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Successful retailers capitalize on the competitive advantage of the in-store experience. One of the most successful tools to create engagement is the point of purchase display, yet execution has been a challenge for retailers and brands. Researchers at Texas McCombs have teamed up with Austin-based Shelfbucks to study a solution to the problem. The company has developed an IoT platform to track displays through the supply chain, from the retail stock room to the selling floor. The team is working on understanding what drives store manager behavior, how store managers respond to these alerts, and, most important, how to measure the financial impact of improving in-store display execution. 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type='button'></button> </div> </div> <div class='ma-0' id='top'></div> <main role='main'> <div class='container-fluid'> <div class='row'> <section class='col col-md-8 col-lg-9' id='contentMain'> <div class='position-relative' id='containerMain'> <section class='vote-idea-header mb-4'> <header class='heading'> <h5 class='text-subhead d-md-none'>SXSW 2019</h5> <h1 class='border-bottom border-light pb-2 mb-3'>Operation Retail: How IoT Leads to InStore Success</h1> <div class='d-md-none' id='share'> <p> <span class='st_facebook_hcount' displayText='Facebook'></span> <span class='st_twitter_hcount' displayText='Tweet'></span> <span class='st_linkedin_hcount' displayText='LinkedIn'></span> </p> </div> </header> </section> <section class='vote-idea-description mb-4'> <h2>Description:</h2> <p>Brick and mortar retail is struggling to compete with online retailers. Successful retailers capitalize on the competitive advantage of the in-store experience. One of the most successful tools to create engagement is the point of purchase display, yet execution has been a challenge for retailers and brands. Researchers at Texas McCombs have teamed up with Austin-based Shelfbucks to study a solution to the problem. The company has developed an IoT platform to track displays through the supply chain, from the retail stock room to the selling floor. The team is working on understanding what drives store manager behavior, how store managers respond to these alerts, and, most important, how to measure the financial impact of improving in-store display execution. </p> <hr class='my-4'> </section> <section class='vote-idea-media mb-4'> <h2>Related Media</h2> <div class='row mb-3'> <div class='col-12'> <div class='mb-2'><a class="link-primary" href="https://www.youtube.com/watch?v=tNlcxA1xAoE&feature=youtu.be">Youtube Video</a></div> <div class='ratio ratio-16x9 youtube_embed'><iframe width="420" height="236" src="https://www.youtube.com/embed/tNlcxA1xAoE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Operation Retail: How IoT Leads to In-Store Success"></iframe></div> </div> </div> <hr class='my-4'> </section> <section class='vote-idea-takeaways mb-4'> <h2>Takeaways</h2> <ol id='questions_answered'> <li>What drives store manager behavior regarding display execution?</li> <li>Can store manager actions be predicted?</li> <li>What is the financial impact of improving in-store display execution?</li> </ol> <hr class='my-4'> </section> <section class='vote-idea-speakers mb-4'> <h2>Speakers</h2> <ul class='list-unstyled'> <li>Ioannis (Yannis) Stamatopoulos, Assistant Professor , <a target="_blank" rel="noopener" href="https://sites.utexas.edu/yannis-stamos/">McCombs School of Business, The University of Texas at Austin</a></li> <li>Erik McMillan, Founder and CEO, <a target="_blank" rel="noopener" href="https://www.shelfbucks.com">Shelfbucks</a></li> </ul> <hr class='my-4'> </section> <section class='vote-idea-organizer mb-4'> <h2>Organizer</h2> <p>Ioannis (Yannis) Stamatopoulos, Assistant Professor , <a target="_blank" rel="noopener" href="https://sites.utexas.edu/yannis-stamos/">McCombs School of Business, The University of Texas at Austin</a></p> <hr class='my-4'> </section> <section class='vote-idea-meta d-md-none mb-4'> <h2>Meta Information:</h2> <ul class='list-unstyled'> <li> <b>Event:</b> SXSW </li> <li> <b>Format:</b> Dual </li> <li> <b>Track:</b> Style & Retail </li> <li> <b>Track 2</b> </li> <li> <b>Level:</b> Beginner </li> </ul> <hr class='my-4'> </section> <section class='vote-idea-load-another text-center d-md-none mb-4'> <div class='card bg-light p-4'> <a class='btn btn-primary load_another button' href='/vote/sxsw/random' title='Show me another SXSW idea'>Show me another idea</a> </div> <hr class='my-4'> </section> <section class='vote-idea-comments mb-4'> <h2>Add Comments</h2> <div id='comments'> <div id='disqus_thread'></div> <noscript> Please enable JavaScript to view the <a href='https://disqus.com/?ref_noscript'>comments powered by Disqus</a> . </noscript> <a class='dsq-brlink' href='https://disqus.com' target='_blank'> comments powered by <span class='logo-disqus'>Disqus</span> </a> </div> <hr class='my-4'> </section> <section class='vote-idea-please-note mb-4'> <div class='card bg-light p-4'> <p class='mb-0'> <small>SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.</small> </p> </div> </section> <script> var disqus_developer = 0; 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