7.5rem] relative focus-visible:outline-none" > <div x-show="navLogo === 'logo'" x-transition:enter="transition ease-in duration-150" x-transition:enter-start="-translate-y-full opacity-0" x-transition:enter-end="translate-y-0 opacity-100" x-transition:leave="transition ease-out duration-150" x-transition:leave-start="translate-y-0 opacity-100" x-transition:leave-end="-translate-y-full opacity-0" class="absolute bottom-0 left-4 sm:left-[6.667vw] lg:left-[2.375rem] pb-5 flex justify-center" > <svg class="h-10 w-auto xl:h-11" width="76" height="54" viewBox="0 0 76 54" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M36.0258 2.07938e-05C36.0258 5.37358 31.6884 9.72983 26.3381 9.72983C20.9877 9.72983 16.6505 5.37358 16.6505 2.07938e-05H36.0258Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M39.2183 31.9245C39.2183 26.5509 43.5557 22.1949 48.906 22.1949C54.2564 22.1949 58.5936 26.5509 58.5936 31.9245H39.2183Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M39.2183 23.4926V0H58.5936L39.2183 23.4926Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M52.3775 48.07C52.1746 46.7446 51.3852 45.7679 49.8062 45.7679C48.3401 45.7679 47.3255 46.6048 47.0551 48.07H52.3775ZM50.0545 52.0231C51.2948 52.0231 52.1968 51.5116 52.7382 50.9766L54.069 52.4184C53.1894 53.3255 51.9717 54 50.0773 54C46.8291 54 44.7318 51.8374 44.7318 48.9073C44.7318 46.0003 46.9425 43.8141 49.7835 43.8141C53.0087 43.8141 54.8357 46.279 54.6779 49.6975H47.055C47.3255 51.1165 48.3177 52.0231 50.0545 52.0231Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0 51.917L5.8678 45.931H0.137415V44.0528H8.58646V45.97L2.71887 51.9559H8.66481V53.8342H0V51.917Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M17.5754 48.07C17.3725 46.7446 16.583 45.7679 15.0041 45.7679C13.5379 45.7679 12.5232 46.6048 12.2529 48.07H17.5754ZM15.2522 52.0231C16.4927 52.0231 17.3947 51.5116 17.936 50.9766L19.2669 52.4184C18.3873 53.3255 17.1696 54 15.2752 54C12.027 54 9.92971 51.8374 9.92971 48.9073C9.92971 46.0003 12.1402 43.8141 14.9811 43.8141C18.2065 43.8141 20.0333 46.279 19.8758 49.6975H12.2529C12.5232 51.1165 13.5156 52.0231 15.2522 52.0231Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M40.7978 48.8936C40.7978 47.1529 39.4873 45.7242 37.7073 45.7242C35.9663 45.7242 34.617 47.1133 34.617 48.8936C34.617 50.674 35.9663 52.0824 37.7073 52.0824C39.4873 52.0824 40.7978 50.6542 40.7978 48.8936ZM32.5438 48.9133C32.5438 45.783 34.8709 43.8262 37.4333 43.8262C38.7245 43.8262 39.9567 44.3939 40.6801 45.2942V39.5224H42.7539V53.8044H40.6801V52.454C39.937 53.413 38.7049 53.9996 37.4136 53.9996C34.93 53.9996 32.5438 52.0241 32.5438 48.9133Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M56.0275 51.7302L57.9047 50.7522C58.4332 51.6519 59.294 52.18 60.4086 52.18C61.5822 52.18 62.1886 51.5743 62.1886 50.889C62.1886 50.1063 61.0543 49.9302 59.8221 49.6764C58.1592 49.3238 56.4383 48.7761 56.4383 46.7615C56.4383 45.2155 57.9047 43.7877 60.2132 43.8072C62.0319 43.8072 63.3818 44.5308 64.1447 45.7046L62.4035 46.6635C61.9538 45.9782 61.1911 45.5483 60.2132 45.5483C59.0981 45.5483 58.5313 46.096 58.5313 46.722C58.5313 47.4264 59.4308 47.6218 60.8391 47.9349C62.4429 48.2873 64.2616 48.8155 64.2616 50.8501C64.2616 52.1998 63.0885 54.0196 60.3106 53.9998C58.2769 53.9998 56.8487 53.1784 56.0275 51.7302Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M69.8918 49.4611L68.2487 51.2609V53.8043H66.1762V39.5225H68.2487V48.8739L72.6495 44.0222H75.1731L71.3588 48.2088L75.2711 53.8043H72.9237L69.8918 49.4611Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M26.2788 43.8246C23.8145 43.8246 21.7508 45.4287 21.7508 48.0895V53.804H23.8634V48.3545C23.8634 46.7504 24.782 45.7901 26.3464 45.7901C27.9112 45.7901 28.6943 46.7504 28.6943 48.3545V53.804H30.8069V48.0895C30.8069 45.4287 28.7434 43.8246 26.2788 43.8246Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M36.0258 8.4321V31.9245H16.6505L36.0258 8.4321Z" fill="#FEFAF2"/></svg> <span class="sr-only">Zendesk Logo</span> </div> <div x-show="navLogo === 'cxTrends'" x-cloak x-transition:enter="transition ease-in duration-150" x-transition:enter-start="translate-y-full opacity-0" x-transition:enter-end="translate-y-0 opacity-100" x-transition:leave="transition ease-out duration-150" x-transition:leave-start="translate-y-0 opacity-100" x-transition:leave-end="translate-y-full" class="absolute bottom-0 left-4 sm:left-[6.667vw] lg:left-[2.375rem] pb-5 flex justify-center items-center" > <svg class="w-[12.5rem] h-auto xl:w-[16.25rem]" width="267" height="54" viewBox="0 0 267 54" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M44.396 7.2554C44.2293 6.13009 43.5885 5.30181 42.3068 5.30181C41.1157 5.30181 40.2903 6.01128 40.0702 7.2554H44.396ZM42.5074 10.611C43.5157 10.611 44.2488 10.1764 44.689 9.72157L45.7716 10.9453C45.0547 11.7159 44.0659 12.2879 42.5269 12.2879C39.8874 12.2879 38.1816 10.4531 38.1816 7.96487C38.1816 5.4987 39.9796 3.64355 42.2873 3.64355C44.9074 3.64355 46.3931 5.73462 46.2652 8.637H40.0702C40.2903 9.84038 41.0963 10.611 42.5074 10.611Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M1.83008 10.5185L6.59768 5.43849H1.94012V3.84473H8.80832V5.47074L4.0391 10.5524H8.87144V12.1445H1.83008V10.5185Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M16.1128 7.2554C15.9461 6.13009 15.3053 5.30181 14.0219 5.30181C12.8309 5.30181 12.0071 6.01128 11.787 7.2554H16.1128ZM14.2242 10.611C15.2325 10.611 15.9656 10.1764 16.4057 9.72157L17.4868 10.9453C16.7715 11.7159 15.7827 12.2879 14.2437 12.2879C11.6025 12.2879 9.89844 10.4531 9.89844 7.96487C9.89844 5.4987 11.6964 3.64355 14.0041 3.64355C16.6242 3.64355 18.1098 5.73462 17.9804 8.637H11.787C12.0071 9.84038 12.8131 10.611 14.2242 10.611Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M34.9834 7.95353C34.9834 6.47688 33.9185 5.26501 32.4717 5.26501C31.0573 5.26501 29.9601 6.44294 29.9601 7.95353C29.9601 9.46413 31.0573 10.6607 32.4717 10.6607C33.9185 10.6607 34.9834 9.44715 34.9834 7.95353ZM28.2754 7.9705C28.2754 5.31424 30.1656 3.65258 32.25 3.65258C33.2987 3.65258 34.3004 4.13461 34.8879 4.8984V0H36.5726V12.1221H34.8879V10.9747C34.2843 11.7894 33.2825 12.2867 32.2338 12.2867C30.2158 12.2867 28.2754 10.6098 28.2754 7.9705Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M47.3633 10.3628L48.8877 9.53284C49.3182 10.2966 50.0173 10.7447 50.9236 10.7447C51.8768 10.7447 52.3704 10.2304 52.3704 9.64995C52.3704 8.98461 51.4479 8.83525 50.4462 8.61969C49.0949 8.32097 47.6967 7.85591 47.6967 6.14673C47.6967 4.83472 48.8877 3.62285 50.765 3.63982C52.2426 3.63982 53.3382 4.25255 53.9596 5.24886L52.5436 6.06356C52.1794 5.48139 51.5596 5.11647 50.765 5.11647C49.8587 5.11647 49.3975 5.58153 49.3975 6.11279C49.3975 6.71023 50.129 6.87657 51.2732 7.14135C52.5775 7.44007 54.0551 7.88816 54.0551 9.61601C54.0551 10.7617 53.1019 12.3062 50.8427 12.2892C49.1904 12.2892 48.03 11.5917 47.3633 10.3628Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M58.6311 8.43582L57.296 9.96339V12.1223H55.6113V0.00195312H57.296V7.93851L60.8725 3.82087H62.923L59.8222 7.37331L63.0022 12.1223H61.0942L58.6311 8.43582Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M23.1882 3.65161C21.1864 3.65161 19.5098 5.01284 19.5098 7.27025V12.1194H21.2252V7.49599C21.2252 6.13306 21.9712 5.31836 23.2433 5.31836C24.5136 5.31836 25.1513 6.13306 25.1513 7.49599V12.1194H26.8683V7.27025C26.8683 5.01284 25.1901 3.65161 23.1882 3.65161Z" fill="#FEFAF2"/><path d="M204.305 48.7398C204.305 46.7032 203.426 45.8701 200.741 44.2963L197.686 42.4912C194.169 40.4546 192.688 38.0478 192.688 35.0855C192.688 29.9941 196.576 27.4946 200.834 27.4946C204.444 27.4946 206.157 29.0221 207.082 29.0221C207.638 29.0221 207.823 28.6055 207.869 27.9575H208.564V35.7335H207.869C207.221 31.7066 204.166 29.1609 201.112 29.1609C199.075 29.1609 197.686 30.2255 197.686 32.1232C197.686 33.7895 198.844 34.8078 201.389 36.2889L204.444 38.1403C208.147 40.2695 210.23 42.4449 210.23 46.1478C210.23 50.7301 206.573 54.0163 201.065 54.0163C197.085 54.0163 195.418 52.4889 194.493 52.4889C193.798 52.4889 193.521 53.1369 193.474 53.6923H192.78V44.9906H193.474C194.076 49.8506 197.409 52.3038 200.602 52.3038C203.056 52.3038 204.305 50.7763 204.305 48.7398Z" fill="#FEFAF2"/><path d="M174.151 54.0163C169.06 54.0163 165.311 49.7117 165.311 41.7968C165.311 32.586 171.281 27.402 177.761 27.402C179.474 27.402 180.816 27.6797 181.927 28.1425V24.6711C181.927 21.7088 181.927 20.8757 179.983 20.9682V20.4128L189.009 16.71V47.4437C189.009 50.406 189.055 51.2391 190.907 51.1928V51.7483L181.927 54.1551V49.2025C180.307 51.7945 177.53 54.0163 174.151 54.0163ZM172.439 37.7237C172.439 44.25 173.966 49.5728 177.761 49.5728C179.891 49.5728 181.001 48.138 181.927 46.842V35.6408C181.927 31.614 179.937 29.1145 177.206 29.1145C174.429 29.1145 172.439 31.938 172.439 37.7237Z" fill="#FEFAF2"/><path d="M149.721 53.6919H138.705V53.1365C139.63 53.1365 140.417 52.6736 140.417 50.2205V36.0108C140.417 32.8633 140.417 32.0302 138.52 32.169V31.5673L147.499 27.4016V32.5393C149.165 29.9936 151.665 27.4016 155.46 27.4016C159.95 27.4016 162.033 30.2713 162.033 34.9462V50.2205C162.033 52.6736 162.82 53.1365 163.884 53.1365V53.6919H152.822V53.1365C154.164 53.1365 154.951 52.6736 154.951 50.2205V35.5016C154.951 33.141 153.979 31.9839 151.85 31.9839C149.721 31.9839 148.425 33.5113 147.499 34.8536V50.2205C147.499 52.6736 148.193 53.1365 149.721 53.1365V53.6919Z" fill="#FEFAF2"/><path d="M126.332 54.0166C119.297 54.0166 115.131 48.416 115.131 41.3805C115.131 32.864 121.241 27.5874 127.119 27.5874C133.275 27.5874 136.885 31.7531 137.209 38.2794H122.12C122.398 45.2223 125.36 48.8325 129.896 48.8325C132.719 48.8325 135.311 46.8885 136.515 43.0931L137.163 43.3245C136.052 50.36 132.257 54.0166 126.332 54.0166ZM126.147 29.3C123.925 29.3 122.305 31.9845 122.12 36.6131H130.081C129.803 31.6143 128.415 29.3 126.147 29.3Z" fill="#FEFAF2"/><path d="M107.596 53.6919H96.3023V53.1365C97.228 53.1365 98.0149 52.6736 98.0149 50.2205V36.0108C98.0149 32.8633 98.0149 32.0302 96.1172 32.169V31.5673L105.097 27.4016V32.8633C106.531 29.9473 108.985 27.4016 111.345 27.4016C113.706 27.4016 115.002 29.0216 115.002 31.521C115.002 33.465 113.937 35.085 111.808 35.085C108.892 35.085 108.799 32.7708 107.318 32.7708C106.624 32.7708 105.837 33.6039 105.097 34.9462V50.2205C105.097 52.6736 105.837 53.1365 107.596 53.1365V53.6919Z" fill="#FEFAF2"/><path d="M80.0024 49.434V20.7832H77.6881C73.4761 20.7832 71.2544 22.0329 71.1156 28.2815H70.375V18.978H96.9893V28.2815H96.2487C96.1099 22.0329 93.8881 20.7832 89.6761 20.7832H87.3619V49.434C87.3619 52.8129 88.3339 53.0906 90.463 53.0906V53.6923H76.855V53.0906C79.2156 53.0906 80.0024 52.8129 80.0024 49.434Z" fill="#FEFAF2"/><path d="M39.717 53.6921H31.6191L43.9922 35.9875L32.3233 19.0374H41.075L48.2675 30.7063L55.7618 19.0374H63.6081L52.1404 35.4342L64.7147 53.6921H55.7618L47.7645 41.1178L39.717 53.6921Z" fill="#FEFAF2"/><path d="M17.3533 54.4972C7.3945 54.4972 1.91211 47.0029 1.91211 36.6417C1.91211 24.6709 9.00401 18.2329 17.806 18.2329C25.5518 18.2329 30.5312 22.9608 31.9898 29.9521L25.4009 31.8634C24.5458 27.387 22.031 24.2686 17.7557 24.2686C12.4242 24.2686 9.30579 28.9462 9.30579 36.4405C9.30579 43.9348 12.223 48.4112 17.7557 48.4112C22.6345 48.4112 25.25 44.5383 25.9038 39.408L32.3922 41.269C31.0342 49.0651 26.105 54.4972 17.3533 54.4972Z" fill="#FEFAF2"/><rect x="218.741" y="28.1333" width="46.399" height="25.289" rx="5.61439" fill="#DEF991" stroke="#DEF991" stroke-width="1.24764"/><path d="M228.535 44.4869L228.055 44.8128H232.738V46.5283H225.962V45.4304L227.42 44.0923C229.924 41.7935 230.765 40.0094 230.765 38.2767C230.765 36.9901 230.147 36.1838 229.05 36.1838C227.917 36.1838 227.351 37.0587 227.351 38.1395C227.351 38.4997 227.403 38.86 227.523 39.1688L225.876 39.6834C225.67 39.2717 225.55 38.7228 225.55 37.9508C225.55 35.875 226.957 34.5369 229.135 34.5369C231.245 34.5369 232.721 35.7721 232.721 38.1052C232.721 40.3696 231.314 42.5655 228.535 44.4869ZM237.989 46.6999C235.69 46.6999 234.266 44.9672 234.266 40.627C234.266 36.2696 235.69 34.5369 237.989 34.5369C240.27 34.5369 241.711 36.2696 241.711 40.627C241.711 44.9672 240.27 46.6999 237.989 46.6999ZM237.989 45.1044C239.241 45.1044 239.79 43.732 239.79 40.627C239.79 37.5048 239.241 36.1323 237.989 36.1323C236.736 36.1323 236.187 37.5048 236.187 40.627C236.187 43.732 236.736 45.1044 237.989 45.1044ZM246.059 44.4869L245.578 44.8128H250.262V46.5283H243.485V45.4304L244.943 44.0923C247.448 41.7935 248.289 40.0094 248.289 38.2767C248.289 36.9901 247.671 36.1838 246.573 36.1838C245.441 36.1838 244.875 37.0587 244.875 38.1395C244.875 38.4997 244.926 38.86 245.046 39.1688L243.399 39.6834C243.194 39.2717 243.074 38.7228 243.074 37.9508C243.074 35.875 244.48 34.5369 246.659 34.5369C248.769 34.5369 250.244 35.7721 250.244 38.1052C250.244 40.3696 248.838 42.5655 246.059 44.4869ZM255.855 38.9286C257.554 38.9286 258.634 40.2496 258.634 42.6856C258.634 45.2417 257.296 46.6999 255.032 46.6999C252.922 46.6999 251.601 45.3103 251.567 43.4404L253.436 43.0802V43.286C253.436 44.281 253.985 45.1731 255.066 45.1731C256.216 45.1731 256.764 44.2295 256.764 42.7542C256.764 41.1416 256.13 40.4383 255.135 40.4383C254.311 40.4383 253.711 41.0215 253.591 41.8107L251.995 41.6048L252.544 34.7085H258.206V36.4583H253.968L253.642 40.2839C254.037 39.4776 254.809 38.9286 255.855 38.9286Z" fill="#16140C"/></svg> </div> </a> <div class="h-20 lg:h-[7.5rem] pb-5 xl:pb-8 pr-5 sm:pr-[6.667vw] flex items-end justify-end lg:hidden"> <button x-on:click="toggleMobileMenu()" class="w-9 h-10 relative focus-visible:text-match" x-bind:aria-label="mobileMenuOpen ? 'Close Menu' : 'Open Menu'" > <span x-show="!mobileMenuOpen" x-transition.duration.300ms class="absolute top-2 left-2 flex items-center justify-center"> <svg width="20" height="25" viewBox="0 0 20 25" stroke="currentColor" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15 12.5H1" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M19 6.5H1" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M19 18.5H1" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></span> <span x-show="mobileMenuOpen" x-cloak x-transition.duration.300ms class="absolute top-2 left-2 flex items-center justify-center"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.391 18.3639L1.66309 5.63599" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M14.391 5.63609L1.66309 18.364" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></span> </button> </div> <div class="relative hidden lg:flex items-end justify-end lg:h-[7.5rem] pr-[2.375rem]"> <div class="flex gap-x-4 pb-7 xl:pb-[1.2rem]"> <nav x-ref="mainMenu" up-nav aria-label="Primary navigation" > <ul class="flex gap-[1.375rem] text-md font-medium items-center"> <li> <a x-bind:tabIndex="isHeaderHidden && -1" x-on:click=" console.log('Tracking event - Navigation: Events'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Events' }); " up-alias="*events?events-region=*" href="https://cxtrends.zendesk.com/apac/events" title="Events" class="group flex gap-x-2 no-underline hover:underline focus-visible:underline decoration-match underline-offset-6 " > <span>Events</span> </a> </li> <li> <a class="animated-button animated-button--berry-light download-link" href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" title="Download the report" x-data="reportLink('https://cxtrends.zendesk.com/apac/reports/cx-trends-2025', false, false)" x-on:click="track('Download button: CX Trends 2025')" up-layer="new" up-mode="modal" up-target="[up-id=report-modal]" up-size="large" up-class="data-capture" up-history="true" up-instant="true" x-bind:tabIndex="isHeaderHidden && -1"> <span class="animated-button-text-container font-sans-extended"> <span class="animated-button-text animated-button-text--off"> Download the report </span> <span aria-hidden="true" class="animated-button-text animated-button-text--on"> Download the report </span> </span> </a> </li> </ul> </nav> <div x-show="menuOpen" class="relative flex items-center" > <button x-on:click="closeMenu()" x-bind:tabIndex="!menuOpen && -1" class="w-5 h-6 relative" > <span class="absolute top-0 left-0"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.391 18.3639L1.66309 5.63599" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M14.391 5.63609L1.66309 18.364" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></span> </button> </div> </div> </div> </div> <div x-show="mobileMenuOpen" x-cloak x-transition:enter="transition duration-150" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition duration-150" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0" class="relative w-full max-w-[100vw] lg:hidden overflow-scroll" > <div class="w-screen h-screen top-0 left-0 pt-15 bg-espresso"> <div class="grid--centered"> <div class="col-span-full flex flex-col gap-y-12"> <nav up-nav> <ul class="flex flex-col gap-[2.125rem] text-lg font-medium"> <li> <a x-bind:tabIndex="!mobileMenuOpen && -1" x-on:click=" console.log('Tracking event - Navigation: Events'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Events' }); " up-alias="*events?events-region=*" href="https://cxtrends.zendesk.com/apac/events" title="Events" class="no-underline decoration-match flex items-center justify-between gap-x-6" > <span class="flex gap-x-2 items-center"> <span>Events</span> </span> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg" stroke="currentColor"><path d="M16 31.5C24.5604 31.5 31.5 24.5604 31.5 16C31.5 7.43959 24.5604 0.5 16 0.5C7.43959 0.5 0.5 7.43959 0.5 16C0.5 24.5604 7.43959 31.5 16 31.5Z"/><path d="M5.729 15.9785L26.2712 15.9785"/><path d="M18.3823 22.603C18.5095 20.402 20.2654 16.0001 26.2709 16.0001" stroke-width="0.953744"/><path d="M18.3823 9.3972C18.5095 11.5981 20.2654 16 26.2709 16" stroke-width="0.953744"/></svg> </a> </li> </ul> </nav> <div class="border-y border-black -mx-4 sm:mx-0 px-4 py-6 sm:px-0"> <div x-data="{ expanded: false }" class="text-sm z-50 relative" > <div id="choose-language" class="sr-only">Choose Language</div> <button x-on:click="expanded = !expanded" x-bind:aria-expanded="expanded" aria-labelledby="choose-language" class="flex gap-4 items-center text-lg font-medium w-full justify-between focus-visible:text-match focus-visible:underline" > English (APAC) <span x-bind:class="expanded && 'rotate-180'"> <svg width="20" height="10" viewBox="0 0 20 10" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path fill-rule="evenodd" clip-rule="evenodd" d="M18.1927 0.333479L19.3332 1.46832L11.1914 9.13795C10.4979 9.80939 9.43897 9.84136 8.71067 9.23387L8.60399 9.13795L0.666504 1.45298L1.8229 0.333374L9.76039 8.01834C9.83712 8.09263 9.91827 8.10324 10.0013 8.04538L10.0429 8.01072L18.1927 0.333479Z"/></svg></span> </button> <div x-show="expanded" x-cloak class="relative text-lg text-left" > <ul class="bg-espresso text-cream rounded-tl-sm rounded-bl-sm rounded-br-sm flex flex-col py-6 px-0 gap-3"> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (US)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (US)' }); " up-follow="false" href="https://cxtrends.zendesk.com/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="en-US">English (US)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (UK)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (UK)' }); " up-follow="false" href="https://cxtrends.zendesk.com/gb/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="en-GB">English (UK)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Español'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Español' }); " up-follow="false" href="https://cxtrends.zendesk.com/es/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="es">Español</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Español (LATAM)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Español (LATAM)' }); " up-follow="false" href="https://cxtrends.zendesk.com/mx/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="es-419">Español (LATAM)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Português'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Português' }); " up-follow="false" href="https://cxtrends.zendesk.com/pt/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="pt-BR">Português</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Français'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Français' }); " up-follow="false" href="https://cxtrends.zendesk.com/fr/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="fr">Français</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Deutsch'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Deutsch' }); " up-follow="false" href="https://cxtrends.zendesk.com/de/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="de">Deutsch</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Italiano'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Italiano' }); " up-follow="false" href="https://cxtrends.zendesk.com/it/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="it">Italiano</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: Nederlands'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'Nederlands' }); " up-follow="false" href="https://cxtrends.zendesk.com/nl/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="nl">Nederlands</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: English (APAC)'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': 'English (APAC)' }); " up-follow="false" href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline text-match underline decoration-match" > <span lang="en-AU">English (APAC)</span> </a> </li> <li> <a x-on:click=" console.log('Tracking event - Navigation: 日本語'); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'navigation_click', 'navigation_link_text': '日本語' }); " up-follow="false" href="https://cxtrends.zendesk.com/jp/reports/cx-trends-2025" class="block whitespace-nowrap hover:text-match hover:underline no-underline" > <span lang="ja">日本語</span> </a> </li> </ul> </div> </div> </div> <div class="flex flex-col gap-3 pb-[12rem]"> <a x-data="reportLink('https://cxtrends.zendesk.com/apac/reports/cx-trends-2025', false, false)" x-on:click="track('Download button: CX Trends 2025')" up-layer="new" up-mode="modal" up-target="[up-id=report-modal]" up-size="large" up-class="data-capture" up-history="true" up-instant="true" class="animated-button w-full md:w-auto lg:w-full lg:justify-center animated-button--berry-light download-link" href="https://cxtrends.zendesk.com/apac/reports/cx-trends-2025" title="Download the report"> <span class="animated-button-text-container font-sans-extended"> <span class="animated-button-text animated-button-text--off"> Download the report </span> <span aria-hidden="true" class="animated-button-text animated-button-text--on"> Download the report </span> </span> </a> </div> </div> </div> </div> </div> </div> </header> <main id="main" class="pt-[5rem] lg:pt-[7.5rem]"> <div up-id="report-modal"> <div class=""> <!-- Top section --> <div class="up-modal-text text-center p-4 pt-[4.5rem] md:px-16 md:pb-16 md:pt-[4.75rem] mb-[3.125rem] space-y-12"> <div class="space-y-4"> <h1 class="font-serif text-[2.5rem] leading-[1.1] lg:text-[3.5rem]">Get access to CX Trends 2025</h1> <div class="max-w-lg mx-auto"> Discover the insights shaping the future of CX. </div> </div> <iframe x-data='dataCapture( "https://cxtrends.zendesk.com/apac/reports/cx-trends-2025?formSubmitted=1", false, false, false, "apac", )' x-cloak x-on:message.window="onMessage" x-on:redirect-update.window="redirectUpdate" class="bg-cream border-0 p-0 m-0 w-full sm:w-[600px] lg:w-[744px] h-full mx-auto min-h-[40rem]" title="CX Trends download form" src="https://www.zendesk.com/au/cx-trends-iframe-form-2025/?redirect=https%3A//cxtrends.zendesk.com/apac/reports/cx-trends-2025&campaignId=701PC00000HV7mmYAD&autoSubmit=false&formType=report&lead=research"></iframe> </div> </div> </div> </main> <footer class="flex flex-col border-t-2 border-black"> <div class="bg-espresso text-cream pt-8 xl:pt-16 pb-10"> <div class="container flex flex-col gap-y-8 xl:gap-y-16"> <div class="flex flex-col lg:flex-row justify-between gap-11 -translate-x-[3px]"> <p class="lg:w-1/2 font-serif text-display-md xl:text-[2.25rem] leading-tight prose-footer"> AI-first service, catered to humans. <span class="whitespace-nowrap"><br> <a x-data="linkButton()" x-on:click="track('Start free trial')" href="https://www.zendesk.com/register/" class="no-underline animated-underline" target="_blank" rel="noopener">Start free trial.</a> </span> </p> <div class="flex flex-col gap-y-3"> <p class="text-super-title-small font-sans-condensed font-medium font-bold uppercase md:text-right text-match">Share with your business friends</p> <div class="flex items-end gap-x-4 md:justify-end"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://cxtrends.zendesk.com/apac/&title=CX Trends" title="Share on LinkedIn" aria-label="Share on LinkedIn" target="_blank" rel="nofollow"> <svg class="h-8 w-auto" width="16" height="16" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" fill="currentColor"><path d="M15.25 9.589v5.441h-3.109V9.953c0-1.275-.45-2.145-1.574-2.145-.86 0-1.37.586-1.595 1.153-.081.202-.102.485-.102.769v5.298H5.759s.042-8.598 0-9.487h3.109v1.346l-.021.031h.021v-.031c.413-.645 1.15-1.567 2.803-1.567 2.045 0 3.579 1.357 3.579 4.27zM2.509.97C1.445.97.75 1.678.75 2.61c0 .91.675 1.64 1.718 1.64h.021c1.085 0 1.757-.729 1.757-1.64C4.225 1.678 3.571.97 2.51.97zM.933 15.03h3.109V5.543H.933v9.487z"></path></svg></a> <a href="https://www.facebook.com/sharer/sharer.php?u=https://cxtrends.zendesk.com/apac/" title="Share on Facebook" target="_blank" rel="nofollow"> <svg class="h-8 w-auto" width="31" height="32" viewBox="0 0 31 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.7555 31.2765V20.969H8.55987V16.2324H11.7555V14.1916C11.7555 8.91513 14.1425 6.47 19.322 6.47C19.84 6.47 20.5556 6.52426 21.2182 6.60305C21.7145 6.65412 22.2069 6.73826 22.692 6.85492V11.1497C22.4115 11.1236 22.1302 11.108 21.8485 11.1032C21.533 11.095 21.2174 11.0911 20.9017 11.0916C19.9885 11.0916 19.2755 11.2156 18.7382 11.4907C18.377 11.672 18.0733 11.9501 17.8612 12.2941C17.5279 12.8366 17.3781 13.5793 17.3781 14.5571V16.2324H22.4401L21.9415 18.9488L21.5708 20.969H17.3781V31.6188C25.0532 30.6913 31 24.1568 31 16.2324C31 7.67255 24.0599 0.732422 15.5 0.732422C6.94012 0.732422 0 7.67255 0 16.2324C0 23.5019 5.00392 29.6012 11.7555 31.2765Z" fill="currentColor"/></svg></a> <a href="https://twitter.com/intent/tweet?url=https://cxtrends.zendesk.com/apac/&title=CX Trends" title="Share on Twitter" target="_blank" rel="nofollow"> <svg class="h-7 w-auto" width="31" height="28" viewBox="0 0 31 28" fill="currentColor" xmlns="http://www.w3.org/2000/svg"><path d="M23.8255 0.0585938H28.4255L18.3755 11.5461L30.1992 27.1748H20.9417L13.6917 17.6948L5.39422 27.1748H0.791719L11.5417 14.8873L0.199219 0.0598438H9.69172L16.2455 8.72484L23.8255 0.0585938ZM22.2117 24.4223H24.7605L8.30672 2.66734H5.57172L22.2117 24.4223Z"/></svg></a> </div> </div> </div> <hr role="presentation" class="border-t border-espresso-line"> <svg class="w-full h-auto" width="1244" height="239" viewBox="0 0 1244 239" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M865.154 141.3C861.804 119.502 848.769 103.439 822.685 103.439C798.459 103.439 781.708 117.206 777.232 141.3H865.154ZM826.781 206.313C847.262 206.313 862.169 197.901 871.108 189.109L893.096 212.808C878.554 227.73 858.454 238.834 827.161 238.834C773.501 238.834 738.859 203.255 738.859 155.066C738.859 107.258 775.374 71.3135 822.305 71.3135C875.585 71.3135 905.75 111.851 903.146 168.072H777.232C781.708 191.406 798.093 206.313 826.781 206.313Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0 204.561L96.9193 106.121H2.26755V75.2236H141.817V106.75L44.8974 205.205H143.119V236.088H0V204.561Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M290.302 141.3C286.952 119.502 273.917 103.439 247.833 103.439C223.607 103.439 206.857 117.206 202.38 141.3H290.302ZM251.93 206.313C272.411 206.313 287.318 197.901 296.256 189.109L318.244 212.808C303.703 227.73 283.602 238.834 252.295 238.834C198.65 238.834 164.007 203.255 164.007 155.066C164.007 107.258 200.522 71.3135 247.453 71.3135C300.733 71.3135 330.899 111.851 328.295 168.072H202.38C206.857 191.406 223.241 206.313 251.93 206.313Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M673.871 154.843C673.871 126.213 652.234 102.718 622.83 102.718C594.068 102.718 571.773 125.569 571.773 154.843C571.773 184.116 594.068 207.289 622.83 207.289C652.234 207.289 673.871 183.794 673.871 154.843ZM537.541 155.164C537.541 103.684 575.972 71.514 618.294 71.514C639.624 71.514 659.973 80.8475 671.926 95.6523V0.722656H706.173V235.611H671.926V213.404C659.652 229.174 639.302 238.815 617.973 238.815C576.952 238.815 537.541 206.338 537.541 155.164Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M925.437 201.499L956.436 185.421C965.17 200.212 979.39 208.901 997.793 208.901C1017.18 208.901 1027.2 198.939 1027.2 187.674C1027.2 174.801 1008.47 171.904 988.109 167.72C960.635 161.927 932.225 152.915 932.225 119.794C932.225 94.3539 956.436 70.8738 994.575 71.1957C1024.61 71.1957 1046.92 83.1039 1059.51 102.415L1030.75 118.17C1023.32 106.906 1010.73 99.8252 994.575 99.8252C976.156 99.8252 966.794 108.852 966.794 119.136C966.794 130.722 981.657 133.926 1004.92 139.076C1031.4 144.884 1061.45 153.559 1061.45 187.031C1061.45 209.223 1042.08 239.155 996.184 238.818C962.595 238.818 938.998 225.316 925.437 201.499Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M1154.43 164.176L1127.31 193.771V235.596H1093.06V0.722656H1127.31V154.521L1199.99 74.7324H1241.67L1178.66 143.578L1243.29 235.596H1204.52L1154.43 164.176Z" fill="#FEFAF2"/><path fill-rule="evenodd" clip-rule="evenodd" d="M434.079 71.4707C393.366 71.4707 359.279 97.8474 359.279 141.604V235.597H394.17V145.963C394.17 119.587 409.355 103.787 435.176 103.787C461.041 103.787 473.973 119.587 473.973 145.963V235.597H508.864V141.604C508.864 97.8474 474.778 71.4707 434.079 71.4707Z" fill="#FEFAF2"/></svg> <div class="flex flex-col gap-8 md:flex-row md:justify-between"> <div class="flex flex-wrap gap-4 justify-center md:justify-start text-sm"> <nav> <ul class="flex flex-wrap gap-4 justify-center md:justify-start"> <li> <a class="no-underline underline-offset-6 hover:underline" href="https://www.zendesk.co.uk/company/agreements-and-terms/terms-of-use/" rel="noopener noreferrer" target="_blank" x-data="linkButton()" x-on:click="track('Terms of Use')">Terms of Use</a> </li> <li> <a class="no-underline underline-offset-6 hover:underline" href="https://www.zendesk.co.uk/company/agreements-and-terms/privacy-notice/" rel="noopener noreferrer" target="_blank" x-data="linkButton()" x-on:click="track('Privacy Policy')">Privacy Policy</a> </li> <li> <a class="no-underline underline-offset-6 hover:underline" href="https://www.zendesk.co.uk/company/agreements-and-terms/cookie-notice/" rel="noopener noreferrer" target="_blank" x-data="linkButton()" x-on:click="track('Cookie Notice')">Cookie Notice</a> </li> <li> </li> </ul> </nav> <p>© Zendesk 2024</p> </div> <div class="text-center md:text-right"> <a x-data="linkButton()" x-on:click="track('Manage my information')" href="https://cxtrends.zendesk.com/apac/manage-information" up-layer="new" up-mode="modal" up-size="large" up-cache="false" up-history="false" class="text-sm" title="Manage my information">Manage my information</a> </div> </div> </div> </div> </footer> <script type="application/ld+json">{"@context":"http://schema.org","@graph":[{"@type":"WebPage","author":{"@id":"#identity"},"copyrightHolder":{"@id":"#identity"},"copyrightYear":"2024","creator":{"@id":"#creator"},"dateCreated":"2024-10-22T09:38:30+00:00","dateModified":"2024-11-20T19:13:39+00:00","datePublished":"2024-10-22T09:39:00+00:00","headline":"CX Trends 2025","image":{"@type":"ImageObject","url":"https://zencxtrends-twentyfour.transforms.svdcdn.com/production/images/2025/image.jpg?w=1200&h=630&q=82&auto=format&fit=crop&crop=focalpoint&fp-x=0.4566&fp-y=0.2478&dm=1729520210&s=4d0b4d0a69821cd50268fdf018fbd625"},"inLanguage":"en-au","mainEntityOfPage":"https://cxtrends.zendesk.com/apac/reports/cx-trends-2025","name":"CX Trends 2025","publisher":{"@id":"#creator"},"url":"https://cxtrends.zendesk.com/apac/reports/cx-trends-2025"},{"@id":"#identity","@type":"LocalBusiness","priceRange":"$"},{"@id":"#creator","@type":"Organization"},{"@type":"BreadcrumbList","description":"Breadcrumbs list","itemListElement":[{"@type":"ListItem","item":"https://cxtrends.zendesk.com/apac","name":"Homepage","position":1},{"@type":"ListItem","item":"https://cxtrends.zendesk.com/apac/reports/cx-trends-2025","name":"CX Trends 2025","position":2}],"name":"Breadcrumbs"}]}</script></body> </html>