CINXE.COM

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href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Which Event Marketing Software Should You Be Using in 2025?</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Which Event Marketing Software Should You Be Using in 2025? </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/josh-krissansen/" class="color-primary"> by Josh Krissansen </a> <span class="dot"></span> <span>Sep 5 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-768x432.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-4-min-1-1-1-1-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>Promoting an event without event marketing software is like digging a hole with a spoon; it’s <em>possible</em>, but wouldn’t you prefer a shovel?  </p> <p>A quick scan of Google suggests the options are endless. But we know that finding software that can increase ticket sales and optimize audience targeting is a daunting task — and most options aren’t going to cut it.</p> <p>That’s why we hand-selected the top four best event marketing software options on the market based on their top features.</p> <p>As an event marketing platform ourselves, we understand the importance of choosing the right marketing software. We’re here to help you determine which software best fits your upcoming events and what factors to consider when selecting your event marketing software. </p> <h5 class="wp-block-heading">The Best Event Marketing Solutions</h5> <p><a href="#eventbrite">1. Eventbrite</a></p> <p><a href="#cvent">2. Cvent</a></p> <p><a href="#whova">3. Whova</a></p> <p><a href="#splash">4. Splash</a></p> <p></p> <h2 class="wp-block-heading" id="platform">What to look for in an event marketing platform </h2> <p>Your event marketing platform should provide a centralized space to automate tasks, provide a seamless attendee experience for in-person, hybrid, and virtual events, manage your event in real time, and much more. Here are the top factors to consider when selecting the right platform.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-1140x641.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-2048x1152.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4.avif 3200w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-500x281.webp 500w, 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alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-3-min-1-4.png 3200w" sizes="100vw" alt="Big crowd at music festival" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413397"> </picture><figcaption class="wp-element-caption"><strong>Stay Silent</strong> / Day Trill / Providence, RI</figcaption> </figure> <h3 class="wp-block-heading">1. Social media marketing</h3> <p>At its core, social media marketing is storytelling to connect with your audience using words and images.</p> <p>Expect 2025 to become the biggest year yet for consumers to buy directly from social media platforms. Currently, <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noopener">91% of businesses</a> use video as a marketing tool, but you can expect videos to become shorter and short-form content to cater to people’s short attention spans.</p> <p>An event marketing software should integrate with different social media platforms to help you reach a larger audience and optimize your advertising spend to create effective campaigns. </p> <p>Look for software that includes: </p> <ul class="wp-block-list"> <li>Conversion tracking </li> <li>A/B testing for targeting and design elements </li> <li>Budget optimization </li> <li>Tracking pixels </li> <li>Embedded checkouts </li> <li>Audience and behavior reports </li> </ul> <p>💡<strong>Pro tip</strong>: Your event marketing tool should have a dashboard where you can analyze your data from one place. For example, <a href="https://www.eventbrite.com/o/stay-silent-10421218439" target="_blank" rel="noreferrer noopener">Stay Silent</a> creates fun and engaging campaigns to stir up excitement and anticipation for their events. By partnering with Eventbrite, they can track and measure which marketing tactics resonate with their audience. </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/Cw8G8wMO2M7/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Cw8G8wMO2M7/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Cw8G8wMO2M7/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by stay silent (@staysilentpvd)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading">2. Email marketing </h3> <p>Email marketing is one of the most effective methods to nurture event leads and turn them into regular customers. </p> <p>Using a <a href="https://journals.sagepub.com/doi/10.1177/10949968221095552" target="_blank" rel="noopener">combination of specific email types</a> and <a href="https://journals.sagepub.com/doi/full/10.1016/j.intmar.2021.02.002" target="_blank" rel="noopener">triggered emails</a>, you can retarget potential attendees who’ve ‘abandoned cart’ or shown interest in your event using a variety of particular email types and triggered emails. </p> <p>An email marketing software should automate your email marketing campaign from opt-in to ticket purchases. This will save you time and effort and ensure your email campaigns are effective and consistent. </p> <p>Your email marketing software should have the following: </p> <ul class="wp-block-list"> <li>Pre-designed templates </li> <li>No contact limits </li> <li>Automated workflows </li> <li>Data and analytic reports  </li> </ul> <p>💡<strong>Pro tip</strong>: Use email marketing software that segments your subscribers to help you send more relevant and engaging emails to your subscribers. For example, <a href="https://www.eventbrite.com/o/something-dope-34391407387" target="_blank" rel="noreferrer noopener">Something Dope For The People</a> has a <a href="https://www.eventbrite.com/blog/something-dope-for-the-people/" target="_blank" rel="noreferrer noopener">67% email opening rate</a> thanks to Eventbrite’s intelligent marketing system. </p> <h3 class="wp-block-heading">3. Targeted marketing </h3> <p>A great event marketing software provides insights into your target audience, such as their demographics, interests, and behavior. It uses the data you already have from past events to create ‘lookalike’ or ‘custom’ audiences. </p> <p>Your chosen <a href="https://www.eventbrite.com/blog/event-registration-software/" target="_blank" rel="noreferrer noopener">event registration software</a> should: </p> <ul class="wp-block-list"> <li>Build a customer list </li> <li>Create targeted buyer personas </li> <li>Reach ‘warm traffic’ for people already interested in events similar to yours </li> <li>Track your performance with real-time data </li> </ul> <p>💡<strong>Pro tip</strong>: An event marketing tool should also assist with <a href="https://www.youtube.com/watch?v=MOKBxvCzOmg" target="_blank" rel="noreferrer noopener">finding different groups of people</a> interested in your events and help you target attendees at <a href="https://www.eventbrite.com/blog/academy/event-marketing-funnel/" target="_blank" rel="noreferrer noopener">different stages of the marketing funnel</a>. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1140x641.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-2048x1152.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2.avif 3200w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2.webp 3200w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-2.png 3200w" sizes="100vw" alt="People dancing underground nightclub " width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413393"> </picture><figcaption class="wp-element-caption"><strong>230 Fifth Rooftop</strong> / New Years Eve 2023 / New York, NY</figcaption> </figure> <h3 class="wp-block-heading">4. Search engine optimization (SEO) marketing </h3> <p>To get discovered by new attendees, you need to rank in different <a href="https://www.eventbrite.com/blog/academy/seo-cheat-sheet-for-events/" target="_blank" rel="noreferrer noopener">search engines for relevant keywords</a>.</p> <p>While Google is the most popular search engine, optimizing your content for other search engines, such as local <a href="https://www.eventbrite.com/blog/event-promotion-websites-ds00/" target="_blank" rel="noreferrer noopener">event discovery sites</a>, <a href="https://www.tiktok.com/" target="_blank" rel="noreferrer noopener">TikTok</a>, and <a href="https://www.youtube.com/" target="_blank" rel="noreferrer noopener">YouTube</a> is important. </p> <p>Ranking in the first few search results <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-business/?sh=201d5e9c3fd0" target="_blank" rel="noreferrer noopener">helps build credibility</a>. It signifies that users interact with your brand and consider you an authority on the subject. </p> <p>An event marketing software should help with the following: </p> <ul class="wp-block-list"> <li>Keyword optimization </li> <li>Creating high-quality content</li> <li>Optimizing event discovery ads </li> <li>Building an SEO-optimized event website </li> </ul> <p>💡<strong>Pro tip</strong>: Partner with software that prioritizes event discovery platform audience targeting. For example, <a href="https://www.eventbrite.com/o/the-riot-comedy-club-29979960920" target="_blank" rel="noreferrer noopener">The Riot Comedy Club</a> used Eventbrite ads to connect with audiences outside their community and boost attendance. With a $45 ad spend, they received 1,114 impressions in just over four days. </p> <h2 class="wp-block-heading" id="solutions">The best event marketing solutions </h2> <p>We have carefully selected the four best event marketing solutions for event creators based on their versatility, features, and ease of use. </p> <iframe width="640" height="360" src="https://www.youtube.com/embed/yDrAqs1VDbw?si=txmNR6rwi4SvCR89" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen loading="lazy"></iframe> <h3 class="wp-block-heading" id="eventbrite">1. Eventbrite </h3> <p>Eventbrite is an event management software that integrates with various platforms to track your marketing data, target different audiences, increase ticket sales, and receive detailed reports — all in one place. </p> <p>It’s perfect for hybrid events and virtual events as well as in-person events.</p> <h4 class="wp-block-heading">Eventbrite ads</h4> <p>We know that SEO is one of the best ways for event-goers to discover you online. When you pay for an ad on Eventbrite’s discovery page, you put your event in front of people searching for events like yours.</p> <p>With Eventbrite ads, you can: </p> <ul class="wp-block-list"> <li>Set a maximum ad budget </li> <li>Receive reports on how people are interacting with your ads </li> <li>Curate your <a href="https://www.eventbrite.com/blog/eventbrite-collections-announcement/" target="_blank" rel="noreferrer noopener">event collections to boost attendance</a> by 25% </li> <li>Target people within 50 miles of your event location</li> </ul> <p>Through their customized filtering and recommendation system, <a href="https://www.eventbrite.com/l/eventbrite-ads/" target="_blank" rel="noreferrer noopener">Eventbrite ads</a> put your event in front of attendees who are ready to buy. </p> <h4 class="wp-block-heading">Conversion tracking</h4> <p>Eventbrite can help you understand where your leads are coming from and recognize successful elements of your marketing campaign. </p> <p>Eventbrite doesn’t just give you raw data; it analyzes and breaks it down into easy-to-understand visual charts so you can make wiser decisions about your marketing strategy. </p> <p>Top Eventbrite features: </p> <ul class="wp-block-list"> <li>Audience reports on <a href="https://www.eventbrite.com/blog/academy/event-data-analytics/" target="_blank" rel="noreferrer noopener">attendee demographics, interests, and purchase behavior</a> </li> <li><a href="https://www.eventbrite.com/blog/reconvene-recaps-data-insights/" target="_blank" rel="noreferrer noopener">Data insights</a> into what aspects of your campaign are working and which aren’t </li> <li>A/B testing to compare social media ads and landing pages </li> <li><a href="https://www.eventbrite.com.au/blog/track-conversions-optimise-online-ad-spend-ds0c/" target="_blank" rel="noreferrer noopener">Tracking pixels</a> that monitor event ads and registration pages for retargeting</li> <li><a href="https://www.eventbrite.com/l/email-marketing/#Intelligent-audience-targeting" target="_blank" rel="noreferrer noopener">Intelligence audience targeting for email marketing</a> that allows you to leverage past email performance data </li> </ul> <p>Eventbrite’s marketing tools can also help you track your event’s performance, including activity in the search directory, newsletters, and order confirmation emails. </p> <h4 class="wp-block-heading">Social media integrations </h4> <p>Eventbrite can <a href="https://www.eventbrite.com/blog/solutions/facebook-instagram-event-advertising/" target="_blank" rel="noreferrer noopener">seamlessly integrate with the world’s top social media platforms</a>, such as Facebook and Instagram. </p> <iframe width="640" height="360" src="https://www.youtube.com/embed/TOKPaJplRu0?si=k5ONtT2bEbMBe_qE" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen loading="lazy"></iframe> <p>This allows you to: </p> <ul class="wp-block-list"> <li>Use <a href="https://www.eventbrite.com/help/en-us/articles/254520/promote-your-event-on-facebook-and-instagram-with-eventbrite-marketing-tools/" target="_blank" rel="noreferrer noopener">audience interests</a> from Facebook and Instagram </li> <li>Sell tickets directly through <a href="https://www.eventbrite.com/help/en-au/articles/347218/how-to-sell-eventbrite-tickets-on-your-website-through-an-embedded-checkout/" target="_blank" rel="noreferrer noopener">embedded checkouts </a></li> <li>Use the <a href="https://www.eventbrite.com/l/facebook/" target="_blank" rel="noreferrer noopener">‘add to Facebook’</a> extension for a ‘one-click conversion system’ </li> <li>Optimize ad creation and promotion with a ‘multi-event ads’ option </li> </ul> <p>Social media marketing can be overwhelming, with so many different platforms and features to master. Eventbrite keeps it simple, so you can focus on creating a movement instead of trying to decipher the latest algorithm. </p> <h4 class="wp-block-heading">Automated workflows</h4> <p>Eventbrite is an easy-to-use marketing software that leverages the power of artificial intelligence (AI) and automation to streamline workflows and simplify the event marketing process. This includes creating event listings and sending out event emails. </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Level up your event marketing. </h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/sell-tickets/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">See How</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-600x340.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-720x408.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-768x435.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-960x544.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1140x646.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1536x871.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/02/image5-min.png 1999w" sizes="100vw" alt="Conference attendees networking in crowd" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412191"> </picture> </figure></div> </div> </div> <p>With Eventbrite, you can: </p> <ul class="wp-block-list"> <li>Use <a href="https://www.eventbrite.com/blog/press/newsroom/eventbrite-introduces-ai-powered-tools-to-empower-creators-and-reimagine-event-marketing/" target="_blank" rel="noreferrer noopener">AI to help fill out event listings</a>, write emails, and craft multiple social media ads simultaneously </li> <li>Make the most of data-driven email templates to boost conversions </li> <li>Easily <a href="https://www.eventbrite.com/blog/app-automation-ds0d/" target="_blank" rel="noreferrer noopener">export attendees’ information to a Google Sheet</a> </li> <li>Integrate the software with apps like MailChimp, Slack, or Microsoft Teams </li> <li>Automatically track ad revenue spend </li> </ul> <p>Eventbrite can help you find out what’s working in your event marketing campaign and what needs to be tweaked to better resonate with your target audience. The platform allows you to use trackable links and create customized event pages to monitor every stage of the event registration process. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <a href="https://www.cvent.com/uk/event-marketing-management/plan-promote" target="_blank" rel="noreferrer noopener nofollow"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-300x142.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-500x237.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-540x256.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-600x285.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-720x341.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-768x364.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-960x455.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1140x541.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1536x728.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-300x142.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-500x237.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-540x256.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-600x285.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-720x341.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-768x364.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-960x455.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1140x541.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1536x728.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-preview-30x14.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-300x142.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-500x237.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-540x256.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-600x285.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-720x341.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-768x364.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-960x455.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1140x541.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2-1536x728.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-2.png 1999w" sizes="100vw" alt="Cvent event marketing screenshot" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413405"> </picture></a><figcaption class="wp-element-caption">(<a href="https://www.cvent.com/uk/event-marketing-management/plan-promote" target="_blank" rel="noreferrer noopener nofollow">Image Source</a>)</figcaption> </figure> <h3 class="wp-block-heading" id="cvent">2. Cvent </h3> <p><a href="https://www.cvent.com/au/event-marketing-management/engage" rel="nofollow noopener" target="_blank">Cvent</a> is a leading cloud-based event management platform that provides solutions for large-scale events, such as conferences. </p> <h4 class="wp-block-heading">Key Features </h4> <ul class="wp-block-list"> <li>Easy to use </li> <li>Data insights </li> <li>Automated features </li> </ul> <h4 class="wp-block-heading">Limitations </h4> <p>While Cvent is a great software for creators with a significant audience size, it has some limitations when it comes to event marketing, such as: </p> <ul class="wp-block-list"> <li>Primarily caters for corporate events rather than community-driven gatherings  </li> <li>Doesn’t include any social media integrations</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <a href="https://whova.com/event-marketing/" target="_blank" rel="noreferrer noopener nofollow"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-300x189.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-500x315.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-540x340.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-600x378.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-720x454.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-768x484.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-960x605.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1140x719.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1536x968.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-300x189.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-500x315.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-540x340.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-600x378.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-720x454.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-768x484.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-960x605.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1140x719.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1536x968.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-preview-29x18.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-300x189.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-500x315.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-540x340.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-600x378.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-720x454.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-768x484.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-960x605.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1140x719.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2-1536x968.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-2.png 1999w" sizes="100vw" alt="Screenshot of whova interface" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413409"> </picture></a><figcaption class="wp-element-caption">(<a href="https://whova.com/event-marketing/" target="_blank" rel="noreferrer noopener nofollow">Image Source</a>)</figcaption> </figure> <h3 class="wp-block-heading" id="whova">3. Whova </h3> <p><a href="https://whova.com/event-marketing/" target="_blank" rel="noreferrer noopener nofollow">Whova is an event marketing platform</a> that helps with networking, gamification, and analytics. This platform enables event organizers to create websites with high-quality webpages to help attract and convert new attendees. </p> <h4 class="wp-block-heading">Key Features </h4> <ul class="wp-block-list"> <li>Up-to-date data insights </li> <li>Social media advertising templates </li> <li>AI integration  </li> </ul> <h4 class="wp-block-heading">Limitations </h4> <p>While Whova is helpful, it’s a newer software, and not as well-known by attendees. This reduces their trust, particularly when purchasing tickets. It also has a few limitations to be aware of: </p> <ul class="wp-block-list"> <li>A steep learning curve — using all of the features on the platform requires a significant time investment</li> <li>You may <a href="https://www.getapp.com/customer-management-software/a/whova/reviews/?rating_rounded%5B%5D=3" target="_blank" rel="noreferrer noopener nofollow">need to purchase ‘add-on’ features</a> for full functionality</li> </ul> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <a href="https://splashthat.com/" target="_blank" rel="noreferrer noopener nofollow"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.avif 1294w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-300x197.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-500x328.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-540x354.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-600x393.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-720x472.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-768x503.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-960x629.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-1140x747.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3.avif 1294w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.webp 1294w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-300x197.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-500x328.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-540x354.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-600x393.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-720x472.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-768x503.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-960x629.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-1140x747.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3.webp 1294w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-preview-29x19.png 1294w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-300x197.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-500x328.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-540x354.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-600x393.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-720x472.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-768x503.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-960x629.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3-1140x747.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image7-3.png 1294w" sizes="100vw" alt="Splash homepage marketing example" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413413"> </picture></a><figcaption class="wp-element-caption">(<a href="https://splashthat.com/" target="_blank" rel="noreferrer noopener nofollow">Image Source</a>)</figcaption> </figure> <h3 class="wp-block-heading" id="splash">4. Splash </h3> <p><a href="https://splashthat.com/" target="_blank" rel="noreferrer noopener nofollow">Splash is an event management tool</a> that offers a suite of features, including event registration data and a user-friendly interface. </p> <h4 class="wp-block-heading">Key Features </h4> <ul class="wp-block-list"> <li>Real-time data and analytics </li> <li>Integrations with other platforms </li> <li>Automated notifications via Slack </li> </ul> <h4 class="wp-block-heading">Limitations </h4> <p>Splash has the following notable drawbacks, particularly when it comes to marketing your event: </p> <ul class="wp-block-list"> <li>Doesn’t offer social media integrations or insights  </li> <li>Metric insights might be difficult to interpret</li> </ul> <h2 class="wp-block-heading">Get started with the best event marketing software today </h2> <p>Partnering with the right event marketing software can take your promotional strategy to new heights. </p> <p>While all of the top four are great options, if you’re looking for an all-in-one marketing solution, Eventbrite provides all the tools you need to track your journey and target an engaged audience.   </p> <p>We’re the leading marketing software in the industry and have helped event creators from all around the world sell more tickets and scale their businesses. </p> <p></p> </div> </body></html> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Want to join a community of successful event creators? 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