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} </script><div id="sidebar_subscribe" class="col-md-4"><div id="subscribe_form"><div class="sidebar_title hidden-sm hidden-xs">Subscribe to <em>MediaDailyNews</em></div><form name='subform' id='subform' method="post" action="" onsubmit="ga('send', 'event', 'article', 'submit', 'subscribeform', 1);" novalidate><div style='display:none'><input type="hidden" name="csrfmiddlewaretoken" value="ylhbx7CGHSNJhYoZtYAaKtQ3DwJL0sE2lneiNvabZA6bu0WDBgNklMvWJIKe68sS"></div><div class="subscribe_email"><label name='inField' for="id_subform-email"></label><input type="text" name="subform-email" placeholder="enter your email address" required id="id_subform-email"></div><input type="hidden" name="subform-newsletter" value="1" id="id_subform-newsletter"><input type="submit" name="subform" value="Subscribe" id="subscribe" class="g-recaptcha" data-sitekey="6LeoKwAVAAAAAIS1cO_B0MKCBi00R_XKh1m1uVl0" data-callback='onSubmit' onclick="this.style.visibility='hidden';" ondblclick="this.style.visibility='hidden';" /></form></div></div></div><div class="row" ><div class="col-md-8"><div id="article_headline" class="col-md-11"><h1 id="title">Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local Markets</h1></div><div id="article_body"><div id="article_body_main" class="col-md-11 article-waypoint" data-title="Judge Blocks Texas Restrictions On Targeted Ads To Teens 02/10/2025" data-url="/publications/article/403252/judge-blocks-texas-restrictions-on-targeted-ads-to.html" data-start="None" data-index="0"><ul id="mcs"><li id="meta-in"> by <a onclick="ga('send', 'event', 'article', 'click', 'author', 1);" rel="author" href="/publications/author/2023/laurie-sullivan/">Laurie Sullivan</a>  <a href="https://www.twitter.com/lauriesullivan">@lauriesullivan</a>, January 30, 2025 </li></ul><div><p><img class="img-responsive" src="https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2025/01/30/screenshot-2025-01-30-at-20345-pm_pKBJTUK.png" /></p><p>Google took a new approach to this year's Super Bowl ad by putting the spotlight on 50 small business owners across the U.S., one in every state.</p><p>The company also launched a <a href="https://workspace.google.com/ai/customers/" target="_blank">website</a> to highlight all. But the most interesting part of the campaign is that each spot will run in each business owner’s respective market</p><p>During the Super Bowl, the Google Workspace campaign -- 50 Stories, 50 States -- will feature different small business owners sharing their stories. Each are targeted in specific regions across the U.S. They highlight how Gemini in Workspace helps them transform their business.</p><p>Vidhya Srinivasan, vice president and general manager of ads at Google, seemed to expand on the theme of the campaign before it was announced at the recent IAB ALM conference in Palm Desert, California.</p><div class="ads_inline_640"><p>advertisement</p><div id="dynamicad_402941_15" ><script> dynamicAd('big_unit'); function dynamicAd(position) { /* this rndId has to be used just like this in the Smart+ call or that ad call blows up :shrug: */ var rndId = parseInt(Math.random() * 1000000).toString(); var smartDiv = document.createElement("div"); smartDiv.id = rndId; var smartTag = document.createElement("script"); $(smartTag).text("sas.call('std', {siteId:100806,pageId:669606,formatId:47606,tagId:" + rndId + "});"); smartDiv.appendChild(smartTag); $('#dynamicad_402941_15').append(smartDiv); } </script></div><p>advertisement</p></div><p>At IAB ALM, Srinivasan highlighted Google's position in a variety of technologies from AI to quantum computing in her presentation, and how computing speeds will support a variety of services from advertising to research for all types of businesses, even small and medium-sized ones. </p><p>The fifty 30-second TV spots will air in each business owner’s respective market during the Super Bowl on February 9. </p><p>Google will launch a dedicated website on January 30 to spotlight all 50 small-business owners and their respective local ads.</p><p>What makes this campaign so unusual is that Google found a company in Wyoming where most of the people are not tech-savvy to showcase how a wildlife guide service uses its AI products.</p><p>Each ad about a specific small business will run in its own local market. For example, folks from Hawaii to Texas to New Jersey and Wyoming will learn about a local small business in their own state during this year’s big game.</p><p>The campaign demonstrates the real-world impact of artificial intelligence (AI) on everyday businesses. By showcasing the successes of small businesses and customers leveraging AI, Google aims to empower this crucial sector of the economy and drive innovation across the country.</p><p>Small businesses are the backbone of the U.S. economy, as well as Google’s business. More than<b></b>33 million <a href="https://www.uschamber.com/small-business/small-business-data-center" target="_blank">businesses</a> in the U.S. are small businesses as of 2023, and many are increasingly using AI. Nearly 80% of them <a href="https://www.jpmorgan.com/about-us/corporate-news/2025/2025-business-leaders-outlook" target="_blank">have</a> adopted or have it on their radar to do so.</p><p>Some 91% of those who actively use AI <a href="https://www.uschamber.com/technology/artificial-intelligence/the-impact-of-technology-on-u-s-small-business" target="_blank">believe</a> it will help their business grow.</p><p>A blog <a href="https://blog.google/products/workspace/50-states-50-stories-small-business-ads/">post</a> provides more information on the campaign.</p><p><iframe src="https://www.youtube.com/embed/POaT7xs3gWg?si=y8oVRrJDgbc7LYqz" width="560" height="315" frameborder="0"></iframe></p></div></div><div id="widget_main" class="col-md-12 widget-waypoint" style="min-height:42px;" data-id="402941"><div class="widget affix" id="widget-402941"><nav class="widget_group"><ul class="widget_tools"><li class="facebook"><a href="#" title="Share on Facebook" onClick="return fbs_click('https://www.mediapost.com/publications/article/402941/google-super-bowl-ad-spotlights-50-small-businesse.html', 'Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local Markets', '402941', '0')"><span class="icon"></span></a></li><li class="linkedin"><a href="#" title="Share on LinkedIn" onClick="return lis_click('https://www.mediapost.com/publications/article/402941/google-super-bowl-ad-spotlights-50-small-businesse.html', 'Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local Markets', '402941', '0')"><span class="icon"></span></a></li></ul></nav></div></div></div><div class="modal fade" id="article_util_modal" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true" data-backdrop="static" data-keyboard="false"><div class="modal-dialog"><div class="modal-content"></div></div></div><div id="tags" class="col-md-11"><a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/ad-campaign/">ad campaign</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/advertising/">advertising</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/artificial-intelligence/">artificial intelligence</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/iab/">iab</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/local-media/">local media</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/search/">search</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/small-business/">small business</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/super-bowl/">super bowl</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/television/">television</a>, <a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/web-sites/">web sites</a></div><div id="comments-container-402941" class="col-md-11"><div style="col-md-11"><button class="leave-comment" id="leave-comment-402941">Comment</button><div class="loader"><center> Next story loading <img class="loading-image" src="https://s3.amazonaws.com/static.mediapost.com/publications/images/ajax-loader.gif" alt="loading.."></center></div></div><div id="comments-main-402941"><div id="comment-form-402941" style="margin-top:5px;"></div></div></div></div><div class="col-md-4 sidebar"><div class="rule"></div><div class="sidebar_group hidden-sm hidden-xs"><style type="text/css"> .outer_box { border: 1px solid #DFE0E0; 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