CINXE.COM

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href="https://google-analytics.com" crossorigin> <link rel="preconnect" href="https://googletagmanager.com" crossorigin> <link rel="preconnect" href="https://www.googletadservices.com" crossorigin> <link rel="preconnect" href="https://c.evidon.com" crossorigin> <link rel="preconnect" href="https://googleads.g.doubleclick.net" crossorigin>  <script>(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l !== 'dataLayer' ? 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With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is simple: Stories. Instagram Stories let you share videos or photos – with a limited shelf-life. After twenty-four hours, your Stories content disappears, giving followers an incentive to view and engage with your brand this second. Using Instagram for business From their introduction in 2016, Instagram" /> <meta property="og:url" content="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:section" content="Event Marketing" /> <meta property="article:published_time" content="2021-07-30T00:15:25-05:00" /> <meta property="article:modified_time" content="2024-06-18T11:11:11-05:00" /> <meta property="og:updated_time" content="2024-06-18T11:11:11-05:00" /> <meta property="og:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/7365_Blog-Post.png" />  <meta name="description" content="Event creators can use Instagram Stories Ads to grow their brand and sell more tickets. 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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">The Ultimate Instagram Strategy for Marketing Your Events and Growing Your Brand</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> The Ultimate Instagram Strategy for Marketing Your Events and Growing Your Brand </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Jul 29 2021</span> </div> <a href="https://www.eventbrite.com/blog/event-type/community-event/" class="tag tag--popular mb-2">Community event</a><a href="https://www.eventbrite.com/blog/segment/professional-services/" class="tag tag--popular mb-2">Professional services</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="350" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/7365_Blog-Post-768x350.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than </span><a href="https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">1 billion active users spending an average of 53 minutes per day on the platform</span></a><span style="font-weight: 400;">, Instagram can be an incredibly effective tool – especially for creators who know how to use it. </span></p> <p><span style="font-weight: 400;">The secret is simple: Stories. <a href="http://www.eventbrite.com/blog/instagram-stories-ideas-ds00/" target="_blank" rel="noopener">Instagram Stories</a> let you share videos or photos – with a limited shelf-life. After twenty-four hours, your Stories content disappears, giving followers an incentive to view and engage with your brand this second. </span></p> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-232739 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/03/7365_example-1.png" alt="" width="2118" height="1097" /></p> <h3><b>Using Instagram for business</b></h3> <p><span style="font-weight: 400;">From their introduction in 2016, Instagram Stories Ads have been helping businesses grow their brands. Stories have led to an uptick in the amount of time users spend on Instagram. Translation: More opportunity for engagement. According to </span><a href="https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Oberlo</span></a><span style="font-weight: 400;">, ⅓ of the most viewed Instagram Stories are from business accounts and 80% of businesses consider Instagram engagement their most important metric. </span></p> <p><a href="https://www.eventbrite.com/boost/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Eventbrite Boost</span></a><span style="font-weight: 400;">’s Instagram Growth Playbook lets you unlock the social marketing potential of Instagram – even if you’re not marketing an event. Using gorgeous Instagram Stories Ads that reflect your brand’s unique (and amazing) personality, you can build your following and cultivate your brand all while planning your next cake decorating workshop, drag show, yoga jam … you name it. With Eventbrite Boost, growing on Instagram easily becomes part of your daily marketing routine. Even better, <strong>e</strong><b><i>vents promoted with Facebook/Instagram Ads sold on average 3x more tickets*.</i></b></span></p> <p><span style="font-weight: 400;">In this article, we’ll bring you insights from the experts at </span><a href="https://www.eventbrite.com/boost/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Eventbrite Boost</span></a><span style="font-weight: 400;"> on what makes the best creative for Instagram Stories. We’ll break down image vs. video, the right dimensions for your ad creative, and more to help your Stories attract the most followers (i.e., success). </span></p> <h3><b>What creative is best for Instagram Stories Ads?</b></h3> <p><span style="font-weight: 400;">Instagram Stories can take the form of still images or video. When designing Instagram Stories ad creative, video – even if you’re a photographer – always beats the still image. </span></p> <p><span style="font-weight: 400;">Users are more likely to swipe up on a video rather than still images. If that’s not convincing enough, videos with sound hold users’ attention 5x longer than still images. </span></p> <p><span style="font-weight: 400;">Pro-tip: Recycle event content with video montages or boost your brand with exclusive, behind-the-scenes content.</span></p> <h3><b>How do you make ads for Instagram Stories Ads?</b></h3> <p><span style="font-weight: 400;">To make ad creative specifically formatted for Stories, you can use any number of simple (and free!) design apps. The Eventbrite Boost team loves </span><a href="https://www.canva.com/" target="_blank" rel="noopener"><b>Canva</b></a><span style="font-weight: 400;"> (fun fact: Boost gives you Canva access), as well as </span><a href="https://vimeo.com/create" target="_blank" rel="noopener"><b>Vimeo Create</b></a><span style="font-weight: 400;">, but there are many other options to help you quickly create high-quality visuals. </span></p> <h3><b>What are the specs for Instagram Stories Ads?</b></h3> <p><span style="font-weight: 400;">Remember that videos give you the best results with your Instagram Stories Ads. Keep these specs in mind: </span></p> <p><img decoding="async" class="alignnone wp-image-232759 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/03/7365_example-2.png" alt="" width="2117" height="1097" /></p> <ul> <li><i><span style="font-weight: 400;">Recommended resolution:</span></i> <b>1,080 x 1,920 pixels</b></li> <li><i><span style="font-weight: 400;">Recommended duration:</span></i><span style="font-weight: 400;"> 10-15 seconds</span></li> <li><i><span style="font-weight: 400;">Maximum file size:</span></i><span style="font-weight: 400;"> 4 GB</span></li> <li><i><span style="font-weight: 400;">Supported video types:</span></i><span style="font-weight: 400;"> .mp4, .mov</span></li> <li><i><span style="font-weight: 400;">Video quality:</span></i><span style="font-weight: 400;"> H.264 compression, square pixels, fixed frame rate, progressive scan</span></li> <li><i><span style="font-weight: 400;">Audio quality:</span></i><span style="font-weight: 400;"> Stereo AAC audio compression at 128kbps+</span></li> <li><i><span style="font-weight: 400;">Sound:</span></i><span style="font-weight: 400;"> Optional but </span><b>highly recommended</b></li> </ul> <h3><b>What should you include in your Instagram Stories Ad?</b></h3> <p><span style="font-weight: 400;">Every Instagram Stories Ad includes the same components. Where your brand identity comes through is in what you put into those components. Think of the ad like a recipe for a cake: There are lots of recipes for lots of kinds of cakes, but they always include a sugar, a grain, and a leavener.</span></p> <p><img decoding="async" class="alignnone wp-image-232799 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/03/7365_example-3.png" alt="" width="2117" height="1097" /></p> <p><span style="font-weight: 400;">Your Instagram Stories Ad should contain your:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The name of your account, brand, or business. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Quality video – This is the creative you’ve made. Ideally, you’ll include sound. Images also work.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Compelling Swipe-Up copy – This is the message that tells users to follow you on Instagram.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram Logo (optional) – If you’ve got it, flaunt it. </span></li> </ul> <h3><b>What should I avoid in my Instagram Stories Ad?</b></h3> <p><span style="font-weight: 400;">We don’t want to hate on creativity, but in the world of Instagram Stories Ads some styles just don’t fly. Too much text can make an image look crowded (and distract from your Swipe-Up copy). Videos or images that aren’t properly formatted for Instagram Stories (i.e., square videos, with awkward borders) take away from that immersive experience. Use your best aesthetic judgment: If the video or image is grainy, pixelated, dark, or generally not eye-catching, try another option. Remember: </span><a href="https://www.eventbrite.com/boost/"><span style="font-weight: 400;">Eventbrite Boost</span></a><span style="font-weight: 400;"> has that Canva integration. (Hello, gorgeous videos!) </span></p> <p><img decoding="async" class="alignnone wp-image-232809 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/03/7365_example-4.png" alt="" width="2118" height="1097" /></p> <p><span style="font-weight: 400;">Using Instagram Stories Ads to grow your brand and expand your following can be fun and simple. With <a href="https://www.eventbrite.com/boost/" target="_blank" rel="noopener noreferrer">Eventbrite Boost’s Instagram Growth Playbook</a>, you can build an event marketing strategy that works for you – no event required.</span></p> <p>*<i> </i><i><span style="font-weight: 400;">Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Eventbrite Boost with any event that was not promoted with the same tool. </span></i></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Ready to get after those followers? </h4>    <a role="button" href="https://www.eventbrite.com/boost/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get Boosted. <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/Screenshot-2021-02-03-at-12.44.34-3.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="17458" data-post-url="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" data-post-title="The Ultimate Instagram Strategy for Marketing Your Events and Growing Your Brand" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="17458" data-post-url="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" data-post-title="The Ultimate Instagram Strategy for Marketing Your Events and Growing Your Brand" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1969598878 print-no" id="essb_displayed_shortcode_1969598878" data-essb-postid="17458" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" data-essb-twitter-url="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" data-essb-instance="1969598878"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/&t=The+Ultimate+Instagram+Strategy+for+Marketing+Your+Events+and+Growing+Your+Brand" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/&t=The+Ultimate+Instagram+Strategy+for+Marketing+Your+Events+and+Growing+Your+Brand','facebook','1969598878'); 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