Webinar Recap: The Online Community Advantage

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.ubermenu-tab-content-panel{ box-shadow: 0 5px 10px rgba(0,0,0,.075); } /* When submenus and items go full width, move items back to appropriate positioning */ .ubermenu .ubermenu-submenu-rtl { direction: ltr; } /* Fixed position mobile menu */ .ubermenu.ubermenu-mobile-modal{ position:fixed; z-index:9999999; opacity:1; top:0; left:0; width:100%; width:100vw; max-width:100%; max-width:100vw; height:100%; height:calc(100vh - calc(100vh - 100%)); height:-webkit-fill-available; max-height:calc(100vh - calc(100vh - 100%)); max-height:-webkit-fill-available; border:none; box-sizing:border-box; display:flex; flex-direction:column; justify-content:flex-start; overflow-y:auto !important; /* for non-accordion mode */ overflow-x:hidden !important; overscroll-behavior: contain; transform:scale(1); transition-duration:.1s; transition-property: all; } .ubermenu.ubermenu-mobile-modal.ubermenu-mobile-accordion.ubermenu-interaction-press{ overflow-y:hidden !important; } .ubermenu.ubermenu-mobile-modal.ubermenu-responsive-collapse{ overflow:hidden !important; opacity:0; transform:scale(.9); visibility:hidden; } .ubermenu.ubermenu-mobile-modal .ubermenu-nav{ flex:1; overflow-y:auto !important; overscroll-behavior: contain; } .ubermenu.ubermenu-mobile-modal .ubermenu-item-level-0{ margin:0; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-close-button{ border:none; background:none; border-radius:0; padding:1em; color:inherit; display:inline-block; text-align:center; font-size:14px; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button{ width: 100%; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential, .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{ margin-right:.2em; } /* Header/Footer Mobile content */ .ubermenu .ubermenu-mobile-header, .ubermenu .ubermenu-mobile-footer{ display:block; text-align:center; color:inherit; } /* Accordion submenus mobile (single column tablet) */ .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-sizing:border-box; border-left:none; border-right:none; box-shadow:none; } .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } /* Accordion indented - remove borders and extra spacing from headers */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu.ubermenu-submenu-drop, 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var(--ubermenu-accordion-indent) * 3 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 4 ); } /* Reverse Accordion dropdown indentation padding */ .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 2 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 3 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 4 ); } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } .ubermenu .ubermenu-autocolumn:not(:first-child), .ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{ padding-top:0; } .ubermenu .ubermenu-autocolumn:not(:last-child), .ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{ padding-bottom:0; } .ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{ margin-top:0; } /* Accordion submenus mobile */ .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-shadow:none; box-sizing:border-box; border-left:none; border-right:none; } .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0 > .ubermenu-custom-content.ubermenu-custom-content-padded { padding-top:32px; padding-bottom:32px; } /* Status: Loaded from Transient */ @media \0screen { .ubermenu .ubermenu-image { width: auto } } /* Prevent height distortion in IE8. */ </style> <script> document.documentElement.className = document.documentElement.className.replace( 'no-js', 'js' ); </script> <style> .no-js img.lazyload { display: none; } figure.wp-block-image img.lazyloading { min-width: 150px; } .lazyload, .lazyloading { opacity: 0; } .lazyloaded { opacity: 1; transition: opacity 400ms; transition-delay: 0ms; } </style> <script type="text/javascript"> var advadsCfpQueue = []; var advadsCfpAd = function( adID ){ if ( 'undefined' == typeof advadsProCfp ) { advadsCfpQueue.push( adID ) } else { advadsProCfp.addElement( adID ) } }; </script> <link rel="icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color-150x150.png" sizes="32x32" /> <link rel="icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> <meta name="msapplication-TileImage" content="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> </head> <body class="post-template-default single single-post postid-44109 single-format-standard aa-prefix-perso-">  <noscript><iframe height="0" width="0" style="display:none;visibility:hidden" data-src="https://www.googletagmanager.com/ns.html?id=GTM-WR9PVJX" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></noscript>  <header id="header"> <div class="container"> <div class="branding"> <a href="/" title="Personify Corp." class="logo" rel="home"></a> </div> <div class="top-nav">  <button class="ubermenu-responsive-toggle ubermenu-responsive-toggle-main ubermenu-skin-minimal ubermenu-loc-main-menu ubermenu-responsive-toggle-content-align-left ubermenu-responsive-toggle-align-full " tabindex="0" data-ubermenu-target="ubermenu-main-0-main-menu-2"><i class="fas fa-bars" ></i>Menu</button><nav id="ubermenu-main-0-main-menu-2" class="ubermenu ubermenu-nojs ubermenu-main ubermenu-menu-0 ubermenu-loc-main-menu ubermenu-responsive ubermenu-responsive-1280 ubermenu-mobile-modal ubermenu-mobile-accordion ubermenu-responsive-collapse ubermenu-horizontal ubermenu-transition-slide ubermenu-trigger-hover ubermenu-skin-minimal ubermenu-bar-align-full ubermenu-items-align-auto ubermenu-retractors-responsive ubermenu-submenu-indicator-closes"><ul id="ubermenu-nav-main-0-main-menu" class="ubermenu-nav" ><li id="menu-item-37680" class="who-we-serve ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37680 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Who We Serve</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37680 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37719 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37719"><ul class="ubermenu-submenu ubermenu-submenu-id-37719 ubermenu-submenu-type-stack" ><li id="menu-item-37720" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37720 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Organizations</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37720 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38368" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38368 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/association-management-companies/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Companies</span></a></li><li id="menu-item-37722" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37722 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-association-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Associations</span></a></li><li id="menu-item-38369" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38369 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/chamber-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Chambers of Commerce</span></a></li><li id="menu-item-37724" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37724 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/professional-associations"><span class="ubermenu-target-title ubermenu-target-text">Professional Associations</span></a></li><li id="menu-item-38615" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38615 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/ymcas-and-jccs/"><span class="ubermenu-target-title ubermenu-target-text">YMCAs and JCCs</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37727 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37727"><ul class="ubermenu-submenu ubermenu-submenu-id-37727 ubermenu-submenu-type-stack" ><li id="menu-item-37731" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37731 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text"> </span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37731 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37726" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37726 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-show-and-conference-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Show & Conference Organizers</span></a></li><li id="menu-item-37728" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37728 ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/donor-based-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Donor-Based Organizations</span></a></li><li id="menu-item-37732" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37732 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/colleges-and-university-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Colleges & Universities</span></a></li><li id="menu-item-37733" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37733 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/small-clubs-hoas-nonprofit-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Small or Emerging Non-Profits</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37734 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37734"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37742 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37742"><ul class="ubermenu-submenu ubermenu-submenu-id-37742 ubermenu-submenu-type-stack" ><li id="menu-item-37743" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37743 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content"><p><strong>Meet the Game Changers</strong></p> <p><a href="/game-changers" style="padding: 16px;"><img width="211" height="209" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 590px) 100vw, 590px" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" width="211" height="209" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" sizes="(max-width: 590px) 100vw, 590px" /></noscript></a></p></div></li></ul></li></ul></li><li id="menu-item-37681" class="products ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37681 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Products</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37681 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37685 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37685"><ul class="ubermenu-submenu ubermenu-submenu-id-37685 ubermenu-submenu-type-stack" ><li id="menu-item-37687" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37687 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/association-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Software (AMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37687 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38574" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38574 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/wild-apricot/"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Small associations and nonprofits with limited staff can save time and add value with this budget-friendly, all-in-one solution.</span></a></li><li id="menu-item-38568" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-professional/"><span class="ubermenu-target-title ubermenu-target-text">MC Professional</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Growing professional associations with small staffs can boost productivity, membership and revenue with this empowered, intuitive solution.</span></a></li><li id="menu-item-38569" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-trade/"><span class="ubermenu-target-title ubermenu-target-text">MC Trade</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Trade associations and chambers of commerce can simplify/configure staff workflows to manage financials and complex member relationships.</span></a></li><li id="menu-item-38571" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/threesixty/"><span class="ubermenu-target-title ubermenu-target-text">ThreeSixty</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Large associations, YMCAs and JCCs will love a streamlined, configurable and powerful enterprise platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37686 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37686"><ul class="ubermenu-submenu ubermenu-submenu-id-37686 ubermenu-submenu-type-stack" ><li id="menu-item-37691" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37691 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/events-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Event Management Software (EMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37691 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38563" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38563 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/a2z-events/"><span class="ubermenu-target-title ubermenu-target-text">A2Z Events</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Independent Show Organizers and member-based organizations rely on the leading in-person platform for floor plans, booth sales and sponsorships.</span></a></li><li id="menu-item-44636" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-44636 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/gtr/"><span class="ubermenu-target-title ubermenu-target-text">Registration Tech (Formerly GTR)</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Flexible event technology & support you can rely on. Seamlessly plan and execute an unforgettable meeting, conference, or tradeshow of any size with our all-in-one event management platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37696 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37696"><ul class="ubermenu-submenu ubermenu-submenu-id-37696 ubermenu-submenu-type-stack" ><li id="menu-item-37697" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37697 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/member-engagement-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement Software</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37697 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38573" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38573 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/community/"><span class="ubermenu-target-title ubermenu-target-text">CommUnity</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Engaging and robust platform for discussions, forums, multimedia, and connections that integrates with your AMS.</span></a></li><li id="menu-item-38570" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/classroom/"><span class="ubermenu-target-title ubermenu-target-text">Classroom</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Learning management software to enable your members to continue education and credentials with certificates and more.</span></a></li><li id="menu-item-38567" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/job-board/"><span class="ubermenu-target-title ubermenu-target-text">Job Board</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Add value to members and generate revenue from employers with a targeted destination for job seekers in your organization.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37701 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37701"></li></ul></li><li id="menu-item-37682" class="support ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37682 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37682 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37744 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37744"><ul class="ubermenu-submenu ubermenu-submenu-id-37744 ubermenu-submenu-type-stack" ><li id="menu-item-37748" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37748 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Client Success</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37748 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38462" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38462 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/education-training/"><span class="ubermenu-target-title ubermenu-target-text">Client Education & Training</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37745 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37745"><ul class="ubermenu-submenu ubermenu-submenu-id-37745 ubermenu-submenu-type-stack" ><li id="menu-item-37749" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37749 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37749 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38116" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38116 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/account-support/"><span class="ubermenu-target-title ubermenu-target-text">Account Support</span></a></li><li id="menu-item-38114" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38114 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/technical-help/"><span class="ubermenu-target-title ubermenu-target-text">Technical Help</span></a></li><li id="menu-item-38115" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38115 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/faq-knowledge-base/"><span class="ubermenu-target-title ubermenu-target-text">FAQs & Knowledge Base</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37746 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37746"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37747 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37747"><ul class="ubermenu-submenu ubermenu-submenu-id-37747 ubermenu-submenu-type-stack" ><li id="menu-item-37751" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37751 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">Client Access</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37751 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37761" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37761 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://community.personifycorp.com/home"><span class="ubermenu-target-title ubermenu-target-text">Client Online Community</span></a></li><li id="menu-item-37762" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37762 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://www.wildapricot.com/Utility/WildApricotLogin.aspx"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-37763" class="resources ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37763 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37763 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37764 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37764"><ul class="ubermenu-submenu ubermenu-submenu-id-37764 ubermenu-submenu-type-stack" ><li id="menu-item-37768" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37768 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog"><span class="ubermenu-target-title ubermenu-target-text">Blogs</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37768 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38048" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38048 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/best-practices/"><span class="ubermenu-target-title ubermenu-target-text">Best Practices</span></a></li><li id="menu-item-38049" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38049 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38050" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38050 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/member-engagement"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement</span></a></li><li id="menu-item-38051" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38051 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/technology"><span class="ubermenu-target-title ubermenu-target-text">Technology</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37765 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37765"><ul class="ubermenu-submenu ubermenu-submenu-id-37765 ubermenu-submenu-type-stack" ><li id="menu-item-37769" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37769 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=guides"><span class="ubermenu-target-title ubermenu-target-text">Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37769 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38052" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38052 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=community"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a></li><li id="menu-item-38053" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38053 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38054" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38054 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=membership"><span class="ubermenu-target-title ubermenu-target-text">Membership</span></a></li><li id="menu-item-38055" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38055 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=strategy"><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37766 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37766"><ul class="ubermenu-submenu ubermenu-submenu-id-37766 ubermenu-submenu-type-stack" ><li id="menu-item-37770" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37770 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">Webinars</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37770 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38056" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38056 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">See all Webinars</span></a></li></ul></li><li id="menu-item-38554" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-has-children ubermenu-item-38554 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-38554 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38555" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38555 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">See all Resources</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37767 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37767"></li></ul></li><li id="menu-item-37683" class="company ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37683 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Company</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37683 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37772 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37772"><ul class="ubermenu-submenu ubermenu-submenu-id-37772 ubermenu-submenu-type-stack" ><li id="menu-item-37777" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37777 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us"><span class="ubermenu-target-title ubermenu-target-text">About Us</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37777 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38059" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38059 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/who-is-personify"><span class="ubermenu-target-title ubermenu-target-text">Who is Personify?</span></a></li><li id="menu-item-38119" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38119 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/values/"><span class="ubermenu-target-title ubermenu-target-text">Our Values</span></a></li><li id="menu-item-38118" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38118 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/leadership/"><span class="ubermenu-target-title ubermenu-target-text">Leadership</span></a></li><li id="menu-item-38121" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38121 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/locations/"><span class="ubermenu-target-title ubermenu-target-text">Locations</span></a></li><li id="menu-item-38063" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38063 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/careers"><span class="ubermenu-target-title ubermenu-target-text">Careers</span></a></li><li id="menu-item-38071" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38071 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/news"><span class="ubermenu-target-title ubermenu-target-text">News & Press</span></a></li><li id="menu-item-38140" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38140 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column 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class="breadcrumb_last" aria-current="page">Webinar Recap: The Online Community Advantage</span></span></span></span></p> </div> </section> <section class="header"> <div class="container"> <div class="info"> <h1 class="title">Webinar Recap: The Online Community Advantage</h1> <div class="meta"> By: Marlena Moore - <i>Client Marketing Manager</i> </div> </div> <div class="image"> <img width="1024" height="787" alt="Checklish with flexible management, personalized engagement, and additional revenue" decoding="async" fetchpriority="high" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image-300x231.png?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?size=384x295&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image-768x590.png?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1 1024w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="787" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Checklish with flexible management, personalized engagement, and additional revenue" decoding="async" fetchpriority="high" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image-300x231.png?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?size=384x295&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image-768x590.png?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> </section> <section class="post post-44109 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-associations tag-best-practices tag-member-engagement tag-online-community tag-webinar-recap"> <div class="container"> <div class="main-content"> <p>Online communities are the talk of the town for associations right now. But hearing about it and feeling like you need one is very different from understanding what they actually are, how you can use one and if you even actually need one. In a webinar hosted by Personify, Don Knox, Executive Chair for Civica Associations Conferences and Exhibitions, and Ashly Stewart, Marketing Manager from Personify, dove into those questions to help you better understand the advantages of an online community. Here’s our highlights from the webinar (but you can <a href="https://personifycorp.com/resources/webinars/the-online-community-advantage-on-demand/">check out the recording for the full thing</a>).</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p><a id="_msocom_1"></a></p> <h2 class="wp-block-heading">Are online communities a nice-to-have or need-to-have?</h2> <p>Starting off the webinar, Ashly and Don discuss the focal question of whether online communities are nice-to-have or a need-to-have. For a long time, the verdict was “nice-to-have”. The biggest contributor to this position? The cost of online communities. However, Don noted that online communities have evolved in recent years to a point where the cost is lower and the quality is higher!</p> <p>Another concern from team “nice-to-have” is the automatic assumption that when you get an online community, no one actually uses it. Well, using the platform to its full potential often mitigates this concern – everything should be in the community and your members will want to use it! If you’re a member looking for something related to your association, it should be found in your online community. Discussion boards, event promotion, blogs, webinar registration, video recordings, meeting notes – put it in your online community.</p> <h2 class="wp-block-heading">The verdict: Online communities are a need-to-have</h2> <p>The biggest reason that online communities are a need-to-have is that members want them. “Our members are asking for it and not only are they asking for it, but if we don’t create a space for them, they will do it themselves,” said Ashly in the webinar. The problem with member-created communities, like a Facebook group, is that you don’t own these spaces, have no control over what is done there and they have low security. An example of low security came in 2021 when Facebook was hacked and millions of individuals’ profiles were affected. Having a dedicated space for members gives members the space they desire with the security they need.</p> <p>Another key factor in why online communities are transitioning to a “need-to-have” is due to how they’ve changed recently. They are easier to use and more integrated with your current tech. As members become more remote, the need for connection to their community grows, hence the need for an online community.</p> <p>Looking at some data to support online communities, Ashly referred to a <a href="https://www.marketinggeneral.com/knowledge-bank/tipsters/insights-from-the-2021-membership-marketing-benchmarking-report">2021 Membership Marketing Benchmark Report</a> which showed an uptick in visits to the members-only section of associations’ websites from 44% to 56%, clearly showing the growing interest in online communities.</p> <h2 class="wp-block-heading">5 reasons associations may need an online community</h2> <p>Aside from members wanting them, there are a few other reasons that an online community can help you.</p> <h2 class="wp-block-heading">1. Flexibility</h2> <p>Online communities are perfect for any size association – small, large or somewhere in between. An online community can grow and scale with your association’s goals. The options for managing an online community are plentiful as well. We’ve seen success for each of these management options:</p> <ul class="wp-block-list"><li>You can hire a full-time Community Manager role</li><li>You can hire a part-time Community Manager role</li><li>You can make community management a tag-team effort with your existing team</li><li>You can recruit volunteers to manage your community</li><li>You can build a board committee that oversees community management</li></ul> <p>One of the biggest things Don discusses about creating a successful online community is making sure everything members need/want is in the community. Rather than sending out emails or a zoom link to an event – put your information in the online community. </p> <figure class="wp-block-pullquote"><blockquote><p>“Everything that you do is in your online community in some form or fashion.”</p><cite>Don Knox<br> Executive Chair for Civica Associations Conferences and Exhibitions</cite></blockquote></figure> <h2 class="wp-block-heading">2. Group management and engagement</h2> <p>Clear segmentation is needed to allow your members to have the best experience in the online community. Having various discussion boards in your community for specific interests will give members a personalized experience, encouraging engagement in the community. The same goes for audience-specific groups, such as individuals who volunteer, attend events and new members.</p> <p>The best part of having this segmentation is that members can opt into specific groups that meet their interests at any time, allowing everyone’s preferences to align with their experience in the online community.</p> <p>This group management and segmentation is also helpful for staff members. They can use member data to get to know their members based on their behaviors in the community. Seeing this data allows organizations to communicate with the right individuals at the right time, increasing member engagement and building deeper, more personal relationships.</p> <h2 class="wp-block-heading">3. Additional revenue opportunities</h2> <p>When utilizing a member-exclusive online community, there are many ways an association can build additional revenue. You can provide member-only learning opportunities such as webinars, educational sessions, and certification programs by promoting them in the community. This is also a good place to give members easy access to merchandise or store links, you can offer special discounts and sales to those in the online community.</p> <p>It’s also a great space to promote any branded items you’re selling and any events you’re hosting. Including a special early-bird price for members that register in your online community is another way to encourage members to use the space and engage with your content.</p> <h2 class="wp-block-heading">4. Better communication and workflows</h2> <p>Online communities should always be member-centric, but did you know they have benefits for your internal team and boards, too?</p> <p>You can use your online community as a centralized location for your document storage and access. Ashly shared some data from a <a href="https://personifycorp.com/resources/case-studies/nanp-case-study/">case study</a> about a Personify client using <a href="https://personifycorp.com/products/community/">CommUnity</a>. The National Association of Nutrition Professionals (NANP) saved $1,600 per year after CommUnity platform replaced DropBox!</p> <p>Leveraging your online community as a central place for everything is vital for getting the most out of the software. Use it for storing:</p> <ul class="wp-block-list"><li>Meeting minutes</li><li>Working documents</li><li>Annual reports</li><li>Content to share with members</li><li>Anything else your association may create</li></ul> <p>The best part is that you can restrict access to certain staff members using the group management feature.</p> <p>For your marketing team, an online community provides benefits as well. Instead of using a typical email to communicate with members, you can post the same content in your community discussion board. This space encourages more interaction and engagement with members, giving you a better idea of interest and engagement than tracking email opens and clicks.</p> <h2 class="wp-block-heading">5. Increasing member loyalty</h2> <p>Members join associations for their mission and they will stay loyal due to the connections they make and the value offered to them. An online community is an interactive and live space for members to grow loyalty to your organization. This can happen because they:</p> <ul class="wp-block-list"><li>Get up-to-date announcements on new events</li><li>Can build connections with other members</li><li>See others engaging (and enjoying) their membership in your organization</li></ul> <p> It’s hard to walk away from an organization that clearly cares about its members so much.</p> <p>Member-driven content is also something we’ve seen contribute to membership retention. When members can interact with each other and build connections with those who have the same interests and values as them, it strengthens your community from the inside. <strong>When you see your members producing a lot of content and interacting with each other’s creations… that’s when you know your online community is doing what it should.</strong></p> <h2 class="wp-block-heading">Your need-to-have online community</h2> <p>While many are viewing online communities as essential to their organization, it’s important to make sure it aligns with member needs and behaviors. The driving factor in building your online community should be that your members need it, want it and see it as enhancing their experience in your organization.</p> <p>And try not to stress about how to manage your online community. There are many options ranging from hiring a dedicated community manager to having a volunteer team. For a deeper dive into how you can do more with less, check out <a href="https://personifycorp.com/resources/guides/no-community-manager-no-problem-guide/">“No Community Manager? No Problem.”</a></p> <p>An online community can be a huge benefit for your organization. To watch the full conversation between Ashly Stewart, Marketing Manager from Personify and Don Knox, Executive Chair for Civica Associations Conferences and Exhibitions click the link below!</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-luminous-vivid-amber-background-color has-text-color has-background" href="https://personifycorp.com/resources/webinars/the-online-community-advantage-on-demand/" style="color:#411a50">Watch the On-Demand Webinar</a></div> </div> </div> <div class="side-content"> Tags: <a href="https://personifycorp.com/blog/tag/associations/" rel="tag">Associations</a>, <a href="https://personifycorp.com/blog/tag/best-practices/" rel="tag">Best Practices</a>, <a href="https://personifycorp.com/blog/tag/member-engagement/" rel="tag">Member Engagement</a>, <a href="https://personifycorp.com/blog/tag/online-community/" rel="tag">Online Community</a>, <a href="https://personifycorp.com/blog/tag/webinar-recap/" rel="tag">Webinar recap</a><br /> </div> </div> </section> <section class="post-cta"> <div class="container"> <h2>Which Personify product is right for you?</h2> <p><a class="button" href="https://personifycorp.com/request-a-demo/" target="_self">Let's Connect</a></p> </div> </section> <section id="articles"> <div class="container"> <h2>Related Posts</h2> <div class="blog-posts"> <div class="grid">  <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2024/10/Data-Insights-for-Press-Release.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/news/" rel="category tag">News</a> <p class="card-text"><a href="https://personifycorp.com/blog/personify-launches-new-ai-powered-reporting-engine-for-associations-and-chambers/">Personify Launches New AI-Powered Reporting Engine for Associations and Chambers 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