What is Server-Side Testing? A Guide for Businesses

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.wsp-page-enterprise_Bgc$\$color-yellow${background-color:#df8800}.Bgc$--color-black$,.Bgc$--color-black$\:h:hover{background-color:var(--color-black)}.Bgc$--color-black-1${background-color:var(--color-black-1)}.Bgc$--color-black-light${background-color:var(--color-black-light)}.Bgc$--color-black-light-1${background-color:var(--color-black-light-1)}.Bgc$--color-black-light-3${background-color:var(--color-black-light-3)}.Bgc$--color-black-transparent-1${background-color:var(--color-black-transparent-1)}.Bgc$--color-black-transparent-3${background-color:var(--color-black-transparent-3)}.Bgc$--color-blue$,.Bgc$--color-blue$\:\:a:after{background-color:var(--color-blue)}.Bgc$--color-blue-dark${background-color:var(--color-blue-dark)}.Bgc$--color-blue-dark-1${background-color:var(--color-blue-dark-1)}.Bgc$--color-blue-dark-2${background-color:var(--color-blue-dark-2)}.Bgc$--color-blue-light-1${background-color:var(--color-blue-light-1)}.Bgc$--color-blue-light-2${background-color:var(--color-blue-light-2)}.Bgc$--color-blue-light-3${background-color:var(--color-blue-light-3)}.Bgc$--color-blue-light-4${background-color:var(--color-blue-light-4)}.Bgc$--color-blue-light-5${background-color:var(--color-blue-light-5)}.Bgc$--color-blue-light-6${background-color:var(--color-blue-light-6)}.Bgc$--color-blue-light-6$\!{background-color:var(--color-blue-light-6)!important}.Bgc$--color-blue-light-7$,.Bgc$--color-blue-light-7$\:h:hover{background-color:var(--color-blue-light-7)}.Bgc$--color-blue-new${background-color:var(--color-blue-new)}.Bgc$--color-blue-new-1${background-color:var(--color-blue-new-1)}.Bgc$--color-blue-new-2${background-color:var(--color-blue-new-2)}.Bgc$--color-dark-blue-1${background-color:var(--color-dark-blue-1)}.Bgc$--color-dark-blue-2${background-color:var(--color-dark-blue-2)}.Bgc$--color-dark-grey${background-color:var(--color-dark-grey)}.Bgc$--color-dark-grey-2${background-color:var(--color-dark-grey-2)}.Bgc$--color-gray-black-3${background-color:var(--color-gray-black-3)}.Bgc$--color-green${background-color:var(--color-green)}.Bgc$--color-green-light${background-color:var(--color-green-light)}.Bgc$--color-green-light-1${background-color:var(--color-green-light-1)}.Bgc$--color-green-light-2${background-color:var(--color-green-light-2)}.Bgc$--color-green-light-3${background-color:var(--color-green-light-3)}.Bgc$--color-green-light-4${background-color:var(--color-green-light-4)}.Bgc$--color-green-light-6${background-color:var(--color-green-light-6)}.Bgc$--color-green-new-1${background-color:var(--color-green-new-1)}.Bgc$--color-grey${background-color:var(--color-grey)}.Bgc$--color-grey-border${background-color:var(--color-grey-border)}.Bgc$--color-grey-border-1${background-color:var(--color-grey-border-1)}.Bgc$--color-grey-light$,.Bgc$--color-grey-light$\:h:hover{background-color:var(--color-grey-light)}.Bgc$--color-grey-light$\!{background-color:var(--color-grey-light)!important}.Bgc$--color-grey-light-2${background-color:var(--color-grey-light-2)}.Bgc$--color-grey-light-4$,.Bgc$--color-grey-light-4$\:\:a:after{background-color:var(--color-grey-light-4)}.Bgc$--color-grey-light-5${background-color:var(--color-grey-light-5)}.Bgc$--color-light-green${background-color:var(--color-light-green)}.Bgc$--color-light-grey${background-color:var(--color-light-grey)}.Bgc$--color-light-grey-1$\!{background-color:var(--color-light-grey-1)!important}.Bgc$--color-light-pink${background-color:var(--color-light-pink)}.Bgc$--color-new-font-dark${background-color:var(--color-new-font-dark)}.Bgc$--color-orange$,.Bgc$--color-orange$\:h:hover{background-color:var(--color-orange)}.Bgc$--color-orange-dark${background-color:var(--color-orange-dark)}.Bgc$--color-orange-dark-2${background-color:var(--color-orange-dark-2)}.Bgc$--color-orange-dark-3${background-color:var(--color-orange-dark-3)}.Bgc$--color-orange-light${background-color:var(--color-orange-light)}.Bgc$--color-orange-new$,.Bgc$--color-orange-new$\:h:hover{background-color:var(--color-orange-new)}.Bgc$--color-orange-new-light${background-color:var(--color-orange-new-light)}.Bgc$--color-pink-light${background-color:var(--color-pink-light)}.Bgc$--color-pink-light-3${background-color:var(--color-pink-light-3)}.Bgc$--color-purple-1${background-color:var(--color-purple-1)}.Bgc$--color-purple-2${background-color:var(--color-purple-2)}.Bgc$--color-purple-3${background-color:var(--color-purple-3)}.Bgc$--color-purple-4${background-color:var(--color-purple-4)}.Bgc$--color-purple-5${background-color:var(--color-purple-5)}.Bgc$--color-purple-dark${background-color:var(--color-purple-dark)}.Bgc$--color-purple-dark-1${background-color:var(--color-purple-dark-1)}.Bgc$--color-purple-dark-2${background-color:var(--color-purple-dark-2)}.Bgc$--color-purple-light-2${background-color:var(--color-purple-light-2)}.Bgc$--color-purple-light-3${background-color:var(--color-purple-light-3)}.Bgc$--color-purple-light-4${background-color:var(--color-purple-light-4)}.Bgc$--color-purple-light-6${background-color:var(--color-purple-light-6)}.Bgc$--color-purple-light-7${background-color:var(--color-purple-light-7)}.Bgc$--color-purple-light-8${background-color:var(--color-purple-light-8)}.Bgc$--color-red${background-color:var(--color-red)}.Bgc$--color-red-light${background-color:var(--color-red-light)}.Bgc$--color-transparent-black-1${background-color:var(--color-transparent-black-1)}.Bgc$--color-transparent-white-6${background-color:var(--color-transparent-white-6)}.Bgc$--color-transparent-white-7${background-color:var(--color-transparent-white-7)}.Bgc$--color-v2-blue-1$,.Bgc$--color-v2-blue-1$\:h:hover{background-color:var(--color-v2-blue-1)}.Bgc$--color-v2-blue-2${background-color:var(--color-v2-blue-2)}.Bgc$--color-v2-blue-dark${background-color:var(--color-v2-blue-dark)}.Bgc$--color-v2-parrot${background-color:var(--color-v2-parrot)}.Bgc$--color-v2-purple$,.Bgc$--color-v2-purple$\:h:hover,.js-show-info .js-show-info_Bgc$--color-v2-purple${background-color:var(--color-v2-purple)}.Bgc$--color-v3-purple${background-color:var(--color-v3-purple)}.Bgc$--color-v5-purple${background-color:var(--color-v5-purple)}.Bgc$--color-v6-purple${background-color:var(--color-v6-purple)}.Bgc$--color-white$,.Bgc$--color-white$\:\:a:after,.Bgc$--color-white$\:\:b:before,.Bgc$--color-white$\:a:active,.Bgc$--color-white$\:h:hover,.open:hover .open\:h_Bgc$--color-white${background-color:var(--color-white)}.Bgc$--color-white$\!{background-color:var(--color-white)!important}.Bgc$--color-white-transparent-1${background-color:var(--color-white-transparent-1)}.Bgc$--color-white-transparent-2${background-color:var(--color-white-transparent-2)}.Bgc$--color-white-transparent-6${background-color:var(--color-white-transparent-6)}.Bgc$--color-yellow$,.Bgc$--color-yellow$\:\:a:after,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow${background-color:var(--color-yellow)}.Bgc$--color-yellow-1${background-color:var(--color-yellow-1)}.Bgc$--color-yellow-light-1${background-color:var(--color-yellow-light-1)}.Bgc$--color-yellow-light-2${background-color:var(--color-yellow-light-2)}.Bgc$t$,.Bgc$t$\:\:a:after,.sub-feature .sub-feature_Bgc$t$\:h:hover{background-color:initial}.Bgc$white${background-color:#fff}.Bgc$\#0c7abf$\:h:hover{background-color:#0c7abf}.Bgc$\#267dca$\:h:hover{background-color:#267dca}.Bgc$\#309670$\:h:hover{background-color:#309670}.Bgc$\#37102b$\:h:hover{background-color:#37102b}.Bgc$\#a33166$\:h:hover{background-color:#a33166}.Bgc$\#c1e8e5$\:h:hover{background-color:#c1e8e5}.Bgc$\#cacde0$\:h:hover{background-color:#cacde0}.Bgc$\#cdecf6$\:h:hover{background-color:#cdecf6}.Bgc$\#eeeeee$\:h:hover{background-color:#eee}.Bgc$\$color-blue-new$\:h:hover{background-color:#3b4cbf}.Bgc$\$color-yellow-hover$\:h:hover{background-color:#be7426}.Bgc$--color-blue-hover$\:h:hover{background-color:var(--color-blue-hover)}.Bgc$--color-purple-hover$\:h:hover{background-color:var(--color-purple-hover)}.Bgc$--color-white-transparent-8$\:h:hover{background-color:var(--color-white-transparent-8)}.Bgc$--color-yellow-hover$\:h:hover,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow-hover$\:h:hover{background-color:var(--color-yellow-hover)}.Bgc$\#5d616a$\:\:a:after{background-color:#5d616a}.Bgc$\#ffffff\.05$\:\:a:after{background-color:#ffffff0d}.orange-bg .orange-bg_Bgc$\#ffe4d7${background-color:#ffe4d7}.Bgz$100\%${background-size:100%}.Bgz$130\%${background-size:130%}.Bgz$a${background-size:auto}.Bgz$ct${background-size:contain}.Bgz$cv$,.Bgz$cv$\:\:a:after{background-size:cover}.Bga$f${background-attachment:fixed}.Bgp$\$multiple-bg-L-R-C${background-position:0,100%}.Bgp$0\,-100\%${background-position:0 -100%}.Bgp$100\%\,-93\%${background-position:100% -93%}.Bgp$10px${background-position:10px}.Bgp$c$,.Bgp$c$\:\:a:after{background-position:50%}.Bgp$c_b${background-position:center 100%}.Bgp$c_t${background-position:center 0}.Bgp$start_t${background-position:left 0}.Bgp$50\%$\:\:a:after{background-position:50%}.Bgpx$-20px${background-position-x:-20px}.Bgpx$-250px${background-position-x:-250px}.Bgpx$-50\%${background-position-x:-50%}.Bgpx$20px${background-position-x:20px}.Bgpx$50px${background-position-x:50px}.Bgpx$c${background-position-x:50%}.Bgpy$-210px${background-position-y:-210px}.Bgpy$0$,.Bgpy$t${background-position-y:0}.Bgpy$50px${background-position-y:50px}.Bgpy$90px${background-position-y:90px}.Bgpy$b${background-position-y:100%}.Bgr$nr$,.Bgr$nr$\:\:a:after{background-repeat:no-repeat}.Bgr$r${background-repeat:repeat}.Bgr$rx${background-repeat:repeat-x}.Bdcl$c${border-collapse:collapse}.Bxz$bb$,.Row{box-sizing:border-box}.Bxz$cb${box-sizing:initial}.Bxsh$\$box-shadow-ai-orb${box-shadow:0 0 30px #000000b3}.Bxsh$\$box-shadow-black$,.Bxsh$\$box-shadow-black$\:h:hover{box-shadow:0 4px 8px 0 #1f253238}.Bxsh$\$box-shadow-black-2${box-shadow:0 2px 4px #00000026}.Bxsh$\$box-shadow-black-4${box-shadow:0 4px 40px 0 #00000040}.Bxsh$\$box-shadow-black-5${box-shadow:0 10px 20px 0 #01010540}.Bxsh$\$box-shadow-blue$,.Bxsh$\$box-shadow-blue$\:h:hover,.hover:hover .hover\:h_Bxsh$\$box-shadow-blue$\:\:a:after{box-shadow:0 4px 10px 1px #ccd3d999}.Bxsh$\$box-shadow-blue-dark${box-shadow:0 -1px 10px #1d0a4499}.Bxsh$\$box-shadow-blue-hover$,.Bxsh$\$box-shadow-blue-hover$\:h:hover{box-shadow:0 4px 20px 1px #ccd3d9}.Bxsh$\$box-shadow-blue-light-spread${box-shadow:0 12px 24px 1px #d4e0ec80}.Bxsh$\$box-shadow-bottom-gray-1${box-shadow:0 2px 4px 0 #00000026}.Bxsh$\$box-shadow-bottom-gray-2${box-shadow:0 1.97px 29.5px 0 #0000001f}.Bxsh$\$box-shadow-dark-gray$,.tabs-white .tabs-white_Bxsh$\$box-shadow-dark-gray${box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey${box-shadow:0 12px 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-1${box-shadow:0 0 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-3$,.Bxsh$\$box-shadow-grey-3$\:h:hover{box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey-4${box-shadow:0 10px 10px #0f20374d}.Bxsh$\$box-shadow-grey-5$,.Bxsh$\$box-shadow-grey-5$\:h:hover{box-shadow:0 10px 20px #00000014}.Bxsh$\$box-shadow-header-form$\:\:b:before{box-shadow:-4px 10px 15px 0 #0000001a}.Bxsh$\$box-shadow-home-white-tiles${box-shadow:0 15px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-left${box-shadow:-5px 2px 10px #0000001a}.Bxsh$\$box-shadow-light${box-shadow:0 0 15px #00000014}.Bxsh$\$box-shadow-light-gray$,.Bxsh$\$box-shadow-light-gray$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.Bxsh$\$box-shadow-light-purle-1${box-shadow:inset 0 4px 20px 0 #64579e66}.Bxsh$\$box-shadow-navigation-bottom$,.Bxsh$\$box-shadow-navigation-bottom$\:\:a:after{box-shadow:0 3px 5px 0 #0000001a}.Bxsh$\$box-shadow-navigation-top${box-shadow:0 -3px 5px 0 #0000001a}.Bxsh$\$box-shadow-pink${box-shadow:0 0 30px 0 #e2007280}.Bxsh$\$box-shadow-right${box-shadow:5px 0 20px 0 #ccd3d999}.Bxsh$\$box-shadow-slider${box-shadow:0 4px 10px 0 #00000014}.Bxsh$\$box-shadow-sticky-strip${box-shadow:0 4px 10px 0 #0000001f}.Bxsh$\$box-shadow-table-yellow${box-shadow:0 12px 24px 1px #0003}.Bxsh$\$box-shadow-tiles${box-shadow:0 1px 12px #d4e0ec}.Bxsh$\$box-shadow-tiles-light${box-shadow:0 0 15px 0 #00000014}.Bxsh$\$box-shadow-v2-dark${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white${box-shadow:0 0 10px 1px #eef3f8}.Bxsh$\$box-shadow-white-dot${box-shadow:0 0 0 4px #fff}.Bxsh$\$box-shadow-white-tile${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white-tile-hover$,.Bxsh$\$box-shadow-white-tile-hover$\:h:hover{box-shadow:0 15px 24px 1px #c3d4e5}.Bxsh$\$enterprise-csm-box-shadow${box-shadow:0 -100px 100px 50px #000}.Bxsh$n${box-shadow:none}.Bxsh$\$box-shadow-grey-6$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.C$\$color-purple$,.C$\$color-purple$\:h:hover,.active .active_C$\$color-purple$,.header-top-theme-dark .header-top-theme-dark_C$\$color-purple$\:h:hover,.item:hover .item\:h_C$\$color-purple$,.open .open_C$\$color-purple$,.open:hover .open\:h_C$\$color-purple$,.pushcrew-login:hover .pushcrew-login\:h_C$\$color-purple$,.tab-capabilities-item--active .tab-capabilities-item--active_C$\$color-purple${color:#e20072}.C$--color-purple$,.C$--color-purple$\:h:hover,.active .active_C$--color-purple$,.active-product .active-product_C$--color-purple$,.active-tab-mobile .active-tab-mobile_C$--color-purple$,.atomic-hover:hover .atomic-hover\:h_C$--color-purple$,.blog-read-hover:hover .blog-read-hover\:h_C$--color-purple$,.header-top-theme-dark .header-top-theme-dark_C$--color-purple$\:h:hover,.home-tile-item:hover .home-tile-item\:h_C$--color-purple$,.horizontal-tabs-nav:hover .horizontal-tabs-nav\:h_C$--color-purple$,.item:hover .item\:h_C$--color-purple$,.js-accordion-active .js-accordion-active_C$--color-purple$,.js-accordion:hover .js-accordion\:h_C$--color-purple$,.js-open-accordion .js-open-accordion_C$--color-purple$,.open .open_C$--color-purple$,.open:hover .open\:h_C$--color-purple$,.tab-nav-active .tab-nav-active_C$--color-purple$,.tab-navigation:hover .tab-navigation\:h_C$--color-purple$,.tr-collapse-state .tr-collapse-state_C$--color-purple$,.w-checkbox-input:checked+.w-checkbox-input\:c\+C$--color-purple$,.w-checkbox-label:hover .w-checkbox-label\:h_C$--color-purple${color:var(--color-purple)}.C$--color-v2-purple$,.C$--color-v2-purple$\:h:hover,.active .active_C$--color-v2-purple$,.link-hover:hover .link-hover\:h_C$--color-v2-purple$,.tile-hover:hover .tile-hover\:h_C$--color-v2-purple${color:var(--color-v2-purple)}.C$--color-white$,.C$--color-white$\:h:hover,.active .active_C$--color-white$,.ai-active-btn .ai-active-btn_C$--color-white$,.header-top-theme-dark .header-top-theme-dark_C$--color-white$,.js-show-info .js-show-info_C$--color-white$,.tab-btn:hover .tab-btn\:h_C$--color-white${color:var(--color-white)}.button:hover .button\:h_C$--ccolor-purple-hove${color:var(--ccolor-purple-hove)}.C$\#0067b8$,.C$\#\#0067b8${color:#0067b8}.C$\#010105${color:#010105}.C$\#181818${color:#181818}.C$\#1c304b$,.C$\$color-blue-dark-1${color:#1c304b}.C$\#21205c${color:#21205c}.C$\#2196f3${color:#2196f3}.C$\#23bd23${color:#23bd23}.C$\#309670${color:#309670}.C$\#319ef3${color:#319ef3}.C$\#333333${color:#333}.C$\#3892e3${color:#3892e3}.C$\#3b0071${color:#3b0071}.C$\#414954${color:#414954}.C$\#4185f4${color:#4185f4}.C$\#47b178${color:#47b178}.C$\#49596f${color:#49596f}.C$\#4a90e2${color:#4a90e2}.C$\#4e5963${color:#4e5963}.C$\#5600c8${color:#5600c8}.C$\#596281${color:#596281}.C$\#5d616a${color:#5d616a}.C$\#666666${color:#666}.C$\#6a6680${color:#6a6680}.C$\#6b6697${color:#6b6697}.C$\#6d6d6d$,.C$\$color-grey-light-1${color:#6d6d6d}.C$\#6d6d6d$\!{color:#6d6d6d!important}.C$\#71ba76${color:#71ba76}.C$\#75fbd8${color:#75fbd8}.C$\#788290$,.C$\$color-dark-grey${color:#788290}.C$\#797979${color:#797979}.C$\#82aaff${color:#82aaff}.C$\#86868b$,.C$\#86868b$\:h:hover{color:#86868b}.C$\#909194${color:#909194}.C$\#a3a5aa${color:#a3a5aa}.C$\#a682e7${color:#a682e7}.C$\#a6aeb9${color:#a6aeb9}.C$\#b4b2c5${color:#b4b2c5}.C$\#b5b5b5${color:#b5b5b5}.C$\#b6b7be${color:#b6b7be}.C$\#b8b5c6${color:#b8b5c6}.C$\#bdbdbd${color:#bdbdbd}.C$\#bf3178$,.C$\#bf3178$\:\:m::marker{color:#bf3178}.C$\#c2bdce${color:#c2bdce}.C$\#c2c2c2${color:#c2c2c2}.C$\#c3e88d${color:#c3e88d}.C$\#c5becc${color:#c5becc}.C$\#c792ea${color:#c792ea}.C$\#cac9d4${color:#cac9d4}.C$\#cc5993${color:#cc5993}.C$\#d04010${color:#d04010}.C$\#d0a9ff${color:#d0a9ff}.C$\#db006e${color:#db006e}.C$\#dfdfe1${color:#dfdfe1}.C$\#e1e1e1${color:#e1e1e1}.C$\#e72c43${color:#e72c43}.C$\#eb4d4d${color:#eb4d4d}.C$\#eb5055${color:#eb5055}.C$\#ed880c${color:#ed880c}.C$\#ef4d35${color:#ef4d35}.C$\#f0ba00${color:#f0ba00}.C$\#f2787f${color:#f2787f}.C$\#f3ecff${color:#f3ecff}.C$\#feaf00${color:#feaf00}.C$\#ff492c${color:#ff492c}.C$\#ff8ac5${color:#ff8ac5}.C$\#ffba00${color:#ffba00}.C$\#fff${color:#fff}.C$\#fff\.7$,.C$\#ffffff\.7${color:#ffffffb3}.C$\#fff3c6${color:#fff3c6}.C$\#ffffff\.6${color:#fff9}.C$\#ffffff\.8${color:#fffc}.C$\$color-black-light-3$,.feature-item:hover 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screen and (min-width:1900px){.Bg$n$--xlg{background:none}.Bxsh$\$box-shadow-home-white-tiles$--xlg{box-shadow:0 15px 24px 1px #d4e0ec}.Bxsh$n$--xlg{box-shadow:none}.Jc$c$--xlg{justify-content:center}}@media print{.D$n$--print{display:none}.Mih$a$--print{min-height:auto}}@media (any-pointer:coarse){.Py$14px$--coarse{padding-top:14px;padding-bottom:14px}} </style> </head> <body class="page-template-page_pillartemplate page-template-page-templatespage_pillartemplate-php page page-id-15409 wp-embed-responsive loaded Mx(a) My(0) Bgc(--color-white) C(--color-blue-dark-1) Ff($new-font-family) Fz($base-font-size) Lh($line-height-default) Lts(0.6px) vwo-lang-en"> <div class="atomic-common-style"> <noscript class="Px(10px) Py(5px) Bgc($color-purple) C($color-white) Pos(a) T(0) Start(0) Z(10)"> <strong class="Fw(600)">This website works best with JavaScript enabled</strong>. <a href="https://enable-javascript.com/" target="_blank" class="Fw(600) C($color-white)">Learn how to enable 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<script nonce="K0QaEyRWQUoQ91EuATrQY8mrLHrwZltC" type="text/javascript"> var bodyTag = document.querySelector('body'); //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true){ bodyTag.classList.add("vwo_logged_in"); }else{ bodyTag.classList.remove("vwo_logged_in"); } </script> <li class="vwo_logged_in_D(n) js-header-dropdown-trigger js-no-bg-blur Px(10px) BdStart Bdstartc($color-dark-grey) Pos(r) D(ib)"> <button type="button" class="Fw(600) P(0) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) Fz($font-size-12) open:h_C($color-purple) js-header-dropdown"> Login </button> <div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(170px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n)"> <li> <a class="D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://app.vwo.com/">VWO Login</a> </li> <li> <a class="pushcrew-login D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://pushcrew.com/admin/"> <span class="pushcrew-login:h_C($color-purple)">VWO Engage Login</span> </a> </li> </ul> </div> </div> </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/br/teste-server-side/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/server-side-testing/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/es/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/br/teste-server-side/#locale_lang">BR</a></li> <li class="D(n) vwo_logged_in_D(b) Mstart(10px) Pstart(10px) BdStart Bdstartc($color-dark-grey) Pos(r)"> <a href="https://app.vwo.com/logout/" class="Td(n) Td(u):h Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Logout</a></li> </ul> </div> </div> <div class="js-main-nav-bar Trs($btnTransition) header-with-number Pos(a) Start(0) Z(8) W(100%) T(34px)--md T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trs($easeTransition)::a "> <header class="container D(f) Fxd(c) Jc(sb)"> <div class="D(f) Ai(c) Jc(sb) Jc(fs)--md Py(10px) Py(0)--md H(80px)--md H(55px)"> <a class="Mend(30px)--lg Mend(5px)--md Mend(30px) Td(n) Mt(5px)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "header-top-theme-dark_D(n)" /> </a> <div class="Flxg(1)--md D(f) Ai(c)"> <div class="D(f) Jc(sb) Ai(c) Flxg(1)"> <nav class="D(f) Fld(c) Jc(sb) js-header-menu-content Pos(s)--md Pos(f) Z($mobile-nav-zindex) Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) TranslateX(100%) Trf($none)--md W(a)--md W(100%) Bgc($color-white) Bgc(t)--md End(0) B(0) Ovy(a) Ovy(v)--md T(100%)--md T(65px)"> <ul class="js-main-navigation Px(0) Py(20px) Py(0)--md M(0) List(n) D(f) Fld(c) Fld(r)--md Ai(c)--md"> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fz($font-size-14)--md Fz($font-size-16)--lg Fw(700) Fw(600)--md Fw(700)--lg Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(7px)--md Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(10px)--md Px(14px)--lg header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Capabilities </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) container P(0)--md TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) Ov(h)--md"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) M(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Bd(0) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Capabilities </button> <div class="Lts(0)"> <div class="Mih(430px)--md D(f)--md js-capabilities-mega-menu Ov(h)"> <div class="W(3/12)--md W(100%) Py(25px)--md Px(30px) Pend(0)--md Pstart(25px)--md Bxz(bb) Bgc($color-purple-light-7)--md Miw(330px) Bdendw(1px) Bdends(s) Bdendc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) Pend(0)--md js-capabilities-nav Pos(r)" data-active-class="tab-capabilities-item--active"> <li class="js-active-tab-white-bg-layer Trs($easeTransition) Bgc($color-white) Bdrststart(4px) Bdrsbstart(4px) Pos(a) T(0) B(0) Start(0) End(-5px) Bxsh($box-shadow-light) D(n) D(b)--md"></li> <li class="Pos(r)"> <button data-change-img-hover="testing-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item Pos(r) active tab-capabilities-item tab-capabilities-item--active Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-testing"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) tab-capabilities-item--active_C($color-purple)--md item:h_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-experimentation"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple)--md Trsdu(0.3s)"> Testing </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> <li class="Pos(r)"> <button data-change-img-hover="insights-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item tab-capabilities-item Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-insights"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-behavior-analytics"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)"> Behavior Analytics </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> </ul> <ul class="List(n) BdT Bdtc($color-grey) Mt(20px) Pt(20px) Px(0) Px(23px)--md Fw(700) Fz($font-size-14)"> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/personalization/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-personalization"></use></svg> Personalization </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/deploy/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-rollouts"></use></svg> Web Rollouts </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/customer-data-platform/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-cdp"></use></svg> Customer Data Platform </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/plan/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-program-management"></use></svg> Program Management </a> </li> </ul> </div> <div class="js-mobile-individual-product-dropdown Ov(a) Ov(h)--md W(9/12)--md Pt(35px)--md Pstart(45px)--md Bgc($color-white) Bxz(bb) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(r)--md Pos(f) Z(2) Start(0) B(0) End(0) T(0) Bgc($color-white) Bxz(bb)"> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0)" id="js-testing"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Testing </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/testing/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="testing-overview"> <div class="D(f) Ai(c)"> <svg width= "24" height= "23" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experimentation"></use></svg> Testing Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Build winning experiences across web, mobile app, and server-side </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/web/" data-change-img-hover="web-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Web Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test and create web experiences that convert </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/mobile-app/" data-change-img-hover="mobile-app-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-mobile"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Mobile App Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Delight mobile app users with optimized experiences </p> </div> </a> </li> <li> <a href="https://vwo.com/testing/server-side/" data-change-img-hover="serverside-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <span class="W(21px) Flxs(0) Mend(15px) Mt(2px) D(ib)"> <svg width= "18" height= "18" class= " C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-server"></use></svg> </span> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Feature Management </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test complex features across any tech stack or device </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) C($color-black-light-3)"> Features <a href="https://vwo.com/testing/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+125 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/split-url-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-split"></use></svg> Split Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/multivariate-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-multi"></use></svg> Multivariate Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/integrations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-integrations"></use></svg> Integrations </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/plan/hypotheses/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-hypothesis"></use></svg> Hypothesis </a> </li>  <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/statistics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-bayesian"></use></svg> Enhanced SmartStats </a> </li> <li> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+125 more)</a> </li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-overview.svg" alt= "Testing Overview Illustration" decoding= "async" data-image-name= "testing-overview" loading= "lazy" width= "340" height= "285" class= "H(a) Trs($opacityTransformTransition) Pos(a) B(0) End(10px)" /> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png 2x" alt= "Testing Web Illustration" decoding= "async" data-image-name= "web-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png 2x" alt= "Testing Mobile Illustration" decoding= "async" data-image-name= "mobile-app-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png 2x" alt= "Testing Serverside Illustration" decoding= "async" data-image-name= "serverside-testing" loading= "lazy" width= "340" height= "304" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> </div> </div> </div> </div> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0) translate-after" id="js-insights"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Behavior Analytics </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/insights/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="insights-overview"> <div class="D(f) Ai(c)"> <svg width= "21" height= "21" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) Trs($easeTransition)" ><use xlink:href="#icon-behavior-analytics"></use></svg> Behavior Analytics Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Use insights about visitor behavior to drive growth and conversions </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/web/" data-change-img-hover="web-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Web Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Get in-depth visitor behavior insights across your website </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/mobile-app/" data-change-img-hover="mobile-app-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-mobile-insights"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Mobile App Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Analyze user behavior to enhance in-app experiences </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) "> Features <a href="https://vwo.com/insights/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+120 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/session-recordings/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-session"></use></svg> Session Recordings </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/heatmaps/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-heatmaps"></use></svg> Heatmaps </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/funnels/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-funnels"></use></svg> Funnel Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/onpage-surveys/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-surveys"></use></svg> Surveys </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/form-analytics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-form"></use></svg> Form Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/plan/observations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-observations"></use></svg> Observations </a> </li> <li> <a href="https://vwo.com/insights/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+120 more)</a></li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-overview-updated.svg" alt= "Insights Overview Illustration" decoding= "async" data-image-name= "insights-overview" loading= "lazy" width= "340" height= "285" class= "D(n) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-web-updated-new.svg" alt= "Insights Web Illustration" decoding= "async" data-image-name= "web-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-mobile.svg" alt= "Insights Mobile Illustration" decoding= "async" data-image-name= "mobile-app-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> </div> </div> </div> </div> </div> </div> <div class="Mih(70px) Pos(a) B(0) End(0) Start(0) Pos(st)--md D(f) Fld(c) Jc(c) Bxz(bb) Px(40px) Py(16px) Bg($gradient-mega-menu) Bdtw(1px) Bdts(s) Bdtc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) D(f)--md Ai(c) Fz($font-size-14) Fw(700)"> <li> <a href="https://vwo.com/platform/" class="Td(n) C($color-black-light-3) C($color-purple):h item Trsdu(0.3s)"> Platform Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> </div> </div>  </li> <li class="Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fz($font-size-14)--md Fz($font-size-16)--lg Fw(700) Fw(600)--md Fw(700)--lg Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(7px)--md Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/pricing/"> <span class="Py(10px)--md Px(10px)--md Px(14px)--lg header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Pricing </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </a> </li> <li class="Pos(r) js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fz($font-size-14)--md Fz($font-size-16)--lg Fw(700) Fw(600)--md Fw(700)--lg Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(7px)--md Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(10px)--md Px(14px)--lg header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Solutions </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) End(0) End(a)--md B(0) B(a)--md Ovy(a) Ovy(v)--md dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Bdrs(3px) Bxsh($box-shadow-black)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(10px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Solutions </button> <ul class="P(10px) List(n)"> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/ecommerce-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-ecommerce"></use></svg> <span>eCommerce</span><br> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/saas-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-sass"></use></svg> <span>SaaS</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/elearning-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-elearning"></use></svg> <span>eLearning</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/media-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-media"></use></svg> <span>Media/Publication</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/enterprise/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-enterprise"></use></svg> <span>Enterprises</span> </a> </li> </ul> </div> </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fz($font-size-14)--md Fz($font-size-16)--lg Fw(700) Fw(600)--md Fw(700)--lg Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(7px)--md Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(10px)--md Px(14px)--lg header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Why VWO? </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) container"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Why VWO? </button> <div class="Px(40px)--md Px(20px) Pt(40px)--md Pb(60px)--md"> <ul id="js-mobile-why-vwo" class="P(0) M(0) List(n) D(f) Jc(sb) Wow(bw) Fld(r)--md Fld(c)"> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/product/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)">Proven Product</a> <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/customers/">2500+ Customers</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/product/interface/">Simple User Interface</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/security/">Secure & Compliant</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">Build or Buy?</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/monthly-tracked-users/">Usage-Based Billing</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/customer-success/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Guarantee of Success <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/customer-success/24-7-support/">24x7 Support</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/technology/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Thoughtful Technology <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/statistics/">Enhanced SmartStats</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/bayesian-statistics/">Bayesian Statistics</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/integrations/">Integration</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/zero-impact-loading/">Load Time Performance</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/visual-editor/">Visual Editor</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"></li> </ul> </div> </div>  </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fz($font-size-14)--md Fz($font-size-16)--lg Fw(700) Fw(600)--md Fw(700)--lg Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(7px)--md Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(10px)--md Px(14px)--lg header-nav-text Trdu(0.3s) Bdrs(4px)"> Resources </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgi($gradient-learn-menu)--md Bgc($color-white) Bxsh($box-shadow-navigation-bottom) Bxz(bb) Bdrs(4px) container P(0)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) My(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz($font-size-12) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Resources </button> <div> <div class="D(f)--md js-tabs"> <div class="W(3/12) Py(30px) Bxz(bb) Bgc($color-purple-light-7) D(n) D(b)--md"> <ul data-active-class="tab-resource-item--active" class="List(n) Pstart(20px)--md Ov(h) M(0) js-tabs-nav"> <li><button type="button" data-tab="js-resource-library" class="tab-resource-item--active tab-resource-item">VWO Library</button></li> <li><button type="button" data-tab="js-blog" class="tab-resource-item">VWO Blog</button></li> <li><button type="button" data-tab="js-leadership-interviews" class="tab-resource-item">Thought Leadership Interviews</button></li> <li><button type="button" data-tab="js-new-to-vwo" class="tab-resource-item">VWO Success Stories</button></li> <li><button type="button" data-tab="js-culture-of-experimentation" class="tab-resource-item">Free Tools</button></li> <li><button type="button" data-tab="js-master-conversion" class="tab-resource-item">Masters of Conversion</button></li> <li><button type="button" data-tab="js-mastering-cro" class="tab-resource-item">Popular In-depth Guides</button></li> <li><button type="button" data-tab="js-glossary-tab" class="tab-resource-item">Glossary</button></li> <li> <hr class="Bgc($color-grey-light-6) Mstart(0) My(20px) W(90%) H(1px) Bd(n)"> <a class="C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Fz($font-size-15) Fw(700) Tt(c) Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="https://help.vwo.com/"> <span class="Mend(10px)">VWO Knowledge Base</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <a class="C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Fz($font-size-15) Fw(700) Tt(c) Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="/product-updates"> <span class="Mend(10px)">Product Updates</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> <div class="W(9/12)--md Py(40px)--md Px(50px)--md Bgc($color-white) Bxz(bb)"> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-black-light-3) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) 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src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Ilan-Hurwitz.jpg?tr=w-60,h-50" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Ilan-Hurwitz.jpg?tr=w-60,h-50 1x,https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Ilan-Hurwitz.jpg?tr=w-90,h-75 1.5x, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Ilan-Hurwitz.jpg?tr=w-120,h-100 2x" alt= "" decoding= "async" width= "60" height= "50" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <p class="M(0) Fz($font-size-14) Fz($font-size-12)--md">AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation </p> </a> </div> </div> <div class="W(5/12)--md W(100%) Mend(40px)"> <div> <a href="https://vwo.com/blog/leadership-buy-in-essential-for-successful-scaling-of-testing-programs/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px) Mb(15px)--md"> <div class="W(60px) H(50px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno-1.jpg?tr=w-60,h-50" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno-1.jpg?tr=w-60,h-50 1x,https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno-1.jpg?tr=w-90,h-75 1.5x, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno-1.jpg?tr=w-120,h-100 2x" alt= "" decoding= "async" width= "60" height= "50" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <p class="M(0) Fz($font-size-14) Fz($font-size-12)--md">Leadership Buy-in Essential for Successful Scaling of Testing Programs </p> </a> </div> </div> </div> </div> <a href="/blog/expert-interviews/" class="C($color-purple) Fz($font-size-12) Td(n) Fw(600) Px(20px) Px(0)--md Mb(20px) Mb(0)--md D(ib) Lts(0.2px) item"> <span>Read all interviews</span> <svg width= "9" height= "9" class= "item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </div> </div> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-black-light-3) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>Masters of conversion</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-master-conversion" class="D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)">  <div class="W(5/12)--md Mend(40px)--md D(f) Fld(c) Jc(sb) Fxs(0) Bxz(bb) Mb(40px) Mb(0)--md"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading">Upcoming Webinars</p> <div> <a href="https://vwo.com/webcast/cro-across-borders-how-best-world-drive-success-their-markets/"> <img src="https://static.wingify.com/gcp/uploads/2025/04/resources-menu-upcoming-image-Round-table-600-by-484@1x-1.png?tr=w-300,h-240" srcset="https://static.wingify.com/gcp/uploads/2025/04/resources-menu-upcoming-image-Round-table-600-by-484@1x-1.png?tr=w-300,h-240 1x,https://static.wingify.com/gcp/uploads/2025/04/resources-menu-upcoming-image-Round-table-600-by-484@1x-1.png?tr=w-450,h-360 1.5x, https://static.wingify.com/gcp/uploads/2025/04/resources-menu-upcoming-image-Round-table-600-by-484@1x-1.png?tr=w-600,h-480 2x" alt= "CRO Across Borders: How the Best in the World Drive Success in Their Markets" decoding= "async" class= "H(a)" width= "300" height= "240" loading= "lazy" /> </a> </div> </div> <div class="W(5/12)--md Mend(40px)--md Fxs(0) D(f) Fld(c) Jc(sb) Bxz(bb) Mb(40px) Mb(0)--md"> <p class="Mt(0) 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class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">Mobile app A/B testing is a way to test different versions of an app to see which one works best. It is used to figure out...</p> </div> </a> </div> <div class="Mb(20px)"> <a href="https://vwo.com/glossary/personalization/" class="feature-item Td(n) D(f) Ai(c) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13) Lts(0.2px) M(0) Px(0)"> <div> <span class="Fz($font-size-14) Fw(700) Trsdu(0.3s)">Personalization</span> <p class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">Personalization is essentially used to refer to a variety of algorithms and strategies that online businesses use...</p> </div> </a> </div> <div class="Mb(20px)"> <a href="https://vwo.com/glossary/qualitative-visitor-research/" class="feature-item Td(n) D(f) Ai(c) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13) Lts(0.2px) M(0) Px(0)"> <div> <span class="Fz($font-size-14) Fw(700) Trsdu(0.3s)">Qualitative Visitor Research</span> <p class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) 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data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) Tt(n)">Schedule a Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button button--large My(5px) Mend(15px)--xs Tt(n)">Schedule a Demo</a> </div> </div> </div> </div> </div> </section> <section> <div class="container Py(60px) Bxz(cb)"> <div id="js-content-wrap"> <div class="D(f) Flw(w) Jc(c)"> <div id="js-sidebar-wrap" class="D(n) D(b)--lg W(4/12)--md Px(8px) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu "> </ul> </div> <div class="js-guide-container W(8/12)--sm W(100%) Px(8px) Bxz(bb)"> <div class="guided-content"> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="What is server-side testing?" id="what-is-server-side-testing" data-menu-id="what-is-server-side-testing" style="text-align:left">What is server-side testing? </h2> <p>Over the past decade, A/B testing has evolved as one of the most popularly used strategies for growth by digital marketers, product managers, and UX designers alike. By enabling them to determine winning variations of critical web pages on their digital properties, it empowers them to optimize their experiences and in turn, their conversion funnel based on data-backed consumer insights to deliver supercharged growth. </p> <p><strong>Server-side testing</strong> is a method of A/B testing wherein the variations of a test are rendered directly from the webserver and then premeditatedly sent to the visitors’ device. Implementation directly on the server allows you to run more sophisticated tests that might otherwise hamper user experience if implemented on the client-side. In addition to that, server-side testing is also opted for in cases when it is simply unfeasible to experiment on the client-side. For example, <a href="https://vwo.com/ecommerce-ab-testing/" target="_blank" rel="noreferrer noopener">testing two different product recommendation algorithms for an eCommerce website</a>. </p> <p>Put differently; server-side testing unlocks the door to a whole new world of experimentation possibilities by allowing you to test deep within your tech stack and run advanced tests that are beyond the scope of UI or cosmetic changes. Since all the heavy lifting occurs at the server level, the user experience becomes significantly smooth and fast. </p> <p>More importantly, server-side testing allows you to look beyond your website and optimize even your product, mobile app, and IoT devices’ experience. Hence, empowering product and development teams to seamlessly build truly revolutionary, experience-optimized products. </p> <figure class="wp-block-image size-large"><a href="#request-demo"><img fetchpriority="high" decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-1-1024x268.jpg" alt="Server Side Banner 1" class="wp-image-27860" srcset="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-1-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-1-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-1-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-1-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Server-side testing vs. client-side testing" id="server-side-testing-vs-client-side-testing" data-menu-id="server-side-testing-vs-client-side-testing" style="text-align:left">Server-side testing vs. client-side testing</h2> <p>Consider the following situation. An eCommerce store owner, with an aim to optimize for better conversions, wants to test two different checkout flows on both their website and mobile app at the same time. To do so, they need an advanced testing methodology, which is more inherent to the process and integrates with the website to ensure a seamless user experience. Neither of which is possible by simple <a href="https://vwo.com/ab-testing/" target="_blank" rel="noreferrer noopener">A/B testing</a> on the client-side, and that is why server-side testing is required.</p> <p>As opposed to <a href="https://vwo.com/glossary/client-side-testing/">client-side testing</a> which involves delivering variations of a webpage that rest on the visitors’ browser (client), <a href="https://vwo.com/testing/server-side/">server-side testing</a> allows tests to be run and modifications to be made directly on the webserver and then render the same to the visitor’s browser or mobile app. Both have varied scope and serve diverse business needs. Server-side testing is more robust and is built for fairly complex tests, while client-side testing deals with simpler, UI-related tests.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="768" height="821" src="https://static.wingify.com/gcp/uploads/2020/06/server-side-testing-vs-client-side-testing.jpg" alt="Server Side Testing Vs Client Side Testing flow diagram" class="wp-image-20879" srcset="https://static.wingify.com/gcp/uploads/2020/06/server-side-testing-vs-client-side-testing.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/06/server-side-testing-vs-client-side-testing.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/06/server-side-testing-vs-client-side-testing.jpg?tr=w-375 375w" sizes="(max-width: 768px) 100vw, 768px" /><figcaption class="wp-element-caption"><strong>Client-Side Testing vs. Server-Side Testing Flow Diagram</strong></figcaption></figure></div> <p>Here’s a look at the core differences between the two:</p> <div class="responsive-table-wrap"> <table class="wp-block-table has-fixed-layout is-style-regular" style="width: 100%;height: 843px"> <tbody> <tr style="height: 57px"> <td style="height: 57px;width: 25.6897%">Parameter</td> <td style="height: 57px;width: 40.5172%">Client-Side A/B Testing</td> <td style="height: 57px;width: 33.6207%">Server-Side A/B Testing </td> </tr> <tr style="height: 117px"> <td style="height: 117px;width: 25.6897%"><strong>Getting Started </strong></td> <td style="height: 117px;width: 40.5172%">Simple implementation; requires a single code</td> <td style="height: 117px;width: 33.6207%">Complex implementation; additional code to be deployed to run multi-channel tests</td> </tr> <tr style="height: 77px"> <td style="height: 77px;width: 25.6897%"><strong>Implementation of Tests</strong></td> <td style="height: 77px;width: 40.5172%">WYSIWYG/DIY editor required to create test variations</td> <td style="height: 77px;width: 33.6207%">Each variation needs to be coded separately, no drag/drop available</td> </tr> <tr style="height: 117px"> <td style="height: 117px;width: 25.6897%"><strong>Scope</strong></td> <td style="height: 117px;width: 40.5172%">Limited to cosmetic changes; experiments revolve around the design, placement, messaging of the key elements on a web page</td> <td style="height: 117px;width: 33.6207%">Ability to test deeply; experiments revolve around products’ UX, algorithms’ efficiency, sign-up flows, etc</td> </tr> <tr style="height: 97px"> <td style="height: 97px;width: 25.6897%"><strong>Performance </strong></td> <td style="height: 97px;width: 40.5172%">Asynchronous code can cause Flicker Effect<br />Synchronous code can increase page load time</td> <td style="height: 97px;width: 33.6207%">No noticeable performance impact</td> </tr> <tr style="height: 97px"> <td style="height: 97px;width: 25.6897%"><strong>Privacy</strong></td> <td style="height: 97px;width: 40.5172%">Privacy can be compromised as experiment attributes are visible on the end user’s client</td> <td style="height: 97px;width: 33.6207%">More secure as experiment attributes are safe with the company servers</td> </tr> <tr style="height: 281px"> <td style="height: 281px;width: 25.6897%"><strong>Channels</strong></td> <td style="height: 281px;width: 40.5172%">Restricted to desktop and mobile web. Doesn’t work for app.<br />Cannot seamlessly run cross-channel and omnichannel tests simultaneously </td> <td style="height: 281px;width: 33.6207%">Works for both web and app.</p> <p>Can seamlessly run cross-channel and omnichannel tests simultaneously </p> </td> </tr> </tbody> </table> </div> <p><br>While client-side testing can help you quickly figure out and make simpler improvements to your website that can positively impact your conversion funnel, server-side testing can help you go deeper and run advanced tests to optimize your products’ entire lifecycle. Each of the techniques complements the other and helps you overcome unique roadblocks in your optimization journey. So, deciding between the two depends completely on the scenario at hand, availability of resources, business goals, and teams’ optimization maturity.</p> <figure class="wp-block-image size-large"><a href="#request-demo"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-2-1024x268.jpg" alt="Server Side Banner 2" class="wp-image-27864" srcset="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-2-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-2-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-2-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-2-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Applications of server-side experimentation" id="applications-of-server-side-experimentation" data-menu-id="applications-of-server-side-experimentation" style="text-align:left">Applications of server-side experimentation </h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="A/B test deep within your stack" id="a-b-test-deep-within-your-stack" data-menu-id="a-b-test-deep-within-your-stack" style="text-align:left">A/B test deep within your stack </h3> <p>One of the most fundamental uses of server-side testing is to test two or more variations of any webpage or mobile app. While this works just like client-side testing, the primary difference is in the way variations are rendered. For server-side, rendering is done directly via the server while for client-side, changes are applied on the browser. A server-side testing tool is used instead of a client-side one in cases when tests are run on complex or dynamic elements that are beyond the scope of UI or when the modifications to be made are beyond the scope of a basic visual or code editor. An example of this would be running an A/B test on the shipping amount for an eCommerce store. Since the prices shown on the screen are rendered dynamically from the server, a sophisticated server-side testing tool is required to run this test.</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/AB-Test-Deep-Within-Your-Stack-1024x809.png" alt="test dynamic shipping prices on shopping cart checkout pages" class="wp-image-15451" srcset="https://static.wingify.com/gcp/uploads/2019/09/AB-Test-Deep-Within-Your-Stack-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/AB-Test-Deep-Within-Your-Stack-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/AB-Test-Deep-Within-Your-Stack-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/AB-Test-Deep-Within-Your-Stack-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Evaluate your features" id="evaluate-your-features" data-menu-id="evaluate-your-features" style="text-align:left">Evaluate your features before rollout with feature testing</h3> <p>With <a href="https://vwo.com/glossary/feature-testing/">Feature Testing</a>, you can test multiple product features as well as multiple variations of a feature until you are sure you are rolling out the best one. Server-side testing allows you to create test variations with different product features or different variations of a product feature so you can experiment with them thoroughly, measure their impact based on critical metrics and then roll out the winning variation. Most importantly, you get real-time visibility into your products’ features’ performance. For instance, <a href="https://vwo.com/saas-ab-testing/" target="_blank" rel="noreferrer noopener">if you are a SaaS company and want to launch a free trial for your product</a>, you can create multiple variations with different duration of free-trial periods, identify the winning variation and then make it available universally. </p> <div class="wp-block-image is-resized"> <figure class="aligncenter"><img decoding="async" width="591" height="467" src="https://static.wingify.com/gcp/uploads/2019/09/Feature-Testing-04-26-26-26.png" alt="testing different versions of free trial in SaaS" class="wp-image-15470" srcset="https://static.wingify.com/gcp/uploads/2019/09/Feature-Testing-04-26-26-26.png 591w, https://static.wingify.com/gcp/uploads/2019/09/Feature-Testing-04-26-26-26.png?tr=w-375 375w" sizes="(max-width: 591px) 100vw, 591px" /></figure></div> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-3-1024x268.jpg" alt="Server Side Banner 3" class="wp-image-27867" srcset="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-3-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-3-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-3-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-3-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Manage features' lifestyle" id="manage-features-lifestyle" data-menu-id="manage-features-lifestyle" style="text-align:left">Manage features’ lifestyle with feature flag management </h3> <p>Also referred to as<a href="https://vwo.com/glossary/feature-toggles/"> Feature Toggle</a>, Feature Flags enable you to turn your features ON/OFF and thereby alter user experience, without having to deploy new code. Once rolled out, you can simply control your features – enable them for some users, disable them for others, hide them for a certain period, and so on. If necessary, you can also roll out an incomplete feature and simply hide it until you are confident about making it live. From studying user response to a certain feature to turning it ON/OFF, all of it can be done in real-time. </p> <p>Here are some detailed advantages of using feature flags:</p> <ul class="wp-block-list"> <li><strong>Feature functionality verification</strong></li> </ul> <p>Using<a href="https://vwo.com/glossary/feature-flag/"> feature flags</a>, you can ensure the progressive release of a product feature and verify its functionality. The feature flag is usually switched ‘off’ by default and is switched ‘on’ for a specific user group when a new feature is ready to be released. After assessing user feedback if you see the feature has some issues, you can switch it off and prevent any further user exposure to this feature. This way you can go back and iterate on the feature to improve its functionality. </p> <ul class="wp-block-list"> <li><strong>Risk reduction</strong></li> </ul> <p>Feature flags allow you to roll out the optimal version of a website feature that improves your core business metrics. With this feature, you can decide to accept or reject testing ideas. Since soft roll-outs form the key foundation for feature flags, you can continue <a href="https://vwo.com/webinars/building-products-with-feature-flagging/">server-side testing</a> by eliminating any apparent intermittent issues. </p> <ul class="wp-block-list"> <li><strong>Code simplification </strong></li> </ul> <p>With feature flags, you can integrate code into the main trunk without creating persisting branches. Whenever a feature is ready to be released, you can simply switch it on, thereby activating the code. Anyone from your development team can change the behavior of the feature without needing to update any code. This is how feature flags simplify code integration and deployment circumstances. </p> <ul class="wp-block-list"> <li><strong>Progressive Delivery </strong></li> </ul> <p>The beauty of using feature flags lies in the fact that you can test small changes on a small user base, and then you can scale it based on that particular feature’s impact on your KPIs. This helps you understand how your systems perform under increasing load and how users react to your new feature release. These combinedly help limit blast radius in case any issues appear. </p> <figure class="wp-block-image is-resized"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Feature-Flag-1024x809.png" alt="example of feature flagging" class="wp-image-15454" style="width:840px;height:663px" srcset="https://static.wingify.com/gcp/uploads/2019/09/Feature-Flag-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Feature-Flag-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Feature-Flag-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Feature-Flag-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Deliver features confidently" id="deliver-features-confidently" data-menu-id="deliver-features-confidently" style="text-align:left"><br>Deliver features confidently with staged feature rollouts</h3> <p>Testing on the server-side allows you to mitigate risk by <a href="https://vwo.com/feature-rollout/">rolling out features</a> in stages. You can segment your audience, make a particular feature available only to a small percentage of them, measure its performance, and systematically make it available to all your customers in progressive stages (or even create your alpha and beta launch groups). You can also roll back a feature immediately in case a bug is found, modify it and re-launch it on the go. The valuable data and feedback accumulated from these iterations can help you drive constant innovation and rapidly evolve your product features. </p> <figure class="wp-block-image"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Staged-Feature-Rollouts-09-09-27-1024x809.png" alt="example of staged feature rollout" class="wp-image-15455" srcset="https://static.wingify.com/gcp/uploads/2019/09/Staged-Feature-Rollouts-09-09-27-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Staged-Feature-Rollouts-09-09-27-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Staged-Feature-Rollouts-09-09-27-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Staged-Feature-Rollouts-09-09-27-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <figure class="wp-block-image size-large"><a href="#request-demo"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-4-1024x268.jpg" alt="Server Side Banner 4" class="wp-image-27870" srcset="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-4-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-4-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-4-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-4-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Server-side tagging by GTM" id="server-side-tagging-by-gtm" data-menu-id="server-side-tagging-by-gtm" style="text-align:left">Server-side tagging by GTM</h3> <p><span style="font-weight: 400">GTM has recently launched server-side tagging that could be important for companies to explore experimentation on the server-side.</span></p> <p><span style="font-weight: 400">As per the recently released server-side tagging containers in Google Tag Manager (GTM), tags can now be loaded from the server via the Google Cloud instead of the client or browser. As opposed to a typical tagging configuration, where the page’s container is responsible for sharing visitor data with data collection tools, with server-side tagging, the container runs on the server through which data is shared with collection tools. </span></p> <p><span style="font-weight: 400">It offers the following advantages over client-side tags: </span></p> <p><b>Better performance: </b><span style="font-weight: 400">Decreased number of tags on the client-side results in less code to be run over the website or app and hence considerably improves their performance. </span></p> <p><b>Improved security: </b><span style="font-weight: 400">In server-side tagging, data is first sent to the server and then to 3rd party analytics tool(s) such as Google Analytics or Facebook. Therefore, visitor data cannot directly be accessed by these tools and hence is more secure. </span></p> <p><b>More control:</b><span style="font-weight: 400"> The server container does not run on users’ browser, but instead on the server that is completely in your control. </span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Why should you use server-side testing?" id="why-should-you-use-server-side-testing" data-menu-id="why-should-you-use-server-side-testing" style="text-align:left">Why should you use server-side testing?</h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Build world-class products with agility " id="build-world-class-products-with-agility" data-menu-id="build-world-class-products-with-agility" style="text-align:left">Build world-class products with agility </h3> <p>By helping product managers experiment across the entire product lifecycle and architecture, server-side testing provides a giant leap towards facilitating agile product management. As a product manager, you can leverage full-stack experimentation to run countless advanced tests, figure out what’s working, generate better ideas to refine your product user experience, and deliver improved features and develop market-ready products, faster. By running advanced tests, you can better understand your product features and deliver them continuously. Not only that, with time, better experiments can help you produce more powerful and definitive results that drive fruitful decision-making.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Reduce risk while launching features" id="reduce-risk-while-launching-features" data-menu-id="reduce-risk-while-launching-features" style="text-align:left">Reduce risk while launching features</h3> <p>Using server-side testing, you can test your features, measure their impact, make improvements and refinements to safely roll them out in stages, instead of making them live to all your users, universally, at once. This way, you can mitigate risk, learn from inconclusive tests, faster and iteratively, and as a result, launch features confidently.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Leverage omnichannel & cross-platform optimization" id="leverage-omnichannel-cross-platform-optimization" data-menu-id="leverage-omnichannel-cross-platform-optimization" style="text-align:left">Leverage omnichannel & cross-platform optimization</h3> <p>One of the key competencies of server-side testing is enabling omnichannel and cross-platform experimentation. Whether it be web applications, mobile apps, OTTs, beacons, or connected devices; you can experiment deeply and infinitely. You need not design tests specifically for each platform, instead, just run the same test across platforms, channels and devices, deliver consistent experiences and record the unique user behavior across all your digital properties under one roof. This way, <a href="https://vwo.com/insights/">you can gather insights on how your users respond differently</a> to tests on different platforms, compare data for one channel to another, and use these insights to optimize your experiences across all your customer touchpoints. </p> <figure class="wp-block-image size-large"><a href="#request-demo"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-5-1024x268.jpg" alt="Server Side Banner 5" class="wp-image-27873" srcset="https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-5-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-5-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-5-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/server-side-banner-5-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Test at scale" id="test-at-scale" data-menu-id="test-at-scale" style="text-align:left">Test at scale without impacting performance and usability</h3> <p>One of the inevitable side effects of running a simple client-side A/B test using an asynchronous code is the Flicker Effect (also known as the Flash Of Original Content). It refers to the phenomenon wherein the original content of a page appears for a very short while before the variation loads. While there are quick fixes to minimize the time, it is almost impossible to get rid of it completely. This is harmful because the Flicker Effect not only hampers the user experience, but can also lead to a substantial contrast in the derived test results from the actual ones. Imagine if a visitor notices a particular element changing post the page has loaded. They immediately realize that they are a part of an experiment, and hence have a tendency to change their behavior on the web page.<br><br>Server-side testing, on the other hand, is immune to the Flicker Effect or any other performance-related implications; hence, you can expect accurate results while running tests on the server.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Create a foundation for seamless product delivery" id="create-a-foundation-for-seamless-product-delivery" data-menu-id="create-a-foundation-for-seamless-product-delivery" style="text-align:left">Create a foundation for seamless product delivery, continuously</h3> <p>Server-side testing helps facilitate continuous integration and continuous deployment (CI/CD) in the software development lifecycle. Feature Flagging allows small pieces of code to be integrated to the main software branch and then gradually deployed for a segment of the audience, and slowly for the rest in subsequent stages. By allowing product managers and dev teams to test their features in production, make modifications iteratively, and deliver them gradually, server-side testing enables an enhanced development, delivery, and improvement speed. <strong> </strong></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="When should you use server-side testing?" id="when-should-you-use-server-side-testing" data-menu-id="when-should-you-use-server-side-testing" style="text-align:left">When should you use server-side testing? </h2> <p>Server-side testing is most useful in the following scenarios: </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Run experiments on SPAs" id="run-experiments-on-spas" data-menu-id="run-experiments-on-spas" style="text-align:left">Run experiments on single-page applications (SPAs)</h3> <p>As opposed to static web sites, Single Page Applications (SPAs) serve dynamic content, which refers to modifying certain elements of a particular page based on users’ interaction with it rather than loading entirely new ones from the server. Examples of such websites include Facebook, Instagram, and all other sites/apps that work behind a login. Testing dynamic content is more technically complex and hence, can only be tackled by server-side testing tools. And in a complex website built on multiple dynamic elements, client-side testing might slow down the page load time as developers have limited control over the load time of the page rendered on the user’s browser. Moreover, since all the dynamic elements on your website are constructed and controlled by the web server, you can only flexibly test them on the server-side. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Confidently launch new products/features" id="confidently-launch-new-products-features" data-menu-id="confidently-launch-new-products-features" style="text-align:left">Confidently launch new products/features</h3> <p>Before the launch of a product or a product feature, there are a plethora of ideas that product managers might want to validate to ensure that the launched product is exactly what they envisioned it to be. Server-side testing allows product and UX teams to test deeper into their stack and experiment thoroughly with their product features, measure their performance and impact, validate hypotheses, and roll products and features out confidently. The data-backed insights gathered enable them to take better decisions that help launch pioneering products, efficiently. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Run tests where data security is paramount" id="run-tests-where-data-security-is-paramount" data-menu-id="run-tests-where-data-security-is-paramount" style="text-align:left">Run tests where data security is paramount </h3> <p>When it comes to web pages or apps that work with sensitive data, such as eCommerce payment pages and internet banking apps, etc., client-side testing can be challenging as data security is the single most uncompromisable aspect that such businesses can’t afford to be unwary of. This is the reason many marketers and product managers are hesitant towards deploying A/B tests on such pages. Server-side testing becomes the obvious and only choice for testing on such websites/apps as it ensures testing attributes are safe internally with the server. With server-side testing, you can experiment all you want with your critical pages without worrying about any security threat to your confidential data. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Perform a website revamp or UX overhaul" id="perform-a-website-revamp-or-ux-overhaul" data-menu-id="perform-a-website-revamp-or-ux-overhaul" style="text-align:left">Perform a website revamp or UX overhaul </h3> <p>In today’s day and age, usability and user experience of your digital properties play a pivotal role in determining the fate of your business. As more and more marketers, product managers, and UX professionals are beginning to realize this, periodic <a href="https://vwo.com/blog/website-revamp-zero-to-hero/">website revamps</a> or UX overhauls have become an integral part of growth roadmaps of the world’s leading businesses. </p> <p>In an effort to ensure that the new version of your website or mobile app offers a significantly enhanced and seamless user experience to millions of users simultaneously, businesses need to experiment at scale. Server-side testing becomes the obvious choice as it allows you to test deeply and thoroughly to identify and fix any flaws related to site navigation, architecture, or user experience.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Enhance mobile in-app user experience" id="enhance-mobile-in-app-user-experience" data-menu-id="enhance-mobile-in-app-user-experience" style="text-align:left">Enhance mobile in-app user experience </h3> <p>Mobile app technology is vastly different from web technology. So, the exact logic for client-side experimentation on websites cannot be replicated for mobile apps. Even if you do decide to implement client-side testing on your mobile app, the result will not only be poor user experience, but also tons of UI bugs. Moreover, fixing bugs on mobile apps involves a lot more steps than on websites. You can’t simply ship a new version of the app and make it live to your users instantly like in the case of a website, but will have to wait for approvals from Android and iOS stores and then for users to update their apps. Therefore, to successfully run experiments on mobile apps, you will require a sophisticated server-side testing tool that can handle the complexity of a mobile app. </p> <p><br>With server-side testing, you can run mobile in-app UX tests seamlessly without having the users download multiple variations of their app. This allows you to continually enhance your in-app user experience, roll out features that <a href="https://vwo.com/conversion-rate-optimization/">optimize conversion rates</a>, and improve your core metrics such as <a href="https://vwo.com/customer-engagement/">customer engagement</a> and retention. </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="How does server-side testing work?" id="how-does-server-side-testing-work" data-menu-id="how-does-server-side-testing-work" style="text-align:left">How does server-side testing work?</h2> <figure class="wp-block-image size-full"><img decoding="async" width="2317" height="1524" src="https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png" alt="Server-side Testing diagram" class="wp-image-36890" srcset="https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png 2317w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2023/01/Screenshot-2023-01-24-at-2.22.54-PM.png?tr=w-375 375w" sizes="(max-width: 2317px) 100vw, 2317px" /><figcaption class="wp-element-caption"><strong>Server-Side Testing Flow Diagram</strong></figcaption></figure> <ol class="wp-block-list"> <li>Server-side testing requires a one-time SDK installation and integration with the backend systems. The SDK is generally available in all the common backend languages such as NodeJs, PHP, Python, Java, .NET, Ruby, and platforms like iOS and Android. </li> <li>Whenever the code, where the SDK is integrated, is executed, a call is sent to the VWO server. This happens generally only once as the data is cached for any consecutive executions.</li> <li>The SDK acts as an interface between the customer’s server and the testing tool’s server. It is responsible for fetching all campaign-related information from the tool’s server in JSON formats, such as the number of variations it has, the number of goals it contains, overall traffic distribution, and variation level traffic allocation. These settings are then used by the SDK which offers various capabilities like A/B testing by providing a variation to a particular user – enabling a feature for a visitor, tracking goals, etc.</li> <li>Once the variation is assigned or the goal is tracked at server-side, the data is sent to VWO for tracking purposes. This data is fetched while viewing the campaign’s report or application dashboard.</li> </ol> <figure class="wp-block-image"><img decoding="async" width="1024" height="375" src="https://static.wingify.com/gcp/uploads/2019/09/SDK-Implementation-Flow-Diagram-20-1024x375.png" alt="Flow diagram for SDK implementation in server-side testing" class="wp-image-15456" srcset="https://static.wingify.com/gcp/uploads/2019/09/SDK-Implementation-Flow-Diagram-20-1024x375.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/SDK-Implementation-Flow-Diagram-20-1024x375.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/SDK-Implementation-Flow-Diagram-20-1024x375.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/SDK-Implementation-Flow-Diagram-20-1024x375.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><strong>SDK Implementation Flow Diagram</strong></figcaption></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Server-side testing in VWO" id="server-side-testing-in-vwo" data-menu-id="server-side-testing-in-vwo" style="text-align:left">Server-side testing in VWO</h2> <p><a href="https://vwo.com/testing/server-side/"><span style="font-weight: 400;">VWO FullStack</span></a><span style="font-weight: 400;"> allows you to run A/B tests on the server-side. To get started, you first need to create a Project and a Feature. A project is representative of the goal you wish to achieve and the element you are going to test. Testing your search algorithm could be one project, for example. Another one could be <a href="https://vwo.com/blog/ab-testing-price-testing/">testing a pricing change</a>, and so on. A feature, on the other hand, represents certain capabilities and functionalities of your product. </span></p> <p><span style="font-weight: 400;">You can simply </span><a href="https://vwo.com/blog/ab-testing-gpt-3-5-turbo-ai/"><span style="font-weight: 400;">log in to your VWO account</span></a><span style="font-weight: 400;"> to </span><a href="https://help.vwo.com/hc/en-us/articles/360037116493"><span style="font-weight: 400;">configure Projects</span></a><span style="font-weight: 400;"> and </span><a href="https://help.vwo.com/hc/en-us/articles/360036613894"><span style="font-weight: 400;">create Features</span></a><span style="font-weight: 400;"> in a few simple steps. </span></p> <p><br /><span style="font-weight: 400;">Once you have created a Project and a Feature, setting up a server-side A/B testing campaign is pretty straightforward. All you need to do is select A/B test under the FULLSTACK option in your VWO dashboard and </span><a href="https://help.vwo.com/hc/en-us/articles/360036614994-Running-an-A-B-Test-in-VWO-FullStack"><span style="font-weight: 400;">follow some simple steps</span></a><span style="font-weight: 400;"> to successfully run your campaign. These will typically involve selecting the relevant Project, Feature, Environment, and setting up the variations, goals, and traffic allocation (like you would for any regular A/B test). You can also schedule tests and customize traffic allocation for each variation using advanced options. </span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Server-side testing use cases" id="server-side-testing-use-cases" data-menu-id="server-side-testing-use-cases" style="text-align:left">Server-side testing use cases </h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="eCommerce" id="ecommerce" data-menu-id="ecommerce" style="text-align:left">eCommerce</h3> <h4 class="wp-block-heading">• Product recommendation engine</h4> <p>To <a href="https://vwo.com/blog/use-upsell-cross-sell/">upsell/cross-sell</a>, it’s almost customary for eCommerce stores to recommend a few curated and relevant products at the bottom of product pages. This <a href="https://vwo.com/website-personalization/">product personalization</a> for every user is based on parameters such as their browsing history, products’ popularity among other users, and so on. Now, in order to find out which of the multiple available algorithms are leading to a higher increase in sales and revenue, you need to test the efficacy of these product recommendation algorithms. Server-side testing allows you to test multiple algorithms, and determine the optimal selection of recommended products that could lead to an increase in sales and revenue. </p> <figure class="wp-block-image"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Recommendation-engine-10-1024x809.png" alt="an example of server-side testing use case for eCommerce" class="wp-image-15458" srcset="https://static.wingify.com/gcp/uploads/2019/09/Recommendation-engine-10-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Recommendation-engine-10-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Recommendation-engine-10-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Recommendation-engine-10-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">• Cart value threshold for free shipping </h4> <p>The ideal cart value limit for free shipping is that sweet spot between happy and returning customers and an online store’s profitability. Since shipping fee is one of the crucial metrics in influencing customers’ purchase decisions, cautiously deciding the cart value threshold to qualify orders for free shipping becomes imperative for online retailers. From an infrastructural standpoint, testing the cart value for free shipping isn’t possible at the UI-level. You need to test on the server-side to figure out the ideal free shipping threshold that leads to increased average cart value and returning customers.</p> <figure class="wp-block-image"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Cart-Value-Threshold-For-Free-Shipping-11-28-28-1024x809.png" alt="example of testing cart value threshold for free shipping" class="wp-image-15460" srcset="https://static.wingify.com/gcp/uploads/2019/09/Cart-Value-Threshold-For-Free-Shipping-11-28-28-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Cart-Value-Threshold-For-Free-Shipping-11-28-28-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Cart-Value-Threshold-For-Free-Shipping-11-28-28-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Cart-Value-Threshold-For-Free-Shipping-11-28-28-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">• Search algorithm </h4> <p>You have a stunning catalog of endless products. But, how do you ensure that your visitors get to easily browse through it and never end up disappointed? More importantly, how do you make sure that they can quickly find what they are looking for? Whether or not visitors land where they wanted to and even consider making a purchase depends on how you showcase your products on the search results pages. This, in turn, depends on the efficacy of your search engine algorithm. Whether the products to be shown on this page should be stored basis their pricing, popularity, brand, reviews, or latest views; all can be determined by experimenting with your search algorithm. Since doing any of this will require modification to your existing code, along with the robustness and flexibility to test deep, turning to server-side testing becomes a no-brainer.</p> <figure class="wp-block-image"><img decoding="async" width="1024" height="549" src="https://static.wingify.com/gcp/uploads/2019/09/Search-Algorithm-23-1-1024x549.png" alt="flow diagram for search algorithms of server-side testing" class="wp-image-15510" srcset="https://static.wingify.com/gcp/uploads/2019/09/Search-Algorithm-23-1-1024x549.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Search-Algorithm-23-1-1024x549.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Search-Algorithm-23-1-1024x549.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Search-Algorithm-23-1-1024x549.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="SaaS" id="saas" data-menu-id="saas" style="text-align:left">SaaS</h3> <h4 class="wp-block-heading">• Length of free-trial and other website forms</h4> <p>For a SaaS business, free-trial and request demo forms, among others, are indispensable. And to ensure they are able to capture just the right information from a visitor while keeping the conversion rates high, their length needs to be optimized. A very long form can lead to high drop-offs, whereas a very short one might not be able to cover all the necessary information. Server-side testing can help you estimate the ideal form length that positively impacts your conversion rate. This is because your forms are directly linked to how your database is structured. If a field is obligatory, you can’t just hide it using JavaScript, because the form’s validation will fail on the server-side. Testing the length and complexity of a form can only be done on the server-side. </p> <figure class="wp-block-image"><img decoding="async" width="1024" height="512" src="https://static.wingify.com/gcp/uploads/2019/09/Length-Of-Free-Trial-and-Other-Website-Forms-12-29-e1568203383581-1024x512.png" alt="example of using server-side testing to test out the complexity of website forms." class="wp-image-15462" srcset="https://static.wingify.com/gcp/uploads/2019/09/Length-Of-Free-Trial-and-Other-Website-Forms-12-29-e1568203383581-1024x512.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Length-Of-Free-Trial-and-Other-Website-Forms-12-29-e1568203383581-1024x512.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Length-Of-Free-Trial-and-Other-Website-Forms-12-29-e1568203383581-1024x512.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Length-Of-Free-Trial-and-Other-Website-Forms-12-29-e1568203383581-1024x512.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Travel" id="travel" data-menu-id="travel" style="text-align:left">Travel</h3> <h4 class="wp-block-heading">• Discounts and deals on the homepage</h4> <p>Showcasing deals and discounts on your homepage in order to <a href="https://vwo.com/blog/increase-travel-website-bookings/">entice visitors into quickly making their bookings on your website</a> is an age-old tactic. However, factors such as the value of the discount, its duration, or eligibility criteria for a certain offer can’t be randomized. You need to test to determine the optimal values for all these variables that lead to increased conversions. Moreover, these values need to be consistent across every channel for a particular user. A robust server-side testing tool is needed to dynamically alter these values, randomly render them to the users, and ensure the same variation is sent to the user across every device or channel that they interact with. </p> <figure class="wp-block-image"><img decoding="async" width="1717" height="1246" src="https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png" alt="example of server-side testing on the home page." class="wp-image-15463" srcset="https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png 1717w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Discounts-And-Deals-On-The-Homepage-15-23.png?tr=w-375 375w" sizes="(max-width: 1717px) 100vw, 1717px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Media & Entertainment" id="media-entertainment" data-menu-id="media-entertainment" style="text-align:left">Media & Entertainment</h3> <h4 class="wp-block-heading">• Subscription flow </h4> <p>Irrespective of the number of steps involved, a video streaming site’s subscription flow shouldn’t hamper the user experience. A complicated flow might lead to an increase in drop-offs. The challenge is to ensure that the flow is organic and seamless. To do so, you need to test multiple aspects of the subscription flow such as whether or not to provide social logins, the ideal number of steps involved in the checkout process, how the features of the various plans must be displayed, etc. Since each of these elements is required to interact with the entire IT system, even the slightest modification on the client-side can lead to a multitude of implications on the backend. Therefore, experimenting with the subscription flow of a video streaming platform can only be successfully handled by a server-side testing tool. </p> <figure class="wp-block-image"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Subscription-Flow-07-32-1024x809.png" alt="example of using server-side testing to test subscription flow." class="wp-image-15464" srcset="https://static.wingify.com/gcp/uploads/2019/09/Subscription-Flow-07-32-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Subscription-Flow-07-32-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Subscription-Flow-07-32-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Subscription-Flow-07-32-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">• Paywall access</h4> <p>A paywall is used to restrict access to certain content on a website or app with a payment system. It limits the quantum of free content a visitor can access without a subscription. For publishers, OTT platforms, media, and entertainment websites, it is essential to optimize their paywall access to amp up their content monetization efforts. In order to do so, they need to test the ideal placement of the paywall that leads to an increased revenue while not hampering the user experience.</p> <p>Testing the paywall can be done on both client and server-side. However, the client-side testing, in this case, is not foolproof as visitors can get around it and access restricted content simply by deleting their browser history or opting out of cookies. To accurately measure the impact of different variations of the paywall placement on your subscription rate, the tests will have to be run on the server-side. </p> <figure class="wp-block-image"><img decoding="async" width="1024" height="809" src="https://static.wingify.com/gcp/uploads/2019/09/Paywall-Access-34-34-1024x809.png" alt="example of paywall access in a publishing website." class="wp-image-15465" srcset="https://static.wingify.com/gcp/uploads/2019/09/Paywall-Access-34-34-1024x809.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Paywall-Access-34-34-1024x809.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Paywall-Access-34-34-1024x809.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Paywall-Access-34-34-1024x809.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">• Pop-ups in gaming applications </h4> <p>Pop-ups can make or break users’ gaming experience and greatly affect gaming apps’ conversions. Whether they are meant for in-app purchases, rewards, or hints; pop-ups should be appealing and displayed at the right stage. There are numerous server-side tests you can run to figure out which pop-up to send which player at which particular level to positively impact your core metrics. For instance, you can experiment with a certain hint by showing it to one player at level 4 and the other one at 9 to determine if this has an impact on drop-offs. The best part is that testing on the server-side allows you to do so without disrupting the users’ gaming experience.</p> <figure class="wp-block-image"><img decoding="async" width="2459" height="1943" src="https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png" alt="example of using server-side testing for pop-ups in gaming applications" class="wp-image-15467" srcset="https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png 2459w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Pop-Ups-In-Gaming-Applications-24-30.png?tr=w-375 375w" sizes="(max-width: 2459px) 100vw, 2459px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="BFSI " id="bfsi" data-menu-id="bfsi" style="text-align:left">BFSI </h3> <h4 class="wp-block-heading">• Mobile banking experience </h4> <p>With people exceedingly moving their financial lives online, banks have started building robust mobile banking applications that offer a multitude of services in a few clicks. However, ensuring that consumers enjoy a seamless digital banking experience can still be challenging. Whether it is the sign-up flow for a loan or the credit card payment page, there are multiple elements that can be optimized to improve user experience and make mobile banking less demanding. Since data security is utmost important and cannot be compromised in any banking application, it is recommended to experiment with them only on the server-side. </p> <figure class="wp-block-image"><img decoding="async" width="1435" height="1943" src="https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png" alt="use server-side testing for optimizing online banking experience." class="wp-image-15468" srcset="https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png 1435w, https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/09/Mobile-Banking-Experience-25-31.png?tr=w-375 375w" sizes="(max-width: 1435px) 100vw, 1435px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Server-side testing challenges" id="server-side-testing-challenges" data-menu-id="server-side-testing-challenges" style="text-align:left">Server-side testing challenges </h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Dependency on developers" id="dependency-on-developers" data-menu-id="dependency-on-developers" style="text-align:left">Dependency on developers</h3> <p>Right from creating and running a test to making modifications after a winning variation is declared, a dedicated development team is required to run an end-to-end server-side test. This poses two challenges. First, it makes marketers, product managers, and UXers less autonomous. They can’t single-handedly run tests and optimize user experiences, and improve experiences solely at their end. Second, there is an additional investment required for hiring resources dedicated for the same. However, if you use server-side testing continuously and strategically, and make it an inherent part of your business growth, you can rest assured of a return worth the investment. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Relatively slower implementation and execution" id="relatively-slower-implementation-and-execution" data-menu-id="relatively-slower-implementation-and-execution" style="text-align:left">Relatively slower implementation and execution </h3> <p>If compared to its counterpart, server-side testing is more complex in its operation as variations have to be coded before the test can begin. Hence, implementing and executing an entire server-side test campaign can be slower than running a client-side one. However, since server-side testing is used for testing more impactful website elements and crucial product features, dedicating that extra time is immensely rewarded with deep insights into how you can optimize your entire stack, as well as UX.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Top 5 server-side testing tools you can try" id="top-5-server-side-testing-tools-you-can-try" data-menu-id="top-5-server-side-testing-tools-you-can-try" style="text-align:left">Top 5 server-side testing tools you can try</h2> <p> To launch sophisticated changes on your website, mobile, or even IoT devices, you must rely on a server-side testing tool that allows you to test deep within your tech stack. If you want to build an experimentation strategy aligning with changing customer behavior, choose a robust tool that takes your product experience to the next level. Find here the top 5 server-side testing tools that can meet your needs. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="VWO" id="vwo" data-menu-id="vwo" style="text-align:left">VWO</h3> <p>VWO FullStack allows you to test anything, be it a subscription flow or a search algorithm, to uncover more conversion opportunities while delivering matchless user experiences. With minimal impact on loading time, VWO eliminates the risk of flickering altogether. Further, it supports 9 SDKs and is adding more so you can explore the one most relevant to your needs.</p> <p> </p> <p><img decoding="async" width="624" height="321" src="https://lh4.googleusercontent.com/MuLu1XUcH92GFd1yerO42z1fdh8fyNndURb88wGZQs0AdmwA4aGq6fsWd45Yuqm7EeOwqnbQDC9vMHMplLiLq33E4CEUdWNmVkY8ZXymLl4y5sYqgqJqkxpidKrFc3ol4h0Ld43rI8h_QgRYBIPh3qfNXM9IR1YA6Ygzu1UFreRpAyE9sUkeN2okhlEcXA"></p> <h4 class="wp-block-heading"><strong>Projects </strong></h4> <p>Organize multiple projects to manage testing of different application parts with VWO FullStack’s Project. Using this feature, you can choose an SDK language according to the code that best suits your application. Additionally, you can configure different code environments, such as  – staging, QA, and production, where you wish to run a particular campaign. </p> <h4 class="wp-block-heading"><strong>Feature rollouts </strong></h4> <p>Also known as Feature Toggles, this capability helps you make a feature available to a set of users or hide it from them by simply switching it on/off. Turning features on or off for a set of users can be done in real-time without having to deploy a new code. Moreover, with this feature, you can decide the allocation of traffic percentage you would like to include in a campaign. </p> <h4 class="wp-block-heading"><strong>Feature tests </strong></h4> <p>Can’t decide which variation to roll out that can help meet your conversion goals? VWO FullStack lets you test multiple feature variations with different feature variable values and understand their impact in real-time on user experience by measuring the performance of key metrics.</p> <h4 class="wp-block-heading"><strong>Traffic allocation and user whitelisting </strong></h4> <p>Split traffic among multiple versions of your website or mobile app and decide what percentage of visitors should be included in your experiment. Want to ensure specific user segments are served only a particular variation? You can do that using VWO’s user whitelisting feature.</p> <h4 class="wp-block-heading"><strong>Targeting and mutually exclusive </strong></h4> <p>Increase the accuracy of your A/B test by targeting a specific audience with custom segments, which you can save for future uses as well. Also, Mutually exclusive groups ensure that there is no audience overlap between tests intended for the same audience. </p> <h4 class="wp-block-heading"><strong>Intuitive reporting and segmentation </strong></h4> <p>Rich reports powered by VWO SmartStats will help you reach statistically significant results, thereby enabling you to roll out the winning variation to all users. Further, you can slice and dice your report to dive deeper into how each customer segment converts and gather learnings for future tests. </p> <p><a href="#request-demo">Request a demo to explore the server-side flexibility of VWO FullStack.</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="ABTasty's Flagship.io" id="abtastys-flagship-io" data-menu-id="abtastys-flagship-io" style="text-align:left"><strong>ABTasty’s Flagship.io</strong></h3> <p><img decoding="async" width="624" height="268" src="https://lh3.googleusercontent.com/Shg_9Y5TZzIqBMp8p4JhJreo_eq9HbxNqF1Xh14GAKIRcxrexCMm5HwSpqFD3C_baBF8burI3wV2gDSWrqM-FjXhATO-xbINA6FUBPI58O2vn58hyDIFWlX2f6mH1Jq4f4-tGH9MX3Y515AIGIW8Nui5cv6vTIq8aJEoJKwSfxQ3SHpyI9EnErcAgkF3Nw"></p> <p>Flagship empowers non-technical teams to design feature variations simply through a UI without facing any technical hassles. With the flip of a switch, you can expose your user segment to a particular feature. </p> <ul class="wp-block-list"> <li>Not only can you measure outcomes from the platform’s statistical engine, but you can also rest assured of flicker-free tests on all apps and websites.  </li> <li>Create and manage feature toggles of any type – String, Number Boolean, Array, and Object. </li> <li>You can set deployment intervals to release features over time and monitor users’ reactions to them by tracking associated metrics. </li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Kameleoon Full Stack" id="kameleoon-full-stack" data-menu-id="kameleoon-full-stack" style="text-align:left"><strong>Kameleoon Full Stack</strong></h3> <p><img decoding="async" width="624" height="264" src="https://lh5.googleusercontent.com/H1Z5YpeUJ4zQb0JYCz0NKoXM-kjE-ymM1SDkVlf9yX4dbK7HUEayG4hdKFEbhzW96MIan8TZA36Gn9q_c9IueKI4_BUWw9Hy8OW3EyvLgQAZ1LNXxVVt10-8c6G4kT0jl38BckZKmhwGI73GeS4qKzI4aYMa2KxSRn4h9XgFd8wmsRWFQ3qtrtSUQpYyqw"></p> <p>Cross-platform-ready SDKs and flexible release using feature flags make Kameleoon Full Stack a good choice for server-side testing.</p> <ul class="wp-block-list"> <li>Test different versions of your features and measure their impacts on key product metrics across over 25 native filtering and breakdown criteria. </li> <li>Kameleoon Hybrid saves developers’ resources because except for the initial SDK installation, they needn’t do any extra coding to get started with the platform. </li> <li>By transferring third-party segments into the platform, you can maximize the effectiveness of your server-side experiment targeting, thereby offering relevant and personalized experiences to your users. </li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Statsig" id="statsig" data-menu-id="statsig" style="text-align:left">Statsig</h3> <p><img decoding="async" src="https://lh3.googleusercontent.com/2D4buRVAlQM0dFFYgBYuCwoZBNkl4SfK1PD2NugGM6GlxLtIjij2b4w1B4JckFUnYTe7sU_zxeSW6f1t3OfKb8Y5H200Llztds6fWm0fMq_XM01dS10l8ceWfWlbooslHCpe7ZmuXXaoa0W8C9SDH0KQAxQfkWijkZMIyfJaF4bUY_YKt9WJA3FfO4u9Hw" width="624" height="253"></p> <p>Statsig empowers an organization’s experimentation culture with its robust full-stack testing capabilities and by making data easily accessible. </p> <ul class="wp-block-list"> <li>This platform facilitates product experimentation and feature tooling, and its SDKs offer a whole gamut of logging tools that allows easy analysis of events and metrics. </li> <li>To enable product managers and engineers to test and ship new features quickly, Statsig’s SDKs work seamlessly with any environment your application is in. </li> <li>You can convert any feature roll-out into an A/B test and get automated analyses of its result so that you chart a well-thought-out product roadmap. </li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="A/B Smartly" id="a-b-smartly" data-menu-id="a-b-smartly" style="text-align:left"><strong>A/B Smartly</strong></h3> <p><img decoding="async" width="624" height="273" src="https://lh6.googleusercontent.com/RnaUMn8lBqsVr8dRxUI9L8CBhYJHQ5AUTT7hbQIKF9sA06cL5SfEz3OrxkDkt348CQzbEhOG9daI4zInYSISrJyZQnaJDn-YY4-FsJM8iFd3kyr7B6kqiwbrxfNM11iq-d-JgBvwGjjqg1eD1pEfXmzkNv552sa_2bDrynvb8Cxhcs29de86yZvvi4JiSw"></p> <p>A/B Smartly is the first private cloud experimentation platform that allows you to run multiple tests simultaneously across your entire infrastructure – starting from apps and websites to emails, ML models, and beyond. </p> <ul class="wp-block-list"> <li>Its real-time reporting helps you keep a tab on all experiments and measure their impacts on your business goals. </li> <li>As A/B Smartly runs locally, you face no flickering or lag issues; instead, your team stays in full control of data which you can integrate with any other internal tools for greater development flexibility. </li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Conclusion " id="conclusion" data-menu-id="conclusion" style="text-align:left">Conclusion </h2> <p>In today’s competitive digital landscape, customers are the ultimate source of validation for your business needs (at least the only one that matters). Test deep within your entire stack and wide across your product features to let your customers decide what works and what needs to be fixed. </p> <p>With server-side testing, you need not hold back with your ideas. Even the most complex of mobile app pages or most sophisticated of product features can be optimized to fuel conversions and improve your bottom line. </p> <p>To ensure your website, product, and in fact, every digital touchpoint is optimized for the best, most seamless user experience, be sure to embed deep testing in your marketing and product endeavors. </p> <p>With <a href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">VWO’s server-side testing feature, you’re all set to get started on your deep experimentation roadmap</a>. So, set the ball rolling, deliver delightful experiences, and build futuristic products- with server-side testing! </p> <h2 class="wp-block-heading">Frequently asked questions on server-side testing</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1581961584325"><strong class="schema-faq-question">What is server-side testing?</strong> <p class="schema-faq-answer">Server-side testing is a method of A/B testing wherein the variations of a particular test are rendered directly from the webserver & then deliberately sent to the visitors’ device.</p> </div> <div class="schema-faq-section" id="faq-question-1581961602924"><strong class="schema-faq-question">What is client-side and server-side testing? </strong> <p class="schema-faq-answer">Client-side testing is used when an optimization test involves delivering variations of a webpage that rest on the visitors’ browser. Server-side testing allows tests to be run and modifications to be made directly on the webserver & then render the same to the visitor’s browser or mobile app.</p> </div> <div class="schema-faq-section" id="faq-question-1581961621739"><strong class="schema-faq-question">What is server-side optimization with an example?</strong> <p class="schema-faq-answer">An eCommerce store owner, with an aim to optimize for better conversions, wants to test two different checkout flows on both his/her website & mobile app at the same time. As this is not possible by running a simple A/B experiment on the client-side, Server side optimization is required. This type of optimization is more robust and is built for fairly complex tests.</p> </div> <div class="schema-faq-section" id="faq-question-1581961642393"><strong class="schema-faq-question">How do you perform a server-side AB test?</strong> <p class="schema-faq-answer">Server-side A/B testing requires a one-time SDK installation, which is integrated into your server application. Whenever a visitor lands on the client browser, a call is sent to the backend server, where the SDK of the server-side testing tool is installed. These settings are then used to create a client instance of SDK, which offers various capabilities like A/B testing by providing a variation to a particular user. Know more in this guide.</p> </div> </div> <div class="Mt(40px) Bgc(--color-grey-light) Bd Bdc(--color-grey-light-4) Bdrs(5px) P(20px) Px(40px)--md Py(30px)--md D(f) Ai(fs) Gp(20px)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg" srcset="https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg 1x, https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg 2x" alt= "Shubhi Ahluwalia" width= "67" height= "67" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <span class="Fz($font-size-18) Fw(700) Mb(8px)"><a class="post-author-link" href="https://vwo.com/blog/author/shubhiahluwalia" target="_blank">Shubhi Ahluwalia</a></span> <small class="D(b) Fz($font-size-13)">Shubhi is a result-oriented content marketing specialist with an undying passion for storytelling and astute attention to detail. When not at work, you'll find her planning her next vacation, putting her amateur culinary skills to use, or binging on a sitcom.</small> </div> </div> </div> </div> </div> </div> </div> </section> <section class="Bgc(--color-blue-light-7)"> <div class="W(9/12)--md M(a) Ta(c) Py(60px) Px(20px) Bxz(bb)" id="guide-download"> <h2 class="Mb(0) Fz($font-size-36) Fw(800)">Download this Guide</h2> <p class=" Mt(0) Mb(30px) mb-30"></p> <div class="D(f) Jc(c) Flw(w) C(--color-blue-dark-1)"> <div class="W(5/12)--md" id="download-pdf-form"> <div class="marketo-custom-form "> <form class="" id="mktoForm_1131" data-event-on-success=download-theguide-success ></form> <div class="marketo_success_msg " style="display: none; text-align:center;"><div class="marketo_success_msg_text"> Thanks! 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VWOWebsiteUser.state_name : '') } var timestamp = readCookie("wgs_time"); if( timestamp !== '' && timestamp !== null ) { trackingData["ads_timestamp__c"] = marketoTimeConverter(parseInt(timestamp)); } var hiddenFields = {"botDetection":"job title"}; var app_survey_option = readCookie('survey_answer'); if(readCookie('survey_form') != 1 && app_survey_option ){ var survey_option = {"1": "From a colleague/friend", "2": "Online advertisement", "3": "Found on search results", "4": "Event", "5": "Other" }; if(app_survey_option && $.isNumeric(app_survey_option) ){ trackingData["Where_did_you_hear_about_us__c"] = survey_option[app_survey_option]; }else{ trackingData["Where_did_you_hear_about_us__c"] = survey_option[5]; trackingData["Specify_other_reason__c"] = app_survey_option; } } form.vals(trackingData); //set values to form fields form.vals(hiddenFields); var element = document.getElementById("botDetection"); if(element != null){ element.parentElement.parentNode.style.display = "none"; } if((VWOWebsiteUser.continent && VWOWebsiteUser.continent != 'eu' && VWOWebsiteUser.continent != 'EU') && !( (VWOWebsiteUser.state == "CA" || VWOWebsiteUser.state == "VA" || VWOWebsiteUser.state == "CO") && VWOWebsiteUser.country == "US") && !(VWOWebsiteUser.country == "IN") ) { marketo_gdpr_consent(formObj); } //listen for the validate event form.onValidate(function() { // Get the values var vals = form.vals(); var enable_workemail = ""; //Check your condition - Demo request is Yes and not a blocked email domian if (((typeof vals.demoRequest != "undefined" && (vals.demoRequest == "yes" || vals.demoRequest == "Yes")) || enable_workemail) && vals.Email != "" && window.form.isEmailOfBlockedDomainList(vals.Email) ) { // Prevent form submission form.submittable(false); // Show error message, pointed at Email element var emailElem = formObj.find("input[type='email']"); emailElem.addClass('mkt-custom-invalid'); form.showErrorMessage("Please use your business email.", emailElem); } else { // Enable submission for those who met the criteria var emailElem = formObj.find("input[type='email']"); emailElem.removeClass('mkt-custom-invalid'); form.submittable(true); } }); form.onSubmit(function(){ var button_text = formObj.find('button[type="submit"]').text(); var formValues = form.getValues(); //to update Alexa Rank in form from domain toUpdateAlexaRank(formValues, form); //update form button text to button attribute formObj.find('button[type="submit"]').attr('data-button-text', button_text) //if create cookie true //set cookie on survey form submission if(readCookie('survey_form') != 1 && readCookie('survey_answer') != "" ){ createCookie('survey_form', 1, 0); }else { } }); form.changeButtonText = function(btnTxt) { if (btnTxt == undefined || btnTxt == "" ) { btnTxt = formObj.find('button[type="submit"]').data("button-text"); } formObj.find('button[type="submit"]').text(btnTxt).removeAttr("disabled"); } form.showCommonError = function(errorMsg) { if (errorMsg == undefined || errorMsg == "") { errorMsg = translateMarketoString("There is some technical error. Please try after some time or contact us at") + " <a class='C($color-blue)' href='mailto:support@vwo.com'>support@vwo.com</a>"; } formObj.find('.technical-error').remove(); formObj.append("<div class='technical-error C($color-red) Fz(12px) Trsp($Op) Trsdu(0.15s)'>" + errorMsg + "</p>"); } form.onSuccess(function(values, followUpUrl) { var require_survey_form = "1"; var dataLayer = window.dataLayer || []; dataLayer.push({'event': 'marketo-content-form-success'}); dataLayer.push({'event': 'download-theguide-success'}); dataLayer.push({ "event": "form-submit", "form_type" : "1131" }); submitDataInBigquery(formObj); update_btn_count_in_cache(formObj); //vwo form analysis var form_id = "#mktoForm_" + "1131"; var formInstance = $( form_id ); window.VWO = window.VWO || []; window.VWO.push(['nls.formAnalysis.markSuccess', formInstance, 1]); //if redirect url is set form.getFormElem().hide(); formObj.parent('.marketo-custom-form').find('.marketo_success_msg').removeAttr('style').css('display','block'); // if(require_survey_form && readCookie('survey_form') != 1 && readCookie('survey_answer') == '' ){ // $("#js_after_submit_survey_form").find('input[name="Email"]').val( $("input[type='email']", formObj).val() ); // formObj.parent('.marketo-custom-form').find('.marketo_success_msg').append( $("#js_after_submit_survey_form").css("display", "block") ); // } //On success, hide js-form-header div HTML placed above form i.e form title or description formObj.parents('.js-form-wrap').find('.js-form-header').hide(); // Js timer for form (Product Demo webinar) modalFormOnSuccess(formObj); return false; }); function ajaxcallSetFormData( formObj ) { var formData = formObj.serialize(); $.ajax({ url: '/wp-json/action/set-submitted-data', type: 'POST', data: { formData : formData }, }); } function autoFillFormData(data, formObj) { // var data = {name: '', email: '', phone: ''}; var nameArr, firstNameField, lastNameField, emailField, phoneField ; var name = data.name; if( name !=''){ nameArr = name.split(" "); } firstNameField = formObj.find('input[name="FirstName"]'); lastNameField = formObj.find('input[name="LastName"]'); emailField = formObj.find('input[name="Email"]'); phoneField = formObj.find('input[name="Phone"]'); // update field value and hide field if( name !='' && typeof nameArr[0] != 'undefined'){ firstNameField.val(nameArr[0]); hideFieldHtml(firstNameField); } // update field value and hide field if( name !='' && typeof nameArr[1] != 'undefined'){ lastNameField.val(nameArr[1]); hideFieldHtml(lastNameField); } // update field value only if(data.email !='' ){ emailField.val(data.email); } // update field value and hide field if(data.phone != ''){ phoneField.val(data.phone); hideFieldHtml(phoneField); } $("body").delegate("form #Email", "change", function() { $(this).parents("form").children().removeClass("marketo_hide_field"); }); // if user modfified autofilled email then show all form fields that are in hidden state and autofilled /* DISABLE auto fill email focusout function emailField.focusout(function() { emailFieldValue = emailField.val(); if(data.email != '' && data.email != emailFieldValue) { emailField.parents('form').children().removeClass('marketo_hide_field'); } }); */ } // hide form field function hideFieldHtml(field){ var autofill_field_hide = ""; // hide field if it is equal to 1 if(autofill_field_hide){ field.parents('.mktoFormRow').addClass('marketo_hide_field'); } } function toUpdateAlexaRank(formValues, form){ // Get Email domain to fetch Alexa Rank if(formValues.Email != ""){ var emailAddress = formValues.Email; var emailDomain = emailAddress.substring(emailAddress.lastIndexOf("@") +1); var siteRank = ajaxGetAlexaRankFromDomain(emailDomain); form.setValues({ "Alexa_Global_Rank__c": siteRank}); } } function submitDataInBigquery( formObj ) { var formData = formObj.serializeArray(); formData.push({ name: 'form_type', value: 'page' }); formData.push({ name: 'security', value: WP.NONCE }); $.ajax({ url: '/wp-json/action/content-form', type: 'POST', data: formData, beforeSend: function(xhr) { xhr.setRequestHeader('X-WP-Nonce', WP.NONCE); } }); } }); function modalFormOnSuccess(formObj){ var requestQuoteformParent = formObj.parents('.js-modal-box'); if(requestQuoteformParent.length > 0){ requestQuoteformParent.find('.contact_heading').hide(); } var modalFormWrap = formObj.parents('.js-flex-modal'); if(modalFormWrap.length > 0){ modalFormWrap.find('.js-modal-header h3').hide(); modalFormWrap.find('.explore-btn-wrap').css('display','flex'); } } function marketo_gdpr_consent(formObj) { return; formObj.find('#implicitOptIn').parents('.mktoFormRow').css('display','none'); formObj.find('#implicitOptIn').prop('checked', true); } function update_btn_count_in_cache(formObj){ if (formObj.parent('.marketo-custom-form').hasClass('webinar_form')) { $.ajax({ type: 'POST', dataType: 'json', url: siteVar.ajaxUrl, data: { action: 'webinar_form_counter', id: siteVar.postId }, success: function(response) { if(response.status == 'success'){ // console.log(response.data.current); } } }); } } function ajaxGetAlexaRankFromDomain(siteDomain){ var siteRank = false; $.ajax({ type: 'POST', dataType: 'json', async: false, url: siteVar.mainsiteAjaxUrl, data: { action: 'get_alexa_rank', domain: siteDomain }, success: function(response) { if(response.status == 'success'){ siteRank = response['data']['@attributes']['TEXT']; } } }); return siteRank; } function createCookie(name,value,days) { if (days) { var date = new Date(); date.setTime(date.getTime()+(days*24*60*60*1000)); var expires = "; expires="+date.toGMTString(); } else var expires = ""; document.cookie = name+"="+value+expires+"; path=/"; } function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return ''; } //timestamp converter marketoTimeConverter = function (UNIX_timestamp) { if( getLengthOfNumber(UNIX_timestamp) <= 10 ){ UNIX_timestamp = UNIX_timestamp * 1000 } var a = new Date(UNIX_timestamp); var year = a.getFullYear(); var month = a.getMonth()+1; var date = a.getDate(); var hour = a.getHours(); var min = a.getMinutes(); var sec = a.getSeconds(); var time = year + '-' + month + '-' + date + 'T' + hour + ':' + min + ':' + sec + "z"; return time; } getLengthOfNumber = function(number){ return number.toString().length; } MktoForms2.whenRendered(function (form) { if( typeof vwoVisitor != 'undefined' ) { vwoVisitor.AddEvent("vpSessionLoaded", function(e) { var implicitOptIn = ""; form.vals({ Email: vwoVisitor.data.email}); form.vals({ FirstName: vwoVisitor.data.fn}); form.vals({ LastName: vwoVisitor.data.ln}); form.vals({ Phone: vwoVisitor.data.phone}); form.vals({ Company: vwoVisitor.data.c}); form.vals({ MktoPersonNotes: vwoVisitor.data.message}); if (vwoVisitor.data.consent) { var getConsent = vwoVisitor.data.consent; if (getConsent.toLowerCase() === "yes") { var implicitOptIn = "yes"; } else if (getConsent.toLowerCase() === "no") { var implicitOptIn = "no"; } } form.vals({ implicitOptIn: implicitOptIn}); }); } }); }); </script> </div> </div> </div> </section> <section class="cta-blue-section Bgc(--color-purple-1)"> <div class="container Py(90px)--md Py(70px)"> <div class="W(8/12)--sm Mx(a) Ta(c) C(--color-white)"> <h2 class="Mt(0) Fz($font-size-36) Fw(800) Lh($line-height-big-headings) Mb(40px) Mb(55px)--md ">Deliver great experiences. Grow faster, starting today.</h2> <div class="Ta(c) D(f) Jc(c) Fld(r)--sm Fld(c) Gp(20px) "> <button type="button" data-modal="modal-free-trial" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large C(--color-white) Miw(200px) button--line button--line-white Tt(n)"> Start Free Trial </button> <a href="https://vwo.com/free-trial/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large C(--color-white) button--line button--line-white Tt(n)">Start Free Trial</a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) ">Request Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large ">Request Demo</a> </div> </div> </div> </section> </div> <div class="atomic-common-style"> <footer class="Bgc(#f8f9fd) C($color-blue-dark-1) Ff($new-font-family) Fz($base-font-size) Lh($line-height-default) Lts(0.6px)"> <div class="Maw(1200px) M(a) Px(16px) Pt(100px) Pb(50px) Lts(0)"> <h2 class="Hidden">Footer Navigation</h2> <div class="D(f)--md D(n)--print Bdbw(1px)--md Bdbw(0) Bdbs(s) Bdbc(#d8d8d8) Pb(40px)--md Mb(40px)--md"> <div class="W(20%)--md Fxs(0) Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-26)--md Fz($font-size-14)">Popular <br class="D(b)--md D(n)">In-depth <br class="D(b)--md D(n)"> Guides</h3> </div> <div class="W(80%)--md D(f)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fz($font-size-13)"> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">A/B Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/cart-abandonment/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Cart Abandonment</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/conversion-rate-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Conversion Rate Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-data-platform-guide/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Data Platform</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-engagement/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Engagement</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-experience-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Experience Optimization</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-retention/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Retention</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/server-side-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Management</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/feature-rollout/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Rollout</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/grow-website-traffic/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Grow Website Traffic</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/landing-page-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Landing Page Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/mobile-app-ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Mobile App A/B Testing</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/multivariate-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Multivariate Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/push-notifications/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Push Notifications</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a 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Py(14px)--coarse">Web Form Analytics</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-heatmap/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Heatmaps</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-personalization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Personalization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-redesign/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Redesign</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-surveys/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Surveys</a></li> </ul> </div> </div> </div> <div class="D(f)--md D(n)--print Mb(30px)--md Mb(70px)"> <div class="W(20%)--md Fxs(0) Mb(40px) Mb(0)--md Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-14)">Products</h3> <ul class="D(b)--md D(f) Flw(w) List(n) Mt(10px) Mb(0) P(0) Fz($font-size-13)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a 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T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="js-vwo-form-validate-and-submit submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="https://vwo.com/server-side-testing" name="ads_url" /> <input type="hidden" value="1744355417" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="https://vwo.com/server-side-testing" name="ads_url" /> <input type="hidden" value="1744355417" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(70px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="Scale(0.87)--md Mt(-40px)--md Mb(-15px)--md W(100%) Mah(350px) Mah(430px)--md Mih(350px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(20px) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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