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style="display: none;"> <a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal"> <img loading="lazy" src="https://www.practicalecommerce.com/wp-content/themes/pec/images/Ecommerce-Conversations_lg.jpg" width="970" height="250" /> </a> </div>  <div class="zone" id="lKEmjrEdjFH3G6i0GKUi" data-responsive="true"> <script type="text/javascript"> var _avp = _avp || []; _avp.push({ tagid: 'lKEmjrEdjFH3G6i0GKUi', alias: '/', type: 'banner', zid: 2, pid: 0, secure: true, callback: pecAdLoaded }); </script> </div>  </div> <div class="main row" style="min-height:500px;"> <div class="content "> <div class="row"> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video </a> <h1 class="entry-header">Product Photography, Part 15: Crafting an Image Start to Finish</h1> </div> <div class="row content-pad"> <div class="column col8"> <div class="entry-meta-con"> <div class="entry-meta meta-detail"> <h6>December 9, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a></h6> </div> <div class="pec-social-post"> <ul> <li><a onclick="ga('send','event','Article Top','Social Linkedin');" data-via="practicalecomm" data-url="https://pec-ly.com/?5KOw" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" href="https://www.linkedin.com/shareArticle?mini=1&url=https%3A%2F%2Fpec-ly.com%2F%3F5KOw&title=Product+Photography%2C+Part+15%3A+Crafting+an+Image+Start+to+Finish" title="Click to share this post on Linkedin" data-wpel-link="external"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/linkedin.svg" width="40" height="40" alt="Linkedin Share"/></a></li> <li><a onclick="ga('send','event','Article Top','Social Reddit');" data-via="practicalecomm" data-url="https://pec-ly.com/?5KOw" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" href="https://reddit.com/submit?url=https%3A%2F%2Fpec-ly.com%2F%3F5KOw&title=Product Photography, Part 15: Crafting an Image Start to Finish" title="Click to share this post on Reddit" data-wpel-link="external"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/reddit.svg" width="40" height="40" alt="Reddit Share"/></a></li> <li><a onclick="ga('send','event','Article Top','Social X');" data-via="practicalecomm" data-url="https://pec-ly.com/?5KOw" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" href="https://twitter.com/share?text=Product Photography, Part 15: Crafting an Image Start to Finish&url=https://pec-ly.com/?5KOw&via=practicalecomm" title="Click to share this post on X/Twitter" data-wpel-link="external"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/twitter-x.svg" width="40" height="40" alt="X/Twitter Share"/></a></li> <li><a title="Copy URL" rel="nofollow" class="copy-pec-link" onclick="ga('send', 'event','Article Top','Copy');" data-link="https://pec-ly.com/?5KOw"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/share-icon.svg" width="40" height="40" alt="Share link"/><div class="copy-alert" style="display: none;">Link copied</div></a></li> </ul> </div> </div> <div class="entry-content"> <p>Throughout this series, I’ve explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I’ve addressed to a single image using only my iPhone and three editing tools.</p> <p>To date I’ve covered all material aspects of selecting equipment, staging shoots, and improving the images afterward: “<a href="https://www.practicalecommerce.com/product-photography-part-1-choosing-backdrops" data-wpel-link="internal">Part 1: Choosing Backdrops</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-2-selecting-tripods" data-wpel-link="internal">Part 2: Selecting Tripods</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-3-artificial-lighting-basics" data-wpel-link="internal">Part 3: Artificial Lighting Basics</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-4-angles-and-viewpoints" data-wpel-link="internal">Part 4: Angles and Viewpoints</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-5-choosing-a-camera" data-wpel-link="internal">Part 5: Choosing a Camera</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-6-selecting-a-lens" data-wpel-link="internal">Part 6: Selecting a Lens</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-7-magnification-and-close-ups" data-wpel-link="internal">Part 7: Magnification and Close-ups</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-8-composition-essentials" data-wpel-link="internal">Part 8: Composition Essentials</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-9-advanced-composition" data-wpel-link="internal">Part 9: Advanced Composition</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-10-lines-as-design-elements" data-wpel-link="internal">Part 10: Lines as Design Elements</a>,” “<a href="https://www.practicalecommerce.com/product-photography-part-11-image-editing" data-wpel-link="internal">Part 11: Image Editing,</a>” “<a href="https://www.practicalecommerce.com/product-photography-part-12-color-correction-and-presets" data-wpel-link="internal">Part 12: Color Correction and Presets,</a>” “<a href="https://www.practicalecommerce.com/product-photography-part-13-special-edits" data-wpel-link="internal">Part 13: Special Edits,</a>” and “<a href="https://www.practicalecommerce.com/product-photography-part-14-optimizing-for-speed-search" data-wpel-link="internal">Part 14: Optimizing for Speed, Search</a>.”</p> <h3>Image Start to Finish</h3> <p>I’ll work with a vase I’ve created in my art studio.</p> <p>I’ve discussed the importance of using a <a href="https://www.practicalecommerce.com/product-photography-part-1-choosing-backdrops" data-wpel-link="internal">white background</a> for most product images. For this shoot, instead of a professional backdrop, I’ve used standard white seamless paper. The quality of the paper wasn’t great, and it had several crinkles.</p> <div id="attachment_1371897" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1371897" class="wp-image-1371897" title="Photo of an art studio with a green vase on white paper" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493.jpg" alt="Photo of an art studio with a green vase on white paper" width="600" height="566" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493.jpg 1500w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493-300x283.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493-570x538.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493-768x724.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493-150x142.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1_backdrop_paper-e1639057716493-500x472.jpg 500w" sizes="(max-width: 600px) 100vw, 600px" /></a><p id="caption-attachment-1371897" class="wp-caption-text">The backdrop is standard white seamless paper with several crinkles.</p></div> <p>I offset these deficiencies by using natural lighting to push the shadows to the left of the vase. I could have used artificial lighting if natural light was inferior or if I wanted to remove the shadows.</p> <p>I didn’t worry much about the image’s <a href="https://www.practicalecommerce.com/product-photography-part-8-composition-essentials" data-wpel-link="internal">composition</a> since I wanted it to resemble what’s typical on the Amazon Marketplace or an independent ecommerce store, with the item being front-and-center, displaying as much info as possible.</p> <p>I pulled back the <a href="https://www.practicalecommerce.com/product-photography-part-4-angles-and-viewpoints" data-wpel-link="internal">view</a> of the shot for an eye-level viewpoint from a 45-degree angle. Using my <a href="https://www.practicalecommerce.com/product-photography-part-5-choosing-a-camera" data-wpel-link="internal">iPhone</a> and my studio <a href="https://www.practicalecommerce.com/product-photography-part-2-selecting-tripods" data-wpel-link="internal">tripod</a>, I captured a bland image, perfect for demonstrating editing on a mobile device.</p> <div id="attachment_1371899" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371899" class="wp-image-1371899" title="Photo focusing on the green phase on the white paper background" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833.jpg" alt="Photo focusing on the green phase on the white paper background" width="600" height="698" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833.jpg 1500w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-258x300.jpg 258w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-570x663.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-768x893.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-1320x1536.jpg 1320w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-150x175.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/2_Vase_on_paper-e1639057813833-430x500.jpg 430w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371899" class="wp-caption-text">The shot is an eye-level viewpoint from a 45-degree angle using an iPhone and studio tripod.</p></div> <p>—</p> <p>I started the editing process by removing the extraneous objects in the top-right corner (which I’ve marked in green below) using <a href="https://www.practicalecommerce.com/product-photography-part-11-image-editing" data-wpel-link="internal">Touch ReTouch’s</a> brush tool.</p> <div id="attachment_1371898" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-scaled.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371898" class="wp-image-1371898" title="Screenshot from the Touch ReTouch brush tool" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-scaled.jpg" alt="Screenshot from the Touch ReTouch brush tool" width="600" height="1298" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-scaled.jpg 1183w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-139x300.jpg 139w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-473x1024.jpg 473w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-768x1662.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-710x1536.jpg 710w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-947x2048.jpg 947w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-150x325.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/1a_Vase_TopRightImperfections-231x500.jpg 231w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371898" class="wp-caption-text">Remove the extraneous objects in the top-right corner (marked in green) with the Touch ReTouch’s brush tool.</p></div> <p>—</p> <p>I then removed the background shadows created by the horizon of the image (again, marked in green below), leaving only the shadow from the vase itself. To do this, I again used Touch ReTouch’s brush tool.</p> <div id="attachment_1371900" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-scaled.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371900" class="wp-image-1371900" title="Screenshot of the Touch ReTouch tool showing in green the background shadows" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-scaled.jpg" alt="Screenshot of the Touch ReTouch tool showing in green the background shadows" width="600" height="1298" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-scaled.jpg 1183w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-139x300.jpg 139w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-473x1024.jpg 473w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-768x1662.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-710x1536.jpg 710w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-947x2048.jpg 947w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-150x325.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/3_Vase_horizontal_lines-231x500.jpg 231w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371900" class="wp-caption-text">Remove the background shadows created by image’s horizon as marked in green.</p></div> <p>—</p> <p>Having sorted the shadows, I fixed the image’s <a href="https://www.practicalecommerce.com/product-photography-part-12-color-correction-and-presets" data-wpel-link="internal">brightness and color</a> levels. I used Snapseed to increase the brightness to +92. This instantly made the vase more appealing.</p> <div id="attachment_1371901" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-scaled.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371901" class="wp-image-1371901" title="Screenshot from the Snapseed app " src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-scaled.jpg" alt="Screenshot from the Snapseed app " width="600" height="1298" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-scaled.jpg 1183w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-139x300.jpg 139w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-473x1024.jpg 473w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-768x1662.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-710x1536.jpg 710w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-947x2048.jpg 947w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-150x325.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/4_Vase_brightness-231x500.jpg 231w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371901" class="wp-caption-text">Adjust the image’s brightness and color levels with Snapseed.</p></div> <p>—</p> <p>But the image still wasn’t perfect. The color wasn’t right. So using Snapseed, I adjusted the saturation to +42 and added a bit of contrast. That made the entire image pop. I showed it to a friend, who said she would buy my vase based on the photo!</p> <div id="attachment_1371902" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-scaled.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371902" class="wp-image-1371902" title="Screenshot of the saturation screen in Snapseed" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-scaled.jpg" alt="Screenshot of the saturation screen in Snapseed" width="600" height="1298" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-scaled.jpg 1183w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-139x300.jpg 139w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-473x1024.jpg 473w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-768x1662.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-710x1536.jpg 710w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-947x2048.jpg 947w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-150x325.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/5_Vase_saturation-231x500.jpg 231w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371902" class="wp-caption-text">Use Snapseed to adjust the saturation to +42 and add contrast.</p></div> <p>—</p> <p>I then cropped the final image using my iPhone’s native editing tools. I made sure the <a href="https://www.practicalecommerce.com/product-photography-part-10-lines-as-design-elements" data-wpel-link="internal">lines</a> of the shadow drew viewers’ eyes into the center of the vase. Finally, I offset the composition by leaving additional white space above the vase, increasing its appeal.</p> <div id="attachment_1371903" style="width: 610px" class="wp-caption alignnone"><a href="https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-scaled.jpg" target="_blank" rel="noopener" data-wpel-link="internal"><img decoding="async" aria-describedby="caption-attachment-1371903" class="wp-image-1371903" title="Photo of the vase as cropped" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-scaled.jpg" alt="Photo of the vase as cropped" width="600" height="800" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-scaled.jpg 1920w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-225x300.jpg 225w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-570x760.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-768x1024.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-1152x1536.jpg 1152w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-1536x2048.jpg 1536w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-150x200.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/6_Vase_final-375x500.jpg 375w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy" /></a><p id="caption-attachment-1371903" class="wp-caption-text">Crop the final image using iPhone’s native editing tools.</p></div> <p>I could have used Adobe Photoshop from a desktop computer to do all of this. But my goal was to demonstrate how to achieve terrific results with a smartphone alone. Plus, switching back and forth between computer-based software and mobile apps on a single image gets unnecessarily complicated.<br /> </p> <h3>Optimizing</h3> <p>I finished the whole process by changing the photo’s file name from the generic <em>IMG_3880</em> to <em>carolyn-mara-blue-tie-dye-swirl-vase</em> — which is search-engine friendly. After ensuring its file format was a JPEG, I posted the image to my website, where I added alt text to ensure accessibility for visually-handicapped shoppers and for max exposure on Google.</p> <p>This entire process took about 20 minutes. It illustrates the ease for both new and experienced merchants of creating quality product photos using only a smartphone.</p> </div> <div class="post-footer"> <div class="article-sharing"> <p class="sharing-label">Share this article:</p> <div class="article-sharing-link"> <input class="shortened-url" name="shortened-url" title="Shortened URL" value="https://pec-ly.com/?5KOw" type="text"></li> <a title="Copy URL" rel="nofollow" class="copy-pec-link" onclick="ga('send', 'event','Article Top','Copy');" data-link="https://pec-ly.com/?5KOw"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/copy-link-icon.png" width="32" height="32" alt="Copy share link" loading="lazy" /><div class="copy-alert" style="display: none;">Link copied</div></a> </div> </div> <div class="post-navigation"> <span class="prev-link"> <a href="https://www.practicalecommerce.com/seo-updating-content-for-higher-click-throughs" rel="prev" onclick="ga('send', 'event','Previous/Next','Previous');" 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