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28.8288 10.4986L18.4997 16.9582L8.17051 10.4986C7.29176 9.95901 6.16634 10.5757 6.16634 11.6086C6.16634 12.0557 6.39759 12.4719 6.78301 12.7186L17.6826 19.5328C18.1759 19.8411 18.8234 19.8411 19.3168 19.5328Z"/> </svg> </a> </li> </ul> </div> </div> <div class="single-content"> <div class="single-toc"> <h3 class="single-toc__title">Table of Contents</h3> <ul class="single-toc__list"> <li class="single-toc__list-item"> <a class="single-toc__list-link" href="#apple-unity-rhythm">Apple: Unity Rhythm</a> </li> <li class="single-toc__list-item"> <a class="single-toc__list-link" href="#kansas-city-chiefs-heart-of-the-kingdom">Kansas City Chiefs: Heart of the Kingdom</a> </li> <li class="single-toc__list-item"> <a class="single-toc__list-link" href="#public-broadcast-service-pbs-block-party-2025">Public Broadcast Service (PBS): Block Party 2025</a> </li> <li class="single-toc__list-item"> <a class="single-toc__list-link" href="#the-city-of-baltimore-definitely-earned-it">The City of Baltimore: Definitely Earned It</a> </li> </ul> </div> <p>2025 has barely begun but already <a href="https://www.studioid.com/springboard/trends/changing-tides-5-cultural-shifts-that-will-define-marketing-in-2025/">we’re seeing a cultural shift</a> in how organizations are approaching diversity, equity, and inclusion (DEI) — especially now that it’s <a href="https://www.studioid.com/springboard/best-in-class/beyond-black-history-month-3-brands-honoring-black-heritage-in-2024/">Black History Month</a>. What was once considered <a href="https://www.studioid.com/springboard/best-in-class/3-brands-commemorating-black-history-month-the-right-way/">standard corporate responsibility</a> is now a polarizing battleground, with some companies doubling down on their commitments while others quietly scale back. </p> <p>In light of <a href="https://www.theguardian.com/law/article/2024/sep/06/dei-affirmative-action-lawsuits"href="www.theguardian.com/law/article/2024/sep/06/dei-affirmative-action-lawsuits" target="_blank" rel="noopener noreferrer">rulings against affirmative action</a> and <a href="https://www.adweek.com/agencies/dei-has-been-politicized-but-politics-was-never-the-point/"href="www.adweek.com/agencies/dei-has-been-politicized-but-politics-was-never-the-point/" target="_blank" rel="noopener noreferrer">political pressure on brands that champion DEI</a> initiatives, it’s clear that supporting Black communities in 2025 means going beyond celebration and standing on the side of what’s right. </p> <blockquote> <p>In this climate, meaningful Black History Month campaigns aren’t just about acknowledgment — they’re about action. </p> </blockquote> <p>This year’s best initiatives <a href="https://www.studioid.com/springboard/best-in-class/celebrating-pride-month-3-standout-brand-campaigns-of-2024/">shun performative allyship</a> and offer real community impact, education, and advocacy. Read on to see how four leading brands, sports teams, and even cities prove that honoring Black history isn’t a trend; it’s a civil responsibility.</p> <h2 id="apple-unity-rhythm">Apple: Unity Rhythm</h2> <h3><img fetchpriority="high" decoding="async" alt="The new Black Unity wallpaper is shown on iPhone and iPad, and Apple Watch is shown with the Black Unity Sport Loop and watch face." height="526" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe4K9vFhrbc5JVUDywCAGQthp6caySgKZrioz0-7kqpW1vsZ0AiUi19G2Ie_-ziUYoVtyt1THRk_k4NxBotfcju9YRs7gHNlPDoiMvHQWe3YurtTathKQv-pFbl46bAtgZaNpEs?key=1olJXvoTyUNQ4NmB92xNgNNk" width="740"/></h3> <h3>Campaign Details</h3> <p>Apple continues its tradition of commemorating Black History Month with the 2025 Black Unity Collection, a <a href="https://www.studioid.com/springboard/trends/fervent-fandoms-how-marketers-can-tap-into-stans-pop-culture/">special-edition product line</a> celebrating Black culture and community. Designed by Black creatives and allies at Apple, “Unity Rhythm” combines the colors of the Pan-African flag to create a vibrant Black Unity Sport Loop for the Apple Watch, as well as exclusive watch faces and iPhone wallpapers that make the campaign accessible to a wider audience.</p> <p><strong>Related Reading: </strong><a href="https://www.studioid.com/springboard/trends/5-visual-design-trends-shaping-content-marketing-in-2025/">5 Visual + Design Trends Shaping Content Marketing in 2025</a></p> <h3>Why It’s Best-in-Class</h3> <p>Beyond the product launch, the company also upholds a “longstanding commitment to advancing economic, educational, and creative opportunities in communities…[by] supporting several global organizations whose work focuses on elements of rhythm, creativity, and community.” These include music and cultural grants to arts foundations across the United States and around the world, among them Nashville’s National Museum of African American Music and The Ellis Marsalis Center for Music in New Orleans. </p> <p>Most notable, however, is the fact that Apple’s shareholders flat-out rejected the proposal from the National Center for Public Policy Research to cease their DEI efforts. Their response? “We believe that how we conduct ourselves is as critical to Apple’s success as making the best products in the world. <a href="https://fortune.com/2025/01/29/companies-like-costco-and-apple-are-defending-their-dei-programs-despite-nationwide-pushback-these-are-the-companies-standing-by-their-policies/"href="fortune.com/2025/01/29/companies-like-costco-and-apple-are-defending-their-dei-programs-despite-nationwide-pushback-these-are-the-companies-standing-by-their-policies/" target="_blank" rel="noopener noreferrer">We seek to conduct business ethically</a>, honestly, and in compliance with applicable laws and regulations…and</p> <blockquote> <p>we strive to create a culture of belonging where everyone can do their best work.</p> </blockquote> <p><strong>Related Reading: </strong><a href="https://www.studioid.com/springboard/tools-templates/2025-observances-holidays-awareness-months-the-great-big-list-for-marketers/">2025 Observances, Holidays, & Awareness Months: The Great Big List for Marketers</a></p> <h2 id="kansas-city-chiefs-heart-of-the-kingdom">Kansas City Chiefs: Heart of the Kingdom</h2> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/uYiv33wZyJU?si=Z3I0AuWcVmwwPs8z" title="YouTube video player" width="560"></iframe></p> <h3>Campaign Details</h3> <p>Earlier this month, the Kansas City Chiefs launched a campaign to celebrate and uplift Black women who have had a profound impact on the lives of the football team’s players, coaches, and staff. Through a series of short documentary-style videos, “Heart of the Kingdom” highlights the mothers, mentors, and trailblazers who helped shape the journeys of those within the NFL league. </p> <p>“This Black History and Women’s History Month initiative <a href="https://www.essence.com/entertainment/kansas-city-chiefs-heart-of-the-kingdom/"href="www.essence.com/entertainment/kansas-city-chiefs-heart-of-the-kingdom/" target="_blank" rel="noopener noreferrer">honors those who uplift, guide, inspire, and shape</a> the journeys of our players, coaches, and staff — both on and off the field,” says Lara Krug, the team’s Chief Media and Marketing Officer. </p> <blockquote> <p>By celebrating their impact, we pay tribute to their legacy and inspire future generations to break barriers and make history.</p> </blockquote> <h3>Why It’s Best-in-Class</h3> <p>Instead of generic messaging, the Chiefs went for a deeply personal and community-centered approach to shine a spotlight on real individuals whose contributions often go unrecognized. And with ongoing initiatives like <a href="https://www.chiefs.com/inspirechange/"href="www.chiefs.com/inspirechange/" target="_blank" rel="noopener noreferrer">Inspire Change</a>, <a href="https://www.chiefs.com/inspirechange/cityyear"href="www.chiefs.com/inspirechange/cityyear" target="_blank" rel="noopener noreferrer">City Year Kansas City</a>, and <a href="https://www.chiefs.com/inspirechange/kingdomunited/"href="www.chiefs.com/inspirechange/kingdomunited/" target="_blank" rel="noopener noreferrer">Kingdom United</a> — a youth-focused education program designed to fight systemic racism — they create real impact well beyond February. </p> <p><strong>Related Reading: </strong><a href="https://www.studioid.com/springboard/best-in-class/brand-champions-the-4-best-sports-marketing-campaigns-of-2024/">Brand Champions: The 4 Best Sports Marketing Campaigns of 2024</a></p> <h2 id="public-broadcast-service-pbs-block-party-2025">Public Broadcast Service (PBS): Block Party 2025</h2> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/nvPviDtkNDY?si=2-ro48QOwUYcckDk" title="YouTube video player" width="560"></iframe></p> <h3>Campaign Details</h3> <p>As schools across the country face increasing restrictions on <a href="https://www.k12dive.com/news/black-history-month-teaching-strategies-change-curriculum-restrictions/708439/?utm_source=chatgpt.com"href="www.k12dive.com/news/black-history-month-teaching-strategies-change-curriculum-restrictions/708439/?utm_source=chatgpt.com" target="_blank" rel="noopener noreferrer">how Black history is taught,</a> PBS and PBS KIDS are stepping in to ensure these important stories will still be told. With new and classic documentaries, films, and special episodes, this year’s <a href="https://www.pbs.org/articles/welcome-to-the-block-party"href="www.pbs.org/articles/welcome-to-the-block-party" target="_blank" rel="noopener noreferrer">Black History Month lineup </a>features a steady <a href="https://www.pbs.org/articles/welcome-to-the-block-party"href="www.pbs.org/articles/welcome-to-the-block-party" target="_blank" rel="noopener noreferrer">stream of video content</a> that explores various aspects of Black heritage, culture, and achievements.</p> <p>“<a href="https://www.pbs.org/about/about-pbs/blogs/news/pbs-unveils-2025-black-history-month-lineup/"href="www.pbs.org/about/about-pbs/blogs/news/pbs-unveils-2025-black-history-month-lineup/" target="_blank" rel="noopener noreferrer">PBS is proud to celebrate Black history and heritage</a> in February and beyond, and we’re especially excited about the stories that we’ll bring to life with the new slate in 2025,” said Sylvia Bugg, Chief Programming Executive and General Manager of General Audience Programming at PBS. </p> <blockquote> <p>Legacy is such a powerful force in storytelling, and it naturally shines through our content in a way that we hope helps foster connection and invites everyone to learn from and engage with one another on a deeper level.</p> </blockquote> <h3>Why It’s Best-in-Class</h3> <p>With state governments banning books, rewriting curriculum, and restricting DEI programs, PBS’s commitment to historical accuracy and meaningful programming is more critical than ever. But the nonprofit also offers a wealth of other resources that ensure Black history isn’t just remembered but actively expanded. </p> <p>PBS’s commitment to educational content also takes center stage with expansive <a href="https://www.pbs.org/parents/black-history-month"href="www.pbs.org/parents/black-history-month" target="_blank" rel="noopener noreferrer">resources for parents</a> and <a href="https://www.pbs.org/newshour/classroom/posts/2025/01/black-history-month-resources-for-the-classroom"href="www.pbs.org/newshour/classroom/posts/2025/01/black-history-month-resources-for-the-classroom" target="_blank" rel="noopener noreferrer">classroom teachers</a> as well as <a href="https://www.pbslearningmedia.org/collection/celebrating-black-history-culture/"href="www.pbslearningmedia.org/collection/celebrating-black-history-culture/" target="_blank" rel="noopener noreferrer">other learning tools</a> and <a href="https://pbskids.org/videos/playlist/pbs-kids-celebrates-black-history-month/1967153"href="pbskids.org/videos/playlist/pbs-kids-celebrates-black-history-month/1967153" target="_blank" rel="noopener noreferrer">an array of children’s programming</a> — all centered on sharing the African American experience and the ongoing impact of Black history with audiences everywhere. </p> <p><strong>Related Reading:</strong> <a href="https://www.studioid.com/springboard/best-in-class/journalistic-content-marketing-5-brands-that-perfected-the-marketer-publisher-model/">Journalistic Content Marketing: 5 Brands That Perfected the Marketer-Publisher Model</a></p> <h2 id="the-city-of-baltimore-definitely-earned-it">The City of Baltimore: Definitely Earned It</h2> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DFoVTZUs6Pk/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;" style="display: none;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;" style="display: none;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;" style="display: none;"></div> </div> </div> <div style="padding: 19% 0;" style="display: none;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;" style="display: none;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;" style="display: none;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);" style="display: none;"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;" style="display: none;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);" style="display: none;"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;" style="display: none;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);" style="display: none;"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);" style="display: none;"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);" style="display: none;"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);" style="display: none;"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;" style="display: none;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;" style="display: none;"></div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/DFoVTZUs6Pk/?utm_source=ig_embed&utm_campaign=loading"href="www.instagram.com/reel/DFoVTZUs6Pk/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener noreferrer" rel="noopener" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank">A post shared by Mayor Brandon M. Scott (@mayorbmscott)</a></p> </div> </blockquote> <h3>Campaign Details</h3> <p>As diversity, equity, and inclusion efforts face political and legal challenges, Baltimore Mayor Brandon Scott launched the clever “<a href="https://mayor.baltimorecity.gov/news/press-releases/2025-02-04-mayor-scott-and-city-baltimore-celebrate-black-history-month-2025"href="mayor.baltimorecity.gov/news/press-releases/2025-02-04-mayor-scott-and-city-baltimore-celebrate-black-history-month-2025" target="_blank" rel="noopener noreferrer">Definitely Earned It</a>” campaign as a direct response to those questioning the legitimacy of Black excellence. Daily Instagram posts throughout February will uplift and celebrate Black people from Baltimore and beyond who have, in <a href="https://www.instagram.com/p/DFoVTZUs6Pk/"href="www.instagram.com/p/DFoVTZUs6Pk/" target="_blank" rel="noopener noreferrer">Scott’s words</a>, “definitely earned their place in black history.” </p> <blockquote> <p>We have to be bigger and Blacker and louder than ever.</p> </blockquote> <p>—<a href="https://www.washingtonpost.com/politics/2025/02/05/dei-baltimore-mayor-trump-definitely-earned-it/92ca415c-e380-11ef-ab83-bb30e4340014_story.html"href="www.washingtonpost.com/politics/2025/02/05/dei-baltimore-mayor-trump-definitely-earned-it/92ca415c-e380-11ef-ab83-bb30e4340014_story.html" target="_blank" rel="noopener noreferrer"> Mayor Brandon Scott</a></p> <p>The initiative emphasizes the significance of Black contributions across industries — particularly in fields where Black professionals have historically faced systemic barriers. Why? To “show people what it truly means when you have to work 10 times as hard,” Scott says, “when you have to work through systems that were built up for you to fail, when you have to make sure that you leave the door open for other folks coming behind you.” Why? Because there’s always more to the story.</p> <h3>Why It’s Best-in-Class</h3> <p>While some institutions have shied away from conversations about race and DEI, Baltimore’s leadership is leaning in, making a strong and unapologetic statement in support of Black communities. “Definitely Earns It” goes beyond celebration to challenge the current political climate, making it one of the most standout Black History Month initiatives of 2025. And by directly addressing the false narratives that seek to undermine Black achievements, the city sets a precedent for how other institutions can defend DEI in meaningful and impactful ways. </p> <p><strong>Related Reading: </strong><a href="https://www.studioid.com/springboard/pov/how-marketers-can-honor-holidays-and-awareness-months-with-tact/">How Marketers Can Honor Awareness Months + Holidays with Tact</a></p> <p><img decoding="async" alt="" class="nc_pixel" height="1" src="https://pixel.welcomesoftware.com/px.gif?key=YXJ0aWNsZT0zM2JjMDgwYWVhMmMxMWVmYTIwMjQ2NzM2ZmE4MGEzNg==" width="1"/></p> </div> <div class="single-body__tags"> <span>Tags:</span> <a href="https://www.studioid.com/springboard/tag/brand-to-demand/" rel="tag">Brand to Demand</a>, <a href="https://www.studioid.com/springboard/tag/content-marketing/" rel="tag">Content Marketing</a>, <a href="https://www.studioid.com/springboard/tag/creativity/" rel="tag">Creativity</a>, <a 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