Como o Twitter Ads funciona

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<div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-xxl twtr-color--white has-mustache"> Como o Twitter Ads funciona </h2> <div class="b01__mustache twtr-background--blue-200"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20220409215003im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-mobile.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20220409215003im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.2560.png" media="(min-width: 1920px)"/> <img 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9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> " data-ellipses-svg="<svg width="10" height="2" viewBox="0 0 10 2" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"> <path d="M0.119995 1.77397H1.674V0.219971H0.119995V1.77397Z" fill="#B6C4CE"/> <path d="M4.21648 1.77397H5.77048V0.219971H4.21648V1.77397Z" fill="#B6C4CE"/> <path d="M8.31296 1.77397H9.86696V0.219971H8.31296V1.77397Z" fill="#B6C4CE"/> </svg> " data-theme-color="light" data-page-title="Como o Twitter Ads funciona" data-breadcrumbs-json="[ { "title": "Central de Ajuda do Twitter Ads", "path": "https://business.twitter.com/pt/help.html" }, { "title": "Soluções de problemas e perguntas frequentes", "path": "https://business.twitter.com/pt/help/troubleshooting.html" }, { "title": "Como o Twitter Ads funciona", "path": "https://business.twitter.com/pt/help/troubleshooting/how-twitter-ads-work.html" } ]"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="btc00-migration-void c00-void-component twtr-component twtr-component--first"> </div> <div class="btc00-migration-void c00-void-component twtr-component"> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4YTL"> <p>Queremos mostrar anúncios que sejam interessantes e úteis para você. Esta é uma visão geral de como o Twitter Ads funciona, por que você vê determinados anúncios, suas configurações de privacidade e outras opções.</p> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LTHE"> <h4><b>O que é o Twitter Ads?</b></h4> <p>Você pode ver diferentes tipos de anúncios no Twitter, como <a href="/web/20220409215003/https://business.twitter.com/pt/help/overview/what-are-promoted-ads.html" target="_blank">Anúncios Promovidos</a>, <a href="/web/20220409215003/https://business.twitter.com/pt/help/overview/what-are-follower-ads.html" target="_blank">Anúncios para Seguidores</a> e <a href="/web/20220409215003/https://business.twitter.com/pt/help/overview/what-are-promoted-trends.html" target="_blank">Trend Takeover</a>. Podemos mostrar esses anúncios quando você entra ou sai do Twitter. Eles são claramente identificados com o ícone "Promovido". Você pode interagir com a maioria do conteúdo promovido da mesma maneira que interage com o conteúdo orgânico. Se você seguir, curtir ou Retweetar um conteúdo no Twitter, inclusive conteúdo promovido, seus seguidores poderão ver o seu nome associado a esse conteúdo.<br/> </p> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="H0SH"> <h4><b>Por que você vê determinado conteúdo do Twitter Ads?</b></h4> <p>Sua atividade no Twitter, as informações que você fornece ao Twitter e nossos relacionamentos com parceiros de publicidade ajudam a tornar o conteúdo promovido mais relevante para você.<br/> </p> <p>Quando você usa o Twitter para seguir, tweetar, buscar, visualizar ou interagir com Tweets ou contas do Twitter, podemos usar essas ações para personalizar os anúncios do Twitter para você. Por exemplo: se você buscar um termo específico, poderemos mostrar conteúdo promovido relacionado a esse assunto. Também podemos personalizar anúncios usando outras informações sobre você, como as informações de seu perfil, a localização de seu dispositivo mobile (se as <a href="https://web.archive.org/web/20220409215003/https://support.twitter.com/articles/118492-how-to-use-the-location-feature-on-mobile-devices" target="_blank">funções de localização</a> estiverem ativadas), seu endereço IP ou os aplicativos instalados em seu dispositivo. Isso nos ajuda a mostrar anúncios locais e outros anúncios que possam interessar a você.</p> <p>O Twitter também pode personalizar anúncios com base em informações que o próprio Twitter e/ou nossas afiliadas coletam e que nossos parceiros de publicidade compartilham conosco, como um endereço de e-mail com hash, um identificador de dispositivo mobile ou informações relacionadas ao navegador (ID de cookie do navegador).</p> <p>Isso ajuda o Twitter a exibir anúncios sobre assuntos nos quais você já demonstrou interesse, relacionados a marcas e empresas das quais você pode gostar. Por exemplo, você poderia receber um Anúncio Promovido sobre uma oferta ou promoção de uma empresa cujo website você acessa ou cujo boletim informativo você assina. Você também poderia ver essa empresa como um Anúncio para Seguidores em uma das sugestões de "Quem Seguir". Saiba mais sobre seus <a href="https://web.archive.org/web/20220409215003/https://support.twitter.com/articles/20170405-your-privacy-controls-for-tailored-ads" target="_blank"> controles de privacidade para anúncios personalizados</a>.<br/> </p> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="RIGT"> <h4><b>Gerenciar suas configurações de privacidade</b></h4> <p>Temos o compromisso de oferecer a você opções de privacidade relevantes.</p> <ul> <li><p>Caso você não queira que o Twitter exiba anúncios com base em interesses dentro e fora do Twitter, há várias maneiras de desativar essa função:</p> <ul> <li><p>Usando as configurações do Twitter, acesse as configurações "Personalização e dados" e ajuste a configuração "Personalizar anúncios".</p> </li> <li><p>Se você estiver na web, poderá acessar a ferramenta de escolha para consumidores da Digital Advertising Alliance em <a href="https://web.archive.org/web/20220409215003/http://optout.aboutads.info/" target="_blank">optout.aboutads.info</a> para optar por não ver anúncios com base em interesses do Twitter no seu navegador atual.</p> </li> <li><p>Somente no iOS 13 e versões anteriores, se você não deseja que o Twitter exiba anúncios com base em interesses no Twitter para iOS no seu dispositivo mobile, ative a configuração "Limitar Publicidade Rastreada" nas configurações do seu iPhone (as instruções exatas podem ser diferentes nas diferentes versões do iOS). </p> </li> <li><p>No Android, se você não quiser que o Twitter exiba anúncios com base em interesses no Twitter para Android no seu dispositivo mobile, ative "Desativar a visualização de anúncios personalizados" nas configurações do seu telefone com Android (as instruções exatas e o nome dos recursos podem ser diferentes nas diferentes versões e variantes do Android conforme os fabricantes).</p> </li> </ul> </li> </ul> <p><i>Observação: se deseja visualizar ou alterar as configurações da Web para sua conta do Twitter, confirme se você está conectado. Alterar as configurações do Twitter em seu navegador quando você está desconectado afeta o comportamento do navegador somente enquanto você não está conectado ao Twitter. Saiba mais sobre como acessar suas <a href="https://web.archive.org/web/20220409215003/https://help.twitter.com/en/personalization-data-settings" target="_blank">configurações de personalização e dados</a>, inclusive em seu aplicativo Twitter para celular.</i></p> <ul> <li><p>O Twitter também trabalha com parceiros de publicidade, incluindo o Google, para comercializar os próprios serviços do Twitter e veicular anúncios em nome de anunciantes do Twitter, inclusive por meio da veiculação de anúncios com base em interesses. As opções de privacidade descritas aqui aplicam-se aos anúncios com base em interesses veiculados pelo Twitter ou no Twitter. Elas não se aplicam a anúncios veiculados por essas outras empresas fora do Twitter, inclusive em nome do Twitter. Saiba mais sobre a desativação do recebimento de anúncios com base em interesses de outras empresas em <a href="https://web.archive.org/web/20220409215003/http://optout.aboutads.info/" target="_blank">optout.aboutads.info</a> e <a href="https://web.archive.org/web/20220409215003/http://www.networkadvertising.org/choices/" target="_blank">www.networkadvertising.org/choices</a>. Se você está na Web, também pode desativar o Google Analytics instalando o <a href="https://web.archive.org/web/20220409215003/https://tools.google.com/dlpage/gaoptout" target="_blank">complemento de desativação de navegador do Google</a> e os anúncios do Google com base em interesses por meio das <a href="https://web.archive.org/web/20220409215003/http://www.google.com/settings/ads" target="_blank">configurações de Anúncios do Google</a>.</p> </li> <li><p>Somente na versão 14 do iOS e versões posteriores, se você não quiser que o Twitter acesse o identificador do iOS para publicidade, desative "Permitir que os aplicativos solicitem o rastreamento" no iOS (as instruções exatas podem ser diferentes nas diferentes versões do iOS).</p> </li> <li><p>Além disso, esteja você conectado ou desconectado, sempre haverá a opção de "descartar" os Anúncios Promovidos e/ou contas que não sejam de seu interesse. Esse feedback nos ajuda a mostrar um conteúdo promovido melhor para você.</p> </li> </ul> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SQ9U"> <html> <head/> <body> <h4><b>Como faço para veicular o Twitter Ads?</b></h4> <p>As contas elegíveis<span style="word-spacing: normal;"> podem lançar campanhas em </span><a href="https://web.archive.org/web/20220409215003/http://ads.twitter.com/?ref=en-btc-how-twitter-ads-work" style="word-spacing: normal;background-color: rgb(255,255,255);" target="_blank">ads.twitter.com</a><span style="word-spacing: normal;">. Para mais informações, acesse <a href="/web/20220409215003/https://business.twitter.com/pt/advertising/campaign-types.html" target="_blank">os primeiros passos para iniciar a usar as campanhas do Twitter Ads</a></span><br/> </p> </body></html> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b25-csat"> <div class="b25" data-options="["It doesn’t have the information I need.","The information was hard to follow or confusing.","The solution did not work as described.","There is a broken link, missing image, or typo."]" data-curr-path="/content/business-twitter/pt/help/troubleshooting/how-twitter-ads-work"> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 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Como o Twitter Ads funciona