Get started with Twitter Ads

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6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Business" data-search-placeholder="Search" data-search-enabled="true" data-search-page="https://business.twitter.com/en/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="S58I" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Start a campaign" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="OPKK"> <h1 style="text-align: left;">Get started with<br/> Twitter Ads</h1> </div> </div> <div class="cr02-responsive-visibility twtr-component--last twtr-component"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704234327/https://ads.twitter.com/?ref=web-btc-ao-gbl-gettingstartedtwads" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="A3D6" data-twtr-scribe-component="create-an-ad" data-text="Create an ad">  Create an ad </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/sandbox/btc-getting-started-twitter-ads.gif" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/sandbox/btc-getting-started-twitter-ads.gif" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/sandbox/btc-getting-started-twitter-ads.gif" width="1680" height="696" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 1. Access your ads account </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="7Y74"> <p>Visit <a href="https://web.archive.org/web/20230704234327/http://ads.twitter.com/" target="_blank">ads.twitter.com</a> and login using the credentials for the account you want to run a campaign from.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/dashboard_1.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/dashboard_1.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 500 398%22%3E%3C/svg%3E" style="width: 400px" width="400px" height="398px" data-src="/content/dam/business-twitter/en/advertising/dashboard_1.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 990 709%22%3E%3C/svg%3E" style="width: 400px" width="400px" height="709px" data-src="/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 2. Add a payment method </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="IYCE"> <p>Before you can run a Twitter Ads campaign, you need to add a payment method. You will <u>not</u> be billed unless you launch a campaign.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 2. Add a payment method </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4ZR2"> <p>Before you can run a Twitter Ads campaign, you need to add a payment method. You will <u>not</u> be billed unless you launch a campaign.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 990 709%22%3E%3C/svg%3E" style="width: 400px" width="400px" height="709px" data-src="/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-payment.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 3. Create your ads </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="ASL6"> <p>Select "Tweet composer (New)" from the "Creatives" menu.<br/> <br/> Create your Tweet, <b>keep the Promoted-only box checked, </b>and hit "Tweet." Repeat until you've created all of the Tweets you'd like to promote.</p> </div> </div> <div class="ct05-content-dropdown twtr-component-space--md twtr-component--last twtr-component"> <div class="ct05 twtr-color-bg-- twtr-color-- ct05--no-bg"> <button type="button" aria-expanded="false" aria-controls="num13058002" id="num67426156" class="ct05__wrapper twtr-color-bg-- has-hover"> <div class="ct05__headline"> <h3 class="twtr-type--bold-16">Click here to see best practices:</h3> </div> <div class="ct05__icons twtr-type--bold-16"> <div class="ct05__icon_up"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> </div> <div class="ct05__icon_down"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </button> <div class="ct05__content" id="num13058002" role="region" aria-labelledby="num67426156"> <div class="ct05__content_inner"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="0QE4"> <ul> <li>Keep Tweet copy clear and concise</li> <li>Include a call-to-action<i style="word-spacing: normal;"> (e.g. Download our guide, Shop our sale)</i></li> <li>Keep videos to 15-seconds or less</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/TweetComposer.gif" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/TweetComposer.gif" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 338%22%3E%3C/svg%3E" style="width: 500px" width="500px" height="338px" data-src="/content/dam/business-twitter/en/advertising/TweetComposer.gif" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 4. Build your campaign </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SIN4"> <p>Select “Create campaign” from the “Campaigns” drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details. <br/> <br/> <b><span class="twtr-color--gray-900">Click the dots below to see our tips:</span></b></p> </div> </div> <div class="ct06-content-carousel twtr-component"> <div class="ct06 has-bottom-margin height-fixed--auto " data-autoplay="false"> <div class="ct06__item"> <div class="ct06__wrapper"> <button class="ct06__nav-btn ct06__nav-btn--prev is-not-visible"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md twtr-color-fill--light-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M8.914 12l6.793-6.793c.39-.39.39-1.023 0-1.414s-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414L8.914 12z"/> </svg> </button> <div class="ct06__swiper-container swiper-container" aria-live="off"> <div class="ct06__swiper-wrapper swiper-wrapper"> <div class="ct06__live-region visuallyhidden" aria-live="polite"> <span aria-atomic="true"></span> </div> <div class="ct06__slide ct06__slide--0 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="OIAR"> <p><b>Campaign dates:</b> Dates can be adjusted at any point. <br/> <br/> For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.</p> </div> </div> </div> </div> <div class="ct06__slide ct06__slide--1 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4S14"> <p><b style="word-spacing: normal;">Budget:</b> There is no minimum spend, and you can adjust your budget at any time.<br/> </p> </div> </div> </div> </div> <div class="ct06__slide ct06__slide--2 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KR5J"> <p><b style="word-spacing: normal;">Ad groups: </b>Ad groups are there to help you show different messages to different audiences (or "groups"), and/or adjust parameters like targeting, budget, or run dates for certain groups. It's okay to only have one ad group.</p> </div> </div> </div> </div> </div> </div> <button class="ct06__nav-btn ct06__nav-btn--next is-not-visible"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md twtr-color-fill--light-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </button> </div> </div> <div class="ct06__swiper-pagination swiper-pagination is-over"></div> </div> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 990 762%22%3E%3C/svg%3E" style="width: 400px" width="400px" height="762px" data-src="/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 990 762%22%3E%3C/svg%3E" style="width: 400px" width="400px" height="762px" data-src="/content/dam/business-twitter/en/advertising/btc-get-started-twitter-ads-illus-campaign.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 4. Build your campaign </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="VFYC"> <p>Select “Create campaign” from the “Campaigns” drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details. <br/> <br/> <b><span class="twtr-color--gray-900">Click the dots below to see our tips:</span></b></p> </div> </div> <div class="ct06-content-carousel twtr-component--last twtr-component"> <div class="ct06 has-bottom-margin height-fixed--auto " data-autoplay="false"> <div class="ct06__item"> <div class="ct06__wrapper"> <button class="ct06__nav-btn ct06__nav-btn--prev is-not-visible"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md twtr-color-fill--light-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M8.914 12l6.793-6.793c.39-.39.39-1.023 0-1.414s-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414L8.914 12z"/> </svg> </button> <div class="ct06__swiper-container swiper-container" aria-live="off"> <div class="ct06__swiper-wrapper swiper-wrapper"> <div class="ct06__live-region visuallyhidden" aria-live="polite"> <span aria-atomic="true"></span> </div> <div class="ct06__slide ct06__slide--0 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KXS2"> <p><b style="word-spacing: normal;">Budget:</b> There is no minimum spend, and you can adjust your budget as you go.<br/> </p> </div> </div> </div> </div> <div class="ct06__slide ct06__slide--1 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="ZGKJ"> <p><b style="word-spacing: normal;">Campaign dates:</b> Dates can be adjusted at any point. <br/> <br/> For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.</p> </div> </div> </div> </div> <div class="ct06__slide ct06__slide--2 swiper-slide " tabindex="-1" role="group"> <div class="ct06__slide-content "> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="DZD0"> <p><b style="word-spacing: normal;">Ad groups: </b>It's okay to only have one ad group.<br/> <br/> Ad groups are there to help you show different messages to different audiences (or "groups"), and/or adjust parameters like targeting, budget, or run dates for certain groups.</p> </div> </div> </div> </div> </div> </div> <button class="ct06__nav-btn ct06__nav-btn--next is-not-visible"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md twtr-color-fill--light-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </button> </div> </div> <div class="ct06__swiper-pagination swiper-pagination is-over"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> 5. Launch and optimize! </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4AZ8"> <p>Once your campaign is live, you’ll be able to track results in real-time from your Ads Manager dashboard.<br/> </p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/AdsManager.gif" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704234327im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/advertising/AdsManager.gif" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 338%22%3E%3C/svg%3E" style="width: 500px" width="500px" height="338px" data-src="/content/dam/business-twitter/en/advertising/AdsManager.gif" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="MR6T"> <h3 style="text-align: center;"> </h3> <h3 style="text-align: center;"><span class="twtr-color--gray-0"><span class="twtr-color--gray-900">Ready to get started?</span></span></h3> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__group--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 twtr-offset-3-md none "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center twtr-spacing--pb-0"> <div class="b03-button 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