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#383a42;line-height:80px;position:relative;z-index:2;font-weight:600}.c-siteAccordionMenu.c-sitePrimaryMenu_subNav{position:fixed;top:0;bottom:0}.c-siteAccordionMenu_content{width:100%;max-height:100%;overflow:auto}.c-siteAccordionMenu_content::after{content:"";padding-bottom:2rem;display:block}.c-siteAccordionMenu_section .c-siteAccordionMenu_item{opacity:0;visibility:hidden;max-height:0;line-height:20px;margin:0;transition:opacity .3s ease,max-height .3s .3s ease,margin .3s .3s ease,visibility 0s .3s}.c-siteAccordionMenu_section.is-expanded{border-bottom:1px solid #383a42}.c-siteAccordionMenu_section.is-expanded .c-siteAccordionMenu_sectionToggle>svg{transform:rotateX(180deg)}.c-siteAccordionMenu_section.is-expanded .c-siteAccordionMenu_item{visibility:visible;max-height:80px;margin:2rem 0;opacity:1;transition:opacity .3s .3s ease,max-height .3s ease,margin .3s ease}.c-siteAccordionMenu_item{color:#fff;font-size:13px;padding:0 calc(2rem/2)}.c-siteAccordionMenu_item 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.VueCarousel-inner--center { justify-content: center; } .VueCarousel-slide { flex-basis: inherit; flex-grow: 0; flex-shrink: 0; user-select: none; backface-visibility: hidden; -webkit-touch-callout: none; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: none; } .VueCarousel-slide-adjustableHeight { display: table; flex-basis: auto; width: 100%; } .c-cmsImage{display:block;width:100%;background:rgba(0,0,0,.05)}.c-cmsImage img{display:block;width:100%;height:auto}.c-cmsImage img[src=""]{visibility:hidden} .c-dynamicListing_listing h3{margin:0}@media(min-width: 1024px){.c-dynamicListing_listing h3{margin:0 0 1.5rem}} .c-listingLatest{position:relative}.c-listingLatest_heading{margin:.5rem 0 0 0}.c-listingLatest_item{padding:1rem 0;border-bottom:1px solid #e1e0e3}.c-listingLatest_item:nth-child(9){border-bottom:none}.c-listingLatest_itemLink{display:block;font-size:1rem;line-height:1.375rem;color:#080a12;font-weight:600}.c-listingLatest_itemLink:hover{color:#0058d5}.c-listingLatest_pubDate{font-size:.813rem;color:#505259}.c-listingLatest .c-listingLatest_showAll{margin-bottom:1.5rem;margin-right:0}.c-listingLatest .c-listingLatest_showAll svg{display:inline-block;width:15px;height:13px;vertical-align:middle;margin-left:10px}@media(min-width: 1024px){.c-listingLatest_heading{margin:1.5rem 0}.c-listingLatest_item{padding:1.5rem 0}.c-listingLatest_item:nth-child(1){padding-top:0}} .c-listingFiveStory_heading{grid-gap:1.25rem}.c-listingFiveStory_heading .c-sectionHeading{border:none;margin-bottom:.5rem}@media(min-width: 1024px){.c-listingFiveStory_heading .c-sectionHeading{margin-bottom:1.5rem}}.c-listingFiveStory_titleWrapper{grid-gap:0;margin-bottom:1.5rem}@media(min-width: 1024px){.c-listingFiveStory_titleWrapper{flex-direction:row;align-items:center;grid-gap:1.25rem;margin-bottom:0}}.c-listingFiveStory_seeAll{margin-left:auto;font-size:.813rem;font-weight:400;color:#080a12;grid-gap:.25rem}.c-listingFiveStory_seeAll-topic{display:none}@media(min-width: 1024px){.c-listingFiveStory_seeAll-topic{display:inline}}.c-listingFiveStory_seeAll svg{width:1rem;aspect-ratio:1}.c-listingFiveStory_seeAll:hover{color:#0058d5}.c-listingFiveStory_seeAll:hover svg{fill:#0058d5}.c-listingFiveStory_container{margin-bottom:1.5rem}@media(min-width: 768px){.c-listingFiveStory_container{flex-direction:row;gap:0 1.5rem;margin-bottom:2rem}}.c-listingFiveStory_first-item-container,.c-listingFiveStory_additional-items-container{width:100%}@media(min-width: 768px){.c-listingFiveStory_first-item-container,.c-listingFiveStory_additional-items-container{width:50%}}.c-listingFiveStory_additional-items-container{display:grid;gap:1rem;grid-template-columns:1fr 1fr}@media(min-width: 768px){.c-listingFiveStory_additional-items-container{gap:1.5rem}}.c-listingFiveStory_image{display:block;width:100%}.c-listingFiveStory_item{position:relative;color:#080a12;flex-direction:column}.c-listingFiveStory_item span{color:inherit;font-size:1rem;line-height:1.375rem;margin-bottom:0}.c-listingFiveStory_item--first span{margin-bottom:.5rem}@media(min-width: 768px){.c-listingFiveStory_item--first span{font-size:2.25rem;line-height:2.275rem}}.c-listingFiveStory_item:hover{color:#0058d5}.c-listingFiveStory_item:hover img{opacity:.8} .c-siteFooter{z-index:1;position:relative;background:#20222a;overflow:hidden}.c-siteFooter .c-siteFooter_background{width:0}.c-siteFooter .c-siteFooter_background img[src=""]{opacity:0}.c-siteFooter .c-siteFooter_background img{transition:opacity 1s ease;opacity:1;object-fit:cover;position:absolute;width:100%;height:100%;left:0;top:0}@media(min-width: 1024px){.c-siteFooter{padding:0 3rem 3rem 3rem}}.c-siteFooter_container{position:relative}.c-siteFooter_logoLink{display:block}.c-siteFooter_logo{left:50%;margin-left:-50vw;right:50%;margin-right:-50vw;max-width:100vw;position:relative;width:100vw;fill:#fff;aspect-ratio:814/150}@media(min-width: 1024px){.c-siteFooter_logo{margin-bottom:2rem}}.c-siteFooter_site-name{visibility:hidden;height:0}.c-siteFooter_slogan{display:block;margin-top:1.5rem;margin-bottom:1rem;font-size:2.25rem;line-height:2.75rem;color:#fff;font-weight:600}.c-siteFooter_logo-connect-grid{--grid-cols: 2;grid-row-gap:1rem}@media(min-width: 768px){.c-siteFooter_logo-connect-grid{--grid-cols: 6}}@media(min-width: 1024px){.c-siteFooter_logo-connect-grid{--grid-cols: 6;grid-row-gap:2rem}}.c-siteFooter_connect-column{display:block}.c-siteFooter_connect-grid{--grid-cols: 2;margin:auto}@media(min-width: 768px){.c-siteFooter_connect-grid{--grid-cols: 6}}@media(min-width: 1024px){.c-siteFooter_connect-grid{--grid-cols: 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Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:b,gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-14 16:36:09",timezone:"UTC",updated:c,published:c},description:"Business leaders explain how they're using emerging technology to boost performance and productivity.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"0686eb60-e83b-45b9-b6a5-2ae8e518bd0b",image:{id:"551985a4-d1cc-46cd-8232-25ac856b1dc2",filename:"3-ways-ai-can-unlock-new-and-better-changes-for-your-business.jpg",dateCreated:{created:c,date:"2025-02-14 16:34:52.000000",timezone:"UTC",updated:c,published:c},alt:"3 ways AI can unlock new (and better) changes for your business",credits:"ZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F14\u002F551985a4-d1cc-46cd-8232-25ac856b1dc2\u002F3-ways-ai-can-unlock-new-and-better-changes-for-your-business.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:4080,height:2295,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"3-ways-ai-can-unlock-new-and-better-changes-for-your-business",startYear:c,summary:b,title:"3 ways AI can unlock new (and better) changes for your business",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0765e4d4-53d3-4b04-878c-c0532f646fc4",username:"Sabrina Ortiz",profileUrl:c,email:c,firstName:"Sabrina",lastName:"Ortiz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11",filename:"screenshot-2024-03-27-at-4-28-37pm.png",dateCreated:{created:c,date:"2024-03-27 23:36:25.000000",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F03\u002F27\u002F74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11\u002Fscreenshot-2024-03-27-at-4-28-37pm.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Sabrina Ortiz is an editor for ZDNET based in New York City. She covers technology news for ZDNET, specializing in generative AI. Sabrina graduated with a B.A. in Media and Journalism and Political Science from the University of North Carolina at Chapel Hill.",profile:c,title:"Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:b,gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 20:00:11",timezone:"UTC",updated:c,published:c},description:"When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"63577f65-bad1-4c46-9eef-9ba9122d8021",image:{id:"745245bd-0cf9-49d0-aac9-a337909d42b8",filename:"gettyimages-2159215901.jpg",dateCreated:{created:c,date:"2025-02-13 18:42:35.000000",timezone:"UTC",updated:c,published:c},alt:"gettyimages-2159215901",credits:"Getty Images\u002FNurPhoto\u002FContributor",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F13\u002F745245bd-0cf9-49d0-aac9-a337909d42b8\u002Fgettyimages-2159215901.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1024,height:683,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"if-amazon-doesnt-sell-the-product-you-may-soon-be-taken-to-another-site",startYear:c,summary:b,title:"If Amazon doesn't sell the product, you may soon be taken to another site",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"9a23272b-10d6-11e4-9732-00505685119a",username:"David Gewirtz",profileUrl:c,email:c,firstName:"David",lastName:"Gewirtz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"de4475ef-be59-4858-beb8-6f7696c85945",filename:"david-gewirtz.jpg",dateCreated:{created:c,date:"2022-08-05 15:19:52.000000",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fde4475ef-be59-4858-beb8-6f7696c85945\u002Fdavid-gewirtz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"In addition to hosting the ZDNET Government and ZDNet DIY-IT blogs, David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.\r\n\r\nDavid is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:b,gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 19:36:22",timezone:"UTC",updated:c,published:c},description:"SAP's new AI-driven data platform integrates SAP and non-SAP data, breaks silos, and enables next-gen automation with Joule AI agents. Is your business ready?",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"36146f49-5721-4663-bbf6-606cdf2f634a",image:{id:"8d422533-a6d8-4446-9d92-f15dee3237b5",filename:"siloscolorfulgettyimages-502329354.jpg",dateCreated:{created:c,date:"2025-02-13 19:34:25.000000",timezone:"UTC",updated:c,published:c},alt:"siloscolorfulgettyimages-502329354",credits:"baturaybatur\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F13\u002F8d422533-a6d8-4446-9d92-f15dee3237b5\u002Fsiloscolorfulgettyimages-502329354.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^Companies^SAP",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-end-of-data-silos-how-sap-is-redefining-enterprise-ai-with-joule-and-databricks",startYear:c,summary:b,title:"The end of data silos? How SAP is redefining enterprise AI with Joule and Databricks",topic:{id:"1139ab30-ec91-11e3-95d2-02911863765e",slug:"sap",name:"SAP",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1139ab30-ec91-11e3-95d2-02911863765e",slug:"sap",name:"SAP",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:c,description:c,filters:c,paging:c,slug:b,title:"Latest",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"e2bcee86-77ab-477c-88e0-56744c91b155",meta:{componentName:"e2bcee86-77ab-477c-88e0-56744c91b155",componentDisplayName:"Enterprise Software",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002Fe2bcee86-77ab-477c-88e0-56744c91b155\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=e2bcee86-77ab-477c-88e0-56744c91b155"}},items:[{author:{id:"294e47d5-10d6-11e4-9732-00505685119a",username:"Ed Bott",profileUrl:c,email:c,firstName:"Ed",lastName:"Bott",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e98b0a76-a96a-4fbb-be02-00807405874e",filename:"ed-bott.jpg",dateCreated:{created:c,date:"2022-08-05 15:06:03",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe98b0a76-a96a-4fbb-be02-00807405874e\u002Fed-bott.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Ed Bott is an award-winning technology writer with more than three decades' experience writing for mainstream media outlets and online publications. He has served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books, including Windows 10 Inside Out (now in its 4th edition) and Windows 11 Inside Out (2023).",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"672a760d-c161-4fb9-8abc-ec03c3b28b5c\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"JuSun\u002FGetty Images\" data-image-alt-text=\"encryption concept\" data-image-filename=\"gettyimages-1471976069.jpg\" data-image-date-created=\"2024\u002F09\u002F19\" data-image-width=\"2309\" data-image-height=\"1299\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwindows-11-faq-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003EWindows 11\u003C\u002Fa\u003E, like its predecessor, includes easy options to encrypt your system drive. With BitLocker \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbitlocker-guide-how-to-use-this-windows-encryption-tool-to-protect-your-data\u002F\" target=\"_blank\"\u003Edevice encryption\u003C\u002Fa\u003E turned on for your PC's system drive, your personal data is safe if your laptop is lost or stolen. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11\u002F\" target=\"_blank\"\u003EHow to upgrade your 'incompatible' Windows 10 PC to Windows 11\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf Windows determines that boot integrity has been compromised, it will demand a recovery key (a 48-digit number, divided into eight groups of six numbers each) before it unlocks the information.\u003C\u002Fp\u003E\u003Ch2\u003EWhen will you see the BitLocker recovery prompt?\u003C\u002Fh2\u003E\u003Cp\u003EAs millions of people discovered during the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-caused-the-great-crowdstrike-windows-meltdown-of-2024-history-has-the-answer\u002F\" target=\"_blank\"\u003ECrowdStrike meltdown\u003C\u002Fa\u003E, Windows can demand that recovery key when you least expect it. Under normal circumstances, you unlock your drive automatically when you sign in to Windows using an account that's authorized for that device. Using your password or your biometrics proves to Windows that you are who you say you are.\u003C\u002Fp\u003E\u003Cp\u003EHowever, if you try to access the system in any other way, such as by booting from a Windows recovery drive or a Linux-based USB boot drive, you'll be prompted for a recovery key to access the current drive. You might also see a prompt for a recovery key if a firmware update has changed the system in a way that the TPM doesn't recognize. In cases like these, Windows has no way to confirm that you're authorized to access this data. As a result, you will see this screen:\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"00b77661-d8b0-4843-b1f6-a3f7484bc262\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EIf you see this screen, something went wrong at startup and you need to prove your identity to recover your data.\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot from Microsoft Support\" data-image-alt-text=\"bitlocker-recovery-preboot\" data-image-filename=\"bitlocker-recovery-preboot.jpg\" data-image-date-created=\"2024\u002F08\u002F09\" data-image-width=\"1920\" data-image-height=\"1200\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf you have that key handy, this is a minor annoyance. If you can't find that key, it's a disaster. Without it, your files are completely inaccessible. The moral of the story? You want to ensure you always have ready access to the recovery key when you need it.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EHow to find your saved BitLocker recovery key online\u003C\u002Fh2\u003E\u003Cp\u003EWhen you sign in to Windows on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-windows-laptop\u002F\" target=\"_blank\"\u003Ea new PC\u003C\u002Fa\u003E using a Microsoft account, Windows uses the built-in device encryption option and automatically saves the recovery key to your Microsoft account. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-your-old-pc-handle-the-windows-11-upgrade-how-to-find-out-before-you-try\u002F\"\u003ECan your old PC handle the Windows 11 upgrade? How to find out - before you try\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo access that key from any device, go to \u003Ca href=\"http:\u002F\u002Fmicrosoft.com\u002Frecoverykey\" target=\"_blank\"\u003Ehttps:\u002F\u002Fmicrosoft.com\u002Frecoverykey\u003C\u002Fa\u003E and sign in with the same Microsoft account (personal or business) that you used when you set up the PC for the first time. \u003C\u002Fp\u003E\u003Cp\u003EIf you prefer a command line, open PowerShell and use this command to view details about encryption on the system drive, including the recovery key:\u003C\u002Fp\u003E\u003Cp\u003E(Get-BitLockerVolume -MountPoint C).KeyProtector\u003C\u002Fp\u003E\u003Cp\u003EIf you signed in for the first time with a local account, your system drive is not encrypted. On a PC running \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-from-windows-11-home-to-pro-without-overpaying\u002F\" target=\"_blank\"\u003EWindows Home edition\u003C\u002Fa\u003E, the only way to enable device encryption is to sign in with a Microsoft account. With Windows 11 Pro, you can turn on BitLocker encryption manually, on the system drive and external drives. See my \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbitlocker-guide-how-to-use-this-windows-encryption-tool-to-protect-your-data\u002F\" target=\"_blank\"\u003EBitLocker Guide\u003C\u002Fa\u003E for details.\u003C\u002Fp\u003E\u003Ch2\u003EHow to save a fresh copy of your BitLocker recovery key\u003C\u002Fh2\u003E\u003Cp\u003EIf you're running Windows 11 Pro, Windows prompts you to save the recovery key when you first turn on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-windows-bitlocker-recovery-bug-is-fixed-according-to-microsoft\u002F\" target=\"_blank\"\u003EBitLocker encryption\u003C\u002Fa\u003E. Windows gives you three (or four) options for saving a recovery key. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyou-can-still-upgrade-old-pcs-to-windows-11-even-if-microsoft-says-no-readers-prove-it\u002F\"\u003EYou can still upgrade old PCs to Windows 11, even if Microsoft says no: Readers prove it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYou can save the key to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-restores-its-guide-that-helps-you-switch-from-a-microsoft-account-to-a-local-account\u002F\" target=\"_blank\"\u003Eyour Microsoft account\u003C\u002Fa\u003E (personal or business), save the key to a text file you save on a storage device of your choosing, or send that key to a printer and save the hard copy in a safe location. If you're the belt-and-suspenders type, you can do all three. \u003C\u002Fp\u003E\u003Cp\u003EAny time after that, you can save a fresh copy of the key by going to the Manage BitLocker Control Panel. Just type a few letters of the word \u003Cem\u003EBitLocker\u003C\u002Fem\u003E in the search box to find it. Click \"Back up your recovery key\" to open the dialog box shown here:\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"3b47bbff-e8cf-435b-b069-d542a810095f\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EBack up the recovery key to OneDrive for easy access, or save it as a file.\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by Ed Bott\u002FZDNET\" data-image-alt-text=\"bitlocker-back-up-recovery-key.jpg\" data-image-target-url=\"http:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2017\u002F05\u002F29\u002F3b47bbff-e8cf-435b-b069-d542a810095f\u002Fbitlocker-back-up-recovery-key.jpg\" data-image-filename=\"bitlocker-back-up-recovery-key.jpg\" data-image-date-created=\"2017\u002F05\u002F29\" data-image-width=\"972\" data-image-height=\"644\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe top option is the easiest: save the key to OneDrive and retrieve it any time by signing in with your Microsoft account at \u003Ca href=\"https:\u002F\u002Faka.ms\u002Fmyrecoverykey\" target=\"_blank\"\u003Ehttps:\u002F\u002Fmicrosoft.com\u002Frecoverykey\u003C\u002Fa\u003E. You can use the browser on your mobile phone if necessary. \u003C\u002Fp\u003E\u003Cp\u003EFor a personal Microsoft account, that shortcut goes directly to the page containing recovery keys. On a business account, click \"Manage devices\" and expand the menu for the device you're trying to unlock to see a \"View BitLocker keys\" button. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fwiping-a-windows-laptop-heres-the-safest-free-way-to-erase-your-personal-data\u002F\" target=\"_blank\"\u003EWiping a Windows laptop? Here's the safest free way to erase your personal data\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you prefer an alternative cloud storage service, save the recovery key as a file (to a drive other than the system drive) and then upload it to the cloud manually.\u003C\u002Fp\u003E\u003Cp\u003EAnd if you anticipate that you'll be traveling to a place where you can't count on ready access to your Microsoft account, save the recovery key as a file on your mobile phone, add it in a secure note in your password manager, or print it out on a slip of paper and tuck it into your wallet.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 17:44:00",timezone:"UTC",updated:c,published:c},description:"BitLocker encryption is a great way to stop a thief from accessing your business and personal secrets. But don't let the tool lock you out of your PC.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"116cf625-0fda-4fa5-8ef2-ccf52d9c9d63",image:{id:"672a760d-c161-4fb9-8abc-ec03c3b28b5c",filename:"gettyimages-1471976069.jpg",dateCreated:{created:c,date:"2024-09-19 23:21:25",timezone:"UTC",updated:c,published:c},alt:"encryption concept",credits:"JuSun\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F09\u002F19\u002F672a760d-c161-4fb9-8abc-ec03c3b28b5c\u002Fgettyimages-1471976069.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2309,height:1299,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"how-to",hubTopicPathString:"Tech^Security",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-to-find-your-bitlocker-recovery-key-and-save-a-secure-backup-copy-before-its-too-late",startYear:c,summary:b,title:"How to find your BitLocker recovery key - and save a secure backup copy before it's too late",topic:{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"294e47d5-10d6-11e4-9732-00505685119a",username:"Ed Bott",profileUrl:c,email:c,firstName:"Ed",lastName:"Bott",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e98b0a76-a96a-4fbb-be02-00807405874e",filename:"ed-bott.jpg",dateCreated:{created:c,date:"2022-08-05 15:06:03",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe98b0a76-a96a-4fbb-be02-00807405874e\u002Fed-bott.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Ed Bott is an award-winning technology writer with more than three decades' experience writing for mainstream media outlets and online publications. He has served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books, including Windows 10 Inside Out (now in its 4th edition) and Windows 11 Inside Out (2023).",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ef6824f5-c328-403d-8eb9-6e4e47a6b292\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Kerry Wan\u002FZDNET\" data-image-alt-text=\"Microsoft Surface Laptop Keyboard\" data-image-filename=\"dsc00999.jpg\" data-image-date-created=\"2024\u002F06\u002F19\" data-image-width=\"4240\" data-image-height=\"2384\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThere's one immutable law of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-computer\u002F\" target=\"_blank\"\u003EPCs\u003C\u002Fa\u003E: sh*t happens. And when it does, there's usually a way to fix things, if you had the foresight to create one essential recovery tool first.\u003C\u002Fp\u003E\u003Cp\u003EBooting from a USB recovery drive allows you to perform basic troubleshooting repairs on any \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-windows-laptop\u002F\" target=\"_blank\"\u003EWindows system\u003C\u002Fa\u003E. And by adding Windows installation files to your bootable recovery drive, you can easily reinstall Windows and get back to work.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11-in-2025\u002F\" target=\"_blank\"\u003EHow to upgrade your 'incompatible' Windows 10 PC to Windows 11 in 2025)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYou can use Microsoft's Media Creation Tool to create a bootable USB flash drive with the latest Windows installation files. Go to the \u003Ca href=\"http:\u002F\u002Faka.ms\u002FDownloadWindows11\" target=\"_blank\"\u003EDownload Windows 11\u003C\u002Fa\u003E page, find the \"Create Windows 11 Installation Media\" section, click Download Now, and follow the prompts.\u003C\u002Fp\u003E\u003Cp\u003EYou can also use the free, \u003Ca href=\"https:\u002F\u002Frufus.ie\u002Fen\u002F\" target=\"_blank\"\u003Eopen-source Rufus utility\u003C\u002Fa\u003E to create a bootable installation drive for Windows 11, as long as you already have an ISO file.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-your-old-pc-handle-the-windows-11-upgrade-how-to-find-out-before-you-try\u002F\"\u003ECan your old PC handle the Windows 11 upgrade? How to find out - before you try\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, if you just want to use the tools built into Windows, I recommend a slightly different approach. Download the Windows 11 installer as a disk image file (in ISO format), use the built-in Windows Recovery Media Creator utility to create a bootable recovery drive, and copy the Windows installation files to that drive.\u003C\u002Fp\u003E\u003Cp\u003EThe entire process takes four steps.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E1. Download the most recent Windows 11 version\u003C\u002Fh2\u003E\u003Cp\u003ETechnically, this step is optional. You can create a recovery drive that does nothing but boot into the Windows Recovery Environment. However, that drive is much more useful when you add the Windows installation files.\u003C\u002Fp\u003E\u003Cp\u003EAn ISO file is a disk image. You can download the Windows 11 ISO file directly from Microsoft, free of charge. You don't have to provide any identification or sign-in. For Windows 11, go to \u003Ca href=\"https:\u002F\u002Faka.ms\u002Fdownloadwindows11\" target=\"_blank\"\u003Ehttps:\u002F\u002Faka.ms\u002Fdownloadwindows11\u003C\u002Fa\u003E; for Windows 10, go to \u003Ca href=\"https:\u002F\u002Faka.ms\u002Fdownloadwindows10\" target=\"_blank\"\u003Ehttps:\u002F\u002Faka.ms\u002Fdownloadwindows10\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyou-can-still-upgrade-old-pcs-to-windows-11-even-if-microsoft-says-no-readers-prove-it\u002F\"\u003EYou can still upgrade old PCs to Windows 11, even if Microsoft says no: Readers prove it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EScroll down to the section, \"Download Windows 11 Disk Image (ISO) for x64 devices\". If the PC for which you're creating a recovery drive uses an Intel or AMD processor, select a download type (there should be only one option) and click Download Now; for a PC based on an Arm processor, click the link that leads to Windows 11 ISOs for Arm64 devices. Choose your language and then follow the prompts to download the ISO file to your computer. (Don't download it to the removable drive!)\u003C\u002Fp\u003E\u003Cp\u003EAfter the download finishes, you can double-click the ISO file in WIndows 10 or Windows 11 to mount it as a virtual DVD drive in File Explorer.\u003C\u002Fp\u003E\u003Ch2\u003E2. Get a USB flash drive\u003C\u002Fh2\u003E\u003Cp\u003ECreating a basic recovery drive requires a USB drive that's at least 512MB. For a recovery drive that includes 64-bit Windows system files, you'll need a larger USB drive, at least 16GB in size; and if you're creating a drive using the system files included with your PC, you might need a 32GB drive. To transform that bare USB flash drive, you use the built-in Recovery Drive tool. \u003C\u002Fp\u003E\u003Cp\u003EA word of caution: creating a recovery drive formats the drive and erases all content on it, so be sure to make backup copies of any important files on that drive before you begin the process.\u003C\u002Fp\u003E\u003Ch2\u003E3. Create the bootable recovery drive\u003C\u002Fh2\u003E\u003Cp\u003EIn Windows 10 and Windows 11, the Recovery Drive tool has its own executable file, which you can open directly by using the following command:\u003C\u002Fp\u003E\u003Cp\u003E%windir%\\system32\\RecoveryDrive.exe\u003C\u002Fp\u003E\u003Cp\u003EAn easier way to locate that file is to type \u003Cstrong\u003Erecovery\u003C\u002Fstrong\u003E in the search box on the taskbar, and then click the Recovery Drive shortcut from the search results. That action opens a window like the one shown next:\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"e300bf93-85ce-439c-9720-1a4df085fbdf\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EWith this check box selected, you can create a recovery drive to reinstall the original factory-supplied Windows image.\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by Ed Bott\u002FZDNET\" data-image-alt-text=\"create-a-windows-10-recovery-drive.jpg\" data-image-target-url=\"http:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2016\u002F04\u002F13\u002F77bf24df-b475-4f32-8420-5708f8051903\u002Fcreate-a-windows-10-recovery-drive.jpg\" data-image-filename=\"windows11-recovery-drive.jpg\" data-image-date-created=\"2024\u002F07\u002F30\" data-image-width=\"649\" data-image-height=\"480\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf your PC included a partition with recovery files for the installed OEM version of Windows 11, you can create a recovery drive with those files for reinstalling Windows; be sure to select the \"Back up system files to the recovery drive\" option on the first page. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-recover-deleted-files-in-windows-10-or-11\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to recover deleted files in Windows 10 or 11\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis option is ideal if your PC is brand new and contains a current version of Windows; it's less useful for a two or three-year-old PC, where this option will result in your recovery drive containing an outdated version of Windows.\u003C\u002Fp\u003E\u003Cp\u003EFollow the prompts to finish creating the recovery drive.\u003C\u002Fp\u003E\u003Ch2\u003E4. Add Windows installation files to the drive\u003C\u002Fh2\u003E\u003Cp\u003EIf you chose to include your OEM recovery files in the previous step, you can stop here. You're all done.\u003C\u002Fp\u003E\u003Cp\u003EIf you don't have an OEM recovery partition, this is the point where you add Windows installation files to the recovery drive:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EDouble-click the ISO file you saved earlier to open a File Explorer window containing its contents. (This \"mounted\" ISO file acts like a virtual CD or DVD drive.)\u003C\u002Fli\u003E\u003Cli\u003EOpen a second File Explorer window and double-click the drive letter of the USB recovery drive to display its contents.\u003C\u002Fli\u003E\u003Cli\u003EPosition the two File Explorer windows side by side.\u003C\u002Fli\u003E\u003Cli\u003EClick to select any file in the mounted ISO drive window and press Ctrl+A to select every file in that window; then drag that selection and drop it in the recovery drive window.\u003C\u002Fli\u003E\u003Cli\u003EChoose the option to replace any files on the recovery drive with the files you're copying.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWhen the file copying is complete, remove the USB flash drive, label it, and store it in a safe place where you can get to it quickly when required. You can use it on any PC to start the Windows Recovery Environment or to reinstall Windows.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-windows-10-pc-cant-be-upgraded-you-have-5-options-before-support-ends-in-2025\u002F\"\u003EYour Windows 10 PC can't be upgraded? You have 5 options before support ends in 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, that recovery drive installs a generic, retail edition of Windows without special drivers or custom software that the PC maker might have included with your original installation. To restore that version, you'll need to download a recovery image from the OEM. For instructions, see this article: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-get-a-free-windows-recovery-image-for-your-oem-pc\u002F\" target=\"_blank\"\u003E\"How to get a free Windows (or Linux) recovery image for your Dell, HP, Lenovo, or Microsoft Surface PC.\"\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt this point, you can add your custom files to the recovery drive, such as installation files or product keys for third-party software you typically include with a new Windows installation. This is also a good place to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwheres-your-bitlocker-recovery-key-how-to-save-a-copy-before-the-next-windows-meltdown\u002F\" target=\"_blank\"\u003Esave a copy of the BitLocker recovery key\u003C\u002Fa\u003E for your system drive.\u003C\u002Fp\u003E\u003Cp\u003EIt's a good idea to repeat this process once a year after Microsoft releases its annual feature update in the second half of the year.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"bc4074e0-359d-459b-b3db-941877b80949\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fbc4074e0-359d-459b-b3db-941877b80949\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 14:11:00",timezone:"UTC",updated:c,published:c},description:"If your PC is operating perfectly right now, great! But getting ahead of any future PC fiascos with a recovery drive may save you from a major tech-induced headache later.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"2a26a624-171c-4670-8f21-3f77ac54d7b0",image:{id:"ef6824f5-c328-403d-8eb9-6e4e47a6b292",filename:"dsc00999.jpg",dateCreated:{created:c,date:"2024-06-19 18:45:08",timezone:"UTC",updated:c,published:c},alt:"Microsoft Surface Laptop Keyboard",credits:"Kerry Wan\u002FZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F06\u002F19\u002Fef6824f5-c328-403d-8eb9-6e4e47a6b292\u002Fdsc00999.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:4240,height:2384,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"how-to",hubTopicPathString:"Tech^Services & Software^Operating Systems^Windows",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-to-create-a-windows-recovery-drive-in-4-easy-steps-before-its-too-late",startYear:c,summary:b,title:"How to create a Windows recovery drive in 4 easy steps - before it's too late",topic:{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"376c0500-7882-4375-b9bf-a34985b9eace\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"AI fakes open-source program security patches and feature requests\" data-image-filename=\"ai-fakes-open-source-program-security-patches-and-feature-requests.jpg\" data-image-date-created=\"2025\u002F02\u002F11\" data-image-width=\"3360\" data-image-height=\"1890\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EYou'd think \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) is a boon for developers. After all, a recent Google survey found that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdraft-theres-good-news-and-bad-news-with-ai-assisted-software-development\u002F\"\u003E75% of programmers rely on AI\u003C\u002Fa\u003E. On the other hand, almost 40% report having \"little or no trust\" in AI. Open-source project maintainers -- the people who manage software -- can understand that fact.\u003C\u002Fp\u003E\u003Ch2\u003EMany AI LLMs cannot deliver usable code\u003C\u002Fh2\u003E\u003Cp\u003EFirst, many AI large language models (LLMs) \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use-including-deepseek-r1\" target=\"_blank\"\u003Ecannot deliver usable code for even simple projects.\u003C\u002Fa\u003E Far more troubling, however, is that open-source maintainers are finding that hackers are weaponizing AI to undermine open-source projects' foundations.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdumping-open-source-for-proprietary-rarely-pays-off-better-to-stick-a-fork-in-it\u002F\" target=\"_blank\"\u003EDumping open source for proprietary rarely pays off: Better to stick a fork in it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs Greg Kroah-Hartman, the Linux stable kernel maintainer, observed in early 2024, Common Vulnerabilities and Exposures (CVE), the master list of security holes, are \"abused by security developers looking to \u003Ca href=\"https:\u002F\u002Fopensourcewatch.beehiiv.com\u002Fp\u002Flinux-gets-cve-security-business\" target=\"_blank\"\u003Epad their resumes\u003C\u002Fa\u003E.\" They submit many \"stupid things.\" With AI scanning tools, numerous CVEs are being granted for bugs that don't exist. These security holes are rated by their level of dangerousness using the \u003Ca href=\"https:\u002F\u002Fwww.first.org\u002Fcvss\u002F\" target=\"_blank\"\u003ECommon Vulnerability Scoring System (CVSS).\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EWorse still, as Dan Lorenic, CEO of security company Chainguard, observed, the National Vulnerability Database (NVD), which oversees CVEs, has been underfinanced and overwhelmed, so we can \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fdanlorenc_nvd-nist-fedramp-activity-7172709591091245057-x0Ip\u002F\" target=\"_blank\"\u003E\"expect a massive backlog of entries and false negatives.\"\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EWasting valuable time on fake security issues\u003C\u002Fh2\u003E\u003Cp\u003EWith government \u003Ca href=\"https:\u002F\u002Fww2.aip.org\u002Ffyi\u002Fscience-agencies-brace-for-mass-layoffs\" target=\"_blank\"\u003Eemployee cuts expected to the NVD's parent organization\u003C\u002Fa\u003E, this flood of bogus AI-generated security reports making it into the CVE lists will only increase. This, in turn, means programmers, maintainers, and users will all need to waste valuable time on fake security issues.\u003C\u002Fp\u003E\u003Cp\u003ESome open-source projects, such as Curl, have given up on CVEs entirely. As Daniel Steinberg, leader of Curl, said, \"\u003Ca href=\"https:\u002F\u002Fdaniel.haxx.se\u002Fblog\u002F2025\u002F01\u002F23\u002Fcvss-is-dead-to-us\u002F\" target=\"_blank\"\u003ECVSS is dead to us.\u003C\u002Fa\u003E\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-mark-zuckerberg-wants-to-redefine-open-source-so-badly\u002F\"\u003EWhy Mark Zuckerberg wants to redefine open source so badly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHe's far from the only one to see this problem.\u003C\u002Fp\u003E\u003Cp\u003ESeth Larson, Python Software Foundation security developer-in-residence, wrote: \"Recently, I've noticed an uptick in extremely low-quality, spammy, and LLM-hallucinated security reports to open-source projects. The issue is that in the age of LLMs, these reports appear at first glance to be potentially legitimate and thus require time to refute.\" Larson believes these slop reports \"\u003Ca href=\"https:\u002F\u002Fsethmlarson.dev\u002Fslop-security-reports\" target=\"_blank\"\u003Eshould be treated as if they are malicious.\u003C\u002Fa\u003E\"\u003C\u002Fp\u003E\u003Ch2\u003EPatches introducing new vulnerabilities or backdoors\u003C\u002Fh2\u003E\u003Cp\u003EWhy? Because these patches, while appearing legitimate at first glance, often \u003Ca href=\"https:\u002F\u002Fnavendu.me\u002Fposts\u002Fai-generated-spam-prs\u002F\" target=\"_blank\"\u003Econtain code\u003C\u002Fa\u003E that is entirely wrong and nonfunctional. In the worst case, these patches will, \u003Ca href=\"https:\u002F\u002Fopenssf.org\u002Fblog\u002F2025\u002F01\u002F23\u002Fpredictions-for-open-source-security-in-2025-ai-state-actors-and-supply-chains\u002F\" target=\"_blank\"\u003Ethe Open Source Security Foundation (OpenSSF) predicts\u003C\u002Fa\u003E, introduce new vulnerabilities or backdoors.\u003C\u002Fp\u003E\u003Cp\u003EAlongside fake patches and security reports, AI is being employed to generate a deluge of feature requests across various open-source repositories. These requests, while sometimes seeming innovative or helpful, are often impractical, unnecessary, or simply impossible to implement. The sheer volume of these AI-generated requests overwhelms maintainers, making it hard to distinguish genuine user needs from artificial noise.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EWe have an official open-source AI definition now, but the fight is far from over\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJeff Potliuk, a maintainer for Apache Airflow, an open-source workflow management platform, reported that the Outlier AI company had encouraged its members to post issues to the project \"\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7289278690213990400\u002F\" target=\"_blank\"\u003Ethat make no sense\u003C\u002Fa\u003E and are either copies of other issues or completely useless and make no sense. This takes valuable time of maintainers who have to evaluate and close the issues. My investigation tracked to you as the source of problems -- where your instructional videos are tricking people into creating those issues to -- apparently train your AI.\"\u003C\u002Fp\u003E\u003Cp\u003EThese AI-driven issues have also been reported in Curl and React. To quote Potliuk: \"This is wrong on so many levels. Please STOP. You are giving the community a disservice.\"\u003C\u002Fp\u003E\u003Ch2\u003EFake contributions\u003C\u002Fh2\u003E\u003Cp\u003EThe mechanics of deception behind these fake contributions are becoming increasingly sophisticated. AI models can now produce code snippets that, while nonfunctional, appear syntactically correct and contextually relevant. In addition, AI generates detailed explanations that mimic the language and style of a genuine contributor. Adding insult to injury, according to OpenSSF, \u003Ca href=\"https:\u002F\u002Fopenssf.org\u002Fblog\u002F2025\u002F01\u002F23\u002Fpredictions-for-open-source-security-in-2025-ai-state-actors-and-supply-chains\u002F\" target=\"_blank\"\u003Esome attackers use AI to create fake online identities\u003C\u002Fa\u003E, complete with GitHub histories containing thousands of minor but seemingly legitimate contributions.\u003C\u002Fp\u003E\u003Cp\u003EThe consequences of this AI-driven open-source code spam campaign are far-reaching. Besides maintainers wasting time sifting through and debunking fake contributions, this influx of AI-generated spam undermines the trust that forms the bedrock of open-source collaboration.\u003C\u002Fp\u003E\u003Ch2\u003EStricter guidelines and verification processes\u003C\u002Fh2\u003E\u003Cp\u003EThe open-source community is not standing idly by in the face of this threat. Projects are implementing stricter contribution guidelines and verification processes to weed out AI-generated content. In addition, maintainers share experiences and best practices for identifying and dealing with AI-generated code spam.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams\u002F\"\u003ERed Hat's take on open-source AI: Pragmatism over utopian dreams\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs the battle against AI-generated deception in open-source projects continues, the community faces a critical challenge: preserving the collaborative spirit of open-source development while defending against increasingly sophisticated and automated attempts at manipulation.\u003C\u002Fp\u003E\u003Cp\u003EAs open-source programmer Navendu Pottekkat wrote: \"\u003Ca href=\"https:\u002F\u002Fnavendu.me\u002Fposts\u002Fai-generated-spam-prs\u002F\" target=\"_blank\"\u003EPlease don't turn this into a 'let's spam open-source projects' fest.\u003C\u002Fa\u003E\" Please, please don't. If you value open source, don't play AI games with it.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"cd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fcd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-11 18:30:43",timezone:"UTC",updated:c,published:c},description:"Patch spam contains code that is downright wrong and nonfunctional. Even worse: It can introduce new vulnerabilities or backdoors. What's a developer to do?",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"2c5dc85a-e3f3-4ba1-9e4c-d54c823bf07a",image:{id:"376c0500-7882-4375-b9bf-a34985b9eace",filename:"ai-fakes-open-source-program-security-patches-and-feature-requests.jpg",dateCreated:{created:c,date:"2025-02-11 13:03:49",timezone:"UTC",updated:c,published:c},alt:"AI fakes open-source program security patches and feature requests",credits:"ZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F11\u002F376c0500-7882-4375-b9bf-a34985b9eace\u002Fai-fakes-open-source-program-security-patches-and-feature-requests.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3360,height:1890,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-fake-security-reports-are-swamping-open-source-projects-thanks-to-ai",startYear:c,summary:b,title:"How fake security reports are swamping open-source projects, thanks to AI",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0765e4d4-53d3-4b04-878c-c0532f646fc4",username:"Sabrina Ortiz",profileUrl:c,email:c,firstName:"Sabrina",lastName:"Ortiz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11",filename:"screenshot-2024-03-27-at-4-28-37pm.png",dateCreated:{created:c,date:"2024-03-27 23:36:25",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F03\u002F27\u002F74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11\u002Fscreenshot-2024-03-27-at-4-28-37pm.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Sabrina Ortiz is an editor for ZDNET based in New York City. She covers technology news for ZDNET, specializing in generative AI. Sabrina graduated with a B.A. in Media and Journalism and Political Science from the University of North Carolina at Chapel Hill.",profile:c,title:"Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"61f6c2bd-467c-4160-b2b1-b6addc8d2660\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Sabrina Ortiz\u002FZDNET\" data-image-alt-text=\"Microsoft Copilot\" data-image-filename=\"img-9732.jpg\" data-image-date-created=\"2024\u002F03\u002F07\" data-image-width=\"3545\" data-image-height=\"1994\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEvery year, the spring season brings a series of launch events from the major tech companies, including Microsoft. The software giant just revealed the dates of its annual developer conference, Microsoft Build. Here's everything you need to know. \u003C\u002Fp\u003E\u003Ch2\u003EWhen is Microsoft Build?\u003C\u002Fh2\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fregister.build.microsoft.com\u002F\" target=\"_blank\"\u003EMicrosoft Build\u003C\u002Fa\u003E will take place from May 19 to 22 in Seattle. Although a schedule is yet to be published, the event typically includes a two-hour keynote on the first day, during which the company makes its major announcements, including software and hardware reveals. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"twitter_tweet\" data-size=\"medium\" data-float=\"none\" data-oembed=\"{"author_name":"Microsoft Events","author_url":"https:\\\u002F\\\u002Ftwitter.com\\\u002Fevents_msft","cache_age":"3153600000","height":null,"html":"\u003Cblockquote class=\\"twitter-tweet\\"\u003E\u003Cp lang=\\"en\\" dir=\\"ltr\\"\u003EWe\\u2019re building a new path forward. Come join us at \u003Ca href=\\"https:\\\u002F\\\u002Ftwitter.com\\\u002Fhashtag\\\u002FMSBuild?src=hash&amp;ref_src=twsrc^tfw\\"\u003E#MSBuild\u003C\\\u002Fa\u003E, May 19 \\u2013 22, 2025. \u003Ca href=\\"https:\\\u002F\\\u002Ft.co\\\u002FMflbdY5UAh\\"\u003Ehttps:\\\u002F\\\u002Ft.co\\\u002FMflbdY5UAh\u003C\\\u002Fa\u003E \u003Ca href=\\"https:\\\u002F\\\u002Ft.co\\\u002FYbRLwmepK1\\"\u003Epic.twitter.com\\\u002FYbRLwmepK1\u003C\\\u002Fa\u003E\u003C\\\u002Fp\u003E&mdash; Microsoft Events (@events_msft) \u003Ca href=\\"https:\\\u002F\\\u002Ftwitter.com\\\u002Fevents_msft\\\u002Fstatus\\\u002F1886829573108588902?ref_src=twsrc^tfw\\"\u003EFebruary 4, 2025\u003C\\\u002Fa\u003E\u003C\\\u002Fblockquote\u003E\\n\\n","provider_name":"Twitter","provider_url":"https:\\\u002F\\\u002Ftwitter.com","type":"rich","url":"https:\\\u002F\\\u002Ftwitter.com\\\u002Fevents_msft\\\u002Fstatus\\\u002F1886829573108588902","version":"1.0","width":550}\" data-url=\"https:\u002F\u002Ftwitter.com\u002Fevents_msft\u002Fstatus\u002F1886829573108588902\" data-conversation=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf you have been keeping up with the latest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\"\u003Egenerative AI\u003C\u002Fa\u003E offerings, you won't want to miss the event. To make sure you don't, you can sign up for notifications on the \u003Ca href=\"https:\u002F\u002Fbuild.microsoft.com\u002Fen-US\u002Fhome\" target=\"_blank\"\u003EMicrosoft Build web page.\u003C\u002Fa\u003E \u003C\u002Fp\u003E\u003Ch2\u003EHow can you watch?\u003C\u002Fh2\u003E\u003Cp\u003EBecause the event is still months away, Microsoft has not shared details about attending or viewing the conference. However, even though Microsoft Build takes place in Seattle, the company typically includes options for the public to livestream the keynotes and breakout sessions on the company's website. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf you already know that date won't work for you, don't worry: ZDNET will be covering the announcements and developments in real time on the site. \u003C\u002Fp\u003E\u003Ch2\u003EWhy tune in?\u003C\u002Fh2\u003E\u003Cp\u003EAlthough Microsoft does not have all of the attention OpenAI has in the AI space, it's been a major player, offering competitive consumer, developer, and enterprise AI solutions, such as its \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-copilot-formerly-bing-chat-heres-everything-you-need-to-know\u002F\"\u003ECopilot\u003C\u002Fa\u003E chatbot. \u003C\u002Fp\u003E\u003Cp\u003EAs a result, we expect Microsoft will unveil the latest of its AI offerings, which will likely span its Office 365 applications, AI chatbot, Copilot+ PCs, and developer offerings such as GitHub, Fabric, Azure AI, and Azure DevOps. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-laptop\u002F\"\u003EThe best laptops of 2025: Expert tested and reviewed\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMost likely, there'll be hardware launches as well. Last year, the day before Microsoft Build, Microsoft unveiled its first consumer \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-an-ai-pc-and-should-you-buy-one\u002F\"\u003EAI PCs\u003C\u002Fa\u003E -- the \u003Ca href=\"https:\u002F\u002Fcc.zdnet.com\u002Fv1\u002Fotc\u002F00hQi47eqnEWQ6T9d4QLBUc?element=BODY&element_label=Surface+Laptop&module=LINK&object_type=commerce-link&object_uuid=91dce667-5f9b-4ba9-aa4f-cf805b6f1348&position=1&template=article&track_code=__COM_CLICK_ID__&url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fstore%2Fconfigure%2Fsurface-laptop-7th-edition%2F8tq2hq5xxkj9&view_instance_uuid=3411c5a1-7f11-4ca9-91a7-fdc8246c99cc\" target=\"_blank\"\u003ESurface Laptop\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fcc.zdnet.com\u002Fv1\u002Fotc\u002F00hQi47eqnEWQ6T9d4QLBUc?element=BODY&element_label=Surface+Pro&module=LINK&object_type=commerce-link&object_uuid=7171bd7c-29a3-4cf1-a770-ba3cacd2aaea&position=1&template=article&track_code=__COM_CLICK_ID__&url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fstore%2Fconfigure%2Fsurface-pro-11th-edition%2F8n9t09p96cmj&view_instance_uuid=3411c5a1-7f11-4ca9-91a7-fdc8246c99cc\" target=\"_blank\"\u003ESurface Pro\u003C\u002Fa\u003E. It also unveiled new PCs from its partners, including Acer, Asus, Dell, HP, Lenovo, and Samsung. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-06 20:45:37",timezone:"UTC",updated:c,published:c},description:"Want to keep up with the latest AI developments? This event is essential viewing.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"e0df0ec5-28bd-4419-90fa-078cf561be2e",image:{id:"61f6c2bd-467c-4160-b2b1-b6addc8d2660",filename:"img-9732.jpg",dateCreated:{created:c,date:"2024-03-07 20:31:40",timezone:"UTC",updated:c,published:c},alt:"Microsoft Copilot",credits:"Sabrina Ortiz\u002FZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F03\u002F07\u002F61f6c2bd-467c-4160-b2b1-b6addc8d2660\u002Fimg-9732.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3545,height:1994,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"microsoft-build-kicks-off-may-19-heres-what-we-know-so-far",startYear:c,summary:b,title:"Microsoft Build kicks off May 19 - here's what we know so far",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"110769e8-ec91-11e3-95d2-02911863765e",slug:"pcs",name:"PCs",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"72b28178-0590-42f7-90b2-434ba8c79927\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Adrienne Bresnahan\u002FGetty Images\" data-image-alt-text=\"forktines-gettyimages-1198345812\" data-image-filename=\"forktines-gettyimages-1198345812.jpg\" data-image-date-created=\"2025\u002F02\u002F05\" data-image-width=\"2133\" data-image-height=\"1406\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELONDON -- Over the past decade, companies such as Redis, Elastic, MongoDB, and HashiCorp \u003Ca href=\"https:\u002F\u002Fwww.theregister.com\u002F2023\u002F10\u002F27\u002Fopen_source_vs_sort_of_open_source\u002F#link={\" target=\"_blank\"\u003Ehave abandoned their open-source license roots and switched to proprietary models\u003C\u002Fa\u003E. The companies cite competition from cloud providers and investor pressure, but the decision is all about making more money. However, there's a fly in this soup: The strategy doesn't work. \u003C\u002Fp\u003E\u003Cp\u003EAt the UK's \u003Ca href=\"https:\u002F\u002Fstateofopencon.com\u002F\" target=\"_blank\"\u003EState of Open conference\u003C\u002Fa\u003E, Dawn Foster, director of data science for the \u003Ca href=\"https:\u002F\u002Fchaoss.community\u002F\" target=\"_blank\"\u003ECHAOSS Project\u003C\u002Fa\u003E, unveiled compelling evidence that forks -- community-driven alternatives to proprietary codebases -- are thriving. At the same time, companies that abandoned open-source principles face stagnant growth and disillusioned users.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-mark-zuckerberg-wants-to-redefine-open-source-so-badly\u002F\" target=\"_blank\"\u003EWhy Mark Zuckerberg wants to redefine open source so badly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe business theory behind going proprietary sounds good. You dump your open-source licenses (for example, Apache 2.0 or AGPL) that got you your start and replace them with restrictive licenses, such as the Server Side Public License (SSPL) or Business Source License (BSL), to more easily monetize your code.\u003C\u002Fp\u003E\u003Cp\u003EHowever, the bad news for many companies is the financial payoff has never materialized. \u003Ca href=\"https:\u002F\u002Fredmonk.com\u002F\" target=\"_blank\"\u003ERedMonk\u003C\u002Fa\u003E, the developer analysis firm, published a study by senior analyst \u003Ca href=\"https:\u002F\u002Fredmonk.com\u002Frstephens\u002F2024\u002F08\u002F26\u002Fsoftware-licensing-changes-and-their-impact-on-financial-outcomes\u002F\" target=\"_blank\"\u003ERachel Stevens that found \"no clear link between license changes and increased company value\u003C\u002Fa\u003E.\" While revenue grew after the fact, growth rates mirrored pre-change trends. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAt the event in London, James Governor, RedMonk's co-founder, said: \"There is neither a share price rise for public companies nor revenue gains. There's no clear, 'Oh, we relicensed and got a hockey stick.' So, I think that if businesses are making these decisions, the expectation is that relicensing will be the special source that takes it to the next level. The numbers do not indicate that.\"\u003C\u002Fp\u003E\u003Cp\u003ESimultaneously, Foster noted at the event that when companies closed their code, communities fought back with successful forks. For example, \u003Ca href=\"https:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fopensearch-aws-rolls-out-its-open-source-elasticsearch-fork\u002F\" target=\"_blank\"\u003EOpenSearch, forked from Elasticsearch\u003C\u002Fa\u003E after Elastic's 2021 license shift, now boasts contributions from AWS, Logz.io, and Aiven, with 400-plus contributors. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fdevops.com\u002Fvalkey-is-rapidly-overtaking-redis\u002F\" target=\"_blank\"\u003EValkey, the Redis's fork\u003C\u002Fa\u003E, gained traction in just eight days, backed by Linux Foundation heavyweights like AWS, Google, and Alibaba. While the HashiCorp's \u003Ca href=\"https:\u002F\u002Fthenewstack.io\u002Flinux-foundation-joins-opentf-to-fork-for-terraform-into-opentofu\u002F\" target=\"_blank\"\u003ETerraform fork, OpenTofu\u003C\u002Fa\u003E, became a Linux Foundation project, attracting 120-plus contributors in months.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EWe have an official open-source AI definition now, but the fight is far from over\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFoster's CHAOSS research also revealed that forks under neutral foundations have three times more organizational diversity than their proprietary counterparts. OpenSearch, for example, saw contributions from 45 organizations in its first year -- a stark contrast to Elasticsearch's single-vendor dominance. \u003C\u002Fp\u003E\u003Cp\u003EIn other words, open-source forks are far more popular than their proprietary counterparts. Foster said users flock to forks to avoid vendor lock-in. Peter Zaitsev, the co-founder of open-source database company \u003Ca href=\"https:\u002F\u002Fwww.percona.com\u002F#link={\" target=\"_blank\"\u003EPercona\u003C\u002Fa\u003E, said 75% of Redis users considered Valkey after Redis's 2024 license change.\u003C\u002Fp\u003E\u003Cp\u003EIn addition, open-source forks iterate faster. Perhaps the biggest open-source fork success story is \u003Ca href=\"https:\u002F\u002Fgrafana.com\u002F\" target=\"_blank\"\u003EGrafana\u003C\u002Fa\u003E, a \u003Ca href=\"https:\u002F\u002Fwww.elastic.co\u002Fkibana\" target=\"_blank\"\u003EKibana\u003C\u002Fa\u003E fork, which \u003Ca href=\"https:\u002F\u002Fquesma.com\u002Fblog-detail\u002Felastic-vs-grafana\" target=\"_blank\"\u003Eevolved into a $6 billion company\u003C\u002Fa\u003E by adding metrics support, which Kibana's parent company, Elastic, had rejected. While Elastic would become a successful company in its own right, this early miscue cost the company billions. \u003C\u002Fp\u003E\u003Cp\u003EFoster also noted that open-source forks governed by organizations like the Linux Foundation tend to do well. For instance, \u003Ca href=\"https:\u002F\u002Fopentofu.org\u002F\" target=\"_blank\"\u003EOpenTofu\u003C\u002Fa\u003E's governance model ensures no single entity controls the program's roadmap, making it very popular with developers. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams\u002F\"\u003ERed Hat's take on open-source AI: Pragmatism over utopian dreams\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt the same time, forks don't need developers on board from day one to be successful. Foster said: \"If you had asked me a few years ago, I certainly believed this was true when the OpenSearch fork happened; I did not believe that a fork could be successful without forking the contributor community.\" She added: \"I'm happy to have been wrong.\"\u003C\u002Fp\u003E\u003Cp\u003EStephen Walli, from Microsoft's Azure office of the CTO, emphasized the importance of community in these forks: \"Projects are not products, despite the fact that a lot of us fall into that kind of mindset.\" Too many businesses that start as open-source-driven companies make that mistake. \u003C\u002Fp\u003E\u003Cp\u003ESo, Foster's data paints a clear picture: Forks thrive when communities unite against proprietary overreach. Companies that weaponize licenses risk alienating users and stifling innovation, while neutral, foundation-backed forks become the new standard. For investors, the lesson is stark: Betting against open source rarely pays off.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"cd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fcd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-05 18:10:19",timezone:"UTC",updated:c,published:c},description:"Meet the forkers: How open-source communities are outpacing their proprietary parents.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"eff9b282-5e83-4611-bb88-2cb24c880eac",image:{id:"72b28178-0590-42f7-90b2-434ba8c79927",filename:"forktines-gettyimages-1198345812.jpg",dateCreated:{created:c,date:"2025-02-05 17:22:34",timezone:"UTC",updated:c,published:c},alt:"forktines-gettyimages-1198345812",credits:"Adrienne Bresnahan\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F05\u002F72b28178-0590-42f7-90b2-434ba8c79927\u002Fforktines-gettyimages-1198345812.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2133,height:1406,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^Enterprise Software",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"dumping-open-source-for-proprietary-rarely-pays-off-better-to-stick-a-fork-in-it",startYear:c,summary:b,title:"Dumping open source for proprietary rarely pays off: Better to stick a fork in it",topic:{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"294e47d5-10d6-11e4-9732-00505685119a",username:"Ed Bott",profileUrl:c,email:c,firstName:"Ed",lastName:"Bott",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e98b0a76-a96a-4fbb-be02-00807405874e",filename:"ed-bott.jpg",dateCreated:{created:c,date:"2022-08-05 15:06:03",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe98b0a76-a96a-4fbb-be02-00807405874e\u002Fed-bott.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Ed Bott is an award-winning technology writer with more than three decades' experience writing for mainstream media outlets and online publications. He has served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books, including Windows 10 Inside Out (now in its 4th edition) and Windows 11 Inside Out (2023).",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"700e8955-7afb-489b-a35f-b1ca8227b01a\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"How to do a clean install of Windows 11: Which option is best for you?\" data-image-filename=\"how-to-do-a-clean-install-of-windows-11-which-option-is-best-for-you.jpg\" data-image-date-created=\"2025\u002F02\u002F04\" data-image-width=\"3600\" data-image-height=\"2025\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAmong Windows experts, a clean install is a time-honored ritual, a way to wipe out accumulated cruft and restore an old PC to new life.\u003C\u002Fp\u003E\u003Cp\u003EYou can find plenty of perfectly good reasons to do a clean install. You might be repurposing an old but still serviceable PC for use by someone else in your family or your organization. Perhaps you've decided to replace a conventional hard disk drive with a fast solid-state drive to extend the life of an older PC. Or maybe you just want a fresh start.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11-in-2025\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to upgrade your 'incompatible' Windows 10 PC to Windows 11 in 2025\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EA clean install is the ultimate troubleshooting technique, virtually guaranteed to eliminate performance or compatibility problems caused by third-party software, temporary files, configuration errors, and garden-variety malware. Done right, the result is a PC that starts from a known good state, with either the default Windows 10 configuration or a previously tested configuration that includes specific third-party software and drivers.\u003C\u002Fp\u003E\u003Cp\u003EBy my count, there are four ways to do a clean install (short of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-windows-laptop\u002F\" target=\"_blank\"\u003Ebuying a new PC\u003C\u002Fa\u003E). Here are the pros and cons of each method, along with some advice on when to employ each one.\u003C\u002Fp\u003E\u003Cp\u003E(A quick note up front: This article covers the full range of installations on hardware that was originally designed for Windows 10 or Windows 11. Unless otherwise specified, all instructions assume that you're installing or reinstalling Windows 11 version 24H2.)\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003E1. Use a recovery image from the OEM\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you purchased a PC with Windows preinstalled, you might have the option to revert to the original image that the manufacturer supplied.\u003C\u002Fp\u003E\u003Cp\u003EThe good news is that the saved image includes all the drivers, utilities, and hardware support so that (in theory, at least) all your devices work as designed as soon as you sign in for the first time.\u003C\u002Fp\u003E\u003Cp\u003EThe bad news is that the saved image also includes whatever crapware the manufacturer was paid to preinstall alongside your otherwise pristine Windows installation. That might not be a dealbreaker if you have a business-class PC with minimal unwanted software, but it can be a royal pain for a consumer device overstuffed with games and trial versions of software.\u003C\u002Fp\u003E\u003Cp\u003EBesides the aforementioned crapware, the biggest disadvantage of this option is that you're likely to end up with a Windows installation that's out of date, leading to the need for a tedious full feature update, followed by the latest cumulative update, after your recovery is complete. That's especially true if the PC you're working with came with Windows 10 and you upgraded it to Windows 11.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-clear-the-cache-on-your-windows-11-pc-and-why-it-makes-such-a-big-difference\u002F\" target=\"_blank\"\u003EHow to clear the cache on your Windows 11 PC (and why it makes such a big difference)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis option is preferred if you're getting a machine ready to sell or give away, or if you're experiencing hardware issues that require repair or return of a device as part of a warranty claim.\u003C\u002Fp\u003E\u003Cp\u003EThe option to restore an OEM image might be available from a dedicated partition when you start your PC in recovery mode, or your OEM might include a utility that downloads the latest image from its servers. As an alternative, your OEM might be able to supply you with a bootable recovery image that you can install on a USB flash drive. (See \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-get-a-free-windows-recovery-image-for-your-oem-pc\u002F\"\u003E\"How to get a free Windows (or Linux) recovery image for your OEM PC\"\u003C\u002Fa\u003E for details on where you can get recovery images for Dell, HP, Lenovo, and Microsoft Surface devices.)\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003E2. Restore from a backup image\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EBy definition, this option is only available if you're a well-prepared person who \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwindows-10-tip-create-a-full-image-backup-using-this-hidden-tool\u002F\"\u003Eused the legacy Windows Backup program (Sdclt.exe)\u003C\u002Fa\u003E or an alternative third-party backup program immediately after setting up your PC when it was brand new.\u003C\u002Fp\u003E\u003Cp\u003EIf you count yourself among that small group, you are probably reading this article from your lavishly appointed fallout shelter, with a 12-month supply of canned food, medications, and bottled water neatly stacked on the shelves. As a well-prepared person, what you did immediately after setting up your PC was create a backup image of your completed Windows installation, in anticipation of the day when something would head south and you would want to start over.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-set-up-god-mode-in-windows-11-and-the-wonders-you-can-do-with-it\u002F\" target=\"_blank\"\u003EHow to set up God Mode in Windows 11 - and the wonders you can do with it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis option is especially appealing if you rely on a large collection of third-party software, including custom device drivers that are not available through Windows Update. Capture that image after completing installation of all those third-party programs but before restoring any personal data files.\u003C\u002Fp\u003E\u003Cp\u003EThe disadvantages of this technique include the extra time and effort required to create the backup, as well as the organizational chops required to keep that backup safe and easily accessible when it's needed. As with an OEM recovery image, the backup doesn't necessarily include the most recent feature update. However, if the image reflects a previous Windows version that you want to use while you defer installation of later feature updates, you might see this as a plus.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003E3. Use the built-in Windows reset option\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThis feature, which has been significantly refined since its debut more than a decade ago in Windows 8, lays down a completely new copy of your current Windows version, without any third-party drivers or software that might be causing problems. You don't need any installation media or product keys, and you don't have to adjust firmware settings to boot from an alternative device.\u003C\u002Fp\u003E\u003Cp\u003EYou can't reset your PC by accident. The process involves at least four steps that require choices on your part, with one final confirmation that lays out in very clear terms exactly what's about to happen. You can back out at any time before you click that last button.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-from-windows-11-home-to-pro-without-overpaying\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to upgrade from Windows 11 Home to Pro - without overpaying\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo start, go to Settings > System > Recovery. Under the \"Recovery options\" heading, click the Reset PC button.\u003C\u002Fp\u003E\u003Cp\u003EIn the first set of options, choose Keep My Files (the best choice if you're planning to reuse the PC yourself) or Remove Everything (if you're selling the PC or turning it over to someone else). If you choose to remove all files, the next option allows you to wipe the empty space those files occupied so they can't be recovered using disk utility software. (You can skip that step if you're resetting the PC for your own use.)\u003C\u002Fp\u003E\u003Cp\u003EIn all currently supported Windows versions, the Reset This PC feature provides two options: You can reinstall Windows using the installed copy, or you can choose to download a fresh copy from the cloud. (Note that the Cloud Download option will use up to 4GB of data.)\u003C\u002Fp\u003E\u003Cp\u003EThe reset process is the best option if you want the quickest, least cumbersome way to start fresh. Note that a reset might not work if your system is compromised by malware or if some system files are damaged or corrupted.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003E4. Reinstall from a bootable Windows recovery drive\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThis option gives you the most control over the clean install process. It also requires more than average technical skills and, usually, some post-installation futzing to get all hardware working properly and to ensure that the right features are available.\u003C\u002Fp\u003E\u003Cp\u003EIt's a three-step process:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EFirst, use the Media Creation Tool to download the latest installation files from the \u003Ca href=\"http:\u002F\u002Faka.ms\u002FDownloadWindows11\" target=\"_blank\"\u003EDownload Windows 11\u003C\u002Fa\u003E  page and create a bootable USB flash drive. (If you're looking to reinstall Windows 10, \u003Ca href=\"http:\u002F\u002Faka.ms\u002FDownloadWindows10\"\u003Eyou'll find the official download here\u003C\u002Fa\u003E.)  \u003C\u002Fli\u003E\u003Cli\u003ENext, find the right combination of keystrokes and\u002For incantations to boot directly from that drive into the Windows Setup program. Use the built-in tools to reformat and\u002For repartition the target drive, if necessary. If you skip the formatting step, your old files remain on the drive in a Windows.old folder.\u003C\u002Fli\u003E\u003Cli\u003EFinally, install Windows. Assuming you're doing so on hardware that's previously been activated, you can skip past the part where you're asked to enter a product key. Windows will activate automatically after you sign in for the first time.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-windows-11-pc-is-acting-up-4-essential-settings-i-always-check-first\u002F\" target=\"_blank\"\u003EYour Windows 11 PC is acting up? 4 essential settings I always check first\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAfter that's complete, you'll need to use Windows Update to install the latest updates, including hardware drivers for devices that aren't included as part of a standard Windows setup. If you did the installation without formatting the system drive first, you'll also need to clean up the Windows.old folder and then finish additional setup tasks. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"bc4074e0-359d-459b-b3db-941877b80949\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fbc4074e0-359d-459b-b3db-941877b80949\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-04 17:25:00",timezone:"UTC",updated:c,published:c},description:"A clean install is the ultimate troubleshooting technique, but it's also the best way to repurpose a device you no longer need or to get a fresh start. By my count, there are four ways to do a clean install. Here are the pros and cons of each.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"1edb1bf9-baa6-4da4-854c-8499cacee9bc",image:{id:"700e8955-7afb-489b-a35f-b1ca8227b01a",filename:"how-to-do-a-clean-install-of-windows-11-which-option-is-best-for-you.jpg",dateCreated:{created:c,date:"2025-02-04 17:09:33",timezone:"UTC",updated:c,published:c},alt:"Clear blue sky",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F04\u002F700e8955-7afb-489b-a35f-b1ca8227b01a\u002Fhow-to-do-a-clean-install-of-windows-11-which-option-is-best-for-you.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3600,height:2025,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Tech^Services & Software^Operating Systems^Windows^Windows 11",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-to-do-a-clean-install-of-windows-11-see-which-option-is-best-for-you-and-why",startYear:c,summary:b,title:"How to do a clean install of Windows 11: See which option is best for you and why",topic:{id:"41040cf0-0abb-4cd0-aad1-1cb0e38b334c",slug:"windows-11",name:"Windows 11",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"41040cf0-0abb-4cd0-aad1-1cb0e38b334c",slug:"windows-11",name:"Windows 11",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"294e47d5-10d6-11e4-9732-00505685119a",username:"Ed Bott",profileUrl:c,email:c,firstName:"Ed",lastName:"Bott",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e98b0a76-a96a-4fbb-be02-00807405874e",filename:"ed-bott.jpg",dateCreated:{created:c,date:"2022-08-05 15:06:03",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe98b0a76-a96a-4fbb-be02-00807405874e\u002Fed-bott.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Ed Bott is an award-winning technology writer with more than three decades' experience writing for mainstream media outlets and online publications. He has served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books, including Windows 10 Inside Out (now in its 4th edition) and Windows 11 Inside Out (2023).",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"30842347-2300-4355-805c-b1fb58ff179f\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Microsoft has a big Windows 10 problem\" data-image-filename=\"microsoft-has-a-big-windows-10-problem-and-its-running-out-of-time-to-solve-it.jpg\" data-image-date-created=\"2025\u002F02\u002F04\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWindows 10 is about to expire.\u003C\u002Fp\u003E\u003Cp\u003EIn just eight months, Microsoft's most successful operating system release ever will reach its end-of-support date. Like \u003Ca href=\"https:\u002F\u002Fgenius.com\u002FMonty-python-dead-parrot-sketch-annotated\"\u003EMonty Python's Norwegian Blue\u003C\u002Fa\u003E, it will be pushing up the daisies. It will have shuffled off its mortal coil, run down the curtain, and joined the bleedin' choir invisible!\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11\u002F\"\u003EHow to upgrade your 'incompatible' Windows 10 PC to Windows 11\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHow is this even possible? It feels like only yesterday, but in fact, Windows 10 was officially released to the public nearly a decade ago, in July 2015. Following on the heels of the ill-fated Windows 8, it became an unqualified success among consumers and business customers alike.\u003C\u002Fp\u003E\u003Cp\u003EThat's good news, right? Well, not exactly.\u003C\u002Fp\u003E\u003Cp\u003EMicrosoft has a big challenge on its hands in the run-up to that end-of-support date: convincing its enormous installed base to leave their beloved Windows 10 behind and make the move to its successor operating system, Windows 11.\u003C\u002Fp\u003E\u003Cp\u003EI wrote the original version of this post in July 2023. As that end date continues to draw uncomfortably closer, I've been revisiting the topic to help answer some burning questions.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"2a88cc33-1e61-4f39-b970-75e2ad9c20b8\" data-edition=\"us\" data-description=\"\u003Cp\u003ELike every version of Windows in the modern era, Windows 10 adheres to a 10-year support lifecycle. That means most Windows 10 editions -- Home, Pro, Pro Workstation, Enterprise, and Education -- will reach their end-of-support date on Oct. 14, 2025. (For the nerdy details on how that date is calculated, see&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-will-microsoft-pull-the-plug-on-your-version-of-windows-or-office\u002F"\u003E"When will Microsoft end support for your version of Windows or Office?"\u003C\u002Fa\u003E)\u003C\u002Fp\u003E\u003Cp\u003ESo, what happens when that day arrives? Nothing. Seriously, absolutely nothing happens on that date. PCs running Windows 10 will continue to work just as they always have, and they will do so indefinitely.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fstill-have-a-windows-10-pc-you-have-5-options-before-support-ends-next-year\u002F"\u003EStill have a Windows 10 PC? You have 5 options before support ends next year\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFrom that date forward, however, those PCs will no longer receive security fixes through Windows Update unless their owners&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-keep-getting-windows-10-updates-next-year-heres-what-it-will-cost\u002F" target="_blank"\u003Epay Microsoft for an Extended Security Updates (ESU) subscription\u003C\u002Fa\u003E. On Windows 10 PCs without an ESU subscription, any security flaws found from that day forward will remain unpatched, making those PCs increasingly vulnerable to online attacks.\u003C\u002Fp\u003E\u003Cp\u003EThere is at least one exception to this cutoff date, which applies to PCs running Windows 10 Enterprise Long Term Servicing editions. In all, Microsoft has released four of these editions. The 2015 Long Term Servicing Branch (LTSB) ends support on Oct. 14, 2025, along with the editions described earlier. The 2016 LTSB release ends support a year later, on Oct. 13, 2026. Beginning in 2019, the name changed to Long Term Servicing Channel (LTSC). For Windows 10 Enterprise LTSC 2019, the end date is Jan. 9, 2029.\u003C\u002Fp\u003E\u003Cp\u003EConfusingly, Windows 10 Enterprise LTSC 2021 has only a five-year support lifecycle, which means it ends support on Jan. 12, 2027.\u003C\u002Fp\u003E\" data-hed=\"When does Windows 10 support end, and what does that mean for Windows 10 users?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8e5a5655-d499-440e-b40a-e495cd21a1c1\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf anyone tells you they know the answer to this one, maybe stop listening to them?\u003C\u002Fp\u003E\u003Cp\u003EMicrosoft can probably make a solid estimate based on its telemetry, but the rest of us are forced to guess based on fragmentary third-party metrics.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11-in-2025\u002F"\u003EHow to upgrade your 'incompatible' Windows 10 PC to Windows 11 in 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOne of the sources I have relied on over the years is the US government's&nbsp;\u003Ca href="https:\u002F\u002Fanalytics.usa.gov\u002F" target="_blank"\u003EDigital Analytics Program (DAP)\u003C\u002Fa\u003E, which has a well-organized repository of information about traffic to official websites run by agencies like the Postal Service, the National Institutes of Health, the National Weather Service, the IRS, and NASA.\u003C\u002Fp\u003E\u003Cp\u003EWhen I visited DAP at the beginning of February 2025, I retrieved 30 days' worth of data, covering more than 1.8 billion visits to those websites from people using Windows computers, Macs, and mobile devices from all around the world. Here's what the data told me about the visits from PCs and Macs:\u003C\u002Fp\u003E\" data-hed=\"How many PCs are running Windows 10 today?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"d25a1468-6e40-49af-8934-e54eb72b7525\" data-size=\"medium\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EWindows 11 has finally overtaken Windows 10 in visits to U.S. government websites, but just barely.&nbsp;\u003C\u002Fp\u003E\" data-image-credit=\"DAP\u002FZDNET\" data-image-alt-text=\"desktop-os-versions-dap-feb-2025\" data-image-filename=\"desktop-os-versions-dap-feb-2025.jpg\" data-image-date-created=\"2025\u002F02\u002F04\" data-image-width=\"1165\" data-image-height=\"841\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThat's a big improvement over the numbers I found last August, when visits from PCs running Windows 10 significantly outpaced those from Windows 11. One bit of good news is that other versions of Windows represent a trivial share of visits, being outnumbered by every alternative desktop platform, including \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-things-chrome-os-needs-to-rival-macos\u002F\" target=\"_blank\"\u003EChromeOS\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EBut if you extrapolate those numbers to the worldwide population of Windows PCs, you can see the problem. Nearly half of those 1.4 billion devices are running Windows 10, and many of them have no supported upgrade path.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-debloating-windows-is-a-bad-idea-and-what-to-do-instead\u002F\"\u003EWhy 'debloating' Windows is a bad idea (and what to do instead)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor people who are concerned about the security of the internet at large, that thought is -- well, let's call it unnerving.\u003C\u002Fp\u003E\u003Cp\u003EAnother widely used measure of web traffic, StatCounter, offers its own estimates of traffic from PCs running Microsoft Windows. If you believe their charts, about 60% of PCs worldwide are still running Windows 10.\u003C\u002Fp\u003E\u003Cp\u003ENow, I have my issues with StatCounter's metrics, a topic \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-many-windows-10-pcs-are-still-in-use-no-one-knows-but-they-try-to-tell-you-anyway\u002F\" target=\"_blank\"\u003EI have recently discussed at length\u003C\u002Fa\u003E. I think the StatCounter numbers probably overcount the number of Windows 10 PCs, but they do confirm the general conclusion that there will be a large number of unsupported PCs at the end of 2025.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"f510479d-17f0-4c37-a6fc-49fe55da6afb\" data-edition=\"us\" data-description=\"\u003Cp\u003EThat's the real question, isn't it?\u003C\u002Fp\u003E\u003Cp\u003EDespite predictions of the imminent demise of the PC market, OEMs continue to sell more than 200 million new Windows computers each year. The most optimistic scenario is that every one of those new PCs sold in the next year replaces a Windows 10 device that is then retired, with another 100 million or so older PCs replaced by Chromebooks, iPads, and Macs. Maybe some old PCs are simply put out to pasture and not replaced at all, as consumers decide to use their phones or tablets instead.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-computer\u002F" target="_blank"\u003E\u003Cstrong\u003EThe best computers: Comparing laptops, Macs, PCs and more\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf the shift to Windows 11 continues at its current rate, as measured by the DAP data, roughly 38% of PCs will still be running Windows 10 in October 2025. That adds up to more than 500 million PCs that will be running an outdated, unsupported operating system at the end of the year. Even if that pace accelerates, it will still mean hundreds of millions of people will be running Windows 10 when the end-of-support date rolls around. Yikes.\u003C\u002Fp\u003E\u003Cp\u003EWho owns those PCs?\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EThose who don't qualify for an automatic upgrade\u003C\u002Fstrong\u003E. Some people own older hardware that doesn't meet the minimum hardware compatibility standards for Windows 11. Basically, that means any PC that was designed in 2018 or earlier. Note that this category includes many budget PCs that used older designs and unsupported CPUs but were sold as new in 2019 and 2020.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECorporate PCs that are standardized on Windows 10. \u003C\u002Fstrong\u003EA nontrivial number of enterprise IT managers aren't ready to go through a wholesale Windows 11 migration. Many of them will use the normal upgrade cycle to perform that migration over time, and they have the option to pay for Windows 10 upgrades for up to three years after the end-of-support date.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EWindows 10 diehards. \u003C\u002Fstrong\u003EFrom my time spent reading support forums, I know there's a large population of longtime Windows users who are unhappy about the changes in Windows 11. Some of them will reluctantly upgrade, but others won't.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"How many PCs will still be running Windows 10 at the end of 2025?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8b1c3d9f-efe2-4c16-aa93-de7b5a78a578\" data-edition=\"us\" data-description=\"\u003Cp\u003EI know some people are convinced this is a possibility, and there's precedent for it in the experience of Windows XP, which ended support in April 2014, more than 12 years after it was first released. Windows XP users even received emergency security updates well after that official end date, to address the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-wannacry-ransomware-is-still-a-threat-to-your-pc\u002F" target="_blank"\u003EWannaCry vulnerability\u003C\u002Fa\u003E&nbsp;in 2017 and a similar flaw in 2019. Likewise, Microsoft \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Finstall-immediately-microsoft-delivers-emergency-patch-for-printnightmare-security-bug\u002F" target="_blank"\u003Eissued emergency security updates for Windows 7 in 2021\u003C\u002Fa\u003E&nbsp;after its support had officially ended.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-windows-11-setup-which-user-account-type-should-you-choose-how-to-decide\u002F"\u003EFor Windows 11 setup, which user account type should you choose? How to decide\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, in both cases, the customers running the soon-to-be-obsolete Windows version had the option to upgrade to a new version. Indeed, that's the recommendation from Microsoft's&nbsp;\u003Ca href="https:\u002F\u002Flearn.microsoft.com\u002Fen-us\u002Flifecycle\u002Foverview\u002Fproduct-end-of-support-overview"\u003Eofficial Product End of Support page\u003C\u002Fa\u003E:\u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EOnce a product reaches the end of support, or a service retires, there will be no new security updates, non-security updates, or assisted support. Customers are encouraged to migrate to the latest version of the product or service.\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003EFor Windows 10, though, that alternative might not be available. Devices that don't meet the hardware compatibility requirements will have no Microsoft-supported migration path to a newer version. As I pointed out&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fstill-have-a-windows-10-pc-you-have-5-options-before-support-ends-next-year\u002F"\u003Ethe last time I looked at this issue\u003C\u002Fa\u003E, the owners of those perfectly functional PCs -- some only five or six years old -- will instead have the following options:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EInstall a non-Microsoft operating system.\u003C\u002Fstrong\u003E&nbsp;Maybe 2026 will be the year when desktop \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-why-linux-will-eventually-overtake-windows-and-macos-on-the-desktop\u002F" target="_blank"\u003ELinux finally takes hold\u003C\u002Fa\u003E, although that's unlikely. \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Finstalling-chromeos-flex-5-things-you-need-to-do-first-to-avoid-headaches\u002F" target="_blank"\u003EChromeOS Flex\u003C\u002Fa\u003E might be another option, but it has its own&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Fchromeosflex\u002Fanswer\u002F11513094?sjid=1307842147959197296-NA#zippy=,apple,microsoft"\u003Ehardware compatibility requirements\u003C\u002Fa\u003E&nbsp;that probably make it unsuitable for older hardware.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EIgnore Microsoft's warnings and upgrade to Windows 11 anyway.\u003C\u002Fstrong\u003E&nbsp;There are options to&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-your-incompatible-windows-10-pc-to-windows-11\u002F"\u003Einstall Windows 11 on "incompatible" hardware\u003C\u002Fa\u003E, but they require a fair amount of technical experience. People who are clinging to old PCs because they can't afford a new one likely don't have those specialized skills and may not even realize that the option is available. I doubt that many businesses would be willing to risk the support issues that come with that approach.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EKeep running Windows 10 and hope for the best.\u003C\u002Fstrong\u003E&nbsp;History suggests that this is the most likely option.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ENothing in the company's behavior over the past year suggests they have any plans to extend the support deadline for Windows 10.\u003C\u002Fp\u003E\u003Cp\u003EMicrosoft and its OEM partners would prefer that the owners of those devices dump them in a landfill and buy a new PC running Windows 11. However, my experience with PC owners, especially older people on a fixed income, is that they will use those devices until they stop working. Those PCs will be sitting ducks for a cyberattack like&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwannacry-ransomware-crisis-one-year-on-are-we-ready-for-the-next-global-cyber-attack\u002F"\u003EWannaCry\u003C\u002Fa\u003E, which was brutally effective against the large population of Windows 7 PCs that were still in use three years after its support ended.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthis-secret-windows-11-setting-lets-you-kill-unresponsive-apps-much-faster\u002F"\u003EThis secret Windows 11 setting lets you kill unresponsive apps much faster\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat incident was a PR nightmare for Microsoft, and a repeat would be even more devastating to the company's reputation. That's why Microsoft has offered paid options to extend support for Windows 10 by three years. Customers in enterprise and education deployments are likely to take advantage of those options.\u003C\u002Fp\u003E\u003Cp\u003EConsumers have the option to pay for updates for a year. I predict that few will do so. After that? Well, you're on your own.\u003C\u002Fp\u003E\" data-hed=\"Will Microsoft extend the support deadline for Windows 10?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cem\u003EThis article was originally published in July 2023. The most recent update was in February 2025.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"bc4074e0-359d-459b-b3db-941877b80949\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fbc4074e0-359d-459b-b3db-941877b80949\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E\u003Ch3\u003E\u003Cbr\u003E\u003C\u002Fh3\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-04 14:46:00",timezone:"UTC",updated:c,published:c},description:"Microsoft has a serious problem on its hands, thanks to competition from... itself?",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"372c05e4-f1bd-45d6-8199-0103e8862208",image:{id:"30842347-2300-4355-805c-b1fb58ff179f",filename:"microsoft-has-a-big-windows-10-problem-and-its-running-out-of-time-to-solve-it.jpg",dateCreated:{created:c,date:"2025-02-04 14:45:16",timezone:"UTC",updated:c,published:c},alt:"windows 10 on a laptop",credits:"John Taggart\u002FBloomberg via Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F04\u002F30842347-2300-4355-805c-b1fb58ff179f\u002Fmicrosoft-has-a-big-windows-10-problem-and-its-running-out-of-time-to-solve-it.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3840,height:2160,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Tech^Services & Software^Operating Systems^Windows^Windows 10",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"microsoft-has-a-big-windows-10-problem-and-its-running-out-of-time-to-solve-it",startYear:c,summary:b,title:"Microsoft has a big Windows 10 problem, and it's running out of time to solve it",topic:{id:"5a09f531-5d09-11e4-b6a0-d4ae52e95e57",slug:"windows-10",name:"Windows 10",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"5a09f531-5d09-11e4-b6a0-d4ae52e95e57",slug:"windows-10",name:"Windows 10",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"41040cf0-0abb-4cd0-aad1-1cb0e38b334c",slug:"windows-11",name:"Windows 11",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EContrary to popular opinion, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-save-your-aging-computer-try-these-5-linux-distributions\u002F\" target=\"_blank\"\u003ELinux\u003C\u002Fa\u003E is an operating system that can be used and enjoyed by everyone and anyone. I mean, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fif-my-mother-in-law-can-use-ubuntu-linux-anyone-can\u002F\" target=\"_blank\"\u003EI taught my then-mother-in-law at the age of 79 how to use Ubuntu Linux\u003C\u002Fa\u003E, and we didn't even speak the same language! If she could do it, you can do it.\u003C\u002Fp\u003E\u003Cp\u003EThe real problem is picking the best beginner Linux distribution for you. There are literally hundreds of desktop Linux distributions to choose from. Some, such as \u003Ca href=\"https:\u002F\u002Fwww.gentoo.org\u002F\" target=\"_blank\"\u003EGentoo\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.linuxfromscratch.org\u002F\" target=\"_blank\"\u003ELinux From Scratch\u003C\u002Fa\u003E, are tough to use, but most of them are easy-peasy.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-linux-laptop\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe best Linux laptops: Expert tested\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Ch2\u003EWhat is the best Linux distribution for beginners right now?\u003C\u002Fh2\u003E\u003Cp\u003EWith three decades of Linux experience, I'm here to help you choose the version of Linux that will get you started on the right foot, so your journey is not only as easy as possible but also fun, reliable, and safe. I've tested all these versions myself, and my pick for the best Linux distribution for beginners overall is \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"cea597fe-4f83-403e-bcaf-2b1b47f21d57\" data-raw-url=\"https:\u002F\u002Flinuxmint.com\u002F\" data-link-shortcode-text=\"Linux Mint\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E because its interface is easy to use, and like all Linux distros it won't cost you a dime. Oh, and by the way, it also gives you everything you need from a desktop if you're a pro-Linux user as well.\u003C\u002Fp\u003E\u003Ch2\u003EBest Linux distributions for beginners in 2025\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"653972f2-6ea4-49c0-ba98-2a9168514d0f\" data-edition=\"us\" data-description=\"\u003Cp\u003ETired of Windows? Then consider turning to Linux Mint, in particular, the version using the&nbsp;\u003Ca href="https:\u002F\u002Flinuxmint.com\u002Fedition.php?id=281" target="_blank"\u003ECinnamon interface\u003C\u002Fa\u003E. I'm a Linux power user, and my current favorite desktop operating system is&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flinux-mint-22-1-is-primed-and-ready-for-release-and-im-excited\u002F"\u003ELinux Mint 22.1\u003C\u002Fa\u003E, but I can highly recommend it to anyone, even beginners.\u003C\u002Fp\u003E\u003Cp\u003EMint, with several desktop environments such as \u003Ca href="https:\u002F\u002Flinuxiac.com\u002Fcinnamon-6-4-desktop-environment-released\u002F" target="_blank"\u003ECinnamon 6.4\u003C\u002Fa\u003E, looks a lot like XP or Windows 7. It uses a Windows Icon, Menu, and Pointer (WIMP) interface, much like the one you probably already know and love. It's not a one-to-one match with XP or Windows 7, but most Windows users will find Cinnamon a comfortable fit. Linux users who grew up with the&nbsp;\u003Ca href="http:\u002F\u002Fwww.gnome.org\u002F"\u003EGNOME 2.x\u003C\u002Fa\u003E&nbsp;style interface will also love Cinnamon\u003Cstrong\u003E&nbsp;\u003C\u002Fstrong\u003Esince it's based on that classic Linux desktop interface.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-windows-laptop\u002F" target="_blank"\u003E12 best Windows laptops&nbsp;\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ELike all Linux desktop distros, Mint is more than just an operating system -- it also comes with all the software you need.&nbsp;\u003Ca href="https:\u002F\u002Fblog.documentfoundation.org\u002Fblog\u002F2024\u002F10\u002F31\u002Flibreoffice-24-2-7-is-now-available-the-last-release-in-the-24-2-branch\u002F" target="_blank"\u003ELibreOffice 24.2.7\u003C\u002Fa\u003E&nbsp;for office work and homework,&nbsp;\u003Ca href="https:\u002F\u002Fwww.mozilla.org\u002Fen-US\u002Ffirefox\u002F134.0\u002Freleasenotes\u002F" target="_blank"\u003EFirefox 134\u003C\u002Fa\u003E&nbsp;for web browsing,&nbsp;\u003Ca href="https:\u002F\u002Fwww.thunderbird.net\u002Fen-US\u002Fthunderbird\u002F128.5.2esr\u002Freleasenotes\u002F" target="_blank"\u003EThunderbird 128.5.2\u003C\u002Fa\u003E&nbsp;for email and calendering, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.gimp.org\u002Fnews\u002F2023\u002F11\u002F07\u002Fgimp-2-10-36-released\u002F" target="_blank"\u003EGIMP 2.10.36\u003C\u002Fa\u003E&nbsp;for graphics editing. If you're a gamer, Linux Mint supports&nbsp;\u003Ca href="https:\u002F\u002Fstore.steampowered.com\u002F" target="_blank"\u003ESteam\u003C\u002Fa\u003E, which works the same way it does on&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-office-support-in-windows-10-ends-in-october-too-what-that-really-means\u002F"\u003EWindows\u003C\u002Fa\u003E. All of this, including Mint, is free.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ELinux Mint features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EPrice:&nbsp;\u003C\u002Fstrong\u003EFree |&nbsp;\u003Cstrong\u003ECore code:\u003C\u002Fstrong\u003E&nbsp;Linux kernel 6.8&nbsp; |&nbsp;\u003Cstrong\u003EOpen source?\u003C\u002Fstrong\u003E&nbsp;Yes&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Linux Mint\" data-superlative=\"Best Linux distribution for beginners overall\" data-imagegroup=\"{"alt":"linux-mint.jpg","caption":"\u003Cp\u003ELinux Mint 21.3 \\"Virginia\\"\u003C\u002Fp\u003E","credits":"Linux Mint","imageData":{"id":"38b2dc15-754d-45fb-886a-0ad32c7cc2d4","title":"Linux Mint 21.3","filename":"linux-mint-21-3.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F01\u002F15\u002F38b2dc15-754d-45fb-886a-0ad32c7cc2d4\u002Flinux-mint-21-3.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":719404,"width":2560,"height":1440,"dateCreated":{"date":"2024-01-15 23:51:46","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-01-15 23:52:02","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"sjvn","alt":"Linux Mint 21.3","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"38b2dc15-754d-45fb-886a-0ad32c7cc2d4","imageAltText":"linux-mint.jpg","imageCaption":"\u003Cp\u003ELinux Mint 21.3 \\"Virginia\\"\u003C\u002Fp\u003E","imageCredit":"Linux Mint","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"linux-mint-21-3.jpg","imageDateCreated":"2024\u002F01\u002F15","imageWidth":2560,"imageHeight":1440,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003ELinux Mint 21.3 "Virginia"\u003C\u002Fp\u003E\" data-overridecredit=\"Linux Mint\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Linux Mint","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Flinuxmint.com\u002F","url":""}]\" data-usepricing=\"true\" data-like=\"~ Free ~ Windows-like interface ~Excellent software installer program\" data-dislike=\"~ No proprietary drivers (Nvidia, ATI, etc.) are included, but they can easily be installed via the Driver Manager ~ Doesn't come with Snap support, but it can be added\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-choose-the-right-linux-desktop-distribution\u002F\" target=\"_blank\"\u003EHow to choose the right Linux desktop distribution \u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ba206c1a-1e21-4cb6-b64d-fd5a30388930\" data-edition=\"us\" data-description=\"\u003Cp\u003EDo you use the web for everything? Do you write with Google Docs, use NerdWallet for your personal finances, and check Gmail for your email? If that's you, then what you want is a Chromebook, or to just replace Windows or macOS with ChromeOS Flex.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-chromebook-laptop\u002F" target="_blank"\u003EThe 5 best Chromebooks&nbsp;\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EChromeOS may not look like what you think of as Linux, but sure enough, underneath its Chrome web browser interface, \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-secret-origins-of-googles-chrome-os\u002F" target="_blank"\u003EChromeOS is Linux\u003C\u002Fa\u003E. Chrome OS is the operating system that runs Chromebooks and is based on&nbsp;\u003Ca href="https:\u002F\u002Fwww.gentoo.org\u002F" target="_blank"\u003EGentoo\u003C\u002Fa\u003E, which is an experts-only Linux. The good news is that you don't need to know a darn thing about Gentoo to use it\u003Cstrong\u003E.\u003C\u002Fstrong\u003E While&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Fchromebook\u002Fanswer\u002F9145439?hl=en" target="_blank"\u003Eyou can get to old-school Linux from ChromeOS\u003C\u002Fa\u003E, you'd never need to look under the hood.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAnyone can use Chrome OS. I mean, if you're reading this article via a web browser, which you almost certainly are, you already know how to use "Linux" enough to work with a Chromebook.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EHeck, you don't even need to buy a Chromebook to use Chrome OS, Google's \u003Ca href="https:\u002F\u002Fchromeenterprise.google\u002Fos\u002Fchromeosflex\u002F#form-section" target="_blank"\u003EChromeOS Flex\u003C\u002Fa\u003E. enables you to&nbsp; \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-revived-three-ancient-computers-with-chromeos-flex-and-you-can-too\u002F" target="_blank"\u003Econvert pretty much any PC or Mac that's been built since 2007 into a much safer and more usable Chromebook clone\u003C\u002Fa\u003E. No fuss, no muss, and much more useful than whatever you're currently running on an older PC.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EFinally, if you want to get deeper into Linux, you can&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-enable-linux-on-your-chromebook-and-why-you-should\u002F" target="_blank"\u003Erun Linux apps from your Chromebook\u003C\u002Fa\u003E, which helps convert it to a more traditional OS.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EChrome OS features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EPrice:\u003C\u002Fstrong\u003E&nbsp;Free |&nbsp;\u003Cstrong\u003ECore code:\u003C\u002Fstrong\u003E&nbsp;Gentoo Linux |&nbsp;\u003Cstrong\u003EOpen source?\u003C\u002Fstrong\u003E&nbsp;Yes\u003C\u002Fp\u003E\" data-hed=\"Chrome OS\" data-superlative=\"Best Linux distribution for beginners who are tired of Windows headaches\" data-imagegroup=\"{"alt":"linux-chrome-os.png","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Chrome OS","imageData":{"id":"1ed3a204-5610-403d-9161-208b6f7f9fa7","title":"chrome-os","filename":"chrome-os.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F11\u002F15\u002F1ed3a204-5610-403d-9161-208b6f7f9fa7\u002Fchrome-os.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":67376,"width":1296,"height":720,"dateCreated":{"date":"2022-11-15 15:05:39","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-11-15 15:05:44","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Chrome OS","alt":"chrome-os","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"1ed3a204-5610-403d-9161-208b6f7f9fa7","imageAltText":"linux-chrome-os.png","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Chrome OS","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"chrome-os.jpg","imageDateCreated":"2022\u002F11\u002F15","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Chrome OS\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fwww.anrdoezrs.net\u002Flinks\u002F9041660\u002Ftype\u002Fdlg\u002Fsid\u002Fsubid_value\u002Fhttps:\u002F\u002Fsupport.google.com\u002Fchromebook\u002Fanswer\u002F9145439?hl=en","offerMerchant":"Google Chrome","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fsupport.google.com\u002Fchromebook\u002Fanswer\u002F9145439?hl=en","url":"https:\u002F\u002Fwww.anrdoezrs.net\u002Flinks\u002F9041660\u002Ftype\u002Fdlg\u002Fsid\u002Fsubid_value\u002Fhttps:\u002F\u002Fsupport.google.com\u002Fchromebook\u002Fanswer\u002F9145439?hl=en"}]\" data-usepricing=\"true\" data-like=\"~ Free ~ Easy to use ~ Offered separately from Chromebooks ~ Compatible with PCs and Macs from 2007 onward\" data-dislike=\"~ No support for overclocking CPUs or GPUs --Very limited game support\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"261d4b36-8dba-43e2-8b03-644a6610bfc5\" data-edition=\"us\" data-description=\"\u003Cp\u003EUbuntu was long considered the best Linux distribution for new users, and while others may take that title these days, it's still a great distro for newbies. That's because it's simple, beginner- and user-friendly, and has a great deal of&nbsp;\u003Ca href="https:\u002F\u002Fubuntu.com\u002Fsupport\u002Fcommunity-support" target="_blank"\u003Ecommunity support\u003C\u002Fa\u003E. If you have a question, someone out there has almost certainly had the same problem and found an answer to it.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EBy default, Ubuntu uses the \u003Ca href="https:\u002F\u002Fwww.gnome.org\u002F" target="_blank"\u003EGNOME 3.x\u003C\u002Fa\u003E interface. It takes some learning if all you've known before is Windows, but it's really not that hard. Once you get accustomed to the interface, you'll see that it makes perfect sense (and you might even wonder why other desktop operating systems don't follow suit).\u003C\u002Fp\u003E\u003Cp\u003EWhile the most recent version of this Linux is \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fubuntu-24-10-oracular-oriole-takes-flight-with-a-blend-of-innovation-and-nostalgia\u002F" target="_blank"\u003EUbuntu 24.10\u003C\u002Fa\u003E, I recommend you use the current long-term support (LTS) version,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fubuntu-24-04-this-great-new-linux-distro-isnt-just-fast-its-a-fortress\u002F" target="_blank"\u003EUbuntu 24.04\u003C\u002Fa\u003E. That edition has support for a dozen (yes, 12) years.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EUbuntu features: Price:&nbsp;\u003C\u002Fstrong\u003EFree for individuals\u002FVariable commercial pricing |&nbsp;\u003Cstrong\u003ECore code:\u003C\u002Fstrong\u003E&nbsp;Linux Kernel: 6.5.0 |&nbsp;\u003Cstrong\u003EOpen source?\u003C\u002Fstrong\u003E&nbsp;Yes\u003C\u002Fp\u003E\" data-hed=\"Ubuntu\" data-superlative=\"Best easy-to-use Linux distribution for beginners\" data-imagegroup=\"{"alt":"Ubuntu 23.10","caption":"\u003Cp\u003EUbuntu 23.10\u003C\u002Fp\u003E","credits":"","imageData":{"id":"5832428a-013f-4963-82f6-406f92ec583b","title":"Ubuntu 23.10","filename":"ubuntu-23-10.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F01\u002F21\u002F5832428a-013f-4963-82f6-406f92ec583b\u002Fubuntu-23-10.jpg","caption":"\u003Cp\u003EUbuntu 23.10\u003C\u002Fp\u003E","size":30307,"width":720,"height":365,"dateCreated":{"date":"2024-01-21 21:22:54","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-01-21 21:23:11","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"Ubuntu 23.10","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"5832428a-013f-4963-82f6-406f92ec583b","imageAltText":"Ubuntu 23.10","imageCaption":"\u003Cp\u003EUbuntu 23.10\u003C\u002Fp\u003E","imageCredit":"","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"ubuntu-23-10.jpg","imageDateCreated":"2024\u002F01\u002F21","imageWidth":720,"imageHeight":365,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003EUbuntu 23.10\u003C\u002Fp\u003E\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Ubuntu","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fubuntu.com\u002F","url":""},{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Google Play","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.nab.ubuntu&hl=en_US&gl=US","url":""},{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Apple App Store","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Fubuntu\u002Fid1493340354","url":""}]\" data-usepricing=\"true\" data-like=\"~ Great for personal computers as well as companies ~ Some of the best hardware recognition available ~ Built in Snap support for installing thousands of applications ~ 12 years of support\" data-dislike=\"~ The UI might take some time for new users to learn\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"05e330ed-79bd-4c77-8ce0-ea60d5fe5739\" data-edition=\"us\" data-description=\"\u003Cp\u003ESo, you really, really don't like the idea of even learning a little bit of GNOME. In that case, give Zorin OS a try. It's based on Ubuntu, as is Mint. But you can use its custom \u003Ca href="https:\u002F\u002Fzorin.com\u002Fos\u002F#:~:text=The%20Zorin%20Appearance%20app%20lets,Windows%2C%20macOS%2C%20or%20Linux." target="_blank"\u003EZorin Appearance app\u003C\u002Fa\u003E&nbsp;to provide the desktop with a Windows look and feel. Or, for that matter, it can give you a Chromebook or Mac look and feel. Zorin's very flexible.\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fzorin-os-demonstrates-exactly-what-a-desktop-operating-system-should-be\u002F" target="_blank"\u003EZorin's whole reason for being is to help you move over from Windows or macOS to Linux\u003C\u002Fa\u003E. It also comes with documentation that's specifically designed to help you move from Windows to Linux. Zorin comes in three different versions: Core and Lite, which are free, and Pro, which can duplicate the Chromebook, macOS, or Windows look and feel, and costs $39. The Core edition really gives you everything you need, while the Lite version gives older machines a new lease on life. The most recent version, which is available for both the Core and Pro editions, is \u003Ca href="https:\u002F\u002Fzorin.com\u002Fos\u002Fdownload\u002F" target="_blank"\u003EZorin OS 17\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-save-your-aging-computer-use-these-linux-distributions\u002F" target="_blank"\u003EWant to save your aging computer? Try these Linux distributions&nbsp;\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you prefer a Linux-style interface, all versions come with free GNOME and \u003Ca href="https:\u002F\u002Fkde.org\u002F" target="_blank"\u003EKDE\u003C\u002Fa\u003E front-ends. They may not be what you're used to, but they're still attractive, easy-to-use, and powerful.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EZorin OS features: Price:&nbsp;\u003C\u002Fstrong\u003ETwo of the three versions are free; Pro costs $39 |&nbsp;\u003Cstrong\u003ECore code:&nbsp;\u003C\u002Fstrong\u003EUbuntu |&nbsp;\u003Cstrong\u003EOpen source?&nbsp;\u003C\u002Fstrong\u003EYes\u003C\u002Fp\u003E\" data-hed=\"Zorin OS\" data-superlative=\"Best Linux distribution for beginners who are Windows fans\" data-imagegroup=\"{"alt":"linux-zorin.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Zorin OS","imageData":{"id":"6ecf3bfb-6fe7-4819-b97b-a8073b9cd4f2","title":"zorin-os","filename":"zorin-os.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F11\u002F15\u002F6ecf3bfb-6fe7-4819-b97b-a8073b9cd4f2\u002Fzorin-os.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":57434,"width":1296,"height":720,"dateCreated":{"date":"2022-11-15 15:12:02","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-11-15 15:12:07","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Zorin OS","alt":"zorin-os","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"6ecf3bfb-6fe7-4819-b97b-a8073b9cd4f2","imageAltText":"linux-zorin.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Zorin OS","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"zorin-os.jpg","imageDateCreated":"2022\u002F11\u002F15","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Zorin OS\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Zorin","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fzorin.com\u002Fos","url":""}]\" data-usepricing=\"true\" data-like=\"~ Free and paid options ~ No coding experience necessary ~ ChromeOS, Mac, or Windows look and feel ~ Works on both PCs and Macs\" data-dislike=\"~ The Windows and macOS interfaces are only available in the paid version\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d3dde326-475c-426c-8e31-6fb981ea8e7a\" data-edition=\"us\" data-description=\"\u003Cp\u003EA few years back, one of my favorite Linux desktops was \u003Ca href="https:\u002F\u002Fpractical-tech.com\u002F2008\u002F11\u002F21\u002Fsimplymepis-the-best-desktop-linux-you-havent-tried\u002F" target="_blank"\u003EMEPIS Linux\u003C\u002Fa\u003E. This Debian Linux-based distribution worked well. Eventually, though, its founder and maintainer, Warren Woodford, had to turn his attention to other businesses. MEPIS's fans joined forces with the related&nbsp;\u003Ca href="https:\u002F\u002Fantixlinux.com\u002F" target="_blank"\u003EantiX Linux\u003C\u002Fa\u003E&nbsp;communities and revived the project as MX Linux.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EToday, it's a good, solid lightweight desktop that uses&nbsp;\u003Ca href="https:\u002F\u002Fwww.xfce.org\u002F" target="_blank"\u003EXfce\u003C\u002Fa\u003E&nbsp;as its interface. It works well, and it's very popular. What I like most about it is that it's beginner-friendly, easy to pick up, and you can run it on even ancient Pentium II gear. In short, it's ideal if you want to get your feet wet with Linux on a PC that would otherwise be collecting dust in your closet.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EBut you don't have to take my word for it. On \u003Ca href="https:\u002F\u002Fdistrowatch.com\u002F" target="_blank"\u003EDistrowatch\u003C\u002Fa\u003E, the one site that tracks all the Linux desktops, in recent years, MX Linux is almost always at the top of the list. They must be doing something right.\u003C\u002Fp\u003E\u003Cp\u003EThe most recent edition available today is \u003Ca href="https:\u002F\u002Fmxlinux.org\u002Fblog\u002Fmx-23-5-now-available\u002F" target="_blank"\u003EMX-Linux 23.5\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMX Linux features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EPrice:&nbsp;\u003C\u002Fstrong\u003EFree |&nbsp;\u003Cstrong\u003ECore code:\u003C\u002Fstrong\u003E&nbsp;Debian |&nbsp;\u003Cstrong\u003EOpen source?\u003C\u002Fstrong\u003E&nbsp;Yes\u003C\u002Fp\u003E\" data-hed=\"MX Linux\" data-superlative=\"Best lightweight Linux distribution for beginners\" data-imagegroup=\"{"alt":"linux-mx-2.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"mxlinux.org","imageData":{"id":"ab83943e-fd23-4354-8081-436c76ecc358","title":"mx-linux","filename":"mx-linux.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F11\u002F15\u002Fab83943e-fd23-4354-8081-436c76ecc358\u002Fmx-linux.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":84422,"width":1296,"height":720,"dateCreated":{"date":"2022-11-15 15:15:20","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-11-15 15:15:24","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"MX Linux","alt":"mx-linux","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"ab83943e-fd23-4354-8081-436c76ecc358","imageAltText":"linux-mx-2.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"mxlinux.org","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"mx-linux.jpg","imageDateCreated":"2022\u002F11\u002F15","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"mxlinux.org\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"MX Linux","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fmxlinux.org\u002F","url":""}]\" data-usepricing=\"true\" data-like=\"~ Works with much older computers ~ Great for beginners ~ Contact info for documentation and dev teams to report issues\" data-dislike=\"~ No dual-boot option for Windows 8 and newer PCs ~ Doesn't play well with Ubuntu PPAs\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3a31c47a-b36a-4fd6-b675-76fec8f32bef\" data-edition=\"us\" data-description=\"\u003Cp\u003EFor a stretch of about five years, elementary OS was my default Linux distribution. I initially adopted it because of the elegant Pantheon desktop, which made using Linux a real treat. I continued using elementary OS because it never failed me. It was rock solid, easy to use, and performed like a champ, no matter how much time had passed. Eventually, I gave up elementary OS because I started purchasing \u003Ca href="http:\u002F\u002Fwww.system76.com" target="_blank"\u003ESystem76\u003C\u002Fa\u003E hardware that shipped with \u003Ca href="https:\u002F\u002Fpop.system76.com\u002F" target="_blank"\u003EPop! OS\u003C\u002Fa\u003E. However, I do miss those days of elementary OS. It really is that good.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe only caveat to using elementary OS is that the app center doesn't have nearly the amount of software found in, say, the Pop! OS Pop Shop or the Ubuntu Software app. Fortunately, however, elementary OS does ship with both Flatpak and Snap pre-installed, so you can install a wealth of applications from the command line (as neither Flatpak or Snap support is built into the graphical user interface).&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EI would recommend elementary OS to any user looking to either migrate from MacOS or to a Linux distribution that offers a simple-to-use, beautiful interface and doesn't mind installing apps from the command line. The latest version if \u003Ca href="https:\u002F\u002Fblog.elementary.io\u002Fos-8-available-now\u002F" target="_blank"\u003Eelementary OS 8.0\u003C\u002Fa\u003E. Give it a try. I think you'll be glad you did.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003Eelementary OS Features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EPrice:&nbsp;\u003C\u002Fstrong\u003EFree option available (Price is pay what you can) |&nbsp;\u003Cstrong\u003ECore code:\u003C\u002Fstrong\u003E&nbsp;Ubuntu LTS |&nbsp;\u003Cstrong\u003EOpen source?\u003C\u002Fstrong\u003E&nbsp;Yes\u003C\u002Fp\u003E\" data-hed=\"elementary OS\" data-superlative=\"Best beginner Linux distribution for those migrating from MacOS\" data-imagegroup=\"{"alt":"The default elementary OS desktop is as elegant as it is easy to use.","caption":"\u003Cp\u003Eelementary OS\u003C\u002Fp\u003E","credits":"Image: Jack Wallen","imageData":{"id":"9b77ecae-32c3-4932-a0e3-eab983ab0de2","title":"elementaryosdesktop","filename":"elementaryosdesktop.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F02\u002F16\u002F9b77ecae-32c3-4932-a0e3-eab983ab0de2\u002Felementaryosdesktop.jpg","caption":"\u003Cp\u003Eelementary OS\u003C\u002Fp\u003E","size":453544,"width":1291,"height":957,"dateCreated":{"date":"2023-02-16 13:56:20","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-02-16 13:56:49","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Image: Jack Wallen","alt":"The default elementary OS desktop is as elegant as it is easy to use.","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"9b77ecae-32c3-4932-a0e3-eab983ab0de2","imageAltText":"The default elementary OS desktop is as elegant as it is easy to use.","imageCaption":"\u003Cp\u003Eelementary OS\u003C\u002Fp\u003E","imageCredit":"Image: Jack Wallen","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"elementaryosdesktop.jpg","imageDateCreated":"2023\u002F02\u002F16","imageWidth":1291,"imageHeight":957,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003Eelementary OS\u003C\u002Fp\u003E\" data-overridecredit=\"Image: Jack Wallen\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"elementary OS","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"http:\u002F\u002Fwww.elementary.io","url":""}]\" data-usepricing=\"true\" data-like=\"~ Very elegant and user-friendly ~ Easy learning curve ~ Performs well on most machines ~ Consistent look and feel ~ macOS-like UI ~ Very stable\" data-dislike=\"~ Limited apps in the AppCenter ~ Updates can be slow to arrive ~ Full OS upgrades require clean installation\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cem\u003EZDNET contributor Jack Wallen contributed to this story.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3579d9c3-3604-4b8b-8e26-6d871159ba16\" data-edition=\"us\" data-description=\"\u003Cp\u003EMy pick for the best Linux distribution for beginners is Linux Mint. It has a user interface that looks and feels very much like Windows for easier transitioning, as well as a free and open-source code for making your own tweaks. The best part is that Linux Mint doesn't collect your data at all, so you can use it with confidence that your personal info won't end up on a server somewhere to be sold to advertisers.\u003C\u002Fp\u003E\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cstrong\u003ELinux\u003C\u002Fstrong\u003E \u003Cstrong\u003Edistro\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cstrong\u003EPrice\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cstrong\u003ECore\u003C\u002Fstrong\u003E \u003Cstrong\u003Ecode\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cstrong\u003EOpen\u003C\u002Fstrong\u003E \u003Cstrong\u003Esource?\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003ELinux Mint\u003C\u002Ftd\u003E\u003Ctd\u003EFree\u003C\u002Ftd\u003E\u003Ctd\u003EGNOME 2.x\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EChrome OS\u003C\u002Ftd\u003E\u003Ctd\u003EFree\u003C\u002Ftd\u003E\u003Ctd\u003EGentoo Linux\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EUbuntu\u003C\u002Ftd\u003E\u003Ctd\u003EFree for individuals\u002FVariable commercial pricing\u003C\u002Ftd\u003E\u003Ctd\u003EGNOME 3.x\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EZorin OS\u003C\u002Ftd\u003E\u003Ctd\u003EFree for individuals\u002F$39 for commercial license\u003C\u002Ftd\u003E\u003Ctd\u003EUbuntu\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EMX Linux\u003C\u002Ftd\u003E\u003Ctd\u003EFree\u003C\u002Ftd\u003E\u003Ctd\u003EDebian\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003Eelementary OS&nbsp;\u003C\u002Ftd\u003E\u003Ctd\u003EFree option available (pay what you can)\u003C\u002Ftd\u003E\u003Ctd\u003EUbuntu LTS\u003C\u002Ftd\u003E\u003Ctd\u003EYes\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\u003Cp\u003ESo, ready to give Linux a try? It's worked well for me for over 30 years, and it can work well for you for the next 30. While most&nbsp;\u003Ca href="https:\u002F\u002Fwww.computerworld.com\u002Farticle\u002F3625450\u002Fsay-hello-to-the-windows-365-cloud-pc.html" target="_blank"\u003Edesktops seem to be heading to a DaaS model--including Windows\u003C\u002Fa\u003E&nbsp;-- I can guarantee you Linux will still be available for your PC decades from now.\u003C\u002Fp\u003E\" data-hed=\"What is the best Linux distro for beginners?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"1c79803f-9a23-4eac-abc0-d3302aeb9a58\" data-edition=\"us\" data-description=\"\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cstrong\u003EChoose\u003C\u002Fstrong\u003E \u003Cstrong\u003Ethis...\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cstrong\u003EIf\u003C\u002Fstrong\u003E \u003Cstrong\u003Eyou\u003C\u002Fstrong\u003E \u003Cstrong\u003Ewant...\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003ELinux Mint\u003C\u002Ftd\u003E\u003Ctd\u003EWindows-like feel and operation\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EChrome OS\u003C\u002Ftd\u003E\u003Ctd\u003EA pick-up-and-play operating system\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EUbuntu\u003C\u002Ftd\u003E\u003Ctd\u003EA more in-depth OS for learning code\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EZorin OS\u003C\u002Ftd\u003E\u003Ctd\u003ESupport for ChromeOS, Mac, and Windows-style interfaces.\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003EMX Linux\u003C\u002Ftd\u003E\u003Ctd\u003EA robust online community for open-source code tweaking\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003Eelementary OS&nbsp;\u003C\u002Ftd\u003E\u003Ctd\u003EA user-friendly distribution with a similar UI to macOS&nbsp;\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn the end, the best Linux distro for you is whichever one feels the most familiar. Some of the picks on our list have user interfaces that are very, very close to older versions of Windows to make it easier to learn something new. Others allow for dual-booting so you can swap back and forth between operating systems when you want to poke around in Linux for an afternoon or need to get some work done in Windows.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EYou also want to choose a version of Linux that is supported by a robust online community of coders, documentation teams, and regular users. That way, if you have any issues with installation, downloading programs, or just general questions, you can get the help you need.\u003C\u002Fp\u003E\" data-hed=\"Which Linux distro for beginners is right for you?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"76df66b7-e958-4499-9f94-437ae48a53d4\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile compiling these picks, we paid careful attention to each Linux distribution's ease of use, price, and core code.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ECheck out: \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-three-tiers-of-linux-distribution-difficulty\u002F" target="_blank"\u003EThe 3 tiers of Linux distribution difficulty\u003C\u002Fa\u003E&nbsp;\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EEase of use:\u003C\u002Fstrong\u003E Since these systems are for beginners, we considered how a novice would interact with the user experience of an operating system that isn't Windows or macOS. These beginner systems should feel familiar but not overwhelming.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EPrice: \u003C\u002Fstrong\u003EIf you are new to Linux, you probably don't want to invest a sum of money into it if you are unfamiliar with the system. That's why we included picks that had free options as well as paid options.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECore code: \u003C\u002Fstrong\u003EA core Linux distro contains a kernel that helps you install the operating system. However, beginners can find this confusing. We considered which distros' core code would be easiest to navigate.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"How did we choose these Linux distros for beginners?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EFAQs on Linux distributions\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"213def8d-6f80-4269-8148-e725ff5de3cf\" data-edition=\"us\" data-description=\"\u003Cp\u003EIt used to be hard to install programs on Linux, but that's no longer the case. Under the hood, things can still be complex, but now almost all distros have application stores. These make installing new programs as simple as pick and click.\u003C\u002Fp\u003E\" data-hed=\"Is it hard to install applications on Linux?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c063d005-d300-41b5-a7d3-b0ede986e005\" data-edition=\"us\" data-description=\"\u003Cp\u003EYes, you can get a lot more from Linux if you know how to do shell programming and the like. But that's also true of Windows and PowerShell. With both operating systems, you don't need to know the deep ins and outs of either one to get your work done.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ESo why would you move? Well, for starters, Linux is far more secure than its rivals. Looking ahead, as Ed Bott points out, many of you may end up facing a&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-windows-10-is-a-security-disaster-waiting-to-happen\u002F"\u003Esecurity disaster if you keep using Windows 10\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAlso, Linux, unlike Windows 11, will run on pretty much any PC you've got lying around. Linux doesn't require much in the way of a computer to do just fine. For example, I have a 2007-vintage HP Pavilion Media Center TV m7360n PC with a 2.8GHz Pentium D 920 dual-core processor, 2GBs of RAM, and a 300GB SATA drive PC that's still running Linux to this day. Good luck running any modern version of Windows on that!\u003C\u002Fp\u003E\u003Cp\u003ESure, it used to be hard to install programs on Linux, but that's no longer the case. Under the hood, things can still be complex, but now almost all distros have application stores. These days, installing Linux programs is as easy as picking and clicking.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EIf you still need some Windows programs, you can always try&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-run-windows-programs-on-linux-with-crossover\u002F"\u003ECrossover Linux\u003C\u002Fa\u003E&nbsp;to run them on Linux. It won't run all Windows apps by any means, but it runs many of them surprisingly well.\u003C\u002Fp\u003E\u003Cp\u003EIn any event, since most such programs, even Adobe PhotoShop are&nbsp;\u003Ca href="https:\u002F\u002Fwww.computerworld.com\u002Farticle\u002F3639015\u002Ffinally-adobe-rolls-out-photoshop-and-illustrator-for-daas-users.html" target="_blank"\u003Enow available as Software-as-a-Service\u003C\u002Fa\u003E&nbsp;(SaaS), there's less need than ever for Windows-specific programs. Indeed, we're moving to a business world where all you really need is a web browser to enable you to use a&nbsp;\u003Ca href="https:\u002F\u002Fwww.computerworld.com\u002Farticle\u002F3634468\u002Fhow-to-choose-the-best-desktop-as-a-service-solution.html" target="_blank"\u003EDesktop-as-a-Service (DaaS) platform\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe future of the desktop aside, unlike Windows, where your only real choices today are Windows 10 or 11, there are&nbsp;\u003Ca href="http:\u002F\u002Fdistrowatch.com\u002F" target="_blank"\u003Ehundreds of Linux desktop distributions\u003C\u002Fa\u003E. On top of those are numerous Linux desktop interfaces, each with its own distinctive look and feel, such as&nbsp;\u003Ca href="https:\u002F\u002Fkde.org\u002F" target="_blank"\u003EKDE\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.gnome.org\u002F" target="_blank"\u003EGNOME\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Flinuxmint.com\u002Fedition.php?id=288" target="_blank"\u003ECinnamon\u003C\u002Fa\u003E,&nbsp;\u003Ca href="http:\u002F\u002Flxde.org\u002F" target="_blank"\u003ELxde\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.xfce.org\u002F" target="_blank"\u003EXfce\u003C\u002Fa\u003E, and many more. Most distributions have a primary user interface, such as&nbsp;\u003Ca href="https:\u002F\u002Fgetfedora.org\u002F" target="_blank"\u003EFedora\u003C\u002Fa\u003E&nbsp;and GNOME and&nbsp;\u003Ca href="https:\u002F\u002Fwww.opensuse.org\u002F" target="_blank"\u003EOpenSUSE\u003C\u002Fa\u003E&nbsp;and KDE, but also enable you to pick from one to three others. Since you're just starting with Linux, I recommend you stick with the distro's main interface.\u003C\u002Fp\u003E\u003Cp\u003EWhat's a would-be Linux desktop user to do? Luckily for you, you don't have to try them all out to find a good fit. The key question is: "What do you want to use Linux for?" For beginners, I look at what's the easiest to pick up, the best overall Linux desktop, the simplest Linux for Windows users, and the easiest Linux for users with older machines.\u003C\u002Fp\u003E\" data-hed=\"Can you get more from Linux than Windows or MacOS?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dabd31ef-7013-4ee0-b8fe-60b1ad2b2a38\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf you still need some Windows programs, you can always try&nbsp;\u003Ca href="https:\u002F\u002Fwww.codeweavers.com\u002Fcrossover\u002F"\u003ECrossover Linux\u003C\u002Fa\u003E&nbsp;to run them on Linux. It won't run all Windows apps by any means, but it runs many of them surprisingly well. Some Microsoft programs are now available natively on Linux. These include the \u003Ca href="https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fedge" target="_blank"\u003EEdge browser\u003C\u002Fa\u003E and \u003Ca href="https:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fhow-to-install-microsoft-teams-on-linux\u002F" target="_blank"\u003ETeams\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EYou can also run \u003Ca href="https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fwindows-365" target="_blank"\u003EWindows 365 Cloud PC\u003C\u002Fa\u003E, a full Windows 10 or 11 cloud-based desktop, from Linux. This subscription service costs a pretty penny. Or, for free, you can run \u003Ca href="https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmicrosoft-365\u002Ffree-office-online-for-the-web" target="_blank"\u003EMicrosoft 365 for the web\u003C\u002Fa\u003E&nbsp;(formerly Office 365), which gives you access to a subset of Word, Excel, PowerPoint, Outlook, and OneNote's functionality.\u003C\u002Fp\u003E\" data-hed=\"Can you run Windows programs on Linux?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"f8da9e1b-f2b9-4214-94b4-8624be20a119\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo, not really. True, while Linux is much safer than Windows, it's not totally immune from attacks. But, those attacks tend to be much rarer than those that plague Windows or macOS.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThat said, you should still run a firewall, which Linux has built-in, and for stopping malware in its tracks you might consider installing \u003Ca href="https:\u002F\u002Fwww.eset.com\u002Fus\u002Fbusiness\u002Fdownload\u002Fendpoint-antivirus-linux\u002F" target="_blank"\u003EESET Endpoint AntiVirus for Linux\u003C\u002Fa\u003E&nbsp;or&nbsp;\u003Ca href="https:\u002F\u002Fwww.clamav.net\u002F" target="_blank"\u003EClamAV\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Do you need security software on desktop Linux?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EOther Linux distributions worth considering\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"f491be63-84a5-4ef1-95be-5a08708c5dd0\" data-edition=\"us\" data-description=\"\u003Cp\u003EYou can get this attractive, lightweight Ubuntu distro from \u003Ca href="https:\u002F\u002Fsystem76.com\u002F" target="_blank"\u003ESystem76\u003C\u002Fa\u003E, a top Linux PC company.\u003C\u002Fp\u003E\" data-hed=\"Pop!_OS\" data-imagegroup=\"{"alt":"pop os","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"ZDNet","imageData":{"id":"cc8f64e2-481e-4826-a3f2-630b5ec25542","title":"pop-os","filename":"pop-os.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F11\u002F15\u002Fcc8f64e2-481e-4826-a3f2-630b5ec25542\u002Fpop-os.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":176653,"width":1296,"height":720,"dateCreated":{"date":"2022-11-15 15:21:55","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-01-10 16:39:26","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"ZDNet","alt":"pop os","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"cc8f64e2-481e-4826-a3f2-630b5ec25542","imageAltText":"pop os","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"ZDNet","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"pop-os.jpg","imageDateCreated":"2022\u002F11\u002F15","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"ZDNet\" data-linktext=\"Best Linux distro alternative\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Pop.system76","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fpop.system76.com\u002F","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c011342c-a601-42cd-bc11-b02a14b09cda\" data-edition=\"us\" data-description=\"\u003Cp\u003EOur last alternative pick is another Ubuntu-based Linux distribution. Despite the name, it has nothing to do with Mint Linux. Instead, its calling card is that with its Site Specific Browser, Peppermint integrates easily and seamlessly with cloud and web-based applications.\u003C\u002Fp\u003E\" data-hed=\"Peppermint OS\" data-imagegroup=\"{"alt":"peppermint-os","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Peppermint OS","imageData":{"id":"a83fa9a9-fd91-419a-bfe6-c5f2d8bca82e","title":"peppermint-os","filename":"peppermint-os.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F11\u002F15\u002Fa83fa9a9-fd91-419a-bfe6-c5f2d8bca82e\u002Fpeppermint-os.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":183566,"width":1296,"height":720,"dateCreated":{"date":"2022-11-15 15:23:22","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-11-15 15:23:29","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Peppermint OS","alt":"peppermint-os","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"a83fa9a9-fd91-419a-bfe6-c5f2d8bca82e","imageAltText":"peppermint-os","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Peppermint OS","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"peppermint-os.jpg","imageDateCreated":"2022\u002F11\u002F15","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Peppermint OS\" data-linktext=\"Best Linux distro alternative\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Peppermintos","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fpeppermintos.com\u002F","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4930834\" data-copy=\"ZDNET Recommends\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-30 18:02:00",timezone:"UTC",updated:c,published:c},description:"The best Linux distros for beginners are as easy to use as MacOS or Windows -- really.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ca258883-ec4f-4bca-acb0-ac669ef2cbea",image:{id:"38b2dc15-754d-45fb-886a-0ad32c7cc2d4",filename:"linux-mint-21-3.jpg",dateCreated:{created:c,date:"2024-01-15 23:51:46",timezone:"UTC",updated:c,published:c},alt:"Linux Mint 20.2 with Cinnamon",credits:"sjvn",caption:"\u003Cp\u003ELinux Mint 20.2 with Cinnamon with one cool interface.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F01\u002F15\u002F38b2dc15-754d-45fb-886a-0ad32c7cc2d4\u002Flinux-mint-21-3.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2560,height:1440,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"best-list",hubTopicPathString:"Tech^Services & Software^Operating Systems^Linux",relatedItems:[]},name:b,promoTitle:"The best Linux distros for beginners: Expert tested",section:b,slug:"best-linux-desktops-for-beginners",startYear:c,summary:b,title:"The best Linux distributions for beginners in 2025: Expert tested and reviewed",topic:{id:"10b2a4fa-ec91-11e3-95d2-02911863765e",slug:"linux",name:"Linux",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10b2a4fa-ec91-11e3-95d2-02911863765e",slug:"linux",name:"Linux",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10a72f10-ec91-11e3-95d2-02911863765e",slug:"laptops",name:"Laptops",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"f1f7db06-c6f9-4e80-8187-60ad48f035a1",slug:"zdnet-recommends",name:"ZDNET Recommends",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"1c22565e-4438-4e82-b05c-7c5ad5650e68\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Vicki Jauron, Babylon and Beyond Photography\u002FGetty Images\" data-image-alt-text=\"pointpenguin-screenshot-2025-01-29-131627\" data-image-filename=\"pointpenguin-screenshot-2025-01-29-131627.jpg\" data-image-date-created=\"2025\u002F01\u002F29\" data-image-width=\"800\" data-image-height=\"591\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESome days, you really need to run a Windows-only program, even if you're a die-hard Linux user  -- like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Five-tried-a-zillion-desktop-distros-it-doesnt-get-any-better-than-linux-mint-22\u002F\" target=\"_blank\"\u003Eyours truly\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EFor those times, I often turn to \u003Ca href=\"https:\u002F\u002Fwww.winehq.org\u002F\" target=\"_blank\"\u003EWine\u003C\u002Fa\u003E (formerly an acronym for \"Wine Is Not an Emulator\"). Wine provides a compatibility layer capable of running Windows applications on \u003Ca href=\"https:\u002F\u002Fpubs.opengroup.org\u002Fonlinepubs\u002F9699919799.2018edition\u002F\" target=\"_blank\"\u003EPOSIX\u003C\u002Fa\u003E-compliant operating systems such as Linux, MacOS, and FreeBSD. Wine translates Windows application programming interface (API) calls into POSIX calls on the fly, which enables you to integrate and run Windows applications on your desktop.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-run-a-windows-app-on-linux-with-wine\u002F\"\u003EHow to run a Windows app on Linux with Wine\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOn January 21, \u003Ca href=\"https:\u002F\u002Fgitlab.winehq.org\u002Fwine\u002Fwine\u002F-\u002Freleases\u002Fwine-10.0\" target=\"_blank\"\u003EWine 10.0\u003C\u002Fa\u003E was officially released by its open-source community. This major update introduces many new features and improvements over its predecessor, including an experimental Bluetooth driver, a new pointer device driver, and enhancements to the \u003Ca href=\"https:\u002F\u002Fwayland.freedesktop.org\u002F\" target=\"_blank\"\u003EWayland graphics\u003C\u002Fa\u003E driver.\u003C\u002Fp\u003E\u003Cp\u003EThe enhanced Wayland driver, perhaps the most significant improvement in Wine 10.0, now includes initial \u003Ca href=\"https:\u002F\u002Fwww.opengl.org\u002F\" target=\"_blank\"\u003EOpenGL\u003C\u002Fa\u003E support, \u003Ca href=\"https:\u002F\u002Fcommunity.khronos.org\u002Ft\u002Fwhat-is-pbuffer\u002F38896\" target=\"_blank\"\u003EPbuffer\u003C\u002Fa\u003E support, and better window positioning. This signals a shift towards more modern display server protocols on Linux systems. Here's what that means for users: Wine does a better job than ever at rendering Windows graphics on modern Linux desktop distributions. \u003C\u002Fp\u003E\u003Cp\u003EThe release also delivers important multimedia enhancements, including a new \u003Ca href=\"https:\u002F\u002Flearn.microsoft.com\u002Fen-us\u002Fwindows\u002Fwin32\u002Fmedfound\u002Fmicrosoft-media-foundation-sdk\" target=\"_blank\"\u003EMedia Foundation\u003C\u002Fa\u003E backend using \u003Ca href=\"https:\u002F\u002Fwww.ffmpeg.org\u002F\" target=\"_blank\"\u003EFFmpeg\u003C\u002Fa\u003E. This popular open-source library renders almost any video streaming format. The backend should improve compatibility with Windows applications that rely on Microsoft's multimedia framework. In short, Windows program videos on Linux should also be improved.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThat said, this is still a beta feature and more work needs to be done, especially for \u003Ca href=\"https:\u002F\u002Flearn.microsoft.com\u002Fen-us\u002Fwindows\u002Fwin32\u002Fdirect3d\" target=\"_blank\"\u003EDirect3D\u003C\u002Fa\u003E-aware playback. You can enable it by setting the value DisableGstByteStreamHandler=1 in the HKCU\\Software\\Wine\\MediaFoundation registry key.\u003C\u002Fp\u003E\u003Cp\u003EFor gamers and graphics-intensive application users, Wine 10.0 offers improved support for Direct3D, including initial support for compiling legacy Direct3D bytecode to SPIR-V and initial HLSL compiler support for compiling effect profiles. The Vulkan driver interface has also been reworked, potentially leading to better games and 3D application performance.\u003C\u002Fp\u003E\u003Cp\u003EGaming enthusiasts will be pleased that Wine 10.0 includes numerous game-specific fixes, addressing issues in popular titles such as Forza Horizon 4, Assassin's Creed, and Final Fantasy XI.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-linux-laptop\u002F\"\u003EThe best Linux laptops of 2025: Expert tested and reviewed\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWine 10.0 also brings significant ARM support advancements, including better ARM64EC and ARM64X compatibility. This expansion of ARM support is particularly noteworthy as it allows for better integration of Windows applications on ARM-based Linux systems. This new ARM support opens up new possibilities for users of devices like the Raspberry Pi or ARM-based laptops.\u003C\u002Fp\u003E\u003Cp\u003EAlexandre Julliard, the lead developer of Wine, commented on the release: \"Wine 10.0 represents a significant milestone in our ongoing efforts to bridge the gap between Windows and Linux ecosystems. We're particularly excited about the improvements in ARM support and the enhanced graphics capabilities.\"\u003C\u002Fp\u003E\u003Cp\u003EThe Wine project has made binary packages available for various Linux distributions, including Debian, Ubuntu, Fedora, openSUSE, Slackware, FreeBSD, and MacOS. Users can download these packages from the official Wine website or through their distribution's package management system.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Five-tried-a-zillion-desktop-distros-it-doesnt-get-any-better-than-linux-mint-22\u002F\"\u003EI've tried a zillion desktop distros - it doesn't get any better than Linux Mint 22\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs always, Wine can't run all Windows applications on Linux. To see how a particular program will run, check the \u003Ca href=\"https:\u002F\u002Fappdb.winehq.org\u002F\" target=\"_blank\"\u003EWine Application Database\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EAs Wine matures, it remains a crucial tool for Linux users who need to run Windows applications without resorting to virtual machines or dual-booting. The release of Wine 10.0 further cements its position as a cornerstone of cross-platform compatibility in the open-source world.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"26d1d292-1768-4c56-bd62-dbc463199bfa\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F26d1d292-1768-4c56-bd62-dbc463199bfa\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-29 18:25:36",timezone:"UTC",updated:c,published:c},description:"The latest version of Wine features better graphics and videos. Gamers will be especially pleased.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"0436909e-446e-44b6-be42-39f3fc7e8f3d",image:{id:"1c22565e-4438-4e82-b05c-7c5ad5650e68",filename:"pointpenguin-screenshot-2025-01-29-131627.jpg",dateCreated:{created:c,date:"2025-01-29 18:17:26",timezone:"UTC",updated:c,published:c},alt:"pointpenguin-screenshot-2025-01-29-131627",credits:"Vicki Jauron, Babylon and Beyond Photography\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F29\u002F1c22565e-4438-4e82-b05c-7c5ad5650e68\u002Fpointpenguin-screenshot-2025-01-29-131627.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:800,height:591,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^Enterprise Software",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"with-wine-10-update-run-your-windows-app-on-linux-better-than-ever",startYear:c,summary:b,title:"With Wine 10 update, run your Windows app on Linux better than ever",topic:{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10b2a4fa-ec91-11e3-95d2-02911863765e",slug:"linux",name:"Linux",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"11ec38e5-ec91-11e3-95d2-02911863765e",slug:"windows",name:"Windows",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"3edc0faa-226b-4980-9b4a-f614df49135d",username:"tiernan1",profileUrl:c,email:c,firstName:"Tiernan",lastName:"Ray",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"c2f70f95-253a-47e8-969f-8313ff044e89",filename:"tiernan-ray.jpg",dateCreated:{created:c,date:"2022-08-05 17:33:23",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fc2f70f95-253a-47e8-969f-8313ff044e89\u002Ftiernan-ray.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Tiernan Ray has been covering technology and business for 28 years. He was most recently technology editor for Barron's where he wrote daily market coverage for the Tech Trader blog and wrote the weekly print column of that name. He has also worked for Bloomberg and SmartMoney, and for the prestigious ComputerLetter newsletter covering venture capital investments in tech. His work has been published in the New York Times, Fortune magazine, and CNN Money. He is a graduate of Princeton University and a native of New York City.",profile:c,title:"Senior Contributing Writer",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"f8410629-dea2-4a05-8eeb-740b9f0ba742\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"MicroStockHub\u002FGetty Images\" data-image-alt-text=\"slow-sign-55gettyimages-1498394487\" data-image-filename=\"slow-sign-55gettyimages-1498394487.jpg\" data-image-date-created=\"2025\u002F01\u002F27\" data-image-width=\"2178\" data-image-height=\"1376\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThree months after \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F\"\u003Ea prior survey\u003C\u002Fa\u003E of chief information officers, the latest data shows the majority of companies are not ready to put their generative artificial intelligence (Gen AI) into production, according to the \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fus\u002FDocuments\u002Fconsulting\u002Fus-state-of-gen-ai-q4.pdf\" target=\"_blank\"\u003Enew report \u003C\u002Fa\u003Eby consulting giant Deloitte.  \u003C\u002Fp\u003E\u003Cp\u003EMore than two-thirds of global corporate executives surveyed said that fewer than one-third of Gen AI experiments \"will be fully scaled in the next three to six months,\" states the report, entitled \"Now Decides Next: Generating a New Future\" and compiled by lead author Ranjit Bawa, Deloitte's head of US strategy and the firm's CTO. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-your-job-be-at-risk-due-to-ai-do-this-before-its-too-late\u002F\"\u003ECould your job be at risk due to AI? Do this before it's too late\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe report identifies institutional barriers that have arisen that block Gen AI deployment, including \"regulatory uncertainty and risk management.\" Among all the barriers to deployment, \"Worries about complying with regulations\" tops the list -- the same factor that was at the top of the list a year ago.  \u003C\u002Fp\u003E\u003Cp\u003EAmong those asked what has held back Gen AI in their organization, 38% cited the regulatory issue, up from 28% a year earlier.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"6b704ccb-c23e-4cfe-b247-1818e8552492\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Deloitte Consulting LLC\" data-image-alt-text=\"deloitte-2025-volume-of-expected-ai-proof-of-concept-in-deployment\" data-image-filename=\"deloitte-2025-volume-of-expected-ai-proof-of-concept-in-deployment.jpg\" data-image-date-created=\"2025\u002F01\u002F27\" data-image-width=\"1450\" data-image-height=\"1038\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBecause of regulatory risk, and risks with compliance issues, \"There is a speed limit\" to AI deployment, states the report. \u003C\u002Fp\u003E\u003Cp\u003E\"Gen AI technology continues to advance at incredible speed,\" Bawa and team relate. \"However, most organizations are moving at the speed of organizations, not at the speed of technology,\" the report finds.  \u003C\u002Fp\u003E\u003Cp\u003E\"No matter how quickly the technology advances -- or how hard the companies producing Gen AI technology push -- organizational change in an enterprise can only happen so fast.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe regulatory issue, the report states, makes clear \"respondents' unease about which use cases will be acceptable, and to what extent their organizations will be held accountable for Gen AI-related problems.\" \u003C\u002Fp\u003E\u003Cp\u003EThe study is the fourth quarterly report by Deloitte since the firm began conducting the study. The latest iteration was conducted in July through September, and received 2,773 responses from \"senior leaders in their organizations and included board and C-suite members, and those at the president, vice president, and director level,\" from 14 countries, including the US, UK, Brazil, Germany, Japan, Singapore, and Australia, and across industries including energy, finance, healthcare, and media and telecom. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F\"\u003EThe previous report\u003C\u002Fa\u003E, released over the summer, related that \"70% of respondents said their organization has moved 30% or fewer of their generative AI experiments into production.\"  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"09d245a8-f581-478d-b3dc-fc1e94a4f3a3\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Deloitte Consulting LLC\" data-image-alt-text=\"deloitte-2025-barriers-to-deployment\" data-image-filename=\"deloitte-2025-barriers-to-deployment.jpg\" data-image-date-created=\"2025\u002F01\u002F27\" data-image-width=\"2294\" data-image-height=\"550\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt seems many companies are still struggling. The new report has strikingly similar findings: \"Over two-thirds of respondents said that 30% or fewer of their current experiments will be fully scaled in the next three to six months.\" \u003C\u002Fp\u003E\u003Cp\u003EAlthough enterprises have seen \"encouraging returns\" on their initial AI investment, writes Bawa, they \"have learned that creating value with Gen AI -- and deploying it at scale -- is hard work.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-software-startups-set-to-take-over-12-trillion-us-services-industry\u002F\"\u003E\u003Cstrong\u003EAI software startups set to take over $12 trillion US services industry\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ECompanies are being tenacious in that struggle, but it's going to take time.  \u003C\u002Fp\u003E\u003Cp\u003E\"The vast majority of organizations we surveyed are taking a realistic perspective and showing sustained commitment in their quest for value from Gen AI,\" the report relates. \"However, it might be a multiyear journey for some organizations to reach full-scale deployment and achieve the ROI they are looking for.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"573f9655-50c8-4583-b849-387953d20785\" data-size=\"medium\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Deloitte Consulting LLC\" data-image-alt-text=\"deloitte-2025-gen-ai-intiatives\" data-image-filename=\"deloitte-2025-gen-ai-intiatives.jpg\" data-image-date-created=\"2025\u002F01\u002F27\" data-image-width=\"800\" data-image-height=\"1384\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESome of the corporate functions that have seen the best ROI, Bawa and team note, are those that were prioritized for Gen AI implementation.\u003C\u002Fp\u003E\u003Cp\u003EFor example, \"IT,\" \"operations,\" and \"marketing\" are the three areas that are furthest along in Gen AI use. Also, IT and marketing each have seen ROI above expectations. Cybersecurity, the fifth-highest priority for Gen AI among survey respondents, has seen the greatest upside in ROI of all uses, the report notes.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"7f581545-eb02-4196-b770-e4b4832a867c\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Deloitte Consulting LLC\" data-image-alt-text=\"deloitte-2025-where-the-roi-is-in-ai\" data-image-filename=\"deloitte-2025-where-the-roi-is-in-ai.jpg\" data-image-date-created=\"2025\u002F01\u002F27\" data-image-width=\"1378\" data-image-height=\"1264\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAs the report notes, \"Relative to other types of advanced Gen AI initiatives, those focused on cybersecurity are far more likely to be exceeding their ROI expectations, with 44% of cybersecurity initiatives delivering an ROI somewhat or significantly above expectations versus only 17% that are delivering an ROI somewhat or significantly below expectations (a 27-point gap). \u003C\u002Fp\u003E\u003Cp\u003E\"On the other hand, with advanced Gen AI implementations in functions such as sales, finance, and R&D, more respondents reported ROI below expectations than reported ROI above expectations,\" the report continues. \"This suggests some challenges have yet to be overcome in those areas.\" \u003C\u002Fp\u003E\u003Cp\u003EAmidst the challenges, Bawa and team warn that many C-suite executives have been \"cheerleaders,\" trumpeting their company's work in AI despite the slow progress. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-open-source-tools-that-could-disrupt-the-entire-it-incident-management-market\u002F\"\u003E\u003Cstrong\u003EThe open-source tools that could disrupt the entire IT incident management market\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Relative to leaders outside of the C-suite, CxOs tend to express a rosier view of their organization's GenAI investments -- and how easily and quickly GenAI's barriers will be addressed and value achieved,\" the report relates.  \u003C\u002Fp\u003E\u003Cp\u003E\"It's critical that CxOs move on from being cheerleaders to being champions for achieving organizational efficiency and market competitiveness.\" \u003C\u002Fp\u003E\u003Cp\u003EDespite the slow pace, Deloitte's CTO is confident in the continued development, and ultimate deployment, of Gen AI. \u003C\u002Fp\u003E\u003Cp\u003E\"GenAI and AI broadly is our reality -- it's not going away,\" writes Bawa. \u003C\u002Fp\u003E\u003Cp\u003EGen AI is ultimately like the Internet, cloud computing, and mobile waves that preceded it, he asserts. Those \"transformational opportunities weren't uncovered overnight,\" he says, \"but as they became pervasive, they drove significant disruption to business and technology capabilities, and also triggered many new business models, new products and services, new partnerships, and new ways of working and countless other innovations that led to the next wave across industries.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-27 19:10:06",timezone:"UTC",updated:c,published:c},description:"Many C-suite executives have been cheerleaders for their company's work in AI despite slow progress, finds Deloitte's latest survey.",filterKey:"0eee9958-1041-420a-be77-f027a6a51698",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"6ec7fc1a-5e38-420c-bb5e-ce9a101a62f8",image:{id:"f8410629-dea2-4a05-8eeb-740b9f0ba742",filename:"slow-sign-55gettyimages-1498394487.jpg",dateCreated:{created:c,date:"2025-01-27 18:59:25",timezone:"UTC",updated:c,published:c},alt:"slow-sign-55gettyimages-1498394487",credits:"MicroStockHub\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F27\u002Ff8410629-dea2-4a05-8eeb-740b9f0ba742\u002Fslow-sign-55gettyimages-1498394487.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2178,height:1376,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"enterprises-are-hitting-a-speed-limit-in-deploying-gen-ai-heres-why",startYear:c,summary:b,title:"Enterprises are hitting a 'speed limit' in deploying Gen AI - here's why",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Enterprise Software",description:c,filters:c,paging:c,slug:"enterprise-software",title:"Enterprise Software",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"adebcfcd-be89-4a4b-89a2-691029cf8b8b",meta:{componentName:"adebcfcd-be89-4a4b-89a2-691029cf8b8b",componentDisplayName:"Developer",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002Fadebcfcd-be89-4a4b-89a2-691029cf8b8b\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=adebcfcd-be89-4a4b-89a2-691029cf8b8b"}},items:[{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"bee10e0e-9267-4b57-a911-a9ad0e280e42\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"J Studios\u002FGetty Images\" data-image-alt-text=\"chatboxes5gettyimages-2171240930\" data-image-filename=\"chatboxes5gettyimages-2171240930.jpg\" data-image-date-created=\"2025\u002F02\u002F14\" data-image-width=\"2291\" data-image-height=\"1309\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIs artificial intelligence leading to the decline or the rebirth of business intelligence? \u003C\u002Fp\u003E\u003Cp\u003EFront-end business intelligence and data analytics tools ruled the markets for years. Now, AI is changing all that. Accordingly, major BI vendors are transitioning to \"AI\" companies. What do end-users need to know about the future of BI and data analytics in the AI era? \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-end-of-data-silos-how-sap-is-redefining-enterprise-ai-with-joule-and-databricks\u002F\"\u003EThe end of data silos? How SAP is redefining enterprise AI with Joule and Databricks\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEstablished BI vendors have gotten the message, with new tools that go well beyond reporting and pretty graphs. For example, Qlik, long a leading BI vendor, is conducting what it calls a global \"AI Reality Tour,\" \u003Ca href=\"https:\u002F\u002Felnion.com\u002F2025\u002F02\u002F05\u002Fqlik-global-ai-reality-tour-shares-expert-knowledge-and-access-to-ai-solutions\u002F\" target=\"_blank\"\u003Edescribed\u003C\u002Fa\u003E recently by industry speaker and author \u003Ca href=\"https:\u002F\u002Felnion.com\u002Fauthor\u002Fdez_blanchfield\u002F\" target=\"_blank\"\u003EDez Blanchfield\u003C\u002Fa\u003E. The vendor's move into natural language processing (NLP) -- via generative AI -- enables users to interact with data using everyday language, he noted. Additional capabilities \"extend to data visualization, presenting complex data in an easy-to-understand format.\"\u003C\u002Fp\u003E\u003Cp\u003EIndustry observers agree that the rise of AI -- particularly \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F#link={\" target=\"_blank\"\u003Elarge language models\u003C\u002Fa\u003E -- is greatly expanding the capabilities and reach of BI and data analytics tools. \"LLMs are transforming data analytics by enabling the integration of structured and unstructured data,\" said \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Fchida-chidambaram.html#link={\" target=\"_blank\"\u003EChida Sadayappan\u003C\u002Fa\u003E, managing director of Deloitte Consulting. They enhance data interpretation, improve decision-making, and automate processes, allowing organizations to derive deeper insights and create more value from their data.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBI and analytics tools are here to stay, but their technology foundation is changing -- moving to an AI stack on the cloud. \"Every layer of the current data stack will be reimagined and reinvented,\" said \u003Ca href=\"https:\u002F\u002Fwww.ltimindtree.com\u002Fbloggers\u002Fjitendra-putcha-jit\u002F\" target=\"_blank\"\u003EJitendra Putcha\u003C\u002Fa\u003E, executive vice president with LTIMindtree. \"This includes moving from extract, transform, and load [ETL] methodologies to AI-driven data processing. In addition, user analysis will move from SQL- and Python-based queries to conversational analytics with natural language processing.\"  \u003C\u002Fp\u003E\u003Cp\u003EThis means changes in the roles of coders, who \"will become designers adopting no-code and conversational mode to build applications using Copilots and Studios, replacing integrated development environments,\" said \u003Ca href=\"https:\u002F\u002Fnewsroom.axis.com\u002Fen-us\u002Fblog\u002Fauthor\u002Fquang-trinh\" target=\"_blank\"\u003EQuang Trinh\u003C\u002Fa\u003E, business development manager at Axis Communications. \"We will move from static reports to dynamic data products, providing real-time, actionable insights embedded directly into workflows to drive decision-making at every level.\"    \u003C\u002Fp\u003E\u003Cp\u003EThe natural language processing capabilities inherent in LLMs also are easing \"data analytics by translating natural language into database queries and creating data visualizations,\" said Trinh.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwill-ai-kill-creativity-and-destroy-human-innovation-heres-the-unsettling-truth\u002F\"\u003EWill AI kill creativity and destroy human innovation? Here's the unsettling truth\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis means greater opportunities for creativity among end-users, he continued. \"LLMs such as Claude, for example, can generate code for data visualization when it's connected to a customer's database. LLMs are crossing over to images and videos to assist in analyzing images and videos, but also generating new images and videos from data it has learned from.\"  \u003C\u002Fp\u003E\u003Cp\u003ESadayappan agreed that these tools are evolving \"to offer more interactive and user-friendly experiences. With advancements in GenAI, users can now ask questions in natural English and receive detailed, descriptive answers, making them more accessible and effective for users.\"    \u003C\u002Fp\u003E\u003Cp\u003EData analytics \"democratization\" -- long sought as the Holy Grail of authentically data-driven enterprises -- may finally be closer to reality. The rise of conversational AI through NLP means a new user interface -- no need for formally structuring queries. \"Insights creation and consumption will become conversational,\" Putcha pointed out. \"Systems will adapt to humans. Business users will interact with data in natural language, asking questions and getting insights without SQL or Python skills.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-ai-can-unlock-new-and-better-changes-for-your-business\u002F\"\u003E3 ways AI can unlock new (and better) changes for your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt the same time, as with many technology advancements, success with AI-fueled business analytics tools hinges on data quality -- the classic conundrum of garbage in, garbage out. \"Many organizations will need to invest in data cleaning and validation as they integrate siloed systems into one platform,\" said Trihn. \"Employee training must emphasize trust-but-verify principles for ethical and effective AI tool usage in their organization.\"\u003C\u002Fp\u003E\u003Cp\u003EThe main challenge with AI-driven business intelligence \"is integrating data from various sources, which often exist in silos,\" said Sadayappan. \"Modern data intelligence platforms with LLMs help by facilitating seamless integration, enhancing data quality, and automating insights, thus providing a comprehensive view of customers and operations.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-15 12:00:13",timezone:"UTC",updated:c,published:c},description:"As we continue moving closer to the democratization of data analytics, end-users and tech staff will be making queries in conversational tones.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7f4c73f7-2c4f-48d6-af98-68857927a635",image:{id:"bee10e0e-9267-4b57-a911-a9ad0e280e42",filename:"chatboxes5gettyimages-2171240930.jpg",dateCreated:{created:c,date:"2025-02-14 17:49:06",timezone:"UTC",updated:c,published:c},alt:"chatboxes5gettyimages-2171240930",credits:"J Studios\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F14\u002Fbee10e0e-9267-4b57-a911-a9ad0e280e42\u002Fchatboxes5gettyimages-2171240930.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2291,height:1309,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"heres-what-ai-likely-means-for-traditional-bi-and-analytics-tools",startYear:c,summary:b,title:"Here's what AI likely means for traditional BI and analytics tools",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"376c0500-7882-4375-b9bf-a34985b9eace\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"AI fakes open-source program security patches and feature requests\" data-image-filename=\"ai-fakes-open-source-program-security-patches-and-feature-requests.jpg\" data-image-date-created=\"2025\u002F02\u002F11\" data-image-width=\"3360\" data-image-height=\"1890\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EYou'd think \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) is a boon for developers. After all, a recent Google survey found that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdraft-theres-good-news-and-bad-news-with-ai-assisted-software-development\u002F\"\u003E75% of programmers rely on AI\u003C\u002Fa\u003E. On the other hand, almost 40% report having \"little or no trust\" in AI. Open-source project maintainers -- the people who manage software -- can understand that fact.\u003C\u002Fp\u003E\u003Ch2\u003EMany AI LLMs cannot deliver usable code\u003C\u002Fh2\u003E\u003Cp\u003EFirst, many AI large language models (LLMs) \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use-including-deepseek-r1\" target=\"_blank\"\u003Ecannot deliver usable code for even simple projects.\u003C\u002Fa\u003E Far more troubling, however, is that open-source maintainers are finding that hackers are weaponizing AI to undermine open-source projects' foundations.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdumping-open-source-for-proprietary-rarely-pays-off-better-to-stick-a-fork-in-it\u002F\" target=\"_blank\"\u003EDumping open source for proprietary rarely pays off: Better to stick a fork in it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs Greg Kroah-Hartman, the Linux stable kernel maintainer, observed in early 2024, Common Vulnerabilities and Exposures (CVE), the master list of security holes, are \"abused by security developers looking to \u003Ca href=\"https:\u002F\u002Fopensourcewatch.beehiiv.com\u002Fp\u002Flinux-gets-cve-security-business\" target=\"_blank\"\u003Epad their resumes\u003C\u002Fa\u003E.\" They submit many \"stupid things.\" With AI scanning tools, numerous CVEs are being granted for bugs that don't exist. These security holes are rated by their level of dangerousness using the \u003Ca href=\"https:\u002F\u002Fwww.first.org\u002Fcvss\u002F\" target=\"_blank\"\u003ECommon Vulnerability Scoring System (CVSS).\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EWorse still, as Dan Lorenic, CEO of security company Chainguard, observed, the National Vulnerability Database (NVD), which oversees CVEs, has been underfinanced and overwhelmed, so we can \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fdanlorenc_nvd-nist-fedramp-activity-7172709591091245057-x0Ip\u002F\" target=\"_blank\"\u003E\"expect a massive backlog of entries and false negatives.\"\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EWasting valuable time on fake security issues\u003C\u002Fh2\u003E\u003Cp\u003EWith government \u003Ca href=\"https:\u002F\u002Fww2.aip.org\u002Ffyi\u002Fscience-agencies-brace-for-mass-layoffs\" target=\"_blank\"\u003Eemployee cuts expected to the NVD's parent organization\u003C\u002Fa\u003E, this flood of bogus AI-generated security reports making it into the CVE lists will only increase. This, in turn, means programmers, maintainers, and users will all need to waste valuable time on fake security issues.\u003C\u002Fp\u003E\u003Cp\u003ESome open-source projects, such as Curl, have given up on CVEs entirely. As Daniel Steinberg, leader of Curl, said, \"\u003Ca href=\"https:\u002F\u002Fdaniel.haxx.se\u002Fblog\u002F2025\u002F01\u002F23\u002Fcvss-is-dead-to-us\u002F\" target=\"_blank\"\u003ECVSS is dead to us.\u003C\u002Fa\u003E\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-mark-zuckerberg-wants-to-redefine-open-source-so-badly\u002F\"\u003EWhy Mark Zuckerberg wants to redefine open source so badly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHe's far from the only one to see this problem.\u003C\u002Fp\u003E\u003Cp\u003ESeth Larson, Python Software Foundation security developer-in-residence, wrote: \"Recently, I've noticed an uptick in extremely low-quality, spammy, and LLM-hallucinated security reports to open-source projects. The issue is that in the age of LLMs, these reports appear at first glance to be potentially legitimate and thus require time to refute.\" Larson believes these slop reports \"\u003Ca href=\"https:\u002F\u002Fsethmlarson.dev\u002Fslop-security-reports\" target=\"_blank\"\u003Eshould be treated as if they are malicious.\u003C\u002Fa\u003E\"\u003C\u002Fp\u003E\u003Ch2\u003EPatches introducing new vulnerabilities or backdoors\u003C\u002Fh2\u003E\u003Cp\u003EWhy? Because these patches, while appearing legitimate at first glance, often \u003Ca href=\"https:\u002F\u002Fnavendu.me\u002Fposts\u002Fai-generated-spam-prs\u002F\" target=\"_blank\"\u003Econtain code\u003C\u002Fa\u003E that is entirely wrong and nonfunctional. In the worst case, these patches will, \u003Ca href=\"https:\u002F\u002Fopenssf.org\u002Fblog\u002F2025\u002F01\u002F23\u002Fpredictions-for-open-source-security-in-2025-ai-state-actors-and-supply-chains\u002F\" target=\"_blank\"\u003Ethe Open Source Security Foundation (OpenSSF) predicts\u003C\u002Fa\u003E, introduce new vulnerabilities or backdoors.\u003C\u002Fp\u003E\u003Cp\u003EAlongside fake patches and security reports, AI is being employed to generate a deluge of feature requests across various open-source repositories. These requests, while sometimes seeming innovative or helpful, are often impractical, unnecessary, or simply impossible to implement. The sheer volume of these AI-generated requests overwhelms maintainers, making it hard to distinguish genuine user needs from artificial noise.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EWe have an official open-source AI definition now, but the fight is far from over\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJeff Potliuk, a maintainer for Apache Airflow, an open-source workflow management platform, reported that the Outlier AI company had encouraged its members to post issues to the project \"\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7289278690213990400\u002F\" target=\"_blank\"\u003Ethat make no sense\u003C\u002Fa\u003E and are either copies of other issues or completely useless and make no sense. This takes valuable time of maintainers who have to evaluate and close the issues. My investigation tracked to you as the source of problems -- where your instructional videos are tricking people into creating those issues to -- apparently train your AI.\"\u003C\u002Fp\u003E\u003Cp\u003EThese AI-driven issues have also been reported in Curl and React. To quote Potliuk: \"This is wrong on so many levels. Please STOP. You are giving the community a disservice.\"\u003C\u002Fp\u003E\u003Ch2\u003EFake contributions\u003C\u002Fh2\u003E\u003Cp\u003EThe mechanics of deception behind these fake contributions are becoming increasingly sophisticated. AI models can now produce code snippets that, while nonfunctional, appear syntactically correct and contextually relevant. In addition, AI generates detailed explanations that mimic the language and style of a genuine contributor. Adding insult to injury, according to OpenSSF, \u003Ca href=\"https:\u002F\u002Fopenssf.org\u002Fblog\u002F2025\u002F01\u002F23\u002Fpredictions-for-open-source-security-in-2025-ai-state-actors-and-supply-chains\u002F\" target=\"_blank\"\u003Esome attackers use AI to create fake online identities\u003C\u002Fa\u003E, complete with GitHub histories containing thousands of minor but seemingly legitimate contributions.\u003C\u002Fp\u003E\u003Cp\u003EThe consequences of this AI-driven open-source code spam campaign are far-reaching. Besides maintainers wasting time sifting through and debunking fake contributions, this influx of AI-generated spam undermines the trust that forms the bedrock of open-source collaboration.\u003C\u002Fp\u003E\u003Ch2\u003EStricter guidelines and verification processes\u003C\u002Fh2\u003E\u003Cp\u003EThe open-source community is not standing idly by in the face of this threat. Projects are implementing stricter contribution guidelines and verification processes to weed out AI-generated content. In addition, maintainers share experiences and best practices for identifying and dealing with AI-generated code spam.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams\u002F\"\u003ERed Hat's take on open-source AI: Pragmatism over utopian dreams\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs the battle against AI-generated deception in open-source projects continues, the community faces a critical challenge: preserving the collaborative spirit of open-source development while defending against increasingly sophisticated and automated attempts at manipulation.\u003C\u002Fp\u003E\u003Cp\u003EAs open-source programmer Navendu Pottekkat wrote: \"\u003Ca href=\"https:\u002F\u002Fnavendu.me\u002Fposts\u002Fai-generated-spam-prs\u002F\" target=\"_blank\"\u003EPlease don't turn this into a 'let's spam open-source projects' fest.\u003C\u002Fa\u003E\" Please, please don't. If you value open source, don't play AI games with it.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"cd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fcd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-11 18:30:43",timezone:"UTC",updated:c,published:c},description:"Patch spam contains code that is downright wrong and nonfunctional. Even worse: It can introduce new vulnerabilities or backdoors. What's a developer to do?",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"2c5dc85a-e3f3-4ba1-9e4c-d54c823bf07a",image:{id:"376c0500-7882-4375-b9bf-a34985b9eace",filename:"ai-fakes-open-source-program-security-patches-and-feature-requests.jpg",dateCreated:{created:c,date:"2025-02-11 13:03:49",timezone:"UTC",updated:c,published:c},alt:"AI fakes open-source program security patches and feature requests",credits:"ZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F11\u002F376c0500-7882-4375-b9bf-a34985b9eace\u002Fai-fakes-open-source-program-security-patches-and-feature-requests.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3360,height:1890,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-fake-security-reports-are-swamping-open-source-projects-thanks-to-ai",startYear:c,summary:b,title:"How fake security reports are swamping open-source projects, thanks to AI",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"759eff48-b64c-4e8e-880c-e91261cdde11\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"gremlin\u002FGetty images\" data-image-alt-text=\"AI concept - man working server rooms\" data-image-filename=\"gettyimages-1340956764.jpg\" data-image-date-created=\"2025\u002F02\u002F11\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWelcome to not just a world of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-agents-might-be-the-new-workforce-but-they-still-need-a-manager\u002F\" target=\"_blank\"\u003EAI agents\u003C\u002Fa\u003E but a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fautonomous-businesses-will-be-powered-by-ai-agents\u002F\" target=\"_blank\"\u003Emulti-agent world\u003C\u002Fa\u003E. Yet while these functional \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI\u003C\u002Fa\u003E (Gen AI) tools have great promise for personal and professional productivity, deploying them is a significant challenge for designers and developers.\u003C\u002Fp\u003E\u003Cp\u003EThe authors of a recent Deloitte \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fpages\u002Fconsulting\u002Farticles\u002Fstate-of-generative-ai-in-enterprise.html\" target=\"_blank\"\u003Ereport\u003C\u002Fa\u003E suggested agents have caught people's attention -- 26% of organizations are exploring autonomous agent development. At least 52% of executives are interested in pursuing agentic AI development, and 45% want to extend development to multi-agent systems. However, while agentic AI will be a key enabler of sustainable value, the report suggested it's no silver bullet.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fautonomous-businesses-will-be-powered-by-ai-agents\u002F\" target=\"_blank\"\u003EAutonomous businesses will be powered by AI agents\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"As software systems that can meet objectives with minimal intervention, agents could help accelerate the creation of long-lasting business value,\" the report stated.\u003C\u002Fp\u003E\u003Cp\u003E\"However, the key barriers currently faced by Gen AI -- regulatory uncertainty, risk management, data deficiencies, and workforce issues -- still apply, and are arguably even more important due to the increased complexity of agentic systems.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-agents-might-be-the-new-workforce-but-they-still-need-a-manager\u002F\"\u003E\u003Cstrong\u003EAI agents might be the new workforce, but they still need a manager\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EUnlike today's bots, \"which mainly respond to input, agentic AI can be capable of planning ahead, prioritizing tasks, and executing complex workflows with minimal human intervention,\" \u003Ca href=\"https:\u002F\u002Fwww.deloitte.com\u002Fglobal\u002Fen\u002Fabout\u002Fpeople\u002Fprofiles.jim-rowan+17d7acf.html\" target=\"_blank\"\u003EJim Rowan\u003C\u002Fa\u003E, head of AI at Deloitte Consulting, told ZDNET.  \u003C\u002Fp\u003E\u003Cp\u003EHowever, overall, \"implementing AI agents can be costly,\" he cautioned. Rowan said data infrastructure is vital for any AI agent initiative: \"These necessary systems include scalable cloud platforms, advanced data analytics tools, and robust cybersecurity measures.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EGetting started with agents\u003C\u002Fh2\u003E\u003Cp\u003EThe best bet for percolating AI agents throughout the organization is to keep things as simple as possible. \"Companies and employees that have already found ways to operationalize intelligent agents for simple tasks are best placed to exploit the next wave with agentic AI,\" said \u003Ca href=\"https:\u002F\u002Fwww.seas.upenn.edu\u002F~leebcc\u002F\" target=\"_blank\"\u003EBenjamin Lee\u003C\u002Fa\u003E, professor of computer and information science at the University of Pennsylvania.\u003C\u002Fp\u003E\u003Cp\u003E\"These employees would already be engaging generative AI for simple tasks and they would be manually breaking complex tasks into simpler tasks for the AI. Such employees would already be seeing productivity gains from using generative AI for these simple tasks.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F15-ways-ai-saved-me-time-at-work-in-2024-and-how-i-plan-to-use-it-in-2025\u002F\"\u003E15 ways AI saved me time at work in 2024 - and how I plan to use it in 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ERowan agreed that enterprises should adopt a crawl, walk, run approach: \"Begin with a pilot program to explore the potential of multiagent systems in a controlled, measurable environment.\"\u003C\u002Fp\u003E\u003Cp\u003E\"Most people say AI is at the toddler stage, whereas agentic AI is like a tween,\" said \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fben-sapp-a75b2bb\u002F\" target=\"_blank\"\u003EBen Sapp\u003C\u002Fa\u003E, global practice lead of intelligence at Digital.ai. \"It's functional and knows how to execute certain functions.\"\u003C\u002Fp\u003E\u003Cp\u003EEnterprises and their technology teams \"should socialize the use of generative AI for simple tasks within their organizations,\" Lee continued. \"They should have strategies for breaking complex tasks into simpler ones so that, when intelligent agents become a reality, the sources of productivity gains are transparent, easily understood, and trusted.\"\u003C\u002Fp\u003E\u003Cp\u003ERowan suggested embracing smaller language models rather than the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-global-standard-aims-to-build-security-around-large-language-models\u002F\" target=\"_blank\"\u003Elarge language models\u003C\u002Fa\u003E that have dominated the Gen AI scene up to this point: \"These systems will bring significant value across a range of roles, from supply chain management to software development and financial analysis.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-tips-for-choosing-the-right-ai-model-for-your-business\u002F\" target=\"_blank\"\u003E5 tips for choosing the right AI model for your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ELee agreed this use of smaller-scale models would serve agentic AI well. \"The intelligent agent would break complex tasks into multiple simpler tasks, possibly querying multiple types of specialized models for these tasks,\" he said. \"The agent would then combine these intermediate results into a coherent response.\"\u003C\u002Fp\u003E\u003Ch2\u003ERefining the agentic approach \u003C\u002Fh2\u003E\u003Cp\u003EQuality data is also key, Rowan added: \"It's the foundation for AI agents to work effectively. If data is inaccurate, incomplete, or inconsistent, the agents' outputs and actions may be unreliable or incorrect, creating both adoption and risk issues. It's therefore essential to invest in robust data management and knowledge modeling.\"\u003C\u002Fp\u003E\u003Cp\u003ERowan also urged comprehensive investment in workforce upskilling. This training should \"focus on technical skills and the ability to collaborate effectively with AI agents,\" he said. \"A well-prepared workforce is key to realizing the full potential of AI agents.\"\u003C\u002Fp\u003E\u003Cp\u003ELastly, it is essential \"to establish processes for continuously monitoring and improving the performance of AI agents,\" said Rowan. \"This includes collecting and analyzing performance data, identifying improvements, and making changes to optimize their performance.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagents-are-the-third-wave-of-the-ai-revolution\u002F\"\u003E\u003Cstrong\u003EAgents are the 'third wave' of the AI revolution\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAlong with technical considerations, the key to agentic AI design and deployment success is for companies \"to consider their policies around agentic AI,\" Sapp said.\u003C\u002Fp\u003E\u003Cp\u003EFor example: \"Who's determining when it can be used? Does it have permission to interact with other agents? Agentic AI is moving around, it's in motion and talking to other systems. What happens when those systems run into each other or disagree? A hierarchy is needed to determine where the fine line of auto-approval should reside.\"\u003C\u002Fp\u003E\u003Cp\u003ESapp gave the example of a large financial services company that employed an AI model \"to predict whether or not a change is going to fail. That information creates a probability of failure that goes to a human,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"Based on this probability, that person can then decide to review it deeper or go ahead and approve it. Agentic AI can review that exact change in a workflow and automatically approve the change based on a failure probability rate below 1%. It no longer has to go to a person; it becomes an automated action versus leveraging humans to take action based on AI data.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-11 11:00:18",timezone:"UTC",updated:c,published:c},description:"Agentic AI offers compelling productivity benefits, but designers and developers must think small.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"c69b3ff5-1063-4f78-b415-9c42d9c1b771",image:{id:"759eff48-b64c-4e8e-880c-e91261cdde11",filename:"gettyimages-1340956764.jpg",dateCreated:{created:c,date:"2025-02-11 00:58:11",timezone:"UTC",updated:c,published:c},alt:"AI concept - man working server rooms",credits:"gremlin\u002FGetty images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F11\u002F759eff48-b64c-4e8e-880c-e91261cdde11\u002Fgettyimages-1340956764.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"crawl-then-walk-before-you-run-with-ai-agents-experts-recommend",startYear:c,summary:b,title:"Crawl, then walk, before you run with AI agents, experts recommend",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"6505e7f5-fbe1-4bd9-bccb-a33c685ef3d9",slug:"business-management",name:"Business & Management",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"72b28178-0590-42f7-90b2-434ba8c79927\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Adrienne Bresnahan\u002FGetty Images\" data-image-alt-text=\"forktines-gettyimages-1198345812\" data-image-filename=\"forktines-gettyimages-1198345812.jpg\" data-image-date-created=\"2025\u002F02\u002F05\" data-image-width=\"2133\" data-image-height=\"1406\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELONDON -- Over the past decade, companies such as Redis, Elastic, MongoDB, and HashiCorp \u003Ca href=\"https:\u002F\u002Fwww.theregister.com\u002F2023\u002F10\u002F27\u002Fopen_source_vs_sort_of_open_source\u002F#link={\" target=\"_blank\"\u003Ehave abandoned their open-source license roots and switched to proprietary models\u003C\u002Fa\u003E. The companies cite competition from cloud providers and investor pressure, but the decision is all about making more money. However, there's a fly in this soup: The strategy doesn't work. \u003C\u002Fp\u003E\u003Cp\u003EAt the UK's \u003Ca href=\"https:\u002F\u002Fstateofopencon.com\u002F\" target=\"_blank\"\u003EState of Open conference\u003C\u002Fa\u003E, Dawn Foster, director of data science for the \u003Ca href=\"https:\u002F\u002Fchaoss.community\u002F\" target=\"_blank\"\u003ECHAOSS Project\u003C\u002Fa\u003E, unveiled compelling evidence that forks -- community-driven alternatives to proprietary codebases -- are thriving. At the same time, companies that abandoned open-source principles face stagnant growth and disillusioned users.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-mark-zuckerberg-wants-to-redefine-open-source-so-badly\u002F\" target=\"_blank\"\u003EWhy Mark Zuckerberg wants to redefine open source so badly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe business theory behind going proprietary sounds good. You dump your open-source licenses (for example, Apache 2.0 or AGPL) that got you your start and replace them with restrictive licenses, such as the Server Side Public License (SSPL) or Business Source License (BSL), to more easily monetize your code.\u003C\u002Fp\u003E\u003Cp\u003EHowever, the bad news for many companies is the financial payoff has never materialized. \u003Ca href=\"https:\u002F\u002Fredmonk.com\u002F\" target=\"_blank\"\u003ERedMonk\u003C\u002Fa\u003E, the developer analysis firm, published a study by senior analyst \u003Ca href=\"https:\u002F\u002Fredmonk.com\u002Frstephens\u002F2024\u002F08\u002F26\u002Fsoftware-licensing-changes-and-their-impact-on-financial-outcomes\u002F\" target=\"_blank\"\u003ERachel Stevens that found \"no clear link between license changes and increased company value\u003C\u002Fa\u003E.\" While revenue grew after the fact, growth rates mirrored pre-change trends. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAt the event in London, James Governor, RedMonk's co-founder, said: \"There is neither a share price rise for public companies nor revenue gains. There's no clear, 'Oh, we relicensed and got a hockey stick.' So, I think that if businesses are making these decisions, the expectation is that relicensing will be the special source that takes it to the next level. The numbers do not indicate that.\"\u003C\u002Fp\u003E\u003Cp\u003ESimultaneously, Foster noted at the event that when companies closed their code, communities fought back with successful forks. For example, \u003Ca href=\"https:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fopensearch-aws-rolls-out-its-open-source-elasticsearch-fork\u002F\" target=\"_blank\"\u003EOpenSearch, forked from Elasticsearch\u003C\u002Fa\u003E after Elastic's 2021 license shift, now boasts contributions from AWS, Logz.io, and Aiven, with 400-plus contributors. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fdevops.com\u002Fvalkey-is-rapidly-overtaking-redis\u002F\" target=\"_blank\"\u003EValkey, the Redis's fork\u003C\u002Fa\u003E, gained traction in just eight days, backed by Linux Foundation heavyweights like AWS, Google, and Alibaba. While the HashiCorp's \u003Ca href=\"https:\u002F\u002Fthenewstack.io\u002Flinux-foundation-joins-opentf-to-fork-for-terraform-into-opentofu\u002F\" target=\"_blank\"\u003ETerraform fork, OpenTofu\u003C\u002Fa\u003E, became a Linux Foundation project, attracting 120-plus contributors in months.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EWe have an official open-source AI definition now, but the fight is far from over\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFoster's CHAOSS research also revealed that forks under neutral foundations have three times more organizational diversity than their proprietary counterparts. OpenSearch, for example, saw contributions from 45 organizations in its first year -- a stark contrast to Elasticsearch's single-vendor dominance. \u003C\u002Fp\u003E\u003Cp\u003EIn other words, open-source forks are far more popular than their proprietary counterparts. Foster said users flock to forks to avoid vendor lock-in. Peter Zaitsev, the co-founder of open-source database company \u003Ca href=\"https:\u002F\u002Fwww.percona.com\u002F#link={\" target=\"_blank\"\u003EPercona\u003C\u002Fa\u003E, said 75% of Redis users considered Valkey after Redis's 2024 license change.\u003C\u002Fp\u003E\u003Cp\u003EIn addition, open-source forks iterate faster. Perhaps the biggest open-source fork success story is \u003Ca href=\"https:\u002F\u002Fgrafana.com\u002F\" target=\"_blank\"\u003EGrafana\u003C\u002Fa\u003E, a \u003Ca href=\"https:\u002F\u002Fwww.elastic.co\u002Fkibana\" target=\"_blank\"\u003EKibana\u003C\u002Fa\u003E fork, which \u003Ca href=\"https:\u002F\u002Fquesma.com\u002Fblog-detail\u002Felastic-vs-grafana\" target=\"_blank\"\u003Eevolved into a $6 billion company\u003C\u002Fa\u003E by adding metrics support, which Kibana's parent company, Elastic, had rejected. While Elastic would become a successful company in its own right, this early miscue cost the company billions. \u003C\u002Fp\u003E\u003Cp\u003EFoster also noted that open-source forks governed by organizations like the Linux Foundation tend to do well. For instance, \u003Ca href=\"https:\u002F\u002Fopentofu.org\u002F\" target=\"_blank\"\u003EOpenTofu\u003C\u002Fa\u003E's governance model ensures no single entity controls the program's roadmap, making it very popular with developers. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams\u002F\"\u003ERed Hat's take on open-source AI: Pragmatism over utopian dreams\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt the same time, forks don't need developers on board from day one to be successful. Foster said: \"If you had asked me a few years ago, I certainly believed this was true when the OpenSearch fork happened; I did not believe that a fork could be successful without forking the contributor community.\" She added: \"I'm happy to have been wrong.\"\u003C\u002Fp\u003E\u003Cp\u003EStephen Walli, from Microsoft's Azure office of the CTO, emphasized the importance of community in these forks: \"Projects are not products, despite the fact that a lot of us fall into that kind of mindset.\" Too many businesses that start as open-source-driven companies make that mistake. \u003C\u002Fp\u003E\u003Cp\u003ESo, Foster's data paints a clear picture: Forks thrive when communities unite against proprietary overreach. Companies that weaponize licenses risk alienating users and stifling innovation, while neutral, foundation-backed forks become the new standard. For investors, the lesson is stark: Betting against open source rarely pays off.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"cd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fcd27c170-17d5-4ac8-be4e-f83e52a86f69\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-05 18:10:19",timezone:"UTC",updated:c,published:c},description:"Meet the forkers: How open-source communities are outpacing their proprietary parents.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"eff9b282-5e83-4611-bb88-2cb24c880eac",image:{id:"72b28178-0590-42f7-90b2-434ba8c79927",filename:"forktines-gettyimages-1198345812.jpg",dateCreated:{created:c,date:"2025-02-05 17:22:34",timezone:"UTC",updated:c,published:c},alt:"forktines-gettyimages-1198345812",credits:"Adrienne Bresnahan\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F05\u002F72b28178-0590-42f7-90b2-434ba8c79927\u002Fforktines-gettyimages-1198345812.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2133,height:1406,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^Enterprise Software",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"dumping-open-source-for-proprietary-rarely-pays-off-better-to-stick-a-fork-in-it",startYear:c,summary:b,title:"Dumping open source for proprietary rarely pays off: Better to stick a fork in it",topic:{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"41d92b18-1039-464a-80b5-33bb648df1a8\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Alex Wong\u002FStaff\u002FGetty Images\" data-image-alt-text=\"gettyimages-1975339885\" data-image-filename=\"gettyimages-1975339885.jpg\" data-image-date-created=\"2025\u002F02\u002F05\" data-image-width=\"1024\" data-image-height=\"683\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELONDON -- Fitting artificial intelligence into open source isn't easy. Yes, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-open-source-is-the-cradle-of-artificial-intelligence\u002F\"\u003EAI foundations rest firmly on open source\u003C\u002Fa\u003E. And yes, a handful of important programs, such as IBM's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-doubles-down-on-open-source-ai-with-new-granite-3-0-models\u002F\"\u003EGranite Large Language Models (LLM)\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hat-unleashes-enterprise-linux-ai-and-its-truly-useful\u002F\"\u003ERHEL AI\u003C\u002Fa\u003E, really are open source. But most of the AI models you're always hearing about -- such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmeta-inches-toward-open-source-ai-with-new-llama-3-1\u002F\" target=\"_blank\"\u003EMeta's Llama\u003C\u002Fa\u003E -- are not open source. Mind you, \u003Ca href=\"https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2024\u002F07\u002Fopen-source-ai-is-the-path-forward\u002F\"\u003EMeta CEO Mark Zuckerberg \u003Cem\u003Eclaims\u003C\u002Fem\u003E it is open source\u003C\u002Fa\u003E. However, as a panel of open-source experts at the \u003Ca href=\"https:\u002F\u002Fstateofopencon.com\u002F\" target=\"_blank\"\u003EState of Open 2025 conference\u003C\u002Fa\u003E pointed out, that's not true.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EWe have an official open-source AI definition now, but the fight is far from over\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.emilyomier.com\u002F\" target=\"_blank\"\u003EEmily Omier\u003C\u002Fa\u003E, a well-regarded open-source start-up consultant, emphasized that open source is a binary standard set by the \u003Ca href=\"https:\u002F\u002Fopensource.org\u002F\" target=\"_blank\"\u003EOpen Source Initiative (OSI)\u003C\u002Fa\u003E, not a spectrum. \"Either you're open source, or you are not. If you have the OSI-approved license, you are open source. If you don't, then you have some other kind of license.\"\u003C\u002Fp\u003E\u003Cp\u003EMeta's Llama fails this standard by withholding critical components like training data and methodology, and by limiting transparency and community modification. \u003C\u002Fp\u003E\u003Cp\u003EMeta's Llama models also impose licensing restrictions on its users. For example, if you have an extremely successful AI program that uses Llama code, you'll have to pay Meta to use it. That's not open source. Period. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"In theory, we agree with all that [Zuckerberg] wrote and said,\" OSI executive director Stefano Maffulli told me. \"If only Meta's license would remove the restrictions, we'd be more in sync. As it stands now, Llama is a liability for any developer; too opaque to be safe to use and with a license that ultimately leaves Meta in charge of their innovations.\" \u003C\u002Fp\u003E\u003Cp\u003EIn short, Maffulli concluded that Zuckerberg was \"bullying the industry to follow his lead.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams\u002F\"\u003ERed Hat's take on open-source AI: Pragmatism over utopian dreams\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEveryone knows that open source is the best way to make software. Zuckerberg knows that -- and \u003Ca href=\"https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2024\u002F07\u002Fopen-source-ai-is-the-path-forward\u002F\" target=\"_blank\"\u003Eagrees with it\u003C\u002Fa\u003E: \"We benefited from the ecosystem's innovations by open-sourcing leading tools like PyTorch, React, and many more tools. This approach has consistently worked for us when we stick with it over the long term.\" \u003C\u002Fp\u003E\u003Cp\u003EAll those tools, however, are under OSI licenses. For AI, Zuckerberg wants to redefine open source. Why? \"He's polluting the term to mislead regulators,\" said Peter Zaitsev, co-founder of database company \u003Ca href=\"https:\u002F\u002Fwww.percona.com\u002F\" target=\"_blank\"\u003EPercona\u003C\u002Fa\u003E and many open-source startups.\u003C\u002Fp\u003E\u003Cp\u003EThat's vital for Meta's European Union (EU) plans because, under the recently passed \u003Ca href=\"https:\u002F\u002Fartificialintelligenceact.eu\u002F\" target=\"_blank\"\u003EEU AI Act\u003C\u002Fa\u003E, there's an exception for AI systems released under free and open-source licenses that could save Meta hundreds of millions -- perhaps billions -- of dollars. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\"\u003EThe best open-source AI models: All your free-to-use options explained\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAnd that's why Meta is lobbying to redefine \"open source\" for AI -- while withholding critical components. According to Meta, \"\u003Ca href=\"https:\u002F\u002Fwww.mobileworldlive.com\u002Fai-cloud\u002Fmeta-platforms-under-fire-over-open-source-ai-branding\u002F\" target=\"_blank\"\u003EExisting open source definitions for software do not encompass the complexities\u003C\u002Fa\u003E of today's rapidly advancing AI models. We are committed to keep working with the industry on new definitions to serve everyone safely and responsibly within the AI community.\" \u003C\u002Fp\u003E\u003Cp\u003EIn other words, by defining open source in a way that will benefit Meta but no one else. \u003C\u002Fp\u003E\u003Cp\u003EThis is not what open source is about, no matter what Meta argues. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-05 13:40:46",timezone:"UTC",updated:c,published:c},description:"For these open source experts, it's all about standards. For Meta, it's all about the money.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"d39620e1-8f87-44d5-b7e7-cc4067f6b8bd",image:{id:"41d92b18-1039-464a-80b5-33bb648df1a8",filename:"gettyimages-1975339885.jpg",dateCreated:{created:c,date:"2025-02-05 13:29:15",timezone:"UTC",updated:c,published:c},alt:"gettyimages-1975339885",credits:"Alex Wong\u002FStaff\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F05\u002F41d92b18-1039-464a-80b5-33bb648df1a8\u002Fgettyimages-1975339885.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1024,height:683,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"why-mark-zuckerberg-wants-to-redefine-open-source-so-badly",startYear:c,summary:b,title:"Why Mark Zuckerberg wants to redefine open source so badly",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10ac1647-ec91-11e3-95d2-02911863765e",slug:"legal",name:"Legal",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ee985fd0-dde9-429b-b925-bbbbe3a6af04\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"MR.Cole_Photographer\u002FGetty Images\" data-image-alt-text=\"airesearch5gettyimages-2163879705\" data-image-filename=\"airesearch5gettyimages-2163879705.jpg\" data-image-date-created=\"2025\u002F02\u002F03\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOpen-source AI is changing everything people thought they knew about artificial intelligence. Just look at \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdeepseeks-new-open-source-ai-model-can-outperform-o1-for-a-fraction-of-the-cost\u002F\"\u003EDeepSeek\u003C\u002Fa\u003E, the Chinese open-source program that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpublic-deepseek-ai-database-exposes-api-keys-and-other-user-data\u002F\" target=\"_blank\"\u003Eblew the financial doors\u003C\u002Fa\u003E off the AI industry. \u003Ca href=\"https:\u002F\u002Fwww.redhat.com\u002Fen\" target=\"_blank\"\u003ERed Hat\u003C\u002Fa\u003E, the world's leading Linux company, understands the power of open source and AI better than most.\u003C\u002Fp\u003E\u003Cp\u003ERed Hat's pragmatic approach to open-source AI reflects its decades-long commitment to open-source principles while grappling with the unique complexities of modern AI systems. Instead of chasing \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-artificial-general-intelligence\u002F\"\u003Eartificial general intelligence (AGI)\u003C\u002Fa\u003E dreams, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-red-hat-is-embracing-ai-to-make-sysadmin-lives-easier\u002F\"\u003ERed Hat balances practical enterprise needs with what AI can deliver today\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmistral-ai-says-its-small-3-model-is-a-local-open-source-alternative-to-gpt-4o-mini\u002F\"\u003EMistral AI says its Small 3 model is a local, open-source alternative to GPT-4o mini\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESimultaneously, Red Hat is acknowledging the ambiguity surrounding \"open-source AI.\" At the \u003Ca href=\"https:\u002F\u002Fevents.linuxfoundation.org\u002Flf-member-summit\u002F\" target=\"_blank\"\u003ELinux Foundation Members Summit\u003C\u002Fa\u003E in November 2024, Richard Fontana, Red Hat's principal commercial counsel, highlighted that while traditional open-source software relies on accessible source code, AI introduces challenges with opaque training data and model weights. \u003C\u002Fp\u003E\u003Cp\u003EDuring a panel discussion, Fontana said, \"What is the analog to [source code] for AI? That is not clear. Some people believe training data has to be open, but that's highly impractical for LLMs [large language models]. It suggests open-source AI may be a utopian aim at this stage.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThis tension is evident in models released under licenses that are restrictive yet labeled \"open-source.\" These \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmeta-inches-toward-open-source-ai-with-new-llama-3-1\u002F\"\u003Efake open-source programs include Meta's LLama\u003C\u002Fa\u003E, and Fontana criticizes this trend, noting that many licenses discriminate against fields of endeavor or groups while still claiming openness.  \u003C\u002Fp\u003E\u003Cp\u003EA core challenge is reconciling transparency with competitive and legal realities. While Red Hat advocates for openness, Fontana cautions against rigid definitions requiring full disclosure of training data: Disclosing detailed training data risks targeting model creators in today's litigious environment. Fair use of publicly available data complicates transparency expectations.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hat-bets-big-on-ai-with-its-neural-magic-acquisition\u002F\"\u003ERed Hat bets big on AI with its Neural Magic acquisition\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.redhat.com\u002Fen\u002Fblog\u002Fopen-source-ai-red-hats-point-view\" target=\"_blank\"\u003ERed Hat CTO Chris Wright emphasizes\u003C\u002Fa\u003E pragmatic steps toward reproducibility, advocating for open models like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-doubles-down-on-open-source-ai-with-new-granite-3-0-models\u002F\"\u003EGranite LLMs\u003C\u002Fa\u003E and tools such as \u003Ca href=\"https:\u002F\u002Finstructlab.ai\u002F\" target=\"_blank\"\u003EInstructLab\u003C\u002Fa\u003E, which enable community-driven fine-tuning. Wright writes: \"InstructLab lets anyone contribute skills to models, making AI truly collaborative. It's how open source won in software -- now we're doing it for AI.\"\u003C\u002Fp\u003E\u003Cp\u003EWright frames this as an evolution of Red Hat's Linux legacy:  \"Just as Linux standardized IT infrastructure, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hat-unleashes-enterprise-linux-ai-and-its-truly-useful\u002F\"\u003ERHEL AI\u003C\u002Fa\u003E provides a foundation for enterprise AI -- open, flexible, and hybrid by design.\"\u003C\u002Fp\u003E\u003Cp\u003ERed Hat envisions AI development mirroring open-source software's collaborative ethos. Wright argues: \"Models must be open-source artifacts. Sharing knowledge is Red Hat's mission -- this is how we avoid vendor lock-in and ensure AI benefits everyone.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use-including-deepseek-r1\u002F\"\u003EThe best AI for coding in 2025 (and what not to use - including DeepSeek R1)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat won't be easy. Wright admits that \"AI, especially the large language models driving generative AI, cannot be viewed in quite the same way as open source software. Unlike software, AI models principally consist of model weights, which are numerical parameters that determine how a model processes inputs, as well as the connections it makes between various data points. Trained model weights are the result of an extensive training process involving vast quantities of training data that are carefully prepared, mixed, and processed.\"\u003C\u002Fp\u003E\u003Cp\u003EAlthough models are not software, Wright continues:\u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003E\"In some respects, they serve a similar function to code. It's easy to draw the comparison that data is, or is analogous to, the source code of the model. Training data alone does not fit this role. The majority of improvements and enhancements to AI models now taking place in the community do not involve access to or manipulation of the original training data. Rather, they are the result of modifications to model weights or a process of fine-tuning, which can also serve to adjust model performance. Freedom to make those model improvements requires that the weights be released with all the permissions users receive under open-source licenses.\"\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003EHowever, Fontana also warns against overreach in defining openness, advocating for minimal standards rather than utopian ideals. \"The \u003Ca href=\"https:\u002F\u002Fopensource.org\u002Fosd\"\u003EOpen Source Definition (OSD)\u003C\u002Fa\u003E worked because it set a floor, not a ceiling. AI definitions should focus on licensing clarity first, not burden developers with impractical transparency mandates.\"\u003C\u002Fp\u003E\u003Cp\u003EThis approach is similar to the \u003Ca href=\"https:\u002F\u002Fopensource.org\u002F\" target=\"_blank\"\u003EOpen Source Initiative (OSI)\u003C\u002Fa\u003E's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwe-have-an-official-open-source-ai-definition-now-but-the-fight-is-far-from-over\u002F\"\u003EOpen Source AI Definition (OSAID) 1.0\u003C\u002Fa\u003E, but it's not the same thing.  While the \u003Ca href=\"https:\u002F\u002Ffoundation.mozilla.org\u002Fen\u002F\" target=\"_blank\"\u003EMozilla Foundation\u003C\u002Fa\u003E, the \u003Ca href=\"https:\u002F\u002Fopeninfra.dev\u002F\" target=\"_blank\"\u003EOpenInfra Foundation\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.bloomberg.com\u002Fcompany\u002Fwhat-we-do\u002Fengineering-cto\u002F\" target=\"_blank\"\u003EBloomberg Engineering\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.suse.com\u002F\" target=\"_blank\"\u003ESUSE\u003C\u002Fa\u003E have endorsed the OSAID, Red Hat has yet to give the document its blessing. Instead, Wright says, \"Our viewpoint to date is simply our take on what makes open-source AI achievable and accessible to the broadest set of communities, organizations, and vendors.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-linux-laptop\u002F\"\u003EThe best Linux laptops of 2025: Expert tested and reviewed\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWright concludes: \"The future of AI is open, but it's a journey. We're tackling transparency, sustainability, and trust -- one open-source project at a time.\" Fontana's cautionary perspective grounds this vision, which is that open-source AI must respect competitive and legal realities. The community should refine definitions gradually, not force-fit ideals onto immature technology.\u003C\u002Fp\u003E\u003Cp\u003EThe OSI, while focusing on a definition, agrees. OSAID 1.0 is only the first imperfect version. The group is already working toward another version. In the meantime, Red Hat will continue its work in shaping AI's open future by building bridges between developer communities and enterprises while navigating AI transparency's thorny ethics.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-03 19:45:04",timezone:"UTC",updated:c,published:c},description:"The Linux giant envisions AI development that mirrors open-source software's collaborative ethos. That won't be easy.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"f6d5ba4f-582d-4c90-9ca1-e1ff6cf471c1",image:{id:"ee985fd0-dde9-429b-b925-bbbbe3a6af04",filename:"airesearch5gettyimages-2163879705.jpg",dateCreated:{created:c,date:"2025-02-03 19:43:39",timezone:"UTC",updated:c,published:c},alt:"airesearch5gettyimages-2163879705",credits:"MR.Cole_Photographer\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F03\u002Fee985fd0-dde9-429b-b925-bbbbe3a6af04\u002Fairesearch5gettyimages-2163879705.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"red-hats-take-on-open-source-ai-pragmatism-over-utopian-dreams",startYear:c,summary:b,title:"Red Hat's take on open-source AI: Pragmatism over utopian dreams",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10b2a4fa-ec91-11e3-95d2-02911863765e",slug:"linux",name:"Linux",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"3edc0faa-226b-4980-9b4a-f614df49135d",username:"tiernan1",profileUrl:c,email:c,firstName:"Tiernan",lastName:"Ray",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"c2f70f95-253a-47e8-969f-8313ff044e89",filename:"tiernan-ray.jpg",dateCreated:{created:c,date:"2022-08-05 17:33:23",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fc2f70f95-253a-47e8-969f-8313ff044e89\u002Ftiernan-ray.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Tiernan Ray has been covering technology and business for 28 years. He was most recently technology editor for Barron's where he wrote daily market coverage for the Tech Trader blog and wrote the weekly print column of that name. He has also worked for Bloomberg and SmartMoney, and for the prestigious ComputerLetter newsletter covering venture capital investments in tech. His work has been published in the New York Times, Fortune magazine, and CNN Money. He is a graduate of Princeton University and a native of New York City.",profile:c,title:"Senior Contributing Writer",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"6a8925da-ce40-4634-a63c-f9385dac7603\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"STR\u002FGetty Images\" data-image-alt-text=\"zucksmile52036333677\" data-image-filename=\"zucksmile52036333677.jpg\" data-image-date-created=\"2025\u002F01\u002F30\" data-image-width=\"3300\" data-image-height=\"2199\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMeta CEO Mark Zuckerberg says this is the year artificial intelligence will start to make possible autonomous software engineering \"agents\" that can take over significant programming tasks.\u003C\u002Fp\u003E\u003Cp\u003E\"2025 will be the year when it becomes possible to build an AI engineering agent that has coding and problem-solving abilities of around a good mid-level engineer,\" Zuckerberg told Wall Street analysts on the company's Wednesday evening earnings conference call.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F93-of-it-leaders-will-implement-ai-agents-in-the-next-two-years\u002F\"\u003E93% of IT leaders will implement AI agents in the next two years\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"And this is going to be a profound milestone and potentially one of the most important innovations in history, as well as over time, potentially a very large market,\" Zuckerberg continued. \"Whichever company builds this first, I think is going to have a meaningful advantage in deploying it to advance their AI research and shape the field. So that's another reason why I think that this year is going to set the course for the future.\"\u003C\u002Fp\u003E\u003Cp\u003EZuckerberg cautioned that the realization of such an agent won't play out until perhaps 2026.\u003C\u002Fp\u003E\u003Cp\u003E\"I don't think you're going to see this year an AI engineer that is extremely widely deployed, changing all of development. I think this is going to be the year where that really starts to become possible and lays the groundwork for a much more dramatic change in 2026 and beyond.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EZuckerberg is counting on Meta's open-source \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmeta-releases-big-new-open-source-ai-large-language-model\u002F#link={\" target=\"_blank\"\u003ELlama large language model\u003C\u002Fa\u003E to achieve that goal. The latest version, Llama 4.0, is still in development but will lead the industry when it is released, he said. \u003C\u002Fp\u003E\u003Cp\u003E\"Our goal with Llama 3 was to make open source competitive with closed models,\" said Zuckerberg. \"And our goal for Llama 4 is to lead. Llama 4 will be natively multimodal. It's an omni model, and it will have agentic capabilities.\"\u003C\u002Fp\u003E\u003Cp\u003EZuckerberg disclosed that Meta's AI tool, which is integrated with Facebook and other apps, has an average of 700 million users per month. He projected that number would reach a billion by the end of 2025.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use-including-deepseek-r1\u002F\"\u003EThe best AI for coding in 2025 (and what not to use - including DeepSeek R1)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I expect that this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EAlong the way, Meta AI will become \"personalized,\" said Zuckerberg, becoming more specific to an individual's \"context, their interests, their personality.\"\u003C\u002Fp\u003E\u003Cp\u003EAt the same time, Zuckerberg made the case that Llama will bring its own beneficial economics as it takes the lead in AI. \u003C\u002Fp\u003E\u003Cp\u003E\"As Llama becomes more used,\" explained Zuckerberg, \"It's more likely, for example, that silicon providers and others -- other APIs and developer platforms -- will optimize their work more for that and basically drive down the costs of using it and drive improvements that we can, in some cases, use too.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-researchers-reveal-the-secret-sauce-behind-deepseek-ai\u002F\"\u003EApple researchers reveal the secret sauce behind DeepSeek AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, Meta now faces open-source competition from China's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-to-know-about-deepseek-ai-from-cost-claims-to-data-privacy\u002F\" target=\"_blank\"\u003EDeepSeek AI\u003C\u002Fa\u003E model. When Zuckerberg was asked about DeepSeek, he responded with praise for the technology, noting that DeepSeek developers had \"a number of novel things that they did that I think we're still digesting [and] a number of things that they have advanced that we will hope to implement in our systems.\" \u003C\u002Fp\u003E\u003Cp\u003EThere will probably be a \"global standard\" for open-source AI, asserted Zuckerberg. \u003C\u002Fp\u003E\u003Cp\u003E\"For our own national advantage, it's important that it's an American standard,\" he added. \"So we take that seriously, and we want to build the AI system that people around the world are using.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-30 17:41:00",timezone:"UTC",updated:c,published:c},description:"Autonomous software engineering agents will take over significant programming tasks, predicts Meta's CEO. And he's counting on Llama to achieve that goal.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"e0094b80-53db-4a41-9495-828065dece9c",image:{id:"6a8925da-ce40-4634-a63c-f9385dac7603",filename:"zucksmile52036333677.jpg",dateCreated:{created:c,date:"2025-01-30 17:20:14",timezone:"UTC",updated:c,published:c},alt:"zucksmile52036333677",credits:"STR\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F30\u002F6a8925da-ce40-4634-a63c-f9385dac7603\u002Fzucksmile52036333677.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3300,height:2199,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"ai-agents-will-match-good-mid-level-engineers-this-year-says-mark-zuckerberg",startYear:c,summary:b,title:"AI agents will match 'good mid-level' engineers this year, says Mark Zuckerberg",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"58460127-aca5-4876-beae-92e0acee97c5\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Go to your iPhone's Settings app\" data-image-filename=\"gettyimages-1544677454.jpg\" data-image-date-created=\"2024\u002F11\u002F25\" data-image-width=\"4000\" data-image-height=\"2666\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThere are too many mobile apps and not enough buzz to keep users engaged. While most apps are advertising-driven, paid apps are the most viable business model -- 5% of apps offer subscriptions, yet they account for 48% of all revenue.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F7-apps-that-helped-me-escape-the-cloud-and-protect-my-data-privacy\u002F\" target=\"_blank\"\u003E7 apps that helped me escape the cloud - and protect my data privacy\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat's the state of the mobile app economy, explored in a new market \u003Ca href=\"https:\u002F\u002Fmarketing.aarki.com\u002Fretention-radar-2025?hs_preview=RmjhOEmv-185453645972\" target=\"_blank\"\u003Eanalysis\u003C\u002Fa\u003E from Aarki. There has actually been a decline in mobile app downloads, the report states, noting an overall 2.3% decline in global app installs for both iOS and Google Play. App downloads in the US declined by 3.4% to 10.6 billion in 2024.\u003C\u002Fp\u003E\u003Ch2\u003EDecline in mobile app downloads\u003C\u002Fh2\u003E\u003Cp\u003EThere is intense competition for screen space. Smartphone users explore 40 to 100 apps annually, but only 10 to 15 become daily staples. Devices typically hold 80 to 100 apps, \"making users uninstall unused apps and intensifying competition for user attention.\"\u003C\u002Fp\u003E\u003Cp\u003ERetention of current mobile users is key. The Aarki study sought to make connections between primary apps being downloaded and users' affinity for other apps. This app ecosystem -- what the study's authors refer to as the \"app hive\" -- may provide clues to the affinity between what, to a casual observer, may seem to be unrelated apps and help app designers and developers achieve higher retention rates for increasingly valuable screen real estate.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-i-changed-my-default-apps-in-macos-and-you-can-too-in-seconds\u002F\" target=\"_blank\"\u003EHow I changed my default apps in MacOS - and you can too, in seconds\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"For example, users of a casual gaming app may also engage with shopping or music apps -- strategic insights that drive both retention and acquisition simultaneously,\" the study suggests.\u003C\u002Fp\u003E\u003Ch2\u003EApp users have an affinity for puzzle games  \u003C\u002Fh2\u003E\u003Cp\u003EThe study's authors looked at several major categories of apps:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EGaming apps: \u003C\u002Fstrong\u003EThese comprise the leading use case for apps, accounting for 41% of all iOS and Google Play downloads. Since 2021, however, global gaming app downloads have dropped 6% year-over-year. \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EPhoto and video apps: \u003C\u002Fstrong\u003EAt least 10% of users download these types of apps. \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EShopping platform apps:\u003C\u002Fstrong\u003E Preferred by 8% of users.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEntertainment and productivity apps:\u003C\u002Fstrong\u003E These account for 4 to 7% of downloads.  \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThe study examined app user journeys and interactions between apps to develop profiles on what users of specific apps prefer to see on their screens. The purpose was to \"identify which users are likely to explore complementary app categories, allowing for more targeted acquisition strategies.\"\u003C\u002Fp\u003E\u003Cp\u003EFor example, fintech app users also like puzzle games (22%), entertainment (15%), and casual games (15%). Shopping app users also have an affinity for puzzle games (46%), casual games (14%), and word games (12%).\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-clear-your-android-phones-cache-and-make-it-feel-like-new-for-2025\u002F\" target=\"_blank\"\u003EHow to clear your Android phone's cache and make it feel like new for 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose who use lifestyle apps have an affinity for health and fitness apps (37%), puzzle games (16%), and shopping (16%).\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's interesting how various app user cohorts are attracted to puzzle games as part of their screen lineup. \u003C\u002Fp\u003E\u003Ch2\u003EHow app makers can compete\u003C\u002Fh2\u003E\u003Cp\u003EHere are some of the methods the study's authors offer to take greater advantage of this interconnected app ecosystem:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EDeep linking:\u003C\u002Fstrong\u003E \"Guide users directly to personalized landing pages or app sections -- be it a seasonal menu, a product offer, or a financial tool-using deep linking.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAdvanced segmentation algorithms for greater personalization: \u003C\u002Fstrong\u003ESuch algorithms can enable \"retargeting users with tailored creatives based on historical behavior, such as frequent orders, cart abandonments, or prior app activity.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EData-driven creative optimization:\u003C\u002Fstrong\u003E \"Incorporate programmatic creative testing to adapt ad visuals and messaging dynamically. Highlight features such as security for finance apps or enticing promotions for food apps, ensuring maximum relevance for diverse audiences.\" \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EIn-app advertising:\u003C\u002Fstrong\u003E \"Use dynamic product ads powered by AI to serve hyper-relevant recommendations based on user preferences and behaviors. This ensures users see products or services that resonate with their needs, driving higher engagement.\"  \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-30 17:27:48",timezone:"UTC",updated:c,published:c},description:"The competition for mobile screen space is intense. Here are ways to gain more retention for mobile apps.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"70ea9087-4d5a-48db-86c0-a06b537c2a04",image:{id:"58460127-aca5-4876-beae-92e0acee97c5",filename:"gettyimages-1544677454.jpg",dateCreated:{created:c,date:"2024-11-25 15:02:38",timezone:"UTC",updated:c,published:c},alt:"Go to your iPhone's Settings app",credits:"Jaap Arriens\u002FNurPhoto via Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F25\u002F58460127-aca5-4876-beae-92e0acee97c5\u002Fgettyimages-1544677454.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:4000,height:2666,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Tech^Smartphones",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"app-fatigue-is-real-users-are-downloading-fewer-apps-than-ever",startYear:c,summary:b,title:"App fatigue is real: Users are downloading fewer apps than ever",topic:{id:"1147b242-ec91-11e3-95d2-02911863765e",slug:"smartphones",name:"Smartphones",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1147b242-ec91-11e3-95d2-02911863765e",slug:"smartphones",name:"Smartphones",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"c482c6cf-c68b-4103-9887-e3cd4c655240",username:"rrajkumar",profileUrl:c,email:c,firstName:"Radhika",lastName:"Rajkumar",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"7d1d3479-c416-4440-82db-901b45ff031a",filename:"008a2316.jpg",dateCreated:{created:c,date:"2024-04-04 14:46:43",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F04\u002F04\u002F7d1d3479-c416-4440-82db-901b45ff031a\u002F008a2316.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Radhika Rajkumar is an editor for ZDNET based in New York City. She specializes in synthetic media, generative AI, and the impact of tech on journalism. Radhika holds a Masters in Creative Publishing and Critical Journalism from The New School.",profile:c,title:"Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"86b645a7-524e-4aad-8110-04c70750824e\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Vicki Jauron, Babylon and Beyond Photography\u002FGetty Images\" data-image-alt-text=\"gettyimages-1286898446\" data-image-filename=\"gettyimages-1286898446.jpg\" data-image-date-created=\"2025\u002F01\u002F24\" data-image-width=\"2309\" data-image-height=\"1299\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWhether for developer needs or mundane tasks, the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) tide appears to be turning in favor of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-open-source-and-how-does-it-benefit-you\u002F\" target=\"_blank\"\u003Eopen-source\u003C\u002Fa\u003E solutions. \u003C\u002Fp\u003E\u003Cp\u003EOn Tuesday, Block -- the Jack Dorsey-founded company behind Square, Cash App, Tidal, and Afterpay -- released a total rewrite of codename goose, its open-source AI developer agent previously \u003Ca href=\"https:\u002F\u002Fblock.github.io\u002Fgoose\u002F\" target=\"_blank\"\u003Eavailable in beta\u003C\u002Fa\u003E. Released under the \u003Ca href=\"https:\u002F\u002Fnam02.safelinks.protection.outlook.com\u002F?url=https%3A%2F%2Fwww.apache.org%2Flicenses%2FLICENSE-2.0&data=05%7C02%7Cradhika.rajkumar%40zdnet.com%7C9bb329ba705548d99d5708dd33dd8181%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638723748680287490%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=ku0qDuODQK92w58egQbhY4Qf24QlIxZ4I4%2F3UhY63nE%3D&reserved=0\" target=\"_blank\"\u003EApache License 2.0 (ASL2)\u003C\u002Fa\u003E, codename goose offers \"interoperability between user interfaces, language models, and systems,\" as the release explains, and connects to any system via Anthropic's \u003Ca href=\"https:\u002F\u002Fnam02.safelinks.protection.outlook.com\u002F?url=https%3A%2F%2Fwww.anthropic.com%2Fnews%2Fmodel-context-protocol&data=05%7C02%7Cradhika.rajkumar%40zdnet.com%7C9bb329ba705548d99d5708dd33dd8181%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638723748680270551%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=oigO4nkt9KH%2Fqyew4%2FDEuxA1wcaUGBp5JmJlEyHhkek%3D&reserved=0\" target=\"_blank\"\u003EModel Context Protocol\u003C\u002Fa\u003E (MCP), which lets agents access data stores, developer spaces, and business applications. Users can specify any large language model (LLM) they want to use with goose. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\"\u003EThe best open-source AI models: All your free-to-use options explained\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAvailable for any individual or commercial purpose, the framework lets users connect new tools midway during a session (as opposed to delineating them at the beginning, as is necessary with closed-source tools). \u003C\u002Fp\u003E\u003Cp\u003E\"You can be in the middle of a conversation, realize that you need to pull in something from your Google Docs or connect it to Slack or something, and you can just, say, click through, enable a new extension, and then goose suddenly has these new capabilities it can go run with,\" lead engineer Brad Axen explained to ZDNET in an interview.\u003C\u002Fp\u003E\u003Cp\u003ESimilar to developer-first platforms like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthis-agentic-ai-platform-claims-to-speed-development-from-months-to-days\u002F\" target=\"_blank\"\u003EBlitzy\u003C\u002Fa\u003E, goose's primary use is as an engineering agent that searches and writes code in real-time while \"executing tasks autonomously -- reading and writing files, running code and tests, refining outputs, installing dependencies, and handling additional actions as needed,\" the release claims.  \u003C\u002Fp\u003E\u003Cp\u003ETo make it embeddable, the team switched the agent's language from Python to Rust and built an accompanying native application for which goose itself produced 70% of the code. Axen noted that codename goose \"saves 20% of [developers'] time, or they'll find tasks where it can do a day or two worth of work all by itself, unsupervised.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-tried-perplexitys-assistant-and-only-one-thing-stops-it-from-being-my-default-phone-ai\u002F\"\u003EI tried Perplexity's assistant, and only one thing stops it from being my default phone AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat said, Block hopes goose will eventually be used for other pursuits, including creative ones like music generation. \"We really built a lot of the fundamental use features as kind of like a general purpose capability,\" explains Jackie Brosamer, head of AI platform at Block. \"A big part of the way we're able to expand beyond the developer use cases is our open source philosophy.\" \u003C\u002Fp\u003E\u003Cp\u003ELast week, Block \u003Ca href=\"https:\u002F\u002Fblock.xyz\u002Finside\u002Fblock-open-source\" target=\"_blank\"\u003Elaunched\u003C\u002Fa\u003E an Open Source Program Office to cement its strategic commitment to open-source resources, expertise, and more. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBrosamer notes that integrating with Anthropic's MCP lets users connect with daily apps like email, Google Calendar, and Drive. \"We're starting to see people use codename goose to do things like simplify your day and try to get summaries of everything you read next last week,\" she adds. Within Block's suite of financial tools, Brosamer envisions a customer using goose to have Cash App automatically split bills among their roommates, run the books on their business each month, or even order dinner through Square. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-future-of-sales-these-ai-agents-offer-247-abc-energy-for-smbs\u002F\"\u003EThe future of sales? These AI agents never sleep\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We definitely see goose opening up a whole range of capabilities to less technical users,\" Brosamer notes. \"We're already seeing designers able to prototype their own front-ends without having to bring in an engineer.\" \u003C\u002Fp\u003E\u003Cp\u003EBeyond that, Block talks about goose joining the growing list of day-to-day AI assistants. \"I could see a place where, as we get smaller models that can do the agent loop effectively, we start to move those on device,\" Axen says. \"It's pretty easy for us to take the agent path of goose, accompany it with an on-device model, and put it onto an Android phone or something like that.\" \u003C\u002Fp\u003E\u003Cp\u003ECodename goose comes shortly after the release of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdeepseeks-new-open-source-ai-model-can-outperform-o1-for-a-fraction-of-the-cost\u002F\" target=\"_blank\"\u003EDeepSeek's R1\u003C\u002Fa\u003E -- an open-source model that challenges OpenAI's o1 for a fraction of the cost -- as well as AI assistants from both \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-tried-perplexitys-assistant-and-only-one-thing-stops-it-from-being-my-default-phone-ai\u002F\" target=\"_blank\"\u003EPerplexity\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopenais-new-chatgpt-agent-can-perform-interactive-tasks-on-your-behalf\u002F\" target=\"_blank\"\u003EOpenAI\u003C\u002Fa\u003E. It's well-timed, as the agent aims to fill both commercial and personal use needs, all while leveraging the endless possibilities created by open-source. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foperator-isnt-worth-its-200-per-month-chatgpt-pro-subscription-yet-heres-why\u002F\"\u003EOperator isn't worth its $200-per-month ChatGPT Pro subscription yet - here's why\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"If someone has a good idea, they don't have to wait on us to build it,\" Axen says. \u003C\u002Fp\u003E\u003Cp\u003E\"Anyone can contribute new capabilities to the agent itself,\" Brosamer adds. \u003C\u002Fp\u003E\u003Cp\u003EYou can access codename goose along with all documentation \u003Ca href=\"https:\u002F\u002Fblock.github.io\u002Fgoose\" target=\"_blank\"\u003Ehere\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-28 17:00:00",timezone:"UTC",updated:c,published:c},description:"Block built its agent - 'codename goose' - to do it all, from writing code to ordering your dinner. Here's how to access it.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"aeb6d51a-e5da-4b63-8b42-79360455a1dc",image:{id:"86b645a7-524e-4aad-8110-04c70750824e",filename:"gettyimages-1286898446.jpg",dateCreated:{created:c,date:"2025-01-24 20:24:08",timezone:"UTC",updated:c,published:c},alt:"gettyimages-1740388387",credits:"CHRISTOPH BURGSTEDT\u002FSCIENCE PHOTO LIBRARY\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F24\u002F86b645a7-524e-4aad-8110-04c70750824e\u002Fgettyimages-1286898446.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2309,height:1299,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"blocks-new-open-source-ai-agent-goose-lets-you-change-direction-mid-air",startYear:c,summary:b,title:"Block's new open-source AI agent 'goose' lets you change direction mid-air",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"3edc0faa-226b-4980-9b4a-f614df49135d",username:"tiernan1",profileUrl:c,email:c,firstName:"Tiernan",lastName:"Ray",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"c2f70f95-253a-47e8-969f-8313ff044e89",filename:"tiernan-ray.jpg",dateCreated:{created:c,date:"2022-08-05 17:33:23",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fc2f70f95-253a-47e8-969f-8313ff044e89\u002Ftiernan-ray.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Tiernan Ray has been covering technology and business for 28 years. He was most recently technology editor for Barron's where he wrote daily market coverage for the Tech Trader blog and wrote the weekly print column of that name. He has also worked for Bloomberg and SmartMoney, and for the prestigious ComputerLetter newsletter covering venture capital investments in tech. His work has been published in the New York Times, Fortune magazine, and CNN Money. He is a graduate of Princeton University and a native of New York City.",profile:c,title:"Senior Contributing Writer",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2fa64238-19dc-4c00-9a06-0462f5d58b44\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Deepseek AI logo with Scarcity background.\" data-image-filename=\"images.jpg\" data-image-date-created=\"2025\u002F01\u002F28\" data-image-width=\"3600\" data-image-height=\"2025\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe artificial intelligence market -- and the entire stock market -- was rocked on Monday by the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-you-should-pay-attention-to-deepseek-ai\u002F\"\u003Esudden popularity of DeepSeek\u003C\u002Fa\u003E, the open-source large language model developed by a China-based hedge fund that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdeepseeks-new-open-source-ai-model-can-outperform-o1-for-a-fraction-of-the-cost\u002F\"\u003Ehas bested OpenAI's best on some tasks while costing far less\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-put-deepseek-ais-coding-skills-to-the-test-heres-where-it-fell-apart\u002F\"\u003E\u003Cstrong\u003EI put DeepSeek AI's coding skills to the test - here's where it fell apart\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs ZDNET's Radhika Rajkumar detailed on Monday, R1's success highlights a sea change in AI that could empower smaller labs and researchers to create competitive models and diversify the field of available options.\u003C\u002Fp\u003E\u003Ch2\u003EWhy does DeepSeek work so well?\u003C\u002Fh2\u003E\u003Cp\u003EIt turns out it's a broad approach within deep learning forms of artificial intelligence to squeeze more out of computer chips by exploiting a phenomenon known as \"sparsity.\"\u003C\u002Fp\u003E\u003Cp\u003ESparsity comes in many forms. Sometimes, it involves eliminating parts of the data that AI uses when that data doesn't materially affect the output of the AI model.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-chinas-deepseek-could-burst-our-ai-bubble\u002F\"\u003EWhy China's DeepSeek could burst our AI bubble\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt other times, it can involve cutting away whole parts of a neural network if doing so doesn't affect the end result.\u003C\u002Fp\u003E\u003Cp\u003EDeepSeek is an example of the latter: parsimonious use of neural nets.\u003C\u002Fp\u003E\u003Cp\u003EThe main advance most have identified in DeepSeek is that it can turn on and off large sections of neural network \"weights,\" or \"parameters.\" The parameters are what shape how a neural network can transform input -- the prompt you type -- into generated text or images. Parameters have a direct impact on how long it takes to perform computations. More parameters, more computing effort, typically.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003ESparsity and its role in AI\u003C\u002Fh2\u003E\u003Cp\u003EThe ability to use only some of the total parameters of a large language model and shut off the rest is an example of sparsity. That sparsity can have a major impact on how big or small the computing budget is for an AI model.\u003C\u002Fp\u003E\u003Cp\u003EAI researchers at Apple, in a report out last week, explain nicely how DeepSeek and similar approaches use sparsity to get better results for a given amount of computing power.\u003C\u002Fp\u003E\u003Cp\u003EApple has no connection to DeepSeek, but Apple does its own AI research on a regular basis, and so the developments of outside companies such as DeepSeek are part of Apple's continued involvement in the AI research field, broadly speaking.\u003C\u002Fp\u003E\u003Cp\u003EIn the paper, titled \"Parameters vs FLOPs: Scaling Laws for Optimal Sparsity for Mixture-of-Experts Language Models,\" \u003Ca href=\"https:\u002F\u002Farxiv.org\u002Fabs\u002F2501.12370\"\u003Eposted on the arXiv pre-print server\u003C\u002Fa\u003E, lead author Samir Abnar of Apple and other Apple researchers, along with collaborator Harshay Shah of MIT, studied how performance varied as they exploited sparsity by turning off parts of the neural net.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdeepseeks-new-open-source-ai-model-can-outperform-o1-for-a-fraction-of-the-cost\u002F\"\u003E\u003Cstrong\u003EDeepSeek's new open-source AI model can outperform o1 for a fraction of the cost\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAbnar and team conducted their studies using a code library \u003Ca href=\"https:\u002F\u002Fproceedings.mlsys.org\u002Fpaper_files\u002Fpaper\u002F2023\u002Ffile\u002F5a54f79333768effe7e8927bcccffe40-Paper-mlsys2023.pdf\"\u003Ereleased in 2023\u003C\u002Fa\u003E by AI researchers at Microsoft, Google, and Stanford, called MegaBlocks. However, they make clear that their work is applicable to DeepSeek and other recent innovations.\u003C\u002Fp\u003E\u003Cp\u003EAbnar and team ask whether there's an \"optimal\" level for sparsity in DeepSeek and similar models, meaning, for a given amount of computing power, is there an optimal number of those neural weights to turn on or off?\u003C\u002Fp\u003E\u003Cp\u003EIt turns out you can fully quantify sparsity as the percentage of all the neural weights you can shut down, with that percentage approaching but never equaling 100% of the neural net being \"inactive.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"6619d6c8-a79c-4359-ab0e-5a7318776277\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EGraphs show that for a given neural net, on a given amount of computing budget, there's an optimal amount of the neural net that can be turned off to reach a level of accuracy. It's the same economic rule of thumb that has been true for every new generation of personal computers: Either a better result for the same money or the same result for less money.\u003C\u002Fp\u003E\" data-image-credit=\"Apple\" data-image-alt-text=\"apple-2025-optimal-sparsity-for-ai-training-loss\" data-image-filename=\"apple-2025-optimal-sparsity-for-ai-training-loss.jpg\" data-image-date-created=\"2025\u002F01\u002F28\" data-image-width=\"1952\" data-image-height=\"694\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAnd it turns out that for a neural network of a given size in total parameters, with a given amount of computing, you need fewer and fewer parameters to achieve the same or better accuracy on a given AI benchmark test, such as math or question answering.\u003C\u002Fp\u003E\u003Cp\u003EPut another way, whatever your computing power, you can increasingly turn off parts of the neural net and get the same or better results.\u003C\u002Fp\u003E\u003Ch2\u003EOptimizing AI with fewer parameters\u003C\u002Fh2\u003E\u003Cp\u003EAs Abnar and team put it in technical terms, \"Increasing sparsity while proportionally expanding the total number of parameters consistently leads to a lower pretraining loss, even when constrained by a fixed training compute budget.\" The term \"pretraining loss\" is the AI term for how accurate a neural net is. Lower training loss means more accurate results.\u003C\u002Fp\u003E\u003Cp\u003EThat finding explains how DeepSeek could have less computing power but reach the same or better result simply by shutting off more and more parts of the network.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use\u002F\"\u003EThe best AI for coding in 2025 (and what not to use)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESparsity is a kind of magic dial that finds the best match of the AI model you've got and the compute you have available.\u003C\u002Fp\u003E\u003Cp\u003EIt's the same economic rule of thumb that has been true for every new generation of personal computers: Either a better result for the same money or the same result for less money.\u003C\u002Fp\u003E\u003Cp\u003EThere are some other details to consider about DeepSeek. For example, another innovation of DeepSeek, \u003Ca href=\"https:\u002F\u002Fepoch.ai\u002Fgradient-updates\u002Fhow-has-deepseek-improved-the-transformer-architecture\"\u003Eas nicely explained\u003C\u002Fa\u003E by Ege Erdil of Epoch AI, is a mathematical trick called \"multi-head latent attention.\" Without getting too deeply into the weeds, multi-head latent attention is used to compress one of the largest consumers of memory and bandwidth, the memory cache that holds the most recently input text of a prompt.\u003C\u002Fp\u003E\u003Ch2\u003EThe future of sparsity research\u003C\u002Fh2\u003E\u003Cp\u003EDetails aside, the most profound point about all this is that sparsity as a phenomenon is not new in AI research, nor is it a new approach in engineering.\u003C\u002Fp\u003E\u003Cp\u003EAI researchers \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fless-is-a-lot-more-when-it-comes-to-ai-says-googles-deepmind\u002F\"\u003Ehave been showing for many years\u003C\u002Fa\u003E that eliminating parts of a neural net could achieve comparable or even better accuracy with less effort.\u003C\u002Fp\u003E\u003Cp\u003ENvidia competitor Intel \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fintel-data-bandwidth-sparsity-are-the-two-biggest-challenges-for-ai-chips\u002F\"\u003Ehas for years now identified sparsity\u003C\u002Fa\u003E as a key avenue of research to change the state of the art in the field. Approaches from startups based on sparsity have also \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fneural-magics-sparsity-nvidias-hopper-and-alibabas-network-among-firsts-in-latest-mlperf-ai-benchmarks\u002F\"\u003Enotched high scores on industry benchmarks in recent years\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"6d6205ec-8837-4f07-b0de-84af40350b34\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EThe magic dial of sparsity doesn't only shave computing costs, as in the case of DeepSeek -- it works in the other direction too: it can also make bigger and bigger AI computers more efficient.\u003C\u002Fp\u003E\" data-image-credit=\"Apple\" data-image-alt-text=\"apple-2025-sparsity-improves-with-bigger-compute\" data-image-filename=\"apple-2025-sparsity-improves-with-bigger-compute.jpg\" data-image-date-created=\"2025\u002F01\u002F28\" data-image-width=\"1762\" data-image-height=\"760\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe magic dial of sparsity is profound because it not only improves economics for a small budget, as in the case of DeepSeek, it also works in the other direction: Spend more, and you'll get even better benefits via sparsity. As you turn up your computing power, the accuracy of the AI model improves, Abnar and team found.\u003C\u002Fp\u003E\u003Cp\u003EAs they put it, \"As sparsity increases, the validation loss decreases for all compute budgets, with larger budgets achieving lower losses at each sparsity level.\"\u003C\u002Fp\u003E\u003Cp\u003EIn theory, then, you can make bigger and bigger models, on bigger and bigger computers, and get better bang for your buck.\u003C\u002Fp\u003E\u003Cp\u003EAll that sparsity work means that DeepSeek is only one example of a broad area of research that many labs are already following, and that many more will now jump on in order to replicate DeepSeek's success.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-28 15:01:00",timezone:"UTC",updated:c,published:c},description:"The AI model that shook the world is part of a broad trend to squeeze more out of chips using what's called sparsity.",filterKey:"a714fc5a-7fa0-40c2-ae30-3c3779d7a404",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"58e631c5-866d-4133-b3f5-34daf9b0a8f1",image:{id:"2fa64238-19dc-4c00-9a06-0462f5d58b44",filename:"images.jpg",dateCreated:{created:c,date:"2025-01-28 14:34:55",timezone:"UTC",updated:c,published:c},alt:"apple-2025-optimal-sparsity-for-ai-training-loss",credits:"Apple",caption:"\u003Cp\u003EGraphs show that for a given neural net, on a given amount of computing budget, there's an optimal amount of the neural net that can be turned off to reach a level of accuracy.  It's the same economic rule of thumb that has been true for every new generation of personal computer: Either a better result for the same money, or the same result for less money.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F28\u002F2fa64238-19dc-4c00-9a06-0462f5d58b44\u002Fimages.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3600,height:2025,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"apple-researchers-reveal-the-secret-sauce-behind-deepseek-ai",startYear:c,summary:b,title:"Apple researchers reveal the secret sauce behind DeepSeek AI",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Developer",description:c,filters:c,paging:c,slug:"developer",title:"Developer",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"f9a7ea35-6b41-4537-897c-dd381f3364e3",meta:{componentName:"f9a7ea35-6b41-4537-897c-dd381f3364e3",componentDisplayName:"Cloud",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002Ff9a7ea35-6b41-4537-897c-dd381f3364e3\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=f9a7ea35-6b41-4537-897c-dd381f3364e3"}},items:[{author:{id:"781a4b26-f4ec-4df5-84ed-c2775cdfd86f",username:"ebetters",profileUrl:c,email:c,firstName:"Elyse",lastName:"Betters Picaro",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"f9960470-8d1c-42f4-a31d-2a983d1fe9be",filename:"elyse-betters-picaro.jpg",dateCreated:{created:c,date:"2022-08-05 14:24:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Ff9960470-8d1c-42f4-a31d-2a983d1fe9be\u002Felyse-betters-picaro.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Elyse Betters Picaro is a senior contributing editor and former managing editor at ZDNET. Most recently, she served as editor-in-chief of Pocket-lint and operations manager for Valnet's consumer tech brands, overseeing Pocket-lint, XDA, and Android Police. Her previous roles include editor at 9to5Mac and 9to5Google, beat reporter for regional newspapers in Northeast America such as The Press-Republican, and contributor to global outlets like the BBC. Elyse holds a Master of Fine Arts in Publishing from The New School in Manhattan and a Bachelor of Arts in Journalism from the University of Massachusetts at Amherst.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"82ef445e-b461-4d85-a5f5-7830a4eb7837\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Apple finally lets you migrate purchases between two accounts - here's how\" data-image-filename=\"apple-finally-lets-you-migrate-purchases-between-two-accounts-heres-how.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3600\" data-image-height=\"2025\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFor years, Apple users have been asking for a way to merge purchases from different accounts. If you've been around since the early days of iTunes, MobileMe, or .Mac, chances are you've got a few scattered accounts with old music, movies, or apps. Finally, Apple has introduced a way to migrate purchases from one Apple ID to another, and it's about time.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-clear-your-iphone-cache-for-a-fresh-and-faster-start-in-2025\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to clear your iPhone cache for a fresh (and faster) start in 2025\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EMaybe you've got that one account with a single album you bought back in 2004 or an old work account where you accidentally bought your favorite game. This new feature lets you consolidate those purchases into a single, primary account. It's a bit of a process, but once it's done, you won't need to remember multiple logins just to find your favorite content. \u003C\u002Fp\u003E\u003Ch2\u003E How to migrate purchases from one Apple Account to another \u003C\u002Fh2\u003E\u003Cp\u003E\u003Cstrong\u003EWhat you'll need: \u003C\u002Fstrong\u003EA primary Apple Account, which you use regularly for iCloud, purchases, and subscriptions, as well as a secondary account with the purchases you want to move. You must be signed in to them to begin migration. You'll also need an \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-iphone\u002F\" target=\"_blank\"\u003EiPhone\u003C\u002Fa\u003E or \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-ipad\u002F\" target=\"_blank\"\u003EiPad\u003C\u002Fa\u003E running the latest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fios-18-3-1-patches-an-extremely-sophisticated-attack-and-more\u002F\" target=\"_blank\"\u003EiOS 18.3.1\u003C\u002Fa\u003E (or later) software. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"9912c5a8-3d90-4523-ad81-fb6fefa2547e\" data-edition=\"us\" data-description=\"\u003Cp\u003EMake sure you're signed in to your primary Apple Account under Settings. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EFor your secondary account:\u003C\u002Fstrong\u003E Go to Settings, tap [Your Name]  and then Media & Purchases, and select View Account (you might be asked to sign in) in the pop-up. Editing your account will take you to \u003Ca href="https:\u002F\u002Faccount.apple.com\u002F" target="_blank"\u003Eaccount.apple.com\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"1. Sign in to both Apple Accounts\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"afed4397-c16a-4d84-9ed1-3d8ba7f6e80f\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Sign in to both Apple Accounts\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"1074e1ee-2144-46bb-a0ef-723eba62a4e1\" data-edition=\"us\" data-description=\"\u003Cp\u003EBoth accounts need to have two-factor authentication (2FA) enabled. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ETo turn on 2FA: \u003C\u002Fstrong\u003EGo to Settings, tap [Your Name] and then Sign In & Security, and follow the prompts to set it up if it's not already.\u003C\u002Fp\u003E\" data-hed=\"2. Turn on two-factor authentication\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"c7379e50-0f7d-42cb-bb25-0e3971c0b067\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Turn on two-factor authentication\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another-2.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"74967d35-9efe-438f-a3d5-769d9d640c73\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf the secondary account has any active rentals, pre-orders, or purchases from the last 15 days, you'll need to either wait it out or cancel them. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ETo check your purchase history: \u003C\u002Fstrong\u003EGo to Settings, tap [Your Name] and then Media Purchases, and tap Puchase History.\u003C\u002Fp\u003E\" data-hed=\"3. Check for purchases, rentals, or pre-orders\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"f906d337-abd0-46f5-a4aa-17f73344d925\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Check for purchases, rentals, or pre-orders\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another-3.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"12bcc429-cf7e-45f4-999f-54a3d8b8b393\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf your secondary account has leftover credit, spend it. Apple won't let you move purchases if there's any balance left. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ETo check your balance: \u003C\u002Fstrong\u003EOpen the Settings app, tap your name to access your Apple ID setting, look for the Media and Purchases option and tap on it, select View Account in the pop-up, and you will see the balance of your account.\u003C\u002Fp\u003E\" data-hed=\"4. Spend any account balance\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"cd6050c1-10d9-4b11-a302-4d26fd6c8901\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Spend any account balance\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another-4.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"b47020d0-94bf-4317-b70d-212083dc0988\" data-edition=\"us\" data-description=\"\u003Cp\u003EMake sure both accounts have valid, up-to-date payment methods. Apple will ask you to verify the secondary account's payment method during the migration.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ETo update payment methods: \u003C\u002Fstrong\u003EOpen the Settings app on your Apple device, tap your Apple ID name at the top of the Settings menu, and select "Payment &amp; Shipping" from the options to update your payment methods.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"5. Update payment methods\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"35e856e5-05bf-4fe8-97eb-13dba33c1cfb\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Update payment methods\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another-5.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"914810e4-7131-467f-bb3b-f02e31d08fcd\" data-edition=\"us\" data-description=\"\u003Cp\u003EUnder Settings and Media &amp; Purchases, if you do not see a Migrate Purchases option, you're not eligible to actually migrate any purchases. If this is you, Apple has a&nbsp;\u003Ca href="https:\u002F\u002Fsupport.apple.com\u002Fen-us\u002F117294\u002F#before-you-migrate" target="_blank"\u003Esupport page\u003C\u002Fa\u003E for checking what to do before migration.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ETo start the migration process on your iPhone or iPad:&nbsp;\u003C\u002Fstrong\u003EGo to Settings &gt; [Your Name] &gt; Media &amp; Purchases &gt; View Account. Scroll down and tap Migrate Purchases. Follow the instructions.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-find-out-if-an-airtag-is-tracking-you-and-what-to-do-about-it\u002F" target="_blank"\u003E\u003Cstrong\u003EHow to find out if an AirTag is tracking you - and what to do about it\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EYou'll need to review the information about both accounts, and when done, you'll see "Purchases Have Been Migrated". The emails associated with both accounts will also receive a confirmation email\u003C\u002Fp\u003E\" data-hed=\"6. Start the migration process\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"625d07da-b5d4-44f3-b02d-237f989fce53\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Start the migration process\" data-image-filename=\"how-to-migrate-purchases-from-one-apple-account-to-another-6.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"3840\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"241cf4f7-b976-422b-8186-8c1928032910\" data-edition=\"us\" data-description=\"\u003Cp\u003EOnce the migration is done, sign out of the secondary account on all devices, including Apple TVs and HomePods. From there, you can sign back in with your primary account to access your merged purchases.\u003C\u002Fp\u003E\" data-hed=\"7. Sign out of the secondary account\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E FAQs \u003C\u002Fh2\u003E\u003Ch2\u003E Who can migrate purchases? \u003C\u002Fh2\u003E\u003Cp\u003EYou can migrate purchases between two Apple Accounts that aren't child accounts and haven't been previously migrated.  \u003C\u002Fp\u003E\u003Cp\u003EYou must also meet all the requirements -- which I discuss in this guide -- but Apple has a \u003Ca href=\"https:\u002F\u002Fsupport.apple.com\u002Fen-us\u002F117294\" target=\"_blank\"\u003Esupport page\u003C\u002Fa\u003E with detailed information. For example, make sure both accounts have two-factor authentication enabled. The accounts must also share the same country\u002Fregion, and they can't have active purchases or rentals from the last 15 days. Don't forget to spend any remaining balance, too. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwiping-your-iphone-heres-the-easiest-way-to-erase-all-personal-data\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EWiping your iPhone? Here's the easiest way to erase all personal data\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EApple also said this migration feature isn't available to users in the EU, UK or India. \u003C\u002Fp\u003E\u003Ch2\u003E Having trouble migrating purchases? \u003C\u002Fh2\u003E\u003Cp\u003EIt might be because either account is a child account, part of a Family Sharing group, or has music libraries on both accounts. If so, the migration won't work. Also, if your primary account has never been used for a purchase or free download, you can't migrate.  \u003C\u002Fp\u003E\u003Ch2\u003E What happens after you migrate purchases? \u003C\u002Fh2\u003E\u003Cp\u003EAll eligible apps, music, movies, and books from the secondary account move to the primary account. The secondary account's payment methods transfer over as well. Cloud data like photos, notes, and files stay put. The secondary account can also no longer be used for Media & Purchases. If you try signing in with it, you'll be prompted to sign in with the primary account instead. \u003C\u002Fp\u003E\u003Ch2\u003E Can you undo a migration? \u003C\u002Fh2\u003E\u003Cp\u003EYes, you can undo the migration, but you'll lose any purchases made after the migration. You'll also need to wait a full year before you can try migrating purchases again. Apple has a support page explaining how to \u003Ca href=\"https:\u002F\u002Fsupport.apple.com\u002Fen-us\u002F117297\"\u003Eundo a migration between accounts\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 14:20:00",timezone:"UTC",updated:c,published:c},description:"Just a heads up: The migration process can be a bit of a headache, with a long checklist -- but the option is finally here for those who've been waiting forever.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"b05e3fe5-c07f-4011-ada7-041ca8d544b7",image:{id:"82ef445e-b461-4d85-a5f5-7830a4eb7837",filename:"apple-finally-lets-you-migrate-purchases-between-two-accounts-heres-how.jpg",dateCreated:{created:c,date:"2025-02-13 14:14:46",timezone:"UTC",updated:c,published:c},alt:"Apple finally lets you migrate purchases between two accounts - here's how",credits:"ZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F13\u002F82ef445e-b461-4d85-a5f5-7830a4eb7837\u002Fapple-finally-lets-you-migrate-purchases-between-two-accounts-heres-how.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3600,height:2025,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"how-to",hubTopicPathString:"Tech^Smartphones^iPhone",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"apple-finally-lets-you-migrate-purchases-between-two-accounts-heres-how",startYear:c,summary:b,title:"Apple finally lets you migrate purchases between two accounts - here's how",topic:{id:"1093d9cb-ec91-11e3-95d2-02911863765e",slug:"iphone",name:"iPhone",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1093d9cb-ec91-11e3-95d2-02911863765e",slug:"iphone",name:"iPhone",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"0fbd54d0-ec91-11e3-95d2-02911863765e",slug:"apple",name:"Apple",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"9a23272b-10d6-11e4-9732-00505685119a",username:"David Gewirtz",profileUrl:c,email:c,firstName:"David",lastName:"Gewirtz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"de4475ef-be59-4858-beb8-6f7696c85945",filename:"david-gewirtz.jpg",dateCreated:{created:c,date:"2022-08-05 15:19:52",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fde4475ef-be59-4858-beb8-6f7696c85945\u002Fdavid-gewirtz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"In addition to hosting the ZDNET Government and ZDNet DIY-IT blogs, David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.\r\n\r\nDavid is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EEmail is one of our favorite communication methods, replacing everything from letters and phone calls to traditional customer support hotlines. This means that reliable, trustworthy business email hosting is in demand more than ever. About \u003Ca href=\"https:\u002F\u002Fprosperitymedia.com.au\u002Fhow-many-emails-are-sent-per-day-in-2025\u002F\" target=\"_blank\"\u003E90%\u003C\u002Fa\u003E of adult US citizens use email, and more than 40 emails are sent daily by the average office worker. Statista estimates that \u003Ca href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F456500\u002Fdaily-number-of-e-mails-worldwide\u002F\" target=\"_blank\"\u003E376.4 billion\u003C\u002Fa\u003E emails will be sent in 2025. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-web-hosting\u002F\" target=\"_blank\"\u003EThe best web hosting services: Expert tested\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFree, basic email addresses have a place in the world, but if you want a professional, custom email address or a higher level of control over business-related communication, you'll want to consider signing up with an email hosting provider. We've found the best email hosting services for professionals, small businesses, and large organizations. Whether or not you want a tailored email address, scalable infrastructure, or a security focus, our recommendations will fit the bill. \u003C\u002Fp\u003E\u003Ch2\u003EWhat is the best email hosting service right now?\u003C\u002Fh2\u003E\u003Cp\u003EOur favorite email hosting provider overall is \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5c110698-a2be-4943-bade-14534c306e35\" data-raw-url=\"https:\u002F\u002Fworkspace.google.com\u002F\" data-link-shortcode-text=\"Google Workspace\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. If you want a familiar email hosting provider that offers ample storage with a direct and easy-to-understand pricing structure, tailored email addresses, and reliable infrastructure, this is the right host for you. Free email accounts are also available for individuals. \u003C\u002Fp\u003E\u003Cp\u003EAlternatively, if you are looking for a new email hosting provider for a small to medium-sized business, consider \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"2375986a-6b7d-4900-b3e6-f32a916c986b\" data-raw-url=\"https:\u002F\u002Fwww.hostinger.com\u002Fweb-hosting\" data-link-shortcode-text=\"Hostinger\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E or \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"45309751-362b-41f4-b7df-e8430b040877\" data-raw-url=\"https:\u002F\u002Fwww.a2hosting.com\u002Femail-hosting\u002F\" data-monetized-url=\"https:\u002F\u002Fwww.a2hosting.com\u002Femail-hosting?data2=zdnetemailhosting&data1=subid_value&chan=zdnet&aid=cnet\" data-link-shortcode-text=\"A2 Hosting\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. Hostinger is an affordable option that combines email and web hosting for individuals or SMBs, whereas A2 has a range of plans to suit small businesses. \u003C\u002Fp\u003E\u003Cp\u003EZDNET has tested many email hosting providers over the years, and we keep an eye on email trends, pricing changes, and market changes. Below, we have compiled our 2025 recommendations for excellent email hosting providers specializing in email and office productivity, as well as solid web hosts offering email packages with a personalized touch.\u003C\u002Fp\u003E\u003Ch2\u003EBest email hosting services of 2025\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"9f48b55f-096d-4687-8ad7-17d6ea7696a9\" data-edition=\"us\" data-description=\"\u003Cp\u003EGoogle Workspace integrates an enterprise-level Gmail management interface with Google Docs, Google Meet, Google Calendar, and other tools. Thankfully, it's not just for enterprises.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EGiven Google's approach to security, tool suite, free service, and the fact it is used by billions of people worldwide, it's no surprise that many use this service as the backbone of their custom email addresses and inboxes.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe company is set to roll out \u003Ca href="https:\u002F\u002Fworkspace.google.com\u002Fblog\u002Fproduct-announcements\u002Fupdated-smart-feature-settings-give-users-increased-choice-and-control" target="_blank"\u003Enew settings\u003C\u002Fa\u003E and automatic action options soon for Workspace users, giving you more control over your workflow. In addition, all Workspace plans now include generative artificial intelligence&nbsp;\u003Ca href="https:\u002F\u002Fworkspace.google.com\u002Fblog\u002Fproduct-announcements\u002Fempowering-businesses-with-ai" target="_blank"\u003Efeatures\u003C\u002Fa\u003E (without the need for bolt-on purchases), such as AI assistance and the Gemini chatbot.\u003C\u002Fp\u003E\u003Cp\u003EPricing is far easier to understand with Workspace than with Microsoft Office 365, as Microsoft offers various licensing pricing structures.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EGoogle gives you three simple choices: $7 per month per user, $14 per month per user, or $22 per month per user on a yearly contract, depending on your desired management features. These include custom and secure email, pooled storage ranging from 30GB to 5TB, and video meetings for between 100 and 500 participants. Enterprise clients can contact Google for tailored solutions.\u003C\u002Fp\u003E\u003Cp\u003EYou can also test out the service for 14 days for free. Customers say Google Workspace is a reliable host, although some customer support issues should be ironed out.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EGoogle Workspace features: Your own domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EMailbox size:\u003C\u002Fstrong\u003E&nbsp;30GB, 2TB, or 5TB |&nbsp;\u003Cstrong\u003ESpam and virus protection:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:&nbsp;\u003C\u002Fstrong\u003EChat, ticket, or phone |&nbsp;\u003Cstrong\u003EArchiving and storage:&nbsp;\u003C\u002Fstrong\u003EDepending on the plan | 14-day free trial\u003C\u002Fp\u003E\" data-hed=\"Google Workspace\" data-superlative=\"Best email hosting service overall\" data-imagegroup=\"{"alt":"Screenshot of Google Workspace","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"4e36397d-17d1-4cbc-8128-aca74b009151","title":"Google Workspace","filename":"google-workspace.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F4e36397d-17d1-4cbc-8128-aca74b009151\u002Fgoogle-workspace.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":118141,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:20:35","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:20:54","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Screenshot of Google Workspace","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Google Workspace"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"4e36397d-17d1-4cbc-8128-aca74b009151","imageAltText":"Screenshot of Google Workspace","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"google-workspace.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"136fea6e-9a19-4441-a509-318ca88b5d42","slug":"google-workspace","label":"Google Workspace","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"136fea6e-9a19-4441-a509-318ca88b5d42","name":"Google Workspace","slug":"google-workspace","productType":"PRODUCT","updateType":"PRISM","mod":1739186493315,"displayDate":"Mon Feb 10 2025 05:21:33 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fwww.anrdoezrs.net\u002Flinks\u002F9041660\u002Ftype\u002Fdlg\u002Fsid\u002Fsubid_value\u002Fhttps:\u002F\u002Fworkspace.google.com\u002F","offerMerchant":"Google","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fworkspace.google.com\u002F","url":"https:\u002F\u002Fwww.anrdoezrs.net\u002Flinks\u002F9041660\u002Ftype\u002Fdlg\u002Fsid\u002Fsubid_value\u002Fhttps:\u002F\u002Fworkspace.google.com\u002F"}]\" data-usepricing=\"true\" data-like=\"~ Up to 5TB of storage ~ Flexible pricing ~ Familiar to free Gmail users ~ AI tools\" data-dislike=\"~ Doesn't offer unlimited storage for enterprises\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"1eed458c-a3ef-42c1-8035-5ca3e037617a\" data-edition=\"us\" data-description=\"\u003Cp\u003EMicrosoft 365 encompasses all the Office desktop apps, Office online apps, Microsoft Teams, Exchange's benefits, calendaring, mobile apps, and more.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EIf you are comfortable with the Outlook email client and Microsoft software, you should consider Microsoft 365 Business as a trusted, well-known solution for your email hosting.\u003C\u002Fp\u003E\u003Cp\u003EAvailable in Basic, Standard, and Premium packages -- with prices starting at $6 per month per user -- you can opt for features like business-class email, security packages, webinar and large meeting virtual solutions, IAM access control, and custom business email addresses.\u003C\u002Fp\u003E\u003Cp\u003EMicrosoft 365 Business Standard is available for $12.50 per month per user, and this may be a better option if you want Loop collaborative workspaces. Microsoft 365 Business Premium, priced at $22 per month per user, includes enterprise-grade device protection and advanced identity and access management. You can purchase Copilot for Microsoft 365 as an add-on with any package.\u003C\u002Fp\u003E\u003Cp\u003EAlternatively, you can purchase digital packages with 12-month subscriptions for individuals or families. Packages at Best Buy start at $100.\u003C\u002Fp\u003E\u003Cp\u003ECustomer feedback indicates that this option is great for businesses of all sizes, although some users prefer more control over their updates. In recent&nbsp;\u003Ca href="https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmicrosoft-365\u002Fblog\u002F2025\u002F01\u002F16\u002Fcopilot-is-now-included-in-microsoft-365-personal-and-family\u002F" target="_blank"\u003Enews\u003C\u002Fa\u003E, Microsoft Copilot and Microsoft Designer are being rolled out to Microsoft 365 Personal and Family subscribers.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMicrosoft 365 Business features\u003C\u002Fstrong\u003E:&nbsp;\u003Cstrong\u003EYour domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003ECloud storage size:&nbsp;\u003C\u002Fstrong\u003E1TB&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:\u003C\u002Fstrong\u003E&nbsp;Yes |&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:&nbsp;\u003C\u002Fstrong\u003EChat, ticket, or phone |&nbsp;\u003Cstrong\u003EArchiving and storage:&nbsp;\u003C\u002Fstrong\u003EDepending on the plan | One-month free trial\u003C\u002Fp\u003E\" data-hed=\"Microsoft 365 Business\" data-superlative=\"Best email hosting service for Microsoft customers\" data-imagegroup=\"{"alt":"Screenshot of Microsoft 365","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"d79c93df-8381-45a7-80e0-bc2b90fa21a9","title":"Microsoft 365","filename":"microsoft365.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002Fd79c93df-8381-45a7-80e0-bc2b90fa21a9\u002Fmicrosoft365.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":162607,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:22:18","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:25:40","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Screenshot of Microsoft 365","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Microsoft 365"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"d79c93df-8381-45a7-80e0-bc2b90fa21a9","imageAltText":"Screenshot of Microsoft 365","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"microsoft365.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"fd74983b-8d28-4c33-a688-b3ac6f387505","slug":"microsoft-365-business","label":"Microsoft 365 Business","edition":["US","ES"],"imageId":"{\\"sType\\":\\"mfr\\",\\"mediaType\\":\\"stock\\",\\"id\\":\\"28dab1f2-5b32-4d6b-ba9a-874528864056\\",\\"filename\\":\\"1024.png\\",\\"dateCreated\\":{\\"date\\":\\"2023-09-10 21:01:59\\",\\"timezone_type\\":3,\\"timezone\\":\\"UTC\\",\\"secondsSinceEpoch\\":1694379.719},\\"typeName\\":\\"content_image\\",\\"overrideBaseUrl\\":\\"https:_slash__slash_www.cnet.com_slash_a_slash_img\\",\\"overrideFastlyUrl\\":\\"https:_slash__slash_www.cnet.com_slash_a_slash_img_slash_resize_slash_\\",\\"overrideFastlyBucket\\":\\"hub\\"}","imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech 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Buy","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.bestbuy.com\u002Fsite\u002Fsearchpage.jsp?st=Microsoft+365&_dyncharset=UTF-8","url":""},{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Microsoft","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmicrosoft-365\u002Fbusiness\u002Fcompare-all-microsoft-365-business-products","url":""}]\" data-usepricing=\"true\" data-like=\"~ Starts at 1TB cloud storage ~ Spam and virus protection ~ 24\u002F7 support\" data-dislike=\"~ Advanced security only included in Premium plans ~Copilot is a bolt-on\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3876993b-2ad4-4d5a-ad8e-fa6b447af2fb\" data-edition=\"us\" data-description=\"\u003Cp\u003EWe reviewed Hostinger positively when evaluating website hosting providers and consider it an excellent option for businesses of all sizes that want to combine email and web services.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EI signed up with Hostinger last year to operate a website and email, and so far, I have been impressed with the service. I've experienced one incident with downtime for maintenance, but aside from that, everything has functioned as expected. In regard to email, the inbox interface is clean and easy to understand.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAndroid and iOS apps are also available as well as read receipts, aliases, email templates, calendars and contacts, forwarding rules, two-factor authentication, anti-spam measures, and more, depending on your plan.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhostinger-web-hosting-review-good-support-and-a-killer-entry-level-price\u002F" target="_blank"\u003E\u003Cstrong\u003EHostinger web hosting review: Good support and a killer entry-level price\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe company's standard web hosting plan includes \u003Ca href="https:\u002F\u002Fsupport.hostinger.com\u002Fen\u002Farticles\u002F5832752-how-to-check-the-email-service-included-in-your-hosting-plan" target="_blank"\u003Eemail accounts\u003C\u002Fa\u003E and mailboxes. Hostinger's dedicated hosting service uses the customer and business-centric&nbsp;\u003Ca href="https:\u002F\u002Ftitan.email\u002F" target="_blank"\u003ETitan email hosting service\u003C\u002Fa\u003E. If this is important to you, be sure to check what option is available on your hosting plan.\u003C\u002Fp\u003E\u003Cp\u003EHostinger's Premium plans combining web and email hosting begin at $2.49 per month per user, and Business plans start at $3.49 per month per user. Both plans include three months of free service.\u003C\u002Fp\u003E\u003Cp\u003EIf you opt for business email hosting alone, for a $0.49 per month per user starting subscription, you can enjoy up to 10GB of inbox storage, ten forwarding rules, and 50 email aliases. For $3 per month per user, you receive 50GB of storage and a free domain.\u003C\u002Fp\u003E\u003Cp\u003ECustomers find this host provides the whole package with excellent support.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHostinger features: Your domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EMailbox size:&nbsp;\u003C\u002Fstrong\u003E10GB to 50GB or 1GB per inbox&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:&nbsp;\u003C\u002Fstrong\u003EYes&nbsp;|&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:&nbsp;\u003C\u002Fstrong\u003EChat, ticket, or phone (surcharge for priority support) |&nbsp;\u003Cstrong\u003EArchiving and storage:\u003C\u002Fstrong\u003E&nbsp;No | 30-day money-back guarantee\u003C\u002Fp\u003E\" data-hed=\"Hostinger\" data-superlative=\"Best affordable email and web hosting combination\" data-imagegroup=\"{"alt":"Hostinger","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"3cb7c403-0f92-4674-8437-8526eee0a809","title":"Hostinger","filename":"hostinger.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F3cb7c403-0f92-4674-8437-8526eee0a809\u002Fhostinger.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":102854,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:38:39","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:39:07","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Hostinger","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Hostinger"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"3cb7c403-0f92-4674-8437-8526eee0a809","imageAltText":"Hostinger","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"hostinger.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"b2301652-1d5d-45bb-922d-636073bc72eb","slug":"hostinger","label":"Hostinger","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"b2301652-1d5d-45bb-922d-636073bc72eb","name":"Hostinger","slug":"hostinger","productType":"PRODUCT","updateType":"PRISM","mod":1739237827424,"displayDate":"Mon Feb 10 2025 19:37:07 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Hostg","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.hostg.xyz\u002Faff_c?offer_id=701&aff_id=2693&source=ZDNET&aff_sub=subid_value&aff_sub2=bestemailhosting","url":""}]\" data-usepricing=\"true\" data-like=\"~ Email hosting included in web hosting plans ~ 24\u002F7 support ~ Cheap email plans\" data-dislike=\"~ No archiving options ~ Limited starter email options\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d4916f23-670b-4e89-8b1a-45fd87f827a8\" data-edition=\"us\" data-description=\"\u003Cp\u003EA2 Hosting is an excellent option for small businesses. It offers multi-account access, 24\u002F7 support, a variety of migration tools, anti-spam filters, administrator tools, useful email templates, and between 10GB and 30GB of storage per account.\u003C\u002Fp\u003E\u003Cp\u003EAs a bonus, this email hosting service is cheap. Plans start at only $1.59 per month per user (10GB storage, up to 200 emails sent per hour limit, or 500 per day) with a 36-month contract.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EPremium plans begin at $2.59 per month per user (30GB storage, up to 300 emails sent per hour limit, or 1,000 per day). The Pro Plus option includes features such as read receipts, email templates, 2FA authentication, and send as alias functions.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis email hosting service could be your best bet for a new business venture and will serve you well until you need to scale up. Small business owners will also appreciate the configurable mobile access on offer and 24\u002F7 support.\u003C\u002Fp\u003E\u003Cp\u003ECustomers enjoy the speed and reliability of this host, but some express frustration at the level of emergency support offered.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EA2 Hosting features\u003C\u002Fstrong\u003E:&nbsp;\u003Cstrong\u003EYour domain name:\u003C\u002Fstrong\u003E&nbsp;Yes &nbsp;|\u003Cstrong\u003E&nbsp;Inbox&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003Estorage size:&nbsp;\u003C\u002Fstrong\u003EUp to 30GB&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:\u003C\u002Fstrong\u003E&nbsp;Yes&nbsp;|&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes&nbsp;|&nbsp;\u003Cstrong\u003E24\u002F7 support:&nbsp;\u003C\u002Fstrong\u003EChat, ticket, or phone, Guru Crew Support |&nbsp;\u003Cstrong\u003EArchiving and\u003C\u002Fstrong\u003E&nbsp;\u003Cstrong\u003Estorage\u003C\u002Fstrong\u003E: Depending on the plan | 30-day money-back guarantee\u003C\u002Fp\u003E\" data-hed=\"A2 Hosting\" data-superlative=\"Best affordable email hosting for small businesses\" data-imagegroup=\"{"alt":"Screenshot of A2 Hosting","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"1b18a02f-513c-404f-a03a-a304d71a7cd1","title":"A2 Hosting","filename":"a2hosting.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F1b18a02f-513c-404f-a03a-a304d71a7cd1\u002Fa2hosting.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":147866,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:30:38","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:31:06","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Screenshot of A2 Hosting","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["A2 Hosting"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"1b18a02f-513c-404f-a03a-a304d71a7cd1","imageAltText":"Screenshot of A2 Hosting","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"a2hosting.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"618cb4bd-fa21-4411-8599-0bff0a3b9b3f","slug":"a2-hosting","label":"A2 Hosting","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"618cb4bd-fa21-4411-8599-0bff0a3b9b3f","name":"A2 Hosting","slug":"a2-hosting","productType":"PRODUCT","updateType":"PRISM","mod":1739189486582,"displayDate":"Mon Feb 10 2025 06:11:26 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fwww.a2hosting.com\u002Femail-hosting?data2=zdnetemailhosting&data1=subid_value&chan=zdnet&aid=cnet","offerMerchant":"A2","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.a2hosting.com\u002Femail-hosting\u002F","url":"https:\u002F\u002Fwww.a2hosting.com\u002Femail-hosting?data2=zdnetemailhosting&data1=subid_value&chan=zdnet&aid=cnet"}]\" data-usepricing=\"true\" data-like=\"~ Affordable ~ Long-term, simple plans ~Migration tools ~ Web and mobile apps\" data-dislike=\"~ Storage relatively low on basic plans ~ Email sending limits ~ 2FA limited to Pro Plus\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ae577d4e-5b39-4d3b-9eae-9790eba13825\" data-edition=\"us\" data-description=\"\u003Cp\u003EGreat name aside, IceWarp is an excellent browser-based email hosting option that combines cloud and on-premise technologies.\u003C\u002Fp\u003E\u003Cp\u003EIts offerings include shared contacts and calendars, collaborative document editing, mailing list management, web meetings, ChatGPT integration, audio and video calls, mobile apps and synchronization, and archiving. The dashboard also sports an attractive interface for accessing emails, calendars, meetings, and files.\u003C\u002Fp\u003E\u003Cp\u003EIceWarp offers various subscriptions. The basic plan for startups and small businesses (up to 10 accounts) is $23 per month, including 200GB of email storage and 1TB of file storage per user. One month of free service is added to the length of the contract.\u003C\u002Fp\u003E\u003Cp\u003EBusiness plans start at $3.50 per month per user, but you'll need to agree to 10 user accounts at a minimum. This plan covers up to 500 users, with 200GB of email storage and 1TB of file storage per user. There is an optional desktop app suite. Custom plans, starting at 500 user accounts, are also available.\u003C\u002Fp\u003E\u003Cp\u003EThe company also offers a "\u003Ca href="https:\u002F\u002Fblog.icewarp.com\u002Fhybrid-deployment-is-here-discover-icewarps-custom-solution\u002F" target="_blank"\u003Ehybrid\u003C\u002Fa\u003E" service for Microsoft 365 users. IceWarp's email service and collaborative tools run alongside M365, which Icewarp says "optimizes your email and collaboration server, allowing you to keep the same email name and email history" for a low price.\u003C\u002Fp\u003E\u003Cp\u003ECustomers find this service reliable and easy to use, although some say migration can take a while.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EIceWarp features: Your domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EMailbox size:\u003C\u002Fstrong\u003E&nbsp;200GB + 1TB file storage&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:&nbsp;\u003C\u002Fstrong\u003EChat, ticket, or phone |&nbsp;\u003Cstrong\u003EArchiving and storage:\u003C\u002Fstrong\u003E&nbsp;Included | 14-day money-back guarantee\u003C\u002Fp\u003E\" data-hed=\"IceWarp\" data-superlative=\"Best email hosting service for cloud servers\" data-imagegroup=\"{"alt":"Screenshot of IceWarp website","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"bc86e4f7-9e05-48b5-ae2b-d56bd9f3a537","title":"IceWarp","filename":"icewrap.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002Fbc86e4f7-9e05-48b5-ae2b-d56bd9f3a537\u002Ficewrap.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":139736,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:35:47","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:36:28","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Screenshot of IceWarp website","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["IceWarp"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"bc86e4f7-9e05-48b5-ae2b-d56bd9f3a537","imageAltText":"Screenshot of IceWarp website","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"icewrap.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"fc7c6ca1-2889-4b6e-a1cd-cea5b0a04f50","slug":"icewarp","label":"IceWarp","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"fc7c6ca1-2889-4b6e-a1cd-cea5b0a04f50","name":"IceWarp","slug":"icewarp","productType":"PRODUCT","updateType":"PRISM","mod":1739190922583,"displayDate":"Mon Feb 10 2025 06:35:22 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"IceWarp","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.icewarp.com\u002F","url":""}]\" data-usepricing=\"false\" data-like=\"~ Desktop app suite ~ Cloud or on-premise ~ ChatGPT integration\" data-dislike=\"~ 10 users minimum for business plans\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8a118ac5-b1de-429c-b1e6-32788eed2290\" data-edition=\"us\" data-description=\"\u003Cp\u003ERackspace is one of the original cloud infrastructure providers. The company offers many infrastructure-as-a-service options, including complete Exchange hosting, Microsoft 365 management, and traditional email hosting suitable for small- to medium-sized businesses and beyond.\u003C\u002Fp\u003E\u003Cp\u003EThe company offers migration assistance from other hosts, a large team of MCSA-certified staff, and the ability to support an existing Microsoft Enterprise Agreement. Free migration is provided on all plans.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ESubscriptions start at $3 per month per user and increase to $4 per month per user for premium service. If you want unlimited archiving, prices begin at $7 per month per user. A trial is available, although you have to make up your mind within 14 days. Mailboxes are sized at 25GB each. Each user is also given 30GB of file storage with premium plans.\u003C\u002Fp\u003E\u003Cp\u003ECustomer feedback indicates that Rackspace's migration help and uptime are notable, but customer support can be lackluster.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ERackspace features: Your domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EMailbox size:&nbsp;\u003C\u002Fstrong\u003E25GB mailboxes, 30GB storage&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:\u003C\u002Fstrong\u003E&nbsp;Yes |&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:\u003C\u002Fstrong\u003E&nbsp;Chat, ticket, or phone |&nbsp;\u003Cstrong\u003EArchiving and storage:\u003C\u002Fstrong\u003E&nbsp;Depending on plan, additional fee&nbsp;| 14-day free trial\u003C\u002Fp\u003E\" data-hed=\"Rackspace\" data-superlative=\"Best email hosting service for migration assistance\" data-imagegroup=\"{"alt":"Screenshot of Rockspace","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"da7dc44e-56de-43b3-a7f3-c00709407eba","title":"Rockspace","filename":"rockspace.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002Fda7dc44e-56de-43b3-a7f3-c00709407eba\u002Frockspace.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":190573,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 15:33:34","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 15:33:51","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Screenshot of Rockspace","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Rockspace"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"da7dc44e-56de-43b3-a7f3-c00709407eba","imageAltText":"Screenshot of Rockspace","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"rockspace.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-offer=\"{"id":"106cd871-4a59-40e6-aff5-17a9aad92837","slug":"rackspace-email","label":"Rackspace Email","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"106cd871-4a59-40e6-aff5-17a9aad92837","name":"Rackspace Email","slug":"rackspace-email","productType":"PRODUCT","updateType":"PRISM","mod":1739239118393,"displayDate":"Mon Feb 10 2025 19:58:38 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Rackspace","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.rackspace.com\u002Fapplications\u002Frackspace-email","url":""}]\" data-usepricing=\"true\" data-like=\"~ Microsoft integration ~ Migration assistance ~ Mobile support ~ Antivirus, spam protection on all plans\" data-dislike=\"~ Short trial\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"98e5a36c-7b09-4604-845e-7e9a036175c2\" data-edition=\"us\" data-description=\"\u003Cp\u003EProton Mail should be considered if you want a security-first email hosting solution, a VPN, or a free email hosting plan.\u003C\u002Fp\u003E\u003Cp\u003EDeveloped by the same organization that offers Proton VPN, Proton Drive, and Proton Pass, Proton Mail offers free, business, individual, and family plans. Email is end-to-end encrypted, and storage levels range from 1GB to a massive 3TB on shared family subscriptions.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe company is headquartered in Switzerland and adheres to the country's strict data protection and privacy laws.\u003C\u002Fp\u003E\u003Cp\u003EProton Mail's free plan provides users with one email address and 1GB of storage. However, if you are happy to pay for a subscription, Mail Plus ($4 per month) comes with 10 email addresses, 15GB of storage, and a custom email domain if you need a basic option.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EProton Mail's business plans start at $7 per month per user and include features such as secure business email, custom email addresses, a calendar, access to a writing assistant, and cloud storage.\u003C\u002Fp\u003E\u003Cp\u003EProton Business Suite costs $13 per month and provides 1TB of storage per user, 15 custom email domains, access to Proton VPN, a password manager, and cloud storage. This is a rather good deal because Proton VPN alone usually costs $4.49 per month on a two-year plan.\u003C\u002Fp\u003E\u003Cp\u003ECustomers say they like the simple interface and security provisions but note that customer support needs improvement.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EProton Mail features: Your domain name:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003EMailbox size:&nbsp;\u003C\u002Fstrong\u003E1GB to 3TB&nbsp;|&nbsp;\u003Cstrong\u003ESpam and virus protection:\u003C\u002Fstrong\u003E&nbsp;Yes |&nbsp;\u003Cstrong\u003EAliases:&nbsp;\u003C\u002Fstrong\u003EYes |&nbsp;\u003Cstrong\u003E24\u002F7 support:\u003C\u002Fstrong\u003E&nbsp;Email, online form | End-to-end encryption | Desktop app | Free option | 30-day money-back guarantee\u003C\u002Fp\u003E\" data-hed=\"Proton Mail\" data-superlative=\"Best free email hosting service\" data-imagegroup=\"{"alt":"proton mail","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Charlie Osborne\u002FZDNET","imageData":{"id":"5ee8ed48-0aca-4629-ab52-ea302c24f67f","title":"proton mail","filename":"p.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F04\u002F25\u002F5ee8ed48-0aca-4629-ab52-ea302c24f67f\u002Fp.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":183079,"width":1296,"height":720,"dateCreated":{"date":"2024-04-25 08:26:06","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-04-25 08:26:28","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Proton Mail","alt":"proton mail","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"5ee8ed48-0aca-4629-ab52-ea302c24f67f","imageAltText":"proton mail","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Charlie Osborne\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"p.jpg","imageDateCreated":"2024\u002F04\u002F25","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Charlie Osborne\u002FZDNET\" data-offer=\"{"id":"26da58d1-0e5b-4c9a-89a0-7ae8a003c95f","slug":"proton-mail","label":"Proton Mail","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"26da58d1-0e5b-4c9a-89a0-7ae8a003c95f","name":"Proton Mail","slug":"proton-mail","productType":"PRODUCT","updateType":"PRISM","mod":1739190360685,"displayDate":"Mon Feb 10 2025 06:26:00 GMT-0600 (Central Standard Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Proton","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fproton.me\u002Fbusiness\u002Fmail#pricing","url":""}]\" data-usepricing=\"true\" data-like=\"~ Security focus ~ Free plans available ~ Family options ~ Swiss company, strong privacy laws ~ VPN\" data-dislike=\"~ Poor customer support reviews\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c6d5bd87-c57a-4753-9e09-5d235906893b\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhen you're on the hunt for a new email hosting provider, you may end up paying only a few dollars per month unless you have a large team to support, all of which may need a dedicated email address. To help you decide, we've highlighted each email hosting provider's noteworthy features below.\u003C\u002Fp\u003E\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EEmail hosting service\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EStarting price\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EStorage\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYour domain\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGoogle Workspace\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$7\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30GB, 2TB, or 5TB\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EMicrosoft 365 Business\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$6\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E1TB+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EHostinger\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$2.49\u002Fuser\u002Fmonth (email alone: $0.49\u002Fmonth)\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E10GB+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EA2 web hosting\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$1.59\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30GB\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EIceWarp&nbsp;\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$3.50\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E200GB\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003ERackspace\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$3\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E25GB+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EProton Mail\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$4\u002Fuser\u002Fmonth\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E1GB - 3TB\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\" data-hed=\"Top email hosting providers, compared\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7837058a-f9be-48a0-adde-8fe64c54e999\" data-edition=\"us\" data-description=\"\u003Cp\u003EYou don't necessarily have to pay for email hosting. There are free options available from reputable companies -- including Google and Microsoft -- that tick many of the boxes for average users. Some of these free services can also get an extra storage boost for a small monthly fee.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EHowever, small and medium-sized businesses should consider email hosting services as an investment. They provide far more customization options than paid plans. This includes custom domains, collaboration and productivity tools, setup assistance, enhanced privacy and security measures, and flexible storage options.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Free vs. paid email hosting\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5738ddc1-aeef-4deb-b5ba-49ac7b671931\" data-edition=\"us\" data-description=\"\u003Cp\u003EThere are countless email hosting providers, and we've done our best to highlight the top picks in the market. The best email hosting providers are listed below, depending on your need and use case.\u003C\u002Fp\u003E\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EChoose this email hosting service…\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EIf you want…\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGoogle Workspace\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA comprehensive office suite and you prefer the Google ecosystem. Google is familiar and trusted as an email hosting service and offers straightforward pricing with different storage options. AI tools are a bonus, too.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EMicrosoft 365 Business\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA comprehensive office suite and prefer the Microsoft ecosystem. If you want an email host focused on Outlook, stick with Microsoft. This option is helpful if you are expected or want to use Teams frequently.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EHostinger\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EEmail hosting, and you're also buying web hosting. As a combination, Hostinger is a solid choice to manage both, especially if you are working on a budget.&nbsp;\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EA2 Hosting\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EAn affordable email hosting plan over the long term. A2 is popular in the market for its offerings to smaller businesses, and rightly so. There's plenty of storage and there are options to scale.&nbsp;\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EIceWarp\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EComprehensive email services,&nbsp;but prefer to avoid Microsoft and Google. This is an excellent option for startup companies that need up to 10 inboxes.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003ERackspace\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EMicrosoft features, but want to work with a non-Microsoft provider. Rackspace should be considered if you want assistance with migration.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EProton Mail\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA security-first email solution, a free plan, or a VPN and email bundle. Proton Mail is an end-to-end encrypted service with extremely high security standards. Specialist security support is available.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\" data-hed=\"Which is the best email hosting service?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"a069b6d7-4f63-4fe2-9ea3-a38044a32e27\" data-edition=\"us\" data-description=\"\u003Cp\u003EChoosing the right email hosting provider can be tricky, especially as you will likely be tied to a contract for at least a year. When you are on the hunt for a new email hosting provider, consider the factors below.\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EFeatures\u003C\u002Fstrong\u003E: Different features can help you choose the right email hosting service. Software bundles, AI tools, custom domains, billing options, and more could sway your choice, so think about what features are the most important to you.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAffordability\u003C\u002Fstrong\u003E: Most email hosting providers require customers to sign up for at least a year or more. You must consider the rolling fees over time and match your budget with the right host. Keep in mind that promotional prices may not last.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EReliability\u003C\u002Fstrong\u003E: Ensure you pick an email hosting provider with minimal downtime. There's no point in paying for an unreliable host that could impact your access to the services you signed up for.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EScalability\u003C\u002Fstrong\u003E: If you own a small or midsize business, you may need to expand your operation in the future. Consider choosing a provider that can quickly scale to match your evolving needs.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ESecurity\u003C\u002Fstrong\u003E: As email services are often the gateway to our other online services, choosing an email provider with a strong security record is worthwhile. Unfortunately, even the largest and best companies may eventually experience a breach, but you want to at least find a company that constantly works to improve its security posture.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EContracts\u003C\u002Fstrong\u003E: Before you sign up, consider how long you will likely use the service. You may choose a month-to-month service or a rolling contract over years, and you may want flexibility in the contract's terms. Read them carefully before you commit to a new email service.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"Factors to consider when choosing an email hosting service\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"30369cd9-bcdf-488c-8d3d-54b0026a4f1d\" data-edition=\"us\" data-description=\"\u003Cp\u003EMany of us at ZDNET have decades of experience with email hosting providers. In making recommendations, we take this experience and combine it with crucial factors, including:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EFamiliarity\u003C\u002Fstrong\u003E: We have included vendors that ZDNET authors are personally familiar with and feel comfortable recommending. After all, if we wouldn't use the service, it's probably not worth consideration.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EPricing\u003C\u002Fstrong\u003E: We have included a range of email hosting providers that offer services and price points suitable for different clients. There's no point in paying for multiple inboxes or advanced features if you are unlikely to use them.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEmail-only\u003C\u002Fstrong\u003E: Many email hosting providers now package their email solutions with other services. We want to outline a variety, including cheaper email-only options.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EReliability\u003C\u002Fstrong\u003E: We only pick vendors with a track record of high uptime and stable service. Reliability is crucial to managing workflows, and email communication is crucial for today's businesses.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: We like to see email hosting providers that provide a range of backup options, including scheduling.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ESecurity\u003C\u002Fstrong\u003E: In today's world, filled with data breaches and cyberattacks, security must be at the forefront of your online communication channels. We selected providers known for their robust security practices and frequent upgrades, improvements, and audits. Encryption options are a must.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EScalability\u003C\u002Fstrong\u003E: We like to see various email and hosting plans, including family and business options and contracts with different time frames. It's important that customers have the option to scale over time.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ENew technologies\u003C\u002Fstrong\u003E: As AI chatbots have entered the scene, we wanted to include several options that offered AI bolt-ons and features.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECustomer support\u003C\u002Fstrong\u003E: Signing up for a new email hosting service or switching providers can be stressful. We prefer to showcase companies that provide solid customer support over email, phone, and chat.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"How did we choose these email hosting providers?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"211c00a8-e892-4e38-8cdc-666411efeb05\" data-edition=\"us\" data-description=\"\u003Cp\u003EOver the years, I've helped several small businesses launch, from website designers to miniaturists and artist e-commerce shops. When you start a new venture, every cent counts, but I always advise that new business owners consider email a priority and as something worth investing in.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EIt's one of the main ways your customers communicate with you, and a branded email address tends to instill more trust in you than a generic free one. Dedicated email addresses also add a layer of professionalism to a new brand, and for what might only be a few dollars a month, it's worth it.\u003C\u002Fp\u003E\" data-hed=\"Email hosting features: Are they that important for small businesses?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EFAQs on email hosting\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6ed426e4-d3f4-4943-814f-6c1a23affb09\" data-edition=\"us\" data-description=\"\u003Cp\u003EEmail hosting is a service that allows customers to use their own custom domain names in their email addresses rather than being stuck with the email provider's domain. For example, I could set up admin@mybusiness.com rather than myname@gmail.com. Email hosting often provides a wide range of useful add-ons, including email management suites&nbsp;and collaboration tools.\u003C\u002Fp\u003E\" data-hed=\"What is email hosting?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dc527271-068e-44f0-b2ff-d61866a626c5\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile it is undoubtedly possible to self-host your email, and local backup options seem attractive, you will need some technological acumen and be willing to undergo the setup process, whether at home or by renting a server. For most users, signing up for an email hosting service is easier, quicker, and requires less management.\u003C\u002Fp\u003E\u003Cp\u003EHowever, if you are absolutely sure you want to self-host, we recommend that you check out Mailcow or Roundcube.\u003C\u002Fp\u003E\" data-hed=\"Should I host my email?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"2b4fc752-7a05-48a2-9555-26faf02347cd\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhen you sign up for an email hosting service, you pay for email addresses, the space required to store your emails, as well as the platform to send, receive, and organize your email. An email forwarder does none of these things. All a forwarder does is redirect emails received by one email address -- such as hello@yourbusiness.com -- to another email address, like hello@yoursecondbusiness.com.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What is the difference between email hosting and forwarding?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"23dd7955-eb8b-4779-915d-e40f5e777aa8\" data-edition=\"us\" data-description=\"\u003Cp\u003EEmail hosting and web hosting are both online services, but each serves a different purpose. Email hosting focuses on providing customers with custom email addresses and associated services, like email storage and archiving. In comparison, web hosting services provide storage for files and content used by websites, rather than email platforms. They may also give subscribers a free domain name.\u003C\u002Fp\u003E\u003Cp\u003EThere are also differences in terms of cost. Email hosting services are typically priced per account (or in groups for business use), whereas web hosting pricing structures can be based on time periods, storage requirements, and services, including e-commerce or CMS support.\u003C\u002Fp\u003E\" data-hed=\"Email hosting services vs web hosting providers: What's the difference?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"9e740049-2a50-4790-a3fc-6dce7884922d\" data-edition=\"us\" data-description=\"\u003Cp\u003EOnce you select your new email hosting provider, you will be asked to input some information, including an existing email address. Typically, once you have set up an account with the organization, you will be given credentials to access your dashboard. This is where you'll be able to create new email addresses, add custom domains, and more. If you become stuck, search "email setup" with the name of your email hosting provider, as many companies provide how-to guides.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"How do set up my new email hosting service?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"0fe26058-1ab1-4997-90c8-9cf9aee4fe9d\" data-edition=\"us\" data-description=\"\u003Cp\u003EDomain purchases alone will not net you free email services. Instead, you will need to sign up for hosting, of which some plans will grant you free, professional email hosting for a year.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Do you get free email with a GoDaddy domain?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"1d439aaa-fcea-4e48-9cd0-11877a7620a2\" data-edition=\"us\" data-description=\"\u003Cp\u003EGoDaddy provides a range of services, including web and email hosting. You can buy standalone email hosting services with plans starting at $2. The company's email services center around the Microsoft 365 suite, including additional tools such as web apps and improved security.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Is GoDaddy an email host?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"f4f0cd34-9932-447d-a60b-fd6b50d9f04e\" data-edition=\"us\" data-description=\"\u003Cp\u003EIn most cases, you get what you pay for. Some robust and functional free email services are available, but keep in mind that they likely have limitations. These could include a cap on the number of emails you can send daily, your email addresses, or the amount of storage available.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EOur best recommendation for a free email service is \u003Ca href="https:\u002F\u002Fproton.me\u002Fmail\u002Fpricing" target="_blank"\u003EProton Mail\u003C\u002Fa\u003E, which offers 1GB of storage, one user account, and one email address.\u003C\u002Fp\u003E\" data-hed=\"What is the best free email hosting service?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6f20737f-25d8-4efa-981b-ccd009696630\" data-edition=\"us\" data-description=\"\u003Cp\u003EThis doesn't just apply if you're using Google for your email -- you might have another hosting provider but still use Gmail. Even if you can't log in, Google offers a set of steps for you to follow.&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Faccounts\u002Fanswer\u002F6294825" target="_blank"\u003EHere's Google's page\u003C\u002Fa\u003E&nbsp;to get you started.\u003C\u002Fp\u003E\u003Cp\u003EThe best way to avoid recovering a stolen email account is to protect it properly. Set up&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Faccounts\u002Fanswer\u002F185839" target="_blank"\u003Emulti-factor authentication\u003C\u002Fa\u003E&nbsp;and&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Faccounts\u002Fanswer\u002F1187538" target="_blank"\u003Eget your recovery codes from Google\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"How do I recover a stolen Google email account?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"0921f1ba-8ca7-4384-a0c9-ead1203335ef\" data-edition=\"us\" data-description=\"\u003Cp\u003EThere are free email services available, but be careful. Free services often come with other costs, including privacy. Since it's costly to maintain an email hosting service, using free services may not get you much support or bombard you with ads every time you access your inbox.\u003C\u002Fp\u003E\u003Cp\u003EAlso, beware of free services that are essentially phishing sites, capturing all the emails you get, including personal identifying information. That said,&nbsp;\u003Ca href="https:\u002F\u002Fwww.mail.com\u002F" target="_blank"\u003Email.com\u003C\u002Fa\u003E&nbsp;is a reasonably safe service that offers email addresses with the linuxmail.org and musician.org domains. Other free services, like Yahoo and Google, allow you to set up email aliases, so if you have another mailer that supports .org, you can get that email at your Yahoo or Gmail account.\u003C\u002Fp\u003E\" data-hed=\"What free email service ends in .org?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"f7de17ab-9d1c-4279-aa91-26ba689f3013\" data-edition=\"us\" data-description=\"\u003Cp\u003EThere's no one single answer. It generally depends on your email provider and phone OS. If you use any standard email providers, you can go to&nbsp;\u003Ca href="https:\u002F\u002Fsupport.apple.com\u002Fen-us\u002FHT211082" target="_blank"\u003Ethis troubleshooting page\u003C\u002Fa\u003E&nbsp;for iPhone or iPad and&nbsp;\u003Ca href="https:\u002F\u002Fsupport.google.com\u002Fmail\u002Ftroubleshooter\u002F2650727?hl=en" target="_blank"\u003Ethis troubleshooter for the Google Android email app\u003C\u002Fa\u003E. Sometimes, you may need to update or reinstall your app.\u003C\u002Fp\u003E\" data-hed=\"My web-hosted email stopped forwarding to my phone. How do I fix it?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"47761ea7-0c73-4998-b03f-9504ca583400\" data-edition=\"us\" data-description=\"\u003Cp\u003EEmail hosting is usually very cheap. It will normally cost you the equivalent of a few dollars (plus tax) per month, but be aware that depending on the plan you choose, you may have to cover a year or so upfront. You may also be given one or two free email addresses when you sign up for website hosting plans.\u003C\u002Fp\u003E\" data-hed=\"How much should email hosting cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EAre there alternative email hosting services worth considering?\u003C\u002Fh2\u003E\u003Cp\u003EThere is a vast number of hosting providers on the market, and as we have said, just about every web hosting provider also offers email. Here are a few more providers that provide excellent email hosting services and support.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ac58f31d-d8aa-461e-9be4-e02430a23e0b\" data-edition=\"us\" data-description=\"\u003Cp\u003EDreamhost provides top-notch, ad-free, and professional email services suitable for small to medium-sized businesses.\u003C\u002Fp\u003E\" data-hed=\"DreamHost\" data-imagegroup=\"{"alt":"DreamHost","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"270c1a51-ea2d-437c-85aa-647b2e0b7e15","title":"DreamHost","filename":"dreamhost.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F270c1a51-ea2d-437c-85aa-647b2e0b7e15\u002Fdreamhost.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":156912,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 16:06:19","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 16:06:31","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"DreamHost","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["DreamHost"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"270c1a51-ea2d-437c-85aa-647b2e0b7e15","imageAltText":"DreamHost","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"dreamhost.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-linktext=\"Best alternative for small businesses\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"DreamHost","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"http:\u002F\u002Fclick.dreamhost.com\u002Faff_c?offer_id=93&aff_id=10060&source=ZDNET&aff_sub=subid_value&aff_sub2=zdnetcheaphosting","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"fca5cd5b-b18a-49a5-9361-9b780955e27e\" data-edition=\"us\" data-description=\"\u003Cp\u003EGoDaddy offers cheap, no-nonsense email hosting services and a variety of web hosting solutions perfect for side hustles and startups.\u003C\u002Fp\u003E\" data-hed=\"GoDaddy\" data-imagegroup=\"{"alt":"GoDaddy","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"456ca0e8-031f-418e-856b-103fc62e11fb","title":"GoDaddy","filename":"godaddy.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F456ca0e8-031f-418e-856b-103fc62e11fb\u002Fgodaddy.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":131351,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 16:06:46","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 16:07:03","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"GoDaddy","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["GoDaddy"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"456ca0e8-031f-418e-856b-103fc62e11fb","imageAltText":"GoDaddy","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"godaddy.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-linktext=\"Best alternative for startups\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"GoDaddy","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.godaddy.com\u002F","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"2ec9b6c1-7287-43c2-86b2-429fad9b60f5\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs an AWS-based service, WorkMail integrates with all the other AWS services, letting you build a cloud-based, customized infrastructure for your business.\u003C\u002Fp\u003E\" data-hed=\"Amazon WorkMail\" data-imagegroup=\"{"alt":"Amazon WorkMail","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"21b8ec03-955d-40c1-8f41-d98a7fdbfb49","title":"Amazon WorkMail","filename":"aws.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F21b8ec03-955d-40c1-8f41-d98a7fdbfb49\u002Faws.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":153202,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 16:05:42","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 16:05:57","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Amazon WorkMail","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Amazon WorkMail"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"21b8ec03-955d-40c1-8f41-d98a7fdbfb49","imageAltText":"Amazon WorkMail","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"aws.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-linktext=\"Best alternative AWS email hosting service\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Faws.amazon.com\u002Fworkmail\u002F?tag=zdnet-buy-button-20","offerMerchant":"Amazon","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Faws.amazon.com\u002Fworkmail\u002F","url":"https:\u002F\u002Faws.amazon.com\u002Fworkmail\u002F?tag=zdnet-buy-button-20"}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"90f8d033-97f5-4bcd-820e-9de7bff3f251\" data-edition=\"us\" data-description=\"\u003Cp\u003EZoho Mail is a solid option for small businesses that want an ad-free, clean email experience.\u003C\u002Fp\u003E\" data-hed=\"Zoho Mail\" data-imagegroup=\"{"alt":"Zoho","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"a6b69509-ceab-403f-bb53-59d193167301","title":"Zoho","filename":"zoho.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002Fa6b69509-ceab-403f-bb53-59d193167301\u002Fzoho.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":107363,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 16:07:36","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 16:07:50","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Zoho","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Zoho"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"a6b69509-ceab-403f-bb53-59d193167301","imageAltText":"Zoho","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"zoho.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-linktext=\"Best alternative for ad-free email\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Zoho","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.zoho.com\u002Fmail\u002F","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"2eeffb41-ea0f-4f6c-bdf7-eec9fd01d407\" data-edition=\"us\" data-description=\"\u003Cp\u003EIntermedia is a great alternative email hosting service if you need compatibility with Microsoft 365 and Exchange.\u003C\u002Fp\u003E\" data-hed=\"Intermedia\" data-imagegroup=\"{"alt":"Intermedia","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Gabriela Perez\u002FZDNET","imageData":{"id":"799f30f3-ab07-495a-8f3d-901f47036393","title":"Intermedia","filename":"intermedia.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F22\u002F799f30f3-ab07-495a-8f3d-901f47036393\u002Fintermedia.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":127850,"width":1296,"height":720,"dateCreated":{"date":"2023-09-22 16:08:10","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2023-09-22 16:08:22","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot by Gabriela Perez\u002FZDNET","alt":"Intermedia","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":["Intermedia"],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"799f30f3-ab07-495a-8f3d-901f47036393","imageAltText":"Intermedia","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Gabriela Perez\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"intermedia.jpg","imageDateCreated":"2023\u002F09\u002F22","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Gabriela Perez\u002FZDNET\" data-linktext=\"Best alternative for Microsoft 365 and Exchange\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Intermedia","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.intermedia.net\u002Fproductivity-email","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7f3c684a-6e91-42eb-9885-df1114770e7e\" data-edition=\"us\" data-description=\"\u003Cp\u003ESiteGround offers affordable web and email hosting packages with a variety of features suitable for small businesses and resellers alike.\u003C\u002Fp\u003E\" data-hed=\"SiteGround\" data-imagegroup=\"{"alt":"SiteGround","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"SiteGround","imageData":{"id":"be7cfdc6-5a53-4e1c-b2f1-11a2bd344bb1","title":"SiteGround","filename":"u.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F04\u002F25\u002Fbe7cfdc6-5a53-4e1c-b2f1-11a2bd344bb1\u002Fu.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":132719,"width":1296,"height":720,"dateCreated":{"date":"2024-04-25 07:52:30","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-04-25 07:52:35","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"SiteGround","alt":"SiteGround","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"be7cfdc6-5a53-4e1c-b2f1-11a2bd344bb1","imageAltText":"SiteGround","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"SiteGround","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"u.jpg","imageDateCreated":"2024\u002F04\u002F25","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"SiteGround\" data-linktext=\"Best alternative for resellers\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"SiteGround","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.siteground.com\u002Fweb-hosting.htm","url":""}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2050571\" data-copy=\"ZDNET Recommends\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-11 16:27:00",timezone:"UTC",updated:c,published:c},description:"The best email hosting services provide value for your money, security, and reliability. These are the best options on the market.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"02a08a64-54f3-4d07-88bc-91f260b46fd8",image:{id:"ea39b2b1-d717-46ce-95ca-d6e2c165daab",filename:"gettyimages-1336450615.jpg",dateCreated:{created:c,date:"2023-02-03 20:53:39",timezone:"UTC",updated:c,published:c},alt:"Person with email open",credits:"Witthaya Prasongsin\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F02\u002F03\u002Fea39b2b1-d717-46ce-95ca-d6e2c165daab\u002Fgettyimages-1336450615.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"best-list",hubTopicPathString:"Tech^Services & Software",relatedItems:[]},name:b,promoTitle:"The best email hosting services: Expert tested",section:b,slug:"best-email-hosting",startYear:c,summary:b,title:"The best email hosting services of 2025: Expert tested",topic:{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"101e67ea-ec91-11e3-95d2-02911863765e",slug:"collaboration",name:"Collaboration",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"af36937c-c95c-4bf0-9c02-831f70ad9a0c",slug:"best-lists",name:"Best Lists",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"f1f7db06-c6f9-4e80-8187-60ad48f035a1",slug:"zdnet-recommends",name:"ZDNET Recommends",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"8d600230-8175-11e2-9d12-0018fe8a00b0",username:"Jack Wallen",profileUrl:c,email:c,firstName:"Jack",lastName:"Wallen",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"f03bef9a-858a-451d-bc30-8c603c2ba899",filename:"jack-wallen.jpg",dateCreated:{created:c,date:"2022-08-05 15:04:34",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Ff03bef9a-858a-451d-bc30-8c603c2ba899\u002Fjack-wallen.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jack Wallen is what happens when a Gen Xer mind-melds with present-day snark. Jack is a seeker of truth and a writer of words with a quantum mechanical pencil and a disjointed beat of sound and soul. An award-winning writer and novelist, Jack has been covering Linux, open-source, and other topics since the late 1990s for numerous publications such as ZDNET, CNET, TechRepublic, Linux.com, The New Stack, Linode, TechTarget, and Linux New Media. Jack's also written over 50 novels of fiction, at least one of which focuses on the Linux operating system. For more news about Jack Wallen, visit his website jackwallen.com.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"cd00cb62-ee23-4035-bfd5-931cca725c89\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Alternative cloud apps for privacy\" data-image-filename=\"thinking-of-leaving-the-cloud-for-better-privacy-here-are-some-apps-for-you-to-consider.jpg\" data-image-date-created=\"2025\u002F01\u002F28\" data-image-width=\"3360\" data-image-height=\"1890\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELately, I've been thinking a lot about \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-some-companies-are-backing-away-from-the-public-cloud\u002F\" target=\"_blank\"\u003Epulling away from the cloud\u003C\u002Fa\u003E. The idea of a third party having all my information, data, content, images, and just about anything digital makes my spine shrink. There's no way of knowing if or when one of those third parties might share my information with the wrong person or have it stolen from under their eyes.\u003C\u002Fp\u003E\u003Cp\u003ESomething has to give.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-cloud-storage\u002F\"\u003E\u003Cstrong\u003EThe best cloud storage services\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat something is migrating away from the cloud in favor of locally installed and run services. By doing this, I can be certain my data doesn't fall into the wrong hands at the right time.\u003C\u002Fp\u003E\u003Cp\u003EYou might be thinking, \"That sounds too hard!\" Sure, some of the apps I'm going to mention might not be as easy to get up and running as simply installing an app on your phone and connecting it to a service, but they aren't impossible. In the end, the benefits you receive from these apps and services far outweigh the complexity of getting them up and running.\u003C\u002Fp\u003E\u003Cp\u003EWith that said, let's get to the apps.\u003C\u002Fp\u003E\u003Ch2\u003E1. Nextcloud\u003C\u002Fh2\u003E\u003Cp\u003EIf you're tired of worrying about what Google is going to do with your data, it's time to opt for an in-house cloud solution, and there's no better option than \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"1cea2d71-d0a4-4691-a182-21036ca55c61\" data-raw-url=\"https:\u002F\u002Fnextcloud.com\u002F\" data-link-shortcode-text=\"Nextcloud\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. Nextcloud offers everything you need -- documents, contacts, calendars, chat, whiteboard, AI assistant, collaboration, and so much more. The Nextcloud team is also dedicated to your data's privacy and security. This is, by far, one of the best tools I've experienced in a very long time.\u003C\u002Fp\u003E\u003Cp\u003EAnyone looking to have their own in-house equivalent to Google Workspaces -- this is it. You have to deploy Nextcloud on a Linux server, but it can be done in minutes using Snap. Nextcloud is free, open-source, and highly reliable.\u003C\u002Fp\u003E\u003Ch2\u003E2. LibreOffice\u003C\u002Fh2\u003E\u003Cp\u003EIf Google Docs or Microsoft 365 have become no-gos for you, but you still need an office suite, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"43f3120f-25d2-4a20-aeb6-2efa011c0911\" data-raw-url=\"https:\u002F\u002Fwww.libreoffice.org\u002F\" data-link-shortcode-text=\"LibreOffice\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is an outstanding choice. This open-source, free office suite features everything you need, including MS Office compatibility, export filters, support for many document formats, a customizable UI, and so much more. LibreOffice includes tools for documents, spreadsheets, presentations, databases, drawings, and formulas. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-stand-out-libreoffice-features-that-make-it-my-go-to-office-suite\u002F\" target=\"_blank\"\u003E5 stand-out LibreOffice features that make it my go-to office suite\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe only downside of using LibreOffice is that the built-in remote share feature has been broken for a very long time. I get around that by saving to a Samba share on my network so I can open the files from any machine connected to my LAN. LibreOffice can be installed on Linux, MacOS, and Windows.\u003C\u002Fp\u003E\u003Ch2\u003E3. LibrePhotos\u003C\u002Fh2\u003E\u003Cp\u003EDo you need an app that not only stores your photos locally but also includes face recognition and multi-user support? If so, \u003Ca href=\"https:\u002F\u002Fgithub.com\u002FLibrePhotos\u002Flibrephotos\" target=\"_blank\"\u003ELibrePhotos\u003C\u002Fa\u003E is what you're looking for. Essentially, this is a self-hosted take on Google Photos, and it's just as easy to use. With LibrePhotos, your data will never find its way to a third-party server, so you and your photos will enjoy a higher level of privacy than cloud-hosted apps of the same nature. \u003C\u002Fp\u003E\u003Cp\u003EThe only caveat to LibrePhotos is that it's deployed as a containerized service, so you'll need to have a Linux machine with Docker installed. The good news is that once you get Docker installed, you can download all the files necessary and then simply run \"docker-compose up\" from within the LibrePhotos directory.\u003C\u002Fp\u003E\u003Ch2\u003E4. Owncast\u003C\u002Fh2\u003E\u003Cp\u003EDo you do live streaming and want to migrate away from third-party cloud services that could very well be using your streams to train LLMs or even create a profile of you? \u003C\u002Fp\u003E\u003Cp\u003EIf so, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5ba3157d-810f-4547-99c6-1db5ff995a54\" data-raw-url=\"https:\u002F\u002Fowncast.online\u002F\" data-link-shortcode-text=\"Owncast\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is an outstanding alternative to services like Twitch and YouTube. Owncast is free, works with your current live streaming devices, and can be self-hosted. Owncast features chat, support for the Fediverse, and even has a quick installer that can help you get the service up and running in less than a minute. \u003C\u002Fp\u003E\u003Cp\u003EOwncast is free to use and supports both Linux and MacOS.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E5. Bitwarden\u003C\u002Fh2\u003E\u003Cp\u003EBy now, you understand the importance of using a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-password-manager\u002F\" target=\"_blank\"\u003Epassword manager\u003C\u002Fa\u003E. If not, you can \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F7-essential-password-rules-to-follow-in-2024-according-to-security-experts\u002F\" target=\"_blank\"\u003Elearn about it here\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EIf you need a password manager and you're looking to escape from the cloud, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"6b11d119-36d0-4fc6-9b41-18c87ee805ed\" data-raw-url=\"https:\u002F\u002Fwww.bitwarden.com\" data-link-shortcode-text=\"Bitwarden\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E offers a self-hosted version that doesn't save or serve your data from a third-party cloud. The Bitwarden self-hosted option is a great way to ensure your protected vaults do not fall into the hands of bad actors. That doesn't mean you can't trust Bitwarden -- you can. But if you have passwords and other information that are especially important, saving them on a self-hosted password manager server is a great option. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F7-ways-to-get-more-out-of-your-bitwarden-password-manager\u002F\" target=\"_blank\"\u003E7 ways to get more out of your Bitwarden password manager\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBitwarden's self-hosted app is free to use and works with both free and paid accounts.\u003C\u002Fp\u003E\u003Ch2\u003E6. Monica\u003C\u002Fh2\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"a0817d9a-77fa-4189-8ca9-1effc8897448\" data-raw-url=\"https:\u002F\u002Fwww.monicahq.com\u002F?ref=noted\" data-link-shortcode-text=\"Monica\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is a free, open-source personal CRM tool that can be deployed as a self-hosted server. \u003C\u002Fp\u003E\u003Cp\u003EMonica features contacts, relationships, reminders, automatic birthday reminders, debt management, notes, activity management, tasks, gift management, address management, contact field types, pet information, a basic journal, a daily journal, and much more. Like Bitwarden and LibrePhotos, Monica can be deployed as a Docker container, so you will have to get up to speed with Docker before you think about using this tool. \u003C\u002Fp\u003E\u003Cp\u003EYou can also install Monica manually, but the process isn't very well-documented, so installing it can be a bit tricky.\u003C\u002Fp\u003E\u003Ch2\u003E7. Ollama\u002FMsty\u003C\u002Fh2\u003E\u003Cp\u003EFinally, there's the locally installed \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"bf3e52fa-cd39-4553-8730-35e7712c2029\" data-raw-url=\"https:\u002F\u002Follama.com\u002F\" data-link-shortcode-text=\"Ollama AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. Artificial intelligence has reached a point where it's almost impossible to avoid. The problem with AI is that you never know if a third party is using your queries to either create a profile of you or train their own LLMs with your data. You don't want that, I don't want that -- no one should want that. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-install-an-llm-on-macos-and-why-you-should\u002F\" target=\"_blank\"\u003EHow to install an LLM on MacOS (and why you should)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo that end, there's Ollama, which can be installed and used locally on Linux, MacOS, and Windows. And then there's also the Msty GUI, which makes interacting with Ollama incredibly easy. Ollama is open-source and free to use.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-28 19:36:42",timezone:"UTC",updated:c,published:c},description:"If you're tired of knowing that a third party has access to your data and content, it's time to move away from cloud services that may be selling your information or using it to train their LLMs.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7464b2ce-8820-45c0-b980-4c94a422467f",image:{id:"cd00cb62-ee23-4035-bfd5-931cca725c89",filename:"thinking-of-leaving-the-cloud-for-better-privacy-here-are-some-apps-for-you-to-consider.jpg",dateCreated:{created:c,date:"2025-01-28 17:08:32",timezone:"UTC",updated:c,published:c},alt:"ladder to the cloud",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F28\u002Fcd00cb62-ee23-4035-bfd5-931cca725c89\u002Fthinking-of-leaving-the-cloud-for-better-privacy-here-are-some-apps-for-you-to-consider.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3360,height:1890,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Home & Office^Work Life^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"7-apps-that-helped-me-escape-the-cloud-and-protect-my-data-privacy",startYear:c,summary:b,title:"7 apps that helped me escape the cloud - and protect my data privacy",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"54b44676-2398-4b84-ae45-13d45427ff5d\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"PM Images\u002FGetty Images\" data-image-alt-text=\"cloud in a box\" data-image-filename=\"gettyimages-1211826791.jpg\" data-image-date-created=\"2025\u002F01\u002F21\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-about-the-cloud\u002F\" target=\"_blank\"\u003Ecloud\u003C\u002Fa\u003E has dominated enterprise technology provision for a decade or more. Public cloud services, with huge capacity, commitments to security, and assurances that the latest and greatest technologies are running underneath, offer a compelling value proposition. In the age of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), capacity is critical. However, a new survey suggests evidence of a movement away from public provision.\u003C\u002Fp\u003E\u003Cp\u003EClose to seven in 10 companies (69%) have moved at least some apps off the cloud and back to on-premise systems or private clouds, the \u003Ca href=\"https:\u002F\u002Fwww.rackspace.com\u002Fresources\u002F2025-state-cloud-report\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 1,420 IT executives from Rackspace finds. Reasons given for this retrenchment back to on-premise environments include data security and compliance concerns, cited by 50%, better integration with existing on-premise systems, mentioned by 48%, and cost savings and budget constraints, cited by 44%. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-email-hosting\u002F\" target=\"_blank\"\u003EThe best email hosting services: Expert tested\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIndustry experts and business leaders also recognized a reconsideration of the value of public clouds. For one, the rising costs of cloud subscriptions -- with accompanying sticker shock -- means many finance chiefs have paused for thought. \"Enterprises are just spending too much on public cloud services, given applications they may have migrated to the cloud years ago,\" said David Linthicum, a leading consultant, author, and former CTO with Deloitte. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-transformation-is-a-double-edged-sword-heres-how-to-avoid-the-risks\u002F\" target=\"_blank\"\u003ETechnical debt\u003C\u002Fa\u003E may be the root of many moves back to on-premise environments. \"Normally this is a self-inflicted thing,\" Linthicum said. \"They didn't refactor the applications to make them more efficient in running on the public cloud providers. So the public cloud providers, much like if we're pulling too much electricity off the grid, just hit them with huge bills to support the computational and storage needs of those under-optimized applications.\"\u003C\u002Fp\u003E\u003Cp\u003ERather than spending more money to optimize or refactor applications, these same enterprises put them back on-premise, said Linthicum. Security and compliance are also an issue. Enterprises \"realize that it's too expensive to remain compliant in the cloud, with data and sovereignty rules. So, they just make a decision to push it back on-premise.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-why-googles-trillium-could-transform-ai-and-cloud-computing-and-2-obstacles\u002F\" target=\"_blank\"\u003E5 reasons why Google's Trillium could transform AI and cloud computing - and 2 obstacles\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe perceived high costs of cloud operations \"often stem from lift-and-shift migrations that in some cases didn't optimize applications for cloud environments,\" said Miha Kralj, global senior partner for hybrid cloud service at IBM Consulting. \"These direct transfers typically maintain existing architectures that don't leverage cloud-native capabilities, resulting in inefficient resource utilization and unexpectedly high expenses.\"  \u003C\u002Fp\u003E\u003Cp\u003EHowever, the solution to this problem \"isn't necessarily repatriation to on-premises infrastructure,\" said Kralj. \"Most performance, security, and cost challenges we encounter can be addressed through cloud-native refactoring -- redesigning applications to fully utilize cloud capabilities like auto-scaling, containerization, and serverless architectures. Organizations that invest in refactoring consistently report improved operational efficiency and better cost control.\"\u003C\u002Fp\u003E\u003Cp\u003EWhen it comes to costs, \"many organizations are finding that cloud solutions can be costly, with unexpected expenses from data egress fees and premium features, among others,\" said Timothy E. Bates, professor at the University of Michigan and former CTO for Lenovo and General Motors. \"On the other hand, on-prem solutions have upfront costs, but they are more cost-effective in the long run for stable workloads.\"  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\"\u003E\u003Cstrong\u003EThe best open-source AI models: All your free-to-use options explained\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EBates witnessed the trend toward achieving a better balance between cloud and on-prem while architecting and building hybrid solutions for GM: \"Large enterprises are increasingly reevaluating the risks and limitations of relying solely on the cloud for critical workloads and intellectual property.\"  \u003C\u002Fp\u003E\u003Cp\u003EEnterprises don't like being dependent upon someone else's cloud infrastructure, said Richard Robbins, founder and owner of TheTechnologyVault.com. \"Many of the enterprises that are regulated, especially banks and other financial institutions, are moving some or all of their web apps from the cloud back to on-prem or to hybrid setups,\" he observed. \"It is clear that there has been enough vulnerability and downsides to cloud hosting to make executives feel nervous about not having more control over the security and other aspects of cloud hosting.\" \u003C\u002Fp\u003E\u003Cp\u003EBates also said security, control, and cost efficiency are at the roots of such cloud hesitation: \"A cloud, while offering scalability, is a shared resource -- organizations have to trust third-party providers like Azure, Amazon, or Google with their most sensitive data. For businesses with highly proprietary information or strict compliance needs, the potential risks of not having end-to-end control over the storage of that information far exceed the benefits.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-easily-use-cloudflares-secure-dns-on-your-mac-and-why-it-even-matters\u002F\" target=\"_blank\"\u003EHow to easily use Cloudflare's secure DNS on your Mac and why it even matters\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo a large degree, the hype around the cloud has dissipated, with many people focusing on AI instead. As a result, many decision-makers are taking a clear-eyed view of the cloud's benefits and drawbacks. \"I remember talking to CIOs and DevOps personnel in 2017 -- several of them had been assigned, to their dismay, to do whatever was needed to move their technology into the cloud,\" said Robbins. \"Most felt overwhelmed with the assignment and pushed back. That was during the cloud rush, when having apps hosted in the cloud was a status symbol and a marketing flex.\"  \u003C\u002Fp\u003E\u003Cp\u003ENow, \"with the movement to the cloud being hasty and not very well coordinated, enterprises are re-thinking their initial decision to move to the cloud,\" Robbins continued. \"Companies like Dropbox, one of the first major enterprises to use the cloud, began moving back to their own hosting infrastructure as early as 2015. The benefits of their reversal -- including saving nearly $75 million in operational costs over a two-year period -- have influenced other enterprises to follow suit.\" \u003C\u002Fp\u003E\u003Cp\u003EBates said reliability and performance are also considerations that favor on-premise systems. He said applications that require low latency, and mission-critical tools or apps that deal with proprietary processes, are sometimes better run from dedicated, in-house infrastructure. \"When we built the hybrid model for GM, we got the benefits of the cloud without compromising on the security and reliability of on-prem systems,\" he said. \"This hybrid model is something that is now being adopted by more companies.\"\u003C\u002Fp\u003E\u003Cp\u003EHowever, some experts believe evidence of a movement away from the cloud is unclear, especially when vendor perspectives are involved. \"When we talk about the potential security benefits of local architecture, this is a drop in the bucket compared to larger conversations in cybersecurity at this moment,\" said Seth Geftic, vice president of product marketing at Huntress. \"Although I don't believe that people are moving away from the cloud in such high waves, there are a number of potential reasons that a company could look toward local infrastructure.\"\u003C\u002Fp\u003E\u003Cp\u003EA balancing act between on-prem and cloud will likely continue, with the need to weigh the advantages for both sides. \"Cloud providers have a huge deal of control over their resources, meaning that there is little companies can do when they decide to put up prices,\" said Geftic. \u003C\u002Fp\u003E\u003Cp\u003E\"Cloud is an expensive solution, but one that offsets that with a number of advantages -- speed, scalability, ease of use. What the industry could experience is a slight deviation from full-cloud architecture and a restructuring toward hybrid environments. A direct leap from fully cloud-based to fully local seems like a slight stretch, if I'm being honest.\"\u003Cbr\u003E \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-21 09:43:36",timezone:"UTC",updated:c,published:c},description:"Many business leaders are taking a clear-eyed view of the cloud's benefits and drawbacks. Technical debt may be at the root of many repatriation decisions.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"08b9a934-261d-476b-ad1b-961fe4a5700c",image:{id:"54b44676-2398-4b84-ae45-13d45427ff5d",filename:"gettyimages-1211826791.jpg",dateCreated:{created:c,date:"2025-01-21 00:02:45",timezone:"UTC",updated:c,published:c},alt:"cloud in a box",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F21\u002F54b44676-2398-4b84-ae45-13d45427ff5d\u002Fgettyimages-1211826791.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Cloud",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"why-some-companies-are-backing-away-from-the-public-cloud",startYear:c,summary:b,title:"Why some companies are backing away from the public cloud",topic:{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"79d67b90-8175-11e2-9d12-0018fe8a00b0",username:"charlieosborne",profileUrl:c,email:c,firstName:"Charlie",lastName:"Osborne",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"2e4c50de-700f-4193-ab8f-046747723cf0",filename:"charlie-osborne.jpg",dateCreated:{created:c,date:"2022-08-05 15:00:38",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F2e4c50de-700f-4193-ab8f-046747723cf0\u002Fcharlie-osborne.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Charlie Osborne is a cybersecurity journalist and photographer who writes for ZDNET and CNET from London. PGP Key: AF40821B",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EIf you need to build a website, there are dozens of web hosting providers you can turn to, but working out what service is right for you can be challenging. \u003C\u002Fp\u003E\u003Cp\u003EAt the most basic level, you'll need a domain name that pairs with a reliable host. Your web host must be able to securely store your content, manage your data, and provide a backend file management system or FTP access. Preferably, there will be inbuilt security update functions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-vpn\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe best VPNs\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EMany web providers offer far more than just hosting. You can also opt for a content management system (CMS), SEO assistance, website templates, AI assistants for chat or even website building, security add-ons, and much more. These features often make web hosts stand out from their competition, and even if you don't need it now, it also helps if their services are scalable.\u003C\u002Fp\u003E\u003Cp\u003EBelow, you will find our top recommendations for web hosting services, ranging from providers that give you a quick and easy way to build your website all the way up to companies that provide full data center infrastructure capabilities as a service.\u003C\u002Fp\u003E\u003Ch2\u003EWhat is the best web hosting service right now?\u003C\u002Fh2\u003E\u003Cp\u003EZDNET has conducted extensive research and hands-on testing with many of the top web hosting services. Our pick for the best web hosting service overall is \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"e599c6d5-8b89-4054-8926-4eff995c354e\" data-raw-url=\"https:\u002F\u002Fwww.hostg.xyz\u002Faff_c?offer_id=701&aff_id=2693&source=ZDNET&aff_sub=subid_value&aff_sub2=bestwebhostingservice\" data-monetized-url=\"http:\u002F\u002Fwww.hostg.xyz\u002Faff_c?aff_sub=subid_value&aff_id=2693&url_id=1055&source=zdnet&aff_sub2=zdnetreview&offer_id=29\" data-link-shortcode-text=\"Hostinger\" data-use-monetization=\"false\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. Hostinger offers inexpensive plans, starting at only $2.49\u002Fmonth (three months free) during the new year. If you want to go up a level, Hostinger's premium plan has everything you need: a website builder, WordPress integration, templates, emails, SEO, marketing help, and more. \u003C\u002Fp\u003E\u003Cp\u003EAlternatively, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"fed5ad86-8dba-473e-a879-a66a31d6e922\" data-raw-url=\"https:\u002F\u002Fwww.dreamhost.com\u002Fspecial-offers\u002F\" data-link-shortcode-text=\"Dreamhost\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is an excellent option for professionals who want advanced features, VPS, or dedicated hosting. Plans start at $2.95\u002Fmonth. \u003C\u002Fp\u003E\u003Cp\u003ERead on for the rest of our picks for the best web hosting services of 2025.\u003C\u002Fp\u003E\u003Ch2\u003EBest web hosting services of 2025\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e1f57a46-6187-4ab5-81d8-d92bb54d0684\" data-edition=\"us\" data-description=\"\u003Cp\u003EHostinger's premium plan ($2.49 per month, three months free) is excellent value for the money if you want to operate multiple websites for personal or business reasons under one account.\u003C\u002Fp\u003E\u003Cp\u003EThe premium plan supports up to 100 websites. It offers 100GB of storage, up to 100 email addresses and forwarders, free SSL website security, templates, unlimited bandwidth, and a free domain name.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWhile there's no dedicated IP address outside of cloud and VPS hosting, this won't bother most website owners. Furthermore, you'll be given basic e-commerce capabilities and one-click WordPress installation and migration. The same WordPress installation can be used to support multiple WordPress websites.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EReview:\u003C\u002Fstrong\u003E&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhostinger-review-web-hosting\u002F" target="_blank"\u003E\u003Cstrong\u003EHostinger\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you need a theme, Hostinger also provides a drag-and-drop website builder and 150 templates. The plan includes Google Analytics integration, SEO tools, and standard DDoS protection.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EOverall, we consider Hostinger's premium plan an excellent option for most website owners and small businesses. Business options begin at $3.49 per month, with three months added for free.\u003C\u002Fp\u003E\u003Cp\u003EI signed up with Hostinger last year to operate a website to provide email, and so far, I have been impressed with the service and can recommend it. Aside from one incident with maintenance-related downtime, uptime has been spot on, and I have had no problems with reliability, storage, or loading speed.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EA downside, however, is that you can only access more advanced features -- such as daily backups and increased performance -- with more expensive subscriptions. In addition, while many customers applaud Hostinger's customer service, there are reports of bounceback and slow loads by some clients operating multiple websites.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHostinger features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Some plans |&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Yes&nbsp;|&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Yes | \u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Basic+&nbsp;|&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 30 days |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: 24\u002F7 live chat support | \u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $2.49\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"Hostinger\" data-superlative=\"Best web hosting service overall\" data-imagegroup=\"{"alt":"Hostinger","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Charlie Osborne\u002FZDNET","imageData":{"id":"d00a9e6e-7e48-42a0-b19f-a77cb934e1de","title":"hostinger","filename":"q.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F01\u002F30\u002Fd00a9e6e-7e48-42a0-b19f-a77cb934e1de\u002Fq.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":132707,"width":1296,"height":720,"dateCreated":{"date":"2024-01-30 11:26:23","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-01-30 11:26:43","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Hostinger","alt":"hostinger","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"d00a9e6e-7e48-42a0-b19f-a77cb934e1de","imageAltText":"Hostinger","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by Charlie Osborne\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"q.jpg","imageDateCreated":"2024\u002F01\u002F30","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by Charlie Osborne\u002FZDNET\" data-offer=\"{"id":"b2301652-1d5d-45bb-922d-636073bc72eb","slug":"hostinger","label":"Hostinger","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"b2301652-1d5d-45bb-922d-636073bc72eb","name":"Hostinger","slug":"hostinger","productType":"PRODUCT","updateType":"PRISM","mod":1728604959440,"displayDate":"Thu Oct 10 2024 20:02:39 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Hostinger","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.hostg.xyz\u002Faff_c?offer_id=701&aff_id=2693&source=ZDNET&aff_sub=subid_value&aff_sub2=bestwebhostingservice","url":"https:\u002F\u002Fwww.hostg.xyz\u002Faff_c?offer_id=701&aff_id=2693&source=ZDNET&aff_sub=subid_value&aff_sub2=bestwebhostingservice"}]\" data-usepricing=\"true\" data-like=\"~ Inexpensive ~ One-click WordPress install ~ AI tools ~ E-commerce plans\" data-dislike=\"~ Enhanced security limited to more expensive plans ~ Prices jump on renewal\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d7d2c554-bbaf-411f-89ae-8efe9306a292\" data-edition=\"us\" data-description=\"\u003Cp\u003EDreamHost's easy-to-use interface and customer support stand out to business owners and new webmasters alike. The hosting provider offers WordPress hosting, shared hosting, virtual private servers, dedicated servers, cloud hosting, and more.\u003C\u002Fp\u003E\u003Cp\u003EWe particularly like that \u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdreamhost-review\u002F" target="_blank"\u003EDreamHost\u003C\u002Fa\u003E offers Google Workspace integration, domain integration, and Google Cloud support. The company also provides great resources and guides that can help you grow your businesses cost-effectively. A free SSL certificate is available on all plans.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EReview:\u003C\u002Fstrong\u003E&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdreamhost-review\u002F" target="_blank"\u003E\u003Cstrong\u003EDreamHost\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ENick Farnborough, the co-founder of&nbsp;\u003Ca href="http:\u002F\u002Fclavis.ca\u002F" target="_blank"\u003EClavis Social\u003C\u002Fa\u003E, told ZDNET that he has "tried almost every host out there over the years and ultimately found DreamHost to be the best overall package, taking into account cost, performance, and ease of use."&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECustomers online, too, have applauded this web host's customer support and value for the money, although some also note that reaching customer support teams can be challenging.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EPrices begin at $2.95 per month for a basic, shared plan, with email available for an additional monthly fee. The DreamPress plan, available for $16.95\u002Fmonth, comes with more advanced business features, including unlimited email, website migration, on-demand backups, and an AI website builder.\u003C\u002Fp\u003E\u003Cp\u003E&nbsp;Dreamhost also provides advanced plans for larger web projects. If you want dedicated resources, you can opt for a VPS plan that is suitable for scaling and resource-heavy projects.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EDreamHost features\u003C\u002Fstrong\u003E\u003Cstrong\u003E:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: No, proprietary panel |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Free |&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Yes | \u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 97 days |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: 24\u002F7 chat, ticket, and call-back | \u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $2.95\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"DreamHost\" data-superlative=\"Best web hosting service for professionals\" data-imagegroup=\"{"alt":"dreamhost-cover.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by David Gewirtz\u002FZDNET","imageData":{"id":"4f05e394-29b2-4f69-a18f-574850950b5e","title":"Dreamhost review | Best web hosting service","filename":"dreamhost-review-best-web-hosting-service.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F04\u002F4f05e394-29b2-4f69-a18f-574850950b5e\u002Fdreamhost-review-best-web-hosting-service.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":841028,"width":1296,"height":729,"dateCreated":{"date":"2022-08-04 21:19:55","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-08-04 21:21:47","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"Dreamhost review | Best web hosting service","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"4f05e394-29b2-4f69-a18f-574850950b5e","imageAltText":"dreamhost-cover.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by David Gewirtz\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"dreamhost-review-best-web-hosting-service.jpg","imageDateCreated":"2022\u002F08\u002F04","imageWidth":1296,"imageHeight":729,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by David Gewirtz\u002FZDNET\" data-offer=\"{"id":"5e279afd-4299-4c97-ae29-0886c7fac083","slug":"dreamhost","label":"DreamHost","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"5e279afd-4299-4c97-ae29-0886c7fac083","name":"DreamHost","slug":"dreamhost","productType":"PRODUCT","updateType":"PRISM","mod":1728605194232,"displayDate":"Thu Oct 10 2024 20:06:34 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"DreamHost","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.dreamhost.com\u002Fspecial-offers\u002F","url":"https:\u002F\u002Fwww.dreamhost.com\u002Fspecial-offers\u002F"}]\" data-usepricing=\"false\" data-like=\"~ Over three-month money-back guarantee ~ Many hosting options ~ Affordable ~ AI tools\" data-dislike=\"~ Email can be an additional cost\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3cb4fdcb-7e5d-45f9-a891-ad9cccbac75a\" data-edition=\"us\" data-description=\"\u003Cp\u003EIonos is one of our top picks for affordable, long-term web hosting. The web hosting provider offers reliable, stable uptime with daily backups included on all plans. Free wildcard SSL certificates, email, one domain, and 24\u002F7 support are also included.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECustomers report great customer service, uptime, easy setup, and web hosting transitions. This web host doesn't offer many of the more advanced features of competitors, but if you're after a basic, low-cost, long-term service, this could be the best option for you.\u003C\u002Fp\u003E\u003Cp\u003EThe top deal is for Ionos Plus, a website hosting package suitable for larger, scalable projects and WordPress installs. On a one-year plan, you will only pay $1 per month, and you can operate unlimited websites with unlimited databases and storage.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis plan includes one-click installations of around 70 apps, including WordPress and Drupal, and you will also receive a wildcard SSL certificate. However, be aware of a potential price hike after the promotional period ends, as it typically costs $12\u002Fmonth.\u003C\u002Fp\u003E\u003Cp\u003EAlternatively, you could opt for the basic "Essential" plans supporting one website with ten databases, alongside 10GB of storage space, which will cost you $4 per month on an annual plan. A free domain name for one year and email is included.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EIonos f\u003C\u002Fstrong\u003E\u003Cstrong\u003Eeatures:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Yes, wildcard&nbsp;|&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Daily | \u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 30 days |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: 24\u002F7 | \u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $1\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"Ionos\" data-superlative=\"Best budget web hosting service\" data-imagegroup=\"{"alt":"google-cover.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by David Gewirtz\u002FZDNET","imageData":{"id":"54164bb0-58f7-439d-b9c6-9a27fe23ec05","title":"Ionos","filename":"p.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F02\u002F12\u002F54164bb0-58f7-439d-b9c6-9a27fe23ec05\u002Fp.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":214376,"width":1296,"height":720,"dateCreated":{"date":"2024-02-12 14:14:06","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-02-12 14:14:12","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Ionos","alt":"Ionos","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"54164bb0-58f7-439d-b9c6-9a27fe23ec05","imageAltText":"google-cover.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by David Gewirtz\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"p.jpg","imageDateCreated":"2024\u002F02\u002F12","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by David Gewirtz\u002FZDNET\" data-offer=\"{"id":"5213d7c1-b57a-411a-9c0e-3c07d7a68a3b","slug":"ionos","label":"Ionos","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"5213d7c1-b57a-411a-9c0e-3c07d7a68a3b","name":"Ionos","slug":"ionos","productType":"PRODUCT","updateType":"PRISM","mod":1728605656878,"displayDate":"Thu Oct 10 2024 20:14:16 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Ionos","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.ionos.com\u002Fhosting\u002Fweb-hosting","url":""}]\" data-usepricing=\"false\" data-like=\"~ Scalable ~ Very affordable plans ~ 24\u002F7 support ~ One-click app installs\" data-dislike=\"~ Paid plans can become expensive following promotion time periods ~ Limited storage\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"9f041444-ee7b-4a39-9908-d2997ae919ab\" data-edition=\"us\" data-description=\"\u003Cp\u003EA2 is an excellent web hosting option for beginners who want to learn the ropes without spending a fortune.\u003C\u002Fp\u003E\u003Cp\u003EA2 provides a 24\u002F7 customer team if you need help deciding on a plan or for any installation issues afterward. For $2.99 per month, A2's basic shared hosting Ignite package includes one website, free migration, unlimited email accounts, ample storage (100GB), staging, backups, and a website builder.\u003C\u002Fp\u003E\u003Cp\u003EWhat we particularly like about this option is the potential to upgrade as your project grows, with extra speed, storage, and capacity available when you are ready. Turbo options, starting at $7.95 per month, offer unlimited websites, unlimited storage, and automatic backups with more computing resources made available to customers. However, keep in mind that these promotional prices are tied to three-year (36-month) contracts, and pricing does increase if you opt for a one- or two-year term instead.\u003C\u002Fp\u003E\u003Cp\u003EIn summary, you can start small, but if you need more space or resources, A2 offers a range of options -- including VPS and dedicated hosting -- to accommodate growth and changing resource needs.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECustomers applaud the firm's 24\u002F7 phone, email, and chat support, with assistance available during migration and beyond.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EA2 features:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Daily |&nbsp;\u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 30 days |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: 24\u002F7 phone, email, live chat support |&nbsp;\u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $2.99\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"A2 web hosting\" data-superlative=\"Best web hosting service for beginners\" data-imagegroup=\"{"alt":"A2 web hosting","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot via Charlie Osborne | ZDNet","imageData":{"id":"81296e7f-ad2f-4eac-a7cd-9ebab7151d28","title":"A2 web hosting","filename":"3.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F08\u002F21\u002F81296e7f-ad2f-4eac-a7cd-9ebab7151d28\u002F3.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":262892,"width":1296,"height":720,"dateCreated":{"date":"2024-08-21 08:45:57","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-08-21 08:46:05","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Screenshot via Charlie Osborne | ZDNet","alt":"A2 web hosting","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"81296e7f-ad2f-4eac-a7cd-9ebab7151d28","imageAltText":"A2 web hosting","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot via Charlie Osborne | ZDNet","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"3.jpg","imageDateCreated":"2024\u002F08\u002F21","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot via Charlie Osborne | ZDNet\" data-offer=\"{"id":"618cb4bd-fa21-4411-8599-0bff0a3b9b3f","slug":"a2-hosting","label":"A2 Hosting","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"618cb4bd-fa21-4411-8599-0bff0a3b9b3f","name":"A2 Hosting","slug":"a2-hosting","productType":"PRODUCT","updateType":"PRISM","mod":1728605802532,"displayDate":"Thu Oct 10 2024 20:16:42 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fwww.a2hosting.com\u002F?aid=cnet&bid=000a6faf&chan=zdnet","offerMerchant":"A2 Hosting","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.a2hosting.com\u002Fweb-hosting\u002F","url":"https:\u002F\u002Fwww.a2hosting.com\u002F?aid=cnet&bid=000a6faf&chan=zdnet"}]\" data-usepricing=\"true\" data-like=\"~ Affordable ~ Positive customer reviews ~ Frequent sales promotions ~ Migration assistance\" data-dislike=\"~ Expensive dedicated server plans ~ 3-year contract ties\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"b5bb6194-3cd2-40a4-96a2-d305e06423af\" data-edition=\"us\" data-description=\"\u003Cp\u003EGreenGeeks is a great web hosting option if you want to sign up for a sustainable, eco-conscious service.\u003C\u002Fp\u003E\u003Cp\u003EGreenGeeks has developed its marketing around the concept of being environmentally friendly, with three times the power your hosting demands replaced with wind power credits and tree planting.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EIt's not just the environmental factor, however -- GreenGeeks prides itself on speedy, reliable service. Although the company's website could use some modernization and an overhaul, the important part is the hosting, which includes standard hosting, WordPress installs, commerce, VPS, and dedicated tiers.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EBasic plans cost $2.95 per month, with options to upgrade and expand over time. The basic web hosting plan only covers one website with 25GB of storage, but once you move up a level or two, you can expect support for unlimited websites, managed WordPress installations, 50GB or 100GB of storage, a free SSL certificate, and more.\u003C\u002Fp\u003E\u003Cp\u003ECustomers applaud GreenGeeks' customer service, although there are reports of hidden fees related to specific products.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EGreenGeeks f\u003C\u002Fstrong\u003E\u003Cstrong\u003Eeatures:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Free |&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Varies by plan | \u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Yes, WooCommerce&nbsp;|&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 30 days |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: Depends on the plan | \u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $2.95\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"GreenGeeks\" data-superlative=\"Best web hosting service for the environmentally-conscious\" data-imagegroup=\"{"alt":"aws-cover.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by David Gewirtz\u002FZDNET","imageData":{"id":"8b3e7a9f-20a2-4de7-9eb1-44c5ff75d94c","title":"Greengeeks review | Best web hosting service","filename":"greengeeks-review-best-web-hosting-service.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F04\u002F8b3e7a9f-20a2-4de7-9eb1-44c5ff75d94c\u002Fgreengeeks-review-best-web-hosting-service.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":429901,"width":1296,"height":729,"dateCreated":{"date":"2022-08-04 21:19:54","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-08-04 21:21:47","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"Greengeeks review | Best web hosting service","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"8b3e7a9f-20a2-4de7-9eb1-44c5ff75d94c","imageAltText":"aws-cover.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by David Gewirtz\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"greengeeks-review-best-web-hosting-service.jpg","imageDateCreated":"2022\u002F08\u002F04","imageWidth":1296,"imageHeight":729,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by David Gewirtz\u002FZDNET\" data-offer=\"{"id":"bedcf3f0-021e-449c-9140-3813633826f0","slug":"greengeeks","label":"GreenGeeks","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"bedcf3f0-021e-449c-9140-3813633826f0","name":"GreenGeeks","slug":"greengeeks","productType":"PRODUCT","updateType":"PRISM","mod":1728605969537,"displayDate":"Thu Oct 10 2024 20:19:29 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fwww.greengeeks.com\u002Ftrack\u002Fcnetwebhosting\u002Fcp-zdnet\u002Flp-1?subid2=zdnetbesthosting&sid=subid_value","offerMerchant":"GreenGeeks","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.greengeeks.com\u002Fweb-hosting","url":"https:\u002F\u002Fwww.greengeeks.com\u002Ftrack\u002Fcnetwebhosting\u002Fcp-zdnet\u002Flp-1?subid2=zdnetbesthosting&sid=subid_value"}]\" data-usepricing=\"false\" data-like=\"~ Reasonably priced ~ Eco-friendly ~ Long money-back guarantee ~ WordPress repair tools\" data-dislike=\"~ On-demand backups limited to premium plans ~ No unlimited storage\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5972d6ac-4b89-4427-89c2-2265988cf1f3\" data-edition=\"us\" data-description=\"\u003Cp\u003EGoDaddy has offered as wide an array of services as possible for individuals and small businesses needing an internet presence. It's widely known as a brand and many customers enjoy the service.\u003C\u002Fp\u003E\u003Cp\u003EGoDaddy is a great option if you prefer to stick with a well-known web hosting provider. It's also recently introduced AI-based services to help you find the right domain name and to assist you with branding. The comprehensive domain name search functions are useful, too.\u003C\u002Fp\u003E\u003Cp\u003EPricing begins at $5.99 per month for one website. Specific plans may qualify you for a free domain name and SSL certificate. GoDaddy can be configured to apply WordPress updates automatically and offers malware-scanning services. Each plan comes with a one-click WordPress installation, a cPanel, and daily backups.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EReview:\u003C\u002Fstrong\u003E&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgodaddy-websites-marketing-review\u002F" target="_blank"\u003E\u003Cstrong\u003EGoDaddy\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ECustomer service is reasonable, and if you need a technical lead to get something accomplished, customers say you can usually find someone able to assist you. Unfortunately, the refund policy is restrictive, and we would say the host's website is cluttered, making it difficult to find exactly what service you need -- and for what price.\u003C\u002Fp\u003E\u003Cp\u003EHowever, ZDNET author David Gewirtz has decades of experience with GoDaddy, and he has come to respect how this web host provides the key services most customers want. They're not the best at anything, but they do a good job with almost everything.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EGoDaddy f\u003C\u002Fstrong\u003E\u003Cstrong\u003Eeatures:&nbsp;\u003C\u002Fstrong\u003E\u003Cstrong\u003EcPanel\u003C\u002Fstrong\u003E: Some plans |&nbsp;\u003Cstrong\u003ESSL\u003C\u002Fstrong\u003E: Some plans |&nbsp;\u003Cstrong\u003ESSH\u003C\u002Fstrong\u003E: Some plans |&nbsp;\u003Cstrong\u003EBackups\u003C\u002Fstrong\u003E: Some plans | \u003Cstrong\u003EE-commerce\u003C\u002Fstrong\u003E: Yes |&nbsp;\u003Cstrong\u003EMoney-back guarantee\u003C\u002Fstrong\u003E: 30 days for annual plans, 48 hours for monthly plans |&nbsp;\u003Cstrong\u003ESupport\u003C\u002Fstrong\u003E: 24\u002F7\u002F365 US-based ticket and phone | \u003Cstrong\u003EStarting price\u003C\u002Fstrong\u003E: $5.99\u002Fmonth\u003C\u002Fp\u003E\" data-hed=\"GoDaddy\" data-superlative=\"Best web hosting service for GoDaddy domain customers\" 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data-offer=\"{"id":"6f68415d-52fd-4f91-9e75-a598e45966c1","slug":"godaddy","label":"GoDaddy","edition":["US","ES"],"imageId":null,"imgWidth":null,"imgHeight":null,"objectType":"content_product","typeLabel":"Tech Product","imgUrl":null,"icon":""}\" data-techobjectinfo=\"{"uuid":"6f68415d-52fd-4f91-9e75-a598e45966c1","name":"GoDaddy","slug":"godaddy","productType":"PRODUCT","updateType":"PRISM","mod":1728606128956,"displayDate":"Thu Oct 10 2024 20:22:08 GMT-0400 (Eastern Daylight Time)"}\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"GoDaddy","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.godaddy.com\u002F","url":""}]\" data-usepricing=\"false\" data-like=\"~ Free, unlimited SSL for all websites on the Deluxe plan and up ~ Tutorials online to help guide your website-creating process ~ Good uptime\" data-dislike=\"~ Limited storage\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3df665fe-e230-44f5-a582-0b694e100099\" data-edition=\"us\" data-description=\"\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EWeb hosting service\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EStarting price per month\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EFree SSL\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EMoney-back guarantee deadline\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EHostinger\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$2.49+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EDreamHost\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$2.95+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E97 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EIonos\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$1.00+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EA2 Hosting\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$1.75+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGreenGeeks\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$2.99+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EYes\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGoDaddy\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E$5.99+\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003ESpecific plans\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003E30 days\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\" data-hed=\"What is the best web hosting service overall?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d4bf3af9-ec26-4938-8389-d938dd1bce21\" data-edition=\"us\" data-description=\"\u003Ctable\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EChoose this web hosting service...\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EIf you want...\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EHostinger\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA one-size-fits-all hosting provider that will accommodate multiple businesses, side gigs, and personal websites, for less. It is a great way to streamline the website build and management process quickly.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EDreamHost\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EShared web hosting packages and a wide array of features and services. Web designers and developers can take advantage of an over three-month money-back guarantee period.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EIonos\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EAn affordable, long-term hosting provider. Ionos has extremely positive user reviews, with many applauding easy transitions and strong customer support.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EA2 Hosting\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA web hosting plan for beginners. A2 plans are cheap, easy to understand, scalable, and include a website builder.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGreenGeeks\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA web host that is eco-conscious. GreenGeeks provides easy-to-understand hosting packages and will plant a tree with each sign-up.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EGoDaddy\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003Ctd\u003E\u003Cp\u003EA web hosting platform that tightly integrates with GoDaddy's impressive array of services. It does a good job with almost everything, including pricing and customer service.\u003C\u002Fp\u003E\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E\" data-hed=\"Which web hosting service is right for you?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"67f9a7e5-34bf-4f94-b931-d54f6b0d07a3\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhen selecting your new web hosting provider in 2025, consider these crucial factors:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EReliability\u003C\u002Fstrong\u003E: We always recommend you choose a web hosting provider with a long history of stable, reliable service. After all, your website could end up being the central hub of your business for promotion and customer communication, so constant downtime can harm your reputation.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAffordability\u003C\u002Fstrong\u003E: Your budget must be based on the purpose of your web hosting package. A single, small slice of hosting real estate for a personal blog does not cost the same as running a large e-commerce store. Set a budget you can easily afford to find the right provider.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EContract terms\u003C\u002Fstrong\u003E: The best deals are available for longer hosting periods, but you may only want to sign up for a few months or years. Check out the plans on offer and decide if they align with your goals.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EScalability\u003C\u002Fstrong\u003E: Consider your website's most important functions or uses. If you expect to grow your business over time and have heavy traffic, you need to be able to scale hosting capabilities over time. Choose a provider with upgrade options.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECMS support and templates\u003C\u002Fstrong\u003E: New website owners may want to launch their website without hiring a designer to create a custom template from scratch. See if your new host offers an easy-to-use CMS platform for backend updates, and whether website design templates are available.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECustomer support\u003C\u002Fstrong\u003E: Customer support is extremely important when you sign up for a web hosting service. Whether you are a beginner or want to run many websites, you should choose a provider with different options and a reputation for solid support.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAI\u003C\u002Fstrong\u003E: If you're interested in testing out AI tools for support or taking over the entire job of building your initial website, check that your chosen web hosting provider offers these services. Many do, but not all.&nbsp;\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"Factors to consider when choosing a web hosting service\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3efafdf6-7581-4590-a990-adbcbfed4248\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhen we compiled this list, we began with web hosts ZDNET authors are personally familiar with. ZDNET does extensive testing on and research into web hosting providers, taking into consideration user reviews, competitor analysis, personal usage and experiences, and more.\u003C\u002Fp\u003E\u003Cp\u003ESome of us have been running production websites for decades, with sites that have served millions of pages. Others have used web hosts for personal blogs, writing projects, and to help individuals launch small businesses.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWe chose these providers because we believe they offer some of the best services in the market. These are the main factors we considered:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EFeatures offered\u003C\u002Fstrong\u003E: Deciding on the best web hosting provider requires you to decide which features to prioritize. We've included options for CMS implementation, e-commerce, design services, SEO services, cybersecurity functions, and more.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EPrice\u003C\u002Fstrong\u003E: Naturally, the price point is a very important factor when we choose our web hosting provider recommendations. We have included options suitable for varying budgets, all the way from personal blogs to small businesses and large enterprise setups that will need to scale.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EContracts\u003C\u002Fstrong\u003E: We have endeavored to include a range of subscriptions and plans, including flexible options suitable for different web projects.&nbsp;\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EStability\u003C\u002Fstrong\u003E: We have included only reputable web hosting providers that provide stable services with minimal downtime. After all, there's no point in having a speedy, responsive website if downtime is a constant problem.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ESecurity\u003C\u002Fstrong\u003E: It is important that web hosting services take security seriously, so we have avoided hosts known for frequent security problems and those that lack transparency.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECustomer experiences\u003C\u002Fstrong\u003E: If you are going to sign up for a long-term web hosting service, you need to know how the company treats and supports its customers. We have examined customer reviews and feedback.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"How did we choose these web hosting services?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EWeb hosting services FAQs\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e4c9b996-3aec-48a2-9d23-b56a81b47316\" data-edition=\"us\" data-description=\"\u003Cp\u003EWix, A2, and Squarespace are two web hosts we would recommend for beginners, although many are out there. These platforms offer an abundance of creative templates, so users can gain experience in web development with an attractive site. If you have experience with CMS platforms, you could also look at WordPress.com.\u003C\u002Fp\u003E\" data-hed=\"Which web host is best for beginners?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"2690ce5a-6b19-46b0-989f-cb002479bce1\" data-edition=\"us\" data-description=\"\u003Cp\u003EYes. There are many sites that allow for free hosting, but you will likely have a generic, branded domain. For example, if you were to have a free WordPress website, your domain would be [yourwebsitename].wordpress.com.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EBe careful, though. Many of the free offers end after a period of time, and then you're stuck on a service that will likely charge you a considerable additional fee to keep using it. Or, the website host may allow you to have a free website on the condition that you allow ads to be displayed.\u003C\u002Fp\u003E\" data-hed=\"Can you sign up for free web hosting?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"b1f29178-bb8e-487a-b504-6863355ff1ff\" data-edition=\"us\" data-description=\"\u003Cp\u003EWeb hosting can cost as little as a few dollars per month. Large-scale projects that require vast storage space and those that expect heavy volumes of traffic may need more support and resources, which will bump up the price. Enterprise-grade hosting can exceed hundreds of dollars per month, but this is overkill for many website owners.\u003C\u002Fp\u003E\" data-hed=\"How much can web hosting cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6ff2aecc-a331-4634-b8b6-35a0e4781fc8\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo. A web host is the space you rent or own that stores files, whereas a web domain, such as www.mywebsite.com, is the address visitors need to visit your website. You need both for a functioning website.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Is web hosting the same as a domain?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"eba8ee2d-473d-421d-b1b5-d1821d8d068a\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf we're talking web hosts, we have to talk about WordPress. About&nbsp;\u003Ca href="https:\u002F\u002Fw3techs.com\u002Ftechnologies\u002Fdetails\u002Fcm-wordpress"\u003E62% of websites\u003C\u002Fa\u003E&nbsp;with content management systems use&nbsp;\u003Ca href="https:\u002F\u002Fwordpress.org\u002F" target="_blank"\u003Ethe open-source CMS\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe WordPress ecosystem is huge, and finding the right WordPress host is a challenge on its own. Beyond WordPress.com, the service offered by the creators of the CMS, there are numerous managed hosting providers and even more hosting providers that specialize in providing a WordPress-optimized server for your website. Nearly every hosting provider will allow a WordPress install, considering its popularity.\u003C\u002Fp\u003E\" data-hed=\"What are the best WordPress hosting services?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8bd95d40-fd2a-42a1-97b1-5ed47686761d\" data-edition=\"us\" data-description=\"\u003Cp\u003EOur recommendations include IaaS providers you probably know intimately, such as Amazon. They are highly credible vendors that have been providing infrastructure for years.\u003C\u002Fp\u003E\u003Cp\u003EIf you're just starting, you might not want to go all-in with an IaaS provider, although they offer the most flexibility. Some, like Amazon and Digital Ocean, allow you to point-and-click configure virtual WordPress machines or almost any other open-source content management system you may want. This might be overkill for SMBs, though.\u003C\u002Fp\u003E\" data-hed=\"What are the best Infrastructure-as-a-Service providers?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dd28010c-fa7f-48e2-99a7-64dbf0b7a210\" data-edition=\"us\" data-description=\"\u003Cp\u003EA website builder is a type of software that lets you craft your business website, generally without programming knowledge or experience. Many allow you to choose from templates and then modify those templates to suit your look and layout.\u003C\u002Fp\u003E\u003Cp\u003ENearly all web hosting providers include some kind of website-building software, but for most hosting plans, it's often an afterthought. By contrast, the website builders listed in this section are provided by web hosting companies that have made point-and-click website building tools with excellent customer support and solid up-time.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EYou do sacrifice some control when choosing a website builder solution, but if you've never done any web development, and you want a beautiful, usable website quickly, these services are for you. One warning: There are a lot of lock-ins here. You won't be able to transfer the look of your site (and sometimes the content) to another hosting provider easily. Keep that in mind when you choose a website builder.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What are the best point-and-click website builders?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"14b372e5-286e-43dc-bb61-821e7331f75c\" data-edition=\"us\" data-description=\"\u003Cp\u003EA web host is a service provider, such as Wix or GoDaddy, that provides the space, storage, and resources required to keep a website online, typically under a rental agreement. A web server is a computer system that stores files and shares them to become accessible to the web.\u003C\u002Fp\u003E\" data-hed=\"What is the difference between a web host and a web server?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7de7acea-96c0-4478-97dc-c52c52075484\" data-edition=\"us\" data-description=\"\u003Cp\u003EThere are countless web hosting providers out there, and not all of them can make the list of our top recommendations despite offering excellent service. Below, you will find other hosts to consider that may be more suitable for your unique situation:\u003C\u002Fp\u003E\" data-hed=\"Are there alternative web hosting services to consider?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"068a4d54-940b-4e95-8f6d-d9ba11b7109a\" data-edition=\"us\" data-description=\"\u003Cp\u003EWordPress.com offers services ranging from free websites with restrictions, all the way up to major VIP websites. The CMS is easy to use and has thousands of templates available.\u003C\u002Fp\u003E\" data-hed=\"WordPress.com\" data-imagegroup=\"{"alt":"wordpress-cover.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by David Gewirtz\u002FZDNET","imageData":{"id":"6ff4f68a-2f6d-4f6c-9f65-65c5c2765810","title":"Wordpress review | Best web hosting service","filename":"wordpress-review-best-web-hosting-service.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F04\u002F6ff4f68a-2f6d-4f6c-9f65-65c5c2765810\u002Fwordpress-review-best-web-hosting-service.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":912177,"width":1296,"height":729,"dateCreated":{"date":"2022-08-04 21:19:55","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-08-04 21:28:04","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"Wordpress review | Best web hosting service","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"6ff4f68a-2f6d-4f6c-9f65-65c5c2765810","imageAltText":"wordpress-cover.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Screenshot by David Gewirtz\u002FZDNET","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"wordpress-review-best-web-hosting-service.jpg","imageDateCreated":"2022\u002F08\u002F04","imageWidth":1296,"imageHeight":729,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Screenshot by David Gewirtz\u002FZDNET\" data-linktext=\"Best alternative for WordPress domains and templates\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fautomattic.pxf.io\u002Fc\u002F159047\u002F1900456\u002F22744?&sharedid=zdnet&partnerpropertyid=1980086&u=https%3A%2F%2Fwordpress.com&subId1=subid_value","offerMerchant":"WordPress","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwordpress.com","url":"https:\u002F\u002Fautomattic.pxf.io\u002Fc\u002F159047\u002F1900456\u002F22744?&sharedid=zdnet&partnerpropertyid=1980086&u=https%3A%2F%2Fwordpress.com&subId1=subid_value"}]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"288aeaad-c246-45e8-8248-398cc5525a53\" data-edition=\"us\" data-description=\"\u003Cp\u003EAWS is a huge player in the cloud computing universe. Perhaps the best example of AWS's power and capability is this: most of Netflix runs on AWS.\u003C\u002Fp\u003E\" data-hed=\"AWS (Amazon Web Services)\" data-imagegroup=\"{"alt":"AWS (Amazon Web Services)","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Amazon","imageData":{"id":"ce8f9075-ab27-45ef-8838-45170d5f9296","title":"AWS (Amazon Web Services)","filename":"l.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F02\u002F12\u002Fce8f9075-ab27-45ef-8838-45170d5f9296\u002Fl.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":264921,"width":1296,"height":720,"dateCreated":{"date":"2024-02-12 11:39:50","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2024-02-12 11:40:00","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Amazon","alt":"AWS (Amazon Web Services)","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"ce8f9075-ab27-45ef-8838-45170d5f9296","imageAltText":"AWS (Amazon Web Services)","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"Amazon","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"l.jpg","imageDateCreated":"2024\u002F02\u002F12","imageWidth":1296,"imageHeight":720,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"Amazon\" data-linktext=\"Best alternative for scalability\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Faws.amazon.com\u002F?tag=zdnet-buy-button-20","offerMerchant":"AWS","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Faws.amazon.com\u002F","url":"https:\u002F\u002Faws.amazon.com\u002F?tag=zdnet-buy-button-20"}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5ff95d0d-db1c-48da-895f-d04706225b1a\" data-edition=\"us\" data-description=\"\u003Cp\u003EIf you are looking for a web hosting provider complete with a library of add-ons and advanced services, Google Cloud is for you.\u003C\u002Fp\u003E\" data-hed=\"Google Cloud\" data-imagegroup=\"{"alt":"Google Cloud review | Best web hosting service","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"","imageData":{"id":"5f6e13b3-d73b-487a-9063-dd094676be4d","title":"Google Cloud review | Best web hosting service","filename":"google-cloud-review-best-web-hosting-service.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F04\u002F5f6e13b3-d73b-487a-9063-dd094676be4d\u002Fgoogle-cloud-review-best-web-hosting-service.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":1273716,"width":1296,"height":729,"dateCreated":{"date":"2022-08-04 21:19:56","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-08-04 21:21:47","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"Google Cloud review | Best web hosting service","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"5f6e13b3-d73b-487a-9063-dd094676be4d","imageAltText":"Google Cloud review | Best web hosting service","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"google-cloud-review-best-web-hosting-service.jpg","imageDateCreated":"2022\u002F08\u002F04","imageWidth":1296,"imageHeight":729,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-linktext=\"Best alternative for Google services\" data-linkurl=\"Design: Mini Listicle\" 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It also has additional plans that come with more features.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Weebly\" data-imagegroup=\"{"alt":"Weebly","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"Screenshot by Elyse Betters Picaro\u002FZDNET","imageData":{"id":"2d3339e9-1de8-44ea-a2f4-c488a1adbaf8","title":"Weebly","filename":"weebly.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F04\u002F2d3339e9-1de8-44ea-a2f4-c488a1adbaf8\u002Fweebly.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":1228947,"width":1296,"height":729,"dateCreated":{"date":"2022-08-04 21:25:25","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2022-08-04 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Picaro\u002FZDNET\" data-linktext=\"Best alternative for free\" data-linkurl=\"Design: Mini Listicle\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"https:\u002F\u002Fshareasale.com\u002Fr.cfm?b=358504&u=514792&m=37723&afftrack=subid_value&urllink=www.weebly.com%2F","offerMerchant":"Weebly","offerPrice":"","offerPriceRange":"","offerPriceText":"","offerType":"Single Product","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.weebly.com\u002F","url":"https:\u002F\u002Fshareasale.com\u002Fr.cfm?b=358504&u=514792&m=37723&afftrack=subid_value&urllink=www.weebly.com%2F"}]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2050571\" data-copy=\"ZDNET Recommends\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E\u003Ch3\u003E \t\u003Cbr\u003E \u003C\u002Fh3\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-10 16:35:33",timezone:"UTC",updated:c,published:c},description:"Check out our recommendations for the best web hosting services of 2025, whose services offer solid customer service, value for money, and excellent uptime.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"2a3b69e3-908b-4052-8285-5a388a1b4e0f",image:{id:"523f28d7-837d-4529-8d30-91f85c186b30",filename:"gettyimages-1192656373.jpg",dateCreated:{created:c,date:"2024-02-15 15:32:07",timezone:"UTC",updated:c,published:c},alt:"Person with headphones working on a laptop",credits:"Tang Ming Tung\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F02\u002F15\u002F523f28d7-837d-4529-8d30-91f85c186b30\u002Fgettyimages-1192656373.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:7360,height:4912,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"best-list",hubTopicPathString:"Tech^Services & Software^Web Hosting",relatedItems:[]},name:b,promoTitle:"The best web hosting services: Expert tested",section:b,slug:"best-web-hosting",startYear:c,summary:b,title:"The best web hosting services of 2025: Expert tested and reviewed",topic:{id:"f6a63221-9e83-4e81-b4de-9c5396dbcbe2",slug:"web-hosting",name:"Web Hosting",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"f6a63221-9e83-4e81-b4de-9c5396dbcbe2",slug:"web-hosting",name:"Web Hosting",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"af36937c-c95c-4bf0-9c02-831f70ad9a0c",slug:"best-lists",name:"Best Lists",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"f1f7db06-c6f9-4e80-8187-60ad48f035a1",slug:"zdnet-recommends",name:"ZDNET Recommends",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"8d600230-8175-11e2-9d12-0018fe8a00b0",username:"Jack Wallen",profileUrl:c,email:c,firstName:"Jack",lastName:"Wallen",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"f03bef9a-858a-451d-bc30-8c603c2ba899",filename:"jack-wallen.jpg",dateCreated:{created:c,date:"2022-08-05 15:04:34",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Ff03bef9a-858a-451d-bc30-8c603c2ba899\u002Fjack-wallen.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jack Wallen is what happens when a Gen Xer mind-melds with present-day snark. Jack is a seeker of truth and a writer of words with a quantum mechanical pencil and a disjointed beat of sound and soul. An award-winning writer and novelist, Jack has been covering Linux, open-source, and other topics since the late 1990s for numerous publications such as ZDNET, CNET, TechRepublic, Linux.com, The New Stack, Linode, TechTarget, and Linux New Media. Jack's also written over 50 novels of fiction, at least one of which focuses on the Linux operating system. For more news about Jack Wallen, visit his website jackwallen.com.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"937f559c-34d5-4424-8b66-acb7859eb3af\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Cloudflare DNS on Mac\" data-image-filename=\"cloudflare-dns-on-mac.jpg\" data-image-date-created=\"2024\u002F12\u002F31\" data-image-width=\"3360\" data-image-height=\"1890\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEvery time you use your browser, DNS is at play. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-turn-on-private-dns-mode-on-android-and-why-you-should\u002F\" target=\"_blank\"\u003EDNS\u003C\u002Fa\u003E stands for Domain Name System and is responsible for translating IP addresses, such as 142.250.9.102, into domain names, such as google.com. Without DNS, everyone would have to remember IP addresses instead of handy URLs. That's called name resolution.\u003C\u002Fp\u003E\u003Cp\u003EThe difference between standard DNS and secure DNS is pretty stark. With standard DNS, every time you go to a URL, the address is sent in plain text. When you use secure DNS, that address is encrypted, so it's very hard for third parties (good or bad) to check in on your web traffic or searches. When secure DNS is used, all name resolution happens via HTTPS (the secure HTTP protocol).\u003C\u002Fp\u003E\u003Cp\u003ESimply put, you should be using secure DNS on all of your devices.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-you-should-be-using-secure-dns-on-your-chromebook\u002F\" target=\"_blank\"\u003EWhy you should be using secure DNS on your Chromebook\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo do this on MacOS, we'll need to take care of secure DNS on the system and then make sure your default browser has DNS over HTTPS set.\u003C\u002Fp\u003E\u003Cp\u003ENote: Once upon a time, enabling Cloudflare's secure DNS on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmacbook-air-vs-macbook-pro-how-to-decide\u002F\" target=\"_blank\"\u003EMacOS\u003C\u002Fa\u003E required installing a proxy application, but that is no longer the case, as Apple now makes it possible to add those secure DNS addresses manually.\u003C\u002Fp\u003E\u003Cp\u003EFirst, let's take care of the system part of things.\u003C\u002Fp\u003E\u003Ch2\u003EHow to enable secure DNS for MacOS\u003C\u002Fh2\u003E\u003Cp\u003E\u003Cstrong\u003EWhat you'll need: \u003C\u002Fstrong\u003EThe only thing you'll need for this is a MacOS device. I'll demonstrate on a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-replaced-my-m1-macbook-pro-with-a-base-model-m4-and-it-blew-my-3000-laptop-away\u002F\" target=\"_blank\"\u003EMacBook Pro (M1)\u003C\u002Fa\u003E running MacOS version 15.1.1. Make sure your version of MacOS is updated.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"cc8b43b2-a374-472f-a831-6b3dd4d1bee7\" data-edition=\"us\" data-description=\"\u003Cp\u003EThe first thing to do is click the Apple menu in the top-left corner and then click System Settings.\u003C\u002Fp\u003E\" data-hed=\"1. Open System Settings\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"4f60afc8-61c2-4322-9a7b-cd8f1ac14d10\" data-edition=\"us\" data-description=\"\u003Cp\u003EIn System Settings, click Network. Assuming you're using a wireless connection, click Wi-Fi, and you should see the current network being used listed at the top. Click Details associated with that connection.\u003C\u002Fp\u003E\" data-hed=\"2. Open the Details window\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"dc4becf4-3fbf-4461-a0f4-ace4b7011194\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EIf you're using a wired connection, make sure to select that instead of Wi-Fi.\u003C\u002Fp\u003E\" data-image-credit=\"Jack Wallen\u002FZDNET\" data-image-alt-text=\"A sample wireless network in MacOS Settings.\" data-image-filename=\"securednsmac1.jpg\" data-image-date-created=\"2024\u002F12\u002F31\" data-image-width=\"986\" data-image-height=\"372\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"24baaf52-230f-4228-821c-1b2e81500991\" data-edition=\"us\" data-description=\"\u003Cp\u003EIn the resulting pop-up, check the current DNS server(s) listed and make a note of them. Once you've done that, click the + button under the DNS Servers listing. In the resulting pop-up, type 1.1.1.1 and click Enter on your keyboard. Do the same thing again, only this time type 1.0.0.1 and hit Enter on your keyboard.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fnetworking\u002Fwhat-are-the-fastest-dns-providers\u002F" target="_blank"\u003EWhat are the fastest DNS providers?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\" data-hed=\"3. Add Cloudflare DNS\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"db165d86-31a1-4025-9ff4-35363d5d603c\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EMake sure to add both of Cloudflare's secure DNS addresses.\u003C\u002Fp\u003E\" data-image-credit=\"Jack Wallen\u002FZDNET\" data-image-alt-text=\"The DNS Servers section of the wireless connection settings in MacOS.\" data-image-filename=\"securednsmac2.jpg\" data-image-date-created=\"2024\u002F12\u002F31\" data-image-width=\"1200\" data-image-height=\"782\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EYou can now close System Settings.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EHow to enable secure DNS in Chrome\u003C\u002Fh2\u003E\u003Cp\u003ESince Chrome is one of the most widely used browsers on the market, I'll use that browser as a demonstration.\u003C\u002Fp\u003E\u003Ch2\u003E1. Open Chrome's Settings\u003C\u002Fh2\u003E\u003Cp\u003EOpen Chrome and then click the three-dot menu button in the top-right corner of the window.\u003C\u002Fp\u003E\u003Ch2\u003E2. Locate \"Use secure DNS\"\u003C\u002Fh2\u003E\u003Cp\u003EClick \"Privacy and Security\" in the left sidebar and then scroll down to the Advanced section, where you'll see \"Use secure DNS.\" Make sure the On\u002FOff toggle is in the On position.\u003C\u002Fp\u003E\u003Ch2\u003E3. Select CloudFlare\u003C\u002Fh2\u003E\u003Cp\u003EFrom the \"Select DNS provider\" drop-down, make sure to select Cloudflare (1.1.1.1). \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"2007ae10-b8c7-4454-b170-f09b5acf1f32\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003ESince you've enabled Cloudflare's DNS system wide, your best bet is to use it for your web browser as well.\u003C\u002Fp\u003E\" data-image-credit=\"Jack Wallen\u002FZDNET\" data-image-alt-text=\"Selecting Cloudflare's secure DNS servers in Chrome.\" data-image-filename=\"securednschrome.jpg\" data-image-date-created=\"2024\u002F12\u002F31\" data-image-width=\"672\" data-image-height=\"307\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EYou can now close the Settings tab.\u003C\u002Fp\u003E\u003Ch2\u003EHow to enable secure DNS in Firefox\u003C\u002Fh2\u003E\u003Cp\u003EIf Firefox is your jam, enabling secure DNS is quite simple. All you need to do is go to Settings > \"Privacy and Security,\" scroll down to \"Enable DNS over HTTPS using:\", select Increased Protection, and make sure Cloudflare is selected (it's the default).\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"863ad0b1-b6f7-4a09-883b-934ff8b279ee\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EFirefox has changed the method of enabling secure DNS.\u003C\u002Fp\u003E\" data-image-credit=\"Jack Wallen\u002FZDNET\" data-image-alt-text=\"The Firefox secure DNS settings window.\" data-image-filename=\"securednsfirefox.jpg\" data-image-date-created=\"2024\u002F12\u002F31\" data-image-width=\"1200\" data-image-height=\"522\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-change-the-dns-settings-on-your-windows-pc-and-why-youd-want-to\u002F\"\u003E\u003Cstrong\u003EHow to change the DNS settings on your Windows PC\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt this point, your MacOS will always use secure DNS for all of its web traffic. You can be sure your search queries will be encrypted before they are sent.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-31 14:24:00",timezone:"UTC",updated:c,published:c},description:"If you want to get a security bump on your Mac, you should switch to secure DNS to encrypt your web traffic.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"f3d8f896-0ec1-4741-bbd4-fce7f76f9eab",image:{id:"937f559c-34d5-4424-8b66-acb7859eb3af",filename:"cloudflare-dns-on-mac.jpg",dateCreated:{created:c,date:"2024-12-31 14:23:58",timezone:"UTC",updated:c,published:c},alt:"dns-gettyimages-1358540549",credits:"Funtap\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F31\u002F937f559c-34d5-4424-8b66-acb7859eb3af\u002Fcloudflare-dns-on-mac.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3360,height:1890,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"how-to",hubTopicPathString:"Tech^Security",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-to-easily-use-cloudflares-secure-dns-on-your-mac-and-why-it-even-matters",startYear:c,summary:b,title:"How to easily use Cloudflare's secure DNS on your Mac and why it even matters",topic:{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"d0aee31d-965e-4a8b-97f0-5c7c1b8bf7f1",slug:"mac-os",name:"Mac OS",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"2c87ef21-10d6-11e4-9732-00505685119a",username:"jperlow",profileUrl:c,email:c,firstName:"Jason",lastName:"Perlow",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"8ee616a1-94ee-439e-9574-58f014ae5ef0",filename:"jason-perlow.jpg",dateCreated:{created:c,date:"2022-08-05 15:08:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F8ee616a1-94ee-439e-9574-58f014ae5ef0\u002Fjason-perlow.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jason Perlow is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.",profile:c,title:"Senior Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"94058c7a-c373-4858-a3e2-3555a20547a7\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Google\" data-image-alt-text=\"trilliumchip\" data-image-filename=\"trilliumchip.jpg\" data-image-date-created=\"2024\u002F12\u002F11\" data-image-width=\"802\" data-image-height=\"453\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGoogle's latest innovation, Trillium, marks a significant advancement in artificial intelligence (AI) and cloud computing. \u003Ca href=\"https:\u002F\u002Fcloud.google.com\u002Fblog\u002Fproducts\u002Fcompute\u002Ftrillium-tpu-is-ga\" target=\"_blank\"\u003EAs the company's sixth-generation Tensor Processing Unit (TPU)\u003C\u002Fa\u003E, Trillium promises to redefine the economics and performance of large-scale AI infrastructure. Alongside \u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fblog.google\u002Ftechnology\u002Fgoogle-deepmind\u002Fgoogle-gemini-ai-update-december-2024\u002F\" target=\"_blank\"\u003EGemini 2.0\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E, an advanced AI model designed for the \"agentic era,\" and \u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fgemini\u002Fgoogle-gemini-deep-research\u002F\" target=\"_blank\"\u003EDeep Research\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E, a tool to streamline the management of complex machine learning queries, Trillium stands out as Google's most mature and ambitious effort to reshape its AI and cloud offerings. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogles-gemini-2-0-ai-promises-to-be-faster-and-smarter-via-agentic-advances\u002F\"\u003EGoogle's Gemini 2.0 AI promises to be faster and smarter via agentic advances\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHere are five compelling reasons why Trillium could be a game-changer for Google's AI and cloud strategy:\u003C\u002Fp\u003E\u003Ch2\u003E1. Superior cost and performance efficiency\u003C\u002Fh2\u003E\u003Cp\u003EOne of the most striking features of Trillium is its exceptional cost and performance metrics. Google claims that Trillium delivers up to 2.5 times better training performance per dollar and three times higher inference throughput than previous TPU generations. For enterprises looking to reduce the costs associated with training large language models (LLMs) like Gemini 2.0 and managing inference-heavy tasks such as image generation and recommendation systems, Trillium offers a financially attractive alternative.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEarly adoption by companies like \u003Ca href=\"https:\u002F\u002Fwww.ai21.com\u002F\" target=\"_blank\"\u003EAI21 Labs\u003C\u002Fa\u003E underscores Trillium's potential. AI21 Labs, a long-standing user of the TPU ecosystem, has reported remarkable gains in cost-efficiency and scalability while using Trillium to train its large language models. \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003E\"At AI21, we constantly strive to enhance the performance and efficiency of our Mamba and Jamba language models. As long-time users of TPUs since v4, we're incredibly impressed with the capabilities of Google Cloud's Trillium. The advancements in scale, speed, and cost-efficiency are significant. We believe Trillium will be essential in accelerating the development of our next generation of sophisticated language models, enabling us to deliver even more powerful and accessible AI solutions to our customers.\" \u003Cem\u003E- Barak Lenz, CTO, AI21 Labs\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003EThese preliminary results demonstrate Trillium's impressive capabilities and its ability to deliver on Google's performance and cost claims, making it a compelling option for organizations already integrated into Google's infrastructure.\u003C\u002Fp\u003E\u003Ch2\u003E2. Exceptional scalability for large-scale AI workloads\u003C\u002Fh2\u003E\u003Cp\u003ETrillium is engineered to handle massive AI workloads with remarkable scalability. Google boasts a 99% scaling efficiency across 12 pods (3,072 chips) and 94% efficiency across 24 pods for \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\" target=\"_blank\"\u003Erobust open source models\u003C\u002Fa\u003E such as Gemini, Gemma 2, and Llama 3.2. This near-linear scaling ensures that Trillium can efficiently manage extensive training tasks and large-scale deployments.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe best open-source AI models: All your free-to-use options explained\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EMoreover, Trillium's integration with Google Cloud's AI Hypercomputer allows for the seamless addition of over 100,000 chips into a single Jupiter network fabric, providing 13 Petabits\u002Fsec of bandwidth. This level of scalability is crucial for enterprises that require robust and efficient AI infrastructure to support their growing computational needs.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-this-the-end-of-google-this-new-ai-tool-isnt-just-competing-its-winning\u002F\"\u003EIs this the end of Google? This new AI tool isn't just competing, it's winning\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMaintaining high scaling efficiency across thousands of chips positions Trillium as a powerful contender for large-scale AI training tasks. This scalability ensures enterprises can expand their AI operations without compromising performance or incurring prohibitive costs, making Trillium an attractive solution for businesses with ambitious AI ambitions.\u003C\u002Fp\u003E\u003Ch2\u003E3. Advanced hardware innovations\u003C\u002Fh2\u003E\u003Cp\u003ETrillium is designed to deliver exceptional performance and cost savings, featuring advanced hardware technologies that set it apart from earlier TPU generations and competitors. Key innovations include doubled High Bandwidth Memory (HBM), which improves data transfer rates and reduces bottlenecks. Additionally, as part of its \u003Ca href=\"https:\u002F\u002Fcloud.google.com\u002Ftpu\u002Fdocs\u002Fsystem-architecture-tpu-vm\" target=\"_blank\"\u003ETPU system architecture\u003C\u002Fa\u003E, it incorporates a third-generation SparseCore that enhances computational efficiency by directing resources to the most important data paths.\u003C\u002Fp\u003E\u003Cp\u003EThere is also a remarkable 4.7x increase in peak compute performance per chip, significantly boosting processing power. These advancements enable Trillium to tackle demanding AI tasks, providing a strong foundation for future developments and applications in AI. Moreover, the hardware improvements enhance performance and contribute to energy efficiency, making Trillium a sustainable choice for large-scale AI operations. By investing in advanced hardware, Google ensures that Trillium remains at the forefront of AI processing capabilities, supporting increasingly complex and resource-intensive AI models.\u003C\u002Fp\u003E\u003Ch2\u003E4. Seamless integration with Google Cloud's AI ecosystem\u003C\u002Fh2\u003E\u003Cp\u003ETrillium's deep integration with Google Cloud's AI Hypercomputer is a significant advantage. By leveraging Google's extensive cloud infrastructure, Trillium optimizes AI workloads, making deploying and managing AI models more efficient. This seamless integration enhances the performance and reliability of AI applications hosted on Google Cloud, offering enterprises a unified and optimized solution for their AI needs. For organizations already invested in Google's ecosystem, Trillium provides a highly integrated and streamlined pathway to scale their AI initiatives effectively.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-geminis-new-deep-research-feature-searches-the-web-for-you-like-an-assistant\u002F\"\u003EGemini's new Deep Research feature searches the web for you - like an assistant\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E5. Future-proofing AI infrastructure with Gemini 2.0 and Deep Research\u003C\u002Fh2\u003E\u003Cp\u003ETrillium is not just a powerful TPU; it is part of a broader strategy that includes \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogles-gemini-2-0-ai-promises-to-be-faster-and-smarter-via-agentic-advances\u002F\" target=\"_blank\"\u003EGemini 2.0\u003C\u002Fa\u003E, an advanced AI model designed for the \"agentic era,\" and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-geminis-new-deep-research-feature-searches-the-web-for-you-like-an-assistant\u002F\" target=\"_blank\"\u003EDeep Research\u003C\u002Fa\u003E, a tool to streamline the management of complex machine learning queries. This ecosystem approach ensures that Trillium remains relevant and can support the next generation of AI innovations. By aligning Trillium with these advanced tools and models, Google is future-proofing its AI infrastructure, making it adaptable to emerging trends and technologies in the AI landscape.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-fall-of-intel-how-gen-ai-helped-dethrone-a-giant-and-transform-computing-as-we-know-it\u002F\"\u003EThe fall of Intel: How gen AI helped dethrone a giant and transform computing as we know it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis strategic alignment allows Google to offer a comprehensive AI solution beyond mere processing power. By integrating Trillium with cutting-edge AI models and management tools, Google ensures that enterprises can leverage the full potential of their AI investments, staying ahead in a rapidly evolving technological landscape.\u003C\u002Fp\u003E\u003Ch2\u003ECompetitive landscape: Navigating the AI hardware market\u003C\u002Fh2\u003E\u003Cp\u003EWhile Trillium offers substantial advantages, Google faces stiff competition from industry leaders like NVIDIA and Amazon. NVIDIA's GPUs, particularly the H100 and H200 models, are renowned for their high performance and support for leading generative AI frameworks through the mature CUDA ecosystem. Additionally, NVIDIA's upcoming Blackwell B100 and B200 GPUs are expected to enhance low-precision operations vital for cost-effective scaling, maintaining NVIDIA's strong position in the AI hardware market.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-chatgpts-data-analysis-tool-yields-actionable-business-insights-with-no-programming\u002F\"\u003EHow ChatGPT's data analysis tool yields actionable business insights with no programming\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETrillium's tight integration with Google Cloud maximizes efficiency but presents challenges in portability and flexibility. Unlike AWS, which adopts a hybrid approach allowing enterprises to utilize both NVIDIA GPUs and \u003Ca href=\"https:\u002F\u002Faws.amazon.com\u002Fai\u002Fmachine-learning\u002Ftrainium\u002F\" target=\"_blank\"\u003ETrainium\u003C\u002Fa\u003E chips, or NVIDIA's highly portable GPUs that seamlessly run across various cloud and on-premises environments, Trillium's single-cloud reliance may limit its appeal for organizations pursuing multi-cloud or hybrid solutions. \u003C\u002Fp\u003E\u003Cp\u003EAmazon's second-generation Trainium, now generally available, offers a 30-40% price-performance improvement over NVIDIA GPUs for training large language models (LLMs), and the company \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-aws-unveils-trainium3-chip-project-rainier\u002F\" target=\"_blank\"\u003Erecently unveiled its third-generation version alongside \"Project Rainier,\"\u003C\u002Fa\u003E a massive new training cluster. AWS's hybrid strategy minimizes risk while optimizing performance, providing greater flexibility than Google's Trillium for diverse deployment needs.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-aws-unveils-trainium3-chip-project-rainier\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EAmazon AWS unveils Trainium3 chip, Project Rainier\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETrillium's success will depend on proving that its performance and cost advantages can outweigh the ecosystem maturity and portability offered by NVIDIA and Amazon. Google must leverage its superior cost and performance metrics and explore ways to enhance Trillium's ecosystem compatibility beyond Google Cloud to attract a broader range of enterprises seeking versatile AI solutions.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"youtube_video\" data-size=\"large\" data-float=\"none\" data-oembed=\"{"author_name":"Google Cloud","author_url":"https:\\\u002F\\\u002Fwww.youtube.com\\\u002F@googlecloud","height":113,"html":"\u003Ciframe width=\\"200\\" height=\\"113\\" src=\\"https:\\\u002F\\\u002Fwww.youtube.com\\\u002Fembed\\\u002FRjRQ1DYnuJA?autoplay=0&amp;loop=0&amp;fs=1&amp;start=0&amp;rel=1&amp;si=cQ8BiSbhAlAUwP8B&amp;feature=oembed\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\" referrerpolicy=\\"strict-origin-when-cross-origin\\" allowfullscreen title=\\"Trillium TPU, built to power the future of AI\\"\u003E\u003C\\\u002Fiframe\u003E","provider_name":"YouTube","provider_url":"https:\\\u002F\\\u002Fwww.youtube.com\\\u002F","thumbnail_height":360,"thumbnail_url":"https:\\\u002F\\\u002Fi.ytimg.com\\\u002Fvi\\\u002FRjRQ1DYnuJA\\\u002Fhqdefault.jpg","thumbnail_width":480,"title":"Trillium TPU, built to power the future of AI","type":"video","version":"1.0","width":200}\" data-url=\"https:\u002F\u002Fyoutu.be\u002FRjRQ1DYnuJA\" data-autoplay=\"false\" data-loop=\"false\" data-start=\"0\" data-fs=\"true\" data-rel=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003ECan Trillium prove its value?\u003C\u002Fh2\u003E\u003Cp\u003EGoogle's Trillium represents a bold and ambitious effort to advance AI and cloud computing infrastructure. With its superior cost and performance efficiency, exceptional scalability, advanced hardware innovations, seamless integration with Google Cloud, and alignment with future AI developments, Trillium has the potential to attract enterprises seeking optimized AI solutions. The early successes with adopters like AI21 Labs highlight Trillium's impressive capabilities and its ability to deliver on Google's promises.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feven-nvidias-ceo-is-obsessed-with-googles-notebooklm-ai-tool\u002F\"\u003EEven Nvidia's CEO is obsessed with Google's NotebookLM AI tool\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, the competitive landscape dominated by NVIDIA and Amazon presents significant challenges. To secure its position, Google must address ecosystem flexibility, demonstrate independent performance validation, and possibly explore multi-cloud compatibility. If successful, Trillium could significantly enhance Google's standing in the AI and cloud computing markets, offering a robust alternative for large-scale AI operations and helping enterprises leverage AI technologies more effectively and efficiently.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-12 11:00:00",timezone:"UTC",updated:c,published:c},description:"Google's sixth-generation TPU claims major cost and performance gains, but its single-cloud reliance faces stiff competition from NVIDIA GPUs and Amazon's Trainium.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"22813719-7300-4022-8f6b-554c8f8b35e7",image:{id:"94058c7a-c373-4858-a3e2-3555a20547a7",filename:"trilliumchip.jpg",dateCreated:{created:c,date:"2024-12-11 20:49:52",timezone:"UTC",updated:c,published:c},alt:"trilliumchip",credits:"Google",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F11\u002F94058c7a-c373-4858-a3e2-3555a20547a7\u002Ftrilliumchip.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:802,height:453,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-reasons-why-googles-trillium-could-transform-ai-and-cloud-computing-and-2-obstacles",startYear:c,summary:b,title:"5 reasons why Google's Trillium could transform AI and cloud computing - and 2 obstacles",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0fb7a83c-ec91-11e3-95d2-02911863765e",slug:"amazon",name:"Amazon",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1050fa4d-ec91-11e3-95d2-02911863765e",slug:"google",name:"Google",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1124f463-ec91-11e3-95d2-02911863765e",slug:"processors",name:"Processors",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"3edc0faa-226b-4980-9b4a-f614df49135d",username:"tiernan1",profileUrl:c,email:c,firstName:"Tiernan",lastName:"Ray",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"c2f70f95-253a-47e8-969f-8313ff044e89",filename:"tiernan-ray.jpg",dateCreated:{created:c,date:"2022-08-05 17:33:23",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fc2f70f95-253a-47e8-969f-8313ff044e89\u002Ftiernan-ray.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Tiernan Ray has been covering technology and business for 28 years. He was most recently technology editor for Barron's where he wrote daily market coverage for the Tech Trader blog and wrote the weekly print column of that name. He has also worked for Bloomberg and SmartMoney, and for the prestigious ComputerLetter newsletter covering venture capital investments in tech. His work has been published in the New York Times, Fortune magazine, and CNN Money. He is a graduate of Princeton University and a native of New York City.",profile:c,title:"Senior Contributing Writer",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"1471660a-bdcc-4a60-97d2-0d6ed5f362dd\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003ETrainium2, first announced a year ago, is aimed at training large language models with trillions of parameters. It is now generally available on Amazon AWS's EC2 instances.\u003C\u002Fp\u003E\" data-image-credit=\"Amazon AWS\" data-image-alt-text=\"aws-trainium2-chip-11-29-24-embargo-till-12-3-24\" data-image-filename=\"aws-trainium2-chip-11-29-24-embargo-till-12-3-24.jpg\" data-image-date-created=\"2024\u002F12\u002F02\" data-image-width=\"3708\" data-image-height=\"2508\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAt its annual \u003Ca href=\"https:\u002F\u002Freinvent.awsevents.com\u002F?trk=b96a707d-b269-440c-905d-af06c076328a\"\u003Ere:Invent conference\u003C\u002Fa\u003E in Las Vegas, Monday, Amazon's AWS cloud computing service disclosed the third generation of its Trainium computer chip for training large language models (LLMs) and other forms of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), a year after \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-unveils-new-trainium-ai-chip-and-graviton-4-extends-nvidia-partnership\u002F\"\u003Ethe debut of the second version of the chip\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThe new Trainium3 chip, which will become available next year, will be up to twice as fast as the existing Trainium2 while being 40% more energy-efficient, said AWS CEO Matt Garman during his keynote on Tuesday.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-says-its-ai-data-centers-just-got-even-more-efficient-heres-how\u002F\" target=\"_blank\"\u003EAWS says its AI data centers just got even more efficient - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETrainum3 is the first chip from AWS to use a three-nanometer semiconductor manufacturing process technology.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn the meantime, the Trainium2 chips \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-unveils-new-trainium-ai-chip-and-graviton-4-extends-nvidia-partnership\u002F\" target=\"_blank\"\u003Eunveiled a year ago\u003C\u002Fa\u003E are now generally available, said Garman. The chips are four times faster than the previous generation. The chips are geared toward LLM training, and Garman emphasized performance on Meta Platforms's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-open-source-ai-models-all-your-free-to-use-options-explained\u002F\" target=\"_blank\"\u003Epopular open-source model, Llama\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003E\"Independent inference performance tests for Meta's Llama 405B showed that Amazon Bedrock, running on Trn2 instances, delivers more than 3x higher token-generation throughput compared to other available offerings by major cloud providers,\" the company says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-web-hosting\u002F\"\u003EThe best web hosting services: Expert tested and reviewed\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAmazon also announced UltraServers, a new offering for AWS's Elastic Compute Cloud service that connects 64 of the current Trainium2 chips \"into one giant server\", using NeuronLink interconnections. The servers are available now on EC2.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"7a61d72b-653f-4142-a5d9-6ecc2742c3f0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EAn UltraServer rack will run Trainium2 UltraServers that operate 64 Trainium2 chips for generative AI.&nbsp;\u003C\u002Fp\u003E\" data-image-credit=\"Ama\" data-image-alt-text=\"amazon-ec2-trn2-ultraservers-1\" data-image-filename=\"amazon-ec2-trn2-ultraservers-1.jpg\" data-image-date-created=\"2024\u002F12\u002F02\" data-image-width=\"2160\" data-image-height=\"2160\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe UltraServer is designed to handle LLMs with trillions of parameters, said Amazon. To aid development for the Trainium parts, the company rolled out a software development kit, known as Neuron, that includes a compiler, runtime libraries, and tools optimized for Trainium. Neuron has native support for \"popular frameworks\" in AI such as JAX and PyTorch, and \"over 100,000 models on the Hugging Face model hub\".\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-changed-5-chatgpt-settings-and-instantly-became-more-productive-heres-how\u002F\" target=\"_blank\"\u003EI changed 5 ChatGPT settings and instantly became more productive - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGarman also gave a sneak peek at future developments. New versions of the UltraServers running Trainium3 are expected to be four times \"more performant\" than the Trainium2-based UltraServers, \"allowing customers to iterate even faster when building models and deliver superior real-time performance when deploying them.\"\u003C\u002Fp\u003E\u003Cp\u003EThe company said work is underway to build \"Project Rainier\", which would be an \"UltraCluster\" grouping numerous UltraServers to allow access to \"hundreds of thousands of Trainium2 chips\". \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding\u002F\"\u003EThe best AI for coding in 2024 (and what not to use)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe UltraCluster is being developed in partnership with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-isnt-hitting-a-wall-its-just-getting-too-smart-for-benchmarks-says-anthropic\u002F\" target=\"_blank\"\u003EGen AI startup Anthropic\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003ERe:Invent runs through Friday, Dec. 6 and you can \u003Ca href=\"https:\u002F\u002Freinvent.awsevents.com\u002Fregister\u002Fvirtualregistration\u002F?trk=b96a707d-b269-440c-905d-af06c076328a&sc_channel=em&mkt_tok=MTEyLVRaTS03NjYAAAGXJsJD81fHoQBkerBrd-MzLLdh-KT8OHX5jnIADrTvU0nzKtn300dGSGj2wiB_SB_1UZW1S01tZ1euMK-o2UfQdgypvKku523nkOq7kwjl9uv-eSGBWRAg\"\u003Eregister for free to watch the livestream\u003C\u002Fa\u003E on the event site.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-03 18:30:19",timezone:"UTC",updated:c,published:c},description:"Project Rainier is an 'UltraCluster' that will group hundreds of thousands of Trainium chips.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7fbb9468-f9da-4e1f-8aac-56cd784b9b4f",image:{id:"1471660a-bdcc-4a60-97d2-0d6ed5f362dd",filename:"aws-trainium2-chip-11-29-24-embargo-till-12-3-24.jpg",dateCreated:{created:c,date:"2024-12-02 20:39:27",timezone:"UTC",updated:c,published:c},alt:"amazon-aws-2024-trainium2-ultraserver-rack",credits:"Amazon AWS",caption:"\u003Cp\u003EAn UltraServer rack will run Trainium2 UltraServers that each operate sixty-four of the Trainium2 chips for generative artificial intelligence. \u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F02\u002F1471660a-bdcc-4a60-97d2-0d6ed5f362dd\u002Faws-trainium2-chip-11-29-24-embargo-till-12-3-24.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3708,height:2508,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"amazon-aws-unveils-trainium3-chip-project-rainier",startYear:c,summary:b,title:"Amazon AWS unveils Trainium3 chip, Project Rainier",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10279ab0-ec91-11e3-95d2-02911863765e",slug:"data-centers",name:"Data Centers",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"371a7418-10d6-11e4-9732-00505685119a",username:"sjvn",profileUrl:c,email:c,firstName:"Steven",lastName:"Vaughan-Nichols",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e2171bd1-84f6-4ca8-9801-2abdeb61a365",filename:"steven-vaughan-nichols.jpg",dateCreated:{created:c,date:"2022-08-05 18:47:37",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fe2171bd1-84f6-4ca8-9801-2abdeb61a365\u002Fsteven-vaughan-nichols.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Steven J. Vaughan-Nichols is a freelance writer and technology analyst. Besides ZDNET, he works with Foundry (Formerly IDG Communications), The Register, The New Stack, and Cathey Communications. He does not own stocks or other investments in any technology company.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"8bc4233f-0aac-4c5b-8d58-2d9038eccd53\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Lawrence Lawry\u002FGetty Images\" data-image-alt-text=\"colorful keyboard\" data-image-filename=\"gettyimages-aa004727.jpg\" data-image-date-created=\"2024\u002F12\u002F02\" data-image-width=\"3692\" data-image-height=\"2696\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWant a good tech job? Then, it's almost essential you know your way around \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthinking-about-switching-to-linux-things-you-need-to-know\u002F\" target=\"_blank\"\u003ELinux\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-open-source-and-how-does-it-benefit-you\u002F\" target=\"_blank\"\u003Eopen-source software\u003C\u002Fa\u003E. Sure, there are still jobs for Windows techs or at the Apple Genius bar, but Linux and open-source are the best way forward for a long-term profitable career. \u003C\u002Fp\u003E\u003Cp\u003EOne of the best ways to learn these skills is to take \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"415fb581-a81d-476d-bd8e-ccb3fe96cf4d\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002F\" data-link-shortcode-text=\"Linux Foundation classes\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and get one or more \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"dbf25ace-0af3-4809-9fe2-8de83f095116\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcertification-catalog\u002F\" data-link-shortcode-text=\"certifications\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. And, lucky you, from now until December 11th, the Linux Foundation is offering substantial discounts on its renowned training programs and certifications during its 2024 Cyber Monday sale. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-to-get-the-best-linux-support-no-matter-your-skill-level\u002F\" target=\"_blank\"\u003E5 ways to get the best Linux support, no matter your skill level\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe Cyber Monday promotion features discounts of up to 60% on classes and certifications. This limited-time offer presents an excellent opportunity for tech professionals and enthusiasts to enhance their skills and career prospects.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EThe importance of certifications\u003C\u002Fh2\u003E\u003Cp\u003EI can't overstate the importance of certifications. When I started, I was able to show my employers I knew my way around Unix servers and networks. That was then. This is now. Today, even if you have mad open-source developer skills or Linux sysadmin abilities that employers want, human resources gatekeepers who don't see the certifications they're looking for won't let you show your prospective boss your technical chops. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-free-ai-courses\u002F\"\u003EThe best free AI courses in 2024 (and whether AI certificates are worth it)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe Linux Foundation is an IT certification pioneer, offering its first certification exams in a remote format in 2014. Before this, taking an IT certification exam outside a testing center was virtually unheard of. The Linux Foundation established verifiable, secure remote proctoring processes, which remain in place. This approach makes it much easier for qualified individuals to obtain certifications without traveling. \u003C\u002Fp\u003E\u003Cp\u003EAll Individual courses and certifications are available at half price. In addition, IT Professional Programs designed to kickstart cloud or DevOps careers come with a 65% discount. Power Bundles, which include two certifications and their companion courses, are offered at a 60% discount.\u003C\u002Fp\u003E\u003Cp\u003EGenerally speaking, each course comes with 12 months of access to materials; a full year plus two attempts to pass certification exams, and a complimentary gift with each purchase, such as a Linux Foundation cap, a stuffed Tux mascot, or socks. Me? I like the Tux. \u003C\u002Fp\u003E\u003Ch2\u003EThe Linux Foundation deals I recommend \u003C\u002Fh2\u003E\u003Cp\u003EHere are some of the packages I think are especially worth considering, based on my many years covering Linux and open-source software.\u003C\u002Fp\u003E\u003Ch2\u003E1. Introduction to Linux (LFS101)\u003C\u002Fh2\u003E\u003Cp\u003EWhat's that? You don't know anything about Linux? No worries, The Linux Foundation offers \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"25eb0b54-98ac-44a2-917d-c862937d4c37\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fintroduction-to-linux\u002F\" data-link-shortcode-text=\"this intro MOOC class\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. It's the most popular of all The Linux Foundation's courses, with almost a million classes given to date. In this course, you'll learn:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003EA good working knowledge of Linux\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003EHow to navigate through major Linux distributions\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003ESystem configurations and graphical interfaces of Linux\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003EBasic command-line operations\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003ECommon Linux applications\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ELast but not least, this is a free class.\u003C\u002Fp\u003E\u003Ch2\u003E2. Linux Foundation Certified IT Administrator and Linux Foundation Certified System Administrator \u003C\u002Fh2\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"39efa2d5-a9e1-43cf-bfa4-c6f133705318\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcyber-monday-2024\u002F\" data-link-shortcode-text=\"This package\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E consists of two classes and their certification exams: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"d502bcaf-f446-49ce-9c18-747704ab66d8\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Ffundamentals-of-open-source-it-and-cloud-computing-lfs200\u002F\" data-link-shortcode-text=\"Fundamentals of Open Source IT and Cloud Computing Course\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"c44777c1-7499-4c93-b12c-adcbaf13c2c8\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcertification\u002Fcertified-it-associate\u002F\" data-link-shortcode-text=\"Linux Foundation Certified IT Administrator (LFCA) Exam\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"2a9c9d4e-0b3c-42a5-8ab0-aa06106d82a1\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Flinux-system-administration-essentials-lfs207\u002F\" data-link-shortcode-text=\"Linux System Administration Essentials Course\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5cab25a6-87bf-4d4d-8203-3cce2fe4bc7b\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcertification\u002Flinux-foundation-certified-sysadmin-lfcs\u002F\" data-link-shortcode-text=\"Linux Foundation Certified System Administrator (LFCS) Exam\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThese are fundamental Linux system administrator classes and certifications. \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"c58dd121-558b-4eff-9cf5-fa7b3cd4f222\" data-raw-url=\"https:\u002F\u002Fwww.comptia.org\u002Fcertifications\u002Flinux\" data-link-shortcode-text=\"CompTIA's Linux+\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is more basic, and if you have no experience with Linux, I'd start here. But, if you've used Linux at home or on the job, go for The Linux Foundation class instead.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopen-source-fights-back-we-wont-get-patent-trolled-again\u002F\"\u003EOpen source fights back: 'We won't get patent-trolled again'\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn these classes, you'll learn how to administer, configure, and upgrade Linux systems. Specifically, you'll learn how to do admin basics on one of the three major Linux distribution families: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fred-hat-reveals-major-enhancements-to-red-hat-enterprise-linux-ai\u002F\" target=\"_blank\"\u003ERed Hat\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsuse-unveils-major-rebranding-and-a-new-ai-platform-that-protects-your-data\u002F\" target=\"_blank\"\u003ESUSE\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-linux-desktops-for-beginners\u002F\" target=\"_blank\"\u003EDebian\u002FUbuntu\u003C\u002Fa\u003E. You'll also learn to build and manage a production Linux infrastructure efficiently.\u003C\u002Fp\u003E\u003Cp\u003EThe set usually costs $894. For now, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"411d2c08-0260-4270-80c5-01ca6e69f8e5\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcyber-monday-2024\u002F\" data-link-shortcode-text=\"it will run you $358\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Ch2\u003E3. Certified Kubernetes Administrator and Certified Kubernetes Security Specialist \u003C\u002Fh2\u003E\u003Cp\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"badbd342-df9c-49eb-84d7-0c4c6de668c0\" data-raw-url=\"https:\u002F\u002Fsso.linuxfoundation.org\u002Flogin\u002F?state=hKFo2SBjSjZyLXRwaGl6RjdsYTIxYWJFT05NVWQzSldZb0dYaaFupWxvZ2luo3RpZNkgdVp1bHhsSjV0OVBDTjFhZjlSVVY0Yy1ObVE5T2dsZ2ijY2lk2SBBbk5oMWVLYXYwTTVQdGJvNVltWElkUGtvdW5Kek9PNg&client=AnNh1eKav0M5Ptbo5YmXIdPkounJzOO6&protocol=samlp&SAMLRequest=nZJBc9MwEIX%2Fikf32JJj06Cx3QnNMATaxtMEBrgwG3ndaLAlo5XTwq9HcduhB%2BiB6%2B7b%2FfY9qTi%2F77voiI60NSUTMWfnVbEc%2FcHc4I8RyUdBYKhkozPSAmmSBnok6ZXcLq8uZRpzOTjrrbIdexBLgr57eQKI0PnAZNGnJ3ios2i9Ktk34PssU5Dm%2BTxTKWSLJs2AtxmczQVv0%2FnZa5gv8nkuFmGAaMS1IQ%2FGhx08zWYinfF0x4UUqRSLmIv8K4tWwYs24CfUwfuBZJIQ2bjTZrxv7WiaqRlbd5ucDAzJ0lwfBH6AI7%2FKa7%2B3%2BZf%2B87qpvwft%2B1%2BbzSsWLZ9sXFhDY49ui%2B6oFX68ufwD8Q600eZ2sM5D91ceKIVEEzZRj6tYVD%2FG%2BkabJsy%2FnOj%2BQUTy3W5Xz%2BrNdseit9YpnB6zZC10hKwqTgw5heaq%2F7ywRw%2BhBUXyfFlxHW5ar2rbafXzhO7B%2F%2FtkEYupoptZO0nlaGhApVuNTQi26%2BzdhUPwWDLvRmRJVSTP%2F2X1Gw%3D%3D&RelayState=%7B%22returnTo%22:%22https:%2F%2Ftrainingportal.linuxfoundation.org%2Forders%3Fcart%3D%255B%257B%2522purchasableId%2522%253A%2522ed5fd2be-c7c4-4e68-b393-7bc4f56d7d26%2522%252C%2522purchasableType%2522%253A%2522discountGroup%2522%252C%2522quantity%2522%253A1%252C%2522isBulkPurchase%2522%253Afalse%252C%2522priceInCents%2522%253A115000%257D%255D%22%7D&SigAlg=http:%2F%2Fwww.w3.org%2F2001%2F04%2Fxmldsig-more%23rsa-sha256&Signature=eAIagWetKNihSdgUalcKWaqhHcd463XNKQcpjJ%2FtkiYR%2BYeOCqccL5uSSnX6E%2FPwkm3jgl3tAoNbq7NKm52kiqfBDIJexZdsbUA4t2XAzc8VJjITxQW9V68HyLLWfn7gRMBSJPL9tkCRzRGDC2RnZuoWScxK5RVmd7spaMrv8TJtIOtLMDfAZDAxQXxNtkiGVJfeNdsJpq4Kok2K%2BDLP5v456X%2BJEVDUaYpTRggSEsz9LRVjLwo13HjCZve3fv9vGAHMT5YnocHV%2BWKIMsnGaVl8P%2BVT0M%2B9ONzqSrjXov50yVGcmd%2Bq4YCEtP6MOtph5R6YqDHuxbsE3E6trQ3HCWc%3D\" data-link-shortcode-text=\"This package\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E consists of: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"1613f0e7-cb01-4741-8069-2193229dce76\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fkubernetes-fundamentals\u002F\" data-link-shortcode-text=\"Kubernetes Fundamentals Course\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"fc2cc5d2-24a9-4480-92b3-a51670f7a82d\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcertification\u002Fcertified-kubernetes-administrator-cka\u002F\" data-link-shortcode-text=\"Certified Kubernetes Administrator (CKA) Exam\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"84190c87-390e-41af-af7b-e1e1a14ad687\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fkubernetes-security-essentials-lfs260\u002F\" data-link-shortcode-text=\"Kubernetes Security Essentials Course\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"72975bcc-7033-4ff1-85a0-20bb3a96eed9\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcertification\u002Fcertified-kubernetes-security-specialist\u002F\" data-link-shortcode-text=\"Certified Kubernetes Security Specialist (CKS) Exam\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ELet me say this right up front: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-kubernetes-and-why-is-it-so-important\u002F\" target=\"_blank\"\u003EKubernetes\u003C\u002Fa\u003E is not easy to master. But, if you can get on top of it -- and these classes will help a lot -- you'll be gainfully employed for the foreseeable future. The \u003Ca href=\"https:\u002F\u002Fwww.ituonline.com\u002Fblogs\u002Fcertified-kubernetes-administrator-salary\u002F\"\u003Eaverage Certified Kubernetes Administrator salary\u003C\u002Fa\u003E in the United States ranges from $90,000 to $130,000 per year. With experience, your salary will rapidly go up from there. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmy-linux-predictions-for-2025-its-going-to-be-a-good-year\u002F\"\u003EMy Linux predictions for 2025: It's going to be a good year\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis package usually costs $1,190. During this holiday sale, \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"c064f23b-e9f5-4433-abe4-812166f21def\" data-raw-url=\"https:\u002F\u002Fsso.linuxfoundation.org\u002Flogin\u002F?state=hKFo2SBjSjZyLXRwaGl6RjdsYTIxYWJFT05NVWQzSldZb0dYaaFupWxvZ2luo3RpZNkgdVp1bHhsSjV0OVBDTjFhZjlSVVY0Yy1ObVE5T2dsZ2ijY2lk2SBBbk5oMWVLYXYwTTVQdGJvNVltWElkUGtvdW5Kek9PNg&client=AnNh1eKav0M5Ptbo5YmXIdPkounJzOO6&protocol=samlp&SAMLRequest=nZJBc9MwEIX%2Fikf32JJj06Cx3QnNMATaxtMEBrgwG3ndaLAlo5XTwq9HcduhB%2BiB6%2B7b%2FfY9qTi%2F77voiI60NSUTMWfnVbEc%2FcHc4I8RyUdBYKhkozPSAmmSBnok6ZXcLq8uZRpzOTjrrbIdexBLgr57eQKI0PnAZNGnJ3ios2i9Ktk34PssU5Dm%2BTxTKWSLJs2AtxmczQVv0%2FnZa5gv8nkuFmGAaMS1IQ%2FGhx08zWYinfF0x4UUqRSLmIv8K4tWwYs24CfUwfuBZJIQ2bjTZrxv7WiaqRlbd5ucDAzJ0lwfBH6AI7%2FKa7%2B3%2BZf%2B87qpvwft%2B1%2BbzSsWLZ9sXFhDY49ui%2B6oFX68ufwD8Q600eZ2sM5D91ceKIVEEzZRj6tYVD%2FG%2BkabJsy%2FnOj%2BQUTy3W5Xz%2BrNdseit9YpnB6zZC10hKwqTgw5heaq%2F7ywRw%2BhBUXyfFlxHW5ar2rbafXzhO7B%2F%2FtkEYupoptZO0nlaGhApVuNTQi26%2BzdhUPwWDLvRmRJVSTP%2F2X1Gw%3D%3D&RelayState=%7B%22returnTo%22:%22https:%2F%2Ftrainingportal.linuxfoundation.org%2Forders%3Fcart%3D%255B%257B%2522purchasableId%2522%253A%2522ed5fd2be-c7c4-4e68-b393-7bc4f56d7d26%2522%252C%2522purchasableType%2522%253A%2522discountGroup%2522%252C%2522quantity%2522%253A1%252C%2522isBulkPurchase%2522%253Afalse%252C%2522priceInCents%2522%253A115000%257D%255D%22%7D&SigAlg=http:%2F%2Fwww.w3.org%2F2001%2F04%2Fxmldsig-more%23rsa-sha256&Signature=eAIagWetKNihSdgUalcKWaqhHcd463XNKQcpjJ%2FtkiYR%2BYeOCqccL5uSSnX6E%2FPwkm3jgl3tAoNbq7NKm52kiqfBDIJexZdsbUA4t2XAzc8VJjITxQW9V68HyLLWfn7gRMBSJPL9tkCRzRGDC2RnZuoWScxK5RVmd7spaMrv8TJtIOtLMDfAZDAxQXxNtkiGVJfeNdsJpq4Kok2K%2BDLP5v456X%2BJEVDUaYpTRggSEsz9LRVjLwo13HjCZve3fv9vGAHMT5YnocHV%2BWKIMsnGaVl8P%2BVT0M%2B9ONzqSrjXov50yVGcmd%2Bq4YCEtP6MOtph5R6YqDHuxbsE3E6trQ3HCWc%3D\" data-link-shortcode-text=\"it will cost $476\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Cp\u003EIf you prefer a more traditional class with a live instructor and a lab, there's \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"9bc4b13f-47e2-46e5-8768-1d02761ade91\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fkubernetes-administration\u002F\" data-link-shortcode-text=\"Kubernetes Administration (LFS458)\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E, and you can enroll for $1.625 instead of $3,250.\u003C\u002Fp\u003E\u003Ch2\u003E4. Cloud Engineer IT Professional Program\u003C\u002Fh2\u003E\u003Cp\u003ELet's say you want to get into \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-web-hosting\u002F\" target=\"_blank\"\u003Ecloud computing\u003C\u002Fa\u003E, but while you may know your way around your PC, the cloud gives you hives. In that case, this \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"d7d1cafe-dca1-4a17-a2e3-e4178f23eebf\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fcloud-engineer-itprofessionalprogram\u002F\" data-link-shortcode-text=\"six-month program\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E may be just what you need. This program includes classes in Linux, containers, DevOps cloud-native computing, and Kubernetes. Along the way, you'll pick up a LFCS and CKA.\u003C\u002Fp\u003E\u003Cp\u003EThis package usually costs $1,200. For a limited time, it's \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"77b842e9-2c13-42c5-83fd-3d252c8b5f09\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Ftraining\u002Fcloud-engineer-itprofessionalprogram\u002F\" data-link-shortcode-text=\"available for $480\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Ch2\u003E5. THRIVE-ONE subscription\u003C\u002Fh2\u003E\u003Cp\u003EFinally, for people seeking continuous learning during the year, the \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"bdca30f8-6b00-4526-afbf-8f76d1c0e7fb\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fsubscriptions\u002F\" data-link-shortcode-text=\"THRIVE-ONE subscription\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E is available at a 10% discount. This subscription provides unlimited access to the e-learning catalog and certification exam attempts for a year. Even then, it's not cheap. The annual subscription is $360. But, when you consider what you get -- access to almost all the Linux Foundation classes -- I think it's cheap at the price. \u003C\u002Fp\u003E\u003Cp\u003EFinally, for any \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"92cef95b-fd6a-4eda-b2d2-d3be6bd139ea\" data-raw-url=\"https:\u002F\u002Ftraining.linuxfoundation.org\u002Fcyber-monday-2024\u002F\" data-link-shortcode-text=\"Cyber Monday purchase\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E, you'll receive a $100 gift voucher to apply to any e-learning or instructor-led training course or certification from January 1, 2025, to October 31, 2025. It's a nice add-on to what's already a great offering. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fjim-zemlin-head-janitor-of-open-source-marks-20-years-at-linux-foundation\u002F\" target=\"_blank\"\u003EJim Zemlin, 'head janitor of open source,' marks 20 years at Linux Foundation\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo, if you want a holiday present for yourself or a buddy that's good for you, try the Linux Foundation classes and certifications. You'll be glad you did.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"26d1d292-1768-4c56-bd62-dbc463199bfa\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F26d1d292-1768-4c56-bd62-dbc463199bfa\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-02 16:44:00",timezone:"UTC",updated:c,published:c},description:"Want a holiday gift that will make you money? Check out the Linux Foundation's discounted classes and certifications for you or your job-hunting friends.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"483ea449-71c9-4102-a45a-9019703b4889",image:{id:"8bc4233f-0aac-4c5b-8d58-2d9038eccd53",filename:"gettyimages-aa004727.jpg",dateCreated:{created:c,date:"2024-12-02 16:43:44",timezone:"UTC",updated:c,published:c},alt:"colorful keyboard",credits:"Lawrence Lawry\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F02\u002F8bc4233f-0aac-4c5b-8d58-2d9038eccd53\u002Fgettyimages-aa004727.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3692,height:2696,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Enterprise Software",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"even-the-linux-foundation-has-cyber-monday-deals-get-60-off-tech-training-courses",startYear:c,summary:b,title:"Even the Linux Foundation has Cyber Monday deals - get 60% off tech training courses",topic:{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10b2a4fa-ec91-11e3-95d2-02911863765e",slug:"linux",name:"Linux",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10f422bf-ec91-11e3-95d2-02911863765e",slug:"open-source",name:"Open Source",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"97e096ab-1a2f-479b-b8c6-7abec11c1087",username:"lancewhitney",profileUrl:c,email:c,firstName:"Lance",lastName:"Whitney",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"6835195a-fcd2-43b2-918b-8f61bcdb9fd2",filename:"lance-31.png",dateCreated:{created:c,date:"2023-05-12 19:35:23",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F05\u002F12\u002F6835195a-fcd2-43b2-918b-8f61bcdb9fd2\u002Flance-31.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Lance Whitney is a freelance technology writer and trainer with a background in IT. He's written for a host of sites and publications, including TechRepublic, PCMag, Macworld, AskWoody, Time, Fortune, and AARP Magazine. He spent seven years writing breaking news for CNET and six years writing a monthly column about Microsoft utilities for the late TechNet Magazine. He's written two books for Wiley & Sons - \"Windows 8: Five Minutes at a Time\" and \"Teach Yourself Visually LinkedIn.\" He also teaches both online and in-person computer classes on such topics as Windows, Microsoft Office, eBay, social media, and cybersecurity. And in a past life, he worked in IT for an international company providing product management and systems support in the U.S. and abroad.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"510d5d7e-d53d-4525-afd3-6ab1a63006d8\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"tupungato\u002FGetty Images\" data-image-alt-text=\"gettyimages-1729779122\" data-image-filename=\"gettyimages-1729779122.jpg\" data-image-date-created=\"2024\u002F11\u002F19\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHackers and security researchers who uncover vulnerabilities in certain Microsoft products could take home part of a $4 million bug bounty. \u003C\u002Fp\u003E\u003Cp\u003EOn Tuesday, the company \u003Ca href=\"https:\u002F\u002Fmsrc.microsoft.com\u002Fblog\u002F2024\u002F11\u002Fsecuring-ai-and-cloud-with-the-zero-day-quest\u002F\"\u003Eannounced a new invitation-only hacking event\u003C\u002Fa\u003E called \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fmicrosoft-zero-day-quest?oneroute=true\"\u003EZero Day Quest\u003C\u002Fa\u003E. Touted as the largest of its kind, the event will invite top-ranked researchers to discover and report high-impact security flaws. Microsoft also announced a research challenge that is open to anyone.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-to-tighten-windows-security-dramatically-in-2025-heres-how\u002F\"\u003EMicrosoft to tighten Windows security dramatically in 2025 - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe research challenge will start today and run until January 19, 2025. Part of Microsoft's \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-ai?oneroute=true\"\u003EAI Bounty Program\u003C\u002Fa\u003E, this challenge encourages people to hunt for bugs in \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-ai\"\u003EMicrosoft AI\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-microsoft-azure\"\u003EMicrosoft Azure\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-microsoft-identity\"\u003EMicrosoft Identity\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-online-services\"\u003EM365\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fbounty-dynamics\"\u003EMicrosoft Dynamics 365 and Power Platform\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EBefore diving in, first-time researchers and other curious parties should check out the \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmsrc\u002Fmsrc-researcher-resource-center\"\u003EMSRC Researcher Resource Center\u003C\u002Fa\u003E to learn how to submit security vulnerabilities to Microsoft.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EZero Day Quest is scheduled to be held in 2025 at Microsoft's campus in Redmond, Washington. Microsoft's top 10 ranked researchers from each of the 2024 Annual Azure, Dynamics, and Office \u003Ca href=\"https:\u002F\u002Fmsrc.microsoft.com\u002Fleaderboard\"\u003ELeaderboards\u003C\u002Fa\u003E will be able to attend the hacking event. Another 45 researchers will be accepted based on the quality of their submissions to the research challenge.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fcomputers-tech\u002Fmicrosofts-new-mini-pc-is-designed-for-the-office-heres-what-it-can-do\u002F\"\u003EMicrosoft's new mini PC is designed for the office. Here's what it can do\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose invited will get round-trip economy airfare, a five-night hotel stay, transportation between the airport and hotel, and the chance to take home a hefty bug bounty. With $4 million ready to dole out, Microsoft will award researchers who uncover flaws in areas including:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003ECritical and important severity Remote Code Execution\u003C\u002Fli\u003E\u003Cli\u003ECritical and important severity Elevation of Privilege\u003C\u002Fli\u003E\u003Cli\u003EHigh-impact scenarios on the Azure Bounty Program\u003C\u002Fli\u003E\u003Cli\u003EHigh-impact scenarios on the Microsoft Dynamics 365 and Power Platform Bounty Program\u003C\u002Fli\u003E\u003Cli\u003EHigh-impact scenarios on the M365 Bounty Program\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EBeyond the hefty bug bounties, Microsoft will also offer qualifying researchers a chance to work with its engineers and security experts.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-upgrade-an-incompatible-windows-10-pc-to-windows-11-two-ways\u002F\"\u003EHow to upgrade an 'incompatible' Windows 10 PC to Windows 11: Two ways\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"To advance AI security, starting today we will offer double AI bounty awards,\" Tom Gallagher, VP of Engineering at Microsoft Security Response Center, said in \u003Ca href=\"https:\u002F\u002Fmsrc.microsoft.com\u002Fblog\u002F2024\u002F11\u002Fsecuring-ai-and-cloud-with-the-zero-day-quest\u002F\"\u003Ethe blog post\u003C\u002Fa\u003E. \"We will also offer researchers direct access to the Microsoft AI engineers focused on developing secure AI solutions, and our AI Red Team. This unique opportunity will allow participants to enhance their skills with cutting-edge tools and techniques and work with Microsoft to raise the bar for AI security across the ecosystem.\"\u003C\u002Fp\u003E\u003Ch2\u003EHow to qualify\u003C\u002Fh2\u003E\u003Cp\u003EWhat will it take for you to qualify? The goal of the bounty program is to find important security flaws that directly impact the security of Microsoft users, so you'll need to identify a vulnerability not previously reported or known to Microsoft. The vulnerability must be considered Critical or Important in severity and must be reproducible. \u003C\u002Fp\u003E\u003Cp\u003EFinally, you'll have to provide clear steps in writing or video showing Microsoft engineers how to reproduce and fix the bug.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-11-19 19:59:48",timezone:"UTC",updated:c,published:c},description:"The company's Zero Day Quest hacking event will reward researchers who find new security flaws.",filterKey:"02cc3552-6226-4739-8fe2-00f98eda846e",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"df5d41d4-6a8f-42cf-84ef-74a5453b66f3",image:{id:"510d5d7e-d53d-4525-afd3-6ab1a63006d8",filename:"gettyimages-1729779122.jpg",dateCreated:{created:c,date:"2024-11-19 16:42:21",timezone:"UTC",updated:c,published:c},alt:"gettyimages-1729779122",credits:"tupungato\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F19\u002F510d5d7e-d53d-4525-afd3-6ab1a63006d8\u002Fgettyimages-1729779122.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Tech^Security",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"microsoft-offers-4-million-in-ai-and-cloud-bug-bounties-how-to-qualify",startYear:c,summary:b,title:"Microsoft offers $4 million in AI and cloud bug bounties - how to qualify",topic:{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10c1d40e-ec91-11e3-95d2-02911863765e",slug:"microsoft",name:"Microsoft",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Cloud",description:c,filters:c,paging:c,slug:"cloud",title:"Cloud",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"7b8ecf77-4234-40af-8669-a79b55b54821",meta:{componentName:"7b8ecf77-4234-40af-8669-a79b55b54821",componentDisplayName:"E-Commerce",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002F7b8ecf77-4234-40af-8669-a79b55b54821\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=7b8ecf77-4234-40af-8669-a79b55b54821"}},items:[{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"b5bf2937-8c10-4da9-b5b2-35962327e911\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SERGII IAREMENKO\u002FSCIENCE PHOTO LIBRARY\" data-image-alt-text=\"shift concept\" data-image-filename=\"gettyimages-1255452223.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"5795\" data-image-height=\"3530\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWhen I got this gig, my editor said, \"Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do hot takes.\"\u003C\u002Fp\u003E\u003Cp\u003ETotally reasonable request, but guess what?\u003C\u002Fp\u003E\u003Cp\u003EI have a hot take… #rebel\u003C\u002Fp\u003E\u003Cp\u003ESo, here it is, the hot take that might get me fired… 😅\u003C\u002Fp\u003E\u003Cp\u003ELinkedIn is low-key blowing up as the premier B2B deal-making platform.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-customers-dont-want-more-ai-heres-what-to-invest-in-instead\u002F\"\u003EYour customers don't want more AI - here's what to invest in instead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAnd I don't mean using LinkedIn to find who your ideal prospects are and then emailing them a million times, I am talking about LinkedIn DM deals are happening.\u003C\u002Fp\u003E\u003Cp\u003EI know what you're thinking… \"LinkedIn was always the B2B platform. \"\u003C\u002Fp\u003E\u003Cp\u003EYes and No. Deals happened on Twitter… excuse me, X.\u003C\u002Fp\u003E\u003Cp\u003EThat said, things on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-tried-replacing-twitter-with-bluesky-threads-and-mastodon-heres-what-i-found\u002F\" target=\"_blank\"\u003EX have been weird\u003C\u002Fa\u003E lately.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAnd while this article has nothing to do with that platform, this context is essential. I'm noticing a migration of \"Gurus\" and \"Thought Leaders\" to LinkedIn.\u003C\u002Fp\u003E\u003Cp\u003EWith that, the feel of the content is changing.\u003C\u002Fp\u003E\u003Cp\u003EFor example, do you know that TikTok-style video where the creator is cropped on top of an image or video? Yeah, I've seen a lot of that on LinkedIn recently.\u003C\u002Fp\u003E\u003Cp\u003EIf you still have no idea what I'm referring to, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flestermappjr\u002F\" target=\"_blank\"\u003Econnect with me on LinkedIn\u003C\u002Fa\u003E, and I'll show you.\u003C\u002Fp\u003E\u003Cp\u003EI also see a lot more Twitter gurus aggressively posting on LinkedIn. But more importantly, deals are happening.\u003C\u002Fp\u003E\u003Cp\u003EOn top of that, LinkedIn has introduced several new features, like a dedicated section for your services and the ability to go live to your audience all geared towards helping business professionals grow and thrive.\u003C\u002Fp\u003E\u003Cp\u003EBut I know what you're thinking… \"LinkedIn is so disingenuous, no way deals get done.\" But that, my friend, is your opportunity to stand out.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flinkedin-gets-its-own-suite-of-video-tools-as-it-grows-video-presence-on-platform\u002F\"\u003ELinkedIn gets its own suite of video tools as it grows its video presence\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYou can do this by creating content that's unique, thoughtful, and authentically you.\u003C\u002Fp\u003E\u003Cp\u003EIn a world full of people using jargon and fancy tech speak, speaking to your audience like a human and not a robot will immediately make you stand out.\u003C\u002Fp\u003E\u003Cp\u003EAnd whatever you do, don't use AI to create your content. \u003C\u002Fp\u003E\u003Cp\u003EYour coworkers may not tell you, but I will: AI content is lame, and we all know you used it…\u003C\u002Fp\u003E\u003Cp\u003EUse AI to assist, not as a crutch. Lean into your personal experience.\u003C\u002Fp\u003E\u003Cp\u003ELinkedIn, at the time of writing this, has over a billion users and is still growing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-ai-make-you-a-billionaire\u002F\"\u003ECould AI make you a billionaire in 2025?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ELots of opportunities for you to scale your B2B product or service.\u003C\u002Fp\u003E\u003Cp\u003EYou may be thinking, \"Les, this is an amazing story, but how can I use this in my business to sell my product or service?\" Don't trip, my friend. I got your back like a chiropractor. Before we get into how to grow an audience, I want to share what you should avoid at all costs.\u003C\u002Fp\u003E\u003Cp\u003EAnd that's sliding into people's DMs like a weirdo with your ME ME ME content…\u003C\u002Fp\u003E\u003Cp\u003EDon't do it.\u003C\u002Fp\u003E\u003Cp\u003EI promise no one wants to be approached like that.\u003C\u002Fp\u003E\u003Cp\u003EInstead, create so much value and help your audience with the problem they need solved, and they will come to you.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwill-ai-kill-creativity-and-destroy-human-innovation-heres-the-unsettling-truth\u002F\"\u003EWill AI kill creativity and destroy human innovation? Here's the unsettling truth\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGetting clients to come to you ready to buy is far easier than convincing someone to buy. So, growing your audience is 100000% the way to go when it comes to closing deals.\u003C\u002Fp\u003E\u003Cp\u003EThat said, here are 5 hacks to help you grow your LinkedIn audience in 2025.\u003C\u002Fp\u003E\u003Cp\u003EThese hacks are soooooooo good they will feel illegal.\u003C\u002Fp\u003E\u003Ch2\u003E1. Time zone hacking\u003Cstrong\u003E 🌍\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003ERepost your content six hours after your initial post to capture engagement from different time zones. The reality is, that not everyone uses the platform at the same time, so reposting your content 6 hours later is a great way to show it to users who may have missed it the first time.\u003C\u002Fp\u003E\u003Ch2\u003E2. Repetition, repetition\u003Cstrong\u003E 📢\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EPost frequently on the same topic. I know what you're thinking… wouldn't that become repetitive? I promise it won't! For example, you learn a new word, and then you see or hear it repeatedly in different places.\u003C\u002Fp\u003E\u003Cp\u003EIt's not that the word has become more common it's just that your awareness of it has increased. It's called frequency bias. So, on that same token, posting more often will help you get noticed and build your authority on your subject. It's literally science; don't argue with me. 😤\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffrom-zero-to-millions-how-regular-people-are-cashing-in-on-ai\u002F\"\u003EFrom zero to millions? How regular people are cashing in on AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E3. Be you\u003Cstrong\u003E 🫵\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI can't stress this enough. Just be you. Share your personal experiences and insights. I know I touched on this earlier, but don't outsource to AI, and don't try to shortcut the process either.\u003C\u002Fp\u003E\u003Cp\u003EI know it sucks, but this is something you need to do to ensure long-term success. Again… just be you and don't sound like a robot or a square (that's what the kids these days call people who are lame😩).\u003C\u002Fp\u003E\u003Ch2\u003E4. Go live\u003Cstrong\u003E 🎥\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EGrowing your personal brand or closing deals is all about creating a human connection. In order to get things done, people need to know, like, and trust you. Going live allows your audience to get to know you the real you. Unscripted and unfiltered.\u003C\u002Fp\u003E\u003Cp\u003ENow it's time for the ultimate hack. Once you have created amazing content, how do you grow and get these deals done? \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhats-really-destroying-your-productivity-and-3-simple-ways-to-focus-better-today\u002F\"\u003EWhat's really destroying your productivity - and 3 simple ways to focus better today\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E5. Engage with your audience\u003Cstrong\u003E 🤝\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003ENot sure if you knew this, but LinkedIn is a social platform, so you gotta be social… a shocker, I know. But for real, engaging with people on the platform is probably one of the fastest and most underused ways to grow your audience.\u003C\u002Fp\u003E\u003Cp\u003EBut I warn you (and I'm going to sound like a broken record here)... be you. Don't comment with something generic like \"great post\"... yuck. Put some thought into it, speak in the same way you would with a friend, and\u003Cstrong\u003E BE AUTHENTIC!\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe most challenging part of your journey will be posting into the void when no one listens. But trust me on this: Keep going and one day they will catch on and realize you're the best thing since sliced bread.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-humanoid-robots-step-closer-thanks-to-new-350-million-investment\u002F\"\u003EAI humanoid robots step closer - thanks to new $350 million investment\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThere you have it, 5 steps you can start implementing today to help you grow your audience and ultimately close some deals.\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this helps, I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. 📩 Want more data-driven marketing insights? Sign up for my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=blog&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003ENo Fluff Just Facts\u003C\u002Fa\u003E. I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=blog&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally FREE!\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-15 13:00:13",timezone:"UTC",updated:c,published:c},description:"More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it - before your competitors do.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"94d059b1-fa43-426b-b178-516fd95f6131",image:{id:"b5bf2937-8c10-4da9-b5b2-35962327e911",filename:"gettyimages-1255452223.jpg",dateCreated:{created:c,date:"2025-02-13 18:43:46",timezone:"UTC",updated:c,published:c},alt:"shift concept",credits:"SERGII IAREMENKO\u002FSCIENCE PHOTO LIBRARY",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F13\u002Fb5bf2937-8c10-4da9-b5b2-35962327e911\u002Fgettyimages-1255452223.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:5795,height:3530,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"you-wont-believe-how-b2b-marketing-is-shifting-here-are-5-ways-to-land-more",startYear:c,summary:b,title:"You won't believe how B2B marketing is shifting - here are 5 ways to land more deals",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"114c901c-ec91-11e3-95d2-02911863765e",slug:"social-media",name:"Social Media",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0765e4d4-53d3-4b04-878c-c0532f646fc4",username:"Sabrina Ortiz",profileUrl:c,email:c,firstName:"Sabrina",lastName:"Ortiz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11",filename:"screenshot-2024-03-27-at-4-28-37pm.png",dateCreated:{created:c,date:"2024-03-27 23:36:25",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F03\u002F27\u002F74b6bbc3-0c60-4d1f-9b02-7ee0f003bf11\u002Fscreenshot-2024-03-27-at-4-28-37pm.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Sabrina Ortiz is an editor for ZDNET based in New York City. She covers technology news for ZDNET, specializing in generative AI. Sabrina graduated with a B.A. in Media and Journalism and Political Science from the University of North Carolina at Chapel Hill.",profile:c,title:"Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"745245bd-0cf9-49d0-aac9-a337909d42b8\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Getty Images\u002FNurPhoto\u002FContributor\" data-image-alt-text=\"gettyimages-2159215901\" data-image-filename=\"gettyimages-2159215901.jpg\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-crop=\"1024x575+0+108\" data-image-width=\"1024\" data-image-height=\"683\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAmazon sells nearly every single product you could ever need, want, or imagine -- across every category, from produce to electronics. As a result, when looking for a product, many people just type into Amazon what they are looking for and forgo the traditional search engine route. Now, Amazon is adding a new feature that will make searching for products on the site more enticing. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fbest-amazon-presidents-day-deals\u002F\"\u003EThe 50+ best early Amazon Presidents' Day tech deals live right now\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis week, Amazon \u003Ca href=\"https:\u002F\u002Fwww.aboutamazon.com\u002Fnews\u002Fretail\u002Fsearch-products-amazon-shopping-feature\" target=\"_blank\"\u003Eannounced\u003C\u002Fa\u003E via a blog post that it will soon display products in its search results, even if the products aren't sold on its website. Rather, it will redirect users to the brand's website so that they can complete their transactions there. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"d820e575-27ce-4411-8caf-4ddf9dcaea66\" data-size=\"large\" data-float=\"right\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Amazon\" data-image-alt-text=\"Amazon feature\" data-image-filename=\"download.gif\" data-image-date-created=\"2025\u002F02\u002F13\" data-image-width=\"1600\" data-image-height=\"1440\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe experience, being introduced as a beta on the Amazon app for a subset of US customers, is meant to help connect Amazon customers to what they are looking for, even if it's something not sold on the e-commerce giant's store.\u003C\u002Fp\u003E\u003Cp\u003E\"We're always experimenting with new ways to make it easier for customers to find products they want and need when they search in the Amazon Shopping app,\" said Rajiv Mehta, Amazon's VP of search and conversational shopping. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fsmart-home\u002Fyou-can-get-the-best-ring-indoor-camera-ive-tested-for-only-60-with-this-presidents-day-deal\u002F\"\u003EYou can get the best Ring indoor camera I've tested for only $60 with this Presidents' Day deal\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen clicking on a product available only on a brand's site, users will be notified that they are about to leave Amazon; a button pop-up tells them to \"Continue to site.\" Soon, Amazon shares it will roll out the feature to more customers and more brands. \u003C\u002Fp\u003E\u003Cp\u003EWhile Amazon does not explicitly mention this in its blog post, this feature is likely monetized through referral commissions for each redirection to a brand's site, similar to Google Shopping's model. This feature could present serious competition for Google Shopping, as regular Amazon shoppers might find it easier to just do all their shopping straight from the app. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"2db6bf39-e9c6-4606-a92b-50d0c4bdc8f7\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F2db6bf39-e9c6-4606-a92b-50d0c4bdc8f7\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-13 20:00:11",timezone:"UTC",updated:c,published:c},description:"When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"63577f65-bad1-4c46-9eef-9ba9122d8021",image:{id:"745245bd-0cf9-49d0-aac9-a337909d42b8",filename:"gettyimages-2159215901.jpg",dateCreated:{created:c,date:"2025-02-13 18:42:35",timezone:"UTC",updated:c,published:c},alt:"gettyimages-2159215901",credits:"Getty Images\u002FNurPhoto\u002FContributor",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F13\u002F745245bd-0cf9-49d0-aac9-a337909d42b8\u002Fgettyimages-2159215901.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1024,height:683,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"if-amazon-doesnt-sell-the-product-you-may-soon-be-taken-to-another-site",startYear:c,summary:b,title:"If Amazon doesn't sell the product, you may soon be taken to another site",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0fb7a83c-ec91-11e3-95d2-02911863765e",slug:"amazon",name:"Amazon",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1050fa4d-ec91-11e3-95d2-02911863765e",slug:"google",name:"Google",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"aab4ad0f-4248-4a7b-8baa-64b0f0a98b9d\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"PM Images\u002FGetty Images\" data-image-alt-text=\"money growing\" data-image-filename=\"gettyimages-1445810162-1.jpg\" data-image-date-created=\"2025\u002F02\u002F06\" data-image-width=\"2090\" data-image-height=\"1435\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThere I was, yet again, scrolling on TikTok before it was banned and then unbanned, and I came across this insane caption.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003E\"Meet The 17-Year-Old CEO Behind A $12 Million AI-Powered Nutrition App.\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat's some grade-A clickbait right there, so… I clicked! 😩\u003C\u002Fp\u003E\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fjosipamajic\u002F2024\u002F11\u002F02\u002Fmeet-the-17-year-old-ceo-behind-a-12m-ai-powered-nutrition-app\u002F\" target=\"_blank\"\u003Earticle claims\u003C\u002Fa\u003E that Cal AI, a GPT-powered nutrition app, makes calorie tracking easier with AI features like image recognition and barcode scanning.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-isnt-the-next-big-thing-heres-what-is\u002F\"\u003EAI isn't the next big thing - here's what is\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe app reportedly has over 1 million downloads, $12 million in annual recurring revenue, and a team of 17 full-time employees.\u003C\u002Fp\u003E\u003Cp\u003EThe kicker?\u003C\u002Fp\u003E\u003Cp\u003EIt's led by 17-year-olds Zach Yadegari and Henry Langmack.\u003C\u002Fp\u003E\u003Cp\u003ENeedless to say, my flabbers were gasted! 🤧\u003C\u002Fp\u003E\u003Cp\u003EBut it got me thinking: if I wanted to start an AI side hustle, how would I do so?\u003C\u002Fp\u003E\u003Cp\u003ESo, if you've ever wanted a side hustle using AI, I got you!\u003C\u002Fp\u003E\u003Cp\u003EIn this article, we go into detail on:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EWhat is a GPT wrapper, and why it might be the easiest way to start building an AI-powered product.\u003C\u002Fli\u003E\u003Cli\u003EWhat ideas should you consider, and why they could lead to your next big opportunity.\u003C\u002Fli\u003E\u003Cli\u003EHow to build and scale your app, and what is the best way to get users?\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new to my work, I'm \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fles-mapp\u002F\" target=\"_blank\"\u003ELester Mapp\u003C\u002Fa\u003E, but my friends call me Les. 👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of DTC brands. At my core, I'm an award-winning performance marketer.\u003C\u002Fp\u003E\u003Cp\u003EComing up with ideas and getting them to market is my thing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator\u002F\"\u003E3 lucrative side hustles you can start right now with OpenAI's Sora video generator\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you're into data-driven marketing insights and strategies, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Foptin1732066301429?utm_source=LM020-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Echeck out my free newsletter, No Fluff Just Facts\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ENow that we have the pleasantries out of the way, kick up your feet and get comfortable.\u003C\u002Fp\u003E\u003Cp\u003EWe're about to dive into a mini AI Shark Tank and say yes or no to some business ideas. 👨🏻‍💻\u003C\u002Fp\u003E\u003Cp\u003EBefore we jump into it, I need to bring you up to speed on what GPT wrappers are and how they can help you build a tech empire. \u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat is a GPT wrapper?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI must explain what a GPT wrapper is and how it works. This context is essential to help you see the possibilities.\u003C\u002Fp\u003E\u003Cp\u003EA \"GPT wrapper\" is a software application, like a web app or mobile app, that acts as a user interface built on top of a GPT (Generative Pre-trained Transformer). It provides additional features and functionality to make it easier for users to interact with the underlying AI. \u003C\u002Fp\u003E\u003Cp\u003EThis includes adding context, refining prompts, and presenting results in a more accessible format. Essentially, it \"wraps\" around the GPT model to enhance usability.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-customers-dont-want-more-ai-heres-what-to-invest-in-instead\u002F\"\u003EYour customers don't want more AI - here's what to invest in instead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EA real-world example? Think of when General Motors tells us the Tahoe, Yukon, and Escalade are different cars.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EHey GM, are the different cars in the room with us right now? \u003C\u002Fem\u003E🤭\u003C\u002Fp\u003E\u003Cp\u003ETrolling aside, a GPT wrapper is very similar. The features, price points, and target audiences might differ, but the product's core is GPT.\u003C\u002Fp\u003E\u003Cp\u003ESome real-world examples of GPT wrappers include but are not limited to\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EAI-powered writing assistant that helps create blog posts or marketing copy\u003C\u002Fli\u003E\u003Cli\u003ELanguage learning app that generates personalized practice exercises\u003C\u002Fli\u003E\u003Cli\u003ECustomer service chatbot that handles complex queries\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EFrom a technical standpoint, GPT wrappers handle API calls to the language model, implement prompt engineering techniques, and manage conversation context for more coherent interactions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-your-job-be-at-risk-due-to-ai-do-this-before-its-too-late\u002F\"\u003ECould your job be at risk due to AI? Do this before it's too late\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile GPT wrappers are usually built using OpenAI's API, other options include Anthropic's Claude, Google's PaLM, and several emerging players in the AI space.\u003C\u002Fp\u003E\u003Cp\u003EAll that said, AI language models are evolving fast, opening up new ways to build cool stuff. 😮‍💨\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EOpportunities and pitfalls of building a GPT wrapper \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EBuilding a GPT wrapper comes with its fair share of pros and cons.\u003C\u002Fp\u003E\u003Cp\u003ELet's break it down.\u003C\u002Fp\u003E\u003Cp\u003E✅ \u003Cstrong\u003EWhat's in it for you?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EBuilt-in infrastructure\u003C\u002Fstrong\u003E: OpenAI's backend handles all the heavy lifting. You're saving time and skipping the headaches of developing your own AI model.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ESpeed to market\u003C\u002Fstrong\u003E: Wrapping an existing GPT lets you launch faster. Why reinvent the wheel when you can improve the ride?\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECost efficiency\u003C\u002Fstrong\u003E: Developing a proprietary AI model costs a ton. Using GPT as your foundation keeps those development costs way down.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E❌ \u003Cstrong\u003EWhat could trip you up?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EPerformance limitations\u003C\u002Fstrong\u003E: GPT can only work with what it knows, which means it might fall short on domain-specific accuracy.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EScaling struggles\u003C\u002Fstrong\u003E: API throttling and rising costs can be a real hurdle when your app grows fast.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ELimited differentiation\u003C\u002Fstrong\u003E: At the end of the day, you're still building on GPT, so standing out from the crowd might take extra effort.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWrapping GPT can open doors, but knowing where those doors might slam shut is just as important.\u003C\u002Fp\u003E\u003Cp\u003EThe things that frustrate you about AI, like being wrong, getting stuck in loops, or showing bias, will likely appear in your app.\u003C\u002Fp\u003E\u003Cp\u003EThis is something to remember, not a reason not to do it.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003EHow to make a GPT wrapper \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'm sure you're wondering, what tools can I use to create a GPT wrapper?\u003C\u002Fp\u003E\u003Cp\u003EGrab a pen and paper because one of the best tools you can use to make a GPT wrapper is, ironically, ChatGPT.\u003C\u002Fp\u003E\u003Cp\u003EThat said, there are a few other tools worth mentioning. 🛠️\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fbubble.io\u002F\" target=\"_blank\"\u003EBubble\u003C\u002Fa\u003E: A no-code platform that makes building web apps simple.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EKey features \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003ENo-code web app platform\u003C\u002Fli\u003E\u003Cli\u003EDrag-and-drop interface\u003C\u002Fli\u003E\u003Cli\u003EPerfect for non-technical founders\u003C\u002Fli\u003E\u003Cli\u003ERapid prototyping capabilities\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.flutterflow.io\u002F\" target=\"_blank\"\u003EFlutterFlow\u003C\u002Fa\u003E: Great for creating mobile apps with a no-code approach.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EKey features\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EMobile app development\u003C\u002Fli\u003E\u003Cli\u003ENo-code solution\u003C\u002Fli\u003E\u003Cli\u003ECross-platform (iOS\u002FAndroid)\u003C\u002Fli\u003E\u003Cli\u003EClean, modern UI design\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.langchain.com\u002F\" target=\"_blank\"\u003ELangChain:\u003C\u002Fa\u003E A popular framework for developers building with LLMs (Large Language Models)\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EKey features \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EDeveloper-focused framework\u003C\u002Fli\u003E\u003Cli\u003EAdvanced LLM integration\u003C\u002Fli\u003E\u003Cli\u003ERobust API handling\u003C\u002Fli\u003E\u003Cli\u003EComplex workflow support\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EAn honorable mention goes to Replit. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-ai-make-you-a-billionaire\u002F\" target=\"_blank\"\u003EI've written a detailed article about it; check it out.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf coding isn't your thing, you can hire someone on Upwork or another freelancing platform to help you.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use-including-deepseek-r1\u002F\"\u003EThe best AI for coding in 2025 (and what not to use)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile building your app is important, the real focus should be on what to build and how to get users. 📌\u003C\u002Fp\u003E\u003Cp\u003EWithout a solid idea and a plan to attract users, even the best-built tool won't get off the ground.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EThe best Ideas for a GPT business\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI have so many ideas, but I don't want to tell you exactly what to do. Instead, I want to teach you how to think about the problem you should be solving.\u003C\u002Fp\u003E\u003Cp\u003EYou must solve a problem for which people are willing to pay top dollar. 💡\u003C\u002Fp\u003E\u003Cp\u003EIn this case, following your passion isn't great advice. That's more suitable for a hobby, not a sustainable business.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fno-ai-wont-revolutionize-shopping-but-this-will\u002F\"\u003ENo, AI won't revolutionize shopping - but this will\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat said, the bigger your ambitions are, the bigger the problem you need to solve. Think painkillers, not vitamins.\u003C\u002Fp\u003E\u003Cp\u003EBefore you start building anything, talk to potential users. Ask questions like:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EWhat's your problem?\u003C\u002Fli\u003E\u003Cli\u003EWhat solution are you using to solve it now?\u003C\u002Fli\u003E\u003Cli\u003EWould you pay for a better solution? If so, how much?\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EYour job is to bridge the gap between your solution's value and the amount your users are willing to pay. 💰\u003C\u002Fp\u003E\u003Cp\u003EThe biggest mistake founders make is assuming that if they build it, people will come, which isn't true. Talking to potential customers gives you insight into what they actually want. Too many founders create solutions looking for a problem.\u003C\u002Fp\u003E\u003Cp\u003EMy advice? Whatever you build, care enough to stay disciplined through the good and bad days. As my mentor would say: \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003E\"You won't always be motivated. That's why you need to be disciplined.\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat said, here are some general ideas:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EProductivity tools\u003C\u002Fli\u003E\u003Cli\u003EEducational platforms\u003C\u002Fli\u003E\u003Cli\u003EContent creation systems\u003C\u002Fli\u003E\u003Cli\u003EResearch and analysis tools\u003C\u002Fli\u003E\u003Cli\u003ECustomer service solutions\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWhatever you decide to build, you need to solve a problem for someone willing to pay for it.\u003C\u002Fp\u003E\u003Cp\u003EThe more pressing the problem, the greater your level of success. 💪\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EHow to market and grow a GPT wrapper business\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003E10 times out of 10, if you find the right problem, there's already a community.\u003C\u002Fp\u003E\u003Cp\u003EThese communities exist everywhere. They attend conferences, host meetups, and hang out online. 📱\u003C\u002Fp\u003E\u003Cp\u003EThink about it:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EMoms hang out on social platforms, sharing tips and tricks and offering emotional support.\u003C\u002Fli\u003E\u003Cli\u003EFormula One fans gather online, discussing the next race or debating who performed best.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThis also applies in the professional world: CFOs, CMOs, and CEOs all connect in their own spaces, talking about shared problems. Right now, they're discussing a problem you could solve.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-ai-make-you-a-billionaire\u002F\"\u003ECould AI make you a billionaire in 2025?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOnce you've figured out the problem you're solving, start building a community. Ideally, you should build your app and community simultaneously. 👌\u003C\u002Fp\u003E\u003Cp\u003ESome call this \"building in public,\" but the real magic is bringing potential users along for the ride.\u003C\u002Fp\u003E\u003Cp\u003ETake \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fharrisonhide\u002F?g=5\" target=\"_blank\"\u003EHarrison Hide\u003C\u002Fa\u003E, for example. He's building \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fjoinlonglane\u002F\" target=\"_blank\"\u003ELong Lane\u003C\u002Fa\u003E, a wellness hotel and member club that gives professionals a personalized, all-in-one wellness experience. It focuses on health, nutrition, and mental performance, all in a curated, alcohol-free environment.\u003C\u002Fp\u003E\u003Cp\u003EHarrison isn't creating a tech solution, but he's proving that building a community first works with any idea. 🎯\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EOwn your audience\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'm a huge fan of newsletters. They're the gift that keeps on giving. What should you include in your newsletter? Everything. Document the highs, the lows, what's next, what you're building, and what you're learning. Harrison does an incredible job with this, and you can, too.\u003C\u002Fp\u003E\u003Cp\u003EI'm not suggesting you ignore platforms like TikTok and Instagram entirely. You can expand to them later, but it's important to choose your priorities in the early stages. You can't do everything alone, so staying focused is crucial.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-search-could-destroy-online-businesses-how-you-can-stay-ahead\u002F\"\u003EChatGPT Search could destroy online businesses - how you can stay ahead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis approach is like running a media company first and monetizing through a software solution. 🔎\u003C\u002Fp\u003E\u003Cp\u003EAnd let me tell you, after spending tens of millions of dollars on marketing campaigns, this is by far the best approach.\u003C\u002Fp\u003E\u003Cp\u003EAccording to a \u003Ca href=\"https:\u002F\u002Fkhoros.com\u002Fblog\u002Fdrive-revenue-growth-by-igniting-the-community-engine\" target=\"_blank\"\u003Estudy by Khoros\u003C\u002Fa\u003E, Airbnb produced 2.5 times more revenue for its member hosts by using its community to drive innovation and product development. This statistic demonstrates the significant impact that a well-managed online community can have on a company's revenue growth. 🤯\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI know I came at you with a lot today, so here's a quick recap: 😊\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EDo the research\u003C\u002Fstrong\u003E: Don't build ish without talking to the people you expect to give you money.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EBuild a community\u003C\u002Fstrong\u003E: Preferably a newsletter, but a social channel works too.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EUnderstand the problem\u003C\u002Fstrong\u003E: Start building your app after you fully grasp the problem and who you're serving.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EKeep the community engaged\u003C\u002Fstrong\u003E: Share updates, \"Today we built this,\" \"What do you think of this?\" and so on.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EStay consistent\u003C\u002Fstrong\u003E: Tough times don't last, but tough people do.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ELaunch your app\u003C\u002Fstrong\u003E: Keep engaging your audience even after launch.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E🚨 And this is the most important part! \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EWhen you become a gazillionaire, let me use your yacht when you're out of town!\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EIf you're unsure how to market your new SaaS company, please \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Foptin1732066301429?utm_source=LM020-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Ejoin my free newsletter, No Fluff Just Facts\u003C\u002Fa\u003E. I share business insights like this, what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. 🤓\u003C\u002Fp\u003E\u003Cp\u003EIf this sounds like your jam and you wanna be besties forever, click here to sign up. It's totally FREE.\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this article helps; I'm rooting for you!\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-02-06 16:13:07",timezone:"UTC",updated:c,published:c},description:"Every day people are using AI in ways you wouldn't expect. You can too. Here's how",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"3194b97c-09ee-48db-b898-2d5a198064ec",image:{id:"aab4ad0f-4248-4a7b-8baa-64b0f0a98b9d",filename:"gettyimages-1445810162-1.jpg",dateCreated:{created:c,date:"2025-02-06 16:03:47",timezone:"UTC",updated:c,published:c},alt:"money growing",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F02\u002F06\u002Faab4ad0f-4248-4a7b-8baa-64b0f0a98b9d\u002Fgettyimages-1445810162-1.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2090,height:1435,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"from-zero-to-millions-how-regular-people-are-cashing-in-on-ai",startYear:c,summary:b,title:"From zero to millions? How regular people are cashing in on AI",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"163bf614-5353-46ad-a8d3-16d41ee718c3\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"AntonioSolano\u002FGetty Images\" data-image-alt-text=\"online shopping\" data-image-filename=\"gettyimages-1777826378.jpg\" data-image-date-created=\"2025\u002F01\u002F17\" data-image-width=\"2235\" data-image-height=\"1341\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI wanna start by saying I'm not anti-AI.\u003C\u002Fp\u003E\u003Cp\u003EFar from it, actually. 😤\u003C\u002Fp\u003E\u003Cp\u003EI think \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003EAI is amazing\u003C\u002Fa\u003E, and nothing will come between my \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-how-the-worlds-most-popular-ai-chatbot-can-benefit-you\u002F\" target=\"_blank\"\u003EChatGPT subscription\u003C\u002Fa\u003E and me.\u003C\u002Fp\u003E\u003Cp\u003ESo, if you're an AI superfan... \u003C\u002Fp\u003E\u003Cp\u003ERELAX 🫷🥺🫸 and stay out of my DMs.  \u003C\u002Fp\u003E\u003Cp\u003EI'm not beefing with you, not today, at least. (I might change my mind tomorrow! 😛)\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-sign-up-for-the-next-tiktok-and-why-you-should-do-it-right-away\u002F\"\u003EHow to sign up for the 'next TikTok' - and why you should do it right away\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ENow that I've got my disclaimer out the way, I NEED to tell you about the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\" target=\"_blank\"\u003Efuture of online shopping\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EIf you've ever thought about starting an online business or are already selling stuff online and looking for the edge, I've got you.\u003C\u002Fp\u003E\u003Cp\u003EIn this article, we'll explore:🧐\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EWhat I believe the future of online shopping looks like\u003C\u002Fli\u003E\u003Cli\u003EHow we got to this point in the digital retail landscape\u003C\u002Fli\u003E\u003Cli\u003ETips and tricks you can use to stay ahead\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ESo kick back and put the pitchfork down as we dive into what I believe could be a game-changer for online shopping in 2025.\u003C\u002Fp\u003E\u003Cp\u003EOh, and if you stick around until the end, I'll also share how we could make some mula. 🤑\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick Intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new to my work, my name's \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flestermappjr\u002F\" target=\"_blank\"\u003ELester\u003C\u002Fa\u003E, but my friends call me Les.👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of e-commerce brands. I'm an award-winning performance marketer at my core, and spotting trends is my thing.\u003C\u002Fp\u003E\u003Cp\u003EMost importantly, I've been in the e-commerce space for over 10 years, with some massive wins and even more impressive losses (lol). \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI've seen many trends come and go while keeping my pulse on the industry and what's working.🤓☝️\u003C\u002Fp\u003E\u003Cp\u003EBut I can tell you with 99% certainty that this trend is different.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EThe biggest opportunity for online shopping in 2025\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'm sure you're wondering, what's this big opportunity?🕵\u003C\u002Fp\u003E\u003Cp\u003EIt's called live commerce, and if you're unfamiliar, it's a blend of livestreaming and e-commerce.\u003C\u002Fp\u003E\u003Cp\u003ECreators showcase their products live, explaining the features and benefits to their audience. If the audience likes what they see, they can instantly add it to their cart and purchase it.\u003C\u002Fp\u003E\u003Cp\u003EHere's the crazy part: Live commerce generated $20 billion in 2022 and is projected to hit $55 billion by 2026.😲\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\"\u003EThere's a new king of online shopping, and it's built an unstoppable monopoly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAccording to a recent study, live commerce enhances the online shopping experience by up to 60 percent, making it more engaging and enjoyable for consumers. What is even more impressive is that about 46 percent of US consumers have made a purchase through a live shopping event. \u003C\u002Fp\u003E\u003Cp\u003EFunny story.\u003C\u002Fp\u003E\u003Cp\u003EThere I was, explaining live commerce to Aly (my editor), and she looked at me and said, \"So, it's like \u003Ca href=\"https:\u002F\u002Fwww.qvc.com\u002F\" target=\"_blank\"\u003EQVC\u003C\u002Fa\u003E?\"\u003C\u002Fp\u003E\u003Cp\u003EI laughed and said, \"Yeah, basically, but online.\"\u003C\u002Fp\u003E\u003Cp\u003EThen two things hit me.\u003C\u002Fp\u003E\u003Cp\u003EOne, geez, I'm getting old. 🫠\u003C\u002Fp\u003E\u003Cp\u003ETwo, even with all the technological advancements like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftesla-heralds-unsupervised-self-driving-ai-by-2027-but-skeptics-abound\u002F\" target=\"_blank\"\u003Eself-driving cars\u003C\u002Fa\u003E and AI, at our core, humans still want to feel connected to something. That is something AI will never replace.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-isnt-the-next-big-thing-heres-what-is\u002F\"\u003EAI isn't the next big thing - here's what is\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EReplicate, sure. Replace, nah. 👎\u003C\u002Fp\u003E\u003Cp\u003EThe future belongs to founders and entrepreneurs who create meaningful connections with their audience.\u003C\u002Fp\u003E\u003Cp\u003ENow, I'm not saying AI avatars will fail.\u003C\u002Fp\u003E\u003Cp\u003EI am saying that the founders and entrepreneurs who dare to put themselves out there will likely be more successful.\u003C\u002Fp\u003E\u003Cp\u003EAnd here's the irony.🧐\u003C\u002Fp\u003E\u003Cp\u003EThe more AI we have, the more people will seek meaningful human connections.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EThe psychology of why it works\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EUnderstanding why live commerce works is essential to future-proofing your business.\u003C\u002Fp\u003E\u003Cp\u003ELive commerce is at the root of what makes us human. It's not just about the product.\u003C\u002Fp\u003E\u003Cp\u003ELet's start with the fear of missing out, a compelling marketing tactic. When you see others getting excited and making purchases, it's hard not to think, \"I need one too.\" 🥰\u003C\u002Fp\u003E\u003Cp\u003EIt's like when you see one of those TikTok challenges and think, \"I have to try this.\"\u003C\u002Fp\u003E\u003Cp\u003E\"It can't be that good.\"\u003C\u002Fp\u003E\u003Cp\u003Eor\u003C\u002Fp\u003E\u003Cp\u003E\"It can't be that hard.\"\u003C\u002Fp\u003E\u003Cp\u003EIt's the same thing with live commerce.\u003C\u002Fp\u003E\u003Cp\u003EBut when it's happening in real time, it's that feeling on steroids because when the livestream ends, so does the promotion.\u003C\u002Fp\u003E\u003Cp\u003EThe audience is faced with purchasing one way or another at that moment. 📢\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWho are the players?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EAs you can expect, TikTok is leading the charge regarding live commerce.\u003C\u002Fp\u003E\u003Cp\u003EPrivacy concerns aside, TikTok really gets it.\u003C\u002Fp\u003E\u003Cp\u003ECreators have seen a lot of success and made millions using this format. 🚀\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-the-tiktok-ban-could-collapse-the-creator-economy\u002F\"\u003EWhy the TikTok ban could collapse the creator economy\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt's not just about making money with products either. TikTok's gifting feature allows users to send virtual items to creators to show appreciation, adding another layer of engagement.\u003C\u002Fp\u003E\u003Cp\u003EThat said, the platform I'm watching (and totally in love with) is called \u003Ca href=\"https:\u002F\u002Fwww.whatnot.com\u002F\" target=\"_blank\"\u003EWhatnot\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EAs I write this, Whatnot is the fastest-growing platform for live shopping. It specializes in collectibles, fashion, and other niche products.\u003C\u002Fp\u003E\u003Cp\u003EWhat I love most about the platform is how it connects passionate collectors with the products they love most. 🎁\u003C\u002Fp\u003E\u003Cp\u003EIt really feels like a community.\u003C\u002Fp\u003E\u003Cp\u003EEven though the platform is \"new,\" creators are already seeing success.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-streaming-webcam\u002F\"\u003EThe best webcams for streaming of 2025: Expert tested and reviewed\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor example, \u003Ca href=\"https:\u002F\u002Fwww.whatnot.com\u002Fuser\u002Fcaitieco?srsltid=AfmBOorp3yIVQALFDVcqGaBml66Jqq4c-I7ngNkXPpB86jLefJX2OTrw\" target=\"_blank\"\u003ECaitieco\u003C\u002Fa\u003E recently shared that she\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=u3UoR7T8eKI\" target=\"_blank\"\u003E sells over $170,000 per month on Whatnot\u003C\u002Fa\u003E. This proves that dedicated sellers can achieve significant financial success through the platform.\u003C\u002Fp\u003E\u003Cp\u003EWhat I love about Whatnot is that it shows this style of commerce has legs and isn't unique to TikTok. ❤️\u003C\u002Fp\u003E\u003Cp\u003EThat said, new platforms are popping up, and established ones are adopting this commerce style with varying success levels.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003E3 tips to get started with live commerce\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'm sure you're wondering, where do I even start?\u003C\u002Fp\u003E\u003Cp\u003EYou must be good at public speaking and communication basics to make this work. While you don't need to be perfect, and things like stuttering can even be endearing, you need a firm grasp of what you're doing before you go live.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fsmart-office\u002Fone-of-the-best-podcasting-microphones-ive-tested-is-not-made-by-yeti-or-rode\u002F\"\u003EOne of the best podcasting microphones I've tested is not made by Yeti or Rode\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn this case, \"live\" doesn't mean being unprepared. Feel me? 😇\u003C\u002Fp\u003E\u003Cp\u003EWith that said, here's your crash course on how to start doing live commerce and thrive.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Promoting your livestream in advance. \u003C\u002Fstrong\u003E📢\u003C\u002Fh3\u003E\u003Cp\u003E\u003Cstrong\u003EWhat it is:\u003C\u002Fstrong\u003E Promoting your livestream ahead of time to build excitement and ensure a strong turnout. Your livestream needs to feel like an event, so do something unique and offer an exclusive deal or promotion that can only be redeemed during the livestream. You need to give your audience a reason to show up.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHow to do it:\u003C\u002Fstrong\u003E Use email, social media, and SMS to treat it like a prelaunch. Tell everyone you know and encourage them to share it with others. Build buzz by sharing sneak peeks or teasers of what you'll showcase during the live.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip:\u003C\u002Fstrong\u003E Set up a reminder system with SMS or email. Send countdown messages like \"We're live in 24 hours!\" or \"Don't miss our live in 1 hour!\" Pair these reminders with a hint about the special offer to build urgency and ensure your audience is ready to engage.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Leverage live Q&A \u003C\u002Fstrong\u003E🤔\u003C\u002Fh3\u003E\u003Cp\u003E\u003Cstrong\u003EWhat it is\u003C\u002Fstrong\u003E: A real-time conversation with your audience where you answer questions to build trust and rapport. In many ways, it's like being in a store and asking a salesperson about a product or service.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHow to do it: \u003C\u002Fstrong\u003EEncourage your audience to ask questions during the livestream and answer them genuinely and in detail. This is your chance to handle objections and clarify anything that might be unclear in your prospects' minds.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip: \u003C\u002Fstrong\u003EPrepare answers for common questions beforehand to keep the session smooth and engaging. If you don't know the answer, it's OK to say, \"I don't know, but I'll get back to you.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Have a clear call to action\u003C\u002Fstrong\u003E🎯\u003C\u002Fh3\u003E\u003Cp\u003E\u003Cstrong\u003EWhat it is:\u003C\u002Fstrong\u003E A clear call to action (CTA) tells your audience exactly what you want them to do, whether it's buying a product, signing up, or staying connected. You must have a CTA, and don't be shy either. Be clear and confident in your product or service.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHow to do it:\u003C\u002Fstrong\u003E Be direct and specific during your livestream. Say things like \"Click the link to add this to your cart now\" or \"Tap the button to claim this exclusive offer.\" Make it easy and obvious for them to take action.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip:\u003C\u002Fstrong\u003E Use urgency and exclusivity in your CTA. For example, \"This deal is only available for the next 10 minutes,\" or \"We have limited stock, so grab yours before it's gone.\" Most importantly, make it special; give your loyal supporters a reason to attend your live event and explain why they need your offer.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003ELike most things in life, you will get what you put in.\u003C\u002Fp\u003E\u003Cp\u003ELive commerce is a fantastic opportunity to grow any business. However, that doesn't mean it's a magic formula.\u003C\u002Fp\u003E\u003Cp\u003EThings like having a good product that people want, understanding your audience, and knowing how to connect with them will play an important role.\u003C\u002Fp\u003E\u003Cp\u003ELive commerce should be viewed as another tool in your tool belt, not the belt itself. 😉\u003C\u002Fp\u003E\u003Cp\u003EIt's interesting to see how big brands are losing touch with their audience. They're chasing AI trends while drifting further from genuine connections. Meanwhile, consumers are saying, \"AI is great, but we don't want it to replace authentic interactions with a brand.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fhome-entertainment\u002Fis-your-live-tv-streaming-service-still-worth-it-i-reassessed-the-options-for-us-both\u002F\"\u003EIs your live TV streaming service still worth it? I reassessed the options for us both\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EConsistently engaging with your audience is key.\u003C\u002Fp\u003E\u003Cp\u003EWho knows? \"Live commerce\" might get rebranded into some other fancy name in a few years. But at its core, the underlying \"thing\" that's happening is simple: humans connecting with humans. \u003C\u002Fp\u003E\u003Cp\u003ENow is the perfect time to take advantage of this shift and gain an edge. Big brands are missing the mark and losing their connection with audiences.\u003C\u002Fp\u003E\u003Cp\u003EYou being you is an advantage.\u003C\u002Fp\u003E\u003Cp\u003EAI can't imitate that.\u003C\u002Fp\u003E\u003Cp\u003EAll that said, humans are winning, for now 😩\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this article helps; I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. Want more data-driven marketing insights? Sign up for my \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM016-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Efree newsletter\u003C\u002Fa\u003E, No Fluff Just Facts. I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM016-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally free.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-17 21:24:00",timezone:"UTC",updated:c,published:c},description:"As big brands chase the latest AI trends, they're losing touch with their audience - making this the perfect time for you to join a movement that's reshaping e-commerce. Here's how.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"eca4d139-3d11-4cb0-9238-92018364329b",image:{id:"163bf614-5353-46ad-a8d3-16d41ee718c3",filename:"gettyimages-1777826378.jpg",dateCreated:{created:c,date:"2025-01-17 00:35:23",timezone:"UTC",updated:c,published:c},alt:"online shopping",credits:"AntonioSolano\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F17\u002F163bf614-5353-46ad-a8d3-16d41ee718c3\u002Fgettyimages-1777826378.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2235,height:1341,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"no-ai-wont-revolutionize-shopping-but-this-will",startYear:c,summary:b,title:"No, AI won't revolutionize shopping - but this will",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"9a23272b-10d6-11e4-9732-00505685119a",username:"David Gewirtz",profileUrl:c,email:c,firstName:"David",lastName:"Gewirtz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"de4475ef-be59-4858-beb8-6f7696c85945",filename:"david-gewirtz.jpg",dateCreated:{created:c,date:"2022-08-05 15:19:52",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fde4475ef-be59-4858-beb8-6f7696c85945\u002Fdavid-gewirtz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"In addition to hosting the ZDNET Government and ZDNet DIY-IT blogs, David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.\r\n\r\nDavid is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"881ccced-a3ac-438d-95f2-a3bf0a489d44\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"Amazon affiliate link on a Mac laptop over an orange background with red Xs.\" data-image-filename=\"sjvn-travel-6.jpg\" data-image-date-created=\"2025\u002F01\u002F10\" data-image-width=\"4320\" data-image-height=\"2430\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAffiliate links have become hugely popular among internet content creators. In many ways, they've replaced or strongly augmented advertising and sponsorships as a way to support publications and productions.\u003C\u002Fp\u003E\u003Cp\u003EI recently added affiliate links to my newsletter and YouTube channel but made an undocumented mistake that cost me the holiday boost I was hoping for. In this article, I'll show you what that mistake was and how to avoid it. But first, let's quickly define what affiliate links are and how they work.\u003C\u002Fp\u003E\u003Ch2\u003E Understanding affiliate links \u003C\u002Fh2\u003E\u003Cp\u003EYou may have seen a small disclosure statement at the top or bottom of many of our articles saying, \"When you buy through our links, we may earn a commission.\" Those links are affiliate links. Most successful content-oriented websites these days are at least partially supported through those commissions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-25-most-popular-products-zdnet-readers-bought-this-month-november\u002F\"\u003E\u003Cstrong\u003EThe 25 most popular products ZDNET readers bought during the holidays\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThey're actually a creative and fairly ethical way for sellers and creators to support each other.\u003C\u002Fp\u003E\u003Cp\u003EAn affiliate link is a link to a product that contains a special code identifying the affiliate (the site where the link is displayed). When a reader clicks on one of those links and makes a purchase, a small commission is credited to the sending site.\u003C\u002Fp\u003E\u003Cp\u003EClicking an affiliate link doesn't change the price you pay for a product, so visiting a site through an affiliate link doesn't cost consumers extra. The seller (in my case, Amazon) shares a small amount of the overall sale price if a sale occurs. It has the potential to be fairly profitable for content creators because Amazon will send a payment for almost any purchase within 24 hours by that reader, not just purchases of the item linked to.\u003C\u002Fp\u003E\u003Cp\u003EThere are, of course, terms and conditions and products that have higher or lower commissions or none at all. But the general approach is fairly sound.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ces-2025-products-id-buy-as-soon-as-theyre-available-for-purchase\u002F\"\u003EThree CES 2025 products I'd buy as soon as they're available for purchase\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYes, content creators make some money if someone buys a product that's been linked to, but creators need to support all the time and cost of infrastructure. Affiliate links are certainly less in-your-face than ads, which we as an industry have relied on for about a hundred years.\u003C\u002Fp\u003E\u003Ch2\u003E My decision to add affiliate links \u003C\u002Fh2\u003E\u003Cp\u003EFor years, I've avoided putting affiliate links into my personal content. But my newsletter and YouTube channel grew quite nicely in 2024, and I've been spending fairly heavily building out infrastructure to produce high-quality videos. I have an entire army of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-i-reuse-my-old-iphones-instead-of-trading-them-in-including-with-robots\u002F\" target=\"_blank\"\u003Evideo robots\u003C\u002Fa\u003E that do some of what a camera person would do, and those robots are not cheap.\u003C\u002Fp\u003E\u003Cp\u003EPeople subscribe to my newsletter to see what articles I've written here on ZDNET, to see some of my projects while they're in progress, to get tool recommendations, to watch some very cool YouTube videos, and to read interesting articles I spotlight -- usually including one or more ZDNET articles by my colleagues.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-the-tiktok-ban-could-collapse-the-creator-economy\u002F\"\u003EWhy the TikTok ban could collapse the creator economy\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMy videos are generally build videos of some of my outlandish projects. That's why they often spotlight tools I use or gear I've invested in.\u003C\u002Fp\u003E\u003Cp\u003EThe videos point viewers to my newsletter and the newsletter points readers to my content here on ZDNET, so it all becomes a \u003Ca href=\"https:\u002F\u002Fwww.merriam-webster.com\u002Fdictionary\u002Fvirtuous%20circle\"\u003Evirtuous cycle\u003C\u002Fa\u003E that provides my \"fans\" and me with a more comprehensive way to connect on a variety of levels.\u003C\u002Fp\u003E\u003Cp\u003EBut, like I said, it seemed time to help cover the costs for some of the gear that goes into producing the content I do, so I decided to add Amazon affiliate links to my holiday recommendation newsletter and then continue into 2025.\u003C\u002Fp\u003E\u003Cp\u003EThat's where things went wrong.\u003C\u002Fp\u003E\u003Ch2\u003E Amazon has strict rules \u003C\u002Fh2\u003E\u003Cp\u003EAs you might imagine with any program that involves vendors making payouts, there are strict rules designed to protect the vendors' interests and prevent payout fraud. Amazon has \u003Ca href=\"https:\u002F\u002Faffiliate-program.amazon.com\u002Fhelp\u002Foperating\u002Fagreement\"\u003Emany rules for its Amazon Associates program\u003C\u002Fa\u003E that I wanted to make sure I was following.\u003C\u002Fp\u003E\u003Cp\u003EAmazon has an \u003Ca href=\"https:\u002F\u002Faffiliate-program.amazon.com\" target=\"_blank\"\u003EAssociates program\u003C\u002Fa\u003E, which works off individual item links. It also has an Influencer's program, which allows you to set up a store page and recommend entire categories of products. I signed up for the Associates program. I haven't yet looked into the Influencer's program. So all of what I'm going to say is about the Associates program.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-isnt-the-next-big-thing-heres-what-is\u002F\"\u003EAI isn't the next big thing - here's what is\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen I decided to set up my links to Amazon, two rules caught my eye. The first is this: you need to drive three fully organic purchases through the affiliate links within the first six months to be accepted into the affiliate program.\u003C\u002Fp\u003E\u003Cp\u003EThis was interesting. In watching video after video about the Amazon program, and reading the detailed rules documents and corresponding with Amazon Associates support, it was clear that you could not just go ahead and make three purchases through your own links. YouTubers said that people had been denied access if even family or friends made those purchases, implying that, like Santa, Amazon knows if you've been bad or good, so be good for goodness sake.\u003C\u002Fp\u003E\u003Cp\u003EApparently, those who didn't drive three fully organic purchases in that six months, or who cheated by using family or friends, were banned from the program.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator\u002F\"\u003E3 lucrative side hustles with OpenAI's Sora video generator\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe second rule that caught my eye is the one where you can only use links on web pages that are visible to the public. That means Amazon strictly prohibits using links from email newsletters, Facebook groups, and so on.\u003C\u002Fp\u003E\u003Cp\u003EThis kind of shot a major hole in my wanting to put affiliate links in my email newsletter. After some research, I found a fully Amazon-approved way around this using a service called \u003Ca href=\"https:\u002F\u002Fgeni.us\u002F\"\u003EGeniusLink\u003C\u002Fa\u003E, which charges $6\u002Fmonth for up to 2,000 clicks (and a sliding scale upwards as your volume increases).\u003C\u002Fp\u003E\u003Cp\u003EGeniusLink has a service called ChoicePages that creates landing pages for all your links. When a reader clicks a link in one of my email newsletters, the link takes the reader to a GeniusLink landing page that is public on the internet. The reader then has to click the Amazon logo to see the product on Amazon.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"17f0a42f-9031-4414-a96a-437097e71027\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by David Gewirtz\u002FZDNET\" data-image-alt-text=\"choice-page\" data-image-filename=\"choice-page.jpg\" data-image-date-created=\"2025\u002F01\u002F10\" data-image-width=\"1280\" data-image-height=\"1560\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThis way, Amazon can see the public page sending the reader to Amazon, and it fulfills the public pages option. Make sure to add geni.us to your \"Edit Your Website, Mobile App, and Alexa Skill List\" on your Associates setup page to tell Amazon this is one of the domains you'll be using to send links to Amazon. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"e7fc0d89-c229-445f-8a79-4c185259f2a4\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by David Gewirtz\u002FZDNET\" data-image-alt-text=\"site-list\" data-image-filename=\"site-list.jpg\" data-image-date-created=\"2025\u002F01\u002F10\" data-image-width=\"971\" data-image-height=\"563\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAmazon has other rules and I strongly recommend you read \u003Ca href=\"https:\u002F\u002Faffiliate-program.amazon.com\u002Fhelp\u002Foperating\u002Fagreement\"\u003Eall of its guidelines\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Ch2\u003E Where I went wrong \u003C\u002Fh2\u003E\u003Cp\u003EOnce I started down the Amazon Associates road, I found I was obsessing on getting those first three organic purchases. I wasn't sure that a link to spare WD-40 spray straws would inspire many clicks or purchases, but useful-but-somewhat-obscure finds were what I wanted to spotlight in my newsletters and videos.\u003C\u002Fp\u003E\u003Cp\u003ESince we were in the last stages of the holiday shopping season at the time, I decided to do a special newsletter on Dave's favorite tools of 2024. I put together a list of 12 of my favorite tools, copied the Amazon links, dutifully pasted those into the GeniusLink system, generated Choice Pages, got the URLs for those, and pasted those into my newsletter, one for each product.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fthese-tech-skills-drove-the-biggest-salary-increases-over-the-past-year\u002F\"\u003EThese tech skills drove the biggest salary increases over the past year\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThen I did my mailing. By the next day, my mailer stats told me that 48% of my subscribers opened the newsletter. But the Amazon Associates status page said there had been no purchases, and more concerningly, no clicks in. This despite the fact that GeniusLink showed some clicks.\u003C\u002Fp\u003E\u003Cp\u003EThis concerned me, but both GeniusLink and Amazon told me that it can take some time for the Associates portal to update and reflect new traffic. So I gave it a week. I even did another mailing, this time for David's favorite gadgets of 2024, and still the Associates program showed no clicks into the Amazon site.\u003C\u002Fp\u003E\u003Cp\u003EBy this time, I had chased down Amazon support and gone very far down the rabbit hole, showing them my links, my URLs, my results, and on and on and on. Their advice was that it looked like I was doing everything correctly, and just wait.\u003C\u002Fp\u003E\u003Cp\u003EI also went back to GeniusLink support and went down a similar rabbit hole. I have to give them credit because I was still just a trial customer, but they took the time to dig into what was happening.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fces-2025-zdnet-best-products-2025-01-12\u002F\"\u003ECES 2025: The 25 best products that impressed us the most\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBy this point, I had sent 90 clicks into Amazon, and not a single one was recorded. I was three weeks into my six-month deadline, and nothing was happening.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E The URL conundrum (and its solution) \u003C\u002Fh2\u003E\u003Cp\u003EThen someone at GeniusLink decided to live up to their company name and put forth a theory -- which turned out to be correct.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-share-a-tiny-perfect-link-to-any-amazon-product-theres-a-magic-button\u002F\"\u003EHow to share a tiny, perfect link to any Amazon product (there's a magic button)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EI used Amazon's short links, which are available from the share button on every Amazon product page. I even did \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-share-a-tiny-perfect-link-to-any-amazon-product-theres-a-magic-button\u002F\"\u003Ean article about how to use them\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ERather than one of the big long links up in the browser's address bar, you get a clear and clean link like https:\u002F\u002Fa.co\u002Fd\u002FXXXXXX. So, when I set up my GeniusLink links, I pasted these a.co links into the GeniusLink interface.\u003C\u002Fp\u003E\u003Cp\u003EBig mistake.\u003C\u002Fp\u003E\u003Cp\u003EThe GeniusLink support rep speculated that since the a.co link and the geni.us links were both shortened links, perhaps Amazon couldn't decipher the dual shortened links. I had never considered that a.co was explicitly a shortened link, because those links were also provided by Amazon.\u003C\u002Fp\u003E\u003Cp\u003EIf you don't use GeniusLink and you use Amazon's own affiliate system, you still can't use the a.co links. If you use the Amazon Affiliate \"smart bar,\" that tool will give you a different short link variation in the form https:\u002F\u002Famzn.to\u002FXXXXXX.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\"\u003EThere's a new king of online shopping, and it's built an unstoppable monopoly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAmazon doesn't require you to use its amzn.to short link. Amazon allows you to paste your affiliate code (called a tracking ID) at the end of a URL, as a URL parameter in the form &tag=TRACKINGID.\u003C\u002Fp\u003E\u003Cp\u003EBut if you add the tracking tag as a URL parameter to an a.co URL, even though the URL is the one Amazon recommends for sharing, your affiliate referral traffic won't be tracked.\u003C\u002Fp\u003E\u003Cp\u003ESo, here's what I found out. As soon as I replaced the a.co URLs with full Amazon links from the address bar, Amazon started registering and tracking my affiliate traffic.\u003C\u002Fp\u003E\u003Cp\u003EOne benefit of using GeniusLink was that once I changed the URLs in their interface to ones that worked, people who clicked on the GeniusLink links in my \"best of\" lists that previously generated no referral traffic now were registered by Amazon.\u003C\u002Fp\u003E\u003Cp\u003EFortunately, just a day after I made the change to all my affiliate URLs, another site picked up my recommendation list and sent a very nice amount of traffic through my links. As of about two weeks later, I've registered 693 clicks (not counting those original 90) into Amazon. Those clicks led to 76 items ordered (and 69 shipped), which blew me way past the three-item requirement. Amazon sent me a note saying I have been accepted into the program.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"12645cba-b5a9-4f33-ba01-3b08acdd2f8b\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by David Gewirtz\u002FZDNET\" data-image-alt-text=\"chart\" data-image-filename=\"chart.jpg\" data-image-date-created=\"2025\u002F01\u002F10\" data-image-width=\"1088\" data-image-height=\"468\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOf interesting note is this: Amazon made $1,889.06 from my links. I made just under sixty bucks. That's certainly not going to pay for more camera gear, but it's also not inconsiderable. That will pay one or two streaming service fees, which is something.\u003C\u002Fp\u003E\u003Cp\u003EIn any case, there you go. Whatever you do, don't use the sharing link Amazon provides to share your links with the affiliate program. If you do, Amazon won't register any activity and won't share any revenue with you. Sharing may be caring, but sharing links are kryptonite to Amazon Associates traffic.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmetas-latest-update-is-a-devastating-blow-to-advertisers-what-you-need-to-know\u002F\"\u003EMeta's latest update is a devastating blow to advertisers\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAre you using affiliate links for your content? Have you ever bought something from Amazon after clicking a link on a site that uses affiliate links? Of course you did. What was your favorite Amazon purchase this holiday season? Let us know in the comments below.\u003C\u002Fp\u003E\u003Chr\u003E\u003Cp\u003E\u003Cem\u003EYou can follow my day-to-day project updates on social media. Be sure to subscribe to \u003Ca href=\"https:\u002F\u002Fadvancedgeekery.substack.com\u002F\"\u003Emy weekly update newsletter\u003C\u002Fa\u003E, and follow me on Twitter\u002FX at \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdavidgewirtz\"\u003E@DavidGewirtz\u003C\u002Fa\u003E, on Facebook at \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fdavidgewirtz\"\u003EFacebook.com\u002FDavidGewirtz\u003C\u002Fa\u003E, on Instagram at \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002FDavidGewirtz\u002F\"\u003EInstagram.com\u002FDavidGewirtz\u003C\u002Fa\u003E, on Bluesky at \u003Ca href=\"https:\u002F\u002Fbsky.app\u002Fprofile\u002Fdavidgewirtz.com\"\u003E@DavidGewirtz.com\u003C\u002Fa\u003E, and on YouTube at \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FDavidGewirtzTV\"\u003EYouTube.com\u002FDavidGewirtzTV\u003C\u002Fa\u003E.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-14 15:39:21",timezone:"UTC",updated:c,published:c},description:"Learn the critical mistake that almost cost me my Amazon affiliate status and learn the insider tip that saved my program just in time.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"c9bf4312-9320-4eb8-8db9-30af52584bac",image:{id:"881ccced-a3ac-438d-95f2-a3bf0a489d44",filename:"sjvn-travel-6.jpg",dateCreated:{created:c,date:"2025-01-10 15:03:40",timezone:"UTC",updated:c,published:c},alt:"choice-page",credits:"Screenshot by David Gewirtz\u002FZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F10\u002F881ccced-a3ac-438d-95f2-a3bf0a489d44\u002Fsjvn-travel-6.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:4320,height:2430,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"if-you-want-your-amazon-affiliate-links-to-count-dont-do-this",startYear:c,summary:b,title:"If you want your Amazon affiliate links to count, don't do this",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"114c901c-ec91-11e3-95d2-02911863765e",slug:"social-media",name:"Social Media",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"a4c60cb0-1265-4fd2-bbc6-960ba1bca457",username:"abeaty",profileUrl:c,email:c,firstName:"Artie",lastName:"Beaty",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"e162cc7e-cfeb-49ed-8d5a-d98d162d327e",filename:"artie.jpg",dateCreated:{created:c,date:"2023-06-08 15:26:03",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F06\u002F08\u002Fe162cc7e-cfeb-49ed-8d5a-d98d162d327e\u002Fartie.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Artie Beaty is a freelance writer, based just outside Charlotte, with a passion for smart home tech and tech news. He has a bachelor's in journalism from UNC Charlotte and has been writing for over 15 years. On the weekends you'll find him leading haunted ghost tours of uptown Charlotte.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"3a74e3d2-8dfe-4db6-8673-b8659d4e1df2\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Daniella Ramirez\u002FZDNET\" data-image-alt-text=\"img-5346\" data-image-filename=\"img-5346.jpg\" data-image-date-created=\"2024\u002F04\u002F24\" data-image-crop=\"3024x1699+0+1258\" data-image-width=\"3024\" data-image-height=\"4032\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe next time you run low on your favorite food, you could place an Instacart order straight from your refrigerator -- including items that your fridge added to the shopping list.\u003C\u002Fp\u003E\u003Cp\u003ESamsung \u003Ca href=\"https:\u002F\u002Fnews.samsung.com\u002Fglobal\u002Fsamsung-joins-forces-with-instacart-to-enhance-kitchen-experiences-through-hallmark-innovation?utm_source=feedly&utm_medium=direct&_bhlid=b60ad6ccbd191b875e39927f62990a96b64f15cb\"\u003Eannounced today\u003C\u002Fa\u003E that it's teaming up with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Finstacart-users-will-soon-be-able-to-order-takeout-from-local-restaurants-too\u002F\"\u003EInstacart\u003C\u002Fa\u003E to let you place a grocery order directly from your refrigerator's screen. This order can consist of items you placed there and things your fridge knew you needed. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fces-2025-what-to-expect-and-how-to-watch\u002F\"\u003ECES 2025: What to expect and how to watch\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESamsung said this feature will be introduced first in the company's 2025 \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fkitchen-household\u002Fsamsung-bespoke-refrigerator-deal\u002F\"\u003EBespoke models\u003C\u002Fa\u003E -- the 32-inch \"Family Hub\" display version and the 9-inch \"AI Home\" display version. The feature also will roll out to existing AI Family Hub+ units through over-the-network firmware updates later this year. \u003C\u002Fp\u003E\u003Cp\u003ENeither the AI technology nor the screen-ordering technology is new on its own, but it's the first time you can use them together.\u003C\u002Fp\u003E\u003Cp\u003ERefrigerators with screens have been around for years (both from Samsung and other manufacturers), and some of these did let you place Instacart orders, but were limited to items you put in your cart. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4930834\" data-copy=\"ZDNET Recommends\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESince 2023, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsamsungs-new-line-of-smart-home-appliances-is-supercharged-with-ai\u002F\"\u003ESamsung's high-end refrigerators\u003C\u002Fa\u003E have utilized a small camera above the door and \"AI Vision Inside\" to automatically keep track of what's inside (not in the bins or freezer, though), but that inventory list was only available in an app. In \u003Ca href=\"https:\u002F\u002Fnews.samsung.com\u002Fus\u002Fsamsung-most-intelligent-fridge-getting-smarter-family-hub-2024-update\u002F\"\u003Elast year's model\u003C\u002Fa\u003E, the technology was able to identify 30+ foods, including fruits and vegetables.\u003C\u002Fp\u003E\u003Cp\u003EPrevious Samsung models did let you track food through the Samsung Food app and send items to Instacart, but this latest model is the first to know what you have, know what you're almost out of, add the items to your cart, and let you place an order without your phone. \u003C\u002Fp\u003E\u003Cp\u003ESamsung's new refrigerators are expected to debut at \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fces-2025-what-to-expect-and-how-to-watch\u002F\" target=\"_blank\"\u003ECES 2025\u003C\u002Fa\u003E next week.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"314ce0de-8ce0-4621-9d50-6947137e9133\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F314ce0de-8ce0-4621-9d50-6947137e9133\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-03 17:27:00",timezone:"UTC",updated:c,published:c},description:"Samsung teams up with Instacart to let you place a grocery order directly from your AI-enabled refrigerator's screen.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"a1c24e29-2012-41a7-9086-ff155d963085",image:{id:"1ae98078-0a7d-4f3b-918c-7867b5cd2911",filename:"samsung-screenshot-2025-01-03-122147.jpg",dateCreated:{created:c,date:"2025-01-03 17:25:36",timezone:"UTC",updated:c,published:c},alt:"samsung-screenshot-2025-01-03-122147",credits:"Daniella Ramirez\u002FZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F03\u002F1ae98078-0a7d-4f3b-918c-7867b5cd2911\u002Fsamsung-screenshot-2025-01-03-122147.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:605,height:502,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Home & Office^Kitchen & Household",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"samsungs-smart-fridges-can-soon-add-items-to-your-instacart-order",startYear:c,summary:b,title:"Samsung's smart fridges can soon add items to your Instacart order",topic:{id:"60832ece-f84e-43d8-a207-9697d20dc673",slug:"kitchen-household",name:"Kitchen & Household",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"60832ece-f84e-43d8-a207-9697d20dc673",slug:"kitchen-household",name:"Kitchen & Household",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1136d09c-ec91-11e3-95d2-02911863765e",slug:"samsung",name:"Samsung",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"fa83a9ad-535b-4d7e-9eec-ce37a9423f7b\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"CFOTO\u002FFuture Publishing via Getty Images\" data-image-alt-text=\"Meta logo\" data-image-filename=\"gettyimages-2175899970.jpg\" data-image-date-created=\"2024\u002F12\u002F27\" data-image-width=\"5520\" data-image-height=\"3680\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOn January 31, 2025, Meta will deliver another blow to advertisers. 😩 \u003C\u002Fp\u003E\u003Cp\u003ETalk about a happy new year. 🥂\u003C\u002Fp\u003E\u003Cp\u003EMeta has already started eliminating the ability to set new detailed targeting exclusions as of July 15, 2024. However, beginning Jan. 31, existing campaigns using these exclusions will stop delivering altogether.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator\u002F\"\u003E3 lucrative side hustles you can start right now with OpenAI's Sora video generator\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EImagine running ads with no way to exclude audiences that will not buy.\u003C\u002Fp\u003E\u003Cp\u003EThis change feels like yet another chapter in Meta's ongoing playbook of: \"Give me your credit card info, and trust me, bro.\" 🤑\u003C\u002Fp\u003E\u003Cp\u003EIn this article, I'll explain why this is happening and, more importantly, what you can do to stay ahead. But before we get into it, here's a bit about me and why this will be worth the read.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick Intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new here, my name's \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fles-mapp\u002F\" target=\"_blank\"\u003ELester\u003C\u002Fa\u003E, but call me Les. 👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of e-commerce brands. I'm an award-winning performance marketer at my core, and spotting trends is what I do best. \u003C\u002Fp\u003E\u003Cp\u003EOver the years, my team and I have spent tens of millions of dollars on the Meta marketing platform. It's safe to say I know a thing or two about how it works.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003EHow we got here\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EBefore we jump into what you should do, we need to understand how we got here.\u003C\u002Fp\u003E\u003Cp\u003EIf we're being philosophical about Meta's latest targeting announcement, this traces back to Sept. 16, 2020, the day Apple announced the infamous App Tracking Transparency. But as marketers call it, the \"\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fios-14-the-worst-release-to-date\u002F\" target=\"_blank\"\u003EiOS 14 update.\u003C\u002Fa\u003E\" 😖\u003C\u002Fp\u003E\u003Cp\u003EThe iOS 14 update, with its App Tracking Transparency feature, significantly impacted Meta advertising by limiting the ability to track user behavior across apps and websites, which reduced ad targeting effectiveness and increased customer acquisition costs due to a lack of granular data for personalization and optimization.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-this-the-end-of-google-this-new-ai-tool-isnt-just-competing-its-winning\u002F\"\u003EIs this the end of Google? This new AI tool isn't just competing, it's winning\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESince that day, targeting the right audiences for your product or service has been challenging and inconsistent.\u003C\u002Fp\u003E\u003Cp\u003EiOS 14 was a major shake-up. It brought in new features that changed everything. And Meta's response? \u003C\u002Fp\u003E\u003Cp\u003EThe classic \"trust us\" agenda. 👉👈\u003C\u002Fp\u003E\u003Cp\u003ESince then, Meta has seen impressive revenue growth that has pleased shareholders. But marketers? Not so much when it comes to ad performance. I would tell you what they're saying, but Aly (my editor) said I'm not allowed to swear. 🤐\u003C\u002Fp\u003E\u003Cp\u003EOver the years, advertising platforms like Google and Meta have increasingly leaned into AI, turning marketing into more of a black box. I'm not a fan. 😒\u003C\u002Fp\u003E\u003Cp\u003EI think I speak for most marketers when I say: \"I trust you, but only when I'm in control.\"\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat this means for advertisers like you\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EAs this update takes full effect, advertisers will lose the ability to exclude audiences who don't fit their criteria. This change adds another layer of difficulty to an already challenging advertising landscape.\u003C\u002Fp\u003E\u003Cp\u003EHere's why. Imagine I sell red wine. My campaigns target people interested in red wine, but I also target related interests like steakhouses, steaks, events, magazines, and influencers that red wine lovers follow. 🍷\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\"\u003EThere's a new king of online shopping, and it's built an unstoppable monopoly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut here's the thing: I only sell red wine. Based on customer behavior, if someone likes white wine, they won't like my red wine. So, I don't want that segment to even see the ads because they won't purchase.\u003C\u002Fp\u003E\u003Cp\u003EIdeally, I'd exclude white wine drinkers altogether, ensuring my marketing dollars target those more likely to convert. 😩\u003C\u002Fp\u003E\u003Cp\u003ESee why this matters? This change can make marketing less effective, resulting in higher customer acquisition costs for small businesses.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat you can do \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThis situation is less than ideal as small businesses continue to feel the pinch from the economy, high interest rates, etc.\u003C\u002Fp\u003E\u003Cp\u003EInefficient marketing campaigns are the last thing we need. 😮‍💨 But there is something we can do.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EOn Meta's Platform\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EFocus on using first-party data to build audiences and exclusions. In my example of selling red wine, I'd create exclusions by testing creatives that call out specific audiences, like \"For red wine lovers only.\" 📢\u003C\u002Fp\u003E\u003Cp\u003EUse more lookalike audiences of buyers to help Meta understand who your customers are.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EOff Meta's Platform\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELean heavily into channels you own, like email and SMS. Think of your efforts as omni-channel rather than Meta-specific. Engage your audience through different touchpoints before they make a purchase. 📨 Brands of the future will be content-first.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EMeta continues to find new ways to limit the effects of iOS 14 and improve ad performance. But I'd be lying if I said the growing pains don't hurt. \u003C\u002Fp\u003E\u003Cp\u003EAs the saying goes, when one door closes, another one opens. While it's easy to blame Meta or Apple, that doesn't serve us. Instead, we should see this as an opportunity to adapt and innovate.\u003C\u002Fp\u003E\u003Cp\u003EIn times like these, good companies are born, and great ones thrive. 🚀\u003C\u002Fp\u003E\u003Cp\u003EAnd they do this by doubling down and connecting with their audiences.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-search-could-destroy-online-businesses-how-you-can-stay-ahead\u002F\"\u003EChatGPT Search could destroy online businesses - how you can stay ahead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EContent marketing generates three times the leads of outbound marketing while costing 62% less.\u003C\u002Fp\u003E\u003Cp\u003ENow is the time to lean into creating more value for customers. Focus on delivering value through content and authentic engagement on channels you own, like email and SMS. 🤓☝️\u003C\u002Fp\u003E\u003Cp\u003EThe more value you provide, the less you'll be at the mercy of algorithm changes. Build stronger relationships, enhance the customer experience, and engage with your audience in ways that foster trust and loyalty.\u003C\u002Fp\u003E\u003Cp\u003EWhen you own the connection with your audience, the algorithm becomes irrelevant.\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this helps; I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. Want more data-driven marketing insights? Sign up for my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM015-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003ENo Fluff Just Facts\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM015-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally free.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-29 11:00:00",timezone:"UTC",updated:c,published:c},description:"American small businesses could struggle as Meta's latest update changes the advertising landscape. Here's how to pivot your efforts to thrive instead.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"dea3d144-6f5d-4f4c-afdc-4aa119a6d6dd",image:{id:"fa83a9ad-535b-4d7e-9eec-ce37a9423f7b",filename:"gettyimages-2175899970.jpg",dateCreated:{created:c,date:"2024-12-27 14:39:50",timezone:"UTC",updated:c,published:c},alt:"Meta logo",credits:"CFOTO\u002FFuture Publishing via Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F27\u002Ffa83a9ad-535b-4d7e-9eec-ce37a9423f7b\u002Fgettyimages-2175899970.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:5520,height:3680,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"metas-latest-update-is-a-devastating-blow-to-advertisers-what-you-need-to-know",startYear:c,summary:b,title:"Meta's latest update is a devastating blow to advertisers - what you need to know",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"114c901c-ec91-11e3-95d2-02911863765e",slug:"social-media",name:"Social Media",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"8391f62a-bbfe-4b3d-b302-e52a5e940ea4\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Phil Ashley\u002FGetty Images\" data-image-alt-text=\"losing money\" data-image-filename=\"gettyimages-83077315.jpg\" data-image-date-created=\"2024\u002F12\u002F27\" data-image-width=\"4724\" data-image-height=\"3775\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe TikTok ban could be catastrophic for Americans.\u003C\u002Fp\u003E\u003Cp\u003EThis crisis has ripple effects that could disrupt industries and shake the American economy. 💰\u003C\u002Fp\u003E\u003Cp\u003EAly (my editor) HATES when I do hot takes… but billions per month are at stake, and American small businesses are on the line so I have to share this one.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-isnt-the-next-big-thing-heres-what-is\u002F\"\u003EAI isn't the next big thing - here's what is\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThousands of creators are scrambling to find alternative platforms, and millions who built their livelihoods on TikTok are at risk of losing their incomes. This ban threatens TikTok employees, creators, influencers, and small businesses throughout the entire ecosystem.\u003C\u002Fp\u003E\u003Cp\u003EThis ban could also be a massive stumbling block for a major tech company. And it's not who you think. 😮\u003C\u002Fp\u003E\u003Cp\u003EI'll drop some insights on what this chaos might mean for long-term Meta investors. (Not financial advice.)\u003C\u002Fp\u003E\u003Cp\u003ELow key, this TikTok ban is like a soap opera. 🍿\u003C\u002Fp\u003E\u003Cp\u003EThat said, these views are my own, definitely not ZDNET's, and definitely not Aly's.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick Intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new to my work, my name is \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flestermappjr\u002F\" target=\"_blank\"\u003ELester Mapp\u003C\u002Fa\u003E. My friends call me Les. 👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of DTC brands. But at my core, I'm an award-winning performance marketer. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator\u002F\"\u003E3 lucrative side hustles you can start right now with OpenAI's Sora video generator\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EI've crafted and managed tens of millions in digital marketing campaigns on Meta, TikTok, and Google.  🚀\u003C\u002Fp\u003E\u003Cp\u003ENeedless to say, I have unique insight into what's happening and how this ban will affect small businesses. \u003C\u002Fp\u003E\u003Cp\u003EBTW, if you're into data-driven marketing insights and strategies, check out my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM012-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003ENo Fluff Just Facts.\u003C\u002Fa\u003E \u003C\u002Fp\u003E\u003Cp\u003EAll that said, let's get into the hot take Aly told me not to do. 😅\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003ELet's recap how we got here\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThe TikTok ban is officially called the Protecting Americans from Foreign Adversary Controlled Applications Act and was signed into law by President Biden on April 24, 2024. \u003C\u002Fp\u003E\u003Cp\u003EByteDance, TikTok's parent company, now has a deadline to sell the app to a US-approved buyer or face a ban. 😤\u003C\u002Fp\u003E\u003Cp\u003EHere is the recap: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EDeadline:\u003C\u002Fstrong\u003E ByteDance must sell TikTok by January 24, 2025 (or April 24, 2025, with an extension).\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EConsequence:\u003C\u002Fstrong\u003E If not sold, TikTok will be removed from US app stores and banned.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EReason:\u003C\u002Fstrong\u003E The law addresses national security concerns over data access and potential influence from the Chinese government.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ETikTok saw the new act and said nah and pushed back against it, arguing it violates the First Amendment.\u003C\u002Fp\u003E\u003Cp\u003EThe irony of a Chinese company arguing for the First Amendment is not lost on me. 🙃\u003C\u002Fp\u003E\u003Cp\u003EOn December 6, 2024, the US Court of Appeals upheld the ban.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-this-the-end-of-google-this-new-ai-tool-isnt-just-competing-its-winning\u002F\"\u003EIs this the end of Google? This new AI tool isn't just competing, it's winning\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn response, TikTok said nah again and plans to appeal to the Supreme Court and seek an injunction to delay the ban.\u003C\u002Fp\u003E\u003Cp\u003EAs of December 13, 2024, the Supreme Court has yet to rule, leaving the outcome uncertain. \u003C\u002Fp\u003E\u003Cp\u003EIn addition, TikTok creators are suing the Department of Justice, arguing that the ban threatens their livelihoods, communities, and freedom of expression. 😱\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003ETikTok ban could leave a void Meta won't fill\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003ETikTok has become a critical platform for many creators, with \u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F91243389\u002Ftiktok-influencers-are-pitching-other-platforms-to-their-followers-as-a-ban-looms\" target=\"_blank\"\u003Esome earning over 75% of their income\u003C\u002Fa\u003E through the app. 😳\u003C\u002Fp\u003E\u003Cp\u003EMeta doesn't offer the same programs and support geared toward audience growth and creator revenue, so creators on Meta typically earn less money.\u003C\u002Fp\u003E\u003Cp\u003EFor advertisers, the TikTok ban is less than ideal; in fact, it sucks.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-search-could-destroy-online-businesses-how-you-can-stay-ahead\u002F\"\u003EChatGPT Search could destroy online businesses - how you can stay ahead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo understand why, here's a crash course in marketing. Don't worry, I'll keep it as simple as possible.\u003C\u002Fp\u003E\u003Cp\u003EThere are two main stages of awareness:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EIntent:\u003C\u002Fstrong\u003E When people know what they want and are actively searching for it. This is called product or problem awareness. I know what my problem is, and I'm looking for a solution. Sometimes, this could be problem and solution-aware. Think of when you use Google Shopping. It doesn't get any easier than this for an advertiser because I don't need to educate you… you buy, or you leave. Very straightforward.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EDiscovery:\u003C\u002Fstrong\u003E Picture this: you're scrolling on Meta or TikTok, enjoying the funny stuff on your feed, and boom, you see a very cool widget for a problem you have. With a bit of education, you decide to buy. That's discovery. \u003C\u002Fp\u003E\u003Cp\u003EDiscovery is key to scaling revenue because it introduces your product or service to people who don't yet know they need it. Meta is king when it comes to discovery, but TikTok is gaining ground quickly.\u003C\u002Fp\u003E\u003Cp\u003EStay with me; you need to understand this to see the void… ⏳\u003C\u002Fp\u003E\u003Cp\u003ETikTok provides another platform to showcase products to a new audience at scale. While it isn't quite at Meta's level yet, it is getting there.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhats-really-destroying-your-productivity-and-3-simple-ways-to-focus-better-today\u002F\"\u003EWhat's really destroying your productivity - and 3 simple ways to focus better today\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESince TikTok is so effective, running campaigns on both TikTok and Meta together increases overall marketing efficiency for advertisers.\u003C\u002Fp\u003E\u003Cp\u003EWhat's also never mentioned is that TikTok's rapid growth forces Meta to step up its game for creators and advertisers.\u003C\u002Fp\u003E\u003Cp\u003EWithout TikTok, I worry Meta will fall back into old habits, ad costs will keep rising, and ad efficiency will drop. 🥺\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EThe biggest winners…\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThe obvious winners are platforms like Google, Meta, Snapchat, and X. 🏆\u003C\u002Fp\u003E\u003Cp\u003EGoogle is sighing relief as \u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fgen-z-tiktok-google-search-survey-431345\" target=\"_blank\"\u003E74% of Gen Z users use TikTok for search\u003C\u002Fa\u003E, with 51% preferring TikTok over Google as their search engine.\u003C\u002Fp\u003E\u003Cp\u003EYeah, you read that right; on top of being a social platform, TikTok is also becoming a search engine.\u003C\u002Fp\u003E\u003Cp\u003EAmazon also stands to benefit.\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\" target=\"_blank\"\u003ETikTok Shop has been growing rapidly\u003C\u002Fa\u003E, and its ability to serve as both a traffic source and a storefront makes it incredibly powerful.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fdrowning-in-spam-stop-giving-out-your-email-address-do-this-instead\u002F\"\u003EDrowning in spam? Stop giving out your email address - do this instead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOverall, I believe this ban will be a net positive for the American people.\u003C\u002Fp\u003E\u003Cp\u003EI know what you are thinking: \"You just said this will cost small businesses billions, plus lead to lost jobs and more.\" And I feel strongly about that.\u003C\u002Fp\u003E\u003Cp\u003EHowever, no foreign adversary should have this much access to American lives. This data includes spending habits, credit card information, shopping preferences, location data, browsing history, biometric data, and even access to camera rolls and microphones. 🔒\u003C\u002Fp\u003E\u003Cp\u003ELooking at this objectively, we should have never gotten to this point. But that is a rant for another day.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EThe biggest loser no one is talking about...\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EByteDance, creators, and small businesses would bear the brunt of a TikTok ban as \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2024\u002F12\u002F09\u002Ftiktok-ban-cost-us-small-businesses-creators-billion-dollars-month.html\" target=\"_blank\"\u003Ecourt filings from TikTok executives\u003C\u002Fa\u003E estimate creators and small businesses could lose $1.3 billion in revenue during the first month. 📉\u003C\u002Fp\u003E\u003Cp\u003EBut guess who's probably low-key pissed about this?\u003C\u002Fp\u003E\u003Cp\u003EShopify!\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthis-pocket-camera-has-fully-replaced-my-iphone-for-video-shooting-and-its-a-must-for-traveling\u002F\"\u003EThis pocket camera has fully replaced my iPhone for video shooting\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShopify's partnership with TikTok allows merchants to connect their Shopify stores directly to TikTok Shop. It allows business owners to sync their stores, manage ads, access analytics, and use TikTok's shopping features. This seamless integration drives growth for both platforms. 🤝\u003C\u002Fp\u003E\u003Cp\u003ETikTok's e-commerce goals are ambitious, with a target of $17.5 billion in US sales for 2024. Shopify stands to gain big from that. The partnership gives merchants access to TikTok's massive audience and a new way to drive sales.\u003C\u002Fp\u003E\u003Cp\u003ETikTok and Shopify are like peanut butter and jelly. One brings the traffic, and the other handles the transactions.\u003C\u002Fp\u003E\u003Cp\u003EAll I am saying is that Shopify is about to take a hit, and no one is talking about it. 🤔\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat next?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you are a creator or small business owner wondering what to do next, I got you.\u003C\u002Fp\u003E\u003Cp\u003EThe obvious answer is to double down on platforms like YouTube, Meta, X, and others. It's decent advice, but more is needed to solve the real problem.\u003C\u002Fp\u003E\u003Cp\u003EThe real issue is that we need to own our audience as marketers, business owners, and creators. Whether through email lists, membership sites, or SMS, the goal should be to own the relationship, not rent it.\u003C\u002Fp\u003E\u003Cp\u003EHere's the hard truth: if it's not this, it will be something else. The next update, the next algorithm change, the next platform shutdown, something will always disrupt the way you reach your audience. \u003C\u002Fp\u003E\u003Cp\u003EI've been doing this for a long time, and I can't recall a moment when advertising costs went down. Owning your audience is more than just prudent. It's an opportunity to stabilize costs.\u003C\u002Fp\u003E\u003Cp\u003EThe pattern is clear for 2025: businesses must be media-first to survive and thrive. 📢\u003C\u002Fp\u003E\u003Cp\u003EWhat does that mean? \u003C\u002Fp\u003E\u003Cp\u003EThink about building a community. Think about providing value to your prospects before making an offer. It's about creating content that builds trust, loyalty, and engagement so your audience stays with you, no matter what happens on any platform.\u003C\u002Fp\u003E\u003Cp\u003EIf you want deeper insights on how to make this work, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flestermappjr\u002F\" target=\"_blank\"\u003Ehit me up on LinkedIn.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EAs someone who this ban will impact, I have a mixed bag of emotions. 🥴\u003C\u002Fp\u003E\u003Cp\u003EAs a TikTok Shop operator and advertiser, I wanna cry.\u003C\u002Fp\u003E\u003Cp\u003EAs a Meta advertiser, I'm not happy and will be closely watching ad costs as this plays out.\u003C\u002Fp\u003E\u003Cp\u003EAs a Meta investor, I find it interesting that it could boost the share price.\u003C\u002Fp\u003E\u003Cp\u003EAs a Shopify investor, I'm closely monitoring Q2 2025 earnings if the ban is upheld.\u003C\u002Fp\u003E\u003Cp\u003EAs an American, I like my privacy private, so I get it.\u003C\u002Fp\u003E\u003Cp\u003EThat said, in situations like this, I always remember this quote…\u003C\u002Fp\u003E\u003Cp\u003E\"It's not happening to you. It's happening for you.\" 🤗\u003C\u002Fp\u003E\u003Cp\u003EAs cheesy as it sounds, that saying has served me well during tough times.\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this helps; I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. 📩 Want more data-driven marketing insights? Sign up for my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM012-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\"\u003ENo Fluff Just Facts\u003C\u002Fa\u003E. I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM012-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally FREE!\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EDisclaimer: I hold stock in Shopify and Meta and actively operate a TikTok Shop. This article reflects my personal opinions and insights, which are based on my own experiences and observations in the industry. While I strive to provide an unbiased perspective, my involvement with these companies may influence my views. Readers should consider this context when interpreting the content presented here.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-28 12:00:00",timezone:"UTC",updated:c,published:c},description:"Everything is getting worse for TikTok and its creators. Here's what you need to know and how to prepare.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"30f24dfd-885d-47bd-87fc-6229f784d8ee",image:{id:"8391f62a-bbfe-4b3d-b302-e52a5e940ea4",filename:"gettyimages-83077315.jpg",dateCreated:{created:c,date:"2024-12-27 21:34:43",timezone:"UTC",updated:c,published:c},alt:"losing money",credits:"Phil Ashley\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F27\u002F8391f62a-bbfe-4b3d-b302-e52a5e940ea4\u002Fgettyimages-83077315.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:4724,height:3775,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"why-the-tiktok-ban-could-collapse-the-creator-economy",startYear:c,summary:b,title:"Why the TikTok ban could collapse the creator economy",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"105f552b-ec91-11e3-95d2-02911863765e",slug:"government-us",name:"Government: US",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"b3f0cb7f-9b6f-4778-9eb9-91813968cb77\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ALFRED PASIEKA\u002FSCIENCE PHOTO LIBRARY\" data-image-alt-text=\"eye\" data-image-filename=\"gettyimages-605383455.jpg\" data-image-date-created=\"2024\u002F12\u002F27\" data-image-crop=\"2000x1288+0+105\" data-image-width=\"2000\" data-image-height=\"1500\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI'm just going to come out and say it:\u003C\u002Fp\u003E\u003Cp\u003EI don't think \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003EAI is the next big thing\u003C\u002Fa\u003E. 😤\u003C\u002Fp\u003E\u003Cp\u003EIn fact, I'm betting the future of my company on it.\u003C\u002Fp\u003E\u003Cp\u003EI know what you're thinking:\u003C\u002Fp\u003E\u003Cp\u003E\"This guy's lost it.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator\u002F\"\u003E3 lucrative side hustles you can start right now with OpenAI's Sora video generator\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut hear me out.\u003C\u002Fp\u003E\u003Cp\u003EI get that everyone's hyped about AI, and breakthroughs are popping up constantly.\u003C\u002Fp\u003E\u003Cp\u003EBig Tech is playing the most expensive game of keeping up with the Joneses. 💰\u003C\u002Fp\u003E\u003Cp\u003EIn this article, I'm going to share:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EWhy I don't think AI is the next big thing\u003C\u002Fli\u003E\u003Cli\u003EWhat the next big thing is\u003C\u002Fli\u003E\u003Cli\u003EWhat you can do to capitalize on it\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EBut before you have me committed, let me give you some context on how I arrived at this insight.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick Intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new to my work, my name is \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fles-mapp\u002F\" target=\"_blank\"\u003ELester\u003C\u002Fa\u003E, but my friends call me Les. 👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of ecom brands, but I'm an award-winning performance marketer at my core, and spotting trends is my thing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-this-the-end-of-google-this-new-ai-tool-isnt-just-competing-its-winning\u002F\"\u003EIs this the end of Google? This new AI tool isn't just competing, it's winning\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHere's a fun fact: To stay ahead in the competitive ecom space, my team and I developed internal tools and processes to spot trends faster than anyone else. In reality, we operate more like a data company than a traditional ecom brand. 🤓\u003C\u002Fp\u003E\u003Cp\u003EThat's why I can confidently say AI isn't the future. To see why, we need to understand the landscape.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EUnderstanding the AI landscape\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThis context is really, really, really important.\u003C\u002Fp\u003E\u003Cp\u003EThe \"next big thing\" is never in vogue.\u003C\u002Fp\u003E\u003Cp\u003EIt's not apparent.\u003C\u002Fp\u003E\u003Cp\u003EIf people don't call you crazy when you tell them, you're probably not onto something. The masses never see it coming -- not you, though; you read ZDNET. 😎\u003C\u002Fp\u003E\u003Cp\u003EHere's what I mean:\u003C\u002Fp\u003E\u003Cp\u003ETell someone AI is the next big thing, and the response will probably be closer to \"duh\" than \"you're crazy.\"\u003C\u002Fp\u003E\u003Cp\u003ECheck this out:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopenais-sora-ai-video-generator-is-here-how-to-try-it\u002F\" target=\"_blank\"\u003EOpenAI Sora launch\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogles-gemini-2-0-ai-promises-to-be-faster-and-smarter-via-agentic-advances\u002F\" target=\"_blank\"\u003EGoogle Gemini 2.0 announcement\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-perplexity-pro-worth-the-subscription-this-free-shipping-perk-just-might-convince-me\u002F\" target=\"_blank\"\u003EPerplexity Shopping\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdont-trust-chatgpt-search-and-definitely-verify-anything-it-tells-you\u002F\" target=\"_blank\"\u003EChatGPT Search is available to all free users\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fios-18-2-rolls-out-to-iphones-try-these-6-new-ai-features-today\u002F\" target=\"_blank\"\u003EApple's iOS 18.2 integrates ChatGPT with Siri\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-googles-quantum-breakthrough-is-truly-remarkable-and-what-happens-next\u002F\" target=\"_blank\"\u003EGoogle announces Willow, a quantum computing chip\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003ENvidia announces a new affordable generative AI supercomputer\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EAll of this happened in the last 30 days! 🤯\u003C\u002Fp\u003E\u003Cp\u003EAnd here's the crazy part: these AI innovations won't stop.\u003C\u002Fp\u003E\u003Cp\u003EAI is here. It's everywhere.\u003C\u002Fp\u003E\u003Cp\u003EAs AI makes building apps, websites, and tools easier, the market gets flooded with noise.\u003C\u002Fp\u003E\u003Cp\u003EIt's giving \"race to the bottom,\" not the next big thing.\u003C\u002Fp\u003E\u003Cp\u003EDon't get me wrong...\u003C\u002Fp\u003E\u003Cp\u003EAI is incredible. 💪\u003C\u002Fp\u003E\u003Cp\u003EIt's a revolution.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\"\u003EThere's a new king of online shopping, and it's built an unstoppable monopoly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMany will make a killing.\u003C\u002Fp\u003E\u003Cp\u003EBut it's not \"next.\" AI can't be the next big thing because it's already here.\u003C\u002Fp\u003E\u003Cp\u003EYeah, I technically cheated by saying it like that, but it's a crucial concept to grasp. 👉👈\u003C\u002Fp\u003E\u003Cp\u003EBy definition, it can't be \"next\" if it's now. Feel me?\u003C\u002Fp\u003E\u003Cp\u003ESome might argue this is the next thing for big tech, and that's a fair point.\u003C\u002Fp\u003E\u003Cp\u003EBig tech has to play this game.\u003C\u002Fp\u003E\u003Cp\u003EBut for people like us? AI isn't next, so we should focus on something even more pressing. 🎯\u003C\u002Fp\u003E\u003Cp\u003EAI is the tool to get us there, but it's not the next big thing for people like you and me.\u003C\u002Fp\u003E\u003Cp\u003EIn my experience, chasing trends is like a game of musical chairs.\u003C\u002Fp\u003E\u003Cp\u003EThe music stops one day, and you're left standing.\u003C\u002Fp\u003E\u003Cp\u003ENo thanks. 👎\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat is the next thing?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EWe've already established that the AI wars are the Olympics of the race to the bottom.\u003C\u002Fp\u003E\u003Cp\u003EWhat's next, you ask? 🤔\u003C\u002Fp\u003E\u003Cp\u003EThe next big thing is owning attention, and it's about to go for a premium.\u003C\u002Fp\u003E\u003Cp\u003EThe best thing about AI is that it makes everything easy. The worst thing? It makes everything easy. More competitors will enter your space, and old competitors will get better -- all powered by, you guessed it, AI.\u003C\u002Fp\u003E\u003Cp\u003ESo, where should your focus be?\u003C\u002Fp\u003E\u003Cp\u003ENot on AI. Your goal should be to claim the most valuable real estate: your customers' attention.\u003C\u002Fp\u003E\u003Cp\u003EIn a world where anyone can compete and do anything, the advantage will be:\u003C\u002Fp\u003E\u003Cp\u003EBeing known well. (Not the same as being well-known.) 💡\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fim-an-ai-tools-expert-and-these-are-my-only-two-i-pay-for\u002F\"\u003E\u003Cstrong\u003EI'm an AI tools expert, and these are the only two I pay for\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you think customer acquisition costs are high now, wait until 100 new competitors are bidding for your keywords overnight.\u003C\u002Fp\u003E\u003Cp\u003EHere's why owning attention is a huge opportunity:\u003C\u002Fp\u003E\u003Cp\u003EIt's rarely discussed, often ignored, and simply not trendy or exciting.\u003C\u002Fp\u003E\u003Cp\u003EAttention is something every business needs. To have a successful business, people need to know you exist.\u003C\u002Fp\u003E\u003Cp\u003EConsumers are 2.5 times more likely to choose a brand they recognize over a lesser-known competitor.\u003C\u002Fp\u003E\u003Cp\u003EWithout attention, you're dead in the water -- no matter how good your AI-powered product or service is.\u003C\u002Fp\u003E\u003Cp\u003EMost people still don't value attention the way they should. That's why you must make your land grab and double down now.\u003C\u002Fp\u003E\u003Cp\u003EBreaking through the noise will be nearly impossible in a few years, and costs will only keep climbing.\u003C\u002Fp\u003E\u003Cp\u003EAI isn't the next big thing. Owning attention is. 🚀\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EHow to capitalize moving forward\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EThere are many ways to connect with your audience, from in-person events to creating a newsletter.\u003C\u002Fp\u003E\u003Cp\u003ERegardless of the method you choose, the goal is to make a genuine connection with your customers.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F15-ways-ai-saved-me-time-at-work-in-2024-and-how-i-plan-to-use-it-in-2025\u002F\"\u003E15 ways AI saved me time at work in 2024 - and how I plan to use it in 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe irony of all this AI stuff is that it makes us crave human connection more. Lean into that by showing your customers what happens behind the scenes.\u003C\u002Fp\u003E\u003Cp\u003EBe a real person, not an AI agent. 🤝\u003C\u002Fp\u003E\u003Cp\u003ELike I said earlier, AI is great, but doubling down on being human... chef's kiss.\u003C\u002Fp\u003E\u003Cp\u003EAs it relates to media you own, here are a few marketing channels I'm bullish on and that are great for owned attention:\u003C\u002Fp\u003E\u003Ch3\u003E📩 \u003Cstrong\u003EEmail\u003C\u002Fstrong\u003E \u003C\u002Fh3\u003E\u003Cp\u003EEmail is such a powerful tool and is so underrated. Consumers who purchase products through email spend 138% more than those who don't receive email offers. In addition, 88% of email users check their inbox multiple times a day.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip\u003C\u002Fstrong\u003E - Email isn't dead. Your emails are boring. I'm sorry to say it like that, but someone had to tell you. Make emails fun and engaging, like writing to a friend... then make your offer. 🤗\u003C\u002Fp\u003E\u003Ch3\u003E📲 \u003Cstrong\u003ESMS\u003C\u002Fstrong\u003E \u003C\u002Fh3\u003E\u003Cp\u003EOne day, I'll tell you how we turned $20,291.87 in spend into $556,314.10 with SMS. Compared to Google and Meta, SMS is more cost-effective, especially with 72% of consumers purchasing after receiving a brand's text.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip\u003C\u002Fstrong\u003E - The SMS cadence isn't the same as an email cadence. It's not cool to send people 10 messages a day. Keep SMS short and to the point with a punchy call to action.\u003C\u002Fp\u003E\u003Ch3\u003E🥂 \u003Cstrong\u003EIn-person events\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EThe return on an in-person event is much harder to track, but if you can afford it, don't expect to see immediate gains.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPro Tip\u003C\u002Fstrong\u003E - Leverage the face time with existing customers and use the videos and images of the event as marketing assets.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'll leave you with this:\u003C\u002Fp\u003E\u003Cp\u003EDuring the dot-com boom, companies with solid business models thrived, while countless ventures without solid foundations collapsed.\u003C\u002Fp\u003E\u003Cp\u003EBut you know who's rarely mentioned when we talk about that era?\u003C\u002Fp\u003E\u003Cp\u003EThe telecom industry. 🤑\u003C\u002Fp\u003E\u003Cp\u003EWhile the spotlight was on flashy tech startups, telecom companies quietly thrived, providing the infrastructure that made the entire boom possible. They weren't chasing hype; they were delivering real value.\u003C\u002Fp\u003E\u003Cp\u003ESometimes, the biggest winners build the foundations everyone else relies on.\u003C\u002Fp\u003E\u003Cp\u003EEvery time I thought I could get in and out of a trend before it ended... I got got.\u003C\u002Fp\u003E\u003Cp\u003EEvery. Single. Time. 😫\u003C\u002Fp\u003E\u003Cp\u003EYes, I'll be using all the fancy \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-most-popular-ai-tools-of-2024-and-what-that-even-means\u002F\" target=\"_blank\"\u003EAI tools\u003C\u002Fa\u003E available.\u003C\u002Fp\u003E\u003Cp\u003EBut I'll focus on building my relationship with my customers.\u003C\u002Fp\u003E\u003Cp\u003EThe businesses that will win are those that:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003ECut through the noise\u003C\u002Fli\u003E\u003Cli\u003EFocus on being known well\u003C\u002Fli\u003E\u003Cli\u003EAdopt a value-first strategy\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThe future belongs to those who create valuable relationships with their audiences -- relationships that AI can't replicate.\u003C\u002Fp\u003E\u003Cp\u003EThe real opportunity moving forward is to master the art of getting and keeping attention. That's how you thrive in the new attention economy.\u003C\u002Fp\u003E\u003Cp\u003EHere's a trend-spotting industry secret: If everyone is talking about it, it's already too late. The \"next big thing\" is never apparent. The moment you can say \"AI\" to your parents, and they understand what you're talking about, the party is over.\u003C\u002Fp\u003E\u003Cp\u003EAnd being called crazy?\u003C\u002Fp\u003E\u003Cp\u003EIt's a compliment. 😏\u003C\u002Fp\u003E\u003Cp\u003EOwning attention is what's next. 🚀🌕\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this helps. I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. 📩 Want more data-driven marketing insights? Sign up for my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM014-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\"\u003ENo Fluff Just Facts\u003C\u002Fa\u003E. I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM014-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally free!\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-27 16:44:00",timezone:"UTC",updated:c,published:c},description:"Here's what you should be focusing on instead.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"00591ed9-2cc9-41b2-9268-ac3a1de4d098",image:{id:"b3f0cb7f-9b6f-4778-9eb9-91813968cb77",filename:"gettyimages-605383455.jpg",dateCreated:{created:c,date:"2024-12-27 16:29:47",timezone:"UTC",updated:c,published:c},alt:"eye",credits:"ALFRED PASIEKA\u002FSCIENCE PHOTO LIBRARY",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F27\u002Fb3f0cb7f-9b6f-4778-9eb9-91813968cb77\u002Fgettyimages-605383455.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2000,height:1500,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"ai-isnt-the-next-big-thing-heres-what-is",startYear:c,summary:b,title:"AI isn't the next big thing - here's what is",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0602602f-6e5a-4ddf-904d-311246e3487b",username:"lmapp",profileUrl:c,email:c,firstName:"Lester",lastName:"Mapp",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ed0c5197-9a26-41e9-b94f-bcc146526fff",filename:"lm-headshot-v2.png",dateCreated:{created:c,date:"2024-11-21 17:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F21\u002Fed0c5197-9a26-41e9-b94f-bcc146526fff\u002Flm-headshot-v2.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Les is an award-winning performance marketer and accomplished founder with a successful exit. Known for his expertise in storytelling, growth marketing, and strategic brand building, Les leverages real-time data and innovative strategies to drive growth for digital brands.",profile:c,title:b,bio:b,bureau:c,awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"cfb08b37-8abc-4301-a017-166a85e64781\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"OpenAI\" data-image-alt-text=\"Sora mushroom head people\" data-image-filename=\"image-2.png\" data-image-date-created=\"2024\u002F12\u002F23\" data-image-width=\"1664\" data-image-height=\"799\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWhenever a company announces a fancy new AI feature, I think to myself...\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003E\"Wow, I can take a pic of a plate of sushi, turn it into a cartoon character, and make it dance with a single prompt.\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EIncredible... Truly life-changing stuff. 😐\u003C\u002Fp\u003E\u003Cp\u003ESarcasm aside, OpenAI Sora is cool. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-this-the-end-of-google-this-new-ai-tool-isnt-just-competing-its-winning\u002F\"\u003EIs this the end of Google? This new AI tool isn't just competing, it's winning\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut I had to ask myself…\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003E\"Self, how can I make a living with this?\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo, if you've looked at these AI tools and thought:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003E\"This is dope, but I got bills.\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EI got you.\u003C\u002Fp\u003E\u003Cp\u003EIn this article, I'll share three ideas to turn Sora into cash flow and break down how I'd build a sustainable business.\u003C\u002Fp\u003E\u003Cp\u003EIf you stick around to the end, I'll share a little gift to make your life easier when using Sora to create content 🙃.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EQuick Intro\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EIf you're new to my work, I'm Lester Mapp, but my friends call me Les. 👋\u003C\u002Fp\u003E\u003Cp\u003EI'm a founder with a successful exit and currently the executive chairman of a group of DTC brands. At my core, though, I'm an award-winning performance marketer.\u003C\u002Fp\u003E\u003Cp\u003ENeedless to say, coming up with ideas and getting them to market is my thing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftheres-a-new-king-of-online-shopping-and-its-built-an-unstoppable-monopoly\u002F\"\u003EThere's a new king of online shopping, and it's built an unstoppable monopoly\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOh, and if you're into data-driven marketing insights and strategies, check out my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM013-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003ENo Fluff Just Facts.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ENow that we have the pleasantries out of the way kick up your feet and get comfortable.\u003C\u002Fp\u003E\u003Cp\u003EWe're about to dive into a mini AI Shark Tank and say yes or no to some business ideas.\u003C\u002Fp\u003E\u003Cp\u003EBefore we jump into it, I need to bring you up to speed on Sora and why it is the next best thing since sliced bread (sliced bread that can dance; see what I did there 😏).\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EWhat is OpenAI Sora?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EOpenAI has changed the game yet again… this time for video creation.\u003C\u002Fp\u003E\u003Cp\u003ESure, other tools exist, but Sora fits my needs best now. Plus, those other tools aren't $20 a month and bundled with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-vs-chatgpt-plus-is-a-paid-subscription-still-worth-it\u002F\" target=\"_blank\"\u003Emy ChatGPT Plus plan\u003C\u002Fa\u003E… so there's that.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F15-surprising-ways-i-used-ai-to-save-me-weeks-of-work-in-2024\u002F\"\u003E15 surprising ways I used AI to save me weeks of work in 2024\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopenais-sora-ai-video-generator-is-here-how-to-try-it\u002F\" target=\"_blank\"\u003Ewhat is Sora\u003C\u002Fa\u003E? Simply put, you type a prompt, and Sora generates high-quality video in minutes.🎬\u003C\u002Fp\u003E\u003Cp\u003EIt's truly mind-blowing stuff and set to redefine how content is created.\u003C\u002Fp\u003E\u003Cp\u003EUp until now, text-to-video has been tricky. Getting AI video to match with what's in your head isn't easy.\u003C\u002Fp\u003E\u003Cp\u003EHowever, Sora simplifies this by offering features that help you fine-tune your results. You can view the full prompts used to create any video, copy them, or remix them with slight tweaks to fit your vision.\u003C\u002Fp\u003E\u003Cp\u003EIt's like being able to tweak the answer on a test while the test is being graded… game changer! 🤯\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fim-an-ai-tools-expert-and-these-are-my-only-two-i-pay-for\u002F\"\u003E\u003Cstrong\u003EI'm an AI tools expert, and these are the only two I pay for\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ESora is about more than just generating videos from scratch. \u003C\u002Fp\u003E\u003Cp\u003EIt can also:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003ECombine multiple videos into one coherent scene\u003C\u002Fli\u003E\u003Cli\u003EAnimate still images like cartoons or illustrations\u003C\u002Fli\u003E\u003Cli\u003EModify existing videos seamlessly based on your prompt\u003C\u002Fli\u003E\u003Cli\u003ECreate stable, coherent videos without the usual AI morphing issues\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThis level of control and quality sets Sora apart. It keeps objects stable, even when obscured, and can generate different camera angles of a scene all from a single prompt. 😲\u003C\u002Fp\u003E\u003Cp\u003EWhile it's not perfect, Sora is a giant leap forward, and over time, it will get better and become more robust.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"youtube_video\" data-size=\"large\" data-float=\"none\" data-oembed=\"{"author_name":"OpenAI","author_url":"https:\\\u002F\\\u002Fwww.youtube.com\\\u002F@OpenAI","height":113,"html":"\u003Ciframe width=\\"200\\" height=\\"113\\" src=\\"https:\\\u002F\\\u002Fwww.youtube.com\\\u002Fembed\\\u002F360ZqfabuPQ?autoplay=0&amp;loop=0&amp;fs=1&amp;start=0&amp;rel=1&amp;feature=oembed\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\" referrerpolicy=\\"strict-origin-when-cross-origin\\" allowfullscreen title=\\"Getting started with Sora\\"\u003E\u003C\\\u002Fiframe\u003E","provider_name":"YouTube","provider_url":"https:\\\u002F\\\u002Fwww.youtube.com\\\u002F","thumbnail_height":360,"thumbnail_url":"https:\\\u002F\\\u002Fi.ytimg.com\\\u002Fvi\\\u002F360ZqfabuPQ\\\u002Fhqdefault.jpg","thumbnail_width":480,"title":"Getting started with Sora","type":"video","version":"1.0","width":200}\" data-url=\"https:\u002F\u002Fyoutu.be\u002F360ZqfabuPQ\" data-autoplay=\"false\" data-loop=\"false\" data-start=\"0\" data-fs=\"true\" data-rel=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cstrong\u003EHow is this possible\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EI'm sure you're thinking, how is this even possible?\u003C\u002Fp\u003E\u003Cp\u003EAI magic. 🤪\u003C\u002Fp\u003E\u003Cp\u003EIf that wasn't a good enough answer, here's the short and oversimplified version.\u003C\u002Fp\u003E\u003Cp\u003EIn 2017, Google invented something called Transformer Architecture and published its findings. Transformers are a revolutionary neural network that dramatically improved AI's ability to understand, generate, and process complex sequential data, especially for natural language.\u003C\u002Fp\u003E\u003Cp\u003EOpenAI built on this foundation and developed powerful language models.\u003C\u002Fp\u003E\u003Cp\u003EThe result? \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-how-the-worlds-most-popular-ai-chatbot-can-benefit-you\u002F\" target=\"_blank\"\u003EChatGPT\u003C\u002Fa\u003E.🎉\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-search-could-destroy-online-businesses-how-you-can-stay-ahead\u002F\"\u003EChatGPT Search could destroy online businesses - how you can stay ahead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut then Google noticed that Transformer didn't just find patterns in text; it also found patterns in videos.\u003C\u002Fp\u003E\u003Cp\u003EOpenAI took that, expanded on it, combined it with its image generation work (like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-dall-e-3-in-chatgpt\u002F\" target=\"_blank\"\u003EDALL-E 3\u003C\u002Fa\u003E), and boom, Sora was born.\u003C\u002Fp\u003E\u003Cp\u003EThink of it like this:\u003C\u002Fp\u003E\u003Cp\u003EGoogle would be Alexander Graham Bell, who made the first phone.\u003C\u002Fp\u003E\u003Cp\u003EAnd OpenAI is Steve Jobs, who made the iPhone.\u003C\u002Fp\u003E\u003Cp\u003EWhile it's not a straight line from Google's work to Sora, it's a fascinating story of stacked innovations where each breakthrough builds on the last.\u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003E3 ways I would make some money using Sora\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Become a prompt engineer\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EA prompt engineer helps users create precise prompts to unlock Sora's full potential, generating high-quality videos for ads, tutorials, and more. This tech is powerful but needs finesse to get the best results. Since it's new, many people don't know how to use it, and plenty of them won't want to bother learning. That's where you come in.\u003C\u002Fp\u003E\u003Cp\u003ECreate a social profile on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fles-mapp\u002F\" target=\"_blank\"\u003ELinkedIn\u003C\u002Fa\u003E or Instagram to showcase your work and attract clients.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EProTip: \u003C\u002Fstrong\u003EFocus on a niche audience, like plumbers or real estate agents, and specialize your offer, i.e., marketing ads, educational videos, product demos, etc. You want to do this because you need to focus, especially in the early days, if you want meaningful results.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Start an AI video creative agency\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EA creative agency can use Sora to create finished videos for marketing campaigns, social media content, B-roll, and more. Unlike a prompt engineer who delivers text, agencies deliver polished, ready-to-use videos. Knowing your way around video editing is ideal, giving you more creative freedom to mix and match different scenes.\u003C\u002Fp\u003E\u003Cp\u003ETo get your first clients, start by talking to local small businesses and offering to create videos that promote their goods and services. I would literally knock on doors and show people my work.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EProtip:\u003C\u002Fstrong\u003E Do some free videos for local businesses in exchange for an honest review. Use those reviews to land paid clients. You're welcome.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Use Sora for content creation\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EThis one is my fav because I wouldn't need to talk to anyone -- lol. I would use Sora to create engaging video content for Instagram and YouTube. Leverage AI-generated visuals to enhance storytelling or educational content.\u003C\u002Fp\u003E\u003Cp\u003EMy favorite style is faceless YouTube videos, usually in a documentary format. I would use ChatGPT for scripting and Sora for visuals. For the voiceover, either do it yourself or use a natural-sounding AI voice.\u003C\u002Fp\u003E\u003Cp\u003EFocus on niches that pay the most per ad, like finance or business. Even though this is my favorite option, it takes longer to gain traction, so staying consistent is key.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EProtip:\u003C\u002Fstrong\u003E Master the art of storytelling. Good storytelling follows a \"simple\" framework called the hero's journey.\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EOrdinary World \u003C\u002Fstrong\u003E– Introduce the current situation or status quo.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECall to Adventure\u003C\u002Fstrong\u003E – Present an opportunity or problem that needs solving.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECrisis Challenges\u003C\u002Fstrong\u003E – Detail obstacles, challenges, or risks encountered.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EResults or Reward \u003C\u002Fstrong\u003E– Show the outcome, success, or transformation achieved.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWrite that down; this format is an industry secret! \u003C\u002Fp\u003E\u003Ch2\u003E\u003Cstrong\u003EMy two cents \u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\u003Cp\u003EFirst off, thanks for coming to my TED talk. This was a long one, but now you know what Sora is and how you can pay some bills with it. 🎓\u003C\u002Fp\u003E\u003Cp\u003ERegardless of the methods you choose, remember building a business is hard work, and while it may be hard, it's not impossible.\u003C\u002Fp\u003E\u003Cp\u003ESo, pick an idea and stick with it.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhats-really-destroying-your-productivity-and-3-simple-ways-to-focus-better-today\u002F\"\u003EWhat's really destroying your productivity - and 3 simple ways to focus better today\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EKeep learning and growing; don't get emotional if things don't work out immediately. \u003C\u002Fp\u003E\u003Cp\u003EA mentor once told me, \"You can change the plan, but don't change the goal.\"\u003C\u002Fp\u003E\u003Cp\u003ELet me know which idea is your fav on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fles-mapp\u002F\" target=\"_blank\"\u003ELinkedIn\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EOh, I almost forgot the gift! \u003Ca href=\"https:\u002F\u002Fx.com\u002FMindBranches\u002Fstatus\u002F1866189227353899029\" target=\"_blank\"\u003EUse this reference guide\u003C\u002Fa\u003E when creating prompts. These camera shots and movements will level up your Sora outputs. Credit \u003Ca href=\"https:\u002F\u002Fx.com\u002FMindBranches\" target=\"_blank\"\u003E@MindBranches\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E😇 Hope this helps; I'm rooting for you.\u003C\u002Fp\u003E\u003Cp\u003EP.S. 📩 Want more data-driven marketing insights? Sign up for my free newsletter, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM013-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\"\u003ENo Fluff Just Facts\u003C\u002Fa\u003E. I share what's working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, \u003Ca href=\"https:\u002F\u002Fwww.nofluffjustfacts.com\u002Fsubcribe?utm_source=LM013-ZD&utm_medium=lmarticle&utm_campaign=cta-footer&utm_id=zdnet\" target=\"_blank\"\u003Eclick here to sign up\u003C\u002Fa\u003E. It's totally FREE!\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-23 16:01:00",timezone:"UTC",updated:c,published:c},description:"AI is cool but can you make money with it? I've got three ways you can turn OpenAI's Sora into cash flow, along with a free cheat sheet to help you get going.",filterKey:"3777e5bf-65fb-410b-bbe0-cad938bd30a8",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"8a5de76a-f4cc-493a-b302-f1e58dc4606b",image:{id:"cfb08b37-8abc-4301-a017-166a85e64781",filename:"image-2.png",dateCreated:{created:c,date:"2024-12-23 15:57:12",timezone:"UTC",updated:c,published:c},alt:"Sora mushroom head people",credits:"OpenAI",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F23\u002Fcfb08b37-8abc-4301-a017-166a85e64781\u002Fimage-2.png",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1664,height:799,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^E-Commerce",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"3-lucrative-side-hustles-you-can-start-right-now-with-openais-sora-video-generator",startYear:c,summary:b,title:"3 lucrative side hustles you can start right now with OpenAI's Sora video generator",topic:{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"E-Commerce",description:c,filters:c,paging:c,slug:"e-commerce",title:"E-Commerce",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"ddb7b21e-d140-4b29-b0e9-cb895751f11b",meta:{componentName:"ddb7b21e-d140-4b29-b0e9-cb895751f11b",componentDisplayName:"Executive",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002Fddb7b21e-d140-4b29-b0e9-cb895751f11b\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=ddb7b21e-d140-4b29-b0e9-cb895751f11b"}},items:[{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c53b232c-263c-4699-a6e7-54e2a433c403\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SDI Productions\u002FGetty Images\" data-image-alt-text=\"deicircle-gettyimages-482067838\" data-image-filename=\"deicircle-gettyimages-482067838.jpg\" data-image-date-created=\"2024\u002F10\u002F25\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EResearch earlier this year suggested \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F647564\u002Femployee-engagement-inches-slightly-year-low.aspx\"\u003Eemployee engagement in the US remains low\u003C\u002Fa\u003E. A July survey by Gallup found just 32% of workers are actively engaged, and as many as 16% feel actively disengaged. \u003C\u002Fp\u003E\u003Cp\u003EThe researcher suggests \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F643286\u002Fengagement-hits-11-year-low.aspx\"\u003Eengagement trends matter\u003C\u002Fa\u003E because they are linked to critical business performance outcomes, such as productivity, employee retention, customer service, safety incidents, quality of work, and profitability.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-balance-self-promotion-with-therequirements-of-the-business\u002F\" target=\"_blank\"\u003E5 ways to balance self-promotion with the demands of the business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn short, a successful business keeps its staff engaged. So, what's a great way to keep your team motivated? Five business leaders give their best-practice tips.\u003C\u002Fp\u003E\u003Ch2\u003E1. Give people opportunities to shine\u003C\u002Fh2\u003E\u003Cp\u003ESophie Gallay, global data and client IT director at retailer \u003Ca href=\"https:\u002F\u002Fus.etam.com\u002F\" target=\"_blank\"\u003EEtam\u003C\u002Fa\u003E, said great managers ensure all their team members are heard and feel visible.\u003C\u002Fp\u003E\u003Cp\u003E\"We're all humans,\" she said. \"Just answering top-down orders is not fulfilling. People need to be heard. They need to be part of the conversation from the start.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGallay told ZDNET that her solution to this challenge is to involve people in strategy discussions. \u003C\u002Fp\u003E\u003Cp\u003E\"Maybe not the top strategy with the executive committee, but at least in the discussions on the direction we take to follow the different steps,\" she said. \"I am trying to include the operational teams as much as possible. So, even if they're not part of the meeting, I will ask all my managers to listen to all the feedback because it's super helpful.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-get-to-the-top-of-the-it-profession-according-to-this-cio\u002F\"\u003E\u003Cstrong\u003E5 ways to get to the top of the IT profession, according to this CIO\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGallay said teams, not individuals, deliver successful transformation. She ensures everyone is visible and gets credit, not just senior managers like herself, who are the figureheads for large-scale initiatives.\u003C\u002Fp\u003E\u003Cp\u003E\"So, if we have an internal coffee meeting with the business team to explain the data transformation, I won't go,\" she said. \"Instead, it will be a manager of my team representing the data transformation. I want to give space to everyone to showcase the projects they are working towards.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Create a strong sense of purpose\u003C\u002Fh2\u003E\u003Cp\u003EJames Fleming, CIO at the \u003Ca href=\"https:\u002F\u002Fwww.crick.ac.uk\u002F\" target=\"_blank\"\u003EFrancis Crick Institute\u003C\u002Fa\u003E, said the best way to motivate people is to give them great projects to work on.\u003C\u002Fp\u003E\u003Cp\u003E\"I try to give them good problems, which isn't a problem at the Crick,\" he said, referring to the fact that the institute is one of Europe's biggest biomedical labs and home to more than 1,500 scientists working to cure diseases.\u003C\u002Fp\u003E\u003Cp\u003E\"After many, many years of working with engineers and technologists, what motivates them more than anything else is working on good problems that are interesting, innovative, require them to learn new skills, and also give them a sense of purpose.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate\u002F\"\u003EWant to be an IT pro? Here are 4 ways to look like a great job candidate\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFleming told ZDNET the big benefit of working for the Crick is people go to work every day and can feel they're helping to cure cancer and other human diseases.\u003C\u002Fp\u003E\u003Cp\u003EHowever, while those long-term aims create a fantastic sense of purpose, he said people must have short-term objectives to achieve along the way.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to break that work down into small chunks that say, 'This is why we're solving this problem today, and this is how it relates to a much bigger problem and opportunity,'\" he said. \"And when people see that connection between the work they're doing today and the long-term goal, I think creating motivation becomes much more straightforward.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Use creative techniques\u003C\u002Fh2\u003E\u003Cp\u003EDebra Bonomi, head of learning and development at \u003Ca href=\"https:\u002F\u002Frakutenadvertising.com\u002F\" target=\"_blank\"\u003ERakuten Advertising\u003C\u002Fa\u003E, said the key to motivating people is to keep things creative.\u003C\u002Fp\u003E\u003Cp\u003E\"Get people to think, 'What could you create versus predict? What do you want to do and have never been given the authority or power to do?'\" she said.\u003C\u002Fp\u003E\u003Cp\u003EBonomi told ZDNET that managers should find new ways to get people to think about creative answers to those questions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%226%20ways%20to%20utilize%20the%20clever%20ideas%20behind%20innovative%20startups%22%7D\"\u003E\u003Cstrong\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor example, she's encouraging people to think creatively by running a course on \u003Cem\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5a2d84bc-8884-4c96-9bf2-ddbc7808c8d5\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002FLoonshots-Nurture-Diseases-Transform-Industries\u002Fdp\u002F1250185963\" data-link-shortcode-text=\"Loonshots\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fem\u003E, a management book by Safi Bahcall that shows professionals how certain conditions can help foster innovation.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm rolling out a book club to get people to start having fun,\" she said. \"It's a different way of learning and looks to reinforce skills that aren't necessarily in a traditional course.\"\u003C\u002Fp\u003E\u003Cp\u003EEach session in the company-wide book club focuses on the chapters in the book, and the discussions encourage people to think about their priorities. \u003C\u002Fp\u003E\u003Cp\u003E\"We'll consider questions like, 'What are your loonshots? What do you want to do? And how can we help you start framing that idea and make it happen?'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Help staff complete a bigger puzzle\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase and head of \u003Ca href=\"https:\u002F\u002Ffusion.jpmorgan.com\u002F\" target=\"_blank\"\u003EFusion by JP Morgan\u003C\u002Fa\u003E, is another business leader who said the best way to motivate people is to give them exciting work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think people like delivering value,\" he said. \"If you're going fast and delivering value, and you see your work's impact on clients, I think those things excite clever people.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFrancis told ZDNET that the most interesting work often involves working on big projects, even if the individual component you're responsible for is just one part of a larger puzzle.\u003C\u002Fp\u003E\u003Cp\u003E\"It's hard to do the good stuff in small pieces. Success often comes from solving big problems and having different teams contribute to the solution,\" he said. \"I think people feel like they're on a good journey when they see the value of how a big problem gets solved by all the teams interoperating together.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. Encourage people to become experts\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm \u003Ca href=\"https:\u002F\u002Fwww.hastingsdirect.com\u002F\" target=\"_blank\"\u003EHastings Direct\u003C\u002Fa\u003E, said successful managers give people opportunities to learn new things through hands-on experiences, especially the benefits of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"It's about always bringing new technology to the fore and giving people the chance to learn about it,\" she said. \"They need to have the time to improve their skill sets. I think that's a big motivator -- and working with new technology is a real motivator for people in the tech industry.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F\"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that a good example of that learning process was her company's shift to Azure when it moved its applications into the cloud.\u003C\u002Fp\u003E\u003Cp\u003E\"We did work with EY [Ernst & Young] and Microsoft, but I also worked with my existing technology team. They went from knowing nothing about the technology to being able to move all our applications into the cloud,\" she said. \"Some of them are now absolute experts. And that's all self-learned and self-taught. They've been allowed to do that on the job. It's amazing how great people can be if you give them the chance.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-27 11:00:00",timezone:"UTC",updated:c,published:c},description:"Many employees don't feel engaged at work. Managers can use these techniques to boost team member motivation.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"aaff3858-f29c-46e8-84dc-e5ed66905e86",image:{id:"c53b232c-263c-4699-a6e7-54e2a433c403",filename:"deicircle-gettyimages-482067838.jpg",dateCreated:{created:c,date:"2024-10-25 18:41:53",timezone:"UTC",updated:c,published:c},alt:"deicircle-gettyimages-482067838",credits:"SDI Productions\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F25\u002Fc53b232c-263c-4699-a6e7-54e2a433c403\u002Fdeicircle-gettyimages-482067838.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-ways-to-inspire-people-and-create-a-more-engaged-productive-team",startYear:c,summary:b,title:"5 ways to inspire people and create a more engaged, productive team",topic:{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2780e9fe-c3f3-4130-8a74-585d1fa45be0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"John M Lund Photography Inc\u002FGetty Images\" data-image-alt-text=\"cloudboard2gettyimages-573106799\" data-image-filename=\"cloudboard2gettyimages-573106799.jpg\" data-image-date-created=\"2024\u002F09\u002F19\" data-image-width=\"1115\" data-image-height=\"747\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"82009abc-2fac-49c6-b497-15a143be71c3\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation involves using technology to make a business process more efficient or effective. The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better.\u003C\u002Fp\u003E\u003Cp\u003EWhile the concept sounds simple, digital transformation can be a long, expensive, and complicated process that doesn't always go according to plan.\u003C\u002Fp\u003E\" data-hed=\"What is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e86228ff-37a5-4909-9086-e8b61cd569fe\" data-edition=\"us\" data-description=\"\u003Cp\u003EDefinitions of digital transformation differ depending on the industry and the project. What everyone can agree on is that -- beneath the hype, the fluff, and the confusion -- digital transformation involves significant changes. The main components might include rethinking business models, changing the underlying technology stack, innovating with customer experiences, and potentially changing organizational culture.\u003C\u002Fp\u003E\" data-hed=\"What are the key areas of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8339ad16-3047-461e-98a9-e84df603125a\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile digital transformation is one of the most used phrases in the IT industry, precise definitions vary. The scope and scale of a transformation range from a public sector organization digitalizing its paper records to a blue-chip enterprise using a host of emerging technologies to support a wide-scale business transformation.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation can draw on many different technologies. The hottest areas are&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-from-public-and-private-cloud-to-software-as-a\u002F"\u003Ecloud computing\u003C\u002Fa\u003E, the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now\u002F"\u003EInternet of Things\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-everything-you-need-to-know-about-artificial-intelligence\u002F"\u003Eartificial intelligence\u003C\u002Fa\u003E, particularly using large language models (LLMs) and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F"\u003Egenerative AI\u003C\u002Fa\u003E&nbsp;(Gen AI). During the next few years, we should expect increased attention on other hyped-up tech topics, including the metaverse, blockchain, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-quantum-computing-everything-you-need-to-know-about-the-strange-world-of-quantum-computers\u002F"\u003Equantum computing\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation involve?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-your-business-can-best-exploit-ai-tell-your-board-these-4-things\u002F\" target=\"_blank\"\u003EHow your business can best exploit AI: Tell your board these 4 things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not just about transforming an organization using technology: Changing business processes and corporate culture are just as vital to the success of these initiatives. Digital transformation projects offer large and established organizations a way to compete with nimbler, digital-only rivals. These transformation projects, which might involve \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\"\u003Elaunching new business models\u003C\u002Fa\u003E, are large in scope and ambition but come with risks.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d6de74c3-21d7-4770-9cf1-a760187785ee\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigitalization is not, as is commonly perceived, simply about implementing more technology systems and services. A genuine digital transformation project involves fundamentally rethinking business models and processes, rather than tinkering with or enhancing traditional methods.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis creative requirement to rethink existing models remains a tough ask for business leaders. Almost half (45%) of CEOs say they do not believe their business will be viable in a decade if it continues on its current path, according to&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fnews-room\u002Fpress-releases\u002F2024\u002Feconomic-optimism-doubles-yet-almost-half-of-ceos-do-not-believe-their-businesses-will-be-viable-in-a-decade.html"\u003EPwC's 2024 Global CEO Survey\u003C\u002Fa\u003E, a rise from 39% in 2023. The consultant says the onslaught of emerging technologies, particularly Gen AI, is causing increased concern among business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis gap between innovation and execution helps explain why digitalization and disruption have traditionally been seen as the preserve of nimble start-ups. But it doesn't have to be this way -- there are great examples of digital transformation in the enterprise sector, too.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What is included in a digital transformation project?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"161f3d90-1fd7-4bcc-8123-315af285857a\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs cited above, digital transformation can involve a large-scale shift to a new business model in a traditional firm. Examples of successful new business models include Microsoft moving from packaged off-the-shelf software into cloud-based subscription services and Netflix transitioning from posting mail-order DVDs to an online streaming platform.\u003C\u002Fp\u003E\u003Cp\u003EHowever, not all digitalization programs are so grand. An oft-cited example of digital transformation is the transition of legacy systems to cloud platforms. Many companies began their transition to on-demand IT more than a decade ago. Even today, transitioning to the cloud remains a key ambition for many CIOs. It's easier for organizations that move older systems to the cloud to update and change applications in response to new user demands. In this case, digital transformation helps support nimbler and flexible IT operations, making an existing process much more efficient and effective.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsing technology to change or remove an inefficient working process is another example of digital transformation. Digitization of paper records is a good example. Using technology to change how information is recorded and stored makes it easier to search digital records in a way that would have been unthinkable in an era of paper records. Digitization is also a prerequisite for the introduction of generative AI. Employees can then use bots to search enterprise records for insight and boost productivity.\u003C\u002Fp\u003E\" data-hed=\"What are some examples of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8adc23c6-90cb-4013-b089-ddb6e5d6bf21\" data-edition=\"us\" data-description=\"\u003Cp\u003EFor those who weren't convinced about the positive benefits of digital transformation, the power of digitalization won over many doubters during the COVID-19 pandemic. When lockdown and social distancing started, digital transformation programs -- and the IT departments that carried out the work -- helped businesses function as normally as possible in the most challenging of conditions.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation strategies were fast-forwarded at breakneck speed. Executive teams that might once have hesitated over the implementation of a multi-year investment in video-conferencing and collaborative technologies tasked their IT departments with establishing remote-working strategies in days or even hours.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F" target="_blank"\u003E5 ways to create an effective hybrid working strategy, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECIOs and their IT teams stepped up and delivered -- from&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcoronavirus-how-we-got-10000-staff-remote-working-from-home-in-just-one-weekend\u002F"\u003Ethe support for home working\u003C\u002Fa\u003E&nbsp;to the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-a-massive-five-year-transformation-plan-was-delivered-in-a-week-because-of-coronavirus\u002F"\u003Eprovision of online learning\u003C\u002Fa\u003E, the establishment of new online e-commerce channels, and even&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhos-the-greatest-golfer-of-all-time-this-data-led-project-might-have-the-answer\u002F"\u003Ethe creation of whole new business models\u003C\u002Fa\u003E. The consensus from tech experts is that the rapid digital transformation pushed by CIOs and their teams has&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-cios-the-game-is-about-to-change-again\u002F"\u003Ehelped change the perception of IT for good\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ERather than being seen primarily as a service to other functions, such as sales and finance, technology is now recognized as a critical factor for long-term business success. Smart IT executives and their teams use that platform change to&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Epursue new digital transformation opportunities\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"How important is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"85ebed4d-4e21-4a41-9064-4159354471e3\" data-edition=\"us\" data-description=\"\u003Cp\u003EWith digital transformation proving its worth, business and digital leaders must find new technology projects to get their teeth stuck into.\u003C\u002Fp\u003E\u003Cp\u003EAnalyst Gartner says&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Finformation-technology\u002Finsights\u002Ftop-technology-trends" target="_blank"\u003ECEOs know they must accelerate the adoption of digital business\u003C\u002Fa\u003E&nbsp;and are seeking more direct digital routes to connect with their customers. However, with an eye on economic risks, bosses want to be efficient and protect margins and cash flow. Current digital transformation trends include:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F" target="_blank"\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003ECloud computing&nbsp;\u003C\u002Fstrong\u003E– On-demand IT has been at the core of digital transformation efforts for the past decade, but that focus doesn't mean the work is done. While many organizations aim for a cloud-first approach, few have moved their systems 100% to the cloud. Legacy tech remains a major hindrance to modernization.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAI and machine learning\u003C\u002Fstrong\u003E\u003Cem\u003E&nbsp;–\u003C\u002Fem\u003E&nbsp;Companies have spent the past decade collecting information. That effort looked prescient two years ago with the emergence and rapid rise of generative AI (Gen AI). Professionals must now bring data together and use AI to improve customer experiences and decision-making processes. Expect&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F"\u003Einvestment in AI and machine learning to grow significantly\u003C\u002Fa\u003E&nbsp;as companies explore new opportunities.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAutomation\u003C\u002Fstrong\u003E&nbsp;– Executives who&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frobotic-process-automation-this-is-how-to-stop-your-workers-from-resenting-the-bots\u002F"\u003Einvested in robotic process automation\u003C\u002Fa\u003E&nbsp;to free up workers' time received a new boost from the rise of Gen AI. Automation has moved from the fringes to the core of digital transformation efforts. Whether reducing software coding demands or introducing bots to automate service requests, companies are exploring how technology can cull repetitive tasks and allow staff to focus on creative and collaborative work that produces value.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECybersecurity\u003C\u002Fstrong\u003E&nbsp;– Underlying all these digital transformation efforts is a continued requirement for investment in cyber-defense mechanisms. Gartner points to the rise of the cybersecurity mesh, which enables stand-alone security solutions to work together and improve an organization's overall security posture. The analyst expects to see&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003Ehuman-centric security\u003C\u002Fa\u003E&nbsp;that weaves privacy into the organization's digital design.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEmerging technologies\u003C\u002Fstrong\u003E&nbsp;– AI might have hogged the limelight for the past two years but other emerging technologies are bubbling up. These technologies will impact the business and its customers during the rest of the decade. Gartner's&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003E2024 Hype Cycle for Emerging Technologies\u003C\u002Fa\u003E&nbsp;lists 25 disruptive technologies across four areas: autonomous AI, developer productivity, total experience, and human-centric security and privacy programs. Expect to see more investment in digital twins, autonomous agents, and, in the much longer term, humanoid working robots.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"What are the big digital transformation trends?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ab499268-e583-4901-8637-c2c24468f155\" data-edition=\"us\" data-description=\"\u003Cp\u003EGen AI is the latest -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwelcome-to-the-ai-revolution-from-horsepower-to-manpower-to-machine-power\u002F"\u003Eperhaps greatest\u003C\u002Fa\u003E&nbsp;-- technology to impact digital transformation. Two years since OpenAI first unleashed ChatGPT on the world, the hype about the technology remains cacophonous. Some experts predict its effect on global value chains is&nbsp;\u003Ca href="https:\u002F\u002Fwww.weforum.org\u002Fevents\u002Fworld-economic-forum-annual-meeting-2024\u002Fsessions\u002Findustry-applications-of-generative-ai\u002F"\u003Eanalogous to the steam engines of the Industrial Revolution\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThe rapid rise of Gen AI is such that it wasn't even mentioned the latest time we updated this article (in August 2022). Since then, CIOs and their business peers have told ZDNET how their businesses are exploring how Gen AI can boost productivity and help to transform workplace activities, such as content creation, customer service, and coding.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%224%20ways%20to%20help%20your%20organization%20overcome%20AI%20inertia%22%7D"\u003E\u003Cstrong\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGabriela Vogel, senior director analyst in the Executive Leadership of Digital Business (ELDB) practice at research firm Gartner, told ZDNET that Gen AI is a rare technology -- one whose potential influence has piqued the interest of chief executives as much as CIOs and IT professionals. All eyes on digital transformation are now turning to how the business can create a competitive advantage through AI and machine learning.\u003C\u002Fp\u003E\u003Cp\u003E"Our CEO survey shows that technology-related change is the second biggest priority for the CEO after growth," she said. "So, technology-enabled change is a top-of-mind topic for CEOs right now -- trying to understand how to generate value from all these investments that have been happening."\u003C\u002Fp\u003E\" data-hed=\"How has Gen AI affected digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ecb2981a-4212-48df-a1df-2e3f47a4a62d\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo one likes a futurist who sits on the fence, but I'm afraid this prediction requires some splinters. While the rapid rise of Gen AI has been remarkable, it's important to recognize that the rollout of high-profile services like&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-the-worlds-most-popular-ai-chatbot-explained\u002F" target="_blank"\u003EChatGPT\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-microsoft-copilot-heres-everything-you-need-to-know\u002F" target="_blank"\u003EMicrosoft Copilot\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-gemini-formerly-google-bard-everything-you-should-know\u002F" target="_blank"\u003EGoogle's Gemini\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-intelligence-arrives-next-month-6-ai-upgrades-iphone-users-can-expect-first\u002F" target="_blank"\u003EApple Intelligence\u003C\u002Fa\u003E&nbsp;are the visible manifestations of many years of research. What we see today with Gen AI is the tip of a much larger development iceberg beneath the surface -- and how that iceberg will change shape is up for debate.\u003C\u002Fp\u003E\u003Cp\u003EAfter two years of non-stop hype, we're seeing the first signs of Gen AI fatigue from business leaders. Most companies struggle to move Gen AI projects from initial stages into production,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F"\u003Eaccording to Deloitte\u003C\u002Fa\u003E. The consulting giant says 70% of business leaders said their organization has moved 30% or fewer of their experiments into production. Worse still, Gartner recently predicted at least&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fa-third-of-all-gen-ai-projects-will-be-abandoned-says-gartner\u002F"\u003E30% of Gen AI projects will be abandoned\u003C\u002Fa\u003E&nbsp;after the proof-of-concept stage by the end of 2025.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose indicators point to some concern about the long-term impact of AI on digital transformation. However, it's also important to recognize that those failures aren't stopping companies from investing cash in Gen AI -- at least not yet. The rate at which companies deployed Gen AI programs doubled between December last year and July 2024,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fenterprises-double-their-gen-ai-deployment-efforts-bloomberg-survey-says\u002F"\u003Eaccording to Bloomberg Intelligence\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAs a starting point for building AI momentum in slower-moving organizations, Caroline Carruthers, CEO at Carruthers and Jackson,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F"\u003Esuggested four priorities for data leaders\u003C\u002Fa\u003E: start with purpose, focus on targeted outcomes, shout about your successes, and use data to prove your case. She told ZDNET that businesses looking to pursue Gen AI projects as part of a digital transformation initiative are on a journey: "While many data leaders feel they need to be doing something with AI, they also face an intrinsic level of resistance built-in before they can even start doing anything."\u003C\u002Fp\u003E\" data-hed=\"What is the impact of Gen AI on digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"145531c5-44ce-4531-804c-1077b1fbf426\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile most experts can agree that digitalization involves using technology to make a process more efficient or effective, just about every project that involves using technology gets badged as a digital transformation initiative.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation has become the go-to marketing phrase for almost any adoption of new technology. The term is applied so broadly that it is in danger of becoming meaningless. Its ubiquity is such that it's no surprise when an attention-craving organization badges its new app or even something as mundane as a laptop refresh program as a "digital transformation initiative.".\u003C\u002Fp\u003E\u003Cp\u003ETech workers also express cynicism about the grand talk of digital. IT professionals don't want to spend their working days digitally transforming rather than coding, programming, and developing. For their part, CIOs will tell you the implementation of technology is simply the conduit to help the business meet its objectives, whether selling more widgets, making more money, or raising customer satisfaction.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%225%20reasons%20to%20work%20with%20the%20competition,%20according%20to%20business%20leaders%22%7D"\u003E\u003Cstrong\u003E5 reasons to work with the competition, according to business leaders\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo critics, digital transformation offers tech vendors another opportunity to rebrand their offerings; it's not uncommon to see systems and services sold as a golden bullet for digital transformation. Such hype is just more fuel for detractors who feel that digital transformation is simply a solution searching for a problem.\u003C\u002Fp\u003E\u003Cp\u003ENone of this criticism should come as a shock. Even back in 2017, analyst Gartner warned that over-selling meant&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fsmarterwithgartner\u002Fembrace-the-urgency-of-digital-transformation\u002F" target="_blank"\u003Edigital transformation was fast approaching the trough of disillusionment\u003C\u002Fa\u003E. Seven years later, critics would say we're now at the bottom of that trough.\u003C\u002Fp\u003E\" data-hed=\"What are the criticisms of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7ff224ad-406f-4728-ab5b-016e50a9ec0e\" data-edition=\"us\" data-description=\"\u003Cp\u003EOne way to help silence the critics would be to find another name for digital transformation. We should stop using the term blindly and instead focus on the outcomes we're trying to achieve with technology.\u003C\u002Fp\u003E\u003Cp\u003EThat approach resonates with the CIO community: Almost every IT chief will tell you that their organization is running business transformation, not technology transformation, projects. Other industry commentators suggest culling the phrase digital transformation and creating a slightly modified alternative, such as digital landscape, underlying digital environment, or data-led plumbing.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe big problem with all these alternative names is that they mean even less than digital transformation. For all its inherent faults, we all have a preconceived idea of what digital transformation means, even if making heavy use of the cloud or using emerging technology to automate work tasks previously dominated by manual means.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%223%20ways%20to%20create%20the%20right%20data%20culture%20in%20your%20business%22%7D"\u003E\u003Cstrong\u003E3 ways to create the right data culture in your business\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThese kinds of digital transformations have shown how technology can change the business for the better. Proving the value of technology has been&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Ea tough battle for CIOs and other IT professionals\u003C\u002Fa\u003E. Yes, the concept of digital transformation has flaws, but -- in some ways -- the IT industry should be pleased the business recognizes the great work the technology team is undertaking, regardless of what it's called.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ERemember that the rest of the business tends to have a problem with big IT concepts. Take the example of the phrase "cloud computing," which used to be met with nonplussed expressions from non-IT execs 10-plus years ago. Now, the cloud is a broadly understood and accepted term.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECloud found its footing by proving its value -- and so it is with other digital transformation projects, such as exploring Gen AI or implementing IoT and sensors. The business has seen the value of digital transformation in recent years and wants a lot more in the future.\u003C\u002Fp\u003E\" data-hed=\"What else could we call digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ddc725c4-7e1f-491a-baaf-0f1205bddb19\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeneath the buzzwords, there is a crucial concept: Digitalization is helping smart businesses change the established economic order -- and the effects are everywhere.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EFrom Amazon's influence over retailing to Facebook's impact on publishing and onto fleet-of-foot FinTechs that are destabilizing banking and insurance operations, traditional firms are being challenged by nimble, digital-savvy operators.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%22'Not%20just%20another%20initiative':%20How%20PepsiCo%20is%20combining%20innovation%20and%20sustainability%22%7D"\u003E\u003Cstrong\u003E'Not just another initiative': How PepsiCo is combining innovation and sustainability\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EConsultant&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fceo-survey\u002F2024\u002Fdownload\u002F27th-ceo-survey.pdf" target="_blank"\u003EPwC's 2024 CEO survey\u003C\u002Fa\u003E&nbsp;concludes that the impetus to reinvent business models is intensifying. CEOs expect more pressure for change during the next three years than in the previous five due to digital transformation and a series of megatrends, such as sustainability and geopolitical instability.\u003C\u002Fp\u003E\u003Cp\u003EIt's also important to recognize that digital transformation is more than an IT concern. Line-of-business units are crucial to identifying where digitalization can create big benefits. As the Harvard Business Review suggests,&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F03\u002Fdigitizing-isnt-the-same-as-digital-transformation" target="_blank"\u003Edigitalization is a road to nowhere\u003C\u002Fa\u003E&nbsp;without a fundamental business transformation.\u003C\u002Fp\u003E\" data-hed=\"Why does digital transformation matter?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6952e28f-e839-4405-b46a-d4ac5c0937ca\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeauty company Avon International has used a direct-selling model for 130 years. The company normally sells its products through reps who call at clients' doors and collect orders from a paper brochure. However, that business model became untenable during the pandemic crisis and lockdown.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe solution came in&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-keeping-business-moving-even-when-everyone-is-stuck-at-home\u002F"\u003Ethe form of a rapid digital transformation\u003C\u002Fa\u003E&nbsp;that allowed reps to carry on selling. The IT team focused first on putting in place a mechanism that allowed reps to ensure that the orders they were taking -- through WhatsApp, a text message, an email, or a phone call -- were delivered directly to Avon's customers rather than by hand.\u003C\u002Fp\u003E\u003Cp\u003EAs the company had 60 different enterprise resource planning systems globally and more than 200 back-office systems, changing the delivery address meant modifying a range of ordering and invoicing processes. The team implemented that new approach on top of its legacy platforms in 30 markets in six weeks.\u003Cstrong\u003E&nbsp;\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-to-help-your-staff-use-generative-ai-confidently-and-productively\u002F" target="_blank"\u003E3 ways to help your staff use generative AI confidently and productively\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAvon also started to develop a stronger e-commerce platform, such as via mobile and web. Sales through e-commerce channels grew six times in the first three weeks following lockdown. The company also started to produce digital brochures that could be updated far more easily and shared through social channels.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EEstimates suggest about&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age"\u003E30% of the company's come from online orders\u003C\u002Fa\u003E, up from less than 10% before the pandemic. What's more, Avon's business transformation continues. CEO Angela Cretu said&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age\u002F" target="_blank"\u003Ethe company wants to become fully omnichannel\u003C\u002Fa\u003E. The company announced&nbsp;\u003Ca href="https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-67406434"\u003Eplans to open physical stores\u003C\u002Fa\u003E&nbsp;in the UK for the first time late last year.\u003C\u002Fp\u003E\u003Cp\u003EAvon's approach to business transformation -- which spans years, platforms, and channels -- shows that effective digitalization is an ongoing journey that involves unexpected turns and new avenues to market.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation look like?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"019ecda4-8b9c-4937-a5ba-2d25f2750c61\" data-edition=\"us\" data-description=\"\u003Cp\u003ETech analyst IDC says worldwide digital transformation spending will&nbsp;\u003Ca href="https:\u002F\u002Fcdn.idc.com\u002Fgetdoc.jsp?containerId=prUS52305724"\u003Ereach almost $4 trillion in 2027\u003C\u002Fa\u003E. The researcher says investments in AI and Gen AI will lead to an annual growth rate of 16.2% through 2027.\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is no longer a discretionary investment: Companies that want to be competitive and win in the digital economy are leading the way," said Angela Vacca, senior research manager with IDC's Data &amp; Analytics Group.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-will-change-the-role-of-developers-forever-but-leaders-say-thats-good-news\u002F"\u003EAI will change the role of developers forever, but leaders say that's good news\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESomething to note, though: Digitalization is far from easy. While 89% of large companies globally have a digital and AI transformation underway, these efforts have&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fmckinsey-digital\u002Four-insights\u002Fthree-new-mandates-for-capturing-a-digital-transformations-full-value"\u003Eonly captured 31% of the expected revenue lift\u003C\u002Fa\u003E&nbsp;and 25% of the expected cost savings, according to the&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2023\u002F07\u002Fthe-value-of-digital-transformation"\u003EHarvard Business Review\u003C\u002Fa\u003E, quoting McKinsey research.\u003C\u002Fp\u003E\" data-hed=\"How much does digital transformation cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dd2c29f2-310e-42a7-8b98-9c6145461c33\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation projects have traditionally been associated with multi-year strategies. Here, CIOs have worked with their peers to think about how technology might help their organizations react to the threat of digital disruption. They've then created a long-term business strategy that uses technology to help the organization meet its aims.\u003C\u002Fp\u003E\u003Cp\u003EThe problem with many of those long-term strategies is that they've taken too long to come to fruition. IT teams are good at creating spot digitalization projects, such as moving systems to the cloud or creating new channels to market, but struggle to transform the whole business to support new operating models.\u003C\u002Fp\u003E\u003Cp\u003EIn an age where fleet-of-foot digital challengers can move into a new sector almost overnight, multi-year digital strategies are too slow. The multiple challenges associated with technological change, new geopolitical tensions, and macroeconomic pressures have shown that flexibility and agility are the watchwords for modern digital strategies.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMcKinsey reflects that most&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fmckinsey-digital\u002Four-insights\u002Fthe-new-digital-edge-rethinking-strategy-for-the-postpandemic-era"\u003Ecompanies' adoption of digital technologies sped up from years to months\u003C\u002Fa\u003E&nbsp;during the pandemic. That increase in pace is having a lasting impact. The consultant says what was considered best-in-class speed for business change four or five years ago is now seen as slower than average.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis need for speed has an impact on digital transformation strategies. Instead of talking about five-year plans, boards demand constant iteration. That increase in pace has required a new agile way of working in many organizations.\u003C\u002Fp\u003E\" data-hed=\"How long does digital transformation take?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"35c9a4c7-ae39-4673-940f-018c6670140a\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation is&nbsp;\u003Ca href="http:\u002F\u002Fwww3.weforum.org\u002Fdocs\u002FWEF_Digital_Culture_Guidebook_2021.pdf"\u003Eas much about establishing the right cultural change program\u003C\u002Fa\u003E&nbsp;as introducing new tech. Digitalization needs IT organizations to work out quickly what their business needs and how to deliver the best solutions. For many senior managers, the best way to find these answers is through an agile approach.\u003C\u002Fp\u003E\u003Cp\u003EAgile management originated&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-agile-software-development-everything-you-need-to-know-about-delivering-better-code-faster\u002F"\u003Ein software development\u003C\u002Fa\u003E, but as Harvard Business Review suggests, it has spread far&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F04\u002Fhave-we-taken-agile-too-far"\u003Ebeyond its product development and manufacturing roots\u003C\u002Fa\u003E. While agile won't be applied the same way in every organization, the basic principles -- decentralized decision-making, cross-organization teams, and cross-team empowerment -- are likely to resonate with most business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F" target="_blank"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EExperienced digital leaders suggest the big benefit of an agile approach is cultural. By working in small, cross-organization groups to explore challenges and deliver solutions, IT staff and line-of-business professionals iterate around a problem and quickly create digital solutions.\u003C\u002Fp\u003E\u003Cp\u003EAgile is also a good fit for companies that want to put AI at the core of their digital transformation strategies. Toby Alcock, CTO at Logicalis,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F"\u003Etold ZDNET that agile development has great potential\u003C\u002Fa\u003E&nbsp;for delivering generative AI projects. His firm's research suggests integrating AI effectively into the business is the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F"\u003Enumber one priority for CIOs in 2024\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What's the relationship between agile and digital transformation? \" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8138b10d-e658-4596-a7e7-4340d158e687\" data-edition=\"us\" data-description=\"\u003Cp\u003ECompanies have invested a lot of cash in cloud and collaboration technologies. These services will prove crucial in the coming years, as organizations attempt to find ways to support a hybrid mix of at-home and in-office knowledge workers.\u003C\u002Fp\u003E\u003Cp\u003EEvidence so far suggests that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fhybrid-work-is-in-trouble-here-are-4-ways-to-make-it-work-in-the-longer-term\u002F"\u003Emanaging this shift is far from easy\u003C\u002Fa\u003E. While many professionals have now got used to working from home -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmajority-of-workers-are-more-productive-and-communicative-at-home\u002F"\u003Eresearch suggests they're more productive, too\u003C\u002Fa\u003E&nbsp;--&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Freturn-to-the-office-or-hybrid-work-heres-whats-happening-next\u002F"\u003Etheir bosses are not always quite as keen\u003C\u002Fa\u003E&nbsp;to see them detached from the corporate HQ. Finding a successful middle ground between home and office work will be crucial.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EManagers will need to continue investing their digital transformation cash in technologies to help create the hybrid workplace of the future. They'll need to accompany this investment in digitization with an organizational transformation. Business leaders told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F"\u003Ea range of approaches\u003C\u002Fa\u003E, such as open communication and flexible guidelines, help companies to create an effective hybrid working strategy.\u003C\u002Fp\u003E\" data-hed=\"How does digital transformation support hybrid working?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"adada537-254e-49fd-b2cd-c1d8024f2cc9\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs the traditional guardians of technology investment, CIOs tend to have a big say in digital change projects. Yet CIOs are far from the only executives with a role in digital transformation management, and the pressure for change has led to the rise of other C-suite specialists, such as chief digital officers (CDOs).\u003C\u002Fp\u003E\u003Cp\u003EAnalyst firms fanned the flames by suggesting the appointment of CDOs could hasten the demise of the traditional IT leadership role.&nbsp;\u003Ca href="http:\u002F\u002Fwww.gartner.com\u002Fnewsroom\u002Fid\u002F2208015"\u003EGartner\u003C\u002Fa\u003E&nbsp;said a quarter of businesses would have a digital chief by 2015 and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fidc-has-blind-faith-in-chief-digital-officers\u002F"\u003EIDC said\u003C\u002Fa\u003E&nbsp;60% of CIOs would be replaced by CDOs by 2020. Today, those predictions look way off-beam.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWhat no one can deny, however, is the ever-increasing role of business professionals in IT purchasing decisions. Rather than the IT department going off and buying systems it thinks the company needs, modern business operations rely on professionals identifying their key challenges and then thinking about -- or even going out and buying -- technological solutions to these problems.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F" target="_blank"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECloud computing makes it far easier for professionals in any department to buy IT services on demand. When requirements change, professionals can scale these services up or down depending on demand -- with or without the say-so of the tech team. The extent of the swing away from IT departments controlling procurement is such that Gartner's 2024 CEO Survey reports that 80% of CXOs and business leaders believe digital leadership is part of their job.\u003C\u002Fp\u003E\u003Cp\u003EGartner analyst Gabriela Vogel told ZDNET the story of modern digital transformation is about people beyond the IT department having a say in the direction of investment. While value comes from a collaborative approach to digitalization, most non-IT professionals don't feel digitally proficient and are looking to hone their technology skills.\u003C\u002Fp\u003E\u003Cp\u003E"I think it's similar to what happened in finance many years ago," she said. "Today, people in all parts of the business know about the basics of finance because they did an MBA. We'll start seeing this trend happening in digital, where you have people who understand technology and departments that don't necessarily work with the core of technology."\u003C\u002Fp\u003E\" data-hed=\"Who oversees digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5dd84962-f30f-4600-8433-46fba84ad475\" data-edition=\"us\" data-description=\"\u003Cp\u003EHowever, the game is far from up for CIOs. While line-of-business employees might believe they can spot discrete digital solutions to their organizational challenges, CIOs have experience integrating systems and services. Effective digital transformation requires a close relationship between CIOs and their line-of-business colleagues.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is all about outcomes," said Nick Woods, CIO at MAG, a UK airport group that owns and operates Manchester, London Stansted, and East Midlands Airports. "It comes back to the partnerships and allegiances you're forming," he told ZDNET. "As a CIO, you can't be successful on your own. The business still needs to own its outcomes."\u003C\u002Fp\u003E\u003Cp\u003EWith companies now looking to get more from recent digital transformation projects, even greater focus will be placed on the tech leadership capabilities of CIOs, which means building even stronger bonds with the chief executive and the rest of the C-suite.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EVogel told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fchief-information-officer\u002Finsights\u002Fcio-agenda"\u003EGartner's 2024 CIO Agenda\u003C\u002Fa\u003E&nbsp;highlights how CIOs should base their partnership with CXOs on a franchise model, where they co-lead, co-deliver, and co-govern digital delivery. Gartner reports that 63% of digital initiatives meet or exceed outcome targets when CIOs set up franchise models. However, Vogel said only 12% of CIOs currently use a franchise model where they create digital solutions with the business.\u003C\u002Fp\u003E\u003Cp\u003EThe good news is CIOs who help their business colleagues reap the benefits of digitalization will be valued. Helen Fleming, executive director of search and specialisms at recruiter Harvey Nash, told ZDNET that CIOs who get the right approach could end up rising to the top of the business and fulfilling other senior roles in the organization, such as COO or even CEO. "CIOs are diversifying or progressing into the COO role," she said.\u003C\u002Fp\u003E\u003Cp\u003EFleming pointed to the example of Nash Squared, where CEO Bev White began her CIO career at one organization and progressed to COO and MD roles. White then took CEO positions at other companies. For most CIOs, this careful progression is the likely route to the top in an age of digital transformation.\u003C\u002Fp\u003E\" data-hed=\"How can CIOs contribute to digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c3b99eb9-98e0-4ae8-bf44-ffc0fd5bc5bd\" data-edition=\"us\" data-description=\"\u003Cp\u003EIt doesn't. Many people make the mistake of thinking of digital transformation as a discrete project. As researcher Forrester suggests,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-new-rules-of-business-digital-transformation-must-thrive-throughout-your-company\u002F"\u003Etrue transformation is a journey, not a destination\u003C\u002Fa\u003E. Digital transformation remains a slippery concept that involves the delivery of value to the business and its customers in new -- and perhaps unexpected -- ways.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F" target="_blank"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJust as digital transformation constantly changes, so do its constituent elements. Gartner's 2024 CEO Survey reports that over half (53%) of CEOs say their company's digital transformation is just beginning or is less than half done. Most transformation activities today involve the innovative use of data, whether AI, machine learning, or IoT. As digital transformation has evolved, it has become more about data-led change than anything else.\u003C\u002Fp\u003E\u003Cp\u003ESo, digital transformation continues to evolve, meaning the process of defining digitalization remains complex and contested. The one thing we can be sure of is that digital transformation -- in whatever form it takes -- is here to stay, which means IT professionals and their business peers must build an agile and sustainable strategy for change.\u003C\u002Fp\u003E\" data-hed=\"When does digital transformation stop?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-09-19 18:42:00",timezone:"UTC",updated:c,published:c},description:"Digital transformation: Here's why it matters, what the big trends are, how it impacts you - and why it will never end.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"51bcfba8-b3d2-4c39-8112-69a1b71898cd",image:{id:"2780e9fe-c3f3-4130-8a74-585d1fa45be0",filename:"cloudboard2gettyimages-573106799.jpg",dateCreated:{created:c,date:"2024-09-19 17:16:13",timezone:"UTC",updated:c,published:c},alt:"cloudboard2gettyimages-573106799",credits:"John M Lund Photography Inc\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F09\u002F19\u002F2780e9fe-c3f3-4130-8a74-585d1fa45be0\u002Fcloudboard2gettyimages-573106799.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1115,height:747,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business",startYear:c,summary:b,title:"What is digital transformation? Everything you need to know about how technology is changing business",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ba8d8100-f2d7-42e1-a4c9-879d358929f6\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"EschCollection\u002FGetty Images\" data-image-alt-text=\"Figures pass against a colorful LED light background\" data-image-filename=\"gettyimages-855383234.jpg\" data-image-date-created=\"2024\u002F07\u002F23\" data-image-crop=\"2106x1184+0+68\" data-image-width=\"2106\" data-image-height=\"1424\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBusiness leaders recognize the value of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-unlock-creative-thinking-and-produce-great-results\u002F\" target=\"_blank\"\u003Eintellectual property\u003C\u002Fa\u003E (IP) -- they go to great lengths to ensure their organization's best ideas don't fall into the hands of competitors, using everything from \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdespite-all-the-ai-hype-success-depends-on-just-one-thing\u002F\" target=\"_blank\"\u003Etight data policies\u003C\u002Fa\u003E to strict access privileges and enforceable patent applications. \u003C\u002Fp\u003E\u003Cp\u003EHowever, sometimes professionals benefit from working with people in organizations that might otherwise be considered rivals.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\" target=\"_blank\"\u003E3 ways to create the right data culture in your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo when -- and why -- should you collaborate with the competition? Five business leaders gave ZDNET their advice.\u003C\u002Fp\u003E\u003Ch2\u003E1. You can find common ground\u003C\u002Fh2\u003E\u003Cp\u003EAttiq Qureshi, chief digital information officer at Manchester United Football Club, works for an organization defined by competition. As one of the world's biggest sports teams, Manchester United is characterized by intense rivalry, which Qureshi recognizes -- but he told ZDNET that off the field, he maintains close relationships with other sports CIOs, usually informally. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EQureshi is part of a network with other Premier League CIOs, where IT executives talk about using technology in football clubs. \"That could be similar challenges or areas where some people are further along the journey or further behind, whether that's cybersecurity, broadcasting, or matchday logistics,\" he told ZDNET. \u003C\u002Fp\u003E\u003Cp\u003EHe also meets with CIOs at major European clubs who discuss the opportunities and challenges of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"We're very mindful about where we collaborate. We're never going to collaborate on cutting-edge technology that we're introducing. But we might share experiences on broadcast technology, networks, IT service desk tools, and data platforms,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"So, we participate in those conversations. It's a respectful set of groups and the output is useful. But the knowledge we share is in no way competitive.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E2. You can learn something new\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said specialist groups help business leaders in his industry share knowledge. Two examples of those groups are the food service distribution cooperative UniPro and the trade association IFDA.\u003C\u002Fp\u003E\u003Cp\u003E\"There's certainly an amount of respect for your competitors in this industry -- we're often doing the same things,\" Earle said. \"You can learn something from other firms; they can learn something from you. I think groups like UniPro and IFDA encourage that knowledge-sharing process. And I think that's healthy because a rising tide floats all boats.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\" target=\"_blank\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, there are limits. Earle's colleague, Brad Smith, VP of procurement at Southwest Traders, said people at the California-based business are more willing to share ideas with professionals beyond the local vicinity.\u003C\u002Fp\u003E\u003Cp\u003E\"We are limited by geography, so I don't have to worry about sharing ideas with people in the Pacific Northwest or New England,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EWhen he attends industry events, Smith told ZDNET he likes to \"keep some things close to his chest.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I do a lot more listening than talking,\" he said. \"I go there to hear the latest things and see what's happening. I will share, but I want to ensure we know who's in the room before I do.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. You can meet new customer demands\u003C\u002Fh2\u003E\u003Cp\u003EBenoît Dageville, co-founder of technology firm Snowflake, said his company's north star is its customers -- and they'll work with other software providers if it means clients can benefit.\u003C\u002Fp\u003E\u003Cp\u003E\"When I know that this is what our customers want, we'll do it,\" he said. \"When I think it's not good for our customers, we won't do it.\" \u003C\u002Fp\u003E\u003Cp\u003EDageville told ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fsummit\u002F\"\u003ESnowflake Summit 2024\u003C\u002Fa\u003E in San Francisco that it's sometimes difficult to judge what good and bad looks like for your customers. \u003C\u002Fp\u003E\u003Cp\u003E\"Sometimes, they might say, 'What you're trying to do isn't that smart.' And you'll listen and say, 'Okay, I understand your point of view.' So, listening is super-important.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDageville said business leaders must stay sensitive to customer demands, and need to be prepared to flex in response to evolving requirements. \u003C\u002Fp\u003E\u003Cp\u003E\"If you lose the dialogue and connection with your customers, and they feel that you are not doing the right thing for them, they will drop you and won't trust you anymore,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"If our customers tell us they want us to work with a company like Microsoft, then we'll do it -- it's as simple as that.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. You can optimize data insights\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase, agreed that client requirements dictate the direction of travel for working with competitors, especially regarding the importance of sharing data.\u003C\u002Fp\u003E\u003Cp\u003E\"I think to some extent our customers are going to demand collaboration. If I'm a customer, I don't want to get information from 30 places, regardless of who the actual source of the data is,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to get information from somebody who can standardize data. So, by default, it means we will work with data vendors, our partners, and our competitors, who have other types of data our clients care about.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile clients will demand collaboration, it's Francis and his team who turn relationships into business benefits through two approaches: design and delivery.\u003C\u002Fp\u003E\u003Cp\u003E\"One approach, right out of the box, is to check we're designing the technology for collaboration and that everybody is on a level playing field for how the data operates and works,\" Francis said. \"We need to enable our competitors' data on our platform with the same velocity that we can enable our data.\" \u003C\u002Fp\u003E\u003Cp\u003EHe added that over time, the task becomes ensuring that customers are seeing the value of that collaboration instantly. \"Data is hard. People struggle so much with trying to fix their data problems,\" he continued. \"I think customers just want their data issues sorted so they can move on.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. You can improve security \u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at Hastings Direct, said it's crucial to recognize the importance of working with what might once have been seen as competitors in the fast-changing digital age.\u003C\u002Fp\u003E\u003Cp\u003EShe gave the example of fraud. Experts suggest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Ethe rise of generative AI\u003C\u002Fa\u003E allows fleet-of-foot attackers to find \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwatch-out-generative-ai-will-level-up-cyber-attacks-according-to-new-google-report\u002F\" target=\"_blank\"\u003Enew ways to attack\u003C\u002Fa\u003E or steal from your business.\u003C\u002Fp\u003E\u003Cp\u003E\"I think it's probably coming faster than we expect,\" she said, anticipating an increase in gen AI-powered breaches. \"Success is all about finding areas where we can all gain from non-competitive relationships.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that organizations that work together might be able to exchange best-practice techniques to help reduce external threats.\u003C\u002Fp\u003E\u003Cp\u003E\"AI can be used for good, but it can also be used for bad,\" she said. \"When people in the industry collaborate to identify things that might be fraud, the potential benefits will drive collaboration to a higher level than we might have expected.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-25 17:34:34",timezone:"UTC",updated:c,published:c},description:"Professionals are rightly wary of rival firms gaining a first-mover advantage. But in some instances, talking about challenges and opportunities with potential competitors can be beneficial.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ad523cd8-3c92-4425-b8e7-9590615ec670",image:{id:"ba8d8100-f2d7-42e1-a4c9-879d358929f6",filename:"gettyimages-855383234.jpg",dateCreated:{created:c,date:"2024-07-23 20:16:54",timezone:"UTC",updated:c,published:c},alt:"Figures pass against a colorful LED light background",credits:"EschCollection\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F23\u002Fba8d8100-f2d7-42e1-a4c9-879d358929f6\u002Fgettyimages-855383234.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2106,height:1424,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-reasons-to-work-with-the-competition-according-to-business-leaders",startYear:c,summary:b,title:"5 reasons to work with the competition, according to business leaders",topic:{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Kobus Louw\u002FGetty Images\" data-image-alt-text=\"youngpro5gettyimages-1332104710\" data-image-filename=\"youngpro5gettyimages-1332104710.jpg\" data-image-date-created=\"2024\u002F07\u002F19\" data-image-width=\"2384\" data-image-height=\"1257\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETalented IT professionals are in high demand and are \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003Ewell-rewarded for their expertise\u003C\u002Fa\u003E. With businesses keen to exploit emerging technologies like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) and machine learning, the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003Edemand for talented tech staff\u003C\u002Fa\u003E will continue to increase.\u003C\u002Fp\u003E\u003Cp\u003EBut if you want to snare one of the best jobs, how can you stand out from other people? We asked four business leaders to provide their best-practice tips for professionals who want to look like the ideal candidate.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003EThe top ten highest-paid tech skills can make you a lot of money - here's how much\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Be open to learning new skills\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, said she always hires for energy and the best young professionals are hungry to learn new things.\u003C\u002Fp\u003E\u003Cp\u003E\"They have passion,\" she said. \"Graduates who are joining your business have already proven they're smart. But you can teach somebody anything if they've got passion, excitement, and the willingness to learn. So, I hire for personality and hunger.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EJory told ZDNET that the capability to gain new skills is important, as many young professionals enter the workplace with the wrong capabilities.\u003C\u002Fp\u003E\u003Cp\u003E\"They're coming into the industry, and they might have done three or four years in college, they've worked their socks off, and they arrive in the business and don't understand some of the new technologies,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"They don't know how things work. They've never worked in a scrum team or used Agile practices, and the IT workplace is a massive shock.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe good news is that people with the right attitude will quickly settle in.\u003C\u002Fp\u003E\u003Cp\u003E\"Within six months, they will have learned the technology, learned how to work, and they will have learned how to work in an Agile environment,\" said Jory. \"I don't think college is necessarily equipping young people to cope with working life and the fast pace of technology change.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Show you can communicate effectively\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said technical skills are far from the most important characteristic for potential employees.\u003C\u002Fp\u003E\u003Cp\u003ERather than developing IT solutions in-house, the company sources off-the-shelf solutions to well-identified business challenges. \"We're taking stuff off the shelf or working with partners that maintain the solution,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle told ZDNET the disparate work of the modern IT profession means an ability to interact with non-technical staff is a must-have skill.\u003C\u002Fp\u003E\u003Cp\u003E\"The main thing is, 'Can you understand the business and work with them? And then can you implement and help them adopt the technology?' And that work involves a lot of change management and communication rather than technology.\"\u003C\u002Fp\u003E\u003Cp\u003EEarle said successful IT professionals acclimatize quickly to their new work environment.\u003C\u002Fp\u003E\u003Cp\u003E\"A lot of it comes down to culture,\" he said. \"If you don't fit in with the culture, you're an energy-drainer. The tenure of our associates is high, and they have a lot of experience. You've got to fit in with the culture to understand their problems. They have to trust you enough to share their problem, and then you need the technical skills to go and solve it.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003E66% of leaders wouldn't hire someone without AI skills, report finds\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle said the best IT professionals communicate potential solutions in an easy-to-understand manner. \u003C\u002Fp\u003E\u003Cp\u003E\"I think if you lead with technology, there's a chance you're going to alienate business people. You won't be on the same page. You won't be talking the same language, and you'll have a less-than-optimal solution.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Demonstrate strong technical aptitude\u003C\u002Fh2\u003E\u003Cp\u003EJon Grainger, CTO of legal firm DWF, said it's important to recognize that the best up-and-coming professionals possess a blend of hard and soft skills.\u003C\u002Fp\u003E\u003Cp\u003EMost organizations look for core capabilities that suit their strategic objectives, whether moving to the cloud, developing programs, or embracing AI.\u003C\u002Fp\u003E\u003Cp\u003EGrainger told ZDNET it's common for business leaders to say they recruit for attitude. But he referred to a LinkedIn post he'd seen about the importance of soft skills over hard skills, where someone responded, \"But what if they can't fly the helicopter?\"\u003C\u002Fp\u003E\u003Cp\u003E\"At that early part of your career, aptitude is so important,\" he said. \"Anyone who can get their head around data will probably have a good set of transferable skills. Analytical thinking is important, too.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-build-a-great-network-according-to-business-leaders\u002F\"\u003E5 ways to build a great network, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGrainger said technical aptitude doesn't have to mean a top qualification in a course from a well-regarded college.\u003C\u002Fp\u003E\u003Cp\u003E\"It's important to have demonstrated some academic progress, but that doesn't always mean graduating with a college degree. There's a lot of people now talking more about apprenticeships.\"\u003C\u002Fp\u003E\u003Cp\u003EThe crucial thing, said Grainger, is for young professionals to think very carefully about the skills they develop and the people they work with as they take their first steps into the world of work.\u003C\u002Fp\u003E\u003Cp\u003E\"I would take that responsibility extremely seriously because I know from my experience that you have no idea how much direction those first few jobs are setting for your later career.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Display a flexible attitude\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at satellite operator Eutelsat Group, said he's more interested in passion and commitment than technical aptitude.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to know why they want the job,\" he said. \"You sometimes see people who come to the workplace from college and don't know what they want. I want people who have a passion and want to learn the skills for the job quickly.\"\u003C\u002Fp\u003E\u003Cp\u003EAs well as a commitment to the role, Morgado said it's important for professionals to be engaged with the rest of the team.\u003C\u002Fp\u003E\u003Cp\u003E\"You could have someone passionate and committed to the role, but who will not integrate with the wider team, and then they will feel isolated,\" he said. \"If you just focus on one skill, you can get locked into areas where you're unhappy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat unhappiness isn't just a problem for the individual. Unhappy staff are much more likely to move on -- and that gap can create problems for the business.\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET he avoids some of these challenges by ensuring new joiners are not given a set role during their first six months.\u003C\u002Fp\u003E\u003Cp\u003E\"They could be more comfortable as a data scientist or data engineer, or better on the sales side of the business. They might want to go into project management, be a scrum master, or a team leader. But they can decide where they want to go.\"\u003C\u002Fp\u003E\u003Cp\u003EMost crucially, Morgado said he enjoys taking on interns and apprentices. There are lots of opportunities for the right candidates. \"I like to work with young people,\" he said. \"They have bright minds, and they're open and fresh.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-21 08:00:00",timezone:"UTC",updated:c,published:c},description:"Companies aren't just looking for people with strong tech aptitude. Attitude matters, too, say business leaders.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4a059473-4f91-435d-a95a-bf44db60427c",image:{id:"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee",filename:"youngpro5gettyimages-1332104710.jpg",dateCreated:{created:c,date:"2024-07-19 20:02:32",timezone:"UTC",updated:c,published:c},alt:"youngpro5gettyimages-1332104710",credits:"Kobus Louw\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F19\u002F5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\u002Fyoungpro5gettyimages-1332104710.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2384,height:1257,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate",startYear:c,summary:b,title:"Want to be an IT pro? Here are 4 ways to look like a great job candidate",topic:{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ec2ad210-aa67-4b39-a497-bc4016ed1511\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Userba011d64_201\u002FGetty Images\" data-image-alt-text=\"genai77gettyimages-1628553826\" data-image-filename=\"genai77gettyimages-1628553826.jpg\" data-image-date-created=\"2024\u002F07\u002F15\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEmerging technologies promise big benefits on paper that can be tough to realize in practice. Research from the Capgemini Research Institute suggests the adoption of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (GenAI) is still at an early stage, with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003Enine in 10 organizations\u003C\u002Fa\u003E yet to scale these nascent projects.\u003C\u002Fp\u003E\u003Cp\u003EHowever, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F\"\u003Eboards exert increasing pressure on CIOs\u003C\u002Fa\u003E and their teams to gain a competitive advantage from innovation. So, what is the key thing business leaders have learned about AI so far? Four business leaders share their tips.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Ensure you keep a human in the loop\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at Eutelsat Group, said his firm's use of AI and machine learning is related to outage predictions and root-cause analysis, such as the effect of weather on a satellite dish. \u003C\u002Fp\u003E\u003Cp\u003EThese explorations into emerging technology show the importance of high-quality information.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"We do lots of tests with real data,\" he said. \"And validating the models is very important. Because if you don't have an accurate model and then use it, it will be a case of 'garbage in, garbage out'. It's important to have a good data set.\" \u003C\u002Fp\u003E\u003Cp\u003EMorgado said his business is lucky -- the satellite company collects billions of rows of data daily for various use cases. However, the firm ensures this information is applied safely and effectively.\u003C\u002Fp\u003E\u003Cp\u003E\"We still need to test models and the results over and over again until we validate the approach,\" he said. \"The results won't be perfect -- there will always be a degree of imperfection. But it is an indication.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F\"\u003EWhen's the right time to invest in AI? 4 ways to help you decide\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET that other companies should ensure a skilled expert stays in the loop and communicates the significance of outputs to business colleagues.\u003C\u002Fp\u003E\u003Cp\u003E\"Then you can get that person to say these results indicate a particular value or could potentially be taken as guidance,\" he said. \"So, it's always, in the end, the user who decides if they trust the AI or not. My advice to other people is to ensure there is always a human element to your AI results.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Get senior buy-in for organizational change\u003C\u002Fh2\u003E\u003Cp\u003EUlf Holmström, lead data scientist at Scania Group, said his company is exploring how it might use AI for internal support processes. \u003C\u002Fp\u003E\u003Cp\u003EThe company is investigating how to make the most of \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"ab236813-dfdc-4747-bad3-c28cbf200d2e\" data-raw-url=\"https:\u002F\u002Faws.amazon.com\u002Fbedrock\u002F\" data-link-shortcode-text=\"Amazon Bedrock\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and is keen to explore how it can use some of Snowflake's tools, including \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"39d05b67-e1af-499d-903b-493fe99530d6\" data-raw-url=\"https:\u002F\u002Fwww.snowflake.com\u002Fen\u002Fdata-cloud\u002Fcortex\u002F\" data-link-shortcode-text=\"Cortex AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Cp\u003ELike \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\"\u003Eother business leaders\u003C\u002Fa\u003E, Holmström pointed to the importance of underlying data and technology concerns. \u003C\u002Fp\u003E\u003Cp\u003E\"Call it whatever you want to call it, but you need to have trust in data and infrastructure and governance, otherwise you can never scale, and you'll only do proof of concepts. And like other organizations, we need to put stuff into production.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHolmström told ZDNET the good news is the implementation of technology seems to get easier all the time. Access to technical knowledge has been democratized through technologies like the cloud and generative AI.\u003C\u002Fp\u003E\u003Cp\u003EHowever, Holmström said new processes must be introduced for users to make the most of emerging technologies.\u003C\u002Fp\u003E\u003Cp\u003E\"If we're going to implement AI in production, that comes with implications -- and one of the big implications is that we need to change our way of working. It means new business processes and a new type of organization,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"We need to have new skills and we need to change our way of working. That shift is difficult in all organizations, especially in legacy enterprises. But without that transformation, AI will never fly.\"\u003C\u002Fp\u003E\u003Cp\u003EHolmström said senior executives must drive the move to this new way of working. \"Top management commitment is crucial,\" he said. \"You can never do an AI transformation bottom-up. It must come top-down.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Remember the existence of real-world biases\u003C\u002Fh2\u003E\u003Cp\u003EAnastasiia Stefanska, data analyst for analytics and AI at holiday firm TUI, said it's important to think about how we can turn the huge quantities of data we collect into high-quality information -- and that task requires a recognition of human biases.\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Stefanska recognized that ensuring your organization has high-quality data is a prerequisite to any successful AI project.\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not the only key issue -- smart professionals will ally a focus on data-quality concerns with a consideration of real-world biases.\u003C\u002Fp\u003E\u003Cp\u003E\"AI is a simplified reflection of the real-world reality in which we live,\" she said. \"On one hand, driving AI adoption with data quality in mind is paramount. However, a critical eye on the status quo of the real world can allow us to go beyond data quality. We can think in the direction of having an opportunity to solve the biases that are deeply embedded in the real world.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EStefanska told ZDNET how TUI uses the Snowflake platform to consolidate enterprise information and create a digital platform for data-led change.\u003C\u002Fp\u003E\u003Cp\u003EAs part of this work, Stefanska and her colleagues watch how data is used and exploited.\u003C\u002Fp\u003E\u003Cp\u003E\"That's why we say at TUI that the human eye is important. We acknowledge that the biases are there in the real world around us,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"My main message would be, 'Yes, data quality is important, but have a holistic view on whether you have a chance to convert a quantity of the existing data into something with a new quality.'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Use AI when it's right for your business\u003C\u002Fh2\u003E\u003Cp\u003ERichard Wazacz, CEO of foreign exchange specialist Travelex, advised other professionals not to walk before they can run. He recognized there's huge hype about AI. However, the fear of being left behind must not color professionals' judgments.\u003C\u002Fp\u003E\u003Cp\u003E\"At the moment, we're not going to be early adopters of AI,\" he said. \"But we will use AI when the case study for how it's helped others has been proven.\"\u003C\u002Fp\u003E\u003Cp\u003EWazacz told ZDNET that his extensive business experiences, including as director at Octopus Energy, helped him develop a strong awareness of the times when emerging technology can play a key role.\u003C\u002Fp\u003E\u003Cp\u003E\"I worked at Octopus and they've successfully used AI to help improve customer services,\" he said. \"A lot of customer questions are answered through AI. Do I think there's an option for us to do that now? Yeah, and because they've proven it can be done, it's less of a risk.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\" target=\"_blank\"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWazacz said his approach at Travelex is to draw on consultancy expertise from \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"63e56632-9ce1-4f58-be40-72bde083befa\" data-raw-url=\"https:\u002F\u002Fwww.mesh.ai\u002F\" data-link-shortcode-text=\"Mesh-AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003Eto ensure digital investment is directed to the right places.\u003C\u002Fp\u003E\u003Cp\u003EMesh-AI has helped Travelex establish a cloud-based data platform, with an initial focus on real-time reporting. The company will move into other emerging areas when the time is right.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm being very narrow in the scope,\" said Wazacz. \"So, at the moment, that's what Mesh-AI is working on. They're excited about what they're doing. They're taking the approach of, 'We'll prove that we can make our customers self-sufficient because we'll win more business.' And that's what I feel like they're doing.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-15 19:44:02",timezone:"UTC",updated:c,published:c},description:"How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"37324775-d5bc-490f-a2c4-219308d1a0ab",image:{id:"ec2ad210-aa67-4b39-a497-bc4016ed1511",filename:"genai77gettyimages-1628553826.jpg",dateCreated:{created:c,date:"2024-07-15 19:33:40",timezone:"UTC",updated:c,published:c},alt:"genai77gettyimages-1628553826",credits:"Userba011d64_201\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F15\u002Fec2ad210-aa67-4b39-a497-bc4016ed1511\u002Fgenai77gettyimages-1628553826.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-your-business-can-best-exploit-ai-tell-your-board-these-4-things",startYear:c,summary:b,title:"How your business can best exploit AI: Tell your board these 4 things",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"b8088232-5a6e-43bc-abc7-5c179fef5d78\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Goodboy Picture Company\u002FGetty Images\" data-image-alt-text=\"immersion-gettyimages-157643082\" data-image-filename=\"immersion-gettyimages-157643082.jpg\" data-image-date-created=\"2024\u002F06\u002F07\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading a technology team these days -- whether you're a chief information officer, chief innovation officer, or other IT manager -- is no longer a matter of corralling programmers and administrators into a common purpose. Now, CIOs and other tech leaders need to corral the rest of the business into their orbits as well. The question is: Are IT teams still too entangled in managing infrastructure, applications, and related security issues to lead their businesses down new paths?  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-to-prepare-for-the-impact-of-generative-ai-on-the-it-profession\u002F\"\u003E5 ways to prepare for the impact of generative AI on the IT profession\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETechnology leaders such as CIOs are increasingly tasked with running the business and moving it forward, a recent Deloitte \u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fcio-perspectives-new-deloitte-survey-unveils-technology-leaders-current-priorities-performance-and-competencies-302162591.html?tc=eml_cleartime\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 211 CIOs confirms. Close to half of the respondents, 46%, report their greatest priority this year is shaping, aligning, and delivering a unified tech strategy and vision. \u003C\u002Fp\u003E\u003Cp\u003EIn addition, they have high visibility, and many roles beyond the CIO are now involved. Nearly two-thirds (63%) say they report directly to the CEO. Transformation and innovation also topped to-do lists of tech heads, at 59%. A majority of tech leaders, 54%, consider themselves to be change agents. Currently, 83% of organizations have either a CIO or chief digital information officer, 52% have a chief technology officer, 31% have a chief information security officer, 30% have a chief data analytics officer, and 22% have a chief technology innovation officer.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMoving into these technology leadership roles means \"not only have a firm grasp of the tech landscape and the capabilities available, but they are becoming fully immersed in the business and market trends, \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Fanjali-shaikh.html\" target=\"_blank\"\u003EAnjali Shaikh\u003C\u002Fa\u003E, managing director and CIO program experience director at Deloitte Consulting, told ZDNET. \"This ability to be 'bilingual' puts tech leaders at a clear advantage within the business because they can translate the complexities of technology and clearly communicate the value it can bring and the problems it can solve.\"  \u003C\u002Fp\u003E\u003Cp\u003EHere are what CIOs and tech leaders are focusing on this year:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EStaying ahead of emerging technologies and solutions (such as AI\u002Fgenerative AI, Quantum, AR\u002FVR).\u003C\u002Fli\u003E\u003Cli\u003EEmbracing the full potential of data, analytics, AI, and machine learning.\u003C\u002Fli\u003E\u003Cli\u003EMitigating cyber risks and preventing cyber incidents and attacks.\u003C\u002Fli\u003E\u003Cli\u003EOrganizing, managing, and rationalizing technology strategy inside the organization.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fready-to-upskill-look-to-the-edge-where-its-not-all-about-ai\u002F\"\u003EReady to upskill? Look to the edge (where it's not all about AI)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"There is no denying the pervasiveness of AI, both culturally and within businesses, and it will certainly bring change,\" \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Flou-dilorenzo.html\" target=\"_blank\"\u003ELou DiLorenzo Jr.\u003C\u002Fa\u003E, principal and national CIO program leader for Deloitte, told ZDNET. CIOs and tech leaders across the board \"are working to understand how to make a positive and valuable impact and are helping educate those within the enterprise about AI and other technologies so they too can have a full understanding of their value and potential.\"   \u003C\u002Fp\u003E\u003Cp\u003EStill, AI is but one part of a technology leader's job. \u003C\u002Fp\u003E\u003Cp\u003E\"Embracing AI, machine learning, and analytics has ranked second only to a focus on staying ahead of emerging technologies,\" DiLorenzo said. \"Keeping up with the rapid clip of change in tech is certainly a challenge for tech leaders, especially since they may be learning about the new technologies, identifying opportunities within the organization based on needs and priorities, and communicating value to the business almost simultaneously.\"\u003C\u002Fp\u003E\u003Cp\u003EThere's a lot of basic technology work on the ground that still has to be done. Only one-third of technology leaders grade their organizations as \"leading edge\" in talent management, optimizing IT strategy, and sustainable IT.    \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbank-cio-we-dont-need-ai-pros-we-need-critical-thinkers-to-challenge-ai\u002F\"\u003EBank CIO: We don't need AI whizzes, we need critical thinkers to challenge AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen asked to rank the defining characteristics of a leading CIO, respondents were split between the conventional (those viewed by themselves and others as running IT) and contemporary (those embracing the opportunity and reinventing the CIO role), saying the traditional, more IT-centric qualities are just as important as the strategic and more customer-focused ones.   \u003C\u002Fp\u003E\u003Cp\u003EWhile aligning tech vision and strategy with the business has been the role of CIOs and technology leaders for some time, the scope of their duties now extends deeper into the business itself. \u003C\u002Fp\u003E\u003Cp\u003E\"Establishing and managing a tech vision isn't enough,\" said DiLorenzo. \"Today's CIOs need to own all the various technology uses across their organizations and ensure they're actively coordinating and orchestrating their fellow tech leaders -- as well as their business peers -- to co-create a vision and tech strategy that aligns with, and furthers, the overall enterprise strategy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F\"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGetting to a leadership position also requires immersing oneself in the business, Shaikh advised. \"Business acumen, which includes understanding various business functions and industry dynamics, can be cultivated by spending time in business units,\" she said. \"This understanding is crucial for strategic thinking, to help identify opportunities where technology can impact goals.\"\u003C\u002Fp\u003E\u003Cp\u003EPart and parcel of any tech leadership position is excellent communication skills, Shaikh continued. \"Leading cross-functional projects that cut across departments and involve stakeholders from different roles can foster these skills. Collaboration and relationship-building across departments, vital for fostering partnerships, can be developed by leading cross-functional projects and building an external network of peers, advisors, and thought leaders.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-06-07 19:18:00",timezone:"UTC",updated:c,published:c},description:"Are IT teams still too entangled in managing infrastructure, applications, and security to lead their businesses down new paths? A survey takes the pulse of more than 200 CIOs.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"05187eab-1fac-4f10-8adb-879fe466e780",image:{id:"b8088232-5a6e-43bc-abc7-5c179fef5d78",filename:"immersion-gettyimages-157643082.jpg",dateCreated:{created:c,date:"2024-06-07 18:53:09",timezone:"UTC",updated:c,published:c},alt:"immersion-gettyimages-157643082",credits:"Goodboy Picture Company\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F06\u002F07\u002Fb8088232-5a6e-43bc-abc7-5c179fef5d78\u002Fimmersion-gettyimages-157643082.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"to-lead-a-technology-team-immerse-yourself-in-the-business-first",startYear:c,summary:b,title:"To lead a technology team, immerse yourself in the business first",topic:{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"a16866b3-c5c0-487d-9990-7085ebec5995\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"PM Images\u002FGetty Images\" data-image-alt-text=\"Hand pointing at pink circles going up\" data-image-filename=\"gettyimages-1752192068.jpg\" data-image-date-created=\"2024\u002F05\u002F14\" data-image-width=\"2120\" data-image-height=\"1415\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWith so much focus on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), the question of who will lead AI at an executive level is becoming increasingly pertinent. Some of this responsibility is likely to be encapsulated by the rise of the chief AI officer (CAIO). Regardless of the title given to an AI leader, however, such individuals are needed to promote the responsible and productive use of the emerging technology. \u003C\u002Fp\u003E\u003Cp\u003ESo, is CAIO or AI leader a worthy career aspiration, and when you get there, how many toes will you step on? \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\" target=\"_blank\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EResearch suggests a consensus that CAIO is a worthy role -- 98% of 700 IT executives in a new \u003Ca href=\"https:\u002F\u002Fwww.ironmountain.com\u002Fresources\u002Fwhitepapers\u002Fc\u002Fcapitalizing-on-generative-artificial-intelligence-the-role-of-a-chief-ai-officer\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E released by Iron Mountain believe a CAIO can accelerate generative AI adoption. Around a third (32%) of organizations currently have a CAIO on board, which is expected to grow to 94% over time.\u003C\u002Fp\u003E\u003Cp\u003EThe research recognizes that the wide availability of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI tools\u003C\u002Fa\u003E has created a form of shadow AI: \"End users wield AI without the education, guidance, discipline, and control data scientists and other experts have long brought to the AI value versus risk equation,\" according to co-authors Debra Slapak and Jill Shoup, both with Iron Mountain.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading AI efforts doesn't necessarily mean having the title of CAIO. It's essentially \"a functional role, not a title role,\" \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fusers\u002Fandy-thurai\" target=\"_blank\"\u003EAndy Thurai\u003C\u002Fa\u003E, principal analyst with Constellation Research, told ZDNet. \"Where the role is placed depends on the organization and the sponsor. It can be pretty much placed anywhere, even reporting to the CEO.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F2024-is-the-year-of-generative-ai-implementation-and-optimization\u002F\"\u003E3 ways to accelerate generative AI implementation and optimization\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt's likely that adjacent roles, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-cio-the-chief-information-officer-role-explained\u002F\" target=\"_blank\"\u003Echief information officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-digital-officer-everything-you-need-to-know-about-the-cdo\u002F\" target=\"_blank\"\u003Echief digital officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-data-officer-everything-you-need-to-know-about-the-cdo-role\u002F\" target=\"_blank\"\u003Echief data office\u003C\u002Fa\u003Er, and chief analytics officer, will also be charged with seeing AI implementation through from start to finish. \u003C\u002Fp\u003E\u003Cp\u003EHowever, a CAIO role would have a broader reach, Thurai argued. \"They are spread across the organization horizontally. They deal with governance, security, compliance, legal, risk management, business, and line-of-business units that generally never get exposed to the other tech side.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F\"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile leading AI inherently requires a deep understanding of emerging technology, potential CAIOs should have an even stronger foundation in the business. \"They don't have to be data scientists, which would probably work against the goals of this role,\" Thurai said. \"This role is \u003Cem\u003Enot \u003C\u002Fem\u003Ea technical role and shouldn't be.\"\u003C\u002Fp\u003E\u003Cp\u003EIdeally, the CAIO or AI leader will assume the following responsibilities:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EManage expectations for AI\u003C\u002Fstrong\u003E - With democratized generative AI products, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003EChatGPT\u003C\u002Fa\u003E, people assume \"AI is so easy that anyone can implement any solution in a matter of days, without realizing the liabilities and consequences [for] their organization,\" Thurai observed in a \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fblog-news\u002Fresearch-summary-urgent-case-chief-ai-officer-caio\" target=\"_blank\"\u003Ereport\u003C\u002Fa\u003E co-authored with R. Ray Wang of Constellation Research. \"A CAIO will balance the opportunities with the risks. For example, AI projects need standardized security, privacy, governance, auditing, legal, and risk management.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMake sure resource needs are orchestrated\u003C\u002Fstrong\u003E - The CAIO or AI leader needs to work across the organization, \"so that talent, training, and implementation capabilities are in place to accelerate generative AI adoption,\" Slapak and Shoup said.  \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMeasure impact with finance and operations teams\u003C\u002Fstrong\u003E - \"CAIOs must deliver quantifiable results. Leaders are expected to track ROI calculations, valuation of business graphs, and value exchange in data collectives,\" Thurai and Wang said. \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEnsure ethical and legal practices are followed\u003C\u002Fstrong\u003E - A CAIO or AI leader will help ensure \"the generative AI models used by their organization are reliable, fair, and transparent,\" Slapak and Shoup said. This focus also includes overseeing legal implications that stem from \"uncertainties regarding copyright and ownership of content created by generative AI.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EOrchestrate design, creation, testing, and deployment of AI with IT leaders\u003C\u002Fstrong\u003E - \"From AI strategy and model design to technology-vendor and services-provider selection, CAIOs will work closely with their technology counterparts to determine the short, medium, and long-term strategy,\" Thurai and Wang said.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EGiven the frantic pace of AI adoption in businesses, it's time for managers and professionals to step up and ensure emerging technologies deliver value for the money spent. AI leaders will also need to ensure hasty implementations of AI do not take their businesses down an erroneous or even dangerous path.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-05-15 10:47:00",timezone:"UTC",updated:c,published:c},description:"Research suggests more businesses are appointing AI leaders. Here are the roles and responsibilities you can expect to take on.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"536cc076-c2b4-4e95-aa0f-cc22da60a2ed",image:{id:"a16866b3-c5c0-487d-9990-7085ebec5995",filename:"gettyimages-1752192068.jpg",dateCreated:{created:c,date:"2024-05-14 20:49:04",timezone:"UTC",updated:c,published:c},alt:"Person pointing at pink circles going up",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F05\u002F14\u002Fa16866b3-c5c0-487d-9990-7085ebec5995\u002Fgettyimages-1752192068.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1415,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-a-chief-ai-officer-and-how-do-you-become-one",startYear:c,summary:b,title:"What is a Chief AI Officer, and how do you become one?",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Danai Jetawattana\u002FGetty Images\" data-image-alt-text=\"Business global network connection telecommunication.\" data-image-filename=\"gettyimages-1358543465.jpg\" data-image-date-created=\"2023\u002F11\u002F08\" data-image-crop=\"1980x1113+223+0\" data-image-width=\"2695\" data-image-height=\"1113\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf your company isn't already implementing \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) technology, then it will be during the next few years. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-at-the-edge-exciting-times-ahead-for-5g-and-the-internet-of-things\u002F\"\u003EAI at the edge: Fast times ahead for 5G and the Internet of Things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"b4a13508-d627-4355-b66e-c202b2e1f1be\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fb4a13508-d627-4355-b66e-c202b2e1f1be\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFrom machine learning and analytics to bots and generative tools, AI is being embedded in technologies and businesses around the globe.\u003C\u002Fp\u003E\u003Cp\u003ESomeone senior in the organization will need to oversee these implementations. \u003C\u002Fp\u003E\u003Cp\u003ESo, what are the five essential characteristics that make up a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Esuccessful AI leader\u003C\u002Fa\u003E? \u003C\u002Fp\u003E\u003Cp\u003EFive executives suggest the capabilities that will define the role.\u003C\u002Fp\u003E\u003Ch2\u003E1. Visionary\u003C\u002Fh2\u003E\u003Cp\u003EMukul Agrawal, director of technology at Vistaprint, says the great AI leaders of the future will not be your typical IT chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"These are going to be very different roles,\" he says. \"You'll have to think about things from a very deep perspective. Any director of AI will need to be more technical than a director of engineering.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAgrawal says in a video interview with ZDNET that future AI leaders will also need to have a clear viewpoint on future directions.\u003C\u002Fp\u003E\u003Cp\u003E\"And not just one year, but five years or 10 years,\" he says. \"And they'll have to have expertise in these emerging areas as well.\" \u003C\u002Fp\u003E\u003Cp\u003EAgrawal says it's crucial to remember that AI technologies aren't built overnight. While the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Erise of ChatGPT\u003C\u002Fa\u003E and other generative AIs during the past year has been remarkable, their emergence was prefaced by many years of development and refinement. \u003C\u002Fp\u003E\u003Cp\u003E\"The journey takes time,\" he says. \"People will need to have patience and better long-term vision in these roles, and they will have to be more technical in nature than anything else.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-ai-experiments-will-fail-if-you-dont-focus-on-this-special-ingredient\u002F\"\u003EYour AI experiments will fail if you don't focus on this special ingredient\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, Agrawal says the opportunities are considerable for senior professionals who have patience, an awareness of the total cost of ownership, and an eye on value-generating opportunities.\u003C\u002Fp\u003E\u003Cp\u003E\"People in these roles can be very successful,\" he says. \"You will have to be ahead of the curve in technology to be a director of AI.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Influencer\u003C\u002Fh2\u003E\u003Cp\u003ELily Haake, head of technology and digital executive search at recruiter Harvey Nash, also believes a technical grounding is important for successful AI chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"A successful AI leader will need to have a technical grounding that most of us just don't have,\" she says. \"They'll need to understand AI technologies, machine learning, computer vision, AI frameworks, and algorithms.\"\u003C\u002Fp\u003E\u003Cp\u003EHowever, Haake says technical aptitude must be allied to soft skills: \"Amazing commercial acumen, strategic ability, spotting opportunities, horizon scanning, and then leadership.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsix-skills-you-need-to-become-an-ai-prompt-engineer\u002F\"\u003ESix skills you need to become an AI prompt engineer\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn fact, she believes one leadership skill is going to be crucial: influence. \u003C\u002Fp\u003E\u003Cp\u003E\"This person is going to have to influence their peer group, right across every department,\" she says in a video conversation with ZDNET.\u003C\u002Fp\u003E\u003Cp\u003E\"Those soft skills and that ability to drive change -- without having direct line-management accountability -- is going to be important. It's quite a person we're describing because they're a techie, but with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-better-manager-best-practices-every-leader-should-know\u002F\" target=\"_blank\"\u003Ephenomenal leadership skills\u003C\u002Fa\u003E.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Builder\u003C\u002Fh2\u003E\u003Cp\u003ENigel Richardson, SVP & CIO Europe at PepsiCo, says successful digital leaders today understand business operations and possess the leadership skills to inspire others across the organization. \u003C\u002Fp\u003E\u003Cp\u003EFuture AI leaders will need to understand what really drives competitive advantage -- and that's going to involve a blend of traditional and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-tops-gartners-top-25-emerging-technologies-list-for-2023\u002F\" target=\"_blank\"\u003Eemerging technologies\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"Spending time getting to know all areas of their business end to end is critical,\" he says, replying to ZDNET via email. \u003C\u002Fp\u003E\u003Cp\u003E\"You'll need to think strategically about where the business is heading and look into the future -- whatever that may look like.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fleadership-alert-the-dust-will-never-settle-and-generative-ai-can-help\u002F\"\u003ELeadership alert: The dust will never settle and generative AI can help\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ERichardson says successful leaders will be the ones who continually build talent and find the balance between ground-breaking technologies that have tangible business impact, while retaining the core skills needed to run flawless day-to-day operations.\u003C\u002Fp\u003E\u003Cp\u003E\"To do so, we need to fully embrace modern technology and processes to increase the pace at which new capabilities are deployed. We're already making huge strides in this area,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"From the widespread adoption of cloud and software as a service to rapidly embedding AI\u002FML into solutions, we are developing advanced capabilities at an incredible rate. Understanding how to build robust, secure, and scalable platforms on which all teams can build digital products will also be a key capability.\" \u003C\u002Fp\u003E\u003Ch2\u003E4. Connector\u003C\u002Fh2\u003E\u003Cp\u003EGreat ideas for digital innovation don't come just from the IT department. Lisa Diehl, director of consumer care at Freshpet, is considering how a generative AI tool like ChatGPT might be used to help bolster customer service.\u003C\u002Fp\u003E\u003Cp\u003E\"I'd like to be able to integrate some of what we're doing today to make things a little bit easier,\" she says to ZDNET in a one-to-one video interview.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-safety-and-bias-untangling-the-complex-chain-of-ai-training\u002F\"\u003EAI safety and bias: Untangling the complex chain of AI training\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I know there's a lot of concern around IT and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-gold-rush-makes-basic-data-security-hygiene-critical\u002F\" target=\"_blank\"\u003Esecurity issues\u003C\u002Fa\u003E. Everyone's understandably moving at a snail's pace on AI right now to make sure they think very carefully about how we might use it.\"\u003C\u002Fp\u003E\u003Cp\u003EDiehl is no stranger to AI-enabled applications. She's already using Emplifi's AI-powered \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-ai-chatbot\u002F\" target=\"_blank\"\u003Echatbot technology\u003C\u002Fa\u003E to answer customer queries automatically and to allow employees to focus on high-priority consumer issues that need a human touch. \u003C\u002Fp\u003E\u003Cp\u003EShe says AI leadership success will rely on someone being able to connect the dots in terms of challenges and opportunities. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftwo-divergent-skills-that-matter-in-an-ai-world-math-and-business-development\u002F\"\u003ETwo divergent skills that matter in an AI world: Math and business development\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We collect a lot of data around consumer care and the voice of the consumer,\" she says. \u003C\u002Fp\u003E\u003Cp\u003E\"That information goes down our innovation pipeline and over to our marketing teams. It's critical that the data we are collecting is making its way through our organization.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. All-rounder\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, says the AI leader of the future will need a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Ekitbag of skills\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to be adaptable,\" she says. \"The business will require a person who has experience with customers, who understands the market, and who knows their work colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory, who spoke with ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fevents\u002Fdata-cloud-world-tour-london\u002F\"\u003ELondon leg of Snowflake's Data Cloud World Tour\u003C\u002Fa\u003E, also points to the importance of understanding new risks and challenges in a fast-moving marketplace, and the ability to consider how these threats and opportunities related to work activities.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnearly-10-of-people-ask-ai-chatbots-for-explicit-content-will-it-lead-llms-astray\u002F\"\u003ENearly 10% of people ask AI chatbots for explicit content. Will it lead LLMs astray?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to understand good behaviors and bad behaviors,\" she says. \"They'll need to understand that success in AI is such an important thing to be able to achieve. But they'll also need to recognize how bad AI could be bad for everybody; bad for business, bad for customers, bad for colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory says the upshot is the successful AI leader is going to require more skills than just an aptitude for emerging technologies: \"I think that would be somebody who's more of an all-rounder than somebody who's just a technologist.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-11-08 20:19:00",timezone:"UTC",updated:c,published:c},description:"Here are the skills you'll need if you want to steer your organization's AI deployments in the right direction.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"edd83ce2-77ff-4bcf-8d04-c656c1b24fca",image:{id:"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa",filename:"gettyimages-1358543465.jpg",dateCreated:{created:c,date:"2023-11-08 20:09:51",timezone:"UTC",updated:c,published:c},alt:"5leaders-gettyimages-1210785875",credits:"Pict Rider\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F11\u002F08\u002Fff0b6c57-85eb-4e78-89b1-d888ede9c7aa\u002Fgettyimages-1358543465.jpg",cropGravity:o,crop:"1980x1113+247+0",typeName:"content_image",imageUrl:c,width:2695,height:1113,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-essential-traits-that-tomorrows-ai-leader-must-have",startYear:c,summary:b,title:"5 essential traits that tomorrow's AI leader must have",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"62ac94ed-45c5-4ce1-bdce-093843401034\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"gremlin\u002FGetty Images\" data-image-alt-text=\"exec-vr-gettyimages-1367549726\" data-image-filename=\"exec-vr-gettyimages-1367549726.jpg\" data-image-date-created=\"2023\u002F09\u002F21\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEvery company may be now a technology company, but it may only be a clever catchphrase. A recent \u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002Fus-en\u002Finsights\u002Fstrategy\u002Fstrategy-pace-technology\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E out of Accenture finds only 21% of companies have advanced their strategy development to \"integrate technology in a meaningful way.\"\u003C\u002Fp\u003E\u003Cp\u003EThe problem is business executives may be able to use laptops and mobile phones, but that's where \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etheir grasp of technology trails\u003C\u002Fa\u003E off. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fone-in-four-tech-professionals-are-ready-to-leave-their-jobs-survey-reveals\u002F\"\u003EOne in four tech professionals are ready to leave their jobs\u003C\u002Fa\u003E \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"The stumbling block may be the way you and your leadership team think -- or limit your thinking -- about technology,\" the Accenture authors relate. \"You expect your executive team to demonstrate a comprehensive understanding of your products and customers, your business model, and your balance sheet. There should be a similar expectation that those same executives have an equally fluent understanding of technology and its potential for your business. Yet that's not the case at many companies.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051358\" data-copy=\"ZDNET Innovation Weekly\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn some organizations, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etech-savvy goes all the way to the top\u003C\u002Fa\u003E, other industry experts observe. At JPMorgan Chase, for instance, the bank's CEO, Jamie Dimon, demonstrated an intimate understanding of technology in its annual report. \"He talks about the journey to the cloud, about how difficult it is, and how many applications they have to refactor,\" observes \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgursteif\u002F\" target=\"_blank\"\u003EGur Steif\u003C\u002Fa\u003E, president of digital business automation at BMC Software. \u003C\u002Fp\u003E\u003Cp\u003E\"What struck me isn't the fact that he has 4,000 applications, or that it's easy or difficult, or any of that,\" Steif continues. \"The thing that struck me is that five years ago, you wouldn't have the CEO of a bank talking about refactoring applications. Now we have the CEO of a bank talking about how many applications they have, and how they have to refactor them in order to take advantage of the cloud.\"  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-attract-top-tech-talent-according-to-these-business-leaders\u002F\"\u003E5 ways to attract top tech talent, according to these business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you are fluent in technology, your role may soon expand \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flow-code-and-no-code-meant-for-citizen-developers-but-embraced-by-it\u002F\" target=\"_blank\"\u003Ebeyond coding and development\u003C\u002Fa\u003E. Technology professionals need to become educators, providing executives with a crash course -- along with regular updates, of course -- in technology essentials. Here are some ways to educate upward.  \u003C\u002Fp\u003E\u003Ch2\u003E1. Present data on business success stories\u003C\u002Fh2\u003E\u003Cp\u003EThe Accenture authors identified \"tech-forward\" enterprises -- with business leaders who have a solid grasp of technology -- and found they tend to outperform their peers. \"Before and during the pandemic, these companies were 2.3X more likely to outperform peers in terms of revenue growth and return on invested capital.\" \u003C\u002Fp\u003E\u003Ch2\u003E2. Get receptive sponsors on board\u003C\u002Fh2\u003E\u003Cp\u003EIf you are not in the C-suite yet, you need a champion with access to his or her colleagues.   \u003C\u002Fp\u003E\u003Ch2\u003E3. Develop estimates of the impact of technologies \u003C\u002Fh2\u003E\u003Cp\u003ETechnologists in tech-forward companies \"have explicitly taken it on themselves to develop outlooks on the business potential of technology,\" the Accenture team notes. \u003C\u002Fp\u003E\u003Ch2\u003E4. Look to low-code, and preferably no-code, solutions\u003C\u002Fh2\u003E\u003Cp\u003EIt's imperative to make it as easy as possible for executives to leverage technology through self-service environments. It isn't their job to fuss with underlying technologies.\u003C\u002Fp\u003E\u003Ch2\u003E5. Executives don't have to know Python, but they need to be aware of what it can do \u003C\u002Fh2\u003E\u003Cp\u003E\"By doing so, they can speak with confidence about how nascent technologies, such as generative AI, relate to the company's current strategy and strategic alternatives,\" the Accenture team states.\u003C\u002Fp\u003E\u003Ch2\u003E6. Offer challenging workshops\u003C\u002Fh2\u003E\u003Cp\u003EDon't just conduct training sessions -- present tech pitch sessions. For example, technologists at tech-forward companies \"challenge executives' orthodoxies during recurring 'reinvention sessions,' to imagine a different future for the company.\" These technologists \"are prepared to be challenged and debate potential risks and mitigation -- much like a start-up pitch to a venture capital committee.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feveryone-wants-responsible-ai-but-few-people-are-doing-anything-about-it\u002F\"\u003EEveryone wants responsible AI, but few people are doing anything about it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThere is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. But it's just as important to provide reskilling to executive leadership as well. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-09-21 14:44:43",timezone:"UTC",updated:c,published:c},description:"There is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. Executive leaders need training as well.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7367a37f-0274-435f-a76b-eabdf7ab7582",image:{id:"62ac94ed-45c5-4ce1-bdce-093843401034",filename:"exec-vr-gettyimages-1367549726.jpg",dateCreated:{created:c,date:"2023-09-21 14:23:44",timezone:"UTC",updated:c,published:c},alt:"exec-vr-gettyimages-1367549726",credits:"gremlin\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F21\u002F62ac94ed-45c5-4ce1-bdce-093843401034\u002Fexec-vr-gettyimages-1367549726.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"executives-need-better-tech-skills-here-are-six-ways-to-educate-upward",startYear:c,summary:b,title:"Executives need better tech skills. Here are six ways to educate upward",topic:{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"834d26eb-b459-4eee-b55f-df511d55806e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty Images\u002FiStockphoto\" data-image-alt-text=\"Tired Young Woman Leaning Head on Hands\" data-image-filename=\"istock-1040991478.jpg\" data-image-date-created=\"2020\u002F08\u002F17\" data-image-width=\"1254\" data-image-height=\"837\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's mid-afternoon and you've been working hard since early morning. You're already flagging and the next thing in your calendar is back-to-back Teams meetings. If this scenario sounds familiar, how can you find ways to beat the 3pm slump? Five experts give us their top tips.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Take a break to reset your mind\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ESimon Liste, chief information technology officer at the Pension Protection Fund, says the right technique to combat the 3pm slump depends on the individual. However, everyone can benefit from having a break and taking 15 minutes away from the computer screen. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"It's good to take a little bit of time to reflect,\" he says. \"Whether it's going for a walk or something to clear your mind, such as reading a book, it's good to reset because then you're switching on another aspect of your mind.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted\u002F\"\u003E\u003Cstrong\u003ETech jobs are changing. Here are the real skills you'll need to get promoted\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EListe says he enjoys having a workout in the morning, which helps to keep his mind fresh through the rest of the day. The key to success is to avoid overthinking and to avoid getting bogged down mentally.\u003C\u002Fp\u003E\u003Cp\u003E\"What you don't want is your mind to be running 100 miles per hour on one thing. It's not healthy to just sit in front of a screen for hours on end. Beating the slump is all about finding a mechanism that works for you,\" he says.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Avoid heavy transactional meetings\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELisa Heneghan, global chief digital officer at consultancy firm KPMG, says professionals must think very carefully about the types of meetings they have at different times of day.\u003C\u002Fp\u003E\u003Cp\u003E\"I think about what I call 'the rainbow of meetings' and the different experiences that you have. What you don't want at 3pm is your transactional meetings, where you've got to go through loads of administrative stuff.\"\u003C\u002Fp\u003E\u003Cp\u003EHeneghan says professionals should look for early afternoon meetings that inspire and motivate. Ideally those meetings will be in-person, but they can be made to work online too. Success is all about thinking creatively.\u003C\u002Fp\u003E\u003Cp\u003E\"Balance out your day, so that you've got a real opportunity to think and do some of the things that we do better when we're physically together,\" she says. \"If you're online, doing those kinds of meetings at that time gives you something where you're thinking a little bit more creatively; you're thinking about other things, the opportunities.\" \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Explore experimental ways of working\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDanny Gonzalez, chief digital and innovation officer at London North Eastern Railway, says one of the things that can help professionals swerve a mid-afternoon slump is avoiding an over-reliance on video-conferencing technology. \u003C\u002Fp\u003E\u003Cp\u003ESomething that all professionals have learnt during the past two years is that participating in back-to-back video calls is physically and emotionally draining. Gonzalez says managers must make sure hybrid working doesn't simply mean being stuck in front of a screen.\u003C\u002Fp\u003E\u003Cp\u003E\"We as a team – and I think as an organization – are trying to make sure that there is a really good balance between using Teams, meeting physically and actually just providing headspace,\" he says.\u003C\u002Fp\u003E\u003Cp\u003EGonzalez's department is trying things like having days where there are no Teams meetings unless they're necessary. He says running these kinds of experiments is crucial to establishing the right kind of cadence for work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think the risk is that if we just continue in the world that we were in a year ago, where it was literally people staring at a screen from 9am to 5.30pm, then people fatigue quite quickly. I also think it starts to affect a lot of people's mental wellbeing,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"So, for us, it's trying to just make sure that there is a healthy balance in terms of the different ways that we are approaching work\u002Flife balance.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Meet inspiring people in-person\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ENot every professional works all day every day at home. David Schwartz, VP of PepsiCo Labs, spends most of his time in the office or on the road: \"I love being in the office with startups, my staff and our leaders.\"\u003C\u002Fp\u003E\u003Cp\u003ESchwartz believes video calls are still not an effective replacement for the benefits that come from in-person conversations. One of the ways he keeps things bright and breezy if he's at home during the afternoon is to get entrepreneurs from startups to come over to a coffee shop near his house. He advises other professionals to think about similar tactics, too.\u003C\u002Fp\u003E\u003Cp\u003E\"During the afternoon slump, have that in-person coffee, or go out to the coffee shop and have those meetings,\" he says. \"Then have meetings in the fun areas that excite you. For me, that's about learning a new technology, because we're on a continuous journey of scouting. When I'm learning something new, the adrenaline starts pumping.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpepsico-is-working-with-startups-to-tap-new-sources-of-innovation-heres-how-it-does-it\u002F\"\u003E\u003Cstrong\u003EPepsiCo is working with startups to tap new sources of innovation. Here's how it does it\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Schwartz says a personal break is good – 3pm is when his daughter comes home from school. Taking time out from work to play for a half an hour is an energy-booster: \"It gives purpose to work beyond the upsides it brings to the company. Having flexibility in your day brings benefits to the family.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E5. Split up your working day\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDaniel Smith, head of analytics at clothing brand PANGAIA, says he spends as much as 80% of his time in the office now – but when he's at home, he recognizes that working solidly on your own can mean you spend less time away from the desk. His coping strategy involves taking short breaks when he needs to.\u003C\u002Fp\u003E\u003Cp\u003E\"The best way to avoid the slump is to split your lunch time,\" he says. \"I go for a walk. You've got to step away for however long you need. If I have a 20-minute walk, then have lunch a bit later, then I don't get that slump.\" \u003C\u002Fp\u003E\u003Cp\u003ESmith says exercise is crucial to making sure your enthusiasm for work doesn't flag later in the day. \u003C\u002Fp\u003E\u003Cp\u003E\"I stop caffeine after lunch – if I drink after that time, I find I can't switch off late at night,\" he says. \"And when you have a break, you need to do something where you're standing up and moving. That's always been the case for me.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-29 11:05:16",timezone:"UTC",updated:c,published:c},description:"It's tough to keep your energy up mid-afternoon, especially if you've been stuck on a series of video calls.",filterKey:"86864d35-f207-499d-a707-1d2896ee6115",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"41fb3e0e-2c74-4ea8-902a-3a74903cbd2b",image:{id:"834d26eb-b459-4eee-b55f-df511d55806e",filename:"istock-1040991478.jpg",dateCreated:{created:c,date:"2020-08-17 09:47:19",timezone:"UTC",updated:c,published:c},alt:"Tired Young Woman Leaning Head on Hands",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003ECloseup of sad young Asian woman at cafe leaning head on clasped hands and staring into vacancy. Tired freelancer feeling burnout. Stress and bad news concept\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F08\u002F17\u002F834d26eb-b459-4eee-b55f-df511d55806e\u002Fistock-1040991478.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1254,height:837,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"hybrid-working-tips-5-ways-to-beat-the-mid-afternoon-slump",startYear:c,summary:b,title:"Hybrid working tips: 5 ways to beat the mid-afternoon slump",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"10257486-ec91-11e3-95d2-02911863765e",slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Executive",description:c,filters:c,paging:c,slug:"executive",title:"Executive",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"57e81a86-39bc-4d0f-9fde-20d971b9585b",meta:{componentName:"57e81a86-39bc-4d0f-9fde-20d971b9585b",componentDisplayName:"Big Data",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fmulti_filtered_listing\u002F57e81a86-39bc-4d0f-9fde-20d971b9585b\u002Fweb?searchBy=id&topicSlug=business&componentType=ContentList&componentName=57e81a86-39bc-4d0f-9fde-20d971b9585b"}},items:[{author:{id:"9a23272b-10d6-11e4-9732-00505685119a",username:"David Gewirtz",profileUrl:c,email:c,firstName:"David",lastName:"Gewirtz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"de4475ef-be59-4858-beb8-6f7696c85945",filename:"david-gewirtz.jpg",dateCreated:{created:c,date:"2022-08-05 15:19:52",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fde4475ef-be59-4858-beb8-6f7696c85945\u002Fdavid-gewirtz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"In addition to hosting the ZDNET Government and ZDNet DIY-IT blogs, David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.\r\n\r\nDavid is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"f4827462-26b9-4432-8b64-ba16e95036c2\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"How I used ChatGPT to decode an Ancestry DNA mystery\" data-image-filename=\"how-i-used-chatgpt-to-decode-an-ancestry-dna-mystery.jpg\" data-image-date-created=\"2025\u002F01\u002F21\" data-image-width=\"3120\" data-image-height=\"1755\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn 2017, I sent DNA samples to Ancestry, as well as to two other DNA companies. My parents had recently passed away, and I had some questions about my family background that I hoped the DNA might reveal.\u003C\u002Fp\u003E\u003Cp\u003EAs it turned out, that DNA reveal sparked a fairly long and painful story, which you can read here: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmy-ancestry-adventure-when-dna-testing-delivers-unexpected-and-unsettling-results\u002F\"\u003E\u003Cstrong\u003EMy ancestry adventure: When DNA testing delivers unexpected and unsettling results\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EEver since then, I've kind of dabbled with my family tree. I enjoy digging through documents and connections, following clues, and updating charts.\u003C\u002Fp\u003E\u003Cp\u003EBut then, a few weeks ago, I was contacted by one of my DNA matches. It was an odd sort of connection.\u003C\u002Fp\u003E\u003Cp\u003EBased on the DNA data, I knew exactly how related we were (roughly third cousins), with about 1% shared DNA. But I didn't (and still don't) know the person's gender or name. The contact used an Ancestry username, which didn't indicate either gender or first name. I also know that the person's approximate age is close to mine, because they told me their age in the message.\u003C\u002Fp\u003E\u003Cp\u003EAnd then things started to get interesting. My cousin (for I know the person is my cousin, even if I don't know their name) asked ChatGPT to provide insights into our possible relationship based on the DNA data. That included average lifespans and birth and death periods of our shared ancestors.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-chatgpt-scanned-170k-lines-of-code-in-seconds-saving-me-hours-of-work\u002F\"\u003EHow ChatGPT scanned 170k lines of code in seconds, saving me hours of work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EI asked this mystery cousin's permission to tell you about their \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-how-the-worlds-most-popular-ai-chatbot-can-benefit-you\u002F\" target=\"_blank\"\u003EChatGPT\u003C\u002Fa\u003E use, which they granted. Based on the transcript of their session, along with some of my own questions, ChatGPT was able to shed some light on the family connection.\u003C\u002Fp\u003E\u003Cp\u003EIn this article, I'm going to show you how I used ChatGPT (and, by extension, how you can use it) to explore genealogy connections between DNA relatives. I'll show you the prompts, but in most cases, I'll just summarize the responses, because those can get quite long.\u003C\u002Fp\u003E\u003Ch2\u003E How are we related? \u003C\u002Fh2\u003E\u003Cp\u003EMy starting point was the DNA data itself. According to Ancestry:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EShared DNA: 95 cM across 10 segments on my maternal side\u003C\u002Fli\u003E\u003Cli\u003EUnweighted shared DNA: 95 cM\u003C\u002Fli\u003E\u003Cli\u003ELongest segment: 16 cM\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EAncestry predicted that we were \"half 2nd cousin 1x removed,\" but the shared DNA quantity doesn't necessarily place the relationship on a family tree. It just tells you how many jumps away one person is from the other. So those jumps can go equally all the way up and down the tree, or partially up on one side and down an extra generation on the other, or some variety of the two.\u003C\u002Fp\u003E\u003Cp\u003EI started asking ChatGPT about the DNA data. I asked:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EWhat does this mean? Shared DNA: 95 cM across 10 segments Unweighted shared DNA: 95 cM Longest segment 16 cM\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-spent-hours-testing-chatgpt-tasks-and-the-ais-refusal-to-follow-directions-was-mildly-terrifying\u002F\"\u003E\u003Cstrong\u003EI spent hours testing ChatGPT Tasks - and its refusal to follow directions was mildly terrifying\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EI was told that cM is a unit of measurement for genetic linkage. It measures the length of DNA shared between two individuals. The 95 value indicates second cousins or greater. DNA is shared in blocks or segments. The more segments, the closer the relationship. Larger segments indicate closer relationships, while smaller segments indicate more distant relationships.\u003C\u002Fp\u003E\u003Cp\u003EOur shared DNA had few shared segments, and those segments were pretty small. All together, that put us about eight generational hops from each other.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E What kind of cousins? \u003C\u002Fh2\u003E\u003Cp\u003EI knew my cousin and I are about the same age, so I asked: \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf both parties are of similar ages, would they be more likely third cousins or second cousins once removed?\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003EIn this case, we would more likely be third cousins. The phrase \"x removed\" indicates a difference in generations. Since we are both about the same age, our generational label would not include \"removed.\" Instead, we'd be more likely third cousins. \u003C\u002Fp\u003E\u003Ch2\u003E Draw me a diagram \u003C\u002Fh2\u003E\u003Cp\u003EI had trouble visualizing this, so I asked ChatGPT to give me a diagram. My first prompt was, \"I would like a visualization of this. Please use DALL·E.\" I got back whatever this is supposed to be. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"69c04dbe-2587-4035-989d-4e03f0e43db0\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by David Gewirtz\u002FZDNET\" data-image-alt-text=\"image\" data-image-filename=\"image.jpg\" data-image-date-created=\"2025\u002F01\u002F21\" data-image-width=\"1024\" data-image-height=\"1024\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThen I tried, \"Please create a visualization using a diagram rather than a picture.\" I got back a diagram that listed \"great-great-grandparent\" at every node.\u003C\u002Fp\u003E\u003Cp\u003ESo, I corrected ChatGPT with, \"That diagram does not seem right. You have labeled great-grandparents on every node.\" That resulted in this diagram, which makes the relationship to my cousin fairly clear, if it's right. I did look elsewhere for corroboration, and it seems correct.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"398619f8-773a-48ec-a024-8c720530a3c4\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Screenshot by David Gewirtz\u002FZDNET\" data-image-alt-text=\"corrected-family-tree-third-cousins-connection.png\" data-image-filename=\"corrected-family-tree-third-cousins-connection.png\" data-image-date-created=\"2025\u002F01\u002F21\" data-image-width=\"2039\" data-image-height=\"1686\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESo, now I could see that our families connected via my grandparent's grandparent. That makes it difficult for us to see family links because I've only tentatively identified one great-great-grandparent in my entire tree.\u003C\u002Fp\u003E\u003Ch2\u003E How many grandparents? \u003C\u002Fh2\u003E\u003Cp\u003EThat led me to another question: How many possible grandparents are there in the ancestral pool that my cousin and I share? Here's what I asked ChatGPT: \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EAt the third cousin level, how large is the pool of great-grandparents?\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003EThe AI responded that at the third cousin level, each of us has a pool of 16 great-great-grandparents. We share one pair of great-great-grandparents, which means each of us also has 15 great-great-grandparents that are unique to each of us.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding-in-2025-and-what-not-to-use\u002F\"\u003E\u003Cstrong\u003EThe best AI for coding (and what not to use)\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EI have only identified one great-great-grandparent in my entire tree. I've had difficulty confirming who my great-grandparents are (apparently \"Poppy,\" which is the only way my mother ever referred to her grandfather, isn't a good search term). This makes it fairly long odds that the person I've identified (or may have identified because the data is shaky) is the shared great-great-grandparent.\u003C\u002Fp\u003E\u003Ch2\u003E Generational questions \u003C\u002Fh2\u003E\u003Cp\u003EIn a short conversation via Ancestry's messaging interface, my cousin described ChatGPT as \"my new best friend.\" They used ChatGPT to try to find out when our mutual ancestor might have lived. Because my cousin said that \"our shared ancestor likely would have lived in Russia,\" I'm guessing we're working with my maternal grandmother's tree, since her family came from Russia.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F7-ways-to-write-better-chatgpt-prompts-and-get-the-results-you-want-faster\u002F\"\u003E7 ways to write better ChatGPT prompts - and get the results you want faster\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EArmed with the above information, I slightly modified my cousin's prompt and fed the following to ChatGPT:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EI am trying to identify the possible birth and death years of a shared ancestor. My cousin shares 1% of my DNA and we previously determined we're most probably third cousins. We are also of similar ages, born in the 1960s.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EI know my maternal grandmother's parents came from Ravna, which is about halfway between Moscow and St. Petersburg in Russia.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EMy maternal grandmother's father arrived in America in 1902 at about 21 years of age. His wife arrived in either 1898 or 1900 (depending on which source you believe), but they got married in 1905. She was 28 when they got married. He was 24.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EMy cousins family arrived around 1880. Based on average lifetimes in the ancestor's era and country of origin, what would the ancestor's likely birth and death years be?\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003EThe AI broke the answer up into four elements: identifying the likely generation of the shared ancestor, determining birth years, estimating death years, and cross-referencing with migration data. In the first run, ChatGPT estimated our shared ancestors were born between 1847 and 1861 and died between 1870 and 1921.\u003C\u002Fp\u003E\u003Cp\u003EChatGPT then asked, \"Would you like me to refine this further with additional historical context or explore other aspects of this estimate?\" to which I replied, \"Yes.\" I know, strictly speaking, that \"Yes\" doesn't answer an either\u002For question, but I tried it. The AI took that to mean I wanted more information, which was actually the right choice.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-ai-chatbot\u002F\"\u003E\u003Cstrong\u003EThe best AI chatbots\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt took another look at the family timelines, factoring in migration details. From that, it narrowed the range of birth years to 1835-1861 and death years to 1870-1880.\u003C\u002Fp\u003E\u003Cp\u003EThen it asked, \"Would you like additional insights, such as potential cultural or regional factors that could further narrow this range?\" In this case, I answered, \"Both families were Jewish.\"\u003C\u002Fp\u003E\u003Cp\u003EChatGPT correctly recognized this detail might change the estimates, because \"Jewish families in 19th-century Russia experienced unique demographic, cultural, and migratory patterns.\" Life wasn't easy for our ancestors back then, with \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPogrom\"\u003Epogroms\u003C\u002Fa\u003E, forced residency in ethnic ghettos, and the unique community structure of Russian Jews back in the late 1800s.\u003C\u002Fp\u003E\u003Cp\u003EFrom this, ChatGPT determined: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EBirth year range\u003C\u002Fstrong\u003E: ~1820–1840 (depending on generational timing).\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EDeath year range\u003C\u002Fstrong\u003E: ~1870–1900 (possibly closer to ~1880, if they passed before or during the emigration of their children).\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EIf you'd like to see the entire ChatGPT session, feel free to \u003Ca href=\"https:\u002F\u002Fchatgpt.com\u002Fshare\u002F678e1189-ad30-800c-b03f-d05351127396\"\u003Eclick this link\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Ch2\u003E The DNA connection \u003C\u002Fh2\u003E\u003Cp\u003EI find some of this oddly fascinating. The human body contains roughly 200-250 grams of DNA, which is roughly the weight of a medium-sized apple. The amount of DNA my cousin and I share is about 1% of that, or about the weight of a small paperclip.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-five-biggest-mistakes-people-make-when-prompting-an-ai\u002F\"\u003EThe five biggest mistakes people make when prompting an AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat \"paperclip\" is made from sugar and phosphate groups, encoded with Adenine and Thymine pairs using two hydrogen bonds, and Cytosine and Guanine pairs using three hydrogen bonds. Each of these four molecules contains nitrogen atoms.\u003C\u002Fp\u003E\u003Cp\u003EFrom that, we're able to find out that a person I've never met and I share a paperclip's worth of code, which identifies us as descendants of two people who lived in Russia at the same time as America was having its Civil War.\u003C\u002Fp\u003E\u003Cp\u003EWe don't know those two people. We don't know their stories. We don't know their names. Yet, we exist because something brought those two ancestors together, and a series of improbable and unknowable events throughout the last 150 years led to two strangers being born on the opposite side of the globe from where our great-great-grandparents lived.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchatgpt-vs-chatgpt-plus-is-a-paid-subscription-still-worth-it\u002F\"\u003E\u003Cstrong\u003EChatGPT vs. ChatGPT Plus: Is a paid subscription still worth it?\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EWe don't speak the language they spoke, and the planet we live on is vastly different from the one they lived on. And yet, we are here -- and you are reading this -- solely because of them.\u003C\u002Fp\u003E\u003Cp\u003EDo you have an interesting DNA story? Have you tried ChatGPT as a tool for researching your heritage? Let us know in the comments below.\u003C\u002Fp\u003E\u003Chr\u003E\u003Cp\u003E\u003Cem\u003EYou can follow my day-to-day project updates on social media. Be sure to subscribe to \u003Ca href=\"https:\u002F\u002Fadvancedgeekery.substack.com\u002F\"\u003Emy weekly update newsletter\u003C\u002Fa\u003E, and follow me on Twitter\u002FX at \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdavidgewirtz\"\u003E@DavidGewirtz\u003C\u002Fa\u003E, on Facebook at \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fdavidgewirtz\"\u003EFacebook.com\u002FDavidGewirtz\u003C\u002Fa\u003E, on Instagram at \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002FDavidGewirtz\u002F\"\u003EInstagram.com\u002FDavidGewirtz\u003C\u002Fa\u003E, on Bluesky at \u003Ca href=\"https:\u002F\u002Fbsky.app\u002Fprofile\u002Fdavidgewirtz.com\"\u003E@DavidGewirtz.com\u003C\u002Fa\u003E, and on YouTube at \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FDavidGewirtzTV\"\u003EYouTube.com\u002FDavidGewirtzTV\u003C\u002Fa\u003E.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2025-01-22 13:44:00",timezone:"UTC",updated:c,published:c},description:"I met my third cousin on Ancestry. Even though we share just 1% of our DNA, we used ChatGPT to connect the dots between generations. Here's how and what we learned.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"46667029-f32e-4b77-9db6-e55928240a79",image:{id:"f4827462-26b9-4432-8b64-ba16e95036c2",filename:"how-i-used-chatgpt-to-decode-an-ancestry-dna-mystery.jpg",dateCreated:{created:c,date:"2025-01-21 14:31:39",timezone:"UTC",updated:c,published:c},alt:"image",credits:"Screenshot by David Gewirtz\u002FZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2025\u002F01\u002F21\u002Ff4827462-26b9-4432-8b64-ba16e95036c2\u002Fhow-i-used-chatgpt-to-decode-an-ancestry-dna-mystery.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3120,height:1755,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"have-a-genealogy-mystery-how-i-used-ai-to-solve-a-family-puzzle",startYear:c,summary:b,title:"Have a genealogy mystery? How I used AI to solve a family puzzle",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"96093490-341e-45e4-b27a-bf297aa2c5bb",slug:"services-software",name:"Services & Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"4d91502b-33d4-40c8-9a4a-cf473e4ffc8e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"ZDNET\" data-image-alt-text=\"AI on a laptop with a business woman looking at it.\" data-image-filename=\"ifa.jpg\" data-image-date-created=\"2024\u002F12\u002F30\" data-image-width=\"3600\" data-image-height=\"2025\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIncreasingly, we hear about AI agents being the new \"digital workers\" -- a concept that arose before agentic or \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI\u003C\u002Fa\u003E hit the mainstream in areas such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frobotic-process-automation-this-is-how-to-stop-your-workers-from-resenting-the-bots\u002F\" target=\"_blank\"\u003Erobotic process automation\u003C\u002Fa\u003E. Digital workers are designed to serve the discipline and obedience, but just like human workers, they, too, have their quirks.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F15-ways-ai-saved-me-time-at-work-in-2024-and-how-i-plan-to-use-it-in-2025\u002F\"\u003E15 ways AI saved me time at work in 2024 - and how I plan to use it in 2025\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe movement toward a digital workforce has been taking big leaps lately, marked recently by Salesforce's unveiling of Agentforce 2.0, a digital labor platform for enterprises. The platform enables \"a limitless workforce through \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagents-are-the-third-wave-of-the-ai-revolution\u002F\" target=\"_blank\"\u003EAI agents\u003C\u002Fa\u003E for any department, assembled using a new library of pre-built skills, and that can take action across any system or workflow.\" The platform also takes steps well beyond RPA, featuring \"enhanced reasoning and data retrieval to deliver precise answers and orchestrate actions in response to complex, multi-step questions,\" according to a statement from Salesforce. The agents even interact in Slack.\u003C\u002Fp\u003E\u003Ch2\u003EAugmenting teams with digital labor\u003C\u002Fh2\u003E\u003Cp\u003EMajor organizations are leveraging the platform to augment their teams with digital labor, the vendor added.\u003C\u002Fp\u003E\u003Cp\u003ETalent is scarce and expensive to train, so organizations are turning to AI to help with customer interactions and deal with workflow backlogs, but can no longer afford \"inadequate solutions that provide generic responses,\" Salesforce stated. \"Existing solutions such as copilots struggle to provide accurate, trusted responses to complex requests -- such as personalized guidance on a job application. They cannot take action on their own -- like nurturing a lead with product recommendations.\"\u003C\u002Fp\u003E\u003Cp\u003EAutonomous digital workers can now perform such work at many levels, industry leaders agree. \"The convergence of skilled innovators, rapidly-deployable cloud tools, customer awareness and executive support has created an ideal environment for agentic AI to thrive in 2025,\" Chris Bennett, director of AI transparency and education at Motorola Solutions, told ZDNET.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"4914532\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFor example, Motorola Solutions has begun leveraging \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F25-of-enterprises-using-ai-will-deploy-ai-agents-by-2025\u002F\" target=\"_blank\"\u003Eagentic AI\u003C\u002Fa\u003E \"to improve public safety and enterprise security, with applications that analyze and surface data in real-time to provide crucial, immediate support to first responders and security personnel,\" Bennett stated. \"AI agents never get bored, tired, or distracted, automating repetitive tasks and freeing responders for critical responsibilities and community engagement. AI agents can accelerate tasks like reviewing historical video footage, helping investigators quickly find missing persons through natural language search.\"\u003C\u002Fp\u003E\u003Cp\u003EThis works via AI agents intuiting processes to \"create a series of steps, or a recipe to solve a problem,\" said Viswesh Ananthakrishnan, co-founder and vice president of Aurascape. They can also \"take actions to execute these steps and even collaborate with other agents to do so. When combined together, this data gives the agents a view of how the enterprise functions.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopenais-o3-isnt-agi-yet-but-it-just-did-something-no-other-ai-has-done\u002F\"\u003E\u003Cstrong\u003EOpenAI's o3 isn't AGI yet but it just did something no other AI has done\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe AI agents then \"develop and execute complex processes, like viewing demand forecasts and taking proactive action to generate and submit order forms for more inventory before supplies run low,\" he continued. \"This type of automation saves workers significant time and frees them up from repetitive tasks.\"\u003C\u002Fp\u003E\u003Ch2\u003EAI agents need to be thoughtfully managed\u003C\u002Fh2\u003E\u003Cp\u003EAt the same time, AI agents need to be thoughtfully managed, just as is the case with human work, and there's work to be done before an agentic AI-driven workforce can truly assume a broad range of tasks. \"While the promise of agentic AI is evident, we are several years away from widespread agentic AI adoption at the enterprise level,\" said Scott Beechuk, partner with Norwest Venture Partners. \"Agents must be trustworthy given their potential role in automating mission-critical business processes.\"\u003C\u002Fp\u003E\u003Cp\u003EThe traceability of AI agents' actions is one issue. \"Many tools have a hard time explaining how they arrived at their responses from users' sensitive data and models struggle to generalize beyond what they have learned,\" said Ananthakrishnan.\u003C\u002Fp\u003E\u003Cp\u003EUnpredictability is a related challenge, as LLMs \"operate like black boxes,\" said Beechuk. \"It's hard for users and engineers to know if the AI has successfully completed its task and if it did so correctly.\" In addition, he cautions that there is still unreliability in AI agents. \"In systems where AI creates its own steps to complete tasks, made-up details can lead to more errors as the task progresses, ultimately making the outputs unreliable.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-ethics-is-becoming-ais-biggest-challenge\u002F\"\u003EWhy ethics is becoming AI's biggest challenge\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHuman workers also are capable of collaborating easily and on a regular basis. For AI workers, it's a different story. \"Because agents will interact with multiple systems and data stores, achieving comprehensive visibility is no easy task,\" said Ananthakrishnan. It's important to have visibility to capture each action an agent takes. \"This means deep visibility into activity on endpoint devices and the ability to process data in a vast variety of formats.\" Then, it's important to be able to \"quickly combine this context from endpoints with network-level traffic to determine the data informing the agent's actions,\" as well as \"recognize the type of AI agent interfacing with your data, whether it's a trusted entity, or a brand-new agent.\"\u003C\u002Fp\u003E\u003Ch2\u003EThe AI systems engineer\u003C\u002Fh2\u003E\u003Cp\u003EThis may boost an emerging human-centered role -- the AI systems engineer. \"This new quality assurance and oversight role will become essential to enterprises as they manage and continuously optimize AI agents,\" Beechuk said.\u003C\u002Fp\u003E\u003Cp\u003EIn multi-agent environments, \"AI agents will be interacting and evolving constantly, consuming a steady diet of new data to perform their individual jobs,\" he explained. \"When one of them gets bad data -- intentionally or unintentionally -- and changes its behavior, it can start performing its job incorrectly or with less precision, even if it was doing it perfectly well just one day before. An error in one agent can then have a cascading effect that degrades the whole system. Enterprises will hire as many AI systems engineers as it takes to keep that from happening.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-now-an-must-have-tool-for-technology-professionals\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EGenerative AI is now a must-have tool for technology professionals\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ECompanies and tech teams may be \"well-positioned to support agentic AI, but we still need time and experience to strike the right balance between agentic and human workflows,\" Bennett advised. \"Our advice is to view AI as an augmentation to human experts, not a replacement.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-30 13:41:00",timezone:"UTC",updated:c,published:c},description:"AI agents keep getting smarter and more independent. But there is still work to be done before an agentic AI-driven workforce can truly assume a broad range of tasks.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"5f1649ab-99fe-4588-9097-7381ba740cc1",image:{id:"4d91502b-33d4-40c8-9a4a-cf473e4ffc8e",filename:"ifa.jpg",dateCreated:{created:c,date:"2024-12-30 13:40:40",timezone:"UTC",updated:c,published:c},alt:"AI on a laptop with a business woman looking at it.",credits:"ZDNET",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F12\u002F30\u002F4d91502b-33d4-40c8-9a4a-cf473e4ffc8e\u002Fifa.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:3600,height:2025,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"ai-agents-might-be-the-new-workforce-but-they-still-need-a-manager",startYear:c,summary:b,title:"AI agents might be the new workforce, but they still need a manager",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1029c8e8-ec91-11e3-95d2-02911863765e",slug:"data-management",name:"Data Management",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"fc13fe22-bd82-4617-a4d6-57d5d2b1109c\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Eugene Mymrin\u002FGetty Images\" data-image-alt-text=\"gettyimages-1950805446.jpg\" data-image-filename=\"gettyimages-1950805446.jpg\" data-image-date-created=\"2024\u002F11\u002F11\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBusiness leaders recognize that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdata-is-the-missing-piece-of-the-ai-puzzle-heres-how-to-start-filling-the-gap\u002F\"\u003Estrong foundations\u003C\u002Fa\u003E are essential for any company exploiting \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI). Your business could jeopardize the whole project if it doesn't sort its data strategy before explorations begin. In short, if you put garbage in, you'll get garbage out.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-level-up-your-job-in-the-emerging-ai-economy\u002F\"\u003EHow to level up your job in the emerging AI economy\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo how can professionals create the foundations to help their organization \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffive-ways-to-use-ai-responsibly\u002F\"\u003Euse AI safely and successfully\u003C\u002Fa\u003E? Three business leaders detail their top tips for building an effective strategy for exploiting emerging technology.\u003C\u002Fp\u003E\u003Ch2\u003E1. Put your people first\u003C\u002Fh2\u003E\u003Cp\u003EClaire Thompson\u003Ca href=\"https:\u002F\u002Furldefense.com\u002Fv3\u002F__https:\u002Fwww.linkedin.com\u002Fin\u002Fclaire-thompson-dataanalytics\u002F__;!!BfIZgRvxoUc!h_XI6sWGT8fbTLYbfFvT_5MykIETDJmfXeO_Veq0hDr84T68ym_x03BLP78Gg1wTrD0XFLsFLqV6BqJtjR_UhdkvqQ$\"\u003E,\u003C\u002Fa\u003E group chief data and analytics officer at insurance giant L&G, said a strategic approach to information is crucial for any company that wants to innovate: \"I always say data foundations are important for whatever you do next.\" \u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that strong foundational elements link rules and regulations to dollars and cents.\u003C\u002Fp\u003E\u003Cp\u003E\"Make it clear how the data strategy will drive tangible value -- why is it important, for example, that your email addresses are up to date and accurate so that you can do targeted digital communications?\"\u003C\u002Fp\u003E\u003Cp\u003EThompson recognized that many people don't want to get bogged down in a long-term strategic plan that defines the technology, processes, people, and rules required to manage information assets. However, she said the planning stage is critical to reaping the benefits of technologies like AI.\u003C\u002Fp\u003E\u003Cp\u003E\"I can understand why people might say governance is boring,\" she said. \"But in today's digital organizations, where people want to do straight-through processing, it becomes even more critical that your data is good quality. So, all roads are leading to governance.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-your-business-can-best-exploit-ai-tell-your-board-these-4-things\u002F\" target=\"_blank\"\u003EHow your business can best exploit AI: Tell your board these 4 things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOne key element of Thompson's strategy at L&G is a close working relationship between her data team and the IT department. Effective collaboration relies on clarity about the skills each party brings to the relationship.\u003C\u002Fp\u003E\u003Cp\u003E\"You need a hand-in-glove partnership. Technology is hugely important to what we do in the data space, and we can't do our work without the cloud environments, the data warehousing, and the tooling. Data is held in all the applications that the IT team maintains,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-to-help-your-staff-use-generative-ai-confidently-and-productively\u002F\"\u003E3 ways to help your staff use generative AI confidently and productively\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We're trying to ensure we do data quality by design. That's about ensuring we embed the design philosophy into our core systems. The more you can do that work, the more it stops the ripple effect of poor data quality further down the line and prevents any remediation effort.\"\u003C\u002Fp\u003E\u003Cp\u003EThompson said the data they collect will push customer experiences in new directions: \"How do we start to build personalization into our mobile applications? How do we start to build that into our asset management? How can you automate trades and use AI to support that process?\" \u003C\u002Fp\u003E\u003Ch2\u003E2. Master your transactional data\u003C\u002Fh2\u003E\u003Cp\u003EJon Grainger, CTO at the legal firm DWF, said there's no time like the present when it comes to creating a data strategy. Smart business leaders focus on the foundational elements for data use long before they think about how to exploit AI and machine learning.\u003C\u002Fp\u003E\u003Cp\u003E\"I always say the best time for a data strategy is four years ago,\" he said. \"It's a supertanker piece of work. Ultimately, there aren't many shortcuts. There is a view that says, 'Well, if it's going to take that long, why bother?' And I think that's why many folks haven't been able to get to grips with their data.\"\u003C\u002Fp\u003E\u003Cp\u003EGrainger told ZDNET he wants his firm to build a reputation for delivering great experiences through a digital transformation -- and a data strategy is a crucial component of that approach. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business\u002F\" target=\"_blank\"\u003EWhat is digital transformation? Everything you need to know\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cp\u003EHe joined DWF in late 2022 and enacted a new strategy based on cloud-based software-as-a-service (SaaS) products and open application programming (API) interfaces. \u003C\u002Fp\u003E\u003Cp\u003EData at the firm covers a range of entities, such as cases, partners, clients, and internal business processes, including billing and financials.\u003C\u002Fp\u003E\u003Cp\u003E\"The data strategy is all about ensuring transactional data -- the source of truth -- is mastered in those sections.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F98-of-small-firms-are-using-ai-tools-to-punch-above-their-weight\u002F\"\u003E98% of small firms are using AI tools to 'punch above their weight'\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe aim is to help the organization move quickly but not to the detriment of quality or cost.\u003C\u002Fp\u003E\u003Cp\u003E\"Each SaaS product has a clear identity on the enterprise map,\" Grainger said, explaining the fine points of his data strategy. \"That identity is driven by the data you master in each area.\" \u003C\u002Fp\u003E\u003Cp\u003EHe said the \"absolute minimum requirement\" to get onto the firm's target architecture is well-developed APIs that DWF can access and use.\u003C\u002Fp\u003E\u003Cp\u003EGrainger said SnapLogic technology ensures a solid and reliable connection between services, API, and users.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Invariably, you'll get 15 different spellings of a particular address, and the technology can see that pattern and correct it,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"It can also do something called enrichment. So it might take someone's reference, go off to an API, come back, and say, 'This is the right information.'\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGrainger said the data strategy also focuses on the models DWF creates to answer its key business questions. \u003C\u002Fp\u003E\u003Cp\u003EIn combination with the firm's concentration on SaaS products and APIs, the business has solid foundations to explore emerging technology.\u003C\u002Fp\u003E\u003Cp\u003E\"It turns out you're setting yourself up pretty well for generative AI if you've got all those elements in your data strategy.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Work with your industry peers\u003C\u002Fh2\u003E\u003Cp\u003ENic Granger, director of corporate and CFO at North Sea Transition Authority (NSTA), said a great data strategy goes beyond internal working practices and spans organizational boundaries.\u003C\u002Fp\u003E\u003Cp\u003ENSTA collects data from the oil and gas sector. Granger's team has created digital platforms that allow industry, government, academia, or other interested parties to access data openly.\u003C\u002Fp\u003E\u003Cp\u003EAs part of that work, she chairs the Offshore Energy Digital Strategy Group (DSG), a specialist body formed in late 2022 to create a collaborative effort across UK public bodies that deal with data collection in oil, gas, and renewables.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffuture-of-computing-must-be-more-sustainable-even-as-ai-demand-fuels-energy-use\u002F\"\u003EThe future of computing must be more sustainable, even as AI demand fuels energy use\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"It was recognized that we needed a cohesive digital data strategy across the offshore energy sector,\" she told ZDNET. \u003C\u002Fp\u003E\u003Cp\u003E\"There were good pockets of excellence across the industry in data management and digital technologies, but they weren't necessarily talking together. So that was a big priority for us.\" \u003C\u002Fp\u003E\u003Cp\u003EIn addition to UK government departments, the DSG is supported by other contributors, including the Open Data Institute and Technology Leadership Board.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-fall-of-intel-how-gen-ai-helped-dethrone-a-giant-and-transform-computing-as-we-know-it\u002F\"\u003EThe fall of Intel: How gen AI helped dethrone a giant and transform computing as we know it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGranger said this collaborative approach has paid dividends: \"We've got the data strategy now, and it's about working on three key streams of work.\"\u003C\u002Fp\u003E\u003Cp\u003EThe first stream focuses on data, standards, and principles: \"Making sure the underlying quality of the data is good because we're all working on the same basis.\" The second stream looks to create common data toolkits and interoperability, said Granger.\u003C\u002Fp\u003E\u003Cp\u003E\"It shouldn't matter if you're working in an offshore energy company or on a project in an oil and gas company, you should have data that's useable across the platforms. That work is all about, 'How do you get that data from A to B without duplication?'\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-ai-for-coding\u002F\"\u003EThe best AI for coding in 2024\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe third workstream focuses on cross-sector digitalization: \"That's about ensuring the data and digital skills are there across the industry, and ensuring the sector complies with cybersecurity best practice.\"\u003C\u002Fp\u003E\u003Cp\u003EWith these data foundations in place, it's much easier to start thinking about how to make the most of emerging technologies.\u003C\u002Fp\u003E\u003Cp\u003E\"Our focus is on ensuring we're making the data accessible and in the right formats for others to use AI and machine learning,\" said Granger.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-12-03 14:00:00",timezone:"UTC",updated:c,published:c},description:"Explorations into artificial intelligence must first establish a strong base. Business leaders share three ways to build a great data strategy.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"b02c3e82-f2e1-42b1-a70c-d46e49546580",image:{id:"fc13fe22-bd82-4617-a4d6-57d5d2b1109c",filename:"gettyimages-1950805446.jpg",dateCreated:{created:c,date:"2024-11-11 21:45:55",timezone:"UTC",updated:c,published:c},alt:"3D glass wavy pink and purple background",credits:"shulz\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F11\u002Ffc13fe22-bd82-4617-a4d6-57d5d2b1109c\u002Fgettyimages-1950805446.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"integrating-ai-starts-with-robust-data-foundations-here-are-3-strategies-executives-employ",startYear:c,summary:b,title:"Integrating AI starts with robust data foundations. Here are 3 strategies executives employ",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0d8cfdbe-8176-11e2-9d12-0018fe8a00b0",username:"eyu",profileUrl:c,email:c,firstName:"Eileen",lastName:"Yu",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"2dd68a59-269a-4024-8e9e-8d4f16fbc2d2",filename:"eileen-yu.jpg",dateCreated:{created:c,date:"2022-08-13 06:39:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F13\u002F2dd68a59-269a-4024-8e9e-8d4f16fbc2d2\u002Feileen-yu.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Currently an independent business tech journalist and panel moderator based in Singapore, Eileen Yu has over 20 years of industry experience with various publications including ZDNET, IDG, and Singapore Press Holdings. \r\n\r\nShe covers industry developments in Singapore and other Asian markets, with special focus on China, and aims to drive discussions around cybersecurity, data, and government policies.\r\n\r\nEileen majored in Journalism at The University of Queensland, Australia, where she wrote an honours thesis titled: To Censor or Not: The Great Singapore Dilemma.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5e0c0ac8-ca44-444a-bbb8-d983d0d58807\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"sankai\u002FGetty Images\" data-image-alt-text=\"Binary codes floating\" data-image-filename=\"swcode-ai-sankai12024.jpg\" data-image-date-created=\"2024\u002F11\u002F11\" data-image-width=\"2309\" data-image-height=\"1299\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EDevelopers can now turn to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (Gen AI) to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgithub-ai-helps-developers-write-safer-code-but-basic-safety-is-crucial\u002F\" target=\"_blank\"\u003Ecode faster and more efficiently\u003C\u002Fa\u003E, but they should do so with caution and no less attention than before.\u003C\u002Fp\u003E\u003Cp\u003EWhile the use of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-grows-into-its-role-as-development-and-testing-assistant\u002F\" target=\"_blank\"\u003EAI in software development\u003C\u002Fa\u003E may not be new -- it's been around since at least 2019 and Gen AI brings significant improvements in the generation of natural language, images, and -- more recently -- videos and other assets, including code, Diego Lo Giudice, Forrester's vice president, and principal analyst, told ZDNET.\u003C\u002Fp\u003E\u003Cp\u003EPrevious iterations of AI were used mostly in code testing, with machine learning leveraged to optimize models for testing strategies, Lo Giudice told ZDNET. Gen AI goes beyond these use cases, offering access to an expert peer programmer or specialist (such as a tester or a business analyst) who can be queried interactively to find information quickly. Gen AI can also suggest solutions and test cases.\u003C\u002Fp\u003E\u003Cp\u003E\"For the first time, we are seeing significant productivity gains that traditional AI and other technologies have not provided us with,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-too-much-automation-be-bad-for-cybersecurity\u002F\"\u003ECan AI and automation properly manage the growing threats to the cybersecurity landscape?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBy 2026, the IDC predicts that 40% of new applications in Asia-Pacific will be \"intelligent apps,\" which integrate Gen AI to enhance user experience and deliver new use cases.\u003C\u002Fp\u003E\u003Cp\u003ESpecifically, the top impact of using Gen AI in software development and design will be increased productivity and developer speed, according to the \u003Ca href=\"https:\u002F\u002Fwww.outsystems.com\u002F1\u002Flow-code-generative-ai\u002F\" target=\"_blank\"\u003EIDC study\u003C\u002Fa\u003E, commissioned by the low-code development platform, OutSystems. \u003C\u002Fp\u003E\u003Cp\u003ESuch potential business benefits will drive 30% of Asia-Pacific organizations to pay a premium of between 11% and 20% for Gen AI features in app development, the IDC study projects. \u003C\u002Fp\u003E\u003Cp\u003EThe research firm further anticipates that, by 2025, more than 60% of businesses worldwide will adopt low-code technologies to facilitate faster application delivery and enhance operational efficiency. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-data-is-the-achilles-heel-of-ai-and-every-other-business-plan\u002F\"\u003EWhy data is the Achilles Heel of AI (and every other business plan)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDevelopers can tap AI across the entire software development lifecycle, with a dedicated \"TuringBot\" at each stage to enhance tech stacks and platforms, Lo Giudice noted.\u003C\u002Fp\u003E\u003Cp\u003EForrester coined \u003Ca href=\"https:\u002F\u002Fwww.forrester.com\u002Fblogs\u002Fwatch-out-for-turingbots-a-new-generation-of-software-development\u002F\" target=\"_blank\"\u003ETuringBots\u003C\u002Fa\u003E to describe AI-powered tools that help developers build, test, and deploy code. The research firm believes TuringBots will drive a new generation of software development, assisting at every stage of the development lifecycle, including looking up technical documentation and auto-completing code.\u003C\u002Fp\u003E\u003Cp\u003E\"Analyze\u002Fplan TuringBots,\" for instance, can facilitate the analysis and planning phase of software development, Lo Giudice detailed, pointing to OpenAI's ChatGPT and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fatlassian-launches-compass-to-help-developers-keep-track-of-software-tools\u002F\" target=\"_blank\"\u003EAtlassian Intelligence\u003C\u002Fa\u003E as examples of such AI products. Others, such as Google Cloud's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgemini-advanced-failed-these-simple-coding-tests-that-chatgpt-aced-heres-what-it-got-wrong\u002F\" target=\"_blank\"\u003EGemini Advanced\u003C\u002Fa\u003E, can generate designs of microservices and APIs with their code implementation, while Microsoft Sketch2Code can generate working code from hand-written sketched UI, he said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-data-confirms-genai-boosts-software-productivity-at-least-for-beginning-developers\u002F\"\u003EThe data suggests gen AI boosts software productivity - for these developers\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ELo Giudice added that \"coder TuringBots\" are currently the most popular use case for Gen AI in software development, generating code from prompts as well as from code context and comments via autocompletion for popular integrated development environments (IDEs). These include common languages such as JavaScript, C++, Python, and Rust.\u003C\u002Fp\u003E\u003Cp\u003EA big draw of generative models is that they can write code in many languages, allowing developers to input a prompt to generate, refactor, or debug lines of code, Michael Bachman, Boomi's head of architecture and AI strategy, said. \"Essentially all humans interacting with Gen AI are quasi and senior developers,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EThe software vendor integrates Gen AI into some of its products, including Boomi AI, which translates natural language requests into action. Developers can use Boomi AI to design integration processes, APIs, and data models to connect applications, data, and processes, according to Boomi.\u003C\u002Fp\u003E\u003Cp\u003EThe company uses Gen AI to support its own software developers, who closely watch the code that runs its platform.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgen-ai-as-a-software-quality-tool-skepticism-is-fading-as-more-organizations-implement-it\u002F\"\u003EGen AI as a software quality tool? Skepticism is fading as more organizations implement it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"And that is the key,\" Bachman said. \"If you are using Gen AI as the primary source for building your whole application, you are probably going to be disappointed. Good developers use Gen AI as a jumping-off point or to test failure scenarios thoroughly, before putting code into production. This is how we deal with that internally.\"\u003C\u002Fp\u003E\u003Cp\u003EHis team also works to build features to meet their customers' \"practical AI objectives.\" For example, Boomi is creating a retrieval system because many of its clients want to replace keyword searches with the ability to look up content, such as catalogs on their websites, in natural language.\u003C\u002Fp\u003E\u003Cp\u003EDevelopers can also use \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-too-much-automation-be-bad-for-cybersecurity\u002F\" target=\"_blank\"\u003EGen AI to remediate security\u003C\u002Fa\u003E, Lo Giudice said, looking for vulnerabilities in AI-generated code and offering suggestions to help developers fix certain vulnerabilities. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-too-much-automation-be-bad-for-cybersecurity\u002F\"\u003ECan AI and automation properly manage the growing threats to the cybersecurity landscape?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECompared to traditional coding, a no- or low-code development strategy can offer speed, built-in quality, and adaptability, Forrester principal analyst John Bratincevic said. \u003C\u002Fp\u003E\u003Cp\u003EIt also provides for an integrated software development lifecycle toolchain and access to an expanded talent pool that includes non-coders and \"citizen developers\" outside the IT community, Bratincevic said. \u003C\u002Fp\u003E\u003Cp\u003EHowever, organizations may face challenges \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fglobal-players-look-to-create-baseline-to-evaluate-generative-ai-applications\u002F\" target=\"_blank\"\u003Erelated to the governance\u003C\u002Fa\u003E of large-scale implementation, especially with managing citizen developers who can number in the thousands, he cautioned. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbusinesses-need-pricing-clarity-as-genai-services-hit-market\u002F\" target=\"_blank\"\u003EPricing\u003C\u002Fa\u003E can also pose a barrier, as it is typically based on the number of end users, he said.\u003C\u002Fp\u003E\u003Cp\u003EWhile Gen AI or AI-infused software assistants can enable junior professionals to fill talent gaps, including in cybersecurity, Lo Giudice said an \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhuman-oversight-key-to-keeping-ai-honest\u002F\" target=\"_blank\"\u003Eexpert eye review\u003C\u002Fa\u003E is still necessary for all these tasks. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-accelerates-software-development-to-breakneck-speeds-but-measuring-that-is-tricky\u002F\"\u003EAI accelerates software development to breakneck speeds, but measuring that is tricky\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBratincevic concurred, stressing the need for developers and other employees in the software development lifecycle to review everything the platform generates or auto-configures using AI. \u003C\u002Fp\u003E\u003Cp\u003E\"We are not yet, and probably won't ever be, at the point of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhurtling-toward-generative-ai-adoption-why-skepticism-is-your-best-protection\u002F\" target=\"_blank\"\u003Etrusting AI blindly\u003C\u002Fa\u003E for software development,\" he said.\u003C\u002Fp\u003E\u003Cp\u003EFor one, there are security requirements to consider, according to Scott Shaw, Thoughtworks' Asia-Pacific CTO. The tech consultancy regularly tests new tools to improve its efficiency, whether in the IDE or to support developers work. The company does so where it is appropriate for its customers and only with their consent, Shaw told ZDNET, noting that some businesses are still nervous about using Gen AI.\u003C\u002Fp\u003E\u003Cp\u003E\"Our experience is that [Gen AI-powered] software coding tools aren't as security-aware and [attuned with] security coding practices,\" he said. For instance, developers who work for organizations in a regulated or data-sensitive environment may have to adhere to additional security practices and controls as part of their software delivery processes.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbusinesses-still-ready-to-invest-in-gen-ai-with-risk-management-a-top-priority\u002F\"\u003EBusinesses still ready to invest in Gen AI, with risk management a top priority\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsing a coding assistant can double productivity, but developers need to ask if they can adequately test the code and fulfill the quality requirements along the pipeline, he noted.\u003C\u002Fp\u003E\u003Cp\u003EIt's a double-edged sword: Organizations must look at how Gen AI can augment their coding practices so the products they develop are more secure and, at the same time, how AI brings added security risks with new attack vectors and vulnerabilities.\u003C\u002Fp\u003E\u003Cp\u003EBecause it delivers significant scale, Gen AI amplifies everything an organization does, including the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-brings-new-risks-to-everyone-heres-how-you-can-stay-safe\u002F\" target=\"_blank\"\u003Eassociated risks\u003C\u002Fa\u003E, Shaw noted. A lot more code can be generated with it, which also means the number of potential risks increases exponentially.\u003C\u002Fp\u003E\u003Ch3\u003EKnow your AI models\u003C\u002Fh3\u003E\u003Cp\u003EWhile low-code platforms may be a good foundation for Gen AI Turingbots to aid software development, Bratincevic noted that organizations should \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-we-tried-to-outwit-ai-last-week-legislation-preparation-intervention\u002F\" target=\"_blank\"\u003Eknow which large language models\u003C\u002Fa\u003E (LLMs) are used and ensure they \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-identifies-six-generative-ai-risks-sets-up-foundation-to-guide-adoption\u002F\" target=\"_blank\"\u003Ealign with their corporate policies\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EHe said Gen AI players \"vary wildly\" in this respect, and urged businesses to check the version and licensing agreement if they use public LLMs such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-how-the-worlds-most-popular-ai-chatbot-can-benefit-you\u002F\" target=\"_blank\"\u003EOpenAI's ChatGPT\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-chatgpt-to-write-code-what-it-does-well-and-what-it-doesnt\u002F\"\u003EHow to use ChatGPT to write code: What it does well and what it doesn't\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHe added that Gen AI-powered features for generating code or component configurations from natural language have yet to mature. They may see increased adoption among citizen developers but are unlikely to impress professional developers.\u003C\u002Fp\u003E\u003Cp\u003EBratincevic said: \"At the moment, a proven and well-integrated low-code platform plus Gen AI is a more sensible approach than an unproven or lightweight platform that talks a good game on AI.\"\u003C\u002Fp\u003E\u003Cp\u003EWhile LLMs carry out the heavy lifting of code writing, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgithub-ai-helps-developers-write-safer-code-but-basic-safety-is-crucial\u002F\" target=\"_blank\"\u003Ehumans still need to know what is required\u003C\u002Fa\u003E and provide the relevant context, expertise, and debugging to ensure the output is accurate, Bachman added.\u003C\u002Fp\u003E\u003Cp\u003EDevelopers also need to be mindful of sharing proprietary data and intellectual property (IP), particularly with open-source tools, he stated. They should avoid using private IP, such as code and financial figures, to ensure they are not training their Gen AI models using another organization's IP, or vice versa. \"And if you choose to use an open-source LLM, make sure it is well-tested before putting it into production,\" he added. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgithub-releases-an-ai-powered-tool-that-is-a-radically-new-way-of-building-software\u002F\"\u003EGitHub releases an AI-powered tool aiming for a 'radically new way of building software'\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I would err on the side of being extremely circumspect about the models that Gen AI tools are trained on. If you want those models to be valuable, you have to set up proper pipelines. If you do not do that, Gen AI could cause a lot more problems,\" he cautioned.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt is early days and the technology continues to evolve; its impact on how roles -- including \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-will-change-the-role-of-developers-forever-but-leaders-say-thats-good-news\u002F\" target=\"_blank\"\u003Esoftware developers\u003C\u002Fa\u003E -- will change remains far from certain.\u003C\u002Fp\u003E\u003Cp\u003EFor example, AI-powered coding assistants may change how skills are valued. Shaw quipped: will developers be deemed better because they are more experienced or because they can remember all the coding sequences? \u003C\u002Fp\u003E\u003Cp\u003EFor now, he believes the biggest potential use case is Gen AI's ability to summarize information, offering a good knowledge base for developers to better understand the business. Then, they can translate that knowledge into specific instructions, so systems can execute the tasks and build the products and features customers want. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-11-27 21:46:00",timezone:"UTC",updated:c,published:c},description:"Organizations keen to fund gen AI-powered software development for the anticipated benefits should also understand that this may come with adverse effects.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"899c3e7c-3e1b-4cfc-94ce-ee44ef8a9611",image:{id:"5e0c0ac8-ca44-444a-bbb8-d983d0d58807",filename:"swcode-ai-sankai12024.jpg",dateCreated:{created:c,date:"2024-11-11 17:10:39",timezone:"UTC",updated:c,published:c},alt:"colorcubegettyimages-1495327114",credits:"Yaroslav Kushta\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F11\u002F5e0c0ac8-ca44-444a-bbb8-d983d0d58807\u002Fswcode-ai-sankai12024.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2309,height:1299,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Business^Developer",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"gen-ai-could-speed-up-coding-but-businesses-should-still-consider-risks",startYear:c,summary:b,title:"Gen AI could speed up coding, but businesses should still consider risks",topic:{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"c482c6cf-c68b-4103-9887-e3cd4c655240",username:"rrajkumar",profileUrl:c,email:c,firstName:"Radhika",lastName:"Rajkumar",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"7d1d3479-c416-4440-82db-901b45ff031a",filename:"008a2316.jpg",dateCreated:{created:c,date:"2024-04-04 14:46:43",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F04\u002F04\u002F7d1d3479-c416-4440-82db-901b45ff031a\u002F008a2316.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Radhika Rajkumar is an editor for ZDNET based in New York City. She specializes in synthetic media, generative AI, and the impact of tech on journalism. Radhika holds a Masters in Creative Publishing and Critical Journalism from The New School.",profile:c,title:"Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"0de93121-8146-4dcc-b119-c3d0b7238963\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Michael Short\u002FBloomberg via Getty Images\" data-image-alt-text=\"boxworks signage\" data-image-filename=\"gettyimages-860271462.jpg\" data-image-date-created=\"2024\u002F11\u002F12\" data-image-width=\"6016\" data-image-height=\"4016\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EContent management platform Box wants to make sense of all your PDFs, contracts, and images so your business can work more seamlessly -- using, of course, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI).\u003C\u002Fp\u003E\u003Cp\u003EOn Tuesday, the company announced two new enterprise AI products: Box Apps and Box AI Studio. The former helps businesses build no-code apps for processes like onboarding, invoicing, and more, while the latter lets them create customized \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-agents-are-the-next-frontier-and-will-change-our-working-lives-forever\u002F\" target=\"_blank\"\u003EAI agents\u003C\u002Fa\u003E, an increasingly popular fixture of enterprise AI.\u003C\u002Fp\u003E\u003Ch2\u003EBox Apps\u003C\u002Fh2\u003E\u003Cp\u003EAvailable in beta now, Box Apps is intended to streamline \"content-centric business processes\" across all kinds of teams within an organization. Content can include anything file-based, from contracts to marketing campaigns. The feature is designed to extract valuable metadata from that previously unstructured content to help intelligently automate workflows. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-changed-5-chatgpt-settings-and-instantly-became-more-productive-heres-how\u002F\"\u003EI changed 5 ChatGPT settings and instantly became more productive - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"90 percent of the data in an enterprise is unstructured -- and the vast majority of that data is content,\" CEO Aaron Levie said in the release. In an interview with ZDNET, Levie explained that Box's goal with Apps is to tap into that unstructured data to help teams achieve \"all the things people don't solve today.\" \u003C\u002Fp\u003E\u003Cp\u003EBox envisions nearly every department using Apps: HR can build policy-specific apps, legal departments can use it for efficient contract review, and marketing teams can create customized asset management systems for graphics and video. Levie emphasized that Apps will be more affordable than competitors in order to be accessible to smaller-scale businesses but he did not specify a cost. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"9bcf22db-a4be-48b3-af51-10decaa9b657\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Box\" data-image-alt-text=\"box-apps-interface.png\" data-image-filename=\"box-apps-interface.png\" data-image-date-created=\"2024\u002F11\u002F12\" data-image-width=\"1528\" data-image-height=\"960\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETo augment that automation framework, the company also released Forms and Doc Gen, now available in beta. With Box Forms, users can generate and publish forms to streamline data collection, and Doc Gen generates custom documents using that data and data from third-party apps and other sources. \u003C\u002Fp\u003E\u003Ch2\u003EBox AI Studio\u003C\u002Fh2\u003E\u003Cp\u003ESeveral enterprise software companies now offer an AI agent builder, from \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmeet-agentforce-salesforces-autonomous-ai-agent-answer-to-employee-burnout\u002F\" target=\"_blank\"\u003ESalesforce\u003C\u002Fa\u003E to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fasana-launches-a-no-code-tool-for-designing-ai-agents-aka-your-new-teammates\u002F\" target=\"_blank\"\u003EAsana\u003C\u002Fa\u003E. But Box says that a \"mix-and-match\" approach to large language models (LLMs) is what sets its offering apart.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ERather than using a single language to build every agent across the board, Box AI Studio lets users build with different models for different use cases. \"With AI Studio, admins can select their preferred AI model from Box's list of trusted providers to create tailored Box AI agents with custom prompts and parameters to match their specific industry needs and workflows—no coding required,\" the release states. As Box explained to ZDNET, users could pick \"Claude for HR-related prompts\" and GPT 4.0 for more technical situations, making the most of each model's strengths.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-a-programming-job-in-2024-learning-any-language-helps-but-only-one-is-essential\u002F\"\u003EWant a programming job in 2024? Learning any language helps, but only one is essential\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBox AI Studio, which won't roll out until January, will integrate several competing large language models (LLMs), including models from Microsoft Azure, AWS, Claude, and Google's Vertex AI. The company plans to add more in the future, and you can see the full list of currently available models \u003Ca href=\"https:\u002F\u002Fdeveloper.box.com\u002Fguides\u002Fbox-ai\u002Fsupported-models\u002F\" target=\"_blank\"\u003Ehere\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"9e83577d-23aa-493a-90d5-61459b2dc744\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Box\" data-image-alt-text=\"box-apps-metadata-extraction.png\" data-image-filename=\"box-apps-metadata-extraction.png\" data-image-date-created=\"2024\u002F11\u002F12\" data-image-width=\"1508\" data-image-height=\"960\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003EIncreased Security \u003C\u002Fh2\u003E\u003Cp\u003EBox also announced two new security measures, slated to roll out in beta in January: Box Archive, which improves archival content management for better compliance, and Content Recovery, which helps businesses recover their content after a ransomware attack in \"hours instead of days.\"\u003C\u002Fp\u003E\u003Cp\u003E\"Our core platform itself is focused on data compliance and security,\" Levie explained to ZDNET, noting that these features build AI governance into a strong security foundation. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpasskeys-are-more-popular-than-ever-this-research-explains-why\u002F\"\u003EPasskeys are more popular than ever. This research explains why\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAfter cyber attacks, these security updates are intended to let businesses get their files back quickly, precisely, and at scale \"in a matter of clicks,\" complete with a dashboard that shows the impact of the attack and which files were compromised. \u003C\u002Fp\u003E\u003Cp\u003EThe company also launched a new plan tier called Enterprise Advanced, which it says \"combines the full power of the Box Intelligent Content Management platform into a single offering.\" It includes everything users already access in the Enterprise Plus plan and the latest releases: Apps, AI Studio, Forms, Doc Gen, Archive, and more. The new plan will be available in January.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-11-12 14:00:00",timezone:"UTC",updated:c,published:c},description:"The company's new 'no-code' launch lets users mix and match competing AI models. Here's how.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"36494471-4621-411a-9223-55c557718ab2",image:{id:"0de93121-8146-4dcc-b119-c3d0b7238963",filename:"gettyimages-860271462.jpg",dateCreated:{created:c,date:"2024-11-12 13:41:42",timezone:"UTC",updated:c,published:c},alt:"boxworks signage",credits:"Michael Short\u002FBloomberg via Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F11\u002F12\u002F0de93121-8146-4dcc-b119-c3d0b7238963\u002Fgettyimages-860271462.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:6016,height:4016,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"box-apps-can-transform-your-files-into-automated-workflows-thanks-to-ai",startYear:c,summary:b,title:"Box Apps can transform your files into automated workflows, thanks to AI",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. He has also served as co-chair of the annual AI Summit in New York since 2021. He has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on AI, cloud, data, and enterprise computing topics at industry events and Webcasts. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"03b2dbbe-6086-4f63-9883-b13dd1b210f0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Khanchit Khirisutchalual\u002FGetty Images\" data-image-alt-text=\"aidata5gettyimages-1979289147\" data-image-filename=\"aidata5gettyimages-1979289147.jpg\" data-image-date-created=\"2024\u002F10\u002F30\" data-image-width=\"2190\" data-image-height=\"1369\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EExcitement is over the top about all the marvels of today's technology -- \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E, real-time analytics, virtual reality, and connected enterprises, to name a few. However, without the right data, these initiatives are dead in the water. Two new surveys warn that companies still need to put their data houses in order, and as a result, aren't ready to move forward with initiatives such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI\u003C\u002Fa\u003E (gen AI). \u003C\u002Fp\u003E\u003Cp\u003EThere's an uneasy dance going on between data handling and AI development across the business landscape. The challenge is that data remains too much of a risk, rather than an asset in data-driven or AI-based initiatives. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcould-ai-make-data-science-obsolete\u002F\"\u003ECould AI make data science obsolete?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile charging headlong into AI and other cutting-edge initiatives, \"many organizations don't understand how to value investment in technology and databases -- still viewing them as purely cost centers,\" said Steve Mitchell, CFO at Redgate Software. \"However, there are businesses that have demonstrated the growth and huge value creation opportunity that data -- and the ability to move quickly in harnessing the ever-increasing volume of it -- present. More organizations need and will look for more robust ways to measure the benefit that faster and improved data-focused decision-making can bring -- improved commercial execution, less wasted effort and resource, more satisfied team, and much more.\" \u003C\u002Fp\u003E\u003Cp\u003EWhile AI continues to be a priority for IT investment, momentum is slowing due to data dilemmas, a \u003Ca href=\"https:\u002F\u002Fwww.presidio.com\u002Fnews\u002Fnew-presidio-research-report-reveals-half-of-companies-that-adopt-genai-arent-ready\u002F\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 1,000 IT executives out of Presidio finds. At least 86% report data-related barriers, such as difficulties in gaining meaningful insights and issues with real-time data access.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHalf of the executives surveyed believe they plunged into gen AI before they were fully prepared, the survey suggests. Among those who have already adopted gen AI, 84% experienced issues with their data sources. \"This suggests that readiness isn't just about adopting the technology -- it's about having the right data and infrastructure in place,\" the survey's authors suggest.\u003C\u002Fp\u003E\u003Cp\u003EThere is also hesitation in operationalizing AI. More than nine in ten IT leaders, 92%, report concerns about integrating AI into operations.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-claudes-new-ai-data-analysis-tool-compares-to-chatgpts-version-hint-it-doesnt\u002F\"\u003EHow Claude's new AI data analysis tool compares to ChatGPT's version (hint: it doesn't)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOne in five respondents, 20%, caution that AI projects fail due to rushing into implementations too quickly. Another 17% cite data quality issues. This is particularly apparent among healthcare executives, where more than a quarter, 27%, point to hasty adoption as a primary cause of failure.\u003C\u002Fp\u003E\u003Cp\u003EThe path to AI and data-driven success is built on governance, and this is currently a struggle for many companies, according to a separate \u003Ca href=\"https:\u002F\u002Fwww.erwin.com\u002Fanalyst-report\u002Fthe-state-of-data-intelligence-2024\u002F\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 220 business and IT professionals by Quest Software and Enterprise Strategy Group. The survey finds AI data readiness and operational efficiencies are now top of mind for many executives. \u003C\u002Fp\u003E\u003Cp\u003EEvolving data and governance to an AI-ready state was cited by 33%, making it a top-three bottleneck impacting an organization's data value chain, behind understanding the quality of source data at 38% and tied with the 33% who report challenges with finding, identifying and harvesting data assets. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-tips-for-choosing-the-right-ai-model-for-your-business\u002F\"\u003E5 tips for choosing the right AI model for your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe respondents reported that governing the use of AI models and data -- to deliver data mapping, data lineage, and data policies -- is their most difficult management challenge. AI governance topped the list with metadata management -- a key component of AI data readiness -- rising by 21% year over year. Data quality monitoring, data quality remediation, data profiling and quality scoring, and data policies and control rounded out the top challenges with which organizations are currently grappling.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-31 09:00:00",timezone:"UTC",updated:c,published:c},description:"Companies need to put their data houses in order before moving ahead with generative AI initiatives, warn two new surveys.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ee7512ae-938a-4526-afea-3da7b5d2b158",image:{id:"03b2dbbe-6086-4f63-9883-b13dd1b210f0",filename:"aidata5gettyimages-1979289147.jpg",dateCreated:{created:c,date:"2024-10-30 18:58:12",timezone:"UTC",updated:c,published:c},alt:"aidata5gettyimages-1979289147",credits:"Khanchit Khirisutchalual\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F30\u002F03b2dbbe-6086-4f63-9883-b13dd1b210f0\u002Faidata5gettyimages-1979289147.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2190,height:1369,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Data Management",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"why-data-is-the-achilles-heel-of-ai-and-every-other-business-plan",startYear:c,summary:b,title:"Why data is the Achilles Heel of AI (and every other business plan)",topic:{id:"1029c8e8-ec91-11e3-95d2-02911863765e",slug:"data-management",name:"Data Management",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"1029c8e8-ec91-11e3-95d2-02911863765e",slug:"data-management",name:"Data Management",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0d8cfdbe-8176-11e2-9d12-0018fe8a00b0",username:"eyu",profileUrl:c,email:c,firstName:"Eileen",lastName:"Yu",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"2dd68a59-269a-4024-8e9e-8d4f16fbc2d2",filename:"eileen-yu.jpg",dateCreated:{created:c,date:"2022-08-13 06:39:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F13\u002F2dd68a59-269a-4024-8e9e-8d4f16fbc2d2\u002Feileen-yu.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Currently an independent business tech journalist and panel moderator based in Singapore, Eileen Yu has over 20 years of industry experience with various publications including ZDNET, IDG, and Singapore Press Holdings. \r\n\r\nShe covers industry developments in Singapore and other Asian markets, with special focus on China, and aims to drive discussions around cybersecurity, data, and government policies.\r\n\r\nEileen majored in Journalism at The University of Queensland, Australia, where she wrote an honours thesis titled: To Censor or Not: The Great Singapore Dilemma.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"62a0ea64-36fb-4204-973c-d0cc44b8cf99\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Issarawat Tattong\u002FGetty Images\" data-image-alt-text=\"magnifying glass on medical icon\" data-image-filename=\"medical-magnify-issarawat-tattong102024.jpg\" data-image-date-created=\"2024\u002F10\u002F25\" data-image-width=\"2120\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EPrudential is turning to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (gen AI) to verify medical insurance claims in an effort to speed up processes. \u003C\u002Fp\u003E\u003Cp\u003E The insurance company announced, in a statement on Thursday that the move also aims to cut the risk of errors caused by manual data entry. Prudential will tap Google's MedLM family of large language models that have been trained for healthcare use cases.\u003C\u002Fp\u003E\u003Cp\u003EGoogle \u003Ca href=\"https:\u002F\u002Fcloud.google.com\u002Fblog\u002Ftopics\u002Fhealthcare-life-sciences\u002Fintroducing-medlm-for-the-healthcare-industry#link={\" target=\"_blank\"\u003Eunveiled the model last December\u003C\u002Fa\u003E, which evolved from predecessors \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogles-medpalm-emphasizes-human-clinicians-in-medical-ai\u002F\" target=\"_blank\"\u003EMed-PaLM\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-tests-its-new-ai-medical-chatbot-at-mayo-clinic\u002F\" target=\"_blank\"\u003EMed-PaLM2\u003C\u002Fa\u003E. The US tech giant said MedLM offers two models built on Med-PaLM 2 to handle basic and complex workflows\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fasking-medical-questions-through-mychart-your-doctor-may-let-ai-respond\u002F\"\u003EAsking medical questions through MyChart? Your doctor may let AI respond\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E. \u003C\u002Fp\u003E\u003Cp\u003EThe first (and larger) MedLM model is designed for complex tasks, while the second (medium model) can be tweaked and scaled across tasks, Google stated. \u003C\u002Fp\u003E\u003Cp\u003EPrudential hopes it will better support human-made decisions, improving the accuracy and efficiency of medical insurance claims. The insurance company reiterated that the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-wants-ai-startups-to-think-about-healthcare\u002F\" target=\"_blank\"\u003EAI model typically is used by healthcare\u003C\u002Fa\u003E organizations to develop applications for doctors, hospitals, and other medical providers to enhance patients' and healthcare workers' experiences. Furthermore, Prudential is among the first insurance providers globally to use MedLM. \u003C\u002Fp\u003E\u003Cp\u003EThe company will begin its use of MedLM in \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-looks-for-practical-medical-breakthroughs-with-new-ai-research-center\u002F\" target=\"_blank\"\u003ESingapore\u003C\u002Fa\u003E and Malaysia for three to four months, during which, Prudential will apply the gen AI model to select medical insurance claims. This will involve analyzing and pulling relevant information from documents submitted with claims, such as diagnostic reports and prescriptions. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhooking-up-generative-ai-to-medical-data-improved-usefulness-for-doctors\u002F\"\u003EHooking up generative AI to medical data improved usefulness for doctors\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe use of MedLM here will mitigate the potential for manual errors and enable claims to be processed faster and with higher accuracy, Prudential said. \u003C\u002Fp\u003E\u003Cp\u003EIt will then compare analyses and advice powered by the gen AI model against decisions based on current approval processes during the initial rollout period. This will allow Prudential to identify areas where MedLM can facilitate optimal productivity gains and impactful advice -- while maintaining a \"\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhuman-oversight-key-to-keeping-ai-honest\u002F\" target=\"_blank\"\u003Ehuman in the loop\u003C\u002Fa\u003E\" at critical stages of the decision-making process, the insurance company added. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn addition, proof-of-concept tests were carried out before the rollout, with MedLM doubling the automation rate of claim assessments and improving the accuracy of claim decisions. These allowed for higher volume and speed of claims processing, it said.\u003C\u002Fp\u003E\u003Cp\u003E\"Prudential's early tests with MedLM demonstrate that gen AI can play a major role in efficiently tackling the growing volume of health insurance claims, resulting in more frictionless processing and a faster turnaround time for customers,\" said Arjan Toor, CEO of Health at Prudential. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-genai-got-much-better-at-medical-questions-thanks-to-rag\u002F\"\u003EHow GenAI got much better at medical questions - thanks to RAG\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"In a fragmented and often confusing healthcare landscape, data and AI are enabling us to provide care beyond coverage for our customers,\" said Toor, who is based in Singapore. The partnership with Google Cloud will provide Prudential with a \"first-mover advantage\" in adopting Gen AI to improve customer experience \"at an important moment of truth,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"This is just the first step in using Gen AI to deliver seamless, digitally enabled healthcare experiences at every step of our customers' health journey -- from the point of diagnosis, through treatment, recovery, and prevention,\" he added.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-25 19:00:54",timezone:"UTC",updated:c,published:c},description:"The insurance company will deploy gen AI to analyze and verify information submitted for medical claims.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"a10c435d-a612-42ee-8b55-227935254cdf",image:{id:"62a0ea64-36fb-4204-973c-d0cc44b8cf99",filename:"medical-magnify-issarawat-tattong102024.jpg",dateCreated:{created:c,date:"2024-10-25 04:32:38",timezone:"UTC",updated:c,published:c},alt:"magnifying glass on medical icon",credits:"Issarawat Tattong\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F25\u002F62a0ea64-36fb-4204-973c-d0cc44b8cf99\u002Fmedical-magnify-issarawat-tattong102024.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"prudential-turns-to-generative-ai-to-verify-medical-claims",startYear:c,summary:b,title:"Prudential will tap Google's MedLM gen AI models to verify medical claims",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"cdc289e6-e482-415e-be29-df6a040dbd9f",slug:"health",name:"Health",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0d8cfdbe-8176-11e2-9d12-0018fe8a00b0",username:"eyu",profileUrl:c,email:c,firstName:"Eileen",lastName:"Yu",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"2dd68a59-269a-4024-8e9e-8d4f16fbc2d2",filename:"eileen-yu.jpg",dateCreated:{created:c,date:"2022-08-13 06:39:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F13\u002F2dd68a59-269a-4024-8e9e-8d4f16fbc2d2\u002Feileen-yu.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Currently an independent business tech journalist and panel moderator based in Singapore, Eileen Yu has over 20 years of industry experience with various publications including ZDNET, IDG, and Singapore Press Holdings. \r\n\r\nShe covers industry developments in Singapore and other Asian markets, with special focus on China, and aims to drive discussions around cybersecurity, data, and government policies.\r\n\r\nEileen majored in Journalism at The University of Queensland, Australia, where she wrote an honours thesis titled: To Censor or Not: The Great Singapore Dilemma.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5245d34c-8f9e-42bc-86c2-37ae107e5808\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SOPA Images\u002FGetty Images\" data-image-alt-text=\"OpenAI logo on a mobile phone\" data-image-filename=\"openai-logo-sopa-images102024.jpg\" data-image-date-created=\"2024\u002F10\u002F09\" data-image-width=\"1024\" data-image-height=\"683\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOpenAI plans to open an office in Singapore to support its growth and expansion in the Asia-Pacific region. \u003C\u002Fp\u003E\u003Cp\u003ESlated to begin operating later this year, the new outfit will facilitate increasing demand for advanced \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) tools in the region, said OpenAI in a statement Wednesday. It will serve as a hub to boost relationships with local and regional governments, institutions, and businesses across Asia-Pacific. \u003C\u002Fp\u003E\u003Cp\u003EThe decision to locate it in Singapore also reflects the country's leading \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-is-among-asian-nations-championing-need-for-more-inclusive-ai-models\u002F\" target=\"_blank\"\u003Eposition in the technology\u003C\u002Fa\u003E and industry, the AI vendor said. \u003C\u002Fp\u003E\u003Cp\u003EThe Asian market has seen the number of weekly ChatGPT active users double since the start of 2024 and is home to some of the highest per capita users of the generative AI application. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fopenai-saga-shows-the-race-for-ai-supremacy-is-no-longer-just-between-nations\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EOpenAI saga shows the race for AI supremacy is no longer just between nations\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Singapore, with its rich history of technology leadership, has emerged as a leader in AI, recognizing its potential to solve some of society's hardest problems and advance economic prosperity,\" said OpenAI CEO Sam Altman. He had alluded to potential plans to set up a local office during his \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-should-be-more-inclusive-as-it-evolves\u002F\" target=\"_blank\"\u003Evisit to Singapore\u003C\u002Fa\u003E last year. \u003C\u002Fp\u003E\u003Cp\u003EIts presence in the Asian market will enable the company to collaborate more closely with Singapore government agencies, including Economic Development Board (EDB), said OpenAI. \u003C\u002Fp\u003E\u003Cp\u003EApart from new partnerships, Singapore also is hoping the new outfit will pull more AI companies into the region, said EDB's managing director Jacqueline Poh.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftransparency-is-sorely-lacking-amid-growing-ai-interest\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003ETransparency is sorely lacking amid growing AI interest\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EOpenAI has hired Oliver Jay as its managing director for international, based in Singapore. Jay will drive the company's global operations and growth in Singapore and region. \u003C\u002Fp\u003E\u003Cp\u003EIt also announced a $1 million investment to develop resources, including open datasets, that aim to ensure AI models are fitted for Southeast Asia's diverse languages and cultures. The funds will be made through a partnership with AI Singapore, the government agency behind the development of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-research-initiative-aims-to-build-large-language-ai-model-for-southeast-asia\u002F\"\u003ESoutheast Asian Languages in One Network\u003C\u002Fa\u003E (SEA-LION), an open-source large language model touted to be smaller, more flexible, and faster compared to others on the market today. \u003C\u002Fp\u003E\u003Cp\u003EPre-trained and instruct-tuned for Southeast Asian languages and cultures, SEA-LION has been trained on 981 billion language tokens, including 623 billion English tokens, 128 billion Southeast Asia tokens, and 91 billion Chinese tokens.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-leaders-urged-to-integrate-local-data-models-for-diversitys-sake\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EAI leaders urged to integrate local data models for diversity's sake\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We welcome OpenAI's participation in our shared vision in enhancing Southeast Asian representation in the global landscape of LLMs,\" said Leslie Teo, senior director of AI products at AI Singapore. \"This effort will improve the availability and quality of Southeast Asian data and encourage further development and adoption of AI models and solutions in our region.\"\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOpenAI plans to hold its first Developer Day in Singapore on Nov. 21. \u003C\u002Fp\u003E\u003Cp\u003EApart from the upcoming Singapore office, OpenAI also operates an outfit in Tokyo, which was its first in Asia when it was \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-openai-japan\u002F\" target=\"_blank\"\u003Eofficially launched in April this year\u003C\u002Fa\u003E. Businesses in Japan then were offered early access to a custom GPT-4 model optimized for the Japanese language. \u003C\u002Fp\u003E\u003Cp\u003EOpenAI opened its first \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-openai-london\u002F\" target=\"_blank\"\u003Einternational office in London\u003C\u002Fa\u003E in June 2023 and \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-openai-dublin\u002F\" target=\"_blank\"\u003Eadded Dublin\u003C\u002Fa\u003E to the mix in September of that year. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-09 20:07:33",timezone:"UTC",updated:c,published:c},description:"In a nation where the number of weekly active OpenAI users already has doubled in 2024, the company also looks to collaborate more closely with government agencies.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4aa94219-b2ec-424e-89f4-ff8927cd4cad",image:{id:"5245d34c-8f9e-42bc-86c2-37ae107e5808",filename:"openai-logo-sopa-images102024.jpg",dateCreated:{created:c,date:"2024-10-09 04:58:57",timezone:"UTC",updated:c,published:c},alt:"OpenAI logo on a mobile phone",credits:"SOPA Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F09\u002F5245d34c-8f9e-42bc-86c2-37ae107e5808\u002Fopenai-logo-sopa-images102024.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1024,height:683,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"openai-sees-new-singapore-office-supporting-its-fast-growth-in-the-region",startYear:c,summary:b,title:"OpenAI sees new Singapore office supporting its fast growth in the region",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0fd151ec-ec91-11e3-95d2-02911863765e",slug:"asean",name:"Asean",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1140e374-ec91-11e3-95d2-02911863765e",slug:"singapore",name:"Singapore",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0d8cfdbe-8176-11e2-9d12-0018fe8a00b0",username:"eyu",profileUrl:c,email:c,firstName:"Eileen",lastName:"Yu",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"2dd68a59-269a-4024-8e9e-8d4f16fbc2d2",filename:"eileen-yu.jpg",dateCreated:{created:c,date:"2022-08-13 06:39:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F13\u002F2dd68a59-269a-4024-8e9e-8d4f16fbc2d2\u002Feileen-yu.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Currently an independent business tech journalist and panel moderator based in Singapore, Eileen Yu has over 20 years of industry experience with various publications including ZDNET, IDG, and Singapore Press Holdings. \r\n\r\nShe covers industry developments in Singapore and other Asian markets, with special focus on China, and aims to drive discussions around cybersecurity, data, and government policies.\r\n\r\nEileen majored in Journalism at The University of Queensland, Australia, where she wrote an honours thesis titled: To Censor or Not: The Great Singapore Dilemma.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2043c75b-4ccd-4e35-8045-1790c1828a6d\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Just_Super\u002FGetty Images\" data-image-alt-text=\"stethoscope next to digital codes in a capsule\" data-image-filename=\"medical-tech-just-super102024.jpg\" data-image-date-created=\"2024\u002F10\u002F01\" data-image-width=\"2190\" data-image-height=\"1369\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESingapore is eyeing to uncover advancements in healthcare with the help of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), with a special focus on four clinical areas including mental health, elderly frailty, and cancer screening. \u003C\u002Fp\u003E\u003Cp\u003EA new Centre of AI in Medicine has been established to \"bridge the gap\" between AI innovation and practical applications in medicine, according to a joint \u003Ca href=\"https:\u002F\u002Fcorp.nhg.com.sg\u002FMedia%20Releases\u002FNTU%20Singapore%20and%20National%20Healthcare%20Group%20launch%20centre%20to%20advance%20artificial%20intelligence%20in%20healthcare_For%20Immediate%20Release_FINAL.pdf#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fcorp.nhg.com.sg\u002FMedia%20Releases\u002FNTU%20Singapore%20and%20National%20Healthcare%20Group%20launch%20centre%20to%20advance%20artificial%20intelligence%20in%20healthcare_For%20Immediate%20Release_FINAL.pdf%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22statement%22%7D\"\u003Estatement\u003C\u002Fa\u003E by Singapore's Nanyang Technological University (NTU) and National Healthcare Group (NHG).  \u003C\u002Fp\u003E\u003Cp\u003EThe facility will be led by NTU's Lee Kong Chian School of Medicine and its research initiatives will look to \"revolutionize\" patient care as well as support public health policies. These are in line with the country's second \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-launches-national-ai-schemes-adds-133m-investment-to-research\u002F\"\u003Enational AI strategy\u003C\u002Fa\u003E to drive \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-wants-ai-startups-to-think-about-healthcare\u002F\"\u003EAI-powered healthcare\u003C\u002Fa\u003E products and services. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fasking-medical-questions-through-mychart-your-doctor-may-let-ai-respond\u002F\"\u003EAsking medical questions through MyChart? Your doctor may let AI respond\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe new center will house more than 100 researchers and clinicians and gather local and international academic and industry partners, including Yale School of Medicine and Olympus Singapore. These organizations will participate in research across various fields, such as computer engineering, data analytics, and social science and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-releases-ai-ethics-governance-reference-guide\u002F\"\u003Eethics\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EWhile Singapore offers a strong foundation for the \"\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-identifies-six-generative-ai-risks-sets-up-foundation-to-guide-adoption\u002F\"\u003Esafe growth of AI\u003C\u002Fa\u003E\" in healthcare, more needs to be done to bridge the gap between technology development and real-world clinical application, noted the new center's co-director Joseph Sung, who also serves as the dean of Lee Kong Chian School of Medicine. \u003C\u002Fp\u003E\u003Cp\u003E\"Our unique multidisciplinary research across fields will ensure that AI solutions are not only innovative, but also accessible, affordable, and scalable,\" Sung said. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsony-to-help-test-and-finetune-regional-large-language-model\u002F\"\u003EAI arm of Sony Research to help develop large language model with AI Singapore\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt is important to facilitate human-machine interactions to create human-focus AI systems that healthcare professionals can use in a natural and intuitive way, said Miao Chun Yan, the center's co-director and senior deputy dean and associate vice president of capacity building at NTU's College of Computing & Data Science. Ensuring AI applications are adopted and impactful, Miao explained. \u003C\u002Fp\u003E\u003Cp\u003E\"The true test for AI is how its deployment in the hospital, clinic, or community impacts health outcomes for patients and the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-university-sets-up-ai-research-facility-for-public-good\u002F\"\u003Epopulation\u003C\u002Fa\u003E,\" said NHG's group chairman of the medical board for research, Benjamin Seet. \"We would want to see its impact and value in a real-world setting.\" \u003C\u002Fp\u003E\u003Cp\u003E\"In addition to enhancing research and discovery and improving patient outcomes, AI will create more space for humans to be humans,\" added Waldemar von Zedtwitz Lucila Ohno-Machado, who is Yale School of Medicine's deputy dean for biomedical informatics and chair of its Department of Biomedical Informatics and Data Science. \"By automating documentation processes and the mechanical aspects of healthcare, AI will provide more time for listening and interaction between clinicians and their patients.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-is-relieving-therapists-from-burnout-heres-how-its-changing-mental-health\u002F\"\u003EAI is relieving therapists from burnout. Here's how it's changing mental health\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAccording to NTU and NHG, the adoption of AI in healthcare, including \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\"\u003Egenerative AI\u003C\u002Fa\u003E (gen AI) and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-machine-learning-everything-you-need-to-know\u002F\"\u003Emachine learning\u003C\u002Fa\u003E, already have made significant strides in diagnostics and treatment. They noted that AI, for instance, is used to detect abnormalities in chest X-rays, mammograms, and brain CT scans. Deep-learning models, such as SELENA+2, also are used to detect diabetic retinopathy. \u003C\u002Fp\u003E\u003Cp\u003EDespite these advancements, the adoption of AI in clinical practice in Singapore has been slower than in other industries, the two Singapore organizations noted. Through the new center, they hope to address challenges that have hindered the full integration of AI in healthcare, including the lack of clinical data to demonstrate the effectiveness of AI in improving patient outcomes as well as the uncertainty surrounding the ethical and legal aspects of AI. \u003C\u002Fp\u003E\u003Cp\u003EThe facility will run AI simulation and implementation studies, enabling healthcare professionals to test AI tools before they are deployed in real-world settings. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-lawyers-offered-access-to-microsoft-copilot-but-reminded-to-have-human-oversight\u002F\"\u003EMicrosoft Copilot to be integrated into Singapore's legal technology platform\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEquipped with GPU systems, the center also will conduct research for accelerating AI and machine learning applications, while safeguarding data privacy, said NTU and NHG. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"The studies will offer critical insights into how AI can be effectively integrated into clinical workflows, with a focus on addressing the specific needs of local healthcare systems,\" they added.\u003C\u002Fp\u003E\u003Cp\u003ESingapore has looked to embrace the use of technologies to overcome its constraints while remaining \"clear-eyed about the tradeoffs\" and actively \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsingapore-releases-draft-guidelines-on-personal-data-use-in-ai-training\u002F\"\u003Eworking to minimize the downsides\u003C\u002Fa\u003E, Tan Kiat How, Singapore's Senior Minister of State for the Ministry of Digital Development and Information, \u003Ca href=\"https:\u002F\u002Fwww.mddi.gov.sg\u002Fopening-address-by-sms-tan-kiat-how-at-launch-of-centre-of-ai-in-medicine\u002F\"\u003Esaid\u003C\u002Fa\u003E at the launch. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F98-of-small-firms-are-using-ai-tools-to-punch-above-their-weight\u002F\"\u003E98% of small firms are using AI tools to 'punch above their weight'\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis \"pragmatic\" approach has led to the country's use of general-purpose technologies, spanning computers and the internet, Tan said. \"We adopt the same attitude and approach to AI, which has seen rapid advancements in recent times, especially in the field of generative AI,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EPointing to industry discussions around AI that have now \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003Emoved beyond hype\u003C\u002Fa\u003E, he noted that the focus on returns on investment has fueled more viable business models -- without which, it will be difficult to establish a sustainable AI ecosystem. \u003C\u002Fp\u003E\u003Cp\u003EHe further underscored the role of AI in healthcare, where the technology significantly accelerated discoveries in treatment. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-to-set-up-full-stack-ai-facility-at-university\u002F\"\u003EIBM to set up 'full stack' AI facility at university\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"For example, it took us half a century to understand the structures of a few hundred thousand proteins. With AI tools such as AlphaFold, scientists have predicted the structures and interactions of over 600 million proteins in just a few years,\" Tan said. \"This has revolutionized drug discovery and we are just scratching at the surface of the potential of applying AI in this area.\u003C\u002Fp\u003E\u003Cp\u003EAI also can address \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-ai-can-help-fix-this-growing-healthcare-challenge\u002F\"\u003Echallenges\u003C\u002Fa\u003E related to workforce shortages and rising healthcare costs, which will continue to grow with an aging population worldwide, he said.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-01 22:53:08",timezone:"UTC",updated:c,published:c},description:"The new research facility will focus its AI development efforts on four clinical areas, including mental health and cancer screening.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"d5892848-3f36-4d96-98d4-fef3b93d0955",image:{id:"2043c75b-4ccd-4e35-8045-1790c1828a6d",filename:"medical-tech-just-super102024.jpg",dateCreated:{created:c,date:"2024-10-01 08:12:38",timezone:"UTC",updated:c,published:c},alt:"stethoscope next to digital codes in a capsule",credits:"Just_Super\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F01\u002F2043c75b-4ccd-4e35-8045-1790c1828a6d\u002Fmedical-tech-just-super102024.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2190,height:1369,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"singapore-looks-for-practical-medical-breakthroughs-with-new-ai-research-center",startYear:c,summary:b,title:"Singapore looks for 'practical' medical breakthroughs with new AI research center",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1140e374-ec91-11e3-95d2-02911863765e",slug:"singapore",name:"Singapore",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"cdc289e6-e482-415e-be29-df6a040dbd9f",slug:"health",name:"Health",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"fffab326-d9a6-4491-aadb-e18e8e906d5f",username:"cecadenas",profileUrl:c,email:c,firstName:"Cesar",lastName:"Cadenas",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"73d84d86-ff96-42ac-9c31-eef4cc1750a4",filename:"1608345669637.jpg",dateCreated:{created:c,date:"2023-07-21 15:02:50",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F07\u002F21\u002F73d84d86-ff96-42ac-9c31-eef4cc1750a4\u002F1608345669637.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Cesar Cadenas has been writing about the tech industry for several years now specializing in consumer electronics, entertainment devices, Windows, and generative AIs. But he's also passionate about smartphones, GPUs, and cybersecurity.",profile:c,title:"Staff Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"0bf77e4a-bd05-40c2-8f1f-5107b5189ce8\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"RapidEye\u002FGetty Images\" data-image-alt-text=\"broken window\" data-image-filename=\"gettyimages-168640323.jpg\" data-image-date-created=\"2024\u002F10\u002F01\" data-image-width=\"3009\" data-image-height=\"2006\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fsupport.microsoft.com\u002Fen-us\u002Ftopic\u002Fseptember-26-2024-kb5043145-os-builds-22621-4249-and-22631-4249-preview-71ee16f6-9a39-4569-937c-fe0fd8577285\"\u003EMicrosoft has issued a warning\u003C\u002Fa\u003E to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-windows-11-setup-which-user-account-type-should-you-choose-how-to-decide\u002F\" target=\"_blank\"\u003EWindows 11 users\u003C\u002Fa\u003E over a recent optional software update that has been causing multiple problems. The company says patch KB5043145 is causing some computers to restart many times in a constant loop, and in some cases, become unresponsive.\u003C\u002Fp\u003E\u003Cp\u003EIn the cases where the computer is unresponsive, the only thing that appears is either a blue or green error screen. Another side effect of the glitchy update is the Windows Automatic Repair tool sometimes appears after several attempted restarts. In other scenarios, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwheres-your-bitlocker-recovery-key-how-to-save-a-copy-before-the-next-windows-meltdown\u002F\" target=\"_blank\"\u003EBitLocker\u003C\u002Fa\u003E recovery appears in its place. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhave-a-windows-10-pc-that-cant-be-upgraded-you-have-5-options-before-support-ends-next-year\u002F\" target=\"_blank\"\u003EHave a Windows 10 PC that can't be upgraded? You have 5 options before support ends next year\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt's unknown exactly how widespread the issue is or what is causing it in the first place. Microsoft is investigating and \"will provide an update when more information is available.\" From what I can gather, this issue only affects a select group of users. Microsoft's post states the affected systems are Windows 11 version 22H2: Enterprise and Education editions, and Windows 11 version 23H2.\u003C\u002Fp\u003E\u003Cp\u003EThe mention of BitLocker is noteworthy because the \u003Ca href=\"https:\u002F\u002Flearn.microsoft.com\u002Fen-us\u002Fwindows\u002Fsecurity\u002Foperating-system-security\u002Fdata-protection\u002Fbitlocker\u002F\"\u003Eencryption tool is only available\u003C\u002Fa\u003E on Windows 11 Pro, Windows 11 Enterprise, and Windows 11 Education. BitLocker is not present on Windows 11 Home. I assume people running the Home edition are safe from the glitchy patch, although I can't say for sure. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI reached out to Microsoft asking if any Windows 11 Home users have been affected and if any data encrypted by BitLocker will be lost as a result of the update. Normally, BitLocker protects user files from a Windows 11 meltdown. However, due to the nature of this current dilemma, I wonder if there are other unknown consequences.  \u003C\u002Fp\u003E\u003Cp\u003EOutside of the glitches, KB5043145 introduces several tweaks, features, and fixes. The Lock Screen on Windows 11 will now show media controls in the lower half of the screen when media is playing. The Windows Share window no longer has a search box and a fix has rolled out to Microsoft Edge. It was reported that sometimes Edge stops working under IE mode.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwiping-a-windows-laptop-heres-the-safest-way-to-erase-your-personal-data-for-free\u002F\" target=\"_blank\"\u003EWiping a Windows laptop? Here's the safest way to erase your personal data - for free\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAs stated earlier, the update is optional. You won't be forced to install it, but if you do and experience issues, there are several things that you can do. \u003C\u002Fp\u003E\u003Cp\u003EMicrosoft is asking affected users to provide feedback to speed up the investigation. This can be done via the \u003Ca href=\"https:\u002F\u002Fsupport.microsoft.com\u002Fen-us\u002Fwindows\u002Fsend-feedback-to-microsoft-with-the-feedback-hub-app-f59187f8-8739-22d6-ba93-f66612949332\"\u003EFeedback Hub\u003C\u002Fa\u003E, which you can find by clicking on the Start icon and then typing \"Feedback Hub\" inside the search bar. It'll be the first entry you encounter. Select Report a Problem and proceed to describe the issue. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthis-hidden-windows-11-setting-adds-an-end-task-option-to-every-task-on-your-taskbar\u002F\" target=\"_blank\"\u003EThis hidden Windows 11 settings adds an 'End task' option to every task on your taskbar\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAdditionally, you can uninstall an update by going to the Windows Update section of the Settings menu. \u003Ca href=\"https:\u002F\u002Fsupport.microsoft.com\u002Fen-us\u002Fwindows\u002Fhow-to-uninstall-a-windows-update-c77b8f9b-e4dc-4e9f-a803-fdec12e59fb0\"\u003EAccording to Microsoft\u003C\u002Fa\u003E, go to Update History then click Uninstall Updates at the bottom. Find KB5043145 and hit Uninstall.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-01 10:24:37",timezone:"UTC",updated:c,published:c},description:"Patch KB5043145 can cause Windows 11 devices to restart over and over.",filterKey:"dd585c9e-11b5-45f1-98e4-54612427b95b",filterLabel:b,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"9a3446cf-e961-42ec-bff7-c0ea020f594c",image:{id:"0bf77e4a-bd05-40c2-8f1f-5107b5189ce8",filename:"gettyimages-168640323.jpg",dateCreated:{created:c,date:"2024-10-01 01:11:59",timezone:"UTC",updated:c,published:c},alt:"broken window",credits:"RapidEye\u002FGetty 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