CINXE.COM

<!doctype html> <html class="no-js" lang="en-AU" prefix="og: http://ogp.me/ns#"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1">   <script> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:150335,hjsv:5}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'//static.hotjar.com/c/hotjar-','.js?sv='); </script> <script src="https://use.typekit.net/cha7spn.js"></script> <script>try{Typekit.load({ async: true });}catch(e){}</script> <link href="https://fonts.googleapis.com/css2?family=Poppins:ital,wght@0,100;0,200;0,500;0,800;1,100;1,400&display=swap" rel="stylesheet"> <title>Coles Liquor - NOW Digital Agency</title> <meta name='robots' content='max-image-preview:large' />  <link rel="canonical" href="https://www.nowdigital.com.au/our-work/coles-liquor/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Coles Liquor - NOW Digital Agency" /> <meta property="og:description" content="As one of Australia's leading retailers, Coles is committed to making life easier for customers. They deliver great value on weekly groceries, as well as convenience shopping, fuel, credit cards, phone plans and an extensive nationwide network of wine and liquor stores." /> <meta property="og:url" content="https://www.nowdigital.com.au/our-work/coles-liquor/" /> <meta property="og:site_name" content="NOW Digital Agency" /> <meta property="article:publisher" content="https://www.facebook.com/teamnowdigital/" /> <meta property="og:image" content="https://www.nowdigital.com.au/wp-content/uploads/2021/09/coles-liquor-cover.png" /> <meta property="og:image:secure_url" content="https://www.nowdigital.com.au/wp-content/uploads/2021/09/coles-liquor-cover.png" /> <meta property="og:image:width" content="1366" /> <meta property="og:image:height" content="740" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="As one of Australia's leading retailers, Coles is committed to making life easier for customers. They deliver great value on weekly groceries, as well as convenience shopping, fuel, credit cards, phone plans and an extensive nationwide network of wine and liquor stores." /> <meta name="twitter:title" content="Coles Liquor - NOW Digital Agency" /> <meta name="twitter:site" content="@NOWtweets" /> <meta name="twitter:image" content="https://www.nowdigital.com.au/wp-content/uploads/2021/09/coles-liquor-cover.png" /> <meta name="twitter:creator" content="@NOWtweets" /> <script type='application/ld+json'>{"@context":"https:\/\/schema.org","@type":"Organization","url":"https:\/\/www.nowdigital.com.au\/","sameAs":["https:\/\/www.facebook.com\/teamnowdigital\/","https:\/\/www.instagram.com\/now_digital\/","https:\/\/www.linkedin.com\/company\/now-media_2\/","https:\/\/twitter.com\/NOWtweets"],"@id":"https:\/\/www.nowdigital.com.au\/#organization","name":"NOW Digital","logo":""}</script>  <link rel='dns-prefetch' href='//unpkg.com' /> <link rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> <link rel="alternate" type="application/rss+xml" title="NOW Digital Agency » Feed" href="https://www.nowdigital.com.au/feed/" /> <link rel="alternate" type="application/rss+xml" title="NOW Digital Agency » Comments Feed" href="https://www.nowdigital.com.au/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.nowdigital.com.au\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.4.5"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.nowdigital.com.au/wp-includes/css/dist/block-library/style.min.css?ver=6.4.5' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='contact-form-7-css' href='/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.8.1' type='text/css' media='all' /> <link rel='stylesheet' id='now-theme-style-lib-css' href='/wp-content/themes/now-seventeen/assets/css/lib.min.css?ver=6.4.5' type='text/css' media='all' /> <link rel='stylesheet' id='now-theme-style-aos-css' href='https://unpkg.com/aos@2.3.1/dist/aos.css?ver=6.4.5' type='text/css' media='all' /> <link rel='stylesheet' id='now-theme-style-css' href='/wp-content/themes/now-seventeen/assets/css/styles.93495.min.css?ver=6.4.5' type='text/css' media='all' /> <script type="text/javascript" src="/wp-content/themes/now-seventeen/assets/js/lib/modernizr.js?ver=6.4.5" id="now-theme-script-modernizr-js"></script> <link rel="https://api.w.org/" href="https://www.nowdigital.com.au/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.nowdigital.com.au/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.4.5" /> <link rel='shortlink' href='https://www.nowdigital.com.au/?p=1921' /> <link rel="alternate" type="application/json+oembed" href="https://www.nowdigital.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.nowdigital.com.au%2Four-work%2Fcoles-liquor%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.nowdigital.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.nowdigital.com.au%2Four-work%2Fcoles-liquor%2F&format=xml" />  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P837VZ');</script> <link rel="icon" href="/wp-content/uploads/2024/01/NOW-Blue-Block-150x150.png" sizes="32x32" /> <link rel="icon" href="/wp-content/uploads/2024/01/NOW-Blue-Block-200x200.png" sizes="192x192" /> <link rel="apple-touch-icon" href="/wp-content/uploads/2024/01/NOW-Blue-Block-200x200.png" /> <meta name="msapplication-TileImage" content="/wp-content/uploads/2024/01/NOW-Blue-Block-300x300.png" /> <style type="text/css" id="wp-custom-css"> main ul{ margin-left: 2.125rem; } .footer { color: #fff; display: -ms-flexbox; display: flex; -ms-flex-pack: justify; justify-content: space-between; -ms-flex-direction: row; flex-direction: row; -ms-flex-align: stretch; align-items: stretch } @media (max-width: 767px) { .footer { -ms-flex-pack:end; justify-content: flex-end; -ms-flex-direction: column; flex-direction: column } } .footer .footer-email-signup { padding: 0 1.25rem; -ms-flex-preferred-size: 45%; flex-basis: 45%; width: 45%; background-color: #1b1b1b; display: -ms-flexbox; display: flex; -ms-flex-align: center; align-items: center } @media (max-width: 1199px) { .footer .footer-email-signup { padding:1.875rem 1.25rem; -ms-flex-preferred-size: 100%; flex-basis: 100%; width: 100%; -ms-flex-pack: center; justify-content: center } } .footer .footer-email-signup form .form-group .input-wrapper { position: relative; display: inline-block; border-bottom: 1px solid #eee } @media (min-width: 1199px) { .footer .footer-email-signup form,.footer .footer-email-signup form .form-group { width:100% } .footer .footer-email-signup form .form-group .input-wrapper { width: 75%; margin-left: 10px } } .footer .footer-email-signup form .form-group .input-wrapper input#subscribe-email { outline: 0; border: none; padding: 5px 20px 5px 0; margin: 0!important; background: 0 0; width: 100% } .footer .footer-email-signup form .form-group .input-wrapper input#subscribe-email:focus { outline: 0 } @media (max-width: 1199px) { .footer .footer-email-signup form .form-group .input-wrapper { display:block } .footer .footer-email-signup form .form-group .input-wrapper input#subscribe-email { margin: 0!important } } .footer .footer-email-signup form .form-group .input-wrapper i { color: #00b6de; position: absolute; right: 0; top: 50%; transform: translateY(-50%) } .footer .footer-email-signup form .form-group .input-wrapper i:hover { opacity: .75 } .footer .footer-main { padding: 2.5rem 1.25rem; -ms-flex-preferred-size: 55%; flex-basis: 55%; width: 55%; background-color: #000; display: -ms-flexbox; display: flex; -ms-flex-align: center; align-items: center; -ms-flex-pack: end; justify-content: flex-end } @media (max-width: 1199px) { .footer .footer-main { -ms-flex-direction:column; flex-direction: column; -ms-flex-pack: center; justify-content: center; -ms-flex-preferred-size: 100%; flex-basis: 100%; width: 100% } .footer .footer-main nav:nth-child(2) { padding-bottom: 20px } } .footer .footer-main nav .menu-item a { color: #fff } .social-links { font-size: 1.375rem } .social-links li { margin: 0 .9375rem } .footer-menu li { margin: 0 1.25rem } .footer-menu li:after { content: "\00b7"; display: inline; margin-left: 1.25rem; position: absolute; line-height: 1.375rem } .footer-menu li:last-child:after { display: none } .footer-menu li a { font-size: .875rem; line-height: 1.375rem; color: #fff } .social-insta .fa-instagram { font-size: 1.55rem } .social-links-container { margin-bottom: 0px; } .footer,.footer-menu li a, .footer-menu li a { font-family: Poppins,sans-serif; font-style: normal; font-weight: 500!important } @media (max-width: 767px){ .wpcf7-form-control.wpcf7-checkbox { font-size: 14px; } .form-contactUs input[type=checkbox] { margin-right: 4px !important; margin-top: -3px !important; } } .owl-item .arrow-right-blue{ margin-bottom: -4px; margin-right: -6px; margin-left: 6px; width: 17px; height: 17px; } .banner-gallery .caption .btn{ font-weight: 700; } .banner-gallery .caption .btn .sprite-icon{ background-size: 26px 191px; } section.blog-content ul{ padding-left: 25px; font-size: initial; } @media (max-width: 767px){ .banner-gallery .item-inner { bottom: 25%; top: 26%; } .banner.banner-gallery .title, .th1 { font-size: 1rem; line-height: 1.4rem; } .banner.banner-gallery .btn { margin-top: 0; padding: 10px; font-size: 1em; } .wpcf7-form-control.wpcf7-checkbox { font-size: 14px; } .form-contactUs input[type=checkbox] { margin-right: 4px !important; margin-top: -3px !important; } } body.home .content-section.content-bottom.container { position: sticky; background: #f0f0f2; width: 100%; } body.home .content-section.content-bottom.container .row { width: 1170px; margin: auto; } body.home .content-section.content-bottom.container h2 { font-size: 47px; font-weight: 800!important; margin-bottom: 69px; } @media (max-width: 767px) { body.home .content-section.content-bottom.container h2 { font-size: 37px; margin-bottom: 43px; } body.home .content-section.content-bottom.container .row { width: auto; margin: auto; } } @media (max-width: 991px) { body.home .content-section.content-bottom.container .row { width: auto; margin: auto; } } .btn.btn-on-cta { font-size: 15px; padding: 10px; width: 180px; font-weight: 600!important; } .btn.btn-on-cta .link-text{ float: left; margin-left: 5px; cursor: pointer; color: #000; } .profile-asymmetric .card-content a{ color: #fff; text-decoration: underline; } .banner.banner-gallery .owl-carousel .owl-dots { right: 12%; } @media (max-width: 767px) { .banner.banner-gallery .owl-carousel .owl-dots { right: 0%; } .profile-asymmetric .title { width: 100%!important; } .profile-asymmetric .row-feature .col-feature .card .card-content h2 { font-size: 1.5rem; } } .profile-asymmetric .title { width: 68%; } ol,li { font-family: Poppins,sans-serif; } li { margin-bottom: 20px; } ol { margin-top: 20px; } .about-us-gallery { padding-top: 30px; } .site-main{ min-height: 88vh; } body.platform-landing.Contentful .content-bottom .section-title { color: #0062f4; } body.platform-landing.Contentful .content-feature .row-feature .col-feature:hover h2 a { text-decoration: underline; text-decoration-color: #0062f4; } body.platform-landing.sitecore .content-bottom .section-title { color: #5548d9; } body.platform-landing.sitecore .content-feature .row-feature .col-feature:hover h2 a { text-decoration: underline; text-decoration-color: #5548d9; } /* home carousel tempory fix, will update in code as well*/ .banner.banner-gallery .owl-carousel .owl-item img { padding-top: 7rem; } @media (max-width: 767px) { header.entry-header { height: auto; } } .header-logo { padding: 8px !important; } .industry-partners .content-feature { min-height: 514px !important; } .industry-partners .title { font-size: 23px !important; margin-bottom: 1rem !important; color: #000; } .industry-partners .feature-blurb { font-size: 1rem; font-family: Poppins, sans-serif; margin-bottom: 2.5rem; } .industry-partners .partner-images { display: grid; grid-template-columns: repeat(6, 1fr); gap: 10px; float: left; width: 100%; place-items: center; } .industry-partners .partner-images img { width: 100%; height: auto; display: block; } @media (max-width: 768px) { .industry-partners .partner-images { grid-template-columns: repeat(3, 1fr); } } @media (max-width: 767px) { /* Assuming $screen-xs-max = 576px */ .industry-partners .partner-images { gap: 22px; } } @media (min-width: 992px) { .industry-partners .feature-blurb { margin-bottom: 3.75rem; } } </style> </head> <body class="now_portfolio-template-default single single-now_portfolio postid-1921 "> <div class="page-wrap"> <header id="masthead" class="site-header" role="banner"> <div class="header-main"> <div class="header-logo-bar"> <div class="logo-wrap"> <a href="https://www.nowdigital.com.au/" class="header-logo" rel="home" title="NOW Digital Agency"> <img class="logo-black" src="/wp-content/themes/now-seventeen/assets/img/now-brand-black.svg" alt="NOW Digital Agency" /> <img class="logo-white logo-alt" src="/wp-content/themes/now-seventeen/assets/img/now-brand-white.svg" alt="NOW Digital Agency" /> <img class="logo-blue logo-alt" src="/wp-content/themes/now-seventeen/assets/img/now-brand-blue.svg" alt="NOW Digital Agency" /> </a> </div> <div class="pull-right visible-xs visible-sm-z"> <div id="nav-icon" class="menu-toggle" data-toggle="open" data-target="#navbar-mobile" aria-expanded="true" aria-controls="navbar"> <span></span> <span></span> <span></span> <span></span> </div> </div>  <div class="navbar-header pull-right hidden-xs hidden-sm-z"> <nav id="top-navigation" class="top-navigation" role="navigation" aria-label="Top Menu"> <div class="menu-main-menu-container"><ul id="top-menu" class="menu hlist"><li id="menu-item-13" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13"><a href="https://www.nowdigital.com.au/our-work/">Our work</a></li> <li id="menu-item-12" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12"><a href="https://www.nowdigital.com.au/about-us/">About us</a></li> <li id="menu-item-11" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-11"><a href="https://www.nowdigital.com.au/news-views/">News & views</a></li> <li id="menu-item-883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-883"><a href="https://www.nowdigital.com.au/contact-us/">Contact us</a></li> </ul></div></nav> </div> </div>  <div id="navbar-mobile" class="navbar-mobile"> <nav id="mobile-navigation" class="mobile-navigation" role="navigation" aria-label="Top Menu"> <div class="menu-mobile-menu-container"><ul id="mobile-menu" class="menu mobile-menu"><li id="menu-item-123" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-123"><a href="https://www.nowdigital.com.au/our-work/">Our work</a></li> <li id="menu-item-122" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-122"><a href="https://www.nowdigital.com.au/about-us/">About us</a></li> <li id="menu-item-121" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-121"><a href="https://www.nowdigital.com.au/news-views/">News & views</a></li> <li id="menu-item-885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-885"><a href="https://www.nowdigital.com.au/contact-us/">Contact us</a></li> </ul></div></nav> <nav id="nav-social-links" role="navigation" aria-label="Social Links"> <div class="social-links-container"> <ul class="social-links hlist"> <li class="social-fb menu-item"><a title="NOW Digital Facebook" href="https://www.facebook.com/teamnowdigital/" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i><span class="sr-only">NOW Digital Facebook</span></a></li> <li class="social-tw menu-item "><a title="NOW Digital Twitter" href="https://twitter.com/nowtweets" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i><span class="sr-only">NOW Digital Twitter</span></a></li> <li class="social-ln menu-item"><a title="NOW Digital Linkedin" href="https://www.linkedin.com/company/teamnowdigital" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i><span class="sr-only">NOW Digital Linkedin</span></a></li> <li class="social-insta menu-item"><a title="NOW Digital Instagram" href="https://www.instagram.com/now_digital" target="_blank"><i class="fa fa-instagram" aria-hidden="true"></i><span class="sr-only">NOW Digital Instagram</span></a></li> </ul> </div> </nav><nav id="footer-navigation" class="footer-navigation" role="navigation" aria-label="Footer Menu"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="footer-menu hlist"><li id="menu-item-884" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-884"><a href="https://www.nowdigital.com.au/careers/">Careers</a></li> <li id="menu-item-77" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-77"><a href="https://www.nowdigital.com.au/contact-us/">Contact us</a></li> </ul></div></nav> </div> <div class="row" id="skip"> <a class="" href="#content">Skip to Main Content</a> </div> </div> </header><section class="banner banner-static" role="banner"> <div class="" role="banner"> <div class="panel" data-color-profile="dark"> <div class="panel-content container"> <div class="row"> <div class="inner col-md-6"> <h5 class="tag">Coles Liquor</h5> <h2 class="title">Delivering personalised customer experiences</h2> </div> </div> </div> <div class="panel-background background-image " style="background-image: url(/wp-content/uploads/2021/09/coles-liquor-cover.png);"></div> </div> </div> </section> <main id="main" class="site-main" role="main"> <section class="content-section container portfolio-excerpt"> <div class="row"> <div class="col-md-6"> <h1 class="entry-title">Coles Liquor</h1> <p>As one of Australia’s leading retailers, Coles is committed to making life easier for customers. They deliver great value on weekly groceries, as well as convenience shopping, fuel, credit cards, phone plans and an extensive nationwide network of wine and liquor stores.</p> </div> <div class="col-md-6 text-center"> <img class="portfolio-logo" alt="Coles Liquor" src="/wp-content/uploads/2021/09/brand-coles-liquor.png" /> </div> </div> </section> <section class="banner portfolio-gallery" role="banner"> <div class="gallery-holder"> <div class="gallery-items"> <div id="" class="image-carousel owl-carousel"> <div class="item" style="background-color: #333333;"> <div class="img-wrapper container"> <img class="owl-lazy" data-src="/wp-content/uploads/2021/09/coles-liquor-2.png" alt="Lazy Owl Image"> </div> </div> <div class="item" style="background-color: #333333;"> <div class="img-wrapper container"> <img class="owl-lazy" data-src="/wp-content/uploads/2021/09/coles-liquor-3.png" alt="Lazy Owl Image"> </div> </div> <div class="item" style="background-color: #333333;"> <div class="img-wrapper container"> <img class="owl-lazy" data-src="/wp-content/uploads/2021/09/coles-liquor-4.png" alt="Lazy Owl Image"> </div> </div> <div class="item" style="background-color: #333333;"> <div class="img-wrapper container"> <img class="owl-lazy" data-src="/wp-content/uploads/2021/09/coles-liquor-1.png" alt="Lazy Owl Image"> </div> </div> </div> </div> </div> </section> <section class="content-section container portfolio-content"> <article id="post-1921" class="post-1921 now_portfolio type-now_portfolio status-publish has-post-thumbnail hentry portfolio_category-devops portfolio_category-ecommerce portfolio_category-integration portfolio_category-personalisation portfolio_category-pim portfolio_category-sitecore portfolio_category-user-experience"> <header class="entry-header"> </header> <div class="entry-content"> <h2><strong>The Background聽</strong></h2> <p>With some of the most recognisable liquor brands in Australia and as part of the commitment to right price, right place and right time, Coles needed to deliver highly targeted online experiences for their customers.聽聽The business needed to grow key performance metrics such as transaction value, frequency of purchase and customer top-of-mind awareness.</p> <p> </p> <h2><strong>The Challenge</strong></h2> <p>There has never been a time in retail history where customers have had greater access to brands. Only matched by a customer鈥檚 willingness to share every experience with anyone who will listen.</p> <p>Coles recognised that to differentiate themselves from the competition, a focus on showcasing their individual liquor brands聽聽(Liquorland, Vintage Cellars and First Choice Liquor Market) was key to drive brand advocacy.聽 Essential to brand advocacy is trust, and integral to trust is ensuring the brand websites were reliable, fast, and always available.</p> <p> </p> <h2><strong>The Solution</strong></h2> <p>Coles and NOW Digital undertook a review and audit of the core shopping experience to understand how customers made purchases.聽 What part does price, delivery options and product details make in the decision-making process?聽 How can we simplify the onboarding process?聽 How can we further promote loyalty and member-only offer?</p> <p>As an extension to the Coles internal team, we utilised our design system to develop reusable-components and built websites for all three brands under the Coles Liquor umbrella.</p> <p> </p> <h3>Highly optimised customer buying journey focused on conversion</h3> <p>Impactful storytelling with high quality imagery, product details and clear call-to-action for add-to-cart and checkout has proven to be vital in assisting customers through to purchase.</p> <p> </p> <h3>Consistency, reliability and always online</h3> <p>Overcoming limitations, we worked with Coles to centralise the technical delivery of all websites to increase efficiency and reduce management costs.聽 With the deployment of the new websites, visits have increased (by over 100%), transactions are faster, and website outages have been reduced to zero.</p> <p> </p> <p> </p> </div> <footer class="entry-footer"> </footer> </article> </section> <section class="content-section feature-section portfolio-bottom" style="background-color: #cccccc;"> <div class="wrapper container"> <div class="row"> <div class="col-sm-4 text-center"> <img class="" alt="Coles Liquor" src="/wp-content/uploads/2021/09/coles-liquor-mob1.png" /> </div> <div class="col-sm-4 text-center"> <img class="" alt="Coles Liquor" src="/wp-content/uploads/2021/09/coles-liquor-mob3.png" /> </div> <div class="col-sm-4 text-center"> <img class="" alt="Coles Liquor" src="/wp-content/uploads/2021/09/coles-liquor-mob2.png" /> </div> </div> </div> </section> <section class="content-section content-bottom container mobile-collapse" role="content"> <h2 class="section-title text-center">See more work</h2> <div class="row"> <div class="col-md-6"> <div class="card"> <a class="inner ul-hover" href="https://www.nowdigital.com.au/our-work/acsi/" target="_self" title="" data-equalizer-watch="" style=""> <div class="card-content"> <h5 class="tag">Australian Council of Superannuation Investors</h5> <h3 class="title">Effectively Influencing Retirement Investment</h3> <div class="caption btn-wrapper"> <span class="btn btn-lg with-icon-right">View the case study<i class="sprite-icon arrow-right-blue"></i></span> </div> </div> </a> <div class="card-background background-color" style="background-color: #06262d;"></div> <div class="card-background background-image" style="background-image: url(/wp-content/uploads/2020/07/acsi-card.png);"></div> </div> </div> <div class="col-md-6"> <div class="card"> <a class="inner ul-hover" href="https://www.nowdigital.com.au/our-work/repco-smart-inspector/" target="" title="" data-equalizer-watch="" style=""> <div class="card-content"> <h5 class="tag">Repco Smart Inspector</h5> <h3 class="title">Improving the service team user experience</h3> <div class="caption btn-wrapper"> <span class="btn btn-lg with-icon-right">View the case study<i class="sprite-icon arrow-right-blue"></i></span> </div> </div> </a> <div class="card-background background-color" style="background-color: #06262d;"></div> <div class="card-background background-image" style="background-image: url(/wp-content/uploads/2017/09/card-repco2.jpg);"></div> </div> </div> </div> </section> </main> <footer id="footer" class="footer"> <div class="footer-email-signup"> <form class="form-inline" data-subscribe-url="/subscribe"> <div class="form-group"> <label for="subscribe-email">Stay updated</label> <div class="input-wrapper"> <input type="email" pattern="[a-z0-9._%+-]+@[a-z0-9.-]+\.[a-z]{2,}$" id="subscribe-email" class="subscribe" aria-label="Enter Email to subscribe to email updates" placeholder="Enter your email" autocomplete="off" /> <i class="fa fa-chevron-right" role="button" aria-label="Submit Email Subscribe Request"></i> </div> </div> </form> </div> <div class="footer-main"> <a class="back-to-top icon-indicator-right visible-xs" aria-label="back to top" title="back to top" href="#"></a>  <nav id="footer-navigation" class="footer-navigation" role="navigation" aria-label="Footer Menu"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu-1" class="footer-menu hlist"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-884"><a href="https://www.nowdigital.com.au/careers/">Careers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-77"><a href="https://www.nowdigital.com.au/contact-us/">Contact us</a></li> </ul></div></nav> <nav id="nav-social-links" role="navigation" aria-label="Social Links"> <div class="social-links-container"> <ul class="social-links hlist"> <li class="social-fb menu-item"><a title="NOW Digital Facebook" href="https://www.facebook.com/teamnowdigital/" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i><span class="sr-only">NOW Digital Facebook</span></a></li> <li class="social-tw menu-item "><a title="NOW Digital Twitter" href="https://twitter.com/nowtweets" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i><span class="sr-only">NOW Digital Twitter</span></a></li> <li class="social-ln menu-item"><a title="NOW Digital Linkedin" href="https://www.linkedin.com/company/teamnowdigital" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i><span class="sr-only">NOW Digital Linkedin</span></a></li> <li class="social-insta menu-item"><a title="NOW Digital Instagram" href="https://www.instagram.com/now_digital" target="_blank"><i class="fa fa-instagram" aria-hidden="true"></i><span class="sr-only">NOW Digital Instagram</span></a></li> </ul> </div> </nav> </div> </footer> </div> <script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.3/jquery.min.js"></script> <script>window.jQuery || document.write('<script src="js/lib/jquery.min.js"><\/script>')</script>  <noscript><iframe src=https://www.googletagmanager.com/ns.html?id=GTM-P837VZ height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript" src="/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.8.1" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.nowdigital.com.au\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" src="/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.8.1" id="contact-form-7-js"></script> <script type="text/javascript" src="https://unpkg.com/aos@2.3.1/dist/aos.js?ver=201705" id="now-theme-script-aos-js"></script> <script type="text/javascript" src="/wp-content/themes/now-seventeen/assets/js/lib.min.js?ver=201705" id="now-theme-script-lib-js"></script> <script type="text/javascript" id="now-theme-script-js-extra"> /* <![CDATA[ */ var now_loadmore_params = {"ajaxurl":"https:\/\/www.nowdigital.com.au\/wp-admin\/admin-ajax.php","posts":"{\"page\":0,\"now_portfolio\":\"coles-liquor\",\"post_type\":\"now_portfolio\",\"name\":\"coles-liquor\",\"error\":\"\",\"m\":\"\",\"p\":0,\"post_parent\":\"\",\"subpost\":\"\",\"subpost_id\":\"\",\"attachment\":\"\",\"attachment_id\":0,\"pagename\":\"\",\"page_id\":0,\"second\":\"\",\"minute\":\"\",\"hour\":\"\",\"day\":0,\"monthnum\":0,\"year\":0,\"w\":0,\"category_name\":\"\",\"tag\":\"\",\"cat\":\"\",\"tag_id\":\"\",\"author\":\"\",\"author_name\":\"\",\"feed\":\"\",\"tb\":\"\",\"paged\":0,\"meta_key\":\"\",\"meta_value\":\"\",\"preview\":\"\",\"s\":\"\",\"sentence\":\"\",\"title\":\"\",\"fields\":\"\",\"menu_order\":\"\",\"embed\":\"\",\"category__in\":[],\"category__not_in\":[],\"category__and\":[],\"post__in\":[],\"post__not_in\":[],\"post_name__in\":[],\"tag__in\":[],\"tag__not_in\":[],\"tag__and\":[],\"tag_slug__in\":[],\"tag_slug__and\":[],\"post_parent__in\":[],\"post_parent__not_in\":[],\"author__in\":[],\"author__not_in\":[],\"search_columns\":[],\"ignore_sticky_posts\":false,\"suppress_filters\":false,\"cache_results\":true,\"update_post_term_cache\":true,\"update_menu_item_cache\":false,\"lazy_load_term_meta\":true,\"update_post_meta_cache\":true,\"posts_per_page\":22,\"nopaging\":false,\"comments_per_page\":\"50\",\"no_found_rows\":false,\"order\":\"DESC\"}","current_page":"1","max_page":"0"}; /* ]]> */ </script> <script type="text/javascript" src="/wp-content/themes/now-seventeen/assets/js/global.min.js?ver=201705" id="now-theme-script-js"></script> <script type="text/javascript" src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/js/bootstrap.min.js?ver=201705" id="now-theme-script-bs-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LfnWFIpAAAAAJ9gIJ-IV9egpGR5Xr0pugdANt4X&ver=3.0" id="google-recaptcha-js"></script> <script type="text/javascript" src="https://www.nowdigital.com.au/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2" id="wp-polyfill-inert-js"></script> <script type="text/javascript" src="https://www.nowdigital.com.au/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.14.0" id="regenerator-runtime-js"></script> <script type="text/javascript" src="https://www.nowdigital.com.au/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6LfnWFIpAAAAAJ9gIJ-IV9egpGR5Xr0pugdANt4X","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" src="/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=5.8.1" id="wpcf7-recaptcha-js"></script> </body> </html>