CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><META http-equiv="Content-Type" content="text/html; charset=UTF-8" >  <title>The smart marketer's guide to agile ad testing | Kantar Marketplace</title> <meta name="keywords" content=""> <meta name="description" content="Discover how to optimise your ads with a platform designed to move at the speed of business."> <meta name="robots" content="noindex, nofollow"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="lp-version" content="v6.24.12"><style title="page-styles" type="text/css" data-page-type="main_desktop"> body { color:#000; } a { color:#000000; text-decoration:none; } #lp-pom-root { display:block; background:rgba(255,255,255,1); border-style:none; margin:auto; padding-top:0px; border-radius:0px; min-width:990px; height:1963px; } #lp-pom-block-855 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:73px; position:relative; } #lp-pom-image-861 { display:block; background:rgba(255,255,255,0); left:23px; top:28px; z-index:12; position:absolute; } #lp-pom-block-699 { display:block; background:rgba(0,0,0,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:558px; position:relative; } #lp-pom-box-123 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:507px; top:86px; z-index:6; width:483px; height:544px; position:absolute; } #lp-pom-text-453 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:58.5px; top:426px; z-index:9; width:390px; height:20px; position:absolute; } #lp-pom-text-456 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:58.5px; top:389px; z-index:10; width:390px; height:28px; position:absolute; } #lp-pom-text-856 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:36.5px; top:22px; z-index:11; width:430px; height:24px; position:absolute; } #lp-pom-text-350 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:23px; top:294px; z-index:16; width:458px; height:140px; position:absolute; } #lp-pom-text-882 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:23px; top:225px; z-index:18; width:430px; height:85px; position:absolute; } #lp-pom-text-883 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:23px; top:475px; z-index:13; width:458px; height:80px; position:absolute; } #lp-pom-image-884 { display:block; background:rgba(255,255,255,0); left:0px; top:73px; z-index:5; position:absolute; } #lp-pom-block-841 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:924px; position:relative; } #lp-pom-text-846 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:19px; top:672px; z-index:20; width:944px; height:84px; position:absolute; } #lp-pom-text-847 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:20px; top:793.5px; z-index:15; width:428px; height:316px; position:absolute; } #lp-pom-image-885 { display:block; background:rgba(255,255,255,0); left:490px; top:775px; z-index:19; position:absolute; } #lp-pom-text-887 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:490px; top:1263.5px; z-index:14; width:428px; height:160px; position:absolute; } #lp-pom-image-888 { display:block; background:rgba(255,255,255,0); left:35px; top:1230px; z-index:17; position:absolute; } #lp-pom-block-878 { display:block; background:rgba(0,0,0,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:309px; position:relative; } #lp-pom-image-889 { display:block; background:rgba(255,255,255,0); left:354px; top:1555px; z-index:21; position:absolute; } #lp-pom-text-891 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:59px; top:1602px; z-index:22; width:458px; height:156px; position:absolute; } #lp-pom-button-893 { display:block; border-style:none; border-radius:0px; left:62px; top:1780px; z-index:23; width:220px; height:50px; position:absolute; background:rgba(255,255,255,1); box-shadow:none; text-shadow:none; color:#000000; border-width:undefinedpx; border-color:#undefined; font-size:16px; line-height:19px; font-weight:400; font-family:Arial, sans-serif; font-style:normal; text-align:center; background-repeat:no-repeat; } #lp-pom-block-86 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:99px; position:relative; } #lp-pom-text-162 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:0px; top:1905.22216796875px; z-index:1; width:300px; height:22px; position:absolute; } #lp-pom-text-163 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:546px; top:1905.22216796875px; z-index:2; width:121px; height:22px; position:absolute; } #lp-pom-text-164 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:698px; top:1905.22216796875px; z-index:3; width:121px; height:22px; position:absolute; } #lp-pom-text-165 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:868px; top:1905.22216796875px; z-index:4; width:121px; height:22px; position:absolute; } #lp-pom-button-348 { display:block; border-style:none; border-radius:0px; left:0px; top:406px; z-index:8; width:220px; height:50px; position:absolute; background:rgba(255,255,255,1); box-shadow:none; text-shadow:none; color:#000000; border-width:undefinedpx; border-color:#undefined; font-size:16px; line-height:19px; font-weight:400; font-family:Arial, sans-serif; font-style:normal; text-align:center; background-repeat:no-repeat; } #lp-pom-root .lp-positioned-content { top:0px; width:990px; margin-left:-495px; } #lp-pom-block-855 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:990px; height:73px; } #lp-pom-block-699 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:990px; height:558px; } #lp-pom-block-841 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:990px; height:924px; } #lp-pom-block-878 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:990px; height:309px; } #lp-pom-block-86 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:990px; height:99px; } #container_first_name { position:absolute; top:0px; left:0px; width:410px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_first_name { position:absolute; top:19px; left:0px; width:410px; height:32px; } #label_first_name { position:absolute; top:0px; left:0px; width:410px; height:15px; } #container_last_name { position:absolute; top:65px; left:0px; width:410px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_last_name { position:absolute; top:19px; left:0px; width:410px; height:32px; } #label_last_name { position:absolute; top:0px; left:0px; width:410px; height:15px; } #container_Email { position:absolute; top:130px; left:0px; width:410px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_Email { position:absolute; top:19px; left:0px; width:410px; height:32px; } #label_Email { position:absolute; top:0px; left:0px; width:410px; height:15px; } #container_company { position:absolute; top:195px; left:0px; width:410px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_company { position:absolute; top:19px; left:0px; width:410px; height:32px; } #label_company { position:absolute; top:0px; left:0px; width:410px; height:15px; } #container_market { position:absolute; top:260px; left:0px; width:410px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_market { position:absolute; top:19px; left:0px; width:410px; height:32px; } #label_market { position:absolute; top:0px; left:0px; width:410px; height:15px; } #container_marketplace_opt_in { position:absolute; top:325px; left:0px; width:410px; height:23px; } #ub-option-marketplace_opt_in-item-0 { position:absolute; top:0px; left:0px; width:410px; height:17px; } .ub-input-item#group_marketplace_opt_in { position:absolute; top:0px; left:0px; width:410px; height:23px; } #form_site_page { position:absolute; top:0px; left:0px; width:0px; height:0px; } #container_terms_and_conditions { position:absolute; top:362px; left:0px; width:410px; height:23px; } #ub-option-terms_and_conditions-item-0 { position:absolute; top:0px; left:0px; width:410px; height:17px; } .ub-input-item#group_terms_and_conditions { position:absolute; top:0px; left:0px; width:410px; height:23px; } #lp-pom-button-348:hover { background:rgba(255,255,255,1); box-shadow:none; color:#000000; } #lp-pom-button-348:active { background:rgba(230,161,161,1); box-shadow:none; color:#000000; } #lp-pom-button-348 .label { margin-top:-10px; } #lp-pom-image-861 .lp-pom-image-container { border-style:none; border-radius:0px; width:314px; height:21px; } #lp-pom-image-861 .lp-pom-image-container img { width:314px; height:21px; } #lp-pom-image-884 .lp-pom-image-container { border-style:none; border-radius:0px; width:589px; height:244px; } #lp-pom-image-884 .lp-pom-image-container img { width:589px; height:244px; } #lp-pom-image-885 .lp-pom-image-container { border-style:none; border-radius:0px; width:500px; height:428px; } #lp-pom-image-885 .lp-pom-image-container img { width:500px; height:428px; } #lp-pom-image-888 .lp-pom-image-container { border-style:none; border-radius:0px; width:413px; height:263px; } #lp-pom-image-888 .lp-pom-image-container img { width:413px; height:263px; } #lp-pom-image-889 .lp-pom-image-container { border-style:none; border-radius:0px; width:636px; height:309px; } #lp-pom-image-889 .lp-pom-image-container img { width:636px; height:309px; } #lp-pom-button-893:hover { background:rgba(255,255,255,1); box-shadow:none; color:#000000; } #lp-pom-button-893:active { background:rgba(230,161,161,1); box-shadow:none; color:#000000; } #lp-pom-button-893 .label { margin-top:-10px; } #lp-pom-root-color-overlay { position:absolute; background:none; top:0; width:100%; height:1963px; min-height:100%; } #lp-pom-block-855-color-overlay { position:absolute; background:none; height:73px; width:100%;; } #lp-pom-block-699-color-overlay { position:absolute; background:none; height:558px; width:100%;; } #lp-pom-block-841-color-overlay { position:absolute; background:none; height:924px; width:100%;; } #lp-pom-block-878-color-overlay { position:absolute; background:none; height:309px; width:100%;; } #lp-pom-block-86-color-overlay { position:absolute; background:none; height:99px; width:100%;; } #lp-pom-box-123-color-overlay { position:absolute; background:none; height:544px; width:483px; } #lp-pom-form-347 { display:block; left:36.5px; top:66px; z-index:7; width:410px; height:0px; position:absolute; } #lp-pom-form-347 .fields { margin:-7px; } #lp-pom-form-347 .lp-pom-form-field { position:absolute; } #lp-pom-form-347 .option { position:absolute; } #lp-pom-form-347 .optionsList { position:absolute; } #lp-pom-form-347 .lp-pom-form-field .single { height:32px; font-size:14px; line-height:14px; padding-left:8px; padding-right:8px; flex:1; } #lp-pom-form-347 .lp-pom-form-field select { height:30px; } #lp-pom-form-347 .lp-pom-form-field .form_elem_multi { padding-top:8px; padding-bottom:8px; } #lp-pom-form-347 .lp-pom-form-field .lp-form-label { font-family:Muli; font-weight:200; font-size:14px; line-height:15px; color:#ffffff; display:block; margin-bottom:4px; width:auto; margin-right:0px; } #lp-pom-form-347 .lp-pom-form-field .lp-form-label .label-style { font-weight:bolder; font-style:inherit; } #lp-pom-form-347 .lp-pom-form-field input[type=text], #lp-pom-form-347 .lp-pom-form-field input[type=email], #lp-pom-form-347 .lp-pom-form-field input[type=tel], #lp-pom-form-347 .lp-pom-form-field textarea, #lp-pom-form-347 .lp-pom-form-field select { border-style:solid; border-width:1px; border-color:#bbbbbb; } #lp-pom-form-347 .lp-pom-form-field .opt-label { font-family:arial; font-weight:400; font-size:13px; color:#000; line-height:15px; } #lp-pom-form-347 .lp-pom-form-field .opt-label .label-style { font-weight:inherit; font-style:inherit; } #lp-pom-form-347 .lp-pom-form-field .text { background-color:#fff; color:#000; box-shadow:inset 0px 2px 3px #dddddd; -webkit-box-shadow:inset 0px 2px 3px #dddddd; -moz-box-shadow:inset 0px 2px 3px #dddddd; } </style><style title="page-styles" type="text/css" data-page-type="main_mobile"> @media only screen and (max-width: 600px) { #lp-pom-root { display:block; background:rgba(107,128,147,1); background-image:url(//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/15lgri0-bg-pattern-original.png); background-repeat:repeat; background-position:left top; border-style:none; margin:auto; padding-top:0px; border-radius:0px; min-width:320px; height:2597px; } #lp-pom-block-855 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:79px; position:relative; } #lp-pom-image-861 { display:block; background:rgba(255,255,255,0); left:12px; top:30px; z-index:12; position:absolute; } #lp-pom-block-699 { display:block; background:rgba(0,0,0,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:840px; position:relative; } #lp-pom-box-123 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:11px; top:369px; z-index:6; width:298px; height:523px; position:absolute; } #lp-pom-text-453 { display:block; background:rgba(0,0,0,0); border-style:none; border-radius:0px; left:20px; top:407px; z-index:9; width:300px; height:20px; transform:scale(0.9); transform-origin:0 0; -webkit-transform:scale(0.9); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-456 { display:block; background:rgba(0,0,0,0); border-style:none; border-radius:0px; left:20px; top:370px; z-index:10; width:300px; height:28px; transform:scale(0.9); transform-origin:0 0; -webkit-transform:scale(0.9); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-856 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:-1px; top:10px; z-index:11; width:392px; height:24px; transform:scale(0.75); transform-origin:0 0; -webkit-transform:scale(0.75); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-350 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:11px; top:189px; z-index:16; width:490px; height:140px; transform:scale(0.6); transform-origin:0 0; -webkit-transform:scale(0.6); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-882 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:11px; top:142px; z-index:18; width:453px; height:85px; transform:scale(0.6); transform-origin:0 0; -webkit-transform:scale(0.6); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-883 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:11px; top:293px; z-index:13; width:490px; height:80px; transform:scale(0.6); transform-origin:0 0; -webkit-transform:scale(0.6); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-image-884 { display:block; background:rgba(255,255,255,0); left:0px; top:79px; z-index:5; position:absolute; } #lp-pom-block-841 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:1303px; position:relative; } #lp-pom-text-846 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:20px; top:949px; z-index:20; width:348px; height:168px; transform:scale(0.7954545454545454); transform-origin:0 0; -webkit-transform:scale(0.7954545454545454); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-847 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:19px; top:1377px; z-index:15; width:330px; height:420px; transform:scale(0.8); transform-origin:0 0; -webkit-transform:scale(0.8); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-image-885 { display:block; background:rgba(255,255,255,0); left:20px; top:1117px; z-index:19; position:absolute; } #lp-pom-text-887 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:19px; top:1992px; z-index:14; width:325px; height:212px; transform:scale(0.8); transform-origin:0 0; -webkit-transform:scale(0.8); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-image-888 { display:block; background:rgba(255,255,255,0); left:20px; top:1771px; z-index:17; position:absolute; } #lp-pom-block-878 { display:block; background:rgba(0,0,0,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:200px; position:relative; } #lp-pom-image-889 { display:block; background:rgba(255,255,255,0); left:22px; top:2222px; z-index:21; position:absolute; } #lp-pom-text-891 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:24px; top:2243px; z-index:22; width:436px; height:156px; transform:scale(0.6); transform-origin:0 0; -webkit-transform:scale(0.6); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-button-893 { display:block; border-style:none; border-radius:0px; left:22px; top:2354px; z-index:23; width:280px; height:50px; position:absolute; background:rgba(255,255,255,1); box-shadow:none; text-shadow:none; color:#000000; border-width:undefinedpx; border-color:#undefined; font-size:16px; line-height:19px; font-weight:400; font-family:Arial, sans-serif; font-style:normal; text-align:center; background-repeat:no-repeat; } #lp-pom-block-86 { display:block; background:rgba(255,255,255,1); border-style:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:175px; position:relative; } #lp-pom-text-162 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:28px; top:2439px; z-index:1; width:263px; height:22px; position:absolute; } #lp-pom-text-163 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:28px; top:2477px; z-index:2; width:121px; height:22px; position:absolute; } #lp-pom-text-164 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:28px; top:2516px; z-index:3; width:121px; height:22px; position:absolute; } #lp-pom-text-165 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:28px; top:2555px; z-index:4; width:121px; height:22px; position:absolute; } #lp-pom-button-348 { display:block; border-style:none; border-radius:0px; left:8px; top:416px; z-index:8; width:280px; height:50px; position:absolute; background:rgba(255,255,255,1); box-shadow:none; text-shadow:none; color:#000000; border-width:undefinedpx; border-color:#undefined; font-size:16px; line-height:19px; font-weight:400; font-family:Arial, sans-serif; font-style:normal; text-align:center; background-repeat:no-repeat; } body { color:#000; } a { color:#000000; text-decoration:none; } #lp-pom-root .lp-positioned-content { top:0px; width:320px; margin-left:-160px; } #lp-pom-block-855 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:320px; height:79px; } #lp-pom-block-699 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:320px; height:840px; } #lp-pom-block-841 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:320px; height:1303px; } #lp-pom-block-878 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:320px; height:200px; } #lp-pom-block-86 .lp-pom-block-content { margin-left:auto; margin-right:auto; width:320px; height:175px; } #container_first_name { position:absolute; top:0px; left:0px; width:290px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_first_name { position:absolute; top:19px; left:0px; width:290px; height:32px; } #label_first_name { position:absolute; top:0px; left:0px; width:290px; height:15px; } #container_last_name { position:absolute; top:65px; left:0px; width:290px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_last_name { position:absolute; top:19px; left:0px; width:290px; height:32px; } #label_last_name { position:absolute; top:0px; left:0px; width:290px; height:15px; } #container_Email { position:absolute; top:130px; left:0px; width:290px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_Email { position:absolute; top:19px; left:0px; width:290px; height:32px; } #label_Email { position:absolute; top:0px; left:0px; width:290px; height:15px; } #container_company { position:absolute; top:195px; left:0px; width:290px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_company { position:absolute; top:19px; left:0px; width:290px; height:32px; } #label_company { position:absolute; top:0px; left:0px; width:290px; height:15px; } #container_market { position:absolute; top:260px; left:0px; width:290px; height:51px; } .lp-pom-form-field .ub-input-item.single.form_elem_market { position:absolute; top:19px; left:0px; width:290px; height:32px; } #label_market { position:absolute; top:0px; left:0px; width:290px; height:15px; } #container_marketplace_opt_in { position:absolute; top:325px; left:0px; width:290px; height:23px; } #ub-option-marketplace_opt_in-item-0 { position:absolute; top:0px; left:0px; width:290px; height:17px; } .ub-input-item#group_marketplace_opt_in { position:absolute; top:0px; left:0px; width:290px; height:23px; } #form_site_page { position:absolute; top:0px; left:0px; width:0px; height:0px; } #container_terms_and_conditions { position:absolute; top:362px; left:0px; width:290px; height:23px; } #ub-option-terms_and_conditions-item-0 { position:absolute; top:0px; left:0px; width:290px; height:17px; } .ub-input-item#group_terms_and_conditions { position:absolute; top:0px; left:0px; width:290px; height:23px; } #lp-pom-button-348:hover { background:rgba(255,255,255,1); box-shadow:none; color:#000000; } #lp-pom-button-348:active { background:rgba(230,161,161,1); box-shadow:none; color:#000000; } #lp-pom-button-348 .label { margin-top:-10px; } #lp-pom-image-861 .lp-pom-image-container { border-style:none; border-radius:0px; width:296px; height:20px; } #lp-pom-image-861 .lp-pom-image-container img { width:296px; height:20px; } #lp-pom-image-884 .lp-pom-image-container { border-style:none; border-radius:0px; width:320px; height:133px; } #lp-pom-image-884 .lp-pom-image-container img { width:320px; height:133px; } #lp-pom-image-885 .lp-pom-image-container { border-style:none; border-radius:0px; width:285px; height:244px; } #lp-pom-image-885 .lp-pom-image-container img { width:285px; height:244px; } #lp-pom-image-888 .lp-pom-image-container { border-style:none; border-radius:0px; width:287px; height:183px; } #lp-pom-image-888 .lp-pom-image-container img { width:287px; height:183px; } #lp-pom-image-889 .lp-pom-image-container { border-style:none; border-radius:0px; width:275px; height:134px; } #lp-pom-image-889 .lp-pom-image-container img { width:275px; height:134px; } #lp-pom-button-893:hover { background:rgba(255,255,255,1); box-shadow:none; color:#000000; } #lp-pom-button-893:active { background:rgba(230,161,161,1); box-shadow:none; color:#000000; } #lp-pom-button-893 .label { margin-top:-10px; } #lp-pom-root-color-overlay { position:absolute; background:none; top:0; width:100%; height:2597px; min-height:100%; } #lp-pom-block-855-color-overlay { position:absolute; background:none; height:79px; width:100%;; } #lp-pom-block-699-color-overlay { position:absolute; background:none; height:840px; width:100%;; } #lp-pom-block-841-color-overlay { position:absolute; background:none; height:1303px; width:100%;; } #lp-pom-block-878-color-overlay { position:absolute; background:none; height:200px; width:100%;; } #lp-pom-block-86-color-overlay { position:absolute; background:none; height:175px; width:100%;; } #lp-pom-box-123-color-overlay { position:absolute; background:none; height:523px; width:298px; } #lp-pom-form-347 { display:block; left:1px; top:46px; z-index:7; width:290px; height:0px; position:absolute; } #lp-pom-form-347 .fields { margin:-7px; } #lp-pom-form-347 .lp-pom-form-field { position:absolute; } #lp-pom-form-347 .option { position:absolute; } #lp-pom-form-347 .optionsList { position:absolute; } #lp-pom-form-347 .lp-pom-form-field .single { height:32px; font-size:14px; line-height:14px; padding-left:8px; padding-right:8px; flex:1; } #lp-pom-form-347 .lp-pom-form-field select { height:30px; } #lp-pom-form-347 .lp-pom-form-field .form_elem_multi { padding-top:8px; padding-bottom:8px; } #lp-pom-form-347 .lp-pom-form-field .lp-form-label { font-family:Muli; font-weight:200; font-size:14px; line-height:15px; color:#ffffff; display:block; margin-bottom:4px; width:auto; margin-right:0px; } #lp-pom-form-347 .lp-pom-form-field .lp-form-label .label-style { font-weight:bolder; font-style:inherit; } #lp-pom-form-347 .lp-pom-form-field input[type=text], #lp-pom-form-347 .lp-pom-form-field input[type=email], #lp-pom-form-347 .lp-pom-form-field input[type=tel], #lp-pom-form-347 .lp-pom-form-field textarea, #lp-pom-form-347 .lp-pom-form-field select { border-style:solid; border-width:1px; border-color:#bbbbbb; } #lp-pom-form-347 .lp-pom-form-field .opt-label { font-family:arial; font-weight:400; font-size:13px; color:#000; line-height:15px; } #lp-pom-form-347 .lp-pom-form-field .opt-label .label-style { font-weight:inherit; font-style:inherit; } #lp-pom-form-347 .lp-pom-form-field .text { background-color:#fff; color:#000; box-shadow:inset 0px 2px 3px #dddddd; -webkit-box-shadow:inset 0px 2px 3px #dddddd; -moz-box-shadow:inset 0px 2px 3px #dddddd; } } </style><link href="//builder-assets.unbounce.com/published-css/main-7b78720.z.css" rel="stylesheet" media="screen" type="text/css" /><meta property='og:title' content='The smart marketer's guide to agile ad testing | Kantar Marketplace'/><script type="text/javascript">window.ub = {"page":{"id":"fb7aea60-0c90-4516-88f3-96fff9ca8460","variantId":"s","usedAs":"main","name":"South Africa - Ad Testing eBook","url":"http://discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/","dimensions":{"desktop":{"height":1963,"width":990},"mobile":{"height":2597,"width":320},"mobileMaxWidth":600}},"hooks":{"beforeFormSubmit":[],"afterFormSubmit":[]}};</script><script>window.ub.page.webFonts = ['Muli:400,200,regular'];</script><style> /** * Do not remove this section; it allows our team to troubleshoot and track feature adoption. * TS:0001-07-008 */ /* * Legal Disclaimer * * These Fonts are licensed for unlimited use on domains and their subdomains of The Kantar Group. * It is illegal to download or use them on other websites. * While the @font-face statements below may be modified by the client, this disclaimer may not be removed. */ @font-face { font-family: "KantarBrownWeb-Thin"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Thin.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Thin.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Thin.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Thin.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-Light"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Light.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Light.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Light.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Light.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-Regular"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Regular.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Regular.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Regular.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Regular.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-Bold"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Bold.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Bold.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Bold.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Bold.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } /* Unused italic fonts @font-face { font-family: "KantarBrownWeb-LightItalic"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-LightItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-LightItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-LightItalic.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-LightItalic.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-BoldItalic"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-BoldItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-BoldItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-BoldItalic.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-BoldItalic.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-Italic"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Italic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Italic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Italic.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-Italic.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } @font-face { font-family: "KantarBrownWeb-ThinItalic"; src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-ThinItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D"); src: url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-ThinItalic.eot?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D#iefix") format("embedded-opentype"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-ThinItalic.woff2?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff2"), url("https://eusignkmpstorepubprd01.blob.core.windows.net/marketing/fonts/KantarBrownWeb-ThinItalic.woff?sp=r&st=2021-12-07T15:37:31Z&se=2121-12-07T23:37:31Z&spr=https&sv=2020-08-04&sr=c&sig=8JCKGHSx3HIbvQ4p5svQsXjUpYKbpRtGjEAxKyaQRG4%3D") format("woff"); font-weight: normal; font-style: normal; } */ </style> <style> /* Apply gold hover to buttons on desktop only */ @media screen and (min-width: 720px){ .btn--primary:after { transition: width .4s ease-out .1s !important; position: absolute; content: ""; display: block; width: 0px; height: 100%; top: 0; left: 0; z-index: 1; background: repeating-linear-gradient(0deg,#e8bb3d,#ffed6a 32%,#b28300 80%,#e8bb3d); } .btn--primary:hover:after, .tabfocus .btn--primary:focus:after { width: 6px; } } </style><script type="text/javascript">window.ub.form={"action":"post","validationRules":{"first_name":{"required":true},"last_name":{"required":true},"Email":{"required":true,"email":true},"company":{"required":true},"market":{"required":true},"marketplace_opt_in":{"required":false},"form_site_page":{},"terms_and_conditions":{"required":true}},"validationMessages":{"first_name":{},"last_name":{},"Email":{},"company":{},"market":{},"marketplace_opt_in":{},"form_site_page":{},"terms_and_conditions":{}},"customValidators":{},"includeFormData":false,"url":"https://go.kantarmarketplace.com/l/73302/2022-05-11/26765x8?form_site_page=KMP_Inspired_AdTesting_PaidSocial_ZA","target":"_self","isConversionGoal":true};window.module={lp:{form:{data:window.ub.form}}};</script><style> /** * Do not remove this section; it allows our team to troubleshoot and track feature adoption. * TS:0001-07-008 */ /* Apply to paragraph and hyperlinks */ p, a { font-family: "KantarBrownWeb-Light"; } /* Apply to headings 1 and 2 */ h1, h1 *, h2, h2 * { font-family: "KantarBrownWeb-Thin"; } /* Apply to heading 3 */ h3 { font-family: "KantarBrownWeb-Bold" !important; } /* Apply to form field labels */ .lp-pom-form-field .lp-form-label { font-family: "KantarBrownWeb-Thin" !important; } /* Apply to form button - change number if necessary */ #lp-pom-button-348 { font-family: "KantarBrownWeb-Regular" !important; } /* Apply to other buttons */ a.lp-pom-button * { font-family: "KantarBrownWeb-Regular" !important; } /* Format bullet point lists */ li { list-style: none !important; position: relative !important; padding-bottom: 1em !important; padding-left: 25px !important; } li:after { position: absolute !important; content: "" !important; width: 13px !important; height: 2px !important; top: 10px !important; left: 0 !important; background-color: #000 !important; } /* Hero gradients */ .AdTestingGradient { background: #c700d3 !important; background: -moz-linear-gradient(left, #c700d3 0%, #e00085 100%) !important; background: -webkit-linear-gradient(left, #c700d3 0%,#e00085 100%) !important; background: linear-gradient(to right, #c700d3 0%,#e00085 100%) !important; filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#c700d3', endColorstr='#e00085',GradientType=1 ) !important; } .InnovationGradient { background: #e10082 !important; background: -moz-linear-gradient(left, #e10082 0%, #f3213b 100%) !important; background: -webkit-linear-gradient(left, #e10082 0%,#f3213b 100%) !important; background: linear-gradient(to right, #e10082 0%,#f3213b 100%) !important; filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#e10082', endColorstr='#f3213b',GradientType=1 ) !important; } .MediaGradient { background: #f42339 !important; background: -moz-linear-gradient(left, #f42339 0%, #ff6500 100%) !important; background: -webkit-linear-gradient(left, #f42339 0%,#ff6500 100%) !important; background: linear-gradient(to right, #f42339 0%,#ff6500 100%) !important; filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#f42339', endColorstr='#ff6500',GradientType=1 ) !important; } .BrandGradient { background: #f42339 !important; background: -moz-linear-gradient(left, #ff6a00 0%, #fedb00 100%) !important; background: -webkit-linear-gradient(left, #ff6a00 0%,#fedb00 100%) !important; background: linear-gradient(to right, #ff6a00 0%,#fedb00 100%) !important; filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ff6a00', endColorstr='#fedb00',GradientType=1 ) !important; } /* Hide form True labels */ #lp-pom-form-347 .lp-pom-form-field .opt-label { color: transparent !important; } /* Apply font to form fields */ .ub-input-item { font-family: "KantarBrownWeb-Regular" !important; } .gradientText { background: linear-gradient(to right, #d206ac 0%, #e60f6c 32%, #f7511e 70%, #ff9f00 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; font: { size: 10vw; family: $font; }; } </style><link rel="icon" type="image/x-icon" href="https://www.kantar.com/marketplace/-/media/themes/kantar/global/kantarmain/images/favicon.png" /> <script src="https://code.jquery.com/jquery-2.2.4.min.js" integrity="sha256-BbhdlvQf/xTY9gja0Dq3HiwQF8LaCRTXxZKRutelT44=" crossorigin="anonymous"></script><meta property="og:image" content="https://www.kantar.com/marketplace/-/media/project/marketplace/marketplace/unbounce/kmp-unbounce-og_1200x630.png" /> <meta property="og:image:width" content="630" /> <meta property="og:image:height" content="1200" /> <script>window.ub=window.ub||{};window.ub.visitorId="667af46b-df15-4172-ac28-4e5688ca8f5c";window.ub.routingStrategy="single";window.ub.contentRoutingStrategy="single";window.ub.domain={};window.ub.enableConsistencyStorage=function(){if(!/(?:^|;\s*)ubpv=s%2Cfb7aea60-0c90-4516-88f3-96fff9ca8460(?:$|;\s*)/.test(document.cookie)){document.cookie="ubpv=s%2Cfb7aea60-0c90-4516-88f3-96fff9ca8460; Max-Age=15897600; Path=/campaigns/marketplace-smart-guide-ad-testing-za/; SameSite=Lax";}};window.ub.enableStatisticsStorage=function(){document.cookie="ubvs=667af46b-df15-4172-ac28-4e5688ca8f5c; Max-Age=15552000; Path=/; SameSite=Lax";document.cookie="ubvt=v2%7C667af46b-df15-4172-ac28-4e5688ca8f5c%7Cfb7aea60-0c90-4516-88f3-96fff9ca8460%3As%3Asingle%3Asingle; Max-Age=259200; Domain=kantar.com; Path=/; SameSite=Lax";};window.ub.disableConsistencyStorage=function(){document.cookie="ubpv=; Max-Age=0; Path=/campaigns/marketplace-smart-guide-ad-testing-za/; SameSite=Lax";};window.ub.disableStatisticsStorage=function(){document.cookie="ubvs=; Max-Age=0; Path=/; SameSite=Lax";document.cookie="ubvt=; Max-Age=0; Domain=kantar.com; Path=/; SameSite=Lax";};var __awaiter=this&&this.__awaiter||function(t,e,n,i){return new(n||(n=Promise))((function(a,o){function s(t){try{r(i.next(t))}catch(t){o(t)}}function c(t){try{r(i.throw(t))}catch(t){o(t)}}function r(t){var e;t.done?a(t.value):(e=t.value,e instanceof n?e:new n((function(t){t(e)}))).then(s,c)}r((i=i.apply(t,e||[])).next())}))};(t=>{const{document:e}=t,{location:n}=e,i="consistency",a="preferences",o="statistics",s="marketing",c=[i,a,o,s];function r(...t){n.search.includes("ub-debug=")&&console.log("[consent-api]",...t)}function u(t){r("Enabling script:",t);const n=e.createElement("script");for(const{name:e,value:i}of t.attributes)n.setAttribute(e,i);n.type="text/javascript",n.innerHTML=t.innerHTML,t.parentNode.insertBefore(n,t),t.parentNode.removeChild(t)}const d="granted",l="denied";function g(t){return{ad_storage:t[s]?d:l,ad_personalization:t[s]?d:l,ad_user_data:t[s]?d:l,analytics_storage:t[o]?d:l,functionality_storage:t[a]?d:l,personalization_storage:t[s]?d:l,security_storage:d}}t.ub.consent=function(){const t={[a]:!1,[i]:!1,[o]:!1,[s]:!1},e=new Map;return e.set("update",new Set),{get:u,update:function(e){const i=u(),a=c.filter((t=>e[t]&&!1===i[t])),o=c.filter((t=>t in e&&!e[t]&&!0===i[t]));a.length&&r("Granted categories:",a.join(", "));o.length&&r("Revoked categories:",o.join(", "));a.forEach((e=>{t[e]=!0})),o.forEach((e=>{t[e]=!1})),n.call(this,new CustomEvent("update",{detail:{new:u(),previous:i}}))},addEventListener:function(t,n){var i;null===(i=e.get(t))||void 0===i||i.add(n)}};function n(t){var n;null===(n=e.get(t.type))||void 0===n||n.forEach((e=>{try{e.call(this,t)}catch(t){setTimeout((()=>{throw t}))}}))}function u(){return Object.assign({},t)}}(),t.ub.consent.addEventListener("update",(e=>{var n,i,a,o,s,c,u,d;const{previous:l,new:g}=e.detail;!l.consistency&&g.consistency&&(r("Adding ub consistency cookies"),null===(i=(n=t.ub).enableConsistencyStorage)||void 0===i||i.call(n)),g.consistency||(r("Removing ub consistency cookies"),null===(o=(a=t.ub).disableConsistencyStorage)||void 0===o||o.call(a)),!l.statistics&&g.statistics&&(r("Adding ub statistics cookies"),null===(c=(s=t.ub).enableStatisticsStorage)||void 0===c||c.call(s)),g.statistics||(r("Removing ub statistics cookies"),null===(d=(u=t.ub).disableStatisticsStorage)||void 0===d||d.call(u))})),function(t){t.addEventListener("update",(t=>{const n=t.detail.new;c.every((t=>!n[t]))||(()=>{__awaiter(this,void 0,void 0,(function*(){"loading"===e.readyState&&(yield new Promise((t=>e.addEventListener("DOMContentLoaded",t))));for(const t of e.querySelectorAll('script[type="text/plain"][data-consent-required]')){t.dataset.consentRequired.split(",").map((t=>t.trim())).every((t=>n[t]))&&u(t)}}))})()}))}(t.ub.consent),function(e){t.dataLayer=t.dataLayer||[],t.gtag=function(){t.dataLayer.push(arguments)},t.gtag("consent","default",g(e.get())),e.addEventListener("update",(e=>t.gtag("consent","update",g(e.detail.new))))}(t.ub.consent)})(window);</script> <script src="/_ub/static/ts/786ffa188154a7a81202c5d108dc70f1e0214262.js" type="text/plain" data-consent-required="statistics"></script> <script src="https://79b5d9bf7db0483cbfe2471a3040bd31.js.ubembed.com" async></script></head> <body class="lp-pom-body">  <noscript><iframe src='//www.googletagmanager.com/ns.html?id=GTM-N7K2ZHT' height='0' width='0' style='display:none;visibility:hidden'></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-N7K2ZHT');</script>  <script type='text/javascript'>(function() { window.ub.googleTagManagerContainerId = 'GTM-N7K2ZHT'; }).call(this); </script> <div class="lp-element lp-pom-root" id="lp-pom-root"><div id="lp-pom-root-color-overlay"></div><div class="lp-positioned-content"><div class="lp-element lp-pom-box" id="lp-pom-box-123"><div id="lp-pom-box-123-color-overlay"></div><div class="lp-element lp-pom-form has-axis" id="lp-pom-form-347"><form action="/fsg?pageId=fb7aea60-0c90-4516-88f3-96fff9ca8460&variant=s" method="POST"><input type="hidden" name="pageId" value="fb7aea60-0c90-4516-88f3-96fff9ca8460"><input type="hidden" name="pageVariant" value="s"><div class="fields"><div class="lp-pom-form-field single-line-text" id="container_first_name"><label class="main lp-form-label" for="first_name" id="label_first_name"><span class="label-style">First name *</span></label><input id="first_name" name="first_name" type="text" class="ub-input-item single text form_elem_first_name" required=""></div><div class="lp-pom-form-field single-line-text" id="container_last_name"><label class="main lp-form-label" for="last_name" id="label_last_name"><span class="label-style">Last name *</span></label><input id="last_name" name="last_name" type="text" class="ub-input-item single text form_elem_last_name" required=""></div><div class="lp-pom-form-field email" id="container_Email"><label class="main lp-form-label" for="Email" id="label_Email"><span class="label-style">Business email *</span></label><input id="Email" name="Email" type="email" class="ub-input-item single text form_elem_Email" required="" pattern="^[a-zA-Z0-9._%+\-]+@[a-zA-Z0-9_\-]+[.]+[a-zA-Z0-9\-.]{2,61}$"></div><div class="lp-pom-form-field single-line-text" id="container_company"><label class="main lp-form-label" for="company" id="label_company"><span class="label-style">Company *</span></label><input id="company" name="company" type="text" class="ub-input-item single text form_elem_company" required=""></div><div class="lp-pom-form-field drop-down" id="container_market"><label class="main lp-form-label" for="market" id="label_market"><span class="label-style">Place of residence *</span></label><select id="market" name="market" class="ub-input-item single form_elem_market" required=""><option value="">Select a Country</option><option value="Afghanistan">Afghanistan</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Antarctica">Antarctica</option><option value="Antigua and Barbuda">Antigua and Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Bolivia</option><option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option value="Botswana">Botswana</option><option value="Brazil">Brazil</option><option value="Brunei">Brunei</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burma">Burma</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Chile">Chile</option><option value="China">China</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Congo, Democratic Republic">Congo, Democratic Republic</option><option value="Congo, Republic of the">Congo, Republic of the</option><option value="Costa Rica">Costa Rica</option><option value="Cote d'Ivoire">Cote d'Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominica">Dominica</option><option value="Dominican Republic">Dominican Republic</option><option value="East Timor">East Timor</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Ethiopia</option><option value="Fiji">Fiji</option><option value="Finland">Finland</option><option value="France">France</option><option value="Gabon">Gabon</option><option value="Gambia">Gambia</option><option value="Georgia">Georgia</option><option value="Germany">Germany</option><option value="Ghana">Ghana</option><option value="Greece">Greece</option><option value="Greenland">Greenland</option><option value="Grenada">Grenada</option><option value="Guatemala">Guatemala</option><option value="Guinea">Guinea</option><option value="Guinea-Bissau">Guinea-Bissau</option><option value="Guyana">Guyana</option><option value="Haiti">Haiti</option><option value="Honduras">Honduras</option><option value="Hong Kong">Hong Kong</option><option value="Hungary">Hungary</option><option value="Iceland">Iceland</option><option value="India">India</option><option value="Indonesia">Indonesia</option><option value="Iran">Iran</option><option value="Iraq">Iraq</option><option value="Ireland">Ireland</option><option value="Israel">Israel</option><option value="Italy">Italy</option><option value="Jamaica">Jamaica</option><option value="Japan">Japan</option><option value="Jordan">Jordan</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Korea, North">Korea, North</option><option value="Korea, South">Korea, South</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Kyrgyzstan</option><option value="Laos">Laos</option><option value="Latvia">Latvia</option><option value="Lebanon">Lebanon</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libya">Libya</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lithuania</option><option value="Luxembourg">Luxembourg</option><option value="Macedonia">Macedonia</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malaysia</option><option value="Maldives">Maldives</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Marshall Islands">Marshall Islands</option><option value="Mauritania">Mauritania</option><option value="Mauritius">Mauritius</option><option value="Mexico">Mexico</option><option value="Micronesia">Micronesia</option><option value="Moldova">Moldova</option><option value="Mongolia">Mongolia</option><option value="Montenegro">Montenegro</option><option value="Morocco">Morocco</option><option value="Monaco">Monaco</option><option value="Mozambique">Mozambique</option><option value="Namibia">Namibia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Netherlands</option><option value="New Zealand">New Zealand</option><option value="Nicaragua">Nicaragua</option><option value="Niger">Niger</option><option value="Nigeria">Nigeria</option><option value="Norway">Norway</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papua New Guinea</option><option value="Paraguay">Paraguay</option><option value="Peru">Peru</option><option value="Philippines">Philippines</option><option value="Poland">Poland</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Romania">Romania</option><option value="Russia">Russia</option><option value="Rwanda">Rwanda</option><option value="Samoa">Samoa</option><option value="San Marino">San Marino</option><option value="Sao Tome">Sao Tome</option><option value="Saudi Arabia">Saudi Arabia</option><option value="Senegal">Senegal</option><option value="Serbia">Serbia</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leone</option><option value="Singapore">Singapore</option><option value="Slovakia">Slovakia</option><option value="Slovenia">Slovenia</option><option value="Solomon Islands">Solomon Islands</option><option value="Somalia">Somalia</option><option value="South Africa">South Africa</option><option value="Spain">Spain</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Sudan</option><option value="Suriname">Suriname</option><option value="Swaziland">Swaziland</option><option value="Sweden">Sweden</option><option value="Switzerland">Switzerland</option><option value="Syria">Syria</option><option value="Taiwan">Taiwan</option><option value="Tajikistan">Tajikistan</option><option value="Tanzania">Tanzania</option><option value="Thailand">Thailand</option><option value="Togo">Togo</option><option value="Tonga">Tonga</option><option value="Trinidad and Tobago">Trinidad and Tobago</option><option value="Tunisia">Tunisia</option><option value="Turkiye">Turkiye</option><option value="Turkmenistan">Turkmenistan</option><option value="Uganda">Uganda</option><option value="Ukraine">Ukraine</option><option value="United Arab Emirates">United Arab Emirates</option><option value="United Kingdom">United Kingdom</option><option value="United States">United States</option><option value="Uruguay">Uruguay</option><option value="Uzbekistan">Uzbekistan</option><option value="Vanuatu">Vanuatu</option><option value="Venezuela">Venezuela</option><option value="Vietnam">Vietnam</option><option value="Yemen">Yemen</option><option value="Zambia">Zambia</option><option value="Zimbabwe">Zimbabwe</option></select></div><div class="lp-pom-form-field checkbox-group multi-group" id="container_marketplace_opt_in"><div class="ub-input-item input-wrap optionsList" id="group_marketplace_opt_in"><div class="option" id="ub-option-marketplace_opt_in-item-0"><input type="checkbox" id="marketplace_opt_in_true" name="marketplace_opt_in" value="True" class="checkbox form-builder-checkbox-input form_elem_marketplace_opt_in"><label for="marketplace_opt_in_true" class="opt-label form-builder-checkbox-label"><span class="label-style">True</span></label></div></div></div><input id="form_site_page" name="form_site_page" type="hidden" class="hidden" value=""><div class="lp-pom-form-field checkbox-group multi-group" id="container_terms_and_conditions"><div class="ub-input-item input-wrap optionsList" id="group_terms_and_conditions"><div class="option" id="ub-option-terms_and_conditions-item-0"><input type="checkbox" id="terms_and_conditions_true" name="terms_and_conditions" value="True" class="checkbox form-builder-checkbox-input form_elem_terms_and_conditions" data-required=""><label for="terms_and_conditions_true" class="opt-label form-builder-checkbox-label"><span class="label-style">True</span></label></div></div></div></div><button class="lp-element lp-pom-button btn--primary" id="lp-pom-button-348" type="submit"><span class="label">Download the guide</span></button></form></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-453"><p style="line-height: 20px;"><span style="color: rgb(255, 255, 255);"><span style="font-family: KantarBrownWeb-Light; font-size: 12px;">I agree to the Kantar </span><a data-action="url" data-params="false" href="clkn/https/www.kantar.com/cookies-policies" target="_blank"><span style="font-family: KantarBrownWeb-Light; font-size: 12px;">Terms & Conditions and Privacy Policy*</span></a></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-456"><p style="line-height: 14px;"><span style="font-family: KantarBrownWeb-Light; font-size: 12px; color: rgb(255, 255, 255);">I would like to receive the latest updates, plus market research tips and best practices</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-856"><h3 style="line-height: 24px;"><span style="font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 22px; color: rgb(255, 255, 255);">Download our guide today!</span></h3></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-162"><p><span style="font-weight: 300; font-family: KantarBrownWeb-Light, sans-serif; font-size: 16px; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-style: normal;">© Kantar Group and Affiliates 2023</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-163"><p><a href="clkn/https/www.kantar.com/marketplace/contact-us?utm_source=unbounce&utm_medium=landing-page&utm_campaign=kmp-inspired-insights&utm_content=contact-us-link-adtesting-ebook" style="text-decoration: none;"><span style="font-size: 16px;">Contact us</span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-164"><p><a href="clkn/https/www.kantar.com/cookies-policies" style="text-decoration: none;"><span style="font-size: 16px;">Privacy policy</span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-165"><p><a href="clkn/https/www.kantar.com/marketplace/terms-and-use" style="text-decoration: none;"><span style="font-size: 16px;">Terms of use</span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-350"><h2 style="line-height:70px;"><span style="font-size: 55px; font-family: KantarBrownWeb-Thin, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">the path to better<br></span><span style="font-size: 55px; font-family: KantarBrownWeb-Bold, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">creative quality</span></h2></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-846"><h2 style="line-height: 42px; font-size: 48px; font-family: KantarBrownWeb-Thin, sans-serif; letter-spacing: 0px; word-spacing: 0px; font-weight: 400;"><span style="font-size: 36px; color: rgb(0, 0, 0);">Get great creative that delivers results, with the consumer front and centre</span></h2></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-847"><p><span style="background-color: transparent; line-height: 26px; font-size: 20px;">Discover how to optimise your ads with a platform designed to move at the speed of business. Within this guide, you will:</span></p><ul><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">Learn which use cases are optimal for different types of ad testing </span></li><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">Better understand which tool is the perfect fit for your project</span></li><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">See the methodology that's driving these decision-quality results</span></li><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">Find out why brands choose Kantar Marketplace to improve creative impact</span></li></ul></div><div class="lp-element lp-pom-image" id="lp-pom-image-861"><div class="lp-pom-image-container" style="overflow: hidden;"><a href="clkn/https/www.kantar.com/marketplace?utm_source=unbounce&utm_medium=landing-page&utm_campaign=kmp-inspired-insights&utm_content=logo-link-adtesting-ebook" target="_blank"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/43fec518-logo-black-small-scale-filled.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/43fec518-logo-black-small-scale-filled.svg"></a></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-882"><h1 style="line-height: 85px;"><span class="gradientText" style="font-size: 90px; font-family: KantarBrownWeb-Bold, sans-serif; color: rgb(210, 6, 172); font-weight: 400;">Illuminate</span></h1></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-883"><p style="line-height: 40px;"><span style="font-size: 35px; font-family: KantarBrownWeb-Light, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">The smart marketer's guide to agile ad testing</span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-884"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/0b72efd5-header-small-wave-589px.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/0b72efd5-header-small-wave-589px_108w03p000000000000000.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/0b72efd5-header-small-wave-589px.png"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-885"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/ce0315df-ad-testing-ebook-exploded-500px.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/ce0315df-ad-testing-ebook-exploded-500px_107x06s000000000000000.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/ce0315df-ad-testing-ebook-exploded-500px.png"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-887"><p><span style="background-color: transparent; line-height: 26px; font-size: 20px;">Improve your advertising ROI with purpose-built ad testing solutions</span></p><ul><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">Automated surveys and AI-powered insights</span></li><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">For digital, TV, out-of-home and print</span></li><li><span style="line-height: 22px; font-weight: 400; font-family: KantarBrownWeb-Light, sans-serif; font-size: 20px; color: rgb(0, 0, 0); font-style: normal; line-height: 26px;">Self-serve or with expert support</span></li></ul></div><div class="lp-element lp-pom-image" id="lp-pom-image-888"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_10bh07b000000000000000.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_10my0em000000000000000.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_10yf0lx000000000000000.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_107z053000000000000000.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_10fy0a6000000000000000.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/333e8118-exploded-ui-a-2d_10nx0f9000000000000000.png"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-889"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/36b63386-ebook-footer-helix-31oct2022.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/36b63386-ebook-footer-helix-31oct2022_107n03q000000000000000.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/36b63386-ebook-footer-helix-31oct2022_10fa07g000000000000000.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/discover.kantar.com/campaigns/marketplace-smart-guide-ad-testing-za/36b63386-ebook-footer-helix-31oct2022.png"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-891"><p style="line-height: 50px;"><span style="font-size: 40px; font-family: KantarBrownWeb-Bold, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">Insights </span> <span style="font-size: 40px; font-family: KantarBrownWeb-Light, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">the<br></span> <span style="font-size: 40px; font-family: KantarBrownWeb-Bold, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">whole business </span> <span style="font-size: 40px; font-family: KantarBrownWeb-Light, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">can<br></span></p><p style="line-height: 40px;"><span style="font-size: 60px; font-family: KantarBrownWeb-Bold, sans-serif; color: rgb(255, 255, 255); font-weight: 400;">activate</span></p></div><a class="lp-element lp-pom-button btn--primary" id="lp-pom-button-893" href="#lp-pom-box-123" target="_self"><span class="label">Download the guide</span></a></div><div class="lp-element lp-pom-block" id="lp-pom-block-855"><div id="lp-pom-block-855-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-699"><div id="lp-pom-block-699-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-841"><div id="lp-pom-block-841-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-878"><div id="lp-pom-block-878-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-86"><div id="lp-pom-block-86-color-overlay"></div><div class="lp-pom-block-content"></div></div></div><script> jQuery($ => { // The speed of the scroll in milliseconds const speed = 800; $('a[href*="#"]') .filter((i, a) => a.getAttribute('href').startsWith('#') || a.href.startsWith(`${location.href}#`)) .unbind('click.smoothScroll') .bind('click.smoothScroll', event => { const targetId = event.currentTarget.getAttribute('href').split('#')[1]; const targetElement = document.getElementById(targetId); if (targetElement) { event.preventDefault(); $('html, body').animate({ scrollTop: $(targetElement).offset().top }, speed); } }); }); </script><script async src="//builder-assets.unbounce.com/published-js/main.bundle-b8bce47.z.js" type="text/javascript"></script> <style type="text/css">#ub-gdpr{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;color:#000;font-family:Arial,Helvetica,sans-serif;font-size:14px}#ub-gdpr a{color:inherit;text-decoration:underline}#ub-gdpr a:focus,#ub-gdpr a:hover{color:#03f}#ub-gdpr-banner,#ub-gdpr-modal{align-items:center;display:flex;left:0;padding:24px;position:fixed;right:0}#ub-gdpr-banner,#ub-gdpr-modal-content{background-color:#fff;border:1px solid #d8d8d8}#ub-gdpr .ub-gdpr-heading,#ub-gdpr label{display:block;font-size:16px;font-weight:700;margin-bottom:1em}#ub-gdpr button{-webkit-appearance:none;-moz-appearance:none;appearance:none;background-color:#fff;border:2px solid grey;border-radius:6px;color:inherit;cursor:pointer;flex-grow:1;font-family:inherit;font-size:inherit;font-weight:700;padding:10px 24px}#ub-gdpr button.ub-gdpr-button-primary{background-color:#000;border:2px solid #000;color:#fff}#ub-gdpr button:focus,#ub-gdpr button:hover{border-color:#03f}#ub-gdpr input[type=checkbox]{-webkit-appearance:none;-moz-appearance:none;appearance:none;background-color:#fff;border:1px solid #dedede;border-radius:60px;box-sizing:content-box;cursor:pointer;flex-shrink:0;height:24px;position:relative;transition:background-color .2s ease-in-out;width:58px}#ub-gdpr input[type=checkbox]:focus{border-color:#c9c9c9}#ub-gdpr input[type=checkbox]:checked{background-color:#03f}#ub-gdpr input[type=checkbox]:disabled{background-color:#f9f8f7;cursor:not-allowed}#ub-gdpr input[type=checkbox]:after{background-color:#fff;border-radius:100%;box-shadow:0 1px 3px grey;content:"";height:24px;left:0;position:absolute;top:0;transition:left .2s ease-in-out;width:24px}#ub-gdpr input[type=checkbox]:disabled:after{background-color:#f9f8f7}#ub-gdpr input[type=checkbox]:checked:after{left:34px}#ub-gdpr input[type=checkbox]:before{align-items:center;color:#c9c9c9;content:"off";display:flex;height:100%;justify-content:center;position:absolute;right:1px;top:0;-webkit-user-select:none;-moz-user-select:none;user-select:none;width:34px}#ub-gdpr input[type=checkbox]:checked:before{color:#fff;content:"on";left:1px;right:auto}#ub-gdpr input[type=checkbox]:disabled:before{color:#c9c9c9}#ub-gdpr-banner{border-width:2px 0 0;bottom:0;flex-wrap:wrap;gap:25px;justify-content:space-between;z-index:99999998}#ub-gdpr-banner-text{flex:1 250px;max-width:600px}#ub-gdpr-banner-buttons{display:flex;flex-wrap:wrap;gap:15px}#ub-gdpr-modal{background-color:hsla(0,0%,100%,.6);bottom:0;flex-direction:column;justify-content:center;top:0;z-index:99999999}#ub-gdpr-modal .ub-gdpr-heading{align-items:center;border-bottom:1px solid #d8d8d8;display:flex;font-size:20px;justify-content:space-between;margin-bottom:0;padding:24px}#ub-gdpr-modal .ub-gdpr-heading button{background:none;border:none;flex-grow:0;font-size:30px;padding:0}#ub-gdpr-modal .ub-gdpr-heading button:focus,#ub-gdpr-modal .ub-gdpr-heading button:hover{color:#03f}#ub-gdpr-modal-content{display:flex;flex-direction:column;max-height:100%;max-width:600px}#ub-gdpr-modal-categories{-webkit-overflow-scrolling:touch;overflow:auto;overscroll-behavior:contain}#ub-gdpr-modal-categories .ub-gdpr-modal-category{border-bottom:1px solid #d8d8d8;display:flex;gap:10px;justify-content:space-between;margin:0 24px;padding:24px 0}#ub-gdpr-modal-buttons{padding:24px}</style> <div id="ub-gdpr"style="display: none"><div id="ub-gdpr-banner"role="dialog"aria-label="Cookie Consent"><div id="ub-gdpr-banner-text"><div class="ub-gdpr-heading">Cookie Consent</div>We use cookies to make our site work. We'd like to use additional cookies to understand site usage, make site improvements, and to remember your settings. Additionally, we use strictly necessary cookies to bolster security, protect against abuse, and ensure your online safety using Cloudflare. <a href="https://www.kantar.com/cookies-policies"target="_blank"id="ub-gdpr-policy-link">Cookie policy</a></div><div id="ub-gdpr-banner-buttons"><button type="button"id="ub-gdpr-button-show-modal">Manage Preferences</button><button type="button"id="ub-gdpr-button-reject">Reject All</button><button type="button"id="ub-gdpr-button-accept"class="ub-gdpr-button-primary">Accept All</button></div></div><div id="ub-gdpr-modal"role="dialog"aria-label="Cookie Preferences"style="display: none"><form id="ub-gdpr-modal-content"><div class="ub-gdpr-heading">Cookie Preferences<button type="button"id="ub-gdpr-button-close-modal"aria-label="Close">✕</button></div><div id="ub-gdpr-modal-categories"><div class="ub-gdpr-modal-category"><div><label for="ub-gdpr-checkbox-necessary">Strictly Necessary</label>Necessary cookies make a website work by enabling basic functions like page navigation. The website cannot function without these cookies.</div><input type="checkbox"name="necessary"id="ub-gdpr-checkbox-necessary"checked disabled></div><div class="ub-gdpr-modal-category"data-category="consistency"><div><label for="ub-gdpr-checkbox-consistency">Experience Consistency</label>This website uses experimentation software to better understand what page content performs best for visitors. This includes showing visitors different versions of the same page. The website uses cookies to ensure repeat visitors to a page always receive the same page version.</div><input type="checkbox"name="consistency"id="ub-gdpr-checkbox-consistency"></div><div class="ub-gdpr-modal-category"data-category="preferences"><div><label for="ub-gdpr-checkbox-preferences">Preferences</label>Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or region you are in.</div><input type="checkbox"name="preferences"id="ub-gdpr-checkbox-preferences"></div><div class="ub-gdpr-modal-category"data-category="statistics"><div><label for="ub-gdpr-checkbox-statistics">Analytics</label>Analytical cookies are used to measure the usage and performance of the website. These cookies provide anonymous information on unique, total visitor counts and clicks on the page.</div><input type="checkbox"name="statistics"id="ub-gdpr-checkbox-statistics"></div><div class="ub-gdpr-modal-category"data-category="marketing"><div><label for="ub-gdpr-checkbox-marketing">Marketing</label>Marketing cookies track visitors across websites to improve the performance of advertising campaigns and deliver personalized content.</div><input type="checkbox"name="marketing"id="ub-gdpr-checkbox-marketing"></div></div><div id="ub-gdpr-modal-buttons"><button type="submit"class="ub-gdpr-button-primary">Update Preferences</button></div></form></div></div> <script>var __awaiter=this&&this.__awaiter||function(e,t,n,o){return new(n||(n=Promise))((function(i,a){function c(e){try{r(o.next(e))}catch(e){a(e)}}function s(e){try{r(o.throw(e))}catch(e){a(e)}}function r(e){var t;e.done?i(e.value):(t=e.value,t instanceof n?t:new n((function(e){e(t)}))).then(c,s)}r((o=o.apply(e,t||[])).next())}))};(e=>{const{document:t}=e,{documentElement:n,location:o}=t,i=["ubvs","ubvt","ubpv","ubcc","ubso"],a="consistency",c="preferences",s="statistics",r="marketing",d=[a,c,s,r],u="ubcc",l="flex",f="none",g="#cookie_banner_open",p="ub-gdpr";let h;function y(){return __awaiter(this,void 0,void 0,(function*(){yield new Promise((n=>"complete"===t.readyState?n():e.addEventListener("load",(()=>n()))));const n=t.cookie.split(";").map((e=>e.trim().split("=")[0])).filter(Boolean).filter((e=>!i.includes(e)));if(0===n.length)return;const a=o.hostname.split(".").map(((e,t,n)=>n.slice(t).join("."))).slice(0,-1),c=["/",...o.pathname.split("/").filter(Boolean).map(((e,t,n)=>`/${n.slice(0,t+1).join("/")}`)).map((e=>[`${e}/`,e])).flat(1)];m("Removing custom cookies:",{names:n,domains:a,paths:c}),n.forEach((e=>c.forEach((n=>{t.cookie=`${e}=;Max-Age=0;Path=${n};SameSite=strict`,a.forEach((o=>{t.cookie=`${e}=;Max-Age=0;Domain=.${o};Path=${n};SameSite=strict`}))}))))}))}function m(...e){o.search.includes("ub-debug=")&&console.log("[gdpr-ui]",...e)}function b(n){m("Setting consents:",n),function(t){const n=e.ub.consent.get();return Object.keys(t).some((e=>!1===t[e]&&!0===n[e]))}(n)&&y(),e.ub.consent.update(n);const o=function(e){return d.reduce(((t,n)=>e[n]?t|h[n]:t),0).toString()}(n);t.cookie=`${u}=${o};Max-Age=31536000;Path=/;SameSite=Lax`}function v(){return"function"==typeof e.gtag&&Array.isArray(e.dataLayer)&&e.dataLayer.some((e=>"js"===e[0]))}function k(){return"function"==typeof e.gtag&&Array.isArray(e.dataLayer)&&e.dataLayer.some((e=>"gtm.start"in e))}function w(){const i=t.getElementById("ub-gdpr"),u=t.getElementById(`${p}-banner`),h=t.getElementById(`${p}-modal`),y=t.getElementById(`${p}-button-accept`),w=t.getElementById(`${p}-button-reject`),E=t.getElementById(`${p}-policy-link`),$=t.getElementById(`${p}-button-show-modal`),S=t.getElementById(`${p}-button-close-modal`),L=t.getElementById(`${p}-modal-content`);y.addEventListener("click",A(!0)),w.addEventListener("click",A(!1)),$.addEventListener("click",(function(n){n.preventDefault();const o=e.ub.consent.get(),i=function(){const e=new Set([a,s]),n=new Set(Array.from(t.querySelectorAll("script[data-consent-required]")).map((e=>e.dataset.consentRequired.split(",").map((e=>e.trim())))).flat(1));return n.has(c)&&e.add(c),n.has(r)&&e.add(r),v()&&(e.add(r),e.add(s)),k()&&(e.add(r),e.add(s),e.add(c)),e}();d.forEach((e=>{const t=h.querySelector(`input[type="checkbox"][name="${e}"]`);if(!t)return;t.checked=o[e];const n=t.closest("div.ub-gdpr-modal-category");n&&(!0===o[e]||i.has(e)?n.style.display=l:(n.style.display=f,m(`Hiding '${e}' because consent is not currently required`)))})),h.style.display=l,x.lock()})),S.addEventListener("click",(function(e){e.preventDefault(),B()})),L.addEventListener("submit",(function(e){e.preventDefault();const t=new FormData(e.target);b({[c]:t.has(c),[a]:t.has(a),[s]:t.has(s),[r]:t.has(r)}),I(),B()}));const x=function(){const{style:t}=n;let o,i;return{lock:function(){o=t.overflow,i=t.paddingRight;const a=e.innerWidth-n.offsetWidth;t.overflow="hidden",a>0&&(t.paddingRight=`${(parseInt(getComputedStyle(n).paddingRight,10)||0)+a}px`,u.style.right=`${a}px`)},unlock:function(){t.overflow!==o&&(t.overflow=o);t.paddingRight!==i&&(t.paddingRight=i);u.style.right="0"}}}();return function(){const e=t.querySelector('.ub-gdpr-modal-category[data-category="marketing"] > div');if(e&&(v()||k())){const t=" By enabling this category, you are also agreeing to Google's consent modes related to advertising.";e.innerHTML+=t}}(),{show:function(){i.style.display=l,E.getAttribute("href")||(E.style.display=f);o.hash===g&&history.replaceState(null,"",o.pathname+o.search)},hide:I};function I(){i.style.display=f}function B(){h.style.display=f,x.unlock()}function A(e){const t={[c]:e,[a]:e,[s]:e,[r]:e};return function(e){e.preventDefault(),b(t),I()}}}!function(e){e[e.consistency=1]="consistency",e[e.preferences=2]="preferences",e[e.statistics=4]="statistics",e[e.marketing=8]="marketing"}(h||(h={})),t.addEventListener("DOMContentLoaded",(function(){const n=function(e){const n=new RegExp(`(?:^|;)\\s*${e}\\s*=\\s*([^;]+)`).exec(t.cookie);return n?n[1]:null}(u);if(e.ubGdprUiDisabled)return m("External consent banner detected; not showing UI"),void(n&&(t.cookie=`${u}=;Max-Age=0;Path=/;SameSite=Lax`));const o=w();if(e.addEventListener("hashchange",(t=>{t.newURL.endsWith(g)&&!e.ubGdprUiDisabled&&(t.preventDefault(),m(`Hash changed to ${g}; showing UI`),o.show())})),n){const t=function(e){if("accept"===e)return{[c]:!0,[a]:!0,[s]:!0,[r]:!0};if("reject"===e)return{[c]:!1,[a]:!1,[s]:!1,[r]:!1};const t=parseInt(e,10);return isNaN(t)?null:d.reduce(((e,n)=>Object.assign(Object.assign({},e),{[n]:(t&h[n])===h[n]})),{})}(n);if(t)return m("Found consent cookie; setting consents:",t),void e.ub.consent.update(t)}m("No consent cookie found; showing UI"),o.show()}))})(window);</script> <script> window.ub.form.customValidators.nonWebmailEmail = { isValid: function(value) { return /\@(?!(me|mac|icloud|gmail|googlemail|hotmail|live|msn|outlook|yahoo|ymail|aol|yopmail|sharklasers|mailinator)\.)/.test(value.toLowerCase()); }, message: 'Please enter your business email address', }; </script> <script> window.ub.form.validationRules.Email.nonWebmailEmail = true; </script><script type="text/javascript"> piAId = '74302'; piCId = '111526'; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); </script><script type="text/plain" data-consent-required="statistics,marketing"> _linkedin_partner_id = "4988370"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=4988370&fmt=gif" /> </noscript></body></html>