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Usage figures released today also revealed In The Night Garden, aimed at children aged one to four, was one of the most viewed shows alongside primetime hits like Doctor Who. 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The iPlayer was initially made available via the red button on BBC channels then integrated with the programme guide on May 29. Virgin has identified its official launch date as June 1.\nA comparison of 10.5m views in about a month-and-a-half to the 21m all-platform total for the iPlayer in April suggests Virgin is making a sizeable contribution to overall use of the service.\nRahul Chakkara, the BBC's controller of TV platforms, said: \"These early figures indicate a real appetite from viewers to access BBC iPlayer via their TVs and catch-up on their favourite programmes from the comfort of their living room. This initial success on Virgin Media underlines the multi-platform appeal of BBC iPlayer proposition.\"\nMalcolm Wall, Virgin's chief executive of content, said: \"Our customers are using BBC iPlayer on Virgin Media to watch the BBC programmes they want, when they want - from the most loved prime-time TV shows to children’s series like In the Night Garden.\"\nThe company said 48% of its 3.5m TV customers now \"regularly\" used video on demand, with the average views per customer reaching 24 per month. The company believes those using VOD are less likely to cancel their subscription.\nThe most-viewed iPlayer programmes during June were:\n1. EastEnders 2. Doctor Who 3. Holby City 4. Casualty 5. Top Gear 6. Two Pints of Lager and a Packet of Crisps 7. The Apprentice 8. Friday Night with Jonathan Ross 9. In the Night Garden 10. The Apprentice: You're Fired","wordCount":314,"articleSection":"Tech","image":[{"@type":"ImageObject","height":1200,"thumbnail":"","url":"","width":1200},{"@type":"ImageObject","height":900,"thumbnail":"","url":"","width":1200},{"@type":"ImageObject","height":675,"thumbnail":"","url":"","width":1200}],"mainEntityOfPage":{"@id":"https://www.digitalspy.com/tech/a113434/cable-iplayer-earns-105m-views/","@type":"WebPage"},"publisher":{"@type":"NewsMediaOrganization","name":"Digital Spy","sameAs":["https://twitter.com/digitalspy","https://www.tiktok.com/@digitalspyuk","https://www.youtube.com/user/digitalspy","https://www.facebook.com/digitalspyuk/","https://www.whatsapp.com/channel/0029VaBs03C8PgsG3myPUU1D","https://www.instagram.com/digitalspy/"],"logo":{"@type":"ImageObject","url":"https://www.digitalspy.com/_assets/design-tokens/digitalspy/static/images/logos/logo-jsonld.3d62ace.png","width":312,"height":60},"parentOrganization":{"@type":"NewsMediaOrganization","name":"Hearst 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strong{font-family:Charter,Charter-weightbold-roboto,Charter-weightbold-local,Georgia,Times,Serif;font-weight:bold;}.css-1nd4gv7{font-size:1.1875rem;line-height:1.6;font-family:Charter,Charter-roboto,Charter-local,Georgia,Times,Serif;}.css-1nd4gv7 em{font-style:italic;font-family:Charter,Charter-styleitalic-roboto,Charter-styleitalic-local,Georgia,Times,Serif;}.css-1nd4gv7 strong{font-family:Charter,Charter-weightbold-roboto,Charter-weightbold-local,Georgia,Times,Serif;font-weight:bold;}.css-1lh7k7j{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:#83EAD7;text-underline-offset:0.25rem;color:#000000;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;word-break:break-word;}.css-1lh7k7j:hover{color:#000000;text-decoration-color:border-link-body-hover;background-color:#83EAD7;}.css-es6uyf{padding:0 0.938rem;margin-top:1.875rem;margin-bottom:1.875rem;}@media(min-width: 40.625rem){.css-es6uyf{padding:0 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64rem){.css-1q2eu9o{font-size:1.875rem;line-height:1.3;}}.css-1bhm52x{margin-bottom:0.9375rem;--aspect-ratio:56.25%;}.css-1bhm52x .vjs-filmstrip{position:absolute;margin:0rem;bottom:0rem;}.css-1bhm52x:after{content:"";display:block;width:100%;height:0rem;}@media(max-width: 30rem){.css-1bhm52x:after{padding-bottom:calc((45% / 1.16) + 20px + 1.66em);}}@media(min-width: 30rem) and (max-width: 48rem){.css-1bhm52x:after{padding-bottom:calc((45% / 1.43) + 20px + 1.66em);}}@media(min-width: 40.625rem) and (max-width: 64rem){.css-1bhm52x:after{padding-bottom:calc((33% / 1.40) + 20px + 1.66em);}}@media(min-width: 48rem){.css-1bhm52x:after{padding-bottom:calc((25% / 1.30) + 20px + 1.66em);}}@media(min-width: 64rem){.css-1bhm52x:after{padding-bottom:calc((25% / 1.46) + 20px + 1.66em);}}.css-1tfrsvs{margin-bottom:0.9375rem;width:100%;height:100%;}.css-1tfrsvs .glimmerPlayer{z-index:2000000;}.css-1tfrsvs .vjs-wrapper .vjs-filmstrip{z-index:4000000;}.css-1tfrsvs 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eagam8p1"></span></h1><div class="css-1p9blh3 e1f1sunr6">Virgin Media has recorded 10.5m views of BBC iPlayer programmes in about a month-and-a-half.</div><div class="css-1jjj2tq e1f1sunr5"><address class="css-47srrc e1v8cotw2"><span data-theme-key="by-line-name" class="css-1wbmr43 e1v8cotw1"><span>By <a data-theme-key="base-link" href="/author/12965/dave-west/" class="css-1e91z5z e1c1bym14">Dave West</a></span></span><time class="css-w0ebia e1f1sunr4">Published: 21 July 2008</time></address></div><div class="no-print css-wkpw2c e1f1sunr11"><div data-journey-blur="true" class="content-header-actions css-18jz25a e1f1sunr10"></div></div></div></div></section></header><div data-journey-hide="true" class="css-k008qs et2g3wt0"><div class="standard-container content-container article-container css-1q1kaac et2g3wt3"><div data-journey-body="standard-article" class="article-body-content article-body standard-body-content css-4oaay7 et2g3wt6"><p data-node-id="0" class="css-1nd4gv7 emevuu60"></p><p data-journey-content="true" data-node-id="1" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">Virgin Media has recorded 10.5m views of BBC iPlayer programmes since June 1.</p> <p data-journey-content="true" data-node-id="3" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">Usage figures released today also revealed <em>In The Night Garden</em>, aimed at children aged one to four, was one of the most viewed shows alongside primetime hits like <em>Doctor Who</em>.</p> <p data-journey-content="true" data-node-id="5" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">Virgin and the BBC have been collaborating closely on the iPlayer, with the cableco keen to develop its video on demand offering and the BBC seeking to take the service to new platforms. The iPlayer was initially <a href="/cable/a94951/bbc-iplayer-launches-on-virgin-media.html" class="body-el-link standard-body-el-link css-1lh7k7j emevuu60">made available</a> via the red button on BBC channels then <a href="/cable/a97127/bbc-iplayer-content-enters-virgin-epg.html<br%20/>%0A" class="body-el-link standard-body-el-link css-1lh7k7j emevuu60">integrated with the programme guide</a> on May 29. Virgin has identified its official launch date as June 1.</p> <p data-journey-content="true" data-node-id="7" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">A comparison of 10.5m views in about a month-and-a-half to the <a href="/broadcasting/a96400/bbc-iplayer-use-grew-22-percent-in-april.html" class="css-1lh7k7j emevuu60">21m all-platform total</a> for the iPlayer in April suggests Virgin is making a sizeable contribution to overall use of the service.</p> <p data-journey-content="true" data-node-id="9" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">Rahul Chakkara, the BBC's controller of TV platforms, said: "These early figures indicate a real appetite from viewers to access BBC iPlayer via their TVs and catch-up on their favourite programmes from the comfort of their living room. This initial success on Virgin Media underlines the multi-platform appeal of BBC iPlayer proposition."</p> <p data-journey-content="true" data-node-id="11" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">Malcolm Wall, Virgin's chief executive of content, said: "Our customers are using BBC iPlayer on Virgin Media to watch the BBC programmes they want, when they want - from the most loved prime-time TV shows to children’s series like <em>In the Night Garden</em>."</p> <p data-journey-content="true" data-node-id="13" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">The company said 48% of its 3.5m TV customers now "regularly" used video on demand, with the average views per customer reaching 24 per month. The company believes those using VOD are less likely to cancel their subscription.</p> <p data-journey-content="true" data-node-id="15" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60">The most-viewed iPlayer programmes during June were:</p> <p data-journey-content="true" data-node-id="17" class="body-el-text standard-body-el-text css-1nd4gv7 emevuu60"><strong>1.</strong> <em>EastEnders </em><br/><strong>2.</strong> <em>Doctor Who </em><br/><strong>3.</strong> <em>Holby City </em><br/><strong>4.</strong> <em>Casualty </em><br/><strong>5.</strong> <em>Top Gear </em><br/><strong>6.</strong> <em>Two Pints of Lager and a Packet of Crisps </em><br/><strong>7.</strong> <em>The Apprentice </em><br/><strong>8.</strong> <em>Friday Night with Jonathan Ross </em><br/><strong>9.</strong> <em>In the Night Garden </em><br/><strong>10.</strong> <em>The Apprentice: You're Fired</em><br/><br/><br/><br/><br/><br/><br/><br/><br/></p><p data-node-id="18" class="css-1nd4gv7 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