Yandex案例：93%的意向转化率是如何炼成的

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class="top-orgin"> <span>来源：做推广</span> <span class="ml42">浏览：<browse class="clickcount-news-41136" data-type="news" data-id="41136"></browse></span> <span class="ml42">2024-08-21</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/ztg/41136.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top" data-slug="ztg_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p><strong>Part.1</strong></p><p><br></p><p><strong>宏观视角下的跨境外贸</strong></p><p>贸易行业作为全球经济的重要纽带，一直以来都扮演着连接各国市场的桥梁角色。山东某商贸有限公司依托中国强大的生产潜力，结合俄罗斯需求的特点，提供全方位的服务。</p><p><br></p><p><strong>Part.2</strong></p><p><br></p><p><strong>客户背景与诉求</strong></p><p>山东某商贸有限公司，专注于经营建筑机械、<a href="https://www.300.cn/product/nongye.html" target="_blank">农业</a>机械、运输设备等多类中国产品，在俄罗斯市场享有良好的声誉。然而，随着市场竞争的加剧，公司急需提升网站海外流量，开辟更广阔的俄罗斯市场。为此提出了明确的诉求：通过有效的<a href="https://www.300.cn/ztg/marketingCloud.html" target="_blank">海外营销</a>策略，吸引更多意向客户，获得有效询盘，进而增加海外订单，寻找长期稳定的贸易合作伙伴。</p><p><br></p><p class="ql-align-center"><img src="https://s.300.cn/archive/images/288bf112ff0dc2f5df719b9d3ecbe5dd.png"></p><p><br></p><p><br></p><p><br></p><p><strong>Part.3</strong></p><p><br></p><p><strong>解决策略与实施</strong></p><p>针对客户和的诉求，中企跨境制定了以下解决方案：</p><p><br></p><p><strong>1.投放策略选择</strong>：考虑到客户预算有限且询盘为最终诉求，我们首选搜索广告作为主要投放方式。同时，辅以再营销广告，针对已访问过网站的潜在客户进行精准推送，提高转化率。</p><p><br></p><p><strong>2.产品分类投放</strong>：由于客户公司涉及多类产品，我们对其产品进行了细致的分类与分级。针对不同类别的产品，制定不同的投放策略，确保广告能够精准触达目标客户。</p><p><br></p><p><strong>3.<a href="https://www.300.cn/seo1.html" target="_blank">关键词优化</a></strong>：我们定期对关键词进行高频次的优化调整，确保广告能够针对大宗购买的客户进行展示。同时，及时排除相关性差的关键词，提高广告质量得分，降低投放成本。</p><p><br></p><p><strong>Part.4</strong></p><p><br></p><p><strong>效果评估与优化</strong></p><p>投放初期，我们以极低的点击价格（0.25美金/次）平稳进行投放，实现了高ROI转化。<strong>在不到两周的时间内，客户就收到了3个邮箱询盘和6条网站电话留言，投放初期两周内询盘总数达到9条。更令人振奋的是，初期意向客户率高达88%，经过后期的持续优化，这一比例更是提升至93%以上。</strong></p> </div> <div class="artical-footer"> <p> 版权声明： <span>原创</span> </p> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" 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title="本周产品更新 | 界面整体改版优化，搜索引擎收录提高"> <h3>本周产品更新 | 界面整体改版优化，搜索引擎收录提高</h3> </a> </div> </div> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_right_bottom" data-slug="ztg_right_bottom" style='margin-bottom:20px;margin-top: 20px;'> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="mt20"> <link rel="stylesheet" href="https://s.300.cn/static/v1/css/components/components-recommended-buy.css?20230104203054"> <div class="hidden-xs hidden-md hidden-sm"> <div class="components-recommended-buy"> <div class="title"> 推荐购买 </div> <div class="buy-list ajax_gg_new gg_publicity-pub" data-slug="publicity-pub"> <ggtemplate> <div class="item"> <a url-href="{url}" target="_blank"> <div class="icon"> <img pic-src="{pic}" alt="{title}"> </div> </a> <div class="text"> <a url-href="{url}" target="_blank">{title}</a> </div> </div> </ggtemplate> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="m"> <div class="news-details"> <div class="main-wrap clearfix"> <div class="item-left"> <div class="artical-top"> <div class="left"> <div class="top-title" id="top-title"> Yandex案例：93%的意向转化率是如何炼成的 </div> <div class="m-top-orgin"> <span>来源：做推广</span> <span class="ml42">浏览：<browse class="clickcount-news-41136" data-type="news" data-id="41136"></browse></span> <span class="ml42">2024-08-21</span> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top_m" data-slug="ztg_top_m"> <ggtemplate> <a url-href="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p><strong>Part.1</strong></p><p><br></p><p><strong>宏观视角下的跨境外贸</strong></p><p>贸易行业作为全球经济的重要纽带，一直以来都扮演着连接各国市场的桥梁角色。山东某商贸有限公司依托中国强大的生产潜力，结合俄罗斯需求的特点，提供全方位的服务。</p><p><br></p><p><strong>Part.2</strong></p><p><br></p><p><strong>客户背景与诉求</strong></p><p>山东某商贸有限公司，专注于经营建筑机械、<a href="https://www.300.cn/product/nongye.html" target="_blank">农业</a>机械、运输设备等多类中国产品，在俄罗斯市场享有良好的声誉。然而，随着市场竞争的加剧，公司急需提升网站海外流量，开辟更广阔的俄罗斯市场。为此提出了明确的诉求：通过有效的<a href="https://www.300.cn/ztg/marketingCloud.html" target="_blank">海外营销</a>策略，吸引更多意向客户，获得有效询盘，进而增加海外订单，寻找长期稳定的贸易合作伙伴。</p><p><br></p><p class="ql-align-center"><img src="https://s.300.cn/archive/images/288bf112ff0dc2f5df719b9d3ecbe5dd.png"></p><p><br></p><p><br></p><p><br></p><p><strong>Part.3</strong></p><p><br></p><p><strong>解决策略与实施</strong></p><p>针对客户和的诉求，中企跨境制定了以下解决方案：</p><p><br></p><p><strong>1.投放策略选择</strong>：考虑到客户预算有限且询盘为最终诉求，我们首选搜索广告作为主要投放方式。同时，辅以再营销广告，针对已访问过网站的潜在客户进行精准推送，提高转化率。</p><p><br></p><p><strong>2.产品分类投放</strong>：由于客户公司涉及多类产品，我们对其产品进行了细致的分类与分级。针对不同类别的产品，制定不同的投放策略，确保广告能够精准触达目标客户。</p><p><br></p><p><strong>3.<a href="https://www.300.cn/seo1.html" target="_blank">关键词优化</a></strong>：我们定期对关键词进行高频次的优化调整，确保广告能够针对大宗购买的客户进行展示。同时，及时排除相关性差的关键词，提高广告质量得分，降低投放成本。</p><p><br></p><p><strong>Part.4</strong></p><p><br></p><p><strong>效果评估与优化</strong></p><p>投放初期，我们以极低的点击价格（0.25美金/次）平稳进行投放，实现了高ROI转化。<strong>在不到两周的时间内，客户就收到了3个邮箱询盘和6条网站电话留言，投放初期两周内询盘总数达到9条。更令人振奋的是，初期意向客户率高达88%，经过后期的持续优化，这一比例更是提升至93%以上。</strong></p> </div> <div class="artical-footer"> <div> 版权声明：原创 </div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="pre-next-box"> <div class="pre-box"><span>上一篇：</span><a href=/news/ztg/41135.html" title="实用教程：利用Yandex深度开发俄罗斯市场">实用教程：利用Yandex深度开发俄罗斯市场</a></div> <div class="next-box"><span>下一篇：</span><a href="/news/ztg/41137.html" title="Yandex推广案例：橡塑设备行业当天见效">Yandex推广案例：橡塑设备行业当天见效</a></div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="relative-artical"> <div class="title">相关文章</div> <div class="relative-artical-content clearfix"> <div 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