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data-placeholder-label="Column 1"> <div> <nav aria-label="Full path to the current page"> <ol class="breadcrumb default"> <li class="breadcrumb-item active" aria-current="page">Government Submissions</li> </ol> </nav> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h1>Government Submissions</h1><hr class="thin d-none d-md-block d-lg-block"></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" >We work with subject matter experts on our <a href="/get-involved/thought-leadership-groups">Committees</a> to develop well-reasoned submissions on key public policy issues. Our recent submissions are provided below.<br><br>Visit our <a href="/advocacy/policy-topics">Policy Topics</a> page to gain insights and learn more about our advocacy work to ensure a legislative and regulatory environment where marketing can thrive. <br></div> </div> </div> </div> </div> <section class="zone zone-leaderboard d-none d-md-block"> <div class="row"> <div class="col-md-12"> <div class="leaderboard text-center"> <div id="sponsored-content" data-sp-content="Ipsos" data-sp-dimension="desktop" class="leaderboard__wrapper leaderboard__desktop"> <p class="leaderboard__heading">ADVERTISEMENT</p> <a href="https://www.ipsos.com/en-ca/world-moving-fast-ipsos-moves-faster" class="d-inline-block" aria-label="Ipsos" target="_blank" tabindex="0" data-sp-banner="true"> <img src="https://thecma.ca/images/default-source/about-us/ipsos-banner-ad-728x90.jpg?sfvrsn=17e67f11_1" loading="lazy" alt=""> </a> </div> </div> </div> </div> </section> <section class="zone zone-leaderboard d-md-none"> <div class="row"> <div class="col-md-12"> <div class="leaderboard text-center"> <div id="sponsored-content" data-sp-content="Ipsos" data-sp-dimension="mobile" class="leaderboard__wrapper leaderboard__mobile"> <p class="leaderboard__heading">ADVERTISEMENT</p> <a href="https://www.ipsos.com/en-ca/world-moving-fast-ipsos-moves-faster" class="d-inline-block" aria-label="Ipsos" target="_blank" tabindex="0" data-sp-banner="true"> <img src="https://thecma.ca/images/default-source/about-us/ipsos-banner-ad-300x250.jpg?sfvrsn=f7311c95_1" loading="lazy" alt=""> </a> </div> </div> </div> </div> </section> <script type="text/javascript"> var path = window.location.pathname; if ((path.indexOf("/resources/consumer-centre") > -1)){ var leaderboard = document.getElementsByClassName("zone-leaderboard"); for (var i = 0; i < leaderboard.length; ++i){ leaderboard[i].classList.remove("d-md-block"); leaderboard[i].classList.add("d-none"); } } </script> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><br><br></div> </div> </div> <div class="col-lg-4"> <div id="MainContent_TE819EEA1002_Col01" class="d-none d-lg-block sf_colsIn" data-sf-element="CTA Items" data-placeholder-label="CTA Items"> <section class="zone-sidebar sidebar-sample-cta mb-5" > <div aria-labelledby="sample-cta" class="sidebar-tittle"> <h2 id="sample-cta"> <a href="https://thecma.ca/topic/articles/2024/08/26/what-marketers-need-to-know-about-the-ai-and-martech-landscape">AI and Martech: What Marketers Need to Know</a>  </h2> <a href="https://thecma.ca/topic/articles/2024/08/26/what-marketers-need-to-know-about-the-ai-and-martech-landscape" class="sample-link external-link" target="">Read More</a> </div> </section> <style> .box.box-type-1 { background: url(https://thecma.ca/images/default-source/about-us/cyber-week-box-ad.png?sfvrsn=1cbe6043_1) center bottom/cover; min-height: 450px; } </style> <section class="zone zone-sidebar sidebar-cta"> <a href="https://thecma.ca/learning/chartered-marketer" aria-label="Cyber Week" target="_blank" tabindex="0"> <div class="box box-type-1" tabindex="0"> <span class="sr-only">call to action box</span> </div> </a> </section> </div> </div> </div> </section> <section id="MainContent_TE819EEA1003_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Add Content in this section"> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2>2024 Government Submissions</h2></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion_container"> <div class="card"> <div class="card-header p-0" id="Graduate"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Graduate">CMA Requests Marketing Be An Eligible Field Of Study For Post Graduate Work Permits</button></h3> </div> <div id="collapse_Graduate" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">CMA President and CEO Alison Simpson asked the Ministers of Immigration and Industry to re-introduce marketing as an eligible field of study for the Post-Graduate Work Permit.</p> <p>Read our <a href="https://thecma.ca/docs/default-source/government-submissions/cma_request-to-review-post-graduate-work-permit-eligibility-to-include-marketing-as-a-field.pdf" target="_blank">letter</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="TikTok"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_TikTok">CMA Letter to Minister about Bi-National Public Policy on TikTok</button></h3> </div> <div id="collapse_TikTok" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">CMA’s President and CEO, Alison Simpson wrote to the Minister seeking clarification on the decision to order the closure of TikTok Technology Canada, Inc. </p> <p>Read our <a href="https://thecma.ca/docs/default-source/government-submissions/letter-to-honourable-francois-philippe-champagne-tiktok-decision.pdf" target="_blank">letter</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Freeland"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Freeland">CMA Letter to Minister Freeland about Digital Services Tax</button></h3> </div> <div id="collapse_Freeland" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">On behalf of our members across the country, CMA's President and CEO, Alison Simpson, urged the Minister of Finance to revoke the DST in light of the significant negative impact on organizations, especially on SMEs – the backbone of our economy. For small businesses, digital advertising is not optional; it is essential for survival.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/CMA-Letter-to-Minister-Freeland-about-Digital-Services-Tax.pdf">our letter</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Competition"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Competition">Submission to the Competition Bureau by the Canadian Marketing Association on new greenwashing provisions in the Competition Act </button></h3> </div> <div id="collapse_Competition" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The Competition Bureau solicited feedback on the new greenwashing provisions in the Competition Act.</p> <p>The CMA acknowledges the importance of truthful marketing claims and that these measures are part of ensuring the integrity of environmental claims. Our recommendations are rooted in our commitment to fostering and upholding ethical marketing practices while supporting business innovation and competitiveness. Primarily, they emphasize the need for greater clarity and guidance in the interpretation and application of the new provisions.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission_greenwashing-provisions-in-competition-act.pdf" target="_blank">our submission</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="metrics-"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_metrics-">Submission by the Canadian Marketing Association on the Exploratory Consultation on Age Assurance by the Office of the Privacy Commissioner</button></h3> </div> <div id="collapse_metrics-" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The Office of the Privacy Commissioner of Canada (OPC) solicited feedback through an exploratory consultation on privacy and age assurance to inform its future work to champion children's privacy rights.</p> <p>The CMA's submission focused on safeguarding young people’s data in the context of its collection and use for commercial activities while also recognizing the legitimate needs of young people to access information online and engage in legitimate communications with organizations.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/CMA-Submission_OPC-Consultation-on-Age-Assurance.pdf" target="_blank">our response</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="metrics1121"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_metrics1121">Submission to the House of Commons Standing Committee on Finance Pre-Budget Consultations in Advance of the 2025 Budget</button></h3> </div> <div id="collapse_metrics1121" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">Marketing is a primary, indispensable business function that drives growth, enhances customer satisfaction, and ultimately determines a company's success in the digital marketplace.</p> <p>As the economy digitizes and the demand for digital skills skyrockets, the shortage of job-ready marketing talent with the right digital skills is a key challenge</p> <p>The CMA recommends that Budget 2025 continue to invest and expand the Government of Canada’s Upskilling for Industry Initiative, with a focus on high growth and primary business activities such as marketing, to provide workers with the modern and adaptable skills that Canadian businesses need to succeed in a changing economy.</p> <p>Through the Upskilling for Industry Initiative, the CMA launched the Digital Marketing Skills Canada (DMSC) program. In the first seven months, DMSC exceeded training targets by 70%.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/cma_pre-budget_submission.pdf" target="_blank">our submission</a>. </p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="metrics112"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_metrics112">Submission to the Competition Bureau on Artificial Intelligence and Competition</button></h3> </div> <div id="collapse_metrics112" class="collapse"> <div class="card-body"> <p>In March 2024, the Competition Bureau issued a discussion paper to explore how AI may affect competition to help the Bureau understand how competition is developing in AI marketers and how the Bureau can enforce and promote competition in these marketers.</p> <p>The CMA’s submission notes that AI offers significant benefits. It can foster competition by democratizing innovation, allowing businesses of all sizes to enhance decision-making and efficiency. Canadian organizations, including SMEs, must be able to leverage AI to compete effectively in global and domestic markets.</p> <p>The CMA supports the Bureau's commitment to a pro-competitive marketplace and its reliance on market forces to achieve the benefits of competition. Avoiding unnecessary regulation is also critical to fostering healthy competition domestically and globally. New technologies require a measured approach that includes elements of regulation, self-regulation, and guidance.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/submission-from-canadian-marketing-association-to-the-competition-bureau_2024.pdf">our submission</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="biometrics112"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_biometrics112">Submission on Emerging Issues: The Personal Information Protection Act</button></h3> </div> <div id="collapse_biometrics112" class="collapse"> <div class="card-body"> <p>The CMA provided comments on the discussion paper: Emerging Issues: The Personal Information Protection Act (PIPA) by the Alberta Standing Committee on Resource Stewardship.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/PIPA-Alberta-Submission.pdf" target="_blank">our response</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="biometrics11"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_biometrics11">Submission to the Office of the Privacy Commissioner on the OPC’s Strategic Plan 2024-27</button></h3> </div> <div id="collapse_biometrics11" class="collapse"> <div class="card-body"> <p>The Canadian Marketing Association (CMA) provided feedback to the Office of the Privacy Commissioner of Canada (OPC) on how it will advance the priorities identified in its Strategic Plan 2024-27.</p> <p>Read <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-on-the-opc-strategic-plan-2024-2027.pdf" target="_blank">our response</a>.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="biometrics1"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_biometrics1">Letter to members of the INDU Committee - A More Effective “Made in Canada” Approach to Privacy Law: Amendment needed to the Consumer Privacy Protection Act</button></h3> </div> <div id="collapse_biometrics1" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []"><strong>The CPPA’s purpose statement reflects the need for Canada’s private sector privacy law to continue to achieve two essential priorities:</strong></p> <p><strong>1. providing effective privacy protection for consumers; and,</strong><br><strong>2. enabling Canadians to benefit from the enormous social and economic benefits of data use.</strong></p> <p>These two priorities can and must be achieved in harmony.</p> <p>The CPPA, as currently written, has a dual-purpose statement, which is to: “<strong>govern the protection of personal information of individuals while taking into account the need of organizations to collect, use or disclose personal information in the course of commercial activities</strong>.” This builds on the strengths of PIPEDA, whichhas been guided by the dual objective of protecting consumer privacy and enabling responsible data use and innovation since its enactment in 2001.</p> <p><a href="https://thecma.ca/docs/default-source/government-submissions/cma-cppa-amendments-summary.pdf" target="_blank">Our letter</a> outlines needed amendments to ensure that the policy intent of the proposed CPPA is achieved without unintended consequences for consumers and organizations.</p> <p>If you have questions or comments, <a href="mailto:advocacy@thecma.ca">contact us</a>. </p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="biometrics"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_biometrics">Submission to the Office of the Privacy Commissioner on draft guidance for processing biometrics for organizations</button></h3> </div> <div id="collapse_biometrics" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The responsible, secure use of biometric data provides many advantages for Canadian consumers and organizations, including enhanced security, accuracy, cost reduction, relevance, and convenience.</p> <p>In the marketing sector, biometric data, used responsibly, can help marketers reach and serve consumers in the personalized and unique ways that they expect – including serving them with ads at ideal moments and in more meaningful ways.</p> <p>Our submission recommends that the OPC adopt a more risk-based and contextualized approach to their biometrics guidance to reflect that different levels of risk require proportionate regulatory emphasis.</p> <p><a target="_blank" href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-to-opc-on-draft-guidance-for-processing-biometrics.pdf">Read the CMA’s submission</a>. If you have questions or comments, <a href="mailto:advocacy@thecma.ca">contact us</a>.</p> </div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br></h2><h2>2022 - 2023 Government Submissions</h2></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion1_container"> <div class="card"> <div class="card-header p-0" id="C-27"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_C-27">CMA Response to the Standing Committee on Industry and Technology on the proposed Consumer Privacy Protection Act contained in Bill C-27</button></h3> </div> <div id="collapse_C-27" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">Canadians have never been more reliant on the digital economy. At home, it supports our daily lives and well-being. At work, it supports our ability to innovate, build businesses and remain competitive.</p> <p>As technology continues to advance, so have people’s attitudes towards sharing their information. Canadian consumers increasingly understand that data exchange with business is essential to the running of modern society.</p> <p>Our submission urges the Standing Committee on Industry and Technology to adopt the proposed Consumer Privacy Protection Act (CPPA) – with targeted amendments – in order to modernize consumer privacy protections and to ensure Canada maintains a competitive economic position in the global digital economy.</p> <p>The CPPA would preserve Canada’s principles-based and technology-neutral approach to privacy, which would ensure that the law continues to apply to rapidly evolving technologies, business models and consumer expectations for decades to come.</p> <p>The submission is available in <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-on-bill-c-27_2023.pdf" target="_blank">English</a> and <a href="https://thecma.ca/docs/default-source/government-submissions/memoire-de-lamc-sur-le-projet-de-loi-c-27_2023.pdf" target="_blank">French</a>.</p> <p>If you have questions or comments, contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director, Public Policy & Chief Privacy Officer.</p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Valid-Consent"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Valid-Consent">CMA Response to the Commission d'accès à l'information on Criteria for Valid Consent</button></h3> </div> <div id="collapse_Valid-Consent" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The CMA is one of only 17 organizations – including only five business associations – that were invited by the Quebec privacy regulator to provide feedback on its draft consent guidelines under Quebec’s new privacy law.</p> <p>Our submission urges the regulator to amend the guidelines in seven key areas, and to align them with other Canadian jurisdictions to support consumer understanding, ensure businesses can operate seamlessly across borders, and create a foundation for a wide availability of goods, services and investment in Quebec.</p> <p>The submission is available in <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-to-the-cai-on-the-guidelines-on-criteria-for-valid-consent.pdf" target="_blank">English</a> and <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-to-the-cai-on-the-guidelines-on-criteria-for-valid-consent-fr.pdf" target="_blank">French</a>.</p> <p>If you have questions or comments, contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director, Public Policy & Chief Privacy Officer.</p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Gaming"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Gaming">CMA Response to the Alcohol Gaming Commission of Ontario Consultation on Restricting Athlete and Celebrity Participation in Advertising for Internet Gaming</button></h3> </div> <div id="collapse_Gaming" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The CMA provided a response to the Alcohol and Gaming Commission of Ontario (AGCO) consultation on restricting athlete and celebrity participation in advertising for internet gaming..</p> <p>iGaming has characteristics that underscore the importance of high standards and a compliance-first approach. Public confidence in the integrity of iGaming is critical to its long-term success. </p> <p>Read the <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission---athlete-and-celebrity-participation-in-igaming-advertising-consultation.pdf" target="_blank">CMA's submission</a>.</p> <p>If you have questions or comments, contact <span style="text-decoration: underline"><a href="mailto:advocacy@thecma.ca">Florentina Stancu-Soare</a></span>, Director, Public Affairs and Regulatory Standards.</p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Cannabis-Competition"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Cannabis-Competition">CMA Response to the Future of Competition Policy Consultation</button></h3> </div> <div id="collapse_Cannabis-Competition" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The CMA’s comments focused on the implications of new technology and business practices for the deceptive marketing provisions in the <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission_future-of-competition-policy-consultation_2023.pdf" target="_blank">Competition Act</a>, as presented in the consultation paper.</p> <p>In its submission, the CMA addressed:</p> <ul> <li>Deceptive marketing practices and criteria for adopting new specific prohibitions;</li> <li>Remedies to address deceptive conduct; and</li> <li>Deceptive design patterns.</li> </ul> <p>If you have questions or comments, contact <a href="mailto:advocacy@thecma.ca">Florentina Stancu-Soare</a>, Director, Public Affairs and Regulatory Standards. </p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Cannabis-Modernizing"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Cannabis-Modernizing">CMA Response to Modernizing Consumer Protection in Ontario</button></h3> </div> <div id="collapse_Cannabis-Modernizing" class="collapse"> <div class="card-body"> <p data-pm-slice="1 1 []">The CMA provided feedback to the Government of Ontario’s consultation paper on <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission_modernizing-consumer-protection-in-ontario_2023.pdf" target="_blank">Modernizing the Consumer Protection Act (CPA)</a>.</p> <p>Our specific comments focused on the government’s proposals in the areas of consolidating contract disclosure rules, unfair practices, consumer rights and prohibited contract terms, promotional gift cards, emerging issues and new challenges.</p> <p>If you have questions or comments, contact <a href="mailto:advocacy@thecma.ca">Florentina Stancu-Soare</a>, Director, Public Affairs and Regulatory Standards.</p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Cannabis-Legalization"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Cannabis-Legalization">CMA response to the Federal Government ‘Taking Stock of Progress: Cannabis Legalization and Regulation in Canada’ consultation paper</button></h3> </div> <div id="collapse_Cannabis-Legalization" class="collapse"> <div class="card-body"> <p>The CMA provided feedback the Government of Canada’s consultation: Taking Stock of Progress: Cannabis Legalization and Regulation in Canada.</p> <p>The CMA supports the protection of young people and efforts to eliminate illegal market activities. </p> <p>CMA members involved in the cannabis sector are committed to compliance to fulfill the purpose of the Act. They are also committed to helping consumers understand the safety considerations involved in purchasing cannabis and to helping them distinguish between legal and illegal products and brands so they can make informed decisions about which products meet their needs.   </p> <p>Our <a href="https://thecma.ca/docs/default-source/government-submissions/taking-stock-of-progress-cannabis-legalization-and-regulation-in-canada---cma-submission.pdf" target="_blank">submission</a> contains three recommendations to consider how regulators can increasingly support the provision of legal, safe products to adults, and diminish the illegal market.</p> <p>If you have questions or comments, contact <a href="mailto:advocacy@thecma.ca">Florentina Stancu-Soare</a>, Director, Public Affairs and Regulatory Standards.</p> <div> <div></div> </div> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="Alcohol-Gaming"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_Alcohol-Gaming">CMA response to the Alcohol and Gaming Commission of Ontario consultation on the potential regulatory risks associated with promotional partnerships</button></h3> </div> <div id="collapse_Alcohol-Gaming" class="collapse"> <div class="card-body"> <p>The CMA provide a response to the Alcohol and Gaming Commission of Ontario (AGCO) on the potential regulatory risks associated with promotional partnerships related to internet gaming.</p> <p>In its <a href="https://thecma.ca/docs/default-source/government-submissions/agco-2022-promotional-partnerships-consultation---cma-response-submission.pdf" target="_blank">submission</a>, the CMA supports amendments that reflect:</p> <ul> <li>A measured regulation of activities that are fair and consistent across the industry, as opposed to an outright ban; and</li> <li>A responsible gambling approach that presents iGaming for entertainment purposes to ensure that existing and potential new participants in the space make informed choices. </li> </ul> <p>If you have questions or comments, contact <a href="mailto:advocacy@thecma.ca">Florentina Stancu-Soare</a>, Director, Public Affairs and Regulatory Standards.</p> <div> <div></div> </div> </div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br></h2><h2>2020 - 2021 Government Submissions</h2></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion2_container"> <div class="card"> <div class="card-header p-0" id="modernizing_privacy_in_ontario"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_modernizing_privacy">CMA Response to the Consultation on Modernizing Privacy in Ontario</button></h3> </div> <div id="collapse_modernizing_privacy" class="collapse"> <div class="card-body"> <p>The Canadian Marketing Association (CMA) appreciates the opportunity to provide feedback to the Ministry of Government and Consumer Service’s consultation on modernizing privacy in Ontario.</p> <p>We strongly urge Ontario to continue to rely on federal privacy law for privacy protection. Federal privacy law reform is expected to be a continued priority in the new parliament, and any new provincial legislation should address only those sectors and activities that a reformed federal law will not cover.</p> <p>Should the Government of Ontario move forward with private sector privacy legislation, the CMA has put forward recommendations in seven key areas to protect the personal information of individual Ontarians, while ensuring that any new privacy protections do not pose an unnecessary burden on businesses or inhibit the growth and prosperity of Ontario’s innovation ecosystem.</p> <p>The CMA looks forward to continued discussions with the Government of Ontario in this area.</p> <p>For questions or comments regarding this <a href="https://thecma.ca/docs/default-source/government-submissions/CMA-Submissionto-the-Consultation-on-Modernizing-Privacy-in-Ontario.pdf" target="_blank">submission</a>, please contact  <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.</p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="reviewing_bc_pipa"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse_reviewing_bc_pipa">CMA Response to Special Committee Reviewing British Columbia’s Personal Information Protection Act (PIPA) – Part 2</button></h3> </div> <div id="collapse_reviewing_bc_pipa" class="collapse"> <div class="card-body">The Canadian Marketing Association (CMA) provided feedback to the Special Committee reviewing British Columbia’s Personal Information and Protection Act (PIPA). In light of recent developments, including the federal government’s introduction of Bill C-11, the submission supplements our August 2020 submission.<br> <br>The CMA has seven recommendations to update PIPA to better protect the privacy of individual British Columbians, while ensuring that any new requirements do not pose an unnecessary burden on businesses or inhibit the growth and prosperity of British Columbia’s innovation ecosystem.<br> <br>We strongly urge British Columbia to proceed with amendments to PIPA only after the federal government proceeds with the next iteration of privacy law reform to ensure organizations and consumers have consistent regulation and protection.<br> <br>The CMA looks forward to continued discussions with the Government of British Columbia in this area.<br><br>For questions or comments regarding this <a href="https://thecma.ca/docs/default-source/government-submissions/cma-submission-to-bc-special-committee-on-pipa-reform-final-july-30-2021.pdf?sfvrsn=1c520507_2" target="_blank">submission</a>, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br></div> </div> </div> <div class="card"> <div class="card-header p-0" id="headinguWicKk9VeD"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseuWicKk9VeD">CMA Response to the Ontario Government Consultation Paper on the Consumer Protection Act</button></h3> </div> <div id="collapseuWicKk9VeD" class="collapse"> <div class="card-body"> <p>The CMA provided feedback to the Government of Ontario’s Consumer Protection Act consultation paper. CMA also arranged for members to participate in a roundtable with Minister Thompson to discuss the Consumer Protection Act proposals.<br><br>The CMA looks forward to continued discussions with the Government of Ontario in this area.<br><br>For questions or comments regarding this submission, please contact <a href="mailto:fstancu-soare@thecma.ca">Florentina Stancu-Soare</a>, Senior Manager, Regulatory and Consumer Affairs.<br><br><a href="https://thecma.ca/docs/default-source/default-document-library/cma-submission_ontario-consumer-protection-act-consultation-2021.pdf " target="_blank">CMA-Submission-Ontario-Consumer-Protection-Act-Consultation</a></p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="headingoRkmAbpOKW"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseoRkmAbpOKW">CMA Response to the Government of Ontario’s Consultation on Strengthening Privacy Protections in Ontario</button></h3> </div> <div id="collapseoRkmAbpOKW" class="collapse"> <div class="card-body"> <p>The Canadian Marketing Association (CMA) provided feedback to the Government of Ontario’s consultation on strengthening privacy protections in Ontario. The CMA is urging the Government of Ontario to continue to rely on the federal Personal Information Protection and Electronic Documents Act (PIPEDA) for privacy protection, with new provincial legislation focusing on addressing sectors and activities that a reformed federal law will not cover. Against that backdrop, the CMA provided detailed feedback in response to the Government of Ontario’s discussion paper on private sector privacy reform to ensure any new provincial legislation is proportionate and flexible enough to enable marketers to serve consumers effectively while protecting their privacy interests.<br><br>The CMA looks forward to continued discussions with the Government of Ontario in this area.<br><br>For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a sfref="[documents|OpenAccessDataProvider]65b57b71-e987-48a3-bce9-b3200412b5c9" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-to-ontario-privacy-law-consultation.pdf?sfvrsn=140f4255_4" title="CMA-Submission-to-Ontario-Privacy-Law-Consultation">CMA-Submission-to-Ontario-Privacy-Law-Consultation</a><br></p> </div> </div> </div> <div class="card"> <div class="card-header p-0" id="headingrybBRDcCmL"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapserybBRDcCmL">CMA Responds to Bill 64’s proposed amendments to Quebec’s private sector privacy law</button></h3> </div> <div id="collapserybBRDcCmL" class="collapse"> <div class="card-body">(Available in English and French)<br><br>The CMA provided feedback to the Quebec National Assembly’s Committee on Institutions as it reviews Bill 64’s proposed amendments to Quebec’s Act respecting the protection of personal information in the private sector.<br><br>The marketing community supports many improvements proposed in Bill 64. Other aspects of the Bill require adjustments to ensure Quebec’s privacy framework achieves its dual goal of protecting consumers while supporting responsible innovation and competitiveness.<br><br>The marketing community is particularly concerned about certain provisions in the Bill inspired by the EU’s stringent GDPR framework, including additional requirements for consent and transparency, cross-border data transfer requirements, and significant monetary penalties and enforcement measures.<br><br>The submission provides several recommendations to ensure Quebec’s privacy law remains a proportionate and flexible law that will enable marketers to serve consumers effectively. Alignment with other privacy reform initiatives underway across Canada, including at the federal level, will be critical to prevent significant negative impacts on businesses and consumers, and on trade and foreign investment in Quebec.<br><br>The CMA looks forward to continued discussions with the Government of Quebec in this area.<br><br>For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a sfref="[documents|OpenAccessDataProvider]3060d4a9-e3a6-4523-8b5d-e30ef5b7b628" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-on-quebec-bill-64-english.pdf?sfvrsn=99f05e77_2" title="CMA-Submission-on-Quebec-Bill-64-ENGLISH">CMA-Submission-on-Quebec-Bill-64-ENGLISH</a><br><br>L'ACM réagit aux modifications proposées par le projet de loi 64 à la loi québécoise sur la protection des renseignements personnels dans le secteur privé<br><br>L'ACM a fait part de ses commentaires à la Commission des institutions de l'Assemblée nationale du Québec dans le cadre de l'examen des modifications proposées par le projet de loi 64 à la Loi sur la protection des renseignements personnels dans le secteur privé du Québec.<br><br>La communauté du marketing soutient de nombreuses améliorations proposées dans le projet de loi 64. D'autres aspects du projet de loi nécessitent des ajustements pour que le cadre de protection de la vie privée du Québec atteigne son double objectif de protection des consommateurs tout en soutenant une innovation et une compétitivité responsables.<br><br>La communauté du marketing est particulièrement préoccupée par certaines dispositions du projet de loi inspirées par le cadre strict du GDPR de l'UE, notamment les exigences supplémentaires en matière de consentement et de transparence, les exigences relatives au transfert transfrontalier de données, ainsi que les importantes sanctions pécuniaires et mesures d'exécution.<br><br>Le mémoire présente plusieurs recommandations pour que la loi québécoise sur la protection des renseignements personnels demeure une loi proportionnée et souple qui permettra aux spécialistes du marketing de servir efficacement les consommateurs. L'harmonisation avec d'autres initiatives de réforme de la protection de la vie privée en cours au Canada, y compris au niveau fédéral, sera essentielle pour prévenir d'importantes répercussions négatives sur les entreprises et les consommateurs, ainsi que sur le commerce et les investissements étrangers au Québec.<br><br>L'ACM se réjouit de la poursuite des discussions avec le gouvernement du Québec dans ce domaine.<br><br>Pour toute question ou commentaire concernant cette soumission, veuillez contacter <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Directrice des relations gouvernementales.<br><br><a sfref="[documents|OpenAccessDataProvider]57990eeb-7880-4377-874b-cd3c760945b1" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-on-quebec-bill-64-french.pdf?sfvrsn=bbb49720_2" title="CMA-Submission-on-Quebec-Bill-64-FRENCH">CMA-Submission-on-Quebec-Bill-64-FRENCH</a></div> </div> </div> <div class="card"> <div class="card-header p-0" id="headingFNw4atxo1m"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseFNw4atxo1m">CMA Provides Considerations to Federal Government for Upcoming Speech from the Throne</button></h3> </div> <div id="collapseFNw4atxo1m" class="collapse"> <div class="card-body">As the Government of Canada shifts its attention to spurring economic recovery, marketing – the link between organizations and their customers – has a crucial role to play. In anticipation that the upcoming Speech from the Throne will unveil new plans for pandemic recovery, the CMA proposes that the Government of Canada reflect the following priorities in the Speech from the Throne:<br><br>Support post-pandemic upskilling and employability initiatives, particularly for youth<br>Encourage self-regulation to drive regulatory efficiencies and protect consumers<br>Ensure balanced regulation of digital and data transformation in Canada<br>Recognize marketing as a key driver of Canada’s economic recovery and growth<br>The attached letter elaborates on these proposals. The CMA looks forward to further discussions with the Government of Canada to ensure a strong Canadian economy in the years ahead.<br><br>For questions or comments regarding this letter, please contact <a href="mailto:sclodman@thecma.ca">Sara Clodman</a>, Vice President, Public Affairs and Thought Leadership.<br><br><a sfref="[documents|OpenAccessDataProvider]b2d7dace-bb44-4680-868f-d24e4d59f32a" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/speech-from-the-throne.pdf?sfvrsn=38c62cb8_2" title="Speech-from-the-Throne">Speech-from-the-Throne</a></div> </div> </div> <div class="card"> <div class="card-header p-0" id="headingbk3yHBI3hs"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsebk3yHBI3hs">CMA Feedback to Special Committee Reviewing British Columbia’s Personal Information and Protection Act (PIPA)</button></h3> </div> <div id="collapsebk3yHBI3hs" class="collapse"> <div class="card-body">The CMA was pleased to provide feedback in response to a consultation on the Personal Information and Protection Act (PIPA) by a Special Committee of the Legislative Assembly of British Columbia. PIPA governs how private sector organizations can collect, use, and disclose personal information. The Special Committee will make recommendations to the Legislative Assembly in a report that is expected to be released by February 2021.<br><br>The submission provides several recommendations to ensure PIPA remains a proportionate, flexible and technologically neutral law that will enable marketers to serve consumers effectively while protecting their privacy interests.<br><br>The CMA looks forward to continued discussions with the Government of British Columbia in this area.<br><br>For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a sfref="[documents|OpenAccessDataProvider]71645e5d-393d-4fce-b91f-859cc29e86bd" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-to-special-comittee-on-bc-pipa-review_2020.pdf?sfvrsn=610223bd_2" title="CMA-Submission-to-Special-Comittee-on-BC-PIPA-Review_2020">CMA-Submission-to-Special-Comittee-on-BC-PIPA-Review_2020</a></div> </div> </div> <div class="card"> <div class="card-header p-0" id="headingkBxxHtRVPk"> <h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsekBxxHtRVPk">CMA responds to OPC's Proposals for Ensuring the Appropriate Regulation of AI</button></h3> </div> <div id="collapsekBxxHtRVPk" class="collapse"> <div class="card-body">The CMA was pleased to submit comments in response to the OPC’s proposals for ensuring the appropriate regulation of artificial intelligence (AI). Through this consultation, Canada’s privacy regulator requested feedback on its proposals to federal policymakers for how Canada’s privacy law PIPEDA should address AI. <br><br>It’s important to preserve PIPEDA’s strengths as principles-based and technology neutral. A policy framework that is overly prescriptive would impede important new technologies and services, and push AI activity to other jurisdictions. Bridging the gap between principles and practice should occur outside of the Act itself and in a staged approach, with significant input from those with direct knowledge of AI’s operational realities. Industry should be encouraged to develop standards and codes, with those approaches informing future AI-specific guidance and regulations. <br><br>The appropriate regulatory treatment of AI warrants further time and thought beyond this consultation period and privacy protection focus. While privacy protection is an important component of such an analysis, many other perspectives need to be taken into account, including issues relating to intellectual property law, competition law and policy, economic development initiatives, human rights and consumer protection laws, employment laws, and laws and policies respecting particular industry sectors that may make use of AI technologies. <br><br>The CMA looks forward to continued discussions with the Government of Canada in this area. For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a href="https://thecma.ca/docs/default-source/government-submissions/cma-response-to-opc-proposals-for-ensuring-appropriate-regulation-of-artificial-intelligence.pdf?sfvrsn=4dd6f7d_2">Download PDF</a><br></div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br></h2><h2>2018 - 2019 Government Submissions</h2></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion3_container"> <div class="card"><div class="card-header p-0" id="headingHi7zRV5gPz"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseHi7zRV5gPz">CMA Responds to Federal Government’s PIPEDA Reform Proposals</button></h3></div><div id="collapseHi7zRV5gPz" class="collapse"><div class="card-body"><br>The CMA was pleased to respond to the federal government’s May 2019 Proposals to Modernize the Personal Information Protection and Electronic Documents Act (PIPEDA). The spirit of PIPEDA, since its inception and into the future, is based on a balance between embracing the enormous social and economic benefits of data use for Canadians while protecting their individual right to privacy. The CMA is providing recommendations in six key areas to preserve this important balance under a reformed law: PIPEDA’s general structure, consent and transparency, third-party processing, codes and certifications, enforcement and data mobility. In light of the challenges faced by international frameworks like the GDPR, the submission urges government to preserve the strengths of PIPEDA as principles-based, technology neutral and not overly prescriptive.<br><br>The CMA is involved in continued discussions with officials on PIPEDA reform. For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a sfref="[documents|OpenAccessDataProvider]afadbd2d-0e8b-4700-b86b-56fa051dfe33" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-pipeda-submission-to-ised.pdf?sfvrsn=f938d676_2" title="CMA-PIPEDA-Submission-to-ISED">CMA-PIPEDA-Submission-to-ISED</a></div></div></div><div class="card"><div class="card-header p-0" id="headingdKrgMMVjvJ"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsedKrgMMVjvJ">CMA Response to OPC's Consultation on Transfers for Processing</button></h3></div><div id="collapsedKrgMMVjvJ" class="collapse"><div class="card-body"><p>In its submission, the CMA urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to "consent fatigue". As the voice of the marketing profession in Canada, we are committed to helping Canadian marketers maintain high standards of professional conduct and transparency through our mandatory Canadian Marketing Code of Ethics & Standards and other resources, including the CMA Guide to Transparency for Consumers, which helps organizations provide clear, user-friendly information to consumers about how personal information is collected.</p><p>For questions or comments regarding this submission, please contact <a href="mailto:fwilson@thecma.ca">Fiona Wilson</a>, Director of Government Relations.<br><br><a sfref="[documents|OpenAccessDataProvider]d4c699df-8972-4ee7-acca-048d486a6df5" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-opc-consultaion-on-transfers-for-processing.pdf?sfvrsn=8593b4c9_2" title="CMA-Submission-OPC-Consultaion-on-Transfers-for-Processing">CMA-Submission-OPC-Consultaion-on-Transfers-for-Processing</a></p></div></div></div><div class="card"><div id="collapsek420JElyew" class="collapse"><div class="card-body"></div></div></div><div class="card"><div class="card-header p-0" id="headingScxJzUfNZS"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseScxJzUfNZS">CMA feedback to draft OPC guidance on data breach regulations</button></h3></div><div id="collapseScxJzUfNZS" class="collapse"><div class="card-body">The Canadian Marketing Association (CMA) was pleased to respond to the draft guidance document on the mandatory reporting of breaches of security safeguards released by the Office of the Privacy Commissioner of Canada (OPC) on Monday, September 17, 2018. CMA members commend the OPC’s objective to provide organizations with guidance on how to comply with the breach of security safeguards regulations that go into force on November 1, 2018.<br><br><a sfref="[documents|OpenAccessDataProvider]8020885f-d163-4718-81a0-99f0add07717" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-response-to-breach-regs-guidance138b5e4662c24fd7b7a8efd46b52f515.pdf?sfvrsn=9e491184_0" title="CMA-response-to-breach-regs-guidance">CMA-response-to-breach-regs-guidance</a></div></div></div><div class="card"><div class="card-header p-0" id="headingEw7krxlgP5"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseEw7krxlgP5">CMA Responds to Québec Draft Regulations for Loyalty Programs</button></h3></div><div id="collapseEw7krxlgP5" class="collapse"><div class="card-body">Québec is one step closer to joining Ontario as the second jurisdiction in Canada that will have rules regarding loyalty programs. While it is encouraging to see an approach that aims to protect point collectors from unwarranted surprises and encourages strong competition in the loyalty program arena, the draft regulations do pose some challenges for loyalty program operators and create unintended consequences for Québec consumers.<br><br><a sfref="[documents|OpenAccessDataProvider]ebaf7808-d635-4366-a7bd-874f14444641" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/quebec-draft-regulation-loyalty-program.pdf?sfvrsn=d6373cb9_2" title="Quebec-Draft-Regulation-Loyalty-Program">Quebec-Draft-Regulation-Loyalty-Program</a></div></div></div><div class="card"><div class="card-header p-0" id="headingtdcuYOs3lI"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetdcuYOs3lI">CMA Comments on the PIPEDA Review</button></h3></div><div id="collapsetdcuYOs3lI" class="collapse"><div class="card-body">Overall, the Canadian Marketing Association (CMA) is pleased to see that the government agrees that PIPEDA does not require any major changes at this time. CMA is in agreement with several of the committee’s recommendations and the government’s response to the key issues that require consultation and possible amendments. There are several recommendations that are of particular relevance to the marketing community, including: business contact information, the personal information of minors and data breach notification. What follows are our comments on these issues and our recommendations on how to effectively move forward in tackling any necessary changes.<br><br><a sfref="[documents|OpenAccessDataProvider]04a4a571-15d3-4b12-a350-6ad0d07c350b" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/pipeda-review-2017.pdf?sfvrsn=3a05bdf5_2" title="PIPEDA-Review-2017">PIPEDA-Review-2017</a></div></div></div><div class="card"><div class="card-header p-0" id="headingXnMX1djNqI"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseXnMX1djNqI">CMA submits response to Bill S-228, An Act to amend the Food and Drugs Act Prohibiting food and beverage marketing directed at children.</button></h3></div><div id="collapseXnMX1djNqI" class="collapse"><div class="card-body">The CMA highlighted several concerns in its comments to the Standing Committee on Health, including the proposed ban extending the age threshold of children to 17. (April 2018)<br><br><a sfref="[documents|OpenAccessDataProvider]25541028-b7ea-49d2-8150-dc71a030b159" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/submission_prohibiting-f-b-marketing-to-children-bill-s228.pdf?sfvrsn=28502320_2" title="Submission_Prohibiting-F&B-Marketing-to-Children-Bill-S228">Submission_Prohibiting-F&B-Marketing-to-Children-Bill-S228</a></div></div></div><div class="card"><div class="card-header p-0" id="headingM0rghod52S"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseM0rghod52S">CMA responds to Health Canada Cost-Benefit Analysis Survey</button></h3></div><div id="collapseM0rghod52S" class="collapse"><div class="card-body">The CMA provided commentary to Health Canada’s Cost-Benefit Analysis Survey. CMA re-iterated the importance of a regulatory environment that does not result in unintended consequences for consumers and unnecessary restrictions on businesses as the government prepares to finalize its proposal to restrict the marketing of unhealthy food and beverages in Canada.<br><br><a sfref="[documents|OpenAccessDataProvider]05e83250-afd9-4ae6-97fb-16bab7d8732f" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-response-to-health-canada-cba-marketing-to-kids.pdf?sfvrsn=293ba46f_2" title="CMA-Response-to-Health-Canada-CBA-Marketing-to-Kids">CMA-Response-to-Health-Canada-CBA-Marketing-to-Kids</a></div></div></div><div class="card"><div class="card-header p-0" id="heading3ftxVUNji0"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapse3ftxVUNji0">CMA Submission to Ontario Clarification of Gift Card Rules Consultation</button></h3></div><div id="collapse3ftxVUNji0" class="collapse"><div class="card-body">The CMA responded to the Government of Ontario’s proposed changes to clarify the gift card rules to proactively address marketplace confusion. Recommendations included the need to clarify how the rules apply to certain types of cards as well as public education and expanded online resources.<br><br><a sfref="[documents|OpenAccessDataProvider]0477d1b1-9875-46bd-b908-6641f50a3298" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-submission-gift-card-rule-amendments.pdf?sfvrsn=a63a170a_2" title="CMA-Submission-Gift-Card-Rule-Amendments">CMA-Submission-Gift-Card-Rule-Amendments</a></div></div></div><div class="card"><div class="card-header p-0" id="headinggf5jjIaMCQ"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsegf5jjIaMCQ">CMA Responds to OPC Position on Online Reputation (RtbF)</button></h3></div><div id="collapsegf5jjIaMCQ" class="collapse"><div class="card-body">CMA was pleased to offer commentary on the Draft OPC Position on Online Reputation. CMA also submitted remarks to the OPC’s position paper released in 2016. While the OPC has taken the position that PIPEDA currently offers the ‘right to be forgotten’ (RtbF) concept some applicability, CMA argued that the analysis and arguments made in the draft position paper do raise broader policy concerns that should be addressed and clarified.<br><br><a sfref="[documents|OpenAccessDataProvider]cb063862-d379-4323-900f-5a83533498e1" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-response-to-opc-position-paper-on-online-reputation.pdf?sfvrsn=8afd6c72_4" title="CMA-response-to-OPC-Position-Paper-on-Online-Reputation">CMA-response-to-OPC-Position-Paper-on-Online-Reputation</a></div></div></div><div class="card"><div class="card-header p-0" id="headingUUD0MMvYIv"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseUUD0MMvYIv">CMA Letter to Ontario Justice Committee re: Ontario Privacy Law</button></h3></div><div id="collapseUUD0MMvYIv" class="collapse"><div class="card-body">A private members bill was introduced in the Ontario legislature seeking an Ontario privacy law for private-sector organizations. CMA sent initial comments to the committee tasked with reviewing the bill and presented its intention to appear. Canada’s federal private-sector privacy law, PIPEDA, already covers Ontario businesses and consumers.<br><br><a sfref="[documents|OpenAccessDataProvider]7cbb055c-d89f-47d8-ab3f-f5b0366449a7" href="https://cmauat.in-development.ca/docs/default-source/government-submissions/cma-letter-to-ontario-justice-commitee.pdf?sfvrsn=d855dc3d_2" title="CMA-Letter-to-Ontario-Justice-Commitee">CMA-Letter-to-Ontario-Justice-Commitee</a></div></div></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br></h2><h3>Government Submission Archive</h3><p> If you are interested in obtaining a copy of a submission made prior to 2017, please <a href="mailto:advocacy@thecma.ca">connect with us</a>.</p><p> </p></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion4_container"> <div class="card"><div class="card-header p-0" id="headingB4pDObluk0"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapseB4pDObluk0">Archived Submission List</button></h3></div><div id="collapseB4pDObluk0" class="collapse"><div class="card-body"><strong>Archive Submission List</strong><br><ul><li>CMA Responds to Government of Quebec's Consultation on Loyalty Program Bill</li><li>CMA submission to OPC Consultation on Online Interest Based Advertising</li><li>CMA Speaking notes to Industry Science and Technology Committee regarding the Electronic Commerce Protection Act (Bill C-27)CMA</li><li>Speaking notes to Industry Science and Technology Committee regarding the Electronic Commerce Protection Act (Bill C-27)</li><li>CMA Submission to Health Canada</li><li>CMA responds to draft OPC guidance on online consent and no-go zones</li><li>CMA makes written submission on CASL to parliamentary committee</li><li>CMA responds to Competition Bureau’s Big Data whitepaper</li><li>CMA calls for key improvements to CASL at parliamentary committee</li><li>CMA participates in Data Breach Regulations consultation</li><li>CMA sends letter to CRTC Chair on High Fees for NDCL</li><li>CMA Appears Before ETHI Committee on PIPEDA Review</li><li>CMA Submits Brief to Parliamentary Review of Canada Post</li><li>CMA comments on review of Canada Post</li><li>CMA Responds to OPC’s ‘Consent and Privacy’ Discussion Paper</li><li>CMA responds to discussion paper on online reputation</li><li>CMA responds to discussion document on data breach notification and reporting regulations</li><li>CMA participates in review of Alberta’s privacy legislation</li><li>CMA responds to draft identification and authentication guidelines</li><li>CMA appears before House Committee on Bill S-4 (Digital Privacy Act)</li><li>CMA signs onto coalition submission on amendments to Bill S-4 (Digital Privacy Act)</li><li>CMA appears before Senate Committee on Bill S-4 (Digital Privacy Act)</li><li>CMA submission to the CRTC on “Let’s Talk TV”</li><li>CMA letter to Government re: CASL Private Right of Action</li><li>CMA Submission to Standing Committee on Access to Information, Privacy and Ethics regarding statutory review</li><li>CMA submission to Ontario Ministry of Health on plan to ban the marketing of junk food to children under 12</li><li>CMA, on the recommendation of the Not-for-Profit Council, responds to the Canada Post Corporation’s proposed letter mail rate changes</li><li>CMA provides preliminary feedback on proposed Administrative Monetary Penalties Framework for Ontario</li><li>CMA Submission to the Office of the Privacy Commissioner of Canada (OPC) regarding OPC’s PIPEDA Review Discussion Document</li><li>CMA submission to Industry Canada on Canada's Anti-Spam Law (CASL)</li><li>CMA submission to the CRTC on Canada's Anti-Spam Law (CASL)<br>Coalition of Business and Technology Associations submission to Industry Canada on Canada’s Anti-Spam Law (CASL)</li><li>CMA submission to Industry Canada on Canada's Anti-Spam Law (CASL)</li><li>CMA submission to the CRTC on changes to Automatic Dialing-Announcing Devices (ADADs) rules</li><li>CMA submission to the CRTC on changes to the Unsolicited Telecommunications Rules</li><li>CMA comments on Interventions submitted to the CRTC on changes to the Unsolicited Telecommunications Rules</li><li>CMA submits final comments to the CRTC on changes to the Unsolicited Telecommunications Rules</li><li>CMA submission to the Attorney General of Ontario on the proposed Unclaimed Property Act</li><li>CMA submission to the CRTC on permanent National Do Not Call List registration</li><li>CMA issues reply comments to the CRTC on permanent National Do Not Call List registration</li></ul></div></div></div> </div> </section> </div> <section class="zone zone-sponsors container" data-aos="fade-up" data-aos-offset="200"> <div class="member-logos d-lg-flex align-items-center"> <div class="sponsors-member flex-grow-1"> <h2 class="common-head">Major Sponsors</h2> <ul class="sponsors d-flex align-items-baseline flex-lg-nowrap flex-wrap"> <li > <a href="https://www.bmo.com" target="_blank"><img src="https://thecma.ca/images/default-source/about-us/bmo-logo.jpg?sfvrsn=9b995fea_1" alt=""></a> </li> <li > <a href="https://www.canadapost.ca" target="_blank"><img src="https://thecma.ca/images/default-source/sponsor-logos/events-canada-post.png?sfvrsn=ebe0eb60_0" alt="canada post"></a> </li> <li > <a href="https://www.cibc.com" target="_blank"><img src="https://thecma.ca/images/default-source/sponsor-logos/cibc-800x450.jpg?sfvrsn=caab9cd2_4" alt="CIBC-800x450"></a> </li> <li > <a href="https://environicsanalytics.com" target="_blank"><img src="https://thecma.ca/images/default-source/about-us/environics_20241df0e0f4-6b46-4d62-ba97-afbf214e6338.jpg?sfvrsn=620ad55_1" alt=""></a> </li> <li > <a href="https://www.microsoft.com/en-ca" target="_blank"><img src="https://thecma.ca/images/default-source/sponsors-logo-2/microsoft-2023.jpg?sfvrsn=3f72df90_0" alt="Microsoft-2023"></a> </li> </ul> </div> </div> </section> 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