News and Announcements | Red Cross Blood

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</a></button> </div> <div class="rcb-dropdown rcb-dropdown-wide"> <div class="rcb-nav-item-gradient-shadow"></div> <div class="rcb-secondary-nav-container"> <nav class="rcb-secondary-nav"> <div class="rcb-secondary-header-li open" data-context="sub-header"> Manage My Donations </div> <ul class="rcb-secondary-links-container"> <li class="rcb-secondary-li rcb-secondary-links " data-context="sub-sub-header"> <a data-aa-header-main-nav="schedule_nav" href="/give.html" class="rcb-secondary-a" style="color:">Schedule an Appointment</a> </li> <li class="rcb-secondary-li rcb-secondary-links " data-context="sub-sub-header"> <a data-aa-header-main-nav="manage_appt_nav" href="/give.html/my-account" class="rcb-secondary-a" style="color:">Manage Existing Appointment</a> </li> <li class="rcb-secondary-li rcb-secondary-links " data-context="sub-sub-header"> <a data-aa-header-main-nav="rapidpass_nav" href="/donate-blood/manage-my-donations/rapidpass.html" class="rcb-secondary-a" style="color:">Start 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data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-10 offset-md-1"> <div class="row"> <div class="par-50 col-md-6 section-par two-col-50-50 par-1"> <div class="image"> <div class="image-container image-with-caption dark center" style="padding-top:0px; padding-bottom:0px; max-width:px"> <div class="shadow-box "> <img loading="lazy" src="/content/dam/redcrossblood/news-and-announcements/48610109_groupoinitiative_rcbbannergraphic_plain.png" alt="Empower Group O Care" class=" wide" data-emptytext="Image"/> </div> </div></div> </div> <div class="par-50 col-md-6 section-par two-col-50-50 par-2"> <div class="text parbase"> <div class="rich-text-editor-content" style="padding-top:0px; padding-bottom:10px"> <h5><b>Announcing the Launch of </b><i><b>Empower</b></i><b> Group O Care</b></h5> <p><span style="background-color: transparent;">The Red Cross is thrilled to introduce </span><i style="background-color: transparent;"><b>Empower </b></i><b style="background-color: transparent;">Group O Care</b><span style="background-color: transparent;">, an innovative initiative set to tackle one of the most pressing issues in transfusion medicine today – ensuring a sustainable and reliable supply of O negative Red Blood Cells. As an industry leader with extensive expertise in transfusion medicine, we are championing responsible stewardship practices of both O negative and O positive blood through ongoing educational events and supportive hospital resources, including toolkits and reference documents.</span></p> <p><i style="background-color: transparent;"><b>Empower</b></i><b style="background-color: transparent;"> Group O Care</b><span style="background-color: transparent;"> underscores our collective obligation to act now to ensure life-saving blood products are consistently available to those who need them most. Join us as we work together to better steward this vital blood supply and support improved patient outcomes.</span></p> </div></div> <div class="button parbase"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red medium" href="https://www.redcrossblood.org/biomedical-services/hospital-partner-resource-guide.html#empower-group-o-care"> <span class="contents">Learn more</span> </a> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container background-white top-padding-twenty bottom-padding-twenty medium jump-link-target gutter-twenty " style="background-color: #ffffff" data-jump-link-analytics="jump link not set" data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-10 offset-md-1"> <div class="row"> <div class="par-50 col-md-6 section-par two-col-50-50 par-1"> <div class="image"> <div class="image-container image-with-caption dark center" style="padding-top:0px; padding-bottom:0px; max-width:px"> <div class="shadow-box "> <img loading="lazy" src="/content/dam/redcrossblood/news-and-announcements/Black-History-Month.jpg" alt="A photo collage of prominent African Americans that have dedicated service and leadership within our organization." title="Untitled design - 1" class=" wide" data-emptytext="Image"/> </div> </div></div> </div> <div class="par-50 col-md-6 section-par two-col-50-50 par-2"> <div class="text parbase"> <div class="rich-text-editor-content" style="padding-top:0px; padding-bottom:10px"> <h5><b>The Red Cross Recognizes Black History Month </b></h5> <p>As we celebrate Black History Month, the American Red Cross honors the many contributions African Americans have made to our workforce, including their dedicated service and leadership within our organization. This month, we also highlight the importance of promoting equity in workplaces, healthcare, and lifesaving efforts, like blood donation, while addressing health disparities, such as sickle cell disease. We're proud to have provided over 260,000 sickle cell trait screenings to donors who self-identified as African American, Black, or multiracial—many of whom, over 40% of first-time donors, were unaware of their status. </p> <p><span style="background-color: transparent;">Access the following resources to find out why African American blood donors are critically important and how African American individuals forged American Red Cross legacy. Additionally, hospital partners can log in to SUCCESS<sup>®</sup> and take the on-demand course, Optimizing Strategies for Transfusion in Sickle Cell Disease, to improve care for those living with sickle cell disease. </span></p> </div></div> <div class="button parbase"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red medium" href="https://www.redcross.org/about-us/news-and-events/news/2025/a-movement-of-excellence-black-trailblazers-who-forged-red-cross-legacy.html"> <span class="contents">Learn More: Black Trailblazers at the Red Cross</span> </a> </div></div> <div class="spacer parbase"> <div class="spacer-outer" style="padding-bottom: 2rem;"></div></div> <div class="button parbase"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red medium" 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text"><h5><b>Reimbursement Q & A </b></h5> <p><b>Date:</b> March 13</p> </div> <div class="cta-button"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red small" href="https://arcbiomed.my.site.com/s/learning-activity-detail-standard?ltui__urlRecordId=a1xTO000000v5MLYAY&ltui__urlRedirect=learning-activity-detail-standard"> <span class="contents">SUCCESS® login | March 13</span> </a> </div></div> </div> </div> </div> </div> </div> </div> <div class="par-25 col-lg-3 col-md-6 section-par four-col-25-25-25-25 par-4"> <div class="content-card-with-image"> <div class="content-card-main"> <div class="content vertical dark-on-light "> <div class="row "> <div class="card-info"> <div class="description text"><h5><b>HLA: Platelet Transfusion Support</b></h5> <p><b>Date:</b> March 20</p> </div> <div class="cta-button"> <div class="redcross-button left" data-context="redcross-button"> <a 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section-par three-col-33-33-33 par-1"> <div class="content-card-with-image"> <div class="content-card-main"> <div class="content vertical dark-on-light "> <div class="row "> <div class="card-info"> <div class="description text"><h5><b>AABB Annual Meeting</b></h5> <p><b>Date:</b> October 19-22</p> <p>Join the American Red Cross at the 2024 AABB Annual Meeting in Houston, TX on October 19-22.</p> </div> <div class="cta-button"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red small" href="https://www.aabb.org/annual-meeting"> <span class="contents">AABB Annual Meeting </span> </a> </div></div> </div> </div> </div> </div> </div> </div> <div class="par-33 col-lg-4 col-md-6 section-par three-col-33-33-33 par-2"> <div class="content-card-with-image"> <div class="content-card-main"> <div class="content vertical dark-on-light "> <div class="row "> <div class="card-info"> <div class="description text"><h5><b>Group O Red Cell Awareness and Utilization</b></h5> <p><b>Date:</b> July 18<br /> <b>Time:</b> 1:00 PM - 2:00 PM</p> </div> <div class="cta-button"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red small" href="https://arcbiomed.my.site.com/s/learning-activity-detail-standard?ltui__urlRecordId=a1xTO000000KuPRYA0&ltui__urlRedirect=learning-activity-detail-standard"> <span class="contents">Group O Red Cell Awareness and Utilization Event</span> </a> </div></div> </div> </div> </div> </div> </div> </div> <div class="par-33 col-lg-4 col-md-6 section-par three-col-33-33-33 par-3"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container background-white top-padding-ten medium jump-link-target gutter-twenty " style="background-color: #ffffff" data-jump-link-analytics="jump link not set" data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-10 offset-md-1"> <div class="row"> <div class="par-100 col-12 section-par one-col-100 par-1"> <div class="section_header"> <div class="section-header-container" data-title-heading="h2"> <div class="section-header-description"> <h2 class="section-header-title center large" data-aa-temporary-homepage-section-title="temp home page section title not set">Media Messaging Toolkit</h2> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container background-white narrow jump-link-target gutter-twenty " style="background-color: #ffffff" data-jump-link-analytics="jump link not set" data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-8 offset-md-2"> <div class="row"> <div class="par-100 col-12 section-par one-col-100 par-1"> <div class="text parbase"> <div class="rich-text-editor-content" style="padding-top:10px; padding-bottom:10px"> <p>The American Red Cross welcomes participation of our hospital partners in the recruitment of blood donors, especially in times of critical shortages. For your convenience, we have made available prepared messaging and graphics that can be used to promote the need for blood donations.</p> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container background-white bottom-padding-forty narrow jump-link-target gutter-twenty " style="background-color: #ffffff" data-jump-link-analytics="jump link not set" data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-8 offset-md-2"> <div class="row"> <div class="par-50 col-md-6 section-par two-col-50-50 par-1"> <div class="iconcard parbase"> <div class="icon-card-main padding-container"> <div class="container-flex"> <div class="container-flex icon"> <div class="icon-link"> <a href="#"> <img loading="lazy" class="icon-image" src="/content/dam/redcrossblood/news-and-announcements/tips-tell-others.png.img.png" alt="Grey circle around icon of person holding hands up with chat box next to head."/> </a> </div> </div> <div class="card-title" style="color:"></div> <div class="card-description text"><h5 style="text-align: center;"><b>Blood Supply Messaging Resource Guide</b></h5> <p style="text-align: center;">Inform and engage your staff and community about the need for refueling the blood supply through blood and platelet donations.</p> </div> <div class="card-button icon-link-button"> <div class="redcross-button center" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button white small" href="/content/dam/redcrossblood/hospital-page-documents/November_2024_Online_Guide_Nov_18-Dec_8_(1).docx"> <span class="contents">Download Blood Supply Messaging Resource Guide Template (.docx)</span> </a> </div> </div> </div> </div></div> </div> <div class="par-50 col-md-6 section-par two-col-50-50 par-2"> <div class="iconcard parbase"> <div class="icon-card-main padding-container"> <div class="container-flex"> <div class="container-flex icon"> <div class="icon-link"> <a href="#"> <img loading="lazy" class="icon-image" src="/content/dam/redcrossblood/news-and-announcements/drop_150x150.png.img.png" alt="Grey circle around icon of a blood drop."/> </a> </div> </div> <div class="card-title" style="color:"></div> <div class="card-description text"><h5 style="text-align: center;"><b>Blood Saves Lives: Helping People with Sickle Cell Disease</b></h5> <p style="text-align: center;">Inform and engage your staff and community about the need for diverse donors to help patients battling sickle cell disease.</p> </div> <div class="card-button icon-link-button"> <div class="redcross-button center" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button white small" href="/content/dam/redcrossblood/hospital-page-documents/Sickle_Cell_2024_Online_Guide_09-10.docx"> <span class="contents">Download Sickle Cell Initiative Online Guide Template (.docx)</span> </a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container top-padding-ten bottom-padding-twenty narrow jump-link-target gutter-twenty " style="background-color: #f0f0f0" data-jump-link-analytics="jump link not set" data-region-type="include" data-subsource-type="include"> <div class="box-shadow-container"> <div class="container-fluid main-content"> <div class="row justify-content-center"> <div class="col-md-8 offset-md-2"> <div class="row"> <div class="par-100 col-12 section-par one-col-100 par-1"> <div class="section_header"> <div class="section-header-container" data-title-heading="h2"> <div class="section-header-description"> <h2 class="section-header-title center large" data-aa-temporary-homepage-section-title="temp home page section title not set">PLUS Online</h2> </div> </div></div> <div class="blog-feed"> <div class="blog-feed-wrapper blocks"> <div class="row"> <h2 class="col-12 title">An Educational Resource for Transfusion Medicine </h2> <div class="col-12"> <div> <div class="blog-feed-container"> <div class="blog-feed-row"> <div class="description-container"> <h4 class="blog-title">Biotin-labeled red cell survival in pediatric patients with sickle cell disease who form antibodies of uncertain clinical significance</h4> <p>Patients of all ages with sickle cell disease (SCD) who are frequently transfused develop more auto- and alloantibodies against RBC antigens compared to the general population of transfused patients.[1] [2] In addition, chronically transfused children, compared to those who are infrequently transfused, are over three times more likely to develop warm autoantibodies (WAA),[3] which are […]</p> <a href="https://redcrossplus.blog/2025/02/13/biotin-labeled-red-cell-survival-in-pediatric-patients-with-sickle-cell-disease-who-form-antibodies-of-uncertain-clinical-significance/" class="continue-reading-link">Continue Reading</a> </div> </div> </div> <div class="blog-feed-container"> <div class="blog-feed-row"> <div class="description-container"> <h4 class="blog-title">Safety of hypoxic red blood cell administration in patients with transfusion-dependent hematological malignancies: An interim analysis </h4> <p>Red blood cells are the most transfused product in the world and many patients depend on their accessibility.1 While modern additives have boosted their shelf life from 21 days to 42 days, hypothermic storage causes negative changes to the RBCs over time. This “storage lesion” results in numerous changes including a decrease in glucose, 2,3-diphosphoglycerate […]</p> <a href="https://redcrossplus.blog/2025/01/14/safety-of-hypoxic-red-blood-cell-administration-in-patients-with-transfusion-dependent-hematological-malignancies-an-interim-analysis/" class="continue-reading-link">Continue Reading</a> </div> </div> </div> </div> </div> </div> <div class="cta-button-container"> <div class="redcross-button left" data-context="redcross-button"> <a data-aa-link-button="link button not set" target="_blank" class=" button red small" href="https://redcrossplus.blog/"> <span class="contents">View More Plus Online Blog Posts</span> </a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-control parbase"> <div class="section-control-container column-container background-white top-padding-ten medium jump-link-target gutter-twenty " style="background-color: #ffffff" data-jump-link-analytics="jump link 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