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href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/ads-create-tool/">Using the Ads Create Tool for Mobile App Install Ads</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/app-dashboard/">Using the App Dashboard for Mobile App Install Ads</a></li></ul></li><li><h5>Tools To Get You Started</h5><ul><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/apps/">App Dashboard</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/ads-create/">Ads Create Flow</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/power-editor/">Power Editor</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/pmd/">Preferred Marketing Developers</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/ads-manager/">Ads Manager</a></li></ul></li><li><h5>Other Resources</h5><ul><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/best-practices/">Best Practices and Tips</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/resources/">Other Marketing Resources</a></li><li><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/promote/ads-api/">Ads API</a></li></ul></li></ul></div><div id="bodyText" class="bodyText"><div class="header"><div class="content"><h1>Mobile App Install Ads</h1><div class="breadcrumbs"><a href="/web/20130406032044/http://developers.facebook.com/docs/coreconcepts/">Core Concepts</a> &rsaquo; <a href="/web/20130406032044/http://developers.facebook.com/promote/">Promote Your App</a> &rsaquo; <a href="/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/">Mobile App Install Ads</a></div></div></div><div class="_604"><div style="width: 293px;left: 440px;top: -90px;position: relative;height: 0;"> For a free setup service, call <br/> <b>1-800-694-2600 or <a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/business/ads_apps/contactus?&Referral_Source__c=dev_site_cta">request a callback</a>.</b> <br/> <a href="/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/numbers/">Outside the U.S?</a> </div> <div style="float: right; margin: 0px 70px 0"><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676662/62/172826029535974-/Jackthreads_iphone%20flow.png" width="350"></div> <h2>Mobile app install ads are an effective way to grow your mobile app</h2> <div style="line-height:22px"> <p><strong>Reach the right people at scale</strong> where they are most engaged, in news feed</p> <p><strong>Drive installs to your mobile app</strong> with just a click to the App Store and Google Play</p> <h2>Have an app registered with Facebook? <br/></h2> <p><a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/campaign/landing.php?placement=dev_cta1&campaign_id=282184128580929&url=https://www.facebook.com/ads/create" class="uiButton uiButtonSpecial uiButtonLarge"><span class="uiButtonText">Create an ad</span></a></p> </div> <hr style="clear:both"/> <h1><font color="3B5998">Basic steps</font></h1> <span id="u_0_i"></span> <div class="_600 _601" title="Register your app with Facebook" id="u_0_j"><h2><span class="_60a">1</span> Register your app with Facebook</h2><p><p>Create an app on Facebook</p> </p></div><p>To use mobile app install ads, you'll need to create an application on Facebook. Note that this does not mean you have to implement Facebook Login or integrate your app with Facebook at this time; you need an app on Facebook to get an app ID. If you already have one, you can skip this step. If you do not, you can create one by visiting the <a href="/web/20130406032044/http://developers.facebook.com/apps">App Dashboard</a> and clicking "Create New App." You'll be prompted to fill in a name for your app, and a unique namespace.</p> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676672/645/366514123432930-/createnewapp.png"/></p> <div class="_600 _601" title="Add information about your app" id="u_0_k"><h2><span class="_60a">2</span> Add information about your app</h2><p><p>Use the App Dashboard to add details and images</p> </p></div><h3>App Basics Page</h3> <p>Next, add information about your app on the 'Basic' section of the App Settings page. Specifically, you will need to complete the 'Basic Info', 'Native iOS App', and 'Native Android App' section (depending on your native app).</p> <p>Most of the information in the top section ('Basic Info') should complete automatically. You do not need to specify an app domain or a hosting URL for mobile app install ads. Make sure you are not in 'Sandbox' mode.</p> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-prn1/676617/956/543033585710577-/basicpage1.png" width="700"/></p> <p>If you have an iOS app, you'll need to complete the following fields in 'Native iOS App' Section:</p> <ul> <li>App Store ID: this can be found in the URL for your app in the App Store, e.g.: <code>https://itunes.apple.com/us/app/my-great-app/APP_STORE_ID</code>. </li> <li>The other fields are not required for mobile app install ads.</li> </ul> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676523/418/533124516716584-/iossettings.png" width="700"/></p> <p>If you have an Android app, you'll need to complete the following fields in 'Native Android App' Section:</p> <ul> <li>Package Name: You can find this in your <code>AndroidManifest.xml</code> file. The package name should be in the format <code>com.example.androidapp</code>. Alternatively, you can get it from your app's URL in Google Play, e.g.: <code>https://play.google.com/store/apps/details?id=PACKAGE_NAME</code>. </li> <li>Class Name: You can find the class name of the launch activity in your <code>AndroidManifest.xml</code> file. The class name should take the form <code>com.example.androidapp.MainActivity</code>, and should use the name of the activity that contains the tag <code><category android:name="android.intent.category.LAUNCHER"/></code>.</li> <li>The other fields are not required for mobile app install ads.</li> </ul> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676409/600/378959145520676-/AndroidBasicAll.png" width="700"/></p> <h3>App Details Page</h3> <p>Next, fill in information for your ad on the App Details page. You can navigate to this page from the sidebar on the App Settings page, or go directly there at https://developers.facebook.com/apps/YOUR_APP_ID/appdetails.</p> <p>You only need to complete the fields titled, 'Display Name' and 'Primary Icon (75X75)'. Note that you do not need to submit your app for App Center Listing in order to run a mobile app install ad.</p> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-prn1/676639/294/515110141834037-/correctdetailpage.png" width="700"/></p> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676471/664/205463796261824-/primary%20icon.png" width="700"/></p> <div class="_600 _601" title="Build and launch your ad" id="u_0_l"><h2><span class="_60a">3</span> Build and launch your ad</h2><p><p>Choose one of the simple tools and services to run your ad</p> </p></div><p><strong>Note: You must be an admin of the app you wish to advertise to build and run a mobile app install ad</strong></p> <div style="width:340px;float:left;padding-right:20px;clear:both;border-right:1px solid #ccc"> <h3>Ads Create Tool (Now Available)</h3> <p><strong>Our most popular ads tool is now available for mobile app install ads</strong>. The Ads Create tool also gives you access to all our other ads products. <a href="/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/ads-create-tool/">Learn how it works</a>.</p> <p><a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/campaign/landing.php?placement=dev_cta2&campaign_id=282184128580929&url=https://www.facebook.com/ads/create" class="uiButton uiButtonSpecial uiButtonLarge"><span class="uiButtonText">Get Started</span></a></p> </div> <div style="width:340px;float:right;padding-left:10px;"> <h3>App Dashboard</h3> <p>Use this simple tool if you have never run Facebook ads, or want to run tests before launching your campaign. <a href="/web/20130406032044/http://developers.facebook.com/docs/tutorials/mobile-app-ads/app-dashboard/">Learn how it works</a>.</p> <p><a href="https://web.archive.org/web/20130406032044/https://developers.facebook.com/apps" class="uiButton uiButtonConfirm uiButtonLarge"><span class="uiButtonText">Get Started</span></a></p> </div> <hr style="margin:0!important"/> <div style="width:340px;float:left;padding-right:20px;clear:both;border-right:1px solid #ccc"> <h3>Power Editor</h3> <p>This advanced tool offers enhanced targeting capabilities and is the best option for running a large number of campaigns. <a href="https://web.archive.org/web/20130406032044/http://new.livestream.com/facebookdevelopers/events/1864886/videos/11119360">Learn how it works</a>.</p> <p><a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/ads/manage/powereditor/" class="uiButton uiButtonConfirm uiButtonLarge"><span class="uiButtonText">Get Started</span></a></p> </div> <div style="width:340px;float:right;padding-left:20px"> <h3>Preferred Marketing Developers</h3> <p>PMDs are a community of best-in-class developers that can optimize and manage your campaigns if you do not have the resources to do so in-house.</p> <p><a href="https://web.archive.org/web/20130406032044/http://www.facebook-pmdcenter.com/" class="uiButton uiButtonConfirm uiButtonLarge"><span class="uiButtonText">Get Started</span></a></p> </div> <div class="notoggle"> </div> <hr style="clear:both"/> <p><br/></p> <h1><font color="3B5998">Advanced steps for mobile measurement</font></h1> <div class="_600 _601" title="Set up your app to measure mobile app install ads" id="u_0_m"><h2><span class="_60a">1</span> Set up your app to measure mobile app install ads</h2><p><p>Download the <a href="/web/20130406032044/http://developers.facebook.com/ios">Facebook SDK for iOS</a> or the <a href="/web/20130406032044/http://developers.facebook.com/android">Facebook SDK for Android</a> and include the install publishing code</p> </p></div><p>You need to integrate Facebook's latest SDK or work with a <a href="https://web.archive.org/web/20130406032044/https://developers.facebook.com/preferredmarketingdevelopers/mobile/measurement/">mobile measurement company</a> in order to get access to measurement and installs. You can leverage our tutorials to help you get started with Facebook's SDK for <a href="/web/20130406032044/http://developers.facebook.com/ios">iOS</a> and <a href="/web/20130406032044/http://developers.facebook.com/android">Android</a>. You don't need to implement Facebook Login to create or use mobile install ads. However, you will need to reference methods in the SDK to measure installs.</p> <p>After installing the SDK, include the following code to be executed when your app is in the foreground. This will allow the app to ping back the install event to Facebook when the user opens up the app for the first time, and again in the future if there is a network error. Our client code will stop sending installs once it acquires a success code from the server, and our back-end will only count the install a single time if it receives multiple hits for the same device:</p> <p>For the FB iOS SDK 3.0 or greater, add the following to your UIApplicationDelegate applicationDidBecomeActive selector:</p> <pre class="prettyprint"><code>[FBSettings publishInstall:YOUR_APP_ID]; </code></pre> <p>For the FB Android SDK 3.0, add the following to onResume() of each Activity in your app:</p> <pre class="prettyprint"><code>com.facebook.Settings.publishInstallAsync(context, YOUR_APP_ID); </code></pre> <p>You can confirm that your app is correctly configured in the <a href="/web/20130406032044/http://developers.facebook.com/apps">App Dashboard</a>, or go directly there at https://developers.facebook.com/apps/YOUR_APP_ID. You should see a field in the "Summary" section labeled "Last Mobile Install Reported," with a timestamp for the last time your app reported an install.</p> <p><img src="https://web.archive.org/web/20130406032044im_/http://dragon.ak.fbcdn.net/cfs-ak-ash3/676520/118/537006166321501-/Scrumptious%20Summary%20Mar5.png" width="600"/></p> <p>If you want your app to be integrated with Facebook, download our latest SDK, and get access to various other benefits in addition to mobile ad measurement. But if you are only interested in measurement for mobile app install ads, you can also connect with a <a href="https://web.archive.org/web/20130406032044/https://developers.facebook.com/preferredmarketingdevelopers/mobile/measurement/">mobile measurement company</a>, who can offer performance metrics for ads.</p> <div class="_600 _601" title="Exclude people who already have your app installed" id="u_0_n"><h2><span class="_60a">2</span> Exclude people who already have your app installed</h2><p><p>Make sure the right people see your ad</p> </p></div><p><strong>For Android</strong>, users that already have your app installed are automatically excluded as long as you provide us your app's package name in the app settings page.</p> <p><strong>For iOS</strong>, add an array key called URL types to your app's main .plist file, and give it a single array sub-item called URL Schemes. Then add a single item to URL Schemes with your app ID prefixed with "fb", e.g. "fb1234567".</p> <p><img src="https://web.archive.org/web/20130406032044im_/http://developers.facebook.com/attachment/iosappid2.png" class="centered border"/></p> <div class="notoggle"> </div> <hr style="clear:both"/> <p><br/></p> <h1><font color="3B5998">Best Practices and Video Resources</font></h1> <p><br/></p> <div class="_607" id="10100562878508753" title="Best Practices for Mobile App Install Ads"><object width="500" height="281"><param name="allowfullscreen" value="1"></param><param name="movie" value="https://www.facebook.com/v/10100562878508753"></param><embed src="https://web.archive.org/web/20130406032044oe_/https://www.facebook.com/v/10100562878508753" type="application/x-shockwave-flash" allowfullscreen="1" width="500" height="281" title="Best Practices for Mobile App Install Ads"></embed></object><a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/photo.php?v=10100562878508753"> View video in High Quality </a></div><ul> <li>Watch the short best practices video or <a href="https://web.archive.org/web/20130406032044/http://dragon.ak.fbcdn.net/cfs-ak-prn1/676642/930/109624409232947-/FB-Mobile-App-Install-Ads-Infographic.pdf" target="_blank" class="uiButton uiButtonConfirm uiButtonLarge" style="margin: 4px 0;"><span class="uiButtonText">Get the infographic</span></a></li> <li>The <strong><a href="https://web.archive.org/web/20130406032044/https://www.facebook.com/campaign/landing.php?campaign_id=282184128580929&placement=tutorial_video&url=https://www.facebook.com/photo.php?v=10151574598089838">Mobile App Install Ads Tutorial</a></strong> walks you through the app setup (including some advanced steps such as the SDK), and the simple buy flow on the app dashboard. </li> <li><strong><a href="https://web.archive.org/web/20130406032044/https://new.livestream.com/facebookdevelopers/events/1864886/videos/11119360">Getting Started with Power Editor</a></strong> shows you how to easily create large-scale campaigns</li> </ul> <p><br/> <br/> <br/></p> <p><style> .devsiteWiki .body ul {list-style-position: inside;} .devsiteWiki .body li {padding-bottom: 10px!important} </style></p> </div><div class="mtl pvm uiBoxWhite topborder"><div class="mbm lfloat"><fb:like href="http://developers.facebook.com/docs/tutorials/mobile-app-ads/" send="true" show_faces="false"></fb:like></div><div class="clear"><abbr title="Monday, April 1, 2013 at 10:18pm" data-utime="1364879883" class="timestamp">Updated on Monday</abbr></div></div></div><div class="clear"></div></div></div><div class="footer"><div class="content"><div class="copyright"><div class="mrl"><div class="fsm fwn fcg"><span> Facebook 漏 2013</span> 路 <a rel="dialog" href="/web/20130406032044/http://developers.facebook.com/ajax/intl/language_dialog.php?uri=http%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Ftutorials%2Fmobile-app-ads%2F" title="Use Facebook in another language." role="button">English (US)</a></div></div></div><div class="links"><a href="https://web.archive.org/web/20130406032044/http://www.facebook.com/FacebookDevelopers" accesskey="1" title="About">About</a><a href="https://web.archive.org/web/20130406032044/http://www.facebook.com/campaign/landing.php?placement=pf_dev&campaign_id=402047449186&extra_1=auto" accesskey="2" title="Advertising">Advertising</a><a href="https://web.archive.org/web/20130406032044/http://www.facebook.com/careers" accesskey="3" title="Careers">Careers</a><a href="https://web.archive.org/web/20130406032044/http://developers.facebook.com/policy" accesskey="4" title="Platform Policies">Platform Policies</a><a href="https://web.archive.org/web/20130406032044/http://www.facebook.com/policy.php" accesskey="5" title="Privacy Policy">Privacy Policy</a></div></div></div><div id="fb-root"></div><div id="fb-root"></div><script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', "UA-2499035-1"]);_gaq.push(['_setDomainName', 'developers.facebook.com']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script');ga.type = 'text/javascript';ga.async = true;ga.src = (('https:' == document.location.protocol) ? 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