Market Perspectives | product experience management

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hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/model-building-and-llm" class="minimal-mobile-menu-link"><span>Model Building & Large Language Models</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/natural-language-processing" class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu 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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_widget_1687348332092_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style="background-size:cover;background-position:50%;background-repeat:no-repeat;background-image:url(https://www.isg-research.net/hubfs/_images/_backgrounds/Market_Perspective_281176260_1200px.jpg)">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section">  <h1 class="analyst-header-title">Market Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/salesforce-earns-marketing-digital-innovation-award-for-2024">Salesforce Earns Marketing Digital Innovation Award for 2024</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">30 October 2024 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=200&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=100&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 100w, https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=200&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 200w, https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=300&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 300w, https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=400&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 400w, https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=500&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 500w, https://www.isg-research.net/hs-fs/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png?width=600&name=Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an enterprise. Our goal is to recognize technology and providers that have introduced noteworthy digital innovations to advance business and IT.</p> </div> <a href="https://www.isg-research.net/market-perspectives/salesforce-earns-marketing-digital-innovation-award-for-2024"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/marketing">Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/artificial-intelligence">Artificial intelligence</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/appsflyer-earns-marketing-digital-innovation-award-for-2023">AppsFlyer Earns Marketing Digital Innovation Award for 2023</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">05 June 2023 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=200&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=100&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 100w, https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=200&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 200w, https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=300&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 300w, https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=400&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 400w, https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=500&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 500w, https://www.isg-research.net/hs-fs/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png?width=600&name=MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.</p> </div> <a href="https://www.isg-research.net/market-perspectives/appsflyer-earns-marketing-digital-innovation-award-for-2023"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/marketing">Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/digital-marketing">Digital Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/intelligent-marketing">intelligent marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/customer-experience-management">Customer Experience Management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/insightsoftware-is-a-vendor-of-merit-in-product-experience-management">insightsoftware Is a Vendor of Merit in Product Experience Management</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">05 April 2023 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=100&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 100w, https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 200w, https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=300&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 300w, https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=400&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 400w, https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=500&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 500w, https://www.isg-research.net/hs-fs/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=600&name=MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>We are happy to share some insights about <a href="https://insightsoftware.com/" rel="noopener" target="_blank"><span style="text-decoration: underline;">insightsoftware</span></a> drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> <a href="https://www.isg-research.net/market-perspectives/insightsoftware-is-a-vendor-of-merit-in-product-experience-management"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/marketing">Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-information-management">Product Information Management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/precisely-is-a-vendor-of-merit-in-product-experience-management">Precisely Is a Vendor of Merit in Product Experience Management</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">04 April 2023 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=100&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 100w, https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 200w, https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=300&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 300w, https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=400&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 400w, https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=500&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 500w, https://www.isg-research.net/hs-fs/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=600&name=MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>We are happy to share some insights about <a href="https://www.precisely.com/" rel="noopener" target="_blank"><span style="text-decoration: underline;">Precisely</span></a> drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> <a href="https://www.isg-research.net/market-perspectives/precisely-is-a-vendor-of-merit-in-product-experience-management"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/marketing">Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-information-management">Product Information Management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/oracle-is-a-vendor-of-merit-in-product-experience-management">Oracle Is a Vendor of Merit in Product Experience Management</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">03 April 2023 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=100&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 100w, https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=200&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 200w, https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=300&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 300w, https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=400&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 400w, https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=500&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 500w, https://www.isg-research.net/hs-fs/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png?width=600&name=MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>We are happy to share some insights about <a href="https://www.oracle.com/" rel="noopener" target="_blank"><span style="text-decoration: underline;">Oracle</span></a> drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> <a href="https://www.isg-research.net/market-perspectives/oracle-is-a-vendor-of-merit-in-product-experience-management"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/marketing">Marketing</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-information-management">Product Information Management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://www.isg-research.net/market-perspectives/stibo-systems-is-a-master-of-governing-data-for-the-enterprise">Stibo Systems is a Master of Governing Data for the Enterprise</a></h2> <div class="author-meta"> Posted by <a href="https://www.isg-research.net/market-perspectives/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">22 November 2022 </span> </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=200&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png" width="200" !important: srcset="https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=100&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 100w, https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=200&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 200w, https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=300&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 300w, https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=400&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 400w, https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=500&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 500w, https://www.isg-research.net/hs-fs/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png?width=600&name=MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Data-driven product information management ensures that supply chain data is consistent, standardized and accessible across the organization. Many businesses, however, lack consistency and unification when managing data, with the greatest barrier being the ability to achieve a single version of the truth, according to <a href="/benchmark/data/data_governance/market_report/2022" rel="noopener" target="_blank" style="text-decoration: none;">our Data Governance Benchmark Research</a>.</p> </div> <a href="https://www.isg-research.net/market-perspectives/stibo-systems-is-a-master-of-governing-data-for-the-enterprise"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://www.isg-research.net/market-perspectives/tag/data-governance">Data Governance</a>, <a href="https://www.isg-research.net/market-perspectives/tag/data">Data</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-information-management">Product Information Management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management</a>, <a href="https://www.isg-research.net/market-perspectives/tag/product-master-data-management">product master data management</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); 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href="https://www.isg-research.net/market-perspectives/archive/2022/10">October 2022 <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/09">September 2022 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/08">August 2022 <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/07">July 2022 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/05">May 2022 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/04">April 2022 <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/03">March 2022 <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/02">February 2022 <span class="filter-link-count" dir="ltr">(36)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2022/01">January 2022 <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2021/12">December 2021 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2021/11">November 2021 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/archive/2021/10">October 2021 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> </span> <span id="hs_cos_wrapper_post_filter" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://www.isg-research.net/market-perspectives/tag/agent-management">agent management <span class="filter-link-count" dir="ltr">(64)</span></a> </li> <li> <a href="https://www.isg-research.net/market-perspectives/tag/ai">AI <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="https://www.isg-research.net/market-perspectives/tag/ai-and-machine-learning">AI and Machine Learning <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li> <a 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href="https://www.isg-research.net/market-perspectives/tag/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/office-of-finance">Office of Finance <span class="filter-link-count" dir="ltr">(52)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/office-of-revenue">Office of Revenue <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/office-of-sales">Office of Sales <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/operational-data-plaftforms">operational data plaftforms <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a 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href="https://www.isg-research.net/market-perspectives/tag/process-automation-platforms">Process Automation Platforms <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/process-discovery-and-mining">Process Discovery and Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/process-mining">Process Mining <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/procure-to-pay">Procure-to-Pay <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/product-experience-management">product experience management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/product-information-management">Product Information Management <span class="filter-link-count" dir="ltr">(41)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/product-master-data-management">product master data management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/profitability-management">profitability management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/project-management">Project Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/property-technology">Property Technology <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/purchase-to-pay">Purchase-to-Pay <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/purchasing-sourcing-payments">Purchasing / Sourcing / Payments <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/revenue">Revenue <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/revenue-and-lease-accounting">revenue and lease accounting <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/revenue-management">revenue management <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/revenue-performance">Revenue Performance <span class="filter-link-count" dir="ltr">(12)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/revenue-performance-management">Revenue Performance Management <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/robotic-automation">robotic automation <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/sales">Sales <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/sales-engagement">sales engagement <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/sales-performance-management">Sales Performance Management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/skills">Skills <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/streaming-analytics">Streaming Analytics <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/streaming-data">Streaming Data <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/subscription-management">Subscription Management <span class="filter-link-count" dir="ltr">(40)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/supplier-relationship-management">Supplier Relationship Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/sustainability-management">Sustainability Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/talent-management">Talent Management <span class="filter-link-count" dir="ltr">(15)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/task-management">task management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/total-compensation-management">Total Compensation Management <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/voice-of-the-customer">Voice of the Customer <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/wfm">WFM <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/work-management">Work Management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/workforce-compensation">Workforce Compensation <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://www.isg-research.net/market-perspectives/tag/workforce-management">Workforce Management <span class="filter-link-count" dir="ltr">(37)</span></a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> 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src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Salesforce Earns Marketing Digital Innovation Award for 2024", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/salesforce-earns-marketing-digital-innovation-award-for-2024", "datePublished": "30/10/2024", "dateModified": "30/10/2024", "articleBody": "The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an enterprise. Our goal is to recognize technology and providers that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has awarded Salesforce for Salesforce Marketing AI its prestigious 2024 Marketing Digital Innovation Award. This award is given to the provider that best exemplifies innovation in the applications and technologies that support marketing. Marketing has a significant opportunity to lead and to maximize the demand for an enterprise’s products and services by adopting innovative processes and technologies. This transformational opportunity starts with an exploration of digital commerce and marketing processes that facilitate the presentation of products and services using AI and predictive and robotic technology. Using this newly available technology to engage customers and understand the voice of the customer, marketing can deliver an engaging and satisfying customer experience. Ventana Research selected Salesforce for the 17th Annual Marketing Digital Innovation Award for its rapid transformation to unify segmentation, journeys, account-based marketing and personalization using AI. Salesforce’s use of AI-based agents and ability to provide immediate insights is a critical part of what marketing requires no matter if they are B2B or B2C. Marketing in most organizations has been managing a disparate set of software offerings that do not operate well together and create friction in the operations and performance of marketing teams. The result has been lost time from resources and misguided marketing efforts not resulting in effective results. Salesforce Marketing Cloud now operating on a unified platform and set of tools is able to interoperate more effectively with its commerce, sales and revenue cloud offerings. Salesforce Marketing AI now enables more intelligent triggers for personalized recommendations and use of offers to convert visitors to customers. If you have not examined how Salesforce and Salesforce Marketing AI can help your enterprise marketing processes and team, it is well worth your time. Congratulations, Salesforce, for your continued innovation.", "image": { "@type": "ImageObject", "url": "https://www.isg-research.net/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "AppsFlyer Earns Marketing Digital Innovation Award for 2023", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/appsflyer-earns-marketing-digital-innovation-award-for-2023", "datePublished": "05/06/2023", "dateModified": "05/06/2023", "articleBody": "The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has awarded AppsFlyer Data Clean Room its prestigious 2023 Marketing Digital Innovation Award. This award is given to the vendor that best exemplifies innovation and change in support of an organization’s ability to maximize its people, processes, information and technology. All finalists in the area of Marketing were considered for this award. The demand for more agile and workflow-oriented approaches has rapidly become a priority for every organization. Innovations in journey management and multichannel interaction handling are key to promoting brand loyalty and reducing customer churn. Marketing has a significant opportunity to lead and maximize the demand for an organization's products and services by adopting innovative processes and technologies. Using newly available tools to engage and understand the voice of the customer, marketers can deliver a satisfying customer experience. Ventana Research selected AppsFlyer for the 16th Annual Marketing Digital Innovation Award because of the unique way it enables data to be managed in a safe and governed manner. The Data Clean Room (DCR) is a component within the AppsFlyer Privacy Cloud where application developers can securely share their first-party data and match it with conversion data that is visible to AppsFlyer. The developers can then run queries and uncover new aggregated insights they were previously blind to. Marketing departments recognize the challenge in enabling marketers to harness the power of their data while adhering to privacy regulations. Personally identifying information (PII) should not be exposed to anyone, but marketers need to run deeper campaign analyses to better measure the reach and frequency of their efforts. The DCR, by design, enables application developers to align with privacy regulations such as GDPR while taking informed action for their marketing campaigns and increasing their return on investment. If you have not examined how AppsFlyer for AppsFlyer Data Clean Room can help your organization, it is well worth your time. Congratulations, AppsFlyer, for your continued innovation.", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/MP_AppsFlyer_Earns_Marketing_Digital_Innovation_Award_for_2023.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "insightsoftware Is a Vendor of Merit in Product Experience Management", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/insightsoftware-is-a-vendor-of-merit-in-product-experience-management", "datePublished": "05/04/2023", "dateModified": "05/04/2023", "articleBody": "We are happy to share some insights about insightsoftware drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements. In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated insightsoftware and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research. insightsoftware, through acquisition of Magnitude, a technology provider focused on data- and process-centric efforts, acquired a dedicated vendor called Agility PIM that continues to support the product line. insightsoftware was categorized as a Vendor of Merit, ranking 16th overall in this Value Index evaluation. It ranked 13th in Product Experience where it performed best in Adaptability and Capability, placing 11th in both. It ranked 16th in Customer Experience and performed best in TCO/ROI, where it placed 14th. Its overall performance was impacted by its lower rankings in Reliability and Manageability where it placed 16th, which represents 25% of the weighting in the overall Value Index. Our assessment finds that insightsoftware could perform better by examining its placement in Product and Customer Experience, the future of the product line and the commitment to existing and potential new customers. It continues to support existing customers with maintenance releases of its PIM product. This assessment was based on insightsoftware Agility PIM 8 supporting product experience management and was available in January of 2023. insightsoftware, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement. This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. ", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/MP_insightsoftware_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Precisely Is a Vendor of Merit in Product Experience Management", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/precisely-is-a-vendor-of-merit-in-product-experience-management", "datePublished": "04/04/2023", "dateModified": "04/04/2023", "articleBody": "We are happy to share some insights about Precisely drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements. In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Precisely and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research. Precisely, through acquisition of Winshuttle, a technology provider focused on data- and process-centric efforts, acquired a dedicated vendor called EnterWorks that continues to support the product line and focus on PIM. Precisely was categorized as a Vendor of Merit, ranking 15th overall in this Value Index evaluation. It ranked 12th in Product Experience, performing best in Usability and Reliability where it ranked 10th and 11th, respectively. It ranked 11th in Customer Experience and 15th in both TCO/ROI and Validation. Its overall performance was impacted by its lower rankings in Capability and Manageability where it placed 13th and in Adaptability where it placed 15th. These represent 50% of the weighting in the overall Value Index. Our assessment finds that Precisely could perform better by examining its placement in overall Product Experience and its commitment to improve and invest in its PIM offering. It should also examine how it engages with customers and provides the validation on its commitment to PIM. This assessment was based on Precisely EnterWorks 10.5.2 supporting product experience management and was available in January of 2023. Precisely, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement. This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. ", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/MP_Precisely_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Oracle Is a Vendor of Merit in Product Experience Management", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/oracle-is-a-vendor-of-merit-in-product-experience-management", "datePublished": "03/04/2023", "dateModified": "03/04/2023", "articleBody": "We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements. In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Oracle and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research. Oracle, a global provider of business applications and data technology in the cloud and across vertical industries, provides PIM as part of its supply chain suite and PLM offering. Oracle was categorized as a Vendor of Merit, ranking 14th overall in this Value Index evaluation. It ranked 14th in Product Experience where it performed best in Manageability and Reliability, placing 10th in both. It ranked 13th in Customer Experience and 11th in TCO/ROI. Its overall performance was impacted by its lower rankings in Usability where it placed 16th and in Capability where it placed 14th. The two represent 40% of the weighting in the overall Value Index. Our assessment finds that Oracle could perform better by examining its placement in Product Experience, and its efforts overall including Adaptability to ensure it is providing the PIM and PXM needs of its customers and its PLM and supply chain offering. Oracle back-office and supply chain focus on PIM has limited its potential to fully meet the market and customer requirements for product experiences. This assessment was based on Oracle Fusion Cloud Product Lifecycle Management 23A supporting product experience management and was available in December of 2022. Oracle, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement. This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. ", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/MP_Oracle_Is_a_Vendor_of_Merit_in_Product_Experience_Management.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Stibo Systems is a Master of Governing Data for the Enterprise", "mainEntityOfPage": "https://www.isg-research.net/market-perspectives/stibo-systems-is-a-master-of-governing-data-for-the-enterprise", "datePublished": "22/11/2022", "dateModified": "22/11/2022", "articleBody": "Data-driven product information management ensures that supply chain data is consistent, standardized and accessible across the organization. Many businesses, however, lack consistency and unification when managing data, with the greatest barrier being the ability to achieve a single version of the truth, according to our Data Governance Benchmark Research. PIM, master data management and data governance applications have been in the spotlight in recent years as organizations strive to ensure data is accurate and consistent for consumers, customers, partners and workers. By implementing technology that focuses on enhancing data governance and user experiences, organizations have a clear picture to make important decisions that support customers and products. Established in Denmark in 1976, Stibo Systems is a global provider of MDM software. Its focus is to help organizations deliver transparency on products and a single version of the truth. The multidomain MDM platform manages product data in a central repository that aims to ensure accuracy and reliability. The Product MDM application ensures data can be onboarded from several internal and external sources using an import manager. The approach follows industry standards, including optimization for the global data synchronization network. The data is governed by machine learning-based auto classification as well as rules and workflows implemented by users. The Product MDM also includes error handling and data validations which highlight errors in the data between sessions. It organizes and shares large data sets to provide accurate and qualitative data to partners and consumers. Digital asset management integration is available to manage copyrights, and watermarks can be previewed before applying them to the content. Machine learning is used to delete duplicate images and automatically classify assets using metadata from Google’s Cloud Vision application programming interface. Data governance initially focused on limiting access to data to maintain regulatory compliance. However, the effort has evolved to improve the quality of data. Product data governance allows organizations to improve business intelligence and increase operational efficiency, on top of meeting privacy requirements. Nearly all (92%) organizations regularly use spreadsheets to manage data governance, yet 70% consider it an issue due to the potential risks. Ventana Research asserts that by 2024, one-half of organizations will recognize that ineffective product experiences are degrading demand chain performance and will make new technology investments into product information management. Stibo Systems’ Product MDM includes data governance policies that provide an adequate product experience. Product MDM can be expanded with PDX Syndication, a cloud-based product data syndication platform that can also be used as a standalone product. With PDX Syndication, data can be viewed in a built-in scorecard that provides analysis on the quality of the content, plus a digital catalog that manufacturers can use to provide content and images to retailers, restricting access as needed. With the combination of these data governance tools, organizations can be equipped to move to a reliable data governance program. The importance of managing disparate data to a common definition is essential, especially as organizations continue to have data spread across an array of cloud computing offerings. Accurate and complete data provides greater supply chain visibility to optimize processes effectively for improved decision-making and reduced costs. Stibo Systems has clearly demonstrated its ability to support data governance over the past decade, including its own transition to assist customers operating in the cloud with a variety of data. For its part, the company needs to continue investing in cloud computing and play a larger role in enabling richer data and digital experiences from its data. Focus on interoperability with other applications and data environments is critical, and Stibo Systems has already expanded into sustainability data management for environmental, social and governance support, recognizing the growing need for organizations to rationalize and master ESG data. Organizations that have yet to establish a clear path for data governance and mastering data across clouds should examine Stibo Systems. It is a significant software provider in data governance and MDM, and its investments in products and customer support demonstrate its clear relevance to the market.", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/MP_Stibo%20Systems%20is%20a%20Master_of_Governing_Data_for_the_Enterprise.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://www.isg-research.net/market-perspectives/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "www.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: '96719f58-cea5-48fa-b9a8-a3ba3c019ab2', formInstanceId: '5327', pageId: '56030595758', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "daadfc7672048786293dbe53796bbfa2", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; 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Market Perspectives | product experience management