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class="css-mr7bsp css-1bwyy8a css-z7hu84"><span class="css-68fu6q css-1vg6q84 css-0 css-s9mxsb css-1n79d5n css-aj706w-textWhiteSpace css-0">Check Authority</span></div></div></button></div></form></div></div></div></div></div></div></div></div></section><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-fxllub css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">What is “website authority”?</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">“Website authority” is an SEO concept that refers to the “strength” of a given domain.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Some people call this “domain authority,” which is not to be confused with the Domain Authority (DA) metric from Moz. When we talk about domain authority, we’re talking about a general SEO concept that’s synonymous with “website authority.”</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It runs on a scale from zero to a hundred. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">The free tool above shows your website’s “authority” as calculated by Ahrefs (i.e., Domain Rating).</p></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-zzm0hu css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">How we calculate our Domain Rating (DR) score</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Domain Rating (DR) looks at the quantity and quality of external backlinks to a website.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Here’s how we calculate this metric in simple terms:</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-66my6w-holderMaxWidth css-1mstajq"><ol class="css-fg9xoo-list css-1sni70c css-lz1hdx"><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Look at how many unique domains link to the target website;</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Look at the "authority" of those linking domains;</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Take into account how many unique domains each of those sites link to;</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Apply some math and coding magic to calculate “raw” DR scores;</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Plot these scores on a 100-point scale</p></li></ol></div></section></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Learn more about Domain Rating <a class="css-1eydlj5" href="https://ahrefs.com/blog/domain-rating/">here</a>.</p></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-zzm0hu css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">Why the “authority” of your domain matters</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Google representatives consistently deny the use of "domain authority" as a ranking factor. But according to Google’s John Mueller, they do have a sitewide score that "maps to similar things."</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Plus, when we studied the correlation between Domain Rating (DR) and keyword rankings for 218,713 domains, we found that the two correlate well.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-1ohaz77 css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1m2xlfi css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-1m2xlfi css-1gnkudj"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/wac-0-XH7XQIMK.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/wac-0_2x-L42PD4L2.png" type="image/jpeg"/><img class="css-1y9dwqv-image css-1ij0ooj-imageBorder-ThickRoundOutline" src="https://static.ahrefs.com/static/assets/wac-0_2x-L42PD4L2.png"/></picture></div></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">This makes Domain Rating (authority) a useful metric by which to estimate a website’s ability to get organic traffic from Google.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Disclaimer: This is a correlation study. It does not prove causation.</p></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-zzm0hu css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">What is a good Domain Rating (authority) score?</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Generally speaking, the higher the "authority" of your domain, the better.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">But it’s important not to judge Domain Rating in absolute terms. That’s because Domain Rating is a relative metric by definition. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. It’s all relative.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Here’s a general rule of thumb:</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Your Domain Rating (authority) is good if it’s higher than or comparable to similar sites.</p></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-zzm0hu css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">How to improve your Domain Rating (i.e., "authority" score)</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Getting backlinks from more unique websites (referring domains) is the only way to improve your website’s Domain Rating (authority) score.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">But improving your site’s "authority" should never be your primary goal.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">You should instead focus on earning backlinks from strong pages on reputable sites in your industry to the pages that you want to rank in Google. That’s because there’s a clear correlation between the number of referring domains to a page and the amount of organic traffic it gets.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-1ohaz77 css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1m2xlfi css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-1m2xlfi css-1gnkudj"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/wac-1-IBN3WUY7.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/wac-1_2x-YV7N5UEC.png" type="image/jpeg"/><img class="css-161f95v-image css-1ij0ooj-imageBorder-ThickRoundOutline" src="https://static.ahrefs.com/static/assets/wac-1_2x-YV7N5UEC.png"/></picture><div class="css-8qimkt css-1gnkudj"><span class="css-z7hd8s css-pelz90 css-0 css-s9mxsb css-6n6qv7 css-10m1ipf-textColor css-0">The correlation between referring domains and search traffic (~920 million pages studied).</span></div></div></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Furthermore, we found that the number of referring domains to a page is the strongest correlating backlink factor as far as rankings are concerned.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-1ccd9kj css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1m2xlfi css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-1m2xlfi css-1gnkudj"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/wac-2-AYD7HNM5.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/wac-2_2x-CYMDFARU.png" type="image/jpeg"/><img class="css-bj6e95-image css-1ij0ooj-imageBorder-ThickRoundOutline" src="https://static.ahrefs.com/static/assets/wac-2_2x-CYMDFARU.png"/></picture></div></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-1o0xxsg-sectionColor css-0 css-cyozzv css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-13es24l css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">How to use “website authority”</h2></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Here are two good uses cases:</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h3 class="css-pu3z9r css-1vg6q84 css-0 css-s9mxsb css-0">1. Benchmarking against your competitors</h3></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "link popularity."</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">For example, ahrefs.com has a Domain Rating of 88. Moz.com has a Domain Rating of 91.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">That’s because it has more backlinks from websites with strong link profiles, which leads to a higher "authority" score (as measured by Ahrefs).</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">TIP. If two websites have the same Domain Rating, then you should use Ahrefs Rank (AR) to judge their relative strength.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Comparing your Domain Rating to other websites in your industry can tell you whether your competitors are doing better or worse than you. If they’re doing better, then you may want to analyze their backlink profile in Ahrefs Site Explorer for untapped link opportunities.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><h3 class="css-pu3z9r css-1vg6q84 css-0 css-s9mxsb css-0">2. Vetting link prospects</h3></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Google cares more about the "strength" of the linking page than that of the linking domain. Still, pages on high "authority" domains tend to be stronger than those on low "authority" sites.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">For that reason, Ahrefs’ Domain Rating is a good proxy by which to judge the relative quality of link prospects.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Still, never judge the quality of a website on site-wide "authority" alone.</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">You should also consider the following:</p></div></div></div></div></section><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1grgkhy css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-8qimkt css-v3x0j1"><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-3yeqjc css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-66my6w-holderMaxWidth css-1mstajq"><ul class="css-fg9xoo-list css-1sni70c css-15h89z1-listItemBodyDecorationBullet"><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Do they have high-quality backlinks?</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Do they have lots of pages? (fewer is usually better)</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Do they link out to a lot of websites? (again, fewer tends to be better)</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Are they publishing high-quality content?</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Is this website likely to still be around in six months? A year? Five years?</p></li><li class="css-dd9llm-listItem"><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Does it get any organic traffic? Is this website topically-relevant to yours?</p></li></ul></div></section></div></div></div></div></section></div></div></div></div></section><hr class="css-1wqzpma css-58g0gs"/><section class="css-1x5msv2-section css-v2rwuu-sectionColor css-0 css-cyozzv css-135in2k css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-1m2xlfi css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><h2 class="css-xf0412 css-pelz90 css-0 css-s9mxsb css-0">Link Building Guides</h2><div class="css-sr0bui-guidePreviewWrapper"><div class="css-ty4peq-guidePreviewItem"><a class="css-1eydlj5" href="https://ahrefs.com/blog/how-to-increase-website-authority/"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/image-12-BLQONFFN.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/image-12-BLQONFFN.png" type="image/jpeg"/><img class="css-l991ds-image" src="https://static.ahrefs.com/static/assets/image-12-BLQONFFN.png"/></picture></a><div class="css-y9lfrs css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><a class="css-1eydlj5" href="https://ahrefs.com/blog/how-to-increase-website-authority/"><h3 class="css-pu3z9r css-1vg6q84 css-0 css-s9mxsb css-0">How to Increase Website Authority (Domain Rating)</h3></a><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Learn what website authority is, how Domain Rating (DR) is calculated and how to increase your score the right way.</p></div></div><div class="css-ty4peq-guidePreviewItem"><a class="css-1eydlj5" href="https://ahrefs.com/blog/what-are-backlinks/"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/image-13-P57YW5ES.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/image-13-P57YW5ES.png" type="image/jpeg"/><img class="css-l991ds-image" src="https://static.ahrefs.com/static/assets/image-13-P57YW5ES.png"/></picture></a><div class="css-y9lfrs css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><a class="css-1eydlj5" href="https://ahrefs.com/blog/what-are-backlinks/"><h3 class="css-pu3z9r css-1vg6q84 css-0 css-s9mxsb css-0">What is a Backlink? How to Get More Backlinks</h3></a><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Backlinks are links from a page on one website to another. Search engines like Google use backlinks to help discover and rank content.</p></div></div><div class="css-ty4peq-guidePreviewItem"><a class="css-1eydlj5" href="https://ahrefs.com/blog/link-building/"><picture><source media="(max-width: 767px)" srcSet="https://static.ahrefs.com/static/assets/image-8-XIUEKYZ4.png" type="image/jpeg"/><source media="(min-width: 768px) and (max-width: 1279px)" srcSet="https://static.ahrefs.com/static/assets/image-8-XIUEKYZ4.png" type="image/jpeg"/><img class="css-l991ds-image" src="https://static.ahrefs.com/static/assets/image-8-XIUEKYZ4.png"/></picture></a><div class="css-y9lfrs css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><a class="css-1eydlj5" href="https://ahrefs.com/blog/link-building/"><h3 class="css-pu3z9r css-1vg6q84 css-0 css-s9mxsb css-0">The Beginner’s Guide to Link Building</h3></a><p class="css-11l7rww css-pelz90 css-0 css-s9mxsb css-0">Everything you need to know about link building for SEO. What it is, how it works, what makes a good link, how to build it and more.</p></div></div></div></div></div></div></section><div><div class="css-1d1k9fi"><div class="css-5h34u0"></div><div class="css-1yagg4t"></div><div class="css-jbhcq8"></div><div class="css-125qpyd"></div></div></div><section class="css-1x5msv2-section css-1uqhpv8-sectionColor css-0 css-r5wcfg css-huer0q css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-66my6w-holderMaxWidth css-1mstajq"><div class="css-1y45lu7 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><section class="css-1x5msv2-section css-1uqhpv8-sectionColor css-0 css-3yeqjc css-c72jl9 css-19msw4o"><div class="css-v4b8n3-holder css-19msw4o css-1mstajq"><div class="css-oolrfl css-1gnkudj"><div class="css-14bqp1s css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-1y45lu7 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd"><div class="css-xsygm8 css-lb9cx4-stack 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