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href="/icons/sprite.svg#menu"></use></svg></button></div></div></div></div></div></header></div><main class="overflow-x-clip relative -mt-[80px] pt-[80px]"><div class="max-w-6xl mx-auto px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><section class="mt-20 pb-5 lg:pb-2"><div class="text-sm font-medium flex items-center gap-2"><a class="text-gray-500 font-normal hover:text-gray-800" href="/blog">Article</a><span class="text-sm text-gray-500 font-normal">/</span><a href="/blog/category/customers"><span class="text-sm font-medium text-gray-800">Customer Interviews </span></a></div></section><h1 class="text-4xl md:leading-tight font-medium text-gray-800">Customer Interview Series: PQLs with Sydney Lawson</h1><div class="mt-4 mb-3 flex items-center text-base"><div class="my-2 flex items-center gap-2 text-sm"><div class="hidden sm:flex items-center gap-2"><div class="flex-shrink-0 group block"><div class="flex items-center"><div class="flex gap-1"><div class="border border-gray-300 rounded-full overflow-hidden"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="block size-8" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div></div><div class="ml-3 text-sm font-normal text-gray-700"><span>Natalie Marcotullio</span></div></div></div><div class="bg-gray-300 w-px h-4"></div></div><div class="text-gray-600 font-normal">9<!-- --> min read</div><div class="bg-gray-300 w-px h-4"></div><span class="text-gray-600"><div class="flex font-normal"><time class="block" dateTime="2023-06-23T16:05:00.000Z">Jun 23, 2023</time></div></span></div></div><div class="mt-10 lg:flex justify-between"><div class="max-w-2xl pb-32"><div class="max-w-5xl mx-auto markdown_markdown__QQQsG"><p>See how <a href="https://www.linkedin.com/in/sydney-lawson-%F0%9F%8F%B3%EF%B8%8F%E2%80%8D%F0%9F%8C%88-09380ab9/" rel="noopener">Sydney Lawson</a> - Product Marketing Manager at <a href="https://www.athennian.com/" rel="noopener">Athennian</a> uses Navattic leads as PQLs and prioritizes and routes leads to her sales and customer success team.</p><div><div style="position:relative;margin-bottom:40px"><div style="display:block;width:100%;padding:56.25% 0 0 0;margin:0"></div><div style="position:absolute;top:0;left:0;right:0;bottom:0;padding:0;margin:0"><iframe width="100%" height="100%" loading="lazy" src="https://www.youtube.com/embed/Eq70L0geJSA" frameBorder="0" allow="autoplay; fullscreen"></iframe></div></div></div><a href="#Share-a-unique-way-you-use-interactive-demos-in-your-marketing-strategy" class="!no-underline"><div class="anchor scroll-mt-20" id="Share-a-unique-way-you-use-interactive-demos-in-your-marketing-strategy"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>Share a unique way you use interactive demos in your marketing strategy</strong></h2></a><p>Navattic has been one of the most important tools in terms of bringing product-qualified leads into our pipeline.</p><p>We have bundled all of our product tours and created a landing page that we call our demo center, which is basically a hub for all of our product tours. We've found a lot of success in this.</p><p>When someone lands on our site and they visit our demo center, they're able to self-select and identify which product they would like to take a tour of depending on the role, industry, or specific company that they're in.</p><p>It creates a unique experience for the people who are landing on our website, they're able to explore the platform in whatever way that they find appropriate, depending on what their priorities are for their role.</p><a href="#How-do-you-use-Navattic-to-help-increase-product-qualified-leads" class="!no-underline"><div class="anchor scroll-mt-20" id="How-do-you-use-Navattic-to-help-increase-product-qualified-leads"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>How do you use Navattic to help increase product-qualified leads?</strong></h2></a><p>We knew that we wanted to do some kind of a free trial or at least let <a href="https://www.athennian.com/" rel="noopener">Athennian</a> speak for itself. The platform is very unique in terms of its interface and how it compares to the competitors in our space.</p><p>We knew that being able to show Athennian without requiring a sales conversation would propel us forward in the market.</p><p>We thought about a free trial, but in order for our customers to try out Athennian effectively, it requires migration of all of their data.</p><p>We didn't want to spend time or engineering resources to migrate people over to Athennian so that they could have a free trial. We wanted an easier way to let people navigate through the platform in a way that made sense. And so that's where <a href="/">Navattic</a> came in</p><p>We did some research on what kinds of other tools are out there, Navattic was a winner in terms of the features that we needed at the time and still today.</p><p>We then create unique product tours depending on different use cases, industries, or criteria.</p><a href="#How-did-you-set-up-your-demo-center" class="!no-underline"><div class="anchor scroll-mt-20" id="How-did-you-set-up-your-demo-center"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>How did you set up your demo center?</strong></h2></a><p>It's in our nav bar, when people click on this link, it takes them to a Hubspot form to track those leads and then once they fill that out, they arrive at this page.</p><p>We have a couple of our featured tours. These are top-level, very relevant tours that we think our users might be interested in. For example, corporate transparency and the surrounding text on the demo center gives a little bit of information to what the tour is going to entail.</p><p>Then we have a section on what challenges the prospects are facing. This prompts users to think about what their pain points are. This is helpful because in Navattic Analytics we can see which tours a user takes and identify the pain points right off the bat that user is experiencing.</p><p>And then we can come better prepared to sales conversations, just from that information alone.</p><p>One feature we really like in Navattic and included in all our demos is a checklist. We've changed this button to say “Get Started” to increase engagement with the checklist.</p><p>We try to keep all our tours to 15 - 20 steps so checklists help break them up. That way users can navigate to whichever paths they feel appropriate. For example, if they’re not interested in learning about e-signature, they don't have to look at that.</p><p>Most of the time we have people clicking on all of them. So they'll go through the entire tour and then at the end, we have a URL that redirects to our demo form.</p><p>We’ve also added the step count at the bottom of each Navattic step.</p><p>As part of our workflow, we have this integrated with Slack. So as soon as someone clicks to book a demo through our product tours, we get immediately notified.</p><a href="#How-did-you-decide-on-which-challenges-or-features-to-focus-on-in-the-demo-center" class="!no-underline"><div class="anchor scroll-mt-20" id="How-did-you-decide-on-which-challenges-or-features-to-focus-on-in-the-demo-center"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>How did you decide on which challenges or features to focus on in the demo center?</strong></h2></a><p>Honestly a lot of trial and error. First of all, identify what challenges our products can actually solve. For example, managing corporate entities or charts and relationships.</p><p>Then a lot of it was seeing where people are going to click. For example, managing equity, for the last couple of months, we've been targeting private equity and asset management firms.</p><p>We found when we put this challenge in, a lot of the folks who we were trying to target were clicking on managing equity and taking that tour. That validated our assumptions that, okay, yes, this is a market that we need to be going after.</p><p>They're clearly interested and they clearly identify this as a challenge that they're facing.</p><p>Once we identified where Athennian can support we also thought about what market areas we want to get into and validated these with the sales team.</p><p>Then using Navattic analytics, we've been able to tweak these pages and tours to make sure that people are finishing the entire tour. We can easily see in Navattic analytics where people are dropping off.</p><p>We check on drop-off rates monthly. The great thing about Navattic is that we can easily make updates. Drop-off helps us identify if users don't care about a feature and make quick tweaks to the tour.</p><p>And again, it leads back to having those sales conversations because now sales are better prepared and can speak specifically to the workflows in Athennian.</p><p>It is just a much more productive conversation.<br/></p><a href="#Are-you-doing-any-lead-scoring-in-Hubspot" class="!no-underline"><div class="anchor scroll-mt-20" id="Are-you-doing-any-lead-scoring-in-Hubspot"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>Are you doing any lead scoring in Hubspot?</strong></h2></a><p>We have a scoring program that I don't manage, that's our revenue operations manager. We score all of our content (our eBooks, our white papers, our case studies) and our product tour is obviously using that program.</p><p>What we've found is when a user starts a product tour, they'll get a pretty high score because it shows intent that they actually want to dedicate time to look through the platform instead of just reading an ebook or a case study.</p><p>When people start a product tour and they fill out a demo form, it's like they're already qualified.</p><p>They're ready to talk to sales at that point and product tours are a really helpful way to get people into that funnel.</p><p>They get to explore Athennian on their own time and choose whatever pathway they want. They already know that Athennian solves a pain point that they have.</p><p>They know what to expect in the demo. Sales is ready to have those conversations just based on the pathway that the user chooses.</p><a href="#What-are-some-other-use-cases-your-team-uses-for-Navattic" class="!no-underline"><div class="anchor scroll-mt-20" id="What-are-some-other-use-cases-your-team-uses-for-Navattic"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>What are some other use cases your team uses for Navattic?</strong></h2></a><p>We also use it for our CS team, they get that notification on Slack and can see, okay, this specific customer went through the tour because it's integrated with HubSpot.</p><p>They then can reach out to that customer literally that day and say, “Hey, I noticed that you are looking at this feature in Athennian. Did you need more support around navigating that feature”</p><p>It also really helps with our customer marketing strategy because we include it in all of our quarterly product releases. We create product tours for net new features. Then our customer success managers can share those with their customers and see all the analytics.</p><p>It's a really useful tool for ensuring the adoption of those features and just further enablement for our own internal teams.</p><a href="#Do-you-have-any-recommendations-for-someone-just-starting-with-Navattic" class="!no-underline"><div class="anchor scroll-mt-20" id="Do-you-have-any-recommendations-for-someone-just-starting-with-Navattic"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span><strong>Do you have any recommendations for someone just starting with Navattic?</strong></h2></a><p>Review the Navattic newsletter and <a href="https://docs.navattic.com/product-updates" rel="noopener">product updates</a> because there are so many features that are released. It's been really helpful for us. The second that we think of a feature, like, oh, this would be something really useful I find out that Navattic already has it through the newsletter.</p><p>Another tip would be to start small and just hit on those key pain points and just continue to build them.</p><p>Our product tours have been built over the last two years now. We've been continuously updating them. We had a good foundation and now we're kind of building it story by story.</p><p></p></div><div class="mt-12"><div class="text-gray-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/customer-interview-series-pqls-with-sydney-lawson" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#twitter-x"></use></svg></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://navattic.com/blog/customer-interview-series-pqls-with-sydney-lawson" target="_blank" aria-label="Share on LinkedIn" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#linkedin"></use></svg></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://navattic.com/blog/customer-interview-series-pqls-with-sydney-lawson" target="_blank" aria-label="Share on Facebook" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#facebook"></use></svg></a><a href="mailto:?subject=Customer Interview Series: PQLs with Sydney Lawson&body=See how Sydney Lawson - Product Marketing Manager at Athennian uses Navattic leads as PQLs and prior...%0A%0Ahttps://navattic.com/blog/customer-interview-series-pqls-with-sydney-lawson" target="_blank" aria-label="Share on Email" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#mail"></use></svg></a></div></div><h2 class="ml-6 mt-20 mb-6 text-lg">Next Post</h2><div class="w-auto"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:auto;--grid-rows-sm:auto;--grid-rows-md:auto;--grid-rows-lg:auto;--grid-cols:auto;--grid-cols-sm:auto;--grid-cols-md:auto;--grid-cols-lg:auto"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/3-tips-to-speed-up-interactive-demo-builds"><div class=" w-full font-normal flex flex-col gap-4"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-5 text-[14px] gap-1 px-2 rounded-md bg-red-50 border-red-200 text-red-800 [box-shadow:0px_-1px_1px_0px_hsla(0,63%,31%,0.14)_inset,0px_1px_2px_0px_hsla(0,86%,97%,0.5)_inset]" id="48e8d843-0b19-4ad0-8288-1e179bbad106"><span class="flex items-center truncate">Best Practices</span></div><div class="flex flex-col gap-1"><div class="text-2xl text-pretty font-medium text-primary mb-1 font-sans">3 Tips to Speed Up Interactive Demo Builds </div><div class="font-normal text-balance text-gray-500">Marketers are more strapped for time than ever. 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pt-5 lg:pt-0"><div class="pl-44 sticky top-20 grid gap-10"><div><div class="w-full pb-2 mb-4 font-medium text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">Share a unique way you use interactive demos in your marketing strategy</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">How do you use Navattic to help increase product-qualified leads?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">How did you set up your demo center?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">How did you decide on which challenges or features to focus on in the demo center?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">Are you doing any lead scoring in Hubspot?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">What are some other use cases your team uses for Navattic?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">Do you have any recommendations for someone just starting with Navattic?</span></li></ol></div><div class="bg-gray-100 rounded-lg p-6"><h2 class="text-lg font-semibold mb-3">Ready to get started with interactive demos?</h2><div class="relative"><img src="/img/screenshots/home-landing.png" class="rounded-md max-w-[280px] border"/><div class="absolute bottom-0 left-0 w-full h-32 bg-gradient-to-t from-gray-100 to-transparent rounded-md"></div></div><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a></div><div class="w-auto"><div class="text-sm pb-2 mb-4 font-medium"> Related posts </div><div class="flex flex-col gap-4"><a href="/blog/product-demo-videos"><div class="group mt-2"><div></div><div class="text-base mt-2 text-gray-700 font-medium group-hover:text-gray-800">How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]</div></div></a><a href="/blog/saas-sales-content"><div class="group mt-2"><div></div><div class="text-base mt-2 text-gray-700 font-medium group-hover:text-gray-800">How a Best-in-Class SaaS Company Creates Sales Content</div></div></a></div></div></div></aside></div></div></div><div class="relative size-full bg-gray-50"><div class="z-10 relative pb-16 pt-20 text-center sm:py-24"><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white/90 flex flex-col items-center" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><hgroup class="flex flex-col items-center"><h3 class="mt-6 text-gray-900 text-4xl">Build demos<br/>that<span class="text-gray-600"> delight.</span></h3></hgroup><div class="mt-8 mb-4 flex justify-center gap-3"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none text-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-900 bg-gray-800 shadow-solid-gray-button-default hover:bg-gray-700 dark:bg-white dark:text-gray-950 dark:border-gray-950 active:shadow-solid-button-active data-[active=true]:shadow-solid-button-active focus-visible:shadow-solid-button-gray-focus" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="/get-demo">Book a demo</a></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute 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1 .911 2.118zm21.676 14.166c-.493-.746-1.232-1.371-2.217-1.874s-2.036-.755-3.153-.755c-1.215 0-2.291.227-3.227.682s-1.732 1.063-2.389 1.825-1.158 1.647-1.503 2.653a9.69 9.69 0 0 0-.517 3.164 9.69 9.69 0 0 0 .517 3.164c.345 1.006.846 1.89 1.503 2.653s1.461 1.371 2.414 1.825 2.036.682 3.251.682c1.182 0 2.258-.227 3.227-.682s1.765-1.071 2.389-1.85L221 31.398c-.985 1.136-2.217 2.02-3.695 2.653s-3.153.949-5.025.949c-1.806 0-3.473-.292-5-.876s-2.849-1.404-3.966-2.458-1.995-2.328-2.636-3.821-.961-3.164-.961-5.014c0-1.817.312-3.472.936-4.965s1.494-2.775 2.611-3.846 2.438-1.898 3.966-2.483 3.177-.876 4.951-.876c1.642 0 3.276.325 4.902.974s2.915 1.59 3.867 2.823l-3.35 2.677zM14.614 33.38l-.944 1.548a11 11 0 0 1-10.137 5.247l-1.255-.089-2.166-.235c-.078-.111.395-2.16 1.42-6.147 5.227-2.321 9.588-2.43 13.081-.325zm23.478-9.783l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.454-10.624l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.035-9.923c.087.104-.483 2.276-1.711 6.518-4.952 2.735-9.26 3.207-12.924 1.415l1.019-1.906a11 11 0 0 1 8.879-5.782l2.665-.186c1.344-.084 2.035-.104 2.072-.059z"></path></g></g></svg><div class="text-gray-500 text-sm hidden md:block">Make buying easier with interactive demos</div></div><div class="border-t border-gray-100 relative pb-10"><div class="grid grid-cols-2 gap-y-10 pb-6 lg:grid-cols-6 lg:gap-8"><div class="col-span-2 grid grid-cols-2 gap-x-8 gap-y-12 lg:col-span-4 lg:grid-cols-subgrid pt-6"><div><h3 class="text-xs font-medium text-gray-400 uppercase">Product</h3><ul class="mt-6 space-y-4 text-md/6"><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/product/product-demos">Product 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href="/legal/data-processing-agreement">DPA</a></div></div></div></div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"preview":false,"data":{"post":{"estimatedReadingTime":9,"slug":"customer-interview-series-pqls-with-sydney-lawson","_id":"74b45b34-1d0a-4644-865f-c0769919fbd0","coverImage":{"_type":"image","asset":{"_ref":"image-99f5443910695ac65f68b37b20e4ce9b8927a928-2722x1680-png","_type":"reference"}},"headings":[{"children":[{"_key":"6eb7206b54240","_type":"span","marks":["strong"],"text":"Share a unique way you use interactive demos in your marketing strategy"}],"_type":"block","style":"h2","_key":"467684cf91b6","markDefs":[]},{"style":"h2","_key":"3d4cc4407a2b","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How do you use Navattic to help increase product-qualified leads?","_key":"d32611df33f30"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"d027a8e94a9d0","_type":"span","marks":["strong"],"text":"How 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