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Think Mumbai - GPJ India

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</div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-45440 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Think Mumbai</h1> </div> </div> <div class="carousel-item active"> <img src="https://i7.swiftpic.io/gpj/7g6aqxNpwXHJ94MjQQp5t0ofQQ12D5L4pnWmYS0Xdsc=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Think-4.jpg" class="d-block w-100" alt="" srcset="https://i1.swiftpic.io/gpj/rZXJrSAF1LX1TGGym7IMMcG4M+eQko896uhVbexCfi4=/format:jpg;cover:1920,828/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Think-4.jpg 1920w, https://i7.swiftpic.io/gpj/7g6aqxNpwXHJ94MjQQp5t0ofQQ12D5L4pnWmYS0Xdsc=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Think-4.jpg 1440w, https://i2.swiftpic.io/gpj/qDXWGqKakJ2EEOfVV/+iGRVswzK5403aG6miP6cLIC8=/format:jpg;cover:640,276/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Think-4.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-ibm-think-mumbai-2023" alt="IBM Think Mumbai 2023" src="https://i0.swiftpic.io/gpj/KMEOCvHd0KRUtmO0O8ij5VDQQMQl/YcRqlLlCzawEsc=/trim;resize:140,140/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/ibm_w.png" srcset="https://i4.swiftpic.io/gpj/4KLC7zFcJYIVQnTUWMgHJMGb0O8oaoWL8pbmcu4aLdA=/trim;resize:280,280/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/ibm_w.png 2x, https://i4.swiftpic.io/gpj/A4LIhus4BkVgyD1P2BPyG0E32Hf/NstpAL1n/DQC6xU=/trim;resize:420,420/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/ibm_w.png 3x, https://i2.swiftpic.io/gpj/pG/2DkT4QAPC6s3nlpPq2oziALGjHgeZ9uX7TLVaAWY=/trim;resize:560,560/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/ibm_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <p class="has-text-align-center has-secondary-color has-text-color has-link-color has-medium-font-size wp-elements-71613c115cf339693695d6e5e8be3a51"><strong>IBM highlights how technology can transform India and the world</strong></p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p class="has-medium-font-size">Think Mumbai 2023, IBM’s annual event, had a grand vision to showcase the theme ‘Make in India, for India and the world’ and underscore how AI and hybrid cloud could turn this theme to reality. With this objective in mind, IBM partnered with GPJ to plan and execute an experience that reflected the theme and accentuated IBM’s offerings, for in-person and virtual attendees. </p> <p class="has-medium-font-size">The team thoughtfully designed each experience to enhance the attendee’s journey and capture key insights and information about business and technology pain points.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large img-border"><img fetchpriority="high" decoding="async" width="1296" height="864" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1-1296x864.jpg" alt="" class="wp-image-45448" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1-1296x864.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1-768x512.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1-1536x1024.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-1-1.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large img-border"><img decoding="async" width="1296" height="864" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2-1296x864.jpg" alt="" class="wp-image-45447" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2-1296x864.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2-768x512.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2-1536x1024.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-3-2.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-medium-font-size">A separate zone was dedicated for IBM’s Watsonx, which included interactive experiences aimed at encouraging engagement with the technology. Think also featured a novel Soundscapes lounge, providing attendees with the opportunity to unwind in therapeutic massage chairs while enjoying audio stories of IBM client engagements. A motivating interview with Indian tennis legend, Sania Mirza, and an energetic performance by the Shiamak Davar dance troupe added to the uniqueness of the overall experience.</p> <p class="has-medium-font-size">GPJ handled the experience design, virtual experience, audience marketing, registration, creatives, video production, housing, talent management, event production, project management, and more to deliver an exceptional experience. The response was overwhelming as hundreds of attendees participated in-person while more than thousands attended virtually.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large img-border"><img decoding="async" width="1296" height="864" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2-1296x864.jpg" alt="" class="wp-image-45445" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2-1296x864.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2-768x512.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2-1536x1024.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Think-2.jpg 2048w" 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