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sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*NDXaFWE3QLPn33k3tyveQg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*NDXaFWE3QLPn33k3tyveQg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*NDXaFWE3QLPn33k3tyveQg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*NDXaFWE3QLPn33k3tyveQg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*NDXaFWE3QLPn33k3tyveQg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*NDXaFWE3QLPn33k3tyveQg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*NDXaFWE3QLPn33k3tyveQg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="image of 8 logos from Duolingo, typeform, notion, strava, monzo, bloom & wild, godaddy and finimize" class="bh ms ny c" width="700" height="434" loading="eager"/></picture></div></div></figure><p id="ef21" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">Recruiting users for research is <strong class="ob he">hard</strong>.</p><p id="75b9" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">An email to 1000 users might get you a handful of call bookings at best. That’s 0.2–0.5% conversion.</p><p id="ae1f" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">Pretty demoralising 💀</p><p id="fb84" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">Especially at early-stage startups where you may not have well-oiled communication channels, an allocated budget or many users to contact.</p><p id="b593" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">But, there are<strong class="ob he"> many ways to recruit users for research</strong> depending on your available budget, time and resource.</p><p id="52a9" class="pw-post-body-paragraph nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou gw bk">You can try:</p><ul class=""><li id="8e4a" class="nz oa hd ob b hx oc od oe ia of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox bk"><strong class="ob he">Guerrilla testing:</strong> i.e. going out into the wild and asking people. It’s scary but free and quick</li><li id="f46c" class="nz oa hd ob b hx oy od oe ia oz og oh oi pa ok ol om pb oo op oq pc os ot ou ov ow ox bk"><strong class="ob he">Asking colleagues, friends, family: </strong>quick &<strong class="ob he"> </strong>free but potentially not the right users</li><li id="7257" class="nz oa hd ob b hx oy od oe ia oz og oh oi pa ok ol om pb oo op oq pc os ot ou ov ow ox bk"><strong class="ob he">Recruitment tools: </strong>pay services to find you users or use an unmoderated testing platform (I like <a class="af pd" href="https://www.userbrain.com/en/" rel="noopener ugc nofollow" target="_blank">userbrain</a>)</li><li id="3021" class="nz oa hd ob b hx oy od oe ia oz og oh oi pa ok ol om pb oo op oq pc os ot ou ov ow ox bk"><strong class="ob he">Run paid ads to recruit people: </strong>I’ve never tried this, watch out for costs and targeting limitations on ads</li><li id="73de" class="nz oa hd ob b hx oy od oe ia oz og oh oi pa ok ol om pb oo op oq pc os ot ou ov ow ox bk"><strong class="ob he">Ask your users in your product: </strong>pop up a little modal asking a question or linking to a survey. Often requires development resources or a drag-and-drop tool to be implemented</li><li id="cc5d" class="nz oa hd ob b hx oy od oe ia oz og oh oi pa ok ol om pb oo op oq pc os ot ou ov ow ox bk"><strong class="ob he">Ask your users via CRM:</strong> free & easy. Requires an…</li></ul></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pe pf pg ph gv ab q pi jb c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp pj"><div class="ab q ll"><div class="pk l"><span class="l pl pm pn e d"><div class="ab q ll lm"><div class="pw-multi-vote-icon fj gt ln lo lp"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fuser-experience-design-1%2F8ee9e4fc7ec5&operation=register&redirect=https%3A%2F%2Fuxdesign.cc%2F8-excellent-user-research-emails-8ee9e4fc7ec5&user=Rosie+Hoggmascall&userId=4731f4eb4818&source=---footer_actions--8ee9e4fc7ec5---------------------clap_footer-----------" rel="noopener follow"><div><div class="bm" aria-hidden="false"><div class="lq ao lr ls lt lu am lv lw lx lp"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" 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