Business - Social Advertising Case Study

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.custom-footer-top1 .row .clutch-logo { margin-top: 18px; } .custom-footer-top1 .row .client-logo img { min-height: 55px; max-height: 55px; margin: 0px 4px 10px; padding: 2px; border-radius: 4px; } .custom-footer-top1 .right-border { width: 100%; } .custom-footer-top1 .row .right-border:after { width: 43px; height: 1px; margin: 0 auto; } } /*End Footer Partner Logo section*/ .c-about-career__testimonial.c-quotes { background: #f6f6f5; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #ed9794!important; color: #fff!important; } .c-home-marketing .o-btn.o-btn--alt, .c-work .c-section-success .o-btn.o-btn--alt { background: #fff; color: #ed9794; } .home .c-services-list__card.ecom-section a.o-btn { background: #fff!important; color: #7ed3cb!important; } .home .c-services-list__card.ecom-section a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .c-quotes { background-color: #FAFAFA; color: #339E87; } .c-home-intro a.o-btn:hover { color: #658d95; background: #fff; } .c-home-intro a.o-btn { color: #fff; background: #658d95; } .c-site-nav a.c-header__button.o-btn { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: #fff!important; } .c-header__button { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: white!important; } .c-site-nav a.c-header__button.o-btn:hover { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: #fff!important; } .mc-modal .content__button .button, .o-btn { border: 2px solid #658d95; color: #fff; background-color: #658d95; } .mc-modal .content__button .button:hover, .o-btn:hover { background-color: #fff; color: #658d95; } .c-home-marketing a, .c-service-projects__list:first-of-type .mc-modal .content__button .button, .c-service-projects__list:first-of-type .o-btn, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button, .c-service__related .c-services-list__card:first-of-type .o-btn, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .mc-modal .content__button .c-service-projects__list:first-of-type .button, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button, .o-btn--alt, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn { border: 2px solid #fff; color: #658d95; background: #fff; } .c-home-marketing a:hover, .c-service-projects__list:first-of-type .mc-modal .content__button .button:hover, .c-service-projects__list:first-of-type .o-btn:hover, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button:hover, .c-service__related .c-services-list__card:first-of-type .o-btn:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .mc-modal .content__button .c-service-projects__list:first-of-type .button:hover, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button:hover, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .o-btn--alt:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover { background-color: #658d95; color: #fff; } .c-footer__partner-logo a:hover { opacity: 1; } /********site map************/ .html-sitemap { display: flex; flex-wrap: wrap; justify-content: space-between; } .html-sitemap div > ul > li { list-style: none; left: 0; padding-bottom: 20px; } .html-sitemap > div > ul { border-bottom: 1px solid rgb(13 42 39 / 90%); } .html-page-sitemap > ul{ display:flex; flex-wrap:wrap; } .html-page-sitemap > ul > li{ width:100%; } @media(min-width:1024px){ .html-sitemap > div { width: 48%; float: left; } } /********site map************/ .page-template-tmpl-single-service .c-service__related .c-services-list__card.ecom-section{ background-color: #f1c9b6; } .page-template-tmpl-single-service .c-service__related .c-services-list__card:first-of-type, .page-template-tmpl-single-service .c-service__related .c-service__related-title { background-color: #7ed3cb; } .home .c-services-list .c-services-list__card.ecom-section .c-services-list__info { transform: unset!important; } /*Start Dropdown level 2*/ .c-nav .sub-menu{ border-radius:0; } .c-nav .sub-menu li:hover { opacity: 1; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: inline-block; margin-left: 5px; width: 20px; height: 20px; background-image: url(/wp-content/themes/emote/assets/img/chevron-right-arrow.png); opacity: .5; background-size: cover; background-position: center; background-repeat: no-repeat; -webkit-transition: .25s; -o-transition: .25s; transition: .25s; position: absolute; top: 3px; right: 0; } .c-nav .sub-menu li.menu-item-has-children .c-nav__subnav-toggle{ display:none; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display:inline-block; } .c-nav .sub-menu li:hover > a{ color: #707070; } ul.sub-menu li.menu-item-has-children:before{ display:none; } .sub-menu span.c-nav__subnav-toggle { display: none; } ul.sub-sub-menu { position: absolute; width: 613px; right: -610px; top: -24px; left: unset; transform: translateX(6%); background: #F6F6F5; padding: 12px; opacity: 1; columns: 2; border-radius: 0; } ul.sub-menu li.menu-item-has-children .sub-sub-menu{ display:none; } ul.sub-menu li.menu-item-has-children:hover .sub-sub-menu, ul.sub-menu li.menu-item-has-children:hover:before{ display:block; opacity: 1!important; } ul.sub-menu li.menu-item-has-children:before { content: ""; position: absolute; top: 7px; right: -35%; width: 20px; height: 20px; background-color: #fff; -webkit-transform: translateX(-50%) rotate(45deg); } /*END Dropdown level 2*/ .c-footer__partner-logo { margin-bottom: 10px; width: 85%; } .twoblocks { display: flex!important; column-gap: 10px; } .twoblocks { display: flex!important; column-gap: 10px; } .newblock { align-items: baseline; } .c-footer__partner-logo img:nth-child(1) { width: 70px; height: 70px; } .twoblocks > img { width: 47% !important; height: 100px !important; object-fit: cover; } .c-footer__partner-logo img { margin: 10px 0; } .twoblocks a { margin-bottom: 0; } .twoblocks > a { width: 55% !important; } .twoblocks.newblock > img { width: 55% !important; height: auto !important; margin: 0!important; } .twoblocks.newblock > a { width: 45% !important; height: auto !important; margin: 0; } .c-footer__partner-logo .twoblocks.newblock a img { height: auto !important; margin: 0!important; } .c-footer__partner-logo .twoblocks a img { width: auto !important; max-width: 100%; height: 100px !important; object-fit: cover; } .c-page__video-wrap.pad-bottom { padding-bottom: 100px; } .post-669 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-669 .custom-plogos .c-service-marketing__logos-each img { max-height: 100px; max-width: 215px; } .post-669 .custom-plogos .c-service-marketing__logos-all { margin-top: 0px; } .post-665 .custom-plogos .o-layout__item { width: 100%!important; } .pplogos .c-service-marketing__logos-all{ margin-top:20px; } .pplogos .c-home-clients__top { margin-top: 40px; } .pplogos .c-service-marketing__logos-each img { max-height: 120px; max-width: 215px; object-fit: contain; } .post-665 .custom-plogos .c-service-marketing__logos-each img { width: auto; max-width: 215px; object-fit: contain; max-height: 100px; } .post-665 .custom-plogos .c-service-marketing__logos-each { flex: 0 0 33.33%; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-665 .custom-plogos .c-service-marketing__logos-all { justify-content: center; } .pplogos .c-service-marketing__logos-each { flex: 24.33%; } .c-section.c-service-partners2 h6 { position: relative; } .c-page__video-wrap h2 { font-size: 48px; text-align: left; margin: 0 auto 36px; text-transform: capitalize; } iframe.page_vimeo_vdo { width: 100%; height: 676px; } .c-page__video-wrap { background: #fff!important; padding-top: 150px; } .c-home-clients__each { width: 50%; } .career-heading { font-size: 4rem; font-weight: 500; } .next-post-title { font-weight: 400; text-transform: uppercase; font-size: 16px; } @media (max-width: 768px) { .c-top-wrapper { min-height: 100px; } .home .c-top-wrapper { min-height: auto; } .c-top.fixed { padding: 20px 0; background:rgba(255,255,255,1)!important; } .c-top{ transition: all 0.5s ease-in-out; } .c-top.fixed .c-header.o-wrapper{ padding: 10px 24px; } .sub-menu.menu-depth-1{ display:block; } .page-id-669 .c-service-partners2 img { max-width: 100%; } .page-id-669 .c-service-sections .c-section { margin-bottom: 0px; } .page-id-669 .c-service-partners img { margin-left: auto; margin-right: auto; margin-bottom: 33px; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display: none; } .c-nav .sub-menu li.menu-item-has-children:hover .sub-sub-menu{ display: none; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: none; } .c-footer__partner-logo { width: 70%; margin: 0 auto; max-width: 228px; } .c-footer__partner-logo > div:first-child { column-gap: 10px; } .c-footer__partner-logo img:nth-child(1) { margin-left: 0!important; margin-right: 0!important; } .twoblocks > img { width: 47% !important; height: auto!important; object-fit: cover; } .c-footer__partner-logo .twoblocks a img { height: auto !important; } .c-footer__partner-logo .twoblocks.newblock img:nth-child(1) { height: 79px!important; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 15px; padding: 0; width: 50%; } .post-665 .custom-plogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-width: 180px; max-height: 130px; } .pplogos .c-service-marketing__logos-each { width: 50%; margin-bottom: 15px; padding: 0; } .pplogos .c-service-marketing__logos-each img { max-height: 130px; max-width: 180px; } .pplogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .c-page__video-wrap h4 { font-size: 32px; } .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } .c-home-clients__each img { max-height: 130px; } .c-page__video-wrap { padding-top: 100px; } iframe.page_vimeo_vdo { height: 450px; } } @media (max-width: 767px) { .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } iframe.page_vimeo_vdo { height: 204px; } } .page-template-tmpl-single-service .c-section.c-service-success-story { margin-bottom: 0px; } .page-template-tmpl-single-service.page-child .c-section.c-service-success-story { margin-bottom: 80px; } /*-------CSS S---------*/ .c-footer__links-dm:not(:first-of-type) { margin-bottom: 10px; line-height:25px; } .js-showreel-modal { cursor: pointer; } .c-header__toggle, .c-header__close { cursor: pointer; } .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.6rem; line-height: 1.2; font-weight: 700; margin-bottom: 24px; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #fff; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: transparent; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: #fff; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn, .c-service-sections .c-section.c-service__related a.o-btn { background: #fff!important; color: #f1c9b6!important; } .c-service-sections .c-section.c-service__related .c-services-list__card a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn:hover, .c-service-sections .c-section.c-service__related .c-services-list__card.ecom-section a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } body .c-blogs-top a.o-btn.o-btn--alt { background: #fff !important; color: #f1c9b6 !important; } body .c-blogs-top a.o-btn.o-btn--alt:hover { background: transparent !important; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: transparent; color: #fff; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #fff; color: #7ed3cb; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn{ border: 2px solid #658d95; color: #fff; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn:hover{ color: #658d95 !important; background-color: #fff !important; } .home .c-home-success a { background-color: #fff; color: #70abad; border: 2px solid #fff; } .home .c-home-success a:hover { background-color: #70abad; color: #fff; border: 2px solid #fff; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn { background: #fff!important; color: #7ed3cb!important; } body .c-service-sections .c-section.c-service__related.no-padd .ecom-section a.o-btn { color: #f1c9b6 !important; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn { border: 2px solid #658d95; color: #fff!important; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn:hover { border: 2px solid #658d95; color: #658d95!important; background-color: #fff !important; } /*----------24 may s---------*/ .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: #658d95; color: #fff; } .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: transparent; color: #658d95; } .single-ra-project .c-project__nextpost-info a { color: #658d95 !important; } .single-ra-project .c-project__nextpost-info a:hover { background: transparent; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: #fff; color: #7ed3cb; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #7ed3cb; color: #fff; } /* Emote Dev CF7 */ .wpcf7-checkbox { max-width: 730px; } .wpcf7-response-output { padding: 10px 0; margin: 5px 0 10px 0; font-weight: 500; font-size: 24px; position: unset; bottom: 99%; clip: unset; border: 0; background-color: transparent; } .wpcf7-description h2 { font-size: 24px; font-weight: 700; } .input-wrap.submit.animated.full-visible, .input-wrap.submit input[type="submit"] { cursor: pointer; color: #fff; } .input-wrap.submit.animated.full-visible:hover, .input-wrap.submit:hover input[type="submit"]:hover { color: #658d95; } /* New Code for Yanni Start */ /* Mobile Nav */ .c-top.nav-open { background: #fbfbfb!important; } .c-header__close-icon { color: #565656; } .c-top.nav-open .menu-item a, .c-top.nav-open .c-social a { color: #2e2e2e!important; } @media (max-width: 999px){ .c-top-headerbg video { margin: 46px -5%; } .c-top { padding: 10px 0px; } .page-id-7 .c-logo-wrap { margin-top: 0px; } .c-logo-wrap { margin-top: 10px; } } /* Mobile Nav End */ /* Menu Toggle */ .c-header__toggle-icon { color: black!important; } /* Menu Toggle End */ /* Book Meeting */ @keyframes pulse-animation-blue { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 8px rgb(255 255 255 / 0%);} } .c-header__button { animation: pulse-animation-blue 2s infinite!important; } /* AI Button */ @keyframes pulse-animation-bluee { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 14px rgb(255 255 255 / 0%);} } .toggle-image { animation: pulse-animation-bluee 2s infinite!important; } /* Book Meeting End */ .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-weight:500; } .page-id-7 .c-services-list h2 { opacity: 0.6; font-weight: 600; } .c-nav__subnav-toggle { background-image: url(https://www.emotedigital.com/wp-content/themes/emote/assets/img/select-arrow.png); background-size: contain; } .c-top { background: white; box-shadow: 0px 4px 20px 0px #00000030; } .c-header a { color: black; } .page-id-7 .page-title { font-weight: 800!important; background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; -webkit-background-clip: text!important; -webkit-text-fill-color: transparent; line-height: 1; } .page-title { font-weight: 600; } .c-header__logo { color: black!important; } .c-home-intro .intro-para > p { font-weight: 300; } /* Brand Images */ .c-home-clients__each img { filter: none!important; } @media (min-width: 48.125em) { .c-home-clients__each img { /* max-height: 150px; */ margin-bottom: 11px; width: 94%; } } @media (max-width: 769px){ .c-home-clients__each img { width: 95%; margin-bottom: 12px; } } /* Brand Images */ /* Font Size Copy */ @media (max-width: 769px) { .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.5rem; } } .c-work__categories { display: none; } @media (max-width: 450px) { .c-home-about__list img { width: 80px; } } .int-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit; } .intt-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit!important; } .fixed .c-header__toggle { margin-top: 3.5%; } .page-id-7 .fixed .c-header__toggle { margin-top: inherit!important; } /* New Code for Yanni End */ /* Start Partner Logo 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class="ra-project-template-default single single-ra-project postid-13963 business-social-advertising-case-study">    <div data-rocket-location-hash="cf8375f64d2d5a2ee60be753dba402c5" class="c-top--spacer"></div> <div data-rocket-location-hash="e3bfd6513cf2284a68f31fa3e694b3fa" class="c-top-headerbg" id="headerBg"> <video class="c-video" preload="metadata" autoplay="" loop="" muted="" playsinline=""> <source src="https://emotedigital.com.au/wp-content/uploads/2022/05/header-top.mp4" type="video/mp4"> </video> </div> <div data-rocket-location-hash="b0c558b5fd1cc13432b12674eec69cdc" class="c-top-wrapper"> <div data-rocket-location-hash="0cad4770b09aad7c9ce65547fabef5f7" class="c-top"> <header data-rocket-location-hash="f785e6597bb07cc97e8936dce0c308af" class="c-header o-wrapper"> <a class="c-logo-wrap is-link" href="/" rel="home" title="Back to home"> <svg viewBox="0 0 114 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--logo c-header__logo"><use 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href="https://emotedigital.com.au/contact/" class="nav-link">Contact</a></li> </ul> <a href="https://emotedigital.com.au/book-meeting/" target="_blank" rel="noopener noreferrer" class="c-header__button o-btn" data-extend="intro-para-extended"> Book Meeting  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" xml:space="preserve" class="c-svgicon c-svgicon--btn-arrow "> <g fill="currentColor"> <rect class="st0" width="13" height="2"/> <rect x="11" class="st0" width="2" height="13"/> <rect x="-1.1" y="5.9" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.1523 6.3109)" class="st0" width="14.3" height="2.1"/> </g> </svg> </a> <div class="c-header__social-mobile"> <a href="https://www.facebook.com/EmoteDigital" class="c-social__icon" target="_blank" title="Visit Facebook 1"><img src="https://emotedigital.com.au/wp-content/uploads/2024/07/facebook-1.png" alt="Facebook Icon"></a><a href="https://www.linkedin.com/company/emote-digital" class="c-social__icon" target="_blank" title="Linkedin"><img src="https://emotedigital.com.au/wp-content/uploads/2024/07/linkedin-1.png" alt="Linkedin Icon"></a><a href="https://www.instagram.com/emotedigital/" class="c-social__icon" target="_blank" title="Instagram"><img src="https://emotedigital.com.au/wp-content/uploads/2024/07/instagram-1.png" alt="Instagram Logo"></a></div> </div> </nav> </header> </div> </div> <div data-rocket-location-hash="ce9e296b1946a3481b34bc733535477a" class="c-content"> <div data-rocket-location-hash="b9e3bf06d655a4b3cad534d47028d279" class="c-project"> <main data-rocket-location-hash="beb648d26558602bb7760dc16608cff2" id="Main" class="c-main-content o-main" role="main"> <article id="post-13963" class="post-13963 ra-project type-ra-project status-publish has-post-thumbnail hentry ra-project-category-digital-marketing"> <div data-rocket-location-hash="31000a6c951c18a88a18ec38bc0c5da7" class="o-wrapper"> <div class="c-project-top"> <div class="c-project-top__prevnext"> <a rel="prev" class="prev" href="https://emotedigital.com.au/ecommerce-digital-marketing-work/food-ux-ecommerce-website-development-case-study/">Previous case study</a> <a rel="next" class="next" href="https://emotedigital.com.au/ecommerce-digital-marketing-work/home-decor-ecommerce-website-development-case-study/">Next case study</a> </div> <div class="c-project-top__content animate"> <p class="label">Case study  | <span class="c-project-top__name">Seek</span> | <span class="c-project-top__cate">Digital Marketing</span></p> <div class="intro-para"> <h1 class="heading-work" style="font-size: 30px;">SEEK Business is Australia’s largest online business-for-sale marketplace. They connect people who have a vision of owning their own business with franchises and businesses that are for sale.</h1> </div> </div> <div class="bgimg" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/seek-business-opportunity.webp)"></div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p>SEEK Business helps people progress their career and realise their dreams. They came to us to create and implement a plan to reach their target market.</p> </div> </div> </div> <div class="c-section c-project__content-image-bg white" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/seek-business-background-image.webp); margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.8; background: white"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">The Challenge</h2> <div class="cms-content animate"> <p>After undergoing extensive research into their customer base, SEEK Business were looking for a solid digital marketing strategy. They needed to implement the research they had done on potential business buyers to get conversions. They also needed to solidify their own unique style and brand presence.</p> <style> .c-project__content-image-bg:before {<br /> content: "";<br /> position: absolute;<br /> top: 0;<br /> left: 0;<br /> width: 100%;<br /> height: 100%;<br />}<br />.c-project__content-image-bg.white::before {<br />background: linear-gradient(180deg,#f6f6f5 0,rgba(246,246,245,0) 72%);<br />}<br />.c-project__content-image-bg.white::after {<br />background: linear-gradient(180deg,rgba(246,246,245,0) 50%,#f6f6f5 100%);<br />}<br /></style> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="" alt=""> </div> </div> </div> </div> <div class="c-section c-project__content-image black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/03/emote-business-approach.webp" alt="SEEK Business facebook advertising"> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">The Approach</h2> <div class="cms-content animate"> <p>We were able to curate target audiences from the research into audience segments looking to buy a business. This also allowed us to benefit from the funnel approach in social media and platform advertising. Here’s how we did it.</p> <ul> <li>Combining platform advertising, social media advertising and organic social to curate a consistent and engaging brand presence to appeal to our target audience</li> <li>Defining SEEK Business as its own entity and separate to parent company SEEK</li> <li>Developing key messaging and engaging copy with a defined tone of voice</li> <li>Creating custom illustrations that go hand in hand with the copy and look great on the feed</li> <li>Taking SEEK Business’ research and refining target audiences, specifically targeted across Facebook, LinkedIn, Taboola and AdRoll</li> <li>Mapping out our digital marketing strategy using the funnel approach in order to filter and target potential business buyers</li> </ul> <div class="c-metrics"> <div class="c-metrics__each"> <h4>616K</h4> <p>views of social ads</p> </div> </div> </div> </div> </div> </div> </div> <div class="c-section c-project__image-carousel" style="margin-bottom: 70px; padding-bottom: 0px; padding-top: 0px"> <div class="o-wrapper c-images-layout"> <div class="o-layout o-module"> <div class="o-layout__item o-module__item u-2/4@tablet animate"> <div class="bgimg bgimg--1" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/seek-business-advertising.webp)"></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div class="bgimg bgimg--2" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/adroll-digital-advertising-icon.webp)"></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div class="bgimg bgimg--3" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/seeking-business-illustration.webp)"></div> </div> </div> </div> </div> <div class="c-section c-project__content-image-bg white" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/03/business-seeker-background-image.webp); margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.8; background: white"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">The Outcomes</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creative, a curated social media presence, use of alternative digital advertising channels and laser-focused targeting ensured an impressive performance.</span></p> <p><span style="font-weight: 400;">In just 9 months, the ads were viewed 616K times with 4.2k views to the website.</span></p> <p><span style="font-weight: 400;">The funnel approach to filter the target audiences proved itself as a powerful strategy. At the top of the funnel, we saw over 75K engagements on the ads. </span></p> <p><span style="font-weight: 400;">Middle of the funnel directed more than 3K views to the website with a cost of only $0.78 per landing page view. </span></p> <p><span style="font-weight: 400;">The bottom of funnel remarketing campaigns had a total of 1K custom conversions. In this case, a custom conversion meant enquiries for buying a business, making them particularly notable conversions.</span></p> <p><span style="font-weight: 400;">Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.</span></p> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/03/taboola-platform-business-advertising.webp" alt="Taboola Digital Advertising Example"> </div> </div> </div> </div> <div class="c-section c-project__content-image black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/03/male-employe-working-with-purple-laptop.webp" alt="Male Employe Working With Purple Laptop"> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate"></h2> <div class="cms-content animate"> <div class="c-metrics"> <div class="c-metrics__each"> <h4>4.2K</h4> <p>views to website</p> </div> <div class="c-metrics__each"> <h4>75K</h4> <p>ad engagements</p> </div> <div class="c-metrics__each"> <h4>$0.78</h4> <p>per landing page view</p> </div> <div class="c-metrics__each"> <h4>1K</h4> <p>website conversions (up by 67% vs. the previous 3 month period)</p> </div> </div> </div> </div> </div> </div> </div> <div class="o-wrapper"> <div class="c-project__nextpost" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/07/Newline-Tile.jpg)"> <div class="c-project__nextpost-info"> <h3>Next Case Study: Newline</h3> <h4> Ecommerce | Website </h4> <a class="o-btn o-btn--alt" 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