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menu-item-1849"><a href="https://www.proviva.se/hallbarhet/">Hållbarhet</a></li> <li id="menu-item-1306" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1306"><a href="https://www.proviva.se/var-historia/">Vår historia</a></li> <li id="menu-item-2211" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2211"><a href="https://kundo.se/org/proviva/">Frågor & Svar</a></li> </ul></div> </div> </div> <div class="theme-banner banner-outer"> <div class="banner-inner">  <h4> Är maghälsa viktigt för dig? Se video <a href="/maghalsa/">här</a> </h4>  </div> </div> </div> <div class="container-inner-body"> <div class="theme-beige hero__container" style="background-image:url(https://www.proviva.se/wp-content/uploads/2024/08/confetti_home-hero_dragonfruit.png);"> <div class="hero__inner"> <div class="hero__msg-inner"> <h1> ALLTID ETT PARTY MED DRAKFRUKT GUAVA CALAMANSI! </h1> <h3> Läskande god! Läs mer om vår nya exotiska smak Drakfrukt Guava Calamansi! </h3> <a class="no-hover" href="https://www.proviva.se/vara-produkter/drakfrukt-guava-calamansi/"> <div class="button"> Se mer </div> </a> </div> <div class="hero__img-inner"> <img fetchpriority="high" decoding="async" width="4800" height="4001" src="https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1.png" class="hero__img" alt="Ny produkt med smak av DRAKFRUKT GUAVA CALAMANSI!" sizes="(min-width: 1200px) 800px, (min-width: 680px) 680px, 100vw" title="ALLTID ETT PARTY MED DRAKFRUKT GUAVA CALAMANSI!" srcset="https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1.png 4800w, https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1-300x250.png 300w, https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1-1024x854.png 1024w, https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1-768x640.png 768w, https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1-1536x1280.png 1536w, https://www.proviva.se/wp-content/uploads/2024/09/Proviva_1200px_3-1-1-2048x1707.png 2048w" /> <div class="primary mh-p"> <img decoding="async" width="640" height="803" src="https://www.proviva.se/wp-content/uploads/2024/08/Guava_3.png" class="" alt="" sizes="(min-width: 992px) 100vw, 75px" loading="eager" srcset="https://www.proviva.se/wp-content/uploads/2024/08/Guava_3.png 640w, https://www.proviva.se/wp-content/uploads/2024/08/Guava_3-239x300.png 239w" /> </div> <div class="secondary mh-s"> <img decoding="async" width="737" height="1075" src="https://www.proviva.se/wp-content/uploads/2024/08/Dragonfruit_1.png" class="" alt="" sizes="(min-width: 992px) 100vw, 75px" loading="eager" srcset="https://www.proviva.se/wp-content/uploads/2024/08/Dragonfruit_1.png 737w, https://www.proviva.se/wp-content/uploads/2024/08/Dragonfruit_1-206x300.png 206w, https://www.proviva.se/wp-content/uploads/2024/08/Dragonfruit_1-702x1024.png 702w" /> </div> <div class="tertiary mh-t"> <img decoding="async" width="4801" height="4759" src="https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1.png" class="" alt="" sizes="(min-width: 992px) 100vw, 75px" loading="eager" srcset="https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1.png 4801w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-300x297.png 300w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-1024x1015.png 1024w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-150x150.png 150w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-768x761.png 768w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-1536x1523.png 1536w, https://www.proviva.se/wp-content/uploads/2024/09/calamansi-1-2048x2030.png 2048w" /> </div> <div class="hero__img-inner_msg"> <p><strong>70% av immunsystemet sitter i magen*</strong></p> <p>*Vitamin C bidrar till immunsystemets normala funktion.</p> </div> </div> </div> </div> <script> (function ($) { })(jQuery); </script>   <div class="theme-beige wysiwyg__container section"> <div class="wysiwyg__inner"> <div class="editor"><h2>Har du sett vår MAG-ISKA TV-reklam?</h2> <p><iframe title="YouTube video player" src="https://www.youtube.com/embed/wa5818fQJ2g" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> </div> </div> </div> <div class="theme-pink linked__container linked__image right section"> <div class="linked-inner linked-image linked-right"> <div class="linked-image_text-col"> <h2> MAG-ISKA STORYS </h2> <p> Tävlingen är nu avslutad och vi tackar för alla bidrag. Se vinnarna och läs alla fantastiska berättelser. </p> <div class="button-link-container"> <a class="button-link" href="https://www.proviva.se/mag-iskastory/"> Läs mer </a> </div> </div> <div class="linked-image_img-col"> <img decoding="async" width="768" height="480" src="https://www.proviva.se/wp-content/uploads/2024/10/DAPR-302-Web-asset-v6.png" class="" alt="" title="" sizes="(min-width: 768px) 50vw, 100vw" srcset="https://www.proviva.se/wp-content/uploads/2024/10/DAPR-302-Web-asset-v6.png 768w, https://www.proviva.se/wp-content/uploads/2024/10/DAPR-302-Web-asset-v6-300x188.png 300w" /> </div> </div> </div> <div class="theme-green linked__container linked__image left section"> <div class="linked-inner linked-image linked-left"> <div class="linked-image_text-col"> <h2> För en hälsosammare planet </h2> <p> Läs mer om hur vi verkar för bättre hälsa för både människor och planet genom visionen ”One Planet. One Health”. </p> <div class="button-link-container"> <a class="button-link" href="https://www.proviva.se/hallbarhet/"> Läs mer </a> </div> </div> <div class="linked-image_img-col"> <img loading="lazy" decoding="async" width="1536" height="960" src="https://www.proviva.se/wp-content/uploads/2023/06/leaf.png" class="" alt="" title="" sizes="(min-width: 768px) 50vw, 100vw" srcset="https://www.proviva.se/wp-content/uploads/2023/06/leaf.png 1536w, https://www.proviva.se/wp-content/uploads/2023/06/leaf-300x188.png 300w, https://www.proviva.se/wp-content/uploads/2023/06/leaf-1024x640.png 1024w, https://www.proviva.se/wp-content/uploads/2023/06/leaf-768x480.png 768w" /> </div> </div> </div> <div class="theme-beige-light linked__container linked__image right section"> <div class="linked-inner linked-image linked-right"> <div class="linked-image_text-col"> <h2> PROVIVA GÖR EN INSATS FÖR MINSKAT MATSVINN </h2> <p> Varje år slängs flera hundratusentals ton mat helt i onödan, varav färsk frukt och grönt är en betydande del. För att bidra till att minska matsvinnet leder Proviva ett projekt för att utveckla nya fermenterade drycker av svenskodlad frukt och bär. Frånsorterad frukt hos odlare som inte kan säljas i butik, kan tas tillvara och bli råvara i nya aromrika drycker. Att använda all producerad frukt är det bästa sättet att minska matsvinnet, och kan skapa nya avsättningsmöjligheter för frukt- och bärproducenter. <p>Utvecklingsprojektet leds av Proviva AB i samarbete med Högskolan Kristianstad, e-Sense Sweden AB, Balsgård Foodtech AB och Stiftelsen Ideon Agro Food med stöd av Europeiska struktur- och investeringsfonderna och Jordbruksverket.</p> <p>Projektet syftar till att skapa nya avsättningsmöjligheter för frukt- och bärproducenter samt incitament för att ta tillvara frukt av sämre kvalitet. Målet är att ta fram en fermenterad aromrik dryck gjord på svensk äppelråvara som vanligtvis annars sorteras- eller väljs bort vid plockning.</p> </p> </div> <div class="linked-image_img-col"> <img loading="lazy" decoding="async" width="800" height="800" src="https://www.proviva.se/wp-content/uploads/2023/09/Apples-1-eu-2-1.png" class="" alt="Äpplen med logotyp för Europeiska jordbruksfonden" title="" sizes="(min-width: 768px) 50vw, 100vw" srcset="https://www.proviva.se/wp-content/uploads/2023/09/Apples-1-eu-2-1.png 800w, https://www.proviva.se/wp-content/uploads/2023/09/Apples-1-eu-2-1-300x300.png 300w, https://www.proviva.se/wp-content/uploads/2023/09/Apples-1-eu-2-1-150x150.png 150w, https://www.proviva.se/wp-content/uploads/2023/09/Apples-1-eu-2-1-768x768.png 768w" /> </div> </div> </div> <div class="theme-pink-light linked__container linked__image left section"> <div class="linked-inner linked-image linked-left"> <div class="linked-image_text-col"> <h2> VINNARE AV RED DOT AWARDS </h2> <p> Visste du att ProViva har belönats med ett av världens mest prestigefyllda och anrika designpriser? </p> </div> <div class="linked-image_img-col"> <img loading="lazy" decoding="async" width="2048" height="1280" src="https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1.png" class="" alt=" " title="" sizes="(min-width: 768px) 50vw, 100vw" srcset="https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1.png 2048w, https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1-300x188.png 300w, https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1-1024x640.png 1024w, https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1-768x480.png 768w, https://www.proviva.se/wp-content/uploads/2023/09/group-2048x1280-1-1536x960.png 1536w" /> </div> </div> </div> </div> <footer> <div class="menu-footer"> <div class="inner__footer"> <div class="footer__left-col"> <div class="footer__left-col-text"> <img alt="Provivas logga" loading="lazy" class="footer__logo" src="https://www.proviva.se/wp-content/themes/provivaweb2021/assets/logos/ProViva_Logotype_white.png" /> </div> <div class="footer__some"> <a href="https://www.facebook.com/provivadryck" alt="ProViva Sverige på Facebook" title="ProViva Sverige på Facebook" target="_blank"> <img width="94" height="102" src="https://www.proviva.se/wp-content/uploads/2021/05/facebook.png" class="attachment-small size-small" alt="" sizes="50px" decoding="async" loading="lazy" /> </a> <a href="https://www.instagram.com/provivase/?hl=sv" alt="https://www.instagram.com/provivase/?hl=sv" title="ProViva Sverige på Instagram" target="_blank"> <img width="94" height="102" src="https://www.proviva.se/wp-content/uploads/2021/05/instagram.png" class="attachment-small size-small" alt="" sizes="50px" decoding="async" loading="lazy" /> </a> </div> </div> <div class="footer__right-col"> <p><a href="https://www.proviva.se/kontakt/">Kontakta oss</a></p> <p><a href="https://www.proviva.se/cookieinformation/">Cookiepolicy</a></p> <p><a href="https://www.proviva.se/integritetspolicy/">Integritetspolicy</a></p> <p><a class="btn-show-cookie-module">Hantera cookies</a></p> </div> </div> </div> <div class="footer-btm__container"> <div class="footer-btm__inner"> <img alt="Logga" loading='lazy' src='https://www.proviva.se/wp-content/uploads/2021/03/eu_logo.jpg' /> </div> </div> </footer> <div class="cookie-bar__container" id="the-cookie-bar">  <div class="cookie-bar__inner"> <div class="cookieBar-container"> <div class="cookieBar-text"> ProViva använder cookies på denna webbplats. 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$(".js-btn-cookieConsent").removeClass("off"); $(".js-btn-cookieConsent .switch-on").addClass("active"); $(".js-btn-cookieConsent .switch-off").removeClass("active"); } //} writeCookies(); var cookiesStr = readConsentCookie(); dataLayer.push({ event: "cookieConsent", cookies: cookiesStr, cookiesArray: cookiesStr.split(",") }); } function handleBrowseHistory(){ var acceptedCookies = readConsentCookie(); var previousPageUrl; var previousPageTitle; if(acceptedCookies.indexOf("tracking")!==-1){ var currentPageUrl = document.location.origin+document.location.pathname; var currentPageTitle = actualTitle; var currentPage = encodeURIComponent(currentPageUrl)+"||"+encodeURIComponent(currentPageTitle); var d = new Date; d.setFullYear(d.getFullYear() + 1); var expires = "expires="+ d.toUTCString(); var previousPage = getCookie("currentPage"); if(previousPage.length>5){ var previousPageArr = previousPage.split("||"); previousPageUrl = previousPageArr[0]; if(previousPageUrl!=currentPageUrl){ previousPageTitle = previousPageArr[1]; //$(".js-back-link").attr("href",previousPageUrl); //$(".js-back-link").html("Tillbaka till "+previousPageTitle); document.cookie = "currentPage=" + currentPage + ";" + expires + ";path=/"; } }else{ document.cookie = "currentPage=" + currentPage + ";" + expires + ";path=/"; } } } $(document).ready(function(){ checkCookies(); $(".js-cookieBar-btn").on("click",function(){ if($(this).attr("data-target")=="accept-all"){ updateConsentCookie("all"); }else if($(this).attr("data-target")=="deny-all"){ updateConsentCookie("deny"); } $("#the-cookie-module").hide(); $("#the-cookie-bar").hide(); }); $(".btn-show-cookie-module").on("click",function(){ updateCookieModule(); $("#the-cookie-module").show(); $("#the-cookie-bar").hide(); $('body').addClass("no-scroll"); }); $("#the-btn-close-cookie-module").on("click",function(){ $("#the-cookie-module").hide(); $('body').removeClass("no-scroll"); }); $("#the-btn-save-cookie-module").on("click",function(){ //updateConsentCookie("singles"); writeCookies(); $("#the-cookie-module").hide(); }); $(".js-btn-cookieConsent").on("click",function(){ var target = $(this).attr("data-target"); var id = $(this).attr("id"); if($("#"+id+" .switch-off").hasClass("active")){ $("#"+id+" .switch-off").removeClass("active"); $("#"+id+" .switch-on").addClass("active"); $("#"+id).addClass("on"); $("#"+id).removeClass("off"); }else{ $("#"+id+" .switch-on").removeClass("active"); $("#"+id+" .switch-off").addClass("active"); $("#"+id).addClass("off"); $("#"+id).removeClass("on"); } }); handleBrowseHistory(); }); })(jQuery); </script> </body> </html>