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<!DOCTYPE html><html class=""><head><meta charset="UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="referrer" content="always"><title>短剧（网络影视剧中单集时长15—30分钟的系列剧）_百度百科</title><meta name="description" content="短剧，通常采用单集时长15—30分钟的系列剧、集数在6集内的系列单元剧、20集内的连续剧、周播剧等多种形态。短剧有着明确的“双短”的特点，剧集短、时长短，核心逻辑是爽。代表作品有《和陌生人说话》《生活对我下手了》《无双》等。短剧最早发源于竖屏视频提供平台Snapchat（阅后即焚）。2008年，凤凰网推出中国第一部网络自制网络互动剧《yeah》，各大视频网站相继推出基于自身的网络自制（短）剧。2012年，中国国内微短剧在影视剧市场初展身手。2015年后，Twitter，Instagram、Facebook、YouTube等社交媒体都相继推出了类似的平台。2018年起，微短剧开始进入发展期，中国部分头部视频网站开始将目光投向微短剧市场。2018年3月，腾讯视频出品《颜冬先生别过来》，是真正意义的竖屏短剧。2020年，网络剧市场在疫情影响下虽然整体发展有所放缓，但网络短剧得到了集中爆发，部分网"><meta name="keywords" content="短剧, 短剧分类, 短剧内容定义, 短剧出现背景, 短剧发展历程, 短剧创作特点, 短剧演员, 短剧商业模式, 短剧代表作品, 短剧存在问题, 短剧行业治理, 短剧的2025可能并不好过"><meta itemprop="dateUpdate" content="2025-02-15 23:50:27"><link rel="alternate" hreflang="x-default" href="https://baike.baidu.com/item/%E7%9F%AD%E5%89%A7/63735034"><link rel="alternate" hreflang="zh" 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content="短剧，通常采用单集时长15—30分钟的系列剧、集数在6集内的系列单元剧、20集内的连续剧、周播剧等多种形态。短剧有着明确的“双短”的特点，剧集短、时长短，核心逻辑是爽。代表作品有《和陌生人说话》《生活对我下手了》《无双》等。短剧最早发源于竖屏视频提供平台Snapchat（阅后即焚）。2008年，凤凰网推出中国第一部网络自制网络互动剧《yeah》，各大视频网站相继推出基于自身的网络自制（短）剧。2012年，中国国内微短剧在影视剧市场初展身手。2015年后，Twitter，Instagram、Facebook、YouTube等社交媒体都相继推出了类似的平台。2018年起，微短剧开始进入发展期，中国部分头部视频网站开始将目光投向微短剧市场。2018年3月，腾讯视频出品《颜冬先生别过来》，是真正意义的竖屏短剧。2020年，网络剧市场在疫情影响下虽然整体发展有所放缓，但网络短剧得到了集中爆发，部分网"><meta property="og:image" content="https://bkimg.cdn.bcebos.com/pic/2fdda3cc7cd98d1001e9199b6067af0e7bec54e73a5b?x-bce-process=image/resize,m_lfit,w_536,limit_1/quality,Q_70"><meta property="og:url" content="https://baike.baidu.hk/item/%E7%9F%AD%E5%89%A7/63735034"><meta property="og:site_name" content="百度百科"><meta property="og:type" content="website"><link rel="shortcut icon" href="//baikebcs.bdimg.com/baike-react/common/favicon-baidu.ico" type="image/x-icon"><link rel="icon" sizes="any" mask="true" href="//baikebcs.bdimg.com/cms/static/baike-icon.svg"> <style 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17.997 0 33.203-2.432 37.58-32.963h.247c64.102-213.703-78.208-313.922-182.078-338.125z"></path></svg></div></div></div></div></div></div><div class="lemmaSummary_JdnZx J-summary"><a name="lemma-summary" class="lemmaSummaryAnchor_L5nNT"></a><div class="para_kLkYl summary_U4moH MARK_MODULE" data-tag="paragraph" data-uuid="tVXpHdUGGCCO" data-idx=""><span class="text_o4f6P" data-text="true">短剧，通常采用单集时长15—30分钟的系列剧、集数在6集内的系列单元剧、20集内的连续剧、周播剧等多种形态。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [5]<em id="sup-5"></em></sup></span><span class="text_o4f6P" data-text="true">短剧有着明确的“双短”的特点，剧集短、时长短</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [6<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-6"></em></sup></span><span class="text_o4f6P" data-text="true">，核心逻辑是爽</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span><span class="text_o4f6P" data-text="true">。代表作品有《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%92%8C%E9%99%8C%E7%94%9F%E4%BA%BA%E8%AF%B4%E8%AF%9D/22050174?fromModule=lemma_inlink" target="_blank" data-from-module="summary">和陌生人说话</a></span><span class="text_o4f6P" data-text="true">》《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%94%9F%E6%B4%BB%E5%AF%B9%E6%88%91%E4%B8%8B%E6%89%8B%E4%BA%86/23176734?fromModule=lemma_inlink" target="_blank" data-from-module="summary">生活对我下手了</a></span><span class="text_o4f6P" data-text="true">》《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%97%A0%E5%8F%8C/63882251?fromModule=lemma_inlink" target="_blank" data-from-module="summary">无双</a></span><span class="text_o4f6P" data-text="true">》等。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [20]<em id="sup-20"></em></sup></span></div><div class="para_kLkYl summary_U4moH MARK_MODULE" data-tag="paragraph" data-uuid="u3yJcXBrIgze" data-idx=""><span class="text_o4f6P" data-text="true">短剧最早发源于竖屏视频提供平台</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Snapchat/8115680?fromModule=lemma_inlink" target="_blank" data-from-module="summary">Snapchat</a></span><span class="text_o4f6P" data-text="true">（阅后即焚）。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span><span class="text_o4f6P" data-text="true">2008年，凤凰网推出中国第一部网络自制网络互动剧《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/yeah/627895?fromModule=lemma_inlink" target="_blank" data-from-module="summary">yeah</a></span><span class="text_o4f6P" data-text="true">》，各大视频网站相继推出基于自身的网络自制（短）剧。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [11<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-11"></em></sup></span><span class="text_o4f6P" data-text="true">2012年，中国国内微短剧在影视剧市场初展身手。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span><span class="text_o4f6P" data-text="true">2015年后，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Twitter/2443267?fromModule=lemma_inlink" target="_blank" data-from-module="summary">Twitter</a></span><span class="text_o4f6P" data-text="true">，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Instagram/8550544?fromModule=lemma_inlink" target="_blank" data-from-module="summary">Instagram</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Facebook/7449587?fromModule=lemma_inlink" target="_blank" data-from-module="summary">Facebook</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/YouTube/6497100?fromModule=lemma_inlink" target="_blank" data-from-module="summary">YouTube</a></span><span class="text_o4f6P" data-text="true">等社交媒体都相继推出了类似的平台。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span><span class="text_o4f6P" data-text="true">2018年起，微短剧开始进入发展期，中国部分头部视频网站开始将目光投向微短剧市场。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span><span class="text_o4f6P" data-text="true">2018年3月，腾讯视频出品《颜冬先生别过来》，是真正意义的竖屏短剧。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span><span class="text_o4f6P" data-text="true">2020年，网络剧市场在疫情影响下虽然整体发展有所放缓，但网络短剧得到了集中爆发</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [6<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-6"></em></sup></span><span class="text_o4f6P" data-text="true">，部分网剧未备案，出现了</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%B2%97%E5%88%B6%E6%BB%A5%E9%80%A0/2478640?fromModule=lemma_inlink" target="_blank" data-from-module="summary">粗制滥造</a></span><span class="text_o4f6P" data-text="true">的内容。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [1]<em id="sup-1"></em></sup></span></div><div class="para_kLkYl summary_U4moH MARK_MODULE" data-tag="paragraph" data-uuid="u2VHNAUCpjHl" data-idx=""><span class="text_o4f6P" data-text="true">2022年12月，中国国家广播电视总局印发《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%85%B3%E4%BA%8E%E6%8E%A8%E5%8A%A8%E7%9F%AD%E5%89%A7%E5%88%9B%E4%BD%9C%E7%B9%81%E8%8D%A3%E5%8F%91%E5%B1%95%E7%9A%84%E6%84%8F%E8%A7%81/62488477?fromModule=lemma_inlink" target="_blank" data-from-module="summary">关于推动短剧创作繁荣发展的意见</a></span><span class="text_o4f6P" data-text="true">》的通知，提出创作方向，新时代短剧创作要坚守人民立场，让人民成为作品主角。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [23]<em id="sup-23"></em></sup></span><span class="text_o4f6P" data-text="true">2024年，行业报告显示，2023年短剧市场规模达到373.9亿。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [22]<em id="sup-22"></em></sup></span></div><div class="para_kLkYl summary_U4moH MARK_MODULE" data-tag="paragraph" data-uuid="udzytOh9wBJd" data-idx=""><span class="text_o4f6P" data-text="true">2024年5月，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%8A%96%E9%9F%B3/20784697?fromModule=lemma_inlink" target="_blank" data-from-module="summary">抖音</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%BF%AB%E6%89%8B/19678032?fromModule=lemma_inlink" target="_blank" data-from-module="summary">快手</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%BE%AE%E4%BF%A1/3905974?fromModule=lemma_inlink" target="_blank" data-from-module="summary">微信</a></span><span class="text_o4f6P" data-text="true">三大平台公布了微短剧备案细则。微信要求，从5月27日起，制作成本低于30万元的微短剧需提交成本配置比例报告，经审核后获得备案号。抖音和快手则要求，6月1日起上架的微短剧一律实行审核备案。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [27]<em id="sup-27"></em></sup></span></div></div><div class="skeletonWrap_LeaqL"><div class="skeletonContent_cVCUF"><div class="skeletonTitle_DMTW_"></div><div class="skeletonList_RBaAo"><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div></div></div><div class="skeletonContent_cVCUF"><div class="skeletonTitle_DMTW_"></div><div class="skeletonList_RBaAo"><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div><div class="skeletonItem_fFtCW"><div class="skeletonItemCover_PZSZR"></div><div class="skeletonItemInfo_sqpoI"><div class="infoName_ZsmfY"></div><div class="infoDesc_iUCCu"></div></div></div></div></div></div><div class="hotspotWrapper_FanKn" id="J-hotspot"><ul class="hotspotNavbar_L7Skw"><li class="active_PbX0H">TA说</li></ul><div class="hotspotContentWrapper_HpGTC"><div class="hotspotContentPic_m222r"><a href="https://baike.baidu.com/tashuo/browse/content?id=013e9d86088fb7966c2a1ad2&fromModule=usercenter-userpage_tab-list&fromModule=lemma_middle-info" target="_blank"><img src="https://bkimg.cdn.bcebos.com/pic/43a7d933c895d143ad4bfc2cd6a995025aafa40fa931?x-bce-process=image/format,f_auto/resize,m_fill,limit_1,w_360,h_280,align_50"/></a></div><div class="hotspotContent_PSiJ8"><div class="hotspotContentTitle_a5Bcw"><a href="https://baike.baidu.com/tashuo/browse/content?id=013e9d86088fb7966c2a1ad2&fromModule=usercenter-userpage_tab-list&fromModule=lemma_middle-info" target="_blank">短剧的2025可能并不好过</a><span class="hotnews_nUOlf"></span><span class="hotspotContentTime_tXPXG">2025-02-17 13:15</span></div><div class="hotspotContentDesc_zmT85"><span>今年的春节档也可以说是给短剧行业一个冷静下来的机会，回顾过去一年积累的数据与经验，为短剧找到更合适的定位与更有潜力的发展方向，我们也希望在今年能看到更多真精品短剧，它们不一定要被多少观众记住，但至少能让这个行业继续走稳向好。</span><a href="https://baike.baidu.com/tashuo/browse/content?id=013e9d86088fb7966c2a1ad2&fromModule=usercenter-userpage_tab-list&fromModule=lemma_middle-info" target="_blank">...详情</a></div></div><div class="hotspotContentFrom_YyBAJ"><span>内容来自</span><img src="https://baikebcs.bdimg.com/baike-react/lemma/news-website/logo_tashuo.png"/></div></div></div><div class="basicInfo_W4Ljq J-basic-info"><dl class="basicInfoBlock_XWtLR left"><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">中文名</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">短剧</span></dd></div><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">外文名</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">short play</span></dd></div><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">别    名</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">微短剧</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [2]<em id="sup-2"></em></sup></span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [4]<em id="sup-4"></em></sup></span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [25]<em id="sup-25"></em></sup></span><span>、</span><span class="text_o4f6P" data-text="true">微信短剧</span><span>、</span><span class="text_o4f6P" data-text="true">迷你剧</span></dd></div></dl><dl class="basicInfoBlock_XWtLR right"><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">集    数</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">20 集</span></dd></div><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">时    长</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">15-30分钟</span></dd></div><div class="itemWrapper_wY__y"><dt class="basicInfoItem_gwWO0 itemName_ZT6l4">视频形式</dt><dd class="basicInfoItem_gwWO0 itemValue_kk7a7"><span class="text_o4f6P" data-text="true">横屏、竖屏</span></dd></div></dl></div><div class="catalogWrapper_oepdk"><div class="catalog_u7Wly"><h2 class="catalogTitle_wto2S">目录</h2><div class="catalogList_hVn29 column-4_ZPQ3R"><ol><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">1</span><span class="catalogText_aj5iy"><a href="#1">分类</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#1-1">按题材分类</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#1-2">按风格分类</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#1-3">按制作形式分类</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#1-4">按内容来源分类</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">2</span><span class="catalogText_aj5iy"><a href="#2">内容定义</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">3</span><span class="catalogText_aj5iy"><a href="#3">出现背景</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#3-1">观影需求</a></span></li></ol><ol><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#3-2">内容需求</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">4</span><span class="catalogText_aj5iy"><a href="#4">发展历程</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-1">综述</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-2">萌芽时期</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-3">起源时期</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-4">发展时期</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-5">关键时期</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#4-6">集中爆发</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">5</span><span class="catalogText_aj5iy"><a href="#5">创作特点</a></span></li></ol><ol><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#5-1">综述</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#5-2">创作第一原理</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#5-3">创作第二原理</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#5-4">创作第三原理</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">6</span><span class="catalogText_aj5iy"><a href="#6">演员</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">7</span><span class="catalogText_aj5iy"><a href="#7">商业模式</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#7-1">制作机制</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#7-2">宣发机制</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#7-3">付费卡点</a></span></li></ol><ol><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#7-4">行业推广</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">8</span><span class="catalogText_aj5iy"><a href="#8">代表作品</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">9</span><span class="catalogText_aj5iy"><a href="#9">存在问题</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#9-1">内容同质化</a></span></li><li class="level2_c4OL2"><span class="catalogIndex_ZSvms">▪</span><span class="catalogText_aj5iy"><a href="#9-2">传递不当价值观</a></span></li><li class="level1_y0UZT"><span class="catalogIndex_ZSvms">10</span><span class="catalogText_aj5iy"><a href="#10">行业治理</a></span></li></ol></div></div></div><div class="J-lemma-content"><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="1" data-tag="header" data-uuid="tVXqbF8OHEWD" data-level="1"><div class="anchorList_yLCSB"><a name="分类"></a><a name="1"></a></div><h2 name="1">分类</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="1" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="1-1" data-tag="header" data-uuid="uCT7tHIeknkM" data-level="2"><div class="anchorList_yLCSB"><a name="按题材分类"></a><a name="1-1"></a></div><h3 name="1-1">按题材分类</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOP8nLLd" data-idx="0-2"><span class="text_o4f6P" data-text="true">- **古装短剧**：以古代为背景，展现古代的历史事件、宫廷斗争、江湖恩怨、民间故事等。如《招惹》，讲述了千金小姐姜罂为复仇步步为营，周旋于军阀之子和钱庄老板之间的故事，剧中人物服饰、场景布置等都具有浓厚的古风韵味。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPJqhbM" data-idx="0-3"><span class="text_o4f6P" data-text="true">- **现代短剧**：聚焦现代社会生活，包括都市爱情、职场奋斗、家庭伦理、校园青春等内容。像《二十九》就围绕着即将步入30岁的都市女性展开，讲述了她们在爱情、事业和自我成长道路上的故事。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPJt2kw" data-idx="0-4"><span class="text_o4f6P" data-text="true">- **科幻短剧**：包含科学幻想元素，如未来世界、外星生物、时空穿越、高科技发明等。例如《我的时空男友》，讲述了女主角意外卷入时空缝隙，与来自平行时空的男主角相遇相爱的故事。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPKeLhl" data-idx="0-5"><span class="text_o4f6P" data-text="true">- **悬疑短剧**：以悬念设置和推理为主要特色，通过离奇的案件、神秘的事件吸引观众，让观众在剧情的推进中不断猜测和推理真相。如《夜城赋》，在讲述主角感情线的同时，穿插了一些神秘案件等待主角去解开。</span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="1-2" data-tag="header" data-uuid="uCT7uODYJKIb" data-level="2"><div class="anchorList_yLCSB"><a name="按风格分类"></a><a name="1-2"></a></div><h3 name="1-2">按风格分类</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPpTjiX" data-idx="0-7"><span class="text_o4f6P" data-text="true">- **喜剧短剧**：以幽默搞笑为主要风格，通过滑稽的表演、夸张的情节、诙谐的语言等方式让观众发笑，给人轻松愉快的观看体验。比如《开心合伙人》，以创业为背景，展现了一群年轻人在创业过程中发生的一系列搞笑故事。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPGQ9kU" data-idx="0-8"><span class="text_o4f6P" data-text="true">- **悲剧短剧**：以悲伤、痛苦等情感为基调，通常讲述主角在命运、情感、社会等方面遭遇的挫折和磨难，引发观众的同情和共鸣，使观众在情感上受到触动。如《二见钟情》中，主角们在爱情和家庭的重重阻碍下，经历了许多痛苦和无奈，最终以悲剧收场。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPVbB4H" data-idx="0-9"><span class="text_o4f6P" data-text="true">- **正剧短剧**：风格较为严肃、庄重，以写实的手法展现社会现实、人生百态等，通常具有一定的思想深度和教育意义，不刻意追求喜剧或悲剧的极端效果，而是以客观、平实的方式呈现故事。例如《胡同》，通过讲述祖孙三代女性从居委会的开创、发展到发扬，全面展现了这段时期胡同居民的柴米油盐、家长里短。</span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="1-3" data-tag="header" data-uuid="uCT7vPI5ijEh" data-level="2"><div class="anchorList_yLCSB"><a name="按制作形式分类"></a><a name="1-3"></a></div><h3 name="1-3">按制作形式分类</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPAAfMB" data-idx="0-11"><span class="text_o4f6P" data-text="true">- **竖屏短剧**：专门为手机竖屏观看模式制作，画面比例通常为9:16。其特点是符合手机用户的操作习惯，方便用户在移动场景中观看，剧情节奏往往较快，能够在短时间内吸引观众注意力。如《做梦吧！晶晶》就是一部典型的竖屏短剧。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPbAeMj" data-idx="0-12"><span class="text_o4f6P" data-text="true">- **互动短剧**：观众可以通过手机等设备参与到剧情的发展中，在关键节点为角色做出选择，从而影响剧情的走向和结局。这种形式增强了观众的参与感和沉浸感，使观众不再仅仅是被动的观看者，而是剧情发展的参与者。例如《完蛋！我被美女包围了》，观众可以通过选择不同的对话和行动，与剧中美女角色展开不同的故事线。</span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="1-4" data-tag="header" data-uuid="uCT7wMBrHoSd" data-level="2"><div class="anchorList_yLCSB"><a name="按内容来源分类"></a><a name="1-4"></a></div><h3 name="1-4">按内容来源分类</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOPWFUyN" data-idx="0-14"><span class="text_o4f6P" data-text="true">- **原创短剧**：从剧本创作到拍摄制作都是全新创作的，没有现成的小说、漫画等原著基础。这类短剧能够展现创作者独特的创意和想法，为观众带来新鲜的故事和视角。如《大妈的世界》，以两位退休大妈的生活为主线，展现了她们丰富多彩的退休生活和各种新奇的经历，是一部原创的短剧作品。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCT7sOP0IqQr" data-idx="0-15"><span class="text_o4f6P" data-text="true">- **改编短剧**：根据已有的小说、漫画、游戏等作品进行改编。借助原著的粉丝基础和精彩故事，能够吸引大量原著粉丝观看，同时也可以通过影视化的呈现，让更多人了解原著作品。比如根据同名小说改编的《赘婿》，将小说中的精彩故事搬上荧幕，受到了很多观众的喜爱。</span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="2" data-tag="header" data-uuid="uCT7oAzbcK1A" data-level="1"><div class="anchorList_yLCSB"><a name="内容定义"></a><a name="2"></a></div><h2 name="2">内容定义</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="2" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yH7q0LvMqN" data-idx="1-1"><span class="text_o4f6P" data-text="true">2022年12月，中国国家广播电视总局印发《关于推动短剧创作繁荣发展的意见》的通知明确，短剧，采用单集时长15—30分钟的系列剧、集数在6集内的系列单元剧、20集内的连续剧、周播剧等多种形态，具有篇幅短小、内容精炼、情节紧凑等特点。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [5]<em id="sup-5"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="3" data-tag="header" data-uuid="u3MVorjiF6oU" data-level="1"><div class="anchorList_yLCSB"><a name="出现背景"></a><a name="3"></a></div><h2 name="3">出现背景</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="3" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="3-1" data-tag="header" data-uuid="u3MVXGLMU3Sm" data-level="2"><div class="anchorList_yLCSB"><a name="观影需求"></a><a name="3-1"></a></div><h3 name="3-1">观影需求</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MVnINfTMUf" data-idx="2-2"><span class="text_o4f6P" data-text="true">从观影体验而言，移动端使用时代用户的观看习惯已经迁移到手机移动端的竖屏模式。竖屏视频的用户不必忍受竖直观看时上下黑边的小画面呈现带来的视觉不适，以及需要点击全屏再将手机转向的二次操作才能满足的整屏观看体验。竖屏短剧在长宽比例上与手机一致，符合了手机竖向播放呈现的状态，无须调整手机方向，带来流畅的观影体验。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MVnIN2OQKZ" data-idx="2-3"><span class="text_o4f6P" data-text="true">竖屏视频相适应手机日常的竖向信息流，可以满足利用手机观影追剧的需求。上下滑动就能切换视频的便捷操作，能够让用户着迷与上瘾，沉浸在刷视频的快感中。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [10<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-10"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="3-2" data-tag="header" data-uuid="u3MW3tfpTUXC" data-level="2"><div class="anchorList_yLCSB"><a name="内容需求"></a><a name="3-2"></a></div><h3 name="3-2">内容需求</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MVVIdWG5pj" data-idx="2-5"><span class="text_o4f6P" data-text="true">短剧本身与</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%BD%91%E6%96%87/10305134?fromModule=lemma_inlink" target="_blank" data-from-module="">网文</a></span><span class="text_o4f6P" data-text="true">同脉同源，旨在为人们提供一个低压力、高刺激感的幻想世界，用来消解更复杂的现实社会压力。这些网络小说剧情被真人演绎出来以后颇受原著党喜爱，能够吸引诸多受众。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [10<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-10"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="4" data-tag="header" data-uuid="u3yHVOpSW69Y" data-level="1"><div class="anchorList_yLCSB"><a name="发展历程"></a><a name="4"></a></div><h2 name="4">发展历程</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="4" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-1" data-tag="header" data-uuid="u3Z3pYgDEB0d" data-level="2"><div class="anchorList_yLCSB"><a name="综述"></a><a name="4-1"></a></div><h3 name="4-1">综述</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z3plSKukRq" data-idx="3-2"><span class="text_o4f6P" data-text="true">竖屏视频的一个分支，因此界定竖屏短剧要先明确竖屏视频的定义。竖屏视频作为短视频的一种形式，是伴随着整个短视频行业的兴起而逐渐发展完善的，如今关于短视频的定义已经比较明确。短视频是指主要以智能手机为传播载体，借助于移动社交网络及社交媒体，视频时长在数秒到数分钟之间的视频内容产品。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [12<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-12"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z4sOkFrgbA" data-idx="3-3"><span class="text_o4f6P" data-text="true">互联网的迅猛发展没有从根本上改变人获取信息的能力和习惯，高效的信息获取依旧要依靠媒介来实现，受众的</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%B3%A8%E6%84%8F%E5%8A%9B%E8%B5%84%E6%BA%90/1124570?fromModule=lemma_inlink" target="_blank" data-from-module="">注意力资源</a></span><span class="text_o4f6P" data-text="true">的争夺已经从接触到用户进入去理解用户、洞察用户的阶段了，媒介解决的不再是如何被用户看到，而是如何看下去。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [12<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-12"></em></sup></span><span class="text_o4f6P" data-text="true">此外，本质更像是电商直播间和抖音剧情号。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [17]<em id="sup-17"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uxG4K1CHQGzM" data-idx="3-4"><span class="text_o4f6P" data-text="true">此外，大量</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%BE%AE%E7%9F%AD%E5%89%A7/23450704?fromModule=lemma_inlink" target="_blank" data-from-module="">微短剧</a></span><span class="text_o4f6P" data-text="true">的“上游”是</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%BD%91%E7%BB%9C%E5%B0%8F%E8%AF%B4/181706?fromModule=lemma_inlink" target="_blank" data-from-module="">网络小说</a></span><span class="text_o4f6P" data-text="true">。也就是将网文的经典“吸睛”套路进行浓缩式的可视化翻译，通过快节奏、强反转的剧情设定，力图在每一分钟踩中观众的情绪“爽点”，吸引他们反复点击观看。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [28]<em id="sup-28"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-2" data-tag="header" data-uuid="u3Z6EIlqKKNn" data-level="2"><div class="anchorList_yLCSB"><a name="萌芽时期"></a><a name="4-2"></a></div><h3 name="4-2">萌芽时期</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d80GXIr5QR" data-idx="3-6"><span class="text_o4f6P bold_ARdHJ" data-text="true">竖屏起源</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z4HjM1vPDv" data-idx="3-7"><div class="lemmaPicture_eNcFq layoutRight_l5kjB disable-select" style="float:right;width:220px"><a class="imageLink__fNk0" style="width:220px;height:113.26053042121684px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/6609c93d70cf3bc79f3d99f29758ada1cd11728bfc2f?fr=lemma&fromModule=lemma_content-image" target="_blank" title="Snapchat"><img src="https://bkimg.cdn.bcebos.com/pic/6609c93d70cf3bc79f3d99f29758ada1cd11728bfc2f?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_226" class="picture_z00hT" width="220" height="113.26053042121684"/></a><span class="titleSpan_FXR1i"><span>Snapchat</span></span></div><span class="text_o4f6P" data-text="true">最早为竖屏视频提供平台的</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Snapchat/8115680?fromModule=lemma_inlink" target="_blank" data-from-module="">Snapchat</a></span><span class="text_o4f6P" data-text="true">（阅后即焚），在2013年开发了“故事”（Stories）功能，鼓励用户拍摄发布竖屏内容。这些故事中有一部分是用户表演拍摄的剧情短片，或是重新剪辑过的影视剧，这些剧情短片多是喜剧性质的，视频时长也十分灵活，并且一部分作品也有单元剧连续剧的属性。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z5bm26VUAr" data-idx="3-8"><span class="text_o4f6P bold_ARdHJ" data-text="true">竖屏发展</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d8j4qLyQad" data-idx="3-9"><span class="text_o4f6P" data-text="true">2015年后，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Twitter/2443267?fromModule=lemma_inlink" target="_blank" data-from-module="">Twitter</a></span><span class="text_o4f6P" data-text="true">，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Instagram/8550544?fromModule=lemma_inlink" target="_blank" data-from-module="">Instagram</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/Facebook/7449587?fromModule=lemma_inlink" target="_blank" data-from-module="">Facebook</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/YouTube/6497100?fromModule=lemma_inlink" target="_blank" data-from-module="">YouTube</a></span><span class="text_o4f6P" data-text="true">等社交媒体都相继推出了类似的平台。中国竖屏视频发展得益于直播行业的发展和</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%8A%96%E9%9F%B3/20784697?fromModule=lemma_inlink" target="_blank" data-from-module="">抖音</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%BF%AB%E6%89%8B/19678032?fromModule=lemma_inlink" target="_blank" data-from-module="">快手</a></span><span class="text_o4f6P" data-text="true">等平台，一些主流社交媒体也推出了类似的功能，这些功能初期有产生了一小批和Snapchat相似的用户生产的竖屏短剧。伴随着这一类平台的发展，专业的制作者也加入了这个行业，最早Snapchat和《每日邮报》合作生产竖屏新闻资讯。但是国外真正和竖屏短剧相关的尝试最早是在2018年3月，Netflix宣布在网络平台上推出的一个预览功能，这个功能可以让用户观看半分钟的平台节目或电影的竖屏预览视频，是传统影视剧披上竖屏的“外套”。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-3" data-tag="header" data-uuid="u3MSVLP719nk" data-level="2"><div class="anchorList_yLCSB"><a name="起源时期"></a><a name="4-3"></a></div><h3 name="4-3">起源时期</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d8po21Jcty" data-idx="3-11"><span class="text_o4f6P bold_ARdHJ" data-text="true">视频分享模式创新</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z1OTvTU0qq" data-idx="3-12"><span class="text_o4f6P" data-text="true">随着信息技术的迅速发展，手机、电脑、IPAD等诸多终端的搭建，改变了人们的收视习惯，在内容获取，信息消费，影音娱乐等方面都正在突破传统媒体所给予的框架体系。基于YouTuBe率先引领的</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/UGC/66502?fromModule=lemma_inlink" target="_blank" data-from-module="">UGC</a></span><span class="text_o4f6P" data-text="true">视频分享模式，网络的传播效应和分享机制有了显著的效果。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z3NqLnG3Pi" data-idx="3-13"><span class="text_o4f6P" data-text="true">因为</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/PGC/16859378?fromModule=lemma_inlink" target="_blank" data-from-module="">PGC</a></span><span class="text_o4f6P" data-text="true">和UGC的划分，行业诞生出</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/MCN/3551331?fromModule=lemma_inlink" target="_blank" data-from-module="">MCN</a></span><span class="text_o4f6P" data-text="true">机构。这是短视频发展到一定程度和商业化结合产生的产物，一方面通过促进用户上传视频作品维持流量关注，另一方面通过分析市场数据精准定位用户和市场需求，输出对应的视频产品从而达到盈利目的，该模式可以整合市场资源、提高更新效率等方面极具优势。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [12<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-12"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z3NxATLanT" data-idx="3-14"><span class="text_o4f6P" data-text="true">在这样的一种高信息流动下，各大视频网站相继推出独家自制剧，来避免同质化现象以及版权纷争，同时获得高效益收入。自2008年凤凰网推出中国第一部网络自制网络互动剧《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/yeah/627895?fromModule=lemma_inlink" target="_blank" data-from-module="">yeah</a></span><span class="text_o4f6P" data-text="true">》，各大视频网站相继推出基于自身平台的网络自制（短）剧：土豆网的“橙色计划”，优酷网的“优酷出品”到2011年，搜狐视频也加入“自制行列”。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [11<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-11"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yNX9XKjlKq" data-idx="3-15"><span class="text_o4f6P bold_ARdHJ" data-text="true">流媒体时代</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d8ukNRaprw" data-idx="3-16"><span class="text_o4f6P" data-text="true">电视时代，剧集必须尽一切努力把观众留在频道上，才能赚到收视率，再借由广告费变现。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span><span class="text_o4f6P" data-text="true">流媒体时代，小众的题材、激烈的戏剧冲突、直白火爆的台词，让人有“付费解锁全集”的欲望。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MSEFUPm8qz" data-idx="3-17"><span class="text_o4f6P" data-text="true">2012年，中国微短剧在影视剧市场初展身手。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z5t6Y3ysge" data-idx="3-18"><span class="text_o4f6P" data-text="true">2016年，淘宝为宣传平台和产品，出品了《一千零一夜》系列竖屏短片。本质上是广告，但是作品剧情完整，从摄制到播放都是采取竖屏形式，并在5分钟的时间内完整讲述了一个故事，算是剧情类型竖屏视频早期佳作。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3Z5G48GRmFu" data-idx="3-19"><span class="text_o4f6P" data-text="true">2017年，优酷发布了主攻资讯内容、竖屏形式的优酷辣报，热度较高的作品有美妆类《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%BA%A2%E9%B9%A4%E7%AC%94%E8%AE%B0/56945135?fromModule=lemma_inlink" target="_blank" data-from-module="">红鹤笔记</a></span><span class="text_o4f6P" data-text="true">》和美食类《辣叔日日煮》。腾讯推出了竖屏访谈类综艺《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%92%8C%E9%99%8C%E7%94%9F%E4%BA%BA%E8%AF%B4%E8%AF%9D/22050174?fromModule=lemma_inlink" target="_blank" data-from-module="">和陌生人说话</a></span><span class="text_o4f6P" data-text="true">》，主要内容是社会标签化的现状和小人物的悲欢离合。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-4" data-tag="header" data-uuid="u3yK6w7gWHfz" data-level="2"><div class="anchorList_yLCSB"><a name="发展时期"></a><a name="4-4"></a></div><h3 name="4-4">发展时期</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d8AcBynicd" data-idx="3-21"><div class="lemmaPicture_eNcFq layoutRight_l5kjB disable-select" style="float:right;width:220px"><a class="imageLink__fNk0" style="width:220px;height:267.96px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/279759ee3d6d55fbb2fb95382b7a584a20a44623772e?fr=lemma&fromModule=lemma_content-image" target="_blank" title="生活对我下手了"><img src="https://bkimg.cdn.bcebos.com/pic/279759ee3d6d55fbb2fb95382b7a584a20a44623772e?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_535" class="picture_z00hT" width="220" height="267.96"/></a><span class="titleSpan_FXR1i"><span>生活对我下手了</span></span></div><span class="text_o4f6P" data-text="true">2018年起，微短剧开始进入发展期，中国部分头部视频网站开始将目光投向微短剧市场。首部竖屏短剧《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%94%9F%E6%B4%BB%E5%AF%B9%E6%88%91%E4%B8%8B%E6%89%8B%E4%BA%86/23176734?fromModule=lemma_inlink" target="_blank" data-from-module="">生活对我下手了</a></span><span class="text_o4f6P" data-text="true">》。该剧每集时长3～4分钟，第一季48集，讲述了48个诙谐搞笑、截然不同的生活故事。爱奇艺由此开始布局打造站内短剧剧场版块，各大视频网站开始纷纷拓展短剧市场，腾讯视频、优酷视频、芒果TV紧随其后开始试水微短剧创作。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5d9XvolTe6H" data-idx="3-22"><span class="text_o4f6P" data-text="true">2018年3月，腾讯视频出品的《颜冬先生别过来》。这部作品作为真正意义上的竖屏短剧，由同名的耽美漫画改编而来，采取竖屏的拍摄方式而非后期裁剪，由专业团队拍摄制作，发布在腾讯视频平台的剧情类竖屏单元剧。虽然作品的内容质量堪忧，但形式上算是完整的竖屏短剧。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span><div class="lemmaPicture_eNcFq layoutCenter_F_ePY disable-select" style="float:none;display:block;margin:0px auto;clear:both;width:423.444976076555px"><a class="imageLink__fNk0" style="width:423.444976076555px;height:500px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/622762d0f703918fa0ecc7d41765319759ee3d6d6e2e?fr=lemma&fromModule=lemma_content-image" target="_blank" title="颜冬先生别过来"><img src="https://bkimg.cdn.bcebos.com/pic/622762d0f703918fa0ecc7d41765319759ee3d6d6e2e?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_1000" class="picture_z00hT" width="423.444976076555" height="500"/></a><span class="titleSpan_FXR1i"><span>颜冬先生别过来</span></span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5da8wKXtcjI" data-idx="3-23"><span class="text_o4f6P" data-text="true">2018年9月，岳云鹏担当主角的《新白胖子传奇》，是竖屏短剧的一次试水的戏剧作品，虽然传播范围不大但反响良好。之后的10月，腾讯视频发布了yoo平台，致力于竖屏形式的研发与推广，制作了一批涉及多领域题材的竖屏内容。2019年爱奇艺出品的《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%80%AA%E5%8A%9B%E5%B0%91%E5%A5%B3%E7%9A%84%E6%97%A5%E5%B8%B8/24103185?fromModule=lemma_inlink" target="_blank" data-from-module="">怪力少女的日常</a></span><span class="text_o4f6P" data-text="true">》，涉及了少见的科幻题材。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [13<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-13"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5dadLRDhLox" data-idx="3-24"><div class="lemmaPicture_eNcFq layoutCenter_F_ePY disable-select" style="float:none;display:block;margin:0px auto;clear:both;width:375px"><a class="imageLink__fNk0" style="width:375px;height:500px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/8644ebf81a4c510fd9f939042601322dd42a28340f2e?fr=lemma&fromModule=lemma_content-image" target="_blank" title="怪力少女的日常"><img src="https://bkimg.cdn.bcebos.com/pic/8644ebf81a4c510fd9f939042601322dd42a28340f2e?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_1000" class="picture_z00hT" width="375" height="500"/></a><span class="titleSpan_FXR1i"><span>怪力少女的日常</span></span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yK6JV0yDMP" data-idx="3-25"><div class="lemmaPicture_eNcFq layoutRight_l5kjB disable-select" style="float:right;width:220px"><a class="imageLink__fNk0" style="width:220px;height:225.93559617058312px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/c8ea15ce36d3d539b600c1dd7cdffe50352ac65c1a2e?fr=lemma&fromModule=lemma_content-image" target="_blank" title="赘婿无双"><img src="https://bkimg.cdn.bcebos.com/pic/c8ea15ce36d3d539b600c1dd7cdffe50352ac65c1a2e?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_451" class="picture_z00hT" width="220" height="225.93559617058312"/></a><span class="titleSpan_FXR1i"><span>赘婿无双</span></span></div><span class="text_o4f6P" data-text="true">2020年，安阳小伙</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%AE%A1%E4%BA%91%E9%B9%8F/3994105?fromModule=lemma_inlink" target="_blank" data-from-module="">管云鹏</a></span><span class="text_o4f6P" data-text="true">上了全网热搜，接受来自四面八方的注目，人称歪嘴战神。管云鹏为了生计，接拍了一系列网络爽文的引流广告。在这些一分钟短片里，管云鹏扮演卑微的上门女婿，被妻子嫌弃、被丈母娘扇耳光。在离婚协议生效那一刻，一群神秘人出现，齐齐跪倒在他面前，齐声大喊：恭迎龙王回宫！穷小子揭开真面目，扮猪吃老虎的战神歪嘴邪魅一笑，开启复仇之路。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yKgHFif49g" data-idx="3-26"><span class="text_o4f6P" data-text="true">2023年秋天，短剧《无双》（原名《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E8%B5%98%E5%A9%BF%E6%97%A0%E5%8F%8C/62020166?fromModule=lemma_inlink" target="_blank" data-from-module="">赘婿无双</a></span><span class="text_o4f6P" data-text="true">》）从制作班底到演员全都“查无此人”。成本不到50万元，但上线8天整体收入就破1亿元，由此开启了“7天拍完、8天亿元，10天财富自由”的传闻。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-5" data-tag="header" data-uuid="u5nKe9yTQpXL" data-level="2"><div class="anchorList_yLCSB"><a name="关键时期"></a><a name="4-5"></a></div><h3 name="4-5">关键时期</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5nKdtZsOmoV" data-idx="3-28"><span class="text_o4f6P" data-text="true">2020年，</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%9B%BD%E5%AE%B6%E5%B9%BF%E6%92%AD%E7%94%B5%E8%A7%86%E6%80%BB%E5%B1%80/22445272?fromModule=lemma_inlink" target="_blank" data-from-module="">国家广播电视总局</a></span><span class="text_o4f6P" data-text="true">下发《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%85%B3%E4%BA%8E%E8%BF%9B%E4%B8%80%E6%AD%A5%E5%8A%A0%E5%BC%BA%E7%94%B5%E8%A7%86%E5%89%A7%E7%BD%91%E7%BB%9C%E5%89%A7%E5%88%9B%E4%BD%9C%E7%94%9F%E4%BA%A7%E7%AE%A1%E7%90%86%E6%9C%89%E5%85%B3%E5%B7%A5%E4%BD%9C%E7%9A%84%E9%80%9A%E7%9F%A5/24579403?fromModule=lemma_inlink" target="_blank" data-from-module="">关于进一步加强电视剧网络剧创作生产管理有关工作的通知</a></span><span class="text_o4f6P" data-text="true">》，在该《通知》中明确表示要严打“注水剧”，并且提出“电视剧网络剧拍摄制作提倡不超过40集，鼓励30集以内的短剧创作”。这一政策的到来，以优酷、爱奇艺、腾讯为代表的头部网络平台率先进行了网络短剧的拍摄与制作，《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%88%91%E6%98%AF%E4%BD%99%E6%AC%A2%E6%B0%B4/23481949?fromModule=lemma_inlink" target="_blank" data-from-module="">我是余欢水</a></span><span class="text_o4f6P" data-text="true">》《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%8D%81%E6%97%A5%E6%B8%B8%E6%88%8F/50220318?fromModule=lemma_inlink" target="_blank" data-from-module="">十日游戏</a></span><span class="text_o4f6P" data-text="true">》《隐秘的角落》《白色月光》等短剧不仅在热度上达到了一定高度，还迎来了口碑与播放量的双丰收，《隐秘的角落》在豆瓣的评分一度飙升至9.4分，最后以8.9分收官，即使是陷入“女权风波”的《我是余欢水》，最后也达到了豆瓣评分7.3分的口碑，这都证明了网络短剧的魅力所在。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [6<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-6"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="4-6" data-tag="header" data-uuid="u5nKYNBTJd4W" data-level="2"><div class="anchorList_yLCSB"><a name="集中爆发"></a><a name="4-6"></a></div><h3 name="4-6">集中爆发</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yIt4OIdiUN" data-idx="3-30"><div class="lemmaPicture_eNcFq layoutRight_l5kjB disable-select" style="float:right;width:220px"><a class="imageLink__fNk0" style="width:220px;height:146.66666666666666px" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/cb8065380cd7912397ddaa6beb6c4e82b2b7d0a22a2e?fr=lemma&fromModule=lemma_content-image" target="_blank" title="龙岭迷窟"><img src="https://bkimg.cdn.bcebos.com/pic/cb8065380cd7912397ddaa6beb6c4e82b2b7d0a22a2e?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_293" class="picture_z00hT" width="220" height="146.66666666666666"/></a><span class="titleSpan_FXR1i"><span>龙岭迷窟</span></span></div><span class="text_o4f6P" data-text="true">2020年的网络剧市场在疫情的影响下虽然整体发展有所放缓，但是网络短剧得到了集中的爆发，从2020年国家广电总局剧集备案的数据来看，开年第一季度备案的网络短剧占比超过20%气同时各大视频平台纷纷开始布局短剧市场，加大了网络短剧的制作和储备。这一阶段的网络短剧在制作播出与营销等方面显得更加成熟，网络短剧迎来了发展元年。网络短剧有着明确的“双短”的特点，剧集短、时长短。2020年影响较大的一些精品网络剧整体的体量一般不超过30集，单集时长均在40分钟左右。如《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E9%BE%99%E5%B2%AD%E8%BF%B7%E7%AA%9F/19455859?fromModule=lemma_inlink" target="_blank" data-from-module="">龙岭迷窟</a></span><span class="text_o4f6P" data-text="true">》18集，《唐人街探案》12集，《我是余欢水》12集，《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%8F%B9%E6%81%AF%E6%A1%A5/23601123?fromModule=lemma_inlink" target="_blank" data-from-module="">叹息桥</a></span><span class="text_o4f6P" data-text="true">》15集等。同时2020年的网络短剧内容表现更加丰富，形态多样，因而业界与学界对其又有着“网络新短剧”的称呼。《叹息桥》的豆瓣评分8.9分，反映了成年人情感的遗憾与无奈；《唐人街探案》对接唐探宇宙，开启影剧联动的新模式；《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E9%BE%99%E5%B2%AD%E8%BF%B7%E7%AA%9F/19455859?fromModule=lemma_inlink" target="_blank" data-from-module="">龙岭迷窟</a></span><span class="text_o4f6P" data-text="true">》人物塑造鲜明，画面写实丰富；《我是余欢水》聚焦中年危机，荒诞的表达与现实的内核相得益彰。这些网络短剧制作精良，创新多样，在播出后反响热烈，获得播放与口碑，深刻影响网络剧发展的格局。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [6<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-6"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5nLpFtnKzfL" data-idx="3-31"><span class="text_o4f6P" data-text="true">2022年12月，国家广播电视总局印发《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%85%B3%E4%BA%8E%E6%8E%A8%E5%8A%A8%E7%9F%AD%E5%89%A7%E5%88%9B%E4%BD%9C%E7%B9%81%E8%8D%A3%E5%8F%91%E5%B1%95%E7%9A%84%E6%84%8F%E8%A7%81/62488477?fromModule=lemma_inlink" target="_blank" data-from-module="">关于推动短剧创作繁荣发展的意见</a></span><span class="text_o4f6P" data-text="true">》的通知，提出创作方向，新时代短剧创作要坚守人民立场，让人民成为作品主角，把思想倾向和情感同人民融为一体，积极反映人民生产生活的伟大实践和喜怒哀乐的真情实感，打造立足生活接地气、人民群众欢迎喜爱的优秀作品。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [23]<em id="sup-23"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u6dH5bo9eSpK" data-idx="3-32"><span class="text_o4f6P" data-text="true">2023年11月，腾讯旗下的阅文集团对外发布剧本征集令；聚美优品的创始人</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E9%99%88%E6%AC%A7/21946?fromModule=lemma_inlink" target="_blank" data-from-module="">陈欧</a></span><span class="text_o4f6P" data-text="true">也开始行动。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [1]<em id="sup-1"></em></sup></span><span class="text_o4f6P" data-text="true">同月，以小程序剧为代表的短剧在当下的影视行业继续火爆，小程序剧“一周拍完、一月上线、一部财富自由”、“24小时充值破1200万元”、“3天拍100集，利润超成本8倍”。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [2]<em id="sup-2"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5nLd7N9Y4Kz" data-idx="3-33"><span class="text_o4f6P" data-text="true">2024年3月，机构发布的《2023短剧行业研究报告》显示，2023年短剧市场规模达到373.9亿，预计2024年将超过500亿；2023年前8个月，全中国备案拍摄的微短剧有3574部。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [22]<em id="sup-22"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u8haoQd6BpdW" data-idx="3-34"><span class="text_o4f6P" data-text="true">2024年3月27日，《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E4%B8%AD%E5%9B%BD%E7%BD%91%E7%BB%9C%E8%A7%86%E5%90%AC%E5%8F%91%E5%B1%95%E7%A0%94%E7%A9%B6%E6%8A%A5%E5%91%8A%EF%BC%882024%EF%BC%89/64215697?fromModule=lemma_inlink" target="_blank" data-from-module="">中国网络视听发展研究报告（2024）</a></span><span class="text_o4f6P" data-text="true">》在成都发布。报告显示，短视频的蓬勃发展，也让微短剧越来越成为“主力军”。2023年，在广电总局“重点网络影视剧信息备案系统”中通过登记并进行上线备案的微短剧共557部、12630集。其中，2023年在重点网络平台共上线重点网络微短剧384部，较2022年的172部增加一倍多。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [25]<em id="sup-25"></em></sup></span><span class="text_o4f6P" data-text="true">4月16日</span><span class="text_o4f6P" data-ctrid-uah3907rwmru="uah3907rWMrU" data-text="true">，据日本《日本经济新闻》报道，在日本，供智能手机观看的竖屏短剧将上线。日本初创公司GOKKO与一家中国企业合作，计划本月推出近60集的短剧。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [26]<em id="sup-26" data-ctrid="uah3907rWMrU"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uyUA88G4LTuO" data-idx="3-35"><span class="text_o4f6P" data-text="true">2024年，顶级富二代都开始下海拍狗血短剧了，网红赛道挤满下海的富二代，豪门家族夺权，废柴二代主角。国产品牌企二代们拍摄的“接班短剧”三不五时就会走红全网。这些接班视频，往往以企二代真实生活为基底创作。内容一边迎合着人们关于“总裁文”的悬浮想象，另一边也大方展示二代们接班的艰辛。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [31]<em id="sup-31"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uzckfm5eJeqA" data-idx="3-36"><span class="text_o4f6P" data-text="true">2025年1月，DataEye研究院发布《2024年微短剧行业白皮书》显示，2024年中国微短剧市场规模达504亿元，预计2025年将超过680亿元，2027年将突破1000亿元。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [32]<em id="sup-32"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="5" data-tag="header" data-uuid="u3yLyFiJQu7A" data-level="1"><div class="anchorList_yLCSB"><a name="创作特点"></a><a name="5"></a></div><h2 name="5">创作特点</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="5" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="5-1" data-tag="header" data-uuid="u3MTPXo5LRzl" data-level="2"><div class="anchorList_yLCSB"><a name="综述"></a><a name="5-1"></a></div><h3 name="5-1">综述</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MTPffykdxj" data-idx="4-2"><span class="text_o4f6P" data-text="true">短剧结合了“影视剧”与“短视频”的突出特点，形成了竖屏审美特征与创作思维。竖屏的审美特征是短剧继承延伸短视频原有特性后发展形成的。不同于横屏网剧的画面设置，短视频平台短剧大多采用竖屏拍摄，贴合人们观看时使用的移动设备的屏幕画面，形成了与横屏网剧不同的视觉观看习惯。基于竖屏观看方式和自身时长短、节奏快的特征，短剧在内容创作上也形成了竖屏叙事逻辑。短剧在设定故事的讲述视角时多采用全知全能式的视角或是某一特定人物视角；在情节安排上多为“开端即高潮”，矛盾冲突紧凑，减少了描述性的情节；在视听语言的运用上，竖屏屏幕因自身的特点更适于展示更多细节、微小动作，所以短剧的拍摄镜头设置和串联多为中近景和特写画面，且更多地依赖演员的语言、表情、肢体动作来传情达意，较少设置一些大景别的介绍性场面镜头。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [9<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-9"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u5P73MiyHKia" data-idx="4-3"><span class="text_o4f6P" data-text="true">短剧是从网文那儿来的，有很浓的爽文色彩，题材也比较单一，赘婿、霸总、甜宠，本质是快消品。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [24]<em id="sup-24"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="5-2" data-tag="header" data-uuid="u3yLzFu846Yt" data-level="2"><div class="anchorList_yLCSB"><a name="创作第一原理"></a><a name="5-2"></a></div><h3 name="5-2">创作第一原理</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yLy6lK7gNO" data-idx="4-5"><span class="text_o4f6P" data-text="true">短剧的观众的口味一直很稳定。爽是短剧生产的第一原理。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span><span class="text_o4f6P" data-text="true">有人替热门短剧剧情总结过一段顺口溜：霸道总裁爱上我、英雄救美反被救、欲擒故纵谈恋爱、绑架案中见真情、豪门宴上不认亲、突患癌症苦虐恋。男频剧的女二号一定是性感尤物或清纯痴恋、男二号一定是自作聪明或跳梁小丑；女频剧的男二号一定渣穿天际或隐忍情深。婆婆一定是恶毒的，闺蜜一定是阴险的，战神的好兄弟是一定会牺牲的——演员各有不同，但每一个角色都能无缝衔接、对号入座。和短剧相比，电影解说视频里的小帅、小美、光头大魔王的角色塑造，都已经显得异常饱满立体了。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="5-3" data-tag="header" data-uuid="u3yMlRCkNl9D" data-level="2"><div class="anchorList_yLCSB"><a name="创作第二原理"></a><a name="5-3"></a></div><h3 name="5-3">创作第二原理</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yLSwT7kGlI" data-idx="4-7"><span class="text_o4f6P" data-text="true">短剧编剧像高考语文考场上的答题熟手，用最直接的关键词触碰得分点。热门+热门=更大的热门，是短剧的第二原理。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span><span class="text_o4f6P" data-text="true">此外，短剧有一个中国互联网特色的衡量指标：两秒跳出率。平台会以秒为单位告诉创作者，与同类型的内容相比，“有多少人在抛弃你”。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="5-4" data-tag="header" data-uuid="u3yMo05u61jT" data-level="2"><div class="anchorList_yLCSB"><a name="创作第三原理"></a><a name="5-4"></a></div><h3 name="5-4">创作第三原理</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yMfahIsiqH" data-idx="4-9"><span class="text_o4f6P" data-text="true">除了在两秒的时间里展现五个机位抽耳光的画面来把观众吸引住，短剧还要想办法让大家心甘情愿掏钱。此处引入短剧的第三原理：转折，永远不要放弃转折。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yMrduw2vPA" data-idx="4-10"><span class="text_o4f6P" data-text="true">比如，一部小程序短剧体量基本是80～100集，大概会有四个付费节点，平均20集就要设置一个吸引充钱的“钩子”。三大杀手锏：</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E9%AB%98%E6%BD%AE/5604214?fromModule=lemma_inlink" target="_blank" data-from-module="">高潮</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%8F%8D%E8%BD%AC/2340484?fromModule=lemma_inlink" target="_blank" data-from-module="">反转</a></span><span class="text_o4f6P" data-text="true">、</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%93%A6%E8%BE%B9/5640831?fromModule=lemma_inlink" target="_blank" data-from-module="">擦边</a></span><span class="text_o4f6P" data-text="true">。因此很多剧组总要求一个漂亮的女二号，负责在适当的位置提醒观众是时候捧个钱场了。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="6" data-tag="header" data-uuid="uyrIaiV3genl" data-level="1"><div class="anchorList_yLCSB"><a name="演员"></a><a name="6"></a></div><h2 name="6">演员</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="6" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uyrI9IN2vxAF" data-idx="5-1"><span class="text_o4f6P" data-text="true">圈内公认的准则，有爆款作品就可以称为爆款演员，但持续性输出爆款才能成为头部演员。2024年，不少新老演员成功升咖，比如滕泽文、赵夕汐、王格格、张集骏、许梦圆、李沐宸、李菲、赵佳、何健麒、马秋元、马小宇等。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [30]<em id="sup-30"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uyrIkdoDATVc" data-idx="5-2"><span class="text_o4f6P" data-text="true">此外，在同类型作品和角色中，头部演员的过往履历处于数据最好的层次，那么经费充足的情况下，制片方肯定会优先考虑他们。竖屏短剧作为一个非常强势的新兴赛道，爆款演员有着很大几率实现弯道超车。在主演选择上，很多横屏项目已经愿意去尝试用竖屏头部演员。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [30]<em id="sup-30"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="7" data-tag="header" data-uuid="u3yMHU1ZFPFU" data-level="1"><div class="anchorList_yLCSB"><a name="商业模式"></a><a name="7"></a></div><h2 name="7">商业模式</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="7" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="7-1" data-tag="header" data-uuid="u3yN8JReYdsD" data-level="2"><div class="anchorList_yLCSB"><a name="制作机制"></a><a name="7-1"></a></div><h3 name="7-1">制作机制</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yMI3XAs7jO" data-idx="6-2"><span class="text_o4f6P" data-text="true">传统影视行业集投资成本高、回收周期长、回报率极其不稳定等要素于一体。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yMR9uqW77N" data-idx="6-3"><span class="text_o4f6P" data-text="true">短剧预算紧张，生产就只能从简从速。一部短剧从开机到杀青通常只有7天，曾有剧组为了省钱，找来一对双胞胎接力饰演同一个角色，将原本10天的戏份压缩到5天拍完。演员台词要短，动作要快；后期制作进可套模板，退可抄同行。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MWhPbRwbZt" data-idx="6-4"><span class="text_o4f6P" data-text="true">此外，短剧进入门槛较低，一部智能手机和一个应用APP就能够赋予大众进行自我表达和文化创造的权力。视频的拍摄、剪辑与发布难度的降低也有效地激发了公众的文化生产力，在各个短视频平台上越来越多的人参与到竖屏影像的生产与传播过程中，也为竖屏短视频的传播奠定了巨大的用户基础。在快手，任何奇思妙想或炸裂演技都能随时展现，只要内容优秀或形式新颖，都能一秒“变身”好演员。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [10<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-10"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yN1sCeTmKq" data-idx="6-5"><span class="text_o4f6P" data-text="true">以短剧《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%97%A0%E5%8F%8C/63882251?fromModule=lemma_inlink" target="_blank" data-from-module="">无双</a></span><span class="text_o4f6P" data-text="true">》为例，解锁全集需要39.9元，与一张电影票价格相当；开通标价298元的年费会员即可解锁全站内容。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="7-2" data-tag="header" data-uuid="u3yNaVPghgqI" data-level="2"><div class="anchorList_yLCSB"><a name="宣发机制"></a><a name="7-2"></a></div><h3 name="7-2">宣发机制</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yNb4Ou190u" data-idx="6-7"><span class="text_o4f6P" data-text="true">短剧上线首日，投手会测试上千种投放模型，由于投流成本和充值情况实时可见，投手就能根据ROI（投入产出比）选择是否继续投放。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yNs8joALyP" data-idx="6-8"><span class="text_o4f6P" data-text="true">业内ROI最高能做到1.7（即投放1元，收入1.7元），1.2～1.3属于小幅盈利，一旦低于1.1就会立刻减少乃至停止投流。每部短剧的生命周期都极短，上线第一周就会消耗80%的投流预算。为了提高ROI，投手还会根据3～5秒完播率、整集完播率等数据，实时调整投放素材和模型。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yNynmuREvE" data-idx="6-9"><span class="text_o4f6P" data-text="true">以某头部平台为例，短剧有70%能保本，但只有10%能成为千万级爆款。不过由于投资体量小，只要十个项目里有一两个能成功，就能覆盖此前的所有成本。低成本投入+流水线生产+回报可量化，创造了一种字面意义上可以复制的成功。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="7-3" data-tag="header" data-uuid="u4TSI5vMTpvn" data-level="2"><div class="anchorList_yLCSB"><a name="付费卡点"></a><a name="7-3"></a></div><h3 name="7-3">付费卡点</h3></div><div data-tag="module" data-module-type="table" data-uuid="u4TRRmQgtv1I"><div class="moduleTable_aZwtd"><table class="tableBox_JhK8W"><tbody class="tableBody_lJ6H9"><tr><th width="250" align="" rowspan="1" colSpan="1" class="tableTh_Y9TE6"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPBdtJZ" data-idx=""><span class="text_o4f6P bold_ARdHJ" data-text="true">短剧集数</span></div></th><th width="250" align="" rowspan="1" colSpan="1" class="tableTh_Y9TE6"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPD302v" data-idx=""><span class="text_o4f6P bold_ARdHJ" data-text="true">付费节点</span></div></th><th width="250" align="" rowspan="1" colSpan="1" class="tableTh_Y9TE6"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPLvWRV" data-idx=""><span class="text_o4f6P bold_ARdHJ" data-text="true">特点</span></div></th></tr><tr><td width="250" align="" rowspan="3" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TRRmPsg82R"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPrKWHX" data-idx=""><span class="text_o4f6P" data-text="true">80集到100集</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TRRmPAdjuS"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPprFUC" data-idx=""><span class="text_o4f6P" data-text="true">8集到12集</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TRRmPyHh1O"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmP8BadZ" data-idx=""><span class="text_o4f6P" data-text="true">情绪堆积是为了这个卡点</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TRRmPqepUs"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmP2w8sD" data-idx=""><span class="text_o4f6P" data-text="true">26集到30集</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TRRmPTBanM"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TRRmPMlWKl" data-idx=""><span class="text_o4f6P" data-text="true">吸引用户二卡付费，在内部也称为“赚点”</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TS55CtC9kK"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TS55ChdcUc" data-idx=""><span class="text_o4f6P" data-text="true">三卡、四卡点</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TS55CdBpEG"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TS55CXmWFa" data-idx=""><span class="text_o4f6P" data-text="true">根据每部剧的剧情特别设置。简单来说，每隔二十集，剧本都要设置能吸引用户付费的锚点与钩子</span></div></td></tr><tr><td width="750" align="" rowspan="1" colSpan="3" class="tableTd_oBXHd" data-uuid="u5nMJjznWdEk"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u5nMJjzFAZiB" data-idx=""><span class="text_o4f6P" data-text="true">备注：付费卡点即吸引用户付费，需要创作者提取剧中爽点、打压点和反转作为付费</span></div></td></tr><tr><td width="750" align="right" rowspan="1" colSpan="3" class="tableTd_oBXHd" data-uuid="u4TS4ZnDfm5f"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TS4ZnUrAzf" data-idx=""><span class="text_o4f6P" data-text="true">参考资料：</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [17]<em id="sup-17"></em></sup></span></div></td></tr></tbody></table></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="7-4" data-tag="header" data-uuid="u3yNJ3lA36KD" data-level="2"><div class="anchorList_yLCSB"><a name="行业推广"></a><a name="7-4"></a></div><h3 name="7-4">行业推广</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yNL69tK6RU" data-idx="6-13"><span class="text_o4f6P" data-text="true">短剧行业的隐痛便是投流成本太高，钱都被流量平台赚走了。据报道，短剧行业90%的收入都被用于支付各类平台的</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%B9%BF%E5%91%8A%E8%B4%B9/7587122?fromModule=lemma_inlink" target="_blank" data-from-module="">广告费</a></span><span class="text_o4f6P" data-text="true">，行业利润率不会超过10%，真正赚钱的也只有行业的前十分之一。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [7<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-7"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u4TRTh2kiCDn" data-idx="6-14"><span class="text_o4f6P" data-text="true">此外，一部小程序短剧基本是80集到100集，大概会有四个付费节点，第一个节点是八集到12集，前期的情绪堆积都是为了这个卡点做铺垫；第二个节点在26集到30集之间，能吸引用户二卡付费也预示着这部剧开始赚钱了，因此二卡在内部也称为“赚点”；三卡、四卡则是会根据每部剧的剧情特别设置。简单来说，每隔二十集，剧本都要设置一个能吸引用户付费的锚点与钩子。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [17]<em id="sup-17"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="8" data-tag="header" data-uuid="u4TSDWEvdGkt" data-level="1"><div class="anchorList_yLCSB"><a name="代表作品"></a><a name="8"></a></div><h2 name="8">代表作品</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="8" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u4TTE5w1titq" data-idx="7-1"><span class="text_o4f6P" data-text="true">2024年1月，短剧</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%A5%B3%E9%A2%91/1193810?fromModule=lemma_inlink" target="_blank" data-from-module="">女频</a></span><span class="text_o4f6P" data-text="true">题材热力高于</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%94%B7%E9%A2%91/5775092?fromModule=lemma_inlink" target="_blank" data-from-module="">男频</a></span><span class="text_o4f6P" data-text="true">，但男频题材热度出现回升。从细分题材来看，1月以来，热力榜TOP50所涵盖的细分题材更为多元化，情感、逆袭和战神位列TOP3热门题材，三大题材数量及热力值占比整体呈上升趋势。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [18]<em id="sup-18"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uyrI2ph73yZn" data-idx="7-2"><span class="text_o4f6P" data-text="true">2024全年，《我在八零年代当后妈》《爱在黎明前降落》《脱缰》《裴总每天都想父凭子贵》《执笔》《授她以柄》《引她入室》《深情诱引》《我们在黑夜中相拥》《桃花马上请长缨》《闪婚后我成了大佬的掌中之物》等横、竖屏短剧接力攻略观众，让不少新老演员成功升咖。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [30]<em id="sup-30"></em></sup></span></div><div data-tag="module" data-module-type="table" data-uuid="u4TPloHYtsDT"><div class="moduleTable_aZwtd"><table class="tableBox_JhK8W"><caption>部分作品</caption><tbody class="tableBody_lJ6H9"><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIcENvP"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloISB4cK" data-idx=""><span class="text_o4f6P" data-text="true">剧名</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIFYKYm"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIWbgTQ" data-idx=""><span class="text_o4f6P" data-text="true">基本介绍</span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIpaGxv"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIOy4uO" data-idx=""><span class="text_o4f6P" data-text="true">题材</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIDYxnO"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloISdLqs" data-idx=""><div class="lemmaPicture_eNcFq table_UZpkI disable-select" style="width:100%;height:auto;max-width:220px"><a class="imageLink__fNk0" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/7af40ad162d9f2d3572cd8daedb49d13632762d066f7?fr=lemma&fromModule=lemma_content-image" target="_blank" title="无双"><img src="https://bkimg.cdn.bcebos.com/pic/7af40ad162d9f2d3572cd8daedb49d13632762d066f7?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_275" class="picture_z00hT" width="100%" height="100%" style="max-width:220px;max-height:137.5px"/></a><span class="titleSpan_FXR1i"><span>无双</span></span></div></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIK7lgQ"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIz7qtU" data-idx=""><span class="text_o4f6P" data-text="true">《无双》是由缴沛凯主演的微短剧。于2023年8月25日上线播出。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [14]<em id="sup-14"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIY5bal"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIKXi3k" data-idx=""><span class="text_o4f6P" data-text="true">战神题材，播出8天后投放收入超1亿元。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [15]<em id="sup-15"></em></sup></span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIpFzJu"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIg7Iua" data-idx=""><div class="lemmaPicture_eNcFq table_UZpkI disable-select" style="width:100%;height:auto;max-width:123.72932330827068px"><a class="imageLink__fNk0" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/1f178a82b9014a90f603d488ed2f2e12b31bb05140f7?fr=lemma&fromModule=lemma_content-image" target="_blank" title="哎呀！皇后娘娘来打工"><img src="https://bkimg.cdn.bcebos.com/pic/1f178a82b9014a90f603d488ed2f2e12b31bb05140f7?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_440" class="picture_z00hT" width="100%" height="100%" style="max-width:123.72932330827068px;max-height:220px"/></a><span class="titleSpan_FXR1i"><span>哎呀！皇后娘娘来打工</span></span></div></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIVN4Rx"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloI3w05O" data-idx=""><span class="text_o4f6P" data-text="true">改编自网络小说《皇后穿越成豪门太太》。曾占据全网微短剧霸屏榜。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [16]<em id="sup-16"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TPloIH77Cy"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TPloIVM93V" data-idx=""><span class="text_o4f6P" data-text="true">穿越女频题材</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TQQHNN98wv"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TQQHNsEBvR" data-idx=""><div class="lemmaPicture_eNcFq table_UZpkI disable-select" style="width:100%;height:auto;max-width:220px"><a class="imageLink__fNk0" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/d53f8794a4c27d1ed21b7bf25f8dba6eddc451da92f7?fr=lemma&fromModule=lemma_content-image" target="_blank" title="完蛋！我被美女包围了！"><img src="https://bkimg.cdn.bcebos.com/pic/d53f8794a4c27d1ed21b7bf25f8dba6eddc451da92f7?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_275" class="picture_z00hT" width="100%" height="100%" style="max-width:220px;max-height:137.5px"/></a><span class="titleSpan_FXR1i"><span>完蛋！我被美女包围了！</span></span></div></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TQQHNvcuwL"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TQQHNAISRt" data-idx=""><span class="text_o4f6P" data-text="true">连续登顶Steam中国区畅销榜，力压热门免费游戏，短期内迅速斩获超3000万的收入，通过抖音等社交媒体渠道传播，头部关键词播放量超10亿次</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [16]<em id="sup-16"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TQQHNLjQyV"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TQQHNTBVsT" data-idx=""><span class="text_o4f6P" data-text="true">短剧+游戏题材</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU49BhUPPA"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU49BAUYWT" data-idx=""><div class="lemmaPicture_eNcFq table_UZpkI disable-select" style="width:100%;height:auto;max-width:153.91739674593242px"><a class="imageLink__fNk0" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/f2deb48f8c5494eef01f0d9369adf7fe9925bd31d0bb?fr=lemma&fromModule=lemma_content-image" target="_blank" title="裴总每天都想父凭子贵"><img src="https://bkimg.cdn.bcebos.com/pic/f2deb48f8c5494eef01f0d9369adf7fe9925bd31d0bb?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_440" class="picture_z00hT" width="100%" height="100%" style="max-width:153.91739674593242px;max-height:220px"/></a><span class="titleSpan_FXR1i"><span>裴总每天都想父凭子贵</span></span></div></div></td><td width="250" align="" rowspan="2" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU49BZLDoP"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU42KLhbQM" data-idx=""><span class="text_o4f6P" data-text="true">春节期间，《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E6%88%91%E5%9C%A8%E5%85%AB%E9%9B%B6%E5%B9%B4%E4%BB%A3%E5%BD%93%E5%90%8E%E5%A6%88/64070785?fromModule=lemma_inlink" target="_blank" data-from-module="">我在八零年代当后妈</a></span><span class="text_o4f6P" data-text="true">》《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E8%A3%B4%E6%80%BB%E6%AF%8F%E5%A4%A9%E9%83%BD%E6%83%B3%E7%88%B6%E5%87%AD%E5%AD%90%E8%B4%B5/64080766?fromModule=lemma_inlink" target="_blank" data-from-module="">裴总每天都想父凭子贵</a></span><span class="text_o4f6P" data-text="true">》两部剧收入过亿，曾占据全网微短剧霸屏榜，10亿流量。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [16]<em id="sup-16"></em></sup></span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [19-20]<em id="sup-19"></em><em id="sup-20"></em></sup></span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [24]<em id="sup-24"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU49BGlPmr"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU49B1UCrG" data-idx=""><span class="text_o4f6P" data-text="true">女频题材</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4ZPqnv2gDiW"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4ZPqnv6coCd" data-idx=""><div class="lemmaPicture_eNcFq table_UZpkI disable-select" style="width:100%;height:auto;max-width:158.28187919463087px"><a class="imageLink__fNk0" href="/pic/%E7%9F%AD%E5%89%A7/63735034/0/d50735fae6cd7b899e5188094b7c55a7d933c995a0bb?fr=lemma&fromModule=lemma_content-image" target="_blank" title="我在八零年代当后妈"><img src="https://bkimg.cdn.bcebos.com/pic/d50735fae6cd7b899e5188094b7c55a7d933c995a0bb?x-bce-process=image/format,f_auto/resize,m_lfit,limit_1,h_440" class="picture_z00hT" width="100%" height="100%" style="max-width:158.28187919463087px;max-height:220px"/></a><span class="titleSpan_FXR1i"><span>我在八零年代当后妈</span></span></div></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4ZPqnvUSJlU"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4ZPqnvAnknE" data-idx=""><span class="text_o4f6P" data-text="true">女频题材</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [21]<em id="sup-21"></em></sup></span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU46dIklOc"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU46d8LsKf" data-idx=""><span class="text_o4f6P" data-text="true">《乘风破浪的婚姻》</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [19]<em id="sup-19"></em></sup></span></div></td><td width="250" align="" rowspan="2" colSpan="1" class="tableTd_oBXHd" data-uuid="u4ZPdO7pvltc"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4ZPdO7EKEeg" data-idx=""><span class="text_o4f6P" data-text="true">2024年1月，热力总值超2500万</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [19]<em id="sup-19"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU46ddtWQO"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU46d5bI1x" data-idx=""><span class="text_o4f6P" data-text="true">女频题材</span></div></td></tr><tr><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU42K56D5n"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU42K02fis" data-idx=""><span class="text_o4f6P" data-text="true">《如此神秘的他》</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [19]<em id="sup-19"></em></sup></span></div></td><td width="250" align="" rowspan="1" colSpan="1" class="tableTd_oBXHd" data-uuid="u4TU42LLvyHL"><div class="para_kLkYl table_KLX5u MARK_MODULE" data-tag="paragraph" data-uuid="u4TU42LlWOlB" data-idx=""><span class="text_o4f6P" data-text="true">伦理题材</span></div></td></tr></tbody></table></div></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="9" data-tag="header" data-uuid="u3MTDus5k7lt" data-level="1"><div class="anchorList_yLCSB"><a name="存在问题"></a><a name="9"></a></div><h2 name="9">存在问题</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="9" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="9-1" data-tag="header" data-uuid="u3MWtMd5Gx5v" data-level="2"><div class="anchorList_yLCSB"><a name="内容同质化"></a><a name="9-1"></a></div><h3 name="9-1">内容同质化</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MWu3UZwukX" data-idx="8-2"><span class="text_o4f6P" data-text="true">在内容创作上，由于竖屏短剧相对于横屏能够传递的信息量较低，导致竖屏短剧无法进行复杂的宏大叙事，而只能用于表现简单的场景和单一的人物形象。许多常规的影视叙事手法和镜头语言都没有办法运用到竖屏影像生产中，这也导致短剧只能依托“短、平、快”的叙事节奏来吸引受众的关注，这一方面导致了无法进行大批量的规模化的内容生产，另一方面也导致用户群体难以拓展。从大多数热门内容来看，这些内容通常都是偏重娱乐性和视觉感官刺激、剧情频繁反转，易于制作和简单重复。相似的视频内容不断被不同内容生产者模仿，这也使得视频的内容呈现出同质化的倾向，同样的内容、同样的剧情导致了竖屏短剧内容丰富度和原创性都严重不足，给受众带来了审美疲劳，不利于短剧的持续发展。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [10<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-10"></em></sup></span></div><div class="paraTitle_wjIY1 level-2_pXuoJ MARK_MODULE" data-index="9-2" data-tag="header" data-uuid="u3MWHUBLvCJl" data-level="2"><div class="anchorList_yLCSB"><a name="传递不当价值观"></a><a name="9-2"></a></div><h3 name="9-2">传递不当价值观</h3></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3MWMlMROJCi" data-idx="8-4"><span class="text_o4f6P" data-text="true">泛娱乐化时代，内容的碎片化和设备的便携性使用户可以随时随地轻松获取各种来自短视频平台的内容。通过不到一分钟的竖屏短剧观众可以看到包罗万象的丰富世界，然而这些娱乐化内容除了给用户带来短暂的“爽”感，其内容没有思想内涵就像快餐一样没有营养。无论从制作还是从内容叙事上来看，短剧与传统的影视剧相比都存在较大差距，长此以往的接触不仅可能会降低观众的审美，同时这种快餐消费对于培养观众的思考能力也不利。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [10<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-10"></em></sup></span></div><div class="paraTitle_wjIY1 level-1_gZvZ7" data-index="10" data-tag="header" data-uuid="u3yORKhNPliG" data-level="1"><div class="anchorList_yLCSB"><a name="行业治理"></a><a name="10"></a></div><h2 name="10">行业治理</h2><div class="titleLine_qvm_c"></div><span><span data-tts-catalog="10" data-tts-from="paragraph" class="ttsBtn_BdcQo paragraph_ZFkUh"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="M7.878 14.133c-.3 0-.7-.1-.9-.3l-2.8-2.5h-1.6c-.8 0-1.4-.7-1.4-1.4v-3.8c0-.8.6-1.4 1.4-1.4h1.6l2.7-2.4c.6-.5 1.4-.5 1.9.1.3.2.4.5.4.9v9.5c0 .7-.6 1.3-1.3 1.3zm-5.3-8.2c-.1 0-.2.1-.2.2v3.8c0 .1.1.2.2.2h1.4c.3 0 .6.1.9.3l2.8 2.5c.1.1.4 0 .4-.2v-9.4c0-.1 0-.1-.1-.2s-.2-.1-.3 0l-2.7 2.4c-.3.3-.6.4-.9.4h-1.5zm10.3 6.8c-.1 0-.3 0-.4-.2-.2-.2-.2-.6 0-.8.9-1 1.4-2.3 1.4-3.7 0-1.4-.5-2.7-1.4-3.7-.2-.2-.2-.6 0-.8.2-.2.6-.2.8 0 1.1 1.2 1.7 2.8 1.7 4.4s-.6 3.3-1.7 4.4c-.1.3-.2.4-.4.4z"></path><path d="M11.378 10.733c-.1 0-.2 0-.3-.1-.3-.2-.3-.6-.2-.8.4-.5.6-1.1.6-1.8s-.2-1.3-.6-1.8c-.1-.2-.1-.6.2-.8.2-.2.6-.1.8.2.5.7.8 1.5.8 2.4 0 .9-.3 1.7-.8 2.4-.1.2-.3.3-.5.3z"></path></svg><span>播报</span></span></span><div class="editLemma_bANOs"><svg viewBox="0 0 16 16" fill="currentColor" width="1em" height="1em"><path d="m14 3.8-1.9-1.9c-.3-.3-.7-.4-1.1-.4-.4 0-.8.2-1.1.4l-8.4 8.4c-.3.3-.4.7-.4 1.1v1.9c0 .8.7 1.5 1.5 1.5h1.9c.4 0 .8-.2 1.1-.4L14 5.9c.6-.6.6-1.6 0-2.1zm-9.1 9.7c-.1.1-.2.1-.3.1H2.7c-.2 0-.4-.2-.4-.4v-1.9c0-.1 0-.2.1-.3l6.1-6 2.4 2.4-6 6.1zm8.3-8.4-1.5 1.5-2.4-2.4 1.5-1.5c.1-.1.2-.1.3-.1s.2 0 .3.1l1.9 1.9c.1.1.1.3-.1.5z"></path></svg><span class="text_mSLNz">编辑</span></div></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u3yOkX9y6WYj" data-idx="9-1"><span class="text_o4f6P" data-text="true">2020年2月中国国家广电总局发布《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E5%85%B3%E4%BA%8E%E8%BF%9B%E4%B8%80%E6%AD%A5%E5%8A%A0%E5%BC%BA%E7%94%B5%E8%A7%86%E5%89%A7%E7%BD%91%E7%BB%9C%E5%89%A7%E5%88%9B%E4%BD%9C%E7%94%9F%E4%BA%A7%E7%AE%A1%E7%90%86%E6%9C%89%E5%85%B3%E5%B7%A5%E4%BD%9C%E7%9A%84%E9%80%9A%E7%9F%A5/24579403?fromModule=lemma_inlink" target="_blank" data-from-module="">关于进一步加强电视剧网络剧创作生产管理有关工作的通知</a></span><span class="text_o4f6P" data-text="true">》。《通知》规范了剧集创作，反对内容“注水”，倡导创作的严肃、严谨之风，要求电视剧网络剧拍摄制作不超过40集，鼓励30集以内的短剧创作。《通知》是“限薪令”之后又一直击行业痛点的政策规范。这一政策倡导能够有效推动制作方更加注重剧集的内容质量创作，大大减少了注水内容的生产，精品化的网络短剧更加受到重视，同时，随着网络剧集数的缩短，现有的制作营收模式发生了改变，从而促进整个行业朝着更加合理良性的方向发展。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [8<svg viewBox="0 0 12 12" fill="currentColor" width="1em" height="1em"><path d="M11.021 12H.979A.98.98 0 0 1 0 11.021V.979A.98.98 0 0 1 .979 0H11.02a.98.98 0 0 1 .98.979v10.042a.98.98 0 0 1-.979.979zM11 .979.979 1 1 11.021 11 11V.979z"></path><circle cx="4.235" cy="3.655" r="1.1"></circle><path d="M9.537 5.773a.5.5 0 0 0-.707 0L6.667 7.938l-1.66-1.659a.491.491 0 0 0-.391-.139.494.494 0 0 0-.391.139L2.389 8.115a.5.5 0 0 0 .707.707l1.521-1.521L6.315 9a.498.498 0 0 0 .707 0l.008-.012L9.537 6.48a.5.5 0 0 0 0-.707z"></path></svg>]<em id="sup-8"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="u4TQj7TBUf3Z" data-idx="9-2"><span class="text_o4f6P" data-text="true">截至2023年2月28日，广电总局共下线含有色情低俗、血腥暴力、格调低下、审美恶俗等内容的微短剧25300多部、计1365004集，下架含有违规内容的“小程序”2420个。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [16]<em id="sup-16"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="tWTzx5t2IxSd" data-idx="9-3"><span class="text_o4f6P" data-text="true">2023年11月28日，抖音开放平台发布短剧小程序审核公告。抖音表示，为进一步提升短剧小程序内容质量、确保短剧小程序合规运营，平台将对未入库和审核结果为“不可播放”的短剧进行运营限制。在内容播控方面，抖音小程序内，未入库和审核结果为“不可播放”的短剧将限制播放，标准参照《</span><span class="text_o4f6P" data-text="true"><a class="innerLink_hQEzT" href="/item/%E7%BD%91%E7%BB%9C%E8%A7%86%E5%90%AC%E8%8A%82%E7%9B%AE%E5%86%85%E5%AE%B9%E5%AE%A1%E6%A0%B8%E9%80%9A%E5%88%99/21508108?fromModule=lemma_inlink" target="_blank" data-from-module="">网络视听节目内容审核通则</a></span><span class="text_o4f6P" data-text="true">》，自2023年12月13日起生效。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [3]<em id="sup-3"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="udzyJhR03E1m" data-idx="9-4"><span class="text_o4f6P" data-text="true">2024年5月，抖音、快手、微信三大平台公布了微短剧备案细则。微信要求，从5月27日起，制作成本低于30万元的微短剧需提交成本配置比例报告，经审核后获得备案号。抖音和快手则要求，6月1日起上架的微短剧一律实行审核备案。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [27]<em id="sup-27"></em></sup></span><span class="text_o4f6P" data-text="true">2024年6月，《关于微短剧备案最新工作提示》正式实施，其中明确要求落实行业监管责任、属地管理责任、平台主体责任，对微短剧实行“分类分层审核”</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [29]<em id="sup-29"></em></sup></span><span class="text_o4f6P" data-text="true">。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uy2OaD7SqKZs" data-idx="9-5"><span class="text_o4f6P" data-text="true">2024年12月，国家广播电视总局网络视听司发布管理提示（加强微短剧片名审核），对微短剧片名出现的不良倾向进行及时纠偏，并在导向、体例、艺术等方面提出新要求</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [29]<em id="sup-29"></em></sup></span><span class="text_o4f6P" data-text="true">。</span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uBVRr89vukZs" data-idx="9-6"><span class="text_o4f6P" data-text="true">2024年2月5日，《国家广播电视总局办公厅关于进一步统筹发展和安全促进网络微短剧行业健康繁荣发展的通知》印发。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [33]<em id="sup-33"></em></sup></span></div><div class="para_kLkYl content_j8RUv MARK_MODULE" data-tag="paragraph" data-uuid="uCpudYlytlmh" data-idx="9-7"><span class="text_o4f6P" data-text="true">2025年1月，抖音平台累计拦截下架违规微短剧585部，大量在审核阶段进行了拦截未上线播放，部分为回查下架。快手方面表示，平台在审核及巡查中发现，部分微短剧片名低劣、导向偏差，并存在违规剧“换马甲”传播行为，破坏社区健康生态。2月10日，微信对部分违规微短剧剧目，以及相关违规小程序进行处置。</span><span class="supWrap_Mu2hY J-supWrap"><sup data-tag="ref"> [34]<em id="sup-34"></em></sup></span></div><div class="J-pgc-after-content"></div></div></div></div></div></div></div><div style="background:#f5f5f5;padding:40px 0 10px"><div class="page-footer-content"><div class="fresh-block block-item"><div class="block-title"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 1024 1024"><path d="M512 32C247.04 32 32 247.04 32 512s215.04 480 480 480 480-215.04 480-480S776.96 32 512 32m0 853.12c-206.08 0-373.12-167.68-373.12-373.12S305.92 138.88 512 138.88a373.12 373.12 0 1 1 0 746.24"></path><path d="M518.4 260.48c-49.28 0-88.96 14.72-118.4 42.88-30.08 28.8-44.8 68.48-44.8 117.76 0 1.92 0 21.76 14.08 37.12 6.4 7.04 18.56 14.72 38.4 14.72 38.4 0 54.4-30.08 55.68-51.2 0-21.12 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2020,中国电影出版社,2021,第117页","isPublic":"1","index":8,"uuid":"u3yOn22Z0g1A","imgs":[{"url":"f9198618367adab44aed966bb68ca41c8701a18b4ed8","viewUrl":"https://bkimg.cdn.bcebos.com/pic/f9198618367adab44aed966bb68ca41c8701a18b4ed8?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCmY5MTk4NjE4MzY3YWRhYjQ0YWVkOTY,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/f9198618367adab44aed966bb68ca41c8701a18b4ed8?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"}]},{"type":3,"text":"短视频平台中微短剧的发展与互动性特征[J].西部广播电视,2023,(第14期).","isPublic":"1","index":9,"uuid":"u3MSRKoVsIDj","imgs":[{"url":"279759ee3d6d55fbb2fb9d0a537a584a20a4462377dc","viewUrl":"https://bkimg.cdn.bcebos.com/pic/279759ee3d6d55fbb2fb9d0a537a584a20a4462377dc?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCjI3OTc1OWVlM2Q2ZDU1ZmJiMmZiOWQ,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/279759ee3d6d55fbb2fb9d0a537a584a20a4462377dc?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"},{"url":"58ee3d6d55fbb2fb4316b23e711237a4462309f776dc","viewUrl":"https://bkimg.cdn.bcebos.com/pic/58ee3d6d55fbb2fb4316b23e711237a4462309f776dc?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCjU4ZWUzZDZkNTVmYmIyZmI0MzE2YjI,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/58ee3d6d55fbb2fb4316b23e711237a4462309f776dc?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"},{"url":"3c6d55fbb2fb43166d22af561efc512309f7905275dc","viewUrl":"https://bkimg.cdn.bcebos.com/pic/3c6d55fbb2fb43166d22af561efc512309f7905275dc?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCjNjNmQ1NWZiYjJmYjQzMTY2ZDIyYWY,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/3c6d55fbb2fb43166d22af561efc512309f7905275dc?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"},{"url":"54fbb2fb43166d224f4ac1b8787b1ef79052982274dc","viewUrl":"https://bkimg.cdn.bcebos.com/pic/54fbb2fb43166d224f4ac1b8787b1ef79052982274dc?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCjU0ZmJiMmZiNDMxNjZkMjI0ZjRhYzE,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/54fbb2fb43166d224f4ac1b8787b1ef79052982274dc?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"},{"url":"730e0cf3d7ca7bcb0a46190380517c63f6246b6002dc","viewUrl":"https://bkimg.cdn.bcebos.com/pic/730e0cf3d7ca7bcb0a46190380517c63f6246b6002dc?x-bce-process=image/watermark,text_55m-5bqm55m-56eRCjczMGUwY2YzZDdjYTdiY2IwYTQ2MTk,g_3,x_10,y_10,type_RlpLYWk=,a_-30,size_28,color_00000040,skc_ffffff40,skw_1,layout_tile","previewUrl":"https://bkimg.cdn.bcebos.com/pic/730e0cf3d7ca7bcb0a46190380517c63f6246b6002dc?x-bce-process=image/resize,m_lfit,w_235,h_235,limit_1"}]},{"type":3,"text":"竖屏传播:快手短剧的颠覆与创新[J].未来传播, 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