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itemprop="potentialAction" itemscope itemtype="https://schema.org/SearchAction" role="search"> <fieldset> <legend>Site search</legend> <div class="fieldset"> <label> <span>Search keyword(s): </span> <input name="query" placeholder="" itemprop="query-input" type="search" size="20" autocomplete="off" aria-label="Search keyword(s)" > </label> <button class="search" title="Search"> <span>Search</span> </button> </div> </fieldset> </form> </div> </div> </div> </header> <main id="content"> <div class="container">  <div class="pageLayout oneColumnPage"> <div class="wrapper"> <div class="pageRow contentHeader header standardBanner "> <div class="wrapper"> <div class="contentWrapper pageTitle"> <div class="breadcrumb"> <div class="wrapper"> <ol itemprop="breadcrumb" itemscope itemtype="http://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <meta itemprop="position" content="1"> <a href="/" itemprop="item"> <span itemprop="name"> Home </span> </a> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <meta itemprop="position" content="2"> <a href="/our-work/" itemprop="item"> <span itemprop="name"> Our Work </span> </a> </li> </ol> </div> </div> <h1 itemprop="name"><span>What is design?</span></h1> </div> <div class="contentWrapper"> <div id="c6762" class="frame frame-default frame-type-text frame-layout-0"> <p class="featured">"From the spoon to the city" design is everywhere.</p> </div> </div> <div class="banner"> <img src="/fileadmin/_processed_/7/b/csm_What_is_design_DMIP_collage_FINAL_1b1c51b1ef.jpg" width="1800" height="1013" alt="" border="0"> </div> </div> </div> <div class="pageRow content" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/WebPageElement"> <div class="wrapper"> <div class="pageColumn primary"> <div class="wrapper"> <div class="contentWrapper"> <div id="c6765" class="frame frame-default frame-type-text frame-layout-0"> <h2>Design is what happens when people use creativity to solve problems.</h2> <h4>Computers and coffee cups, skyscrapers and socks. Everything not made by nature, has been designed.</h4><ul> </ul> </div> </div> <div class="layout oneColumn frame-default"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div id="c6861" class="frame frame-default frame-type-image frame-layout-0"> <div class="ce-image ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <a href="https://vimeo.com/790007136?share=copy"> <img class="image-embed-item" alt="Design made it possible" src="/fileadmin/_processed_/1/c/csm_Design_made_it_possible__The_Design_Council_21a790af3f.jpg" width="1200" height="675" loading="lazy" /> </a> </figure> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="box breakout frame-default" id="c8035"> <div class="wrapper standard" > <div class="content"> <div id="c8029" class="frame frame-default frame-type-text frame-layout-0"> <h2>Britain is a world leader in design.</h2> <h4>We've interviewed some of the most prominent figures from across the world of design in our Life in Design series. Hear their unique stories about their education pathway, their career highlights and what their day to day as a designer looks like. </h4> </div> <div class="layout twoColumn frame-default"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div id="c8056" class="frame frame-default frame-type-textpic frame-layout-0"> <header> <h2 class=""> Margaret Calvert </h2> </header> <div class="ce-textpic ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <a href="https://www.youtube.com/watch?v=_vvBq0mT1q0"> <img class="image-embed-item" src="/fileadmin/_processed_/8/1/csm_YT_thumbnail_Life_in_Design_-_Margaret_Calvert_3f4c0304c3.png" width="1200" height="675" loading="lazy" alt="" /> </a> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Margaret is a legend of British graphic design and has been responsible for designing some of the most iconic pictograms that are known around the world, such as the ‘man at work’. In this film she talks about her early career and how she got started before graphic design was even a term, lessons she’s learned along the way, how the industry has changed and her advice for budding designers.</p> </div> </div> </div> </div> </div> <div class="column two"> <div class="wrapper"> <div id="c8057" class="frame frame-default frame-type-textpic frame-layout-0"> <header> <h2 class=""> Xavier de Kestelier </h2> </header> <div class="ce-textpic ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <a href="https://www.youtube.com/watch?v=i0ADZsEOxh8"> <img class="image-embed-item" src="/fileadmin/_processed_/2/9/csm_YT_Thumbnail_Life_in_Design_-_Xavier_de_Kestelier_d45ce913f9.png" width="1200" height="675" loading="lazy" alt="" /> </a> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Xavier is the Head of Design and Head of Innovation at Hassell studio in London. He is an architect and designer who has worked on numerous projects through his career. In this film he talks about how he got started as a designer, advice he has and what it's like to design on everything from a space station to a light fitting.</p> </div> </div> </div> </div> </div> </div> </div> <div class="layout twoColumn frame-default"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div id="c8059" class="frame frame-default frame-type-textpic frame-layout-0"> <header> <h2 class=""> Foday Dumbuya </h2> </header> <div class="ce-textpic ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <a href="https://www.youtube.com/watch?v=71WGd-LtvcI"> <img class="image-embed-item" src="/fileadmin/_processed_/9/1/csm_YT_thumbnail_Life_in_Design_-_Foday_Dumbuya_42f17658a6.png" width="1200" height="675" loading="lazy" alt="" /> </a> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Foday is the Founder and Creative Director of Labrum London. His designs are inspired by his Sierra Leone heritage and stunning British tailoring. He originally started as an information designer but knew he wanted to tell cultural stories and screens wasn't the place for it. His brand prides itself on living and breathing sustainable values and creating a legacy for the future.</p> </div> </div> </div> </div> </div> <div class="column two"> <div class="wrapper"> <div id="c8617" class="frame frame-default frame-type-textpic frame-layout-0"> <header> <h2 class=""> Karlijn Sibbel </h2> </header> <div class="ce-textpic ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <a href="https://www.youtube.com/watch?v=f8jnkIulLXs"> <img class="image-embed-item" src="/fileadmin/_processed_/b/3/csm_YT_thumbnail_Life_in_Design_-_Karlijn_Sibbel_317314a154.png" width="1200" height="675" loading="lazy" alt="" /> </a> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Karlijn is the Innovation Director at Notpla, an innovative biomaterials company creating regenerative packaging. She spoke to us about how she wove creativity into her scientific career, the power we have to replace plastics and what the future might look like.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="box breakout frame-default" id="c7063"> <div class="wrapper featured" > <div class="content"> <div class="layout twoColumn fiftyFifty frame-column-breakout"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div class="stat standard "> <div class="statOuterWrap"> <div class="statWrap"> <div class="statNumberWrap"> <span class="statPrefix"></span> <span class="statNumber" data-number="2 million">2 million</span> <span class="statSuffix"></span> </div> <span class="statSubtitle">people work in the UK's design sector</span> <div class="statCaption"></div> <p class="statSource"></p> </div> </div> </div> </div> </div> <div class="column two"> <div class="wrapper"> <div class="stat standard "> <div class="statOuterWrap"> <div class="statWrap"> <div class="statNumberWrap"> <span class="statPrefix"></span> <span class="statNumber" data-number="£97.4bn">£97.4bn</span> <span class="statSuffix"></span> </div> <span class="statSubtitle">in GVA for the UK economy in 2019</span> <div class="statCaption"></div> <p class="statSource"></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="layout oneColumn frame-default"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div id="c7697" class="frame frame-default frame-type-html frame-layout-0"> <div style="position:relative;padding-top:max(60%,326px);height:0;width:100%"><iframe allow="clipboard-write" sandbox="allow-top-navigation allow-top-navigation-by-user-activation allow-downloads allow-scripts allow-same-origin allow-popups allow-modals allow-popups-to-escape-sandbox allow-forms" allowfullscreen="true" style="position:absolute;border:none;width:100%;height:100%;left:0;right:0;top:0;bottom:0;" src="https://e.issuu.com/embed.html?backgroundColor=%237a0e30&backgroundColorFullscreen=%237a0e30&d=what_is_design_-_design_for_a_better_britain&hideIssuuLogo=true&u=designcouncil"></iframe></div> </div> </div> </div> </div> </div> <div class="contentWrapper"> <div id="c7040" class="frame frame-default frame-type-text frame-layout-0"> </div> </div> <div class="layout twoColumn fiftyFifty frame-column-breakout"> <div class="wrapper"> <div class="column one"> <div class="wrapper"> <div id="c8620" class="frame frame-default frame-type-image frame-layout-0"> <div class="ce-image ce-center ce-above"> <div class="ce-gallery" data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column"> <figure class="image"> <img class="image-embed-item" src="/fileadmin/_processed_/8/5/csm_School_children_learning_from_their_teacher_about_wind_turbines_SHUTTERSTOCK_1f12aa59ee.jpg" width="1200" height="675" loading="lazy" alt="" /> </figure> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="column two"> <div class="wrapper"> <div id="c8621" class="frame frame-default frame-type-text frame-layout-0"> <h2>How can designers upskill to make change?</h2> <p>As part of our Upskill 1 million designers project over the next 12 months, we will be convening education and training stakeholders and designers themselves to co-design what these green skills are and what the upskilling programme needs to look like, driving both government and private sector funding.</p> <p>Design is critical, from the classroom to the C-Suite. The path to 1 million starts in schools.</p> <p>There has been a <strong><a href="/our-work/design-economy/#c6794">68% decrease</a> in the number of students taking Design & Technology at GCSE level. </strong>We want to help change this and so have collaborated with key stakeholders and designers to create the Blueprint for Renewal; our recommendations to government for a crucial reform of the subject.</p> <p>If you are an educator or organisation who could help with the upskilling mission we’d love to hear from you. </p> <p class="button"><a href="/our-work/upskilling-1-million-designers/">FIND OUT MORE</a></p> </div> </div> </div> </div> </div> <div class="contentWrapper"> <div id="c6962" class="frame frame-default frame-type-text frame-layout-0"> <h2 class="text-center">#DesignMadeItPossible</h2> </div> </div> </div> </div> </div> </div> <div class="pageRow contentFooter footer"> <div class="wrapper"> </div> </div> </div> </div>  </div> </main> <footer class="siteFooter footer"> <div class="topFooter"> <div class="container"> <span>Follow us:</span> <div class="social"> <ul> <li> <a href="https://youtube.com/designcouncil" rel="noopener" title="Design Council on YouTube"> <span>Designcouncil</span> </a> </li> <li> <a href="https://twitter.com/designcouncil" rel="noopener" title="Follow Design Council on Twitter"> <span>Designcouncil</span> </a> </li> <li> <a href="https://facebook.com/DesignCouncil" rel="noopener" title="Design Council on Facebook"> <span>DesignCouncil</span> </a> </li> <li> <a href="https://linkedin.com/company/design-council" rel="noopener" title="Follow Design Council on LinkedIn"> <span>Design-council</span> </a> </li> <li> <a href="https://www.instagram.com/designcouncil" rel="noopener" title="Design Council on Instagram"> <span>Designcouncil</span> </a> </li> <li> <a href="https://the-dots.com/pages/design-council-71087" rel="noopener" title="Design Council on The Dots"> <span>Design-council-71087</span> </a> </li> <li> <a href="https://medium.com/@DesignCouncil" rel="noopener" title="Design Council on Medium"> <span>@DesignCouncil</span> </a> </li> <li> <a href="https://vimeo.com/designcouncil" rel="noopener" title="Design Council on Vimeo"> <span>Designcouncil</span> </a> </li> </ul> </div> </div> </div> <div class="midFooter"> <div class="container"> <nav class="footerNavigation"> <div class="wrapper"> <ul role="list" class="navigation horizontal"> <li class=""> <a href="https://designcouncil.powerappsportals.com/newsletter/" class="" > <span>Newsletter</span> </a> </li> <li class=""> <a href="/contact/" class="" > <span>Contact us</span> </a> </li> <li class=""> <a href="/terms-conditions/" class="" > <span>Terms & Conditions</span> </a> </li> <li class=""> <a href="/cookies-privacy-policy/" class="" > <span>Cookies & Privacy Policy</span> </a> </li> <li class=""> <a href="/accessibility-statement/" class="" > <span>Accessibility Statement</span> </a> </li> <li class=""> <a href="/sitemap/" class="" > <span>Sitemap</span> </a> </li> <li class=""> <a href="/search/" class="" > <span>Search</span> </a> </li> </ul> </div> </nav> </div> <div class="container"> <div class="midFooterLogos"> <iframe src="https://registry.blockmarktech.com/certificates/f8bf4615-fbcc-408f-ae1a-bc58abc619ab/widget/?tooltip_position=corner&theme=transparent" style="border: none; height:132px; width:132px;"></iframe> <img alt="QMS - ISO 9001:2015 Registered" src="/typo3temp/assets/_processed_/8/9/csm_QMS-logo_dfc752d699.png" width="178" height="70" /> </div> <div class="midFooterLinks"> <div class="copyright"> © 2025 Design Council </div> <div class="credits"> <div class="wrapper"> <a href="https://www.liquidlight.co.uk/" rel="noopener"> Web design agency </a> - Liquid Light </div> </div> </div> </div> </div> <div class="subFooter"> <div class="container"> </div> </div> </footer> </div> <script data-schema="WebSite" type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"WebSite","name":"Design Council","url":"https:\/\/www.designcouncil.org.uk\/","description":"\"From the spoon to the city\" design is everywhere. 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