Search results for: Usanee Sengpanich

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Sengpanich</title> <meta name="description" content="Search results for: Usanee Sengpanich"> <meta name="keywords" content="Usanee Sengpanich"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div class="container"> <nav class="navbar navbar-expand-lg navbar-light"> <a class="navbar-brand" href="https://waset.org"> <img src="https://cdn.waset.org/static/images/wasetc.png" alt="Open Science Research Excellence" title="Open Science Research Excellence" /> </a> <button class="d-block d-lg-none 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action="https://publications.waset.org/search"> <div id="custom-search-input"> <div class="input-group"> <i class="fas fa-search"></i> <input type="text" class="search-query" name="q" placeholder="Author, Title, Abstract, Keywords" value="Usanee Sengpanich"> <input type="submit" class="btn_search" value="Search"> </div> </div> </form> </div> </div> <div class="row mt-3"> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Commenced</strong> in January 2007</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Frequency:</strong> Monthly</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Edition:</strong> International</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Paper Count:</strong> 1</div> </div> </div> </div> <h1 class="mt-3 mb-3 text-center" style="font-size:1.6rem;">Search results for: Usanee Sengpanich</h1> <div class="card publication-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">1</span> Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/search?q=Khatesiree%20Sripoothon">Khatesiree Sripoothon</a>, <a href="https://publications.waset.org/search?q=Usanee%20Sengpanich"> Usanee Sengpanich</a>, <a href="https://publications.waset.org/search?q=Rattana%20Sittioum"> Rattana Sittioum</a> </p> <p class="card-text"><strong>Abstract:</strong></p> <p>The objective of this study is to examine the factors influencing consumer purchasing decisions about healthy food. This model consists of two latent variables: Consumer Perception relating to NCDs and Consumer Perceived Product Value. The study was conducted in the northern provinces of Thailand, which are popular with tourists and have received support from the government for health and wellness tourism. A survey was used as the data collection method, and the questionnaire was applied to 385 consumers. An accidental sampling method was used to identify the sample. The statistics of frequency, percentage, mean, and structural equation model were used to analyze the data obtained. Additionally, all factors had a significant positive influence on healthy food purchasing decisions (p<0.001) and were predictive of healthy food purchasing decisions at 46.20% (R2=0.462). Also, these findings seem to underline the supposition that consumer perceptions of NCDs and perceived product value are key variables that strengthen the competitive effects of healthy-friendly business entrepreneurs. Moreover, it reduces the countries' public health costs for treating patients with the disease of NCDs in Thailand.</p> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=healthy%20food" title="healthy food">healthy food</a>, <a href="https://publications.waset.org/search?q=perceived%20product%20value" title=" perceived product value"> perceived product value</a>, <a href="https://publications.waset.org/search?q=perception%20of%20noncommunicable%20diseases" title=" perception of noncommunicable diseases"> perception of noncommunicable diseases</a>, <a href="https://publications.waset.org/search?q=purchasing%20decisions" title=" purchasing decisions"> purchasing decisions</a> </p> <a href="https://publications.waset.org/10012363/consumers-perceptions-of-noncommunicable-diseases-and-perceived-product-value-impacts-on-healthy-food-purchasing-decisions" class="btn btn-primary btn-sm">Procedia</a> <a 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Search results for: Usanee Sengpanich