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'/54271731/nxr/rectangle2', '/54271731/nxr/rectangle2/college', '/54271731/nxr/rectangle2/design', '/54271731/nxr/rectangle2/ent', '/54271731/nxr/rectangle2/trendy', '/54271731/nxr/smp_rectangle1', '/54271731/nxr/smp_rectangle1/college', '/54271731/nxr/smp_rectangle1/design', '/54271731/nxr/smp_rectangle1/ent', '/54271731/nxr/smp_rectangle1/trendy', '/54271731/nxr/smp_primebanner'], failSafeTimeout: 3000, isFn: function isFn(object) { var _t = "Function"; var toString = Object.prototype.toString; return toString.call(object) === "[object " + _t + "]"; }, launchAdServer: function () { if (!fluxtag.readyBids.prebid) { return; } fluxtag.requestAdServer(); }, requestAdServer: function () { if (!fluxtag.readyBids.google) { fluxtag.readyBids.google = true; googletag.cmd.push(function () { var divIds = []; var hbSlots = []; googletag.pubads().getSlots().forEach(function (slot) { if (window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) !== -1) { divIds.push(slot.getSlotElementId()); hbSlots.push(slot); } }); if (!!pbjs.setTargetingForGPTAsync && fluxtag.isFn(pbjs.setTargetingForGPTAsync)) { pbjs.que.push(function () { pbjs.setTargetingForGPTAsync(divIds); }); } googletag.pubads().refresh(hbSlots); }); } }, }; </script> <script type="text/javascript"> setTimeout(function () { fluxtag.requestAdServer(); }, fluxtag.failSafeTimeout); </script> <script type="text/javascript"> var dag_adslots = []; var firstSlots = []; var otherSlots = []; googletag.cmd.push(function() { googletag.pubads().setTargeting('NXRserial','43f73eafa0'); googletag.pubads().setTargeting('CMStheme','nxr_thm_series'); googletag.pubads().setTargeting('curtDN', location.hostname ); googletag.pubads().setTargeting('refDN', document.referrer.split('/')[2] || [] ); googletag.pubads().setTargeting('extPF', (function(q,k){var kv=q.split(k+"=")[1];if(kv){return kv.split("&")[0];}}(location.search,"extpf")) || []); googletag.pubads().setTargeting('page', 'I'); googletag.pubads().setTargeting('CMSauth', 'NOTLOGIN'); googletag.pubads().setTargeting('a1','noseg'); googletag.pubads().setTargeting('NXR_mem', 'std'); dag_adslots.leaderboard = googletag.defineSlot('/54271731/nxr/leaderboard', [[970, 250], [728, 90], [728, 180], [970, 1], [970, 90]], 'div-gpt-ad-leaderboard').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle1 = googletag.defineSlot('/54271731/nxr/rectangle1', [[300, 250], [300, 600]], 'div-gpt-ad-rectangle1').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle2 = googletag.defineSlot('/54271731/nxr/rectangle2', [[1, 1], [300, 250], [300, 600]], 'div-gpt-ad-rectangle2').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_01 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_02 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_01 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_02 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_03 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_04 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_05 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_05').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); firstSlots.push(dag_adslots.leaderboard); firstSlots.push(dag_adslots.rectangle1); firstSlots.push(dag_adslots.notice_01); firstSlots.push(dag_adslots.notice_02); otherSlots.push(dag_adslots.rectangle2); otherSlots.push(dag_adslots.pickup_01); otherSlots.push(dag_adslots.pickup_02); otherSlots.push(dag_adslots.pickup_03); otherSlots.push(dag_adslots.pickup_04); otherSlots.push(dag_adslots.pickup_05); googletag.pubads().enableSingleRequest(); googletag.pubads().disableInitialLoad(); googletag.enableServices(); // firstSlotsをrefreshさせる var firstRequestSlots = firstSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(firstRequestSlots); // otherSlotsをrefreshさせる setTimeout(function () { var secondRequestSlots = otherSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(secondRequestSlots); }, 300); // Prebidが呼び出せる状態の場合 if ( !!window.pbFlux && !!window.pbFlux.prebidBidder && fluxtag.isFn(window.pbFlux.prebidBidder) ) { pbjs.que.push(function () { window.pbFlux.prebidBidder(); }); } else { // Prebidが呼び出せない場合、すぐにGAMを呼び出す fluxtag.readyBids.prebid = true; fluxtag.launchAdServer(); } }); </script> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a href="https://business.nikkei.com/?n_cid=nbpbpa_sbar" title="日経ビジネス電子版：リーダーのための経営・マネジメント情報">日経ビジネス電子版</a></li> <li><a href="https://xtech.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロステック：技術×ビジネスの最前線を伝える">日経クロステック</a></li> <li><a href="https://xtrend.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロストレンド：マーケティングがわかる、消費が見える">日経クロストレンド</a></li> <li><a href="https://medical.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経メディカル：医師・医療従事者のための総合医療情報ポータル">日経メディカル</a></li> <li><a href="https://woman.nikkei.com/?n_cid=nbpbpa_sbar" title="日経xwoman：私が描く、選ぶ、動き出す。">日経xwoman</a></li> <li><a href="https://natgeo.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="NATIONAL GEOGRAPHIC：地球の素顔をビジュアルに伝える">ナショナルジオグラフィック</a></li> <li><a href="https://www.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経BP：その先を見る。その先を解く。">会社情報</a></li> </ul> </li> <li> <a href="/navi/support/about.html?i_cid=nbpnxr_sbar">日経クロストレンドとは</a> </li> </ul> <ul class="globalNaviRight"> <li class="btn"> <a href="#" class="btnLogin btnFunc -login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント！" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon icon-specialTemplate"></i>特設</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_hmenu"><i class="icon icon-tag-list-search"></i>タグ一覧・検索</a></li> </ul> <ul class="global-menu-func"> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_hmenu"><i class="icon icon-data-base"></i>事例データベース</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_hmenu"><i class="icon icon-calendar"></i>未来消費カレンダー</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_hmenu"><i class="icon icon-seminar"></i>動画セミナー</a></li> <li><a href="/info/podcast/19/?i_cid=nbpnxr_hmenu"><i class="icon icon-podcast"></i>ポッドキャスト</a></li> <li class="row1"><a href="/navi/support/leafYougo.html?i_cid=nbpnxr_hmenu"><i class="icon icon-glossary"></i>用語集</a></li> <li class="row1 js-acd"> <span class="menu-list-parent js-acd-btn"><i class="icon icon-digital-magazine"></i>デジタル雑誌<span class="menu-list-btn"></span></span> <ul class="menu-list-child js-acd-cnt"> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">デジタル雑誌</a></li> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンドデジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザインデジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディデジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span 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