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href="/en/">Start</a></div><div class="sc-65bb945d-1 dcrNxV"><a href="/en/blog/">Blog</a></div><div class="sc-65bb945d-1 dcrNxV"><a href="/en/blog/how-to-pitch-story-journalists/">How to Pitch Your PR Story to Journalists Like a Pro</a></div></div><article><header class="sc-e661a1a4-1 huvRMK"><h1>How to Pitch Your PR Story to Journalists Like a Pro</h1><ul class="sc-e661a1a4-2 loUWUW"><li><a href="https://www.mynewsdesk.com/en/blog/category/pr-global/">PR</a></li></ul><div class="sc-e661a1a4-3 iaGtIm"><img src="https://www.mynewsdesk.com/wp-content/uploads/2024/09/Blog-–-Pitch-like-a-pro.png" alt="" class="sc-e661a1a4-4 dduaal"/></div></header><div class="sc-e661a1a4-5 hgACid"><div class="sc-e661a1a4-6 karHVe"><p>Some might say that a great news story has always followed the same formula: if it’s newsworthy enough, journalists will publish it. However, as the working conditions for journalists have changed, how you pitch your story to journalists has become a crucial factor in getting it covered. In this blog post, you’ll learn how to pitch to journalists effectively and maximize your chances of securing valuable media coverage—one of the most powerful forms of brand visibility.</p> <p>Let’s talk about journalists.</p> <p>What do they want? What makes them tick?</p> <p>The answer is simple: <em>a great story. </em></p> <p>However, how PR and communication managers pitch their stories to journalists varies widely. Often, pitches miss the mark by not aligning with what journalists prefer.</p> <p>Fortunately, journalists are clear about what they do prefer.</p> <p>This blog post will guide you on how to pitch your story to journalists in a way that meets their needs—helping you pitch like a pro and increase your chances of getting your story covered.</p> <p><em>Psst. Looking for practical tips on creating a successful press release?</em> Read our blog post on <a href="https://www.mynewsdesk.com/en/blog/write-press-release/" target="_blank" rel="noopener">How to Write a Press Release</a> and <a href="https://www.mynewsdesk.com/en/library/press-release-template/" target="_blank" rel="noopener">download our free press release template</a>.</p> <h2>Pitch Your Story: How Journalists Prefer To Be Approached</h2> <p>According to a <a href="https://4272994.fs1.hubspotusercontent-na1.net/hubfs/4272994/State%20of%20Journalism%202024/Muck%20Rack%20-%20State%20of%20Journalism%202024.pdf" target="_blank" rel="noopener">2024 survey</a> of 1000+ journalists worldwide, there is a formula for how and when they prefer to be pitched to:</p> <ul> <li><b>Use 1:1 email</b> for direct communication.</li> <li><b>Keep your pitch under 200 words.</b></li> <li><b>Timing matters:</b> While specific weekdays are less crucial, many journalists prefer receiving pitches on Mondays.</li> <li><b>Send your pitch before noon.</b></li> <li><b>Follow up only once</b> and within 3-7 days.</li> </ul> <p>However, even with these guidelines in mind, many communication and PR professionals struggle to make successful pitches. Here’s why:</p> <h2>Why Most Pitches Fail</h2> <p>The primary reason journalists reject a pitch is not typically related to timing or length. Instead, <b>73% of journalists cite irrelevance to their coverage area as the primary reason for rejecting a pitch.</b></p> <p>Most pitches they receive either</p> <ul> <li>don’t align with their coverage,</li> <li>are too promotional, or</li> <li>lack newsworthiness.</li> </ul> <p>With the average journalist receiving more than 30 pitches per week—and some in highly competitive fields like Lifestyle, Entertainment, and Technology <a href="https://www.buzzstream.com/blog/subject-line-open-rates-study/">receiving over 300 pitches a day</a>—<em>personalization and precision is key</em> to standing out. By understanding what the journalists want and using AI-powered tools to match your story with their interests, you’ll increase your chances of landing media coverage.</p> <p>Let’s explore how you can achieve this.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4116" src="https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching.png" alt="Pitching" width="950" height="541" srcset="https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching.png 950w, https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching-480x273.png 480w" sizes="auto, (max-width: 950px) 100vw, 950px" /></p> <h2>How to Personalize Your Pitch (with the Help of AI)</h2> <p>In the past, building relationships with journalists was the primary route to successful pitching. While journalists are careful to protect their integrity and prioritize newsworthiness over personal connections, relationship-building was essential to ensure they were the first to publish a news piece.</p> <p>Today, while knowing journalists personally can still help get your stories out, that level of familiarity is no longer necessary for success. Instead, you can personalize your pitch by using AI to match your story to the most relevant journalists based on their previous coverage. AI-powered tools even list their recent articles to reference in your pitches, saving you the time spent Googling.</p> <p>Additionally, you no longer need to spend hours researching reporters to keep their contact information up to date. AI-powered PR tools handle this for you.</p> <h3>Here’s How to Do It:</h3> <h4>1. Avoid Generic Email Addresses.</h4> <p>First and foremost, always send your email or pitch to individual journalists rather than generic news site addresses. Pitches sent directly to journalists have a <b>26% higher chance</b> of being opened.</p> <h4>2. Access Your PR Platform.</h4> <p><a href="https://help.mynewsdesk.com/wp-content/uploads/2024/08/Pitch-video-success-center-english.mp4?_=1" target="_blank" rel="noopener">Use the “Pitch” tool in your PR platform</a> to create your pitch. (For instance, in Mynewsdesk’s PR platform, you can add your press release/story to your pitch email by clicking “+ Add Story”.)</p> <p><img loading="lazy" decoding="async" class="aligncenter size-original_medium wp-image-5256" src="https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-960x483.png" alt="Screenshot from Mynewsdesks PR software for creating a pitch to a journalist." width="960" height="483" srcset="https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-960x483.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1536x773.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-2048x1031.png 2048w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-480x242.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1440x725.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1920x966.png 1920w" sizes="auto, (max-width: 960px) 100vw, 960px" /></p> <h4>3. Choose Your Recipient.</h4> <p>The tool will automatically match your story with relevant journalists based on your press release and their past articles, providing URL links for easy reference. A match made in heaven!</p> <p><img loading="lazy" decoding="async" class="aligncenter size-original_medium wp-image-5258" src="https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-960x765.png" alt="Screenshot matching journalists in the pitch tool" width="960" height="765" srcset="https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-960x765.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1536x1225.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-480x383.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1440x1148.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1920x1531.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1.png 2048w" sizes="auto, (max-width: 960px) 100vw, 960px" /></p> <p style="text-align: center;"><b>Example:</b></p> <p style="text-align: center;"><i>“Hello John,</i></p> <p style="text-align: center;"><i>I’ve been following your work and particularly enjoyed your recent article on new software technology trends in last week’s edition of the Software Technology magazine. </i><i>Given your expertise and focus on this topic, I wanted to share a news tip that I believe will resonate with your readers…”</i></p> <h3>Your AI-Powered Pitching Tool Will Help You:</h3> <ul> <li><b>Identify Relevant Journalists:</b> Focus exclusively on those who cover your specific area, ensuring your pitch reaches the right audience.</li> <li><b>Reference Past Coverage:</b> See listed topics that journalists have covered previously, enabling you to make informed and relevant references in your pitches.</li> <li><b>Distribute and Follow Up:</b> Distribute and track your outreach by monitoring when your pitch is opened and when your story gets published.</li> </ul> <p>By leveraging these tools, you can reduce the volume of irrelevant pitches and ensure higher quality and relevance—targeting only the journalists who are most likely to pick up your story. This is a significant improvement over the outdated practice of mass emailing long lists of press contacts.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4117" src="https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP.png" alt="Writing your OP" width="950" height="540" srcset="https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP.png 950w, https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP-480x273.png 480w" sizes="auto, (max-width: 950px) 100vw, 950px" /></p> <h2>… and Nail the Right Subject Line</h2> <p>Did you know that two out of three journalists decide whether to open an email based solely on the subject line?</p> <p>A <a href="http://www.frac.tl/email-pitch-study/" target="_blank" rel="noopener">survey by Fractl</a> found that 80% of writers prefer to see your content title or a clearly defined pitch in the subject line.</p> <p>The <a href="https://www.buzzstream.com/blog/subject-line-open-rates-study.html" target="_blank" rel="noopener">majority of publishers</a> agree that effective subject lines should be:</p> <ul> <li><b>Descriptive:</b> Clearly convey the topic of your pitch.</li> <li><b>Specific:</b> Provide details that highlight what makes your story unique.</li> <li><b>Tailored to Their Coverage:</b> Align closely with the journalist’s area of focus.</li> </ul> <p>By writing a compelling subject line that meets these criteria, you can significantly increase the chances of your pitch email being opened—the first step toward getting your <em>story pitch</em> covered.</p> <h2>Curious about Mynewsdesk?</h2> <p>Pitching is our niche. In fact, <b>72% of our customers get their press releases covered by the media</b>—a statistic we’re incredibly proud of!</p> <p>With Mynewsdesk, you get access to one of the largest global journalist networks, with over <b>1 million media contacts</b> (all managed in full compliance with GDPR, of course).</p> <p>Our AI-powered platform automatically matches your press releases with relevant journalists who have previously covered similar topics. Add them to your recipient list, including their names, email addresses, and potential reach. PR made super easy.</p> <p><a href="https://www.mynewsdesk.com/en/interactive-demo/" target="_blank" rel="noopener">See how Mynewsdesk works</a> or <a href="https://www.mynewsdesk.com/en/free-trial/" target="_blank" rel="noopener">try it for free</a>. Welcome inside!</p> <p><a href="https://www.mynewsdesk.com/en/interactive-demo/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-5255" src="https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-960x680.png" alt="Screenshot of Mynewsdesks interactive demo start page." width="785" height="556" srcset="https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-960x680.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-1536x1088.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-480x340.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-1440x1020.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start.png 1804w" sizes="auto, (max-width: 785px) 100vw, 785px" /></a></p> </div><footer 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Explore articles and posts about PR and communication.\",\"public-sd-resource-desc\":\"Explore our library of guides, whitepapers and reports on PR and communication to improve your strategy and knowledge.\",\"public-sd-resource-search-desc\":\"Search results for %{search} within Mynewsdesk's library of guides, whitepapers and reports on PR and communication.\",\"publish_character-counter_remaining-characters\":\"(%{count} characters left)\",\"publish_character-counter_too-many-characters\":\"(%{count} characters over)\",\"publish_pr-edit_related-material_filter-blog-posts\":\"Blog posts\",\"publish_pr-edit_related-material_filter-documents\":\"Documents\",\"publish_pr-edit_related-material_filter-events\":\"Events\",\"publish_pr-edit_related-material_filter-images\":\"Images\",\"publish_pr-edit_related-material_filter-news\":\"News\",\"publish_pr-edit_related-material_filter-pressreleases\":\"Press releases\",\"publish_pr-edit_related-material_filter-videos\":\"Videos\",\"report_perception_benchmark_section_title\":\"Perception Benchmarking\",\"report_perception_benchmark_sentiment_overview_title\":\"Sentiment comparison\",\"report_perception_section_title\":\"Perception\",\"report_perception_sentiment_over_time_title\":\"Sentiment over time\",\"report_perception_sentiment_overview_title\":\"Sentiment overview\",\"report_summary_key_metrics_title\":\"Key metrics\",\"report_summary_section_title\":\"Summary\",\"report_visibility_benchmark_section_title\":\"Visibility Benchmarking\",\"report_visibility_benchmark_share_of_voice_over_time_title\":\"Share of voice over time\",\"report_visibility_benchmark_share_of_voice_title\":\"Share of voice\",\"report_visibility_highlights_title\":\"Highlights\",\"report_visibility_mentions_over_time_title\":\"Mentions over time\",\"report_visibility_overview_title\":\"Overview\",\"report_visibility_reach_over_time_title\":\"Impressions over time\",\"report_visibility_section_title\":\"Visibility\",\"reports_ad-value\":\"Ad value (%{currency})\",\"reports_ad-value-description\":\"The potential value of your earned media from the articles added.\",\"reports_ad-value-na\":\"Ad value\",\"reports_article_impressions\":\"Article impressions\",\"reports_audio_video\":\"Audio \u0026 video\",\"reports_brand_report\":\"Brand Report\",\"reports_coverage\":\"Coverage\",\"reports_coverage-description\":\"The number of media coverages for the articles added.\",\"reports_empty_sentiment_section\":\"Sorry, there is not enough sentiment data available to display this section.\",\"reports_engagement\":\"Engagement\",\"reports_engagement-description\":\"The number of interactions with the Social Media content.\",\"reports_engagement-explanation\":\"This measures how much your audience interacts with your content in Social media. It can include likes, comments, shares, reactions and replies, depending on the social media platform.\",\"reports_grid-view-more\":{\"one\":\"View all (%{count})\",\"other\":\"View all (%{count})\"},\"reports_help_about_text\":\"$11\",\"reports_highlights\":\"Highlights\",\"reports_impressions-explanation\":\"Mynewsdesk uses Opoint as the third-party provider for impressions by combining web traffic data from SimilarWeb with statistical data from Opoint's global news archive. Opoint has successfully produced a logical, uniform, and comprehensible metric that gives you the average potential readership of any news article.\",\"reports_info_about\":\"About\",\"reports_insights_benchmark_differences\":\"Differences\",\"reports_insights_perception\":\"Perception summary\",\"reports_insights_perception_benchmark_negative\":\"Negative\",\"reports_insights_perception_benchmark_neutral\":\"Neutral\",\"reports_insights_perception_benchmark_positive\":\"Positive\",\"reports_insights_perception_negative\":\"Negative\",\"reports_insights_perception_neutral\":\"Neutral\",\"reports_insights_perception_positive\":\"Positive\",\"reports_insights_similarities\":\"Similarities\",\"reports_insights_topics_and_themes\":\"Topics \u0026 themes\",\"reports_insights_types_of_media\":\"Types of media\",\"reports_insights_visibility\":\"Visibility summary\",\"reports_key_metrics_mentions\":\"Media mentions\",\"reports_key_metrics_reach\":\"Impressions\",\"reports_last_half_year_period\":\"H%{period} %{year}\",\"reports_last_quarter_period\":\"Q%{period} %{year}\",\"reports_locked_benchmarking_body\":\"Start a free trial to access benchmarking.\",\"reports_locked_benchmarking_heading\":\"Benchmark against competitors\",\"reports_manage_reach_highlights\":\"Add/Remove Highlights\",\"reports_menu_toggle\":\"Toggle menu\",\"reports_metrics\":\"Metrics\",\"reports_metrics-ad-value-edit-cpc-tooltip_v2\":\"The formula we use to calculate the ad value is Impressions x CPC (Cost per Contact). 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Our AI is finalizing your unique report.\",\"reports_try_bp_loader_heading\":\"Creating report for %{brand}...\",\"reports_try_bp_narrow_result_cta\":\"Let’s get in touch\",\"reports_try_bp_narrow_result_description\":\"Don’t worry – we’ve helped thousands of brands boost their visibility through effective PR and earned media, and we’re here to help you too.\",\"reports_try_bp_narrow_result_heading\":\"Oh no… it looks like \u003cstrong\u003e%{brand}\u003c/strong\u003e doesn’t have enough mentions out there!\",\"reports_try_bp_no_result_heading\":\"Sorry...\",\"reports_try_bp_no_result_too_broad\":\"We’re sorry, but the search for \\\"%{brand}\\\" resulted in an unclear report. Please try a more specific brand name.\",\"reports_try_bp_result_description\":\"Packed with insights and metrics on your brand’s performance. Please tell us where to send it?\",\"reports_try_bp_result_form_brand\":\"Type your email\",\"reports_try_bp_result_form_caption\":\"Give it another try\",\"reports_try_bp_result_form_consent\":\"Yes, send me the report and keep me updated with valuable insights!\",\"reports_try_bp_result_form_disclaimer\":\"By submitting this form you consent to the storing and processing of your personal data by Mynewsdesk as described in our \u003clink\u003eprivacy policy\u003c/link\u003e. 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However, as the working conditions for journalists have changed, how you pitch your story to journalists has become a crucial factor in getting it covered. In this blog post, you’ll learn how to pitch to journalists effectively and maximize your chances of securing valuable media coverage—one of the most powerful forms of brand visibility.\u003c/p\u003e\n\u003cp\u003eLet’s talk about journalists.\u003c/p\u003e\n\u003cp\u003eWhat do they want? What makes them tick?\u003c/p\u003e\n\u003cp\u003eThe answer is simple: \u003cem\u003ea great story. \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eHowever, how PR and communication managers pitch their stories to journalists varies widely. Often, pitches miss the mark by not aligning with what journalists prefer.\u003c/p\u003e\n\u003cp\u003eFortunately, journalists are clear about what they do prefer.\u003c/p\u003e\n\u003cp\u003eThis blog post will guide you on how to pitch your story to journalists in a way that meets their needs—helping you pitch like a pro and increase your chances of getting your story covered.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003ePsst. Looking for practical tips on creating a successful press release?\u003c/em\u003e Read our blog post on \u003ca href=\"https://www.mynewsdesk.com/en/blog/write-press-release/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Write a Press Release\u003c/a\u003e and \u003ca href=\"https://www.mynewsdesk.com/en/library/press-release-template/\" target=\"_blank\" rel=\"noopener\"\u003edownload our free press release template\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003ePitch Your Story: How Journalists Prefer To Be Approached\u003c/h2\u003e\n\u003cp\u003eAccording to a \u003ca href=\"https://4272994.fs1.hubspotusercontent-na1.net/hubfs/4272994/State%20of%20Journalism%202024/Muck%20Rack%20-%20State%20of%20Journalism%202024.pdf\" target=\"_blank\" rel=\"noopener\"\u003e2024 survey\u003c/a\u003e of 1000+ journalists worldwide, there is a formula for how and when they prefer to be pitched to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eUse 1:1 email\u003c/b\u003e for direct communication.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eKeep your pitch under 200 words.\u003c/b\u003e\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eTiming matters:\u003c/b\u003e While specific weekdays are less crucial, many journalists prefer receiving pitches on Mondays.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eSend your pitch before noon.\u003c/b\u003e\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eFollow up only once\u003c/b\u003e and within 3-7 days.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHowever, even with these guidelines in mind, many communication and PR professionals struggle to make successful pitches. Here’s why:\u003c/p\u003e\n\u003ch2\u003eWhy Most Pitches Fail\u003c/h2\u003e\n\u003cp\u003eThe primary reason journalists reject a pitch is not typically related to timing or length. Instead, \u003cb\u003e73% of journalists cite irrelevance to their coverage area as the primary reason for rejecting a pitch.\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eMost pitches they receive either\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003edon’t align with their coverage,\u003c/li\u003e\n\u003cli\u003eare too promotional, or\u003c/li\u003e\n\u003cli\u003elack newsworthiness.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWith the average journalist receiving more than 30 pitches per week—and some in highly competitive fields like Lifestyle, Entertainment, and Technology \u003ca href=\"https://www.buzzstream.com/blog/subject-line-open-rates-study/\"\u003ereceiving over 300 pitches a day\u003c/a\u003e—\u003cem\u003epersonalization and precision is key\u003c/em\u003e to standing out. By understanding what the journalists want and using AI-powered tools to match your story with their interests, you’ll increase your chances of landing media coverage.\u003c/p\u003e\n\u003cp\u003eLet’s explore how you can achieve this.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4116\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching.png\" alt=\"Pitching\" width=\"950\" height=\"541\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching.png 950w, https://www.mynewsdesk.com/wp-content/uploads/2023/07/Pitching-480x273.png 480w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" /\u003e\u003c/p\u003e\n\u003ch2\u003eHow to Personalize Your Pitch (with the Help of AI)\u003c/h2\u003e\n\u003cp\u003eIn the past, building relationships with journalists was the primary route to successful pitching. While journalists are careful to protect their integrity and prioritize newsworthiness over personal connections, relationship-building was essential to ensure they were the first to publish a news piece.\u003c/p\u003e\n\u003cp\u003eToday, while knowing journalists personally can still help get your stories out, that level of familiarity is no longer necessary for success. Instead, you can personalize your pitch by using AI to match your story to the most relevant journalists based on their previous coverage. AI-powered tools even list their recent articles to reference in your pitches, saving you the time spent Googling.\u003c/p\u003e\n\u003cp\u003eAdditionally, you no longer need to spend hours researching reporters to keep their contact information up to date. AI-powered PR tools handle this for you.\u003c/p\u003e\n\u003ch3\u003eHere’s How to Do It:\u003c/h3\u003e\n\u003ch4\u003e1. Avoid Generic Email Addresses.\u003c/h4\u003e\n\u003cp\u003eFirst and foremost, always send your email or pitch to individual journalists rather than generic news site addresses. Pitches sent directly to journalists have a \u003cb\u003e26% higher chance\u003c/b\u003e of being opened.\u003c/p\u003e\n\u003ch4\u003e2. Access Your PR Platform.\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://help.mynewsdesk.com/wp-content/uploads/2024/08/Pitch-video-success-center-english.mp4?_=1\" target=\"_blank\" rel=\"noopener\"\u003eUse the “Pitch” tool in your PR platform\u003c/a\u003e to create your pitch. (For instance, in Mynewsdesk’s PR platform, you can add your press release/story to your pitch email by clicking “+ Add Story”.)\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-original_medium wp-image-5256\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-960x483.png\" alt=\"Screenshot from Mynewsdesks PR software for creating a pitch to a journalist.\" width=\"960\" height=\"483\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-960x483.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1536x773.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-2048x1031.png 2048w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-480x242.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1440x725.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/create-pitch-1920x966.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" /\u003e\u003c/p\u003e\n\u003ch4\u003e3. Choose Your Recipient.\u003c/h4\u003e\n\u003cp\u003eThe tool will automatically match your story with relevant journalists based on your press release and their past articles, providing URL links for easy reference. A match made in heaven!\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-original_medium wp-image-5258\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-960x765.png\" alt=\"Screenshot matching journalists in the pitch tool\" width=\"960\" height=\"765\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-960x765.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1536x1225.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-480x383.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1440x1148.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1-1920x1531.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/product_contacts_audience-targeting-2048x1633-1.png 2048w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" /\u003e\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eExample:\u003c/b\u003e\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ci\u003e“Hello John,\u003c/i\u003e\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ci\u003eI’ve been following your work and particularly enjoyed your recent article on new software technology trends in last week’s edition of the Software Technology magazine. \u003c/i\u003e\u003ci\u003eGiven your expertise and focus on this topic, I wanted to share a news tip that I believe will resonate with your readers…”\u003c/i\u003e\u003c/p\u003e\n\u003ch3\u003eYour AI-Powered Pitching Tool Will Help You:\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eIdentify Relevant Journalists:\u003c/b\u003e Focus exclusively on those who cover your specific area, ensuring your pitch reaches the right audience.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eReference Past Coverage:\u003c/b\u003e See listed topics that journalists have covered previously, enabling you to make informed and relevant references in your pitches.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eDistribute and Follow Up:\u003c/b\u003e Distribute and track your outreach by monitoring when your pitch is opened and when your story gets published.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy leveraging these tools, you can reduce the volume of irrelevant pitches and ensure higher quality and relevance—targeting only the journalists who are most likely to pick up your story. This is a significant improvement over the outdated practice of mass emailing long lists of press contacts.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4117\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP.png\" alt=\"Writing your OP\" width=\"950\" height=\"540\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP.png 950w, https://www.mynewsdesk.com/wp-content/uploads/2023/07/Writing-your-OP-480x273.png 480w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" /\u003e\u003c/p\u003e\n\u003ch2\u003e… and Nail the Right Subject Line\u003c/h2\u003e\n\u003cp\u003eDid you know that two out of three journalists decide whether to open an email based solely on the subject line?\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"http://www.frac.tl/email-pitch-study/\" target=\"_blank\" rel=\"noopener\"\u003esurvey by Fractl\u003c/a\u003e found that 80% of writers prefer to see your content title or a clearly defined pitch in the subject line.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.buzzstream.com/blog/subject-line-open-rates-study.html\" target=\"_blank\" rel=\"noopener\"\u003emajority of publishers\u003c/a\u003e agree that effective subject lines should be:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eDescriptive:\u003c/b\u003e Clearly convey the topic of your pitch.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eSpecific:\u003c/b\u003e Provide details that highlight what makes your story unique.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eTailored to Their Coverage:\u003c/b\u003e Align closely with the journalist’s area of focus.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy writing a compelling subject line that meets these criteria, you can significantly increase the chances of your pitch email being opened—the first step toward getting your \u003cem\u003estory pitch\u003c/em\u003e covered.\u003c/p\u003e\n\u003ch2\u003eCurious about Mynewsdesk?\u003c/h2\u003e\n\u003cp\u003ePitching is our niche. In fact, \u003cb\u003e72% of our customers get their press releases covered by the media\u003c/b\u003e—a statistic we’re incredibly proud of!\u003c/p\u003e\n\u003cp\u003eWith Mynewsdesk, you get access to one of the largest global journalist networks, with over \u003cb\u003e1 million media contacts\u003c/b\u003e (all managed in full compliance with GDPR, of course).\u003c/p\u003e\n\u003cp\u003eOur AI-powered platform automatically matches your press releases with relevant journalists who have previously covered similar topics. Add them to your recipient list, including their names, email addresses, and potential reach. PR made super easy.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.mynewsdesk.com/en/interactive-demo/\" target=\"_blank\" rel=\"noopener\"\u003eSee how Mynewsdesk works\u003c/a\u003e or \u003ca href=\"https://www.mynewsdesk.com/en/free-trial/\" target=\"_blank\" rel=\"noopener\"\u003etry it for free\u003c/a\u003e. Welcome inside!\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.mynewsdesk.com/en/interactive-demo/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5255\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-960x680.png\" alt=\"Screenshot of Mynewsdesks interactive demo start page.\" width=\"785\" height=\"556\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-960x680.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-1536x1088.png 1536w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-480x340.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start-1440x1020.png 1440w, https://www.mynewsdesk.com/wp-content/uploads/2024/09/Screenshot-of-interactive-demo-start.png 1804w\" 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