스메그와 피아트가 만났다? 요즘 뜨거운 '업사이클링 전략' | 프리미엄

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}); </script><link href="/skin/blue.monday/css/jplayer.blue.monday.css" rel="stylesheet" type="text/css" />  <div id="contentArea">  <div class="premiumCont"> <div class="location"><span>Premium</span> > <strong>마케팅</strong></div> <div class="premiumViewArea">  <div class="preViewTop"> <strong class="subject">스메그와 피아트가 만났다? 요즘 뜨거운 '업사이클링 전략'</strong> <div class="info"> <div class="left"> <span class="date">2024-11-11</span> <span>|</span> <span class="name"><a href="#" onClick="authorInfo(2239);">이규열 에디터</a></span>  <div class="icon-info"><img src="/pc/images/premium/icon_editor.gif" alt=""/> <div class="pop-self" id="popAuthor_2239" style="display:none;"> <div class="top"><img src="/pc/images/premium/popbox1_top.png" alt=""/></div> <div class="bottom"> <span class="editor-info"> <strong class="name">이규열</strong> <span class="current">동아일보 기자</span> <span class="email"></span> </span> <a href="#" onClick="closePop(2239);" class="btn_close_pop"><img src="/pc/images/premium/popbox1_close.png" alt=""/></a> </div> </div> </div>  <script type='text/javascript'> var popAuthor = document.getElementById("popAuthor"); function authorInfo(wno) { $("#popAuthor_"+wno).show(); } function closePop(wno){ $("#popAuthor_"+wno).hide(); } </script> </div> <div class="sns"> <a href="#" onclick="window.open('http://www.facebook.com/sharer.php?u=https%3A%2F%2Fpremium.hbrkorea.com%3A4443%2Fvideo%2Fview%2Fno%2F647','facebook_share','width=600px,height=300');return false;"><img src="/pc/images/premium/icon_sns_fb.gif" alt=""/><span>페이스북</span></a> <a href="#" onclick="window.open('https://twitter.com/share?url=https%3A%2F%2Fpremium.hbrkorea.com%3A4443%2Fvideo%2Fview%2Fno%2F647&text=%5BHBR+%ED%94%84%EB%A6%AC%EB%AF%B8%EC%97%84%5D+%EC%8A%A4%EB%A9%94%EA%B7%B8%EC%99%80+%ED%94%BC%EC%95%84%ED%8A%B8%EA%B0%80+%EB%A7%8C%EB%82%AC%EB%8B%A4%3F+%EC%9A%94%EC%A6%98+%EB%9C%A8%EA%B1%B0%EC%9A%B4+%27%EC%97%85%EC%82%AC%EC%9D%B4%ED%81%B4%EB%A7%81+%EC%A0%84%EB%9E%B5%27', 'twitter_share','width=600px,height=430px'); return false;"><img src="/pc/images/premium/icon_sns_tw.gif" alt=""/><span>트위터</span></a> <a href="https://premium.hbrkorea.com:4443/video/view/no/647" onclick="copy_trackback(this.href);return false;"><img src="/pc/images/premium/icon_sns_url.gif" alt=""/><span>URL복사</span></a> <a class="scrap"> <img src="/pc/images/premium/icon_sns_like.gif" alt=""/><span>좋아요</span> </a> </div> </div> </div>   <form action="https://premium.hbrkorea.com:4443/video/view/no/647" method="post" name="frmVideo" accept-charset="utf-8"> <input type="hidden" name="csrf_hbr" value="" /> <input type="hidden" name="video_no" value="647"/> <input type="hidden" name="category_id" value="3_1"/> <div class="playerArea"> <div id="jp_container_1" class="jp-video jp-video-518p" role="application" aria-label="media player"> <div class="jp-type-single"> <div style="width:918px;height:518px;position:absolute;background:rgba(255,255,255,0);opacity:0;display:none;z-index:10000;" id="cup"></div> <div id="jquery_jplayer" class="jp-jplayer"></div> <div class="jp-gui"> <div class="jp-video-play"> <button class="jp-video-play-icon" role="button" tabindex="0">play</button> </div> <div class="jp-interface"> <div class="jp-controls-holder"> <div class="jp-controls"> <button class="jp-play" role="button" tabindex="0">play</button> <button class="jp-stop" role="button" tabindex="0">stop</button> <div class="jp-current-time" role="timer" aria-label="time"> </div> <div class="jp-duration" role="timer" aria-label="duration"> </div> </div> <div class="jp-progress"> <div class="jp-seek-bar"> <div class="jp-play-bar"></div> </div> </div> <div class="jp-volume-controls"> <button class="jp-mute" role="button" tabindex="0">mute</button> <button class="jp-volume-max" role="button" tabindex="0">max volume</button> <div class="jp-volume-bar"> <div class="jp-volume-bar-value"></div> </div> </div> <div class="jp-toggles">  <button class="jp-full-screen" role="button" tabindex="0">full screen</button> </div> </div> <div class="jp-details"> <div class="jp-title" aria-label="title"> </div> </div> </div> </div> </div> </div>  </div> </form>   <div class="pre_article"> <div class="fuctionArea"> <div class="top"><img src="/pc/images/premium/fuc_box_top.gif" alt=""/></div> <div class="bottom"> <ul class="">     <li><a href="#" onclick="window.open('http://www.facebook.com/sharer.php?u=https%3A%2F%2Fpremium.hbrkorea.com%3A4443%2Fvideo%2Fview%2Fno%2F647','facebook_share','width=600px,height=300');return false;"><img src="/pc/images/premium/fuc_icon_fb.gif" alt=""/> <span>페이스북</span></a></li> <li><a href="#" onclick="window.open('https://twitter.com/share?url=https%3A%2F%2Fpremium.hbrkorea.com%3A4443%2Fvideo%2Fview%2Fno%2F647&text=%5BHBR+%ED%94%84%EB%A6%AC%EB%AF%B8%EC%97%84%5D+%EC%8A%A4%EB%A9%94%EA%B7%B8%EC%99%80+%ED%94%BC%EC%95%84%ED%8A%B8%EA%B0%80+%EB%A7%8C%EB%82%AC%EB%8B%A4%3F+%EC%9A%94%EC%A6%98+%EB%9C%A8%EA%B1%B0%EC%9A%B4+%27%EC%97%85%EC%82%AC%EC%9D%B4%ED%81%B4%EB%A7%81+%EC%A0%84%EB%9E%B5%27', 'twitter_share','width=600px,height=430px'); return false;"><img src="/pc/images/premium/fuc_icon_tw.gif" alt=""/> <span>트위터</span></a></li> <li><a href="https://premium.hbrkorea.com:4443/video/view/no/647" onclick="copy_trackback(this.href);return false;"><img src="/pc/images/premium/fuc_icon_url.gif" alt=""/> <span>URL복사</span></a></li>  </ul> <script type='text/javascript'> function pdf_input() { var obj = document.frmPdf; $.ajax({ url: '/video/view/pdf_input', type: 'POST', dataType : "json", cache: false, data : { 'id':obj.id.value, 'goods_id':obj.goods_id.value, 'csrf_hbr':$('form[name=frmPdf]').find('input[name=csrf_hbr]').val() }, success : function(data) { if(data['code'] == 1) { if(confirm('PDF 다운로드함으로 이동하시겠습니까')) { location.href= 'https://premium.hbrkorea.com:4443/mypage/pdf'; } } else { alert(data['msg']); } }, error : function(jqXHR,textStatus, errorThrown) { //alert("에러 jqXHR : " + jqXHR.status); alert(textStatus + ", " + errorThrown); return false; } }); } function spdf_input() { var obj = document.frmSpdf; //if(confirm("디지털 회원은 PDF 다운로드 횟수가 차감되므로 신중히 확인하시기 바랍니다.\n정말 다운로드 하겠습니까?")) //{ $.ajax({ url: '/video/view/spdf_input', type: 'POST', dataType : "json", cache: false, data : { 'id':obj.id.value, 'spdf_no':obj.spdf_no.value, 'csrf_hbr':$('form[name=frmSpdf]').find('input[name=csrf_hbr]').val() }, success : function(data) { console.log(data); if(data['code'] == 1) { //alert(data['msg']); if(confirm('PDF 다운로드함으로 이동하시겠습니까')) { location.href= 'https://premium.hbrkorea.com:4443/mypage/pdf'; } } else { alert(data['code']); alert(data['msg']); } }, error : function(jqXHR,textStatus, errorThrown) { //alert("에러 jqXHR : " + jqXHR.status); alert(textStatus + ", " + errorThrown); return false; } }); //obj.action = '/magazine/article/pdf_input/'; //obj.submit(); //} } </script> </div> </div> <div class="article_content"> <p> 고객들이 업사이클 제품을 찾는 이유는 무엇일까요? 친환경적인 이유 외에 소비자들이 업사이클 제품을 구매하는 또 다른 이유에 대해 살펴봅니다. </p> </div> <a href="#" onclick="ment('로그인 후 이용해주세요.');divopen('popLoginModal');" class="btn_cont_fullview"> <span>내용 모두 펼치기</span> <img src="/pc/images/premium/icon_arrow_bottom.gif" alt=""/> </a> </div>   <div class="subscription-guide"> <div class="txt"> HBR Premium은 유료 서비스입니다.<br/> 10인의 디렉터가 쉽게 설명해주는 HBR Premium!<br/> HBR Premium을 구독하고 디지털 서비스까지 이용하세요! </div> <a href="https://www.hbrkorea.com/service"><img src="/pc/images/premium/btn_premium_app.png" alt="프리미엄신청"/></a> </div>   <div class="tag-sign"> <div class="left-tag"> <ul> <li><a href="#">#업사이클링 제품</a></li> <li><a href="#"># 창의성</a></li> <li><a href="#"># 친환경</a></li> </ul> </div> <div class="right-sign"> <div class="editor-info"> <strong class="name">이규열</strong> <span class="current">동아일보 기자</span> <span class="email"></span> </div> </div> </div>   <div class="pre-bottom-navi"> <div class="btnarea"> <a href="#" onclick="window.history.go(-1);return false;" class="btn-pre-basic"><span>이전 페이지</span></a> <a href="https://premium.hbrkorea.com:4443/video/lists/p/1/ca/new" class="btn-pre-basic"><span>목록보기</span></a> <a href="/" class="btn-pre-basic"><span>홈</span></a> </div> </div>   <div class="next-offer"> <strong class="title">인기영상</strong> <div class="cont"> <a href="https://premium.hbrkorea.com:4443/video/view/p/1/ca/new/no/650"><img src="https://premium.hbrkorea.com:4443/upload_dir/video/2024/f6378fb4e36ab59cb0f747a46038e3e4.jpg" class="thum" alt=""/></a> <div class="info"> <a href="https://premium.hbrkorea.com:4443/video/view/p/1/ca/new/no/650" class="subject"><strong>죽기보다 힘든 대기업 혁신, 현실로 가져오는 3단계 로드맵</strong> <span class="lead-txt" style="margin-top: 15px;">대기업이 스타트업과 성공적으로 협업해 파괴적인 혁신을 추구하는 3단계 방법을 소개합니다....</span> <span class="date">2024-12-13</span> </a> </div> </div> </div>    </div> </div>  <script type="text/javascript" src="/jplayer/jquery.jplayer.min.js"></script> <script type="text/javascript"> //<![CDATA[ var playing = true; var now_playing = false; var is_process = false; var seq = ''; var max_time = ''; var global_p = 0; var is_end = 'N'; var global_t = 0; var start_t = 0; $(document).ready(function(){ $("#jquery_jplayer").jPlayer({ ready: function () { $(this).jPlayer("setMedia", { //title: "Big Buck Bunny", //m4v: "http://mp4.dunet.co.kr/hbr_premium/HBR_01.m4v", //poster: "http://www.jplayer.org/video/poster/Big_Buck_Bunny_Trailer_480x270.png" poster: "https://premium.hbrkorea.com:4443/upload_dir/video/2024/4a9fff073a49349ac36a54c2ae292c7a.jpg", m4v: "https://d2bc5v7kglfg8c.cloudfront.net/hbr_premium/HBR_636.mp4" }); if(global_p > 0 && is_end == 'N') { $(this).jPlayer("playHead", global_p); } }, swfPath: "/jplayer", solution: "html, flash", supplied: "m4v", size: { width: "918px", height: "518px", cssClass: "jp-video-518p" }, useStateClassSkin: true, //autoBlur: false, //remainingDuration: true, //남은시간표시 //toggleDuration: true, pause: function(e){ //console.log('일시중지'); //console.log(e); }, play: function(e) { //console.log('재생시작'); //console.log(e); $('#cup').show(); playing = true; global_t = e.jPlayer.status.currentTime; if(start_t == 0) { start_t = e.jPlayer.status.currentTime; } var obj = document.frmVideo; $.ajax({ url: '/video/insert_video_history', type: 'POST', dataType : "json", cache: false, data : { 'video_no':obj.video_no.value, 'category_id':obj.category_id.value, 'csrf_hbr':$('form[name=frmVideo]').find('input[name=csrf_hbr]').val() }, success : function(data) { console.log(data['code']); //console.log(data); }, error : function(jqXHR,textStatus, errorThrown) { //alert("에러 jqXHR : " + jqXHR.status); //alert(textStatus + ", " + errorThrown); console.log(textStatus + ", " + errorThrown); return false; } }); }, seeked: function(e) { //console.log('탐색'); if(start_t == 0) { start_t = e.jPlayer.status.currentTime; } }, seeking: function(e) { playing = true; $('#cup').show(); //console.log('탐색중'); //console.log(e); if(start_t == 0) { start_t = e.jPlayer.status.currentTime; } }, timeupdate: function(e) { //1분미리보기 //console.log(event.jPlayer.status.currentTime); if(e.jPlayer.status.currentTime > 60) { $(this).jPlayer('stop'); $('.pop-premium-guide').show(); if(playing === true) { playing = false; alert('1분 미리보기가 종료됩니다'); } } } }); }); //]]> $(".scrap").click(function() { $.ajax({ url: '/video/view/scrap/content_type/V/content_no/647', type: 'GET', cache: false, success: function(data) { console.log(data); if (data =='success') { alert('좋아요 등록 완료되었습니다.'); }else if(data == 'already'){ alert('이미 좋아요 등록되어 있습니다.'); }else{ alert('좋아요 등록 실패하였습니다.'); } } }); }); $("#showContent").click(function() { $('#content1').hide(); $('#content2').show(); $('#showContent').hide(); }); </script> <script type="text/javascript"> function copy_trackback(trb) { var IE=(document.all)?true:false; if (IE) { if(confirm("이 글의 트랙백 주소를 클립보드에 복사하시겠습니까?")){ window.clipboardData.setData("Text", trb); alert("URL이 클립보드에 복사되었습니다. CTRL+V하시면 URL이 입력됩니다"); } } else { temp = prompt("이 글의 트랙백 주소입니다. Ctrl+C를 눌러 클립보드로 복사하세요", trb); //alert(trb); } //window.clipboardData.setData("Text", trb); return false; } function ment(str) { alert(str); return; } </script>  <div class="pop-premium-guide" style="display:none;"> <div class="top"> <span>HBR Premium은 유료 서비스입니다.<br/> 10인의 디렉터가 쉽게 설명해주는 HBR Premium!<br/> HBR Premium을 구독하고 디지털 서비스까지 이용하세요! </span> <a href="#" onclick="$('.pop-premium-guide').hide();return false;" class="btn_close_premiumguide"><img src="/pc/images/premium/popbox_close.png" alt=""/></a> </div> <div class="cont"> <ul> <li>ㆍ<strong>매거진 해설 동영상 서비스</strong></li> <li>ㆍ<strong>모든 기사 열람 가능</strong></li> <li>ㆍ<strong>월 5개 아티클 PDF</strong> 다운로드 가능</li> <li>ㆍ매달 열리는 <strong>정기세미나</strong> 초청(동반 1인까지)</li> </ul> <a href="https://www.hbrkorea.com/service"><img src="/pc/images/premium/btn_premium_app.png" alt=""/></a> </div> </div>  </div>  <div id="footer"> <div class="m-notice"> <strong><a href="https://www.hbrkorea.com/help/notice">공지사항</a></strong> <a href="https://www.hbrkorea.com/help/view/page/1/gno/103">[공지] 이용약관 및 개인정보취급방침 변경 안내</a> </div> <div class="m-footerMenu"> <ul> <li><a href="https://www.hbrkorea.com/service">서비스 소개</a></li> <li><a href="https://www.hbrkorea.com/intro/copyright">저작권정책</a></li> <li><a href="https://www.hbrkorea.com/intro/util">이용약관</a></li> <li><a href="https://www.hbrkorea.com/intro/privacy">개인정보취급방침</a></li> <li><a href="https://www.hbrkorea.com/help/adqna">제휴&광고문의</a></li> </ul> <p><a href="#wrapper"><img src="/pc/images/common/btn_top.gif" alt="맨 위로 이동"/></a></p> </div> <div class="m-footerBottom"> <div class="m-copyrightArea"> <p class="mb10">(03187) 서울시 종로구 청계천로 1 동아일보사빌딩 9층 (주)동아일보사<br /> 대표자 : 김재호 / 등록번호: 종로라00434 / 등록일자: 2014.01.16 / 사업자 등록번호: 102-81-03525 </p> <p class="mb10">(03737) 서울시 서대문구 충정로 29 동아일보사빌딩 15층 (주)동아미디어엔(온라인비즈니스)<br /> 대표이사 : 김승환 / 통신판매신고번호: 제 서대문 1,096호 / 사업자 등록번호 :110-81-47558 </p> <p> <span class="copy">Copyright (c) 2014 Harvard Business School Publishing. 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