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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/live-virtual-conference/1045-a.m.1130-a.m.-pt.html" data-title="10:15 a.m.–11:00 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/live-virtual-conference/1045-a.m.1130-a.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>Influencers and creators are amassing big trust among consumers and it’s no secret they’re the key to a complete social media strategy. And while it can be difficult to imagine having to rationalize investing in influencers, it’s a day-to-day battle many social media practitioners fight. Building the structure and strategy for a brand influencer program is critical…and showing the impact of that program on your marketing efforts and business can be even more important.</p> <p><strong>Here’s what we’ll cover in this session:</strong></p> <ul> <li>How to make the case for an influencer program budget and rationalize spend to leadership</li> <li>Creating an influencer content strategy that works hard for your brand but chases after business objectives</li> <li>How to build reporting that shows brand AND business impact to your peers and leadership</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/alyssa-santoli" class="no-underline"> <img src="/assets/components/phpthumbof/cache/alyssasantoli2.4438f4fb25d6c6a84fc5096e1a5753b6.cd3de303a62c441c1736fea83b797c68.jpg" alt="Alyssa Santoli" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/vitamixlogo.97af5e50f0a8e92eb387795792c53e69.e93cffc6a7cab76e6af9efba0a109655.jpg" alt="Vitamix"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/alyssa-santoli"><strong>Alyssa Santoli</strong></a><br> <span>Sr. Manager, Social Media & Influencers</span><br> <strong>Vitamix</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#422b2c242d02312d212b232e2f27262b23313630233627252b273131372f2f2b366c212d2f"><span class="__cf_email__" data-cfemail="b8d1d6ded7f8cbd7dbd1d9d4d5dddcd1d9cbcccad9ccdddfd1ddcbcbcdd5d5d1cc96dbd7d5">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; 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