EΥ: Επιβραδύνεται η παγκόσμια ζήτηση για ηλεκτρικά οχήματα καθώς οι καταναλωτές ανησυχούν για την έλλειψη υποδομών φόρτισης

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text-cthrd">ESG/Sustainability Research </div> <header class="entry-header"> <h1 class="entry-title text-2xl text-white">EΥ: Επιβραδύνεται η παγκόσμια ζήτηση για ηλεκτρικά οχήματα καθώς οι καταναλωτές ανησυχούν για την έλλειψη υποδομών φόρτισης</h1> <div class="entry-meta text-white"> <span class="posted-on">Δημοσιεύτηκε <span><time class="entry-date published" datetime="2024-11-12T10:48:15+02:00">12 Νοεμβρίου 2024</time><time class="updated" datetime="2024-11-06T11:04:46+02:00">6 Νοεμβρίου 2024</time></span></span> </div> </header> <div class="entry-content text-white"> <p> </p> <ul> <li><strong>Μόλις κατά 3% από πέρυσι αυξήθηκε το ποσοστό των καταναλωτών που σκοπεύουν να αγοράσουν ηλεκτρικό όχημα, φτάνοντας το 58%</strong></li> </ul> <p> </p> <ul> <li><strong>59% των καταναλωτών στην Ευρώπη θα αγόραζαν κινέζικο ηλεκτρικό όχημα λόγω της σχέσης ποιότητας/τιμής</strong></li> </ul> <p> </p> <p>Η <strong>παγκόσμια ζήτηση για ηλεκτρικά οχήματα έχει επιβραδυνθεί</strong>, εξαιτίας της ανησυχίας των υποψηφίων αγοραστών για τις ελλείψεις σε <strong>υποδομές φόρτισης</strong>, όπως καταδεικνύει η πέμπτη ετήσια έκθεση της EY, <a href="https://protect.checkpoint.com/v2/___https:/www.ey.com/en_gl/insights/automotive/how-to-retake-the-momentum-in-ev-transition___.YzJlOmdsb2JhbHN1c3RhaW46YzpvOjllNDY2MDVhZTExOWJjNDA0M2U4NjQ4MzMwMTFhM2RiOjY6NmI4MTo2NDJmM2NlMTcwODM5ZDE0MzRhZGIxYzFmNDI0OTgyYzY1NDhiYTM0ZTViZmY3MjdiNWIyNzk0MGY4OTI3MTcyOnA6RjpG" target="_blank" rel="noopener"><strong>Global Mobility Consumer Index</strong></a>.</p> <p> </p> <p>Σύμφωνα με την έκθεση, η οποία καταγράφει τις απόψεις 19.000 καταναλωτών από 28 χώρες, ενώ το ποσοστό όσων επιθυμούν να αγοράσουν ένα <strong>ηλεκτρικό όχημα</strong> αυξήθηκε από 55% πέρυσι, σε 58% φέτος, ο ρυθμός αύξησης της ζήτησης έχει πλέον μειωθεί σε σχέση με τα προηγούμενα χρόνια, όταν και η ζήτηση είχε αυξηθεί κατά εικοσιπέντε ποσοστιαίες μονάδες μεταξύ 2020 και 2023.</p> <p> </p> <p>Μια σειρά από παράγοντες καθιστούν τους καταναλωτές επιφυλακτικούς: 27% των ερωτηθέντων ανέφεραν την <strong>έλλειψη υποδομών φόρτισης</strong> ως πρωταρχική τους ανησυχία, ενώ 25% δήλωσαν ότι τους προβληματίζει η <strong>γκάμα των διαθέσιμων ηλεκτρικών οχημάτων</strong>, με το 18% να δηλώνουν ότι η <strong>φόρτισή </strong>τους είναι εξαιρετικά χρονοβόρα. Για πρώτη φορά, η έκθεση εντόπισε, επίσης, ανησυχίες σχετικά με το <strong>υψηλό κόστος της αντικατάστασης της μπαταρίας</strong>, που αναφέρθηκε από το 26% των πιθανών αγοραστών.</p> <p> </p> <p>Το 2024, οι <strong>υψηλές τιμές των καυσίμων</strong> παρέμειναν στην πρώτη θέση (37% των απαντήσεων) μεταξύ των παραγόντων που παρακινούν τους καταναλωτές να αγοράσουν ένα ηλεκτρικό όχημα. Αντίθετα, οι <strong>περιβαλλοντικές ανησυχίες</strong>, σήμερα παρακινούν μόλις το 34% των ερωτηθέντων (49% το 2021).</p> <p> </p> <p>Συνολικά, το 2024, η πρόθεση αγοράς νέου αυτοκινήτου παγκοσμίως, αυξήθηκε από 44% σε 51%. Ωστόσο, στις ΗΠΑ, το ποσοστό όσων σκοπεύουν να αγοράσουν αυτοκίνητο μειώθηκε, από 60% σε 50%, και όσων σκοπεύουν να αγοράσουν ηλεκτρικό αυτοκίνητο, από 48% σε 34%. Αντίθετα, στην Ευρώπη, η πρόθεση αγοράς αυτοκινήτου στα επόμενα δύο χρόνια, καταγράφει αύξηση. Για παράδειγμα, στο Ηνωμένο Βασίλειο η πρόθεση αγοράς αυξήθηκε από 45% το 2023 σε 56% φέτος, και στη Νορβηγία, από 34% σε 50%.</p> <p> </p> <p><strong>Στροφή προς τα κινέζικα ηλεκτρικά οχήματα; </strong></p> <p> </p> <p>Μεταξύ 2019 και 2023, το μερίδιο των κινέζικων μοντέλων στις ευρωπαϊκές αγορές ηλεκτρικών οχημάτων, αυξήθηκε από μόλις 0,4%, σε 8%.</p> <p> </p> <p>Ωστόσο, στην Ευρώπη, μόλις το 12% των καταναλωτών που σκοπεύουν να αγοράσουν ένα ηλεκτρικό όχημα συμπεριλαμβάνουν τουλάχιστον μία κινέζικη μάρκα μεταξύ των τριών πρώτων προτιμήσεών τους. Ο κύριος λόγος που θα εξέταζαν την αγορά ηλεκτρικού οχήματος κινέζικης μάρκας, είναι η σχέση ποιότητας/τιμής (59%), με την ελκυστικότητα των προσφερόμενων μοντέλων (51%) να ακολουθεί.</p> <p> </p> <p>Η έρευνα αναδεικνύει, επίσης, διαφοροποιήσεις στις απόψεις των διάφορων γενεών. Ενώ τόσο οι <strong>millennials</strong>, όσο και οι ερωτηθέντες από την <strong>Gen Z</strong>, ανέφεραν την καλή σχέση ποιότητας/τιμής ως τον κύριο λόγο για να εξετάσουν κινέζικες μάρκες ηλεκτρικών οχημάτων, μόνο το 36% των ερωτηθέντων από τη Gen Z θεωρούν ότι η εμπιστοσύνη αποτελεί σημαντικό αγοραστικό κριτήριο, σε σύγκριση με το 41% των millennials.</p> <p> </p> <p><strong>Αυξάνεται η έμφαση στη συνδεσιμότητα </strong></p> <p> </p> <p>Η συνδεσιμότητα έχει καταστεί βασικό αντικείμενο του ανταγωνισμού των αυτοκινητοβιομηχανιών παγκοσμίως. Οι καταναλωτές που συμμετείχαν στην έρευνα, δείχνουν έντονο ενδιαφέρον για τη συνδεδεμένη τεχνολογία (connected technologies) – ιδιαίτερα τις τεχνολογίες πλοήγησης και ασφάλειας – με πάνω από το 60% να δηλώνουν ότι θα τις χρησιμοποιούσαν. Ωστόσο, το ενδιαφέρον είναι πιο περιορισμένο για άλλες υπηρεσίες, όπως η εξυπηρέτηση και η συντήρηση (37%) και οι αναβαθμίσεις απόδοσης (μόλις 21%). Συγχρόνως, σε ολόκληρο τον κόσμο διατυπώνονται ανησυχίες για το κόστος των υπηρεσιών για συνδεδεμένα αυτοκίνητα, καθώς 49% των συμμετεχόντων παγκοσμίως δηλώνουν ότι είναι πολύ ακριβό.</p> <p> </p> <p>Περισσότεροι από ένας στους τρεις συμμετέχοντες παγκοσμίως (36%) ανέφεραν, επίσης, ότι τους ανησυχεί η κοινή χρήση δεδομένων. Το ποσοστό αυτό, δεν διαφοροποιείται σημαντικά μεταξύ των γενεών, καθώς διαμορφώνεται στο 33% για την Gen Z και το 34% για τους baby boomers, ενώ φτάνει στο 37% για τους συμμετέχοντες από την Gen X και τους millennials.</p> <p> </p> <p>Σχολιάζοντας την έρευνα, ο κ. <strong>Γιάννης Πιέρρος</strong>, Εταίρος της EY Ελλάδος, Επικεφαλής Τομέα Προηγμένης Βιομηχανίας, Αυτοκινητοβιομηχανίας και Μεταφορών της EY στην περιοχή της Κεντρικής, Ανατολικής, Νοτιοανατολικής Ευρώπης και Κεντρικής Ασίας (CESA), δήλωσε: <em>«Η δυναμική ανάπτυξη της αγοράς ηλεκτρικών οχημάτων της τελευταίας δεκαετίας, φαίνεται να επιβραδύνεται, καθώς οι καταναλωτές σε ολόκληρο τον κόσμο, παρά το υψηλό κόστος των καυσίμων, προβληματίζονται για τις ελλείψεις σε υποδομές φόρτισης, σε συνδυασμό με την περιορισμένη εμβέλεια κίνησης των οχημάτων, αλλά και το κόστος αντικατάστασης των μπαταριών. Για να επιταχυνθεί η στροφή στην ηλεκτροκίνηση, οι παίκτες του οικοσυστήματος, σε συνεργασία με τους κατά τόπους κρατικούς φορείς, θα πρέπει να δώσουν σύντομα απαντήσεις στις ανησυχίες αυτές, δημιουργώντας ένα πλαίσιο που θα εξασφαλίζει τόσο την εξυπηρέτηση των χρηστών ηλεκτρικών οχημάτων, όσο και τη δίκαιη και ισορροπημένη χρήση των δικτύων ενέργειας».</em><em> </em></p> <p> </p> <p><em>Πηγή άρθρου και εικόνας: Δελτίο Τύπου / Newsletter</em></p> <p> </p> </div> </div> </div> <div class="post__bottom md:flex md:flex-row mt-6"> <a id="single_back" href="javascript:history.back()" rel="nofollow" class="text-white text-lg font-bold w-full md:w-1/2"> <BACK </a> <div class="post__social w-full md:w-1/2 text-cthrd flex flex-row mt-5 md:mt-0 items-center"> SHARE ON <div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_32 addtoany_list" 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Χωρίς κλήτευση, η εθελοντική συμμόρφωση εκ μέρους του Παρόχου Υπηρεσιών Διαδικτύου ή πρόσθετες καταγραφές από τρίτο μέρος, οι πληροφορίες που αποθηκεύονται ή ανακτώνται για το σκοπό αυτό από μόνες τους δεν μπορούν συνήθως να χρησιμοποιηθούν για την αναγνώρισή σας.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Εμπορικής Προώθησης</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Εμπορικής Προώθησης</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Η τεχνική αποθήκευση ή πρόσβαση απαιτείται για τη δημιουργία προφίλ χρηστών, για την αποστολή διαφημίσεων ή για την καταγραφή του χρήστη σε έναν ιστότοπο ή σε διάφορους ιστότοπους για παρόμοιους σκοπούς εμπορικής προώθησης.</span> </div> </details> </div> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Διαχείριση επιλογών</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Διαχείριση υπηρεσιών</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Διαβάστε περισσότερα για αυτούς τους σκοπούς</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Αποδοχή</button> <button class="cmplz-btn cmplz-deny">Δεν αποδέχομαι</button> <button class="cmplz-btn cmplz-view-preferences">Προβολή προτιμήσεων</button> <button class="cmplz-btn cmplz-save-preferences">Αποθήκευση προτιμήσεων</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Προβολή προτιμήσεων</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Διαχείριση συγκατάθεσης</button> </div><script> /* <![CDATA[ */var tribe_l10n_datatables = {"aria":{"sort_ascending":": activate to sort column ascending","sort_descending":": activate to sort column descending"},"length_menu":"Show _MENU_ entries","empty_table":"No data available in table","info":"Showing _START_ to _END_ of _TOTAL_ entries","info_empty":"Showing 0 to 0 of 0 entries","info_filtered":"(filtered from _MAX_ total entries)","zero_records":"No matching records found","search":"Search:","all_selected_text":"All items on this page were selected. 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'timing_complete' : hitObject.eventAction; hitConverted = mapArgs(hitObject); __gtagTracker('event', action, hitConverted); } } return; } function mapArgs(args) { var arg, hit = {}; var gaMap = { 'eventCategory': 'event_category', 'eventAction': 'event_action', 'eventLabel': 'event_label', 'eventValue': 'event_value', 'nonInteraction': 'non_interaction', 'timingCategory': 'event_category', 'timingVar': 'name', 'timingValue': 'value', 'timingLabel': 'event_label', 'page': 'page_path', 'location': 'page_location', 'title': 'page_title', 'referrer' : 'page_referrer', }; for (arg in args) { if (!(!args.hasOwnProperty(arg) || !gaMap.hasOwnProperty(arg))) { hit[gaMap[arg]] = args[arg]; } else { hit[arg] = args[arg]; } } return hit; } try { f.hitCallback(); } catch (ex) { } }; __gaTracker.create = newtracker; __gaTracker.getByName = newtracker; __gaTracker.getAll = function () { return []; }; __gaTracker.remove = noopfn; __gaTracker.loaded = true; window['__gaTracker'] = __gaTracker; })(); } else { console.log(""); (function () { function __gtagTracker() { return null; } window['__gtagTracker'] = __gtagTracker; window['gtag'] = __gtagTracker; })(); } </script>  <script type="text/javascript" id="slb_context">/* <![CDATA[ */if ( !!window.jQuery ) {(function($){$(document).ready(function(){if ( !!window.SLB ) { {$.extend(SLB, {"context":["public","user_guest"]});} }})})(jQuery);}/* ]]> */</script> </body> </html>

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EΥ: Επιβραδύνεται η παγκόσμια ζήτηση για ηλεκτρικά οχήματα καθώς οι καταναλωτές ανησυχούν για την έλλειψη υποδομών φόρτισης - Global Sustain