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personalización y el futuro de las compras. El comportamiento del consumidor es predeciblemente impredecible, pero los avances en IA están abriendo nuevas formas para que las empresas lleguen a las personas con ex…"> <h1 class="featured-article-hero__title uni-headline-1"> Inteligencia artificial, personalización y el futuro de las compras </h1> <p class="featured-article-hero__summary home homepage "> El comportamiento del consumidor es predeciblemente impredecible, pero los avances en IA están abriendo nuevas formas para que las empresas lleguen a las personas con ex… </p> </a> <div class="featured-article-hero__authors-box featured-article-hero__authors-box--no-authors"> <a href="https://blog.google/intl/es-419/actualizaciones-de-producto/informacion/inteligencia-artificial-personalizacion-y-el-futuro-de-las-compras/" data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Inteligencia artificial, personalización y el futuro de las compras", "link_type": "internal", "article_name": "Inteligencia 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