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Si la télévision demeure le média dominant, les jeunes générations s'en éloignent au profit de contenus plus interactifs et personnalisés. Ce bouleversement pousse les annonceurs à revoir leurs stratégies en mettant en avant des expériences publicitaires adaptées aux enjeux sociétaux et environnementaux. </h3> </div> <div class="fond_de_pave resume_article"> <div class="titre_in_article"> <div ><a href="/subscription/">Inscrivez-vous gratuitement ou entrez votre login et mot de passe</a></div> <div class="description_in_article">Vous pouvez lire les <a class="liens" href="https://www.lalettre.pro/Mentions-legales-RGPD_a14039.html" target="_blank">https://www.lalettre.pro/Mentions-legales-RGPD_a14039.html</a> avant de continuer.</div> <div class="clear"></div> </div> <div class="right resume_bouton"> <div > <input type="button" class="button2" value="S'inscrire" onclick="window.location='/subscription/'"/> </div> <div class="center resume_top5"> <a href="javascript:void(0)" class="liens" onclick="showIbox('/50-des-consommateurs-ont-une-perception-negative-de-la-publicite_a36799.html?preaction=ajax&ABSOLUTE_HREF=/50-des-consommateurs-ont-une-perception-negative-de-la-publicite_a36799.html')">Déjà inscrit ?</a> </div> </div> <div class="shadow photo left" > <a href="/50-des-consommateurs-ont-une-perception-negative-de-la-publicite_a36799.html"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/imagette_16_9/85755447-61092475.jpg?v=1737478670" alt="50% des consommateurs ont une perception négative de la publicité" title="50% des consommateurs ont une perception négative de la publicité" /> </a> </div> <a class="texte_in_article" href="/50-des-consommateurs-ont-une-perception-negative-de-la-publicite_a36799.html"><b>50% des consommateurs ont une perception négative de la publicité</b></a> <div class="description_in_article resume_top10">Rédigé le Jeudi 23 Janvier 2025</div> <div class="clear"></div> </div> </div> </div> </div> </div> <div id="ecart_after_7506475" class="ecart_col2"><hr /></div> </div> </div> </div>  </td> </tr> <tr> <td class="z_col100_td_inner z_td_colonne" colspan="2">  <div id="z_col100" class="z_colonne"> <div class="z_col100_inner"> <div class="inner">  <iframe src="//v.calameo.com/library/?type=subscription&id=6466093&rows=1&sortBy=latestPublished&theme=metal&bgColor=&thumbSize=normal&showTitle=true&showShadow=true&showGloss=true&showInfo=pages&linkTo=embed" allowfullscreen allowtransparency width="100%" height="185" frameborder="0"></iframe> <div id="ecart_after_38112943" class="ecart_col100"><hr /></div>  <div id="ecart_before_7506443" class="ecart_col100 responsive" style="display:none"><hr /></div> <div id="mod_7506443" class="mod_7506443 wm-module fullbackground "><hr /></div> <div id="ecart_after_7506443" class="ecart_col100"><hr /></div>  <div id="mod_36777912" class="mod_36777912 wm-module fullbackground module-lien_perso"> <div class="texte"> <a href="http://www.lalettre.pro/abo/" target="_blank"> <img src="/photo/mod-36777912.png?v=1719573816" class="image" alt="http://www.lalettre.pro/abo/" /></a> </div> </div> <div id="ecart_after_36777912" class="ecart_col100"><hr /></div> <table cellpadding="0" cellspacing="0" id="mod_36777915" class="mod_36777915 wm-module module-responsive module-combo nb-modules-2" style="position:relative"> <tr> <td class="celcombo1">  <div id="ecart_before_36777917" class="ecart_col100 responsive" style="display:none"><hr /></div> <div id="mod_36777917" class="mod_36777917 wm-module fullbackground module-boutique_produit"> <div class="mosaique"> <div class="cel1 nb-col-2" style="overflow:hidden"> <div class="col clear-x2 clear-x3 clear-x4" style="float:left;padding:5px;width:229px"> <div class="inner_photo" style="width:90px; 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