CINXE.COM
Product marketing salary calculator
<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Product marketing salary calculator</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6053654572517474" crossorigin="anonymous"></script> <meta name="author" content="Product Marketing Alliance"> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "lk29e8rrru"); </script> <script> window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.showLeaderCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Product Marketing Alliance"; primary_tag = "Salary"; authors.push("Product Marketing Alliance") tags.push("Salary") analytics.addSourceMiddleware(checkUserId); analytics.load('1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags } }); }}(); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <meta name="description" content="Wanna know if you're being paid fairly? Or what you can expect as you move up the ladder? Compare product marketing salaries in every country, job role, industry, and more."> <link rel="icon" href="https://www.productmarketingalliance.com/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png" type="image/png"> <link rel="canonical" href="https://www.productmarketingalliance.com/salarycalculator/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Product Marketing Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Product marketing salary calculator"> <meta property="og:description" content="Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!"> <meta property="og:url" content="https://www.productmarketingalliance.com/salarycalculator/"> <meta property="og:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/03/PMA_Salary-Calculator_Meta_Images_--1-.png"> <meta property="article:published_time" content="2023-03-22T10:15:00.000Z"> <meta property="article:modified_time" content="2024-04-02T11:18:08.000Z"> <meta property="article:tag" content="Salary"> <meta property="article:publisher" content="https://www.facebook.com/productmarketingalliance/"> <meta property="article:author" content="https://www.facebook.com/productmarketingalliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Product marketing salary calculator"> <meta name="twitter:description" content="Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!"> <meta name="twitter:url" content="https://www.productmarketingalliance.com/salarycalculator/"> <meta name="twitter:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/03/PMA_Salary-Calculator_Meta_Images_--1-.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Product Marketing Alliance"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Salary"> <meta name="twitter:site" content="@PMMalliance"> <meta name="twitter:creator" content="@PMMalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Product Marketing Alliance", "url": "https://www.productmarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" } }, "author": { "@type": "Person", "name": "Product Marketing Alliance", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png", "width": 1024, "height": 1024 }, "url": "https://www.productmarketingalliance.com/author/pma/", "sameAs": [ "https://productmarketingalliance.com", "https://www.facebook.com/productmarketingalliance", "https://twitter.com/PMMalliance" ] }, "headline": "Product marketing salary calculator", "url": "https://www.productmarketingalliance.com/salarycalculator/", "datePublished": "2023-03-22T10:15:00.000Z", "dateModified": "2024-04-02T11:18:08.000Z", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/size/w1200/2024/03/PMA_Salary-Calculator_Meta_Images_--1-.png", "width": 1200, "height": 630 }, "keywords": "Salary", "description": "Want to know how your salary compares to others' across the globe? \nOr what you can expect as you progress up the career ladder? \nFill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!", "mainEntityOfPage": "https://www.productmarketingalliance.com/salarycalculator/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Product Marketing Alliance" href="https://www.productmarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.productmarketingalliance.com/" data-key="037ff1b85788b54823bfa76dff" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="037ff1b85788b54823bfa76dff" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://product-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.productmarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=40a0ffb3ca"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=40a0ffb3ca"> <script defer src="/public/comment-counts.min.js?v=40a0ffb3ca" data-ghost-comments-counts-api="https://www.productmarketingalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=40a0ffb3ca"></script><style>:root {--ghost-accent-color: #fe5d4c;}</style> <script> const community = "pma"; </script> <!-- Iubenda Cookie Snippet --> <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script> <!-- Iubenda Cookie Snippet --> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script> <!-- End of HubSpot Embed Code --> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-KVYRMDNSEY"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-KVYRMDNSEY'); </script> <script> window.inArticleAdList = [ { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Certifications/certified-desk-bottom.png', url: 'https://learning.productmarketingalliance.com/' }, { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', url: 'https://www.productmarketingalliance.com/pro-plus-membership/' } ]; </script> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7018118491712057" crossorigin="anonymous"></script> <script> window.postAdsList = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-top.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-mob-top.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'top', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/inhouse-certification-ads/side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: 'Metrics and OKRs', display_location_screen: 'right', type: 'Virtual courses', description: '', buttonText: '', url: '', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'bottom', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' } ]; </script> <script> window.execPlusStripeIdList = [ 'price_1MqdS5J9KRHkVzc0L1dVno5M', 'price_1N0hYTJ9KRHkVzc0Gl6n6jAX', 'price_1MqdS6J9KRHkVzc0dODMh7Z6', 'price_1MyzLhJ9KRHkVzc0L7O66JZo', 'price_1N18PjJ9KRHkVzc0TkHVyL8i', 'price_1OgWz1J9KRHkVzc05Dyl9k89', 'price_1P429tJ9KRHkVzc0IRVaQAB0', 'price_1OZsb4J9KRHkVzc0hm4cxoTt' ]; window.proPlusStripeIdList = [ 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1MoieHJ9KRHkVzc0UZ9N7Buy', 'price_1N0RmIJ9KRHkVzc0qlnofGqm', 'price_1MyzItJ9KRHkVzc0gYoxXrBu', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1Nixk1J9KRHkVzc0Nsw4sujW', 'price_1Nig2LJ9KRHkVzc07q61PWUJ', 'price_1NhbqjJ9KRHkVzc0chiQ6KZt', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1NfgekJ9KRHkVzc0W7NxupYI', 'price_1NfgeIJ9KRHkVzc0ph7sJ5iY', 'price_1NfR4cJ9KRHkVzc0lOxet6NT', 'price_1NfR1NJ9KRHkVzc0CHs9MHAy', 'price_1P41yZJ9KRHkVzc05lyiPf4e', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1O9TzOJ9KRHkVzc057bEdWXO', 'price_1OKmipJ9KRHkVzc0i45uLZhH', 'price_1O9TxLJ9KRHkVzc0VEARvEvg', 'price_1Nhb7VJ9KRHkVzc0Cp1RTwex', 'price_1PP4qgJ9KRHkVzc0Jh5TcUga', 'price_1PP4qGJ9KRHkVzc0RhsWjjrv', 'price_1OhcMrJ9KRHkVzc0NHI0zvhU', 'price_1PP4elJ9KRHkVzc0uy3jX7xF', 'price_1Q12eJJ9KRHkVzc0dNUZzW0P', 'price_1Q0odZJ9KRHkVzc0v0PKCPqo' ]; window.execStripeIdList = [ 'price_1KsntHJ9KRHkVzc0MojcwRUH', 'price_1NmwOLJ9KRHkVzc06k6LiwvO', 'price_1KsnrwJ9KRHkVzc0DJzV1gKM', 'price_1M3mOvJ9KRHkVzc0lBlZ2F8X', 'price_1M30B1J9KRHkVzc00VYJvA1c', 'price_1M2k7JJ9KRHkVzc0Kiyw72iM', 'price_1M1t9JJ9KRHkVzc0FvT2bhuE', 'price_1M1zZrJ9KRHkVzc0p0tpR5R3', 'price_1LugJSJ9KRHkVzc0IfE1JTqp' ]; </script> <script> var userID = localStorage.getItem('user_id'); if(userID === null) { console.log('userID is null'); localStorage.setItem('user_id', ''); Intercom('update', {"user_id": ""}); } </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("ZQOQRJHQ8L62");}();</script> <script type="application/javascript"> (function(b,o,n,g,s,r,c){if(b[s])return;b[s]={};b[s].scriptToken="Xzk0MTQ4NzUxOQ";b[s].callsQueue=[];b[s].api=function(){b[s].callsQueue.push(arguments);};r=o.createElement(n);c=o.getElementsByTagName(n)[0];r.async=1;r.src=g;r.id=s+n;c.parentNode.insertBefore(r,c);})(window,document,"script","https://cdn.oribi.io/Xzk0MTQ4NzUxOQ/oribi.js","ORIBI"); </script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script> <script> var eventsList = [ { 'title': 'Product Marketing Summit', 'date': 'October 3-4, 2024', 'location': '<b>Boston</b>', 'url': 'https://world.productmarketingalliance.com/location/boston' }, { 'title': 'AI for Marketers Summit', 'date': 'October 24', 'location': '<b>San Francisco</b>', 'url': 'https://events.revenuemarketingalliance.com/location/sanfrancisco' }, { 'title': 'Product Marketing Summit', 'date': 'October 30, 2024', 'location': '<b>Singapore</b>', 'url': 'https://world.productmarketingalliance.com/location/singapore' }, { 'title': 'Product Marketing Summit', 'date': 'November 6-7, 2024', 'location': '<b>Sydney</b>', 'url': 'https://world.productmarketingalliance.com/location/sydney' }, { 'title': 'Product Marketing Summit', 'date': 'November 13-14, 2024', 'location': '<b>Chicago</b>', 'url': 'https://world.productmarketingalliance.com/location/chicago' }, { 'title': 'Product Marketing Summit', 'date': 'November 20-21, 2024', 'location': '<b>Toronto</b>', 'url': 'https://world.productmarketingalliance.com/location/toronto/' }, { 'title': 'Leadership Breakfast Briefing', 'date': 'December 3, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-breakfast-briefing/' }, { 'title': 'Leadership Dinner', 'date': 'December 4, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-dinners/' }, { 'title': 'Product Marketing Summit', 'date': 'December 4-5, 2024', 'location': '<b>London</b>', 'url': 'https://world.productmarketingalliance.com/location/london/' }, ]; </script> <!-- place this in your head tag --> <script src='https://js.tito.io/v1' async></script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script type="text/javascript"> //clarity (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "l134f76o5r"); </script> </head> <body class="home-template page-template page-salarycalculator tag-salary"> <div class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" alt="Product Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <span id="dropdown"><button class="button primary small button-green" id="dropbtn">Membership</button> <div id="dropdown-content"> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/"><h6>Individual</h6></a> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/?membership-type=teams"><h6>Teams</h6></a> </div> </span> </div> <a href="/content-hub/"> <div class="nav-icons nav-search"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> </a> <!-- <div class="nav-icons nav-mobile"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> --> <div class="modular-navigation"> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Membership</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Pro membership</h5> <p>All you need to succeed</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-plan/"> <h6>Become a Pro member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what鈥檚 inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs 鉂わ笍 PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> </div> </div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> <!-- <ul class="nav"> <li class="nav-resources"><a href="https://www.productmarketingalliance.com/product-marketing-resources/">Resources</a></li> <li class="nav-contribute"><a href="https://www.productmarketingalliance.com/contributor-guide/">Contribute</a></li> <li class="nav-events"><a href="https://www.productmarketingalliance.com/events/">Events</a></li> <li class="nav-slack-community"><a href="https://www.productmarketingalliance.com/join-slack/">Slack Community</a></li> <li class="nav-jobs"><a href="https://jobs.productmarketingalliance.com/search?q=&cat=product-marketing-14b67f4e685d">Jobs</a></li> <li class="nav-whats-new"><a href="https://www.productmarketingalliance.com/">What's New?</a></li> </ul> --> </div> </nav> <script> document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClick(event) { const thisElement = event.target; const thisElementChildrenWrapper = thisElement.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClickSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClickSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } const topNavArray = Array.from(document.querySelector('.modular-navigation').children) for (let i = 0; i < topNavArray.length - 1; i++) { const modNavMainArray = Array.from(topNavArray[i].children) if (modNavMainArray.length > 1) { const thisModNavMain = topNavArray[i]; thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClick); } /*** const modNavItemsArray = Array.from(modNavMainArray[1].children) for ( let j = 0; j < modNavItemsArray.length; j++) { const thisModNavItem = modNavItemsArray[j] console.log(thisModNavItem) thisModNavItem.addEventListener('click', modularNavHandleOnClickSub); } ***/ } const navClose = topNavArray[topNavArray.length - 1] const getModularNavMobile = document.querySelector('.nav-mobile-modular'); navClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <script type="text/javascript"> (function(w,d,t,u,n,s,e){w['SwiftypeObject']=n;w[n]=w[n]||function(){ (w[n].q=w[n].q||[]).push(arguments);};s=d.createElement(t); e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/style.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/static/css/main.84c8142c.chunk.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/salarycalculator.css?v=40a0ffb3ca" /> <link href="https://kit-pro.fontawesome.com/releases/v5.15.2/css/pro.min.css" rel="stylesheet" /> <script> if (window.gtag && gtag) { gtag('event', 'Ghost Pages Views', { 'event_label': "salarycalculator", 'event_category': "Salary" }); } </script> <script> window.isAuthenticated = false; </script> <main id="site-main" class="site-main outer"> <!-- salary-hero --> <section class="salary-hero-section"> <img src="/assets/img/salary/salary-hero-bg-shape.svg" alt="" class="salary-hero-br-shape"> <div class="container"> <div class="salary-hero-section__inner"> <div class="salary-hero__content"> <h1> <img src="/assets/img/salary/sh-h1-shape.svg" alt="" class="h1-shape"> <span>Salary</span> <br> <span class="stl-1">calculator</span> </h1> <p>Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you! </p> </div> <a target="_blank" href="https://www.productmarketingalliance.com/product-marketing-salary-and-landscape-survey/" class="default-button bottom-button">Contribute to salary survey</a> </div> </div> </section> <!-- salary-hero-end --> <div id="root"> </div> <!-- ready-section --> <section class="ready-section"> <div class="container"> <div class="ready-section__inner"> <div class="ready__content"> <h3 class="h3-d"> <span class="text-black">Ready to make the move?</span> <br> <span class="stl-1">Join our jobs board</span> </h3> <a target="_blank" href="https://jobs.productmarketingalliance.com" class="bottom-button default-button--black">Find your next role</a> </div> </div> </div> </section> <!-- ready-section-end --> <!-- gp-section --> <section class="gp-section"> <div class="container"> <div class="gp-section__inner"> <div class="gp-sec__title"> <h3 class="h3-d"> <span class="text-black">How to</span> <br> <span class="stl-1">increase your salary</span> </h3> <p>Your five-step framework to negotiating a higher base pay.</p> </div> <div class="gp-sec__fqs"> <div class="gp-fq-wrap"> <div class="gp-fq-item gp-fq-item--expanded collapse-x active"> <a href="#" class="gp-fq-item__title collapse-x__toggler active"> Step 1: data collection </a> <div class="gp-fq-item__body collapse-x__collapsible active"> <div class="gp-fq-item__body__inner collapse-x__collapsible__inner"> <p> Use the salary calculator to benchmark salaries for product marketers in your role and region. Then, prepare a list of your accomplishments in the last 6-12 months, highlighting any product launches, campaigns, or projects that delivered substantial value or results for the company. </p> </div> </div> </div> <div class="gp-fq-item collapse-x"> <a href="#" class="gp-fq-item__title collapse-x__toggler"> Step 2: craft your pitch </a> <div class="gp-fq-item__body collapse-x__collapsible"> <div class="gp-fq-item__body__inner collapse-x__collapsible__inner"> <p> Translate your achievements into quantifiable metrics, like increased sales, growth in product adoption, or improvement in campaign ROI. <br><br> Showcase any additional skills or training you鈥檝e acquired which align with future company/product initiatives. This demonstrates your forward-thinking approach and commitment to ongoing personal development. </p> </div> </div> </div> <div class="gp-fq-item collapse-x"> <a href="#" class="gp-fq-item__title collapse-x__toggler"> Step 3: timing is everything </a> <div class="gp-fq-item__body collapse-x__collapsible"> <div class="gp-fq-item__body__inner collapse-x__collapsible__inner"> <p> Ensure the company is in a stable or growth phase. Avoid asking during downturns or periods of uncertainty. <br><br> When the timing is right, don鈥檛 spring the conversation unexpectedly. Schedule a dedicated meeting with your boss to discuss your compensation. </p> </div> </div> </div> <div class="gp-fq-item collapse-x"> <a href="#" class="gp-fq-item__title collapse-x__toggler"> Step 4: practice & prepare </a> <div class="gp-fq-item__body collapse-x__collapsible"> <div class="gp-fq-item__body__inner collapse-x__collapsible__inner"> <p> Practice makes perfect - rehearse your pitch multiple times, and anticipate potential counterarguments or questions your manager might have. <br><br> Be open to alternatives too. Sometimes, companies might have budget constraints. Be open to other perks like additional paid time off, stock options, or professional development opportunities. </p> </div> </div> </div> <div class="gp-fq-item collapse-x"> <a href="#" class="gp-fq-item__title collapse-x__toggler"> Step 5: execute with confidence </a> <div class="gp-fq-item__body collapse-x__collapsible"> <div class="gp-fq-item__body__inner collapse-x__collapsible__inner"> <p> Approach the meeting with a positive and open attitude. Even if the answer is not what you hoped for, maintain professionalism and thank them for their time. <br><br> If a decision isn鈥檛 made on the spot, follow up with an email thanking them for their time and summarizing the key points of your discussion. This reinforces your seriousness about the raise. </p> </div> </div> </div> </div> </div> </div> </div> </section> <!-- gp-section-end --> <!-- gc-section --> <section class="gc-section"> <img src="/assets/img/salary/gc-bg-shape.svg" alt="" class="gc-sec-br-shape"> <div class="container"> <div class="gc-section__inner"> <div class="gc-sec__content"> <h3 class="h3-d"> <span>Get more from</span> <br> <span class="stl-1">your career</span> </h3> <ul class="gc-ul"> <li>Demonstrate you have the core competencies expected for the role.</li> <li>Employers value commitment, so exhibit dedication to advancing your skills.</li> <li>Signal that you stay current on best practices.</li> </ul> <a target="_blank" href="https://learning.productmarketingalliance.com/" class="default-button bottom-button">Boost your employability</a> </div> <div class="gc-sec__image"> <img src="/assets/img/salary-calculator-stats.svg" alt=""> </div> </div> </div> </section> <!-- gc-section-end --> <!-- pm-section --> <section class="pm-section"> <img src="/assets/img/salary/pm-sec-arrow.svg" alt="" class="pm-sec-arrow"> <div class="container"> <div class="pm-section__inner"> <div class="pm-section__title"> <h3 class="h3-d"> <span class="text-black">Product Marketing </span> <br> <span class="stl-1">Salary Survey Results</span> </h3> <p>As the product marketing industry continues to (rightly!) grow in popularity, so does the demand for a fair working salary. </p> <p>Each year, we speak with 1000+ product marketing professionals worldwide, to give you an insight into what you, as a product marketer, should earn in your role. Download the latest results today.</p> </div> <div class="pm-cards__wrapper" id="cardReportContainer"> </div> </div> </div> </section> <!-- pm-section-end --> </main> <div id="postCard"> <article class="post-card"> <a class="post-card-image-link" href="/salarycalculator/"> <img class="post-card-image" src="https://www.productmarketingalliance.com/assets/built/no-image.jpg?v=40a0ffb3ca" alt="" /> </a> <div class="post-card-content"> <a class="post-card-content-link" href="/salarycalculator/"> <header class="post-card-header"> <span class="post-primary-tag" style="border-color: ; color: ;" > </span> <span class="post-secondary-tag hidden" style="border-color: #F0AB21; color: #F0AB21;" >Sponsored </span> <h2 class="post-card-title"></h2> </header> </a> <footer class="post-card-meta"> <span class="post-date">November 22, 2024 </span><span class="card_read_time"></span> </footer> </div> </article> </div> <script>!function(e){function r(r){for(var n,l,a=r[0],c=r[1],f=r[2],p=0,s=[];p<a.length;p++)l=a[p],Object.prototype.hasOwnProperty.call(o,l)&&o[l]&&s.push(o[l][0]),o[l]=0;for(n in c)Object.prototype.hasOwnProperty.call(c,n)&&(e[n]=c[n]);for(i&&i(r);s.length;)s.shift()();return u.push.apply(u,f||[]),t()}function t(){for(var e,r=0;r<u.length;r++){for(var t=u[r],n=!0,a=1;a<t.length;a++){var c=t[a];0!==o[c]&&(n=!1)}n&&(u.splice(r--,1),e=l(l.s=t[0]))}return e}var n={},o={1:0},u=[];function l(r){if(n[r])return n[r].exports;var t=n[r]={i:r,l:!1,exports:{}};return e[r].call(t.exports,t,t.exports,l),t.l=!0,t.exports}l.m=e,l.c=n,l.d=function(e,r,t){l.o(e,r)||Object.defineProperty(e,r,{enumerable:!0,get:t})},l.r=function(e){"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},l.t=function(e,r){if(1&r&&(e=l(e)),8&r)return e;if(4&r&&"object"==typeof e&&e&&e.__esModule)return e;var t=Object.create(null);if(l.r(t),Object.defineProperty(t,"default",{enumerable:!0,value:e}),2&r&&"string"!=typeof e)for(var n in e)l.d(t,n,function(r){return e[r]}.bind(null,n));return t},l.n=function(e){var r=e&&e.__esModule?function(){return e.default}:function(){return e};return l.d(r,"a",r),r},l.o=function(e,r){return Object.prototype.hasOwnProperty.call(e,r)},l.p="/";var a=this["webpackJsonpsalary-calculator"]=this["webpackJsonpsalary-calculator"]||[],c=a.push.bind(a);a.push=r,a=a.slice();for(var f=0;f<a.length;f++)r(a[f]);var i=c;t()}([])</script> <script src="https://unpkg.com/@tryghost/content-api@1.11.17/umd/content-api.min.js" ></script> <script src="https://www.productmarketingalliance.com/assets/js/api.js?v=40a0ffb3ca"></script> <script src="https://www.productmarketingalliance.com/assets/js/salarycalculator.js?v=40a0ffb3ca"></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/js/2.26ee5ffb.chunk.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/js/main.2c6bba63.chunk.js?v=40a0ffb3ca" defer></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=40a0ffb3ca"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. </div> <div class="site-footer-content-description"> Let鈥檚 elevate product marketing together. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/contributor-guide">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/calling-all-sponsors-or-partners">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/meet-the-ambassadors">Ambassadors</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacypolicy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-conditions">Terms of Service</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/help-centre/">Help Centre</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="/product-marketing-resources">Reports</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://tools.productmarketingalliance.com/" target="_blank">Product marketing tools</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://community.productmarketingalliance.com/c/ama/" target="_blank">AMAs</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://certified.productmarketingalliance.com/" target="_blank">Product Marketing Certification</a></li> <li class="nav-tag" role="menuitem"><a href="https://productmarketingworld.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/signup/" target="_blank">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productmarketingalliance.com/join-slack/" target="_blank">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="https://productmarketingalliance.com/product-marketing/">Product marketing </a> <a href="https://productmarketingalliance.com/positioning-messaging/">Positioning & messaging </a> <a href="https://productmarketingalliance.com/customer-and-market-research/">Customer & market research </a> <a href="https://productmarketingalliance.com/okrs/">OKRs</a> <a href="https://productmarketingalliance.com/personas/">Personas </a> <a href="https://productmarketingalliance.com/go-to-market/">Go-to-market</a> <a href="https://productmarketingalliance.com/sales-enablement/">Sales enablement </a> <a href="https://productmarketingalliance.com/competitor-analysis/">Competitor analysis </a> </div> </div> </div> </div> <!-- --> <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script> var beamer_config = { product_id : 'VpCJznoZ11817', selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" async="async"></script> <script> if (document.querySelector('.nav-amas a')) { document.querySelector('.nav-amas a').setAttribute('target', '_blank'); } </script> <script type="text/javascript"> _linkedin_partner_id = "1961665"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1961665&fmt=gif" /> </noscript> <link rel="alternate" hreflang="en" href="https://productmarketingalliance.com"> <link rel="alternate" hreflang="es" href="https://es.productmarketingalliance.com"> <link rel="alternate" hreflang="zh" href="https://zh.productmarketingalliance.com"> <link rel="alternate" hreflang="fr" href="https://fr.productmarketingalliance.com"> <link rel="alternate" hreflang="de" href="https://de.productmarketingalliance.com"> <link rel="alternate" hreflang="pt-br" href="https://br.productmarketingalliance.com"> <link rel="alternate" hreflang="ru" href="https://ru.productmarketingalliance.com"> <link rel="alternate" hreflang="pt" href="https://pt.productmarketingalliance.com"> <link rel="alternate" hreflang="nl" href="https://nl.productmarketingalliance.com"> <link rel="alternate" hreflang="it" href="https://it.productmarketingalliance.com"> <link rel="alternate" hreflang="ja" href="https://ja.productmarketingalliance.com"> <script type="text/javascript" src="https://cdn.weglot.com/weglot.min.js"></script> <script> Weglot.initialize({ api_key: 'wg_6e5d1347c83efd986c74eb201185a3d55', cache: false }); </script> <style> .wg-default .country-selector { left: 0; right: auto; } @media (max-width: 650px) { .wg-default .country-selector { bottom: 35px; } } </style> <style> .w-popover-overlay-root { z-index: 999999999999; position: relative; } </style> <script> if (window.location.pathname === '/articles/') { document.title = 'Product marketing articles | Product Marketing Alliance'; } </script> <!--TikTok pixel --> <script> !function (w, d, t) { w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++ )ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=i+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)}; ttq.load('CJB0LHJC77U6MVP8DF70'); ttq.page(); }(window, document, 'ttq'); </script> <!--TikTok pixel end --> <script src="https://cdn.prosperstack.com/flow/2.2.1/flow.min.js"></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.fitvids.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/ghost-lunr.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/prosperstack.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/search.js?v=40a0ffb3ca" defer></script> <script> window.intercomSettings = { app_id: "ihx5j8jg", 'Which Community': 'PMA', user_type: "pma" }; </script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> <script type="text/javascript" src="https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script> <!-- remove cio --> </body> </html>