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group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/social-proof"/><meta itemProp="dateModified" content="2022-06-08T19:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/sell-online" class="no-underline hover:text-link-light-hover topic-link">Sell Online</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Use Social Proof In Marketing</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/ana-gotter" class="no-underline" itemProp="url"><span itemProp="name">Ana Gotter</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>Jun 8, 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/social-proof_a4f813a6-3986-4b87-875f-b859a566abab.png?v=1730131879&originalWidth=1848&originalHeight=782" alt="Image that says "What is social proof and how to use it?" with 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[&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div> <p>Cold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn their trust first.</p> <p>Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.</p> <p>But what exactly is this fundamental marketing principle and how can you use it to influence visitors and drive sales?</p> <h2>How social proof works</h2> <p>Social proof is a psychological phenomenon, popularized by <a rel="nofollow noopener noreferrer" href="https://www.influenceatwork.com/" target="_blank">Dr. Robert Cialdini</a>, that describes our tendency to rely on the opinions or actions of others to inform our own. Also known as informational social influence, it validates a shopper’s choice, saying that it’s worth their time, money, or interest by using other people as proof.</p> <h2>Why is social proof important?</h2> <p>Whether you're familiar with social proof or not, chances are it has influenced decisions, both big and small, throughout your life. Leveraging the appeal of following the “wisdom of the crowd,” social proof captures our attention because we’re naturally curious about what’s happening, why it’s happening, and what the correct behavior or response is.</p> <p>Social proof makes people pause to check out a social media post because it's buzzing with high engagement numbers. It gets them to take a chance on an unknown brand because of the good things others are saying about it. It's also the reason you check out a TV show that everyone seems to be raving about.</p> <p>The numbers for using social proof don’t lie:</p> <ul> <li> <a rel="nofollow noopener noreferrer" href="https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=60045554.63899367ffc2623ea80220733c109356.1543452060713.1586455273541.1586469288733.1096&__hssc=60045554.8.1586469288733&__hsfp=2654893372" target="_blank">71% of people</a> are more likely to <strong>make a purchase based on social media referrals</strong>.</li> <li> <a rel="nofollow noopener noreferrer" href="https://bizrateinsights.com/resources/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions/" target="_blank">91% of shoppers</a><strong> read at least one review before making a purchase</strong>. </li> <li> <a rel="nofollow noopener noreferrer" href="https://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#V8TIQh7C1AlbMhf4.97" target="_blank"><strong>80% of US shoppers</strong></a><strong> seek recommendations</strong> when making a purchase of any kind.</li> <li> <a rel="nofollow noopener noreferrer" href="https://www.nosto.com/resources/report-consumer-marketing-perspectives-on-content-in-the-digital-age/" target="_blank">54% of people</a> have <strong>purchased a consumer packaged good after seeing visual user-generated content (UGC)</strong> about it.</li> <li> <a rel="nofollow noopener noreferrer" href="https://www.searchenginejournal.com/the-power-of-social%C2%A0proof/21896/" target="_blank">63% of consumers</a> indicated they are <strong>more likely to purchase from a website with product ratings</strong> and reviews. </li> </ul> <p>Let’s look at examples of social proof in advertising. Which of the two ads would you be more likely to click, and why?</p> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.jpg?v=1658946811" alt="social proof importance example"></p> <p>They’re both about the same brand, they’re both videos, and they’re advertising the same thing. The biggest difference is that one has social proof in the form of engagement and a <a href="/blog/customer-testimonials" target="_blank">customer testimonial</a> from a magazine. The other doesn’t. If I had to bet, you’re probably more drawn to the one with social proof.</p> <p>That’s the difference social proof can make in your online marketing efforts.</p> <p>Of course, there are many different forms of social proof. Let’s take a look at the most common types of social proof and how you can use them for your business.</p> <h2>6 types of social proof</h2> <p>Social proof can be generated on any online platform where you have a presence, including your site and preferred social networks. It can be diverse in how it manifests, and can cover a wide range of actions on different channels from different groups of people.</p> <h3>1. The wisdom of the crowd</h3> <p>Quantifiable signs of a brand’s popularity are a common type of social proof, and it can get potential customers to feel better about buying from you, or at least be more inclined to check out what you’re selling.</p> <p>For example, as a shopper, you’ll probably judge an unfamiliar business based on their number of followers on any given social media account. A Facebook page with 115,000 likes is bound to come across as more established than a page with 500. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/type-of-social-proof_600x600.png?v=1658946850" alt="social proof type: wisdom of crowd"></p> <p>Types of social proof that fit under this category also include:</p> <ul> <li>The number of likes, comments, views, and shares on social media posts</li> <li>Viewership numbers on live broadcasts on Facebook or Instagram</li> <li>Sharing the number of subscribers on your email list to get your audience to opt into it.</li> </ul> <h3>2. User</h3> <p>Consumers trust what other people are saying online, and peer-driven praise will be your most effective selling tool.</p> <p>In fact, some <a rel="nofollow noopener noreferrer" href="https://www.mintel.com/press-centre/social-and-lifestyle/seven-in-10-americans-seek-out-opinions-before-making-purchases" target="_blank">70% of US consumers</a> seek out opinions from independent <a href="/blog/review-sites" target="_blank">review sites</a> before making a purchase. These reviews will absolutely influence buying decisions, and it can be the difference between high bounce rates and high conversion rates.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/customer-reviews.png?v=1658946882" alt="customer reviews social proof type"></p> <p>Reviews and ratings can be collected and displayed on your site, through an app, or in open forums like Yelp, Facebook, or even Google. Both product reviews and general company reviews will benefit you, and customers will trust what their peers have to say.</p> <h3>3. Celebrity endorsement</h3> <p>Celebrity social proof can be tricky to create. Paid-for partnerships aren’t always considered as authentic as peer-driven proof, but they can still be effective—especially if they’re genuine.</p> <p>Content from influencers and celebrities that is shared publicly still counts as an endorsement. Micro-influencers, such as industry bloggers and complementary businesses within your niche, may have an influence that overlaps with your target audience, and these endorsements can ring true, as long as the posts don’t read like a sales pitch.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/celebrity-endorsement.jpg?v=1658946914" alt="celebrity endorsements"></p> <h3>4. The wisdom of friends</h3> <p>This social proof refers to people seeing that their friends approve of your product. For example, seeing a friend follow you on social media or using your product, like through user-generated content. </p> <p>UGC is the content satisfied customers share online about your brand. This often takes the form of customers sharing posts that detail their experience with your product or brand on their personal accounts. They may tag you or use your hashtag. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/friends_480x480.png?v=1658946942" alt="friend proof" style="display: block; margin-left: auto; margin-right: auto;"></p> <p>This is <em>not</em> the same as sponsored content, which makes it seem more authentic, and users trust it more. If you can find this content and get permission, share it on your own channels.</p> <h3>5. Certification</h3> <p>Certification proof is when an authoritative figure in your industry gives you a stamp of approval. Think of getting a verified badge on TikTok and Instagram. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ig-verification.png?v=1658946989" alt="ig verification"></p> <h3>6. Expert</h3> <p>Expert social proof refers to when an industry expert recommends your products or services, or publicly associates themselves with your brand. For example, an Instagram story or TikTok shoutout from an expert, or having someone as a guest on your Instagram Live. </p> <h2>Best social proof examples </h2> <p>Social proof is an undeniably useful marketing principle that all ecommerce sites should focus on trying to leverage in one way or another. But how exactly do you do that?</p> <p>Let’s take a look at the different places you can display social proof and how you can leverage it.</p> <h3>1. Customer reviews on product page</h3> <p>The first and often most popular approach is to feature customer reviews. Try to cultivate and showcase reviews on individual <a href="/blog/product-page" target="_blank">product pages</a>, landing pages, or <a href="/blog/coming-soon-page" target="_blank">coming soon pages</a>, especially if you can manage to capture some reviews with images. </p> <p>I know I’ve bought clothing before because the reviews convinced me to do so; seeing how great it looked on real people and hearing how they loved it was enough to get me to convert.</p> <p>Shopify store <a rel="nofollow noopener noreferrer" href="https://partakefoods.com/" target="_blank">Partake Foods</a> leverages reviews well on its site. Not only does it have reviews present on product pages, it has a section at the bottom of the page that shows plenty of reviews available about the brand too.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/partake-foods.png?v=1658947078" alt="partake foods social proofing"></p> <h3>2. Highlight bestselling products on category pages</h3> <p>The second way to leverage social proof on your website is to feature “bestselling” or trending products on your category pages. Showcasing products as popular gives customers confidence and satisfaction that they’re making the best purchase possible. </p> <p>On Partake Foods’ cookies collection page, shoppers can clearly see the chocolate chip cookie is a bestseller. That, combined with star ratings underneath the product image, can encourage hesitant shoppers to investigate further and buy. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/category-page-social-proof.png?v=1658947106" alt="category page social proof"></p> <h3>3. Add verified buyer labels to customer reviews</h3> <p>People are on the lookout for <a rel="nofollow noopener noreferrer" href="https://www.wsj.com/amp/articles/how-to-spot-fake-reviews-and-shady-ratings-on-amazon-11658333513" target="_blank">fake reviews</a> when shopping online. If customers feel reviews are fake, it can be off putting and impact sales. </p> <p>You can build shoppers’ trust by adding verified buyer labels to your reviews. A “Verified Buyer” label indicates that real customers have reviewed the product and recommended it. </p> <p>See how Kettle & Fire incorporates these on its product pages. The brand puts a little green checkmark and label under each review to build trust with customers before purchasing. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/kettle_fire.png?v=1658947133" alt="kettle and fire social proof"></p> <h3>4. Promote user-generated content on social media </h3> <p>Social media is another ideal place to showcase social proof, because it may be one of the first places people turn to in order to find it. These sites may also be the first touch point for many new customers, so having a lot of highly visible social proof upfront can encourage them to check out your site, too.</p> <p>You can do this by focusing on engagement-building campaigns rather than just sales-oriented content. Many of your engagement-building campaigns can be used to source or leverage UGC in the form of product images that come directly from the users themselves.</p> <p>Feature this on your channels by sharing it (with permission) and then tagging the original poster. Remind other users that if they share their experience, they could be featured on your channel, too.</p> <p>Many customers love this, and it helps them feel appreciated, so they might be inclined to share content about your brand in the future. <a rel="nofollow noopener noreferrer" href="https://www.instagram.com/p/Bkd9GIWlLEA/?taken-by=pipsnacks" target="_blank">Pipcorn</a> does this well in the example below.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/pipcorn_social_proof_example.jpg?v=1658947167" alt="pipcorn social proof"></p> <h3>5. Showcase customer testimonials in paid ads </h3> <p>You can also use reviews as the focus of ads in a pay-per-click (PPC) campaign. This use of social proof is particularly effective in Facebook ads, Instagram ads, YouTube ads, and TikTok ads, which all have ample description room for you to do so.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/boom-proof.png?v=1658947217" alt="boom social proof" style="display: block; margin-left: auto; margin-right: auto;"></p> <p>Place the text in the description and use images or videos of the products discussed in the testimonial. BOOM! by Cindy Joseph does this regularly, using customer reviews as the basis of its Facebook ads to build trust and increase sales quickly.</p> <p>The more likes, comments, and shares you collect overtime on any given ad, the stronger the visible social proof, making new users more likely to pay attention. This creates a snowball effect, giving you more momentum the more you run a specific ad.</p> <h3>6. Show reviews in email marketing campaigns </h3> <p>Email is another great place to use social proof to drive sales, especially with a community of subscribers that are warmed up to the idea of buying from you.</p> <p>Consider including raving customer reviews about specific products in your email design, alongside an image of that product and even the name of the customer, if you have permission to do so. You can even choose a subject line such as “See what our customers have to say” to capture interest and increase open rates.</p> <p>Old Navy frequently uses this strategy to drive more sales. It showcases a specific product and then handpicks a few positive reviews that are sure to appeal to their email list.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/old_navy.jpg?v=1658947251" alt="old navy email"></p> <p>Social proof through email can grab the reader’s attention, because it’s not something that you see all that often. So use that to your advantage.</p> <p>If you really want to stay ahead of the game, create automated email programs for all your top products, incorporating reviews, and then send them out to users who viewed the products or abandoned their cart before purchasing.</p> <h3>7. Share case studies about your product</h3> <p>Content marketing is an excellent way to build trust overall, and certain strategies can help you collect and share more social proof.</p> <p>You can use engagement-building techniques to drive more social proof on your actual blog posts. This includes CTAs that encourage readers to leave comments by asking specific questions or opening the floor up to let them ask you questions.</p> <p>Case studies are another way to leverage customer success stories into a growing customer base. One customer or story can be used to create the proof that shows you can help other customers accomplish the same thing.</p> <p><a rel="nofollow noopener noreferrer" href="https://www.bioclarity.com/pages/bioclarity-for-treatment-of-acne-in-teens-and-young-adults" target="_blank">BioClarity</a> uses this strategy well with a full clinical study featuring its product placed prominently on its site. This sets them apart from the competition in the skin care market, who might not back up their claims in the same concrete way.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/bioclarity.jpg?v=1658947297" alt="bioclarity"></p> <p>People are much more likely to read something shared by their friends or colleagues. If your social sharing tool has a share counter and visitors can see that your posts were shared several hundred (or thousand) times, that’s going to act as a powerful motivator for others to share and read the content on your site.</p> <h3>8. Run an influencer marketing campaign</h3> <p>Social proof is a critical <a href="/blog/sales-channel" target="_blank">sales channel</a> for <a href="/blog/social-selling" target="_blank">social selling</a>. That’s why brands regularly run <a href="/blog/influencer-marketing">influencer ma</a><a href="/blog/influencer-marketing" target="_blank">r</a><a href="/blog/influencer-marketing">keting</a> campaigns as the world shifts toward <a href="/blog/social-commerce" target="_blank">social commerce</a>. </p> <p>Influencer marketing is like a friend recommending a vacation spot. They’re trustworthy, so you value their advice. Followers trust influencers’ recommendations, too. </p> <p>See how Tosh Snacks partnered with influencer Amanda Ghee to promote its honey graham crackers. The influencer discusses how she and her friend love the snack, and shares a recipe for making a sweet treat at home. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/tosh_snacks.png?v=1658947334" alt="influencer marketing example"></p> <p>Anne-Sophie Bourjac, influencer relationship manager at Pierre Fabre Group, reports to <a rel="nofollow noopener noreferrer" href="https://www.glossy.co/sponsored/how-beauty-brands-are-advancing-social-commerce-strategies-in-2022/" target="_blank">Glossy</a>, “Considering 63% of consumers have more faith in the brand content shared by influencers than direct advertising, we now need to develop targeted, long-term, and recurring influencer marketing strategies.” </p> <p>Influencer marketing platform Traackr found that influencer marketing drives social sales. After testing various influencer strategies, they found that when an influencer posts mentioning discount or affiliate codes, brands can see the following results:</p> <ul> <li>Live shopping increased by 111%</li> <li>Tap to shop features increased by 521%</li> </ul> <p>By partnering with social media influencers, you get exposure to a warm, welcoming audience, which can lead to better business results than banner ads.</p> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Find influencers to drive sales with Shopify Collabs</p> <p>Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.</p> <a class="marketing-button marketing-button--small" href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta" target="_blank">Discover Shopify Collabs</a> </div> <h3>9. Highlight rewards and accolades</h3> <p>Want people to know about your business’s achievements? Show them off on your website. United By Blue, which sells sustainable apparel and goods, proudly displays the amount of trash removed from the ocean and waterways.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/mission-social-proof.png?v=1658947371" alt="united by blue social proof example"></p> <p>Hydro Flask, for example, promotes its program Parks For All, which helps nonprofit organizations build, maintain, and restore access to outdoor parks. The company has donated more than $2.5 million over five years, and continues to work toward making a difference in the world.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/accolodaes.png?v=1658947399" alt="accolodates on website"></p> <p>Achievements like these connect your brand to customers with the same ideals and inspirations. </p> <h3>10. Place media logos on your homepage</h3> <p>Another way to show social proof is by placing media logos on your website. The longevity and reputation of certain brands can show people you’re good to do business with. </p> <p>If you’ve been featured in a publication like Buzzfeed, HuffPost, or a niche magazine relevant to your target market, put those logos on your homepage and <a href="/blog/how-to-write-an-about-us-page" target="_blank">About page</a>. </p> <p>Pura Vida, a handcrafted bracelet and jewelry retailer, excels at this. In the “What People Are Saying” section, it shows logos of popular publications, its number of five-star customer reviews, and quotes about the brand. It’s a smart way to show shoppers they are credible and have excellent products for purchase. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/pura-vida.png?v=1658947426" alt="pura vida media logos on site"></p> <h3>11. Get verified on social media</h3> <p>A verified badge, or the infamous blue checkmark next to your profile name, tells shoppers you’re a legit company. It shows that social media platforms like Instagram, TikTok, or Facebook have verified the authenticity of your account. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/verified-ig-account.png?v=1658947456" alt="verified ig account example"></p> <p>Verification lends credibility to your brand and makes you more trustworthy than unverified ones. One study also found that verified accounts see a <a rel="nofollow noopener noreferrer" href="https://hypeauditor.com/blog/instagram-verification-badge/" target="_blank">30% higher engagement rate</a>, on average. </p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>Learn more: </strong><a href="/blog/how-to-get-verified-on-instagram">How to Get Verified on Instagram in 2022</a></p> </div> <h3>12. Create a branded social media hashtag</h3> <p>A branded hashtag is one that is unique to your business. It can be your company name or a tagline. Some brands will even create branded hashtags for specific campaigns. </p> <p>Say a potential customer goes on Instagram or TikTok to check out your brand. They see a branded hashtag and click it. In the feed, they see hundreds of people wearing or talking about your product. </p> <p>Fashion Nova, an online clothing brand, promotes the hashtag #NovaBabe on its Instagram profile. .</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtags_example.png?v=1658947519" alt="fashion nova ig"></p> <p>When you click on the hashtag, you’re taken to a public feed with over 1.7 million posts from women wearing Fashion Nova clothes. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtag_example-_2.png?v=1658947550" alt="ecommerce brand hashtag feed on ig"></p> <p>Branded hashtags are an effective way to show social proof and spread the word about your business. This “wisdom of the crowd” social proof is key to proving your products are credible and can lead to more sales for your online store.</p> <h3>13. Show proof of demand</h3> <p>This form of social proof shows that not only are customers interested in what you’re saying, they’re actually buying from you. A large volume of sales showcases demand, and in a snowball effect, it can create more demand (and thus sales) as a result.</p> <p>The easiest way to use this is to simply share how many orders you’ve fulfilled, incorporating it into your copywriting. Or like <a rel="nofollow noopener noreferrer" href="https://lstnsound.com/pages/giving-back" target="_blank">LSTN</a>, a social enterprise, you can showcase whatever metric is most relevant to your business and audience.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/proof-of-demand.png?v=1658947608" alt="proof of demand"></p> <p>You can also, with the help of apps and tools, automatically make the following information visible to site followers to establish social proof:</p> <ul> <li>Number of items sold, which may be reflected in sales counters or simply by showing customers when supplies are low or sold out (harnessing another persuasive tool known as scarcity)</li> <li>Individual customers who recently purchased a specific product</li> <li>Number of customers currently viewing your site or a specific product page</li> </ul> <h2>Social proof marketing apps</h2> <p>There are a number of different types of social proof, and so many ways that you can leverage it. This can feel overwhelming, but fortunately there are plenty of great <a href="/blog/ecommerce-tools" target="_blank">ecommerce tools</a> that can help you out.</p> <h3>1. Loox</h3> <p><a href="https://apps.shopify.com/loox">Loox</a> is a Shopify app that will automatically send emails to your customers asking for reviews, even offering discounts if they leave reviews with photos. It then makes it easy to showcase user reviews (and pictures!) in galleries that can be placed on any page in your store, including the homepage, your product pages, or a designated review page.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/loox-social-proof-tool.png?v=1658947638" alt="social proof app"></p> <h3>2. Fera</h3> <p><a href="https://apps.shopify.com/fera">Fera</a> is another reviews app for Shopify with customizable widgets that look stunning on your site. You can import reviews from Facebook, Google, Etsy, and more in minutes. It also asks for reviews automatically from customers, offering discounts or incentives for reviews. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/fera.png?v=1658947661" alt="fera social proof"></p> <p>The best part? Product reviews with Fera are SEO-friendly and will show up in Google Search and Google Shopping. If you want a way to easily create and manage photo and video reviews, Fera is a great app to try.</p> <h3>3. PressKitBuilder</h3> <p>If you want to get the word out about your site quickly, <a href="https://apps.shopify.com/presskitbuilder" target="_blank">PressKitBuilder</a> can help you do just that. It helps you create a professional press kit for bloggers and journalists, making it easier for them to write about you.</p> <p>It will also make it easy for you to display the mentions and social proof you’ve already received on your site. This ensures that any press mentions get a second, more permanent life on your website too, not just in the original media outlet where they appeared.</p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/press-kit-example.png?v=1658947687" alt="press kit example"></p> <p>Many new users would feel better about a brand they just discovered if they saw that it was featured in a recognizable publication or by their favorite blogger, so this could yield huge benefits when done properly.</p> <h3>4. Social Media Icons by Zotabox</h3> <p>Want to get more shares on your content and product pages from your customers? You can increase the amount of shares your site receives by placing social sharing buttons on your pages and images. The <a href="https://apps.shopify.com/social-media-icons-app" target="_blank">Social Media Icons Shopify app</a> by Zotabox is a great option. </p> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/zotabox.png?v=1658947712" alt="social media icons"></p> <p>There are also social share counters you can place on your content, showing other users how many times your content has been shared already and encouraging them to do the same.</p> <p>This is a free plug-in with premium upgrades available. It has more great features that make it valuable for other purposes, too, like messaging options and QR codes for Messenger and WhatsApp. </p> <h2>The power of social proof is undeniable</h2> <p>Social proof is about selling through trust, reputation, and authenticity. One key lesson many entrepreneurs quickly learn is that a happy customer can outsell even the most compelling copy.</p> <p>That’s what makes social proof so special. The more value you provide happy customers, the more willing they are to encourage others to give your business a chance.</p> <p>In many ways, making the most of social proof comes down to taking an honest look at your business—your past customers, milestones, or big wins—and finding ways to distill those moments into compelling digital marketing messages.</p> <p><em>Don’t have any social proof yet and wondering what to do? </em><a href="/blog/customer-trust-new-business" target="_blank"><em>Learn how to build trust with zero sales</em></a><em>.</em></p> <h3></h3> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/copywriting">Ecommerce Copywriting 101- How to Write Words That Sell</a></li><li class="mt-2"><a href="/blog/15359677-why-online-store-owners-should-embrace-online-reviews">Why Online Reviews Are Essential (and How to Get Them)</a></li><li class="mt-2"><a href="/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">DIY Guide To the Perfect Product Photography Setup (2024)</a></li><li class="mt-2"><a href="/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store">How To Create a Successful Affiliate Program</a></li><li class="mt-2"><a href="/blog/customer-testimonials">The Persuasive Power of Testimonials</a></li><li class="mt-2"><a href="/blog/shopify-store-launch-checklist">A 14-Point Ecommerce Checklist to Launch Your Shopify Store</a></li><li class="mt-2"><a href="/blog/customer-trust-checklist">The 39-Point Store Trust Checklist- How Trustworthy Is Your Online Store?</a></li><li class="mt-2"><a href="/blog/120261189-conversion-rate-optimization">Conversion Rate Optimization- How to Get Started with CRO</a></li><li class="mt-2"><a href="/blog/etsy-shop-names">How To Choose the Best Etsy Shop Name</a></li><li class="mt-2"><a href="/blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog">Shopify Buy Buttons- Add Ecommerce to Your Website or Blog</a></li></ul></div><div id="faq-section" style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Social proof FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is an example of social proof?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">An example of social proof is when you showcase customer reviews on your website. You can display text, video, or image reviews on a collection page, convincing people to explore specific products. Or post testimonials on a product page to build trust and increase conversions.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the 6 types of social proof?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ol> <li>Wisdom of the crowd</li> <li>User</li> <li>Celebrity</li> <li>Wisdom of friends </li> <li>Certification </li> <li>Expert</li> </ol> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is social proof in business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Social proof in business is confirmation that other people have bought and found value in your product or service. </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is social proof ethical?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Social proof is ethical when it is done right. Paying for fake online reviews or doing anything to influence customer behavior is seen as unethical. When a customer promotes or reviews your product at their own will, then social proof is ethical.</div> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>AG</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/ana-gotter" class="no-underline" itemProp="url"><span itemProp="name">Ana Gotter</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>Jun 8, 2022</time></div></div></div><div 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and press releases","columnSpan":3,"icon":"newsroom"}]}]}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Ana Gotter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/26724237368","handle":"social-proof","title":"How To Use Social Proof In Marketing","publishedAt":"2022-06-08T19:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social-proof_a4f813a6-3986-4b87-875f-b859a566abab.png?v=1730131879","altText":"Image that says \"What is social proof and how to use it?\" with logos for snapchat, tiktok, instagram, twitter, facebook, and youtube","width":1848,"height":970},"tags":["Sell Online"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eCold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn their trust first.\u003c/p\u003e\n\u003cp\u003eSocial proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.\u003c/p\u003e\n\u003cp\u003eBut what exactly is this fundamental marketing principle and how can you use it to influence visitors and drive sales?\u003c/p\u003e\n\u003ch2\u003eHow social proof works\u003c/h2\u003e\n\u003cp\u003eSocial proof is a psychological phenomenon, popularized by \u003ca rel=\"nofollow\" href=\"https://www.influenceatwork.com/\" target=\"_blank\"\u003eDr. Robert Cialdini\u003c/a\u003e, that describes our tendency to rely on the opinions or actions of others to inform our own. Also known as informational social influence, it validates a shopper’s choice, saying that it’s worth their time, money, or interest by using other people as proof.\u003c/p\u003e\n\u003ch2\u003eWhy is social proof important?\u003c/h2\u003e\n\u003cp\u003eWhether you're familiar with social proof or not, chances are it has influenced decisions, both big and small, throughout your life. Leveraging the appeal of following the “wisdom of the crowd,” social proof captures our attention because we’re naturally curious about what’s happening, why it’s happening, and what the correct behavior or response is.\u003c/p\u003e\n\u003cp\u003eSocial proof makes people pause to check out a social media post because it's buzzing with high engagement numbers. It gets them to take a chance on an unknown brand because of the good things others are saying about it. It's also the reason you check out a TV show that everyone seems to be raving about.\u003c/p\u003e\n\u003cp\u003eThe numbers for using social proof don’t lie:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=60045554.63899367ffc2623ea80220733c109356.1543452060713.1586455273541.1586469288733.1096\u0026amp;__hssc=60045554.8.1586469288733\u0026amp;__hsfp=2654893372\" target=\"_blank\"\u003e71% of people\u003c/a\u003e are more likely to \u003cstrong\u003emake a purchase based on social media referrals\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://bizrateinsights.com/resources/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions/\" target=\"_blank\"\u003e91% of shoppers\u003c/a\u003e\u003cstrong\u003e read at least one review before making a purchase\u003c/strong\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#V8TIQh7C1AlbMhf4.97\" target=\"_blank\"\u003e\u003cstrong\u003e80% of US shoppers\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e seek recommendations\u003c/strong\u003e when making a purchase of any kind.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.nosto.com/resources/report-consumer-marketing-perspectives-on-content-in-the-digital-age/\" target=\"_blank\"\u003e54% of people\u003c/a\u003e have \u003cstrong\u003epurchased a consumer packaged good after seeing visual user-generated content (UGC)\u003c/strong\u003e about it.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.searchenginejournal.com/the-power-of-social%C2%A0proof/21896/\" target=\"_blank\"\u003e63% of consumers\u003c/a\u003e indicated they are \u003cstrong\u003emore likely to purchase from a website with product ratings\u003c/strong\u003e and reviews. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLet’s look at examples of social proof in advertising. Which of the two ads would you be more likely to click, and why?\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.jpg?v=1658946811\" alt=\"social proof importance example\"\u003e\u003c/p\u003e\n\u003cp\u003eThey’re both about the same brand, they’re both videos, and they’re advertising the same thing. The biggest difference is that one has social proof in the form of engagement and a \u003ca href=\"/blog/customer-testimonials\" target=\"_blank\"\u003ecustomer testimonial\u003c/a\u003e from a magazine. The other doesn’t. If I had to bet, you’re probably more drawn to the one with social proof.\u003c/p\u003e\n\u003cp\u003eThat’s the difference social proof can make in your online marketing efforts.\u003c/p\u003e\n\u003cp\u003eOf course, there are many different forms of social proof. Let’s take a look at the most common types of social proof and how you can use them for your business.\u003c/p\u003e\n\u003ch2\u003e6 types of social proof\u003c/h2\u003e\n\u003cp\u003eSocial proof can be generated on any online platform where you have a presence, including your site and preferred social networks. It can be diverse in how it manifests, and can cover a wide range of actions on different channels from different groups of people.\u003c/p\u003e\n\u003ch3\u003e1. The wisdom of the crowd\u003c/h3\u003e\n\u003cp\u003eQuantifiable signs of a brand’s popularity are a common type of social proof, and it can get potential customers to feel better about buying from you, or at least be more inclined to check out what you’re selling.\u003c/p\u003e\n\u003cp\u003eFor example, as a shopper, you’ll probably judge an unfamiliar business based on their number of followers on any given social media account. A Facebook page with 115,000 likes is bound to come across as more established than a page with 500. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/type-of-social-proof_600x600.png?v=1658946850\" alt=\"social proof type: wisdom of crowd\"\u003e\u003c/p\u003e\n\u003cp\u003eTypes of social proof that fit under this category also include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe number of likes, comments, views, and shares on social media posts\u003c/li\u003e\n\u003cli\u003eViewership numbers on live broadcasts on Facebook or Instagram\u003c/li\u003e\n\u003cli\u003eSharing the number of subscribers on your email list to get your audience to opt into it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e2. User\u003c/h3\u003e\n\u003cp\u003eConsumers trust what other people are saying online, and peer-driven praise will be your most effective selling tool.\u003c/p\u003e\n\u003cp\u003eIn fact, some \u003ca rel=\"nofollow\" href=\"https://www.mintel.com/press-centre/social-and-lifestyle/seven-in-10-americans-seek-out-opinions-before-making-purchases\" target=\"_blank\"\u003e70% of US consumers\u003c/a\u003e seek out opinions from independent \u003ca href=\"/blog/review-sites\" target=\"_blank\"\u003ereview sites\u003c/a\u003e before making a purchase. These reviews will absolutely influence buying decisions, and it can be the difference between high bounce rates and high conversion rates.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customer-reviews.png?v=1658946882\" alt=\"customer reviews social proof type\"\u003e\u003c/p\u003e\n\u003cp\u003eReviews and ratings can be collected and displayed on your site, through an app, or in open forums like Yelp, Facebook, or even Google. Both product reviews and general company reviews will benefit you, and customers will trust what their peers have to say.\u003c/p\u003e\n\u003ch3\u003e3. Celebrity endorsement\u003c/h3\u003e\n\u003cp\u003eCelebrity social proof can be tricky to create. Paid-for partnerships aren’t always considered as authentic as peer-driven proof, but they can still be effective—especially if they’re genuine.\u003c/p\u003e\n\u003cp\u003eContent from influencers and celebrities that is shared publicly still counts as an endorsement. Micro-influencers, such as industry bloggers and complementary businesses within your niche, may have an influence that overlaps with your target audience, and these endorsements can ring true, as long as the posts don’t read like a sales pitch.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/celebrity-endorsement.jpg?v=1658946914\" alt=\"celebrity endorsements\"\u003e\u003c/p\u003e\n\u003ch3\u003e4. The wisdom of friends\u003c/h3\u003e\n\u003cp\u003eThis social proof refers to people seeing that their friends approve of your product. For example, seeing a friend follow you on social media or using your product, like through user-generated content. \u003c/p\u003e\n\u003cp\u003eUGC is the content satisfied customers share online about your brand. This often takes the form of customers sharing posts that detail their experience with your product or brand on their personal accounts. They may tag you or use your hashtag. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/friends_480x480.png?v=1658946942\" alt=\"friend proof\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003eThis is \u003cem\u003enot\u003c/em\u003e the same as sponsored content, which makes it seem more authentic, and users trust it more. If you can find this content and get permission, share it on your own channels.\u003c/p\u003e\n\u003ch3\u003e5. Certification\u003c/h3\u003e\n\u003cp\u003eCertification proof is when an authoritative figure in your industry gives you a stamp of approval. Think of getting a verified badge on TikTok and Instagram. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ig-verification.png?v=1658946989\" alt=\"ig verification\"\u003e\u003c/p\u003e\n\u003ch3\u003e6. Expert\u003c/h3\u003e\n\u003cp\u003eExpert social proof refers to when an industry expert recommends your products or services, or publicly associates themselves with your brand. For example, an Instagram story or TikTok shoutout from an expert, or having someone as a guest on your Instagram Live. \u003c/p\u003e\n\u003ch2\u003eBest social proof examples \u003c/h2\u003e\n\u003cp\u003eSocial proof is an undeniably useful marketing principle that all ecommerce sites should focus on trying to leverage in one way or another. But how exactly do you do that?\u003c/p\u003e\n\u003cp\u003eLet’s take a look at the different places you can display social proof and how you can leverage it.\u003c/p\u003e\n\u003ch3\u003e1. Customer reviews on product page\u003c/h3\u003e\n\u003cp\u003eThe first and often most popular approach is to feature customer reviews. Try to cultivate and showcase reviews on individual \u003ca href=\"/blog/product-page\" target=\"_blank\"\u003eproduct pages\u003c/a\u003e, landing pages, or \u003ca href=\"/blog/coming-soon-page\" target=\"_blank\"\u003ecoming soon pages\u003c/a\u003e, especially if you can manage to capture some reviews with images. \u003c/p\u003e\n\u003cp\u003eI know I’ve bought clothing before because the reviews convinced me to do so; seeing how great it looked on real people and hearing how they loved it was enough to get me to convert.\u003c/p\u003e\n\u003cp\u003eShopify store \u003ca rel=\"nofollow\" href=\"https://partakefoods.com/\" target=\"_blank\"\u003ePartake Foods\u003c/a\u003e leverages reviews well on its site. Not only does it have reviews present on product pages, it has a section at the bottom of the page that shows plenty of reviews available about the brand too.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/partake-foods.png?v=1658947078\" alt=\"partake foods social proofing\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Highlight bestselling products on category pages\u003c/h3\u003e\n\u003cp\u003eThe second way to leverage social proof on your website is to feature “bestselling” or trending products on your category pages. Showcasing products as popular gives customers confidence and satisfaction that they’re making the best purchase possible. \u003c/p\u003e\n\u003cp\u003eOn Partake Foods’ cookies collection page, shoppers can clearly see the chocolate chip cookie is a bestseller. That, combined with star ratings underneath the product image, can encourage hesitant shoppers to investigate further and buy. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/category-page-social-proof.png?v=1658947106\" alt=\"category page social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e3. Add verified buyer labels to customer reviews\u003c/h3\u003e\n\u003cp\u003ePeople are on the lookout for \u003ca rel=\"nofollow\" href=\"https://www.wsj.com/amp/articles/how-to-spot-fake-reviews-and-shady-ratings-on-amazon-11658333513\" target=\"_blank\"\u003efake reviews\u003c/a\u003e when shopping online. If customers feel reviews are fake, it can be off putting and impact sales. \u003c/p\u003e\n\u003cp\u003eYou can build shoppers’ trust by adding verified buyer labels to your reviews. A “Verified Buyer” label indicates that real customers have reviewed the product and recommended it. \u003c/p\u003e\n\u003cp\u003eSee how Kettle \u0026amp; Fire incorporates these on its product pages. The brand puts a little green checkmark and label under each review to build trust with customers before purchasing. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kettle_fire.png?v=1658947133\" alt=\"kettle and fire social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e4. Promote user-generated content on social media \u003c/h3\u003e\n\u003cp\u003eSocial media is another ideal place to showcase social proof, because it may be one of the first places people turn to in order to find it. These sites may also be the first touch point for many new customers, so having a lot of highly visible social proof upfront can encourage them to check out your site, too.\u003c/p\u003e\n\u003cp\u003eYou can do this by focusing on engagement-building campaigns rather than just sales-oriented content. Many of your engagement-building campaigns can be used to source or leverage UGC in the form of product images that come directly from the users themselves.\u003c/p\u003e\n\u003cp\u003eFeature this on your channels by sharing it (with permission) and then tagging the original poster. Remind other users that if they share their experience, they could be featured on your channel, too.\u003c/p\u003e\n\u003cp\u003eMany customers love this, and it helps them feel appreciated, so they might be inclined to share content about your brand in the future. \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/p/Bkd9GIWlLEA/?taken-by=pipsnacks\" target=\"_blank\"\u003ePipcorn\u003c/a\u003e does this well in the example below.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pipcorn_social_proof_example.jpg?v=1658947167\" alt=\"pipcorn social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e5. Showcase customer testimonials in paid ads \u003c/h3\u003e\n\u003cp\u003eYou can also use reviews as the focus of ads in a pay-per-click (PPC) campaign. This use of social proof is particularly effective in Facebook ads, Instagram ads, YouTube ads, and TikTok ads, which all have ample description room for you to do so.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boom-proof.png?v=1658947217\" alt=\"boom social proof\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003ePlace the text in the description and use images or videos of the products discussed in the testimonial. BOOM! by Cindy Joseph does this regularly, using customer reviews as the basis of its Facebook ads to build trust and increase sales quickly.\u003c/p\u003e\n\u003cp\u003eThe more likes, comments, and shares you collect overtime on any given ad, the stronger the visible social proof, making new users more likely to pay attention. This creates a snowball effect, giving you more momentum the more you run a specific ad.\u003c/p\u003e\n\u003ch3\u003e6. Show reviews in email marketing campaigns \u003c/h3\u003e\n\u003cp\u003eEmail is another great place to use social proof to drive sales, especially with a community of subscribers that are warmed up to the idea of buying from you.\u003c/p\u003e\n\u003cp\u003eConsider including raving customer reviews about specific products in your email design, alongside an image of that product and even the name of the customer, if you have permission to do so. You can even choose a subject line such as “See what our customers have to say” to capture interest and increase open rates.\u003c/p\u003e\n\u003cp\u003eOld Navy frequently uses this strategy to drive more sales. It showcases a specific product and then handpicks a few positive reviews that are sure to appeal to their email list.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/old_navy.jpg?v=1658947251\" alt=\"old navy email\"\u003e\u003c/p\u003e\n\u003cp\u003eSocial proof through email can grab the reader’s attention, because it’s not something that you see all that often. So use that to your advantage.\u003c/p\u003e\n\u003cp\u003eIf you really want to stay ahead of the game, create automated email programs for all your top products, incorporating reviews, and then send them out to users who viewed the products or abandoned their cart before purchasing.\u003c/p\u003e\n\u003ch3\u003e7. Share case studies about your product\u003c/h3\u003e\n\u003cp\u003eContent marketing is an excellent way to build trust overall, and certain strategies can help you collect and share more social proof.\u003c/p\u003e\n\u003cp\u003eYou can use engagement-building techniques to drive more social proof on your actual blog posts. This includes CTAs that encourage readers to leave comments by asking specific questions or opening the floor up to let them ask you questions.\u003c/p\u003e\n\u003cp\u003eCase studies are another way to leverage customer success stories into a growing customer base. One customer or story can be used to create the proof that shows you can help other customers accomplish the same thing.\u003c/p\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.bioclarity.com/pages/bioclarity-for-treatment-of-acne-in-teens-and-young-adults\" target=\"_blank\"\u003eBioClarity\u003c/a\u003e uses this strategy well with a full clinical study featuring its product placed prominently on its site. This sets them apart from the competition in the skin care market, who might not back up their claims in the same concrete way.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bioclarity.jpg?v=1658947297\" alt=\"bioclarity\"\u003e\u003c/p\u003e\n\u003cp\u003ePeople are much more likely to read something shared by their friends or colleagues. If your social sharing tool has a share counter and visitors can see that your posts were shared several hundred (or thousand) times, that’s going to act as a powerful motivator for others to share and read the content on your site.\u003c/p\u003e\n\u003ch3\u003e8. Run an influencer marketing campaign\u003c/h3\u003e\n\u003cp\u003eSocial proof is a critical \u003ca href=\"/blog/sales-channel\" target=\"_blank\"\u003esales channel\u003c/a\u003e for \u003ca href=\"/blog/social-selling\" target=\"_blank\"\u003esocial selling\u003c/a\u003e. That’s why brands regularly run \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer ma\u003c/a\u003e\u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003er\u003c/a\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eketing\u003c/a\u003e campaigns as the world shifts toward \u003ca href=\"/blog/social-commerce\" target=\"_blank\"\u003esocial commerce\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eInfluencer marketing is like a friend recommending a vacation spot. They’re trustworthy, so you value their advice. Followers trust influencers’ recommendations, too. \u003c/p\u003e\n\u003cp\u003eSee how Tosh Snacks partnered with influencer Amanda Ghee to promote its honey graham crackers. The influencer discusses how she and her friend love the snack, and shares a recipe for making a sweet treat at home. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tosh_snacks.png?v=1658947334\" alt=\"influencer marketing example\"\u003e\u003c/p\u003e\n\u003cp\u003eAnne-Sophie Bourjac, influencer relationship manager at Pierre Fabre Group, reports to \u003ca rel=\"nofollow\" href=\"https://www.glossy.co/sponsored/how-beauty-brands-are-advancing-social-commerce-strategies-in-2022/\" target=\"_blank\"\u003eGlossy\u003c/a\u003e, “Considering 63% of consumers have more faith in the brand content shared by influencers than direct advertising, we now need to develop targeted, long-term, and recurring influencer marketing strategies.” \u003c/p\u003e\n\u003cp\u003eInfluencer marketing platform Traackr found that influencer marketing drives social sales. After testing various influencer strategies, they found that when an influencer posts mentioning discount or affiliate codes, brands can see the following results:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLive shopping increased by 111%\u003c/li\u003e\n\u003cli\u003eTap to shop features increased by 521%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy partnering with social media influencers, you get exposure to a warm, welcoming audience, which can lead to better business results than banner ads.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e9. Highlight rewards and accolades\u003c/h3\u003e\n\u003cp\u003eWant people to know about your business’s achievements? Show them off on your website. United By Blue, which sells sustainable apparel and goods, proudly displays the amount of trash removed from the ocean and waterways.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mission-social-proof.png?v=1658947371\" alt=\"united by blue social proof example\"\u003e\u003c/p\u003e\n\u003cp\u003eHydro Flask, for example, promotes its program Parks For All, which helps nonprofit organizations build, maintain, and restore access to outdoor parks. The company has donated more than $2.5 million over five years, and continues to work toward making a difference in the world.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/accolodaes.png?v=1658947399\" alt=\"accolodates on website\"\u003e\u003c/p\u003e\n\u003cp\u003eAchievements like these connect your brand to customers with the same ideals and inspirations. \u003c/p\u003e\n\u003ch3\u003e10. Place media logos on your homepage\u003c/h3\u003e\n\u003cp\u003eAnother way to show social proof is by placing media logos on your website. The longevity and reputation of certain brands can show people you’re good to do business with. \u003c/p\u003e\n\u003cp\u003eIf you’ve been featured in a publication like Buzzfeed, HuffPost, or a niche magazine relevant to your target market, put those logos on your homepage and \u003ca href=\"/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003eAbout page\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003ePura Vida, a handcrafted bracelet and jewelry retailer, excels at this. In the “What People Are Saying” section, it shows logos of popular publications, its number of five-star customer reviews, and quotes about the brand. It’s a smart way to show shoppers they are credible and have excellent products for purchase. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pura-vida.png?v=1658947426\" alt=\"pura vida media logos on site\"\u003e\u003c/p\u003e\n\u003ch3\u003e11. Get verified on social media\u003c/h3\u003e\n\u003cp\u003eA verified badge, or the infamous blue checkmark next to your profile name, tells shoppers you’re a legit company. It shows that social media platforms like Instagram, TikTok, or Facebook have verified the authenticity of your account. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/verified-ig-account.png?v=1658947456\" alt=\"verified ig account example\"\u003e\u003c/p\u003e\n\u003cp\u003eVerification lends credibility to your brand and makes you more trustworthy than unverified ones. One study also found that verified accounts see a \u003ca rel=\"nofollow\" href=\"https://hypeauditor.com/blog/instagram-verification-badge/\" target=\"_blank\"\u003e30% higher engagement rate\u003c/a\u003e, on average. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-get-verified-on-instagram\"\u003eHow to Get Verified on Instagram in 2022\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e12. Create a branded social media hashtag\u003c/h3\u003e\n\u003cp\u003eA branded hashtag is one that is unique to your business. It can be your company name or a tagline. Some brands will even create branded hashtags for specific campaigns. \u003c/p\u003e\n\u003cp\u003eSay a potential customer goes on Instagram or TikTok to check out your brand. They see a branded hashtag and click it. In the feed, they see hundreds of people wearing or talking about your product. \u003c/p\u003e\n\u003cp\u003eFashion Nova, an online clothing brand, promotes the hashtag #NovaBabe on its Instagram profile. .\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtags_example.png?v=1658947519\" alt=\"fashion nova ig\"\u003e\u003c/p\u003e\n\u003cp\u003eWhen you click on the hashtag, you’re taken to a public feed with over 1.7 million posts from women wearing Fashion Nova clothes. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtag_example-_2.png?v=1658947550\" alt=\"ecommerce brand hashtag feed on ig\"\u003e\u003c/p\u003e\n\u003cp\u003eBranded hashtags are an effective way to show social proof and spread the word about your business. This “wisdom of the crowd” social proof is key to proving your products are credible and can lead to more sales for your online store.\u003c/p\u003e\n\u003ch3\u003e13. Show proof of demand\u003c/h3\u003e\n\u003cp\u003eThis form of social proof shows that not only are customers interested in what you’re saying, they’re actually buying from you. A large volume of sales showcases demand, and in a snowball effect, it can create more demand (and thus sales) as a result.\u003c/p\u003e\n\u003cp\u003eThe easiest way to use this is to simply share how many orders you’ve fulfilled, incorporating it into your copywriting. Or like \u003ca rel=\"nofollow\" href=\"https://lstnsound.com/pages/giving-back\" target=\"_blank\"\u003eLSTN\u003c/a\u003e, a social enterprise, you can showcase whatever metric is most relevant to your business and audience.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/proof-of-demand.png?v=1658947608\" alt=\"proof of demand\"\u003e\u003c/p\u003e\n\u003cp\u003eYou can also, with the help of apps and tools, automatically make the following information visible to site followers to establish social proof:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNumber of items sold, which may be reflected in sales counters or simply by showing customers when supplies are low or sold out (harnessing another persuasive tool known as scarcity)\u003c/li\u003e\n\u003cli\u003eIndividual customers who recently purchased a specific product\u003c/li\u003e\n\u003cli\u003eNumber of customers currently viewing your site or a specific product page\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eSocial proof marketing apps\u003c/h2\u003e\n\u003cp\u003eThere are a number of different types of social proof, and so many ways that you can leverage it. This can feel overwhelming, but fortunately there are plenty of great \u003ca href=\"/blog/ecommerce-tools\" target=\"_blank\"\u003eecommerce tools\u003c/a\u003e that can help you out.\u003c/p\u003e\n\u003ch3\u003e1. Loox\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/loox\"\u003eLoox\u003c/a\u003e is a Shopify app that will automatically send emails to your customers asking for reviews, even offering discounts if they leave reviews with photos. It then makes it easy to showcase user reviews (and pictures!) in galleries that can be placed on any page in your store, including the homepage, your product pages, or a designated review page.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/loox-social-proof-tool.png?v=1658947638\" alt=\"social proof app\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Fera\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/fera\"\u003eFera\u003c/a\u003e is another reviews app for Shopify with customizable widgets that look stunning on your site. You can import reviews from Facebook, Google, Etsy, and more in minutes. It also asks for reviews automatically from customers, offering discounts or incentives for reviews. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fera.png?v=1658947661\" alt=\"fera social proof\"\u003e\u003c/p\u003e\n\u003cp\u003eThe best part? Product reviews with Fera are SEO-friendly and will show up in Google Search and Google Shopping. If you want a way to easily create and manage photo and video reviews, Fera is a great app to try.\u003c/p\u003e\n\u003ch3\u003e3. PressKitBuilder\u003c/h3\u003e\n\u003cp\u003eIf you want to get the word out about your site quickly, \u003ca href=\"https://apps.shopify.com/presskitbuilder\" target=\"_blank\"\u003ePressKitBuilder\u003c/a\u003e can help you do just that. It helps you create a professional press kit for bloggers and journalists, making it easier for them to write about you.\u003c/p\u003e\n\u003cp\u003eIt will also make it easy for you to display the mentions and social proof you’ve already received on your site. This ensures that any press mentions get a second, more permanent life on your website too, not just in the original media outlet where they appeared.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/press-kit-example.png?v=1658947687\" alt=\"press kit example\"\u003e\u003c/p\u003e\n\u003cp\u003eMany new users would feel better about a brand they just discovered if they saw that it was featured in a recognizable publication or by their favorite blogger, so this could yield huge benefits when done properly.\u003c/p\u003e\n\u003ch3\u003e4. Social Media Icons by Zotabox\u003c/h3\u003e\n\u003cp\u003eWant to get more shares on your content and product pages from your customers? You can increase the amount of shares your site receives by placing social sharing buttons on your pages and images. The \u003ca href=\"https://apps.shopify.com/social-media-icons-app\" target=\"_blank\"\u003eSocial Media Icons Shopify app\u003c/a\u003e by Zotabox is a great option. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/zotabox.png?v=1658947712\" alt=\"social media icons\"\u003e\u003c/p\u003e\n\u003cp\u003eThere are also social share counters you can place on your content, showing other users how many times your content has been shared already and encouraging them to do the same.\u003c/p\u003e\n\u003cp\u003eThis is a free plug-in with premium upgrades available. It has more great features that make it valuable for other purposes, too, like messaging options and QR codes for Messenger and WhatsApp. \u003c/p\u003e\n\u003ch2\u003eThe power of social proof is undeniable\u003c/h2\u003e\n\u003cp\u003eSocial proof is about selling through trust, reputation, and authenticity. One key lesson many entrepreneurs quickly learn is that a happy customer can outsell even the most compelling copy.\u003c/p\u003e\n\u003cp\u003eThat’s what makes social proof so special. The more value you provide happy customers, the more willing they are to encourage others to give your business a chance.\u003c/p\u003e\n\u003cp\u003eIn many ways, making the most of social proof comes down to taking an honest look at your business—your past customers, milestones, or big wins—and finding ways to distill those moments into compelling digital marketing messages.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eDon’t have any social proof yet and wondering what to do? \u003c/em\u003e\u003ca href=\"/blog/customer-trust-new-business\" target=\"_blank\"\u003e\u003cem\u003eLearn how to build trust with zero sales\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\"faq-section\" style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSocial proof FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of social proof?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn example of social proof is when you showcase customer reviews on your website. You can display text, video, or image reviews on a collection page, convincing people to explore specific products. Or post testimonials on a product page to build trust and increase conversions.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 6 types of social proof?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eWisdom of the crowd\u003c/li\u003e\n\u003cli\u003eUser\u003c/li\u003e\n\u003cli\u003eCelebrity\u003c/li\u003e\n\u003cli\u003eWisdom of friends \u003c/li\u003e\n\u003cli\u003eCertification \u003c/li\u003e\n\u003cli\u003eExpert\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is social proof in business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial proof in business is confirmation that other people have bought and found value in your product or service. \u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs social proof ethical?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial proof is ethical when it is done right. Paying for fake online reviews or doing anything to influence customer behavior is seen as unethical. When a customer promotes or reviews your product at their own will, then social proof is ethical.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof.png?v=1659733532\" alt='Image that says \"What is social proof and how to use it?\" with logos for snapchat, tiktok, instagram, twitter, facebook, and youtube'\u003e\u003c/p\u003e\n\u003cp\u003eCold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. \u003cstrong\u003eSocial proof\u003c/strong\u003e, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Social Proof: What Is It and Examples (2022)","description":"Here's what you need to know about the different types of social proof and how to leverage social proof in your marketing and website design."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-ca\":\"https://www.shopify.com/ca/blog/social-proof\",\"en-gb\":\"https://www.shopify.com/uk/blog/social-proof\",\"en-au\":\"https://www.shopify.com/au/blog/social-proof\",\"en-id\":\"https://www.shopify.com/id/blog/social-proof\",\"en-nz\":\"https://www.shopify.com/nz/blog/social-proof\",\"en-za\":\"https://www.shopify.com/za/blog/social-proof\",\"en-ng\":\"https://www.shopify.com/ng/blog/social-proof\",\"en-ph\":\"https://www.shopify.com/ph/blog/social-proof\",\"en-sg\":\"https://www.shopify.com/sg/blog/social-proof\",\"en-hk\":\"https://www.shopify.com/hk/blog/social-proof\",\"en-ie\":\"https://www.shopify.com/ie/blog/social-proof\",\"en-my\":\"https://www.shopify.com/my/blog/social-proof\",\"pt-br\":\"https://www.shopify.com/br/blog/prova-social-no-e-commerce\",\"es\":\"https://www.shopify.com/es/blog/como-utilizar-el-social-proof-para-aumentar-las-conversiones\",\"fr\":\"https://www.shopify.com/fr/blog/preuve-sociale-comme-outil-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Ecommerce Copywriting 101- How to Write Words That Sell\",\"url\":\"blog/copywriting\"},{\"title\":\"Why Online Reviews Are Essential (and How to Get Them)\",\"url\":\"blog/15359677-why-online-store-owners-should-embrace-online-reviews\"},{\"title\":\"DIY Guide To the Perfect Product Photography Setup (2024)\",\"url\":\"blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"},{\"title\":\"How To Create a Successful Affiliate Program\",\"url\":\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"},{\"title\":\"The Persuasive Power of Testimonials\",\"url\":\"blog/customer-testimonials\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"The 39-Point Store Trust Checklist- How Trustworthy Is Your Online Store?\",\"url\":\"blog/customer-trust-checklist\"},{\"title\":\"Conversion Rate Optimization- How to Get Started with CRO\",\"url\":\"blog/120261189-conversion-rate-optimization\"},{\"title\":\"How To Choose the Best Etsy Shop Name\",\"url\":\"blog/etsy-shop-names\"},{\"title\":\"Shopify Buy Buttons- Add Ecommerce to Your Website or Blog\",\"url\":\"blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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New visitors don’t just become customers the first time they come across your business—you need to earn their trust first.\u003c/p\u003e\n\u003cp\u003eSocial proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.\u003c/p\u003e\n\u003cp\u003eBut what exactly is this fundamental marketing principle and how can you use it to influence visitors and drive sales?\u003c/p\u003e\n\u003ch2\u003eHow social proof works\u003c/h2\u003e\n\u003cp\u003eSocial proof is a psychological phenomenon, popularized by \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.influenceatwork.com/\" target=\"_blank\"\u003eDr. Robert Cialdini\u003c/a\u003e, that describes our tendency to rely on the opinions or actions of others to inform our own. Also known as informational social influence, it validates a shopper’s choice, saying that it’s worth their time, money, or interest by using other people as proof.\u003c/p\u003e\n\u003ch2\u003eWhy is social proof important?\u003c/h2\u003e\n\u003cp\u003eWhether you're familiar with social proof or not, chances are it has influenced decisions, both big and small, throughout your life. Leveraging the appeal of following the “wisdom of the crowd,” social proof captures our attention because we’re naturally curious about what’s happening, why it’s happening, and what the correct behavior or response is.\u003c/p\u003e\n\u003cp\u003eSocial proof makes people pause to check out a social media post because it's buzzing with high engagement numbers. It gets them to take a chance on an unknown brand because of the good things others are saying about it. It's also the reason you check out a TV show that everyone seems to be raving about.\u003c/p\u003e\n\u003cp\u003eThe numbers for using social proof don’t lie:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=60045554.63899367ffc2623ea80220733c109356.1543452060713.1586455273541.1586469288733.1096\u0026amp;__hssc=60045554.8.1586469288733\u0026amp;__hsfp=2654893372\" target=\"_blank\"\u003e71% of people\u003c/a\u003e are more likely to \u003cstrong\u003emake a purchase based on social media referrals\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://bizrateinsights.com/resources/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions/\" target=\"_blank\"\u003e91% of shoppers\u003c/a\u003e\u003cstrong\u003e read at least one review before making a purchase\u003c/strong\u003e.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#V8TIQh7C1AlbMhf4.97\" target=\"_blank\"\u003e\u003cstrong\u003e80% of US shoppers\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e seek recommendations\u003c/strong\u003e when making a purchase of any kind.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.nosto.com/resources/report-consumer-marketing-perspectives-on-content-in-the-digital-age/\" target=\"_blank\"\u003e54% of people\u003c/a\u003e have \u003cstrong\u003epurchased a consumer packaged good after seeing visual user-generated content (UGC)\u003c/strong\u003e about it.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.searchenginejournal.com/the-power-of-social%C2%A0proof/21896/\" target=\"_blank\"\u003e63% of consumers\u003c/a\u003e indicated they are \u003cstrong\u003emore likely to purchase from a website with product ratings\u003c/strong\u003e and reviews.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLet’s look at examples of social proof in advertising. Which of the two ads would you be more likely to click, and why?\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.jpg?v=1658946811\" alt=\"social proof importance example\"\u003e\u003c/p\u003e\n\u003cp\u003eThey’re both about the same brand, they’re both videos, and they’re advertising the same thing. The biggest difference is that one has social proof in the form of engagement and a \u003ca href=\"/blog/customer-testimonials\" target=\"_blank\"\u003ecustomer testimonial\u003c/a\u003e from a magazine. The other doesn’t. If I had to bet, you’re probably more drawn to the one with social proof.\u003c/p\u003e\n\u003cp\u003eThat’s the difference social proof can make in your online marketing efforts.\u003c/p\u003e\n\u003cp\u003eOf course, there are many different forms of social proof. Let’s take a look at the most common types of social proof and how you can use them for your business.\u003c/p\u003e\n\u003ch2\u003e6 types of social proof\u003c/h2\u003e\n\u003cp\u003eSocial proof can be generated on any online platform where you have a presence, including your site and preferred social networks. It can be diverse in how it manifests, and can cover a wide range of actions on different channels from different groups of people.\u003c/p\u003e\n\u003ch3\u003e1. The wisdom of the crowd\u003c/h3\u003e\n\u003cp\u003eQuantifiable signs of a brand’s popularity are a common type of social proof, and it can get potential customers to feel better about buying from you, or at least be more inclined to check out what you’re selling.\u003c/p\u003e\n\u003cp\u003eFor example, as a shopper, you’ll probably judge an unfamiliar business based on their number of followers on any given social media account. A Facebook page with 115,000 likes is bound to come across as more established than a page with 500.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/type-of-social-proof_600x600.png?v=1658946850\" alt=\"social proof type: wisdom of crowd\"\u003e\u003c/p\u003e\n\u003cp\u003eTypes of social proof that fit under this category also include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe number of likes, comments, views, and shares on social media posts\u003c/li\u003e\n\u003cli\u003eViewership numbers on live broadcasts on Facebook or Instagram\u003c/li\u003e\n\u003cli\u003eSharing the number of subscribers on your email list to get your audience to opt into it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e2. User\u003c/h3\u003e\n\u003cp\u003eConsumers trust what other people are saying online, and peer-driven praise will be your most effective selling tool.\u003c/p\u003e\n\u003cp\u003eIn fact, some \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.mintel.com/press-centre/social-and-lifestyle/seven-in-10-americans-seek-out-opinions-before-making-purchases\" target=\"_blank\"\u003e70% of US consumers\u003c/a\u003e seek out opinions from independent \u003ca href=\"/blog/review-sites\" target=\"_blank\"\u003ereview sites\u003c/a\u003e before making a purchase. These reviews will absolutely influence buying decisions, and it can be the difference between high bounce rates and high conversion rates.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customer-reviews.png?v=1658946882\" alt=\"customer reviews social proof type\"\u003e\u003c/p\u003e\n\u003cp\u003eReviews and ratings can be collected and displayed on your site, through an app, or in open forums like Yelp, Facebook, or even Google. Both product reviews and general company reviews will benefit you, and customers will trust what their peers have to say.\u003c/p\u003e\n\u003ch3\u003e3. Celebrity endorsement\u003c/h3\u003e\n\u003cp\u003eCelebrity social proof can be tricky to create. Paid-for partnerships aren’t always considered as authentic as peer-driven proof, but they can still be effective—especially if they’re genuine.\u003c/p\u003e\n\u003cp\u003eContent from influencers and celebrities that is shared publicly still counts as an endorsement. Micro-influencers, such as industry bloggers and complementary businesses within your niche, may have an influence that overlaps with your target audience, and these endorsements can ring true, as long as the posts don’t read like a sales pitch.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/celebrity-endorsement.jpg?v=1658946914\" alt=\"celebrity endorsements\"\u003e\u003c/p\u003e\n\u003ch3\u003e4. The wisdom of friends\u003c/h3\u003e\n\u003cp\u003eThis social proof refers to people seeing that their friends approve of your product. For example, seeing a friend follow you on social media or using your product, like through user-generated content.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eUGC is the content satisfied customers share online about your brand. This often takes the form of customers sharing posts that detail their experience with your product or brand on their personal accounts. They may tag you or use your hashtag.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/friends_480x480.png?v=1658946942\" alt=\"friend proof\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003eThis is \u003cem\u003enot\u003c/em\u003e the same as sponsored content, which makes it seem more authentic, and users trust it more. If you can find this content and get permission, share it on your own channels.\u003c/p\u003e\n\u003ch3\u003e5. Certification\u003c/h3\u003e\n\u003cp\u003eCertification proof is when an authoritative figure in your industry gives you a stamp of approval. Think of getting a verified badge on TikTok and Instagram.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ig-verification.png?v=1658946989\" alt=\"ig verification\"\u003e\u003c/p\u003e\n\u003ch3\u003e6. Expert\u003c/h3\u003e\n\u003cp\u003eExpert social proof refers to when an industry expert recommends your products or services, or publicly associates themselves with your brand. For example, an Instagram story or TikTok shoutout from an expert, or having someone as a guest on your Instagram Live.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eBest social proof examples\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eSocial proof is an undeniably useful marketing principle that all ecommerce sites should focus on trying to leverage in one way or another. But how exactly do you do that?\u003c/p\u003e\n\u003cp\u003eLet’s take a look at the different places you can display social proof and how you can leverage it.\u003c/p\u003e\n\u003ch3\u003e1. Customer reviews on product page\u003c/h3\u003e\n\u003cp\u003eThe first and often most popular approach is to feature customer reviews. Try to cultivate and showcase reviews on individual \u003ca href=\"/blog/product-page\" target=\"_blank\"\u003eproduct pages\u003c/a\u003e, landing pages, or \u003ca href=\"/blog/coming-soon-page\" target=\"_blank\"\u003ecoming soon pages\u003c/a\u003e, especially if you can manage to capture some reviews with images.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eI know I’ve bought clothing before because the reviews convinced me to do so; seeing how great it looked on real people and hearing how they loved it was enough to get me to convert.\u003c/p\u003e\n\u003cp\u003eShopify store \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://partakefoods.com/\" target=\"_blank\"\u003ePartake Foods\u003c/a\u003e leverages reviews well on its site. Not only does it have reviews present on product pages, it has a section at the bottom of the page that shows plenty of reviews available about the brand too.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/partake-foods.png?v=1658947078\" alt=\"partake foods social proofing\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Highlight bestselling products on category pages\u003c/h3\u003e\n\u003cp\u003eThe second way to leverage social proof on your website is to feature “bestselling” or trending products on your category pages. Showcasing products as popular gives customers confidence and satisfaction that they’re making the best purchase possible.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOn Partake Foods’ cookies collection page, shoppers can clearly see the chocolate chip cookie is a bestseller. That, combined with star ratings underneath the product image, can encourage hesitant shoppers to investigate further and buy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/category-page-social-proof.png?v=1658947106\" alt=\"category page social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e3. Add verified buyer labels to customer reviews\u003c/h3\u003e\n\u003cp\u003ePeople are on the lookout for \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.wsj.com/amp/articles/how-to-spot-fake-reviews-and-shady-ratings-on-amazon-11658333513\" target=\"_blank\"\u003efake reviews\u003c/a\u003e when shopping online. If customers feel reviews are fake, it can be off putting and impact sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eYou can build shoppers’ trust by adding verified buyer labels to your reviews. A “Verified Buyer” label indicates that real customers have reviewed the product and recommended it.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSee how Kettle \u0026amp; Fire incorporates these on its product pages. The brand puts a little green checkmark and label under each review to build trust with customers before purchasing.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kettle_fire.png?v=1658947133\" alt=\"kettle and fire social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e4. Promote user-generated content on social media\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eSocial media is another ideal place to showcase social proof, because it may be one of the first places people turn to in order to find it. These sites may also be the first touch point for many new customers, so having a lot of highly visible social proof upfront can encourage them to check out your site, too.\u003c/p\u003e\n\u003cp\u003eYou can do this by focusing on engagement-building campaigns rather than just sales-oriented content. Many of your engagement-building campaigns can be used to source or leverage UGC in the form of product images that come directly from the users themselves.\u003c/p\u003e\n\u003cp\u003eFeature this on your channels by sharing it (with permission) and then tagging the original poster. Remind other users that if they share their experience, they could be featured on your channel, too.\u003c/p\u003e\n\u003cp\u003eMany customers love this, and it helps them feel appreciated, so they might be inclined to share content about your brand in the future. \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.instagram.com/p/Bkd9GIWlLEA/?taken-by=pipsnacks\" target=\"_blank\"\u003ePipcorn\u003c/a\u003e does this well in the example below.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pipcorn_social_proof_example.jpg?v=1658947167\" alt=\"pipcorn social proof\"\u003e\u003c/p\u003e\n\u003ch3\u003e5. Showcase customer testimonials in paid ads\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eYou can also use reviews as the focus of ads in a pay-per-click (PPC) campaign. This use of social proof is particularly effective in Facebook ads, Instagram ads, YouTube ads, and TikTok ads, which all have ample description room for you to do so.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boom-proof.png?v=1658947217\" alt=\"boom social proof\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003ePlace the text in the description and use images or videos of the products discussed in the testimonial. BOOM! by Cindy Joseph does this regularly, using customer reviews as the basis of its Facebook ads to build trust and increase sales quickly.\u003c/p\u003e\n\u003cp\u003eThe more likes, comments, and shares you collect overtime on any given ad, the stronger the visible social proof, making new users more likely to pay attention. This creates a snowball effect, giving you more momentum the more you run a specific ad.\u003c/p\u003e\n\u003ch3\u003e6. Show reviews in email marketing campaigns\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eEmail is another great place to use social proof to drive sales, especially with a community of subscribers that are warmed up to the idea of buying from you.\u003c/p\u003e\n\u003cp\u003eConsider including raving customer reviews about specific products in your email design, alongside an image of that product and even the name of the customer, if you have permission to do so. You can even choose a subject line such as “See what our customers have to say” to capture interest and increase open rates.\u003c/p\u003e\n\u003cp\u003eOld Navy frequently uses this strategy to drive more sales. It showcases a specific product and then handpicks a few positive reviews that are sure to appeal to their email list.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/old_navy.jpg?v=1658947251\" alt=\"old navy email\"\u003e\u003c/p\u003e\n\u003cp\u003eSocial proof through email can grab the reader’s attention, because it’s not something that you see all that often. So use that to your advantage.\u003c/p\u003e\n\u003cp\u003eIf you really want to stay ahead of the game, create automated email programs for all your top products, incorporating reviews, and then send them out to users who viewed the products or abandoned their cart before purchasing.\u003c/p\u003e\n\u003ch3\u003e7. Share case studies about your product\u003c/h3\u003e\n\u003cp\u003eContent marketing is an excellent way to build trust overall, and certain strategies can help you collect and share more social proof.\u003c/p\u003e\n\u003cp\u003eYou can use engagement-building techniques to drive more social proof on your actual blog posts. This includes CTAs that encourage readers to leave comments by asking specific questions or opening the floor up to let them ask you questions.\u003c/p\u003e\n\u003cp\u003eCase studies are another way to leverage customer success stories into a growing customer base. One customer or story can be used to create the proof that shows you can help other customers accomplish the same thing.\u003c/p\u003e\n\u003cp\u003e\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.bioclarity.com/pages/bioclarity-for-treatment-of-acne-in-teens-and-young-adults\" target=\"_blank\"\u003eBioClarity\u003c/a\u003e uses this strategy well with a full clinical study featuring its product placed prominently on its site. This sets them apart from the competition in the skin care market, who might not back up their claims in the same concrete way.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bioclarity.jpg?v=1658947297\" alt=\"bioclarity\"\u003e\u003c/p\u003e\n\u003cp\u003ePeople are much more likely to read something shared by their friends or colleagues. If your social sharing tool has a share counter and visitors can see that your posts were shared several hundred (or thousand) times, that’s going to act as a powerful motivator for others to share and read the content on your site.\u003c/p\u003e\n\u003ch3\u003e8. Run an influencer marketing campaign\u003c/h3\u003e\n\u003cp\u003eSocial proof is a critical \u003ca href=\"/blog/sales-channel\" target=\"_blank\"\u003esales channel\u003c/a\u003e for \u003ca href=\"/blog/social-selling\" target=\"_blank\"\u003esocial selling\u003c/a\u003e. That’s why brands regularly run \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer ma\u003c/a\u003e\u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003er\u003c/a\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eketing\u003c/a\u003e campaigns as the world shifts toward \u003ca href=\"/blog/social-commerce\" target=\"_blank\"\u003esocial commerce\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eInfluencer marketing is like a friend recommending a vacation spot. They’re trustworthy, so you value their advice. Followers trust influencers’ recommendations, too.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSee how Tosh Snacks partnered with influencer Amanda Ghee to promote its honey graham crackers. The influencer discusses how she and her friend love the snack, and shares a recipe for making a sweet treat at home.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tosh_snacks.png?v=1658947334\" alt=\"influencer marketing example\"\u003e\u003c/p\u003e\n\u003cp\u003eAnne-Sophie Bourjac, influencer relationship manager at Pierre Fabre Group, reports to \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.glossy.co/sponsored/how-beauty-brands-are-advancing-social-commerce-strategies-in-2022/\" target=\"_blank\"\u003eGlossy\u003c/a\u003e, “Considering 63% of consumers have more faith in the brand content shared by influencers than direct advertising, we now need to develop targeted, long-term, and recurring influencer marketing strategies.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eInfluencer marketing platform Traackr found that influencer marketing drives social sales. After testing various influencer strategies, they found that when an influencer posts mentioning discount or affiliate codes, brands can see the following results:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLive shopping increased by 111%\u003c/li\u003e\n\u003cli\u003eTap to shop features increased by 521%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy partnering with social media influencers, you get exposure to a warm, welcoming audience, which can lead to better business results than banner ads.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e9. Highlight rewards and accolades\u003c/h3\u003e\n\u003cp\u003eWant people to know about your business’s achievements? Show them off on your website. United By Blue, which sells sustainable apparel and goods, proudly displays the amount of trash removed from the ocean and waterways.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mission-social-proof.png?v=1658947371\" alt=\"united by blue social proof example\"\u003e\u003c/p\u003e\n\u003cp\u003eHydro Flask, for example, promotes its program Parks For All, which helps nonprofit organizations build, maintain, and restore access to outdoor parks. The company has donated more than $2.5 million over five years, and continues to work toward making a difference in the world.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/accolodaes.png?v=1658947399\" alt=\"accolodates on website\"\u003e\u003c/p\u003e\n\u003cp\u003eAchievements like these connect your brand to customers with the same ideals and inspirations.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e10. Place media logos on your homepage\u003c/h3\u003e\n\u003cp\u003eAnother way to show social proof is by placing media logos on your website. The longevity and reputation of certain brands can show people you’re good to do business with.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf you’ve been featured in a publication like Buzzfeed, HuffPost, or a niche magazine relevant to your target market, put those logos on your homepage and \u003ca href=\"/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003eAbout page\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePura Vida, a handcrafted bracelet and jewelry retailer, excels at this. In the “What People Are Saying” section, it shows logos of popular publications, its number of five-star customer reviews, and quotes about the brand. It’s a smart way to show shoppers they are credible and have excellent products for purchase.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pura-vida.png?v=1658947426\" alt=\"pura vida media logos on site\"\u003e\u003c/p\u003e\n\u003ch3\u003e11. Get verified on social media\u003c/h3\u003e\n\u003cp\u003eA verified badge, or the infamous blue checkmark next to your profile name, tells shoppers you’re a legit company. It shows that social media platforms like Instagram, TikTok, or Facebook have verified the authenticity of your account.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/verified-ig-account.png?v=1658947456\" alt=\"verified ig account example\"\u003e\u003c/p\u003e\n\u003cp\u003eVerification lends credibility to your brand and makes you more trustworthy than unverified ones. One study also found that verified accounts see a \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://hypeauditor.com/blog/instagram-verification-badge/\" target=\"_blank\"\u003e30% higher engagement rate\u003c/a\u003e, on average.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-get-verified-on-instagram\"\u003eHow to Get Verified on Instagram in 2022\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e12. Create a branded social media hashtag\u003c/h3\u003e\n\u003cp\u003eA branded hashtag is one that is unique to your business. It can be your company name or a tagline. Some brands will even create branded hashtags for specific campaigns.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSay a potential customer goes on Instagram or TikTok to check out your brand. They see a branded hashtag and click it. In the feed, they see hundreds of people wearing or talking about your product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFashion Nova, an online clothing brand, promotes the hashtag #NovaBabe on its Instagram profile. .\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtags_example.png?v=1658947519\" alt=\"fashion nova ig\"\u003e\u003c/p\u003e\n\u003cp\u003eWhen you click on the hashtag, you’re taken to a public feed with over 1.7 million posts from women wearing Fashion Nova clothes.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branded-hashtag_example-_2.png?v=1658947550\" alt=\"ecommerce brand hashtag feed on ig\"\u003e\u003c/p\u003e\n\u003cp\u003eBranded hashtags are an effective way to show social proof and spread the word about your business. This “wisdom of the crowd” social proof is key to proving your products are credible and can lead to more sales for your online store.\u003c/p\u003e\n\u003ch3\u003e13. Show proof of demand\u003c/h3\u003e\n\u003cp\u003eThis form of social proof shows that not only are customers interested in what you’re saying, they’re actually buying from you. A large volume of sales showcases demand, and in a snowball effect, it can create more demand (and thus sales) as a result.\u003c/p\u003e\n\u003cp\u003eThe easiest way to use this is to simply share how many orders you’ve fulfilled, incorporating it into your copywriting. Or like \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://lstnsound.com/pages/giving-back\" target=\"_blank\"\u003eLSTN\u003c/a\u003e, a social enterprise, you can showcase whatever metric is most relevant to your business and audience.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/proof-of-demand.png?v=1658947608\" alt=\"proof of demand\"\u003e\u003c/p\u003e\n\u003cp\u003eYou can also, with the help of apps and tools, automatically make the following information visible to site followers to establish social proof:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNumber of items sold, which may be reflected in sales counters or simply by showing customers when supplies are low or sold out (harnessing another persuasive tool known as scarcity)\u003c/li\u003e\n\u003cli\u003eIndividual customers who recently purchased a specific product\u003c/li\u003e\n\u003cli\u003eNumber of customers currently viewing your site or a specific product page\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eSocial proof marketing apps\u003c/h2\u003e\n\u003cp\u003eThere are a number of different types of social proof, and so many ways that you can leverage it. This can feel overwhelming, but fortunately there are plenty of great \u003ca href=\"/blog/ecommerce-tools\" target=\"_blank\"\u003eecommerce tools\u003c/a\u003e that can help you out.\u003c/p\u003e\n\u003ch3\u003e1. Loox\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/loox\"\u003eLoox\u003c/a\u003e is a Shopify app that will automatically send emails to your customers asking for reviews, even offering discounts if they leave reviews with photos. It then makes it easy to showcase user reviews (and pictures!) in galleries that can be placed on any page in your store, including the homepage, your product pages, or a designated review page.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/loox-social-proof-tool.png?v=1658947638\" alt=\"social proof app\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Fera\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/fera\"\u003eFera\u003c/a\u003e is another reviews app for Shopify with customizable widgets that look stunning on your site. You can import reviews from Facebook, Google, Etsy, and more in minutes. It also asks for reviews automatically from customers, offering discounts or incentives for reviews.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fera.png?v=1658947661\" alt=\"fera social proof\"\u003e\u003c/p\u003e\n\u003cp\u003eThe best part? Product reviews with Fera are SEO-friendly and will show up in Google Search and Google Shopping. If you want a way to easily create and manage photo and video reviews, Fera is a great app to try.\u003c/p\u003e\n\u003ch3\u003e3. PressKitBuilder\u003c/h3\u003e\n\u003cp\u003eIf you want to get the word out about your site quickly, \u003ca href=\"https://apps.shopify.com/presskitbuilder\" target=\"_blank\"\u003ePressKitBuilder\u003c/a\u003e can help you do just that. It helps you create a professional press kit for bloggers and journalists, making it easier for them to write about you.\u003c/p\u003e\n\u003cp\u003eIt will also make it easy for you to display the mentions and social proof you’ve already received on your site. This ensures that any press mentions get a second, more permanent life on your website too, not just in the original media outlet where they appeared.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/press-kit-example.png?v=1658947687\" alt=\"press kit example\"\u003e\u003c/p\u003e\n\u003cp\u003eMany new users would feel better about a brand they just discovered if they saw that it was featured in a recognizable publication or by their favorite blogger, so this could yield huge benefits when done properly.\u003c/p\u003e\n\u003ch3\u003e4. Social Media Icons by Zotabox\u003c/h3\u003e\n\u003cp\u003eWant to get more shares on your content and product pages from your customers? You can increase the amount of shares your site receives by placing social sharing buttons on your pages and images. The \u003ca href=\"https://apps.shopify.com/social-media-icons-app\" target=\"_blank\"\u003eSocial Media Icons Shopify app\u003c/a\u003e by Zotabox is a great option.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/zotabox.png?v=1658947712\" alt=\"social media icons\"\u003e\u003c/p\u003e\n\u003cp\u003eThere are also social share counters you can place on your content, showing other users how many times your content has been shared already and encouraging them to do the same.\u003c/p\u003e\n\u003cp\u003eThis is a free plug-in with premium upgrades available. It has more great features that make it valuable for other purposes, too, like messaging options and QR codes for Messenger and WhatsApp.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eThe power of social proof is undeniable\u003c/h2\u003e\n\u003cp\u003eSocial proof is about selling through trust, reputation, and authenticity. One key lesson many entrepreneurs quickly learn is that a happy customer can outsell even the most compelling copy.\u003c/p\u003e\n\u003cp\u003eThat’s what makes social proof so special. The more value you provide happy customers, the more willing they are to encourage others to give your business a chance.\u003c/p\u003e\n\u003cp\u003eIn many ways, making the most of social proof comes down to taking an honest look at your business—your past customers, milestones, or big wins—and finding ways to distill those moments into compelling digital marketing messages.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eDon’t have any social proof yet and wondering what to do? \u003c/em\u003e\u003ca href=\"/blog/customer-trust-new-business\" target=\"_blank\"\u003e\u003cem\u003eLearn how to build trust with zero sales\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/copywriting\"\u003eEcommerce Copywriting 101- How to Write Words That Sell\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003eWhy Online Reviews Are Essential (and How to Get Them)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eDIY Guide To the Perfect Product Photography Setup (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003eHow To Create a Successful Affiliate Program\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/customer-testimonials\"\u003eThe Persuasive Power of Testimonials\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/shopify-store-launch-checklist\"\u003eA 14-Point Ecommerce Checklist to Launch Your Shopify Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/customer-trust-checklist\"\u003eThe 39-Point Store Trust Checklist- How Trustworthy Is Your Online Store?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eConversion Rate Optimization- How to Get Started with CRO\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/etsy-shop-names\"\u003eHow To Choose the Best Etsy Shop Name\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\"\u003eShopify Buy Buttons- Add Ecommerce to Your Website or Blog\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"faq-section\" style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSocial proof FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of social proof?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn example of social proof is when you showcase customer reviews on your website. You can display text, video, or image reviews on a collection page, convincing people to explore specific products. Or post testimonials on a product page to build trust and increase conversions.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 6 types of social proof?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eWisdom of the crowd\u003c/li\u003e\n\u003cli\u003eUser\u003c/li\u003e\n\u003cli\u003eCelebrity\u003c/li\u003e\n\u003cli\u003eWisdom of friends\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eCertification\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eExpert\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is social proof in business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial proof in business is confirmation that other people have bought and found value in your product or service.\u0026nbsp;\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs social proof ethical?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial proof is ethical when it is done right. Paying for fake online reviews or doing anything to influence customer behavior is seen as unethical. When a customer promotes or reviews your product at their own will, then social proof is ethical.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - 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Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. 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