A Case Study in Success - Rheumatology | Advertising and Corporate Services

<!DOCTYPE html> <html lang="en" class="no-js"> <head>  <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <script type='text/javascript' defer src='//js.trendmd.com/trendmd.min.js' data-trendmdconfig='{"element":"#trendmd-suggestions"}' class='optanon-category-C0002'></script> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js" type="text/javascript"></script> <script>window.jQuery || document.write('<script src="//oup.silverchair-cdn.com/Themes/Silver/app/js/jquery.3.7.1.min.js" type="text/javascript">\x3C/script>')</script> <script src="//oup.silverchair-cdn.com/Themes/Silver/app/vendor/v-638654880267142888/jquery-migrate-1.4.1.min.js" type="text/javascript"></script> <script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=643701de45aa460012e1032e&product=sop' async='async' class='optanon-category-C0004'></script> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=10" /> <meta http-equiv="X-UA-Compatible" content="IE=Edge" />  <meta name="format-detection" content="telephone=no" />  <link rel="apple-touch-icon" sizes="180x180" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879241847311/apple-touch-icon.png"> <link rel="icon" type="image/png" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879242047735/favicon-32x32.png" sizes="32x32"> <link rel="icon" type="image/png" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879241997236/favicon-16x16.png" sizes="16x16"> <link rel="mask-icon" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879242697268/safari-pinned-tab.svg" color="#001C54"> <link rel="icon" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879242147229/favicon.ico"> <link rel="manifest" href="//oup.silverchair-cdn.com/UI/app/img/v-638654879242447968/manifest.json"> <meta name="msapplication-config" content="//oup.silverchair-cdn.com/UI/app/img/v-638654879241847311/browserconfig.xml"> <meta name="theme-color" content="#002f65"> <link rel="stylesheet" type="text/css" href="//oup.silverchair-cdn.com/UI/app/fonts/icons.css" /> <link rel="stylesheet" type="text/css" href="//oup.silverchair-cdn.com/Themes/Client/app/css/v-638669719594245124/site.min.css" /> <link rel="preload" href="https://fonts.googleapis.com/css?family=Merriweather:300,400,400italic,700,700italic|Source+Sans+Pro:400,400italic,700,700italic" as="style" onload="this.onload=null;this.rel='stylesheet'"> <link href="//oup.silverchair-cdn.com/data/SiteBuilderAssetsOriginals/Live/CSS/journals/v-638647548564311250/global.css" rel="stylesheet" type="text/css" /> <link href="//oup.silverchair-cdn.com/data/SiteBuilderAssets/Live/CSS/advertising-and-corporate-services/v-638658783720175750/site.css" rel="stylesheet" type="text/css" /> <script> var dataLayer = [{"event_type":"other","supplier_tag":"SC_Academic","object_type":"Secondary_Page","siteid":"advertising-and-corporate-services","authzrequired":"false"}]; </script> <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-W6DD7HV'); </script> <script type="text/javascript"> var App = App || {}; App.LoginUserInfo = { isInstLoggedIn: 0, isIndividualLoggedIn: 0 }; App.CurrentSubdomain = 'advertising-and-corporate-services'; App.SiteURL = 'academic.oup.com/advertising-and-corporate-services'; </script> <meta name="cms-page-type" content="Press Release"> <meta name="description" content="The Problem As drugs with a new mechanism are approved in any field, it is vital for healthcare practitioners to gain an understanding of these new treatments "/> <link rel="canonical" href="https://academic.oup.com/advertising-and-corporate-services/pages/rheumatology-case-study" /> <meta property="og:title" content="A Case Study in Success - Rheumatology"> <meta property="og:site_name" content="Oxford Academic"> <meta property="og:type" content="website"> <meta property="og:description" content="The Problem As drugs with a new mechanism are approved in any field, it is vital for healthcare practitioners to gain an understanding of these new treatments "> <meta property="og:url" content="https://academic.oup.com/advertising-and-corporate-services/pages/rheumatology-case-study"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@OUPAcademic"> <meta name="twitter:title" content="A Case Study in Success - Rheumatology"> <meta name="twitter:description" content="The Problem As drugs with a new mechanism are approved in any field, it is vital for healthcare practitioners to gain an understanding of these new treatments "> <meta name="twitter:creator" content="@OUPAcademic"> <title>A Case Study in Success - Rheumatology | Advertising and Corporate Services</title> <meta property="og:image" content="https://academic.oup.com/data/sitebuilderassetsoriginals/live/images/umbrella/umbrella_ogimage.png" > <meta property="og:image:alt" content="site image" > <script> var SCM = SCM || {}; SCM.pubGradeAdsEnabled = false; </script> <script async="async" src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; </script> <script type="text/javascript"> var NTPT_PGEXTRA= 'event_type=other&supplier_tag=SC_Academic&object_type=Secondary_Page&siteid=advertising-and-corporate-services&authzrequired=false'; </script> </head> <body data-sitename="advertisingandcorporateservices" class="off-canvas pg_SelfServePage pg_selfservepage ccms ext-rebrandable-microsite" theme-advertising-and-corporate-services data-sitestyletemplate="Journal" > <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W6DD7HV" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <input id="hdnSiteID" name="hdnSiteID" type="hidden" value="6473" /><input id="hdnAdDelaySeconds" name="hdnAdDelaySeconds" type="hidden" value="3000" /><input id="hdnAdConfigurationTop" name="hdnAdConfigurationTop" type="hidden" value="default" /><input id="hdnAdConfigurationRightRail" name="hdnAdConfigurationRightRail" type="hidden" value="default" /> <div class="master-container js-master-container"> <div class="widget widget-SitewideBanner widget-instance-"> </div> <div id="main" class="content-main js-main ui-base"> <div id="cloudCMS" class="secondary-cms"> <script> window.addEventListener('load', function() { var x = window.matchMedia("(max-width: 929px)"); resetDropdowns(x); x.addListener(resetDropdowns); function resetDropdowns(x) { $(".navBar").show() if (x.matches) { $('.dropdownPanel').hide(); // document.querySelector(".dropdownToggle.burgerMenu").parentNode.querySelector(".dropdownPanel").style.backgroundColor = 'white'; } else { $('.dropdownPanel').hide(); $('.burgerMenu + .dropdownPanel').show(); // document.querySelector(".dropdownToggle.burgerMenu").parentNode.querySelector(".dropdownPanel").style.backgroundColor = '#022246'; } } document.querySelector(".dropdownToggle.burgerMenu").addEventListener('click', function (e) { const panel = document.querySelector(".dropdownToggle.burgerMenu").parentNode.querySelector(".dropdownPanel"); if(panel.style.display == 'none') { panel.style.display = 'block' } else { panel.style.display = 'none' } }) document.querySelectorAll("li.dropdown1").forEach(el => { el.addEventListener('click', function(e) { const panel = e.target.parentNode.querySelector(".dropdownPanel"); if(panel.style.display == 'none'){ closeAllDropdowns(); panel.style.display = "block"; e.target.ariaExpanded = true; } else { panel.style.display = "none"; e.target.ariaExpanded = false; } }) el.addEventListener('keyup', function(e) { if(e.keyCode == 27) { let panel; if(e.target.parentNode.classList.contains('dropdown1')) { panel = e.target.parentNode.querySelector(".dropdownPanel"); } else if(e.target.parentNode.classList.length == 0) { panel = e.target.parentNode.parentNode.parentNode } panel.style.display = "none"; e.target.ariaExpanded = false; panel.parentNode.querySelector('.dropdownToggle').focus(); } }) el.addEventListener("focusout", function(e) { const nodeList = e.target.parentNode.querySelectorAll("a"); let relatedNodeList; if(e.relatedTarget) relatedNodeList = e.relatedTarget.parentNode.querySelectorAll("a"); // console.log(e.target, e.relatedTarget); if(e.relatedTarget == null || (e.target.classList.contains("dropdownToggle") && e.relatedTarget.classList.contains("dropdownToggle")) || (![...nodeList].some(element => element == e.relatedTarget) && !areTheySiblings(e.target, e.relatedTarget) && ![...relatedNodeList].some(element => element == e.target))) { closeAllDropdowns(); } }) }) function areTheySiblings(el1, el2) { return (el1.parentNode.parentNode == el2.parentNode.parentNode) } function closeAllDropdowns() { document.querySelectorAll("li.dropdown1").forEach(el => { const panel = el.querySelector(".dropdownPanel"); panel.style.display = "none"; el.querySelector('.dropdownToggle').ariaExpanded = false; }) } }) </script> <a href="#mainContent" class="skipnav">Skip to main content</a> <header> <div class="inner"> <a class="siteName" href="https://academic.oup.com/advertising-and-corporate-services"><img src="https://static.primary.prod.gcms.the-infra.com/static/site/image/oa-logo.svg?node=cbd1e7fd7e6b1da3bd08" alt="Oxford Academic Logo"><img src="https://static.primary.prod.gcms.the-infra.com/static/site/image/oa-logo-black.svg?node=7e9773cdf3eddb3ce1a5" alt="Oxford Academic Logo" class="printLogo">Advertising & Corporate Services</a> </div> </header> <div class="navBar"> <div class="inner"> <nav class="dropdown1"> <button type="button" class="dropdownToggle burgerMenu" aria-expanded="false">Menu</button> <div class="dropdownPanel"> <ul class="mainNav"> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">Subject</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/aesthetic-surgery">Aesthetic Surgery</a></li> <li><a href="/advertising-and-corporate-services/pages/cardiology">Cardiology</a></li> <li><a href="/advertising-and-corporate-services/pages/central-nervous-system">Central Nervous System</a></li> <li><a href="/advertising-and-corporate-services/pages/dermatology">Dermatology</a></li> <li><a href="/advertising-and-corporate-services/pages/diabetes-and-metabolism">Diabetes and Metabolism</a></li> <li><a href="/advertising-and-corporate-services/pages/endocrinology">Endocrinology</a></li> <li><a href="/advertising-and-corporate-services/pages/gastroenterology">Gastroenterology</a></li> <li><a href="/advertising-and-corporate-services/pages/gerontology">Gerontology</a></li> <li><a href="/advertising-and-corporate-services/pages/human-reproduction">Human Reproduction</a></li> <li><a href="/advertising-and-corporate-services/pages/immunology">Immunology</a></li> <li><a href="/advertising-and-corporate-services/pages/infectious-diseases">Infectious Diseases</a></li> <li><a href="/advertising-and-corporate-services/pages/lab-medicine-pathology-science">Lab Medicine</a></li> <li><a href="/advertising-and-corporate-services/pages/nephrology">Nephrology</a></li> <li><a href="/advertising-and-corporate-services/pages/microbiology">Microbiology</a></li> <li><a href="/advertising-and-corporate-services/pages/neuro-oncology">Neuro-oncology</a></li> <li><a href="/advertising-and-corporate-services/pages/oncology">Oncology</a></li> <li><a href="/advertising-and-corporate-services/pages/pain-medicine">Pain Medicine</a></li> <li><a href="/advertising-and-corporate-services/pages/pain-and-burn-care">Pain and Burn Care</a></li> <li><a href="/advertising-and-corporate-services/pages/pharmacy-and-pharmacology">Pharmacy and Pharmacology</a></li> <li><a href="/advertising-and-corporate-services/pages/public-health">Public Health</a></li> <li><a href="/advertising-and-corporate-services/pages/rheumatology">Rheumatology</a></li> <li><a href="/advertising-and-corporate-services/pages/stem-cells">Stem Cells</a></li> <li><a href="/advertising-and-corporate-services/pages/surgery">Surgery</a></li> <li><a href="/advertising-and-corporate-services/pages/womens-healthcare">Women's Healthcare</a></li> <li><a href="/advertising-and-corporate-services/pages/media-kits">Browse all subjects</a></li> </ul> </div> </li> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">Advertising</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/media-kits">Journal media kits</a></li> <li><a href="/advertising-and-corporate-services/pages/digital-advertising">Digital advertising</a></li> <li><a href="/advertising-and-corporate-services/pages/digital-creative-specifications">Digital creative specifications</a></li> <li><a href="/advertising-and-corporate-services/pages/print-advertising">Print advertising</a></li> <li><a href="/advertising-and-corporate-services/pages/print-creative-specifications">Print creative specifications</a></li> <li><a href="/advertising-and-corporate-services/pages/hosted-content">Hosted content</a></li> </ul> </div> </li> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">Supplements & Content Solutions</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/supplements">Supplements</a></li> <li><a href="/advertising-and-corporate-services/pages/open-access-supplements">Open access supplements</a></li> <li><a href="/advertising-and-corporate-services/pages/branded-books">Branded books</a></li> <li><a href="/advertising-and-corporate-services/pages/virtual-roundtables">Virtual roundtables</a></li> <li><a href="/advertising-and-corporate-services/pages/insight-papers">Insight papers</a></li> <li><a href="/advertising-and-corporate-services/pages/peer-reviewed-podcasts">Peer-reviewed podcasts</a></li> </ul> </div> </li> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">Reprints & ePrints</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/reprints">Reprints</a></li> <li><a href="/advertising-and-corporate-services/pages/eprints">ePrints</a></li> <li><a href="/advertising-and-corporate-services/pages/chapter-reprints">Chapter reprints</a></li> </ul> </div> </li> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">Licensing</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/licensing-edtech-landing-page">About licensing</a></li> <li><a href="/advertising-and-corporate-services/pages/books-licensing">Books licensing</a></li> <li><a href="/advertising-and-corporate-services/pages/journals-licensing">Journals licensing</a></li> <li><a href="/advertising-and-corporate-services/pages/local-editions-and-cme-licensing">Local editions & CME licensing</a></li> </ul> </div> </li> <li class="dropdown1"> <button type="button" class="dropdownToggle" aria-expanded="false">About</button> <div class="dropdownPanel" style="display: none;"> <ul> <li><a href="/advertising-and-corporate-services/pages/about">About</a></li> <li><a href="/advertising-and-corporate-services/pages/case-studies">Case studies</a></li> <li><a href="/advertising-and-corporate-services/pages/newsletter">Newsletter sign up</a></li> </ul> </div> </li> <li><a href="/advertising-and-corporate-services/pages/contact-us">Contact us</a></li> </ul> </div> </nav> </div> </div> <div id="mainContent" class="secondaryPageMain"><div class="inner"><div class="main"><div class="secondaryContent"> <div class="secondaryContentHead"> <h1>A Case Study in Success - Rheumatology</h1> <div class="toolbar"> <ul> <li class="toolbarShare"> <div class="st-custom-button" data-network="sharethis" tabindex="0">Share</div> </li> </ul> </div> <div class="pubDate"> <div class="publishedDate"><span class="contentHeadLabel">Published:</span> Wednesday 24 August 2022</div> </div> </div> <script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=6481b8a5cc05f10013916a95&product=sop' async='async'></script> <script> document.addEventListener("readystatechange" ,function() { const compactButton = document.querySelector("div.st-custom-button"); if(compactButton) { const mutationObserver = new MutationObserver(entries => { if(document.body.classList.contains("st-body-no-scroll")) { compactButton.ariaExpanded = true; } else { compactButton.ariaExpanded = false; } }) mutationObserver.observe(document.body, { attributes: true }); } }) </script> <p><strong>The Problem</strong></p> <p>As drugs with a new mechanism are approved in any field, it is vital for healthcare practitioners to gain an understanding of these new treatments and how they compare with existing medications. The client wanted to educate clinicians about a new class of medications which were emerging in the field of rheumatoid arthritis. It was important to the client that all the research should be written by independent experts in the field and thoroughly peer-reviewed.</p> <p><strong>The Solution</strong></p> <p>Publish a supplement in a top-tier, peer-reviewed journal</p> <ul> <li> <p>Select an appropriate journal - Rheumatology</p> </li> <li> <p>Journal selects a Guest Editor to shape the content</p> </li> <li> <p>Commission the authors – objective papers with no input from the sponsor</p> </li> <li> <p>Peer-review the papers</p> </li> <li> <p>Publish in print and online February 2019: <a data-link-id="574fc785-baaf-4292-a99f-9f584a08a120" href="https://academic.oup.com/rheumatology/issue/58/Supplement_1">Can JAK inhibitors bring a paradigm shift for the treatment of autoimmune diseases</a>? </p> </li> </ul> <p><strong>The Result</strong></p> <p>Analysis of impact for the period Feb 2019 to Oct 2022:</p> <ul> <li> <p>79,710 paper downloads</p> </li> <li> <p>23,000 most downloaded paper </p> </li> <li> <p>JAK-inhibitors. New players in the field of immune-mediated diseases, beyond rheumatoid arthritis is the tenth most downloaded paper from over 19,000 published.</p> </li> <li> <p>All papers in the top 700 most downloaded from over 19,000 published.</p> </li> <li> <p>37 Tweets</p> </li> <li> <p>542 citations</p> </li> <li> <p>Four of the six papers are highly cited in Web of Science</p> </li> </ul> <blockquote> <p>"It is imperative that organizations continue to assess the forums and opportunities to support impactful, current, and balanced scientific information. The Supplements, led by Oxford University Press and respective clinical or research experts, have surpassed all expectations of engagement and utilization by the rheumatology community. It has been a pleasure to work with this team and I look forward to future reviews."</p> <p><strong>Global Medical Director, Inflammation Medical Affairs</strong></p> </blockquote> <blockquote> <p>"The value of supplements like the JAK one to rheumatologists is to concentrate the evidence behind the growing body of work that these compounds are a significant shift in the way that we treat the rheumatic diseases. Supplements always provide a good overview of a specific area within rheumatology and can educate and update our readership. They are rigorously peer reviewed and guest edited as well in order to ascertain that the top experts in the field are involved in the curation and the publication process. They are well received, cited, quoted and tweeted."</p> <p><strong>Marwan Bukhari, Editor-in-Chief - Rheumatology</strong></p> </blockquote> <p><a data-link-id="e2a12e47-154d-4979-93ba-7a663e7db625" href="/advertising-and-corporate-services/pages/contact-us">Contact us to find out more</a></p> <script type="text/javascript"> $(".expandableSection").hide(); $(".expandableSectionToggle").click(function() { var y = $(this).attr("trigger-for");$('#' + y).toggle(); }) </script> <div class="notice"> <p><a data-link-id="167b9bdd-59df-4fd6-8e3b-a9334b99dca5" href="https://academic.oup.com/advertising-and-corporate-services/pages/case-studies">Read more Case Studies</a></p> </div> </div></div><div class="right"></div><script src="null"></script></div></div><footer> <div class="inner"> <div class="footerMain"> <div class="footerLeft"> <h2>Advertising & Corporate Services</h2> </div> <div class="footerRight"> <img src="https://static.primary.prod.gcms.the-infra.com/static/site/image/oup-logo-white.svg?node=c0b695625903285778a1" alt="Oxford University Press" class="footerOUPLogo"> <img src="https://static.primary.prod.gcms.the-infra.com/static/site/image/oup-logo-black.svg?node=63f7fbe0859dbba94c8e" alt="Oxford University Press" class="printLogo"> </div> </div> <div class="footerFoot"> <div class="copyright">© Copyright Oxford University Press 2024</div> <a href="https://global.oup.com/privacy">Privacy Policy</a> <a href="https://global.oup.com/cookiepolicy/">Cookie Policy</a> <a href="https://academic.oup.com/journals/pages/about_us/legal/notices">Legal Notice</a> <a href="https://academic.oup.com/journals/pages/about_us/legal/accessibility">Accessibility</a> <a class="footerLinkedIn" href="https://www.linkedin.com/showcase/oup-corporate-services "><img src="https://static.primary.prod.gcms.the-infra.com/static/site/image/linkedin-white.svg?node=fe35eb26b09da3213d51" alt="LinkedIn">LinkedIn</a> </div> </div> </footer></div> </div> </div> <script type="text/javascript"> MathJax = { tex: { inlineMath: [['|$', '$|'], ['\$', '\$']] } }; </script> <script id="MathJax-script" async src="//cdn.jsdelivr.net/npm/mathjax@3/es5/tex-mml-chtml.js"></script>   <script> var NTPT_PGEXTRA = 'event_type=other\u0026supplier_tag=SC_Academic\u0026object_type=Secondary_Page\u0026siteid=advertising-and-corporate-services\u0026authzrequired=false'; </script>  <script type="text/javascript" src="//ouptag.scholarlyiq.com/ntpagetag.js" class="optanon-category-C0002"></script> <noscript> <img src="//ouptag.scholarlyiq.com/ntpagetag.gif?js=0" height="1" width="1" border="0" hspace="0" vspace="0" alt="Scholarly IQ" /> </noscript> <script type="text/javascript" src="//oup.silverchair-cdn.com/Themes/Client/app/jsdist/v-638669719712896271/site.min.js"></script> <script type="text/javascript"> $(document).ready(function () { SCM.ScholarlyiQ.trackSelfServePageEvents(); }); </script> <div class="ad-banner js-ad-riser ad-banner-riser"> <div class="widget widget-AdBlock widget-instance-RiserAd"> </div> </div> <script src="//oup.silverchair-cdn.com/oup/scm.proxylogging.js"></script> <div class="end-of-page-js"></div> </body> </html>

CINXE.COM

A Case Study in Success - Rheumatology | Advertising and Corporate Services