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How To Write a Business Proposal: Simple Proposal Template (2024) - Shopify
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group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/business-proposal"/><meta itemProp="dateModified" content="2024-07-29T23:13:27.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/guides" class="no-underline hover:text-link-light-hover topic-link">Guides</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Write a Business Proposal: Simple Proposal Template</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Want to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/evan-ferguson" class="no-underline" itemProp="url"><span itemProp="name">Evan Ferguson</span></a></span></div><div class="text-body-sm text-shade-50">Published on<!-- --> <time>Jul 29, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20write_20a_20business_20proposal.png?v=1727451981&originalWidth=1848&originalHeight=782" alt="image of glasses and notebook on yellow background representing writing a business proposal" loading="eager" 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[&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>A business proposal is key to closing more lucrative deals and winning clients. But few people know how to write a business proposal when they <a href="/blog/how-to-start-a-business" target="_blank">start a business</a>. Business proposals can also be time-consuming to write, because it requires a level of customization.</p> <p>Ahead, you’ll get a step-by-step tutorial on how to write a business proposal for your brand, with tips and examples along the way. Use the following guide, and template to create an effective business proposal.</p> <h2 id="1">What is a business proposal?</h2> <p>A business proposal is a document sent to prospective partners, clients, or investors in the hopes of working with them on a specific project, in partnership or through investment.</p><div id="text-cta" class="hidden lg:block"></div> <p>At the most basic level, a business proposal should address the needs of prospective partners and show them why your company is the best to fill those needs. For companies focused on <a href="/blog/what-is-b2b" target="_blank">business-to-business (B2B)</a> services, and those seeking investment, knowing how to write an effective business proposal is crucial for growth.</p> <h2 id="2">Types of business proposals</h2> <p>There are different types of business proposals, depending on the service and the nature of the project, but they typically fall into three distinct categories:</p> <h3>Formally solicited proposals</h3> <p>Formally solicited business proposals are used when a client you’re hoping to work with asks for a proposal, usually through a publicly posted request for proposal. In response to this request, your business writes a proposed solution based on the specific needs and requirements of the potential client.</p> <h3>Informally solicited business proposals</h3> <p>Informally solicited business proposals are typically written following conversations between a prospective client and a vendor. Usually in this case, the customer is not asking for competing proposals, and there tends to be few formal requirements.</p> <h3>Unsolicited business proposals</h3> <p>These proposals usually are more generic in nature and serve more as marketing materials. Unsolicited proposals are common at trade shows or other public venues where a business is shopping around for prospective clients, partners, or investors. While they can generate business in the proper context, unsolicited business proposals can sometimes be seen as spammy or, worse, unprofessional.</p> <h2 id="3">Business proposal example</h2> <p>It’s hard to know what a business proposal should look like if you haven’t made one before. Take a look at this example from hypothetical landscaping company Bee’s Knees, created using Shopify’s free business proposal template.</p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.39.40_AM.png?v=1724679608" alt="Business proposal cover page example" style="float: none;"></div> <div style="text-align: left;">This title page is simple and to the point, emphasizing the client’s name and the project. <br><br> </div> <div style="text-align: left;"><img alt="Business proposal cover letter example" style="float: none;" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.42.29_AM.png?v=1724679769" loading="lazy"></div> <p>The cover letter briefly introduces the proposal. It is written by an individual and provides a <a href="/blog/what-is-a-call-to-action" target="_blank">call to action</a> without being overly salesy or overwhelming the reader with the details of the proposal.</p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.45.52_AM.png?v=1724680002" alt="business proposal executive summary example" style="float: none;" loading="lazy"></div> <div style="text-align: left;"> <meta charset="utf-8">If your proposed solution is detailed, it’s a good idea to add an executive summary. The Bee’s Knees executive summary provides a brief overview of the client’s problem and the solution. <br><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.46.02_AM.png?v=1724680002" alt="business proposal solution page example" style="float: none;" loading="lazy"> </div> <p>The following pages contain more detail, including a proposed project timeline. Bullet points and tables are a nice way to break up this text-heavy section.</p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.22_AM.png?v=1724680193" alt="business proposal pricing page example" style="float: none;" loading="lazy"></div> <p><br>Bee’s Knees offers three different packages and provides a brief description of each. This is helpful in the early stages of a proposal because it gives your clients flexibility. Should Bee’s Knees’ client decide to move forward, they would likely be presented with a more detailed (and legally binding) description of the costs for each service but this is an effective overview.<br><br></p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.31_AM.png?v=1724680193" alt="business proposal about us page example" style="float: none;" loading="lazy"></div> <p>The About Us page explains Bee’s Knees qualifications for this project (20 years combined experience) and includes the business’s mission, values, and origin story. Consider adding founder quotes in this section, as Bee’s Knees does.</p> <p>This is an example of an earlier-stage business proposal that is not legally binding. A legally binding proposal would include more detailed terms and space for the client to sign. If your proposal is not legally binding, let your client know that prices are subject to change.</p> <h2 id="4">Easy-to-use business proposal template</h2> <p>Our free business proposal template is easy to customize and provides writing prompts for each section. It’s a great option if you want a template that looks professional and provides guidance throughout the proposal-writing process.</p> <div data-guide="business_proposal" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif" data-component-name="blog-CTA-business-proposal"></div> <h2 id="5">How to write a business proposal</h2> <ol> <li><a href="#11">Create your title page</a></li> <li><a href="#22">Write a cover letter</a></li> <li><a href="#33">Write an executive summary</a></li> <li><a href="#44">Outline your customer’s problem and your company’s solution</a></li> <li><a href="#55">Create a pricing table</a></li> <li><a href="#66">Share your brand story</a></li> <li><a href="#77">Summarize your qualifications</a></li> <li><a href="#88">Lay out the terms of the agreement</a></li> </ol> <p>Business proposals can vary in how they’re formatted, but there are a few elements they all should contain. You can always use a free business proposal template to stay on track.</p> <h3 id="11">1. Create your title page</h3> <p>The title page acts as your proposal’s “cover,” so its aesthetics are especially important. Your title page should convey basic information about your business and the proposal. This includes the title of the proposal, your business’s name and contact information, and the date you’re submitting the proposal.</p> <p>Your title page should be professional, grab the reader’s attention, and draw them in. It sets the tone of your proposal, so, like any advertisement, it should convey your <a href="/blog/how-to-build-a-brand" target="_blank">brand’s style</a> and character. It’s usually a good idea to include your company logo, too.</p> <p>Avoid complicated graphics that may distract from the central message of the proposal. The cover of your business proposal is the first thing your client will see, so it’s important to convey your brand in a way that’s succinct.</p> <h3 id="22">2. Write a cover letter</h3> <p>Your cover letter serves as an introduction to you and your business. Your cover letter should be no more than one page. In a few paragraphs, briefly describe your company’s background, <a href="/blog/mission-statement" target="_blank">mission statement</a>, and <a href="/blog/unique-selling-proposition" target="_blank">unique selling proposition</a>.</p> <p>Your cover letter should be friendly and polite. Include your contact information and encourage your readers to reach out to you with any questions.</p> <p>Unlike a résumé cover letter, visual graphics are encouraged, especially if they illustrate an important aspect of your brand’s accomplishments or mission.</p> <h3 id="33">3. Write an executive summary</h3> <p>The <a href="/blog/executive-summary" target="_blank">executive summary</a> may be the most important part of your proposal. It provides details about why you’re sending the proposal and why you’re the client’s best option for solving their problem or filling their needs.</p> <p>Your executive summary acts similarly to a <a href="/blog/value-proposition" target="_blank">value proposition</a> that shows the ways your company is unique and how your prospective client, partner, or investor will benefit from working with you.</p> <p>Executive summaries summarize, but they still should be specific. Identify the client’s exact issues, explain what your company does, and outline your proposed solutions to the client’s problems. There’s no need to cover logistics or strategies here—that will be covered later in the proposal.</p> <p>Your executive summary should be finely tuned to the client’s needs. Even if you’re passing the proposal document on to many potential clients, it should read as though it was written for one client specifically. If different potential customers have different problems, you’ll want to make adjustments to your summary for each of them.</p> <p>Your summary should give the reader a clear idea of how your company can help them, and invite them to continue reading for more details. The summary should be specific enough to act as a standalone document but brief enough that it will inspire additional questions.</p> <p>Your executive summary should be two to four pages. Remember that the details will come later.</p> <h3 id="44">4. Outline your customer’s problem and your company’s solution</h3> <p>Many writers of business proposals think of their proposal pages in terms of problems and solutions. With each proposal, start by outlining the potential issues the client might face. In doing this, you show your potential clients that you have a deep understanding of their needs.</p> <p>Problem and solution pages require a lot of research. You want to show potential clients you’ve done your homework: You understand their needs and know exactly what they want to do.</p> <p>How you choose to break down the client’s problems and solutions is up to you. Some proposal document writers will list a number of problem statements alongside detailed deliverables. Other proposals might focus on one or two larger problems and provide a list of solutions to them.</p> <p>Timetables are also important here. Potential clients will want to know how quickly you’ll be able to enact your solution and when they can expect to see results. Timetables answer these questions and are a handy visual tool to break up text.</p> <p>It’s a good idea to break up your proposal content into sections that identify each problem and propose a solution. Here are some key points to address for each section:</p> <ul> <li> <strong>The problem.</strong> Use data to back up your claims, and be specific about where your client may be falling short of their goals.</li> </ul> <ul> <li> <strong>Implementation.</strong> Explain in detail what changes you plan on making, how long it will take to make these changes, and the purpose of making these changes.</li> </ul> <ul> <li> <strong>Goals.</strong> Explain how you will evaluate the success of your solution and when your client can expect to see results from the changes you’ve implemented.</li> </ul> <ul> <li> <strong>Benefits.</strong> Draw upon the assessment of the problem and explain the nature of the impact these changes will make.</li> </ul> <p>Your proposal pages should cover all of the details of the plans you will implement. It’s best to break down the text into bite-sized chunks so it’s easier to read. Decorative graphics should be avoided here, but visual tools like charts and graphs are great for illustrating your points.</p> <h3 id="55">5. Create a pricing table</h3> <p>A pricing table should follow your problem and solution pages. It includes all of your products and services, paired with their pricing information.</p> <p>How you structure your <a href="/blog/pricing-strategies" target="_blank">pricing strategy</a> is largely dependent on the type of service or product you’re offering. But it’s usually a good idea to provide prospective clients with options. A single flat fee makes your proposal a yes-or-no question, which is easy to reject.</p> <p>Adding pricing options provides clients with a more negotiable starting point, opening up the conversation about their particular needs, rather than acting as an end point.</p> <p>Transparency is crucial in this section. Make sure it’s easy for your clients to understand what they’re paying for and what options they have for customizing your service. Nobody likes hidden fees or fine-print stipulations. Include all the details of your pricing options in a way that’s clear and concise.</p> <p>Depending on your field, you may not want to include granular pricing details upfront before serious discussions have been had, but it’s important to get into the habit of effectively communicating your pricing regardless.</p> <h3 id="66">6. Share your brand story</h3> <p>Potential clients don’t just want to know your strategy—they want to know who you are. Craft a compelling narrative that will help readers form a connection to your business. Some elements from <a href="/blog/brand-storytelling" target="_blank">brand storytelling</a> you may want to include are:</p> <ul> <li> <strong>Setting.</strong> Set the scene: Introduce the story’s protagonist(s), yourself, and your cofounders, and describe how you came together to form your business.</li> </ul> <ul> <li> <strong>Conflict.</strong> What problem inspired you to start your business? Describe the issue your business identified and set out to solve.</li> </ul> <ul> <li> <strong>Plot.</strong> How did you and your team set out to find the solution to your problem? What challenges did you face and how did you overcome them?</li> </ul> <ul> <li> <strong>Resolution.</strong> What was your solution? How has it changed your industry? What milestones have you hit and how did your business set out to solve the problem?</li> </ul> <ul> <li> <strong>Characters.</strong> Introduce your team. Offer brief bios of your team members and introduce your potential partners to the people they’ll be working with on your project.</li> </ul> <ul> <li> <strong>Denouement.</strong> What comes next? Describe what you see in your company’s future. Talk about how you intend to continue pursuing your goals. Make sure to set yourself up for a good sequel.</li> </ul> <h3 id="77">7. Summarize your qualifications</h3> <p>In your cover letter, you touched on what makes your company uniquely qualified to solve your customers’ problems. In the qualifications summary, you’ll go into detail about why your business is best qualified to help potential customers achieve their goals.</p> <p>The best qualifications summaries rely on <a href="/blog/social-proof" target="_blank">social proof</a> to make their case. Include case studies of previous clients, <a href="/blog/customer-testimonials" target="_blank">customer testimonials</a>, praise on social media, endorsements from trusted experts in your field, and anything else that might showcase the value you provide your clients.</p> <h3 id="88">8. Lay out the terms of the agreement.</h3> <p>At the end of your marketing proposal, outline the terms and conditions of your proposal for the client. Some proposals can be legally binding, so work with a legal expert to craft this section.</p> <p>Not all business proposals include a contract, so if your proposal is meant to draw your client into further negotiations, you might just include a simple call to action that provides instructions on following up with you for further discussion.</p> <p>If you do include a legally binding contract, make sure to provide clients with a space for signing the agreement, or indicating their preferred method of moving forward.</p> <h2 id="6">How to follow up on your business proposal</h2> <ul> <li><a href="#111">Give the prospective client time</a></li> <li><a href="#222">Grab their attention with a good subject line</a></li> <li><a href="#333">Be brief</a></li> <li><a href="#444">Avoid high-pressure, salesy language</a></li> <li><a href="#555">Be friendly, approachable, and authentic</a></li> <li><a href="#666">Know when to quit</a></li> </ul> <p>Waiting to hear back from clients during the <a href="/blog/sales-process" target="_blank">sales process</a> can be a little nerve-wracking, but it’s important to remain patient. Give potential decision-makers some time—remember that they still need to tend to the day-to-day functions of their business.</p> <p>If you haven’t heard back and want to give them a little nudge, here are some tips for following up on your proposal:</p> <h3 id="111">Give the prospective client time</h3> <p>Wait at least a week before sending a follow-up. If the client has confirmed receipt of your proposal, give them a week from the date of confirmation. Keep in mind that they may want to discuss your proposal with their team before reaching back out to you.</p> <h3 id="222">Grab their attention with a good subject line</h3> <p>As with other types of <a href="/blog/email-marketing" target="_blank">email marketing</a>, a compelling subject line will increase the likelihood that prospective clients will open your email.</p> <h3 id="333">Be brief</h3> <p>No need to go into finer details here—let your proposal do the talking. Use your follow-up to emphasize that you’re available for any questions, and make it easy for them to reach back out to you.</p> <h3 id="444">Avoid high-pressure, salesy language</h3> <p>Your goal here is securing a partner, not a customer. Hacky advertising cliches like “Don’t miss out on this exciting opportunity!” may come off as alienating to potential clients.</p> <h3 id="555">Be friendly, approachable, and authentic</h3> <p>Your follow-up is an opportunity to preview what it will be like working with you. Be polite, but friendly—as though you’re reaching out to your favorite work colleague.</p> <h3 id="666">Know when to quit</h3> <p>It’s easy to overlook one or two emails, but much harder to overlook three or four. If your client hasn’t responded to three follow-ups, it’s time to move on.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/lean-business-plan">Trimming It Down- How to Create a Lean Business Plan</a></li><li class="mt-2"><a href="/blog/food-truck-business-plan">How to Write a Food Truck Business Plan</a></li><li class="mt-2"><a href="/blog/shopify-store-launch-checklist">A 14-Point Ecommerce Checklist to Launch Your Shopify Store</a></li><li class="mt-2"><a href="/blog/hobby-to-business">How to Turn a Hobby into a Business in 8 Steps</a></li><li class="mt-2"><a href="/blog/ebay-and-shopify">How to Scale Sales on eBay</a></li><li class="mt-2"><a href="/blog/popular-domains">10 Most Popular Domains</a></li><li class="mt-2"><a href="/blog/how-to-find-out-who-owns-a-domain">How to Find Out Who Owns a Domain Name</a></li><li class="mt-2"><a href="/blog/llc-vs-corporation">LLC vs. Corporation- How Are They Different?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="7">How to write a business proposal FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How long should a business proposal be?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>A business proposal, ideally, should be fewer than 10 pages, but its length is dependent largely on the type of proposal you’re writing and how far your services stretch. Things like your cover letter, summary, and pricing page should be kept short—no more than two pages for each. The majority of your proposal should be your proposal pages, which go into detail about each aspect of your proposal.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the different parts of a business proposal?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>A basic business proposal consists of a title page, tables of contents, cover letter, executive summary, proposal pages, pricing page, additional info about your business, and the agreement you’re proposing.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the basic format for a proposal?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>A basic business proposal includes all of the elements listed above. Different industries may include unique features (for example, an app developer may include interactive elements to illustrate how their product works), but these aspects are considered standard features to business proposals.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do you write a business proposal?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Start by choosing from among the many free business proposal templates, and consider what makes your business different from the competition. Why are you in the best position to assist potential clients with their needs? Be specific about what you can help your potential clients with, and make it easy for them to find out how to get in contact with you if they have questions.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>EF</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/evan-ferguson" class="no-underline" itemProp="url"><span itemProp="name">Evan Ferguson</span></a></span></div><div class="text-body-sm 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New\",[1398],{\"_1399\":1135,\"_1193\":1194,\"_1195\":1302,\"_1188\":1400},\"simple\",[1401,1404,1407,1411],{\"_1181\":531,\"_376\":1402,\"_1182\":1403,\"_1203\":533,\"_1195\":1196,\"_1197\":530},\"https://changelog.shopify.com\",{\"_1184\":1185,\"_1186\":531},{\"_1181\":318,\"_376\":1405,\"_1182\":1406,\"_1203\":597,\"_1195\":1196,\"_1197\":587},\"/editions/winter2025\",{\"_1184\":1185,\"_1186\":588},{\"_1181\":590,\"_376\":1408,\"_1182\":1409,\"_1203\":592,\"_1195\":1196,\"_1197\":1410},\"/editions/all\",{\"_1184\":1185,\"_1186\":590},\"allEditions\",{\"_1181\":753,\"_376\":1412,\"_1182\":1413,\"_1203\":755,\"_1195\":1196,\"_1197\":752},\"https://shopify.com/news\",{\"_1184\":1185,\"_1186\":753},\"segments\",\"($locale)/blog/$article\",{\"_1417\":1418,\"_1476\":1449,\"_123\":1477,\"_1478\":1479,\"_1480\":1481,\"_1504\":480,\"_1505\":1506,\"_2169\":1438,\"_2170\":2171,\"_2185\":2186,\"_2240\":2241,\"_2275\":2276,\"_2587\":2588,\"_376\":2246,\"_2589\":2246,\"_2590\":901,\"_2591\":1472,\"_2592\":2593,\"_2594\":2595,\"_2596\":1472,\"_2597\":1472,\"_1125\":1126,\"_2598\":2599,\"_2600\":2601,\"_2609\":2610,\"_2770\":2771,\"_1430\":2772,\"_2773\":1135,\"_2774\":2775,\"_3943\":-7,\"_810\":3944},\"article\",{\"_1419\":1420,\"_1421\":1422,\"_158\":1429,\"_1430\":1431,\"_332\":1432,\"_1433\":1434,\"_1435\":1436,\"_1445\":1446,\"_123\":1447,\"_1448\":1449,\"_1450\":1451,\"_1452\":1453,\"_1455\":1456,\"_1469\":1438,\"_1470\":1440,\"_1471\":1472,\"_1473\":1474,\"_1475\":1434},\"__typename\",\"Article\",\"authorV2\",{\"_1419\":1423,\"_19\":1424,\"_1425\":1426,\"_1427\":1428},\"ArticleAuthor\",\"Evan Ferguson\",\"avatarUrl\",\"https://www.gravatar.com/avatar/e6606f5b029e3b13acca28b59e6ab50f?s=200\u0026d=404\",\"isDisabledAuthor\",false,\"gid://shopify/Article/556504940578\",\"handle\",\"business-proposal\",\"How To Write a Business Proposal: Simple Proposal Template\",\"publishedAt\",\"2024-07-29T23:13:27Z\",\"image\",{\"_1419\":1437,\"_376\":1438,\"_1439\":1440,\"_1441\":1442,\"_1443\":1444},\"Image\",\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20write_20a_20business_20proposal.png?v=1727451981\",\"altText\",\"image of glasses and notebook on yellow background representing writing a business proposal\",\"width\",1848,\"height\",782,\"tags\",[656],\"\u003cp\u003eA business proposal is key to closing more lucrative deals and winning clients. But few people know how to write a business proposal when they \u003ca href=\\\"/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003estart a business\u003c/a\u003e. Business proposals can also be time-consuming to write, because it requires a level of customization.\u003c/p\u003e\\n\u003cp\u003eAhead, you’ll get a step-by-step tutorial on how to write a business proposal for your brand, with tips and examples along the way. Use the following guide, and template to create an effective business proposal.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a business proposal?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eTypes of business proposals\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eBusiness proposal example\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eEasy-to-use business proposal template\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eHow to write a business proposal\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eHow to follow up on your business proposal\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eHow to write a business proposal FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a business proposal?\u003c/h2\u003e\\n\u003cp\u003eA business proposal is a document sent to prospective partners, clients, or investors in the hopes of working with them on a specific project, in partnership or through investment.\u003c/p\u003e\\n\u003cp\u003eAt the most basic level, a business proposal should address the needs of prospective partners and show them why your company is the best to fill those needs. For companies focused on \u003ca href=\\\"/blog/what-is-b2b\\\" target=\\\"_blank\\\"\u003ebusiness-to-business (B2B)\u003c/a\u003e services, and those seeking investment, knowing how to write an effective business proposal is crucial for growth.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eTypes of business proposals\u003c/h2\u003e\\n\u003cp\u003eThere are different types of business proposals, depending on the service and the nature of the project, but they typically fall into three distinct categories:\u003c/p\u003e\\n\u003ch3\u003eFormally solicited proposals\u003c/h3\u003e\\n\u003cp\u003eFormally solicited business proposals are used when a client you’re hoping to work with asks for a proposal, usually through a publicly posted request for proposal. In response to this request, your business writes a proposed solution based on the specific needs and requirements of the potential client.\u003c/p\u003e\\n\u003ch3\u003eInformally solicited business proposals\u003c/h3\u003e\\n\u003cp\u003eInformally solicited business proposals are typically written following conversations between a prospective client and a vendor. Usually in this case, the customer is not asking for competing proposals, and there tends to be few formal requirements.\u003c/p\u003e\\n\u003ch3\u003eUnsolicited business proposals\u003c/h3\u003e\\n\u003cp\u003eThese proposals usually are more generic in nature and serve more as marketing materials. Unsolicited proposals are common at trade shows or other public venues where a business is shopping around for prospective clients, partners, or investors. While they can generate business in the proper context, unsolicited business proposals can sometimes be seen as spammy or, worse, unprofessional.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eBusiness proposal example\u003c/h2\u003e\\n\u003cp\u003eIt’s hard to know what a business proposal should look like if you haven’t made one before. Take a look at this example from hypothetical landscaping company Bee’s Knees, created using Shopify’s free business proposal template.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.39.40_AM.png?v=1724679608\\\" alt=\\\"Business proposal cover page example\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003eThis title page is simple and to the point, emphasizing the client’s name and the project. \u003cbr\u003e\u003cbr\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg alt=\\\"Business proposal cover letter example\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.42.29_AM.png?v=1724679769\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe cover letter briefly introduces the proposal. It is written by an individual and provides a \u003ca href=\\\"/blog/what-is-a-call-to-action\\\" target=\\\"_blank\\\"\u003ecall to action\u003c/a\u003e without being overly salesy or overwhelming the reader with the details of the proposal.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.45.52_AM.png?v=1724680002\\\" alt=\\\"business proposal executive summary example\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cmeta charset=\\\"utf-8\\\"\u003eIf your proposed solution is detailed, it’s a good idea to add an executive summary. The Bee’s Knees executive summary provides a brief overview of the client’s problem and the solution. \u003cbr\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.46.02_AM.png?v=1724680002\\\" alt=\\\"business proposal solution page example\\\" style=\\\"float: none;\\\"\u003e\\n\u003c/div\u003e\\n\u003cp\u003eThe following pages contain more detail, including a proposed project timeline. Bullet points and tables are a nice way to break up this text-heavy section.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.22_AM.png?v=1724680193\\\" alt=\\\"business proposal pricing page example\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cbr\u003eBee’s Knees offers three different packages and provides a brief description of each. This is helpful in the early stages of a proposal because it gives your clients flexibility. Should Bee’s Knees’ client decide to move forward, they would likely be presented with a more detailed (and legally binding) description of the costs for each service but this is an effective overview.\u003cbr\u003e\u003cbr\u003e\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.31_AM.png?v=1724680193\\\" alt=\\\"business proposal about us page example\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe About Us page explains Bee’s Knees qualifications for this project (20 years combined experience) and includes the business’s mission, values, and origin story. Consider adding founder quotes in this section, as Bee’s Knees does.\u003c/p\u003e\\n\u003cp\u003eThis is an example of an earlier-stage business proposal that is not legally binding. A legally binding proposal would include more detailed terms and space for the client to sign. If your proposal is not legally binding, let your client know that prices are subject to change.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eEasy-to-use business proposal template\u003c/h2\u003e\\n\u003cp\u003eOur free business proposal template is easy to customize and provides writing prompts for each section. It’s a great option if you want a template that looks professional and provides guidance throughout the proposal-writing process.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"business_proposal\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow to write a business proposal\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eCreate your title page\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eWrite a cover letter\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eWrite an executive summary\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003eOutline your customer’s problem and your company’s solution\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eCreate a pricing table\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#66\\\"\u003eShare your brand story\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#77\\\"\u003eSummarize your qualifications\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#88\\\"\u003eLay out the terms of the agreement\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eBusiness proposals can vary in how they’re formatted, but there are a few elements they all should contain. You can always use a free business proposal template to stay on track.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Create your title page\u003c/h3\u003e\\n\u003cp\u003eThe title page acts as your proposal’s “cover,” so its aesthetics are especially important. Your title page should convey basic information about your business and the proposal. This includes the title of the proposal, your business’s name and contact information, and the date you’re submitting the proposal.\u003c/p\u003e\\n\u003cp\u003eYour title page should be professional, grab the reader’s attention, and draw them in. It sets the tone of your proposal, so, like any advertisement, it should convey your \u003ca href=\\\"/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003ebrand’s style\u003c/a\u003e and character. It’s usually a good idea to include your company logo, too.\u003c/p\u003e\\n\u003cp\u003eAvoid complicated graphics that may distract from the central message of the proposal. The cover of your business proposal is the first thing your client will see, so it’s important to convey your brand in a way that’s succinct.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Write a cover letter\u003c/h3\u003e\\n\u003cp\u003eYour cover letter serves as an introduction to you and your business. Your cover letter should be no more than one page. In a few paragraphs, briefly describe your company’s background, \u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003emission statement\u003c/a\u003e, and \u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003eunique selling proposition\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eYour cover letter should be friendly and polite. Include your contact information and encourage your readers to reach out to you with any questions.\u003c/p\u003e\\n\u003cp\u003eUnlike a résumé cover letter, visual graphics are encouraged, especially if they illustrate an important aspect of your brand’s accomplishments or mission.\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e3. Write an executive summary\u003c/h3\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/executive-summary\\\" target=\\\"_blank\\\"\u003eexecutive summary\u003c/a\u003e may be the most important part of your proposal. It provides details about why you’re sending the proposal and why you’re the client’s best option for solving their problem or filling their needs.\u003c/p\u003e\\n\u003cp\u003eYour executive summary acts similarly to a \u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003evalue proposition\u003c/a\u003e that shows the ways your company is unique and how your prospective client, partner, or investor will benefit from working with you.\u003c/p\u003e\\n\u003cp\u003eExecutive summaries summarize, but they still should be specific. Identify the client’s exact issues, explain what your company does, and outline your proposed solutions to the client’s problems. There’s no need to cover logistics or strategies here—that will be covered later in the proposal.\u003c/p\u003e\\n\u003cp\u003eYour executive summary should be finely tuned to the client’s needs. Even if you’re passing the proposal document on to many potential clients, it should read as though it was written for one client specifically. If different potential customers have different problems, you’ll want to make adjustments to your summary for each of them.\u003c/p\u003e\\n\u003cp\u003eYour summary should give the reader a clear idea of how your company can help them, and invite them to continue reading for more details. The summary should be specific enough to act as a standalone document but brief enough that it will inspire additional questions.\u003c/p\u003e\\n\u003cp\u003eYour executive summary should be two to four pages. Remember that the details will come later.\u003c/p\u003e\\n\u003ch3 id=\\\"44\\\"\u003e4. Outline your customer’s problem and your company’s solution\u003c/h3\u003e\\n\u003cp\u003eMany writers of business proposals think of their proposal pages in terms of problems and solutions. With each proposal, start by outlining the potential issues the client might face. In doing this, you show your potential clients that you have a deep understanding of their needs.\u003c/p\u003e\\n\u003cp\u003eProblem and solution pages require a lot of research. You want to show potential clients you’ve done your homework: You understand their needs and know exactly what they want to do.\u003c/p\u003e\\n\u003cp\u003eHow you choose to break down the client’s problems and solutions is up to you. Some proposal document writers will list a number of problem statements alongside detailed deliverables. Other proposals might focus on one or two larger problems and provide a list of solutions to them.\u003c/p\u003e\\n\u003cp\u003eTimetables are also important here. Potential clients will want to know how quickly you’ll be able to enact your solution and when they can expect to see results. Timetables answer these questions and are a handy visual tool to break up text.\u003c/p\u003e\\n\u003cp\u003eIt’s a good idea to break up your proposal content into sections that identify each problem and propose a solution. Here are some key points to address for each section:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThe problem.\u003c/strong\u003e Use data to back up your claims, and be specific about where your client may be falling short of their goals.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eImplementation.\u003c/strong\u003e Explain in detail what changes you plan on making, how long it will take to make these changes, and the purpose of making these changes.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGoals.\u003c/strong\u003e Explain how you will evaluate the success of your solution and when your client can expect to see results from the changes you’ve implemented.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBenefits.\u003c/strong\u003e Draw upon the assessment of the problem and explain the nature of the impact these changes will make.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYour proposal pages should cover all of the details of the plans you will implement. It’s best to break down the text into bite-sized chunks so it’s easier to read. Decorative graphics should be avoided here, but visual tools like charts and graphs are great for illustrating your points.\u003c/p\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. Create a pricing table\u003c/h3\u003e\\n\u003cp\u003eA pricing table should follow your problem and solution pages. It includes all of your products and services, paired with their pricing information.\u003c/p\u003e\\n\u003cp\u003eHow you structure your \u003ca href=\\\"/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003epricing strategy\u003c/a\u003e is largely dependent on the type of service or product you’re offering. But it’s usually a good idea to provide prospective clients with options. A single flat fee makes your proposal a yes-or-no question, which is easy to reject.\u003c/p\u003e\\n\u003cp\u003eAdding pricing options provides clients with a more negotiable starting point, opening up the conversation about their particular needs, rather than acting as an end point.\u003c/p\u003e\\n\u003cp\u003eTransparency is crucial in this section. Make sure it’s easy for your clients to understand what they’re paying for and what options they have for customizing your service. Nobody likes hidden fees or fine-print stipulations. Include all the details of your pricing options in a way that’s clear and concise.\u003c/p\u003e\\n\u003cp\u003eDepending on your field, you may not want to include granular pricing details upfront before serious discussions have been had, but it’s important to get into the habit of effectively communicating your pricing regardless.\u003c/p\u003e\\n\u003ch3 id=\\\"66\\\"\u003e6. Share your brand story\u003c/h3\u003e\\n\u003cp\u003ePotential clients don’t just want to know your strategy—they want to know who you are. Craft a compelling narrative that will help readers form a connection to your business. Some elements from \u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003ebrand storytelling\u003c/a\u003e you may want to include are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSetting.\u003c/strong\u003e Set the scene: Introduce the story’s protagonist(s), yourself, and your cofounders, and describe how you came together to form your business.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConflict.\u003c/strong\u003e What problem inspired you to start your business? Describe the issue your business identified and set out to solve.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlot.\u003c/strong\u003e How did you and your team set out to find the solution to your problem? What challenges did you face and how did you overcome them?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eResolution.\u003c/strong\u003e What was your solution? How has it changed your industry? What milestones have you hit and how did your business set out to solve the problem?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCharacters.\u003c/strong\u003e Introduce your team. Offer brief bios of your team members and introduce your potential partners to the people they’ll be working with on your project.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDenouement.\u003c/strong\u003e What comes next? Describe what you see in your company’s future. Talk about how you intend to continue pursuing your goals. Make sure to set yourself up for a good sequel.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"77\\\"\u003e7. Summarize your qualifications\u003c/h3\u003e\\n\u003cp\u003eIn your cover letter, you touched on what makes your company uniquely qualified to solve your customers’ problems. In the qualifications summary, you’ll go into detail about why your business is best qualified to help potential customers achieve their goals.\u003c/p\u003e\\n\u003cp\u003eThe best qualifications summaries rely on \u003ca href=\\\"/blog/social-proof\\\" target=\\\"_blank\\\"\u003esocial proof\u003c/a\u003e to make their case. Include case studies of previous clients, \u003ca href=\\\"/blog/customer-testimonials\\\" target=\\\"_blank\\\"\u003ecustomer testimonials\u003c/a\u003e, praise on social media, endorsements from trusted experts in your field, and anything else that might showcase the value you provide your clients.\u003c/p\u003e\\n\u003ch3 id=\\\"88\\\"\u003e8. Lay out the terms of the agreement.\u003c/h3\u003e\\n\u003cp\u003eAt the end of your marketing proposal, outline the terms and conditions of your proposal for the client. Some proposals can be legally binding, so work with a legal expert to craft this section.\u003c/p\u003e\\n\u003cp\u003eNot all business proposals include a contract, so if your proposal is meant to draw your client into further negotiations, you might just include a simple call to action that provides instructions on following up with you for further discussion.\u003c/p\u003e\\n\u003cp\u003eIf you do include a legally binding contract, make sure to provide clients with a space for signing the agreement, or indicating their preferred method of moving forward.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow to follow up on your business proposal\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#111\\\"\u003eGive the prospective client time\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#222\\\"\u003eGrab their attention with a good subject line\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#333\\\"\u003eBe brief\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#444\\\"\u003eAvoid high-pressure, salesy language\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#555\\\"\u003eBe friendly, approachable, and authentic\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#666\\\"\u003eKnow when to quit\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWaiting to hear back from clients during the \u003ca href=\\\"/blog/sales-process\\\" target=\\\"_blank\\\"\u003esales process\u003c/a\u003e can be a little nerve-wracking, but it’s important to remain patient. Give potential decision-makers some time—remember that they still need to tend to the day-to-day functions of their business.\u003c/p\u003e\\n\u003cp\u003eIf you haven’t heard back and want to give them a little nudge, here are some tips for following up on your proposal:\u003c/p\u003e\\n\u003ch3 id=\\\"111\\\"\u003eGive the prospective client time\u003c/h3\u003e\\n\u003cp\u003eWait at least a week before sending a follow-up. If the client has confirmed receipt of your proposal, give them a week from the date of confirmation. Keep in mind that they may want to discuss your proposal with their team before reaching back out to you.\u003c/p\u003e\\n\u003ch3 id=\\\"222\\\"\u003eGrab their attention with a good subject line\u003c/h3\u003e\\n\u003cp\u003eAs with other types of \u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e, a compelling subject line will increase the likelihood that prospective clients will open your email.\u003c/p\u003e\\n\u003ch3 id=\\\"333\\\"\u003eBe brief\u003c/h3\u003e\\n\u003cp\u003eNo need to go into finer details here—let your proposal do the talking. Use your follow-up to emphasize that you’re available for any questions, and make it easy for them to reach back out to you.\u003c/p\u003e\\n\u003ch3 id=\\\"444\\\"\u003eAvoid high-pressure, salesy language\u003c/h3\u003e\\n\u003cp\u003eYour goal here is securing a partner, not a customer. Hacky advertising cliches like “Don’t miss out on this exciting opportunity!” may come off as alienating to potential clients.\u003c/p\u003e\\n\u003ch3 id=\\\"555\\\"\u003eBe friendly, approachable, and authentic\u003c/h3\u003e\\n\u003cp\u003eYour follow-up is an opportunity to preview what it will be like working with you. Be polite, but friendly—as though you’re reaching out to your favorite work colleague.\u003c/p\u003e\\n\u003ch3 id=\\\"666\\\"\u003eKnow when to quit\u003c/h3\u003e\\n\u003cp\u003eIt’s easy to overlook one or two emails, but much harder to overlook three or four. If your client hasn’t responded to three follow-ups, it’s time to move on.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eHow to write a business proposal FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow long should a business proposal be?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA business proposal, ideally, should be fewer than 10 pages, but its length is dependent largely on the type of proposal you’re writing and how far your services stretch. Things like your cover letter, summary, and pricing page should be kept short—no more than two pages for each. The majority of your proposal should be your proposal pages, which go into detail about each aspect of your proposal.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the different parts of a business proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA basic business proposal consists of a title page, tables of contents, cover letter, executive summary, proposal pages, pricing page, additional info about your business, and the agreement you’re proposing.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the basic format for a proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA basic business proposal includes all of the elements listed above. Different industries may include unique features (for example, an app developer may include interactive elements to illustrate how their product works), but these aspects are considered standard features to business proposals.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you write a business proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eStart by choosing from among the many free business proposal templates, and consider what makes your business different from the competition. Why are you in the best position to assist potential clients with their needs? Be specific about what you can help your potential clients with, and make it easy for them to find out how to get in contact with you if they have questions.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"Want to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates.\",\"excerptHtml\",\"\u003cimg alt=\\\"image of glasses and notebook on yellow background representing writing a business proposal\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20write_20a_20business_20proposal.png?v=1708266271\\\"\u003e\\n\u003cp\u003eWant to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates.\u003c/p\u003e\",\"seo\",{\"_1419\":1454,\"_332\":1432,\"_1203\":1449},\"SEO\",\"metafields\",[-5,-5,-5,1457,1463,-5,1466],{\"_1419\":1458,\"_1459\":1460,\"_1461\":1462},\"Metafield\",\"value\",\"{\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/business-proposal\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/business-proposal\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/business-proposal\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/business-proposal\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/business-proposal\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/business-proposal\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/business-proposal\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/business-proposal\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/business-proposal\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/business-proposal\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/business-proposal\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/business-proposal\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/como-fazer-proposta-exclusiva-vendas\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/proposition-commerciale\\\"}\",\"key\",\"hreflang_json\",{\"_1419\":1458,\"_1459\":1464,\"_1461\":1465},\"[{\\\"title\\\":\\\"Trimming It Down- How to Create a Lean Business Plan\\\",\\\"url\\\":\\\"blog/lean-business-plan\\\"},{\\\"title\\\":\\\"How to Write a Food Truck Business Plan\\\",\\\"url\\\":\\\"blog/food-truck-business-plan\\\"},{\\\"title\\\":\\\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\\\",\\\"url\\\":\\\"blog/shopify-store-launch-checklist\\\"},{\\\"title\\\":\\\"How to Turn a Hobby into a Business in 8 Steps\\\",\\\"url\\\":\\\"blog/hobby-to-business\\\"},{\\\"title\\\":\\\"How to Scale Sales on eBay\\\",\\\"url\\\":\\\"blog/ebay-and-shopify\\\"},{\\\"title\\\":\\\"10 Most Popular Domains\\\",\\\"url\\\":\\\"blog/popular-domains\\\"},{\\\"title\\\":\\\"How to Find Out Who Owns a Domain Name\\\",\\\"url\\\":\\\"blog/how-to-find-out-who-owns-a-domain\\\"},{\\\"title\\\":\\\"LLC vs. Corporation- How Are They Different?\\\",\\\"url\\\":\\\"blog/llc-vs-corporation\\\"}]\",\"interlinkings_json\",{\"_1419\":1458,\"_1459\":1467,\"_1461\":1468},\"[{\\\"title\\\":\\\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\\\",\\\"tags\\\":[\\\"Social Media Optimization\\\"],\\\"handle\\\":\\\"make-money-on-instagram\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\\\",\\\"imageAltText\\\":\\\"Graphic of a mobile phone with heart shapes bubbles floating around it\\\",\\\"modifiedAt\\\":\\\"2023-11-08\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2025\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"ecommerce-business-blueprint\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\\\",\\\"imageAltText\\\":\\\"3D models of a shopping cart and a smartphone on a turquoise background.\\\",\\\"modifiedAt\\\":\\\"2023-09-01\\\"},{\\\"title\\\":\\\"What Is Dropshipping and How Does It Work? (2025)\\\",\\\"tags\\\":[\\\"Guides\\\"],\\\"handle\\\":\\\"what-is-dropshipping\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\"},{\\\"title\\\":\\\"What Is Print on Demand \u0026 How To Start a Business (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"print-on-demand\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\\\",\\\"imageAltText\\\":\\\"An introduction to print on demand and how to get started.\\\",\\\"modifiedAt\\\":\\\"2023-11-09\\\"},{\\\"title\\\":\\\"How To Create a Website in 9 Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"build-a-website\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\\\",\\\"imageAltText\\\":\\\"Placeholder\\\",\\\"modifiedAt\\\":\\\"2023-09-20\\\"},{\\\"title\\\":\\\"How To Start an Online Store in 2025 (Step-by-Step Guide)\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\\\",\\\"imageAltText\\\":\\\"illustration of a chef cooking up a shopify store: how to start an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-23\\\"},{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Love (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"make-sell-merch\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\\\",\\\"imageAltText\\\":\\\"sweatshirt and socks from MrBeast merch line\\\",\\\"modifiedAt\\\":\\\"2023-12-02\\\"},{\\\"title\\\":\\\"10 Best Ecommerce Website Builders for Your Online Store (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-website-builder\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\\\",\\\"imageAltText\\\":\\\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-06\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"\",\"modifiedAt\",\"Jul 29, 2024\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003eA business proposal is key to closing more lucrative deals and winning clients. But few people know how to write a business proposal when they \u003ca href=\\\"/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003estart a business\u003c/a\u003e. Business proposals can also be time-consuming to write, because it requires a level of customization.\u003c/p\u003e\\n\u003cp\u003eAhead, you’ll get a step-by-step tutorial on how to write a business proposal for your brand, with tips and examples along the way. Use the following guide, and template to create an effective business proposal.\u003c/p\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a business proposal?\u003c/h2\u003e\\n\u003cp\u003eA business proposal is a document sent to prospective partners, clients, or investors in the hopes of working with them on a specific project, in partnership or through investment.\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eAt the most basic level, a business proposal should address the needs of prospective partners and show them why your company is the best to fill those needs. For companies focused on \u003ca href=\\\"/blog/what-is-b2b\\\" target=\\\"_blank\\\"\u003ebusiness-to-business (B2B)\u003c/a\u003e services, and those seeking investment, knowing how to write an effective business proposal is crucial for growth.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eTypes of business proposals\u003c/h2\u003e\\n\u003cp\u003eThere are different types of business proposals, depending on the service and the nature of the project, but they typically fall into three distinct categories:\u003c/p\u003e\\n\u003ch3\u003eFormally solicited proposals\u003c/h3\u003e\\n\u003cp\u003eFormally solicited business proposals are used when a client you’re hoping to work with asks for a proposal, usually through a publicly posted request for proposal. In response to this request, your business writes a proposed solution based on the specific needs and requirements of the potential client.\u003c/p\u003e\\n\u003ch3\u003eInformally solicited business proposals\u003c/h3\u003e\\n\u003cp\u003eInformally solicited business proposals are typically written following conversations between a prospective client and a vendor. Usually in this case, the customer is not asking for competing proposals, and there tends to be few formal requirements.\u003c/p\u003e\\n\u003ch3\u003eUnsolicited business proposals\u003c/h3\u003e\\n\u003cp\u003eThese proposals usually are more generic in nature and serve more as marketing materials. Unsolicited proposals are common at trade shows or other public venues where a business is shopping around for prospective clients, partners, or investors. While they can generate business in the proper context, unsolicited business proposals can sometimes be seen as spammy or, worse, unprofessional.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eBusiness proposal example\u003c/h2\u003e\\n\u003cp\u003eIt’s hard to know what a business proposal should look like if you haven’t made one before. Take a look at this example from hypothetical landscaping company Bee’s Knees, created using Shopify’s free business proposal template.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.39.40_AM.png?v=1724679608\\\" alt=\\\"Business proposal cover page example\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003eThis title page is simple and to the point, emphasizing the client’s name and the project. \u003cbr\u003e\u003cbr\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg alt=\\\"Business proposal cover letter example\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.42.29_AM.png?v=1724679769\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe cover letter briefly introduces the proposal. It is written by an individual and provides a \u003ca href=\\\"/blog/what-is-a-call-to-action\\\" target=\\\"_blank\\\"\u003ecall to action\u003c/a\u003e without being overly salesy or overwhelming the reader with the details of the proposal.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.45.52_AM.png?v=1724680002\\\" alt=\\\"business proposal executive summary example\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cmeta charset=\\\"utf-8\\\"\u003eIf your proposed solution is detailed, it’s a good idea to add an executive summary. The Bee’s Knees executive summary provides a brief overview of the client’s problem and the solution.\u0026nbsp;\u003cbr\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.46.02_AM.png?v=1724680002\\\" alt=\\\"business proposal solution page example\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003c/div\u003e\\n\u003cp\u003eThe following pages contain more detail, including a proposed project timeline. Bullet points and tables are a nice way to break up this text-heavy section.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.22_AM.png?v=1724680193\\\" alt=\\\"business proposal pricing page example\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cbr\u003eBee’s Knees offers three different packages and provides a brief description of each. This is helpful in the early stages of a proposal because it gives your clients flexibility. Should Bee’s Knees’ client decide to move forward, they would likely be presented with a more detailed (and legally binding) description of the costs for each service but this is an effective overview.\u003cbr\u003e\u003cbr\u003e\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-08-26_at_9.49.31_AM.png?v=1724680193\\\" alt=\\\"business proposal about us page example\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe About Us page explains Bee’s Knees qualifications for this project (20 years combined experience) and includes the business’s mission, values, and origin story. Consider adding founder quotes in this section, as Bee’s Knees does.\u003c/p\u003e\\n\u003cp\u003eThis is an example of an earlier-stage business proposal that is not legally binding. A legally binding proposal would include more detailed terms and space for the client to sign. If your proposal is not legally binding, let your client know that prices are subject to change.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eEasy-to-use business proposal template\u003c/h2\u003e\\n\u003cp\u003eOur free business proposal template is easy to customize and provides writing prompts for each section. It’s a great option if you want a template that looks professional and provides guidance throughout the proposal-writing process.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"business_proposal\\\" data-guide-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif\\\" data-component-name=\\\"blog-CTA-business-proposal\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow to write a business proposal\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eCreate your title page\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eWrite a cover letter\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eWrite an executive summary\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003eOutline your customer’s problem and your company’s solution\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eCreate a pricing table\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#66\\\"\u003eShare your brand story\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#77\\\"\u003eSummarize your qualifications\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#88\\\"\u003eLay out the terms of the agreement\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eBusiness proposals can vary in how they’re formatted, but there are a few elements they all should contain. You can always use a free business proposal template to stay on track.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Create your title page\u003c/h3\u003e\\n\u003cp\u003eThe title page acts as your proposal’s “cover,” so its aesthetics are especially important. Your title page should convey basic information about your business and the proposal. This includes the title of the proposal, your business’s name and contact information, and the date you’re submitting the proposal.\u003c/p\u003e\\n\u003cp\u003eYour title page should be professional, grab the reader’s attention, and draw them in. It sets the tone of your proposal, so, like any advertisement, it should convey your \u003ca href=\\\"/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003ebrand’s style\u003c/a\u003e and character. It’s usually a good idea to include your company logo, too.\u003c/p\u003e\\n\u003cp\u003eAvoid complicated graphics that may distract from the central message of the proposal. The cover of your business proposal is the first thing your client will see, so it’s important to convey your brand in a way that’s succinct.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Write a cover letter\u003c/h3\u003e\\n\u003cp\u003eYour cover letter serves as an introduction to you and your business. Your cover letter should be no more than one page. In a few paragraphs, briefly describe your company’s background, \u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003emission statement\u003c/a\u003e, and \u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003eunique selling proposition\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eYour cover letter should be friendly and polite. Include your contact information and encourage your readers to reach out to you with any questions.\u003c/p\u003e\\n\u003cp\u003eUnlike a résumé cover letter, visual graphics are encouraged, especially if they illustrate an important aspect of your brand’s accomplishments or mission.\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e3. Write an executive summary\u003c/h3\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/executive-summary\\\" target=\\\"_blank\\\"\u003eexecutive summary\u003c/a\u003e may be the most important part of your proposal. It provides details about why you’re sending the proposal and why you’re the client’s best option for solving their problem or filling their needs.\u003c/p\u003e\\n\u003cp\u003eYour executive summary acts similarly to a \u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003evalue proposition\u003c/a\u003e that shows the ways your company is unique and how your prospective client, partner, or investor will benefit from working with you.\u003c/p\u003e\\n\u003cp\u003eExecutive summaries summarize, but they still should be specific. Identify the client’s exact issues, explain what your company does, and outline your proposed solutions to the client’s problems. There’s no need to cover logistics or strategies here—that will be covered later in the proposal.\u003c/p\u003e\\n\u003cp\u003eYour executive summary should be finely tuned to the client’s needs. Even if you’re passing the proposal document on to many potential clients, it should read as though it was written for one client specifically. If different potential customers have different problems, you’ll want to make adjustments to your summary for each of them.\u003c/p\u003e\\n\u003cp\u003eYour summary should give the reader a clear idea of how your company can help them, and invite them to continue reading for more details. The summary should be specific enough to act as a standalone document but brief enough that it will inspire additional questions.\u003c/p\u003e\\n\u003cp\u003eYour executive summary should be two to four pages. Remember that the details will come later.\u003c/p\u003e\\n\u003ch3 id=\\\"44\\\"\u003e4. Outline your customer’s problem and your company’s solution\u003c/h3\u003e\\n\u003cp\u003eMany writers of business proposals think of their proposal pages in terms of problems and solutions. With each proposal, start by outlining the potential issues the client might face. In doing this, you show your potential clients that you have a deep understanding of their needs.\u003c/p\u003e\\n\u003cp\u003eProblem and solution pages require a lot of research. You want to show potential clients you’ve done your homework: You understand their needs and know exactly what they want to do.\u003c/p\u003e\\n\u003cp\u003eHow you choose to break down the client’s problems and solutions is up to you. Some proposal document writers will list a number of problem statements alongside detailed deliverables. Other proposals might focus on one or two larger problems and provide a list of solutions to them.\u003c/p\u003e\\n\u003cp\u003eTimetables are also important here. Potential clients will want to know how quickly you’ll be able to enact your solution and when they can expect to see results. Timetables answer these questions and are a handy visual tool to break up text.\u003c/p\u003e\\n\u003cp\u003eIt’s a good idea to break up your proposal content into sections that identify each problem and propose a solution. Here are some key points to address for each section:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThe problem.\u003c/strong\u003e Use data to back up your claims, and be specific about where your client may be falling short of their goals.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eImplementation.\u003c/strong\u003e Explain in detail what changes you plan on making, how long it will take to make these changes, and the purpose of making these changes.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGoals.\u003c/strong\u003e Explain how you will evaluate the success of your solution and when your client can expect to see results from the changes you’ve implemented.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBenefits.\u003c/strong\u003e Draw upon the assessment of the problem and explain the nature of the impact these changes will make.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYour proposal pages should cover all of the details of the plans you will implement. It’s best to break down the text into bite-sized chunks so it’s easier to read. Decorative graphics should be avoided here, but visual tools like charts and graphs are great for illustrating your points.\u003c/p\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. Create a pricing table\u003c/h3\u003e\\n\u003cp\u003eA pricing table should follow your problem and solution pages. It includes all of your products and services, paired with their pricing information.\u003c/p\u003e\\n\u003cp\u003eHow you structure your \u003ca href=\\\"/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003epricing strategy\u003c/a\u003e is largely dependent on the type of service or product you’re offering. But it’s usually a good idea to provide prospective clients with options. A single flat fee makes your proposal a yes-or-no question, which is easy to reject.\u003c/p\u003e\\n\u003cp\u003eAdding pricing options provides clients with a more negotiable starting point, opening up the conversation about their particular needs, rather than acting as an end point.\u003c/p\u003e\\n\u003cp\u003eTransparency is crucial in this section. Make sure it’s easy for your clients to understand what they’re paying for and what options they have for customizing your service. Nobody likes hidden fees or fine-print stipulations. Include all the details of your pricing options in a way that’s clear and concise.\u003c/p\u003e\\n\u003cp\u003eDepending on your field, you may not want to include granular pricing details upfront before serious discussions have been had, but it’s important to get into the habit of effectively communicating your pricing regardless.\u003c/p\u003e\\n\u003ch3 id=\\\"66\\\"\u003e6. Share your brand story\u003c/h3\u003e\\n\u003cp\u003ePotential clients don’t just want to know your strategy—they want to know who you are. Craft a compelling narrative that will help readers form a connection to your business. Some elements from \u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003ebrand storytelling\u003c/a\u003e you may want to include are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSetting.\u003c/strong\u003e Set the scene: Introduce the story’s protagonist(s), yourself, and your cofounders, and describe how you came together to form your business.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConflict.\u003c/strong\u003e What problem inspired you to start your business? Describe the issue your business identified and set out to solve.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlot.\u003c/strong\u003e How did you and your team set out to find the solution to your problem? What challenges did you face and how did you overcome them?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eResolution.\u003c/strong\u003e What was your solution? How has it changed your industry? What milestones have you hit and how did your business set out to solve the problem?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCharacters.\u003c/strong\u003e Introduce your team. Offer brief bios of your team members and introduce your potential partners to the people they’ll be working with on your project.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDenouement.\u003c/strong\u003e What comes next? Describe what you see in your company’s future. Talk about how you intend to continue pursuing your goals. Make sure to set yourself up for a good sequel.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"77\\\"\u003e7. Summarize your qualifications\u003c/h3\u003e\\n\u003cp\u003eIn your cover letter, you touched on what makes your company uniquely qualified to solve your customers’ problems. In the qualifications summary, you’ll go into detail about why your business is best qualified to help potential customers achieve their goals.\u003c/p\u003e\\n\u003cp\u003eThe best qualifications summaries rely on \u003ca href=\\\"/blog/social-proof\\\" target=\\\"_blank\\\"\u003esocial proof\u003c/a\u003e to make their case. Include case studies of previous clients, \u003ca href=\\\"/blog/customer-testimonials\\\" target=\\\"_blank\\\"\u003ecustomer testimonials\u003c/a\u003e, praise on social media, endorsements from trusted experts in your field, and anything else that might showcase the value you provide your clients.\u003c/p\u003e\\n\u003ch3 id=\\\"88\\\"\u003e8. Lay out the terms of the agreement.\u003c/h3\u003e\\n\u003cp\u003eAt the end of your marketing proposal, outline the terms and conditions of your proposal for the client. Some proposals can be legally binding, so work with a legal expert to craft this section.\u003c/p\u003e\\n\u003cp\u003eNot all business proposals include a contract, so if your proposal is meant to draw your client into further negotiations, you might just include a simple call to action that provides instructions on following up with you for further discussion.\u003c/p\u003e\\n\u003cp\u003eIf you do include a legally binding contract, make sure to provide clients with a space for signing the agreement, or indicating their preferred method of moving forward.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow to follow up on your business proposal\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#111\\\"\u003eGive the prospective client time\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#222\\\"\u003eGrab their attention with a good subject line\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#333\\\"\u003eBe brief\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#444\\\"\u003eAvoid high-pressure, salesy language\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#555\\\"\u003eBe friendly, approachable, and authentic\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#666\\\"\u003eKnow when to quit\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWaiting to hear back from clients during the \u003ca href=\\\"/blog/sales-process\\\" target=\\\"_blank\\\"\u003esales process\u003c/a\u003e can be a little nerve-wracking, but it’s important to remain patient. Give potential decision-makers some time—remember that they still need to tend to the day-to-day functions of their business.\u003c/p\u003e\\n\u003cp\u003eIf you haven’t heard back and want to give them a little nudge, here are some tips for following up on your proposal:\u003c/p\u003e\\n\u003ch3 id=\\\"111\\\"\u003eGive the prospective client time\u003c/h3\u003e\\n\u003cp\u003eWait at least a week before sending a follow-up. If the client has confirmed receipt of your proposal, give them a week from the date of confirmation. Keep in mind that they may want to discuss your proposal with their team before reaching back out to you.\u003c/p\u003e\\n\u003ch3 id=\\\"222\\\"\u003eGrab their attention with a good subject line\u003c/h3\u003e\\n\u003cp\u003eAs with other types of \u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e, a compelling subject line will increase the likelihood that prospective clients will open your email.\u003c/p\u003e\\n\u003ch3 id=\\\"333\\\"\u003eBe brief\u003c/h3\u003e\\n\u003cp\u003eNo need to go into finer details here—let your proposal do the talking. Use your follow-up to emphasize that you’re available for any questions, and make it easy for them to reach back out to you.\u003c/p\u003e\\n\u003ch3 id=\\\"444\\\"\u003eAvoid high-pressure, salesy language\u003c/h3\u003e\\n\u003cp\u003eYour goal here is securing a partner, not a customer. Hacky advertising cliches like “Don’t miss out on this exciting opportunity!” may come off as alienating to potential clients.\u003c/p\u003e\\n\u003ch3 id=\\\"555\\\"\u003eBe friendly, approachable, and authentic\u003c/h3\u003e\\n\u003cp\u003eYour follow-up is an opportunity to preview what it will be like working with you. Be polite, but friendly—as though you’re reaching out to your favorite work colleague.\u003c/p\u003e\\n\u003ch3 id=\\\"666\\\"\u003eKnow when to quit\u003c/h3\u003e\\n\u003cp\u003eIt’s easy to overlook one or two emails, but much harder to overlook three or four. If your client hasn’t responded to three follow-ups, it’s time to move on.\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003eRead more\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/lean-business-plan\\\"\u003eTrimming It Down- How to Create a Lean Business Plan\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/food-truck-business-plan\\\"\u003eHow to Write a Food Truck Business Plan\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/shopify-store-launch-checklist\\\"\u003eA 14-Point Ecommerce Checklist to Launch Your Shopify Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/hobby-to-business\\\"\u003eHow to Turn a Hobby into a Business in 8 Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/ebay-and-shopify\\\"\u003eHow to Scale Sales on eBay\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/popular-domains\\\"\u003e10 Most Popular Domains\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/how-to-find-out-who-owns-a-domain\\\"\u003eHow to Find Out Who Owns a Domain Name\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/blog/llc-vs-corporation\\\"\u003eLLC vs. Corporation- How Are They Different?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eHow to write a business proposal FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow long should a business proposal be?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA business proposal, ideally, should be fewer than 10 pages, but its length is dependent largely on the type of proposal you’re writing and how far your services stretch. Things like your cover letter, summary, and pricing page should be kept short—no more than two pages for each. The majority of your proposal should be your proposal pages, which go into detail about each aspect of your proposal.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the different parts of a business proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA basic business proposal consists of a title page, tables of contents, cover letter, executive summary, proposal pages, pricing page, additional info about your business, and the agreement you’re proposing.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the basic format for a proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA basic business proposal includes all of the elements listed above. Different industries may include unique features (for example, an app developer may include interactive elements to illustrate how their product works), but these aspects are considered standard features to business proposals.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you write a business proposal?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eStart by choosing from among the many free business proposal templates, and consider what makes your business different from the competition. Why are you in the best position to assist potential clients with their needs? Be specific about what you can help your potential clients with, and make it easy for them to find out how to get in contact with you if they have questions.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[1482,1486,1489,1492,1495,1498,1501],{\"_1483\":1484,\"_374\":1485},\"href\",\"#1\",\"What is a business proposal?\",{\"_1483\":1487,\"_374\":1488},\"#2\",\"Types of business proposals\",{\"_1483\":1490,\"_374\":1491},\"#3\",\"Business proposal example\",{\"_1483\":1493,\"_374\":1494},\"#4\",\"Easy-to-use business proposal template\",{\"_1483\":1496,\"_374\":1497},\"#5\",\"How to write a business proposal\",{\"_1483\":1499,\"_374\":1500},\"#6\",\"How to follow up on your business proposal\",{\"_1483\":1502,\"_374\":1503},\"#7\",\"How to write a business proposal FAQ\",\"blogHandle\",\"settings\",{\"_1507\":1508,\"_1516\":1517,\"_1524\":1537,\"_1541\":1542,\"_1684\":1685,\"_1981\":1982,\"_2014\":2015,\"_2135\":2136,\"_2166\":2167},\"topSectionImages\",[1509,1512,1514],{\"_1510\":1511},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_1510\":1513},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_1510\":1515},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_1518\":1519,\"_1520\":1521,\"_1522\":1523,\"_1524\":1525,\"_1528\":1529,\"_1530\":1531,\"_1532\":1533},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1435\":1526},{\"_7\":1527},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_1534\":1535},\"banner\",{\"_7\":1536},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_1505\":1538},{\"_1539\":1540},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_1543\":1544,\"_1557\":1558,\"_1603\":1604,\"_1638\":1639,\"_1658\":1659},\"high-ticket-affiliate-programs\",[1545,1548,1551,1554],{\"_374\":1546,\"_376\":1547},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_374\":1549,\"_376\":1550},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_374\":1552,\"_376\":1553},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_374\":1555,\"_376\":1556},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[1559,1562,1565,1568,1571,1574,1577,1579,1582,1585,1588,1591,1594,1597,1600],{\"_374\":1560,\"_376\":1561},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_374\":1563,\"_376\":1564},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_374\":1566,\"_376\":1567},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_374\":1569,\"_376\":1570},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_374\":1572,\"_376\":1573},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_374\":1575,\"_376\":1576},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_374\":1569,\"_376\":1578},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_374\":1580,\"_376\":1581},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_374\":1583,\"_376\":1584},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_374\":1586,\"_376\":1587},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_374\":1589,\"_376\":1590},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_374\":1592,\"_376\":1593},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_374\":1595,\"_376\":1596},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_374\":1598,\"_376\":1599},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_374\":1601,\"_376\":1602},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[1605,1608,1611,1614,1617,1620,1623,1626,1629,1632,1635],{\"_374\":1606,\"_376\":1607},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_374\":1609,\"_376\":1610},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_374\":1612,\"_376\":1613},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_374\":1615,\"_376\":1616},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_374\":1618,\"_376\":1619},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_374\":1621,\"_376\":1622},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_374\":1624,\"_376\":1625},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_374\":1627,\"_376\":1628},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_374\":1630,\"_376\":1631},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_374\":1633,\"_376\":1634},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_374\":1636,\"_376\":1637},\"Pinterest - [Creative Best Practices]\",\"https://business.pinterest.com/creative-best-practices\",\"make-money-on-facebook\",[1640,1643,1646,1649,1652,1655],{\"_374\":1641,\"_376\":1642},\"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]\",\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users\",{\"_374\":1644,\"_376\":1645},\"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]\",\"https://blog.hootsuite.com/organic-reach-declining\",{\"_374\":1647,\"_376\":1648},\"Meta - [How to monetize your content on Facebook and Instagram]\",\"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694\",{\"_374\":1650,\"_376\":1651},\"Meta - [Facebook Success Stories]\",\"https://www.facebook.com/business/success?rdr=expss\",{\"_374\":1653,\"_376\":1654},\"Meta - [Eligibility requirements for Facebook 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All you have to do is start.\",{\"_2786\":2795,\"_1032\":2832,\"_2788\":2797},\"HEY, THAT'S A GREAT IDEA!\",{\"_2786\":2799,\"_1032\":2834,\"_2788\":2835},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_2786\":2803,\"_1032\":2837,\"_2788\":2805},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_2786\":2807,\"_1032\":2839,\"_2788\":2840},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_2786\":2811,\"_1032\":2842,\"_2788\":2843},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_2786\":2815,\"_1032\":2845,\"_2788\":2846},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_2786\":2819,\"_1032\":2848,\"_2788\":2849},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace 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are.\u003c/b\u003e\",{\"_2783\":2874},[2875,2877,2879,2882,2883,2885,2887,2888,2890],{\"_2786\":575,\"_2854\":2876,\"_2856\":1472},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_2786\":2791,\"_2854\":2878,\"_2856\":1472},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_2786\":2795,\"_2854\":2880,\"_2856\":2881},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_2786\":2799,\"_2854\":2880,\"_2856\":2881},{\"_2786\":2803,\"_2854\":2884,\"_2856\":1472},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_2786\":2807,\"_2854\":2886,\"_2856\":1472},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_2786\":2811,\"_2854\":2878,\"_2856\":1472},{\"_2786\":2815,\"_2854\":2889,\"_2856\":1472},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_2786\":2819,\"_2854\":2891,\"_2856\":1472},\"Move your business to Shopify.\",\"textCta\",{\"_2781\":2894,\"_2822\":2913},{\"_2783\":2895},[2896,2898,2900,2901,2903,2905,2907,2909,2911],{\"_2786\":575,\"_374\":2897},\"Click here to start dropshipping with Shopify\",{\"_2786\":2791,\"_374\":2899},\"Click here to start your business with Shopify\",{\"_2786\":2795,\"_374\":2899},{\"_2786\":2799,\"_374\":2902},\"Click here to build your print on demand store\",{\"_2786\":2803,\"_374\":2904},\"Click here to build your online store with Shopify\",{\"_2786\":2807,\"_374\":2906},\"Click here to start your side hustle with Shopify\",{\"_2786\":2811,\"_374\":2908},\"Click here to start building your online store\",{\"_2786\":2815,\"_374\":2910},\"Click here to start marketing on Shopify\",{\"_2786\":2819,\"_374\":2912},\"Start your business with Shopify’s all-in-one platform\",{\"_2783\":2914},[2915,2917,2919,2920,2922,2924,2926,2928,2930],{\"_2786\":575,\"_374\":2916},\"🚀 Click here to launch your dropshipping store\",{\"_2786\":2791,\"_374\":2918},\"🚀 Click here to launch your business with Shopify\",{\"_2786\":2795,\"_374\":2918},{\"_2786\":2799,\"_374\":2921},\"🚀 Click here to launch your print on demand store\",{\"_2786\":2803,\"_374\":2923},\"🚀 Click here to launch your store with Shopify\",{\"_2786\":2807,\"_374\":2925},\"🚀 Click here to launch your side hustle\",{\"_2786\":2811,\"_374\":2927},\"🚀 Click here to launch your store\",{\"_2786\":2815,\"_374\":2929},\"🚀 Click here to launch your next marketing campaign\",{\"_2786\":2819,\"_374\":2931},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2016\":2933,\"_2019\":2938,\"_2022\":2942,\"_2025\":2946,\"_2028\":2950,\"_2031\":2954,\"_2033\":2958,\"_2036\":2962,\"_2039\":2966,\"_2042\":2970,\"_2045\":2974,\"_2047\":2977,\"_2050\":2981,\"_2052\":2984,\"_2055\":2988,\"_2058\":2992,\"_2061\":2996,\"_2064\":3000,\"_2067\":3004,\"_2070\":3008,\"_2073\":3012,\"_2076\":3016,\"_2078\":3019,\"_2081\":3023,\"_2084\":3027,\"_2087\":3031,\"_2090\":3035,\"_2093\":3039,\"_2095\":3041,\"_2098\":3045,\"_2100\":3048,\"_2103\":3052,\"_2106\":3056,\"_2109\":3060,\"_2112\":3064,\"_2115\":3068,\"_2118\":3072,\"_2120\":3075,\"_2123\":3079,\"_2126\":3083,\"_2129\":3087,\"_2132\":3091},{\"_1032\":2934,\"_2788\":2935,\"_2936\":2937},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"cta\",\"Learn about Shopify Collabs\",{\"_1032\":2939,\"_2788\":2940,\"_2936\":2941},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1032\":2943,\"_2788\":2944,\"_2936\":2945},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1032\":2947,\"_2788\":2948,\"_2936\":2949},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1032\":2951,\"_2788\":2952,\"_2936\":2953},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1032\":2955,\"_2788\":2956,\"_2936\":2957},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1032\":2959,\"_2788\":2960,\"_2936\":2961},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1032\":2963,\"_2788\":2964,\"_2936\":2965},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1032\":2967,\"_2788\":2968,\"_2936\":2969},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1032\":2971,\"_2788\":2972,\"_2936\":2973},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1032\":2975,\"_2788\":2976,\"_2936\":2973},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1032\":2978,\"_2788\":2979,\"_2936\":2980},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1032\":2982,\"_2788\":2983,\"_2936\":2980},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1032\":2985,\"_2788\":2986,\"_2936\":2987},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1032\":2989,\"_2788\":2990,\"_2936\":2991},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1032\":2993,\"_2788\":2994,\"_2936\":2995},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1032\":2997,\"_2788\":2998,\"_2936\":2999},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1032\":3001,\"_2788\":3002,\"_2936\":3003},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1032\":3005,\"_2788\":3006,\"_2936\":3007},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1032\":3009,\"_2788\":3010,\"_2936\":3011},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1032\":3013,\"_2788\":3014,\"_2936\":3015},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1032\":3017,\"_2788\":3018,\"_2936\":3015},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1032\":3020,\"_2788\":3021,\"_2936\":3022},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1032\":3024,\"_2788\":3025,\"_2936\":3026},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1032\":3028,\"_2788\":3029,\"_2936\":3030},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1032\":3032,\"_2788\":3033,\"_2936\":3034},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1032\":3036,\"_2788\":3037,\"_2936\":3038},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1032\":3040,\"_2788\":3037,\"_2936\":3038},\"Increase average order values with the Shopify Bundles app\",{\"_1032\":3042,\"_2788\":3043,\"_2936\":3044},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1032\":3046,\"_2788\":3047,\"_2936\":3044},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1032\":3049,\"_2788\":3050,\"_2936\":3051},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1032\":3053,\"_2788\":3054,\"_2936\":3055},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1032\":3057,\"_2788\":3058,\"_2936\":3059},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1032\":3061,\"_2788\":3062,\"_2936\":3063},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1032\":3065,\"_2788\":3066,\"_2936\":3067},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1032\":3069,\"_2788\":3070,\"_2936\":3071},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1032\":3073,\"_2788\":3074,\"_2936\":3071},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1032\":3076,\"_2788\":3077,\"_2936\":3078},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1032\":3080,\"_2788\":3081,\"_2936\":3082},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1032\":3084,\"_2788\":3085,\"_2936\":3086},\"Become a Shopify Affiliate\",\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",\"Apply now\",{\"_1032\":3088,\"_2788\":3089,\"_2936\":3090},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1032\":3092,\"_2788\":3093,\"_2936\":3094},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"pages/blog/$article/settings\",{\"_1516\":3097},{\"_1518\":1519,\"_1520\":1521,\"_1522\":1523,\"_1524\":3098,\"_1532\":3100},{\"_1435\":3099},{\"_7\":1527},{\"_1534\":3101},{\"_7\":1536},\"pages/blog/$article/theme_promotion_ctas\",{\"_945\":3104,\"_3110\":3111},{\"_332\":3105,\"_3106\":3107,\"_121\":3108,\"_1483\":3109},\"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.\",\"subTitle\",\"With Shopify themes.\",\"Shopify Theme Store\",\"{{themes, 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SEO\",\"pages/blog/$article/content\",{\"_11\":3118,\"_3212\":3213,\"_1532\":3214,\"_3222\":3223,\"_3233\":3234,\"_3238\":3239,\"_3240\":3241,\"_3252\":3253,\"_3255\":3256,\"_3258\":3259,\"_3273\":3274,\"_3290\":3291,\"_2779\":3294,\"_1524\":3333,\"_1478\":3341,\"_3345\":3346,\"_2892\":3350,\"_3352\":3353,\"_1541\":3354,\"_3356\":3357,\"_3359\":3360},\"articleMetaTitle\",\"{{title}} ({{year}})\",{\"_332\":3215,\"_2854\":3216,\"_2856\":2857,\"_3217\":3218,\"_3219\":3220},\"On this page\",\"Start your online business today.\",\"bannerHint\",\"Try Shopify for free, no credit card required.\",\"coreBlogRetailCtaExp\",{\"_2854\":3221},\"Unify online and in-person sales today.\",\"subscribeBanner\",{\"_332\":3224,\"_1203\":3225,\"_264\":3226,\"_121\":3227,\"_3228\":3229,\"_444\":3230},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"hint\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1032\":3231,\"_123\":3232},\"Thank you for subscription!\",\"Check your email for instructions.\",\"keepUpWithTerms\",{\"_332\":3235,\"_1203\":3236,\"_3228\":3237},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popularPostsTitle\",\"popular posts\",\"subscribe\",{\"_438\":3242,\"_3244\":3245},{\"_418\":3243},\"Please enter a valid email address.\",\"guidesCta\",{\"_2345\":3246,\"_3247\":3248,\"_266\":3251},\"Get updates\",\"success\",{\"_1032\":3249,\"_2788\":3250,\"_2936\":275},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",\"readMoreLinks\",{\"_332\":3254},\"Read more\",\"relatedArticle\",{\"_332\":3257},\"Related article\",\"partnersSignup\",{\"_3260\":3261,\"_3264\":3265,\"_3268\":3269,\"_440\":3271},\"service_partner\",{\"_1032\":3262,\"_1181\":3263,\"_2936\":295},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",\"app_developer\",{\"_1032\":3266,\"_1181\":3267,\"_2936\":295},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",\"affiliate\",{\"_1032\":3084,\"_1181\":3270,\"_2936\":3086},\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",{\"_1032\":3262,\"_1181\":3272,\"_2936\":295},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",\"authorSection\",{\"_2571\":3275,\"_3276\":3277,\"_3278\":3279,\"_3280\":3281,\"_3282\":3283,\"_3284\":3285,\"_3286\":3287,\"_3288\":3289},\"Share article\",\"updatedOn\",\"Updated on\",\"publishedOn\",\"Published on\",\"updatedOnByAuthor\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"byAuthor\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"byAuthor_withLink\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"reviewed\",\"Reviewed\",\"written\",\"Written\",\"articleHeader\",{\"_3292\":3293},\"blogLink\",{\"_374\":480},{\"_1032\":3295,\"_2788\":3296,\"_1435\":3297,\"_2555\":3300,\"_3302\":3303,\"_3305\":3306,\"_2781\":3309,\"_2822\":3312,\"_3315\":3316,\"_3219\":3321,\"_3323\":3324,\"_3329\":3330},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3298\":3299},\"alt\",\"My alt.\",{\"_1483\":3301,\"_374\":291},\"{{deeplinkFreeTrial}}\",\"lightButton\",{\"_1483\":3304,\"_374\":324},\"/\",\"pricingButton\",{\"_374\":3307,\"_1483\":3308},\"See plans\",\"{{site, url(path: '/pricing')}}\",{\"_1032\":3310,\"_2788\":3311,\"_374\":324,\"_1483\":3304},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1032\":2829,\"_2788\":3313,\"_374\":324,\"_1483\":3314},\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"whatIsShopifyVideoExp\",{\"_374\":3317,\"_1483\":3318,\"_3319\":3320},\"Learn about Shopify\",\"https://www.youtube.com/watch?v=X4lXu4TaS-A\",\"embedVideoId\",\"X4lXu4TaS-A\",{\"_1032\":3221,\"_2788\":3322},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",\"aboutShopifyExp\",{\"_2781\":3325,\"_2822\":3327},{\"_374\":457,\"_1483\":3326},\"{{site, url(path: '/about-shopify')}}\",{\"_374\":3328,\"_1483\":3326},\"View features and plans\",\"dropShippingCtaCoreBlogExp\",{\"_1032\":3331,\"_2788\":3311,\"_374\":324,\"_1483\":3332},\"Start dropshipping with Shopify today\",\"{{site, url(path: '/dropshipping')}}\",{\"_1032\":3224,\"_2788\":3334,\"_364\":3335,\"_3336\":3337},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. 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We hate SPAM and promise to keep your email address safe.\",\"analytics\",{\"_1032\":3443,\"_1181\":3444,\"_2936\":3445,\"_3446\":3447},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"modal_headline\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1032\":3450,\"_1181\":3451,\"_2936\":3452,\"_3446\":3453,\"_3454\":3455},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1032\":3458,\"_1181\":3459,\"_2936\":3460,\"_3446\":3461,\"_3454\":3455},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1032\":3464,\"_1181\":3465,\"_2936\":3460,\"_3446\":3466,\"_3454\":3455},\"Free Brand Guide Template\",\"You’ve built a strong brand. 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Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1032\":3528,\"_1181\":3529,\"_2936\":3488,\"_3446\":3530},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1032\":3533,\"_1181\":3534,\"_2936\":3488,\"_3446\":3535},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. 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Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"Get the template delivered right to your inbox.\",\"customer_journey\",{\"_1032\":3558,\"_1181\":3559,\"_2936\":3460,\"_3446\":3555,\"_3454\":3455},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1032\":3562,\"_1181\":3563,\"_2936\":3476,\"_3446\":3564},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1032\":3567,\"_1181\":3568,\"_2936\":3488,\"_3446\":3555,\"_3454\":3455},\"Free Decision Matrix Template\",\"Have a tough decision to make? 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In the meantime, start building your store with a free trial of Shopify.\",{\"_1032\":3581,\"_1181\":3582,\"_2936\":3445,\"_3446\":3583},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"expense_report\",{\"_1032\":3586,\"_1181\":3587,\"_2936\":3488,\"_3446\":3489,\"_3454\":3455},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1032\":3590,\"_1181\":3591,\"_2936\":3445,\"_3446\":3592},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. 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This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1032\":3617,\"_1181\":3618,\"_2936\":3619,\"_3446\":3620,\"_3454\":3621},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1032\":3624,\"_1181\":3625,\"_2936\":3460,\"_3446\":3555},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1032\":3628,\"_1181\":3629,\"_2936\":3460,\"_3446\":3630,\"_3454\":3621},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1032\":3633,\"_1181\":3634,\"_2936\":3460,\"_3446\":3635,\"_3454\":3636},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. 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This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1032\":3647,\"_1181\":3648,\"_2936\":3649,\"_3446\":3650,\"_3454\":3455},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1032\":3653,\"_1181\":3654,\"_2936\":3476,\"_3446\":3655},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1032\":3658,\"_1181\":3659,\"_2936\":3660,\"_3446\":3661},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1032\":3664,\"_1181\":3665,\"_2936\":3488,\"_3446\":3666},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1032\":3669,\"_1181\":3670,\"_2936\":3404,\"_3446\":3671},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1032\":3674,\"_1181\":3675,\"_2936\":3460,\"_3446\":3489,\"_3454\":3455},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1032\":3678,\"_1181\":3679,\"_2936\":3680,\"_3446\":3681},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1032\":3684,\"_1181\":3685,\"_2936\":3460,\"_3446\":3555},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1032\":3688,\"_1181\":3689,\"_2936\":3690,\"_3446\":3691},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1032\":3694,\"_1181\":3695,\"_2936\":3696,\"_3446\":3613},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1032\":3699,\"_1181\":3700,\"_2936\":3701,\"_3446\":3702},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1032\":3705,\"_1181\":3706,\"_2936\":3701,\"_3446\":3707,\"_3454\":3455},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1032\":3710,\"_1181\":3711,\"_2936\":3460,\"_3446\":3555,\"_3454\":3455},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1032\":3714,\"_1181\":3715,\"_2936\":3460,\"_3446\":3555,\"_3454\":3455},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1032\":3718,\"_1181\":3719,\"_2936\":3488,\"_3446\":3720},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1032\":3723,\"_1181\":3724,\"_2936\":3488,\"_3446\":3555,\"_3454\":3455},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1032\":3727,\"_1181\":3728,\"_2936\":3488,\"_3446\":3555,\"_3454\":3455},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1032\":3731,\"_1181\":3732,\"_2936\":3476,\"_3446\":3733},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1032\":3735,\"_1181\":3736,\"_2936\":3737,\"_3446\":3738},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1032\":3741,\"_1181\":3742,\"_2936\":3488,\"_3446\":3555,\"_3454\":3455},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1032\":3745,\"_1181\":3746,\"_2936\":3488,\"_3446\":3455},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1032\":3749,\"_1181\":3750,\"_2936\":3460,\"_3446\":3555},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"retail_marketing\",{\"_1032\":3753,\"_1181\":3754,\"_2936\":3701,\"_3446\":3755,\"_3454\":3455},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1032\":3758,\"_1181\":3759,\"_2936\":3760,\"_3446\":3761,\"_3454\":3455},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1032\":3764,\"_1181\":3765,\"_2936\":3488,\"_3446\":3766},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1032\":3769,\"_1181\":3770,\"_2936\":3488,\"_3446\":3771,\"_3454\":3455},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1032\":3774,\"_1181\":3775,\"_2936\":3619,\"_3446\":3776,\"_3454\":3455},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1032\":3779,\"_1181\":3780,\"_2936\":3619,\"_3446\":3781,\"_3454\":3455},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1032\":3784,\"_1181\":3785,\"_2936\":3460,\"_3446\":3786,\"_3454\":3455},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1032\":3789,\"_1181\":3790,\"_2936\":3488,\"_3446\":3791,\"_3454\":3455},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1032\":3794,\"_1181\":3795,\"_2936\":3488,\"_3446\":3771,\"_3454\":3455},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1032\":3797,\"_1181\":3798,\"_2936\":3649,\"_3446\":3799},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1032\":3802,\"_1181\":3803,\"_2936\":3660,\"_3446\":3804,\"_3454\":3805},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1032\":3808,\"_1181\":3809,\"_2936\":3649,\"_3446\":3613},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1032\":3812,\"_1181\":3813,\"_2936\":3649,\"_3446\":3613},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1032\":3815,\"_1181\":3816,\"_2936\":3817,\"_3446\":3818,\"_3454\":3805},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_kit\",{\"_1032\":3821,\"_1181\":3822,\"_2936\":3404,\"_3446\":3823,\"_3454\":3483},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1032\":3825,\"_1181\":3826,\"_2936\":3827,\"_3446\":3828,\"_3454\":3805},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1032\":3831,\"_1181\":3832,\"_2936\":3404,\"_3446\":3833,\"_3454\":3834},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1032\":3825,\"_1181\":3826,\"_2936\":3827,\"_3446\":3837,\"_3454\":3455},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1032\":3840,\"_1181\":3841,\"_2936\":3460,\"_3446\":3489,\"_3454\":3455},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"store_layouts\",{\"_1032\":3844,\"_1181\":3845,\"_2936\":3619,\"_3446\":3781,\"_3454\":3455},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"swot\",{\"_1032\":3848,\"_1181\":3849,\"_2936\":3488,\"_3446\":3850},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1032\":3853,\"_1181\":3854,\"_2936\":3452,\"_3446\":3701,\"_3454\":3805},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",\"trust\",{\"_1032\":3857,\"_1181\":3858,\"_2936\":3859,\"_3446\":3613},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1032\":3862,\"_1181\":3863,\"_2936\":3404,\"_3446\":3519,\"_3454\":3805},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.\",\"ttp_guide\",{\"_1032\":3866,\"_1181\":3867,\"_2936\":3452,\"_3446\":3701,\"_3454\":3805},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1032\":3869,\"_1181\":3870,\"_2936\":3445,\"_3446\":3871},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1032\":3874,\"_1181\":3875,\"_2936\":3460,\"_3446\":3489,\"_3454\":3455},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"value_chain\",{\"_1032\":3878,\"_1181\":3879,\"_2936\":3488,\"_3446\":3489,\"_3454\":3455},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1032\":3882,\"_1181\":3883,\"_2936\":3460,\"_3446\":3555,\"_3454\":3455},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1032\":3885,\"_1181\":3886,\"_2936\":3476,\"_3446\":3564},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1032\":3889,\"_1181\":3890,\"_2936\":3488,\"_3446\":3555,\"_3454\":3455},\"Free White Paper Template\",\"Share your experience and establish your authority. 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