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`${scrollbarWidth}px`) } </script> <div id="SITE_CONTAINER"><div id="main_MF" class="main_MF"><div id="SCROLL_TO_TOP" class="Vd6aQZ ignore-focus SCROLL_TO_TOP" tabindex="-1" role="region" aria-label="top of page"><span class="mHZSwn">top of page</span></div><div id="site-root" class="site-root"><div id="masterPage" class="masterPage css-editing-scope"><div id="SITE_PAGES" class="JsJXaX SITE_PAGES"><div id="SITE_PAGES_TRANSITION_GROUP" class="AnQkDU"><div id="yivkr" class="P0dCOY yivkr"><div class="PJ4KCX wixui-page" data-testid="page-bg"></div><div><div data-testid="responsive-container-content" class="yivkr-container"><header id="comp-lvxtss5v" class="comp-lvxtss5v S6Dcte comp-lvxtss5v-container" slots="[object Object]"><section id="comp-lvxtss5v_r_comp-klgla9yc" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lvxtss5v_r_comp-klgla9yc-container comp-lvxtss5v_r_comp-klgla9yc xuzjBY wixui-header undefined" data-testid="section-container"><div id="bgLayers_comp-lvxtss5v_r_comp-klgla9yc" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lvxtss5v_r_comp-klgla9yc" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div id="comp-lvxtss5v_r_comp-knobxsy0" data-testid="imageX" class="lyNaha comp-lvxtss5v_r_comp-knobxsy0 wixui-image" data-motion-part="BG_LAYER"><a data-testid="linkElement" href="https://www.conversionrate.gr" target="_self" class="h1DYhE"><div class="QebvG3" data-motion-part="BG_MEDIA"><wow-image id="img-comp-lvxtss5v_r_comp-knobxsy0" data-is-responsive="true" data-image-info="{"containerId":"comp-lvxtss5v_r_comp-knobxsy0","alignType":"center","parallaxSpeed":1.5,"sourceSets":[{"crop":{"x":13,"y":0,"width":575,"height":596,"svgId":"","flip":"none"},"displayMode":"fill","scrollEffect":"none","mediaQuery":"(min-width: 320px) and (max-width: 1000px)"}],"imageData":{"uri":"c837a6_d64aeecdaf6e4506b959bb2d0791404c~mv2.png","width":601,"height":596,"alt":"Homepage","focalPoint":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><source media="(min-width: 320px) and (max-width: 1000px)" srcSet="https://static.wixstatic.com/media/c837a6_d64aeecdaf6e4506b959bb2d0791404c~mv2.png/v1/crop/x_13,y_0,w_575,h_596/fill/w_58,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c837a6_d64aeecdaf6e4506b959bb2d0791404c~mv2.png"/><img fetchpriority="high" src="https://static.wixstatic.com/media/c837a6_d64aeecdaf6e4506b959bb2d0791404c~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/c837a6_d64aeecdaf6e4506b959bb2d0791404c~mv2.png" alt="Homepage" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></a></div><div id="comp-lvxtss5v_r_comp-kltgaoxh" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss5v_r_comp-kltgaoxh wixui-rich-text" data-testid="richTextElement"><h5 class="font_5 wixui-rich-text__text"><a href="https://www.conversionrate.gr" target="_self" class="wixui-rich-text__text"><span style="color:rgb(24, 24, 24);" class="wixui-rich-text__text">CONVERSION RATE</span></a></h5></div><button id="comp-lvxtss5v_r_comp-kp54psou" class="comp-lvxtss5v_r_comp-kp54psou wixui-vector-image"><div data-testid="svgRoot-comp-lvxtss5v_r_comp-kp54psou" class="AKxYR5 VZYmYf dX12nb comp-lvxtss5v_r_comp-kp54psou"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0 0 143.52 143.52" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 143.52 143.52" height="144" width="144" data-type="color" role="img" aria-label="Open site navigation"><defs><style>#comp-lvxtss5v_r_comp-kp54psou svg [data-color="1"] {fill: #BDBDBD;} #comp-lvxtss5v_r_comp-kp54psou svg [data-color="2"] {fill: #D13242;}</style></defs> <g fill-rule="evenodd"> <path fill="#BDBDBD" d="M33.12 16.56c0 9.146-7.414 16.56-16.56 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16.56z" data-color="1"/> <path fill="#BDBDBD" d="M33.12 126.96c0 9.146-7.414 16.56-16.56 16.56-9.146 0-16.56-7.414-16.56-16.56 0-9.146 7.414-16.56 16.56-16.56 9.146 0 16.56 7.414 16.56 16.56z" data-color="1"/> <path fill="#BDBDBD" d="M88.32 126.96c0 9.146-7.414 16.56-16.56 16.56-9.146 0-16.56-7.414-16.56-16.56 0-9.146 7.414-16.56 16.56-16.56 9.146 0 16.56 7.414 16.56 16.56z" data-color="1"/> <path fill="#BDBDBD" d="M143.52 126.96c0 9.146-7.414 16.56-16.56 16.56-9.146 0-16.56-7.414-16.56-16.56 0-9.146 7.414-16.56 16.56-16.56 9.146 0 16.56 7.414 16.56 16.56z" data-color="1"/> </g> </svg> </div></button><div class="comp-lvxtss5v_r_comp-klf2bvm8 UHSxqn" id="comp-lvxtss5v_r_comp-klf2bvm8" aria-disabled="false"><a data-testid="linkElement" href="https://www.conversionrate.gr/contact-us" target="_self" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label">GET STARTED ></span></a></div></section></header><main id="PAGE_SECTIONSyivkr" class="PAGE_SECTIONSyivkr c1rIl3" data-main-content-parent="true"><section id="comp-lvxtss5z" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lvxtss5z wixui-section" data-testid="section-container"><div id="bgLayers_comp-lvxtss5z" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lvxtss5z" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div data-testid="responsive-container-content" class="comp-lvxtss5z-container"><div id="comp-lvxtss615" role="" class="rM7ckN YJEKQk comp-lvxtss615 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lvxtss615-container"><div id="comp-lvxtss635" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss635 wixui-rich-text" data-testid="richTextElement"><h1 class="font_6 wixui-rich-text__text">CASE STUDY</h1></div><div id="comp-lvxtss6c1" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss6c1 wixui-rich-text" data-testid="richTextElement"><p class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">SHOE RETAILER PDP</span></p></div></div></div></div></section><section id="comp-lvxtss6e3" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lvxtss6e3-container comp-lvxtss6e3 wixui-section undefined" data-testid="section-container"><div id="bgLayers_comp-lvxtss6e3" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lvxtss6e3" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div id="comp-lvxtss6i" class="M7AL1H comp-lvxtss6i-container comp-lvxtss6i wixui-video-box" data-audio="off" data-no-audio="" data-playing="" data-animate-poster="none" data-has-alpha="true"><div class="K0b3At TFzbYK" tabindex="0" role="button" aria-label=" Αναπαραγωγή βίντεο" aria-pressed="true"><div id="bgLayers_comp-lvxtss6i" data-hook="bgLayers" 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data-testid="richTextElement"><p class="font_8 wixui-rich-text__text" style="text-align:justify;"><span style="font-family:poppins-semibold,poppins,sans-serif;" class="wixui-rich-text__text">User Recordings' Analysis:</span></p> <p class="font_8 wixui-rich-text__text" style="text-align:justify;"><span style="font-style:italic;" class="wixui-rich-text__text">We noticed quite a few visitors having problem with the configuration of the product. Visitors were selecting a variable color, a new page would reload, and people were confused as the color variables would change positions. Moreover, in many cases, there was no size availability for the new color selection. </span></p> <p class="font_8 wixui-rich-text__text" style="text-align:justify;"><span style="font-style:italic;" class="wixui-rich-text__text"><span style="font-weight:normal;" class="wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></span></span></p> <p class="font_8 wixui-rich-text__text" style="text-align:justify;"><span style="font-family:poppins-semibold,poppins,sans-serif;" class="wixui-rich-text__text">Hypothesis</span></p> <p class="font_8 wixui-rich-text__text" style="text-align:justify;"><span style="font-style:italic;" class="wixui-rich-text__text">If we introduce a new PDP design by removing the first step of the configuration (ie the color selection) and make the color selection available, under the CTA, we will address the users' problems on our observations, and we will increase the 'Add to Cart' event,  the 'Cart-to'Buy' Rate and, potentially the overall Conversion Rate.</span></p> <p class="font_8 wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></p> <p class="font_8 wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></p> <p class="font_8 wixui-rich-text__text"><span style="font-family:poppins-semibold,poppins,sans-serif;" class="wixui-rich-text__text">Goals</span></p> <ul class="font_8 wixui-rich-text__text"> <li class="wixui-rich-text__text"> <p class="font_8 wixui-rich-text__text">Psychological Principle - Friction Removal and increasing clarity</p> </li> <li class="wixui-rich-text__text"> <p class="font_8 wixui-rich-text__text">Primary Goal - Increase ATC rate</p> </li> </ul> <p class="font_8 wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></p></div></div><div id="comp-lvxtss7b2" role="" class="rM7ckN YJEKQk comp-lvxtss7b2-container comp-lvxtss7b2 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lvxtss7c4" data-testid="imageX" class="lyNaha comp-lvxtss7c4 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-lvxtss7c4" data-is-responsive="true" data-image-info="{"containerId":"comp-lvxtss7c4","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"c837a6_a2c8498100994cda90d22a66214d04db~mv2.png","width":370,"height":384,"alt":"Conversion Rate GR","focalPoint":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/c837a6_a2c8498100994cda90d22a66214d04db~mv2.png/v1/fill/w_93,h_96,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/c837a6_a2c8498100994cda90d22a66214d04db~mv2.png" alt="Conversion Rate GR" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><div id="comp-lvxtss7d9" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss7d9 wixui-rich-text" data-testid="richTextElement"><h2 class="font_3 wixui-rich-text__text"><span style="font-family:poppins-semibold,poppins,sans-serif;" class="wixui-rich-text__text">02</span><br class="wixui-rich-text__text"> THE VARIANTS</h2></div><div id="comp-lvxtss7f7" class="comp-lvxtss7f7 aVng1S wixui-horizontal-line"></div><div id="comp-lvxtss7h2" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss7h2 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The 'Original Case'</p></div><div id="comp-lvxudx2i" data-testid="imageX" class="lyNaha comp-lvxudx2i wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-lvxudx2i" data-is-responsive="true" data-image-info="{"containerId":"comp-lvxudx2i","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"4fd6a7_e7d11fc6d0374d8596d3558302d787a2~mv2.jpg","width":2513,"height":1560,"alt":"","name":"original-version-1.jpg","focalPoint":null},"hasAnimation":false,"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/4fd6a7_e7d11fc6d0374d8596d3558302d787a2~mv2.jpg/v1/fill/w_147,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/original-version-1.jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><div id="comp-lvxue6f2" data-testid="imageX" class="lyNaha comp-lvxue6f2 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-lvxue6f2" data-is-responsive="true" data-image-info="{"containerId":"comp-lvxue6f2","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"4fd6a7_c85c82f5638a4afbb77c3f6629a9d77d~mv2.jpg","width":2503,"height":1542,"alt":"","name":"variant-version-1.jpg","focalPoint":null},"hasAnimation":false,"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/4fd6a7_c85c82f5638a4afbb77c3f6629a9d77d~mv2.jpg/v1/fill/w_147,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/variant-version-1.jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><div id="comp-lvxugbl4" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxugbl4 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The 'Variant Case' with the change in the Color selection</p></div></div><div id="comp-lvxtss7i5" role="" class="rM7ckN YJEKQk comp-lvxtss7i5-container comp-lvxtss7i5 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lvxtss7j7" data-testid="imageX" class="lyNaha comp-lvxtss7j7 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-lvxtss7j7" data-is-responsive="true" data-image-info="{"containerId":"comp-lvxtss7j7","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"c837a6_a2c8498100994cda90d22a66214d04db~mv2.png","width":370,"height":384,"alt":"Conversion Rate GR","focalPoint":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/c837a6_a2c8498100994cda90d22a66214d04db~mv2.png/v1/fill/w_93,h_96,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/c837a6_a2c8498100994cda90d22a66214d04db~mv2.png" alt="Conversion Rate GR" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><div id="comp-lvxtss7k9" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss7k9 wixui-rich-text" data-testid="richTextElement"><h2 class="font_3 wixui-rich-text__text"><span style="font-family:poppins-semibold,poppins,sans-serif;" class="wixui-rich-text__text">03</span><br class="wixui-rich-text__text"> The Results</h2></div><div id="comp-lvxtss7m5" class="comp-lvxtss7m5 aVng1S wixui-horizontal-line"></div><div id="comp-lvxtss7n2" class="HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-lvxtss7n2 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The Hypothesis was successful with the following results:</p> <p class="font_8 wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></p> <ul class="font_8 wixui-rich-text__text"> <li class="wixui-rich-text__text"> <p class="font_8 wixui-rich-text__text"><span class="color_29 wixui-rich-text__text">9,33% </span><span class="color_15 wixui-rich-text__text">Increase in 'Add to Cart' events</span></p> </li> <li class="wixui-rich-text__text"> <p class="font_8 wixui-rich-text__text"><span class="color_29 wixui-rich-text__text">7,68%</span> Increase in 'Cart-to'Buy' Rate</p> </li> <li class="wixui-rich-text__text"> <p class="font_8 wixui-rich-text__text"><span class="color_29 wixui-rich-text__text">4,24% </span><span class="color_15 wixui-rich-text__text">Increase in Conversion Rate</span></p> </li> </ul> <p class="font_8 wixui-rich-text__text"><span class="wixGuard wixui-rich-text__text"></span></p> <p class="font_8 wixui-rich-text__text"><span style="font-weight:normal;" class="wixui-rich-text__text">Statistical Significance reached </span>95<span class="color_29 wixui-rich-text__text">%.</span></p></div></div></div><div class="comp-lvxtss7o7 UHSxqn" id="comp-lvxtss7o7" aria-disabled="false"><a data-testid="linkElement" href="https://www.conversionrate.gr/contact-us" target="_self" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label">CONTACT US 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