MasterFoods™ Launches Australia’s First Recyclable Paper-Based Ketchup Packs in Partnership with Easysnap Technology

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</nav></div> </div> <div class="mobile-trigger"> <div class="inner"> <span class="line"></span> </div> </div> </div> </div> </div> </header></div> <div class="blog-wrap"> <div class="content-wrapper post"> <div class="blog-index"> <div class="hs-post"> <div class="post-title"> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">MasterFoods™ Launches Australia’s First Recyclable Paper-Based Ketchup Packs in Partnership with Easysnap Technology</span></h1> </div> <div id="hs_cos_wrapper_module_163705657126648" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div class="post-body"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><div id="hs_cos_wrapper_widget_b0d111dd-a9c5-455e-a32c-dfd7b512916b" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div> <div class="post-image"> <img src="https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=910&height=545&name=MasterFoods.jpg" alt="MasterFoods's first recyclable paper-based tomato sauce" loading="lazy" width="910" height="545" style="max-width: 100%; height: auto;" srcset="https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=455&height=273&name=MasterFoods.jpg 455w, https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=910&height=545&name=MasterFoods.jpg 910w, https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=1365&height=818&name=MasterFoods.jpg 1365w, https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=1820&height=1090&name=MasterFoods.jpg 1820w, https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=2275&height=1363&name=MasterFoods.jpg 2275w, https://gualapack.com/hs-fs/hubfs/MasterFoods.jpg?width=2730&height=1635&name=MasterFoods.jpg 2730w" sizes="(max-width: 910px) 100vw, 910px"> </div> </div> </div> <p><span>Easysnap Technology, part of Gualapack SpA is proud to announce that <a href="https://www.masterfoodsprofessional.com.au/">MasterFoods™</a>, one of Australia’s most beloved food brands and part of the Mars family, has chosen our innovative Papersnap® technology for the launch of the country’s first recyclable, paper-based single-serve pack for their iconic <a href="https://www.masterfoodsprofessional.com.au/new-products">Squeeze-On Tomato Sauce</a>. </span><span> As a division of <a href="https://www.mars.com/">Mars, Incorporated</a>—a $50 billion family-owned business known for its global portfolio of pet care, veterinary services, and food brands—MasterFoods™ is supported by Mars’s commitment to a better world. Developed in close collaboration with the <a href="https://apco.org.au/">Australian Packaging Covenant Organisation (APCO)</a>, this milestone initiative represents a significant advancement in sustainable packaging that </span><strong>combines environmental responsibility with consumer convenience</strong><span>.</span></p>  <p><span><img src="https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=327&height=327&name=masterfoods-tomato-sauce.png" width="327" height="327" loading="lazy" alt="masterfoods-tomato-sauce" style="height: auto; max-width: 100%; width: 327px; margin-left: auto; margin-right: auto; display: block;" srcset="https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=164&height=164&name=masterfoods-tomato-sauce.png 164w, https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=327&height=327&name=masterfoods-tomato-sauce.png 327w, https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=491&height=491&name=masterfoods-tomato-sauce.png 491w, https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=654&height=654&name=masterfoods-tomato-sauce.png 654w, https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=818&height=818&name=masterfoods-tomato-sauce.png 818w, https://gualapack.com/hs-fs/hubfs/masterfoods-tomato-sauce.png?width=981&height=981&name=masterfoods-tomato-sauce.png 981w" sizes="(max-width: 327px) 100vw, 327px"></span></p> <p><span><strong>These new Papersnap<sup>®</sup> Squeeze-on Tomato Sauce single packs are made with 58% less plastic than traditional single-serve packaging</strong>, while maintaining the intuitive, one-handed opening and dispensing that sets Easysnap Technology apart. Consumers can enjoy the same ease of use—simply bend, fold, and squeeze—while benefiting from a pack that’s fully recyclable with paper. This design provides Australians with an eco-conscious way to enjoy their favorite tomato sauce, proving that convenience and sustainability can go hand in hand.</span></p> <blockquote><strong>"We believe in a future where sustainability and usability are perfectly aligned. Papersnap® represents the realization of this vision, offering consumers a practical, environmentally-friendly solution."</strong></blockquote> <p style="text-align: right;"><i aria-label="author"></i><span style="font-weight: normal;">Andrea Taglini, CEO of Easysnap Technology</span></p> <p> </p> <p><span>"Our partnership with MasterFoods™ and APCO is a defining moment for us at Easysnap Technology," says <strong>Andrea Taglini, CEO of Easysnap Technology</strong>. "We believe in a future where sustainability and usability are perfectly aligned. Papersnap® represents the realization of this vision, offering consumers a practical, environmentally-friendly solution without compromising on the ease and functionality they expect."</span></p> <div id="hs_cos_wrapper_widget_6a6efb8f-5cbc-4dba-b64f-02a7a7941413" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-image__grid__container"> <ul class="hs-image__grid__list" aria-label="Image grid with {{ image_count }} images." role="list" data-grid_action_type="lightbox"> <li class="hs-image__grid__list__item" data-lb_image_src="https://gualapack.com/hs-fs/hubfs/MF2-1.jpg?width=1200&length=1200&name=MF2-1.jpg" data-lb_href="null"> <button class="hs-image__grid__list__item__button" aria-expanded="false"> <img class="hs-image__grid__list__item__image hs-allow-transition" src="https://gualapack.com/hs-fs/hubfs/MF2-1.jpg?width=1200&length=1200&name=MF2-1.jpg" alt="MF2-1"> <div class="hs-image__grid__item__overlay"> <div class="hs-image__grid__item__overlay__content"> <div class="hs-image__grid__item__overlay__content--fit"> Papersnap </div> </div> </div> </button> </li> <li class="hs-image__grid__list__item" data-lb_image_src="https://gualapack.com/hs-fs/hubfs/MF3-400x400.jpg?width=1200&length=1200&name=MF3-400x400.jpg" data-lb_href="null"> <button class="hs-image__grid__list__item__button" aria-expanded="false"> <img class="hs-image__grid__list__item__image hs-allow-transition" src="https://gualapack.com/hs-fs/hubfs/MF3-400x400.jpg?width=1200&length=1200&name=MF3-400x400.jpg" alt="MF3-400x400"> <div class="hs-image__grid__item__overlay"> <div class="hs-image__grid__item__overlay__content"> <div class="hs-image__grid__item__overlay__content--fit"> Masterfood </div> </div> </div> </button> </li> <li class="hs-image__grid__list__item" data-lb_image_src="https://gualapack.com/hs-fs/hubfs/J22450_MF_NEXTGEN-DESKTOP-1140x600px.jpg?width=1200&length=1200&name=J22450_MF_NEXTGEN-DESKTOP-1140x600px.jpg" data-lb_href="null"> <button class="hs-image__grid__list__item__button" aria-expanded="false"> <img class="hs-image__grid__list__item__image hs-allow-transition" src="https://gualapack.com/hs-fs/hubfs/J22450_MF_NEXTGEN-DESKTOP-1140x600px.jpg?width=1200&length=1200&name=J22450_MF_NEXTGEN-DESKTOP-1140x600px.jpg" alt="J22450_MF_NEXTGEN-DESKTOP-1140x600px"> <div class="hs-image__grid__item__overlay"> <div class="hs-image__grid__item__overlay__content"> <div class="hs-image__grid__item__overlay__content--fit"> New recyclable paper-based packs </div> </div> </div> </button> </li> </ul> </div> </div> <p> </p> <div> <div> <div> <div id="hs_cos_wrapper_widget_0d78755e-6561-431c-aaa3-54edfaa068c0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <p><span>Launching in </span><strong>November 2024</strong><span>, these recyclable packs will be available in various popular locations, including stadiums, petrol stations, and pie shops, allowing consumers to experience the benefits firsthand. This trial phase is expected to provide valuable insights into consumer engagement with the new format, helping guide future developments and broader applications of sustainable packaging.</span></p> <p> </p> </div> </div> </div> <div> <blockquote><span style="font-weight: bold;">"The trial of paper-based MasterFoods Recyclable Squeeze-On Tomato Sauce packs marks another important milestone in Mars’ sustainability journey"</span></blockquote> <p style="font-weight: bold; text-align: right;"><i aria-label="author"></i><span style="font-weight: normal;">Bill Heague, General Manager of Mars Food & Nutrition Australia</span></p> <p style="font-weight: normal;"><br>This collaboration not only showcases MasterFoods™’s commitment to leading with environmental stewardship but also emphasizes the importance of cross-industry partnerships in driving innovation. Working with Easysnap Technology and APCO, MasterFoods™ is setting a benchmark in recyclable, user-friendly packaging that aligns with Australia’s National Packaging Targets, paving the way for a more sustainable packaging future.</p> <p style="font-weight: normal;"> </p> <ul style="font-size: 18px;"> <li><span><a href="/hubfs/FINAL_MasterFoods-recyclable-Squeeze-On-packs-Press-Release.docx-2-1.pdf?hsLang=en" rel="noopener" target="_blank">Read MasterFoods™ Press Release</a></span></li> <li><span><i aria-hidden="true"></i></span><span><a href="https://www.masterfoodsprofessional.com.au/products/recyclable-squeeze/masterfoods-paper-based-recyclable-squeeze-tomato-sauce-10ml-sachet">View MasterFoods™ Paper-Based Recyclable Squeeze-On Tomato Sauce 10mL</a></span></li> </ul> <div> <div> <div> <p style="font-size: 14px;"> </p> <p style="font-size: 14px;"><span style="font-style: italic;">Mars, Incorporated believes that building the future starts with responsible business today. As a $50 billion family-owned company, Mars offers a wide range of pet care products, veterinary services, and popular food and snack brands enjoyed worldwide. Its portfolio includes ROYAL CANIN®, PEDIGREE®, M&M’s®, SNICKERS®, and many others. Mars also operates international veterinary networks such as BANFIELD™ and BLUEPEARL™, and the pet diagnostics service ANTECH®. Guided by the Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—its 150,000 Associates aim to make a positive impact on people, pets, and the planet. Mars Food & Nutrition, a segment of Mars, employs 2,000 Associates and manages leading food brands like Ben’s Original™ and DOLMIO®, enjoyed in over 30 countries. For more information, visit </span><a href="http://www.mars.com/" target="_new" rel="noopener" style="font-style: italic;">www.mars.com</a><span style="font-style: italic;"> or follow them on social media.</span></p> </div> </div> </div> <div> <div> <div> <p style="font-size: 14px;"><span style="font-style: italic;">Cover image courtesy of ©MasterFoods™ 2024</span></p> </div> </div> </div> <span style="font-style: italic;"></span><span style="font-style: italic;"></span> <p style="font-size: 14px;"> </p> </div></span> </div> <div class="post-navigation"> <div class="prev"> <a href="/news/packaging-insights-embracing-change-in-flexible-packaging?hsLang=en" rel="prev"> <span class="arrow-prev"> <i class="fa fa-angle-left" aria-hidden="true"></i> </span> <span class="prev_link"> <span class="label">Previous</span> <span class="title">Packaging Insights - Embracing change in flexible packaging</span> </span> </a> </div> <div class="next"> </div> </div> </div> </div> <div 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MasterFoods™ Launches Australia’s First Recyclable Paper-Based Ketchup Packs in Partnership with Easysnap Technology | Gualapack