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srcset="https://brwpgo.files.wordpress.com/2019/12/sw-700367.png?w=660 660w, https://brwpgo.files.wordpress.com/2019/12/sw-700367.png?w=960 960w, https://brwpgo.files.wordpress.com/2019/12/sw-700367.png?w=975 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> <header class="entry-header"> <div class="entry-header-text"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links"><a href="https://wordpress.com/pt-br/go/category/conteudo-e-blogs/" rel="category tag">Conteúdo e Blogs</a>, <a href="https://wordpress.com/pt-br/go/category/criacao-de-site/" rel="category tag">Criação De Site</a></span></div><h1 class="entry-title no-widows">Como criar um blog em seis passos (2025)</h1><span class="posted-on"><time class="entry-date published updated" datetime="2024-11-19T10:43:00-03:00">19 de novembro de 2024</time></span> </div> </header> <div class="entry-meta"> <span class="byline"> <span class="author-avatar"><img loading="lazy" alt='' src='https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=150&d=mysteryman&r=G' srcset='https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=150&d=mysteryman&r=G 1x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=225&d=mysteryman&r=G 1.5x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=300&d=mysteryman&r=G 2x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=450&d=mysteryman&r=G 3x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=600&d=mysteryman&r=G 4x' class='avatar avatar-150' height='150' width='150' loading='lazy' decoding='async' /></span><span class="author vcard"><a class="url fn n" href="https://wordpress.com/pt-br/go/author/ptwpcontentteam/">A equipe do WordPress.com</a></span></span><div class="post-tags"><svg class="go-tag-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M20 2.007h-7.087c-.53 0-1.04.21-1.414.586L2.592 11.5c-.78.78-.78 2.046 0 2.827l7.086 7.086c.78.78 2.046.78 2.827 0l8.906-8.906c.376-.374.587-.883.587-1.413V4.007c0-1.105-.895-2-2-2zM17.007 9c-1.105 0-2-.895-2-2s.895-2 2-2 2 .895 2 2-.895 2-2 2z"/></g></svg><span class="tags-links"><a href="https://wordpress.com/pt-br/go/tag/design/" rel="tag">Design</a></span></div> </div> </div> <div class="entry-content-wrapper"> <div class="entry-content"> <p>O ano de 2025 é o momento perfeito para começar algo novo e transformar seus planos em realidade. Que tal atrair novos clientes, compartilhar suas ideias com o mundo ou até mesmo transformar sua paixão em uma fonte de renda? <a href="https://wordpress.com/pt-br/create-blog/">Criar um blog agora</a> é o primeiro passo para alcançar esses objetivos e começar o ano com tudo!</p> <p>Com o WordPress.com, você tem acesso a uma plataforma fácil de usar, cheia de recursos para personalizar e levar seu blog ao próximo nível.</p> <p>Mesmo sem experiência técnica, você pode começar hoje. Neste guia, vou te mostrar como criar um blog gratuito em apenas seis passos simples.</p> <p>A jornada para compartilhar suas ideias com o mundo começa aqui. Está pronto para começar?</p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p><strong>Quer mais dicas? Receba notificações de novas publicações por e‑mail.</strong></p> <div class="wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions__use-newline wp-block-jetpack-subscriptions wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions__use-newline wp-block-jetpack-subscriptions"> <div class="wp-block-jetpack-subscriptions__container is-not-subscriber"> <form action="https://wordpress.com/email-subscriptions" method="post" accept-charset="utf-8" data-blog="163161552" data-post_access_level="everybody" data-subscriber_email="" id="subscribe-blog" > <div class="wp-block-jetpack-subscriptions__form-elements"> <p id="subscribe-email"> <label id="subscribe-field-label" for="subscribe-field" class="screen-reader-text" > Digite seu e-mail… </label> <input required="required" type="email" name="email" class="no-border-radius has-vivid-cyan-blue-border-color" style="font-size: 16px;padding: 15px 23px 15px 23px;border-color: vivid-cyan-blue;border-radius: 0px;border-width: 1px;" placeholder="Digite seu e-mail…" value="" id="subscribe-field" title="Preencha este campo." /> </p> <p id="subscribe-submit" > <input type="hidden" name="action" value="subscribe"/> <input type="hidden" name="blog_id" value="163161552"/> <input type="hidden" name="source" value="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/"/> <input type="hidden" name="sub-type" value="subscribe-block"/> <input type="hidden" name="app_source" value=""/> <input type="hidden" name="redirect_fragment" value="subscribe-blog"/> <input type="hidden" name="lang" value="pt-br"/> <input type="hidden" id="_wpnonce" name="_wpnonce" value="f8541fd83a" /><input type="hidden" name="_wp_http_referer" value="/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/" /><input type="hidden" name="post_id" value="92"/> <button type="submit" class="wp-block-button__link no-border-radius has-vivid-cyan-blue-border-color has-text-color has-white-color has-background has-vivid-cyan-blue-background-color" style="font-size: 16px;padding: 15px 23px 15px 23px;margin-top: 10px;border-color: vivid-cyan-blue;border-radius: 0px;border-width: 1px;" name="jetpack_subscriptions_widget" > Assinar </button> </p> </div> </form> </div> </div> <hr class="wp-block-separator has-alpha-channel-opacity" /> </div></div> <div class="wp-block-group toc"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p><strong>Neste artigo:</strong></p> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#1-escolha-um-assunto">1. Escolha um assunto</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#2-crie-uma-conta">2. Crie uma conta</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#3-escolha-o-seu-nome-de-dominio">3. Escolha o seu nome de domínio</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#4-personalize-o-design">4. Personalize o design</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#5-crie-conteudo-exclusivo">5. Crie conteúdo exclusivo</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#6-publique-e-compartilhe">6. Publique e compartilhe</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/#o-proximo-passo-para-o-sucesso-do-seu-blog">O próximo passo para o sucesso do seu blog</a></li> </ul> </div></div> <h2 class="wp-block-heading" id="1-escolha-um-assunto">1. Escolha um assunto</h2> <p>Qual será o foco do seu blog? Você tem algo único a compartilhar com o mundo? Escolher o tópico certo para o seu blog é o primeiro passo para criar conteúdo que atrai e engaja leitores</p> <p>Comece com um tema que seja sua paixão ou expertise. Isso tornará mais fácil atrair leitores interessados no que você tem a dizer. Por exemplo, blogs sobre fitness, receitas fáceis ou viagens econômicas são nichos populares.</p> <p>👉 Leia nosso <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/encontrando-sua-nicho-a-pedra-fundamental-do-seu-futuro-site/">guia sobre como escolher o tema certo para o blog</a> e descubra seu nicho ideal.</p> <h2 class="wp-block-heading" id="2-crie-uma-conta">2. Crie uma conta</h2> <p>Acesse <a href="https://wordpress.com/pt-br/">WordPress.com</a> e clique em <strong>Comece agora</strong>. Siga os passos para configurar sua conta e o novo blog. </p> <figure class="wp-block-image size-large is-resized"><img data-attachment-id="2259" data-permalink="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-blog-em-seis-passos/attachment/crie-conta/" data-orig-file="https://brwpgo.files.wordpress.com/2020/04/crie-conta.png" data-orig-size="848,900" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="crie-conta" data-image-description="" data-image-caption="" data-medium-file="https://brwpgo.files.wordpress.com/2020/04/crie-conta.png?w=283" data-large-file="https://brwpgo.files.wordpress.com/2020/04/crie-conta.png?w=848" width="848" height="900" loading="lazy" src="https://brwpgo.wordpress.com/wp-content/uploads/2020/04/crie-conta.png?w=848" alt="" class="wp-image-2259" style="width:303px;height:auto" /></figure> <h2 class="wp-block-heading" id="3-escolha-o-seu-nome-de-dominio">3. Escolha o seu nome de domínio</h2> <p>De acordo com o tópico que escolheu, selecione um nome de domínio que indique aos leitores qual o assunto do seu blog. Seu domínio é como o endereço da sua casa online. Pense em algo curto, claro e fácil de lembrar.</p> <p>Se você está apenas começando, pode optar por um domínio gratuito com WordPress.com no nome (exemplo.wordpress.com). Mas, se deseja um visual mais profissional, <a href="https://wordpress.com/pt-br/dominios/">registrar um domínio personalizado exclusivo</a> é o caminho ideal. Com qualquer <a href="https://wordpress.com/pt-br/pricing/">plano pago anual</a> <a href="https://wordpress.com/pt-br/pricing/">do WordPress.com</a>, você ganha um domínio personalizado gratuito por um ano.</p> <figure class="wp-block-image size-full"><img data-attachment-id="1782" data-permalink="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-site-de-uma-pagina/attachment/dominio-br/" data-orig-file="https://brwpgo.files.wordpress.com/2023/09/dominio-br.png" data-orig-size="1024,483" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="dominio-br" data-image-description="" data-image-caption="" data-medium-file="https://brwpgo.files.wordpress.com/2023/09/dominio-br.png?w=300" data-large-file="https://brwpgo.files.wordpress.com/2023/09/dominio-br.png?w=1024" width="1024" height="483" loading="lazy" src="https://brwpgo.wordpress.com/wp-content/uploads/2023/09/dominio-br.png" alt="" class="wp-image-1782" /></figure> <p>👉 Leia mais sobre domínios e <a href="https://wordpress.com/pt-br/go/dominios/como-escolher-um-dominio-para-o-seu-site/">como escolher o nome de domínio certo para seu site</a>.</p> <h2 class="wp-block-heading" id="4-personalize-o-design">4. Personalize o design</h2> <p>É hora de dar personalidade ao seu blog! Escolha um <u><a href="https://wordpress.com/pt-br/themes">tema do WordPress.com</a></u> que corresponda à imagem que você deseja passar com o seu blog. Quer algo moderno e elegante? Ou divertido e vibrante? Com ferramentas avançadas de edição por meio do Customizer e do Editor do Site, você pode alterar fontes e cores, atualizar cabeçalhos e rodapés e adicionar um logotipo. Não se preocupe se não ficar imediatamente satisfeito com o aspecto visual. Você sempre pode ajustá-lo mais tarde.</p> <figure class="wp-block-image size-full"><img data-attachment-id="1453" data-permalink="https://wordpress.com/pt-br/go/web-design/confira-5-dicas-de-web-design-da-equipe-de-design-do-wordpress-com/attachment/temas/" data-orig-file="https://brwpgo.files.wordpress.com/2024/03/temas.png" data-orig-size="1024,530" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="temas" data-image-description="" data-image-caption="" data-medium-file="https://brwpgo.files.wordpress.com/2024/03/temas.png?w=300" data-large-file="https://brwpgo.files.wordpress.com/2024/03/temas.png?w=1024" width="1024" height="530" loading="lazy" src="https://brwpgo.wordpress.com/wp-content/uploads/2024/03/temas.png" alt="" class="wp-image-1453" /></figure> <p>👉 Quer mais ideias? Consulte nosso <a href="https://wordpress.com/pt-br/go/web-design/como-escolher-o-melhor-tema-do-wordpress/">guia completo sobre como escolher o tema perfeito para o seu blog</a>.</p> <h2 class="wp-block-heading" id="5-crie-conteudo-exclusivo">5. Crie conteúdo exclusivo</h2> <p>Seu blog está pronto para brilhar! Comece a criar posts úteis e interessantes que captem a atenção dos seus leitores. Com o <a href="https://wordpress.com/pt-br/support/editor-do-wordpress/">Editor intuitivo do WordPress</a>, dar vida às suas ideias nunca foi tão fácil. Adicione imagens, vídeos e outros elementos de mídia para enriquecer seu conteúdo e destacar suas palavras.</p> <p>Quer contar uma história? Transforme suas ideias em posts visualmente envolventes que informam, inspiram e encantam ao mesmo tempo.</p> <p>Para criar o primeiro post do seu blog, acesse a tela<strong> Meus sites.</strong> Em <strong>Posts do Blog, </strong>clique em <strong>Adicionar </strong>e comece a escrever!</p> <p>👉 Precisa de ajuda para começar? Confira nosso <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/esboco-de-post-de-blog/">guia sobre como criar um esboço de post de blog</a>, com um modelo prático para organizar suas ideias e planejar seu conteúdo de maneira eficiente.</p> <h2 class="wp-block-heading" id="6-publique-e-compartilhe">6. Publique e compartilhe</h2> <p>Parabéns, seu primeiro post está no ar! Agora, é hora de divulgar. <a href="https://wordpress.com/pt-br/support/publicar-automaticamente-nas-redes-sociais/">Compartilhe o link</a> no Instagram, Facebook ou até no WhatsApp para alcançar amigos e novos leitores. Ao <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/com-que-frequencia-devo-publicar-encontre-o-seu-ritmo/">publicar e compartilhar estrategicamente</a>, você transforma seu blog em uma plataforma poderosa que atrai, engaja e mantém <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-criar-um-publico-de-seguidores-fieis-e-engajados/">uma audiência fiel</a>. </p> <h2 class="wp-block-heading" id="o-proximo-passo-para-o-sucesso-do-seu-blog">O próximo passo para o sucesso do seu blog</h2> <p>Agora que você concluiu os passos iniciais para criar o seu blog, está pronto para começar a compartilhar suas ideias com o mundo. Mas isso é apenas o começo. Criar um blog é como plantar uma semente – com os cuidados certos, ele pode crescer e florescer.</p> <p>Aqui estão algumas ideias para levar o seu blog ao próximo nível:</p> <ul class="wp-block-list"> <li><strong>Organize seu conteúdo com tags e categorias</strong>: Facilite a navegação no seu blog e ajude seus leitores a encontrar o que procuram. Use tags para marcar temas específicos e categorias para agrupar posts relacionados. Saiba mais sobre <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/escolha-categorias-do-blog-wordpress/">como organizar o conteúdo do seu blog</a>.</li> <li><strong>Publique regularmente</strong>: Crie um calendário de posts e mantenha seus leitores engajados com conteúdo consistente. Veja nosso guia sobre <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/com-que-frequencia-devo-publicar-encontre-o-seu-ritmo/">a importância de publicar regularmente</a>.</li> <li><strong>Conecte-se com sua audiência</strong>: Responda a comentários, interaja nas redes sociais e crie uma comunidade em torno do seu blog.</li> <li><strong>Monetize seu blog</strong>: Transforme sua paixão em renda com anúncios, marketing de afiliados ou produtos digitais. Saiba mais sobre <a href="https://wordpress.com/pt-br/go/marketing-digital/seis-formas-comprovadas-de-monetizar-um-blog/">como ganhar dinheiro com seu blog</a>.</li> <li><strong>Otimize para SEO</strong>: Melhore sua visibilidade nos motores de busca com palavras-chave estratégicas e práticas recomendadas de SEO. Leia nosso artigo sobre <a href="https://wordpress.com/pt-br/go/marketing-digital/seo-vale-a-pena-seis-dicas-para-maximizar-o-retorno-sobre-o-investimento-em-seo/">táticas de SEO para blogs</a>.</li> </ul> <p>Lembre-se: o crescimento de um blog exige paciência, consistência e criatividade. Continue aprendendo, experimentando e ajustando sua estratégia. Seu blog tem o potencial de alcançar e impactar pessoas ao redor do mundo.</p> <p>Com o WordPress.com, você tem tudo o que precisa para começar e crescer. Desde ferramentas intuitivas de edição e personalização até recursos avançados como SEO integrado, estatísticas detalhadas e suporte para monetização, nossa plataforma foi criada para ajudá-lo a transformar seu blog em um sucesso.</p> <p>Pronto para transformar suas ideias em um blog de sucesso? <a href="https://wordpress.com/start/pt-br">Comece agora no WordPress.com</a> e aproveite todas as ferramentas que você precisa para crescer.</p> <p>Talvez você também se interesse por <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-comecar-um-blog-de-sucesso/">Como começar um blog de sucesso que ganha links, tráfego e receita</a>.<br></p> </div> <div class="about-the-author"><h4><span>SOBRE O AUTOR</span></h4><div class="author-bio"><div class="author-avatar"><img loading="lazy" alt='' src='https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=150&d=mysteryman&r=G' srcset='https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=150&d=mysteryman&r=G 1x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=225&d=mysteryman&r=G 1.5x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=300&d=mysteryman&r=G 2x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=450&d=mysteryman&r=G 3x, https://0.gravatar.com/avatar/c91309b381246aa5dfa9d720ad2797f24eb1d1eaef1fe12a094615454eca5c49?s=600&d=mysteryman&r=G 4x' class='avatar avatar-150' height='150' width='150' loading='lazy' decoding='async' /></div><div class="author-details"><h4>A equipe do WordPress.com</h4><p class="author-description">Somos uma equipe de Happiness Engineers, desenvolvedores, editores e especialistas em WordPress. Nossa equipe seleciona e fornece pessoalmente os melhores recursos para ajudá-lo em qualquer estágio da sua jornada de criação de blogs ou sites. No WordPress.com, nossa missão é democratizar um site de cada vez. Crie um site ou blog gratuito facilmente no WordPress.com. Dezenas de designs e temas gratuitos, personalizáveis e compatíveis com dispositivos móveis. Hospedagem e suporte gratuitos.</p><p class="author-archive"><a class="link__more" href="https://wordpress.com/pt-br/go/author/ptwpcontentteam/">Mais em A equipe do WordPress.com</a></p></div></div></div> </div> <footer class="entry-footer"> <div class="go-cta__create"><h2 class="no-widows">Deixe nossos especialistas criarem seu site personalizado do WordPress.com.</h2><p class="text__cta no-widows">Não importa se você precisa de uma landing page, um site completo de eCommerce, uma instituição de ensino online ou um site informativo e interativo para seus negócios, nós podemos criar para você.</p><a class="button__cta" href="https://wordpress.com/pt-br/website-design-service/?ref=wpcomgo-footer-link">Comece agora</a></div> <div class="related-posts"> <h4><span>ARTIGOS RECOMENDADOS</span></h4> <div class="post-grid"> <article id="post-2417" class="post-2417 post type-post status-publish format-standard has-post-thumbnail hentry category-conteudo-e-blogs"> <a class="post-card" href="https://wordpress.com/pt-br/go/conteudo-e-blogs/melhores-plataformas-de-blog-2025/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2025/01/image-2.webp?w=1024" alt="As melhores plataformas para criar um blog em 2025" srcset="https://brwpgo.files.wordpress.com/2025/01/image-2.webp?w=660 660w, https://brwpgo.files.wordpress.com/2025/01/image-2.webp?w=960 960w, https://brwpgo.files.wordpress.com/2025/01/image-2.webp?w=1024 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links">Conteúdo e Blogs</span></div><h2 class="entry-title no-widows">As melhores plataformas para criar um blog em 2025</h2> </header> </a> </article> <article id="post-1298" class="post-1298 post type-post status-publish format-standard has-post-thumbnail hentry category-conteudo-e-blogs"> <a class="post-card" href="https://wordpress.com/pt-br/go/conteudo-e-blogs/reaproveitar-conteudo/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2023/04/repurpose-content-header.webp?w=1024" alt="Como reutilizar conteúdo e ter mais impacto com menos esforço" srcset="https://brwpgo.files.wordpress.com/2023/04/repurpose-content-header.webp?w=660 660w, https://brwpgo.files.wordpress.com/2023/04/repurpose-content-header.webp?w=960 960w, https://brwpgo.files.wordpress.com/2023/04/repurpose-content-header.webp?w=1024 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links">Conteúdo e Blogs</span></div><h2 class="entry-title no-widows">Como reutilizar conteúdo e ter mais impacto com menos esforço</h2> </header> </a> </article> <article id="post-1838" class="post-1838 post type-post status-publish format-standard has-post-thumbnail hentry category-conteudo-e-blogs"> <a class="post-card" href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-comecar-um-blog-de-sucesso/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2022/07/how-to-start-successful-blog-1.webp?w=1024" alt="Como começar um blog de sucesso que ganha links, tráfego e receita" srcset="https://brwpgo.files.wordpress.com/2022/07/how-to-start-successful-blog-1.webp?w=660 660w, https://brwpgo.files.wordpress.com/2022/07/how-to-start-successful-blog-1.webp?w=960 960w, https://brwpgo.files.wordpress.com/2022/07/how-to-start-successful-blog-1.webp?w=1024 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links">Conteúdo e Blogs</span></div><h2 class="entry-title no-widows">Como começar um blog de sucesso que ganha links, tráfego e receita</h2> </header> </a> </article> </div></div> </footer> </article> </main> <section class="wpcom-go-footer__subfooter"> <div class="section-content"> <div class="subfooter-cta-text"> <h2 class="subfooter-cta-bg-text"> Crie um portfólio. <span>Abra uma loja.</span> <span>Abra um negócio.</span> </h2> <h2> Você pode. 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Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = null; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); cb.addTracker( 'analytics', true, fireHubspot ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. 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