The Moment for Trust | Build Brand Trust

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9.49026 17.0663 9.21011 16.8011C8.92996 16.536 8.92996 16.1061 9.21011 15.8409L13.2681 12L9.21011 8.1591C8.92996 7.89394 8.92996 7.46403 9.21011 7.19887C9.49026 6.93371 9.94447 6.93371 10.2246 7.19887Z" fill="#656565" /> </svg> </div> </a> </li> </ul> <ul class="relative uppercase text-sm py-10"> <li class="px-20 pt-10 text-grey-300 font-bold hover:text-blue-400 xs:pl-40"> <a href="https://www.clearchanneleurope.com/" target="_blank" rel="noopener" class="relative block transition-all "> <div class="flex items-center"> Clear Channel Europe <svg width="15" height="15" viewBox="0 0 15 15" fill="none" class="text-current rotate-135 w-15 h-15" > <path d="M0.646446 3.64645C0.451184 3.84171 0.451184 4.15829 0.646446 4.35355L3.82843 7.53553C4.02369 7.7308 4.34027 7.7308 4.53553 7.53553C4.7308 7.34027 4.7308 7.02369 4.53553 6.82843L1.70711 4L4.53553 1.17157C4.7308 0.976311 4.7308 0.659728 4.53553 0.464466C4.34027 0.269204 4.02369 0.269204 3.82843 0.464466L0.646446 3.64645ZM11 3.5L1 3.5L1 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class="text-blue-400 pb-20 uppercase"> <a href="/why-out-of-home" class="flex justify-between nav-svg is-active">Why OOH</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/how-ooh-drives-search"> How OOH Drives Search </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/how-brands-grow-using-ooh"> How Brands Grow Using OOH </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/building-mental-availability"> Building Mental Availability </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg is-active" href="/why-out-of-home/building-trust-in-out-of-home"> Building Trust in Out of Home </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/relevancy-in-digital-ooh"> Relevancy in Digital OOH </a> </li> </ul> </div> </div> </div> <div class="pb-54 lg:pb-0 nav-dropdown p-0 lg:px-50 bg-grey-200 pointer-events-all hidden" data-index="3"> <div class=" bg-grey-200 p-10 px-20 xs:px-40 lg:hidden"> <button class="nav-back text-sm uppercase items-center flex hover-blue"> <svg class="pr-10" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.7754 16.8011L9.21011 12.4801C8.92996 12.215 8.92996 11.785 9.21011 11.5199L13.7754 7.19887C14.0555 6.93371 14.5097 6.93371 14.7899 7.19887C15.07 7.46403 15.07 7.89394 14.7899 8.1591L10.7319 12L14.7899 15.8409C15.07 16.1061 15.07 16.536 14.7899 16.8011C14.5097 17.0663 14.0555 17.0663 13.7754 16.8011Z" fill="#656565"/> </svg> Back </button> </div> <div class="relative pb-20 pt-10 px-20 xs:px-40 lg:px-0"> <p class="lg:py-10 text-blue-400 text-delta">Out of Home Insights</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="lg:border-l border-blue-400 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href="/ooh-insights/audience-planning/inclusive-advertising"> Inclusive Advertising </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/ooh-insights/case-studies" class="flex justify-between nav-svg ">Case Studies</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/ooh-insights/case-studies"> Search all Case Studies </a> </li> </ul> </div> </div> </div> <div class="pb-54 lg:pb-0 nav-dropdown p-0 lg:px-50 bg-grey-200 pointer-events-all hidden" data-index="4"> <div class=" bg-grey-200 p-10 px-20 xs:px-40 lg:hidden"> <button class="nav-back text-sm uppercase items-center flex hover-blue"> <svg class="pr-10" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.7754 16.8011L9.21011 12.4801C8.92996 12.215 8.92996 11.785 9.21011 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7.19887C14.0555 6.93371 14.5097 6.93371 14.7899 7.19887C15.07 7.46403 15.07 7.89394 14.7899 8.1591L10.7319 12L14.7899 15.8409C15.07 16.1061 15.07 16.536 14.7899 16.8011C14.5097 17.0663 14.0555 17.0663 13.7754 16.8011Z" fill="#656565"/> </svg> Back </button> </div> <div class="relative pb-20 pt-10 px-20 xs:px-40 lg:px-0"> <p class="lg:py-10 text-blue-400 text-delta">Landlord, city and infrastructure partners</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/our-partners" class="flex justify-between nav-svg ">Our Partners</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/local-authority-partners"> Local Authorities </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/retail-advertising-partnerships"> Retail Partners </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/private-billboard-landlords"> Private Landlords </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/rail-infrastructure-network"> Rail Network </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/ooh-partnerships-testimonials"> Testimonials </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/our-partners/how-we-work" class="flex justify-between nav-svg ">How we work</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/how-we-work/our-design-philosphy"> Our Design Philosophy </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/how-we-work/sustainable-product-development"> Sustainable Product Development </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/our-partners/products" class="flex justify-between nav-svg ">Products</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/products/bus-shelters"> Bus Shelters </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/products/green-products"> Green Products </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/our-partners/projects" class="flex justify-between nav-svg ">Projects</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/our-partners/projects/latest-projects"> Central Saint Martins </a> </li> </ul> </div> </div> </div> <div class="pb-54 lg:pb-0 nav-dropdown p-0 lg:px-50 bg-grey-200 pointer-events-all hidden" data-index="6"> <div class=" bg-grey-200 p-10 px-20 xs:px-40 lg:hidden"> <button class="nav-back text-sm uppercase items-center flex hover-blue"> <svg class="pr-10" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.7754 16.8011L9.21011 12.4801C8.92996 12.215 8.92996 11.785 9.21011 11.5199L13.7754 7.19887C14.0555 6.93371 14.5097 6.93371 14.7899 7.19887C15.07 7.46403 15.07 7.89394 14.7899 8.1591L10.7319 12L14.7899 15.8409C15.07 16.1061 15.07 16.536 14.7899 16.8011C14.5097 17.0663 14.0555 17.0663 13.7754 16.8011Z" fill="#656565"/> </svg> Back </button> </div> <div class="relative pb-20 pt-10 px-20 xs:px-40 lg:px-0"> <p class="lg:py-10 text-blue-400 text-delta">About Clear Channel</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/about" class="flex justify-between nav-svg ">About Us</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/about/meet-our-experts"> Meet Our Experts </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/about/careers"> Careers </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/latest"> Latest News </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> Impact </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/about/platform-for-good"> A Platform for Good </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/about/sustainability"> Sustainability </a> </li> </ul> </div> <a href="/about/careers" class="relative group border-bottom border-blue min-h-175 nav-ad min-w-296 max-w-450 mb-100 lg:mb-0 z-1 sub-nav-col lg:ml-auto xxl:min-w-350"> <img width="100" height="100" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_100/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg" srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_600,h_200/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 600w 200h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_500,h_167/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 500w 167h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_400,h_133/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 400w 133h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_100/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 300w 100h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_200,h_67/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 200w 67h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_100,h_33/statamic/clear-channel-v3-kbuild-production/about2-people-1570040620.jpg 100w 33h" data-sizes="auto" alt="Clear Channel employee with a high vis jacket in a warehouse, sorting rolled up paper posters" class="object-center w-full h-full object-cover border-b-4 border-blue-400 lazyload" loading="lazy"> <span class="pl-20 absolute top-0 mt-10 mb-20 text-white text-lg z-2">Careers</span> <span class="absolute bottom-0 mb-20 max-w-220 pl-20 text-white text-md font-bold z-2">Join the People behind the Posters</span> <button aria-label="advert-link" class="absolute bottom-20 right-20 w-40 h-40 rounded-full border border-white bg-transparent group-hover:border-blue group-hover:bg-blue focus:outline-none flex items-center justify-center transition-all z-2" style="pointer-events: auto; opacity: 1;"> <svg width="21" height="16" viewBox="0 0 21 16" fill="none"> <path d="M20.7071 8.70711C21.0976 8.31658 21.0976 7.68342 20.7071 7.29289L14.3431 0.928932C13.9526 0.538408 13.3195 0.538408 12.9289 0.928932C12.5384 1.31946 12.5384 1.95262 12.9289 2.34315L18.5858 8L12.9289 13.6569C12.5384 14.0474 12.5384 14.6805 12.9289 15.0711C13.3195 15.4616 13.9526 15.4616 14.3431 15.0711L20.7071 8.70711ZM0 9H20V7H0V9Z" fill="white"></path> </svg> </button> </a> </div> </div> </div> <div id="bottom-cta" class="fixed bg-blue w-full m-0 text-center bottom-0 left-0 opacity-0 pointer-events-none lg:hidden transition-all duration-300"> <a class="text-white text-md font-bold block p-15 hover:bg-dark-blue hover:border-dark-blue transition-background" href="https://www.clearchannel.co.uk/contact"> Get in touch </a> </div> <div class="relative w-full lg:hidden" style="height: 80px"></div> </header> <main> <div class="w-full flex items-center pt-100 md:pt-200 min-h-200 lg:min-h-500 relative bg-black img-overlay" data-light-nav> <img width="500" height="500" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1700,h_500/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_3400,h_1000/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 3400w 1000h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_3300,h_971/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 3300w 971h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_3200,h_941/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 3200w 941h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_3100,h_912/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 3100w 912h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_3000,h_882/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 3000w 882h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2900,h_853/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2900w 853h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2800,h_824/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2800w 824h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2700,h_794/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2700w 794h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2600,h_765/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2600w 765h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2500,h_735/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2500w 735h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2400,h_706/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2400w 706h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2300,h_676/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2300w 676h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2200,h_647/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2200w 647h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2100,h_618/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2100w 618h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2000,h_588/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 2000w 588h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1900,h_559/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1900w 559h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1800,h_529/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1800w 529h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1700,h_500/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1700w 500h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1600,h_471/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1600w 471h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1500,h_441/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1500w 441h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1400,h_412/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1400w 412h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1300,h_382/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1300w 382h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1200,h_353/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1200w 353h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1100,h_324/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1100w 324h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1000,h_294/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 1000w 294h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_900,h_265/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 900w 265h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_800,h_235/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 800w 235h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_700,h_206/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 700w 206h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_600,h_176/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 600w 176h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_500,h_147/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 500w 147h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_400,h_118/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 400w 118h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_88/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 300w 88h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_200,h_59/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 200w 59h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_100,h_29/statamic/clear-channel-v3-kbuild-production/moment_for_trust_header.png 100w 29h" data-sizes="auto" alt="graphic header with large orange and smaller pink horizontal stripe" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" fetchpriority="high"> <div class="container text-white mt-auto mb-100 relative z-1"> <div class="row"> <div class="col w-full md:ml-1/14 md:w-8/14"> <h1 class="text-bravo font-bold leading-tighter fade-in-0-5 | js-visible">Building Trust in Out of Home</h1> </div> </div> </div> </div> <div id="" class="pt-section-md pb-section-md bg- "> <div> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">01</span> <span class="text-blue"> The Moment for Trust</span> </div> </div> </div> <div class="container"> <div class="row"> <div class="col w-full md:w-12/14 md:ml-1/14"> <div class="row"> <div class="col w-full md:w-7/14 lg:w-10/14 stacked | content-editable"> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>In today鈥檚 world, public trust is becoming an increasingly scarce commodity.</p><p>Just 34% of consumers saying they trust the brands they use. As such, this has fast risen to the top of every marketeer鈥檚 agenda, as 81% of consumers state that trust is a <em>deciding</em> <em>factor</em> in their purchase journey.</p><p>Every day, consumers are presented with an abundance of news, advertising, information and messages through a multitude of mediums. Peoples concern over content veracity has risen with recent social and political developments further exacerbated the issue.</p><p>What these means for brands is that is has never been more important to deliver honest, reliable and trustworthy advertising to counter-act the decline and future-proof their business.</p><p>As such, <strong>brand trust</strong> is at its most crucial point.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="" class="pt-section-md pb-section-md bg- "> <section> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">02</span> <span class="text-blue"> OOH Insight</span> </div> </div> </div> <div class="container"> <div class="row | js-visible js-images-loaded"> <div class="col mt-40 md:mt-0 w-full md:w-11/14 md:ml-auto md:pl-full-gutter"> <div class="extend-right"> <div class="relative overflow-hidden"> <div class="w-full aspect-ratio-1400/830 bg-blue"> <div class="absolute top-0 left-0 right-0 bottom-0 w-full h-full"> <img width="830" height="830" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1400,h_830/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2800,h_1660/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2800w 1660h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2700,h_1601/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2700w 1601h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2600,h_1541/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2600w 1541h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2500,h_1482/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2500w 1482h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2400,h_1423/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2400w 1423h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2300,h_1364/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2300w 1364h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2200,h_1304/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2200w 1304h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2100,h_1245/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2100w 1245h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2000,h_1186/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 2000w 1186h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1900,h_1126/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1900w 1126h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1800,h_1067/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1800w 1067h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1700,h_1008/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1700w 1008h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1600,h_949/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1600w 949h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1500,h_889/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1500w 889h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1400,h_830/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1400w 830h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1300,h_771/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1300w 771h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1200,h_711/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1200w 711h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1100,h_652/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1100w 652h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1000,h_593/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 1000w 593h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_900,h_534/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 900w 534h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_800,h_474/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 800w 474h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_700,h_415/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 700w 415h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_600,h_356/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 600w 356h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_500,h_296/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 500w 296h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_400,h_237/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 400w 237h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_178/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 300w 178h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_200,h_119/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 200w 119h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_100,h_59/statamic/clear-channel-v3-kbuild-production/cc_tmft_web-header-01-1622821883.jpg 100w 59h" data-sizes="auto" alt="Photo montage of adverts showing reasons to trust messages - PensionBe, EE, Tesco, NHS, HSBC" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> </div> </div> </div> </div> </div> <div class="col w-full md:w-6/14 lg:w-6/14 md:ml-1/14 md:mr-auto md:pr-1/14 bg-white relative md:-mt-150 lg:-mt-300" > <div class="mt-40 | fade-up | js-visible"> <h2 class="text-alfa text-blue leading-none tracking-tight" data-splitting data-delay="0.8">Brand Trust</h2> <div class="fade-in-group-1-1 mt-20"> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p><strong>The聽Moment for Trust</strong>, a collaborative industry research piece between Clear Channel and JCDecaux<em>,</em>聽explores three important areas in connecting with your consumer:</p> </div> </div> <ul> <li class="flex items-start mt-20 md:mt-25"> <svg width="4" height="4" class="block fill-current text-blue flex-shrink-0 mt-5 absolute -ml-full-gutter" xmlns="http://www.w3.org/2000/svg"> <circle cx="490" cy="103" r="2" transform="translate(-488 -101)" fill-rule="evenodd"/> </svg> <div> <span class="text-xs uppercase text-blue tracking-wider block">01</span> <h3 class="text-delta text-blue">A view on the impact of trust in retail</h3> <div class="content-editable"> <p>Examining the effect of trust on brand engagement and consumer action across major retail categories.</p> </div> </div> </li> <li class="flex items-start mt-20 md:mt-25"> <svg width="4" height="4" class="block fill-current text-blue flex-shrink-0 mt-5 absolute -ml-full-gutter" xmlns="http://www.w3.org/2000/svg"> <circle cx="490" cy="103" r="2" transform="translate(-488 -101)" fill-rule="evenodd"/> </svg> <div> <span class="text-xs uppercase text-blue tracking-wider block">02</span> <h3 class="text-delta text-blue">Effectively advertising to consumers</h3> <div class="content-editable"> <p>Discover the influence of your advertising mix in building trust, and the power of Out of Home in your campaign.</p> </div> </div> </li> <li class="flex items-start mt-20 md:mt-25"> <svg width="4" height="4" class="block fill-current text-blue flex-shrink-0 mt-5 absolute -ml-full-gutter" xmlns="http://www.w3.org/2000/svg"> <circle cx="490" cy="103" r="2" transform="translate(-488 -101)" fill-rule="evenodd"/> </svg> <div> <span class="text-xs uppercase text-blue tracking-wider block">03</span> <h3 class="text-delta text-blue">Activate Out of Home</h3> <div class="content-editable"> <p>Testing the effectiveness of Out of Home creatives through copy-testing and real-life case studies.</p> </div> </div> </li> </ul> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p><br></p> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div id="" class="pt-section-md pb-section-md bg- "> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">03</span> <span class="text-blue"> OOH + Trust</span> </div> </div> </div> <div class="container"> <div class="row fade-up | js-visible"> <div class="col md:ml-1/14 md:mr-1/14 md:w-11/14"> <h2 class="text-charlie font-display leading-tight mb-20">Key Findings</h2> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>The Moment for Trust delivers some fantastic knowledge for marketers on how to build and maintain brand trust, with insight on what and how you can deliver your advertising messaging and the benefits of doing so.</p><p>To see the full insight, including category specific discoveries, please <a href="#insight">get in touch</a> using the form below. You can also view our launch webinar, where we invited a panel of top brands in Tesco, EE, Pension Bee and OmniGov, alongside academic and media commentators, to help us break down and <a href="#webinar">understand the concept of trust</a>.</p><p>The key takeaways from the presentation show that capturing and converting your audience into a trusted customer will significantly increase their likelihood of brand engagement. It shows that public media, and in particular Out of Home advertising, as the most successful channels in delivering credible information and that trust built using Out of Home directly translates into driving brand consideration.</p> </div> </div> <div class="row pt-40 -mb-20"> <div class="col flex flex-col w-full md:w-4/12 mb-20"> <div class="flex flex-col flex-grow pb-40"> <div class="aspect-ratio-16/9 relative bg-blue overflow-hidden image-zoom mb-20 pt-30"> <img width="200" height="200" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_320,h_200/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_640,h_400/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 640w 400h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_540,h_338/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 540w 338h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_440,h_275/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 440w 275h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_340,h_213/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 340w 213h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_240,h_150/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 240w 150h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_140,h_88/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 140w 88h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_40,h_25/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-01.gif 40w 25h" data-sizes="auto" alt="graphic stats image animation. 1 in 5 say trust is a deal breaker when purchasing, Consumers are 36% more likely to engage with brands they trust, Quality & price, 1 in 4 agree OOH is a platform for good, expressing progressive and social values" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> </div> <h3 class="w-full text-delta pr-0 mb-10">1</h3> <div class="w-full text-foxtrot mb-10 | content-editable"> <div class=" mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <ul><li><p>Consumers are 36% more likely to engage with brands they trust聽</p></li><li><p>1 in 4 agree <a href="/about/platform-for-good">OOH is a platform for good</a>, expressing progressive and social values聽</p></li><li><p>1 in 5 say trust is a deal breaker when it comes to purchasing聽</p></li><li><p>Quality and price are top brand attributes when it comes to trust聽</p></li></ul> </div> </div> </div> </div> </div> <div class="col flex flex-col w-full md:w-4/12 mb-20"> <div class="flex flex-col flex-grow pb-40"> <div class="aspect-ratio-16/9 relative bg-blue overflow-hidden image-zoom mb-20 pt-30"> <img width="200" height="200" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_320,h_200/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_640,h_400/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 640w 400h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_540,h_338/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 540w 338h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_440,h_275/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 440w 275h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_340,h_213/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 340w 213h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_240,h_150/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 240w 150h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_140,h_88/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 140w 88h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_40,h_25/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-02-1616602374.png 40w 25h" data-sizes="auto" alt="stats graphic - 1 in 3 say they trust Out of Home" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> </div> <h3 class="w-full text-delta pr-0 mb-10">2</h3> <div class="w-full text-foxtrot mb-10 | content-editable"> <div class=" mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <ul><li><p>Consumers relate honesty, reliability, and safety most when it comes to trust</p></li><li><p>Trust in public broadcasting channels leads against all other media</p></li><li><p>1 in 3 say they trust Out of Home聽</p></li></ul> </div> </div> </div> </div> </div> <div class="col flex flex-col w-full md:w-4/12 mb-20"> <div class="flex flex-col flex-grow pb-40"> <div class="aspect-ratio-16/9 relative bg-blue overflow-hidden image-zoom mb-20 pt-30"> <img width="200" height="200" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_320,h_200/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_640,h_400/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 640w 400h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_540,h_338/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 540w 338h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_440,h_275/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 440w 275h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_340,h_213/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 340w 213h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_240,h_150/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 240w 150h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_140,h_88/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 140w 88h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_40,h_25/statamic/clear-channel-v3-kbuild-production/tmft_stat-boxes-03_2.gif 40w 25h" data-sizes="auto" alt="stats graphic - Out of Home builds trust by increasing brand consideration & by driving positive brand perceptions" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> </div> <h3 class="w-full text-delta pr-0 mb-10">3</h3> </div> </div> </div> </div> </div> </div> </div> <div id="insight" class="pt-section-md pb-section-md bg-bg-grey-100 "> <section class="bg-transparent pt-section-md pb-section-md"> <div class="container lg:pb-100"> <div class="row -mx-25 px-10 md:px-0"> <div class="col w-full lg:w-6/14 md:pt-20"> <div class="md:pl-80 lg:pl-100 xl:pl-110"> <h2 class="text-charlie leading-tighter mb-20 tracking-tight">Interested in the insight?</h2> <div> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>Trust is a major topic right now in media, and beyond.</p><p>If you're interested in seeing the full research presentation, The Moment for Trust, and talking it through with one of our team, then please fill in the form and we'll be in touch with more information.</p> </div> </div> </div> </div> </div> <div class="col w-full lg:w-8/14"> <div class="md:pl-2/14 md:pr-2/14 text-lg"> <div class="w-full mt-20 md:mt-0"> <script charset="utf-8" type="text/javascript" src="https://js-eu1.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "eu1", portalId: "25514832", formId: "52818548-f5d8-45c6-b4cc-8c6731bbb2d3" }); </script> </div> </div> </div> </div> </div> </section> </div> <div id="webinar" class="pt-section-md pb-section-md bg- "> <section id="video_05"> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">05</span> <span class="text-blue"> Trust Webinar</span> </div> </div> </div> <div class="container"> <div class="row flex fade-up | js-visible"> <div class="col w-full md:w-10/14 lg:w-7/14 md:ml-1/14 mb-50 | js-visible js-images-loaded"> <div> <p class="text-charlie leading-tight tracking-tight mb-10">Understanding the concept of Trust</p> <div class="text-lg | content-editable"> <p>To understand what trust means to brands, we first need to understand the concept of trust itself.</p><p><br></p><p>And that meant answering a few key questions: <em>What is it? How do you build it? How do you keep it? Why is it important? How has a global pandemic changed it?</em></p><p><em><br></em></p><p>And to answer those questions, and launch our joint research, we hosted a webinar where we heard from academics, statisticians, researchers, brand leaders, and marketers on exactly why right now is:聽<strong>The Moment for Trust</strong>.</p> </div> </div> </div> </div> <div class="row justify-center"> <div class="col w-full xl:w-12/14 fade-up | js-visible js-images-loaded"> <div class="relative overflow-hidden "> <div class="w-full aspect-ratio-16/9 lg:-ml-gutter"> <div class="absolute top-0 left-0 right-0 bottom-0 w-full h-full"> <div class="absolute top-0 left-0 right-0 bottom-0 aspect-ratio-video opacity-0 | js-video" data-video-id="67c67561492f0"> <iframe src="https://player.vimeo.com/video/530384917?autoplay=0&badge=1&mute=0" allow="autoplay" title="Understanding the concept of Trust" frameborder="0" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full"></iframe> </div> <div class="absolute top-0 left-0 right-0 bottom-0 video-cover cursor-pointer flex justify-center items-center | js-video-cover" data-auto-load data-target-id="67c67561492f0"> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div id="" class="pt-section-md pb-section-md bg- "> <section> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">06</span> <span class="text-blue"> More OOH Insight</span> </div> </div> </div> <div class="container"> <div class="xl:-mx-full-gutter"> <div class="grid gap-10 md:ml-4p md:grid-cols-2"> <div class="w-full mt-30 md:mt-0 min-h-250 pt-gutter pb-gutter"> <a href="/why-out-of-home" class="h-full featured-product group block bg-cover bg-center bg-no-repeat relative overflow-hidden md:min-h-450 lazyload" data-bg="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_825,h_480/statamic/clear-channel-v3-kbuild-production/3mobile_100820_adshellivelondon_pfb_cv19-1622821971.jpg"> <div class="featured-product-cover absolute bg-black top-0 left-0 right-0 bottom-0 opacity-60 group-hover:opacity-80"> </div> <div class="relative h-full text-white -mb-5 px-30 lg:px-50 xl:px-70 py-30 lg:py-40 xxl:py-70 flex flex-col"> <h2 class="text-charlie font-normal leading-none tracking-tight"> Why OOH?</h2> <div class="pt-20 mt-auto featured-product-content"> <span class="inline-flex p-30 text-sm border items-center button relative font-bold has-border-blue mt-20 bg-white hover:bg-blue hover:text-white group-hover:bg-blue group-hover:text-white transition-background text-blue border-none group" > <div class="relative"> <span>Find out more</span> </div> <svg width="21" height="8" viewBox="0 0 21 8" class="flex-shrink-0 ml-30 block group-hover:horizontal-nudge transition-transform" xmlns="http://www.w3.org/2000/svg"> <g class="stroke-current" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <path d="M19.929 3.855H.643M16.714 7.069l3.215-3.214L16.714.64"/> </g> </svg> </span> </div> </div> </a> </div> <div class="w-full mt-30 md:mt-0 min-h-250 pt-gutter pb-gutter"> <a href="/why-out-of-home/relevancy-in-digital-ooh" class="h-full featured-product group block bg-cover bg-center bg-no-repeat relative overflow-hidden md:min-h-450 lazyload" data-bg="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_825,h_480/statamic/clear-channel-v3-kbuild-production/moments-of-truth-hero-(1).jpg"> <div class="featured-product-cover absolute bg-black top-0 left-0 right-0 bottom-0 opacity-60 group-hover:opacity-80"> </div> <div class="relative h-full text-white -mb-5 px-30 lg:px-50 xl:px-70 py-30 lg:py-40 xxl:py-70 flex flex-col"> <h2 class="text-charlie font-normal leading-none tracking-tight"> The Moments of Truth</h2> <div class="pt-20 mt-auto featured-product-content"> <span class="inline-flex p-30 text-sm border items-center button relative font-bold has-border-blue mt-20 bg-white hover:bg-blue hover:text-white group-hover:bg-blue group-hover:text-white transition-background text-blue border-none group" > <div class="relative"> <span>Find out more</span> </div> <svg width="21" height="8" viewBox="0 0 21 8" class="flex-shrink-0 ml-30 block group-hover:horizontal-nudge transition-transform" xmlns="http://www.w3.org/2000/svg"> <g class="stroke-current" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <path d="M19.929 3.855H.643M16.714 7.069l3.215-3.214L16.714.64"/> </g> </svg> </span> </div> </div> </a> </div> </div> </div> </div> </section> </div> <div id="" class="pt-section-md pb-section-md bg- "> <div> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">07</span> <span class="text-blue"> Sources</span> </div> </div> </div> <div class="container"> <div class="row"> <div class="col w-full md:w-12/14 md:ml-1/14"> <div class="row"> <div class="col w-full md:w-7/14 lg:w-10/14 stacked | content-editable"> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>1. Toluna / Clear Channel, Trust Research, 2020<br></p><p>2. JCDecaux \ ResearchBods, Trust Survey, 2020.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <footer class="py-100 footer"> <div class="container"> <div class="row"> <div class="col w-full md:w-8/14 xl:w-5/14 lg:ml-1/14"> <div class="text-black "> <svg width="244" height="30" viewBox="0 0 244 30" class="" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" alt="Clear Channel" aria-label="View Homepage"> <defs> <path d="M.1 0h243.389v29.9H.099z"></path> </defs> <g fill="none" fill-rule="evenodd"> <path d="M37.56 4.645C37.56.743 34.825 0 31.99 0c-7.641 0-13.84 2.757-16.753 4.157-18.97 9.098-7.955 30.57 22.321 5.766V4.645z" fill="#0099D8"></path> <path d="M44.748 15.015c0-7.045 5.23-11.8 11.962-11.8 4.581 0 7.456 2.36 9.128 5.097l-3.384 1.778C61.36 8.178 59.14 6.772 56.71 6.772c-4.512 0-7.86 3.421-7.86 8.243 0 4.757 3.348 8.247 7.86 8.247 2.43 0 4.65-1.44 5.744-3.322l3.418 1.713c-1.74 2.739-4.58 5.164-9.162 5.164-6.732 0-11.962-4.787-11.962-11.802M68.267 26.407h3.586V3.593h-3.586zM73.801 18.128c0-4.786 3.488-8.651 8.376-8.651 4.955 0 8.101 3.76 8.101 8.958v.893H77.56c.274 2.464 2.122 4.549 5.23 4.549 1.642 0 3.523-.65 4.719-1.847l1.638 2.362c-1.672 1.568-4.102 2.425-6.698 2.425-4.992 0-8.648-3.455-8.648-8.689zm8.341-5.713c-3.041 0-4.477 2.362-4.615 4.348h9.299c-.104-1.951-1.438-4.348-4.684-4.348zM104.77 26.407v-2.259c-1.266 1.644-3.146 2.669-5.298 2.669-4.205 0-7.317-3.214-7.317-8.689 0-5.336 3.077-8.651 7.317-8.651 2.085 0 3.966.923 5.298 2.701v-2.29h3.591v16.519h-3.59zm0-4.995v-6.53c-.786-1.234-2.563-2.224-4.24-2.224-2.87 0-4.682 2.294-4.682 5.47 0 3.219 1.812 5.512 4.682 5.512 1.677 0 3.454-.997 4.24-2.228zM111.297 26.407V9.888h3.59v2.39c1.264-1.57 3.247-2.801 5.368-2.801v3.558a4.857 4.857 0 0 0-1.095-.105c-1.537 0-3.556 1.025-4.273 2.225v11.252h-3.59M127.273 15.015c0-7.045 5.23-11.8 11.965-11.8 4.58 0 7.45 2.36 9.127 5.097l-3.384 1.778c-1.094-1.912-3.316-3.318-5.743-3.318-4.513 0-7.863 3.421-7.863 8.243 0 4.757 3.35 8.247 7.863 8.247 2.427 0 4.649-1.44 5.743-3.322l3.418 1.713c-1.744 2.739-4.58 5.164-9.16 5.164-6.736 0-11.966-4.787-11.966-11.802M161.625 26.407V16.01c0-2.598-1.298-3.352-3.315-3.352-1.847 0-3.42 1.095-4.239 2.189v11.56h-3.589V3.593h3.59v8.517c1.094-1.302 3.212-2.633 5.81-2.633 3.555 0 5.33 1.845 5.33 5.231v11.699h-3.587M180.119 26.407v-2.259c-1.266 1.644-3.147 2.669-5.3 2.669-4.206 0-7.317-3.214-7.317-8.689 0-5.336 3.078-8.651 7.317-8.651 2.085 0 3.962.923 5.3 2.701v-2.29h3.587v16.519h-3.587zm0-4.995v-6.53c-.788-1.234-2.565-2.224-4.24-2.224-2.872 0-4.688 2.294-4.688 5.47 0 3.219 1.816 5.512 4.689 5.512 1.674 0 3.45-.997 4.239-2.228zM197.652 26.407V16.08c0-2.605-1.333-3.422-3.351-3.422-1.812 0-3.383 1.095-4.24 2.189v11.56h-3.588V9.888h3.589v2.222c1.096-1.302 3.25-2.633 5.846-2.633 3.554 0 5.331 1.915 5.331 5.3v11.63h-3.587M215.356 26.407V16.08c0-2.605-1.332-3.422-3.35-3.422-1.811 0-3.384 1.095-4.238 2.189v11.56h-3.587V9.888h3.587v2.222c1.093-1.302 3.246-2.633 5.844-2.633 3.555 0 5.335 1.915 5.335 5.3v11.63h-3.59M221.064 18.128c0-4.786 3.49-8.651 8.373-8.651 4.96 0 8.102 3.76 8.102 8.958v.893h-12.716c.277 2.464 2.122 4.549 5.232 4.549 1.638 0 3.519-.65 4.716-1.847l1.643 2.362c-1.678 1.568-4.103 2.425-6.703 2.425-4.99 0-8.647-3.455-8.647-8.689zm8.343-5.713c-3.045 0-4.48 2.362-4.616 4.348h9.297c-.101-1.951-1.434-4.348-4.681-4.348z" class="fill-current"></path> <path class="fill-current" d="M239.901 26.407h3.588V3.593H239.9zM3.588 0C2.57 0 1.654.43.999 1.113.376 1.682 0 2.423 0 3.237v11.788C1.374 9.082 5.704 3.695 16.532 0H3.588zM0 26.757c0 .813.376 1.555.998 2.125A3.58 3.58 0 0 0 3.588 30h30.389a3.562 3.562 0 0 0 2.588-1.118c.621-.57 1.001-1.312 1.001-2.125V15.172C20.746 27.822 4.943 30.632 0 20.893v5.864z"></path> </g> </svg> <p class="mt-20 mb-25 text-lg font-normal | content-editable">We would love to keep you updated on all things Clear Channel and Out of Home! 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