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--cds-color-lighten-500: rgba(255, 255, 255, 0.5); --cds-color-lighten-400: rgba(255, 255, 255, 0.4); --cds-color-lighten-300: rgba(255, 255, 255, 0.3); --cds-color-lighten-200: rgba(255, 255, 255, 0.2); --cds-color-lighten-100: rgba(255, 255, 255, 0.1); --cds-color-lighten-50: rgba(255, 255, 255, 0.05); --cds-color-lighten-25: rgba(255, 255, 255, 0.03); --cds-color-lighten-0: rgba(255, 255, 255, 0); --cds-color-pink-975: #1e051a; --cds-color-pink-950: #45093a; --cds-color-pink-900: #661057; --cds-color-pink-800: #7d166a; --cds-color-pink-700: #9c1a84; --cds-color-pink-600: #c429a8; --cds-color-pink-500: #e339c4; --cds-color-pink-400: #f05bd5; --cds-color-pink-300: #ff82e7; --cds-color-pink-200: #ffa6ee; --cds-color-pink-100: #ffccf5; --cds-color-pink-50: #ffe0f9; --cds-color-pink-25: #fff2fd; --cds-color-red-975: #2e0007; --cds-color-red-950: #66000f; --cds-color-red-900: #9e0018; --cds-color-red-800: #c4001d; --cds-color-red-700: #d30a28; --cds-color-red-600: #ed2644; --cds-color-red-500: #f0465f; --cds-color-red-400: #fc657d; --cds-color-red-300: #ff8f9f; --cds-color-red-200: #ffb0bc; --cds-color-red-100: #fad2d8; --cds-color-red-50: #fce5e8; --cds-color-red-25: #fdf5f5; --cds-color-green-975: #02150f; --cds-color-green-950: #062e21; --cds-color-green-900: #074735; --cds-color-green-800: #095941; --cds-color-green-700: #087051; --cds-color-green-600: #118f69; --cds-color-green-500: #22a880; --cds-color-green-400: #3bc29a; --cds-color-green-300: #66dab7; --cds-color-green-200: #94e5cd; --cds-color-green-100: #b8f2e1; --cds-color-green-50: #cffaed; --cds-color-green-25: #ebfdf8; --cds-color-yellow-975: #200900; --cds-color-yellow-950: #471400; --cds-color-yellow-900: #6b1e00; --cds-color-yellow-800: #852600; --cds-color-yellow-700: #a32e00; --cds-color-yellow-600: #c74504; --cds-color-yellow-500: #de6000; --cds-color-yellow-400: #f28100; --cds-color-yellow-300: #faaf00; --cds-color-yellow-200: #ffc936; --cds-color-yellow-100: #ffdc96; --cds-color-yellow-50: #ffeac9; --cds-color-yellow-25: #fff4e8; --cds-color-purple-975: #150333; --cds-color-purple-950: #340385; --cds-color-purple-900: #4a0fab; --cds-color-purple-800: #5b15cf; --cds-color-purple-700: #6923de; --cds-color-purple-600: #8040ed; --cds-color-purple-500: #9258f5; --cds-color-purple-400: #a678f5; --cds-color-purple-300: #c29ffc; --cds-color-purple-200: #d3bbfa; --cds-color-purple-100: #e7d9ff; --cds-color-purple-50: #f1e8ff; --cds-color-purple-25: #f9f5ff; --cds-color-blue-975: #00112a; --cds-color-blue-950: #002761; --cds-color-blue-900: #003b8f; --cds-color-blue-800: #0048b0; --cds-color-blue-700: #0056d2; --cds-color-blue-600: #1e72eb; --cds-color-blue-500: #3587fc; --cds-color-blue-400: #5b9dfc; --cds-color-blue-300: #87b8ff; --cds-color-blue-200: #adcfff; --cds-color-blue-100: #cfe2ff; --cds-color-blue-50: #e3eeff; --cds-color-blue-25: #f0f6ff; --cds-color-grey-975: #0f1114; --cds-color-grey-950: #1e2229; --cds-color-grey-900: #2d3440; --cds-color-grey-800: #363f52; --cds-color-grey-700: #404b61; --cds-color-grey-600: #5b6780; --cds-color-grey-500: #6d7c99; --cds-color-grey-400: #8495b0; --cds-color-grey-300: #a7b4c9; --cds-color-grey-200: #c1cad9; --cds-color-grey-100: #dae1ed; --cds-color-grey-50: #e8eef7; --cds-color-grey-25: #f2f5fa; --cds-color-white-0: #ffffff; --cds-text-decoration-link: underline; --cds-font-family-boutros-coursera: Boutros Coursera, Tahoma, sans-serif; --cds-font-family-source-sans-pro: Source Sans Pro, Arial, sans-serif; --cds-font-size-1100: 5.5rem; --cds-font-size-1050: 5.25rem; --cds-font-size-1000: 5rem; --cds-font-size-950: 4.75rem; --cds-font-size-900: 4.5rem; --cds-font-size-850: 4.25rem; --cds-font-size-800: 4rem; --cds-font-size-750: 3.75rem; --cds-font-size-700: 3.5rem; --cds-font-size-650: 3.25rem; --cds-font-size-600: 3rem; --cds-font-size-550: 2.75rem; --cds-font-size-500: 2.5rem; --cds-font-size-450: 2.25rem; --cds-font-size-400: 2rem; --cds-font-size-375: 1.875rem; --cds-font-size-350: 1.75rem; --cds-font-size-300: 1.5rem; --cds-font-size-250: 1.25rem; --cds-font-size-200: 1rem; --cds-font-size-175: 0.875rem; --cds-font-size-150: 0.75rem; --cds-font-size-125: 0.625rem; --cds-font-size-100: 0.5rem; --cds-letter-spacing-minus30: -0.003em; --cds-letter-spacing-minus50: -0.005em; --cds-letter-spacing-minus100: -0.01em; --cds-letter-spacing-100: 0.01em; --cds-letter-spacing-0: 0em; --cds-line-height-1200: 6rem; --cds-line-height-1150: 5.75rem; --cds-line-height-1100: 5.5rem; --cds-line-height-1050: 5.25rem; --cds-line-height-1000: 5rem; --cds-line-height-900: 4.5rem; --cds-line-height-850: 4.25rem; --cds-line-height-800: 4rem; --cds-line-height-700: 3.5rem; --cds-line-height-650: 3.25rem; --cds-line-height-600: 3rem; --cds-line-height-550: 2.75rem; --cds-line-height-525: 2.625rem; --cds-line-height-500: 2.5rem; --cds-line-height-450: 2.25rem; --cds-line-height-400: 2rem; --cds-line-height-350: 1.75rem; --cds-line-height-300: 1.5rem; --cds-line-height-250: 1.25rem; --cds-line-height-200: 1rem; --cds-line-height-175: 0.875rem; --cds-line-height-150: 0.75rem; --cds-base: 8; --cds-font-weight-700: 700; --cds-font-weight-600: 600; --cds-font-weight-400: 400; --cds-border-radius-max: 50px; --cds-border-radius-400: 32px; --cds-border-radius-200: 16px; --cds-border-radius-100: 8px; --cds-border-radius-50: 4px; --cds-border-radius-25: 2px; --cds-spacing-1400: 112px; --cds-spacing-1000: 80px; --cds-spacing-800: 64px; --cds-spacing-600: 48px; --cds-spacing-400: 32px; --cds-spacing-300: 24px; --cds-spacing-200: 16px; --cds-spacing-150: 12px; --cds-spacing-100: 8px; --cds-spacing-50: 4px; --cds-color-emphasis-quaternary-content-default: var(--cds-color-purple-950); --cds-color-emphasis-quaternary-stroke-default: var(--cds-color-purple-700); --cds-color-emphasis-quaternary-background-xweak: var(--cds-color-purple-25); --cds-color-emphasis-quaternary-background-weak: var(--cds-color-purple-50); --cds-color-emphasis-quaternary-background-default: var(--cds-color-purple-600); --cds-color-emphasis-quaternary-background-strong: var(--cds-color-purple-700); --cds-color-emphasis-quaternary-background-xstrong: var(--cds-color-purple-900); --cds-color-emphasis-tertiary-content-default: var(--cds-color-yellow-800); --cds-color-emphasis-tertiary-stroke-default: var(--cds-color-yellow-300); --cds-color-emphasis-tertiary-background-xweak: var(--cds-color-yellow-25); --cds-color-emphasis-tertiary-background-weak: var(--cds-color-yellow-50); --cds-color-emphasis-tertiary-background-default: var(--cds-color-yellow-300); --cds-color-emphasis-tertiary-background-strong: var(--cds-color-yellow-500); --cds-color-emphasis-tertiary-background-xstrong: var(--cds-color-yellow-600); --cds-color-emphasis-secondary-stroke-default: var(--cds-color-pink-500); --cds-color-emphasis-secondary-content-default: var(--cds-color-pink-800); --cds-color-emphasis-secondary-background-xweak: var(--cds-color-pink-25); --cds-color-emphasis-secondary-background-weak: var(--cds-color-pink-50); --cds-color-emphasis-secondary-background-xstrong: var(--cds-color-pink-700); --cds-color-emphasis-secondary-background-strong: var(--cds-color-pink-600); --cds-color-emphasis-secondary-background-default: var(--cds-color-pink-500); --cds-color-emphasis-neutral-stroke-default: var(--cds-color-grey-600); --cds-color-emphasis-neutral-content-default: var(--cds-color-grey-600); --cds-color-emphasis-neutral-background-xweak: var(--cds-color-grey-25); --cds-color-emphasis-neutral-background-weak: var(--cds-color-grey-50); --cds-color-emphasis-neutral-background-default: var(--cds-color-grey-500); --cds-color-emphasis-neutral-background-xstrong: var(--cds-color-grey-900); --cds-color-emphasis-neutral-background-xxstrong: var(--cds-color-grey-975); --cds-color-emphasis-primary-background-xweak: var(--cds-color-blue-25); --cds-color-emphasis-primary-background-strong: var(--cds-color-blue-700); --cds-color-emphasis-primary-background-default: var(--cds-color-blue-500); --cds-color-emphasis-primary-background-xstrong: var(--cds-color-blue-800); --cds-color-emphasis-primary-background-weak: var(--cds-color-blue-50); --cds-color-emphasis-primary-background-xxstrong: var(--cds-color-blue-950); --cds-color-emphasis-primary-stroke-default: var(--cds-color-blue-500); --cds-color-emphasis-primary-content-default: var(--cds-color-blue-800); --cds-typography-action-secondary: var(--cds-font-weight-600) var(--cds-font-size-175) / var(--cds-line-height-250) var(--cds-font-family-source-sans-pro); --cds-typography-action-primary: var(--cds-font-weight-600) var(--cds-font-size-200) / var(--cds-line-height-300) var(--cds-font-family-source-sans-pro); --cds-typography-body-secondary: var(--cds-font-weight-400) var(--cds-font-size-175) / var(--cds-line-height-250) var(--cds-font-family-source-sans-pro); --cds-typography-body-primary: var(--cds-font-weight-400) var(--cds-font-size-200) / var(--cds-line-height-300) var(--cds-font-family-source-sans-pro); --cds-typography-subtitle-medium: var(--cds-font-weight-600) var(--cds-font-size-200) / var(--cds-line-height-250) var(--cds-font-family-source-sans-pro); --cds-typography-subtitle-large: var(--cds-font-weight-600) var(--cds-font-size-250) / var(--cds-line-height-300) var(--cds-font-family-source-sans-pro); --cds-typography-title-small-sm: var(--cds-font-weight-600) var(--cds-font-size-300) / var(--cds-line-height-450) var(--cds-font-family-source-sans-pro); --cds-typography-title-small: var(--cds-font-weight-600) var(--cds-font-size-375) / var(--cds-line-height-450) var(--cds-font-family-source-sans-pro); --cds-typography-title-medium-sm: var(--cds-font-weight-600) var(--cds-font-size-350) / var(--cds-line-height-450) var(--cds-font-family-source-sans-pro); --cds-typography-title-medium: var(--cds-font-weight-600) var(--cds-font-size-450) / var(--cds-line-height-525) var(--cds-font-family-source-sans-pro); --cds-typography-title-large-sm: var(--cds-font-weight-600) var(--cds-font-size-400) / var(--cds-line-height-500) var(--cds-font-family-source-sans-pro); --cds-typography-title-large: var(--cds-font-weight-600) var(--cds-font-size-600) / var(--cds-line-height-700) var(--cds-font-family-source-sans-pro); --cds-typography-display-sm: var(--cds-font-weight-600) var(--cds-font-size-500) / var(--cds-line-height-550) var(--cds-font-family-source-sans-pro); --cds-typography-display: var(--cds-font-weight-600) var(--cds-font-size-800) / var(--cds-line-height-900) var(--cds-font-family-source-sans-pro); } @media (max-width: 1023.95px) { :root { --cds-typography-display: var(--cds-typography-display-sm); --cds-typography-title-large: var(--cds-typography-title-large-sm); --cds-typography-title-medium: var(--cds-typography-title-medium-sm); --cds-typography-title-small: var(--cds-typography-title-small-sm); } } :root[dir='rtl'] { --cds-text-decoration-link: underline; --cds-typography-action-secondary: var(--cds-font-weight-700) var(--cds-font-size-175) / var(--cds-line-height-250) var(--cds-font-family-boutros-coursera); --cds-typography-action-primary: var(--cds-font-weight-700) var(--cds-font-size-200) / var(--cds-line-height-300) var(--cds-font-family-boutros-coursera); --cds-typography-body-secondary: var(--cds-font-weight-400) var(--cds-font-size-175) / var(--cds-line-height-250) var(--cds-font-family-boutros-coursera); --cds-typography-body-primary: var(--cds-font-weight-400) var(--cds-font-size-200) / var(--cds-line-height-300) var(--cds-font-family-boutros-coursera); --cds-typography-subtitle-medium: var(--cds-font-weight-700) var(--cds-font-size-200) / var(--cds-line-height-250) var(--cds-font-family-boutros-coursera); --cds-typography-subtitle-large: var(--cds-font-weight-700) var(--cds-font-size-250) / var(--cds-line-height-300) var(--cds-font-family-boutros-coursera); --cds-typography-title-small-sm: var(--cds-font-weight-700) var(--cds-font-size-375) / var(--cds-line-height-450) var(--cds-font-family-boutros-coursera); --cds-typography-title-small: var(--cds-font-weight-700) var(--cds-font-size-375) / var(--cds-line-height-450) var(--cds-font-family-boutros-coursera); --cds-typography-title-medium-sm: var(--cds-font-weight-700) var(--cds-font-size-350) / var(--cds-line-height-450) var(--cds-font-family-boutros-coursera); --cds-typography-title-medium: var(--cds-font-weight-700) var(--cds-font-size-450) / var(--cds-line-height-525) var(--cds-font-family-boutros-coursera); --cds-typography-title-large-sm: var(--cds-font-weight-700) var(--cds-font-size-400) / var(--cds-line-height-500) var(--cds-font-family-boutros-coursera); --cds-typography-title-large: var(--cds-font-weight-700) var(--cds-font-size-600) / var(--cds-line-height-700) var(--cds-font-family-boutros-coursera); --cds-typography-display-sm: var(--cds-font-weight-700) var(--cds-font-size-500) / var(--cds-line-height-550) var(--cds-font-family-boutros-coursera); --cds-typography-display: var(--cds-font-weight-700) var(--cds-font-size-800) / var(--cds-line-height-900) var(--cds-font-family-boutros-coursera); } @media (max-width: 1023.95px) { :root[dir='rtl'] { --cds-typography-display: var(--cds-typography-display-sm); --cds-typography-title-large: var(--cds-typography-title-large-sm); --cds-typography-title-medium: var(--cds-typography-title-medium-sm); --cds-typography-title-small: var(--cds-typography-title-small-sm); --cds-typography-display: var(--cds-typography-display-sm); --cds-typography-title-large: var(--cds-typography-title-large-sm); --cds-typography-title-medium: var(--cds-typography-title-medium-sm); --cds-typography-title-small: var(--cds-typography-title-small-sm); } } :root { --cds-font-size-body2: 0.875rem; --cds-font-size-title4: 0.875rem; --cds-letter-spacing-250: -0.2px; --cds-letter-spacing-125: -0.1px; --cds-font-family-body: var(--cds-font-family-source-sans-pro); --cds-font-family-title: var(--cds-font-family-source-sans-pro); --cds-font-family-display: var(--cds-font-family-source-sans-pro); --cds-font-size-body1: var(--cds-font-size-200); --cds-font-size-title3: var(--cds-font-size-200); --cds-font-size-title2: var(--cds-font-size-250); --cds-font-size-title1-xs: var(--cds-font-size-300); --cds-font-size-title1-lg: var(--cds-font-size-350); --cds-font-size-display2-xs: var(--cds-font-size-400); --cds-font-size-display2-sm: var(--cds-font-size-450); --cds-font-size-display2-lg: var(--cds-font-size-550); --cds-font-size-display1-xs: var(--cds-font-size-600); --cds-font-size-display1-sm: var(--cds-font-size-800); --cds-font-size-display1-lg: var(--cds-font-size-1050); --cds-letter-spacing-body2: var(--cds-letter-spacing-0); --cds-letter-spacing-body1: var(--cds-letter-spacing-0); --cds-letter-spacing-title4: var(--cds-letter-spacing-125); --cds-letter-spacing-title3: var(--cds-letter-spacing-125); --cds-letter-spacing-title2: var(--cds-letter-spacing-125); --cds-letter-spacing-title1: var(--cds-letter-spacing-125); --cds-letter-spacing-display2: var(--cds-letter-spacing-125); --cds-letter-spacing-display1: var(--cds-letter-spacing-250); --cds-line-height-body2: var(--cds-line-height-250); --cds-line-height-body1: var(--cds-line-height-300); --cds-line-height-title4: var(--cds-line-height-250); --cds-line-height-title3: var(--cds-line-height-300); --cds-line-height-title2: var(--cds-line-height-350); --cds-line-height-title1-xs: var(--cds-line-height-400); --cds-line-height-title1-lg: var(--cds-line-height-450); --cds-line-height-display2-xs: var(--cds-line-height-500); --cds-line-height-display2-sm: var(--cds-line-height-600); --cds-line-height-display2-lg: var(--cds-line-height-650); --cds-line-height-display1-xs: var(--cds-line-height-700); --cds-line-height-display1-sm: var(--cds-line-height-900); --cds-line-height-display1-lg: var(--cds-line-height-1150); --cds-typography-body2: var(--cds-font-weight-400) var(--cds-font-size-body2) / var(--cds-line-height-body2) var(--cds-font-family-body); --cds-typography-body1: var(--cds-font-weight-400) var(--cds-font-size-body1) / var(--cds-line-height-body1) var(--cds-font-family-body); --cds-typography-title4: var(--cds-font-weight-700) var(--cds-font-size-title4) / var(--cds-line-height-title4) var(--cds-font-family-title); --cds-typography-title3-strong: var(--cds-font-weight-700) var(--cds-font-size-title3) / var(--cds-line-height-title3) var(--cds-font-family-title); --cds-typography-title3: var(--cds-font-weight-600) var(--cds-font-size-title3) / var(--cds-line-height-title3) var(--cds-font-family-title); --cds-typography-title2-weak: var(--cds-font-weight-400) var(--cds-font-size-title2) / var(--cds-line-height-title2) var(--cds-font-family-title); --cds-typography-title2: var(--cds-font-weight-600) var(--cds-font-size-title2) / var(--cds-line-height-title2) var(--cds-font-family-title); --cds-typography-title1-xs-weak: var(--cds-font-weight-400) var(--cds-font-size-title1-xs) / var(--cds-line-height-title1-xs) var(--cds-font-family-title); --cds-typography-title1-xs: var(--cds-font-weight-600) var(--cds-font-size-title1-xs) / var(--cds-line-height-title1-xs) var(--cds-font-family-title); --cds-typography-title1-weak: var(--cds-font-weight-400) var(--cds-font-size-title1-lg) / var(--cds-line-height-title1-lg) var(--cds-font-family-title); --cds-typography-title1: var(--cds-font-weight-600) var(--cds-font-size-title1-lg) / var(--cds-line-height-title1-lg) var(--cds-font-family-title); --cds-typography-display2-xs-weak: var(--cds-font-weight-400) var(--cds-font-size-display2-xs) / var(--cds-line-height-display2-xs) var(--cds-font-family-display); --cds-typography-display2-xs: var(--cds-font-weight-600) var(--cds-font-size-display2-xs) / var(--cds-line-height-display2-xs) var(--cds-font-family-display); --cds-typography-display2-sm-weak: var(--cds-font-weight-400) var(--cds-font-size-display2-sm) / var(--cds-line-height-display2-sm) var(--cds-font-family-display); --cds-typography-display2-sm: var(--cds-font-weight-600) var(--cds-font-size-display2-sm) / var(--cds-line-height-display2-sm) var(--cds-font-family-display); --cds-typography-display2-weak: var(--cds-font-weight-400) var(--cds-font-size-display2-lg) / var(--cds-line-height-display2-lg) var(--cds-font-family-display); --cds-typography-display2: var(--cds-font-weight-600) var(--cds-font-size-display2-lg) / var(--cds-line-height-display2-lg) var(--cds-font-family-display); --cds-typography-display1-xs-weak: var(--cds-font-weight-400) var(--cds-font-size-display1-xs) / var(--cds-line-height-display1-xs) var(--cds-font-family-display); --cds-typography-display1-xs: var(--cds-font-weight-600) var(--cds-font-size-display1-xs) / var(--cds-line-height-display1-xs) var(--cds-font-family-display); --cds-typography-display1-sm-weak: var(--cds-font-weight-400) var(--cds-font-size-display1-sm) / var(--cds-line-height-display1-sm) var(--cds-font-family-display); --cds-typography-display1-sm: var(--cds-font-weight-600) var(--cds-font-size-display1-sm) / var(--cds-line-height-display1-sm) var(--cds-font-family-display); --cds-typography-display1-weak: var(--cds-font-weight-400) var(--cds-font-size-display1-lg) / var(--cds-line-height-display1-lg) var(--cds-font-family-display); --cds-typography-display1: var(--cds-font-weight-600) var(--cds-font-size-display1-lg) / var(--cds-line-height-display1-lg) var(--cds-font-family-display); } @media (max-width: 1023.95px) { :root { --cds-typography-display1: var(--cds-typography-display1-sm); --cds-typography-display1-weak: var(--cds-typography-display1-sm-weak); --cds-typography-display2: var(--cds-typography-display2-sm); --cds-typography-display2-weak: var(--cds-typography-display2-sm-weak); } } @media (max-width: 599.95px) { :root { --cds-typography-display1: var(--cds-typography-display1-xs); --cds-typography-display1-weak: var(--cds-typography-display1-xs-weak); --cds-typography-display2: var(--cds-typography-display2-xs); --cds-typography-display2-weak: var(--cds-typography-display2-xs-weak); --cds-typography-title1: var(--cds-typography-title1-xs); --cds-typography-title1-weak: var(--cds-typography-title1-xs-weak); } } :root[dir='rtl'] { --cds-font-family-body: var(--cds-font-family-boutros-coursera); --cds-font-family-title: var(--cds-font-family-boutros-coursera); --cds-font-family-display: var(--cds-font-family-boutros-coursera); --cds-letter-spacing-body2: var(--cds-letter-spacing-0); --cds-letter-spacing-body1: var(--cds-letter-spacing-0); --cds-letter-spacing-title4: var(--cds-letter-spacing-0); --cds-letter-spacing-title3: var(--cds-letter-spacing-0); --cds-letter-spacing-title2: var(--cds-letter-spacing-0); --cds-letter-spacing-title1: var(--cds-letter-spacing-0); --cds-letter-spacing-display2: var(--cds-letter-spacing-0); --cds-letter-spacing-display1: var(--cds-letter-spacing-0); } @media (max-width: 1023.95px) { :root[dir='rtl'] { --cds-typography-display1: var(--cds-typography-display1-sm); --cds-typography-display1-weak: var(--cds-typography-display1-sm-weak); --cds-typography-display2: var(--cds-typography-display2-sm); --cds-typography-display2-weak: var(--cds-typography-display2-sm-weak); } } @media (max-width: 599.95px) { :root[dir='rtl'] { --cds-typography-display1: var(--cds-typography-display1-xs); --cds-typography-display1-weak: var(--cds-typography-display1-xs-weak); --cds-typography-display2: var(--cds-typography-display2-xs); --cds-typography-display2-weak: var(--cds-typography-display2-xs-weak); --cds-typography-title1: var(--cds-typography-title1-xs); --cds-typography-title1-weak: var(--cds-typography-title1-xs-weak); } } :root { /* Deprecated intent-based tokens 1.0 retained for backward compatibility, mapped to use 3.0 Global Colors */ --cds-color-utility-warning: var(--cds-color-yellow-200); --cds-color-callouts-background-primary-strong: var(--cds-color-blue-950); --cds-color-callouts-background-primary: var(--cds-color-blue-700); --cds-color-callouts-background-tertiary-weak: var(--cds-color-yellow-25); --cds-color-callouts-background-secondary-weak: var(--cds-color-purple-25); --cds-color-callouts-background-primary-weak: var(--cds-color-blue-50); --cds-color-callouts-tertiary-invert: #b0e5fb; --cds-color-callouts-secondary-invert: var(--cds-color-yellow-200); --cds-color-callouts-tertiary: var(--cds-color-blue-900); --cds-color-callouts-secondary: var(--cds-color-purple-950); --cds-color-feedback-background-warning-weak: var(--cds-color-yellow-25); --cds-color-feedback-background-informative-weak: var(--cds-color-blue-25); --cds-color-feedback-background-success-weak: var(--cds-color-green-25); --cds-color-feedback-background-error-weak: var(--cds-color-red-25); --cds-color-feedback-warning: var(--cds-color-yellow-700); --cds-color-feedback-informative: var(--cds-color-blue-700); --cds-color-feedback-success-invert-weak: var(--cds-color-green-50); --cds-color-feedback-success-hover: var(--cds-color-green-800); --cds-color-feedback-success: var(--cds-color-green-700); --cds-color-feedback-error-invert-weak: var(--cds-color-red-50); --cds-color-feedback-error-hover: var(--cds-color-red-900); --cds-color-feedback-error: var(--cds-color-red-700); --cds-color-neutral-background-primary: var(--cds-color-white-0); --cds-color-neutral-background-primary-weak: var(--cds-color-grey-25); --cds-color-neutral-stroke-primary-invert: var(--cds-color-white-0); --cds-color-neutral-stroke-primary-weak: var(--cds-color-grey-50); --cds-color-neutral-stroke-primary: var(--cds-color-grey-300); --cds-color-neutral-disabled-weak: var(--cds-color-grey-25); --cds-color-neutral-disabled-strong: var(--cds-color-grey-200); --cds-color-neutral-disabled: var(--cds-color-grey-50); --cds-color-neutral-primary-invert: var(--cds-color-white-0); --cds-color-neutral-primary-weak: var(--cds-color-grey-600); --cds-color-neutral-primary: var(--cds-color-grey-975); --cds-color-interactive-background-primary-selected-weak: var(--cds-color-purple-25); --cds-color-interactive-background-primary-pressed-weak: var(--cds-color-purple-25); --cds-color-interactive-background-primary-hover-weak: var(--cds-color-blue-25); --cds-color-interactive-stroke-primary-focus-invert: var(--cds-color-blue-25); --cds-color-interactive-stroke-primary-focus: var(--cds-color-purple-700); --cds-color-interactive-primary-selected: var(--cds-color-purple-950); --cds-color-interactive-primary-pressed: var(--cds-color-purple-950); --cds-color-interactive-primary-hover: var(--cds-color-blue-800); --cds-color-interactive-primary: var(--cds-color-blue-700); } </style><style>.rc-GlobalFooter_copyright-row{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center;width:50%}@media (max-width:767px){.rc-GlobalFooter_copyright-row{-webkit-box-orient:vertical;-moz-box-orient:vertical;-o-box-orient:vertical;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;width:auto}}.rc-GlobalFooter_copyright-row.lohp-rebrand{line-height:1.25rem;font-family:Source Sans Pro,Arial,sans-serif}.rc-GlobalFooter_copyright-row--margin-bottom{margin-bottom:20px}.rc-GlobalFooter_copyright-row--margin-top{margin-top:30px}.rc-GlobalFooter_copyright-row--no-list .rc-GlobalFooter_copyright_col{width:auto}.rc-GlobalFooter_copyright-row_text{color:inherit;font-size:.875rem}@media (max-width:767px){.rc-GlobalFooter_copyright-row_text{font-size:.75rem}}.rc-GlobalFooter_copyright_col{width:50%}@media (max-width:767px){.rc-GlobalFooter_copyright_col{width:auto}}.rc-GlobalFooter_copyright_list{margin:0;padding:0;list-style:none;display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center}@media (max-width:767px){.rc-GlobalFooter_copyright_list{margin-top:4px}}.rc-GlobalFooter_copyright_list_item{margin:0 10px}.rc-GlobalFooter_copyright_list_item:first-of-type{margin:0 10px 0 5px}@media (max-width:767px){.rc-GlobalFooter_copyright_list_item:first-of-type{margin:0 10px}}.rc-GlobalFooter_copyright_list_item_link:hover{color:inherit}.rc-GlobalFooter_column_header{font-family:OpenSans,Arial,sans-serif;font-size:1.5rem;font-weight:700;margin-bottom:20px}@media (max-width:767px){.rc-GlobalFooter_column_header{font-size:1rem;margin-bottom:15px}.rc-GlobalFooter_column_header .rc-GlobalFooter_column_header{margin-bottom:0}.rc-GlobalFooter_column_header--badges,.rc-GlobalFooter_column_header--social-media{margin-bottom:25px}}.rc-GlobalFooter_column_header.lohp-rebrand{font-family:Source Sans Pro,Arial,sans-serif;font-weight:600;font-size:1.25rem;line-height:1.75rem;letter-spacing:-.1px}.rc-GlobalFooter_column_list{margin:0;padding:0;list-style:none;content-visibility:auto;contain-intrinsic-size:1px 406px}.rc-GlobalFooter_column_list--bold{margin-top:20px}.rc-GlobalFooter_column_list--bold .rc-GlobalFooter_column_list_item{font-weight:700}.rc-GlobalFooter_column_list_item{font-size:1rem;line-height:1.75rem}@media (max-width:767px){.rc-GlobalFooter_column_list_item{font-size:.875rem;line-height:1.5rem}}.rc-GlobalFooter_column_list_item.lohp-rebrand{font-family:Source Sans Pro,Arial,sans-serif;font-size:.875rem;line-height:1.25rem}.rc-GlobalFooter_column_list_item_link,.rc-GlobalFooter_column_list_item_link:hover{color:inherit}.rc-GlobalFooter_coursera-logo{display:block;margin-bottom:20px}@media (max-width:767px){.rc-GlobalFooter_coursera-logo{margin-bottom:10px}}.rc-GlobalFooter_description{margin:0;line-height:1.5rem}.rc-GlobalFooter .rc-GlobalFooter_column .mobile-app-badges{margin-top:40px}@media (max-width:767px){.rc-GlobalFooter .rc-GlobalFooter_column .mobile-app-badges{margin-top:20px}}.rc-GlobalFooter .rc-GlobalFooter_column--no-description .mobile-app-badges{margin-top:25px}.rc-GlobalFooter .rc-GlobalFooter_column--no-description .mobile-app-badges--experiment-badges{margin-top:0}.rc-GlobalFooter .rc-GlobalFooter_column--no-description .mobile-app-badges--experiment-badges .mobile-badge:first-of-type{margin-bottom:1rem;display:inline-block}@media (max-width:767px){.rc-GlobalFooter .rc-GlobalFooter_column--no-description .mobile-app-badges{margin-top:20px}.rc-GlobalFooter_social-media.lohp-rebrand{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-orient:vertical;-moz-box-orient:vertical;-o-box-orient:vertical;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center}.rc-GlobalFooter_social-media.lohp-rebrand .rc-GlobalFooter_social-media_link{margin-left:10px;margin-right:10px}}.rc-GlobalFooter_social-media--centered .rc-GlobalFooter_social-media_link{margin:0 10px}.rc-GlobalFooter_social-media--left-aligned .rc-GlobalFooter_social-media_link{margin-right:20px;margin-left:0}.rc-GlobalFooter_social-media_list{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center;padding:0;margin:0;list-style:none}.rc-GlobalFooter_social-media_link{display:inline-block;margin-left:20px}.rc-GlobalFooter{border-top:1px solid #e4e4e4;padding-top:2.75rem;overflow:hidden}@media (max-width:767px){.rc-GlobalFooter{padding-top:2.5rem}}@media (min-width:768px){.rc-GlobalFooter.lohp-rebrand .bt3-container{max-width:85%}}@media (max-width:767px){.rc-GlobalFooter.lohp-rebrand .bt3-container{max-width:90%;padding-left:0;padding-right:0}}.rc-GlobalFooter_column-container{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-align:start;-moz-box-align:start;-o-box-align:start;-ms-flex-align:start;-webkit-align-items:flex-start;align-items:flex-start;-webkit-box-pack:justify;-moz-box-pack:justify;-o-box-pack:justify;-ms-flex-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;margin:0 -15px}@media (max-width:767px){.rc-GlobalFooter_column-container{margin:0}}.rc-GlobalFooter_column-container--sub-content-row{padding-top:15px;padding-bottom:50px;margin:0}.rc-GlobalFooter_column-container--border-top{border-top:1px solid #e4e4e4}.rc-GlobalFooter_column-container--align-items-center{-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center}.rc-GlobalFooter_column-container--column{-webkit-box-orient:vertical;-moz-box-orient:vertical;-o-box-orient:vertical;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column}.rc-GlobalFooter_column{width:100%;padding-bottom:2.75rem;padding-left:15px;padding-right:15px}@media (max-width:767px){.rc-GlobalFooter_column{width:100%;padding-bottom:2rem;padding-left:0;padding-right:0}.rc-GlobalFooter_column--mobile-column{width:50%}.rc-GlobalFooter_column--logo-column .rc-GlobalFooter_column_container{max-width:320px}.rc-GlobalFooter_column--left-aligned .rc-GlobalFooter_column_container{margin:0}}.rc-GlobalFooter_column_container{max-width:170px}.rc-GlobalFooter_column_container--logo-column{max-width:210px}.rc-GlobalFooter .mobile-app-badges,.rc-GlobalFooter .mobile-app-badges .mobile-badge{margin:0}.rc-GlobalFooter .mobile-app-badges .mobile-badge:first-of-type{margin-bottom:15px;display:inline-block}@media (max-width:767px){.rc-GlobalFooter .mobile-app-badges .mobile-badge:first-of-type{margin:0}}.rc-PageFooter.hide-top-border{border-top:none}.rc-PageFooter.modified-background{background-color:#f8f8f8}@media (max-width:824px){.rc-PageFooter.sticky-bar{margin-bottom:73px}}@media (max-width:602px){.rc-PageFooter.sticky-bar{margin-bottom:129px}}@media (max-width:767px){.rc-PaidMediaFooter .rc-GlobalFooter_column_container{margin:0 auto}.rc-PaidMediaFooter .rc-GlobalFooter_column_header{text-align:center}.rc-PaidMediaFooter .mobile-app-badges .mobile-badge:last-child{margin-right:0}.rc-PaidMediaFooter .b-corp-logo{margin:25px auto}}.rc-PaidMediaFooter .rc-GlobalFooter_copyright-row{width:100%;-webkit-box-pack:center;-moz-box-pack:center;-o-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center}@media (max-width:1023px){.rc-PaidMediaFooter.sticky-bar{margin-bottom:83px}}.rc-SubFooterSection{padding-left:20px;padding-right:20px}@media (max-width:608px){.rc-SubFooterSection{margin-bottom:1rem}}@media (min-width:768px){.rc-SubFooterSection.lohp-rebrand{margin-bottom:60px}}@media (max-width:767px){.rc-SubFooterSection.lohp-rebrand{margin-bottom:83px}}.rc-SubFooterSection__header-container{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-pack:justify;-moz-box-pack:justify;-o-box-pack:justify;-ms-flex-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-box-align:center;-moz-box-align:center;-o-box-align:center;-ms-flex-align:center;-webkit-align-items:center;align-items:center;margin-bottom:.75rem}.rc-SubFooterSection__header{line-height:1.5rem;font-weight:700;font-size:15px;margin-bottom:.75rem;color:#1f1f1f;font-family:OpenSans}.rc-SubFooterSection__header.lohp-rebrand{line-height:1.75rem;letter-spacing:-.1px;font-size:20px;font-family:Source Sans Pro,Arial,sans-serif;font-weight:600}.rc-SubFooterSection__header--in-new-experiment{margin-bottom:0}.rc-SubFooterSection__content-column-links{list-style-type:none;padding:0;margin-right:1.125rem;content-visibility:auto;contain-intrinsic-size:1px 670px}.rc-SubFooterSection__content-column-link-item{padding:0;margin-bottom:.625rem;line-height:1.125rem;font-size:.875rem;font-family:OpenSans}.rc-SubFooterSection__content-column-link-item.lohp-rebrand{line-height:1.25rem;font-family:Source Sans Pro,Arial,sans-serif}@media (max-width:608px){.rc-SubFooterSection__content-column-link-item{margin-bottom:.4375rem}}.rc-SubFooterSection__content-column-link-text{color:#1f1f1f}.rc-SubFooterSection__content-column-link-text:hover{color:inherit}.rc-SeoGlobalFooter{background-color:#f8f8f8}.rc-SeoGlobalFooter.lohp-rebrand{background-color:#f5f5f5}@media (max-width:768px){.rc-SeoGlobalFooter.lohp-rebrand.stickyBar{margin-bottom:90px}}.rc-SeoGlobalFooter__content{padding-top:3.0625rem;padding-bottom:8px}@media (max-width:1040px){.rc-SeoGlobalFooter__content{padding-top:2rem}}@media (max-width:608px){.rc-SeoGlobalFooter__content{padding-top:2rem}}.rc-SeoGlobalFooter__content.lohp-rebrand{padding-top:80px}.rc-SeoGlobalFooter__content-heading{font-family:OpenSans;font-weight:700;font-size:1rem;margin-bottom:2rem;letter-spacing:-.78px;line-height:1.6875rem;color:#1f1f1f}@media (max-width:608px){.rc-SeoGlobalFooter__content-heading{margin-bottom:2rem}}.rc-SeoGlobalFooter__global-footer-exp-section{-webkit-box-pack:justify;-moz-box-pack:justify;-o-box-pack:justify;-ms-flex-pack:justify;-webkit-justify-content:space-between;justify-content:space-between}@media (min-width:768px){.rc-SeoGlobalFooter__global-footer-exp-section{margin-top:2rem;margin-bottom:2rem}}@media (max-width:767px){.rc-SeoGlobalFooter__mobile-badges-column{display:-webkit-box;display:-moz-box;display:-webkit-flex;display:-ms-flexbox;display:box;display:flex;-webkit-box-pack:justify;-moz-box-pack:justify;-o-box-pack:justify;-ms-flex-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;margin-bottom:1rem}}@media (max-width:991px){.rc-SeoGlobalFooter__mobile-badges-column.lohp-rebrand{margin-top:40px}}@media (max-width:767px){.rc-SeoGlobalFooter__mobile-badges-column.lohp-rebrand{margin-top:30px;-webkit-box-orient:vertical;-moz-box-orient:vertical;-o-box-orient:vertical;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column}}.rc-SeoGlobalFooter__mobile-badges-column-text{display:none}@media (max-width:767px){.rc-SeoGlobalFooter__mobile-badges-column-text{display:block;line-height:1.75rem;font-family:Source Sans 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{ flex-grow: 0; max-width: 58.333333%; flex-basis: 58.333333%; } .cds-102 { flex-grow: 0; max-width: 66.666667%; flex-basis: 66.666667%; } .cds-103 { flex-grow: 0; max-width: 75%; flex-basis: 75%; } .cds-104 { flex-grow: 0; max-width: 83.333333%; flex-basis: 83.333333%; } .cds-105 { flex-grow: 0; max-width: 91.666667%; flex-basis: 91.666667%; } .cds-106 { flex-grow: 0; max-width: 100%; flex-basis: 100%; } } @media (min-width:1024px) { .cds-107 { flex-grow: 0; max-width: none; flex-basis: auto; } .cds-108 { flex-grow: 1; max-width: 100%; flex-basis: 0; } .cds-109 { flex-grow: 0; max-width: 8.333333%; flex-basis: 8.333333%; } .cds-110 { flex-grow: 0; max-width: 16.666667%; flex-basis: 16.666667%; } .cds-111 { flex-grow: 0; max-width: 25%; flex-basis: 25%; } .cds-112 { flex-grow: 0; max-width: 33.333333%; flex-basis: 33.333333%; } .cds-113 { flex-grow: 0; max-width: 41.666667%; flex-basis: 41.666667%; } .cds-114 { flex-grow: 0; max-width: 50%; flex-basis: 50%; } .cds-115 { flex-grow: 0; max-width: 58.333333%; flex-basis: 58.333333%; } .cds-116 { flex-grow: 0; max-width: 66.666667%; flex-basis: 66.666667%; } .cds-117 { flex-grow: 0; max-width: 75%; flex-basis: 75%; } .cds-118 { flex-grow: 0; max-width: 83.333333%; flex-basis: 83.333333%; } .cds-119 { flex-grow: 0; max-width: 91.666667%; flex-basis: 91.666667%; } .cds-120 { flex-grow: 0; max-width: 100%; flex-basis: 100%; } } @media (min-width:1440px) { .cds-121 { flex-grow: 0; max-width: none; flex-basis: auto; } .cds-122 { flex-grow: 1; max-width: 100%; flex-basis: 0; } .cds-123 { flex-grow: 0; max-width: 8.333333%; flex-basis: 8.333333%; } .cds-124 { flex-grow: 0; max-width: 16.666667%; flex-basis: 16.666667%; } .cds-125 { flex-grow: 0; max-width: 25%; flex-basis: 25%; } .cds-126 { flex-grow: 0; max-width: 33.333333%; flex-basis: 33.333333%; } .cds-127 { flex-grow: 0; max-width: 41.666667%; flex-basis: 41.666667%; } .cds-128 { flex-grow: 0; max-width: 50%; flex-basis: 50%; } .cds-129 { flex-grow: 0; max-width: 58.333333%; flex-basis: 58.333333%; } .cds-130 { flex-grow: 0; max-width: 66.666667%; flex-basis: 66.666667%; } .cds-131 { flex-grow: 0; max-width: 75%; flex-basis: 75%; } .cds-132 { flex-grow: 0; max-width: 83.333333%; flex-basis: 83.333333%; } .cds-133 { flex-grow: 0; max-width: 91.666667%; flex-basis: 91.666667%; } .cds-134 { flex-grow: 0; max-width: 100%; flex-basis: 100%; } } @media (min-width:1920px) { .cds-135 { flex-grow: 0; max-width: none; flex-basis: auto; } .cds-136 { flex-grow: 1; max-width: 100%; flex-basis: 0; } .cds-137 { flex-grow: 0; max-width: 8.333333%; flex-basis: 8.333333%; } .cds-138 { flex-grow: 0; max-width: 16.666667%; flex-basis: 16.666667%; } .cds-139 { flex-grow: 0; max-width: 25%; flex-basis: 25%; } .cds-140 { flex-grow: 0; max-width: 33.333333%; flex-basis: 33.333333%; } .cds-141 { flex-grow: 0; max-width: 41.666667%; flex-basis: 41.666667%; } .cds-142 { flex-grow: 0; max-width: 50%; flex-basis: 50%; } .cds-143 { flex-grow: 0; max-width: 58.333333%; flex-basis: 58.333333%; } .cds-144 { flex-grow: 0; max-width: 66.666667%; flex-basis: 66.666667%; } .cds-145 { flex-grow: 0; max-width: 75%; flex-basis: 75%; } .cds-146 { flex-grow: 0; max-width: 83.333333%; flex-basis: 83.333333%; } .cds-147 { flex-grow: 0; max-width: 91.666667%; flex-basis: 91.666667%; } .cds-148 { flex-grow: 0; max-width: 100%; flex-basis: 100%; } } .cds-187 { height: 0; overflow: hidden; transition: height 300ms cubic-bezier(0.4, 0, 0.2, 1) 0ms; } .cds-188 { height: auto; overflow: visible; } .cds-189 { visibility: hidden; } .cds-190 { display: flex; } .cds-191 { width: 100%; } .cds-149 { color: inherit; border: 0; cursor: pointer; margin: 0; display: inline-flex; outline: 0; padding: 0; position: relative; align-items: center; user-select: none; border-radius: 0; vertical-align: middle; -moz-appearance: none; justify-content: center; text-decoration: none; background-color: transparent; -webkit-appearance: none; -webkit-tap-highlight-color: transparent; } .cds-149::-moz-focus-inner { border-style: none; } .cds-149.cds-150 { cursor: default; pointer-events: none; } @media print { .cds-149 { color-adjust: exact; } } .cds-163 { top: 0; left: 0; right: 0; bottom: 0; display: flex; z-index: -1; position: fixed; align-items: center; justify-content: center; background-color: rgba(0, 0, 0, 0.5); -webkit-tap-highlight-color: transparent; } .cds-164 { background-color: transparent; } .cds-152 { z-index: 11000; pointer-events: none; } .cds-153 { pointer-events: auto; } .cds-154[x-placement*="bottom"] .cds-157 { top: 0; left: 0; margin-top: -0.71em; margin-left: 4px; margin-right: 4px; } .cds-154[x-placement*="top"] .cds-157 { left: 0; bottom: 0; margin-left: 4px; margin-right: 4px; margin-bottom: -0.71em; } .cds-154[x-placement*="right"] .cds-157 { left: 0; width: 0.71em; height: 1em; margin-top: 4px; margin-left: -0.71em; margin-bottom: 4px; } .cds-154[x-placement*="left"] .cds-157 { right: 0; width: 0.71em; height: 1em; margin-top: 4px; margin-right: -0.71em; margin-bottom: 4px; } .cds-154[x-placement*="left"] .cds-157::before { transform-origin: 0 0; } .cds-154[x-placement*="right"] .cds-157::before { transform-origin: 100% 100%; } .cds-154[x-placement*="top"] .cds-157::before { transform-origin: 100% 0; } .cds-154[x-placement*="bottom"] .cds-157::before { transform-origin: 0 100%; } .cds-155 { color: #fff; padding: 4px 8px; font-size: 0.625rem; max-width: 300px; word-wrap: break-word; font-family: var(--cds-font-family-source-sans-pro); line-height: 1.4em; border-radius: 4px; background-color: rgba(97, 97, 97, 0.9); } .cds-156 { margin: 0; position: relative; } .cds-157 { color: rgba(97, 97, 97, 0.9); width: 1em; height: 0.71em; overflow: hidden; position: absolute; box-sizing: border-box; } .cds-157::before { width: 100%; height: 100%; margin: auto; content: ""; display: block; transform: rotate(45deg); background-color: currentColor; } .cds-158 { padding: 8px 16px; font-size: 0.875rem; line-height: 1.14286em; } .cds-159 { margin: 0 24px ; transform-origin: right center; } @media (min-width:600px) { .cds-159 { margin: 0 14px; } } .cds-160 { margin: 0 24px; transform-origin: left center; } @media (min-width:600px) { .cds-160 { margin: 0 14px; } } .cds-161 { margin: 24px 0; transform-origin: center bottom; } @media (min-width:600px) { .cds-161 { margin: 14px 0; } } .cds-162 { margin: 24px 0; transform-origin: center top; } @media (min-width:600px) { .cds-162 { margin: 14px 0; } } @media (min-width:0px) and (max-width:599.95px) { .cds-165 { display: none; } } @media (min-width:0px) { .cds-166 { display: none; } } @media (max-width:599.95px) { .cds-167 { display: none; } } @media (min-width:600px) and (max-width:1023.95px) { .cds-168 { display: none; } } @media (min-width:600px) { .cds-169 { display: none; } } @media (max-width:1023.95px) { .cds-170 { display: none; } } @media (min-width:1024px) and (max-width:1439.95px) { .cds-171 { display: none; } } @media (min-width:1024px) { .cds-172 { display: none; } } @media (max-width:1439.95px) { .cds-173 { display: none; } } @media (min-width:1440px) and (max-width:1919.95px) { .cds-174 { display: none; } } @media (min-width:1440px) { .cds-175 { display: none; } } @media (max-width:1919.95px) { .cds-176 { display: none; } } @media (min-width:1920px) { .cds-177 { display: none; } } @media (min-width:1920px) { .cds-178 { display: none; } } @media (min-width:0px) { .cds-179 { display: none; } } .cds-180 { border: none; height: 1px; margin: 0; flex-shrink: 0; background-color: rgba(0, 0, 0, 0.12); } .cds-181 { left: 0; width: 100%; bottom: 0; position: absolute; } .cds-182 { margin-left: 72px; } .cds-183 { background-color: rgba(0, 0, 0, 0.08); } .cds-185 { width: 1px; height: 100%; } .cds-186 { height: auto; align-self: stretch; }</style> <style data-emotion="css 0 7dz4nb 1popniv 1p7n6e0 7x8owt vhadi 1kspkkz az8ufr j6ha89 f31nvc 1dswftd nxuace jawg1x enz6b7 1cxrrkn 1ywvkny guxf6x 1xuo44u 1ickw1p o1szhl b7zsru 1g4qm1d sll922 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0.9);--cds-color-darken-800:rgba(15, 17, 20, 0.8);--cds-color-darken-700:rgba(15, 17, 20, 0.7);--cds-color-darken-600:rgba(15, 17, 20, 0.6);--cds-color-darken-500:rgba(15, 17, 20, 0.5);--cds-color-darken-400:rgba(15, 17, 20, 0.4);--cds-color-darken-300:rgba(15, 17, 20, 0.3);--cds-color-darken-200:rgba(15, 17, 20, 0.2);--cds-color-darken-100:rgba(15, 17, 20, 0.1);--cds-color-darken-50:rgba(15, 17, 20, 0.05);--cds-color-darken-25:rgba(15, 17, 20, 0.03);--cds-color-darken-0:rgba(15, 17, 20, 0);--cds-color-lighten-975:rgba(255, 255, 255, 0.98);--cds-color-lighten-950:rgba(255, 255, 255, 0.95);--cds-color-lighten-900:rgba(255, 255, 255, 0.9);--cds-color-lighten-800:rgba(255, 255, 255, 0.8);--cds-color-lighten-700:rgba(255, 255, 255, 0.7);--cds-color-lighten-600:rgba(255, 255, 255, 0.6);--cds-color-lighten-500:rgba(255, 255, 255, 0.5);--cds-color-lighten-400:rgba(255, 255, 255, 0.4);--cds-color-lighten-300:rgba(255, 255, 255, 0.3);--cds-color-lighten-200:rgba(255, 255, 255, 0.2);--cds-color-lighten-100:rgba(255, 255, 255, 0.1);--cds-color-lighten-50:rgba(255, 255, 255, 0.05);--cds-color-lighten-25:rgba(255, 255, 255, 0.03);--cds-color-lighten-0:rgba(255, 255, 255, 0);--cds-color-pink-975:#1e051a;--cds-color-pink-950:#45093a;--cds-color-pink-900:#661057;--cds-color-pink-800:#7d166a;--cds-color-pink-700:#9c1a84;--cds-color-pink-600:#c429a8;--cds-color-pink-500:#e339c4;--cds-color-pink-400:#f05bd5;--cds-color-pink-300:#ff82e7;--cds-color-pink-200:#ffa6ee;--cds-color-pink-100:#ffccf5;--cds-color-pink-50:#ffe0f9;--cds-color-pink-25:#fff2fd;--cds-color-red-975:#2e0007;--cds-color-red-950:#66000f;--cds-color-red-900:#9e0018;--cds-color-red-800:#c4001d;--cds-color-red-700:#d30a28;--cds-color-red-600:#ed2644;--cds-color-red-500:#f0465f;--cds-color-red-400:#fc657d;--cds-color-red-300:#ff8f9f;--cds-color-red-200:#ffb0bc;--cds-color-red-100:#fad2d8;--cds-color-red-50:#fce5e8;--cds-color-red-25:#fdf5f5;--cds-color-green-975:#02150f;--cds-color-green-950:#062e21;--cds-color-green-900:#074735;--cds-color-green-800:#095941;--cds-color-green-700:#087051;--cds-color-green-600:#118f69;--cds-color-green-500:#22a880;--cds-color-green-400:#3bc29a;--cds-color-green-300:#66dab7;--cds-color-green-200:#94e5cd;--cds-color-green-100:#b8f2e1;--cds-color-green-50:#cffaed;--cds-color-green-25:#ebfdf8;--cds-color-yellow-975:#200900;--cds-color-yellow-950:#471400;--cds-color-yellow-900:#6b1e00;--cds-color-yellow-800:#852600;--cds-color-yellow-700:#a32e00;--cds-color-yellow-600:#c74504;--cds-color-yellow-500:#de6000;--cds-color-yellow-400:#f28100;--cds-color-yellow-300:#faaf00;--cds-color-yellow-200:#ffc936;--cds-color-yellow-100:#ffdc96;--cds-color-yellow-50:#ffeac9;--cds-color-yellow-25:#fff4e8;--cds-color-purple-975:#150333;--cds-color-purple-950:#340385;--cds-color-purple-900:#4a0fab;--cds-color-purple-800:#5b15cf;--cds-color-purple-700:#6923de;--cds-color-purple-600:#8040ed;--cds-color-purple-500:#9258f5;--cds-color-purple-400:#a678f5;--cds-color-purple-300:#c29ffc;--cds-color-purple-200:#d3bbfa;--cds-color-purple-100:#e7d9ff;--cds-color-purple-50:#f1e8ff;--cds-color-purple-25:#f9f5ff;--cds-color-blue-975:#00112a;--cds-color-blue-950:#002761;--cds-color-blue-900:#003b8f;--cds-color-blue-800:#0048b0;--cds-color-blue-700:#0056d2;--cds-color-blue-600:#1e72eb;--cds-color-blue-500:#3587fc;--cds-color-blue-400:#5b9dfc;--cds-color-blue-300:#87b8ff;--cds-color-blue-200:#adcfff;--cds-color-blue-100:#cfe2ff;--cds-color-blue-50:#e3eeff;--cds-color-blue-25:#f0f6ff;--cds-color-grey-975:#0f1114;--cds-color-grey-950:#1e2229;--cds-color-grey-900:#2d3440;--cds-color-grey-800:#363f52;--cds-color-grey-700:#404b61;--cds-color-grey-600:#5b6780;--cds-color-grey-500:#6d7c99;--cds-color-grey-400:#8495b0;--cds-color-grey-300:#a7b4c9;--cds-color-grey-200:#c1cad9;--cds-color-grey-100:#dae1ed;--cds-color-grey-50:#e8eef7;--cds-color-grey-25:#f2f5fa;--cds-color-white-0:#ffffff;--cds-color-callouts-tertiary-invert:#b0e5fb;--cds-text-decoration-link:underline;--cds-font-family-boutros-coursera:Boutros Coursera,Tahoma,sans-serif;--cds-font-family-source-sans-pro:Source Sans Pro,Arial,sans-serif;--cds-font-size-1100:5.5rem;--cds-font-size-1050:5.25rem;--cds-font-size-1000:5rem;--cds-font-size-950:4.75rem;--cds-font-size-900:4.5rem;--cds-font-size-850:4.25rem;--cds-font-size-800:4rem;--cds-font-size-750:3.75rem;--cds-font-size-700:3.5rem;--cds-font-size-650:3.25rem;--cds-font-size-600:3rem;--cds-font-size-550:2.75rem;--cds-font-size-500:2.5rem;--cds-font-size-450:2.25rem;--cds-font-size-400:2rem;--cds-font-size-375:1.875rem;--cds-font-size-350:1.75rem;--cds-font-size-300:1.5rem;--cds-font-size-250:1.25rem;--cds-font-size-200:1rem;--cds-font-size-175:0.875rem;--cds-font-size-150:0.75rem;--cds-font-size-125:0.625rem;--cds-font-size-100:0.5rem;--cds-letter-spacing-minus30:-0.003em;--cds-letter-spacing-minus50:-0.005em;--cds-letter-spacing-minus100:-0.01em;--cds-letter-spacing-100:0.01em;--cds-letter-spacing-0:0em;--cds-line-height-1200:6rem;--cds-line-height-1150:5.75rem;--cds-line-height-1100:5.5rem;--cds-line-height-1050:5.25rem;--cds-line-height-1000:5rem;--cds-line-height-900:4.5rem;--cds-line-height-850:4.25rem;--cds-line-height-800:4rem;--cds-line-height-700:3.5rem;--cds-line-height-650:3.25rem;--cds-line-height-600:3rem;--cds-line-height-550:2.75rem;--cds-line-height-525:2.625rem;--cds-line-height-500:2.5rem;--cds-line-height-450:2.25rem;--cds-line-height-400:2rem;--cds-line-height-375:1.875rem;--cds-line-height-350:1.75rem;--cds-line-height-300:1.5rem;--cds-line-height-250:1.25rem;--cds-line-height-200:1rem;--cds-line-height-175:0.875rem;--cds-line-height-150:0.75rem;--cds-base:8;--cds-font-weight-700:700;--cds-font-weight-600:600;--cds-font-weight-400:400;--cds-border-radius-max:50px;--cds-border-radius-400:32px;--cds-border-radius-200:16px;--cds-border-radius-100:8px;--cds-border-radius-50:4px;--cds-border-radius-25:2px;--cds-spacing-1400:112px;--cds-spacing-1000:80px;--cds-spacing-800:64px;--cds-spacing-600:48px;--cds-spacing-400:32px;--cds-spacing-300:24px;--cds-spacing-200:16px;--cds-spacing-150:12px;--cds-spacing-100:8px;--cds-spacing-50:4px;--cds-color-emphasis-quaternary-content-default:var(--cds-color-purple-950);--cds-color-emphasis-quaternary-stroke-default:var(--cds-color-purple-700);--cds-color-emphasis-quaternary-background-xweak:var(--cds-color-purple-25);--cds-color-emphasis-quaternary-background-weak:var(--cds-color-purple-50);--cds-color-emphasis-quaternary-background-default:var(--cds-color-purple-600);--cds-color-emphasis-quaternary-background-strong:var(--cds-color-purple-700);--cds-color-emphasis-quaternary-background-xstrong:var(--cds-color-purple-900);--cds-color-emphasis-tertiary-content-default:var(--cds-color-yellow-800);--cds-color-emphasis-tertiary-stroke-default:var(--cds-color-yellow-300);--cds-color-emphasis-tertiary-background-xweak:var(--cds-color-yellow-25);--cds-color-emphasis-tertiary-background-weak:var(--cds-color-yellow-50);--cds-color-emphasis-tertiary-background-default:var(--cds-color-yellow-300);--cds-color-emphasis-tertiary-background-strong:var(--cds-color-yellow-500);--cds-color-emphasis-tertiary-background-xstrong:var(--cds-color-yellow-600);--cds-color-emphasis-secondary-stroke-default:var(--cds-color-pink-500);--cds-color-emphasis-secondary-content-default:var(--cds-color-pink-800);--cds-color-emphasis-secondary-background-xweak:var(--cds-color-pink-25);--cds-color-emphasis-secondary-background-weak:var(--cds-color-pink-50);--cds-color-emphasis-secondary-background-xstrong:var(--cds-color-pink-700);--cds-color-emphasis-secondary-background-strong:var(--cds-color-pink-600);--cds-color-emphasis-secondary-background-default:var(--cds-color-pink-500);--cds-color-emphasis-neutral-stroke-default:var(--cds-color-grey-600);--cds-color-emphasis-neutral-content-default:var(--cds-color-grey-600);--cds-color-emphasis-neutral-background-xweak:var(--cds-color-grey-25);--cds-color-emphasis-neutral-background-weak:var(--cds-color-grey-50);--cds-color-emphasis-neutral-background-default:var(--cds-color-grey-500);--cds-color-emphasis-neutral-background-xstrong:var(--cds-color-grey-900);--cds-color-emphasis-neutral-background-xxstrong:var(--cds-color-grey-975);--cds-color-emphasis-primary-background-xweak:var(--cds-color-blue-25);--cds-color-emphasis-primary-background-strong:var(--cds-color-blue-700);--cds-color-emphasis-primary-background-default:var(--cds-color-blue-500);--cds-color-emphasis-primary-background-xstrong:var(--cds-color-blue-800);--cds-color-emphasis-primary-background-weak:var(--cds-color-blue-50);--cds-color-emphasis-primary-background-xxstrong:var(--cds-color-blue-950);--cds-color-emphasis-primary-stroke-default:var(--cds-color-blue-500);--cds-color-emphasis-primary-content-default:var(--cds-color-blue-800);--cds-color-utility-warning:var(--cds-color-yellow-200);--cds-color-utility-overlay:var(--cds-color-darken-500);--cds-color-callouts-background-primary-strong:var(--cds-color-blue-950);--cds-color-callouts-background-primary:var(--cds-color-blue-700);--cds-color-callouts-background-tertiary-weak:var(--cds-color-yellow-25);--cds-color-callouts-background-secondary-weak:var(--cds-color-purple-25);--cds-color-callouts-background-primary-weak:var(--cds-color-blue-50);--cds-color-callouts-secondary-invert:var(--cds-color-yellow-200);--cds-color-callouts-tertiary:var(--cds-color-blue-900);--cds-color-callouts-secondary:var(--cds-color-purple-950);--cds-color-feedback-background-warning-weak:var(--cds-color-yellow-25);--cds-color-feedback-background-informative-weak:var(--cds-color-blue-25);--cds-color-feedback-background-success-weak:var(--cds-color-green-25);--cds-color-feedback-background-error-weak:var(--cds-color-red-25);--cds-color-feedback-warning:var(--cds-color-yellow-700);--cds-color-feedback-informative:var(--cds-color-blue-700);--cds-color-feedback-success-invert-weak:var(--cds-color-green-50);--cds-color-feedback-success-hover:var(--cds-color-green-800);--cds-color-feedback-success:var(--cds-color-green-700);--cds-color-feedback-error-invert-weak:var(--cds-color-red-50);--cds-color-feedback-error-hover:var(--cds-color-red-900);--cds-color-feedback-error:var(--cds-color-red-700);--cds-color-neutral-background-primary:var(--cds-color-white-0);--cds-color-neutral-background-primary-weak:var(--cds-color-grey-25);--cds-color-neutral-stroke-primary-invert:var(--cds-color-white-0);--cds-color-neutral-stroke-primary-weak:var(--cds-color-grey-50);--cds-color-neutral-stroke-primary:var(--cds-color-grey-400);--cds-color-neutral-disabled-weak:var(--cds-color-grey-25);--cds-color-neutral-disabled-strong:var(--cds-color-grey-200);--cds-color-neutral-disabled:var(--cds-color-grey-50);--cds-color-neutral-primary-invert:var(--cds-color-white-0);--cds-color-neutral-primary-weak:var(--cds-color-grey-600);--cds-color-neutral-primary:var(--cds-color-grey-975);--cds-color-interactive-background-primary-selected-weak:var(--cds-color-purple-25);--cds-color-interactive-background-primary-pressed-weak:var(--cds-color-purple-25);--cds-color-interactive-background-primary-hover-weak:var(--cds-color-blue-25);--cds-color-interactive-stroke-primary-focus-invert:var(--cds-color-blue-25);--cds-color-interactive-stroke-primary-focus:var(--cds-color-purple-700);--cds-color-interactive-primary-selected:var(--cds-color-purple-950);--cds-color-interactive-primary-pressed:var(--cds-color-purple-950);--cds-color-interactive-primary-hover:var(--cds-color-blue-800);--cds-color-interactive-primary:var(--cds-color-blue-700);--cds-typography-action-secondary:var(--cds-font-weight-600) var(--cds-font-size-175)/var(--cds-line-height-250) var(--cds-font-family-source-sans-pro);--cds-typography-action-primary:var(--cds-font-weight-600) var(--cds-font-size-200)/var(--cds-line-height-300) var(--cds-font-family-source-sans-pro);--cds-typography-body-secondary:var(--cds-font-weight-400) var(--cds-font-size-175)/var(--cds-line-height-250) var(--cds-font-family-source-sans-pro);--cds-typography-body-primary:var(--cds-font-weight-400) var(--cds-font-size-200)/var(--cds-line-height-300) var(--cds-font-family-source-sans-pro);--cds-typography-subtitle-medium:var(--cds-font-weight-600) var(--cds-font-size-200)/var(--cds-line-height-250) var(--cds-font-family-source-sans-pro);--cds-typography-subtitle-large:var(--cds-font-weight-600) var(--cds-font-size-250)/var(--cds-line-height-300) var(--cds-font-family-source-sans-pro);--cds-typography-title-small-sm:var(--cds-font-weight-600) var(--cds-font-size-300)/var(--cds-line-height-375) var(--cds-font-family-source-sans-pro);--cds-typography-title-small:var(--cds-font-weight-600) var(--cds-font-size-375)/var(--cds-line-height-450) var(--cds-font-family-source-sans-pro);--cds-typography-title-medium-sm:var(--cds-font-weight-600) var(--cds-font-size-350)/var(--cds-line-height-450) var(--cds-font-family-source-sans-pro);--cds-typography-title-medium:var(--cds-font-weight-600) var(--cds-font-size-450)/var(--cds-line-height-525) var(--cds-font-family-source-sans-pro);--cds-typography-title-large-sm:var(--cds-font-weight-600) var(--cds-font-size-400)/var(--cds-line-height-500) var(--cds-font-family-source-sans-pro);--cds-typography-title-large:var(--cds-font-weight-600) var(--cds-font-size-600)/var(--cds-line-height-700) var(--cds-font-family-source-sans-pro);--cds-typography-display-sm:var(--cds-font-weight-600) var(--cds-font-size-500)/var(--cds-line-height-550) var(--cds-font-family-source-sans-pro);--cds-typography-display:var(--cds-font-weight-600) var(--cds-font-size-800)/var(--cds-line-height-900) var(--cds-font-family-source-sans-pro);}@media (max-width: 1023.95px){:root{--cds-typography-display:var(--cds-typography-display-sm);--cds-typography-title-large:var(--cds-typography-title-large-sm);--cds-typography-title-medium:var(--cds-typography-title-medium-sm);--cds-typography-title-small:var(--cds-typography-title-small-sm);}}:root[dir='rtl']{--cds-text-decoration-link:underline;--cds-typography-action-secondary:var(--cds-font-weight-700) var(--cds-font-size-175)/var(--cds-line-height-250) var(--cds-font-family-boutros-coursera);--cds-typography-action-primary:var(--cds-font-weight-700) var(--cds-font-size-200)/var(--cds-line-height-300) var(--cds-font-family-boutros-coursera);--cds-typography-body-secondary:var(--cds-font-weight-400) var(--cds-font-size-175)/var(--cds-line-height-250) var(--cds-font-family-boutros-coursera);--cds-typography-body-primary:var(--cds-font-weight-400) var(--cds-font-size-200)/var(--cds-line-height-300) var(--cds-font-family-boutros-coursera);--cds-typography-subtitle-medium:var(--cds-font-weight-700) var(--cds-font-size-200)/var(--cds-line-height-250) var(--cds-font-family-boutros-coursera);--cds-typography-subtitle-large:var(--cds-font-weight-700) var(--cds-font-size-250)/var(--cds-line-height-300) var(--cds-font-family-boutros-coursera);--cds-typography-title-small-sm:var(--cds-font-weight-700) var(--cds-font-size-375)/var(--cds-line-height-450) var(--cds-font-family-boutros-coursera);--cds-typography-title-small:var(--cds-font-weight-700) var(--cds-font-size-375)/var(--cds-line-height-450) var(--cds-font-family-boutros-coursera);--cds-typography-title-medium-sm:var(--cds-font-weight-700) var(--cds-font-size-350)/var(--cds-line-height-450) var(--cds-font-family-boutros-coursera);--cds-typography-title-medium:var(--cds-font-weight-700) var(--cds-font-size-450)/var(--cds-line-height-525) var(--cds-font-family-boutros-coursera);--cds-typography-title-large-sm:var(--cds-font-weight-700) var(--cds-font-size-400)/var(--cds-line-height-500) var(--cds-font-family-boutros-coursera);--cds-typography-title-large:var(--cds-font-weight-700) var(--cds-font-size-600)/var(--cds-line-height-700) var(--cds-font-family-boutros-coursera);--cds-typography-display-sm:var(--cds-font-weight-700) var(--cds-font-size-500)/var(--cds-line-height-550) var(--cds-font-family-boutros-coursera);--cds-typography-display:var(--cds-font-weight-700) var(--cds-font-size-800)/var(--cds-line-height-900) var(--cds-font-family-boutros-coursera);}@media (max-width: 1023.95px){:root[dir='rtl']{--cds-typography-display:var(--cds-typography-display-sm);--cds-typography-title-large:var(--cds-typography-title-large-sm);--cds-typography-title-medium:var(--cds-typography-title-medium-sm);--cds-typography-title-small:var(--cds-typography-title-small-sm);--cds-typography-display:var(--cds-typography-display-sm);--cds-typography-title-large:var(--cds-typography-title-large-sm);--cds-typography-title-medium:var(--cds-typography-title-medium-sm);--cds-typography-title-small:var(--cds-typography-title-small-sm);}}:root{--cds-font-size-body2:0.875rem;--cds-font-size-title4:0.875rem;--cds-letter-spacing-250:-0.2px;--cds-letter-spacing-125:-0.1px;--cds-font-family-body:var(--cds-font-family-source-sans-pro);--cds-font-family-title:var(--cds-font-family-source-sans-pro);--cds-font-family-display:var(--cds-font-family-source-sans-pro);--cds-font-size-body1:var(--cds-font-size-200);--cds-font-size-title3:var(--cds-font-size-200);--cds-font-size-title2:var(--cds-font-size-250);--cds-font-size-title1-xs:var(--cds-font-size-300);--cds-font-size-title1-lg:var(--cds-font-size-350);--cds-font-size-display2-xs:var(--cds-font-size-400);--cds-font-size-display2-sm:var(--cds-font-size-450);--cds-font-size-display2-lg:var(--cds-font-size-550);--cds-font-size-display1-xs:var(--cds-font-size-600);--cds-font-size-display1-sm:var(--cds-font-size-800);--cds-font-size-display1-lg:var(--cds-font-size-1050);--cds-letter-spacing-body2:var(--cds-letter-spacing-0);--cds-letter-spacing-body1:var(--cds-letter-spacing-0);--cds-letter-spacing-title4:var(--cds-letter-spacing-125);--cds-letter-spacing-title3:var(--cds-letter-spacing-125);--cds-letter-spacing-title2:var(--cds-letter-spacing-125);--cds-letter-spacing-title1:var(--cds-letter-spacing-125);--cds-letter-spacing-display2:var(--cds-letter-spacing-125);--cds-letter-spacing-display1:var(--cds-letter-spacing-250);--cds-line-height-body2:var(--cds-line-height-250);--cds-line-height-body1:var(--cds-line-height-300);--cds-line-height-title4:var(--cds-line-height-250);--cds-line-height-title3:var(--cds-line-height-300);--cds-line-height-title2:var(--cds-line-height-350);--cds-line-height-title1-xs:var(--cds-line-height-400);--cds-line-height-title1-lg:var(--cds-line-height-450);--cds-line-height-display2-xs:var(--cds-line-height-500);--cds-line-height-display2-sm:var(--cds-line-height-600);--cds-line-height-display2-lg:var(--cds-line-height-650);--cds-line-height-display1-xs:var(--cds-line-height-700);--cds-line-height-display1-sm:var(--cds-line-height-900);--cds-line-height-display1-lg:var(--cds-line-height-1150);--cds-typography-body2:var(--cds-font-weight-400) var(--cds-font-size-body2)/var(--cds-line-height-body2) var(--cds-font-family-body);--cds-typography-body1:var(--cds-font-weight-400) var(--cds-font-size-body1)/var(--cds-line-height-body1) var(--cds-font-family-body);--cds-typography-title4:var(--cds-font-weight-700) var(--cds-font-size-title4)/var(--cds-line-height-title4) var(--cds-font-family-title);--cds-typography-title3-strong:var(--cds-font-weight-700) var(--cds-font-size-title3)/var(--cds-line-height-title3) var(--cds-font-family-title);--cds-typography-title3:var(--cds-font-weight-600) var(--cds-font-size-title3)/var(--cds-line-height-title3) var(--cds-font-family-title);--cds-typography-title2-weak:var(--cds-font-weight-400) var(--cds-font-size-title2)/var(--cds-line-height-title2) var(--cds-font-family-title);--cds-typography-title2:var(--cds-font-weight-600) var(--cds-font-size-title2)/var(--cds-line-height-title2) var(--cds-font-family-title);--cds-typography-title1-xs-weak:var(--cds-font-weight-400) 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599.95px){:root{--cds-typography-display1:var(--cds-typography-display1-xs);--cds-typography-display1-weak:var(--cds-typography-display1-xs-weak);--cds-typography-display2:var(--cds-typography-display2-xs);--cds-typography-display2-weak:var(--cds-typography-display2-xs-weak);--cds-typography-title1:var(--cds-typography-title1-xs);--cds-typography-title1-weak:var(--cds-typography-title1-xs-weak);}}:root[dir='rtl']{--cds-font-family-body:var(--cds-font-family-boutros-coursera);--cds-font-family-title:var(--cds-font-family-boutros-coursera);--cds-font-family-display:var(--cds-font-family-boutros-coursera);--cds-letter-spacing-body2:var(--cds-letter-spacing-0);--cds-letter-spacing-body1:var(--cds-letter-spacing-0);--cds-letter-spacing-title4:var(--cds-letter-spacing-0);--cds-letter-spacing-title3:var(--cds-letter-spacing-0);--cds-letter-spacing-title2:var(--cds-letter-spacing-0);--cds-letter-spacing-title1:var(--cds-letter-spacing-0);--cds-letter-spacing-display2:var(--cds-letter-spacing-0);--cds-letter-spacing-display1:var(--cds-letter-spacing-0);}@media 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clip-rule="evenodd" d="M17.646 18.354l-16-16 .708-.708 16 16-.707.708z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M18.409 2.354l-16.056 16-.706-.708 16.056-16 .706.708z" fill="currentColor"></path></svg></button></div></section></div><section class="css-oe48t8"><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-za0201 cds-46 cds-47 cds-grid-item"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92"><div class="css-1ubbafr"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/69d8d47404e3da1d706b895876d3b49e.png?auto=format%2Ccompress&dpr=1&q=80" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/69d8d47404e3da1d706b895876d3b49e.png?auto=format%2Ccompress&dpr=2&q=80 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/69d8d47404e3da1d706b895876d3b49e.png?auto=format%2Ccompress&dpr=3&q=80 3x" class="css-p9vind" width="566" alt=""/><div class="cds-45 css-1gouapd cds-46" data-e2e="hero-module"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92"><div class="css-1ujzbfc"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/1d/7a53408c1411e7983a499797d625fe/200x48-illinois.png?auto=format%2Ccompress&dpr=1&h=45" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/1d/7a53408c1411e7983a499797d625fe/200x48-illinois.png?auto=format%2Ccompress&dpr=2&h=45 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/1d/7a53408c1411e7983a499797d625fe/200x48-illinois.png?auto=format%2Ccompress&dpr=3&h=45 3x" class="css-1f9gt0j" style="max-height:45px" alt="University of Illinois Urbana-Champaign"/></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-115"><h1 class="cds-7 cds-Typography-base css-1xy8ceb cds-9" data-e2e="hero-title">Digital Marketing Specialization</h1><div class="css-12wvpfc"><p class=" css-4s48ix">Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.</p></div><div class="css-12wvpfc"><div class="css-guxf6x"><div class="css-guxf6x"><div class="css-1tv877x"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Vishal Sachdev"/></div><div class="css-1tv877x"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Mike Yao"/></div><div class="css-1tv877x"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Steve Raquel"/></div></div><div class="css-wdxrh4"><div class="css-guxf6x"><p class=" css-4s48ix"><span>Instructors: <a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/vishalsachdev","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/vishalsachdev" href="/instructor/vishalsachdev" to="/instructor/vishalsachdev" class="cds-7 cds-1 cds-3 css-9gmd4r cds-30"><span class=" css-4s48ix">Vishal Sachdev</span></a> <button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructors_modal_link" class="cds-149 cds-button-disableElevation cds-button-ghost css-fuzqlj" tabindex="0" role="button" type="button"><span class="cds-button-label"><span class=" css-6ecy9b">+5 more</span></span></button></span></p><div role="presentation" dir="ltr" id="cds-react-aria-10" class="css-bhx7nn" style="position:fixed;z-index:10000;right:0;bottom:0;top:0;left:0;visibility:hidden"><div class="cds-163 cds-Modal-backdrop" aria-hidden="true" style="opacity:0;visibility:hidden"></div><div tabindex="0" data-test="sentinelStart"></div><div class="cds-Modal-container" style="opacity:0;visibility:hidden"><div data-focus-lock-disabled="disabled"><div aria-modal="true" aria-describedby="dialog-content-83381030-d0e5-4fc3-a8cb-a519e70d3944" aria-labelledby="cds-react-aria-10-headingGroup" class="cds-Dialog-dialog" role="dialog"><div class="css-1lqbpgq"><button class="cds-149 cds-button-disableElevation cds-button-ghost css-1s96oj" tabindex="0" type="button"><span class="cds-button-label">Close<span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" id="cds-react-aria-11" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.585 14.353l-11.94-12 .71-.706 11.94 12-.71.706z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.344 2.353l-11.99 12-.708-.706 11.99-12 .708.706z" fill="currentColor"></path></svg></span></span></button></div><div data-testid="scroll-container" class="css-k0ld8m"><div id="cds-react-aria-10-headingGroup" class="css-1xq57z9"><h2 class=" css-tlf8h5">Instructors</h2></div><div id="dialog-content-83381030-d0e5-4fc3-a8cb-a519e70d3944" class="css-11krhap"><div class="cds-45 css-0 cds-46"><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Vishal Sachdev"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/vishalsachdev","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/vishalsachdev" href="/instructor/vishalsachdev" to="/instructor/vishalsachdev" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Vishal Sachdev</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>51,348 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Mike Yao"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/mikeyao","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/mikeyao" href="/instructor/mikeyao" to="/instructor/mikeyao" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Mike Yao</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>5 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>181,076 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Steve Raquel"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/~66856976","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/~66856976" href="/instructor/~66856976" to="/instructor/~66856976" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Steve Raquel</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>625,410 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Marisa Peacock"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/~86245017","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/~86245017" href="/instructor/~86245017" to="/instructor/~86245017" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Marisa Peacock</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>139,703 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Kevin Hartman"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/kevinhartman","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/kevinhartman" href="/instructor/kevinhartman" to="/instructor/kevinhartman" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Kevin Hartman</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>5 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>230,274 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Aric Rindfleisch"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/aricrindfleisch","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/aricrindfleisch" href="/instructor/aricrindfleisch" to="/instructor/aricrindfleisch" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Aric Rindfleisch</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>10 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>690,675 learners</span></span></div></div></div></div></div></div><div class="css-1hllf5q"><button class="cds-149 cds-button-disableElevation cds-button-primary css-1aoqo4t" tabindex="0" type="button"><span class="cds-button-label">OK</span></button></div></div></div></div></div><div tabindex="0" data-test="sentinelEnd"></div></div></div><div class="css-o97br"></div></div></div></div><div class="css-y6ppwi"><div class="css-uexgjw"><div class="with-enroll-modal"><div class="css-1etbrex"><form action="/specializations/digital-marketing" method="GET" class="css-1y2xaj9"><input type="hidden" name="action" value="enroll"/><button class="cds-149 cds-button-disableElevation cds-button-primary css-rovixp" tabindex="0" type="submit" data-e2e="enroll-button" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="enroll_button" aria-disabled="false"><span class="cds-button-label"><div><span data-test="enroll-button-label">Enroll for Free</span><div class="startdate rc-StartDateString font-xs" data-test="start-date-string"><span>Starts Nov 23</span></div></div></span></button></form><div class="css-1emtwm9"><div class="css-jqcnj3"><div class="subtitle-container" style="font-size:0.75rem;font-weight:bold;margin:4px 0;max-width:400px"><span><div class="rc-FinaidLink reset" data-e2e="finaid-link"><p class="caption-text"><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="finaid" data-testid="finaid-link" class="button-link finaid-link" type="button">Financial aid available</button></p></div></span></div></div></div></div></div></div></div><div class="css-1qi3xup"><p class=" css-4s48ix"><span><strong><span>349,329</span></strong> already enrolled</span></p></div><div class="css-i3hxxx"><div data-e2e="hero-coursera-plus-cta" class="css-guxf6x"><p class="cds-7 cds-Typography-base css-51cxur cds-9"><span>Included with <img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/coursera_plus/landing_page/coursera-plus-blue.png?auto=format%2Ccompress&dpr=1&h=10" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/coursera_plus/landing_page/coursera-plus-blue.png?auto=format%2Ccompress&dpr=2&h=10 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/coursera_plus/landing_page/coursera-plus-blue.png?auto=format%2Ccompress&dpr=3&h=10 3x" class="css-lu0pzj" style="max-height:10px" alt="Coursera Plus"/></span></p><div class="css-guxf6x"><span aria-hidden="true" class="css-1oocsie">•</span><a data-click-key="unified_description_page.consumer_specialization_page.click.coursera_plus_banner" data-click-value="{"href":"/courseraplus","namespace":{"action":"click","app":"unified_description_page","component":"coursera_plus_banner","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="coursera_plus_banner" data-track-href="/courseraplus" href="/courseraplus" to="/courseraplus" class="cds-7 cds-1 cds-3 css-1rzu94i cds-30" aria-label="Learn more about Coursera Plus"><span class="cds-7 cds-Typography-base css-51cxur cds-9" data-e2e="hero-coursera-plus-learn-more">Learn more</span></a></div></div></div></div></div></div></div><div class="css-bhg900"></div></div><div class="cds-45 css-xtzux6 cds-47 cds-grid-item" data-e2e="key-information"><div class="css-7bag3v"><div class="cds-172"><div class="css-dwgey1"><div><div class=" css-fk6qfz"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="kim_view_syllabus" class="css-0" role="presentation"><a class="cds-7 cds-1 cds-3 css-y0doir cds-30" href="#courses">7 course series</a></div></div><div class="css-fw9ih3">Get in-depth knowledge of a subject</div></div></div><div class="css-dwgey1"><div class="css-139h6xi"><div class="cds-7 cds-Typography-base css-h1jogs cds-9">4.6</div><div class="css-in7c14"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" id="cds-react-aria-12" class="css-19e2cig"><path d="M14.35 6.17a.81.81 0 00-.75-.35H10L8.78 2.06a.88.88 0 00-.43-.48.84.84 0 00-.64 0 .85.85 0 00-.51.52L6 5.82H2.36a.89.89 0 00-.6.23.82.82 0 00.06 1.25l3.09 2.37-1.19 3.76a.83.83 0 00.57 1 .819.819 0 00.71-.11L8 12l3 2.29a.78.78 0 00.52.19h.09a.88.88 0 00.56-.31.85.85 0 00.14-.78l-1.2-3.74 3.08-2.36a.83.83 0 00.16-1.12z" fill="currentColor"></path></svg></div></div><p class=" css-vac8rf">(16,940 reviews)</p></div><div class="css-dwgey1"><div><div class=" css-fk6qfz">Beginner level</div><div class="css-75g58">No prior experience required</div></div></div><div class="css-dwgey1"><div><div class=" css-fk6qfz">4 months</div><div class="css-fw9ih3">at 10 hours a week</div></div></div><div class="css-dwgey1"><div><div class=" css-fk6qfz">Flexible schedule</div><div class="css-fw9ih3">Learn at your own pace</div></div><hr class="cds-180 css-147p8xl" aria-hidden="true"/></div></div><div class="css-2qp4i2 cds-170"><div class="css-6mrk5o"><div class="css-86zyin"><div><div class=" css-fk6qfz"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="kim_view_syllabus" class="css-0" role="presentation"><a class="cds-7 cds-1 cds-3 css-y0doir cds-30" href="#courses">7 course series</a></div></div><div class="css-fw9ih3">Get in-depth knowledge of a subject</div></div></div></div><div class="css-6mrk5o"><div class="css-86zyin"><div class="css-139h6xi"><div class="cds-7 cds-Typography-base css-h1jogs cds-9">4.6</div><div class="css-in7c14"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" id="cds-react-aria-13" class="css-19e2cig"><path d="M14.35 6.17a.81.81 0 00-.75-.35H10L8.78 2.06a.88.88 0 00-.43-.48.84.84 0 00-.64 0 .85.85 0 00-.51.52L6 5.82H2.36a.89.89 0 00-.6.23.82.82 0 00.06 1.25l3.09 2.37-1.19 3.76a.83.83 0 00.57 1 .819.819 0 00.71-.11L8 12l3 2.29a.78.78 0 00.52.19h.09a.88.88 0 00.56-.31.85.85 0 00.14-.78l-1.2-3.74 3.08-2.36a.83.83 0 00.16-1.12z" fill="currentColor"></path></svg></div></div><p class=" css-vac8rf">(16,940 reviews)</p></div></div><div class="css-6mrk5o"><div class="css-86zyin"><div><div class=" css-fk6qfz">Beginner level</div><div class="css-75g58">No prior experience required</div></div></div></div><div class="css-6mrk5o"><div class="css-86zyin"><div><div class=" css-fk6qfz">4 months</div><div class="css-fw9ih3">at 10 hours a week</div></div></div></div><div class="css-6mrk5o"><div class="css-86zyin"><div><div class=" css-fk6qfz">Flexible schedule</div><div class="css-fw9ih3">Learn at your own pace</div></div></div></div></div></div></div><div class="cds-45 css-1ochsbp cds-47 cds-grid-item cds-92 cds-116"><div class="css-1q7xc2j"><div class="cds-170"><nav><ul class="css-7anh48"><li><a data-click-key="unified_description_page.consumer_specialization_page.click.nav_item_about" data-click-value="{"href":"#about","namespace":{"action":"click","app":"unified_description_page","component":"nav_item_about","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="nav_item_about" data-track-href="#about" href="#about" to="#about" class="css-1gc9wyn" aria-current="true">About</a></li><li><a data-click-key="unified_description_page.consumer_specialization_page.click.nav_item_outcomes" data-click-value="{"href":"#outcomes","namespace":{"action":"click","app":"unified_description_page","component":"nav_item_outcomes","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="nav_item_outcomes" data-track-href="#outcomes" href="#outcomes" to="#outcomes" class="css-sitz2l">Outcomes</a></li><li><a data-click-key="unified_description_page.consumer_specialization_page.click.nav_item_courses" data-click-value="{"href":"#courses","namespace":{"action":"click","app":"unified_description_page","component":"nav_item_courses","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="nav_item_courses" data-track-href="#courses" href="#courses" to="#courses" class="css-sitz2l">Courses</a></li><li><a data-click-key="unified_description_page.consumer_specialization_page.click.nav_item_testimonials" data-click-value="{"href":"#testimonials","namespace":{"action":"click","app":"unified_description_page","component":"nav_item_testimonials","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="nav_item_testimonials" data-track-href="#testimonials" href="#testimonials" to="#testimonials" class="css-sitz2l">Testimonials</a></li></ul></nav></div></div></div><div class="cds-45 css-xalpg1 cds-47 cds-grid-item cds-92 cds-116"><div id="about" class="css-qpssb7"><div><div class="css-1m3kxpf"><div class="css-5a2hyw"><h2 class=" css-fk6qfz">Skills you'll gain</h2></div><ul class="css-yk0mzy"><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=brand%20communication","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Brand Communication"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=brand%20communication" href="https://www.coursera.org/courses?query=brand%20communication" to="https://www.coursera.org/courses?query=brand%20communication" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Brand Communication</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=social%20media","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Social Media"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=social%20media" href="https://www.coursera.org/courses?query=social%20media" to="https://www.coursera.org/courses?query=social%20media" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Social Media</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=content%20marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Content Marketing"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=content%20marketing" href="https://www.coursera.org/courses?query=content%20marketing" to="https://www.coursera.org/courses?query=content%20marketing" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Content Marketing</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=digital%20marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Digital Marketing"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=digital%20marketing" href="https://www.coursera.org/courses?query=digital%20marketing" to="https://www.coursera.org/courses?query=digital%20marketing" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Digital Marketing</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=search%20marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"search marketing"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=search%20marketing" href="https://www.coursera.org/courses?query=search%20marketing" to="https://www.coursera.org/courses?query=search%20marketing" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">search marketing</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20strategies","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Strategies"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20strategies" href="https://www.coursera.org/courses?query=marketing%20strategies" to="https://www.coursera.org/courses?query=marketing%20strategies" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Strategies</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20channel","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Channel"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20channel" href="https://www.coursera.org/courses?query=marketing%20channel" to="https://www.coursera.org/courses?query=marketing%20channel" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Channel</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=mobile%20marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Mobile Marketing"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=mobile%20marketing" href="https://www.coursera.org/courses?query=mobile%20marketing" to="https://www.coursera.org/courses?query=mobile%20marketing" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Mobile Marketing</a></span></li><li class="css-0"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=integrated%20marketing%20communications","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Integrated Marketing Communications"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=integrated%20marketing%20communications" href="https://www.coursera.org/courses?query=integrated%20marketing%20communications" to="https://www.coursera.org/courses?query=integrated%20marketing%20communications" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Integrated Marketing Communications</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=data%20collection","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Data Collection"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=data%20collection" href="https://www.coursera.org/courses?query=data%20collection" to="https://www.coursera.org/courses?query=data%20collection" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Data Collection</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=data%20analysis","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Data Analysis"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=data%20analysis" href="https://www.coursera.org/courses?query=data%20analysis" to="https://www.coursera.org/courses?query=data%20analysis" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Data Analysis</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=analytics","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Analytics"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=analytics" href="https://www.coursera.org/courses?query=analytics" to="https://www.coursera.org/courses?query=analytics" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Analytics</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=data%20visualization","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Data Visualization"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=data%20visualization" href="https://www.coursera.org/courses?query=data%20visualization" to="https://www.coursera.org/courses?query=data%20visualization" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Data Visualization</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing" href="https://www.coursera.org/courses?query=marketing" to="https://www.coursera.org/courses?query=marketing" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20mix","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Mix"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20mix" href="https://www.coursera.org/courses?query=marketing%20mix" to="https://www.coursera.org/courses?query=marketing%20mix" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Mix</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=product%20strategies","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Product Strategies"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=product%20strategies" href="https://www.coursera.org/courses?query=product%20strategies" to="https://www.coursera.org/courses?query=product%20strategies" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Product Strategies</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=pricing%20strategies","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Pricing Strategies"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=pricing%20strategies" href="https://www.coursera.org/courses?query=pricing%20strategies" to="https://www.coursera.org/courses?query=pricing%20strategies" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Pricing Strategies</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20plan","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Plan"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20plan" href="https://www.coursera.org/courses?query=marketing%20plan" to="https://www.coursera.org/courses?query=marketing%20plan" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Plan</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20performance%20measurement%20and%20management","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Performance Measurement And Management"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20performance%20measurement%20and%20management" href="https://www.coursera.org/courses?query=marketing%20performance%20measurement%20and%20management" to="https://www.coursera.org/courses?query=marketing%20performance%20measurement%20and%20management" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Performance Measurement And Management</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=search%20advertising","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Search Advertising"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=search%20advertising" href="https://www.coursera.org/courses?query=search%20advertising" to="https://www.coursera.org/courses?query=search%20advertising" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Search Advertising</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20analytics","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Analytics"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20analytics" href="https://www.coursera.org/courses?query=marketing%20analytics" to="https://www.coursera.org/courses?query=marketing%20analytics" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Analytics</a></span></li><li class="css-k26awr"><span class="css-1l1jvyr"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_skills_link_tag" data-click-value="{"href":"https://www.coursera.org/courses?query=marketing%20performance","namespace":{"action":"click","app":"unified_description_page","component":"seo_skills_link_tag","page":"consumer_specialization_page"},"schema_type":"FRONTEND","skill":"Marketing Performance"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_skills_link_tag" data-track-href="https://www.coursera.org/courses?query=marketing%20performance" href="https://www.coursera.org/courses?query=marketing%20performance" to="https://www.coursera.org/courses?query=marketing%20performance" class="cds-7 cds-1 cds-3 css-1yjbkii cds-30">Marketing Performance</a></span></li><li><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="overview_skills_toggle" class="cds-149 cds-button-disableElevation cds-button-ghost css-sjgfib" tabindex="0" role="button" type="button"><span class="cds-button-label">View all skills</span></button></li></ul></div><div class="css-1m3kxpf"><div class="css-5a2hyw"><h2 class=" css-fk6qfz">Details to know</h2></div><div class="cds-45 css-k4zccu cds-46"><div class="cds-45 css-9271ok cds-47 cds-grid-item cds-92 cds-100 cds-112"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=2&w=24&h=24 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=3&w=24&h=24 3x" class="css-y821ir" style="max-width:24px;max-height:24px" alt=""/><div class="css-1qfxccv">Shareable certificate</div><p class=" css-vac8rf">Add to your LinkedIn profile</p></div><div class="cds-45 css-9271ok cds-47 cds-grid-item cds-92 cds-100 cds-112"><svg aria-hidden="true" fill="none" focusable="false" height="24" viewBox="0 0 24 24" width="24" class="css-ggns0z" id="cds-react-aria-14"><path d="M16.5 11a1.5 1.5 0 100-3 1.5 1.5 0 000 3zM7.5 11a1.5 1.5 0 100-3 1.5 1.5 0 000 3zM12 11a1.5 1.5 0 100-3 1.5 1.5 0 000 3z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M5.818 2.499a3.13 3.13 0 00-3.32 3.346l.002.017V20.53l-.003.029a.84.84 0 001.447.671l3.987-4.309H18.18a3.14 3.14 0 003.32-3.32V5.862l.001-.017a3.13 3.13 0 00-3.32-3.346l-.015.001H5.834l-.016-.001zm.047-.999A4.13 4.13 0 001.5 5.897v14.576a1.84 1.84 0 003.175 1.438l.002-.001 3.692-3.99h9.767a4.14 4.14 0 004.364-4.364V5.897A4.13 4.13 0 0018.135 1.5H5.865z" fill="currentColor"></path></svg><div class="css-drc7pp"><span>Taught in English</span></div><div class=" css-vac8rf"><button class="cds-149 cds-button-disableElevation cds-button-ghost css-amruj3" tabindex="0" type="button"><span class="cds-button-label"><span>24 languages available</span></span></button></div></div></div></div></div></div></div></div></div></section><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="thin_banner_module" role="presentation"><div class="css-1cps6el"><div><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92"><div class="css-1f3xod8"><div class="cds-45 css-0 cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-116"><h1 class="cds-7 css-17b5z07 cds-9">See how employees at top companies are mastering in-demand skills</h1><div class="css-1yvlauk"><a data-click-key="unified_description_page.consumer_specialization_page.click.upsell_coursera_business" data-click-value="{"href":"/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-thin-card&utm_term=out","namespace":{"action":"click","app":"unified_description_page","component":"upsell_coursera_business","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="upsell_coursera_business" data-track-href="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-thin-card&utm_term=out" href="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-thin-card&utm_term=out" to="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-thin-card&utm_term=out" class="cds-7 cds-1 cds-3 css-1ibxsrf cds-30">Learn more about Coursera for Business</a></div></div><div class="cds-45 css-1majtw4 cds-47 cds-grid-item cds-92 cds-112"><div class="css-1aokm8x"><img alt="Placeholder" src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320" class="css-3gbnhs"/><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="career_outcomes" role="presentation"><div id="outcomes" class="css-1cps6el"><div><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-0 cds-46 cds-47 cds-grid-item"><div class="cds-45 css-1uff99i cds-46 cds-47 cds-grid-item cds-65 cds-92"><div class="cds-45 css-2l7onx cds-47 cds-grid-item cds-92 cds-114"><h2 class="cds-7 cds-Typography-base css-bbd009 cds-9">Advance your subject-matter expertise</h2><ul class="css-q8or2b"><li>Learn in-demand skills from university and industry experts</li><li>Master a subject or tool with hands-on projects</li><li>Develop a deep understanding of key concepts</li><li>Earn a career certificate from University of Illinois Urbana-Champaign</li></ul></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-114 cds-127"><div><div class="css-1ayzl37"><div class="css-1fupugt"><img alt="Placeholder" src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/f9981360ed304b477666954b42d5586f.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562" class="css-3gbnhs"/><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="career_cert_module" role="presentation"><div class="css-1cps6el"><div><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92"><div class="css-qwswsz"><div class="css-mc1uvo"><div class="css-h4rs9z"><img alt="Placeholder" src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259" class="css-3gbnhs"/><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div></div></div><div class="css-1sdlybt"><div class="cds-45 css-0 cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-115"><div class="css-1o5q1ld"><h2 class="cds-7 css-3i3jpd cds-9">Earn a career certificate</h2><p class=" css-4s48ix">Add this credential to your LinkedIn profile, resume, or CV</p><p class=" css-4s48ix">Share it on social media and in your performance review</p></div></div><div class="cds-45 css-1k3d0x1 cds-47 cds-grid-item cds-92 cds-113"><div class="css-17emgr3"><div class="css-16jkw5e"></div></div><div class="css-19pqny"><div class="css-m7vdx0"><img alt="Placeholder" src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333" class="css-3gbnhs"/><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div id="courses" class="css-1cps6el"><div><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-115 cds-130"><h2 class="cds-7 cds-Typography-base css-bbd009 cds-9"><span>Specialization - 7 course series</span><div class="css-1wwut41"></div></h2><div class="css-68xxf3"><div class="css-10jtpc0"><div class="rc-TogglableContent about-section collapsed"><div class="content" style="height:65px" aria-hidden="true"><div class="content-inner"><div><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><h1><span><span>Master strategic marketing concepts and tools to address brand communication in a digital world.</span></span></h1><p><span><span>This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.</span></span></p><p><span><span>In 2016, this was one of the </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://coursera.tumblr.com/post/154812914287/the-most-popular-courses-of-2016" class="css-o9h0g5" tabindex="0"><span><span>top 10 specializations</span></span><svg aria-labelledby="cds-react-aria-16-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-16"><title id="cds-react-aria-16-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span> in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://www.inc.com/jessica-stillman/coursera-s-10-most-popular-business-classes-of-2015.html" class="css-o9h0g5" tabindex="0"><span><span>Online Classes for Professionals in 2015</span></span><svg aria-labelledby="cds-react-aria-17-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-17"><title id="cds-react-aria-17-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span>. In addition, this course was also ranked in</span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="https://www.class-central.com/report/best-free-online-courses-2015/" class="css-o9h0g5" tabindex="0"><span><span> the top five courses across</span></span><svg aria-labelledby="cds-react-aria-18-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-18"><title id="cds-react-aria-18-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span> multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://blog.coursera.org/post/135338805637/our-top-10-most-coveted-certificates-of-2015" class="css-o9h0g5" tabindex="0"><span><span>certificate on Coursera in 2015. </span></span><svg aria-labelledby="cds-react-aria-19-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-19"><title id="cds-react-aria-19-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span>Get more updates on the specialization at </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://digitalmarketingprofs.com/" class="css-o9h0g5" tabindex="0"><span><span>http://digitalmarketingprofs.com/</span></span><svg aria-labelledby="cds-react-aria-20-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-20"><title id="cds-react-aria-20-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span> </span></span></p><p><span><span>This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://bit.ly/Illinois-iMBA" class="css-o9h0g5" tabindex="0"><span><span>admission into the program here</span></span><svg aria-labelledby="cds-react-aria-21-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-21"><title id="cds-react-aria-21-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span>. </span></span></p><p><span><span>Applied Learning Project</span></span></p><p><span><span>Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide. </span></span></p></div></div></div></div></div></div></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-115 cds-130"><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus" role="presentation"><div class="css-m9zcdt"><div class="css-fndret"><div class="" data-testid="accordion-item"><div class="css-1pi3g2x"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-22"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"The Digital Marketing Revolution","href":"/learn/digital-marketing-revolution?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/digital-marketing-revolution?specialization=digital-marketing" href="/learn/digital-marketing-revolution?specialization=digital-marketing" to="/learn/digital-marketing-revolution?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 1: The Digital Marketing Revolution" data-e2e="sdp-course-list-link">The Digital Marketing Revolution</a></h3><div class="css-3odziz"><span>Course 1</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>25 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.7 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-23"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>1,658 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for The Digital Marketing Revolution" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-24" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-22-accordion-header" id="cds-react-aria-22-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><ul><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-25"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Understand the key differences between Analog and Digital and the implications of these differences for marketing </span></span></p><p><span><span></span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-26"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Understand the four ways in which the Analog is being affected by the Digital Revolution </span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-27"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers </span></span></p><p><span><span></span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-28"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World </span></span></p><p><span><span></span></span></p></div></div></div></li></ul></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Plan</div><span class=" css-o5tswl" aria-hidden="true">Marketing Plan</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Performance Measurement And Management</div><span class=" css-o5tswl" aria-hidden="true">Marketing Performance Measurement And Management</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Search Advertising</div><span class=" css-o5tswl" aria-hidden="true">Search Advertising</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Analytics</div><span class=" css-o5tswl" aria-hidden="true">Marketing Analytics</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-29"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Marketing in a Digital World","href":"/learn/marketing-digital?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/marketing-digital?specialization=digital-marketing" href="/learn/marketing-digital?specialization=digital-marketing" to="/learn/marketing-digital?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 2: Marketing in a Digital World" data-e2e="sdp-course-list-link">Marketing in a Digital World</a></h3><div class="css-3odziz"><span>Course 2</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>28 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.7 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-30"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>16,964 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Marketing in a Digital World" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-31" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-29-accordion-header" id="cds-react-aria-29-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><div class="css-10jtpc0"><div class="rc-TogglableContent about-section collapsed"><div class="content" style="height:65px" aria-hidden="true"><div class="content-inner"><p>This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).</p><p aria-hidden="true">You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.</p></div></div></div></div></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Data Collection</div><span class=" css-o5tswl" aria-hidden="true">Data Collection</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Data Analysis</div><span class=" css-o5tswl" aria-hidden="true">Data Analysis</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Analytics</div><span class=" css-o5tswl" aria-hidden="true">Analytics</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Data Visualization</div><span class=" css-o5tswl" aria-hidden="true">Data Visualization</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-32"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Digital Marketing Analytics in Theory","href":"/learn/marketing-analytics?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/marketing-analytics?specialization=digital-marketing" href="/learn/marketing-analytics?specialization=digital-marketing" to="/learn/marketing-analytics?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 3: Digital Marketing Analytics in Theory" data-e2e="sdp-course-list-link">Digital Marketing Analytics in Theory</a></h3><div class="css-3odziz"><span>Course 3</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>20 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.5 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-33"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>4,786 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Digital Marketing Analytics in Theory" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-34" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-32-accordion-header" id="cds-react-aria-32-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><ul><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-35"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-36"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Understand frameworks and approaches to measuring consumers’ digital actions</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-37"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Learn to evaluate and choose appropriate web analytics tools and techniques</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-38"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Earn familiarity with the unique measurement opportunities and challenges presented by New Media</span></span></p></div></div></div></li></ul></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing</div><span class=" css-o5tswl" aria-hidden="true">Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Mix</div><span class=" css-o5tswl" aria-hidden="true">Marketing Mix</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Product Strategies</div><span class=" css-o5tswl" aria-hidden="true">Product Strategies</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Pricing Strategies</div><span class=" css-o5tswl" aria-hidden="true">Pricing Strategies</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-39"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Digital Marketing Analytics in Practice","href":"/learn/digital-analytics?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/digital-analytics?specialization=digital-marketing" href="/learn/digital-analytics?specialization=digital-marketing" to="/learn/digital-analytics?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 4: Digital Marketing Analytics in Practice" data-e2e="sdp-course-list-link">Digital Marketing Analytics in Practice</a></h3><div class="css-3odziz"><span>Course 4</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>20 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.5 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-40"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>3,300 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Digital Marketing Analytics in Practice" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-41" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-39-accordion-header" id="cds-react-aria-39-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><ul><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-42"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-43"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Learn to evaluate and choose appropriate web analytics tools and techniques</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-44"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages</span></span></p></div></div></div></li><li class="css-nc6j8l"><div class="css-88ryvb"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" class="css-4v75v4" id="cds-react-aria-45"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z" fill="currentColor"></path></svg><div class="rc-CML unified-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Understand approaches to visualizing data effectively</span></span></p></div></div></div></li></ul></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Mobile Marketing</div><span class=" css-o5tswl" aria-hidden="true">Mobile Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Integrated Marketing Communications</div><span class=" css-o5tswl" aria-hidden="true">Integrated Marketing Communications</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Social Media</div><span class=" css-o5tswl" aria-hidden="true">Social Media</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Channel</div><span class=" css-o5tswl" aria-hidden="true">Marketing Channel</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-46"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Digital Media and Marketing Principles","href":"/learn/marketing-channels?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/marketing-channels?specialization=digital-marketing" href="/learn/marketing-channels?specialization=digital-marketing" to="/learn/marketing-channels?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 5: Digital Media and Marketing Principles" data-e2e="sdp-course-list-link">Digital Media and Marketing Principles</a></h3><div class="css-3odziz"><span>Course 5</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>20 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.4 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-47"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>2,855 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Digital Media and Marketing Principles" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-48" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-46-accordion-header" id="cds-react-aria-46-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><div class="css-10jtpc0"><div class="rc-TogglableContent about-section collapsed"><div class="content" style="height:65px" aria-hidden="true"><div class="content-inner"><p>The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.</p><p aria-hidden="true">You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.</p></div></div></div></div></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Strategies</div><span class=" css-o5tswl" aria-hidden="true">Marketing Strategies</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Channel</div><span class=" css-o5tswl" aria-hidden="true">Marketing Channel</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-49"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Digital Media and Marketing Strategies","href":"/learn/marketing-plan?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/marketing-plan?specialization=digital-marketing" href="/learn/marketing-plan?specialization=digital-marketing" to="/learn/marketing-plan?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 6: Digital Media and Marketing Strategies" data-e2e="sdp-course-list-link">Digital Media and Marketing Strategies</a></h3><div class="css-3odziz"><span>Course 6</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>19 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.6 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-50"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>3,110 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Digital Media and Marketing Strategies" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-51" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-49-accordion-header" id="cds-react-aria-49-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><div class="css-10jtpc0"><div class="rc-TogglableContent about-section collapsed"><div class="content" style="height:65px" aria-hidden="true"><div class="content-inner"><p>The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.</p><p aria-hidden="true">You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.</p></div></div></div></div></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Analytics</div><span class=" css-o5tswl" aria-hidden="true">Analytics</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Analytics</div><span class=" css-o5tswl" aria-hidden="true">Marketing Analytics</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Marketing Performance</div><span class=" css-o5tswl" aria-hidden="true">Marketing Performance</span></span></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-AccordionGroup-itemSpacing" data-testid="accordion-item"><div class="css-1pe5kh6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-52"><div class="css-3glzp7"><div class="css-2ja1qv"><div class="css-yllq6p"><div class="css-zwlk01"><h3 class="cds-7 css-1pxm1ir cds-9"><a data-click-key="unified_description_page.consumer_specialization_page.click.sdp_course_list_link" data-click-value="{"courseName":"Digital Marketing Capstone","href":"/learn/digital-marketing-capstone?specialization=digital-marketing","namespace":{"action":"click","app":"unified_description_page","component":"sdp_course_list_link","page":"consumer_specialization_page"},"s12nSlug":"digital-marketing","schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="sdp_course_list_link" data-track-href="/learn/digital-marketing-capstone?specialization=digital-marketing" href="/learn/digital-marketing-capstone?specialization=digital-marketing" to="/learn/digital-marketing-capstone?specialization=digital-marketing" class="cds-7 cds-1 cds-3 css-1jglcdr cds-30" aria-label="Course 7: Digital Marketing Capstone" data-e2e="sdp-course-list-link">Digital Marketing Capstone</a></h3><div class="css-3odziz"><span>Course 7</span><span aria-hidden="true" class="css-1oocsie">•</span><span><span>13 hours</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class="css-13ciukr"><span class="css-15ld0c5">4.5 <svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="css-1emwiuz" id="cds-react-aria-53"><path d="M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z" fill="currentColor"></path></svg></span><span class="css-1f9ufav">(<span>592 ratings</span>)</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_course_expand" class="cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu" tabindex="0" role="button" aria-expanded="false" aria-label="Course details for Digital Marketing Capstone" type="button"><span class="cds-button-label"><span class="css-k26awr">Course details</span><span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-54" class="css-19e2cig"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z" fill="currentColor"></path></svg></span></span></button></div><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-52-accordion-header" id="cds-react-aria-52-accordion-panel" role="region"><div class="css-yam6t"><div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">What you'll learn</h4></div><div class="css-10jtpc0"><div class="rc-TogglableContent about-section collapsed"><div class="content" style="height:65px" aria-hidden="true"><div class="content-inner"><p>This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.</p><p aria-hidden="true">This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.</p></div></div></div></div></div><div class="css-15ko5n9"><div class="css-5a2hyw"><h4 class=" css-6ecy9b">Skills you'll gain</h4></div><div class="css-135c2uu"><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Brand Communication</div><span class=" css-o5tswl" aria-hidden="true">Brand Communication</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Social Media</div><span class=" css-o5tswl" aria-hidden="true">Social Media</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Content Marketing</div><span class=" css-o5tswl" aria-hidden="true">Content Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: Digital Marketing</div><span class=" css-o5tswl" aria-hidden="true">Digital Marketing</span></span><span class="cds-tag-category cds-tag-primary cds-tag-default css-o4odzz" data-testid="tag-root"><div data-testid="visually-hidden" class="css-1whdyhf">Category: search marketing</div><span class=" css-o5tswl" aria-hidden="true">search marketing</span></span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-113 cds-126"><div class="css-pas860"><div class="css-132y21x"><div class="css-xs8kz1"><h3 class="cds-7 cds-Typography-base css-h1jogs cds-9"><span>Instructors</span></h3></div><div class="css-1f454bp"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Vishal Sachdev"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/vishalsachdev","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/vishalsachdev" href="/instructor/vishalsachdev" to="/instructor/vishalsachdev" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Vishal Sachdev</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>51,348 learners</span></span></div></div></div></div><div class="css-1f454bp"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Mike Yao"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/mikeyao","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/mikeyao" href="/instructor/mikeyao" to="/instructor/mikeyao" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Mike Yao</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>5 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>181,076 learners</span></span></div></div></div></div><div class="css-1f454bp"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Steve Raquel"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/~66856976","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/~66856976" href="/instructor/~66856976" to="/instructor/~66856976" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Steve Raquel</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>625,410 learners</span></span></div></div></div></div><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_instructors_more" class="cds-149 cds-button-disableElevation cds-button-ghost css-i5kwq2" tabindex="0" role="button" type="button"><span class="cds-button-label">View all 6 instructors</span></button><div role="presentation" dir="ltr" id="cds-react-aria-55" class="css-bhx7nn" style="position:fixed;z-index:10000;right:0;bottom:0;top:0;left:0;visibility:hidden"><div class="cds-163 cds-Modal-backdrop" aria-hidden="true" style="opacity:0;visibility:hidden"></div><div tabindex="0" data-test="sentinelStart"></div><div class="cds-Modal-container" style="opacity:0;visibility:hidden"><div data-focus-lock-disabled="disabled"><div aria-modal="true" aria-describedby="dialog-content-a40fd557-7756-40d4-f3e0-11f4ea87eb8a" aria-labelledby="cds-react-aria-55-headingGroup" class="cds-Dialog-dialog" role="dialog"><div class="css-1lqbpgq"><button class="cds-149 cds-button-disableElevation cds-button-ghost css-1s96oj" tabindex="0" type="button"><span class="cds-button-label">Close<span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" id="cds-react-aria-56" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.585 14.353l-11.94-12 .71-.706 11.94 12-.71.706z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.344 2.353l-11.99 12-.708-.706 11.99-12 .708.706z" fill="currentColor"></path></svg></span></span></button></div><div data-testid="scroll-container" class="css-k0ld8m"><div id="cds-react-aria-55-headingGroup" class="css-1xq57z9"><h2 class=" css-tlf8h5">Instructors</h2></div><div id="dialog-content-a40fd557-7756-40d4-f3e0-11f4ea87eb8a" class="css-11krhap"><div class="cds-45 css-0 cds-46"><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/c8/96cb606b8b11e5bd46e11bfd0f8c8c/vishal_picture.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Vishal Sachdev"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/vishalsachdev","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/vishalsachdev" href="/instructor/vishalsachdev" to="/instructor/vishalsachdev" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Vishal Sachdev</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>51,348 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d3/b3d720666811e7a3a2418f414130f7/_DSC2072.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Mike Yao"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/mikeyao","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/mikeyao" href="/instructor/mikeyao" to="/instructor/mikeyao" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Mike Yao</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>5 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>181,076 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/00/af437e05b64445905399624cfda4ca/sraquel-1-.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Steve Raquel"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/~66856976","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/~66856976" href="/instructor/~66856976" to="/instructor/~66856976" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Steve Raquel</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>625,410 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/63/3d099555dd4438ae301b8c7de2d9ab/peacock-200.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Marisa Peacock"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/~86245017","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/~86245017" href="/instructor/~86245017" to="/instructor/~86245017" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Marisa Peacock</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>2 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>139,703 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/4c/f9c570ad4b11e8a482c512b0d8c1c8/KEVINHARTMAN_PROFILE.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Kevin Hartman"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/kevinhartman","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/kevinhartman" href="/instructor/kevinhartman" to="/instructor/kevinhartman" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Kevin Hartman</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>5 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>230,274 learners</span></span></div></div></div></div><div class="cds-45 css-1gjys39 cds-47 cds-grid-item cds-92 cds-114"><div class="css-1oiads2"><div class="css-1f95hav"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=2&w=75&h=75&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6d/6c8b1053ba11e49b9ba916b58830db/photo.jpg?auto=format%2Ccompress&dpr=3&w=75&h=75&fit=crop 3x" class="css-1hhx4js" style="max-width:75px;max-height:75px" alt="Aric Rindfleisch"/></div><div><div><a data-click-key="unified_description_page.consumer_specialization_page.click.hero_instructor" data-click-value="{"href":"/instructor/aricrindfleisch","namespace":{"action":"click","app":"unified_description_page","component":"hero_instructor","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="hero_instructor" data-track-href="/instructor/aricrindfleisch" href="/instructor/aricrindfleisch" to="/instructor/aricrindfleisch" class="cds-7 cds-1 cds-3 css-1yholzq cds-30"><span class=" css-6ecy9b">Aric Rindfleisch</span></a></div><div class=" css-kimdhf">University of Illinois Urbana-Champaign</div><div class="css-1dd751w"><span class=" css-kimdhf"><span>10 Courses</span></span><span aria-hidden="true" class="css-1oocsie">•</span><span class=" css-kimdhf"><span>690,675 learners</span></span></div></div></div></div></div></div><div class="css-1hllf5q"><button class="cds-149 cds-button-disableElevation cds-button-primary css-1aoqo4t" tabindex="0" type="button"><span class="cds-button-label">OK</span></button></div></div></div></div></div><div tabindex="0" data-test="sentinelEnd"></div></div></div><div class="css-132y21x"><div class="css-xs8kz1"><h3 class="cds-7 cds-Typography-base css-h1jogs cds-9">Offered by</h3></div><div class="css-1f454bp"><div class="css-1qp74jq"><div class="css-92f171"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=1&w=38&h=38&fit=fill" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=2&w=38&h=38&fit=fill 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=3&w=38&h=38&fit=fill 3x" style="max-width:38px;max-height:38px" alt=""/></div><div class="css-15g7tpu"><a data-click-key="unified_description_page.consumer_specialization_page.click.partner" data-click-value="{"href":"/partners/illinois","namespace":{"action":"click","app":"unified_description_page","component":"partner","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="partner" data-track-href="/partners/illinois" href="/partners/illinois" to="/partners/illinois" class="cds-7 cds-1 cds-3 css-1stvmzy cds-30"><span class=" css-6ecy9b">University of Illinois Urbana-Champaign</span></a><button data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="syllabus_partner_more" class="cds-149 cds-button-disableElevation cds-button-ghost css-ellzee" tabindex="0" role="button" aria-label="Learn more about University of Illinois Urbana-Champaign" type="button"><span class="cds-button-label">Learn more</span></button></div><div role="presentation" dir="ltr" id="cds-react-aria-57" class="css-bhx7nn" style="position:fixed;z-index:10000;right:0;bottom:0;top:0;left:0;visibility:hidden"><div class="cds-163 cds-Modal-backdrop" aria-hidden="true" style="opacity:0;visibility:hidden"></div><div tabindex="0" data-test="sentinelStart"></div><div class="cds-Modal-container" style="opacity:0;visibility:hidden"><div data-focus-lock-disabled="disabled"><div aria-modal="true" aria-describedby="dialog-content-943dcb12-4028-4312-b4e8-4b3d20a0e331" aria-labelledby="cds-react-aria-57-headingGroup" class="cds-Dialog-dialog" role="dialog"><div class="css-1lqbpgq"><button class="cds-149 cds-button-disableElevation cds-button-ghost css-1s96oj" tabindex="0" type="button"><span class="cds-button-label">Close<span class="cds-button-endIcon"><svg aria-hidden="true" fill="none" focusable="false" height="16" viewBox="0 0 16 16" width="16" id="cds-react-aria-58" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.585 14.353l-11.94-12 .71-.706 11.94 12-.71.706z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.344 2.353l-11.99 12-.708-.706 11.99-12 .708.706z" fill="currentColor"></path></svg></span></span></button></div><div data-testid="scroll-container" class="css-k0ld8m"><div id="cds-react-aria-57-headingGroup" class="css-1xq57z9"><h2 class=" css-tlf8h5">Offered by</h2></div><div id="dialog-content-943dcb12-4028-4312-b4e8-4b3d20a0e331" class="css-11krhap"><div class="css-jbr8cm"><div class="css-10gtjds"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=1&w=88&h=88&fit=fill" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=2&w=88&h=88&fit=fill 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d8/42cdc0ab2011e8b910bdf80bed9f6c/CenterILblock-ISQUAREOrangeBackgrnd.png?auto=format%2Ccompress&dpr=3&w=88&h=88&fit=fill 3x" style="max-width:88px;max-height:88px" alt=""/></div><div class="css-14f7f6h"><a data-click-key="unified_description_page.consumer_specialization_page.click.partner" data-click-value="{"href":"/partners/illinois","namespace":{"action":"click","app":"unified_description_page","component":"partner","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="partner" data-track-href="/partners/illinois" href="/partners/illinois" to="/partners/illinois" class="cds-7 cds-1 cds-3 css-1stvmzy cds-30"><span class="cds-7 cds-Typography-base css-bbd009 cds-9">University of Illinois Urbana-Champaign</span></a><p class=" css-4s48ix">The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. </p></div></div></div><div class="css-1hllf5q"><button class="cds-149 cds-button-disableElevation cds-button-primary css-1aoqo4t" tabindex="0" type="button"><span class="cds-button-label">OK</span></button></div></div></div></div></div><div tabindex="0" data-test="sentinelEnd"></div></div></div></div></div></div></div></div></div></div></div><div id="testimonials" class="css-1cps6el"><div><div data-testid="" id="" class="css-box8pc"></div><div class="css-1lzurvc"><div class="cds-37 css-1l2e5pk cds-38 cds-43" data-testid="block_layout"><div class="cds-45 css-1kspkkz cds-46 cds-55 cds-63"><div class="cds-45 css-1qech6y cds-47 cds-grid-item cds-92"><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="user_testimonial" role="presentation"><h2 class="css-n19tcz">Why people choose Coursera for their career</h2><div class="cds-45 css-osw4ea cds-46"><div class="cds-45 css-0 cds-47 cds-grid-item cds-111"><div class="css-1el78bw"><div class="css-zy587f"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=2&w=64&h=64&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=3&w=64&h=64&fit=crop 3x" class="css-1080lsv" style="max-width:64px;max-height:64px" alt=""/><div><div class=" css-6ecy9b">Felipe M.</div><div class=" css-1ena9as">Learner since 2018</div></div></div><div class=" css-1ena9as"><span>"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."</span></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-111"><div class="css-1el78bw"><div class="css-zy587f"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=2&w=64&h=64&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=3&w=64&h=64&fit=crop 3x" class="css-1080lsv" style="max-width:64px;max-height:64px" alt=""/><div><div class=" css-6ecy9b">Jennifer J.</div><div class=" css-1ena9as">Learner since 2020</div></div></div><div class=" css-1ena9as"><span>"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."</span></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-111"><div class="css-1el78bw"><div class="css-zy587f"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=2&w=64&h=64&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=3&w=64&h=64&fit=crop 3x" class="css-1080lsv" style="max-width:64px;max-height:64px" alt=""/><div><div class=" css-6ecy9b">Larry W.</div><div class=" css-1ena9as">Learner since 2021</div></div></div><div class=" css-1ena9as"><span>"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."</span></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-111"><div class="css-1el78bw"><div class="css-zy587f"><img src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop" srcSet="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=2&w=64&h=64&fit=crop 2x, https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=3&w=64&h=64&fit=crop 3x" class="css-1080lsv" style="max-width:64px;max-height:64px" alt=""/><div><div class=" css-6ecy9b">Chaitanya A.</div></div></div><div class=" css-1ena9as"><span>"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."</span></div></div></div></div></div></div></div><div class="cds-45 css-d7c5ti cds-47 cds-grid-item cds-92"></div></div></div></div></div></div><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="articles_unified_description_page_recs" role="presentation"><div class="css-1cps6el"><div><div class="cds-37 css-1cxrrkn cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-w5mz8a cds-46 cds-47 cds-grid-item cds-92"><div class="cds-45 css-0 cds-47 cds-grid-item cds-92"><h2 class="css-zhg7cd">New to Marketing? Start here.</h2></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-80"><div data-testid="card-placeholder" class="css-12svhik"><div style="padding:0px" class="css-1i2pap6"><div class="css-1rj417c"><p class="css-1irzsv6"></p></div><div><p class="css-3wcf6q"></p><p class="css-1p8hoz4"></p></div></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-80"><div data-testid="card-placeholder" class="css-12svhik"><div style="padding:0px" class="css-1i2pap6"><div class="css-1rj417c"><p class="css-1irzsv6"></p></div><div><p class="css-3wcf6q"></p><p class="css-1p8hoz4"></p></div></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-80"><div data-testid="card-placeholder" class="css-12svhik"><div style="padding:0px" class="css-1i2pap6"><div class="css-1rj417c"><p class="css-1irzsv6"></p></div><div><p class="css-3wcf6q"></p><p class="css-1p8hoz4"></p></div></div></div></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-80"><div data-testid="card-placeholder" class="css-12svhik"><div style="padding:0px" class="css-1i2pap6"><div class="css-1rj417c"><p class="css-1irzsv6"></p></div><div><p class="css-3wcf6q"></p><p class="css-1p8hoz4"></p></div></div></div></div></div></div></div></div></div></div></div><div><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="upsell_module" role="presentation"><div class="css-1cps6el"><div><div class="cds-37 css-1h6rn6l cds-38 cds-43"><div class="cds-45 css-1kspkkz cds-46"><div class="cds-45 css-1i551o5 cds-47 cds-grid-item cds-92 cds-112"><div class="css-petysq"><div class="css-1211j4r"><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div><div class="css-pqnm3o"><div class="css-zjgjcp"><img alt="Placeholder" src="https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120" class="css-3gbnhs"/><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div></div><div class="css-mn8oa"><h2 class="cds-7 cds-Typography-base css-bbd009 cds-9">Open new doors with Coursera Plus</h2></div><div class="css-pejm4f"><p class=" css-kimdhf">Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription</p></div><div class="css-0"><a data-click-key="unified_description_page.consumer_specialization_page.click.upsell_cta_courseraplus" data-click-value="{"href":"/courseraplus","namespace":{"action":"click","app":"unified_description_page","component":"upsell_cta_courseraplus","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="upsell_cta_courseraplus" data-track-href="/courseraplus" href="/courseraplus" to="/courseraplus" class="cds-7 cds-1 cds-3 css-1xlg85r cds-30" aria-label="Learn more about Coursera Plus">Learn more<span class="css-3mda7n"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-59" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M16.793 9.5L9.646 2.354l.708-.708L18.707 10l-8.353 8.354-.708-.707 7.147-7.147H2v-1h14.793z" fill="currentColor"></path></svg></span></a></div></div></div><div class="cds-45 css-1i551o5 cds-47 cds-grid-item cds-92 cds-112"><div class="css-petysq"><div class="css-ywjy7f"><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div><div class="css-xvkb5i"><h2 class="cds-7 cds-Typography-base css-1oqze1z cds-9">Advance your career with an online degree</h2></div><div class="css-pejm4f"><p class=" css-4iw9bi">Earn a degree from world-class universities - 100% online</p></div><div class="css-0"><a data-click-key="unified_description_page.consumer_specialization_page.click.upsell_cta_degrees" data-click-value="{"href":"/degrees","namespace":{"action":"click","app":"unified_description_page","component":"upsell_cta_degrees","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="upsell_cta_degrees" data-track-href="/degrees" href="/degrees" to="/degrees" class="cds-7 cds-1 cds-3 css-1wkncfe cds-30">Explore degrees<span class="css-3mda7n"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-60" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M16.793 9.5L9.646 2.354l.708-.708L18.707 10l-8.353 8.354-.708-.707 7.147-7.147H2v-1h14.793z" fill="currentColor"></path></svg></span></a></div></div></div><div class="cds-45 css-1i551o5 cds-47 cds-grid-item cds-92 cds-112"><div class="css-petysq"><div class="css-1211j4r"><div class="lazyload-wrapper"><div class="lazyload-placeholder"></div></div></div><div class="css-xvkb5i"><h2 class="cds-7 cds-Typography-base css-bbd009 cds-9">Join over 3,400 global companies that choose Coursera for Business</h2></div><div class="css-pejm4f"><p class=" css-kimdhf">Upskill your employees to excel in the digital economy</p></div><div class="css-0"><a data-click-key="unified_description_page.consumer_specialization_page.click.upsell_cta_enterprise" data-click-value="{"href":"/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-upsell-card&utm_term=out","namespace":{"action":"click","app":"unified_description_page","component":"upsell_cta_enterprise","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="upsell_cta_enterprise" data-track-href="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-upsell-card&utm_term=out" href="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-upsell-card&utm_term=out" to="/business?utm_medium=coursera&utm_source=xdp&utm_campaign=website&utm_content=c4b-xdp-upsell-card&utm_term=out" class="cds-7 cds-1 cds-3 css-1nwoanv cds-30" aria-label="Learn more about Coursera for Business">Learn more<span class="css-3mda7n"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" id="cds-react-aria-61" class="css-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M16.793 9.5L9.646 2.354l.708-.708L18.707 10l-8.353 8.354-.708-.707 7.147-7.147H2v-1h14.793z" fill="currentColor"></path></svg></span></a></div></div></div></div></div></div></div></div></div><div class="css-1cps6el"><div><div data-testid="" id="" class="css-box8pc"></div><div class="css-1lzurvc"><div class="cds-37 css-1l2e5pk cds-38 cds-43" data-testid="block_layout"><div class="cds-45 css-1kspkkz cds-46 cds-55 cds-63"><div class="cds-45 css-1qech6y cds-47 cds-grid-item cds-92"><div class="cds-45 css-osw4ea cds-46"><div class="cds-45 css-y8w9av cds-47 cds-grid-item cds-92"><h2 class="cds-7 cds-Typography-base css-bbd009 cds-9">Frequently asked questions</h2></div><div class="cds-45 css-0 cds-47 cds-grid-item cds-92 cds-116"><div class="css-13lf5kh"><div class="css-al6vf6"><div class="" data-testid="accordion-item"><div id="cds-react-aria-62" class="css-14b3dfn"><div data-testid="visually-hidden" aria-live="polite" id="cds-react-aria-62-expanded-descriptor" tabindex="-1" class="css-1whdyhf"></div><div aria-label="Collapsed" class="cds-ShowMoreList-listContainer" id="cds-react-aria-62-listContainer" role="list"><div aria-posinset="1" aria-setsize="13" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-63"><h3 aria-controls="cds-react-aria-63-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-63-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-64"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Do I have to take the courses in this Specialization in a specific order?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-63-accordion-header" id="cds-react-aria-63-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-posinset="2" aria-setsize="13" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-65"><h3 aria-controls="cds-react-aria-65-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-65-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-66"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">I’m interested and have more questions about the iMBA. Where do I go for more information?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-65-accordion-header" id="cds-react-aria-65-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Please find more information at the </span></span><span><a target="_blank" href="https://www.coursera.org/course/imba" class="css-o9h0g5" tabindex="0"><span><span>Coursera iMBA page</span></span><svg aria-labelledby="cds-react-aria-67-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-67"><title id="cds-react-aria-67-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span> and the </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="http://onlinemba.illinois.edu" class="css-o9h0g5" tabindex="0"><span><span>University of Illinois iMBA page</span></span><svg aria-labelledby="cds-react-aria-68-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-68"><title id="cds-react-aria-68-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span>, or email your questions to onlineMBA@illinois.edu.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-posinset="3" aria-setsize="13" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-69"><h3 aria-controls="cds-react-aria-69-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-69-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-70"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Will I earn university credit for completing the Specialization?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-69-accordion-header" id="cds-react-aria-69-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="cds-187 cds-ShowMoreList-collapseContainer cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-hidden="true" aria-posinset="4" aria-setsize="13" class="cds-ShowMoreList-firstExpandedItem" role="listitem" tabindex="-1"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-71"><h3 aria-controls="cds-react-aria-71-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-71-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-72"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">How long does it take to complete the Specialization?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-71-accordion-header" id="cds-react-aria-71-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months. </span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="5" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-73"><h3 aria-controls="cds-react-aria-73-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-73-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-74"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">What background knowledge is necessary?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-73-accordion-header" id="cds-react-aria-73-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>No background knowledge is necessary for this Specialization.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="6" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-75"><h3 aria-controls="cds-react-aria-75-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-75-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-76"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">What will I be able to do upon completing the Specialization?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-75-accordion-header" id="cds-react-aria-75-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>You will be able to understand the motivations behind data collection and analysis methods used by marketing professionals. </span></span></p><p><span><span>You will understand frameworks and approaches to measuring consumers’ digital actions. </span></span></p><p><span><span> You will also be able to learn to evaluate, choose appropriate web analytics tools and techniques and earn familiarity with the unique measurement opportunities and challenges presented by New Media</span></span></p><p><span><span> </span></span></p><p><span><span></span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="7" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-77"><h3 aria-controls="cds-react-aria-77-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-77-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-78"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">How often is each course in the Specialization offered?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-77-accordion-header" id="cds-react-aria-77-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="8" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-79"><h3 aria-controls="cds-react-aria-79-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-79-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-80"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Can I take the course for free?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-79-accordion-header" id="cds-react-aria-79-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="9" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-81"><h3 aria-controls="cds-react-aria-81-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-81-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-82"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Is this course really 100% online? Do I need to attend any classes in person?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-81-accordion-header" id="cds-react-aria-81-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="10" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-83"><h3 aria-controls="cds-react-aria-83-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-83-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-84"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-83-accordion-header" id="cds-react-aria-83-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="11" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-85"><h3 aria-controls="cds-react-aria-85-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-85-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-86"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">What is the refund policy?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-85-accordion-header" id="cds-react-aria-85-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. </span></span><span><a target="_blank" rel="noopener nofollow noreferrer" href="https://learner.coursera.help/hc/en-us/articles/208280266-Refund-policies" class="css-o9h0g5" tabindex="0"><span><span>See our full refund policy</span></span><svg aria-labelledby="cds-react-aria-87-title" fill="none" focusable="false" height="16" role="img" viewBox="0 0 16 16" width="16" class="css-1fxlwhd" id="cds-react-aria-87"><title id="cds-react-aria-87-title">Opens in a new tab</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M6.646 8.646l7-7 .708.708-7 7-.708-.708z" fill="currentColor"></path></svg></a></span><span><span>.</span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div aria-hidden="true" aria-posinset="12" aria-setsize="13" class="" role="listitem"><div data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="faq_accordion" class="css-d101lu" role="presentation"><div class="css-fgk7n6"><div class="cds-AccordionRoot-focusContainer"><div class="cds-AccordionRoot-container cds-AccordionRoot-silent" id="cds-react-aria-88"><h3 aria-controls="cds-react-aria-88-accordion-panel" class="css-2i5uql"><button class="cds-149 cds-AccordionHeader-button css-1wk81cj" tabindex="0" type="button" aria-expanded="false" id="cds-react-aria-88-accordion-header"><svg aria-hidden="true" fill="none" focusable="false" height="20" viewBox="0 0 20 20" width="20" class="cds-AccordionHeader-chevron css-0" id="cds-react-aria-89"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.293 10L5.646 1.354l.708-.708L15.707 10l-9.353 9.354-.708-.707L14.293 10z" fill="currentColor"></path></svg><div class="cds-AccordionHeader-content"><div class="cds-AccordionHeader-labelGroup"><span class=" css-6ecy9b">Can I just enroll in a single course?</span></div></div></button></h3><div class="cds-187 cds-189" style="min-height:0px"><div class="cds-190"><div class="cds-191"><div aria-labelledby="cds-react-aria-88-accordion-header" id="cds-react-aria-88-accordion-panel" role="region"><div class="css-gvhm8"><div class="css-i3hxxx"><div class="rc-CML" dir="auto"><div data-testid="cml-viewer" class="css-1474zrz"><p><span><span>Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. 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to="https://www.coursera.org/learn/machine-learning" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~3af625787e3ad57e778058991910793f">DLAI Supervised Machine Learning: Regression and Classification</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/learn/prompt-engineering","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/learn/prompt-engineering" href="https://www.coursera.org/learn/prompt-engineering" to="https://www.coursera.org/learn/prompt-engineering" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~2dbcc40bb697c70308ffa06620ca40dc">Vanderbilt Prompt Engineering for ChatGPT Course</a></li></ul></div><div class="cds-45 rc-SubFooterSection lohp-rebrand css-0 cds-47 cds-grid-item cds-97"><p class="rc-SubFooterSection__header lohp-rebrand css-6ecy9b">Popular Career Certificates</p><ul class="rc-SubFooterSection__content-column-links" role="list"><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/adobe-content-creator","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/adobe-content-creator" href="https://www.coursera.org/professional-certificates/adobe-content-creator" to="https://www.coursera.org/professional-certificates/adobe-content-creator" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~6c5bc327237855144fa4f30a34b19a4a">Adobe Content Creator Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-cybersecurity","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-cybersecurity" href="https://www.coursera.org/professional-certificates/google-cybersecurity" to="https://www.coursera.org/professional-certificates/google-cybersecurity" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~2286d72338df5453d0c18c780dec50b9">Google Cybersecurity Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-data-analytics","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-data-analytics" href="https://www.coursera.org/professional-certificates/google-data-analytics" to="https://www.coursera.org/professional-certificates/google-data-analytics" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~092a9fd8c047283edc351b6cbd181385">Google Data Analytics Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce" href="https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce" to="https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~8e8928efd59c8906788f4248b2cb7136">Google Digital Marketing Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-it-support","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-it-support" href="https://www.coursera.org/professional-certificates/google-it-support" to="https://www.coursera.org/professional-certificates/google-it-support" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~2aae8aa70a8eb5db87cf82469b146ead">Google IT Support Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-project-management","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-project-management" href="https://www.coursera.org/professional-certificates/google-project-management" to="https://www.coursera.org/professional-certificates/google-project-management" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~4bddba7141bbb4f82ac4ebe0b329fcc8">Google Project Management Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/google-ux-design","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/google-ux-design" href="https://www.coursera.org/professional-certificates/google-ux-design" to="https://www.coursera.org/professional-certificates/google-ux-design" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~ba4c7395feeb48a8e8b933851baabf12">Google UX Design Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/ibm-data-science","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/ibm-data-science" href="https://www.coursera.org/professional-certificates/ibm-data-science" to="https://www.coursera.org/professional-certificates/ibm-data-science" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~54174316ca9561a1dcf67923c1d0d1c2">IBM Data Science Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/meta-front-end-developer","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/meta-front-end-developer" href="https://www.coursera.org/professional-certificates/meta-front-end-developer" to="https://www.coursera.org/professional-certificates/meta-front-end-developer" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~7e74d72370e238b0a736d48a8bdf7bc7">Meta Front-End Developer Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates/microsoft-power-bi-data-analyst","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates/microsoft-power-bi-data-analyst" href="https://www.coursera.org/professional-certificates/microsoft-power-bi-data-analyst" to="https://www.coursera.org/professional-certificates/microsoft-power-bi-data-analyst" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~a9d25a63305c3c6bc441ddc9913a4d76">Microsoft Power BI Data Analyst Professional Certificate</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/professional-certificates","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/professional-certificates" href="https://www.coursera.org/professional-certificates" to="https://www.coursera.org/professional-certificates" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~c679804add4c0321dae26ace7eee2957">All Career Certificates</a></li></ul></div><div class="cds-45 rc-SubFooterSection lohp-rebrand css-0 cds-47 cds-grid-item cds-97"><p class="rc-SubFooterSection__header lohp-rebrand css-6ecy9b">Popular Subjects</p><ul class="rc-SubFooterSection__content-column-links" role="list"><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=artificial%20intelligence","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=artificial%20intelligence" href="https://www.coursera.org/courses?query=artificial%20intelligence" to="https://www.coursera.org/courses?query=artificial%20intelligence" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~ee4d12adac04da3aa0d88dd7944b7f06">Artificial Intelligence</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=cybersecurity","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=cybersecurity" href="https://www.coursera.org/courses?query=cybersecurity" to="https://www.coursera.org/courses?query=cybersecurity" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~e1fe414cd0a606f7baa91b4cf44d8e9b">Cybersecurity</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=data+analytics","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=data+analytics" href="https://www.coursera.org/courses?query=data+analytics" to="https://www.coursera.org/courses?query=data+analytics" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~b3b38888e9749ad7b54518309250f431">Data Analytics</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=digital%20marketing","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=digital%20marketing" href="https://www.coursera.org/courses?query=digital%20marketing" to="https://www.coursera.org/courses?query=digital%20marketing" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~fdb6ac901b5e3a4e315510b3a2274bc0">Digital Marketing</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=generative%20ai","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=generative%20ai" href="https://www.coursera.org/courses?query=generative%20ai" to="https://www.coursera.org/courses?query=generative%20ai" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~377a99232ffd1f4e8dd6d53441212a43">Generative AI</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=graphic%20design","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=graphic%20design" href="https://www.coursera.org/courses?query=graphic%20design" to="https://www.coursera.org/courses?query=graphic%20design" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~adabac013a2ded281e98c184c0d5f1a2">Graphic Design</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=machine%20learning&skills=Machine%20Learning","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=machine%20learning&skills=Machine%20Learning" href="https://www.coursera.org/courses?query=machine%20learning&skills=Machine%20Learning" to="https://www.coursera.org/courses?query=machine%20learning&skills=Machine%20Learning" class="rc-SubFooterSection__content-column-link-text" __typename="Seo_ComponentLink" id="ComponentLink~cd88a704ac0e7a4ce1ed592131f16865">Machine Learning</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/courses?query=microsoft%20excel","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/courses?query=microsoft%20excel" href="https://www.coursera.org/courses?query=microsoft%20excel" to="https://www.coursera.org/courses?query=microsoft%20excel" 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data-click-value="{"href":"/campus?utm_campaign=website&utm_content=corp-to-home-footer-for-campus&utm_medium=coursera&utm_source=enterprise","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="/campus?utm_campaign=website&utm_content=corp-to-home-footer-for-campus&utm_medium=coursera&utm_source=enterprise" href="/campus?utm_campaign=website&utm_content=corp-to-home-footer-for-campus&utm_medium=coursera&utm_source=enterprise" to="/campus?utm_campaign=website&utm_content=corp-to-home-footer-for-campus&utm_medium=coursera&utm_source=enterprise" class="rc-SubFooterSection__content-column-link-text">For Campus</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://partnerships.coursera.org/?utm_medium=coursera&utm_source=partnerships&utm_campaign=website&utm_content=corp-to-home-footer-become-a-partner","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://partnerships.coursera.org/?utm_medium=coursera&utm_source=partnerships&utm_campaign=website&utm_content=corp-to-home-footer-become-a-partner" href="https://partnerships.coursera.org/?utm_medium=coursera&utm_source=partnerships&utm_campaign=website&utm_content=corp-to-home-footer-become-a-partner" to="https://partnerships.coursera.org/?utm_medium=coursera&utm_source=partnerships&utm_campaign=website&utm_content=corp-to-home-footer-become-a-partner" class="rc-SubFooterSection__content-column-link-text">Become a Partner</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"/social-impact","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="/social-impact" href="/social-impact" to="/social-impact" class="rc-SubFooterSection__content-column-link-text">Social Impact</a></li><li 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role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" data-click-value="{"href":"https://www.coursera.org/partners","namespace":{"action":"click","app":"unified_description_page","component":"seo_directory_link","page":"consumer_specialization_page"},"schema_type":"FRONTEND"}" data-track="true" data-track-app="unified_description_page" data-track-page="consumer_specialization_page" data-track-action="click" data-track-component="seo_directory_link" data-track-href="https://www.coursera.org/partners" href="https://www.coursera.org/partners" to="https://www.coursera.org/partners" class="rc-SubFooterSection__content-column-link-text">Partners</a></li><li class="rc-SubFooterSection__content-column-link-item lohp-rebrand" role="listitem"><a data-click-key="unified_description_page.consumer_specialization_page.click.seo_directory_link" 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atus\":\"RUNNING\"},{\"namespace\":\"GrowthPremium\",\"idForAllocation\":\"1002591352-1732319049319\",\"experimentId\":\"jDWngM1aEeyRV_VbozKOjQ\",\"variantId\":\"1JLksSuMRCWqLR3Kblgwaw\",\"parameterName\":\"DDPTestimonials\",\"id\":33,\"version\":1,\"value\":\"bottom\",\"status\":\"RUNNING\"},{\"namespace\":\"GrowthPremium\",\"idForAllocation\":\"1002591352-1732319049319\",\"experimentId\":\"_1l9gKCcEey27W8Ze_5_JA\",\"variantId\":\"cz3gkDjpSH6ohTNf5tPOMQ\",\"parameterName\":\"showDegreeDeadline\",\"id\":34,\"version\":1,\"value\":true,\"status\":\"RUNNING\"},{\"namespace\":\"siteMisc\",\"idForAllocation\":\"1002591352-1732319049319\",\"experimentId\":\"Q9gB6LHaEe2RbwohxJoGhw\",\"variantId\":\"W2tex70ZS4qrXse9GduKvg\",\"parameterName\":\"graphqlGatewayQueryLinkOverride\",\"id\":35,\"version\":1,\"value\":{\"EnterpriseCourseProgramQuery\":\"gatewayWrapperGql\",\"MobileHeaderProgramQuery\":\"gatewayWrapperGql\",\"EnterprisePrivateSessionsQuery\":\"gatewayWrapperGql\",\"OpenCourseMembershipsV1Query\":\"gatewayWrapperGql\",\"CourseDataQuery\":\"gatewayWrapperGql\",\"AdminContractDetailsQuery\":\"gatewayWrapperGql\",\"TspCourseRecommendationsQueryLight\":\"gatewayWrapperGql\",\"TargetSkillProfileUserStatesQuery\":\"gatewayWrapperGql\",\"ProgramMembershipsByUserQuery\":\"gatewayWrapperGql\",\"SkillBasedRecommendationsQuery\":\"gatewayWrapperGql\",\"CollectionTableMetadataQuery\":\"gatewayWrapperGql\",\"getUnderlyingProductId\":\"gatewayWrapperGql\",\"TSPQuery\":\"gatewayWrapperGql\",\"UserProductTransaction\":\"gatewayWrapperGql\",\"CourseAutoenrollmentModalQuery\":\"gatewayWrapperGql\",\"CredentialTrackQuery\":\"gatewayWrapperGql\",\"CuratedCollectionDetailsQuery\":\"gatewayWrapperGql\",\"OrgLandingProgramMembershipsQuery\":\"gatewayWrapperGql\",\"SDPRichEntityQuery\":\"gatewayWrapperGql\",\"AuthoringTeamworkMetadataActivitySetActivitiesQuery\":\"gatewayWrapperGql\",\"AuthoringTeamworkMetadataActivitySetCandidateItemsQuery\":\"gatewayWrapperGql\",\"ProgramLevelRecommendationsQuery\":\"gatewayWrapperGql\",\"TeamEditViewQuery\":\"gatewayWrapperGql\",\"AuthoringTeamworkMetadataQuery\":\"gatewayWrapperGql\",\"ProgramDraftQuery\":\"gatewayWrapperGql\",\"MegaMenuQuery\":\"gatewayWrapperGql\",\"AuthoringTeamworkMetadataActivitySetQuery\":\"gatewayWrapperGql\",\"PublicPromotionInfoProductCollectionFinder\":\"gatewayWrapperGql\",\"CourseBuilderCourseRating\":\"gatewayWrapperGql\",\"ProgramsAndRostersByProgramsQuery\":\"gatewayWrapperGql\",\"GetAllProgramCurriculumContentsQuery\":\"gatewayWrapperGql\",\"GetAllContractsForOrgQuery\":\"gatewayWrapperGql\",\"S12nCoursesByIdQuery\":\"gatewayWrapperGql\",\"enterprisePaymentWalletQuery\":\"gatewayWrapperGql\",\"MegaMenuSkillDataQuery\":\"gatewayWrapperGql\",\"TSPCollectionListQuery\":\"gatewayWrapperGql\",\"ProductsOwnedById\":\"gatewayWrapperGql\",\"ProductQuery\":\"gatewayWrapperGql\",\"ProductItemDetails\":\"gatewayWrapperGql\",\"EnterpriseProgramSessionAssociationsQuery\":\"gatewayWrapperGql\",\"AuthoringTeamworkScopeIdByNonHighEngagementGroupQuery\":\"gatewayWrapperGql\",\"orgMembershipQuery\":\"gatewayWrapperGql\",\"UpdateAuthoringTeamworkMetadataActivitySetQuery\":\"gatewayWrapperGql\",\"PersonalizationSessionsV2AuthoringEligibilityCheckQuery\":\"gatewayWrapperGql\",\"HasProgramSummaryQuery\":\"gatewayWrapperGql\",\"StaffSessionsVgatewayWrapperGqlAuthoringEligibilityCheckQuery\":\"gatewayWrapperGql\",\"UnifiedEnterpriseOnDemandSpecialziationsMembershipsQuery\":\"gatewayWrapperGql\",\"getCourseBySlug\":\"gatewayWrapperGql\",\"EnterpriseTargetSkillProfileQuery\":\"gatewayWrapperGql\",\"GetAllProgramDraftStatusesQuery\":\"gatewayWrapperGql\",\"RelatedCoursesQuery\":\"gatewayWrapperGql\",\"TeamworkLearnerTeamsVgatewayWrapperGqlQuery\":\"gatewayWrapperGql\",\"FindByPromoCodeQuery\":\"gatewayWrapperGql\",\"S12nNamesByIds\":\"gatewayWrapperGql\",\"getCourseTotals\":\"gatewayWrapperGql\",\"PeerSessionsVgatewayWrapperGqlAuthoringEligibilityCheckQuery\":\"gatewayWrapperGql\",\"CurriculumSummariesDataLoaderQuery\":\"gatewayWrapperGql\",\"ProgramCurriculumDomainsQuery\":\"gatewayWrapperGql\",\"PaymentsProductSkuQuery\":\"gatewayWrapperGql\",\"MegaMenuDataQuery\":\"gatewayWrapperGql\",\"SgatewayWrapperGqlnMetadataForSgatewayWrapperGqlnRecommendations\":\"gatewayWrapperGql\",\"PurchaseCredentialTrackQuery\":\"gatewayWrapperGql\",\"VideoCoursesQuery\":\"gatewayWrapperGql\",\"ProgramShellContractQuery\":\"gatewayWrapperGql\",\"AllCourseReviews\":\"gatewayWrapperGql\",\"DirectoryDomainsAndSubdomainsQuery\":\"gatewayWrapperGql\",\"LinkedCoursesQuery\":\"gatewayWrapperGql\",\"TaxEstimatesQuery\":\"gatewayWrapperGql\",\"ProgramProductMetadataGetQuery\":\"gatewayWrapperGql\",\"getS12nModalData\":\"gatewayWrapperGql\",\"VLPCourseMaterialsQuery\":\"gatewayWrapperGql\",\"AdminPagePermissionQuery\":\"gatewayWrapperGql\",\"ThirdPartyOrgMultiGetQuery\":\"gatewayWrapperGql\",\"CommonProgramProductMetadataMultiGetQuery\":\"gatewayWrapperGql\",\"ProductsContainerCourseQuery\":\"gatewayWrapperGql\",\"P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if (injectedString.search('EPIC_SITE_HOME_PLACEHOLDER') >= 0) { return {}; } var epicResponse = injectedString && injectedString !== undefined ? JSON.parse(injectedString) : {}; return epicResponse.elements || {}; })(); /* globals coursera */ /* eslint-disable quotes */ coursera.user = (function() { var userJson = "{}"; try { return JSON.parse(userJson); } catch (e) { return {}; } })(); /* globals coursera*/ // Defines a named AMD module containing the course ID coursera.courseId = (function() { return '{{ ONDEMAND_COURSE_ID_PLACEHOLDER }}'; })(); </script></body></html>